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r PHILIP MORRIS INTERNATIONAL INC. ISSIJI:S Al.IEIV1' /1/tt//1f //f ~~CUVED APR 1 8 199? RO~ERT K. KAPLAN Distribution April 18, 1991 Darienne Dennis CANADIAN AD BAN CASE We expect judgement shortly in pending in Montreal. The judge expects to issue a decision by Canadian sources feel it could the has the come Canadian ad ban case indicated that he end of this month. this week. The judge has also indicated that he will give at least 48 hours advance notice, prior to issuing judgement. PMI WILL INFORM YOU AS SOON AS WE RECEIVE THIS NOTICE SO THAT YOU CAN MAKE PREPARATIONS LOCALLY. Each market should determine, in consultation with Regional Corporate Affairs, what type of media action is called for in regards to the Canadian decision. It is essential that each market obtain Regional counsel and local legal clearance, before carrying out any media action. A B-roll is being prepared by Visnews, featuring various international spokespeople on the issue of advertising bans.; This will be distributed via satellite and will be available, for any boardcaster who wishes to use it. The B-roll will include a brief re-cap of the origin of the ad ban, highlights of the verdict and comments from international spokespeople. Philip Morris Corporate does not plan to issue a press release in the United States. Their approach will be a low-key "inquiries only" program in the U.S. In each Market or Region, press inquiries should be handled by the appropriate CA individual. Should the local media want additional comment from Philip Morris, the spokespeople available for comment are: o Guy L. Smith (212 - 880-2530) Vice President, Corporate Affairs Philip Morris Companies Inc.

Canadian Ad Ban Case hpril 18, 1991 Page 2 o Charles R. Wall (Legal) (212 - 880-3302) Vice President and Associate General Counsel Philip Morris Companies Inc. What follows, for your use, is: 1. "Qs and As". 2. Transcript of Visnews B-roll (as of April 15, 1991). Being updated. 3. Alternative talking points for "Win," "Loss" or "Split decision". These are being sent to you now for guidance only. Please DO NOT use these Statements until they have been updated after the Canadian judgment issues. They are meant to be responses to any phone inquiries you receive. They are not meant to go out as written "statements." 4. A copy of the "Legal Opinion Letter" from the Washington Legal Foundation on the case, which may be distributed or cited. 5. A list of potential third party groups, who might; be solicited to applaud a favorable decision or criticize an unfavorable decision, as need be. Following the decision, there will be analyses of the judgement, materials for "Letters to the Editor," and further follow-up information, which I will be sending to you. If you have any questions, please do not hesitate to call or PROF me. DD/pmv