Tobacco Documents Online

i TARGET AUDIENCE DISTRIBUTION STRATEGY 1. Key government * Hi h level influences - booklet disseminated - influences irector - in personal t rough executive meetings (preferable) or through personal "for your information" letters. * Medium level influences - booklet disseminated to working level contacts through Burson- Marsteller in personal meetings or through personal letters. * Additional copies of booklets will be given to government contacts for supplemental distribu- tion to other government influences (if appropriate) 2. General public * Booklets will be mailed to individuals as a response piece to inquiries with standard "benefit-oriented" cover letter (based on press articles; from other forums) * Presentation materials/booklets will be used with audiences at each speaking forum 3. The press * Press kits and booklets will be distributed in private meetings with key journalists in story/article development or * Distribution in private relationship - building luncheons between executive director and key journalists 4. Consumer activist * Booklets will be distributed by Burson- groups Marsteller in person during climate-setting meetings or in response to adverse charges (if appropriate)

TARGET AUDIENCE DISTRIBUTION STRATEGY 5. Tobacco growers * Booklets will be distributed through a and curers "partnership-building" direct mail series under cover letter from executive director Objectives: - Enhance their role in industry - Help ensure their support of CMTM efforts I - Educate on their role/contributions - Develop a unified industry position on key issues * Presentation materials/booklets also used at industry forums 6. Tobacco distri- * Quantities of booklets given to member companies bution network for appropriate dissemination to distributors and key retailers Objective: - Develop unified industry stand on key issues 7. Member companies/ * Booklets distributed to member company employees management, executive team under cover letter from CMTM executive director and company C.E.O. * Presentation materials/booklets to be used at appropriate employee meetings * Press materials used in in-house publications * Quantities of booklets supplied to personnel office for opportunistic use and distribution 8. International * Information packages distributed to INFOTAB affiliate and select organisations under cover letter organisation from executive director

In the meanwhile, and in recognition of the urgency to impress upon particular policy, makers of the significance of the tobacco industry to the national economy - especially ahead of the October 21 Budget date, the EXCO decided that the full Frank Small Study be handed over personnally by the CMTM Executive Director to the following : ( These have since been handed over ) (i) The Minister for Primary Industries - in charge of the National Tobacco Board. (ii) The Minister of Agriculture. (iii) The Secretary General Ministry of Home Affairs ( Chairman of the One Stop Agency ) (iv) The Under Secretary, Taxation Division of the Treasury. (v) The Under Secretary Economic Planning Division of the Treasury. (vi) The Deputy Secretary General Ministry of Trade and Industry. (vii) The Director General of Health. (viii) The Director General of the National Tobacco Board. ..11/-

Generally, reactions to the Study have been constructive, positive and appreciative. Relevant information extracted from the Frank Small Study were also used by the Executive Director of CMTM during his discussions with relevant Senior Government Officials ahead of the September 9, 1983 meeting between Industry representatives and the Under Secretary,'Ministry of Home Affairs and Secretary to the Board of Film Censors Malaysia. The Meeting of September 9, 1983 resulted in the government's decision to suspend the implementation ( meant for September 1, 1983 ) of the latest Guidelines on Cigarette Advertising issued by the Board of Film Censors - which would have left debilitating effects upon the Malaysian Tobacco Manufacturing Industry.