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Philip Morris

Untitled document 2083785672

Date: 08 May 1991
Length: 1 page
2083785672
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Fields

Author
Merlo, E.
Area
SAMPSON,STEVE/CARLSTADT
Type
LETT, LETTER
Recipient (Organization)
Daniel J Edelman
Named Person
Xxbob
Xxpam
Recipient
Manetta, E.J. Jr
Document File
2083785658/2083785834/Missing
Litigation
Mile/Produced
Author (Organization)
Pmusa, Philip Morris USA
Named Organization
Edelman Medical Communications
Marion Merrell
Nicorette
Philip Morris
Characteristic
MARG, MARGINALIA
Site
N596
Date Loaded
11 Mar 2003
UCSF Legacy ID
zmu48c00

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Page 1: zmu48c00
PHILIP MORRIS U.S.A. 120 PARK AVENUE, NEW YORK, N.Y. 10017 ELLEN MERIA VICE PRESIOENT MARKETING SERVICES Mr. Edward J. Manetta, Jr. Senior Vice President Daniel J. Edelman, Inc. 211 East Ontario Street Chicago, IL 60611 Dear Edward: May 8, 1991 I have been informed of your recent advice that Edelman Medical Communications has been selected as the new agency of record by Marion Merrell Dow, Inc. We understand that the representation will be in connection with the Nicorette account. You have also advised us that the public relations plan envisaged for the account will not be critical of, or hostile to the tobacco industry. Your letter of April 5, 1991 makes reference to a provision of our agreement which would preclude your firm from representing an entity whose interests are adverse to those of Philip Morris. In light of the representations which you have made concerning the Nicorette account and your plan for its public relations activities, your relationship with that entity would not appear to constitute a breach of your agreement. Naturally, if your approach were to change and it did appear in the future that the representation of Marion Merrell Dow, Inc. was adverse to Philip Morris, a breach would occur. In the event of a breach, Philip Morris would insist on a discontinuation of your activities in connection with the Nicorette product. We are confident that your sound judgement and good faith will continue to ensure that there is no breach of our agreement, and we look forward to a continued successful relationship with you. Sincerely, EM:km

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