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S PHILIP MORRIS INTERNATIONAL INC. INTER-OFFICE CORRESPONDENCE 800 WESTCHESTER AVENUE, RYE BROOK NEW YORK 10573-1301 TO: FROM: SUBJECT: Mr. Stig Carlson Mr. Michael Horst Mr. Paul Maglione Social Acceptability Project ~ M~,R 1 14a;i'~ ~,~~ The Budapest agenda allots 15 minutes for Bobby to talk about the "Social Acceptability Project." This is'much too big - and multifaceted - a topic to do any justice to it in such a brief time period. ~ What might be best is for us to use that time to clarify what has already been done and then determine what the next steps should be. The latter could include going back to square one and reviewing the whole concept or picking up on the Burson proposal for a pilot project in Spain. In the interest of transparency and clarity, I'm attaching some documents - some of which some of you may have - which may contribute to our thinking. o Burson Marstellar's proposal for a pilot social acceptability program in Spain; o Francisco's recommendation on how Spain would be used for a pilot program (without Burson involvement); I o Bobby's memo of November 4, 1991 presenting some concepts identified by a joint working group. o Correspondence from Jim Oates (Leo Burnett) and Francisco's reaction to it, regarding how LB proposes to support a social acceptability program. MNW/vfr dist039.doc attach. cc: :Mr.-David Greenberg ~- -_: k. Mr,_. Robert Kaplan ^ 110 Nir. Franci"sco J. Moreno cn O