Tobacco Documents Online

• • • AUG-25-86 SUN 1Di24 -The Rogers verdict, coming on a day when Clinton signed into law historic limits on the market- ing of cigarettes to minors, took on great importance as the indus- try wondered whether the nde of opinion in U.S.coutvrooms has tutned against it. Cigarette mak• ers long had boasted they had never paid a cent in health-relat- ed suits brought by smokers, A Florida jury earlier this month awarded 5750,000 to a man who got lung cancer after d4 years of smoking. It was only the second time a jury has ruled against the industry. The first verdict was overturned on ap- peal. Tobacco stocks plunged after the verdict and have failed to recover, as they have after past legal setbacks. The tobacco companies had not waited for Clinton's decision declaring tobacco an addictive dtvg 'fhe industry launched its challenge Aug. 18, the day the U.S. Food and Drug Administra- tton regulations were proposed. Within hours, lawyers for Philip Morris and R.J. Re nolds-an- nounced they Krou flle suit in federal court - in North Caroli- na, the heart of tobacco country. Since then, other cigarette makers have joined the case, and separate challenges were brought in the same court by the smokeless tobacco industry, ad- vertisers and convenience stores. U.S_ District Judge William Osteen held off action until the FDA rules became final. But he has scheduled a hearing for Monday. P, 16 l& -KV

• i ASSG-25-96 SSS" tflt24 ATLANTA JOURNAL L QOG 2 4 1996 CONSTITUTION TobaccoS - firms win cancer suit .Not guilty? The jury rejected a bid by a smoker's widow to hold cigarette makers responsible. By Thomas Wyman ASSOCIATED PRESS (~ 1 ndianapolis '-l A jury Fri- day found cigarette compa- nies not responsible for a smoker's cancer death, a break for the tobacco industry, which lost a similar lacssuit this month and faces tough new fed- eral regulations imposed by President Clinton on Friday. After 16 hours of'delibera- tion, the state court jury reject- ed claims from the widow of Richard Roeersthatthecompa- nies were to blame for his life- time of smoking, which began at age 5 and ended with his death in 1987 at 52. '1'he suit, which had sought at least 5424,000, claimed Rog- ers. an attorney, was addicted to cigarettes and that smoking caused his lung cancer. Tobac- co lawyers said Rogers chose to smoke, despite warnings of the potential risks. THE NEW TORACCO RULES The FDA aims to cut In half teenage smoking within seven years through far- reaching restrictions. Here are the highlights:  Tcbacco advertising in maga- zines read by a signifi- cau number of mv ors must be black-and-white, text-only. 0 Tobacco billboards must be black-and-white. text- only - and no billboards at all within I,OOO feet of schools or playgrounds. • Cigarette txand-rknrtte sponsorship of sporting events, teams and race cars wfll be b3rv ed (effective in tm years) ahhough corporate sponsorship could continue. In No brand namas on products like hats and T-shirts. 1 Prohibit single-dganette sales, "kiddie packs" and other gimmicks.  Require photo identifi- cation with proof'of age, for e+ery sale (beginning in six months). P. 15 V V ~,~ ~~ ;