Philip Morris
Transcript Inside Opinion
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- Brachtl, M.A.
- Carter, G.
- Clinton
- Insana, R.
- Pilon, R.
- Rogers, I.
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- Carter, G.
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- Goodkind Labaton
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- RJR, R.J.Reynolds
- Salomon Brothers
- Trial Lawyers Assn
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Tiaescript
DATE August 26, 1996
TIMS 12:00-12:30 PM (ET)t
NETWORB CNBC :
PROGRAM Inside Opinion
I
Ron Insana, anchor: ,
Well, tobacco c~ompanies may be breathing a sigh of
relief. On Friday, i,a jury found in favor of tobacco
companies in the Ro~~rs case tried in Indiana. And the
wall Street Journal is reporting that a legislative
proposal aimed at solving the tobacco dilemma is
circulating these days on Capital Hill. It would protect
cigarette companies from liability suits and federal
regulation for fifteen years. In return, the tobacco
industry would give billions of dollars, some estimate more
than one hundred billion, to a special fund that would
reimburse states from tobacco-related health problems. It
is unclear however, if the White House or the Food and Drug
Administration wouldlagree to terms of this particular
proposal. ;
Joining us now fo discuss the latest developments in
the tobacco patch, Diana Temple who follows the industry at
Salomon Brothers. Slue joins us from Salomon Brothers
trading floor in NewlYork.
Martis Ann Bract4tl partner at Goodkind, Labaton, she
has filed some five suits in New York against tobacco
companies. She joins us from mid-town Manhattan. And from
Washington is Roger Pilon, he is of the CATO Institute.
I thank you alllfor being with us.
Diana Temple, i4 I may start with you first, the
tobacco companies on Wall Street, their stocks obviously
responding positively, as you suggested last week they
might in the wake of Ithe Rogers decision. Does this
counter notion amongUnvestors that the Grady Carter case,
the one in which the ~laintiff actually won, represents a
sea change in the way tobacco liability cases will be
decided going £orwardl?
i
Diana Temple (Salomon4 Brothers): I think this was a major
victory and I think t e defense was a lot stronger,
focusing on simple ch~ice. It was interesting that Mrs.
Ivan Rogers had quit 'smoking during each of her three
pregnancies. And thie was a jury ot five women and one
man, and I wonder if they did debate the question if she
could quit, why couldn't he? I think this is a very
i
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important win. I'mjstill concerned about the Florida cases
because you can be pne percent guilty in states like
Florida.
Insana: Alright, Me. Brachtl, what's your take on all
this. You as I said, have five suits that will be filed in
New York state. Wh4t did you make the of the Rogers
decision on late Friday?
Martis Ann nrachtl (Goodkind, Labaton): I, too, am very
pleased about the Rdgers decision. I think it's a very
good sign for the cases by injured people against the
tobacco companies arid I'll tell you why. The big
difference between t-+he Florida case and the Rogers case is
this: in Florida, for the very first time, the jury was
allowed to see thos~ internal secret tobacco documents that
talk about the addi'qtive nature of tobacco. And that jury
came back with an awllard against the tobacco companies.
Now, the Rogers jury was not allowed because of
certain procedural r~asons, to see any of those internal
incriminating docume ts. Nonetheless, that jury came back
and while they did find that the tobacco companies were not
liable, they did a v) pry very unusual thing: they made a
public statement in the open court room that was repeated
in press reports tha~ said they wanted to be very sure that
nobody construed the~r verdict as supporting the tobacco
companies. In fact,,they said, that they found that the
tobacco companies were negligent. However, they were
required under India law, t not find the tobacco
companies liable bec~use in Io ndiana the comparative
negligence law is such that unless a defendant is more than
fifty percent liable',they have to be found not liable--
Insana: Alright, let me stop you there and I'll go back to
Diana for a minute. iDiana, clearly, the statutes from
state to state and 14 all the various interpretations
differ widely. Given that Florida is going to be home to
at least two hundredlcases going forward, could that be a
more problematic env~'lronment for tobacco companies than
Indiana. ;
Temple: I think the;core issue here is the societal
warning against smoking. There's really no other product
like it where one's parents, one's teachers, one's
physician, warns one about the dangers of the product, and
then people are now claiming that they did not know that 0
the product was dangeirous. v
v
Insana: Alright, Mr.1 Pilon, can I get you in on this? 2 p
know you have a slighply different point of view than both ~
our other guests. Wh~t do you make of all the hubbub 0')
that's going on rightinow? .P
i
Roger Pilon (The CATOlInstitute): Well, I think that Diana
early on put her finger on precisely the issue, namely the

AUG. -28' 96 (WED) 10:15 VMS NYC NEWS
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issue of individua
Mr. Rogers as a c
cigarette butts.
They were smoking.
companies are to be
to a person who vol
at the heart of the
turned on its head
for engaging in vol
individuals.
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responsibility. In the Rogers case,
i.ld began smoking his parents unused
here were his parents in all of this?
This idea that the companies, tobacco
held liable because they sell a product
ntarily buys that product, is precisely
problem today. Our tort law has been
nd we have companies being held liable
ntary contractual relationships with
Insana: Now, Mr. ilon there's also, though, the notion
that they withheld ritical information that they
themselves culled o er years of research and then hid that
from the public, ma ing it less than an equal contractual
relationship betweei} two consenting parties.
Pilon: This line o
people did not beli
from time immemoria
in this society? D
General's warning fo
continue to smoke.
their bodies that ma
mistakes in life.
argument invites us to believe that
ve that smoking was potentially harmful
I mean, really, are we all children
we have--we have had the Surgeon
r how long? Since the '60s, and people
eople will continue to put things into
or may not be good for them. In a
free society, they o ght to have a right to do that. This
is precisely what th's kind of litigation and the kind of
legislation with whi h you led off this show is all about.
It is about preventi g people from being free and making
Insana: Ms. Brachtl, your take on that?
Brachtl: Yes, thanklyou. it's interesting to me what both
of the other guests say about choice. They say it's a
matter of choice and it's an issue of choice. Tell me,
what kind of choice an a twelve year old child exercise
about whether or not to smoke something that is presented
as being sophisticat d and cool, and nowhere are they told
that it's addictive.
Temple: I think the are. They are warned--
Pilon: This is absol te nonsense. A twelve year old child
can make that kind of choice.
erachtl: Oh, really?
Pilon: Yeah, really. I have an eleven year old child; he
makes that kind of ch ice. I mean really, are we to
suppose that people, ven--but of course you're not
limiting it to childr n, you're going right up to adults.
You would have the FD regulate all of this I expect, and
you would hold adults as immune from responsibility for
their own actions in order to reach the deep pockets of the
tobacco company_ ~

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Insana: Alright, M I s. Brachtl--
Brachtl: Let me fifnish this. Ninety percent of people
that smoke start wh(en they are teenagers. The tobacco
companies to this d~Ly, if you ask them, they will say what
they said in 1994 that--
Temple: People also engage in sex at a very young age--
Brachtl: Nicotine is not addictive. And in the face of
the tobacco compani'es, representations that nicotine is not
addictive, people cannot make a free choice. And a ten
year old, and an eleven year old, and a twelve year old,
cannot exercise free choice--
~
Insana: That is th4 nanny state run amok--
Brachtl: Especiall~ when the tobacco companies have that
knowledge, have theltests, and conceal it.
Insana: Diana Temp]ie, you were saying, we did not quite
hear you.
corporation.
Temple: Well, peopl engage in all sorts of risky
activities at a youn age, including sex. And people are
warned about the danlers, but--
Insana: Sex isn't exactly a product, though, Diana, is it?
Temple: It's a risky behavior.
i
Insana: I mean it can be in some places, I guess, but it
is not a risky behavior that is being sold to you by a
I
pilon: There are all kinds of risky behavior that are
being sold to you by~ski companies, by hang gliding
companies, by bungy-iumping companies. And of course, the
risk free mind set w uld have a11 of that regulated so that
the government would~tell you when you can and when you
cannot take those ki~ds of risks. I mean this is a flight
from individual respqnsibility of monumental proportions.
i
Insana: Okay, I hav' to take a break on that note_ When
we come back, a little more smoke, a little more fire. On
Inside Opinion. Stayl with us. (Commercial break)
I t t~ t x+ t
Insana: We're back on Inside Opinion. Talking about
tobacco and some legi6lation that could be coming from
Capital Hill that mig~t give tobacco companies immunity
from lawsuits and federal regulations for fifteen years.
Mr. Pilon, befo're we get to that, I just want to ask

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you a quick questi4n. You had argued rather stridently for
freedom of choice.i Other people wonder why they should be
forced vis-a-vis their insurance premiums to pay for the
voluntarily contrac~ted illnesses of others. They don't
really have much of, a say in it but they have to pay higher
insurance premiums"t least some assert that--because
people contract lunl cancer from activities like smoking.
why should other pePple be subjected to those freedoms that
you hold dear?
Pilon: Well, first;of all I don't think that I argued
rather stridently a$ you put it, for freedom of choice. I
think I argued rather forcefully for freedom of choice.
And indeed, that one should have one's defense of freedom
of choice characterized as strident, is a mark of the
current debate going on in the country today over this
issue.
Now, with resp ct to the issue that you have just
raised, people shou~dn't be forced to do so. Indeed, in a
free society, we wo~ld have much freer insurance
arrangements than we have today in the kind of socialized
insurance arrangeme s that every state regulates across
this country. You iuld have companies pricing themselves
so that you could harre much more for example of a selection
with respect to companies insuring non-smokers versus
smokers, and so on an,d so forth, and the premium structure
to reflect that.
I am not a smoker. And I am not here to promote
smoking. I am here ~o smoke freedom of choice. And if
people want to smoke; that is their business. It is not my
business. It is notithe government's business. And they
should pay the consequences for it, not asking me or the
government to pay the consequences for that choice.
Insana: Alright, speaking of government, Diana Temple,
Wall Street Journal eporting today that there are
circulating on Capit~l Hill some pieces of a draft
legislation that woul~d grant immunity for fifteen years to
the tobacco companier for further liability lawsuits and
such, providing that they pay back the states, I guess up
to a hundred billion dollars to cover health-related
illnesses associated ~ith smoking. How likely is that
trial balloon to go fprther than just the morning
newspapers?
~
Temple: I think it c happen eventually but right now
President Clinton it' my understanding, is fairly opposed
to that sort of propo'sal. The key thing is the
comprehensiveness of it, and whether it would encompass all
litigation. If it doesn't include all litigation, I think
the industry will have a very difficult time with it.
Insana: Ms. Brachtl~l there's some discussion that even if
it didn't cover past lawsuits, the legislation would cap
the damage awards to ~hose who are currently litigation

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against the tobacco~companies. Probably wouldn't please
you too much.
Brachtl: No, no it;sure wouldn't. I'm tremendously
concerned about thejprospect of this legislation. I mean,
look at it really. 'Look at the timing of it. We're at an
unprecedented cross-roads in American history. The tobacco
companies are so vuinerable right now. There are class
actions pending against them in ten states; the first jury
ever that was ever e.llowed to see those secret internal
documents came backiwith a verdict against the tobacco
companies; you have Attorney General lawsuits; you have
President Clinton'sibill that hopefully will limit
advertising to children; you look at the vulnerable
position that the tqbacco companies are in and now we have
this legislation. A'nd who's sponsoring this legislation?
The Republicans. And who are the Republicans? The single
largest source of Re ublican campaign funding comes from
the tobacco company ~nd that worries me. And the other
thing that concerns me--
Temple: And the tobacco companies get money from the Trial
Lawyers Association--
Insana: Alright, excuse me, Ms. Brachtl, I just need to
switch gears here. I've got about fifty seconds left.
Diana, I just need to come back to you for the money side
to this. The stocksiare up today; you said they'd bounce
if the Rogers case went the way it did. What happens now?
Temple: Well, I thi~'k we're in for a period of volatility.
we've got four trials between now and year end, so I think
it's choppy seas for'.~a while. I'm neutral on Philip Morris
and Reynolds.
Tnsana: Alright. ijhave to stop there. Diana Temple
thanks for being with us. Thanks also to Martis Ann
Brachtl, partner at Goodkind, Labaton, and also Roger Pilon
of the CATO Institute.- Thank you for joining us as well.
# # #
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