Philip Morris
National Manufacturers Association Workshop Washington 830900 Information Resources and Services
Fields
- Author
- Corti, A.
- Type
- SPCH, SPEECH, PRESENTATION
- Area
- CORPORATE AFFAIRS/EU ARCHIVE
- Attachment
- 2501021486/2501021725
- Site
- E26
- Request
- Stmn/Rl-003
- Stmn/R1-093
- Named Organization
- Ftc, Federal Trade Commission
- Infotab, Infotab
- Intl Union Against Cancer Scientific
- Latin American Workshop
- Scandanavian Assn
- Who, World Health Org
- World Health Assembly
- Boy Scout
- Executive Comm
- Infotab, Infotab
- Named Person
- Browne, C.
- Corradini, R.
- Dadour
- Dommett, N.
- Fadda, N.
- Hartinger, V.
- Hatch
- Hirayama
- Kettlewell, P.
- Maquet, E.
- Osborne, S.
- Packwood
- Schafer
- Valdez, G.
- Vandenmosselaer, N.
- Waxman
- Willows, H.
- Corradini, R.
- Author (Organization)
- Information Services Team
- Infotab, Infotab
- Master ID
- 2501021486/1725
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- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- sfx19e00
Document Images
and the fact that 12 years of enforcement of the ban
in Singapore had brought no reduction whatsoever in
smoking in that country.
The bill was defeated.
And now, the fifth and final category of our work.
It concerns the library, catalogues and - increas-
ingly important - the computerized data base.
Following our recent mailing of the first catalogue
of audio-visual material, we received a number of
requests for films and cassettes. This is one
illustration of how useful the cross-communication -
the intermeshin - of action and material can be.
Imminently you will be receiving an up-dated version
of the audio-visual catalogue, as well as a catalogue
of printed material available at INFOTAB.
We hope, of course, that this will prompt some
Associations to produce their own material. With
the same objective in mind, we sent you recently the
brochure, "Cigarette Smoke and the Non-Smoker",
produced by one NMA, with our offer to supply copies
either in English or in translation. Sixteen
associations took up this offer. A Spanish and an
Arab version were produced.
Our library now contains 750 books. We subscribe
to, and scan, 80 periodicals and between ten and
fifteen digests of economic and scientific
literature.
The computerized information base will fully cover
the priority issues we tackle by the middle of next
year.
* * * * *

I want to close with a glance into the future.
First, we expect the flow of requests to continue at
least at its present rate, and therefore we place
importance on building up our documentation base,
since this is often the repository of the raw
material we work from. With statistical data in
increasing demand and, with the Winnipeg
recommendations in mind, we are also examining the
possibility of building up a data base on con-
sumption and taxation statistics.
INFOTOPICS will be restyled into a more fileable
format.
As far as surveillance of up-coming events is
concerned, our present calendar for the coming year
lists at least 30 meetings likely to carry smoking
or associated topics on their agenda, including
meetings in Latin America and Africa announced at
Winnipeg. We have written to the Associations of
the host countries and very much hope that they will
be able to assist in monitoring them.
During theĀsecond part of 1984, several members may
ask for direct electronic access to the computerized
data base. We already know of two such interested
parties. Our experience has shown - and most of you
know this better than we do - that this process must
be carefully prepared. Each person plugging into
our data base must be thoroughly familiar with its
keyword system and how information is processed.

One of the most difficult parts of our Information
Services' work seems to be to be to find a balance
between drowning you in a sea of paper and keeping
you adequately informed on relevant issues. Have we
found this balance? Or are we sending out too much
material? Do let us know. To get your views, we
have inserted a short questionnaire into your
Workshop wallet, which we would like you to fill in
and leave at the reception desk, if you have not yet
done so.
Before I introduce my colleagues to you, let me once
more emphasize how important your thinking INFOTAB
and communicating with us on developments and
industry action is, for us to serve our common
purpose.
Now, let me introduce my colleagues - you know many
of their names, but perhaps not the faces. And, as I
said at the outset, our greatest resource is people.
(slide sequence of individuals)
This is Roland Corradini, an economist by training.
He deals with requests related to economic/taxation
matters, is in charge of the regular legislative
data and up-date and also gives support to project
work.
Helen Willows is a biochemist and has developed
considerable expertise in the advertising and public
smoking areas, and usually deals with requests in
these fields.
and normally
leaves us end
She, however,
ally to the
studies.
She was a member of the Winnipeg team
tackles specific requests. Helen
of September, to our greatest regret.
assures us that she will remain an
industry while taking up medical

Helen is presently training Esther Maquet to take
over her job. And Esther, from Hawaii, with an
economic background has also worked in health policy
research. She is already actively involved in our
activities, although she only joined the team
mid-August.
Catharine Browne is sitting among us. She is the
author of INFOTOPICS, INFOGRAM and INFODATE and it is
not unusual to find her at her desk buried beneath a
stack of documents which she expertly condenses down
to a more digestible size for us all.
Peter Kettlewell is our documentalist and very much
our intermediate computer - if this did not sound so
inhuman. His excellent memory has saved many of us
hours of search, especially before the information
was properly stored.
Verna Hartinger is our information analyst. She
scans, reads, abstracts, and keywords documents which
are selected to go on computer. Her greatest concern
is to feed in in such a manner that the people
accessing the data base will find the highest
possible level of relevance in their search.
And these are our secretaries, giving the team
efficient, well-organized and reliable assistance.
Suzanne Osborne
Geraldine Valdez
Nicola Fadda
Natalie Dommett
Nicole van den Mosselaer (missing)

On behalf of the Information Services team you have
just seen on the screen, I want to close with a word
of admiration to our industry in all parts of the
world, as represented by all of you today. You are
on the firing line in defending our industry. You
are dedicated to building its prosperity and
enhancing its role in the economic community of your
country or region. We, in Information Services, will
do everything we can to provide assistance. Please
call on us.
Thank you.
A. CORTI/SJO/4
September 28, 1983
