Tobacco Documents Online

• New York 6272J 7362018 Boston 1677Y26fi2f21 164gg L aAser Raad, Suif e 312 Southfak4 M14N/34 (810135L9120 1810)3519116 Benver 008617152 LusAngeles Chicago Phfladefphia Senfranciscn 12131993-0111 (312) 5G947131 (21.q 56849.A7 1Q19 543J36! Ballas Washington Houston Miami 1214 6449696 (20Z) 3937110 013/7831635 (30y^ 5763587 HarHard Sangiego 12031953-1889 (67$' 5447860 Traascript 0 • DATE TIME STATION LOCATION PROGRAM August 24, 1996 10:00-10:30 PM (ET) WXIN-TV (FOX) Indianapolis Fox 59 Nightcast David Hardy (Philip Morris Attorney): They're going to stay tough and we may not win them all, but I think we will win most of them. Cheryl Adams, co-anchor: Big tobacco claims victory, but is the cigarette pack half full or empty. The tobacco industry is celebrating a split decision this weekend. A big win in court but a potentially bigger loss in the world of sports. In tonight's top story Fox News at 10, Russ McQuaid, tells us the legal sunshine may be overshadowed by storm clouds from the White House. Russ McQuaid reporting: An Indianapolis jury ruled that Richard Rogers had only himself to blame for his inability to kick a life long smoking addiction and rejected his widow's claims that four American tobacco companyies, through negligence and faulty products, caused Roger's death from lung cancer. David Anderson (Jury Foreman): However, we felt that the evidence did show a degree of negligence on the part of the cigarette company. Hardy: I'm not at all discouraged by the fact the jury said they found some fault on our part; we'll take a victory. Thank you. McQuaid: That court victory was a high point on an otherwise tough day for tobacco, as President Clinton announced new rules that would ban, among other things, advertising of cigarettes on billboards near the nation's schools, and tobacco advertising in magazines, like Sports Ilustrated. -Sports like auto racing would also be a hard hit because from Indianapolis to Booda Fest (sp) you can not turn a hot lap or go deep without cigarette money lurking somewhere in the background. MalnialsuppBMbyYideoMunnormgSerci[elmaynnlybeusedfarmt@rnalreNew.anzlysuorreseeNc Anypubbcafion,redmzdcsslarpeh&dupbYfurpmfnufurbiddaa. Fora videntasseflefNlaraud'mwsseftehedrolufthisnewssegment canfact yomnezrettVMSOffse,

VfOEO MON(TORtNG SERVICES OF AMERICA, INC • Page: 2 It is estimated that tobacco companyies will spend one hundred and ninety-four_million dollars sponsoring sports this year, but new rules could send future deals up in smoke while the struggle over smoking continues. Unidentified Male: It is a battle worth fighting. It is a battle that is going to be won. McQuaid: Tobacco took a big punch in the nose but rallied for a victory. Russ McQuaid, Fox News at 10. Adams: If the new federal rules survive a court fight from the tobacco industry, they would go into effect during the next two years. _ _ # # # 9