Philip Morris
Fifth World Conference on Smoking and Health Winnipeg
Fields
- Author
- Verkerk, H.
- Type
- SPCH, SPEECH, PRESENTATION
- Area
- CORPORATE AFFAIRS/EU ARCHIVE
- Attachment
- 2501021486/2501021725
- Site
- E26
- Request
- Stmn/Rl-002
- Stmn/R1-073
- Named Organization
- 7th Day Adventist
- Consumer Assn of Penang
- Division of Public Information Education
- Eiu
- Expert Comm
- Fao, Food and Agriculture Org
- Ilo
- Intl Liaison Comm Smoking + Health
- Mormon
- Ngo
- Nigerian Comm on Smoking + Health
- Stockholm Conference
- TI, Tobacco Inst
- Uicc
- Un, United Nations
- Unctad
- Unesco
- Unicef
- Univ of Toronto
- Who, World Health Org
- Winnipeg Conference
- World Bank
- 6th World Conference
- Consumer Assn of Penang
- Named Person
- Alawadi
- Banzhaf
- Baumgartner, K.
- Chapman, S.
- Clairmonte
- Daube, M.
- Eide, I.
- Glantz, S.
- Godber, G.
- Gray, N.
- Hirayama
- Jacobson, R.
- Klein
- Kloepfer, W.
- Konig
- Kunzes
- Leu, R.
- Mahler, H.
- Mcguire, A.
- Muller, M.
- Nostbakken, D.
- Peto
- Ramstrom
- Shephard
- Wartena, R.
- Waterson, M.
- Banzhaf
- Author (Organization)
- 5th World Conference on Smoking + Health
- Master ID
- 2501021486/1725
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- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- qsv32e00
Document Images
- 11 -
THEREFORE NECESSARY TO ARGUE THAT WOMEN'S SMOKING IS AN
ADDITIONAL OPPRESSION (PRESUMABLY FOISTED UPON THEM BY A
MALE-DOMINATED SOCIETY) AND NOT TO BE CONFUSED WITH GENUINE
LIBERATION.
EIDE CONCLUDED THAT HER DATA SHOWED THAT FEMINISM CANNOT BE
BLAMED FOR INCREASED SMOKING AMONG WOMEN. AS ONE OF OUR
CONSULTANTS POINTED OUT, THE LADIES ARE QUITE CORRECT THAT
FEMINISM PER SE CANNOT BE BLAMED FOR WOMEN'S SMOKING BUT
THAT THIS IS RATHER BESIDE THE POINT. THE POINT IS SINCE
FEMINISTS TEND TO BE UPPER-INCOME INDIVIDUALS, THEY SMOKE
LESS THAN LOWER-INCOME INDIVIDUALS AS REFLECTED IN THE
SMOKING POPULATION STATISTICS OF SEVERAL DEVELOPED
COUNTRIES. WOMEN, ESPECIALLY IN THE LOWER SOCIO-ECONOiIIC
GROUPS, SMOKE MORE AS THEY ENTER THE LABOUR FORCE. BUT THAT
HAS BEEN EXACTLY ONE OF THE GOALS OF THE FEMINIST MOVEMENT!
SO, THEY HAVE A PROBLEM ...
CHILDREN
I SHALL NOT DWELL TOO LONG ON THE SUBJECT OF CHILDREN
SMOKING. THE LITERATURE IS WELL KNOWN TO YOU AND THE
SUBJECT IS FRAUGHT WITH EMOTIONAL OVERTONES IN THAT IT
SUGGESTS EXPLOITATION OF A PARTICULARLY VULNERABLE GROUP.
THE WORD "CHILDREN" WAS USED FOR YOUNG PEOPLE ItT GENERAL, BE
THEY 18 OR 12 YEARS OLD. ONE OF OUR CONSULTANTS POINTED OUT
THAT THIS IS CONTRARY TO THE TERPIINOLGGY EMPLOYED IN THE
FEMINIST MOVEMENT. WHEREAS AN 18-YEAP. OLD GIRL WHO SMOKES
IS REFERRED TO AS A "CHILD", THE SAME INDIVIDUAL GETTING AN

ABORTION WILL BE REFERRED TO AS A "YOUNG WOMAN". IN OTHER
WORDS, LANGUAGE IS BEING USED IDEOLOGICALLY TO iIAKE A
PROPAGANDISTIC POINT.
ALL THE "CHILDREN" THEMES NATURALLY PERVADED THE MANY
SESSIONS ON PREVENTION AND CESSATION OF SMOKING AND AT SOME
OF THEM A SERIOUS ATTEMPT WAS INDEED MADE TO USE AN
ANALYTICAL RATHER THAN AN EMOTIONAL APPROACH.
THIRD WORLD
DESPITE ANNOUNCEMENTS BY THE ORGANISERS THAT THIS WOULD BE
ONE OF THE MAJOR THEIiES AT THE CONFERENCE, SEESIONS WHERE
THIRD WORLD PROBLEMS WERE DISCUSSED GENERATED LITTLE
INTEREST. MORE THIRD WORLD DELEGATES WERE PRESENT THAN IN
STOCKHOLM BUT THEIR PROPORTION WAS STILL VERY SMALL. MONEY
t~1AS OBVIOUSLY AN OBSTACLE AND A NUMBER OF THEM WERE FLOWN TO
WINNIPEG AT THE EXPENSE OF THE SWEDISH, NORWEGIAN AND
CANADIAN NATIONAL AGENCIES FOR INTERNATIONAL DEVELOPMENT.
KURT BAUMGARTNER, THE CONFERENCE SECRETARY GENERAL, REPORTED
LATER THAT SOME DELEGATES ARRIVED WITHOUT A PENNY IN THEIR
POCKET, OR WITH ONE-WAY TICKETS ONLY, OR WITH VISAS THAT
WERE EXPIRED OR ABOUT TO EXPIRE. SPECIAL ARRANGEMENTS HAD
TO BE MADE WITH CANADA' S EXTERNAL AFFAIRS DEPARTMENT TO
ALLOW ALL DELEGATES TO ENTER THE COUNTRY AND A PETTY CASH
FUND WAS SET UP AT WINiIIPEG AIRPORT TO PROVIDE EXPENSE MONEY
FOR DELEGATES ON THEIR ARRIVAL.
2JrO1O21Jr? cJ

ALL THE THEMES DESCRIBED IN THE W.H.O. EXPERT COMMITTEE
POSITION PAPER OF 1982 (SENT TO YOU IN JANUARY THIS YEAR BUT
NOT YET PUBLISHED OFFICIALLY) WERE DISCUSSED.
IT WAS QUITE OBVIOUS THAT THIRD WORLD DELEGATES WERE FED UP
WITH BEING TOLD WHAT TO DO ABOUT SMOKING ISSUES IN THEIR
COUNTRIES BY PEOPLE FROM WESTERN NATIONS WHO HAD LITTLE
APPRECIATION OF THE PROBLEMS IN THE DEVELOPING WORLD. THEY
FELT SUBJECTED TO INTELLECTUAL ARROGANCE AND NEO-
COLONIALISM. TOWARDS THE END OF THE CONFERENCE, A GROUP OF
THIRD-WORLD DELEGATES HELD A SEPARATE MEETING AWAY FROM
THE CONFERENCE HALL TO FORMULATE THEIR OWN RECOMZiENDATICNS,
UNDER THE CHAIRMANSHIP OF MIKE MULLER WHO WORE A LAPEL BADGE
INDICATING HE HAILED FROM MOZAMBIQUE! THEY RECORDED THEIR
REGRETS ABOUT THE ABSENCE OF OPPORTUNITIES TO FOCUS IN tSORE
DETAIL ON AREAS PECULIAR TO THEIR COUNTRIES. THEY WISHED
FUTURE CONFERENCES TO BE ORGANISED IN A MANNER WHICH ALLOWS
TIME FOR DISCUSSION OF SUBJECTS SPECIFIC TO CERTAIN REGIONS
WITHOUT CONFLICTING WITH OTHER AGENDA ITEMS.
THEY SUPPORTED THE ESTABLISHMENT OF AN INTERNATIONAL NETWORK
OF NON-GOVERNMENTAL ORGANISATIONS IN THE FIELD OF SMOKING
CONTROL IN DEVELOPING COUNTRIES AND MARTIN KHOR OF THE
CONSUMER ASSOCIATION OF PENANG, MALAYSIA OFFERED TO PROVIDE
INITIAL COORDINATION. FOR THIS PURPOSE. THEY ALSO
RECOrIMEtIDED THAT FUNDS BE SOUGHT TO PERMIT REPRESE:JTATIVFS
OF THESE NON-GOVEP.NIIENTAL ORGnNIS11TICPIS TO ATTEND WORKSHOPS
IN DEVELOPING COUNTRIES t1tvD THAT SUPPORT BE SOUGHT TO
OPERATE SUCH A NETWORK.

JUST PRIOR TO THIS SPECIAL MEETING, THE 12 NIGERIAN
DELEGATES (OUT OF A TOTAL OF 20 FROM AFRICA) ALSO GOT
TOGETHER AND FORMED THE NIGERIAN COMMITTEE ON SMOKING AND
HEALTH WITH PROF. DEJI FEMI-PEARSE AS PRO-TEM PRESIDENT.
N.I.C.O.S.H. WILL BE FORMALLY LAUNCHED IN OCTOBER.
DURING 1984, THE U.I.C.C. INTEND TO HOLD WORKSHOPS IN
NIGERIA, ZIMBABWE, KENYA, ECUADOR, PANAMA, PARAGUAY AND
BRAZIL.
AT A SPECIAL SESSION ON TOBACCO GROWING IN DEVELOPING
COUNTRIES THE SPEAKERS FROM THE E.I.U. AND THE F.A.O. WERE
ABSENT (ALTHOUGH THE E.I.U. DID SEND A PAPER WHICH WAS READ
OUT BY AN OFFICIAL) , LEAVING MIKE MULLER AND JOHN MADELEY
FREE TO EXPRESS THEIR WELL-PUBLICISED VIEWS ON TOBACCO AND
FOOD CROPS, DEFORESTATION AND THE DANGER OF PESTICIDES.
IT IS LIKELY THAT MRS. KLEIN OF THE F.A.O. WAS UNDER
PRESSURE NOT TO ATTEND IN ORDER TO AVOID A CLASH WITH THE
W.H.O. THIS IS POSSIBLY ALSO ONE OF THE REASONS WHY
HALFDAN MAHLER, DIRECTOR-GENERAL OF W.H.O., FAILED TO APPEAR
AT THE CONFERENCE. OSTENSIBLY, HE WAS ON A FORMAL VISIT TO
THE TWO NEWEST MEMBER STATES OF THE W.H.O., THE SOLOMON
ISLANDS AND VANUATU. OTHER REASONS GIVEN FOR HIS ABSENCE
WERE PRESSURE FROM THE INDUSTRY THROUGH F.A.O. AND THE
I.L.O., WHICH IS CONCERNED ABOUT UNEMPLOYMENT.
FINALLY, THERE WAS NEVER ANY ATTEP4PT 2A.ADE TO PUT SMOKING IN
PERSPECTIVE TO THE TOTAL PUBLIC HEALTH PROBLEM OF DEVELOPING
25a 102 1s77

COUNTRIES. THE LACK OF ADEQUATE NUTRITION, CLEAN WATER,
HOUSING AND POVERTY AMONG CITIZENS OF THIRD WORLD COUNTRIES
WAS BARELY MENTIONED.
HOWEVER, ONE THING IS CERTAIN, AND THAT IS THAT THE
ANTI-SMOKING CAMPAIGNERS WILL VIGOROUSLY PURSUE THEIR
EFFORTS IN THE DEVELOPING WORLD.
PREVENTION/CESSATION
A TOTAL OF 31 HOURS WAS DEVOTED TO THESE SUBJECTS IN THE
OFFICIAL PROGRA24ME AND IN ADDITION THERE WERE SEVERAL
SO-CALLED POSTER SESSIONS HELD ON THESE SUBJECTS BETWEEN 8
AND 9 IN THE MORNING. TIME DOES NOT PERMIT ME TO GO INTO
DETAIL HERE BUT MANY CONCENTRATED ON WOMEN AND CHILDREN.
ONE OF CUR MEDICAL CONSULTANTS OBSERVED THAT PROGRAMMES
AIMED AT ADULT MALES ARE NOT ALL THAT EFFECTIVE AND THERE IS
NOT A SUBSTANTIAL EMPLOYMENT FIELD FOR WORKERS CONCENTRATING
ON FURTHER REDUCTION OF SMOKING AMONG ADULT MALES. HOWEVER,
THEY BELIEVE PROGRAMMES AIMED AT WOMEN MAY BE MORE
EFFECTIVE; THEY ARE CENTRED AROUND PREGNANCY AND CHILDBIRTH.
HE FEELS THAT THE RELIARKABLE ASPECT ABOUT THAT FOCUS IS THAT
THE SMOKING CESSATION PROGRAMME IS NOT SO MUCH MEr'1NT AS A
PART OF PREGNANCY HEALTH CARE BUT RATHER THAT PRESSURE TO
STOP SMOKING DURING PREGNANCY IS USED AS A LEVER TO CONTROL
SMOKING ACTIVITIES AMONG WOMEN IN GENERAL. HE FEELS THEY AI:E
BEING INTIMIDATED AND I,',ACE TO FEEL GUILTY ABOUT SMOKING.

SLIDE 10
ON THIS SLIDE I HAVE GROUPED TOGETHER THE SUBJECTS WHICH
ANTI-SMOKING CP..P1PAIGNERS USED OVER AND OVER AGAIN AS PRIME
TARGETS OR AS A WEAPON FOR ACTION.
FIRST ADVERTISING.
MIKE WATERSON ATTENDED THE SESSIONS WITH AN ADVERTISING
CONTENT AND WAS APPALLED AT THE TOTAL ABSENCE OF ANY ATTEMPT
AT SERIOUS ANALYSIS. A PARALLEL CAN BE DRAWN WITH THE
HEALTH ISSUES WHERE THE ANTI-Siv10KING ACTIVISTS TRY TO PUT
OVER THAT THE CASE AGAINST THE INDUSTRY IS PROVED AND THAT
THEREFORE ANY ACTION TO BAN TOBACCO ADVERTISING
IS
JUSTIFIED. AUSTRALIA'S BUGA-UP EXTREMISTS, WHOSE SESSION
WAS THE ONLY ONE TO BE REPEATED BY POPULAR DEMAND, WILL NO
DOUBT TRY TO HAVE THEIR TACTICS TRANSFERRED TO OTHER
COUNTRIES WHERE PUBLIC OPINION MAY BE FAVOURABLE AND WHERE
THE JUDICIARY MAY BE MORE INCLINED TO BOW TO PUBLIC OPINION
THAN STRICTLY ENFORCE THE LETTER OF THE LAW.
TAXATION
THE SESSION 014 "TAXATION AND SOCIAL INTERVENTION" RANGED FAR
BEYOND THESE SUBJECTS AND ADDRESSED ITSELF MAINLY TO
STRATEGIES AND TACTICS ON THE "ECONOMIC WAR" AGAINST
TOBACCO. JOY TOWNSEND OF THE U.I:. HOWEVER, PRESENTED A
PAPER OPl TAXATION Pr'HICH WAS LARGELY UNINTELLIGIBLE TO THE
AUDIENCE, AND SUBSEQUENTLY ALSO
TO AN INDUSTRY EXPERT WHO
STUDIED IT.
25oiaZI57

THE WEAPON WILL CONTINUE TO BE ADVOCATED, HOWEVER, AND WAS
AGAIN INCLUDED IN THE CONFERENCE REC0MZ~IENDATIONS.
RUURD WARTENA WILL EXPAND ON THIS SUBJECT LATER THIS
MORNING.
"PASSIVE" SMOKING
THIS SUBJECT HAD TWO SIDES TO IT : THE SCIENTIFIC ONE WHICH
WAS DEALT WITH MAINLY BY HIRAYAMA, PETO AND SHEPHARD, AND
THE EMOTIONAL ONE WHICH WAS BROUGHT OUT IN NUMEROUS
SESSIONS BY THE CAMPAIGNERS.
HIRAYAMA, WHO BY THE WAY WAS ONE OF THE HEROES OF THE
CONFERENCE, ONCE AGAIN REVIEWED HIS HUSBAND-WIFE "PASSIVE
SMOKING" DATA AND REPORTED TWO "NEG]° FINDINGS
"SIGNIFICANT" RELATIONSHIP BETWEEN "PASSIVE" SI4OKING AND
ISCHEMIC HEART DISEASE AND A "STRIKING" RELATIONSHIP WITH
NASAL SINUS CANCER IN NON-SMOKING WIVES OF SMOKING
HUSBANDS. HE ADMITTED THAT THE LATTER WAS BASED ON ONLY 28
CASES. RICHARD PETO, WHO FOLLOWED HIM AS A SPEAKER ON
"PASSIVE SI4OKING AND TOTAL MORTALITY" EXPRESSED A HIGH
DEGREE OF SCEPTICISM REGARDING HIRAYAfIA'S DATA AND SAID
THAT THE 2f4z~.GNITUDE OF THE "EFFECTS" WHICH HIRAYAAiA REPORTED
ARE "VERY DIFFICULT TO BELIEVE". PETO CLEARLY SPELLED OUT
WHAT HE, AND OTHERS,
SAW AS THE CIiIEF RELEVANCE OF
"PASSIVE" SMOKING : "A POLITICAL ISSUE, RATHER TIIAN A
HEF.LTH ISSUE".

SHEPHARD (UNIVERSITY OF TORONTO) SPOKE OF THE IRRITATING AND
ANNOYING EFFECTS OF CIGARETTE SMOKE ON THE EYES AND NOSE OF
NON-SMOKERS, BUT STATED THAT MORE EXPEP.IT_ENTS ARE NECESSARY
TO RULE OUT PROBLEMS OF SUGGESTIBILITY. RATHER OMINOUS WAS
HIS CONCLUSION THAT THERE WAS A FALLACY IN SEGREGATING
SMOKERS FROM NON-SMOKERS IN BUILDINGS AS IT DID NOT REALLY
PROTECT NON-SMOKERS; NOR WAS INCREASED VENTILATION TF.E
ANSWER AS IT WOULD BE TOO EXPENSIVE. THE REMEDY WAS
THEREFORE TO SEEK LEGISLATION WHICH WOULD ASSURE "CLEAN" AIR
FOR NON-ShSOKERS.
ACTIVISTS SUCH AS STANTON GLANTZ FROM CALIFORNIA REPEATEDLY
USED THE "RIGHT TO CLEAN AIR" SLOGAN. GLANTZ Ct~STIGATED THE
T.I. ADS ON "PASSIVE" SMOKING AND CALLED THEM AN EXAMPLE OF
"RAMPANT" MIS-REPRESENTATION OF THE SCIENTIFIC DATA.
ONE OF THE FINAL CONFERENCE RECOIrIMENDATIONS WAS THAT
RESEARCH IN THE AREA CF "PASSIVE" SMOKING AND ITS EFFECTS ON
HEALTH SHOULD BE INCREASED. IT WAS OPENLY ADMITTED THAT
ALTHOUGH EVIDENCE FROM SEVERAL STUDIES SUGGESTS THAT LUNG
CANCER MORTALITY IS INCREASED IN "PASSIVE" SMOKERS, OTHER
STUDIES HAVE NOT SHOWN THIS RELATIONSHIP.
THERE IS LITTLE DOUBT, HOWEVER, THAT THE SUBJECT OF
"PASSIVE" SMOKING IS _ONE IN WIiICIi THERE IS THE GREATFST
INTEREST AND OVERALL SUPPORT FOR RESTRICTIVE :LEGISLATION.
WE SHALL HEAR MORE ABOUT THIS SUBJECT FROM DR. KONIG TIIIS
AFTERNOON.
2501021581

SOCIAL COSTS
SEVERAL SPEAKERS CHARGED THAT SMOKING IS RESPONSIBLE FOR
INCREASED COSTS TO SOCIETY USING WELL-D70RN DATA FR014 WEIS
AND OTHERS. HOWEVER, ROBERT LEU FROM SWITZERLAND PRESENTED
A PAPER IN WHICH HE CHALLENGED THE "WIDESPREAD" BELIEF THAT
SMOKING IMPOSES A LARGE COST BURDEN ON HEALTH SERVICES. HIS
RESULTS IMPLY THAT LIFETIME EXPENDITURE IS HIGHER FOR
NON-SMOKERS THAN FOR SMOKERS BECAUSE SMOKERS' HIGHER ANNUAL
UTILISATION RATES ARE OVERCOMPENSATED BY NON-SMOKERS' HIGHER
LIFE EXPECTANCY. HE ALSO MENTIONS IN HIS INTRODUCTION THAT
EXISTING STUDIES FAIL TO DISTINGUISH ADEQUATELY BETWEEN
CAUSALITY AND CORRELATION AND NEGLECT EPIDEMIOLOGICAL
EVIDENCE THAT DIFFERENTIALS IN MORTALITY AND MEDICAL CARE
USE BETWEEN SMOKERS AND NON-SMOKERS, CANNOT BE ATTRIBUTED
FULLY TO THE SMOKING HABIT PER SE.
A LESSER THEME IN THIS AREA - THE NEED FOR A FIRE-SAFE
CIGARETTE - HAS BEEN PROMINENTLY ADVOCATED ONLY IN THE
U.S.A. THE LEADING PROPONENT OF THIS THEME IS ANDREW
MCGUIRE WHO DELIVERED A PAPER ON THE SUBJECT AT WINNIPEG.
SOCIAL ACCEPTABILITY AND INDUSTRY CREDIBILITY
THE LATTER TWO SUBJECTS OF COURSE GOT A ZERO-RATING IN A
MEETING GROUND SUCH AS WINNIPEG. THE ACTIVISTS DELIGHT::D
EACH OTHER AND THEIR AUDIENCES BY CITING OVER AND OVER AGAIN
THE GROWING NUMBER OF RESTRICTIONS AND BANS ON SilOKIPiG, A;dD
THE DECLINE IN SMOKING INCIDENCE IN SELECTED COUNTRIES.

- 20 -
IT IS KNOWN THAT INCREASING WEIGHT IS BEING GIVEN BY THE
W.H.O. TO THE ACTIVITIES OF THE DIVISION OF PUBLIC
INFORMATION AND EDUCATION FOR HEALTH, IN THE BATTLE FOR
PUBLIC OPINION. IT IS ALMOST CERTAIN THAT MORE EMPHASIS
WILL BE PLACED ON THE PUBLIC
INFORMATION APPROACH,
ESPECIALLY IN REACHING DECISICN-MAKERS. THE INDUSTRY HAS A
BIG PROBLEM HERE AND THE SUBJECT OF CREDIBILITY IS BEING
TAChLED WITH RENEWED URGENCY BY THE TOP ECHELONS OF OUR
COMPANIES.
SLIDE 11
AND SO WE COME TO THE CONFERENCE RECOMbIENDATIONS WHICH WERE
IN TWO SECTIONS : THE FIRST, THROUGH RAPPORTEURS AND THE
OTHER, FROM DELEGATES. YOU HAVE ALL RECEIVED COPIES OF
THESE.
THESE RECOMMENDATIONS WERE HANDED OUT TO DELEGATES ON THE
FINAL DAY WITHOUT BEING DISCUSSED IN THE PLENARY SESSION OR
PUT TO THE VOTE.
THE FIRST SET OF RECOMMENDATIONS IS TAME COMIPARED WITH THE
SECOND, AND CONTAINS SEVEP.AL WHICH HAVE BEEN CARRIED FORWARD
FROM PREVIOUS CONFERENCES, ALBEIT MORE REFINED. NEW ONES
INCLUDE : MORE RESEARCI-i TO BE DONE ON THE EFFECTS OF LOW TAR
AND NICOTINE CIGARETTES; NON-SMOKERS' RIGHTS ISSUES TO BE
GIVEN APPROPRIATE WEIGHT IN THE PLANNING OF THE SIXTH WORLD
CONFERENCE PROGRAM1dE; P40RE RESEARCH IN THE AREA OF "PASSIVE"
SMOKING, WHICH I ALREADY MENTIONED; THE :;EAPON OF TAXATION,
25a1a215s3
