Philip Morris
Pm21 Print Target: Opinion Leaders, Active Moms Responsible Marketer / Tobacco Janet Wants to Make It Stick.
Fields
- Type
- ADCO, ADVERTISING COPY
- TRAN, TRANSCRIPT
- Area
- CHAIKIN,KAREN/OFFICE
- Characteristic
- MARG, MARGINALIA
- Named Organization
- Philip Morris
- Pmusa, Philip Morris Usa
- Named Person
- Rodriguez, J.
- Document File
- 2080154654/2080154774/Press Materials
- Litigation
- Feda/Produced
- Master ID
- 2080154705/4709
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PM21 PRINT
TARGET: OPINION LEADERS; ACTIVE MOMS
SUBJECT: REPSONSIBLE MARKFTER/TOBACCO
HEADLINE: Janet wants to make it stick.
COPY: The "Under 18, No Tobacco. We Card" sign that is. As a major
sponsor of the "We Card" program, Philip Morris U.S.A. sales
managers like Janet Rodriguez help provide retailers with the tools
and training they need to spot fake IDs and uphold the law. "We
Card" is just a part of Philip Morris U.S.A's comprehensive effort
to help prevent youth smoking. For the whole story, visit
philipmorrisusa.com/ysp. Working to make a difference.
TAGLINE: The Philip Morris Family of Companies
