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PNILIP MORRIS INTERNATIONAL INC. INTER-OFFICE CORRESPONDENCE 800 WESTCHESTER AVENUE, RYE BROOK, NEW YORK 10573•13®1 TO: FROM: G. C. Bible F SUaJECT: Social Accepta April. 0 a DATE: February 25, 1992 I 0 v e cl 1 ri,~ I am enclosing copy of the letter from Jim Oates on Social Acceptability since he may raise this issue with you 'in Chicago. 1. Leo Burnet has some good people and good ideas but'at this moment we should be quite circumspect in what,we undertake. As you know, the Smokers' Clubs have been under attack in Europe and will probably come again under attack at the 8th World Conference in Buenos Aires this 2. The original idea to work on the question of Social Acceptability is still good. 3. Instead of engaging in a large and complex project~we should begin small, be quite careful about what we do, and grow incrementally. 4. Spain is an ideal country in which to begin. There is a substantial body of opinion among politicians, journalists, and members of the scientific community who firmly believe the attacks on the industry have gone too far. These are the people who have helped in our struggle against the proposed Royal Decree banning advertising and sponsorship. The next step should be the development of a model project in Spain which could serve as the basis for projects in other countries. I would be in have a plan of Spain next week and upon my return I w'ill action c En`cl. I ready. ~ cn 0 0 ~ ~ 0 o+ ~