Philip Morris
Pmi Corporate Affairs Action Plan 900000
Fields
- Type
- REPT, REPORT, OTHER
- Area
- MORENO,FRANK/CARLSTADT
- Site
- G11
- Document File
- 2500019978/2500020000/Action Plan Meeting (Boca - Naples) 891029 - 891102
- Characteristic
- CONF, CONFIDENTIAL
- MARG, MARGINALIA
- Litigation
- Stmn/Produced
- Named Person
- Brooks, B.
- Burrell, W.
- Dollisson, J.
- Francis, P.
- Greenberg, D.
- Harris, D.
- Horst, M.
- Humber, T.
- Kaplan, R.
- Moreno
- Nelson, J.
- Newman, F.
- Parrish, S.
- Pollak, L.
- Pottorff, M.
- Smith, O.
- Vonmaerestetten, C.
- Whist, A.
- Burrell, W.
- Request
- Stmn/R1-099
- Named Organization
- April 1990 Conference on Smoking + Healt
- Bm, Burson-Marstellar
- C+B
- Eec
- Fao, Food and Agriculture Org
- Ilo
- Intl Smokers Congress
- Iocu
- Itga
- Latin America Tobacco Council
- Libertad Conference
- Mcgill Conference
- Nma
- Uscea
- Wha May 1990 Meeting
- Who, World Health Org
- Bm, Burson-Marstellar
- Attachment
- 2500019979/2500019999
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- oli42e00
Document Images
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PMI CORPORATE AFFAIRS ACTION PLAN 1990
ACTION PLANS ARE SET OUT UNDER THE FOLLOWING KEY ISSUES:
o PRODUCT LIABILITY
o ENVIRONMENTAL TOBACCO SMOKE
o MARKETING FREEDOMS
o TAXATION
o ANTI-TOBACCO NETWORK
o REGULATION
o SPECIAL PROJECTS
o RESOURCES
PRODUCT LIABILITY
o PREPARE STANDARD RESPONSE JAN. 90
ON SMOKING AND HEALTH
o IDENTIFY AND TRAIN SELECTED 'FEB. 90
SPOKESPEOPLE ON SMOKING AND
HEALTH (ONE IN EACH REGION)
o PROGRAM TO PROMOTE FAVOURABLE JAN. 90
PRODUCT LIABILITY LEGISLATION
o PREPARE A U.S. LITIGATION/PR DEC. 89
F. NEWMAN
S. PARRISH
J. DOLLISSON
F. NEWMAN
S. PARRISH
J. DOLLISSON
COMMUNICATIONS PROGRAM F. NEWMAN
ENVIRONMENTAL TOBACCO SMOKE
ETS CONSULTANTS PROGRAM
o IMPROVE CONSULTANT QUALITY APR. 90 C&B
J. DOLLISSON
o ESTABLISH PROGRAM IN APR. 90 B-M
AUSTRALIA, JAPAN, DIRECTORS
SWITZERLAND, GCC COUNTRIES
o IDENTIFY AND TRAIN 12 PUBLIC MAR. 90 C&B
SPOKESPEOPLE C. VON MAERESTETTEN
o DEVELOP REGIONAL AND MARKET NOV. 89 C&B
SPECIFIC PLANS TO PROMOTE B-M
McGILL CONFERENCE C. VON MAERESTETTEN
o COORDINATE PUBLICATION OF
DEC. 90 J. NELSON
C&B
25 TO 35 ARTICLES ON ETS/IAQ C. VON MAERESTETTEN
o COORDINATE PARTICIPATION IN DEC. 90 C&B
AT LEAST 12 SCIENTIFIC/ C. VON MAERESTETTEN
PROFESSIONAL CONFERENCES
o IDENTIFY REGIONAL AND MARKET DEC. 89 DIRECTORS
SPECIFIC DEPLOYMENT PLANS
FOR ETS CONSULTANTS FOR 1990
TO PMI NY
ETS COMMUNICATIONS PROGRAM
o IDENTIFY, TRAIN AND DEPLOY FEB. 90 J. DOLLISSON
PMI SPOKESPEOPLE IN ALL DIRECTORS
MAJOR MARKETS
o TRAIN COUNTRY MANAGERS' ON JULY 89 DIRECTORS
ETS
o DEVELOP INTERNAL PMI FEB. 90 C. VON MAERESTETTEN
MATERIAL ON ISSUES FOR USE IN B-M
EXISTING OR NEW COMMUNICATIONS F. NEWMAN
VEHICLES
o SET-UP AND MAINTAIN NOV. 89 J. DOLLISSON
COMMUNICATION PM-USA/PMI J. NELSON
ON ETS
o EXTEND NEWS BUREAU OPERATIONS FEB. 90 C. VON MAERESTETTEN
TO AUSTRIA, ISRAEL, SWITZERLAND, M. HORST
NETHERLANDS, GERMANY, GCC T. HUMBER
COUNTRIES AND AUSTRALIA B-M
o EXPAND JOURNALIST PROGRAM AND JAN. 90 J. DOLLISSON
ESTABLISH PROCEDURES TO
IMPROVE FOLLOW-UP DIRECTORS
o IDENTIFY REGIONAL AND MARKET
SPECIFIC PLANS ON ETS TO PMI NY
INCLUDING:
A) SPECIFIC ACTION ON DEC. 89 DIRECTORS
WORKPLACE, RESTAURANTS,
AIRLINES
B) MEDIA STRATEGIES DEC. 89 DIRECTORS
INVOLVING PMI
CONSULTANTS (SCIENTIFIC
AND RESTAURANTS)
AND LOCAL SPOKESPEOPLE
O
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C) IDENTIFICATION OF DEC. 89 DIRECTORS
RESEARCH OPPORTUNITIES
FOR 1990
N.B. SPECIAL ATTENTION TO
BE GIVEN TO SPAIN,
COSTA RICA AND CHINA
BUILDING ALLIANCES
o SUBMIT PLANS TO ESTABLISH DEC. 89 R. KAPiAN
ADDITIONAL SMOKERS CLUBS DIRECTORS
o PREPARE PLANS FOR INTERNATIONAL DEC. 89 R. KAPLAN
SMOKERS CONGRESS IN 1990 DIRECTORS
o IDENTIFY LOCAL, REGIONAL AND FEB. 90 M. POTTORFF
INTERNATIONAL GROUPS OF DIRECTORS
POTENTIAL VALUE AS ALLIES ON ETS
(E.G., UNIONS, RESTAURANTS,
AVIATION GROUPS)
SWAT TEAM
o IDENTIFY A SWAT TEAM DEC. 89 C. VON MAERESTETTEN
TO ASSIST IN PRODIVING
LOCAL SUPPORT ON ETS
MARKETING FREEDOMS
o IDENTIFY AN ASIAN AND EUROPEAN FEB. 90 C. VON MAERESTETTEN
MARKET TO TEST MARKET THE D. HARRIS
PRE-EMPTIVE SPONSORSHIP PROGRAM M. HORST
o PREPARE A PLAN TO FURTHER JAN. 90 A. WHIST
UTILIZE LIBERTAD IN AUSTRALIA, DIRECTORS
ASIA AND EUROPE TO:
A) GENERATE PUBLICITY ON
MARKETING FREEDOMS
B) ASSIST IN DEVELOPING ALLIES
o PREPARE PLAN FOR UTILIZING DEC. 89 R. KAPLAN
SMOKERS CLUBS ON MARKETING' DIRECTORS
FREEDOMS
o IDENTIFY, TRAIN AND DIRECT FEB. 90 J. DOLLISSON
USCEA SPOKESPERSON O. SMITH
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