Philip Morris
Appendix J Boca Raton - Follow Up
Fields
- Author
- Gaisch, H.
- Area
- PLANNING RYEBROOK/BOARDROOM
- Type
- TELE, TELEX
- Copied
- Robinson, B.
- Bourlas, M.
- Horst, M.
- Named Person
- Ntaba
- Vonmaerestetten, C.
- Recipient
- Vonmaerestetten, C.
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Document Images
Appendix J
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From: HGAISCH --VCH0021A Date and time 01/30/89 10:58:51
To: CVONMAER--VUS0212A Cynthia Von Maeres
TO : Ms. Cynthia von Maerstetten
FROM : Helmut Gaisch (S&T)
SUBJECT: BOCA RATON - FOLLOW-UP
Dear Cynthia,
These are my ideas on the possible use of CORESTA in a
general lobbying effort aimed at dissuading WHO from
continuing with their broad-based health advocacy
programmes.
Apart from WHO as the final target organisation, we
have given consideration to the following players
The FAO, the ILO and politicians from individual
countries, in particular from the third-world.
Let us first turn to CORESTA. CORESTA is an organisat-
ion of industry scientists which was founded in the
1960's. It deals with tobacco chemistry,
tobacco technology, agronomy and phyto-pathology.
In doing so, a high professional standard has been
reached, in particular in the agricultural branches.
The scientists involved in CORESTA are there-
fore the grass-root level in terms of scientific and
technologic expertise. The persons involved
are technicians and not lobbyists. .
It is nevertheless quite conceivable to add a-
political programme to the present CORESTA activities.
In order to do so, a broad consensus amongst CORESTA
member companies would have to be reached at the executive
level. It must be remembered that a major part of
CORESTA membership is held by state companies or
monopolies.
Once such a consensus to add political lobbying to
the activities of CORESTA is reached, a working group
or task force has to be formed. For this persons
have to be chosen who have, besides their technological
background, the necessary skills for political work.
A possible strategy would be to concentrate on national
politicians in order to strengthen their position when
defending tobacco as a cash crop. Individual countries
and the FAO should be encouraged to challenge the use of
international funds by the WHO on health.advocacy
programmes, which are aimed at changing the behaviour of
the populations rather than to improve the general
health status and the economic status of the populations
concerned.
I would like to cite Dr. Ntaba of Malawi who commented
during the meeting of the WHO's 81'st executive board
meeting, held in Geneva on 11-12th January, 1988 :
"...This industry (added : the tobacco industry) plays
a crucial part in the economy of many countries and
its disappearance will contribute to their disintegrat-
CYnthia von 101acrestetten

!
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ion, for their economy lacks totally of the flexibility
which would allow them to evolve towards a situation
from which the tobacco industry would be excluded. Dr.
Ntaba views the campaign of WHO as a possible source of
troubles..."
A decision by PM to enter into a project of activating
CORESTA would necessitate the following steps :
1. Basic decision : Y/N
2. Nomination of a project leader and allocation of
the necessary resources, ie. direct line to
the individual PM CORESTA members.
3. Worldwide information programme amongst the manage-
ment of CORESTA members, in order to prepare them for
a consensus on this matter.
4. Creation of a CORESTA task force and the allocation
of the necessary resources.
5. Establishment of a work programme consisting largely
of a visiting schedule of key people in third-world
countries (ministries of finance, agriculture, commerce
and/or health) and national delegates to the FAO, Rome,
and WHO, Geneva.
6. Timetable : CORESTA meetings only take place once
a year. In any case, without substantial lobbying
amongst member companies it would be futile to bring
such a matter before the CORESTA executive. This means,
in practice, that even a quick decision would result in
a CORESTA group only becoming operational in one to two
years.
I hope that this information is useful to you. I am
available to discuss any aspect of this matter when
you wish.
I
Kind regards and best wishes,
Helmut Gaisch
cc: MBOURLAS--VCH0021A Manuel Bourlas MHORST --VCH0021A Michael Horst
BROBINSO--VCH0021A Bernie Robinson
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