Philip Morris
The Costs of Poor Health Habits A Rand Study
Fields
- Author
- Keeler, E.B.
- Manning, W.G.
- Newhouse, J.P.
- Sloss, E.M.
- Wasserman, J.
- Manning, W.G.
- Area
- STOJSAVLJEVICH,MICHAEL/OFFICE
- Document File
- 2081590751/2081590930/Academic Research
- Type
- PUBL, PUBLICATION, OTHER
- BIBL, BIBLIOGRAPHY
- Litigation
- Feda/Produced
- Named Organization
- Agency for Health Care Policy + Research
- American Journal of Public Health
- Health Care Technology Assessment
- Journal of the American Medical Assn
- Kaiser Health Services Research Center
- Natl Center for Health Services Research
- Rand
- American Journal of Public Health
- Named Person
- Amler, R.
- Benjamin, B.
- Carmody, J.
- Cooper, M.
- Farag, E.
- Friedman, B.
- Green, J.
- Hanley, J.
- Kahan, J.
- Keeler, G.
- Lave, L.
- Leu, R.
- Marcus, S.
- Mitchell, B.
- Peterson, J.
- Phelps, C.
- Smith, J.P.
- Vogt, T.
- Waingrow, S.
- Warner, K.
- Benjamin, B.
- Author (Organization)
- Harvard Univ Press
- Rand
- Characteristic
- ILLE, ILLEGIBLE
- MARG, MARGINALIA
- Site
- N1032
- Date Loaded
- 21 Aug 2002
- UCSF Legacy ID
- tvq65c00
Document Images
The Costs of Poor Health Habits
Z0806SL80Z

The Costs of Poor Health Habits

The Costs of Poor Health Habits
£0806S680Z

THE COSTS OF
POOR HEALTH HABITS
Willard G. Manning
Emmett B. Keeler
Joseph P. Newhouse
Elizabeth M. Sloss
Jeffrey Wasserman
A RAND Study
Harvard University Press
Cambridge, Massachusetts
London, England
1991
I
V08061C~g0Z

Preface
In 1988 the five of us completed a study on the external costs of three
poor health habits: smoking, drinking heavily, and not exercising.
By external costs we mean the costs imposed on others by people
who have these habits. Such costs arise from various sources. The
ones we considered were collectively financed programs; for exam-
ple, health insurance, group life insurance, retirement pensions, and
lifetime taxes on earnings. We also considered the value of property
damaged and lives lost in traffic accidenis as the result of excessive
drinking. What we found is that smoking, heavy drinking, and lack
of exercise have high costs. And although some of this cost falls on
the individuals who have these habits, a major portion is paid by
others.
In 1989 we presented our results in two articles: "The Taxes of Sin:
Do Smokers and Drinkers Pay Their Way?" in the fournal of the Ameri-
can Medical Assoriation, 261 (March 17, 1989) ond "The External Costs
of a Sedentary Lifestyle" in the Americwr Journal of Public Heidth, 79
Qune 1989). These articles and subsequeni reports in the media have
created considerable interest in our results and the analyses that gen-
erated them-in part because they have implications for taxes on
tobacco and alcoholic beverages, the so-called sin taxes.
The purpose of this book is to present our analyses of the costs of
all three habits in greater detail, describing the results and our ap-
proach, data, and methods more fully than was possible in the jour-
nal articles. Inquiries about the study indicate that the book may have
interest for a very diverse readership: for example, federal, state, and
local policymakers; researchers in health cciences, health poli<y, and
other academic disciplines; insurance cornpanies; corporate benefits
managers; health and consumer advocatcs; the producers of tob.icco
and alcohol products; and taxpayers.
90806S480Z

Contents
Preface
vii
Copyright (f) 1991 by the RAND Corporation
All rights reserved
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
This bonk is printed on acid-free paper, and its binding
malerials have been chusen for slrenglh and durability.
Library of Congrrsa Catalaxingin-PuMimtion Data
The Costs of poor health habits f Willnrd G. 1. An Overview
2. Conceptual Framework
3. Data and Statistical Methods
4. The External Costs of Smoking
5. The External Costs of Heavy Drinking
6. The External Costs of Sedentary Life-Styles
7. Conclusions, Limitations, and Implications 1
26
46
62
86
107
127
.i. Manning . . . let al.l.
p. cm.
I
l
d
bibli
hk
l
f
d i
d
kf.
01^ ograp
a
re
erences an
nc
u
es
n
ex.
ISBN 6b74-17485-2 (alAL paper(
1. Health behavior-Economic aspects,
I. Manning. Willard 6.
O IDNLM: 1. Alcohol Drinking-economics- Appendixes
2- Costs and Cost Analvsis. 3. Health Behavior.
A
Lit
R
f
h
U
4. Health Services-emnumies. 5. Life Style.
6. Smoking-economics. .
erature
eview o
t
e Costs of Smuking and Drinking
B. Survival t arameters from the HRA Model 137
143
W 74 Cg425/
RA776.9.C69 1991 C. HIE Habit Batteries 146
338.4'33621-dc20 D. Statistical Methods 157
DNLM/DLC
for Library of Congress 91-7C143
ap
E. Comparability of HIE and NHIS
F. Excise Taxes and Demand
161
166
G. Parameters Used in the Cost MCdel 186
H. A Note on the Alcohol Tax 190
pA Notes 195
Bibliography 209
Index 219
7Q8 UV7YOUZ
if a/;OPl'

viii Preface
To serve the various interests and purposes these audiences would
bring to the book, we have adopted the following strategy.
Chapter 1 provides a nontechnical summary of the issues, our esti-
mates of the external costs, what determines those costs, and what
can be done about them. It is intended for those who are primarily
interested in the magnitude of the problem and its implications for
policies and programs aimed at improving people's health habits,
lowering the external costs, and/or making people with poor habits
pay at least the equivalent of those costs.
The rest of the book is intended for researchers in health sciences,
health policy, and other field,, who are interested in our concepts,
assumptions, data, and methods, as well as results that are not re-
ported in Chapter 1. We assume throughout this portion that readers
are familiar with economic concepts, terms, and analytic techniques.
We have tried, however, insofar as possible, to make the discussion
comprehensible to other readers who might be concerned about the
nature and rigor of our analyses and, thus, the scientific credibility
of our results. At the end we include several technical appendixes.
We would like to acknowledge the help, advice, and support that we
received in our study of health habits and in producing this book.
Our work was conducted at the RAND Corporation, supported by a
grant from the National Center for Health Services Research and
Health Care Technology Assessment (NCHSR/HCTA), now the
Agency for Health Care Policy and Research (AHCPR). We are partic-
ularly indebted to Jean Carmody, Stephen Marcus, and Selwyn Wain-
grow, project officers for NCHSR/HCTA, for comments and advice.
We are also indebted to Erik Farag of the same organization, and to
RAND for its support in producing the book.
We greatly appreciate the assistance of many colleagues: Thomas
Vogt (Kaiser Health Services Research Center of Portland. Oregon)
provided suggestions and guidance throughout the work. We bene-
fited from discussions with liernard Friedman, George Keeler, and
Robert Leu. Robert Amler helped with the Health Risk Appraisal
model. Jerry Green, Lester Lave, Charles Phelps, and Kenneth War-
ner, as well as our RAND colleagues James Kahan, Bridger Mitchell,
and James P. Smith, gave careful reviews that markedly improved
our report. Bernadette Benjamin and Janet I lanley provided meticu-
lous programming and data management, and Martha Cooper cheer-
fully converted our various inputs into typed, legible English. Joyce
Preface ix
Peterson deserves our special thanks for revising the material to make
it accessible to a wider readership.
Finally, the opinions and conclusions expressed in this book are
ours alone and should not be construed as representing the policies
or opinions of the Agency for Health Care Policy and Research or its
predecessor, the RAND Corporation, or any of the people acknowl-
edged above.
10806S680Z

~1,
An Overview
Many signs suggest that the nation's health consciousness has in-
creased phenomenally over the last two decades. "Health-helli" is a
major category of the self-help books that pour out of publishing
houses. Many news programs and newspapers regularly feature
health segments. And a veritable industry ot health newsletters and
magazines has sprung tip, spreading the latest word on the nature
and benefits of good nutrition and other health habits.
Health news has become big news, and people seem to be re-
sponding- Consider just a few indicators. Most neighburhuods are
now served by far more health clubs tban hospitals. That fact and
the strong sales of exercise gear indicate that exercise has become a
major leisure-time activity. People evidently are also taking nutri-
tional advice to heart, to judge by the advertising dollars the beef
and pork industries are spending to counter claims that fish and
chicken are "better for you." As for smoking, health consdousness
has obviously disturbed the market: 1'hilip Morris now publishes,
and widely distributes, a free magazinc extolling the "smoking life-
style" and championing "smokers' rights."
Despite all these signals that health awareness has improved, sta-
tistics indicate that we are not yet on the high road to health. In 1986,
the national tab was $24 billion for tobacco products and $18 billion
for alcoholic drinks.' Between 1977 and 1983, the proportion of the
population who smoked dropped by ltl percent, bul the fractiun of
people who were "less active than lhoir contemporaries" and the
fraction of heavy drinkers rose by 12 percent and 28 percent, respec-
tively (Schoenborn and Cohen, 198G).z
Given these statistics, it is little wonder that improving health hab-
its has become a significant concern. The prevalence of unhealthy
habits has prompted large-scale efforts to promote healthy habits,
and has raised questions of how government can influence behavior
608065680Z

24 The Costs of Poor I iealth Habits I An Overview .
25
About a sixth of the population is sedentary but not physically
limited. Whether educational efforts would warrant the expense,
whether subsidies to encourage exercise would make enough nonex-
ercisers more active to justify the subsidy, are issues we must leave
to others. If our estimate of $1,650 in lifetime external costs per seden-
tary person is correct, a relatively small additional percentage of indi-
viduals exercising could justify some subsidy.
Taxes and l.ife-Styles
T he costs of smoking, heavy drinking, and lack of exercise are high
for individuals, their families, and others. Health promotion pro-
grams attempt to reduce these costs by publicizing them and by giv-
ing individuals who wish to lead a healthier life-style information on
how to do so. Even with active health promotion programs, however,
some individuals will choose to indulge in poor health habits.'" These
individuals, for whatever reason, find the satisfactions from smoking,
drinking, and avoiding exercise sufficient to offset the risks. Some
may be tempted to say, "So be it; that is their own business." Such
a position assumes that there are no consequences for others. But
there are. Some are financial (for example, higher health costs paid
by taxes) and some are nonfinancLil (an innocent bystander killed by
a drunk driver).
Indulgence in these habits would be closer to the individual's "own
business" if sin taxes approximated the costs imposed on others r9
Such an approach implies that the nonfinancial costs are converted
to some kind of dollar equivalent in aggregating costs. For exercise,
the analogy to taxes would be subsidies of public recreation facilities
such as swimming pools.
We have estimated the costs that smoking, drinking, and lack of
exercise impose on others and compared these costs with current tax
levels. Although our estimates are necessarily uncertain, they are not
too uncertain to preclude useful conclusions.
Taxes on cigarettes are at a level such that smokers pay approxi-
mately the costs they impose on others. This situation does not mean
that cigarette taxes should not be increased, but it does mean that
other grounds for increases must be found. Here are two such ratio-
nales: higher taxes will discourage some adolescents from starting to
smoke, a benefit they will later appreciate; and cigarette taxes cause
relatively less distortion and tax evasion behavior than other taxes.
In contrast, the costs on others impo.ed by excess drinking greatly
exceed current taxes on alcoholic beverages, especially those on beer
and wine. Our analyses strongly support the recommendations of
former Surgeon General Koop to increase alcohol taxes.
WeThe costs imposed on others byea sedentary life-style are also high,
need to discover cosf-effectiv methods to induce individuals to
exercise some minimal amewnt, because one cannot tax inactivity.
Our analysis supports a considerable increase in alcohol t.ixes, but
changing any tax leads to changes in inefficiencies and inequities.
Decisions on the right level of the tax and the associated inequities
and inefficiencies is a task that falls to uur political institutions. We
hope that our work will contribute to more informed decisions.
6Z806M0Z

4
The Costs of Poor Health Habits
earlier, he will pay fewer taxes for collectively financed nursing home
care, Medicare, and Social Security. In other words, he will pay lower
"taxes on eamings" that support nursing home care and retirement
pensions.4 Yet he may benefit as much as, or more than, Jane from
those programs. If John kills himself in an automobile accident, how-
ever, he may have paid into Social Security and not collected any
benefits. Then, indirectlv, Jane gains financially from his premature
death.
Collectively financed programs and taxes on earnings are not the
only sources of external costs for smoking and heavy drinking. Al-
though there is considerable debate about the magnitude of effects
for "passive smoking," Ihe Surgeon General has estimated that 2,400
deaths per year result from breathing air filled with tobacco smoke
(USDHHS, 1986). These lost lives are another source of external costs.
To the extent that passive smoking generates health care and other
collectively financed costs, a portion of those costs is also paid by
nonsmokers.
For heavy drinking, other sources of external costs are loss of inno-
cent lives and property damage caused by drunk-driving accidents,
and other crimes committed "under the inFluence." Some of the
property damage is the drinker's, and many drunk drivers are their
own victims. We do not consider those costs (or the costs of passive
smoking within families) as external' Although they are part of the
total costs to society, by our definition they are internal costs to the
drinker.
To return to our example, if John's accident claims lives other than
his own, it imposes very high external costs.F No one knows exactly
how many auto fatalities are caused by drunk drivers, but research
suggests the percentage is large. A study of 44,000 fatal accidents
indicates that 42 percent of the drivers involved were intoxicated
(USDHHS, 1987, pp. 8-9).
Drinking is implicated in many other crimes that generate high
external costs from properly loss and damage, as well as from injuries
and death of victims. There is some controversy about the drinking-
crime nexus, but statistics show that many crimes other than drunk
driving are committed under the influence of alcohol (ibid.). These
crimes too impose costs on the criminal justice system.
Regardless of what is known or not known about how smoking,
heavy drinking, and lack of exercise affect health and well-being, it
is possible to measure external costs. The nature and dimensions
of these costs provide a strong economic justification and political
An Overview
5
rationale for government (and private) efforts to curb these habits.
The costs also, indirectly, provide evidence about how these poor
health habits affect health and longevity.
Estimating the External Costs of Poor Health Habits
An enormous amount of research has been done on the (variously
defined) costs of smoking, less on the costs of drinking, and much
less on the costs of exercise, which is a relatively new area of interest.
Widely varying estimates of these costs have emerged. In the case of
smoking, the estimated annual costs have ranged from $50 billion to
$66 billion (in 1986 dollars).' Apart from case studies on the costs of
alcohol abuse to Individual corporations and industries, only two
comprehensive studies of drinking costs have appeared so far. One
(Berry and Boland, 1977) estimated that costs in 1971 were just over
$85 billion [(1986 dollars)]; the other (Harwood et al., 1984) estimated
that in 1983 costs were $129 billion /(1986 dollars)]. No comparable
figures are available for lack of exercise.
Some differences in cost estimates arise because different studies
use different data and make different assumptions. Other differences
result from the fact that studies ask different questions. (These factors
are discussed at length in Appendix A.) We address two questions
here: (1) When an individual decides to smoke, drink heavily, or not
exercise, what are the lifetime external .osts-that is, by how much
does society subsidize these habits7fl (2) What drives these costs?
To estimate the lifetime external costs of these bad habits, we con-
sidered how they affect life expectancy. use of collectively financed
programs, and taxes on earnings. For smoking, we also included
costs of fires caused by smokers, and for drinking, the costs of drunk
driving-lost lives and property damage-and crime. Table I-1
shows the components of the external costs.
Our study utilized a number of data sources, primarily the RAND
Health Insurance Experiment (HIE) and the National Health Inter-
viewSurvey (N1fIS). The fflE, a randomir.ed trial of alternative health
insurance arrangements, was our primary data source for people
younger than 60. Families at six sites participated in the study from
1974 to 1982. The HIE data contain a wealth of information on habits
and medical reasons for use of care for 5,800 people. The HIE did
not enroll anyone aged 62 or older. Fur information on people over
60, we used data from the 1983 NHIS supplement, which was admin-
64806S480Z
