Philip Morris
The Costs of Poor Health Habits A Rand Study
Fields
- Author
- Keeler, E.B.
- Manning, W.G.
- Newhouse, J.P.
- Sloss, E.M.
- Wasserman, J.
- Manning, W.G.
- Area
- STOJSAVLJEVICH,MICHAEL/OFFICE
- Document File
- 2081590751/2081590930/Academic Research
- Type
- PUBL, PUBLICATION, OTHER
- BIBL, BIBLIOGRAPHY
- Litigation
- Feda/Produced
- Named Organization
- Agency for Health Care Policy + Research
- American Journal of Public Health
- Health Care Technology Assessment
- Journal of the American Medical Assn
- Kaiser Health Services Research Center
- Natl Center for Health Services Research
- Rand
- American Journal of Public Health
- Named Person
- Amler, R.
- Benjamin, B.
- Carmody, J.
- Cooper, M.
- Farag, E.
- Friedman, B.
- Green, J.
- Hanley, J.
- Kahan, J.
- Keeler, G.
- Lave, L.
- Leu, R.
- Marcus, S.
- Mitchell, B.
- Peterson, J.
- Phelps, C.
- Smith, J.P.
- Vogt, T.
- Waingrow, S.
- Warner, K.
- Benjamin, B.
- Author (Organization)
- Harvard Univ Press
- Rand
- Characteristic
- ILLE, ILLEGIBLE
- MARG, MARGINALIA
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- N1032
- Date Loaded
- 21 Aug 2002
- UCSF Legacy ID
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12 The Costs of Poor Health Habits
likely than never smokers to visit a doctor. We included former smok-
ers because their heavier use of medical care may be caused by the
effects of their previous smoking. The picture was different for hospi-
tal care. Smokers and former smokers were hospitalized much more:
current smokers had 38 percent, and former smokers 13 percent,
more hospitalizations.
Smokers also had lower taxes on earnings. Some of these external
costs were offset by the reduction in life expectancy, which lowered
retirement and disability costs for these individuals.
For Heavy Drinking
Considering only the same cost components used in the smoking
and exercise analyses, we found that the lifetime external cost for a
heavy drinker is only $4,600. This value is driven largely by the differ-
ences in medical care, sick leave, and taxes on earnings. Most of the
costs for medical care and sick Icave result from differences for former
drinkers. just as we regarded former cigarette smokers as "ever"
smokers in estimating the costs of smoking, we regarded former
drinkers as though they were heavy or problem drinkers.
Current drinking has little effect on outpatient care. In fact, "ab-
stainers" had 13 to 17 percent more outpatient episodes than light
drinkers. But former drinkers had 22 percent more outpatient epi-
sodes than light drinkers. Former drinkers also had 110 percent more
hospital admissions than light drinkers, and significantly more sick
leave. Among current drinker, we found no significant difference for
light and heavy drinkers on any of these counts. While drinking does
not have the drastic effect on life expectancy that smoking has, heavy
drinkers tend to retire earlier and thus have even greater reductions
in taxes on earnings than smokers do.
What accounts for the difference between the $4,600 in external
costs for these components and the $42,OW estimate we presented
above? By far, the largest external costs of drinking are imposed by
loss of innocent lives, property damage, and their concomitant effects
on public systems and programs. We estimate that innocent lives lost
in alcohol-related traffic accidents alone cost society $24,000 per
heavv drinker. Loss of property, strain on the criminal justice system,
and social programs add another 814,0of1 per heavy drinker. These
costs account for a large part of the difference between the external
costs of drinking and those of smoking and lack of exercise.
I
An Overview
13
For Lack of Exercise
The primary external cost factors for sedentary people are higher use
of medical care, work loss, and taxes on earnings. We found that
lack of exercise had relatively little effect on outpatient medical costs.
Moderate exercisers had 12 percent fewer outpatient episodes, but
heavy exercisers had only 8 percent fewer, than light exercisers. The
story for inpatient care was different, but only for strenuous exercis-
ers and diagnoses related to poor health habits. These individuals
had about 30 percent lower use rates than people who did not exer-
cise. If work loss is any indication of gener:d health, however, exercis-
ers clearly benefit (and have lower external costs): moderate exercis-
ers had 18 percent, and strenuous exercisers 32 percent, less work
loss than did light exercisers.
In examining the costs of a sedentary life-style, we contrasted mod-
erate and heavy exercisers only with those inactive people who had
no constraints on their role or physical activity. Our purpose was to
avoid attributing to exercise the adverse effects of health problems
that simultaneously raise costs and limit the individual's ability to
exercise.
f-tow Reasonable Are Our Estimates?
We believe they are reasonable, even conservative. The study does
have some limitations, which are discussed later and summarized in
Chapter 7. When we tested our estimates in analyses that used differ
ent assumptions and different data, they fell about midway in the
range of estimates generated by these assumptions. The tests support
our belief that the estimates presented above are approximately
correct.
Table 1-3 summarizes the results of our sensitivity analyses, in
which we used different data or made dif ferent assumptions than we
did in the base-case analyses. For each habit we conducted a separate
cost analysis (1) using data from the NHIS fnr all age groups; (2)
comparing costs of people who had the habits with costs of people
who actually did not (rather than our constructed group of, for exam-
ple, nonsmoking smokers); and (3) limiting medical costs to care only
for diagnoses possibly related to poor health habits.13 The second
type of analysis should give an upper bound on costs because it
S6806S480Z

2 The Costs of Poor Health Habits An Overview 3
that ultimately impairs health and shortens life. Indeed, health pro-
motion has been a major element of the Surgeon General's agenda
for two and a half decades.
Belief in the efficacy of good health habits prompted Joseph Cali-
fana, at the time Secretary of I lealth and Human Services, to say in
the Iey9 Surgeon General's report: "A wealth of scientific research
reveals that the key to whether a person will he healthy or sick, live
a long life or die prematurely, can be found in several simple personal
habits .-. One study found that people who practiced seven of these
simple habits lived, on the average, eleven years longer than those
who practiced none of them." 1'hese seven habits are not smoking;
limiting consumption uf akohe+l; keeping weight within normal lim-
its; reducing intake of fats, salt, and sugar; exercising regularly; hav-
ing periodic medical checkups that screen for high blood pressure
and certain cancers; and observing speed laws and using seat belts.
Social concern thus far has focused on how health habits affect the
health and well-being of individuals, their families, and the social
fabric. T here is another compelling concern, however, that is not
often considered-the economic costs that people who have these
habits impose on otherc. 'lhe-,e "external costs," their magnitude,
and what can be done to lower them are the subjects of this book.
7he habits we focus on are smoking, drinking, and lack of exercise.
Why Do External Costs Matter?
People with poor health habib+ can impose costs on others in various
ways, not all of them financial. But the financial costs of health care
are among the most obvious and significant-and the rise in those
costs has been a critical public concern for the last two decades. In
1950, spending on health care accounted for 4.4 percent of gross
national product (GNP). By L98N, the percentage was 11. l; and pro-
jections are for still higher costs in the future.
It is true that there is little empirical evidence that people with bad
health habits use more health care, or that their increased use of
such care is the prime mover behind escalating health expenditures.
Indeed, health care costs have risen while smoking has fallen sharply.
Nevertheless, poor health habits, including smoking, heavy drink-
ing, and lack of exercise, are considered to be among the primary
causes of illness and death in the United States. It seems plausible
that a healthier nation (or corporation or union) might have to spend
less on health care.
The increase in medical costs has certainly provided an impetus
for government, public and private health insurers, and the employ-
ers who pay the premiums, to support programs that encourage bet-
ter health habits. According to the Office of'I'echnoingy Assessment
(1985), cigarette smoking may account annually for 5.3 million
person-years of life lost, $22 billion of medical care costs, and $43
billion in lost productivity. Alcohol abuse may account annually for
22,4H) traffic deaths, 15,400 other deaths, $11.9 billion of medical
care costs, and $20.6 billion in lost productivity (U.S. Department of
"rransportation, 1986; Luce and Schweitver, 1978). To date there has
been no similar research on the costs of sedentary living, but a rea-
sonable estimate is that they are about one-tenth of the costs of
smoking.''
people with these unhealthy habits, and their families, certainly
bear some of the costs directly. 'Phey lose wages, pay a portion of
their medical costs, and suffer from disability and premature death.
These are what we define as internal costs. 'I'he costs we emphasize
in this book are "external costs": that is, what smokers cost nonsmok-
ers, what heavy drinkers cost abstainer. or moderate drinkers, and
what voluntarily inactive people cost those who exerdse regularly.
As we shall see, the existence of extern;d costs is a major reason for
government concern about health habit,. Moreover, the magnitude
of these external costs can be used to gauge the appropriate level of
excise taxes on cigarettes and alcnhol.
Collectively financed programs are a leading source of external
cost. Such programs may cover some or:dl of medical care costs, sick
leave, life insurance, nursing home care, and retirement pensions.
Typically, the premiums or taxes for these benefits do not vary ac-
cording to a person's health habits (this situation is especially likely
in employer group health and retirement plans and public programs).
That is, if John Doe and Jane Roe both have health insurance coverage
through their employer, their premiums will be the same even
though John is, say, a heavy drinker and Jane has only an occasional
drink. If John uses more medical care than Jane-because of
drinking-related health problems-Jane is in effect subsidizing his
heavy drinking through the insurance program. The same is true for
other collectively financed costs.
At the same time, if his drinking makes John work less and retire
04806S680Z

32 The Costs of Poor I lealth Habits
For heavy drinking we also include the costs of accidents and criminal
activity.
Assumptions Made in Lifetime Cost Analysis
Cross-Sertion Used as Cohort
Although the cost analyses follow a hypothetical cohort over time,
the information on what happens at each age is based on recent
(cross-sectional) experience for that age, and not on projections of
what life will be like, say, in the year 2050 when those 20 years old
in 1990 turn 80. Thus, we did not estimate the effects of secular and
biomedical trends on smoking and its health effects. Instead, we used
current estimates for parameters such as retirement, medical and
nursing home costs, education, and life insurance arrangements. This
simplifying assumption is commonly made (for instance, by the Na-
tional Center for Health Statistics in computing life expectancy) be-
cause the alternative is too difficult and conjectural.
Costs fnr Others in Smoker's Household
Costs imposed on other family members are difficult lo classify as
either internal or external to the smoker. It is not clear whether these
costs are taken into account by the smoker in decisions about where
and how often to smoke. lf they are, then they should be treated
as internal. Although our base-case estimates classify such costs as
internal, we show the effect of treating certain costs bome by other
family members as extemal.10
Bounding t)tr Ef/ects of Smokiqq
Poor general and mental health, physical limitations, and chronic
disease significantly increase medical and other health costs. Smok-
ing also affects these costs directly. lt may affect them indirectly as
well, through its effects on those other risk factors. Because we do not
know how much of the difference between smokers and nonsmokers
should be attributed to smoking and how much to other risk factors,
we tried to hnund the true effects uf smoking.
Lower hound. If smoking has little effect on intermediate risk factors
such as high blood pressure and weight, then we should control for
any differences between smokers and "nonsmoking smokers" in
Conceptual Framework 33
such factors. The result is a lower bound on the effeds of smoking
because we assume that smoking does not affect these other risk
factors.
We computed a lower bound in two different ways. In the first
method, for mortality, we used the llealth Risk Appraisal (HRA)
program (described later in this chapter) to calculate survival rates
for nonsmoking smokers, without altering the values for other factors
(such as blood pressure and weight) thal smoking might affed. That
is, we assumed that nonsmoking smokers would have the same ac-
tual values of blood pressure, weight, and the like that the smokers
did. For covered medical and work-luss costs, we made a similar
assumption, including other habits and health measures in the re-
grc:ssion. In the second method, we estimated effects on medical
costs only for those diseases probably related to smoking and other
poor health habits."
Upper lrotmd. If smoking has strong effects on intermediate risk
factors, then the hypothetical nonsmoking smokers may exhibit the
characteristics of actual never smokers For example, they may have
lower blood pressure. In our cost estimation we obtained an upper
bound on the effects of smoking by simply comparing actual smokers
with actual nonsmokers, without controlling far othe r habits and risk
factors. In the I IRA model we used nonsmokers' mortality as Ihe
estimate of smokers' mortality if they had never smoked. The bound
is an upper bound because people with one poor habit tend to have
others, but the comparison attributes all the health and mortality
costs to smoking.
These two extreme assumptions should bound the true effects of
smoking.
Underreporting
Various studies comparing self-reported consumption with national
sales have shown that people tend to underreport bad health habits,
smoking among them (Warner, 1978). Our study nsed self-reported
data on the amount of smoking to estimate external costs per pack
of cigarettes. Consequently, we multiplied reported packs per day in
the data by 1.5 to correct for the difference between reported and
aciual consumption.
People also underreport cnnsumption nf alcohol. Pernanen f1974)
noted that self-reported consumptinn nf akohulic beverages accounts
for only 40 to 60 percent of alcohol salos. (lur comparison of NHIS
SZg0s900Z

6 The Costs of Poor Health Habits
TABLE I-L Cumponents of exterasl costs
Collectively frnutced costs
Medicatcsre
Sick leave
Group life insurance
Nursing twme cam
Retirement pension
Insurance to cover direct costs
Direct costs
Motor vehicle accidents (lost lives, propeny damage, other)
Criminal justice
F'ues
Taxes on eamings
istered l0 22,148 people (20 percent of the NIIIS sample) by the Na-
tional Center for Health Stati,lics. The Current Population Survey,
the Centers for Disease Control, and other sources provided supple-
mentary information.
Our analysis differed from previous studies in several ways that
should improve on their estimates.
(I) lb estimate custs of medical care, most previous work has relied
on imputed differences in uve by people with and without poor
health habits. These imputed differences are often judged from differ-
ences in mortality for the two groups. Being sick, using medical ser-
vices, and dying are correlated, but not perfectly. For example, if
John Doe is a smoker and has a quick and deadly heart attack, he
will have little medical expense from heart disease. Prorating medical
expenses by death rates would give the opposite impression. In con-
trast, we based our estimates on observed differences in the actual
use of medical care among peopfe with varying health habits. .
(2) For people with a specific bad habit, previous work has tended
to attribute all the differential costs of medical care, sick leave, and
the like to the adverse effects of that habit. "ihere are two problems
with this attribution. First, a host of other factors can affect general
health and use of medical care. I'eople who have bad health habits
may differ in those other factors. (For example, smokers tend to be
less well educated.) In addition, bad health habits are often them-
selves positively correlated--for example, people who smoke are
likely to drink as well. When studies attribute all the differences to
An Overview 7
one habit, they probably overestimate its costs. In other words, when
they examine each habit in isolation, they effectively double count.
To overcome these problems, we controlled for the other characteris-
tics of smokers, heavy drinkers, and sedentary people, including
their other bad health habits. We could do this because our two main
data sources contained details on all three habits.
(3) Previous studies have focused primarily on medical costs and
sick leave to estimate the costs of habits. They have failed to consider
the potential effects that bad health habits have on early retirement
and disability, which can be considerable.° Our analysis examined all
collectively financed costs.
(4) Studies that look at use of all medical .services may incorrectly
estimate costs. It seems unlikely, for example, that smoking explains
why a smoker is treated for food poisoning and a nonsmoker is not.to
To allow for this problem, we tested the sensitivity of our results to
alternative assumptions about what categories of treatment are re-
lated to each habit. We analyzed differenres in use for all care (exclud-
ing maternity and welltare), as well as use for diagnoses that have
been linked to the habits.
(5) Much of the previous research looks only at current costs. It is
true that some costs are immediate, for example, costs of smoking-
caused fires and of drunk-driving accidents. For these costs we di-
vided the estimated national annual costs by the annual packs of
cigarettes or excess ounces of liquor rnnsumed. Smoking, heavy
drinking, and lack of exercise also have long"term effects that may
result in savings as well as costs. For example, both smokers and
nonsmokers are covered by collectively financed programs. Smoking
causes or aggravates a number of health problems, and it reduces life
expectancy. The practical effect is that although current and former
smokers may need more medical care while they are alive, they will
collect less in pension benefits than nonsmokers will. If we consider
only current costs, former and current smokers will seem to be subsi-
dized by nonsmokers. If we factor in the long-term costs, the subsidy
drops because smokers in effect subsidize the pensions and nursing
home care of people who have never smoked. They do so by paying
premiums and taxes to finance pensions and nursing home care, but
collecting fewer benefits.
(6) If we consider long-term effects, we have to discount future
costs, such as pensions, in order to make comparable costs that occur
at different times. A dollar paid into a pension plan today, for in-
stance, is worth more than a dollar re,rived fifteen years frerm now
Z4806S480Z

34 The Costs uf Poor 1 lealth Habits
1953 estimates with alcohol sales (USD1itI.S, 1983a) also yielded a 40
percent figure. Therefore, we multiplied reported alcohol consump-
tiun by 2.5.
We assumed that underreporting of both smoking and drinking
was proportional to consumption, because we had no information
that underreporting varies at different consumption levels.
We also corrected pension and transfer income figures, because
there is evidence that they too are underreported. Respondents to
the Current Population Survey underreport pension and transfer in-
come by 21 percent (U.S. Department of Commerce, 1986, pp. 165-
170), but negligibly misreport other income.
Inflafimr
Inflation can cause problems in combining cost estimates from differ-
ent years. All components of costs +hould be expressed in dollars of
a common year, so that thep can be added together. All estimates in
the rest of this book are given in 1986 dollars. When an estimate for
a particular cost component was available only for a different year,
we assumed costs grew at the rate nf inflation and simply multiplied
the estimates by the ratio of the 19t36 CI'1 to the CI'I in the year the
costs were e.stimated. All our estimates of costs and taxes are stated
in 1986 dollars, as they were in Keeler et al. (1989) and Manning
et al. (1989). To convert to lune 199o dollars, multiply by 1.185.
'Phe Components of the Model
Mortality
The death rates for our abridged life table came from applying esti-
mates of the relative risk of smoking to the 1980 National Center for
Ilealth Statistics (USDHHS, 1984b) abridged life table of the U.S.
population. Our two goals were to make the computed mortality for
our sample match the national data for each five-year age group,
and to correctly estimate the mortality ratio between smokers (both
current and former) and nonsmokers. The relative risk of dying fnr
smokers and nonsmokers was derived from the 1984 Centers for tNs-
case Control version of the I IRA program.
Robbins and Hall (1970) developed the HRA as a health promotion
technique for use in a doctor's office as part of a physical examination.
Originally designed for manual odculation, the program has been
Conceptual Framework 35
updated several times by the Centers I'or Disease Control and is now
available in numerous computerized versions. In the clinical setting,
the patient usually completes a questionnaire on personal characteris-
tics, family history, behaviors, and certain physiologic measure-
ments. The individual's risk of dying in the next ten years is calcu-
lated, from this inforniation in conjunctinn with national mortality
slatistics and data from epidemiologic studies. The next step is esti-
mating how much the individual could reduce that risk by modifying
his or her behavior. The results are summarized and presented to the
patient, accompanied by a list of suf;gested life-style changes that
could improve the chances of a longer life.
We have adapted this procedure for use in calculating the ten-year
probability of dying for each individual in our two data sources (de-
scribed in Chapter 3). We modified the input and output sections of
the 1984 Centers for Disease Control version of HRA to accommodate
our need to process data on thousands of people rather than a small
group. Data from the two sources were fed into the HRA program,
after translation into the format required by the program. 1'able B-1,
in Appendix B, lists the 33 major variables incorporated in the IIRA
calculations and summarizes the program's response to a missing
value for each variable."
The most important components of the risk calculation were the
mortality probabilities for each of the leading causes of death by sex,
race, and five-year age group. These probabilities were based on mor-
tality data for the United States for 1975, 1976, and 1977, obtained
from the National Center for Iiealth Statistics. The risk of dying was
adjusted up or down from the averaW by applying "risk multipliers"
formulated for the person's characteristics, health- related behavior,
and physiologic measurements. The magnitude of the risk multiplier
was based on information from major prospective epicfemiofogic
studies, actuarial experience, and expert opinion regarding the rela-
tionship between the risk factor and mortality rate due to a specific
cause.
The risk multipliers were combined to form a composite risk multi-
plier for each major cause of death. (See Appendix B for an example
of the method used.) The average probabilily for that cause of death
was multiplied by the risk multiplier io produce a risk projection for
each individual. 't'he sum of the cause-specific risk projections to-
gether with the risk for "other cau.ae,;" yielded the risk of death for
all causes.
Numerous researchers have critici7eai the methods employed by
9Z8069690Z

56 The Costs of Poor Health Habits
Each measure is based on the responses to the HIE medical history
questionnaire." All data on health status were collected at the begin-
ning of the HIE study and are summarized below.
General health {rerceptions. The General Health Index is a continuous
score (0-100, 100 being best) based on questionnaire items about
perceptions of past, present, and future health. The items also ad-
dress resistance to illness and self-concern about health. Twenty-two
questions were asked nf individuals 14 and over, and seven of
younger children. The index refers to health in general and does not
focus on a particular component.
The scale is a subjective asses,ment of personal health status. The
reliability and validity of the index have been extensively studied and
documented (Ware, 1976; Davies and Ware, 1981; Eisen et al., 1980).
For example, the impact of hypertension, everything else being
equal, is equivalent to 5 index points (Brook et al., 1983). The death
rate in the study was 25 in 1,000 for those with index values lower
than 63, 6 in 1,000 for those with index values from 63 to 76, and I
in 1,0(1D for those with index values from 77 to 100.
1'hy.sical or role lirnitations. This measure is scored dichotomously
(= I if limited, = 0 otherwise) to indicate one or more limitations in
four categories: self-care (eating, bathing, dressing); mobility (con-
fined, or able to use public or private transportation); physical activity
(walking, bending, lifting, stooping, climbing stairs, running); and
usual role activities (work, home, school)- Data for this measure came
from twelve questionnaire items for adults and five items for chil-
dren. The reliability and validity of these measures have been studied
and documented by Stewart et al. (1977, 1978, 1981a,b), and Eisen et
al. (1980).
Chronic diseases and complaints. This measure is a simple count of
diseases or health problems (from a possible twenty-six) for individu-
als aged 14 or older (Mannin'g et al., 1981). The list of conditions
includes kidney disease and urinary tract infections, eye problems,
bronchitis, hay fever, gum problems, joint problems, diabetes, acne,
anemia, heart problems, stomach problems, varicose veins, hemor-
rhoids, hearing problems, high blood pressure, hyperthyroidism,
and so forth.
Mental health status. The Mental Health Inventory for adults is a
continuous score (0-100) based on thirty-eight questionnaire items.
They measure both psychological distress and psychological well-
being, as reflected in anxiety, depression, behavioral and emotional
Data and Statistical Methods 57
control, general positive affect, and interpersonal ties. The reliability
and validity of this measure have been studied and documented by
Veit and Ware (1983), Ware et al. (1979, 1980b), and Williams et al.
(1981). A similar construct has been developed for children aged 5 to
13, based on twelve questionnaire items (Eisen et al., 1980).
OTHER fOVARIATfiS
Our analysis also included covariates for age, sex, race, family in-
come, family size, education, and the use of seat belts. With the
exception of family income, all these variables were measured before
the study or at enrollment."
We used measures of education and seat-belt use to reduce any
bias that might result from differenres in health attitudes between
people who do and do not have poor health habits. These attitudes
may affect work loss and use of medical services-independent of
smoking, drinking, or lack of exercise. For example, cautious individ-
uals may have fewer illnesses becausr they take better care of them-
selves. They may also be less likely to smoke. Cbnsequently, we
might find a negative association between smoking and use of medi-
cal care that reflects caution rather than the effects of smoking. Simi-
larly, individuals with more future orientation are more likely to go
to college and to get preventive care, and are less likely to smoke.
Adding measures of seat-belt use and education should reduce the
bias from possible differences in health attitudes among those with
different habits.
Data from the National Health Interview Survey (NIiIS)
Throughout our analyses we used data from the NItIS for the elderly
(those aged 60 and older). We also compared the nonelderly NHIS
responses on habits with the HrE data. 'the former are from a 1983
supplemental questionnaire on habita that was administered to 20
percent of the NHIS sample (N = 22,418 persons) aged 18 or older.
Outcome Meusures
We used the responses to questions atxrut the twelve-month physi-
cian visit and hospitalization rates as our medical use measures. The
two-week work-loss response providrs uur meacure of work loss.
1£8065680Z

84 The Costs of Poor Health Habits
Low birthweight is one of the strongest predictors for use of neonatal
intensive care units (NICUs). An Office of Technology Assessment
report (1987) on neonatal intensive care indicates that between
150,1)00 and 200,000 infants are treated annually in NICUs, and 50 to
80 percent are low-birthweighl babies. The average cost per baby of
NICU use is $12,1)DO to $39,00(1. If we use the midpoint of each range,
the estimated total cost for neonatal care of low-birthweight babies is
$2.9 billion.
According to the NIiIS, 35 percent of all women between 20 and
29 years were current smokerv in 1983. If as many as one-third of
pregnant women persist in smoking, then smoking may be responsi-
ble for as many as one-quartet of all NICU costs for low-birthweight
babies. In 1986 Americans purchased 652 billion cigarettes (Statistical
Abstract of the United Slates, 19NA, p. 719). Our estimates of the direct
dollar costs of smoking, then, are probably too low by up to 2 cents
per pack.
In addition, the Surgeon Gcneral estimates that 2,500 fetal deaths
occur because of smoking during pregnancy. If we were to value
these infant deaths at the same $1.66 million that we use for adult
deaths, and assume that the smoking mothers ignore the risks to
their babies, then the external cost not considered by the smoker is
14 cents per pack.
Our estimates for the external cost of fires take into account the
likelihood that an innocent bystander will he killed in a smoking-
related fire. In 1984 there were 1,6(10 smoking-related deaths from
fires in the United States (John Hull, National Fire Protection Associ-
ation, and John Ottoson, U.S. Fire Administration, personal commu-
nications). Based on a willingness-to-pay for a human life of $1.66
million in 1986 dollars," and the total volume of smoking from the
NHIS 1983 survey (corrected for underreporting), we estimate the
value of the lost lives in smoking-related fires to be 9 cents per pack
of cigarettes. Because virtually all of these deaths are smokers or
members of their families, these costs can be considered internal, not
external.
Summary
The major determinants of the external costs of cigarette smoking are
medical costs, pensions, and taxes on earnings. Although the results
from our two data sets are similar, the estimated magnitude of the
The External Costs of Smoking
85
external costs of smoking are quite sensitive to methods, especially
to the discount rate used. Because smoking increases these costs
among the young and middle-aged but decreases the need for sup-
port of the aged, the discount rate is a critical determinant of the
net costs of smoking. Without discounting, smoking appears to save
nonsmokers money because it reduces the period of aged depen-
dency. At reasonable (real) discount rates, smoking appears to cost
nonsmokers 15 or more cents per pack. Including all of the other
costs discussed, the estimated external costs of smoking range from
31 to 52 cents per pack.
458069680Z

I
The External Costs of Smoking
Our results provide still more evidence that smoking is a pernicious
habit for smokers and for the rest ot society as well. To recapitulate,
the I lealth Risk Appraisal model applied to our data shows that it
reduces the life expectancy of z 20-year-old by about 4.3 years, or 7
minutes per cigarette. Cnrrent smokers are more likely than former
smokers or people who have never smoked to (I) be hospitalized for
any reason and (2) visit their doctors for conditions related to smok-
ing. Nonsmokers subsidize this higher demand for medical services.
Because nonsmokers live longer, however, smokers effectively subsi-
dize their pensions. tn fact, if the costs of smoking are not dis-
counted, smoking has negative external costs. With a 5 percent
discount rate, smoking has nei lifetime external costs of $1,(NAI per
smoker. The external cnst per pack nf cigarettes (at a 5 percent dis-
counl rate) is 15 cents.
This chapter describes the analyses that led to these and other
findings on the effects of cmok.ing. II shows the prevalence of smok-
ing in the two filE and NI IIS s.imples and smokinR s association with
both the use of medical servi:rs and work loss. It presents results
adjusted only for age and sex, as well as results controlled for a fuller
set of factors that may atfect health nutconies: age, sex, education,
family income and size, and other health habits. Finally, it presents
our estimates of the external costs uf smoking, that is, the costs im-
posed by smokers on others through health insurance, sick leave,
retirement, and othercnllectivrly financed programs.
Prevalence of Smoking
As noted earlier, to establish the prevalence and incidence of smok-
ing, we classified the samples into four groups: never smokers, for-
The External Costs of Smoking 63
mer cigarette smokers, current cigarette smokers, and pipe or cigar
smokers. We then subdivided the groups byage, sex, race, residence,
and years of education.
HealtH Insurance Fxperinrent Data
CIGARETTE SMOKING
Pafterns. Table 4-1 shows this breakdown for the fIIE sample.' At
the beginning of the HIE, 42 percrnl of people 20 through 59 years
of age smoked cigarettes and an additional 17 percent were former
smokers. The prevalence of cigarene smoking was highest for per-
sons with less than a high school education (52 percent) and men in
their thirties (49 percent). It was lowest for individuals with postgrad-
uate education (25 percent) and rwomen in their fifties (33 percent).
The relationship between smoking and education was particularly
striking: the more education, the less likely people were to smoke.
The highest prevalence of never smokers for any subgroup was
among those with postgraduate education (55 percent). People
in nonmetropolitan areas (Franklin County, Massachusetts, and
Georgetown County, South Carolina) were also much less likely to
smoke than city dwellers were. There was no appreciable racial differ-
ence in prevalence of smoking. More blacks reported mever smoking
and more nonblacks claimed to have quit.
Duralinm Table 4-2 shows the duration of cigarette smoking for
current and former smokers. Among fanner smokers, 11 percent re-
ported less than two years and about 14 percent reported more than
twenty years of smoking. Not surprisingly, duration was higher
among current smokers: fewer than 5 percent had smoked less than
two years and about 25 percent had smoked longer than twenty
years. The two groups had similar percentages of hravy smokers.
Because former smokers had not .moked as long or quite as much
as current smokers, their pack-year exposure was lowrr.'
Sfabifity qf status. Cigarette smoking status in the f1IE was very
stable, as Table 4-3 shows. From en rollment to the end of the experi-
ment, 94 percent of never smokers, 75 percent of former smokers,
and 82 percent of current smokers maintained their status. Overall,
86 percent of persons 20 through 59 years of age did not change their
smoking status during the three to five years uf the experiment, and
6 percent changed from smoker at enrollment to former smoker at
exit.
OV8065 L80Z

22 The Costs of Poor I lealth Habits _
mind-beyond the exigencies of their respective budgets and a ten-
dency of states that produce these items to tax their products at very
low rates (see Appendix F).
At the turn of the centurv, excise taxes were the federal govern-
ment's principal source of revenue. In 1902, 36 percent of federal tax
revenue came from alcohol taxes and another 10 percent from tobacco
taxes.P4 With the advent of income tax, the emphasis on progressive
ta,ation, and the increase in social insurance payroll taxes, excise
taxes have become much less important (Clark, 1984). Tobacco and
alcohol laxes in 1984 each generated about 1 percent of overall tax
revenues.
Taxes on both substances have rffeclively declined, despite the
nrnuntirrg evidence that their cnnsennption causes adverse health ef-
fects and imposes considerable external costs. Between 1951 and
Irr85, the Consumer I'rice Index quadrupled but the nominal rates (if
cigarette and alcohol taxes changed much less. From 1951 to 1983,
the federal excise tax on cigarettes stood at 8 cents a pack. In 1983,
it was raised to 16 cents, and cvc have seen that as a result of OBI2A
1990 federal taxes have increased another 8 cents per pack. In 1951,
the tax represented 42 percent of fhe purchase price; by 1982, only
I I percent. It increased to 18 percent in 1983, when the rate doubled,
and has fallen off somewhat since then.
'I'he story for alcohol taxes is similar. Between 1951 and 1985, the
federal excise tax remained at $10. +0 per proof gallon of spirits but
increased to $12.50 in 1985.=` Since 1951, federal excise taxes nn wine
and beer have remained constant at 17 cents for a gallon (if wine with
an alcohol content of 14 percent or lecs, and 29 cents for a gallon of
beer (Distilled Spirits Council of thr United States, 1985).
Given these declines in real taxes, it seems evident that taxation
has not been applied in anv consistent way to the problem of limiting
consumption, much less to the issue of external costs. 14eczuse nomi-
nal external cnsts rise with the raie of inflation, we recommend that
so-called sin taxes (on tohacco and alcohol) be indexed by inflation
to prevent future erosion.
When we look across states, the impression of inconsistency is
even more pronounced- If taxes did reflect concern about either
health or external costs, we would have to conclude that some states
worry a lot more than others about the health habits (if their citizens
and the consequent external costs. In 1987, state excise taxes ranged
from a low of 2 cents per pack in the tobacco-producing state of North
Carolina to a high of 38 cents in Minnesota. (Table F-2 in Appendix
OZg059V80Z
_ - An Overview 23
F shows taxes per pack by state.) Looking at state taxes on alcohol
requires breaking them down by kind of beverage.'" In 1985, tax rates
on distilled spirits ranged from $1.50 per gallon in Maryland to $6.50
in Florida. Taxes on wine varied from I cent in the wine-producing
state of California to $2.25 in Florida. For beer, the tax variation was
from 4 cents a gallon in Arkansas to 777 cents in South Carolina.
If it were decided to increase cigarette and alcohol taxes to discour-
age consumption and/ur reflect external costs, the tax increases
should be made at the federal, not the state, level. Minimal variation
among states is desirable to prevent bootlegging across state lines
and, in the case of alcohol, driving to anuther stale to drink and then
driving home.
If taxes were raised, how much would be passed on to consumers,
and how would they respond?'I'heory and history suggest that pro-
ducers will pass all or most of the incre.+se along to consumers. The
exact degree of consumer response is uncertain, but the preponder-
ance of the literature suggests that con::umers, even Ihose addicted,
will reduce their frequency of smoking:md drinking."
What Afxatf Inck of f;xercfse?
The difOculty with exercise is that there is no obvious way to make
people who do not exercise pay their way. Lack of exercise differs
from smoking and drinking as sins of omission differ from sins (if
commission. From the standpoint of taxes, society can tax people for
"wrongful consumption'"-per unit of the substance consumed. It is
hard to imagine how they can be taxed for not doing the "right"
thing. They could, however, be"rewarded" for doing it.
Thus, the way to lower the external costs of sedentary lifestyles is
by encouraging and rewarding exercise. Options here are educational
efforts (including advertising), benefits to people who exercise, and
subsidies to facilities and programs that promote exercise. These
might include weliness programs in public and private institutions
and corporations, public parks and other facilities that charge no
fees or have fees below cost, or rebates on life and group insurance
premiums for those who demonstrate that they are fit. Southern Cali-
fornia Edison provides an example of the last alternative. The com-
pany gives a rebate to cover a portion of employee health insurance
premiums to those with good health-as measured by nonsmoking,
low body mass index, low cholesterol, and low blood pressure (Mark
Kailin, personal communication).
w3r

60 The Costs of Pour Health Habits
effects of poor health habits on the use of medical services (outpatient
visits, outpatient episodes of treatment, and inpatient admissions)
and on work loss. We used direct age and sex adjustment to provide
simple contrasts for these outcomes, purged of the known association
between age, sex, and habits.
We augmented these results with estimates based on a negative
binomial regression model. We chose the negative binomial tech-
nique because of three characteri,tics of the distribution of medical
expenses and work loss. First, a Iarge proportion of the participants
used no medical services or had no work loss during the year. Sec-
ond, the distribution of expenses among users and work loss among
workers is strongly skewed. Third, the distribution of medical use is
quite different for individuals with only outpatient use than it is for
individuals with inpatient use. Accordingly, we examined inpatient
and outpatient use separately.
Because of these characteristics, techniques like ANOVA (includ-
ing direct age and sex adjustmi-nt) and the analysis of covariance
(ANOCOVA) yield imprecise though consistent estimates of the ef-
fects of health habits on the use of medical services and work loss,
even for a sample as large as the NHIS 1983 habits supplement. A
model that exploits the characteristics of the distributions of medical
expense and work loss vields more precise and robust estimates.
We used a model based on the negative binomial distribution to
estimate how admissions, outpatient episodes of treatment, and
work loss respond to poor health habits. The negative binomial is an
appealing distribution because it ran yield a large proportion of zeros
and a skewed distribution of positive outcomes. It is also attractive
because of its ability to adjust the estimates for different time frames
for different individuals--that is, its convolution properties with re-
spect to time observed. We have counts on episodes of treatment,
admissions, and work loss that cover varying periods of time-from
one day to five years. The technique can effectively annualize all of
our estimates, while controlling for age, sex, and other confounding
variables. See Appendix D for a formal description of the statistical
methods.
The negative binomial reKression model is more appealing than a
Poisson regression because it allows for unmeasured characteristics
generating overdispersion, that is, a variance greater than the mean.
(Indeed a Poisson regression can be a special case of the negative
binomial model.)
Kg069WOZ
Data and Statistical Methods 61
Correlation in the Responses
Although we have several thousand observations, we do not have
the information we would get from the same number of independent
observations, because of substantial positive correlations in the error
terms among family members and uver time among observations
on the same person. These correlations exist in all of our outcome
measures. Failure to account for them in the analysis yields inefficient
estimates of the coefficients and statistically inconsistent estimates of
the standard errors. As a result, the inference statistics (/, F, and X')
calculated in the usual way (without odjusting for these correlations)
can be too large.
In the results presented in the rent of the text, we have used a
nonparametric approach to correct the inference statistics for this pos-
itive intrafamily correlation. The comrtion is similar tn that (or the
random effects least-squares model, or equivalently the intracluster
correlation model (Searle, 1971). The model is described in Rogers
(1983) and Brook et al. (1984), based nn prior work by lluber (1967)
on the variance of a robust regression.
