Philip Morris
Philip Morris Gary Black Conference Call on Rogers Verdict
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- Named Organization
- 44 Liquor Mart
- 5th Circuit
- Amer, American Tobacco
- Blue Cross Blue Shields
- Bw, Brown & Williamson
- FDA, Food and Drug Administration
- Federal Register
- Financial Times
- Fl Supreme Court
- Lig, Liggett
- Lor, Lorillard
- Medicaid
- Ms Supreme Court
- P+L
- Philip Morris
- Pmusa, Philip Morris USA
- RJR, R.J.Reynolds
- Shb, Shook,Hardy & Bacon
- Wall Street Journal
- 5th Circuit
- Named Person
- Avery
- Black, G.
- Broin
- Carney, J.
- Carter
- Castano
- Cipollone
- Clark
- Clinton
- Conner, J.
- Engle
- Esteem
- Geiger
- Godlstone, S.
- Hardy, D.
- Hulin
- Latham
- Lebow, B.
- Patterson
- Pitts, J.
- Reynolds
- Rogers, R.
- Ronan, M.
- Simpson, O.J.
- Skruggs, D.
- Townsend, D.
- Wallerson
- Watkins
- Wilner
- Black, G.
- Litigation
- Mile/Produced
- Site
- N922
- Date Loaded
- 18 Feb 2003
- UCSF Legacy ID
- wdx60c00
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think he can do both, because they are only two weeks
apart. My guess is he's going to go up against Liggett
again. Because you don't want to go up against
Reynolds. Reynolds, of course, has got all the great
attorneys that have done him well over the last, you
know, thirty years. Liggett because they are not
really in the best of financial shape. They might not
have the management team that you would want. I would
think that Wilner, if he's smart, he is a smart guy,
would rather go up against Liggett than Reynolds.
That's all that I really have to say. one final point
I would make about Rogers is that most people were
expecting it to be a hung jury. And I can't emphasize
enough that in talking to the jurors there was nobody
on this jury that really even seemed close to saying
we should give money to this plaintiff. I thought it
was a great...a well run case by (Shook,Hardye Bacon),
who seemed to take the lead on this. I think they put
up much better witnesses than Brown & Williamson did.
I think the documents, obviously, are the important
issue going forward. But one of the big things that
you're going to see...two big things that I think will
change going forward is, one, I think they will be
able to put people up on the stand, and talk about the
documents and try to at least put context around or at
least diffuse them and challenge them. The second
thing...I think we saw David Hardy do this in closing
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domestic tobacco at about 80 dollars a share. Now with
Philip Morris U.S.A, if you back out the corporate
expense is about 3.7 billion dollars. So you take the
3.7 billion dollars. You get 830 million shares. That
mean that each multiple point is worth about $4.50. So
if I start with the $80, and I say, OK, if you could
somehow get the marketer to put a five or six multiple
on the domestic tobacco instead of the one multiple or
two multiple that is there right now. That's the same
thing as saying that I' d be willing to give up 67 0
because I'm putting two points on domestic tobacco
now, where it really should be six or seven. That's
saying that I would be willing to give up 67% of my
domestic tobacco profits in order to get rid of all
this litigation. So I think there is a lot of room, is
my point. I think that the money that is available
could be substantial, and everybody would go away
happy. Because you could finally get rid of this
litigation. Now a lot of people have asked us what our
numbers on that, if you would look at what is domestic
tobacco. What is the company worth if domestic tobacco
is worthless? At Philip Morris it's about 81 dollars.
For Reynolds it's about 22 dollars. So we can send
back of people are interested.
On the FDA. You know we don't believe that the
FDA has any leg to stand on. There are two issues, and
we've talked about them both in the past. One is the
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these stocks for years have always said it would be
great if Philip Morris could trade at a market
multiple. Yet I think the chit on the table where you
could say, I'm willing to accept legislatively some
FDA jurisdiction on some issues in return for some
language in that-same -legislation that basically
forever says you can't sue the tobacco industry
because we do want to stay in business. And that is a
big difference between this and asbestos. Because with
asbestos, obviously, you had substitute products. With
tobacco you can't ban it because people are still
going to smoke. -
As far as the litigation calendar. There is
something -new that we haven't really told people
about. We just really heard about it last- week.
September 9th, there,is a tobacco trial that starts in
Louisiana. It's called Hulin. It's versus Brown &
Williamson. It's somewhat different, though, than your
typical tobacco trial. Because it also involves
asbestos. Apparently Hulin was exposed to asbestos and
he also smoked. He says_he's got lung cancer, so he's
suing both, one asbestos company and Brown &
Williamson. But it's probably something that we should
look at. In the past, you know, people haven't really
thought too much about these type of cases, because it
seems like with the Lourillard filters, people just
kind of say, that's not really a tobacco case. I think
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focus on. Because you're going to have this big fight
about whether you can get Brown & Williamson documents
introduced against Liggett. Again, I would take the
view that you can probably can under state of the art,
if your competition was doing these scientific
studies, the court can say, you knew or should have
known about these same type studies. But I think it's
up to the attorneys for Liggett, obviously, to say,
well, you know, just because one person at Brown &
Williamson thought this, it doesn't mean that we
thought this at LiggAtt. And what you would do is
you'd put your own person up on the stand, and
basically talk about what types of studies you were
doing. And try to show that you did not believe that
nicotine was addictive. And you give all the data that
we all know. And that we saw in Rogers. One out of two
people quit. 90% of people quit without professional
help. So I think that would make a world of
difference, versus what Brown & Williamson did in the
Carter case. Then there is also a second trial,
another Wilner case in November. November 4th. It's a
case called Wallerson versus Reynolds. Wallerson is
actually the_personal representative of Jane Conner.
Now Jane Conner was a 40 something woman who died,
allegedly of_lung cancer. And she left, I think, two
kids. Talking with some of the folks in the industry
about which case Wilner would rather do...I don't
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44 liquormart decision. That basically says you can't
take away somebody's first amendment rights. If there
is a viable alternative, and you can't take it away,
unless you can show definitively that you are
restriction or your ban is going to actually
accomplish your stated objective. Which in this case
is to get kids not to smoke. And there is nothing in
the FDA documents that shows that if the FDA is
successful that it would basically work in getting
kids not to smoke. So the question becomes why did the
FDA do it, then, if obviously it's going to get
blocked in court. And we've heard that Judge Esteem
from North Carolina, a Republican, is going to have,
kind of like a status meeting today on the case to try
to figure out where's going to go in terms of amending
complaints, and giving a time table to as to when he
might rule. Because obviously come Wednesday, when it
gets published in the federal register the industry
will file for a preliminary injunction. Probably on
Wednesday. So I think_ the reason why they did this
was, because, again, they wanted to get something on a
table. Clinton is using it as a campaign issue,
obviously. I think that if you get something on the
table maybe people-would start trying to actually be
serious about negotiating some sort of solution. And,
again, it fits into this whole idea of a settlement. I
think this is a great opportunity. People who follow
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time, people hear about these settlements, and then
everybody starts suing. What I think the industry
would like is there to be some legislated settlement
where, for example, you could say, we're willing to
accept a lot of the FDA provisions if its part of
the...let's use for example, the 1997 tobacco
Education and Awareness Act. But we want to stay in
business. And in return for accepting of these
requirements, we would like there to be some pre-
empting language. Similar to like the_'_Black Lung"
legislation from about 15 years ago. Which the coal
miners...the odors of the coal mine got introduced.
They were able to stay in business, and people would
not be able to sue the tobacco industry anymore. I
think, though, that that would really only preempt
future litigation. And it wouldn't take care of all
the past litigation, unless you were to try to make
that legislation retroactive. So I think you'd need to
convince the courts to basically say that anybody who
has been exposed to tobacco up until the point of the
legislation, would have to be part of a mandatory
class action. And those are rare. You usually see
mandatory class actions when there is limited funds
available, which usually means bankruptcy. But I think
the industry would be willing to accept some kind of
settlement if it was a legislated settlement as
opposed to something like Ben LeBow did, which was to
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three people full time working on it. That doesn't
really pay the bills, is my point. However if you can
win, and he says he's going to do one a month. If he
can win...let's say he does twelve of these next year,
and let's say he can win, you know, if he feels he can
win half of them, and then, you know, again, looking
at present value next year, $180 times six, that's
like a million dollars. It still kind of barely pays
the bills, if you want to think about lawyers. And
maybe it does...for two associates and maybe Wilner,
that's not really a bad pay day. I think the real
money comes in if you can somehow consolidate these
cases. You know we have all talked about class
actions, and we've all talked about how the Castano
ruling in the Fifth Circuit kind of, you know...would
send a signal that the courts don't want to have Class
Actions. The problem is that in Florida you've got
kind of the opposite approach going on. Most people
are aware by now that the Florida Supreme Court
decided to allow the Broin Class Action, which is the
flight attendant Class Action to go through. Even
though it's got the same manageability problems that
Castano had. It's a lot fewer people. There are only
60,000 flight attendants, instead of 50 million
addicted people in Castano. Really it'll be
interesting to see what the Florida Supreme Court does
with Engel. Because with Engel you've got potentially
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Operator: Mr. Geiger you may ask your question.
Geiger: Can you give us your perspective on this plaintiff
proposal in terms of the likelihood that goes forward,
with give or take on both sides, and what are the
potential....(difficult to hear part of question). I
realize it's very early in the game.
Gary: I mean this proposal that's in the paper today. There
is a 0 chance of it occurring. I mean 0. It's a
plaintiff proposal that was concocted by Dicky Skruggs
and six Attorney Generals. And you know, in talking to
the industry, again, everybody would like there to be
some legislated solution. You know Steve Goldstone
said back in March in the Financial Times that he
would like there to be some legislated solution. I
think that this specific proposal that you see in the
paper, there is a 0 probability. However I think it's
a trial balloon. I think that if there is going to be
a settlement. And this is why people should really
think about mathematically what tobacco stocks are
worth right now. And I think if you're going to have a
solution now would be the time when the industry would
be willing to come up with something, and agree to
give up something such as the FDA. They have a very
strong position on the FDA,_contrary to what the press
would say. Because the court precedent would say that
44 Liquor Mart, would stop the FDA from being able to
take action on the advertising issues, on the
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Morris, because of the international growth, and
because it just spits out so much cash flow that it
doesn't know what to do with it, so it just gives it
back. Then what you really...and I think that
investors are going to start doing this with Philip
Morris as the settlement discussion stuff heats up.
What you really then should do is come up with a
lesser of settlement expected value, or damages
expected value, and take the lesser of it and subtract
it from the fundamental value. When you do that using
as worst a case as you can come up, they're going to
come up with at Philip Morris and most of these
tobacco stocks are just tremendously under valued.
Because people are basically assuming domestic tobacco
is worth nothing right now. And that's just absurd
because this industry is not going to be allowed to go
bankrupt given that it generates 17 billion dollars,
which is about 11% of the U.S. corporate tax bill-
Philip Morris is the largest tax
payer in the country. They're not going to be allowed
to go bankrupt. People are still going to have to
smoke. They're not going to allow a black market to
start taking over the streets where they sell
cigarettes out of the backs of vans. So I think that
the odds of a settlement are relatively high, almost
perversely, as someone said to me over the weekend,
almost perverse, it would have been better if they
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have all-these factors replicate themselves in every
one of these trials. And you're going to have the
lawyers basically say the documents are unimportant so
ignore them again. And you're not going to have jurors
going into the jury room thinking that Brown &
Williamson and American Tobacco are one and the same.
I think it actually will do some good at getting the
industry to say, well, perhaps, maybe, we should
really think about how we can go about getting all
this litigation to go away once and for all. And I
think now is the time when they will do it. Because
you've got this FDA proposal out there circulating.
The industry's got a very strong position. And you've
got a judge_who's from North Carolina who's going to
decide this issue. I think you could make a trade. And
somehow convince investors that the litigation is not
going to hurt you again.
Operator: At this time there are no further questions.
Gary: OK. Thank you very much everybody.
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