Tobacco Documents Online

0 2-27-t3<3' FR T 10 : 39 BFZ- R TRFaHD App_endix H F• _ 0 :;? TRANSLATION from French REF. N 1-88/mr • New war cry against amokin$ i.n t}ie United States ----- -- ----- - ENOUGH 1S ENOUGH, REPLY THE PRODUCERS Twenty-nine per cent or somewhat more thau 50 million Americans are still smoking, as compared to 40% in 1965. For those who dream of liberating America from smoking, a lot remains to be done and once again the Surgeon General of the United States sounds the alarm, while the tobacco producers maintain that "enough is enough." In a weighty report published a quarter of a century after the first cry of alarm about the harm wrought by smoking, C. Everett Koop.as- serts that in 1985 the cigarette was respousible for the death of 390,000 Americans, that is, one out of six deaths registered. Washington Jacqueline de Montmollit! • This figure results from a survey of the American Cancez Society, an organization that campaigns almost exclusively against tobacco. :Lt is at least one-third higher than all other recent estimates. The report also states that the cigarette caused 26,500 fatal strokes in 1985. It is the first time that a report of the Surgeon General concludes that smoking produces strokes. Uthe:r studies hitherto published confined themselves to suggesting that association. It further links the cigarette with cancer of the uterus and pointN out that smokers are generally less educated than those who abstain, a point which remains controversial. i

•"t 1-2 T•-' ?_ S# F FR 1 1 a- ~-_-A B E R T F' i-i Fa D P. «.= 2. • 0 The war contlnut'8 This report, entitlsd "'Twenty-f.ivr. Yr-ars of Probress," further states that smoking remains "the principal avoidable cause of death iu ourr society" and led the director of onz of Lhe antismoking gtoups Lu conclude that. "the war is far trom over." In anticipcttion of this new report, the Tubaccu institute wltich includes the major cigarette producers, has just launched a huge publici,ty counteroffensive in the name of millions of smokers who have had enough of being harassed and Lreeited almost like lepers. Finally, aware of the influence on the rest of the world of what is going on in the United States, the Tobacco Lnstituts has even addressed the foreign press, which is a firbt. An opinion po11 taken amoug 1,100 nonsniokeXs and 40U smokers and published on this occasion concludes that a majority of Americans support stricter Government control of air safety, food plant inspect iuii aua toxic waste dunips. On the other hand, the majority rejects the Lau on smoking in rest- auranta and at work and does not support the prohibition of d11 cig- arette i.;dvertising or an increase of tobacco taxes. Publicity Through pages of publicity iti the nat ional press, the tobac_ci, lobby concludes that the antismoking muvemellr has gone toofar ancl that "enough is enough." It, notably, att.:cks the efforts of the antismoking associations that have emplnyed every means to banish smokers from society and proclaim that cigarette s<«oking rePresonts N © 0 a danger to nousmokei's. If your neighbor's suiokink bothers yuu, ~ .p C> ~ to a~

0 1-:2 ? -•i-;9 F R I ]. 43 : 40 b'ERTRNND P _ 0-4 3. i the first is that the air in the room you are in is of wretched qual- ity. In a majority of cases, it is a sign that the ventilation sys- tem is not working well, a problem much more serious to the health thau suioking, affirms the Tobacco Institute. J. de M. 0 ry - S7 v Op -..t