Philip Morris
Philip Morris Companies Inc. Annual Report 870000
Fields
- Author
- Maxwell, H.
- Area
- GONZALEZ,AURORA/CARLSTADT
- Type
- CONT, CONTRACT, AGREEMENT RESOLUTION
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- PHOT, PHOTOGRAPH
- BUDG, BUDGET, BUDGET REVIEW
- Request
- Stmn/R1-004
- Named Organization
- Audit Comm
- Benson Hedges Canada
- Congress
- Coopers Lybrand
- European Economic Community
- Financial Accounting Standards Board
- General Foods
- Japan Tobacco
- Miller Brewing
- Mission Viejo Realty Group
- Ny Stock Exchange
- Philip Morris Board of Directors
- Philip Morris Magazine
- Rothmans Benson + Hedges
- Rothmans Intl
- Rothmans of Pall Mall
- Usda, U.S. Dept of Agriculture
- 7 Up
- Benson Hedges Canada
- Recipient (Organization)
- Philip Morris Board of Directors
- Named Person
- Brocking, S.
- Cermack, S.
- Cullman, F.J. III
- Fitzsimons, S.
- Goldstein, L.J.
- Howell, W.K.
- Jackson, M.
- Lindner, L.
- Lucke, D.
- Millhiser, R.R.
- Murray, W.
- Rogan, J.
- Simons, R.
- Smith, P.L.
- Trautschold, M.
- Tuckis, R.
- Wang, P.
- Weissman, G.
- Cermack, S.
- Author (Organization)
- PM, Philip Morris
- Master ID
- 2500010448/1454
Related Documents:- 2500010448 Annual Reports 710000 - 870000
- 2500010449-0501 Philip Morris Companies Inc. Annual Report 850000
- 2500010502-0555 Philip Morris Incorporated Annual Report 770000
- 2500010556-0613 Philip Morris Incorporated Annual Report 780000
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- 2500011283-1330 Philip Morris Incorporated Annual Report 760000
- 2500011331-1350 Philip Morris Incorporated 760000 Retrospective De L'anee Informe Anual Jahresruckblick Rassengna Annuale Terugblik Op Het Jaar
- 2500011351-1402 Philip Morris Companies Inc. Annual Report 860000
- Litigation
- Stmn/Produced
- Site
- G13
- Characteristic
- ILLE, ILLEGIBLE
- Date Loaded
- 05 Jun 1998
- Brand
- Benson & Hedges
- Cambridge
- Lark
- Marlboro
- Merit
- Parliament
- Peter Jackson
- Philip Morris
- Virginia Slims
- Generic
- Cambridge
- UCSF Legacy ID
- ohi42e00
Document Images
PHILIP M®RRIS C®OVIPANIES 1NC.

7 iC®ANCIAL H5i81iHLA9AHTS (in millions of dollars, except per share amounts)
i
1987 1986 1985 1984 1983
Operating revenues $27,695 $25,409 $15,964 $13,814 $12,976
Net earnings 1,842 1,478 1,255 889 904
Earnings per share 7.75 6.20 5.24 3.62 3.58
Dividends declared per share 3.15 2.475 2.00 1.70 1.45
Funds from operations per share 11.73 9.28 7.41 6.30 5.35
Percent Increase Over Prior Year
Operating revenues 9.0% 59.2% 15.6% 6.5% 12.0%
Net earnings 24.7°!° 17.7% 41.3% (1.7%) 15.6%
Earnings per share 25.0% " 18.3% 44.6% 1.0% 15.1%o
Dividends declared per share 27.3% 23.8% 17.6% 17.2% 20.8%
®perating Revenues
Philip Morris U.S.A. $ 7,576 $ 7,053 $ 6,611 $ 6,134 $ 5,520
Philip Morris International Inc. 7,068 5,638 3,991 3,741 3,647
General Foods Corporation 9,946 9,664 1,632
Miller Brewing Company 3,105 3,054 2,914 2,928 2,922
Othert - - 816 1,011 887
i Total operating revenues $27,695 $25,409 $15,964 $13,814 $12,976
income From Operations
Philip Morris U.S.A. $ 2,633 $ 2,366 $ 2,047 $ 1,744 $ 1,337
Philip Morris International Inc. 631 492 413 395 374
General Foods Corporation 722 741 120 - -
~ Miller Brewing Company 170 154 132 114 224
Philip Morris Credit Gorporation* 51 55 23 11 , 5
7 Mission Viejo Realty Group Inc.* 21 18 12 17 20
Othert 19 (8) 45 30 -
4,297 3,818 2,792 2,311 1,960
Amortization of goodwill 104 111 32 15 16
Total income from operating companiesi $ 4,193 ~ 3,707 8 2,760 ~ 2,296 $ 1,944
Compounded Average Annual Growth Rate 1987-1982 1987-1977 1987-1972
Operating revenues 19.0% 18.2% 18.6%
Net earnings - -- 18.7% 18.6% 19.7%
Earnings per share 20.0% 18.7% 18.7%
:Income from operating companies is income before corporate expense and interest and other debt
expense, net.
i *Represents equity in net earnings of these unconsolidated subeidiaries.
i Composed of The Seven-Up Company, substantially all of the operations of which were sold in 1986,
and Philip Morris Industrial, substantially
all of the operations of which were sold in 1985.
General Foods Corporation was acquired in November 1985. Accordingly, consolidated results shown
above include the operating results
of General Foods Corporation after October 1985.

PHyLIP ®RRIS COMPANIES INC.-PE®PLE WH® DELIVER QUALiTY
Back9cg each ef ®cr best-selling
Wacds (cover) a9'e 1he indiv9gua8 telen#s
o@ 113,000 ctlY97OmMed yI9Y0p1®y@/ea7.
Marson Haskins
Assistant Manager,
U.S. Leaf Purchases
1
Philip Morris U.S.A.
Richmond, Virginia
Miller Brewing Compang
Milwaukee, Wisconsin
General Foods
White Plains, New York
Jim Herro
Panel Operator
Category Manager,
Desserts Division
John A. iNindeiii
Group Leader,
Technical Research,
Desserts Division
Kevin McCorrnack
Manager,
Coffee Decaffeination
Art Santos
Maintenance Mechanic,
Coffee Decaffeination
Brenda Harding
Machine Operator ,

Your company's operating revenues
increased by 9.0% to $27.7 billion
in 1987. Net earnings improved by
24.7% to $1.8 billion and earnings
per share were up 25% to $7.75.
Earnings were favorably
affected by higher unit sales volume
in all of our businesses, increased
manufacturing efficiencies, a lower
tax rate, reduced interest expense,
favorable currency effects on re-
ported international earnings, and
higher margins in Philip Morris
U.S.A. Overall, Philip Morris sold
23.9 billion more cigarettes in
1987 than in the previous year and
achieved share gains in nearly all
major markets. In the United
States, our cigarette volume in-
creased by approximately 1 billion
units in a market which declined
by 2.1%, and Philip Morris U.S.A:s
market share reached 37.8%;
internationally, cigarette volume
increased by 7.8%. Food volumes
were up by 2.9% and Miller
Brewing Company increased volume
by 1.4% to 39.3 million barrels.
In November, the Board of
Directors increased the quarterly
dividend by 20%, raising the
annualized rate to $3.60 per
share. This was the 23rd increase
in the dividend payment in the last
20 years.
General Foods reorganized into
three operating companies during
the year, and Philip Morris Inter-
national was made a first tier
subsidiary of Philip Morris Com-
panies Inc. at year-end.
The restructuring programs
ensure that each of our operating
companies is effectively concerned
with competing successfully in its
own segment of the consumer
packaged goods industry, that
management is adequately decen-
tralized and able to move quickly
to meet competitive oppor-
IaGWtrem OpWttMgCsrtr11rks
,
brPrMycrirr -..
'::
Ct~_
'JTo't3-co~+ o-=
T® OUR STOCKHOLDERS:
tunities, and that the corporate
management of Philip Morris
Companies Inc. is focused on stra-
tegic directions.
During the year, we made a
number of acquisitions designed to
increase our representation in
growth areas of our non-tobacco
businesses.
We defended the company
against continuing legislative threats
to our legitimate business interests.
In 1987, we opposed various pro-
posals to ban tobacco advertising
and promotion, to increase the
excise tax on tobacco products, and
to legislate smoking bans in public
areas and in the workplace.
Through our corporate contri-
butions program, we substantially
increased our support of educa-
tion, the arts, and other non-profit
institutions, with particular
emphasis on those in our plant
and headquarters communities.

A report outlining our public
interest activities is in preparation
and will be mailed to stockholders
later this year.
Effective April 1, 1987, the
Board of Directors elected
William Murray as Vice Chairman
of Philip Morris Companies Inc.
The Board also elected Philip L.
Smith as Vice Chairman of Philip
Morris Companies Inc. He con-
tinues as Chairman of General
Foods Corporation. .
In April of 1987, three former
members of senior management
retired from your Board of Direc-
tors. Joseph F. Cullman 3rd and
George Weissman, each formerly
Chairman and Chief Executive
Officer, and Ross R. Millhiser,
formerly President and Vice Chair-
man, stepped down after many
years of service to Philip Morris.
We thank them for their outstand-
ing contributions to Philip Morris'
success and growth.
On January 14,1988, William
K. Howell resigned as President
and Chief Executive Officer of
Miller Brewing Company and
director of Philip Morris Compa-
nies Inc. to take early retirement.
Leonard J. Goldstein, Senior Vice
President, Sales, was appointed to
succeed Mr. Howell. We are grate-
ful for Mr. Howell's long and distin-
guished service to the corporation.
The Outlook
We are committed to increasing the
value of our stockholders' invest-
ment-through superior income
performance and improved
returns. We expect to continue to
diversify our earninga base within
the consumer packaged goods
industries and to increase divi-
dends as our income grows. In mid-
year, we committed $1 billion to
begin another program to repur-
chase up to 10 million shares of
Philip Morris common stock and
we will consider further programs
in the future. We will also commit
our resources to the continued
upgrading of our plants and equip-
ment as well as to the acquisition of
the most advanced technologies
available in our industries. Our
capital expenditures for the next
five years are expected to total
$4.1 billion, of which $1.0 billion is
planned to be spent in 1988.
In cigarettes, food, and beer
we are committed to very large,
profitable, worldwide industries.
Although each is more or less
mature, Philip Morris has shown
that it can generate volume growth
through share-of-market gains and
we intend to continue, and to try to
accelerate this progress.
We are fortunate to have tal-
ented men and women in our orga-
nization. To symbolize their
achievements we have focused this
year's Annual Report on the
employees of Philip Morris, only a
handful of whom can be shown on
these pages.
We are confident that the efforts
and dedication of all of the employ-
ees of Philip Morris will enable your
company to meet the challenges and
opportunities that lie ahead.

Philip Morris U.s.A:s
unit sales, market share,
and Income from operations
once again rose to record
levels In 1987.
Our cigarette unit sales rose 0.5%
to 215.6 billion units in 1987,
despite a 2.1% industry decline to
570.4 billion units. Operating rev-
enues rose 7.4% to $7.6 billion,
while income from operations rose
13.4% to $2.7 billion.
Our full-price brands continue
to increase market share despite
the,growth of price-value prod-
ucts. Philip Morris now holds 40%
of the full-price category, in which
we generate 96% of our unit sales.
Continuing its momentum,
Marlboro remains America's larg-
est-selling cigarette, with 1987
sales reaching 134.6 billion units,
up 0.3% over 1986. Further
increases in the brand will be
aided by Marlboro Lights, which is
growing rapidly. Moreover,
Marlboro increased its strength in
most demographic categories of
smokers.
Virginia Slims widened its lead
among cigarettes made especially
for women with the successful
introduction of Virginia Slims
Ultra Lights, an ultra low tar line
extension in a newly designed five-
sided pack. Benson & Hedges suc-
cessfully introduced Benson &
Hedges Lights 100s in a box. The
Merit brand continued to benefit
from the strong performance of
Merit Ultra Lights in the growing
ultra low tar category.
The price-value category, which
consists of generic and lower-
priced name brands, continued
to grow and now accounts for 10%
of industry volume. In 1987,
Philip Morris U.S.A. introduced
full-flavor Cambridge as a quality
alternative for price-conscious
smokers. The strong performance
of the Cambridge brand family led
to an increase in the company's
share of the price-value category
to 15.6%.
Our presence at retail con-
tinued to improve as Philip Morris
U.S.A. realigned its field sales
force to merchandise and promote
our products more effectively. In
1987, we increased our share both
of retail inventory and of carton
and pack display space for all our
brands.
American-grown leaf tobacco
continues to be the cornerstone of
our cigarette blends' superior
taste and quality. The Tobacco
Program Improvement Act of 1986
has provein effective in enhancing
domestic producers' ability to
grow quality leaf at competitive
prices for the global market.
One part of the program that is
proceeding ahead of schedule is
the buy-out, by Philip Morris and
other major U.S. cigarette manu-
facturers, of surplus tobacco accu-
mulated from 1976 to 1984 in the
growers' cooperatives. The manu-
facturers have already committed
to purchase approximately 60% of
these surplus stocks.
Because of increased demand,
the U.S. Department of Agricul-
ture has announced an increase in
both the flue-cured and burley
quotas for 1988. Together, the
buy-out, the quota increases, and
Philip Morris U.S.A.'s public
commitment to purchase more
U.S. tobacco as a replacement for
imports have provided growers
with positive incentives for future
production of flue-cured and
burley tobacco.

NkpJ'Iorris alagazine now
se more than eight million
h_olds quarterly. The maga-
eignificantly raised public
ess of our point of view on
~es facing us.
r
ughout 1987, the cigarette
~ mobilized opposition to
ed excise tax increases.
i`e itlt, Congress was clearly
'
:.
4 -
ormed by leaf growers, tobacco
esalers, retailers, consumers,
ers in addition to the
that there is deep resis-
this country to increased
sses on tobacco due largely
regressive impact on those
le to afford them.
987, Philip Morris L'.S.A:s
on of leadership in the U.S.
tte industry was character-
y the strong performance of
ands, our reliance on qual-
estic leaf, and our vigorous
se;of the rights of our cus-
~.z..
-,and our industry.
Phiiip Morris
International Inc.
achieved its highest
ever volume, revenues,
and income.
I,nit volume increased to 315.2
billion units, a gain of 7.8% over
1986, excluding volume added
as a result of the merger of our
Canadian subsidiary with a sub-
sidiary of Rothmans International
plc in Canada. Operating revenues
increased 25.4% to V.1 billion,
while income from operations was
$631 million, up 28.2% over the
year before.
Our U.S. cigarette export vol-
ume reached a record 63.5 billion,
an increase of 37.7%. The com-
pany's exports of cigarettes and
tobacco made a gross contribution
of $1.7 billion to the 19871;.S. bal-
ance of payments.
Our increased export volume
reflects a worldwide appreciation
of U.S. -manufactured cigarettes.
Philip Morris brands meet the
highest standards of quality, no
matter where they are manufac-
tured or sold, and this has been
the basis of their growth.
International's growth in share
and volume was highlighted by
four majow developments:
• Signific.,nt progress in the Japa-
nese and other -Asian markets.
• Continued strong volume and
share growth in France, West
German., and Turkey.
• The growth of Marlboro in Spain
and throughout Latin American
markets.
• Continued development of Philip
Morris Lights, Philip Morris
Superlig}its, and Parliament as
major international brands.
Amon.a our leading brands,
Marlboro continues to grow in
both volume and share. It remains
the world's best-selling cigarette
and is aniong the most widely rec-
ognized (onsumer products. In
addition. the Philip Morris brand
family continued to grow strongly
in Europe, Japan, and Australia,
while Parliament achieved excel-
lent results in Japan, Taiwan,
and Turkey.
We continued to increase sales
and volume in the European Eco-
nomic Community (EEC). Unit
volume was up 4%, and our aggre-
gate share increased to approxi-
mately 20% of the total EEC
r
10

market. We gained market share
in Italy and France, and expanded
our share of the large German
market to 25.4%. In Spain, due
primarily to Marlboro's strong
performance, we increased volume
and improved our share-of-mar-
ket by 2.7 share points.
Volume was up for our EFTA,
Eastern Europe, Middle East, and
Africa (EEMA) region. In addition
to the very good performance in
Turkey, where volume rose 39%,
volume also increased in Egypt,
Senegal, and Finland. In Switzer-
land, our market share climbed to
a new high of 38%.
Our exports to Eastern Europe
were up 30% and our licensees in
Poland, Czechoslovakia, East
Germany, and Yugoslavia
recorded volume gains. In the
Middle East Gulf area, where
overall industry volume declined,
we continued to increase our
share of the market.
Throughout the Latin Ameri-
can region, Marlboro achieved
substantial volume gains, increas-
ing 9.4% over 1986. Our market
share improved in every major
market where we do business. Per-
formance was especially strong
in Mexico and the Dominican
Republic. In Brazil, our market
share rose even though price in-
creases depressed industry volume.
In Canada, we successfully
completed the merger of our sub-
sidiary, Benson & Hedges (Can-
ada) Inc., with Rothmans of Pall
Mall Limited to form Rothmans,
Benson & Hedges Inc. Although
industry volume in Canada was
down, profitability of the newly
combined operations, in which we
have a 40% holding, exceeded
expectations.
Our Australian cigarette busi-
ness performed strongly. Volume
rose 3% and share improved by
0.8 share points, led by Peter
Jackson, which gained 5.6% in
volume.
With the suspension of import
duties in Japan and improved
access to the cigarette market in
Taiwan, volume in the Asian
region increased dramatically dur-
ing 1987. Volume more than dou-
bled in Japan on strong sales by
Lark, Philip Morris Lights, Philip
Morris Superlights, and Parlia-
ment. Marlboro Lights, produced
under license by Japan Tobacco
Inc., was introduced in Japan in
the fourth quarter. In the growing
import segment of this large and
important market, our brands
hold a 62.8% share.
Following the opening of the
Taiwanese market to foreign
brands in March, Marlboro,
Marlboro Lights, and Parliament
achieved an 8.4% share. Volume
in the People's Republic of China
was up 43.8%. In Hong Kong,
Marlboro widened its lead as the
best-selling brand, increasing
volume and market share by
16.1% and 2.7%, respectively.
Marlboro's volume and market
share rebounded strongly, recap-
turing its position as the market
leader in Singapore.
The year 1987 was another
period of investment for Philip
Morris International Inc. Our
strong volume performance,
together with currency gains,
enabled us to further increase our
marketing spending in a number
of important markets. These
investments will have a positive
impact on our performance in the
years ahead.

FOOD
General Foods Corporation's
operating revenues
increased to $9.9 billion,
on 2.9% higher unit volume.
Most of General Foods' businesses
performed well during the year,
with gains in volumes and earn-
ings. Processed meats, baked
goods, cereals, and international
products were especially strong in
1987. An exception was domestic
coffee, where pricing and market-
ing spending depressed earnings.
Income from operations in 1987
declined 2.7% to $722 million.
The decline reflects a $117 million
•pre-tax charge for restructuring,
which was partially offset by a $46
million pre-tax gain on the sale of
the Open Pit barbecue sauce retail
business. Excluding these special
items, income from operations
increased 6.9% to $793 million.
During the year, General Foods
Corporation announced a reor-
ganization program designed to
improve management effectiveness
and productivity. With the forma-
tion of three operating companies
- General Foods USA, General
Foods Worldwide Coffee & Inter-
national, and Oscar Mayer Foods
-a substantial number of staff
positions were eliminated and
decision-making was moved closer
to the marketplace. Certain manu-
facturing facilities are also being
restructured to improve operating
efficiencies, and there were sav-
ings in other overhead functions.
General Foods USA
Increased Its unit volume
by 2.3% in 1987.
Established products performed
well, generally increasing their
market shares. In cereals, good
volume gains helped Post Grape-
Nuts, Natural Raisin Bran, Super
Golden Crisp, and Pebbles to
improve their positions. During
the year, we also introduced an
innovative cereal packaging-our
resealable Zip-Pak.
Jell-O reversed a volume
decline and increased its share of
the gelatin market to a new high
of 77.4%.
Kool-Aid, Crystal Light, and
Country Time increased their
share of powdered beverages to
78.4%, with strong earnings growth.
Our bakery business per-
formed well, with Entenmann's
successfully expanding to the
Pacific Northwest. In November,
we completed the acquisition of
The Charles Freihofer Baking
Company, a major regional baker
in the Northeast.
We accelerated new product
introductions in all menu
segments. Crispy Critters, a
new low-sugar children's cereal,
was marketed nationally. Enten-
mann's introduced Fruit & Fibre
muffins and a line of "indulgence"
pastries.

Kool-Aid Koolers, in its second
year of national distribution,
achieved a 13% share and is sec-
ond in the fast-growing aseptically
packaged beverage market.
Jell-O refrigerated ready-to-eat
puddings were expanded to full
distribution on the West Coast
after completing a successful test
market.
We gained valuable experience
in convenience meals, testing
Culinova refrigerated entrees,
Impromptu shelf-stable meals,
and Ronzoni frozen Italian
entrees. Birds Eye introduced two
new lines: Custom Cuisine and
Deluxe Vegetables.
General Foods
Worldwide Cotfee &
International unit volume
was up 3.6% over 1986.
Maxwell House and our other
brands continued as the overall
share leader in the U.S. market.
However, operating income gains
in our international operations
were more than offset by an earn-
ings decline in our domestic coffee
business.
Through 1987, the U.S. coffee
market failed to recover from
1986's depressed levels. With over-
all consumption weak, heightened
spending by General Foods was
needed to compete, which had an
adverse impact on earnings.
Early in the year, we launched
a new, naturally decaffeinated
Sanka. New packaging and adver-
tising strengthened the position
of the Hag brand as Europe's
number-one decaffeinated coffee.
We gained share in England
with the acquisition of Kenco Cof-
fee Company Limited, a well-
established supplier of grocery
and food service ground coffee. In
Spain, we introduced Saimaza
Cafe Superior and widened our
lead in the ground coffee market.
With broadened distribution, the
Gevalia coffee brand increased its
share in Scandinavia.
In Canada, our share of coffee
in the food-away-from-home
market grew with the acquisition
of Chase & Sanborn and the
Melrose and Dickson food service
businesses.
We also increased share in
Japan and Korea, and began
producing soluble coffee in the
People's Republic of China.
All of our non-coffee businesses
were strong in 1987. Kibon ice
cream in Brazil performed espe-
cially well, increasing volume,
and earnings despite a difficult
economic environment.
In France, our Hollywood gum
and Krema confectionery busi-
nesses introduced new products
and are now distributing Stimerol
premium gum in France. We also
acquired La Vosgienne, a maker of
premium candies.
In January 1988, General
Foods' Hostess Food Products, the
largest brand of salty snack foods
in Canada, announced a plan to
form a partnership with Frito-
Lay, a unit of PepsiCo, Inc. The
partnership is subject to approval
of the Canadian government.
Oscar Mayer Foods
continued its leadership
in sliced luncheon meats,
bacon, and hot dogs, and
unit volume increased
3,6%.
The market share of Oscar Mayer
brand of sliced luncheon meats
rose to 26.1%. Our share of the
bacon and hot dog categories rose
to 10.9% and 13%, respectively.
The unit volume of Louis Rich
turkey products was up 10%, as it
continues as the leader in its
categories.
Oscar Mayer entered test mar-
ket with several new products.
Zappetites is a line of eight snack
foods made especially for micro-
wave ovens. The Lunchables line
of convenient light meals includes
meat, cheese, and crackers.
We are also expanding distri-
bution of surimi-based products
from the Louis Kemp Seafood
Company, which was acquired in
1986. It produces a line of lower-
cost, natural alternatives to
crab meat.

BEER
Miller Brewing Company's
shipments of 39.3 million
barrels were up 1.4°/°.
Income from operations of $170
million in 1987 was 10% higher
than the 1986 level, while oper-
ating revenues rose 1.7% to
$3.1 billion.
In the premium beer segment,
Miller Genuine Draft increased its
sales strongly over 1986 to 2.6 mil-
lion barrels.
Miller Lite, the second-best-
selling beer in the United States,
continues to lead the low-calorie
segment by a substantial margin.
Although Miller High Life's vol-
ume declined again in 1987, it
remains the third-best-selling beer
in the U.S.
In the popular-priced category,
Meister Brau and Milwaukee's
Best increased their combined
volume. Meister Brau Light was
introduced during the year in five
Eastern states to meet consumer
demand for reduced-calorie,
popular-priced beers.
During the year, we introduced
Matilda Bay Wine Cooler. This is a
premium blend of white wine and
fruit flavors and is the first non-
carbonated wine cooler on the
market.
Financial Services and
Real Estate Operations
The financing revenues of Philip
Morris Credit Corporation
(PMCC) declined 1.1% to $162
million, including intercompany
transactions of approximately
$4 million. Net earnings also
decreased 6.3% to $51 million.
Year-to-year financial compari-
sons are distorted because of 1986
adjustments to PMCC's leveraged
leasing portfolio resulting from
the effects of the Tax Reform Act
of 1986 and certain related
leveraged lease renegotiations.
Excluding the impact of this
accounting adjustment, PMCC's
1987 financing revenues and net
earnings would have increased by
20.9% and 21.1%, respectively,
over the prior year. PMCC's
growth resulted primarily from
the continued expansion of its
financial service operations.
In 1987, PMCC invested $349
million in leveraged leases, bring-
ing the value of the equipment
portfolio to almost $4 billion. We
also continued to support Philip
Morris' operating companies by
providing financing to their
customers.
Mission Viejo Realty Group
Inc.'s operating revenues exceeded.
the prior year by 10%. Its 1987 net
earnings of $21 million, including
amortization of goodwill, were a
record. Although the Colorado
real estate market continued to be
soft, the California residential
housing, land, and business prop-
erties markets remained strong.
PMCC was in a good financial
position at the end of 1987, with a
capital base equaling $579 million.
This base provides ample financ-
ing capacity to accommodate our.•
growth in 1988 and beyond.
In summary, Philip Morris
Companies Inc.'s 1987 results
reflectedprior years' investments
in new product development, in
long-term marketing programs,
and in modern plant and equip-
ment. We will continue to invest
now, for future profitable growth.

Quality starts with superior ingredients
and no company more rigorousiyy seeks:
out exceiience. We at Philip Morris
purchase only tlie finest quality
agricultural produetsR ft,takes a keen
eye to separate the premium from the
~
merely satisfactory. ,
4
When 14tr. Walker (left) rates leaf tobacco prior t.ei,° ,
. ,:.f
auction, he draws on 38 years of experience. .a"`,
Atr. Spc~ncer (right,y, ~raving }jecn raiseei on a. turkey ~r
fa.rxn, uses extensive ~aersanz~l l:nawl.ecige whe'tt t~ J
fas.spect.ia~q t~srlc~ys c~n belralf of Louis Na~.h.
Mr. Itiei~op (below rigiit) brings faiar Aecades of
practice to ensuring that the barley Miller ~ccepts is? M81k $p0111Af '
correctly nialted.
R. C, "Dlxlr Wallter. : `
>.:.1Vlanager, U.S. Leaf Purehases'""
I'ia.ilip` 1Wiorria ~.•~.$.A:.-
:' Louisviil.e;`Kentucky ',
t,awrence Ri®sQp,
Maltster
Mil:ier,, BreaviiiK Compaaly ,
Waterleiox Wisciinsin '
Field Supervisor
',
Louis Rich Company ,_, ,
Goshen, California
©
®
®
®
®
19
0
0
~
~
4~-
I."
r_f(

Suzanne Thompson
,
Sensory Specialist
Miller Brewing Company
M9lsvankee, Wisconsin '
and ease of use.
iL,
FWU
I
®
Industry-leading products can be made
still better aO no company devotes ;
more attention to research and`,
development. We at Philip Morrls. are
constantly refining our brands to ::
Increase customer satisfaction
Ms. Thompson (left) analvzes data fxorn,daily taste=
test panels at Miller to monitor the:preferences,pf'
beer d.rinkers. Emfrle>ying a dior3Wl~ser, I}r .
Lephardt (bel®iw left)perftoriats e'agarettt, researel}.
Messrs . Riayancl'I'edeaehi ~riglgt) helped tieai'gti a,'
re`dosahle linpr that sig.n.it"xcatttly laroleengs, tfie fresh-
ties9 of Post cereals:
Dr. J®hI1 Q. l.eph8!'dt Philip Morrx9Y.3' S:A;
Senior Scientist, Richmond, Virginia
:.
Research & Developnaent.:.
6eorg8;Bay (L),;
JrW::
Paelcagiiig R;: ~ ;~ rc h
Generel ROds
Cr.1~yFFair~~, ! t Cf},}a ~ gP•.

v

Jean Cldude Arnal
Process Operator
General Foods France
St. Genest, France
Leading technology enhances
manufacturing competitiveness and no
company is quicker to respond for
greater efficiency. We at Philip Morris
produce billions of units of mass-
market consumer items each year.
Speed and reliability are important to
us-as ls employee safety.
Mr. Arnal (left) prepan~s an on-line flavor sampling
of Hollywood gum at or;e of Europe's most auto-
mated food-processing ;acilities. Mr. Daniel (below
left) operates a machine, capable of producing
10,000 cigarettes per m=nute. Using a scale model,
Mr. Randle (right) reviews the inner workings of
General Foods' new, state-of-the-art natural
decaffeination plant.
I
Charles Randle
Operator,
Coffee Decaffeination
General Foods
Houston, Texas

Sharon F(izsimons
Director; U.S. Export'r;ogistics ,,
and Customer Service:: : `
P~ler 9Neng
Manager, Regional Coordination,
A,ia and Austraha
j
Sam Cermack.;_ . . - .
AssistantMatnager~
:
U S ExportLagistios ..
Phili~ 14fiorris.Iriternational Inc,:
New York: New York ;.
'19
~-
.
GenirfueDraff:
Ge.vuiue Draft G
Joan nogan- `J
Area Mariager .
Miller. Brewing Company
Milwaultee, . Wis consin
lee C9ndner
Merch"andiser '
W.O.W. Distributor
Waukesha, Wisconsin
Bob ikckls.
Vice President;.Microwave Business
Oscar Mayer Foods
Madison, Wisconsin,.
4
W
17
,
marketplaces demand an
innaUative sales force and effective
,
dmAbution network,.We at Philip
MOMs work to meet the needs, of
reRaolers both domestical9y and in our
expanding international trade.
Ms. FitzS'unons.andMessrs.Wang-and Cer'mack
(left) map strategies'for exportiing-Philip Morris
Superlights into, newly-ac.cessed Japanese tobacco.
markets. Mr. Tuckis (right):is a member of the team
test-marketingZappetites, a newhne ofmt.crowave
snacks: Ms 'Rogan (below riglit) works'wxth local
merchandisers~'to set up high-profile=and higlily ,
effective-displays of MilIer Genuine Draf,t.

J
II
W
f
time-honored names are invaiuabie
piattorn~s for brawtho We at Philip
morris constantly reevaluate Qur,
products in search of line extensions-
thaf not oniy improve our market share,
but fuiiiU nsw consumer demands.
Mr. Brocking P;te£t;6 discusses the latest Voint-caf stfle ,.
material; that has helped make Marlbora the world`s:
best-selEsng cigarette. Messrs. Trautseholcl and
'
Lucke (right) inspect the new bun-lengtkOscar
-
Mayer hot dog. [3acl€eef by a aper.imil;~ designed
.ara.nter diaptrzy, Mr. Jackson and Ms: Simons review.:
the s'ueoessful launch of rirw Beaa~on:& Hedges hight$,: :
tp(?a in el b®x. €:
Steron Bracking •: :
Saics Rc:~are~entatFVe'
Philip Miirrie C3.&A:
New Yorks NeFV 'k-6rk`
Nlichae~ 1~auiadhold
Gtnup I~rcc~uOt Miriager
~
C)scat' Mayer ~'ooels.
Macdieo>;r; ~ i~egtaein
IYlarriitJac(~aor~
I)iv{sioiA`l~~`~nagalr .
Pkulzp Morris iJ>S.A..
C1ark,.lYeiv Jet'seX `
N r
: aan ruaW~
rlc srgn N'I n i3 a a<<l t
Ii
Renee Simons Brand 1!'.Can
Philigz<,14fo~ris t I,~..1.
New Yasrkt New Y, r k
1-4
4:b
N
W

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Operating Results
1987 Compared with 1986
Operating revenues for 1987 increased $2.3 billion (9.0%)
and operating profit, as defined for segment reporting
(income from operating companies excluding equity in net
earnings of unconsolidated subsidiaries and affiliates),
increased $471 million (13.1%). All business segments had
increased revenues and all business segments, except food
products, had increased operating profit.
Net earnings increased by $364 million (24.7%), due
principally to increased operating profit, as well as reduced
interest and other debt expense, net and a lower effective
income tax rate. The decrease in interest and other debt
expense, net was due primarily to lower average amounts of
outstanding debt.
The 1987 results included a pre-tax charge of $117 million
related to a restructuring at General Foods, partially offset
by a pre-tax gain of $46 million from the sale of the Open
Pit barbecue sauce retail business. These items reduced net
earnings and earnings per share by $22 million and $0.09,
respectively. The restructuring is expected to result in
improved operating efficiencies and reduced overhead
expenses.
The company's effective tax rate in 1987 was 45.0%,
compared with 47.5% in 1986. The decrease resulted pri-
marily from provisions of the Tax Reform Act of
1986 which reduced corporate income tax rates.
1986 Compared with 1985
Operating revenues for 1986 increased $9.4 billion (59.2%)
and operating profit increased $918 million (34.3%). The
increases reflected the inclusion of the first full year of
operating results of General Foods and growth in the
tobacco and beer operations, partially offset by the exclu-
sion of Seven-Up and Philip Morris Industrial. -
Net earnings increased by $223 million (17.7%) over
1985, due principally to increased operating profit, parti-
ally offset by interest expense associated with the acquisi-
tion of General Foods as well as a higher effective income
tax rate.
Earnings in 1986 reflected $111 million of goodwill amor-
tization, substantially all of which related to the acquisition
of General Foods. Goodwill amortization of $32 million in
1985 included $16 million amortization of General Foods'
goodwill.
Interest and other debt expense, net increased by $462
million in 1986 due principally to General Foods acquisition
borrowings.
The company's effective tax rate in 1986 was 47.5% com-
pared with 46.1% in 1985. The increase resulted from the
nondeductibility of certain intangibles and other items
relating to the acquisition of General Foods and from the
impact of certain provisions of the Tax Reform Act of
1986, which repealed investment tax credits retroactive to
January 1, 1986.
In 1986, the company changed its method of determining
expense for domestic pension plans to conform to the
requirements of Statement of Financial Accounting Stan-
dards No. 87 ("SFAS 87"). The change increased earnings
before income taxes, net earnings and earnings per share
by $76 million, $39 million and $0.16, respectively. The
decrease in pension costs reflected changes in certain actu-
arial assumptions and the amortization of the unrecognized
net gain of $429 million at the date of adoption, January 1,
1986. -~
Based on the current overfunded status of its pension
plans, the company anticipates that no significant contribu-
tions will be required for the next several years.
Operating Results by Business Segment
Operating revenues and operating profit increased 9.0%
and 13.1%, respectively, over 1986.
Tobacco
Tobacco operations continued to show strong gains in
operating revenues and operating profit, which in 1987
increased 15.4% and 15.8%, respectively. Philip Morris
U.S.A. had a 7.4% increase in revenues in 1987 due pri-
marily to price increases, as well as a 0.5% increase in unit
volume. Philip Morris U.S.A.'s unit volume gain continued
to outperform the domestic cigarette industry, which had a
unit volume decline of 2.1%. Philip Morris U.S.A.
increased its unit volume to 215.6 billion units for a market
share of 37.8% in 1987 compared with 36.8% in 1986.
Marlboro increased its unit volume by 0.3% to 134.6 billion
units. Philip Morris International increased its revenues by
25.4% due primarily to increases in unit volume. and cur-
rency translation. Total unit volume of Philip Morris Inter-
national increased 7.8% over 1986, excluding volume added
as a result of the merger of a Canadian subsidiary with a
subsidiary of Rothmans International plc. Currency trans-
lation increased operating revenues by $791 million in 1987.
The increase in operating profit was due principally to
higher revenues and currency translation, partially offset
by higher marketing expenses.

In 1986, revenues and operating profit from tobacco
operations increased 20.4% and 17.1%, respectively. Philip
\'Iorris U.S.A. had a 6.7% increase in revenues due pri-
marily to price increases, as well as a 0.5% increase in unit
volume. The domestic cigarette industry unit volume
declined by 2.1% in 1986. Philip Morris International
increased its 1986 revenues by 41.2% due primarily to unit
volume increases and currency translation and the consoli-
dation of two majority-owned subsidiaries previously
reported on the equity method. Tota11986 unit volume of
Philip Morris International increased 6.3% over 1985 and
currency translation increased operating revenues by $877
million. The increase in operating profit was due princi-
pally to higher revenues and currency translation, partially
offset by higher marketing expenses.
Food Products
Food products revenues increased 2.9% in 1987 due pri-
marily to increased unit volume and currency translation,
partially offset by coffee price decreases. GF USA had a
5.5% increase in revenues due primarily to a 2.3% growth
in unit volume and to price increases. GF USA had unit vol-
ume increases in its breakfast foods, bakery and desserts
operations, while unit volume in beverages and meals
remained flat. GF Worldwide Coffee & International had a
slight decrease in revenues on a 3.6% increase in unit vol-
ume. The decline in revenues was due primarily to price
declines in domestic coffee, which was affected by lower
green coffee bean prices throughout the year. However,
during September 1987, the International Coffee Agreement
was successfully implemented, resulting in a two-year
agreement between producing and consuming nations. It is
anticipated that this agreement will result in a stabilization
of green coffee bean prices. GF Worldwide Coffee & Inter-
national's foreign operations had growth in both unit vol-
ume and revenues. Currency translation resulted in a $236
million increase in revenues. Oscar Mayer revenues
increased 4.4% due primarily to 3.6% growth in unit vol-
ume. Oscar Mayer had unit volume increases in both Louis
Rich and Oscar Mayer brands. Food products operating
profit decreased 3.1%froin 1986 due primarily to
increased marketing expenses and certain nonrecurring
items. Higher marketing expenses resulted principally from
trade spending for coffee, associated with the competitive
environment resulting from lower green coffee bean prices.
Nonrecurring items in 1987 consisted of a$117 million
restructuring charge, partially offset by a846 million gain
on the sale of the Open Pit barbecue sauce retail business.
Excluding these nonrecurring items, operating profit would
have increased 8.3%.
Revenues and operating profit for 1986 reflected the ,.
inclusion of General Foods' operating results for the first
full year. To facilitate a year-to-year analysis, this discus-
sion addresses changes in General Foods' 1986 operations
compared with operating results of calendar year 1985.
In 1986, food products revenues increased 7.1% to $9.7
billion, due primarily to higher coffee prices, resulting
from higher green bean costs, and the weakening of the
U.S. dollar. Total unit volume declined slightly due primar-
ily to lower coffee volume largely influenced by coffee price
volatility which disrupted consumer and trade buying pat-
terns. Excluding coffee, domestic unit volume increased in
1986, principally in processed turkey products, baked
goods and cereals. Internationally, growth was strong
across most product lines and markets. Operating profit
decreased 4.5% to $624 million. However, excluding good-
will amortization, operating profit increased by approxi-
mately 6.9%. The increase reflected higher revenues and
currency translation, partially offset by higher green
bean costs and marketing expenses.
Beer
Beer operating revenues in 1987 increased 1.7%, due pri-
marily to a 1.4% increase in barrel volume. Market share
rose to approximately 22.1% from 21.7% in 1986. Oper-
ating profit increased 9.9% due primarily to higher reve-
nues and lower variable cost of products sold, partially
offset by higher fixed manufacturing costs and marketing
expenses.
In 1986, revenues increased 4.5% over 1985, primarily
attributable to a 4.4% increase in barrel volume. Oper-
ating profit increased 16.7% due to higher revenues and
lower cost of products sold, partially offset by higher mar-
keting expenses related to the introduction of new brands.

General
Net earnings for 1987 increased 24.7% to $1.8 billion. Earn-
ings per share reached $7.75 in 1987, up 25.0% from 1986.
Dividends declared in 1987 increased 27.3% to $3.15 per
share ($749 million) from $2.475 per share ($590 million) in
1986. The quarterly dividend declared in November 1987
was at an annual rate of $3.60 per share, an increase of
20.0% over the annual rate established in November 1986.
Return on average stockholders' equity was 29.5% in 1987
and 28.4% in 1986. The company's return on average assets
was 12.3%, up from 10.6% in 1986, due principally to higher
earnings.
In 1987, the company repurchased 2 million shares of its
common stock at an aggregate cost of $200 million (average
cost of $99.91 per share). The purchases were made in accor-
dance with the company's 1987 announcement of its intention
to expend up to $1.0 billion to repurchase up to ten million
shares of its outstanding common stock. In 1986, 1.9 million
shares of common stock were repurchased at an aggregate
cost of $140 million (average cost of $72.53 per share).
Debt and Interest
At December 31, 1987, the company's debt-to-equity ratio
was .93, down from 1.22 at December 31,1986. The lower
ratio reflects increased earnings reinvested in the business
and the positive effect of currency translation on stock-
holders' equity, as well as lower debt. Total debt was
$6.4 billion at December 31, 1987, compared with $6.9 billion
at December 31, 1986.
{3 StaclQaolders' EQYItr (Year•End)
-Het RAlam ®u ArAra90
St00NhWderS'Eltuttm(%)
Billiansof Dollars
°~
7' 35
M khl ASiItt (Year•End)
~ NQl RH91w (Before Net Interest)
w Arillai1A tolal Assats (%)
Billions of Dollars-
19.6
%
14
At December 31,1987, approximately $721 million (11%) of
the company's total debt was sensitive to interest rate fluctu-
ations, compared with approximately 17% at December 31,
1986. The company's average interest rate on total debt was
9.3% during 1987 and 1986. At year-end 1987, the average
interest rate on total debt was 9.2%.
Credit facilities totaling $7.8 billion are maintained with
various lenders to support commercial paper borrowings for
seasonal and other needs of the company's operations. Sub-
stantially all of these facilities have maturities beyond one
year. Of these facilities $7.5 billion were unused at December
31, 1987. 1
Interest and other debt expense, net decreased $85 million
in 1987 compared with 1986, due primarily to lower average
amounts of outstanding debt. In 1986, interest and other
debt expense, net more than doubled.due primarily to the
first full year of interest on the General Foods acquisition
debt. Interest coverage (earnings before interest and taxes
divided by interest expense) was 5.70 in 1987 compared with
4.61 in 1986 and 7.76 in 1985.
The company maintains an "A UP-1" rating in the com-
mercial paper market and an "A" credit rating for long-term
obligations.
During 1987, total debt decreased by $534 million, which
represented $1.3 billion of debt repayments and a reduction
of short-term borrowings, partially offset by $492 million of
debt issuances and $298 million of foreign currency transla-
tion. Long-term debt issued in 1987 consisted of $204 million
W TBUI DAt (Year•End)
. Ratlm of 1" Deit tr
St d(I$dtts' F.qltlly (Year•End)
Billions of Dollars
8.4
Ratio
3.5
i.- (p1RSKt EYMtSQ
~ (Af&eKt D1111IYd'I,f (Earnings Before
Interestand Taxes Divided by Interest)
Millions of Dollars
840 10.5
78 79.8o 81 82 83 84 85 86 87
2500011426
Coverage

in ttie United States, $100 million in the Eurodollar market
t,nd the equivalent of $188 million of foreign currency
denominated borrowings.
During 1986, total debt decreased by $1.1 billion, which
represented $3.4 billion of debt repayments, partially offset
by $2.1 billion of debt issuances and an increase in short-
term borrowings, and $214 million of foreign currency
translation.
Total debt increased by $5.4 billion in 1985 due principally
to financing of the General Foods acquisition and $1.0 billion
of outstanding General Foods debt.
The company has entered into currency swap agreements
to hedge its exposure on substantially all of the foreign cur-
rency denominated debt issued in 1987 and 1986. Foreign
currency denominated debt for which the company has not
entered into currency swap agreements is maintained pri-
Funds Provided and Used
In addition to funds related to capital and debt activities
previously discussed, other funds provided and used were
as follows.
Funds Provided
Consolidated funds from operations increased $575 million
(26.0%) to $2.8 billion in 1987, due primarily to increased
earnings and to a higher deferred income tax provision in
1987. In 1986, funds from operations increased 24.7% over
1985 due primarily to increased earnings and noncash
charges for depreciation and amortization, reflecting the
inclusion of the first full year of operating results of
General Foods.
Total funds provided in 1986 included $487 million of
working capital generated principally from the sale of sub-
stantially all of Seven-Up. In 1985, total funds provided
included $169 million of working capital generated from the
sale of the Philip Morris Industrial operations.
The company expects that funds from operations and
available credit facilities will be sufficient to meet the needs
of the business.
New Financial Accouniing Standards
In 1987, the Financial Accounting Standards Board issued
two financial accounting standards which will affect the com-
pany's financial reporting in future periods.
Statement of Financial Accounting Standards No. 94
"Consolidation of All Majority-owned Subsidiaries" ("SFAS
94") requires the full consolidation of all majority-owned
subsidiaries in financial statements for fiscal years ending
after December 15, 1988. After giving effect to the provisions
of SFAS 94, the company's total revenues, total assets and
total liabilities as of December 31, 1987 would have approxi-
marily to hedge currency exposure on its net investments in
foreign operations.
Foreign Currency Translation
The company's consolidated international operations
account for 28% of its operating revenues, 11% of its oper-
ating profit and 22% of its identifiable assets. The principal
consolidated foreign operations are in Europe and use local
currency as the functional currency.
Currency translation gains increased stockholders' equity
by $249 million in 1987 as the dollar continued a weakening
trend that began in 1985. Currency translation adjustments
resulted in increases to stockholders' equity of $139 million
and $54 million in 1986 and 1985, respectively.
The company continually monitors its foreign currency
exposure and acts to minimize such exposure, when deemed
prudent, through various hedging transactions.
Funds Used
Capital expenditures increased $40 million to $718 million in
1987, approximately 56% of which related to General Foods,
primarily for expansion and modernization of manufactur-
ing and processing facilities. In 1986, capital expenditures
increased $331 million due primarily to the inclusion of the
first full year of General Foods. Capital expenditures are
estimated to be $1.0 billion in 1988 and $3.1 billion for the
years 1989-1992, of which approximately $544 million and
$1.9 billion, respectively, relate to General Foods.
In 1986, the company elected pursuant to Section 338 of
the Internal Revenue Code to "step up" the tax bases of
General Foods assets and paid the resulting tax. The most
significant effect of the election was to increase the carrying
value of domestic property, plant and equipment by $508
million. In addition, certain intangibles became deductible
for tax purposes.
The principal use of funds in 1985 was the payment
of $5.6 billion to acquire General Foods, $718 million of
which was working capital acquired.
mated $28.2 billion, $21.5 billion and $14.6 billion, respec-
tively. Net earnings and stockholders' equity would not
have changed.
Statement of Finn ancial Accounting Standards No. 96
"Accounting for Income Taxes" ("SFAS 96") was issued
in December 1987 and requires the use of the liability
method of accounting for deferred income taxes for
years beginning after 1988 and allows for restatement of
prior years. The company has not determined the year in
which it will adopt SFAS 96 or the effects of such adoption.

SELECTED f1NANCtAL DATA-F1fTEEN-YEAR REVIEW (in millions, except per share amounts and employees)
i
ngs
e
f
ore
i
ncome
t
axes
E
arn
b
,A
~-
Summary of Operations:
Operating revenues
United States export sales
Cost of sales:
Cost of products sold
Federal excise taxes
Foreign excise taxes
Income from operating companies
Interest and other debt expense, net
Pre-tax profit margin
Provision for income taxes
Net earnings
Earnings per share
Dividends declared per share
Weighted average shares
Capital expenditures
Annual depreciation
Property, plant and equipment (net)
Inventories
Working capital
Total assets
Long-term debt
Totaldebt
Deferred income taxes
Stockholders' equity
Funds from operations
Net earnings reinvested
Common dividends declared as % of net earnings
Book value per common share
Market price of common share high-low
Closing price year-end--• - '
Price/earnings ratio year-end
Number of common shares - outstanding at year-end
Number of employees
Income from operating companies is income before corporate expense
and interest and other debt expense, net.
Certain amounts appearing in the prior years' consolidated statements of
earnings have been reclassified to conform with the current year's
presentation.
General Foods Corporation was acquired in November 1985. Accordingly,
consolidated operating results shown above include the operating results
of General Foods Corporation after October 1985.
1987 1986 1985 1984 1983
$27,695 25,409 15,964 13,814 12,976
1,592 1,193 923 925 970
11,264 11,039 6,318 5,517 5,343
2,085 2,075 2,049 2,041 1,983
3,331 2,653 1,766 1,635 1,527
4,193 3,707 2,760 2,296 1,944
685 770 308 273 230
3,34$ 2,811 2,329 1,607 1,585
12.1% 11.1% 14.6% 11.6% 12.2%
$ 1,506 1,333 1,074 718 681
1,842 1,478 1,255 889 904
7.75 6.20 5.24 3.62 3.58
3.15 2.475 2.00 1.70 1.45
238 239 240 245 252
$ 718 678 347 298 566
564 514 367 341 294
6,582 6,237 5,684 4,014 4,381
4,154 3,836 3,827 2,653 2,599
1,396 1,432 1,926 1,289 1,117
19,145 17,642 17,429 9,339 9,667
5,222 5,945 7,331 2,059 2,515
6,378 6,912 8,009 2,588 3,075
1,288 994 872 784 737
6,823 5,655 4,737 4,093 4,034
2,769 2,214 1,775 1,547 1,349
1,093 888 776 472 538
40.6% 39.9% 38.1% 46.8% 40.5%
$ 20.83 23.77 19.85 16.86 16.14
124t/x-72% 78-437A 47%-36 415/s-31 361/s-27
85h 717/s 4411s 40% 357/s
11 11 8 11 10
237 238 239 243 250
113,000 111,000 114,000 68,000 68,000
In 1984, a write-down of the completed but inactive Miller Brewing
Company facility in Trenton, Ohio, reduced earnings before income
taxes, net earnings and earnings per share by $280 million, $146 million
and $.59, respectively.

Philip Mo rris Cuiupuiiics-foc. und Sub,idiurivs
- 1982
: 1981 1980 1979 1978 1977 1976 1975 1974 1973
~ ~
~ 11,586 10,722 9,650 8,149 6,633 5,202 4,294 3,642 3,011 2,601
978 834 702 521 424 316 211 158 132 108
5,315 5,024 4,447 3,656 3,072 2,402 1,967 1,657 1,290 1,061
1,180 1,169 1,105 1,037 961 862 778 686 620 559
1,435 1,411 1,389 1,122 703 490 381 392 349 335
1,659 1,403 1,216 1,156 936 761 608 487 402 323
-~ ! 246 232 205 190 137 95 97 95 79 47
1,300 1,068 924 895 746 626 472 361 298 '25 6
11.2% 10.0% 9.6% 11.0% 11.2% 12.0% 11.0% 9.9% 9.9% 9.8%
518 408 375 387 337 291 206 149 122 107
782 660 549 508 409 335 266 212 176 149
3.11 2.64 2.20 2.04 1.69 1.40 1.12 0.91 0.79 0.68
1.20 1.00 .80 .625 .513 .391 .288 .231 .194 .169
251 250 249 249 241 239 238 234 223 219
918 1,019 751 629 566 280 220 245 216 175
250 211 178 133 106 79 65 50 38 .30
4,178 3,583 2,806 2,214 1,738 1,202 994 851 660 510
2,834 2,922 2,499 2,235 2,189 1,818 1,658 1,448 1,269 1,009
1,989 1,798 1,662 1,728 1,585 1,416 1,202 891 725 515
9,622 9,115 7,302 6,322 5,608 4,048 3,582 3,134 2,653 2,108
3,746 3,498 2,597 2,447 2,147 1,427 1,248 918 768 500
3,746 3,804 2,800 2,507 2,372 1,564 1,526 1,443 1,239 947
565 411 303 220 150 104 78 71 67 47
3,663 3,234 2,837 2,471 2,115 1,690 1,430 1,'?.28 975 815
1,160 976 784 703 577 444 348 261- 211 178
480 408 350 352 284 254 197 157 132 111
38.6% 37.9% 36.3% 30.6% 30.6% 27.9% 25.7% 25.7% 24.8% 25.0%
14.55 12.89 11.37 9.92 8.51 7.05 6.01 5.17 4.26 3.68
337A-22 27'.'a-21 24i/-14'h 19%-15-% 19'A-14 16i/r-12' 157.fi-121h 143/s-103'4 15%-81/4- 17'A-12~/.
~
30 243/4" "" 21% 18 175/s 152 15a 13i/4 12 143A
9 9 9 8 10 11 13 14 15 21
252 251 250 249 249 240 238 237 229 222
72,000 72,000 72,000 65,000 60,000 53,000 51,000 48,000 38,000 37,000 ~
~

CONS09.1DATED BALANCE SHEETS (in millioas of dollars)
®
9,398 8,486
Less accumulated depreciation 2,816 2,249
6,582 6,237
at December 31
Assets
1987 1986
Cash and cash equivalents $ 189 $ 73
Receivables,'net 2,083 1,878
Inventories:
Leaf tobacco
Other raw materials
Finished product
Other current assets
Total current assets
Property, plant and equipment, at cost:
2,008 1,899
840 755
1,306 1,182
4,154 3,836
146 127
6,572 5,914
Land and land improvements 494 474
Buildings and building equipment 2,800 2,629
Machinery and equipment 5,678 5,071
Construction in progress 426 312
Investments in unconsolidated subsidiaries and affiliates 1,244 1,067
Goodwill and other intangible assets
(less accumulated amortization of $243 and $141, respectively) 4,052 3,988
Other assets 695 436
See notes to consolidated financial statements.
$19,145 $17,642

Philip Morris Companies Inc. and Subsidiaries
1987
Liabillt9es
Notes payable $ 691
Current portion of long-term debt 465
Accounts payable 803
Accrued liabilities:
Taxes, except income taxes 537
Employment costs 453
Other 1,287
Income taxes payable 727
Dividends payable 213
Total current liabilities 5,176
Long-term debt 5,222
Deferred income taxes 1,288
Other liabilities 835
Stockhoiders' Equity
Common stock, par value $1.00 per share 240
Additional paid-in capital 272
Earnings reinvested in the business 6,437
Currency translation adjustments 146
7,095
Less cost of treasury stock 272
Total stockholders' equity 6,823
$19,145
1986 ~
~
$ 864
103
813
531
405
1,031
557
178
4,482
5,945
994
566
240
303
5,344
(103)
5,784
129
5,655
$17,642

9
0
M
t,LP_~ Earnings
Additioual Reinvested
Common Paid-in in the
Stock Capital Business
a:
1,1985
galance, January
Net earnings 1,255
Exercise of stock options and stock units
Cash dividends declared
32.00 per share
Currency translation adjustments
3tuck purchased
Retirement of treasury stock (7) (32) (530) 569 -
;; Balance, December 31, 1985 119 404 4,456 (242) - 4,737
Net earnings
Esercise of stock options and stoek units 1 19 11 31
Cash dividends declared
$2.475 per share
Two-for-one stock split-up 120 (120)
Currency translation adjustments 139 139
Stock purchased (140) (140)
Balance, December 31,19$6 240 303 5,344 (103) (129) 5,655
Net earnings
Exercise of stock options and stock units (31) 57 20
Cash dividends declared
$3.15 per share (748) (749)
Currency translation adjustments 249 249
Stock purchased {2~51 (2401 ~
Balance, December 31,1987 $240 $272 $8,437 $ 9k6 $(272) $8,823:.
See notes to consolidated 9nancial atatementa.
$126 °,6427 $4,210 $(296)
(479)
1,478 1,478
(590) (590)
Currency Total
Translation Cost of Stock-
Asijust- Treasury holders'
ments Stock Equity
54 54
1,842 1,842
$(374) $4,093
' 21 30
(216) (216)
1,255
(479)
G: , Cp~ISOLI®ATED STATEMENTS DF STDCKH©LDERS EQUITY {in millions of doIlara, except per share
data)

;: ~C®N$®LiDATED STATEMENTS OF STOCKHOLDERS' EQUITY (in millions of dollars, except per share
data)
1
~
Common
Stock
Additional
Paid-in
Capital Earnings
Reinvested
in the
Business Currency
Translation
Adjust-
ments
Cost of
Treasury
Stock
Balance, lanuary 1,1985 $~126 ° $4,210 1(296) 1(374)
Net earni.ngs 1,255
Exercise of stock options and stock units 9 21
Cash dividends declared
$2.00 per share (479)
Currency translation adjustments 54
S ,ck purchased
Retirement of treasury stock (7) (32) (530) 569
Balance, December 31, 1985 119 404 4,456 (242) -
Net earnings 1,478
Exercise of stock options and stock units 1 19 11
$2.475 per share (590)
Two-for-one stock split-up 120 (120)
Currency translation adjustments 139
Stock purchased
Balance, December 31, 1986 240 303 5,344 (103) (129)
Total
Stock-
holders'
Equity
54,093
1,255
30
(479)
54
-
4,737
1,478
31
139
5,655
$3.15 per share (749) (749)
Currency translation adjustments 249 249
Stock purchased (200) (200)
Balance, December 31,1987 $240 $272 $6,437 $146 $(272) $8,823
See notes to consolidated financial statements.

CONS®LIDATED STATEMENTS OF CHANGES IN FINANCIAL POSITION (in millions of dollars)
for the years ended December 31
Funds Provided By
Operations:
Net earnings
Depreciation and amortization
Deferred income taxes
Equity in undistributed net earnings of unconsolidated subsidiaries and'affiliates
Funds from operations
Increase in accrued liabilities and other payables
Working capital from sales of operations
Currency translation adjustments affecting working capital
Other, net
Total funds provided
Funds Used For
Increase (decrease) in:
Cash and receivables
Inventories
Other current assets
Capital expenditures
Dividends declared
Increase in property, plant and equipment from income tax election
Investment in General Foods Corporation exclusive of
$718 million working capital acquired
Other, net
Total funds used
Net funds provided (used)
Financing Activities
Increase in current notes payable
Long-term debt financing
Reduction of long-term debt
Purchase of treasury-stock
Issuance of shares
Funds (used for) provided from financing activities
increase (Decrease) In Working Capital N
0
0
Working Capital at Year-End ~
~
.,~
~
~
See notes to consolidated financial statements.
1987 1986 1985
$1,842 $ 1,478 $ 1,255
704 655 424
338 133 159
(95) (52) (63)
2,789 2,214 1,775
505 226 1,467
20 487 169
139 77 18
210 211
3,453 3,214 3,640
321 (2) 1,005
318 9 1,174
19 14 74
718 678 347
749 590 479
508
4,864
301
2,428 1,797 7,943
$1,027 $ 1,417 $(4,303)
$ 189 $ 289 $ 149
492 1,788 4,666
(1,534) (3,385) (326)
(200) (140) (216)
20 31 30
$(1,027) $(1,417) $ 4,303
$ (36) $ (494) $ 637
$1,396 $ 1,432 $ 1,926

NOTES T0 CONSOLlDATED FINANCIAL STATEMENTS
Summary of Significant Accounting Policies:
Consolidation:
The consolidated financial statements include all signifi-
cant subsidiaries except for the credit corporation and
real estate operations. Investments in unconsolidated sub-
sidiaries and affiliates are accounted for generally by the
equity method. Pursuant to a recently issued financial
accounting standard, the company will consolidate all
majority-owned subsidiaries in 1988.
Certain amounts appearing in the prior years' consoli-
dated statements of earnings have been reclassified to
conform with the current year's presentation.
Inventories:
Inventories are stated at the lower of cost or market. The
last-in, first-out ("LIFO") method is used to cost substan-
tially all domestic inventories. The cost of other invento-
ries is determined principally by the average cost method.
It is a generally recognized industry practice to classify the
total amount of leaf tobacco inventory as a current asset
although part of such inventory, because of the duration
Acquisition:
The company acquired for $5.6 billion all of the out-
standing common stock of General Foods Corporation
("General Foods") which, on November 1, 1985, became a
wholly-owned subsidiary of the company. The acquisition
has been accounted for as a purchase and, accordingly,
operating results of General Foods have been included in
the consolidated operating results of the company for
periods after October 1985. At December 31, 1985 the
purchase price exceeded the estimated fair value of net
assets acquired by approximately $3.9 billion. Excluding
$718 million of working capital acquired, the remaining
investment in General Foods represented primarily $1.8
billion of property, plant and equipment less $900 million
of long-term debt.
Divestitures:
In 1986, the company-s-old substantially all of the opera-
tions previously conducted by The Seven-Up Company
("Seven-Up operations") to various purchasers and
divested the remaining operations in 1987. The total pro-
ceeds from the sales, net of expenses, approximated the
$542 million book value of the investment at January 1,
1986. In 1985 the company recorded a $50 million write-
down in anticipation of the sale of the Seven-Up opera-
InYentorieS:
The cost of approximately 64% of inventories is deter-
mined by the LIFO method. The stated LIFO value of
inventory was approximately $650 million and $700 mil-
of the aging process, ordinarily would not be utilized
within one year.
Income taxes:
Investment tax credits are recognized currently as a
reduction in the provision for income taxes. Provision is
made for federal income taxes on the portion of undistrib-
uted earnings expected to be remitted from subsidiaries.
Property, plant and equipment:
The capitalized cost of facilities includes interest and real
estate taxes incurred during the construction period.
Depreciation is recorded by the straight-line method.
Goodwill and other intangible assets:
Substantially all goodwill and other intangible assets are
being amortized on a straight-line basis, principally over
40 years.
In 1986, the company elected pursuant to Section 338
of the Internal Revenue Code to "step up" the tax bases of
General Foods' assets and paid the resulting tax. As a
result, the carrying value of domestic property, plant and
equipment was increased by $508 million and certain
intangibles became deductible for tax purposes.
Had the acquisition occurred at the beginning of 1985,
pro forma consolidated operating revenues, net earnings
and earnings per share would have been approximately
$23,361 million, $1,260 million and $5.26, respectively, for
the year ended December 31, 1985. The pro forma results
are not necessarily indicative of what actually would have
occurred if the acquisition had then been in effect.
tions. The write-down reduced net earnings and earnings
per share by $35 million and $.15, respectively.
In 1985, substantially all of the Philip Morris Industrial
operations were sold for $250 million. The gain on these
sales increased earnings before income taxes, net earnings
and earnings per share by $77 million, $38 million and
$.16, respectively.
lion lower than the current cost of inventory at December
31, 1987 and 1986, respectively.

HOTES CONTIN®ED
Subsidiaries and Affiliates Located Outside the United States:
Principal financial data of subsidiaries and affiliates
located outside the United States were as follows:
Consolidated
Unconsolidated
(in millions) 1987 1986 1985 1987 . 1986 1985
Assets $4,418 $3,627 $3,105
-current $2,670 $2,330 $2,087
-noncurrent 1,047 1,338 1,280
Liabilities 2,276 1,778 1,395
-current 1,461 1,428 1,431
-noncurrent 695 1,022 895
Net assets 2,142 1,849 1,710 1,561 1,218 1,041
Company's equity 2,142 1,849 1,710 518 498 404
Operating revenues 7,875 6,648 3,545 6,675 6,364 5,555
Gross profit 1,580 1,400 1,165
Pre-tax earnings 507 209 166
Net earnings 279 184 92 • 325 126 68
Company's equity 279 184 92 54 36 45
At December 31, 1987, investments in unconsolidated affil-
iates located outside the United States exceeded equity in
net assets by approximately $119 million, which is being
amortized over 40 years.
As of December 19, 1986, a wholly-owned subsidiary
located outside the United States was merged into a joint
venture that is reported on the equity method.
As of November 1, 1985, the company began consolidat-
ing two majority-owned subsidiaries located outside the
United States that had been reported on the equity
method. For the year ended December 31, 1985, combined
operating revenues of the two subsidiaries were approxi-
mately $440 million.
Consolidated earnings reinvested in the business at
December 31, 1987 included the company's equity of
approximately $200 million in undistributed earnings of
unconsolidated affiliates.
Federal income tax has not been provided on approxi-
mately $600 million of accumulated earnings of subsidi-
aries, which are expected to be permanently invested
abroad.
Credit Corporation and Real Estate Operations:
Philip Morris Credit Corporation ("PMCC") is a wholly-
owned unconsolidated subsidiary of the company. PMCC
invests in third-party leveraged and direct finance leases
and securities of third-parties, primarily preferred stock,
and engages in various financing activities for customers
of the company's subsidiaries. Additionally, PMCC is
engaged through its wholly-owned subsidiary, Mission
Viejo Realty Group Inc. ("MVRG"), in community, com-
mercial and industrial real estate development activities.
In 1986, General Foods Credit Corporation ("GFCC")
and MVRG, formerly indirect wholly-owned subsidiaries
of the company, became subsidiaries of PMCC. GFCC's
results since November 1985 are reflected in the following
condensed financial data based on historical carrying
values of assets and liabilities. PMCC has accounted for
MVRG by the equity method since July 1, 1986.
Pursuant to a support agreement, the company has
agreed to retain ownership of 100% of the voting stock of
PMCC and make periodic payments to PMCC to the
extent necessary to ensure that earnings available for
fixed charges equal at least 1.25 times its fixed charges.
N
r-n
0
0
0
~
N
~
W
~

Condensed financial data at December 31 and for the year
then ended follow.
(in millions) 1987
Assets
F'mance assets $2,184
Investment in and loans to i4IVRG 419
Notes receivable from affiliates 23
Other assets 117
Total assets $2,743
Liabilities and stockholder's equity
Notes payable $ 284
Long-term debt 1,094
Capital notes due parent 90
Deferred taxes and other liabilities 786
Stockholder's equity 489
1986 1987 1986 1985
Revenues $158 $175 $102
$1,637 Expenses 130 113 66
411 Pre-tax earnings before
23 MVRG and cumulative
53 adjustments related to
$2,124 leveragedleases 28 62 36
Pre-tax earnings of MVRG 40 34 -
Cumulative pre-tax adjustments
$ 175 related to leveraged leases - (71)
965 Earnings before income taxes 68 25 36
- Provision for income taxes:
567 Current year (4) 35 11
417 Cumulative adjustments
Total liabilities and stockholder's equity $2,743 $2,124 related to leveraged leases - (83)
Cumulative adjustments to leveraged leases in 1986
resulted from the effects of the Tax Reform Act of 1986
and certain related leveraged lease renegotiations.
Condensed financial statements of MVRG at December 31
and for the year then ended follow.
Assets Operating revenues $330 $300 $204
Real estate held for sale' and investment $488 $476 Costs and expenses 289 262 178
Other assets 95 79 Earnings before income taxes 41 38 26
Total assets $581 $555 Provision for income taxes 19 19 14
Payable to affiliates $156 $118
Stockholder's equity 243 271
Total liabilities and stockholder's equity $581 $555

NOTES C®NTlNUED
Short-Term Borrowing Arrangements:
At December 31, the company's short-term borrowings
and related average interest rates consisted of the
following:
(in millions of dollars) 1987 1986
Amount
Outstanding Average
Interest Rate Amount
Outstanding Average
Interest Rate
Bank loans $277 10.1 W. $ 997 8.1%
Commercial paper obligations 414 7.9% 476 7.1%
Amount reclassified to long-term debt .
The company has credit facilities with a number of lend-
ing institutions amounting to approximately $7.8 billion
at December 31, 1987. Approximately $7.5 billion of these
facilities remained unused at December 31, 1987. These
facilities are maintained to support the company's
commercial paper borrowings and for other corporate
purposes. Commitment fees of ifio to'/4 of 1 percent are
paid to the banks as compensation for most of the unused
facilities.
The company's credit facilities include revolving bank
credit agreements expiring in 1989 totaling $6.0 billion
which enable the company to refinance short-term bor-
rowings on a long-term basis. Accordingly, short-term
borrowings intended to be refinanced had been reclas-
sified to long-term debt.
Long-Term Debt:
At December 31, the company's long-term borrowings,
exclusive of amounts due within one year, consisted of the
following:
(in millions)
Short-term debt, reclassified
Notes, 61/s% to 151/a% (average effective rate 9.16%), payable through 1998
1987 1986
$ - $ 609
2,721 3,081
Debentures, 6% to 101iz% (average effective rate 11.12%), $1,200 million face amount, payable
through 2017 851 775
Other currencies:
Swiss franc obligations, interest from 47i6% to 6%%, payable 1989 to 1994
6% Deutsche mark obligation, payable 1996 r.,?
61h% Japanese yen bonds, payable 1991 rn
O
9V4% Canadian dollar bonds, payable 1990 c>
O
~
Other foreign currency debt
4-1.
Purchase money obligations, 6% to 71iz%, payable through 2014
Other
The company has entered into interest rate swaps and, in
the case of certain foreign currency denominated debt,
currency swaps to manage exposure to interest rate and
currency movements. The effective interest rates may
differ from the coupon rates as a result of these swap
682 664
137 294
157 123
77
220
183
71
184
194
~
$5~?2't
144
~
$5,945
arrangements. Foreign currency denominated debt for
which the company has not entered into currency swap
agreements is maintained primarily to hedge currency
exposure of its net investments in foreign operations.

Aggregate maturities of long-term debt in each of the fol- 1990, $721 million; 1991, $628 million;
1992, $725 million;
lowing periods are: 1988, $465 million; 1989, $874 million; 1993-1997, $1,098 million; and
1998-2002, $985 million.
The company's revolving bank credit agreements restrict approximately $1.0 billion of consolidated
earnings
payment of cash dividends and the purchase, redemption reinvested in the business was free of such
restrictions.
or retirement of capital shares. At December 31, 1987,
Currency Translation Adlustments:
Currency translation adjustments included translation
gains (losses) as follows:
(in millions) 1987 1986 1985
Translation adjustments $155 S 54 $(25)
Related income taxes 94 85 79
Capitai Stock:
Shares of authorized common stock are 1 billion; issued
and outstanding were as follows:
$249 $139 $ 54
Issued Treasury Outstanding
Balance, January 1, 1985 126,371,774 (4,976,484) 121,395,290
Exercise of stock options and stock units 214,491 285,256 499,747
Purchased (2,543,800) (2,543,800)
Retirement of treasury stock (7,234,528) 7,234,528
Balance, December 31, 1985 119,351,737 (500) 119,351,237
Exercise of stock options and stock units prior to stock split-up 222,457 500 222,957
Two-for-one stock split-up 119,574,194 119,574,194
Exercise of stock options and stock units after stock split-up 470,560 168,741 639,301
Purchased (1,930,150) (1,930,150)
Balance, December 31, 1986 239,618,948 (1,761,409) 237,857,539
Exercise of stock options-and atock units 78®,946 768,M
Purchased
(2,000,000) (2,000,000)
Balance, December 31, 1987 239,618,948 (2,992,463) 236,626,485
At December 31, 1987, 10,661,862 shares of common stock Stock, $1 par value, were authorized, none
of which have
were reserved for stock options, stock units and other been issued.
stock awards and 10,000,000 shares of Serial Preferred
49
ou
N
ut
~
0
0
~
~
4~-
W.
~

NOIES CONT1NtlED
Stock Plans:
In 1987, stockholders approved the 1987 Philip Morris
Long Term Incentive Plan, which permits the company to
grant to eligible employees stock options, stock apprecia-
tion rights, restricted stock, deferred stock, stock pur-
chase rights and long-term performance awards. Such
grants may be for cash and up to 8 million shares of com-
mon stock. During 1987, the company granted stock
options enabling eligible employees to purchase 1,124,589
shares of common stock at market prices on the dates of
grant. At December 31, 1987, 6,885,566 shares remain
available to be granted to employees.
Under previous option plans, eligible employees were
granted options to purchase common stock of the com-
1987:
pany at market prices on dates of grant. Under one such
plan, units were granted which permit the holder to pur-
chase shares of common stock at market prices on dates of
grant or to receive the appreciation value (the excess of
the market price at the date of exercise over the market
price at the date of grant) in the form of stock or stock
and cash. Appreciation value may be received with
respect to the equivalent of 50% of the units granted.
At December 31, 1987, options and units for 2,381,665
shares were exercisable.
Other stock plan data for the years ending December
31, 1987, 1986 and 1985 follow:
Per Share Under Option Per Share
Price Range , End of Year Price Range
Exercised
Units 393,398
Options 428,599
1986:
Units 595,221
Options 618,437
1985:
Units 692,012
Options 449,648
Earnings per common share have been calculated on the
weighted average number of shares of common stock
outstanding for each year, which was 237,821,055,
~
$15.02-$25.91 403,681 $10.28-$25.91
$25.72-$73.75 3,372,615 $25.72-$89.50
$15.02-$25.91 798,283 $15.02-$25.91
$12.86-$42.63 2,703,350 $25.72-$73.75
$15.02-$25.91 1,409,804 $15.02-$25.91
$11.11-$34.69 2,478,142 $12.86-$42.63
238,510,748 and 239,698,288 for the years 1987, 1986
and 1985, respectively.

Pre-Tax Earnings and Provision for Income Taxes:
(in millions) 1987 1986 1985
Pre-tax earnings:
United States $2,880 $2,398 $2,179
Outside United States 462 413 150
Total pre-tax earnings $3,348 $2,811 $2,329
Provision for income taxes:
United States federal:
Current $ 840 $ 811 $ 762
Deferred RM 156 144
1,166 967 906
State and local 155 167 130
Total United States
Outside United States:
Current 173 222 23
Deferred 12 (23) 15
Total outside United States 185 199 38
Total provision for income taxes $1,506 ' $1,333 $1,074
Deferred tax expense is attributable primarily to the The effective income tax rate on consolidated
pre-tax
excess of tax over book depreciation and, in 1987, approx- earnings differed from the U.S. federal
statutory rate
imately $90 million from foreign currency deductions. for the following reasons:
1987 1986 1985
(in millions of dollars) Amount % Amount % Amount %
Provision computed at U.S. federal statutory rate
of reported pre-tax earnings $1,339 40.0% $1,293 46.0% $1,071 46.0%
Increases (decreases) in the provision resulting from:
State and local income taxes, net of
federal tax benefit 93 2.8 90 3.2 70 3.0
Equity in net earnings of unconsolidated
subsidiaries and affiliates (50) (1.5) (51) (1.8) (38) (1.6)
Investment tax credit (1) (0.1) (17) (0.6) (34) (1.5)
Other 125 3.8 18 0.7 5 0.2
Provision as reported $1,505 45.0% $1,333 47.5% $1,074 46.1%
Statement of Financial Accounting Standards No. 96
"Accounting for Income Taxes" was issued in December
1987 and requires the use of the liability method of
accounting for deferred income taxes. The standard
allows restatement of prior years or prospective applica-
tion, and requires adoption for years beginning after
1988, with early application permitted. The company has
not determined the method or year in which it will adopt
the standard or the effects of such adoption.
h;.

Nons coN1aNOe®
2
Pension Plans:
Effective January 1, 1986, the company adopted sures for non-U.S. plans in 1987 and 1986 and for all
Statement of Financial Accounting Standards No. 87, plans in 1985 were determined under the
provisions of the
"Employers' Accounting for Pensions" ("SFAS 87"), for previous accounting principles.
its U. S. pension plans. Pension cost and related disclo-
U.S. Plans
The company and its subsidiaries sponsor noncontribu- Retirement benefits for hourly employees
generally are a
tory defined benefit pension plans covering substantially flat dollar amount for each year of
service. The company
all employees. The plans generally provide retirement funds these plans in amounts consistent with
the funding
benefits for salaried employees based on years of service requirements of federal law and
regulations. Net pension
and compensation during the last years of employment. cost included the following components:
Service cost-benefits earned during the year $ 93 $ 88
Interest cost on projected benefit obligation 190 172
(in millions) 1987 1986
Return on assets-actual . (148) (436)
-deferred gain (loss) (94) 211
Amortization of net gain upon adoption of SFAS 87 (28) (28)
Net pension cost
The adoption of SFAS 87 decreased 1986 pension cost by The funded status of the plans at December 31
was
approximately $76 million. Pension cost for 1985 was as follows:
$74 million.
(in millions)
1987 1986
Actuarial present value of accumulated benefit obligation- vested $1,758 $1,758
-nonvested 104 94
1,880 1,852
Benefits attributable to projected salaries 581 551
2,421 2,403
Plan assets at fair value 2,936 2,917
Excess of assets over projected benefit obligation 615 514
Unamortized net gain upon adoption of SFAS 87 (373) (401)
Unrecognized net loss from experience differences and assumption changes 42 77
Prepaid pension cost $ 184 $ 190

The projected benefit obligation at December 31, 1987 and
1986 was determined using assumed discount rates of
8i/z% and 73/4% and assumed compensation increases of
7i/a% and 63/~%, respectively. The assumed long-term
rate of return on plan assets was 9% atboth dates. Plan
assets consist principally of common stocks and fixed
income securities.
The company sponsors a deferred profit-sharing plan
Non-U.S. Plans
Pension coverage for employees of the company's
non-U.S. subsidiaries is provided, to the extent deemed
appropriate, through separate plans, many of which are
governed by local statutory requirements. Pension
expense for these plans was $30 million, $30 million and
$15 million in 1987, 1986 and 1985, respectively.
The actuarial present value of accumulated plan benefits
was $427 million ($391 million vested) in 1987 and $366 mil-
lion ($308 million vested) in 1986. Net assets available for
covering certain salaried, nonunion and union employees.
Contributions and cost are determined as a percentage of
consolidated pre-tax earnings, as defined by the plan.
Subsidiaries of the company also maintain other defined
contribution plans. Amounts charged to expense for
defined contribution plans totaled $118 million, $99 mil-
lion and $77 million in 1987, 1986 and 1985, respectively.
benefits were $609 million and $477 million in 1987 and
1986, respectively. Net assets available for plan benefits
include amounts funded with trustees or government
organizations and book reserves of $115 million and $95
million in 1987 and 1986, respectively. The weighted:
average assumed rate of return used in determining the
actuarial present value of accumulated plan benefits
was approximately 6% for both 1987 and 1986.

NOTES CONTINUED
Tobacco,
Food products
Beer
Other
1987 1986, 1985
$14,644 $12,691 $10,539
9,946 9,664 1,632
3,105 3,054 2,925
- - 868
$27,895 $25,409 $15,964
Equity in net earnings of unconsolidated subsidiaries and affiliates 126 111 82
Income from operating companies $ 4,193 $ 3,707 $2,760
Segment Reporting:
Tobacco, food products and beer are the major segments
of the company's operations. The company's consolidated
operations outside the United States, which are princi-
pally in tobacco and food products businesses, are orga-
nized into geographic regions by segment, with Europe the
most significant. Investments in unconsolidated affiliates
located outside the United States represent principally
tobacco operations in Europe, Canada and Latin America
and food products operations in the Asia/Pacific region.
Data by segment for the years ended December 31 (in millions)
Operating revenues:
Investments in unconsolidated subsidiaries and affiliates 1,244 1,067
Corporate assets 829 402
Total assets $19,145 $17,642
Capital additions:
Tobacco $ 248 $ 191
Intersegment transactions are not reported separately
since they are not material.
For purposes of segment reporting, operating profit is
income from operating companies less equity in net earn-
ings of unconsolidated subsidiaries and affiliates.
Identifiable assets by segment are those assets applic-
able to the respective industry segments. Reportable seg-
ment data reconciled to the consolidated financial
statements are presented below.
1,099
312
$17,429

4
Data by geographic region for the years ended December 31 (in millions) 1987 1986 1985
Operating revenues:
United States
-Domestic $18,228 $17,568 $11,496
-Export 1,592 1,193 923
Europe 6,314 5,178 2,904
Other 1,561 1,470 641
$27,695 $25,409 $15,964
Reconciliation:
Equity in net earnings of unconsolidated subsidiaries and affiliates 126 111
Income from operating companies $ 4,193 $ 3,707
Identifiable assets:
United States
Europe 3,033 2,482
Other 741 727
17,272 16,173
Investments in unconsolidated subsidiaries and affiliates 1,244 1,067
Corporate assets 629 402
Total assets $19,145 $17,642
Lltigati®®:
There is litigation pending against the leading United
States cigarette manufacturers seeking damages for cancer
and other health effects alleged to have resulted from
cigarette smoking. Philip Morris Incorporated, a wholly-
owned subsidiary, is a defendant in some of these actions.
Philip Morris Incorporated and the other cigarette manu-
facturers have successfully defended all similar prior liti-
gation and have not made any payments in settlement. An
82
-~~
$ 2,760
2,029
723
16,018
1,099
312
$17,429
adverse development in pending litigation might encourage
the commencement of similar litigation.
It is not possible to predict the outcome of the above
described litigation; however, management does not
believe that the pending actions will have a material
adverse effect upon the financial condition of the com-
pany. All such actions will be vigorously defended.

In
N®TES CON4iNUED
Additional iniomlati®n:
(in millions) 1987 1986
Depreciation expense $564 $514
Rent expense $111 $105
Interest and other debt expense, net:
Interest expense $712 $779
Other debt expense 15 23
Interest income (42) (32)
$685 $770
Consolidated Quarterly Financial Results (®naudited):
(in millions, except per share amounts)
1985
$367
$ 75
$345
4
(41)
$308
Eor Quarter Ended: Mar. 31 Ju71® 30 Sept 30 080. 31 Year
1987
Operating revenues $6,554 $7,110 $8,967 $7,064 $27,695
Gross profit 2,464 2,828 2,824 2,899 11,015
Net earnings (A) 386 476 502 478 1,842
Per share:
Earnings (A) 1.82 2.00 2.11 2.02 7.75
Dividends declared .75 .75 .75 .90 3.15
Market price high-low 91t/+-7230 92%-797/a 124tfi-89,/. 120ah-77tfe 124tfz-72%
1986
Operating revenues $5,924 $6,534 $6,398 $6,553 $25,409
Grossprofit 2,198 2,544 2,413 2,487 9,642
Net earnings 316 377 414 371 1,478
Per share:
Earnings 1.32 1.58 1.74 1.56 6.20
Dividends declared .575 .575 .575 .75 2.475
Market price high-low 63i/4-437.fi 76-543/4 78-63 757/8-66% 78-437.5
(A) Third quarter 1987 results reflect a pre-tax charge of $117 million related to the restructuring
at General Foods Cor-
poration, partially offset by a pre-tax gain of $46 million from the sale of the Open Pit barbecue
sauce retail business.
These items reduced net earnings and earnings per share by $22 million and $0.09, respectively.
The principal stock exchange on which the company's common stock (par value $1 per share) is listed
is the New York
Stock Exchange. At January 29, 1988 there were 43,623 holders of record of the company's common
stock.

Report of Independent Certified Public Accountants:
To the Board of Directors and Stockholders of
Philip Morris Companies Inc.:
We have examined the consolidated balance sheets of
PI3ILIP MORRIS COMPANIES INC. and subsidiaries as
of December 31, 1987 and 1986, and the related consoli-
dated statements of earnings, stockholders' equity and
changes in financial position for each of the three years in
the period ended December 31, 1987. Our examinations
were made in accordance with generally accepted auditing
standards and, accordingly, included such tests of the
accounting records and such other auditing procedures as
we considered necessary in the circumstances.
In our opinion, the financial statements mentioned
above present fairly the consolidated financial position of
Philip Morris Companies Inc. and subsidiaries at December
31, 1987 and 1986, and the consolidated results of their
operations and the changes in their financial position for
each of the three years in the period ended December 31,
1987, in conformity with generally accepted accounting
principles applied on a consistent basis.
COOPERS & LYBRAND
New York, New York
January 26, 1988
Company Report on Financial Statements:
The consolidated financial statements and all related
financial information herein are the responsibility of
the company. The financial statements, which include
amounts based on judgments, have been prepared in
accordance with generally accepted accounting principles,
applied on a consistent basis. Other financial information
in the annual report is consistent with that in the financial
statements.
The company maintains a system of internal controls
which it believes provides reasonable assurance that
transactions are executed in accordance with manage-
ment's authorization and properly recorded, that assets
are safeguarded, and that accountability for assets is
maintained. The system of internal controls is character-
ized by a control-oriented environment within the com-
pany which includes written policies and procedures,
careful selection and training of personnel, and exami-
nations by a professional staff of internal auditors.
Coopers & Lybrand, independent certified public
accountants, have examined and reported on the com-
pany's consolidated financial statements. Their exam-
inations were performed in accordance with generally
accepted auditing standards and included studies and
evaluations of internal accounting controls to the extent
deemed necessary by them.
The Audit Committee of the Board of Directors, com-
posed of six non-management directors, meets periodi-
cally with Coopers & Lybrand, the company's internal
auditors and management representatives to review inter-
nal accounting control, auditing and financial reporting
matters. Both Coopers & Lybrand and the internal audi-
tors have unrestricted access to the Audit Committee and
may meet with it without management representatives
being present.

BOARD OF DIRECTORS
Thomas F. Ahrensfeld4
Senior Vice President and
General Counsel
Alfred Brittain III'
Former Chairman of the
Board of Bankers Trust
New York Corporation
and Bankers Trust Company,
New York, NY
Dr. Harold Brown2.5
Chairman of
Foreign Policy Institute,
The Johns Hopkins University
School of Advanced
International Studies,
Washington, DC
Howard L. Clark
Former Chairman and
Chief Executive Officer of
American Express Company,
New York, NY
Dr. Jos6 Antonio Cordido-
Freytesas
Member of Betancourt,
Cordido and Associates,
Caracas, Venezuela,
Attorneys, and President of
C.A. Tabacalera Nacional
Hugh Cullman2'4
Vice Chairman of the Board
William H. Donaldson 1.z,a'5
Chairman and
Chief Executive Officer of
Donaldson Enterprises
Incorporated,
New York, NY
Paul W. Douglasl
Chairman and
Chief Executive Officer of
The Pittston Company'- Greenwich, CT
Jane Evans5 John A. Murphy''z 1 Meraber of Executive Conunittee
General Partner, President Hamish Maxwell, Chairman
The Montgomery Consumer
Group, William Murrayz'4 Z Member of Finance Committee
San Francisco, CA Vice Chairman of the Board John A. Murphy, Chairman
James L. Fergusonl'g John S. Reed"'3'S ' Member of Audit'Committee
Chairman of Chairman of Robert E.R. Huntley, Chairman
the Executive Committee, Citicorp and Citibank, N.A.,
General Foods Corporation New York, NY 4Member of Committee on Public
Affairs and Social Responsibility
Robert E.R. Huntley2'3'a Frank E. Resnik4 Hugh Culltnan, Chairman
Chairman, President, and President and
~
Chief Executive Officer of Chief Executive Officer, Member of Nominating
Best Products Co., Inc., Philip Morris U.S.A. Committee
T. Justin Moore
Jr.
Chairman
Richmond, VA
Philip L. Smith2,4 ,
,
Hamish Maxwell " Vice Chairman of the Board
Chairman of the Board and and Chairman of
Chief Executive Officer General Foods Corporation
Dr. Elizabeth J. McCormack4's Hans G. Storr2
Associate of Rockefeller Senior Vice President and
Family & Associates, Chief Financial Officer
New York
NY
, William P. Tavoulareas''g
T. Justin Moore, Jr.2•4s Former President of
Counsel, Hunton & Williams, Mobil Corporation,
Richmond, VA New York, NY .
Margaret B. Young''4's
Chairman of
the Whitney M. Young, Jr.
Memorial Foundation,
New York, NY
Joseph F. Cullman 3rd
Chairman Emeritus
George Weissmanl,z
Director Emeritus

OFFICERS
Philip Morris James T. Breedlove Philip Morris GeneralFoods
A
i
t
S
Companies Inc. ss
s
ant
ecretary
Iniernalionai Inc.
Corporation
Patricia A. Malzacher
Hamish Maxwell Assistant Secretary Geoffrey C. Bible Philip L. Smith
Chairman of the Board and President and Chairman
Chief Executive Officer Staff Vice Presidents: Chief Executive Officer
James L. Ferguson
John A. Murphy
Bruce S. Brown Aleardo G. Buzzi Chairman of the
President
Gene A. Knorr Executive Vice President Executive Committee
Hugh Cullman George L. Knox III
Carlos E. Salguero
Peter J
De Luca
Vice Chairman of the Board F. Robert Kurimsky Executive Vice President .
Senior Vice President and
William C. Smiy
General Counsel
William Murray William K. Transue Walter Thoma
Vice Chairman of the Board David Zelkowitz Executive Vice President Andrew J. Schroder III
Senior Vice President
Philip L. Smith
Philip Morris
William H. Webb ,
Administration
Vice Chairman of the Board Executive Vice President
U.S.A. James C. Tappan
Thomas F. Ahrensfeld Thomas M. Kearns Group Vice President
Senior Vice President and Frank E. Resnik Senior Vice President
General Counsel President and
Andrew Whist Vice Presidents:
Ehud Houminer Chief Executive Officer
Senior Vice President
Senior Vice President,
William I. Campbell Philip J. Davis
Planning Executive Vice President Richard D. Finucane, M.D.
, Vice Presidents: Bennett Hersch
Richard L. Snyder Marketing and Sales
Paul J
Tiller
Senior Vice President Bernard Beaurpere .
,
Human Resources and Mark A. Serrano
Martin D. Buss
Executive Vice President, Elizabeth Butson GeneraiFoods
Administration O
ti
pera
ons Din
ar Devitre
y USA
Hans G. Storr W. John Campbell Marc Goldberg
Senior Vice President and Richard A
Hutchinson
Jr
Senior Vice President, .
,
.
Ervin R
Shames*
Chief Financial Officer Lee Pollak .
Manufacturing President and
R
Nelson Beane Chief Executive Officer
. John J. Gillis
Vice President and Tobacco Technology Group
Senior Vice President, Frank C
DiRito
Controller Trade Development Donal P. O'Brien .
Senior Vice President,
Eu
ene J
T
Flana
an Senior Vice President Human Resources
g
.
g
. Fred J. Laux
Vice President, Secretary, and Senior Vice Pregident, Dr. Enrique J. Guardia
Associate General Counsel Personnel Vice Presidents: Senior Vice President,
Alexander Holtzman Quality, Science, and Technology
Geor
e Karandjoulis
Vice President and - Vice Presidents: g
Louis R. Turano Charles J. Bowen
Associate General Counsel
John van Harn Group Vice President
Charles G. Bates
George R. Lewis Vincent J. Buccellato Thomas J. Hoeppner
Vice President and David E.R. Dangoor Group Vice President
Treasurer O. Witcher Dudley
Dr. Kenneth S
Houghton William H
Korab
Stanley S. Scott . .
Edwin J. McQuigg Group Vice President
Vice President, Director of
Fredric S. Newman
tt7
Corporate Relations, and Brian G
Lara
h O
Guy L. Smith IV .
g O
Assistant to the Chairman
Harry G. Steele Vice President, O
Murray H. Bring Lawrence W. Zinski Group Executive ss
~
Associate General Counsel ~
Edward A. Schefer
Vice President ~
Donald Fried ,
Group Executive
Associate General Counsel
*Also an officer of
General Foods Corporation.

David C. Collins
David J. Driscoll
James C. Gale
Robert W. Ganger
Gabrielle J. Hermann
Sylvester T. Hinkes
James R. Holzbach
David F. Hurwitt
Lois D. Juliber
James R. Kinney
John J. Mann III
Gregory B. Murphy
Douglas A. Smith
Paula A. Sneed
General Foods Worldwide
Coffee & International
Robert L. Seelert*
President and
Chief Executive Officer
John M. Keenan*
Executive Vice President
Charles A. Adamo
Vice President,
Group Executive
Brian A. McIver
Vice President,
Group Executive
Vice Presidents:
Bernard D. Balas
Dr. Thomas L. Fazzina
Dr. Nicolaas F. M. Kuijpers
P. Michael Morton
AlanR. Plasache
Jack H. Scott
Douglas A. Smith* __
David E. Soffe
Raymond G. Viault
Gerald D. Wollert*
*Also an officer of
General Foods Corporation.
Jerry M. Hiegel
Chairman
James W. McVey*
President and
Chief Executive Officer
Thomas E Duesler
Executive Vice President
Walter S. Brager
Executive Vice President
Alan G. Becker
Senior Vice President,
Operations
Eugene E. Jarrel
Senior Vice President,
International
Joel W. Johnson
Senior Vice President,
Marketing
Ronald S. Kelly
Senior Vice President,
Oscar Mayer Operations
Robert C. Lowes
Senior Vice President,
Chief Financial Officer
and Treasurer
Bjorn J. Thompson
Senior Vice President,
Technical Services
Raymond G. Winburn
Senior Vice President,
Materials Management
Vice Presidents:
Michael J. Berg
David W. Briggs
Lowell E. Brower
Francis L. Campanile
Harry F. Clew, Jr.
Allen C. Dieter
Robert E. Drane
Albert L. Frommeyer, Jr.
C. David Harkness
Gary Karp
Roger D. Kinson
John I. Lillie
Phyllis A. Lovrien
Patrick J. Luby
Roman A. Maier
Harold F. Mayer
Nathan D. Ottens
Enzio Pasini
Robert L. Pech
Philip F. Pellegrino
Donald E. Peterson
Pat Richter
Paul G. Roehrig
Thomas J. Ryan
Harold G. Smith
John E. Spohn
Bryan G. Stockton
Gene G. Suess
Paul Szego
Robert L. Tuckis
Richard J. Waldrop
Miller Brew9ng
Company
Vice Presidents:
Billy R. Apple
Dr. Vincent S. Bavisotto
Rodney J. Blucher
Alan G. Easton
Leonard H. Jacob
Raymond E. Jones, Jr.
Thomas A. Koehler
Joseph E. Martino
Paul R. Mollomo
George D. Riemer
William A. Saupe
Robert L. Smith
Ronald R. Strain
Georgy N. Tarala
Robert A. Toledo
Philip Morris Credit
Corporation
Hans G. Storr
President and
Chief Executive Officer
Norman J. Treisman
Senior Vice President
Vice Presidents:
James T. Breedlove
Michael J. Kinney
Mission Viejo Realty
Group Inc.
Leonard J. Goldstein
President and
Chief Executive Officer
Warren H. Dunn
Senior Vice President,
Administration
Allen A. Schumer
Senior Vice President,
Operations James G. Gilleran
President and
Chief Executive Officer
Jack G. Raub
Executive Vice President
James L. Huesman
Executive Vice President
and Treasurer
Craig McCallum
Senior Vice President
Harvey Stearn
Senior Vice President
J
~
0
Vice Presidents: O
~
r-~
~
Danette S. Fenstermacher ~
William K. Smith ~
Van Stevens
Robert P. Swank

GENERAL CORPORATE INFORMATION
Headquarters addresses:
Philip Morris Companies
Inc.
120 Park Avenue
New York, New York 10017
(212) 880-5000
Philip Morris incorporated
120 Park Avenue
New York, New York 10017
P_hilip Morri, I:.S,A._
1'_'0 1'ark .a<<>nue
New York, -New York 1001"
Philip Morris International
Inc.
120 Park Avenue
New York, New York 10017
Regional Headquartere:
Philip Morris EEC
Brillancourt 4
Case Postale
1001 Lausanne
Switzerland
Philip Morris EFTA, Eastern
Europe, the Middle East, & Africa
Avenue de Cour 107
Case Postale
1001 Lausanne
Switzerland
Philip Morris Latin Amer
Iberia
120 Park Avenue _
New York, New York 10017
Philip Morris Asia, Inc.
25th Floor, United Centre
95 Queensway, Central
Hong Kong
_
Philip Morris (Auxtralia) hieaited '
One Little Collins Strcet
Melbourne, Victoria3001
Australia
General Foods Corporation
250 North Street
White Plains, New York 10625
Miller Brewing Company :
3939 West Highland Boulevard
Milwaukee, Wisconsin 53201 ,
Philip Morris Credit
Corporation
120 Park Avenue
New York, New York 10017
Miti~ii n ~ icyRc.alt}_(;roitp
Inc.
24800 Chrisanta Drive
Mission Viejo, California 92691
Annual Meeting:
The annual meeting of '
stockholdei$ of2?bilip hMtirrie
Companies Itim-*illbe lteld n
Apri128,19$8,:At the Oht1i0;
Morria Manufaotui~ing C, ;n tr r,
3601 Coounett'e•Road.:
Richmond, Virgiriia.
Dividend Reinvestment
The Conipan,r''s annual report
on Form 10-K, which will be
filed with the Securities and
Exchange Commi9sion, will be
availableto~tockholdereiu
Apri7 upon written re,luestt,,:
a E;. . -. : ,
;
Secretarp
Philip .1Sot'rie Contprsniea Inc.
120 Park Averiuo-
New York, New, York 10017
Stockholder Report:
The Company received a ;
shareholder proposal
requesting it to issue a report
on cigarette sales in the Third
World. The Company agreed :
to make suc h a report
acailable and the shareholder
proposal was withdrawn. A
copy of this report,"The
Activities of Philip Morrie in
the Third Worl4"f'caribe
obtained by writin'g to the
Secretary of tbe Cofnpatiy at
the addre.ls abtwe::., _
Transfer ABenti and
Reqistrara:
Stock Exchange Ust[nps: r~
New York
Amsterdam
'.
Basel :
Frankf~iri ;
,GeneY
Laft~
Pet~
.To
7. uri'c.I]1
lvY
StaCV
Coopers & Lybrand
1251Avenue of the Amerioes ip
New York, New York10020,;
r: ~ari utnu~ aw„t: ; ~c;
w r.e~nfi+~cv~«~ wF
~ usa4'p~'.~±!?E!t~!'~
ca/
s
r
blorgan ShureLi,lder `,rrices `
TruktCompany;
30 WestBroadwa} i New York, New York 10077-2192
Crestar Renk
Bo< 2b6G5 ' ~
Iiikhmond,;`irtpnia 2320
M

PFiililr 4lcyrris C+>mhanies Enr.
120 f'ark .lveruie
New York, IVe_wYcrrk 1(1{}1i
t`It1V 1' MI~MED,
NEW IIYIt"RSIk"El

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