Philip Morris
Pmi Corporate Affairs Action Plan 900000
Fields
- Type
- REPT, REPORT, OTHER
- Area
- MORENO,FRANK/CARLSTADT
- Site
- G11
- Document File
- 2500019978/2500020000/Action Plan Meeting (Boca - Naples) 891029 - 891102
- Characteristic
- CONF, CONFIDENTIAL
- MARG, MARGINALIA
- Litigation
- Stmn/Produced
- Named Person
- Brooks, B.
- Burrell, W.
- Dollisson, J.
- Francis, P.
- Greenberg, D.
- Harris, D.
- Horst, M.
- Humber, T.
- Kaplan, R.
- Moreno
- Nelson, J.
- Newman, F.
- Parrish, S.
- Pollak, L.
- Pottorff, M.
- Smith, O.
- Vonmaerestetten, C.
- Whist, A.
- Request
- Stmn/R1-099
- Named Organization
- April 1990 Conference on Smoking + Healt
- Bm, Burson-Marstellar
- C+B
- Eec
- Fao, Food and Agriculture Org
- Ilo
- Intl Smokers Congress
- Iocu
- Itga
- Latin America Tobacco Council
- Libertad Conference
- Mcgill Conference
- Nma
- Uscea
- Wha May 1990 Meeting
- Who, World Health Org
- Attachment
- 2500019979/2500019999
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- oli42e00
Document Images
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PMI CORPORATE AFFAIRS ACTION PLAN 1990
ACTION PLANS ARE SET OUT UNDER THE FOLLOWING KEY ISSUES:
o PRODUCT LIABILITY
o ENVIRONMENTAL TOBACCO SMOKE
o MARKETING FREEDOMS
o TAXATION
o ANTI-TOBACCO NETWORK
o REGULATION
o SPECIAL PROJECTS
o RESOURCES
PRODUCT LIABILITY
o PREPARE STANDARD RESPONSE JAN. 90
ON SMOKING AND HEALTH
o IDENTIFY AND TRAIN SELECTED 'FEB. 90
SPOKESPEOPLE ON SMOKING AND
HEALTH (ONE IN EACH REGION)
o PROGRAM TO PROMOTE FAVOURABLE JAN. 90
PRODUCT LIABILITY LEGISLATION
o PREPARE A U.S. LITIGATION/PR DEC. 89
F. NEWMAN
S. PARRISH
J. DOLLISSON
F. NEWMAN
S. PARRISH
J. DOLLISSON
COMMUNICATIONS PROGRAM F. NEWMAN
ENVIRONMENTAL TOBACCO SMOKE
ETS CONSULTANTS PROGRAM
o IMPROVE CONSULTANT QUALITY APR. 90 C&B
J. DOLLISSON
o ESTABLISH PROGRAM IN APR. 90 B-M
AUSTRALIA, JAPAN, DIRECTORS
SWITZERLAND, GCC COUNTRIES
o IDENTIFY AND TRAIN 12 PUBLIC MAR. 90 C&B
SPOKESPEOPLE C. VON MAERESTETTEN
o DEVELOP REGIONAL AND MARKET NOV. 89 C&B
SPECIFIC PLANS TO PROMOTE B-M
McGILL CONFERENCE C. VON MAERESTETTEN
o COORDINATE PUBLICATION OF
DEC. 90 J. NELSON
C&B
25 TO 35 ARTICLES ON ETS/IAQ C. VON MAERESTETTEN
o COORDINATE PARTICIPATION IN DEC. 90 C&B
AT LEAST 12 SCIENTIFIC/ C. VON MAERESTETTEN
PROFESSIONAL CONFERENCES
o IDENTIFY REGIONAL AND MARKET DEC. 89 DIRECTORS
SPECIFIC DEPLOYMENT PLANS
FOR ETS CONSULTANTS FOR 1990
TO PMI NY
ETS COMMUNICATIONS PROGRAM
o IDENTIFY, TRAIN AND DEPLOY FEB. 90 J. DOLLISSON
PMI SPOKESPEOPLE IN ALL DIRECTORS
MAJOR MARKETS
o TRAIN COUNTRY MANAGERS' ON JULY 89 DIRECTORS
ETS
o DEVELOP INTERNAL PMI FEB. 90 C. VON MAERESTETTEN
MATERIAL ON ISSUES FOR USE IN B-M
EXISTING OR NEW COMMUNICATIONS F. NEWMAN
VEHICLES
o SET-UP AND MAINTAIN NOV. 89 J. DOLLISSON
COMMUNICATION PM-USA/PMI J. NELSON
ON ETS
o EXTEND NEWS BUREAU OPERATIONS FEB. 90 C. VON MAERESTETTEN
TO AUSTRIA, ISRAEL, SWITZERLAND, M. HORST
NETHERLANDS, GERMANY, GCC T. HUMBER
COUNTRIES AND AUSTRALIA B-M
o EXPAND JOURNALIST PROGRAM AND JAN. 90 J. DOLLISSON
ESTABLISH PROCEDURES TO
IMPROVE FOLLOW-UP DIRECTORS
o IDENTIFY REGIONAL AND MARKET
SPECIFIC PLANS ON ETS TO PMI NY
INCLUDING:
A) SPECIFIC ACTION ON DEC. 89 DIRECTORS
WORKPLACE, RESTAURANTS,
AIRLINES
B) MEDIA STRATEGIES DEC. 89 DIRECTORS
INVOLVING PMI
CONSULTANTS (SCIENTIFIC
AND RESTAURANTS)
AND LOCAL SPOKESPEOPLE
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C) IDENTIFICATION OF DEC. 89 DIRECTORS
RESEARCH OPPORTUNITIES
FOR 1990
N.B. SPECIAL ATTENTION TO
BE GIVEN TO SPAIN,
COSTA RICA AND CHINA
BUILDING ALLIANCES
o SUBMIT PLANS TO ESTABLISH DEC. 89 R. KAPiAN
ADDITIONAL SMOKERS CLUBS DIRECTORS
o PREPARE PLANS FOR INTERNATIONAL DEC. 89 R. KAPLAN
SMOKERS CONGRESS IN 1990 DIRECTORS
o IDENTIFY LOCAL, REGIONAL AND FEB. 90 M. POTTORFF
INTERNATIONAL GROUPS OF DIRECTORS
POTENTIAL VALUE AS ALLIES ON ETS
(E.G., UNIONS, RESTAURANTS,
AVIATION GROUPS)
SWAT TEAM
o IDENTIFY A SWAT TEAM DEC. 89 C. VON MAERESTETTEN
TO ASSIST IN PRODIVING
LOCAL SUPPORT ON ETS
MARKETING FREEDOMS
o IDENTIFY AN ASIAN AND EUROPEAN FEB. 90 C. VON MAERESTETTEN
MARKET TO TEST MARKET THE D. HARRIS
PRE-EMPTIVE SPONSORSHIP PROGRAM M. HORST
o PREPARE A PLAN TO FURTHER JAN. 90 A. WHIST
UTILIZE LIBERTAD IN AUSTRALIA, DIRECTORS
ASIA AND EUROPE TO:
A) GENERATE PUBLICITY ON
MARKETING FREEDOMS
B) ASSIST IN DEVELOPING ALLIES
o PREPARE PLAN FOR UTILIZING DEC. 89 R. KAPLAN
SMOKERS CLUBS ON MARKETING' DIRECTORS
FREEDOMS
o IDENTIFY, TRAIN AND DIRECT FEB. 90 J. DOLLISSON
USCEA SPOKESPERSON O. SMITH
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o COLLECT AND ANALYZE RELEVANT MAR. 90 W.BURRELL
INFORMATION ON WOMEN AND
PRODUCE WHITE PAPERS FOR
SELECTED MARKETS
o ASSESS MATERIAL ON ADVERTISING FEB. 89 C. VON MAERESTETTEN
AND YOUTH TO SEE IF ADDITIONAL
RESEARCH IS NECESSARY
o PREPARE PLAN TO MOUNT TANGIBLE MAR. 90 C. VON MAERESTETTEN
PROGRAM TO PROMOTE INDUSTRY'S
STAND ON NOT SELLING TO MINORS
(EG. SIGNS, VOL CODES)
o IDENTIFY TEN ADDITIONAL EXPERT FEB. 90 C. VON MAERESTETTEN
WITNESSES ABLE TO RESPOND TO
ADVERTISING CLAIMS
o COMPLETE PRODUCTION OF FEB. 90 J. DOLLISSON
RESPONSE TO "SMART PROMOTIONS" C&B
o PREPARE PLAN FOR DEALING WITH DEC. 89 M. HORST
"PACK ONLY" ADVERTISING D. HARRIS
o SUBMIT SCHEDULE FOR JOURNALIST JAN. 90 DIRECTORS
VISITS AND LOCAL JOURNALIST
CONFERENCES
o IDENTIFY A SWAT TEAM TO DEC. 89 C. VON MAERESTETTEN
ASSIST ON MARKETING FREEDOMS
o SUBMIT RESEARCH, PROGRAMS AND DEC. 89 DIRECTORS
OTHER NEEDS TO PMI NY ON
MARKETING FREEDOMS
N.B. SPECIAL ATTENTION TO BE
GIVEN TO SPAIN, COSTA RICA
AND CHINA
TAXATION
PRIORITY MARKETS
o UNDERTAKE TAX LOBBYING DEC. 90 D. HARRIS
PROGRAM IN SINGAPORE,
INDONESIA AND THE PHILIPPINES.
SPECIAL ATTENTION TO BE GIVEN
TO CHINA
o UNDERTAKE TAX LOBBYING PROGRAM DEC. 90 M. HORST
IN EEC (COORDINATE WITH IBERIA F. MORENO
REGION)
o UNDERTAKE TAX LOBBYING PROGRAM DEC. 90 T. HUMBER
IN FINLAND, GCC, TURKEY AND
SWITZERLAND
o TEST MARKET U.S. TAX JULY 90 P. FRANCIS
ADVERTISING CAMPAIGN IN
AUSTRALIA
o UNDERTAKE TAX LOBBYING IN DEC. 90 F. MORENO
ARGENTINA, BRAZIL
INTERNATIONAL PROGRAM
o PREPARE PLAN TO MAINTAIN JAN. 90 W. BURRELL
DUTY-FREE ALLOWANCES
o IMPLEMENT PLAN WITH PMI (NY) MAR. 90 W. BURRELL
ASSISTANCE DIRECTORS
o RECRUIT FIVE ADDITIONAL FEB. 90 W. BURRELL
SPOKESPEOPLE ON "SOCIAL COST"
o PREPARE CRITIQUE ON MAR. 90 W. BURRELL
"SOCIAL COST"
o IMPLEMENT INTERNAL
COMMUNICATION PROGRAM ON
TAX MATTERS INCLUDING
DEC. 89 W. BURRELL
ACCESS TO THINK TANKS,
EXPERTS AND MATERIALS
o RECONVENE PMI TAX MEETING SEPT. 90 W. BURRELL
IN 1990
SP CIAL PROJECTS
o PROGRAM TO EXPLOIT
INTERNATIONAL BENCHMARK SURVEY
TO GAIN SUPPORT OF NMA'S AND
OTHER COMPANIES NOV. 89 M. HORST
T. HUMBER
o PREPARE FOR RELEASE SURVEY FEB. 90 M. HORST
RESULTS FROM THE INTERNATIONAL
BENCHMARK SURVEYS
o COMPLETE VISITS BY B-M/
FEB. 90 T. HUMBER
J. DOLLISSON
CONTROL RISKS ON CRISIS
MANAGEMENT
o COMPLETE CRISIS MANAGEMENT
PLAN AND TRAINING IN ALL REGIONS
o PREPARE PMI DOCUMENT RETENTION
JULY 90 J. DOLLISSON
MAR. 90 L. POLLAK
PROGRAM. IDENTIFY PRIORITY B. BROOKS
MARKETS AND MEASURES TO SPEED
COMPLETION
o IMPLEMENT PMI DOCUMENT JULY 90 L. POLLAK
RETENTION PROGRAM B. BROOKS
REGULATION
o FOLLOWING DISCUSSION WITH NOV. 89 L. POLLAK
PM WASHINGTON PREPARE F. NEWMAN
RECOMMENDATION ON U.S. HEALTH
WARNINGS ON PMI PRODUCTS
o REVIEW AND REVISE INGREDIENTS DEC. 89 F. NEWMAN
PUBLIC RELATIONS PLAN
o COMPLETE POSITION PAPERS:
MCL'S DEC. 89 S. PARRISH
MILD/LIGHTS
OFSP
GENERIC PACKAGING
LIMITS ON PACK SIZE.
INGREDIENTS LABELING DEC. 89
DEC. 89
FEB. 90
MAR. 90
APR. 90
ANTI-TOBACCO NETWORK
QUESTION WHO STRATEGY ON TOBACCO
o PUBLICIZE FAO PAPERS ON TOBACCO JAN. 90 J. DOLLISSON
o PUBLICIZE ILO PAPERS ON TOBACCO DEC. 90 J. DOLLISSON
o IDENTIFY EXPERT SPOKESPEOPLE ON MAR. 90 J. DOLLISSON
FAO/ILO STUDY AND PREPARE MEDIA B-M
PLANS
o ENCOURAGE MEMBERSHIP OF ITGA JULY 90 DIRECTORS
TO ASSIST RELATIONSHIP WITH FAO
(PREPARE LIST OF TARGET
COUNTRIES)
o TEST WHO REGIONS OFFICE SUPPORT APR. 90 F. MORENO
ON WHO PRIORITIES IN LATIN
AMERICA
o IF WHO REGIONAL OFFICE STRATEGY JULY 90 C. VON MAERESTETTEN
IS SUCCESSFUL IN LATION AMERICA,
APPLY IN AFRICA, PHILIPPINES
AND INDIA I.E. ENCOURAGING WHO
TO REDIRECT ITS PRIORITIES TO
ITS ORIGINAL MANDATE.
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o REQUEST GAO TO REVIEW U.S. FEB. 90 D. GREENBERG
FUNDING PRIORITIES OF WHO
o WORK WITH SELECTED JOURNALISTS MAR. 90 C. VON MAERESTETTEN
TO QUESTION WHO PRIORITIES,
BUDGET, ROLE IN SOCIAL
ENGINEERING, ETC. PRIOR TO
WHA MAY 1990 MEETING
o PREPARE PROGRAM TO ADDRESS DEC. 89 C. VON MAERESTETTEN
APRIL 1990 CONFERENCE ON P. FRANCIS
SMOKING AND HEALTH INCLUDING A. WHIST
ITGA, EXPERT SPOKESPEOPLE
SELECTED JOURNALISTS, LIBERTAD
CONFERENCE
o APPROACH ALLIES IN LARGE DEC. 89 J. DOLLISSON
TOBACCO GROWING COUNTRIES DIRECTORS
TO RAISE QUESTIONS ABOUT WHO
PRIORITIES EG.. LATIN AMERICA
TOBACCO COUNCIL, MINISTER
OF HEALTH OF MALAWI.
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EXAMINE ACTIVITIES OF IOCU
o CIRCULATE IOCU STRUCTURE, NOV. 89 J. DOLLISSON
BUDGET, ETC.
o ASSIST SMOKERS GROUPS TO MAR. 90 DIRECTORS
JOIN CONSUMER ASSOCIATIONS
o CORRESPONDENCE TO CONSUMER JUNE 90 R. KAPLAN
ORGANIZATIONS ON FUTURE
NARROW FOCUS OF IOCU
o ORGANIZE INTERNATIONAL JUNE 90 J. NELSON
AGRICULTURAL CAMPAIGN INCLUDING J. DOLLISSON
HEALTH AND NUTRITION, TOBACCO
IMPACT, TOBACCO TRADE
o ESTABLISH 'THINK TANK' TO FEB. 90 J. DOLLISSON
DEVELOP STRAGEGIES ON C. VON MAERESTETTEN
WHO/IOCU INCLUDING
CONSIDERATION OF CONFERENCE ON
PRIORITIES, EXTREMISM
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RESOURCES
o INCREASE PMI CORPORATE AFFAIRS FEB. 90 D. HARRIS
STAFF IN ASIA, AFRICA AND E. 'r. HUMBER
EUROPE
o PREPARE PROGRAMS AND BUDGETS JAN. 90 J. DOLLISSON
FOR C&B, B-M
