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i,-,: 49 t;arDz' HE. J; ~G~i ?~i.:a~ . . C~ bFl`tON 1 -- nobilinr f31aDc+1 xqra-LOhby 1.1 PitUGikAM'ML GOALS I.1.2. GrelEte tJlobal prgdTtiah"tiRn 1.1.2. QrganiRa regianml i.ryhbits 1.1.3. Fund central exeatative 1.1.4. Set C*mrn.unicOtiong agendti 1.9..5. Create pz'opaganda material 1.1.6. Manage po2iticsl *ducation 1.1.7. Develop Third World econoraic caiCg 1.3..8. Link egricu]ture lobby with other prograimmoa • 0 1.2 1'06SI8LE STxuOTiiREs 1.2.1. Intot&b sub-graup 1.2.2. T.x.c.A. 1.2.3. UNiTAIt + reqiorig 1.2,4. Tradar/praceaaor grouping 1.2.5. Istdividual coxnp&nfetk ExtGrr,ei canaultanttt 1.3 BENErIT57 1.3.1.. Purity of agra-Xabby 1.3.2. Power of egra-:::.n~xftuc~s,c 1. ~.3. usetul fihixd-wox-ld bieN 1.3.4. 8'rbodagu nx mesaage dclivlrry 1.3.5. Weak t1ynk ;f W.H.0. 1.3.6 . F.A,.t7. support 1..4 NEGAT1vFiS~ 1.4,1. k1i*Ku#e of xjrtjw"r powar 1.4.2. P'riction at industry interface i,,4.3. ~tegir~nall divrtrtsity ~ 0 0 ~ ~ ~ ~

• • It IFD1tiB 4PxIbN 2 - ManhRe j.A.Q. Lobby 2.1 PROOnAMM9 coALS 2.1.1. Split F,A.e.frV.H.O. 2.1.2. Unite diviaicna3l thinking 2.1.3. Piamote 'beat praati.ce, 2.1.4. baak new publiclgtions 2.1.5. Derstroy crop sUbstitt,utSon mythg 2,1,6. Focus on Third World 2.1.7. Link with other prograwuies 2.2 PQi~saBLa sTkUGTUREs 2.2_1. infotab sub-group 2.2,2., T.T.f3.A. 2.7.3. iltiiTAB t regiQno 2.2.4. Extigrnal cansultdritx 2.3 aENE!"iTg? 2.3.1. Counter W.H.o. crop prapaganda 2,3.2. Gain credit for ~best practicer' 2.3,3. support lsconomic argumQnts 2.3.4. Sponsor favourable resalutivn s 2.3.5. Separate supply fxotn +demasnd 2.3.6. Arld credibility to regi*n%1 Ci1; lIE 2,4 NEGAmxVLfiS? 2.4.1. ResiBtance to RlU7.t.in&riOxtalC 2.4.2. complaxity of organ9.ooticn ! ~• - 'r- .

I°IFDT~iB OPTION 3- Attack W. H. 4. !i1 '5n3 ?«3.1 F'. 35 3.]. PROGRAMMf GOALS 3,1.1. CritiCS se budget manaqer:mcnt /~ 3.1.2. Addreest health pri¢ritieg 3.1.3,. Expose roaource bleckmail 3.1.4. HiqhZl.qht rsqitonal failuras 3.1.5. Attmck ~bshaVicsurismr 3.i.b. ~.1.7. Counter on publl.c issuss niecredit actiuiirts' credentie.ls 3.I.A. 3. ~. 9. Enpaqe in statiaticsl warfare lnrrest in preas rel.etionc 3.1.10. Show impoct of Iduokao` orqtrnisati.ox7s :~.2 YOSSI9LE 5TRUCTURES 3.2.1. TnfotaY, with new resources 3.2.2. Now industry orgenfsetion 3.2,3. Fxtarnel consultents • 3.2.4. xridivi.dud1 companies 3.2.5. sponsqretl publicatiorte 3.2.6. Atmslength medical institutl.ono 3.2.7. 7t .T. G. A. f sgii o-1 obby 3.3 BENKFxT&? 3.3.1. Ftetl3,eve preeA:ure on govarnmrxxts 3.3.2. Raduce 'Arntis' r¢sourcer 1.3.3. Correct modie imbezance 3.~.4. yrotect product integrity 3,3.5. rut down sotia]l pK+stlrur'es 3. 3.6. x.i ft industry/stAoker iaorale 3.3.7. Promote qenuine heaith 3,4 NEGk,'S`ZVLS? 3. 4.1. pri.oriti*z lrisk of bounc+c--batck 3.4.2. Credenti~l~ 3.4.3. Funding aomplsxity • 3.5.4. 'Prejucliws to other optinns

'-Xt-•=t1-1:4c,9 1C~-~ I'IF ~THE • pPTTON 4 - Ne9otibte witri W.K.O. 01 569 f'4J3,] r'. Dh 4.1 PROGRAMrsE GOALS 4.1.1. Reduce dialectic tilt 4.1.2. DefUge peripheral z+oC.ivistK 4.1.3. CrrrBte climate of 'pragressr 4.1.4, ReinforGe health priority • dS.rections 4.1.5. icase r.qiUne1/natianal preesure 4.1.6. Comfort A1-litrs 4.1.7. Kajor on reei i.esu+ew (*.g, children) 4.2 T'05SIBLF STRUCTURES 4,2.1. Infvtab 4.2,2. Tksird-•paxt.y institutioxl. 4.2.3. ExternnS. annoultnnts 4.2.4. tndependenl: ecorx8mists 4.A BENEY'IT57 4.3.1. Countez 'behaviouriumy 4.3.«. Correct long-korm aoc:ir,1 trend 4,3.3. Keduod rQgional/nmtianal corltrol 4.3.4. Improve industry irnmger 4.4 NEC,A2IVESy 4.4.1, Hard to ffnd caMunon graund 4.4y2. Riak of aCtivist dietartion 4.4.3. Uncertainty *var role of W.x.O. 4 .4. 4. Slow ,-}. - .. .p H ~ -tb.

= f-i1-].38-:~ 1:--,.:4 @~ I'll"llHl" Li'i _~b_ c-q ~-:, ~ k1~~Z Angeridix I nEtAFT 4 iNFOTpt 3anunry Ti7.SCU5SIbN PAPER Rrb-aative Opxions !'{?SSInLE MENU Mobtlise G1obb1 Agro-Lobby r[anaga F_A.o. hobby . N*goti4 ta with w.H.a. pirect G~obal E.T.S. Pxayramme ~~ ~ t~ck w,a o N. ~, B. Publ;Eah industry Magbzine Cttgariise Defence - COmimerp3a1 lFreecioms Attack I.O.C.U. Ymprove Nmti.ozstel h5aociati.c,rx Qualit,y Strengthen Retgiprta1 Dafonc• Mechenf smb 0

,_'i'-l_:1'.L-1`~i_°9 1r-~II•aFCitHE; ~~I ~~~~L; F'.07 4D OPTION 5 - Direct Global ETS pragr*rarna 5.1 PROGRAMME GOALS 5.1.1. Coordinate industry scionce 5.1.2. Manage external science 5.1.3. Rackage scientifia material 5.1.4. Devise media plans 5.1.5. Qr anise special-interest br?ef ings 5.1.6. improvg marketing of research findings 5.1.7. Drive N.M.As s to counter-attack 5.1.8. Expnse 'antla' misuse of data 5.2 POSSIBLE STRUCTURES 5.2.1. Yafotab sub-group 0 5.2.2. External consultants 5.2.3. Regional/national associations 5.2.4. Pn specialists 5.3 BENEFITS ? 5.3.1. Counter restrictive trend 5.3.2. Correct media imbaleinc* 5.3.3. Good science givaa credibility 5.3.4. Eaue social f~ i~ctiUns 5.4 N4GATIVES? 5, 4,1. Programme hard to manage 5.4.2. Cost 5.4.3. N.M.A. resistance

,~, ~J_ ~t - -4t1 1~ 1~;1_i'La 1IIh_i-lH~~ ~_i ~> ,1 ``tLi "i 7._ P. ~~~ • c,FTrim 6 -- Publish lnductr Ha azine 6.1 PROGFtAMME Gt7ALS 6.1.1. #dc9ress pcr•li.tiaal targets 6.1.2. support smoker universe 6.1.3. Correct madia imbalance 6.1.q. tnform special-interest groups 6.1.5. LxpYtas industrX vi*wpainta 6.1.6. Explain scientific facts 6.1.7. Link with other programmes 6.2 POSSIBLE STRUCTURES 6.2.1. xnfQtdb editorial sub-group 6.2.2. New industry arqani sation 6.2.3. External consultants 0 6.2.4. National assoniationa 6.2.5. Regional associations 6.2.6. I.T.V.Jf• 6.3 SZk3SPiTS? 6.1.1. influertae target opinian--leadars 6.3.2. Reassure smokers 6.3.3. Reinforce social values 6.3.4. Support for natianul/reqion&l associations 6.3.5. backing for other optlons 6,41 NEGATIVES? 6.4.1. Cost 6.4.2. Creative risks . 6.4.3. Difficulty of target definition 6.4.4. Multilingual minefiald 6.4.5. Hard to please N.M.h.s

_3_i--LIi L,_~: .:•_ >.t4i-U irit; 0 aPx'XoN 7 - Organige Qefence of Commeraiml_ Fr_eedams 7.1 PROGRANtME GOALS 7.1.1. 7.1.2. 7.1.3. 7.1.4. 7.1,5, 7.;L.6. 7.1.7. 7.1.6. Define industry obj*ctives Identify available resources Clarify information/ communication inteXests Test 'Libertad' derivatives Soperat* sponsorship issues Arbft charter for sport Analyse worth of ai.liarices Explore third paLi.y 7.2 POSSIBLE STRUCTURES 7.2.1. Infotab sub-group 7.2.2. Ne'w industry organisation ~ 7.2.3. Third-party 'Libertad' regi.ons 7.2.4, National associations 7.3. BENEFITS? 7.3.1. goliticaal influence 7.3.2. New alliance structures 7.3.3. Ad agency thrust 7.3,4. St rong media interest 7.3.5. Support for other options 7.4 NEGR'l' IV'ES? 7.4.1. Cost 7.4.2. Resolution af 'allies' 7.4.3. Hard to cantrol 7:4.4, Risk of woolly tnrge'kfng o

. 0 r OPTION 8 M Attack I.p.C.U. 8.1.1. 8.1 PROGRAMME GOALS 8.1.2. $.1.3. 8.2 P'OSSIaLE $TRUCTVAPP B t2 .1. a.2.2. $.2.3. 8.2.4. 8.3 BENEFITS? 0.3.1. 8.3.6. 8.4 NEC3ATIVU? 8.4.1. 8.4.2. 8.4.3. Re,ri*Ve NGV pressure on W.m.o. Expose activists' "credentiels" Counter' behavi.our i c t' regulation Correct enti-buri.ness slant Oppose ' dtr-marketing' of tobacco Loy foundation for Perth 1990 infotAb sub-grvup Link with Heritage fQundatiori Other third party institution National associations imp rove W,H.O. negotiating climate aiecrediitt key individuals Correct media bias Defend private sector Weaken Instituts of Policy Studies Reduce pressure at nationr,Y level Rik sk of bounoe-»back Credantiels/leederehip Funding compl*xity

2 7 --41 1-1 +--":3 1t,: 11 1 I dFi_iTHU G_tl is 0 OPTION 9 - xmprorre Ndti,onal Association 2ualit~r _.~.~... ~ - _ . . - 9.1 PROGRAMME GOALS 9.1.1. Data mantrgament training 9.1.2. Support on projacts/issuas 9.1.3. Motivbtion 9.1.4. Assist with thxaat analysis 9.1.5. Assist with planning 9.1.6. Assess resource needs 9.1.7. Pazfc+rmar<nce audit 9.1. e. Xnd+sperndant advi+ca to companfes 9.1.9. Study central fundinq/contxoi 9.2 POSSIBLE STRUCTURES 9.2.1. Infot*b 9.2.2. New audit group 9.3 BEteEFITS? 9. 1'.1. better national tactics 9.3.2. Enhanced manaqament performance 9.3.3. Diplomatic approach - evaluation 9.3.4. Greater company confidence 9.3.5. Results-oriented actions 9.3.6. Valua-based funding 9.4 ritE+GATXVES? 9.4.1. Risk of demotivation 9.4.2. Loss of confidence in Intotab 9.4.3. Le-ok of sensitivity 9.4.4. Interference with local eomponi*s