Tobacco Documents Online

I tLL.l:k 0,002 • 1 fiurson•Marsteller Translation of feature POLZ'rIxEN, (indep. circ.: 140.000) Date: 11 January, 1989 1%W Anti-smokers are attacked by the tobacco industry Advertisemernts to support the case for the smokers Hy Christen Sc:hmidt USA's tobaccoindustxy has had enough of the anti-smokers' increasingly successful campaign against the producers anQ agairLst the nicotine wrecks, who put their health and social status at stake by smoking their products. The counter-attack has the form of a nation-wide advertising canrpaign, in which the involved organisation, The Tobacco Institute, in full page ads reacts against the demands of more and stronger regulations against smoking. "Enough is enough" says the ads, in which the industry uses the results frcm a national opinion poll as support for the az•gun.nt that the majority of adult americans do not support more restrictions or stronger regulations age-i.nst smoking. Sane of the anti-smoking groups in USA are, according to the spokeswoman trom The Tobacco Institute, Brennan Dawson, trying to introduce a "smokefz•ee society". 1%r "They grossly use spite, censorship, penalty tax and intrusion of the private and personal freedom of decision to obtain their aim", says Brennam Dawson. In the ad it is mentioned as an example of "enough harrassment" that a wanan was attacked, when she was smoking in the smoking area of a restaurant. "All over the country snokers are subject to physical and verbal attacks. No civilised people can accept this", says the ad. The tobacco industry too has had "enough control", when employers demand that their employees do not smoke off work. "Sensible

.~., „ i , ( , L i I I V i.~ 1 ,,....~.~u i Dl,i-..t vvriht._ - i LLL-l.it LIV-11 P V 4 s 2 11W r people agree that nobody should be dictated on what we legally do in our own homes" says the ad. The opinicm poll comprised 1.500 persons, chosen at random, ( irbcluding 401 smokers ), of which the "overwhelming majority" stated their satisfaction on the present level of smoking restrictions. And it so happens that during this week, 25 years ago, the US Health Authorities for the first time stated that smoking is a hazard to your health. 11.01.89 TD PO tn a 0 Q _ N - Pb ~ -~