Tobacco Documents Online

Lti Dear Dr. Casper: As a first step in that process, we would like to address the two principal subjects mentioned in that letter - warning labels on cigarette products sold abroad, and our efforts to curb smoking by minors. With regard to warning labels, the vast majority of our products sold around the world already carry such labels. As of January 1, 1992, 90% of all the Company's cigarette packages sold worldwide carried a warning, and that number increases to 96% when sales in international duty-free shops are excluded. Moreover, at the beginning of this year, we adopted a policy which contemplates that by the end of this year, the U.S. Surgeon General's warnings, or some other appropriate warning, will appear on every Philip Morris'cigarette package sold worldwide where no warning is required under local law. m This is in reply to Dr. Kennedy's letter of March 19,1992, to ~ Michael A. Miles. We appreciate the interest which Stanford University has shown in Philip Morris, and as I have previously advised Mr. Gaither, we welcome the opportunity to engage in a constructive dialogue with representatives of the University on the subjects covered by Dr. Kennedy's letter. As to marketing and minors, we share your belief that the decision to smoke should only be made by informed and mature adults. To keep cigarettes out of the hands of children and to discourage them from smoking in the first place, Philip Morris U.S.A. has for several years voluntarily adhered to a series of marketing restrictions set forth in "The Cigarette Advertising and Promotion Code."