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INFOTAB WORKSHOP FOR NMA WASHINGTON.D.C. SEPTEMBER '83 ARGENTINA INFORMATION SEMINARS iSSIZQlQsz

INFORMATION SEMINARS (I) ATTENDANTS DEC. '82 BUENOS AIRES MANAGERS OF TOBACCO PRODUCTION ASSOCIATIONS AUG. '83 GOYA AGRICULTURAL TECHNICIANS. VI NATIONAL TECHNICAL CONGRESS ON TOBACCO SEP. '83 BUENOS AIRES MEMBERS OF THE MEDICAL AND SCIENTIFIC COMMUNITY zSSIzUIOSZ

INFORMATION SEMINARS (rt) PROGRAM '82 ORGANIZATION AND FUNCTIONS OF THE SMOKING CONTROVERSY DEPARTMENT WITHIN THE NMA DISEASES AND RISK FACTORS TOBACCO AND HEALTH: STATISTICAL ASSOCIATION OR CAUSAL ASSOCIATION? ANTISMOKING PRESURE ON FAO AND WHO COMMERCIAL CENSORSHIP: A GROWING EVIL? £SSIZOIOSZ

INFORMATION SEMINARS (III) PROGRAM '83 CONTROVERSY ON TOBACCO AND THE SMOKING HABIT O BACKGROUND TO TOBACCO OBJECTIONS a MEDICAL AND SCIENTIFIC ASPECTS OF TOBACCO AND HEALTH RELATION hSSIZOIOSZ

CONTROVERSY ON TOBACCO AND THE SMOKING HABIT INFORMATION SEMINARS '83 COMMUNICATION STRATEGY I MESSAGE TARGET THE ANTISMOKING ACTION IS JUST TO TAKE TOBACCO OJECTIONS AWAY A PART OF AN ACTIVE IDEOLOGICAL FROM THE HEART OF THE CONTROVERSY MOVEMENT INTENDED TO PROPOSE AND PRESENT IT AS A PARTIAL ASPECT A BETTER QUALITY OF LIFE FOR OF A MORE COMPREHENSIVE ISSUE, MODERN MAN AS A WAY OF MINIMIZING IT sssizoiasz

.oBA___ ODJ__ ONS BACKGROUND ENVIRONMEhT ~~ SC{ENTIFIC INCREASE OF TECHNOLOGICAL CAPACITY OF DEVELOPMENT HUMAN KNOWLEDGE PERIOD 1940-30 GREATER APPROACH TO CAUSES WORI_DWIDE UNBALANCED STATE OF PHANGES Eli> ECONOMIC AND NECESSITY SOCIAL EMERGENCY DEVELOPMENT QUALITY OF LIFE PRESERVATION SELF- IMPROVEMENT PRECAUTIONARY DETECTION OF POSSIBLE RISK FACTORS AIR POLLUTION PESTICIDES DEPREDATION DISAFFURESTATION INDUSTRIAL RES I Ul1ES SUGAR SALT TOBACCUj CAFFEINE SWEETENERS HOMAN HEALTH 9sslzolasz

CONTROVERSY ON TOBACCO AND THE SMOKING HABIT INFORMATION SEMINARS '83 COMMUNICATION STRATEGIES 2 MESSAGE TARGET MAN'S HEALTHINESS OR ILLNESS IS TO CREATE AN EXACT AND OBJECTIVE THE RESULT OF THE BALANCE BETWEEN CONSCIOUSNESS ASREGARDS GOOD HEALTH, HIS FITNESS MECHANISMS AND THE AVOIDING FEELINGS OF GUILT DUE TO AGGRESION FACTORS TO WHICH HE IS HIS HABITS AND TASTES EXPOSED tSSIzOIuSZ

INTERNAL AND EXTERNAL FACTORS ( SUSCEPTIBLE RESISTIBLE IMMUNE FITNESS MECHANISMS CONTROLLABLE AND UNCONTROLLABLE 1 AGGRESION FACTORS l PREDISPOSING GONDITIONING RELEASING HEALTH / \ -ILLNESS aSSizQloSz

CONTROVERSY ON TOBACCO AND THE SMOKIG HABIT INFORMATION SEMINARS '83 COMMUNICATION STRATEGY 3 MESSAGE TARGET PART OF THE SCIENTIFIC INFORMATION TO PROVE THAT MEDICAL ARGUMENTS REFERRING TO THE "SMOKING CONSEQUENCES" ON TOBACCO AND HEALTH ARE OFTEN HAS BEEN SPREAD ALTHOUGH IT INCLUDES PREJUDICIALLY SPREAD MISTAKES. CONTRADICTIONS AND INCOMPLETE APPROACHES 6SSLZQtUSZ

JUI EN i 1 i I C ;•ILTHUll PHASES ERRORS FORMULATION OF INCREDIBLE HYPOTHESIS r 1 ASSUMPTIONS DESIGN OF MISTAKEN SAMPLING RESEARCH 2 AND STATISTICAL 9NA"LYSIS TECHNICS IHIRAYAMA) SUPPORT OR DOUBTFUL OR NEGATIVE REJECTION OF 3 RESULTS, HYPOTHESIS HYPOTHESIS NOT REJECTED (KAUFMAN, SHAPIRO, COLI) EXPERIMENTAL DOSE SUPERIOR TO SUPPORT 4 HUMAN EXPOSURE KNOWLEDGE t 5 ) UNTESTED CONCLUSIONS, CONDITIONAL PHRASES SPREADING ( b ) PRESENTED AS SELF EVIDENT WHAT '-IAS NOT BEEN PROVED 0%tzotasz

CONTROVERSY ON TOBACCO AND THE SMOKING HABIT INFORMATION SEMINARS '83 COMMUNICATION STRATEGY 4 MESSAGE TARGET TO POINT OUT THE EXISTANCE OF TO RAISE THE POINT WHY THIS BALANCED, OBJECTIVE AND EVEN DOCUMENTATION IS NOT SO FAVORABLE SCIENTIFIC INFORMATION INTENSIVELY SPREAD AS THE INFORMATION CONDEMNING THE HABIT l9SlZOlOSZ

INFORMATION SEMINARS PROGRAM OCT, '83 JOURNALISTS (OPINIONMAKERS) ADVERTISERS (RELATED TO TOBACCO COMPANIES) TOBACCO PRODUCTS DISTRIBUTORS POLITICAL PARTIES (CANDIDATES) - CONGRESSMEN - SENATORS - HEALTH MINISTERS z9sizaiasz

ARGENTINA SITUATION SCARCE INSTITUTIONALIZATION OF ANTISMOKING GROUPS UNSUCCESSFUL EFFORTS TO POSSIBILITIES TO USE MEDICAL-SCIENTIFIC ARGUMENTS TO WEAKEN THE CAMPAIGN FOUNDATIONS PASS RESTRICTIVE LEGISLATION GOOD IMAGE OF THE NMA WHICH IS TAKEN INTO ACCOUNT AND ENJOYS CREDIBILITY BECAUSE IT DEALS WITH QUALIFIED AND OBJECTIVE INFORMATION TO ACT DIRECTLY AS A SOUND SPEAKER BEFORE AUTHORITIES AND ANTISMOKING GROUPS ~~SIZOIqS~