Tobacco Documents Online

From: SCARLSON--VCH0021A To: AJANKU --VCH0021A Ales Janku RROSEN --VCH0021A Robert Rosen RPANTET --VCH0021A Raymond Pantet CDUZEL --PMIPHI02 Cahit Duzel BBAROUDI--VCH0021A Bisharah Baroudi KSOKOLIK--VCH0021A Krzysztof Sokolik EVALANKO--VCH0021A Eero Valanko MMANSOUR--VCH0021A Mark Mansour GGARAMSZ--VCH0021A Garamszegi,Gabor From: Stig Carlson To : CA Units, EEMA Date and time 12.10.94 10:35:04 ZVILIMEK--VCH0021A Zdenek Vilimek ATUIGUNO--VCH0021A Alik Tuigunov UCRETTAZ--VCH0021A Ulrich Crettaz EKEY --PMIPHI02 Erhan Key LIEMAKL1--VCH0021A Philip Atkinson HMOBARG --VCH0021A Hampe Mobarg MSTEVENS--VCH0021A Mark Stevenson MKOWALCZ--VCH0021A Margaret Kowalczyk Subject: "A Global Commitment to Responsible Marketing" U R G E N T I M P 0 R T A N T Following a presentation to Andreas Gembler and the Executive Committee, the President has made the following request: 1. The issue of PM EEMA's credibility regarding responsible marketing and juvenile integrity policies is the single most important question we are dealing with right now. Consequently each and every market should analyze what strategy should be applied for the market in question, plus make it a key part of the Three Year Corporate Affairs plan; 2. In the mail you will shortly receive copies of the overhead presentation I made to AG. Pls note that where we offer examples of Juvenile initiatives possible, e i educating the trade, educating teachers & parents or communi- cating with minors, AG underlines that - we should use the experience made in other markets (and we have it here at HQ), but - the final recommendation must be a market-specific recommendation, i e we might even come up with strategies not yet tried at all; 3. Kindly note the a p p r o v a 1 p r o c e s s listed on the last pages. For instance, any brief to an outside agency, following relevant approvals to start producing a Juvenile initiative, must have clearance before it is shown to an outside agency or other 3rd party. N 0 T E; IT IS NOW CONFIRMED THAT THE US STARTS AN ADVOCACY CAMPAIGN OCTOBER 18th. Of technical reasons some magazines might already hit newsstands around Octo- ber 16th. - The first of the ads deals with M I N 0 R S. The ad makes reference to US legislation and states in absolute & unambiguous terms that selling tobacco to minors is illegal. - The campaign is backed up by extensive information material to the trade, delivered by the sales force. We are working on getting you 1. an advance copy of the US ads; 2. examples of the US trade info material; and 3. copies of the US Q & A sheets. In addition, Michael Parsons will work with potential EEMA specific ques- tions that we should anticipate. In the above light, may I once more repeat the need to-have local, legally checked versions of the "A Global Commitment to Responsible Marketing", and where it does not yet exist, translations of the PM Marketing Code. - It is assumed that relevant staff in sales, marketing and field forces have read and comprehended the material. Your Area heads have received copies of the presentation October 10th.They N -U1 ~ 0

2,5 0 I00 will also be copied on US units, Q & A sheets etc. Regards, Stig *** Forwarding note from SCARLSON--VCH0021A 10.10.94 09:04 *** To: RPANTET --VCH0021A Raymond Pantet CDUZEL --PMIPHI02 EKEY --PMIPHI02 Erhan Key BBAROUDI--VCH0021A HMOBARG --VCH0021A Hampe Mobarg EV.~LANKO--VCH0021A EMONTGOM--VCH0021A Eva Montgomery GGARAMSZ--VCH0021A KSOKOLIK--VCH0021A Krzysztof Sokolik AJANKU --VCH0021A RROSEN --VCH0021A Robert Rosen MMANSOUR--VCH0021A MKOWALCZ--VCH0021A Margaret Kowalczyk MSTEVENS--VCH0021A Cahit Duzel Bisharah Baroudi Eero Valanko Garamszegi,Gabor Ales Janku Mark Mansour Mark Stevenson From: Stig Carlson To : CA Units Subject: "A Global Commitment to Responsible Marketing" U R G E N T, TOP PRIORITY: REFERRING TO MY PREVIOUS NOTE ABOUT THE PM POSITION DOCUMENT ON JUVENILES AND MARKETING, CAN YOU PLS MAKE SURE THAT YOU HAVE DISCUSSED A POSSIBLE LOCAL LANGUAGE NEED WITH YOUR COUNTRY MANAGEMENT. Where you need more copies of the English version, kindly contact Eva Montgomery by Friday October 14th. In case you decide to produce a local language translation to go with the original leaflet, pls remember that you need local (alt HQ, where language capabilities make it possible) clearance. Finally, kindly check your CA files making sure you have the relevant date available regarding studies opn juvenile smoking, the CRU study, our PM Q&A etc. We will need to get a conformation that you have the material alt need more by the end of Monday October 17th. You will be advised Oct 17th about possible developments in this area, regards, Stig cc: SDORTA --VCH0021A Sibylle Dorta HBRUSCHI--VCH0021A Helene Bruschi JPUOTILA--VCH0021A Johan Puotila MPARSONS--VCH0021A Michael Parsons AWHITE --VCH0021A Andrew White MREARDON--VCH0021A Michael Reardon cc: MPARSONS--VCH0021A Michael Parsons BGROW --VCH0021A Brian Grow RREAVEY --VCH0021A Richard Reavey EMONTGOM--VCH0021A Eva Montgomery ECHO --VtJS0212A Elizabeth Cho AREIMAN --VCH0021A Andre Reiman AWHITE --VCH0021A Andrew White JPUOTILA--VCH0021A Johan Puotila AFEHERVA--VCH0021A Andras Fehervary MREARDON--VCH0021A Michael Reardon JTOINET --VCH0021A Jean-Michel Toinet WBURRELL--VUS0212A Wendy Burrell 0 ~