Philip Morris
Asian Focus Groups
Fields
- Author
- Marden, R.
- Site
- N548
- Type
- EMAI, E-MAIL
- Litigation
- Feda/Produced
- Copied
- Callahan, K.
- Walls, T.
- Recipient
- Norgay, D.
- Area
- MARDEN,ROY/COMPUTER FILES
- Date Loaded
- 15 Aug 2002
- UCSF Legacy ID
- nat75c00
Document Images
2078211561
From: Marden, Roy
Sent: Thursday, September 30, 1999 9:15 PM
To: Norgay, Dhamey
Cc: Callahan, Kevin; Walls, Tina
Subject: Asian focus groups
At a presentation earlier this week of the results of the Asian community focus groups several
points came out strongly,
most especially, that good corporate behavior involves showing the community that we know they
exist. To that end, they
identified 4 specific examples of how this could be done:
1. Ads in ethnic papers
2. Donate $ to community groups
3. Sponsor college scholarships
4. Sponsor ethnic festivals
After you return let's discuss some of these in the context of our new responsibilities.
Thx.
1
