Philip Morris
Philip Morris Gary Black Conference Call on Rogers Verdict
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- RJR, R.J.Reynolds
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- Avery
- Black, G.
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- Carney, J.
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- Conner, J.
- Engle
- Esteem
- Geiger
- Godlstone, S.
- Hardy, D.
- Hulin
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- Lebow, B.
- Patterson
- Pitts, J.
- Reynolds
- Rogers, R.
- Ronan, M.
- Simpson, O.J.
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- Townsend, D.
- Wallerson
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- Black, G.
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2077409572

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PHILIP MORRIS
GARY BLACK CONFERENCE CALL
ON ROGERS VERDICT
AUGUST 26, 1996
Gary: Thank you. I have with me today, Melissa Ronan, who is
our legal consultant. Most of you probably enjoyed
reading her accounts of the Rogers trial as it went
along. What I'd like to do is talk about the verdict,
what it means. I want to distinguish between Rogers
and Carter. I want to talk about this notion of a
settlement. And whether the one that's outlined in the
Wall Street Journal today has any merit. A couple of
minutes on the FDA. Go over the litigation calendar
coming up. And leave most of it for questions and
answers. On the Rogers verdict, obviously the industry
won the case. The vote was 6 to nothing on strict
liability, and 6 to nothing on negligence. We talked
to one of the jurors, Julie Pitts, who was the
cardiologist's wife. She said it was 6 to nothing from
the outset. There was no disagreement about which way
they should go. They got through the strict liability
claim really quickly. And that's what is meant that
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domino effect:" When we talked to Julie Pitts, she
said the same thing. She said, "That's a hypothetical
question. I can't answer that." So I think that when
the press is saying that things would have been
different if the documents had been introduced, I
think that's stretching it just a tad. The other thing
that I would talk about is just this whole notion that
Indiana was an easy State. Because if you find that
the plaintiff was more than 50% to blame, you have to
find for the defense. It's not an easy state per se,
in the sense that 37 states are just like Indiana. The
13 states that are not like Indiana, what they call
pure comparative fault states, which Florida is one of
them, which we all know. Mississippi and Louisiana are
the other two that you still see a lot of law suits
in. A lot of the other comparative fault states are
states like California and New York, where because of
other wordings of strict liability, and other wordings
of negligence, you just don't have a lot of law suits
because the threshold is very high for plaintiffs to
win. So I wanted to make that clear to people.
Some of the big differences, I think, between
Rogers and Carter...you know with Rogers you had, I
thought, a pro-defendant judge, who at the margin made
a lot of calls that I think favored the defense. You
can't always count on that. For instance when they
tried to introduce some of the Brown and Williamson
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documents here he said they weren't relevant. He
also, in his jury instructions made it very clear to
people that if Richard Rogers knew of the dangers of
smoking and ignored them that he had assumed the risk
of the product. And he made it easier versus last year
where as you know there was a hung jury. So I think
that's different. I also think that if you had Brown
and Williamson documents introduced, or Philip Morris
documents introduced, and people don't know this, but
there were a lot of Philip Morris documents introduced
in this trial. And if people want to see them, we have
a copy of them. I think one of the differences here
versus in Carter, was that you saw Reynolds put
somebody up on the stand. it's kind of like if O.J.
Simpson is accused of murder, he gets up on his own
behalf and testifies. Here you had David Townsend from
RJR get up, and try to talk through some of the
allegations about what the tobacco industry knew back
in the fifties and sixties. And it was...he made a
fool of himself in the cross examination because he
ran back to his bosses, after it was all over, like a
kid who wanted to know if he did good. But I think he
made some points. He said, I work in a department
that's got 550 people in it. Which by itself is a big
size, that means there are a lot of people trying to
improve tobacco, if you will. But he also talked about
some of the things that they've done over the years to
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try to make cigarettes safer. Like basically lowering
the tar and nicotine by 2/3 over the last 30 years.
Like improving the filter. Like improving the wrapping
paper. And, again, if you were to run the Carter trial
all over again, and you were to ask people, "What was
the single biggest thing that Brown & Williamson
should have done differently?" I think the first thing
they should have done taas, in closing arguments say
that Brown & Williamson and American Tobacco are not
the same. But the second thing they should have done
was put somebody up on their own behalf, to at least
talk about the documents, rather than to say, the
documents aren't important. They're musings, that's
the word they used, by a lawyer. And they're not
really significant so don't pay attention to them. So
I think what you need to do is basically confront them
straight-on. And in talking with both Philip Morris
and Reynolds about it, they both agree that that is
what they will do. They are basically taking the
approach going forward that the documents will be
introduced. They may not be Brown_ & Williamson
documents, but they might be Philip Morris documents,
they might_be_RJR documents. And what you really need
to do is take your chances and put somebody up on the
stand. And I think that was effective here. So the
punch line to the verdicts, and there is not really
that much more to tell, except in talking to the one
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first night when they said they were making progress.
They had already gotten_ through that one. They spent
about 11 hours going through the jury instructions,
according to Julie. And there was really never any
debate about whether or not Richard Rogers really
contributed either most or all of his own negligence.
Now the Journal talks a little bit about how they
wanted to have the press conference because they
wanted to make it clear they were not condoning the
tobacco industry's actions. That's not quite the way
we heard it. What we heard is that they wanted to make
a statement that in addition that they didn't condone
the tobacco industry's actions. But they also wanted
to make a statement to smokers that they really ought
to quit. Which I think most people know. One of the
things that I'd like to just focus on is that there
was some talk in the paper today about if documents
had been introduced, like the Brown and Williamson
documents that the jury would have done something
different. And that's not, again, what we heard when
we talked to Julie Pitts. And it's not what we heard
when you listen to the press conference. What we heard
when they said, "If you had seen documents indicating
the tobacco companies knew that cigarettes were
dangerous, would that have changed your verdict?" And
the actual response was, on the press conference was,
°I don't know. It's all tied together. There's a
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basically have a settlement with a group of attorneys,
and it really didn't preclude any of the op-outs.
That's the worst thing is when you start having people
op-out because the settlement is not good enough. That
just invites more litigation.
As far as the specific piece that's in the
newspaper today. I did talk with some people in the
industry about it this morning. And they say, well
that's the plaintiff's view of things, and it's not
anything that the industry would embrace. But, again,
in talking to them, I think that people would love for
there to be some legislated compromise. I think the
sticky points is the amount of money. 6 billion a
year, growing to 10 billion a year is just out of the
question. Second of all, I don't- think they would go
for something that just lasts for 15 years. But when
you start going through the math, and you start
saying, OK_, what does Philip Morris trade at versus
where it would trade if it was looked at just on
fundamentals. I mean you probably have about a 40
million dollar difference in Philip Morris alone. And
that is, of course, on a present value basis. I think
that you have to play with ..... Put it-another way, if
,
N
you looked at all the businesses at Philip Morris, O
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v
except domestic tobacco, and then you back out the o
co
debt, which is about 16 billion dollars, we come up ~
with...the market is valuing Philip Morris, excluding 0
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juror that we've been able to reach so far...they did
spend about 11 hours reading instructions. It was
unanimous from the get-go. There was not a single
person who felt that the industry should be found
liable under strict liability. And there is not a
single person who felt that the industry should be
found liable on the negligence claim. The reason they
called the press_conference is_kind of unclear. In the
press conference they said that they wanted to make it
clear to people that the tobacco companies, you know,
they were not condoning their actions. But we also
heard that they wanted to, and this was also in the
Indiana newspaper, that they wanted to make it clear
to people that they should be aware that smoking
causes cancer. So that's it on the verdicts.
On the settlement. You know I think everybody
would like there to be a settlement. I would like
there to be a settlement. I think if you talk to the
folks, the outside counsel for Philip Morris, they
would like there to be a settlement. I think even if
they admitted it, that the executives at Philip Morris
would say they would love there to be a settlement, if
it could be a legislated settlement. Now a lot of
people say you should never settle because that's how
the asbestos industry went bankrupt. The asbestos
industry went bankrupt because they started settling
one at a time. And once you start settling one at a
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arguments. Rather than take the approach that smoking
does not cause cancer, which the industry has done,
that's the model they've used for years. And actually
in talking to Julie Pitts, she questioned it. Which is
interesting. So maybe they did save one person by
doing that. But I think rather than focusing so much
on that, that smoking doesn't cause cancer, I think
David Hardy's closing arguments, when you say, well
does smoking cause cancer?_He says, we don't know. And
I think that's a much better response. I think that is
the type_of response you're going to get going
forward. Because they can follow it up by saying, if
you smoke, nine out of ten people who smoke don't get
lung cancer. So to focus most of your efforts on the
personal choice issue, and the addiction issue, that
is pretty much what David Hardy's closing arguments,
rather than trying to debate whether or not smoking
causes lung cancer, because you lose a lot of
credibility there.
I'll open it up for questions right now.
Operator: (Instructions)
Mr. Patterson, you may ask your question.
Patterson: Good morning, Gary. The Medicaid suits, and tying that
into the settlement issue. I guess I'm not seeing
anything pulled together there.
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(Technical problem)
I think that you'd want to do something like that if
you were the industry. You'd want to base it on excise
taxes rather than, you know, money that comes directly
out of the P & L. You would have a consumption effect.
Which, again, I think the FDA would like that, if you
could raise the price of a pack of cigarettes from the
FDA's perspective to three or four dollars, obviously,
you know, that would definitely cut down on teen
smoking one way or another.
Patterson: OK. Thanks, Gary.
Gary: Sure.
Operator: Mr. Avery, you may ask your question.
Avery: Gary, the award in the Carter case...what is the
incentive for the plaintiff's attorneys to file for
additional cases considering the time and the expense
it requires to go through one of these cases?
Gary: Wilner...it's a good question. Wilner, you know, he
says he's got three people working full time on this
tobacco litigation, including himself. And he started
this effort about 18 months ago. So he's going to get
$250,000, let's say, two or three years from now.
Because the award is $750,000, and it will take two
years before all the industry's appeals are exhausted.
So let's say that's worth $200,000 or even less.
$180,000 in_ present value dollars. And you've got
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think he can do both, because they are only two weeks
apart. My guess is he's going to go up against Liggett
again. Because you don't want to go up against
Reynolds. Reynolds, of course, has got all the great
attorneys that have done him well over the last, you
know, thirty years. Liggett because they are not
really in the best of financial shape. They might not
have the management team that you would want. I would
think that Wilner, if he's smart, he is a smart guy,
would rather go up against Liggett than Reynolds.
That's all that I really have to say. one final point
I would make about Rogers is that most people were
expecting it to be a hung jury. And I can't emphasize
enough that in talking to the jurors there was nobody
on this jury that really even seemed close to saying
we should give money to this plaintiff. I thought it
was a great...a well run case by (Shook,Hardye Bacon),
who seemed to take the lead on this. I think they put
up much better witnesses than Brown & Williamson did.
I think the documents, obviously, are the important
issue going forward. But one of the big things that
you're going to see...two big things that I think will
change going forward is, one, I think they will be
able to put people up on the stand, and talk about the
documents and try to at least put context around or at
least diffuse them and challenge them. The second
thing...I think we saw David Hardy do this in closing
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domestic tobacco at about 80 dollars a share. Now with
Philip Morris U.S.A, if you back out the corporate
expense is about 3.7 billion dollars. So you take the
3.7 billion dollars. You get 830 million shares. That
mean that each multiple point is worth about $4.50. So
if I start with the $80, and I say, OK, if you could
somehow get the marketer to put a five or six multiple
on the domestic tobacco instead of the one multiple or
two multiple that is there right now. That's the same
thing as saying that I' d be willing to give up 67 0
because I'm putting two points on domestic tobacco
now, where it really should be six or seven. That's
saying that I would be willing to give up 67% of my
domestic tobacco profits in order to get rid of all
this litigation. So I think there is a lot of room, is
my point. I think that the money that is available
could be substantial, and everybody would go away
happy. Because you could finally get rid of this
litigation. Now a lot of people have asked us what our
numbers on that, if you would look at what is domestic
tobacco. What is the company worth if domestic tobacco
is worthless? At Philip Morris it's about 81 dollars.
For Reynolds it's about 22 dollars. So we can send
back of people are interested.
On the FDA. You know we don't believe that the
FDA has any leg to stand on. There are two issues, and
we've talked about them both in the past. One is the
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these stocks for years have always said it would be
great if Philip Morris could trade at a market
multiple. Yet I think the chit on the table where you
could say, I'm willing to accept legislatively some
FDA jurisdiction on some issues in return for some
language in that-same -legislation that basically
forever says you can't sue the tobacco industry
because we do want to stay in business. And that is a
big difference between this and asbestos. Because with
asbestos, obviously, you had substitute products. With
tobacco you can't ban it because people are still
going to smoke. -
As far as the litigation calendar. There is
something -new that we haven't really told people
about. We just really heard about it last- week.
September 9th, there,is a tobacco trial that starts in
Louisiana. It's called Hulin. It's versus Brown &
Williamson. It's somewhat different, though, than your
typical tobacco trial. Because it also involves
asbestos. Apparently Hulin was exposed to asbestos and
he also smoked. He says_he's got lung cancer, so he's
suing both, one asbestos company and Brown &
Williamson. But it's probably something that we should
look at. In the past, you know, people haven't really
thought too much about these type of cases, because it
seems like with the Lourillard filters, people just
kind of say, that's not really a tobacco case. I think
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focus on. Because you're going to have this big fight
about whether you can get Brown & Williamson documents
introduced against Liggett. Again, I would take the
view that you can probably can under state of the art,
if your competition was doing these scientific
studies, the court can say, you knew or should have
known about these same type studies. But I think it's
up to the attorneys for Liggett, obviously, to say,
well, you know, just because one person at Brown &
Williamson thought this, it doesn't mean that we
thought this at LiggAtt. And what you would do is
you'd put your own person up on the stand, and
basically talk about what types of studies you were
doing. And try to show that you did not believe that
nicotine was addictive. And you give all the data that
we all know. And that we saw in Rogers. One out of two
people quit. 90% of people quit without professional
help. So I think that would make a world of
difference, versus what Brown & Williamson did in the
Carter case. Then there is also a second trial,
another Wilner case in November. November 4th. It's a
case called Wallerson versus Reynolds. Wallerson is
actually the_personal representative of Jane Conner.
Now Jane Conner was a 40 something woman who died,
allegedly of_lung cancer. And she left, I think, two
kids. Talking with some of the folks in the industry
about which case Wilner would rather do...I don't
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44 liquormart decision. That basically says you can't
take away somebody's first amendment rights. If there
is a viable alternative, and you can't take it away,
unless you can show definitively that you are
restriction or your ban is going to actually
accomplish your stated objective. Which in this case
is to get kids not to smoke. And there is nothing in
the FDA documents that shows that if the FDA is
successful that it would basically work in getting
kids not to smoke. So the question becomes why did the
FDA do it, then, if obviously it's going to get
blocked in court. And we've heard that Judge Esteem
from North Carolina, a Republican, is going to have,
kind of like a status meeting today on the case to try
to figure out where's going to go in terms of amending
complaints, and giving a time table to as to when he
might rule. Because obviously come Wednesday, when it
gets published in the federal register the industry
will file for a preliminary injunction. Probably on
Wednesday. So I think_ the reason why they did this
was, because, again, they wanted to get something on a
table. Clinton is using it as a campaign issue,
obviously. I think that if you get something on the
table maybe people-would start trying to actually be
serious about negotiating some sort of solution. And,
again, it fits into this whole idea of a settlement. I
think this is a great opportunity. People who follow
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time, people hear about these settlements, and then
everybody starts suing. What I think the industry
would like is there to be some legislated settlement
where, for example, you could say, we're willing to
accept a lot of the FDA provisions if its part of
the...let's use for example, the 1997 tobacco
Education and Awareness Act. But we want to stay in
business. And in return for accepting of these
requirements, we would like there to be some pre-
empting language. Similar to like the_'_Black Lung"
legislation from about 15 years ago. Which the coal
miners...the odors of the coal mine got introduced.
They were able to stay in business, and people would
not be able to sue the tobacco industry anymore. I
think, though, that that would really only preempt
future litigation. And it wouldn't take care of all
the past litigation, unless you were to try to make
that legislation retroactive. So I think you'd need to
convince the courts to basically say that anybody who
has been exposed to tobacco up until the point of the
legislation, would have to be part of a mandatory
class action. And those are rare. You usually see
mandatory class actions when there is limited funds
available, which usually means bankruptcy. But I think
the industry would be willing to accept some kind of
settlement if it was a legislated settlement as
opposed to something like Ben LeBow did, which was to
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three people full time working on it. That doesn't
really pay the bills, is my point. However if you can
win, and he says he's going to do one a month. If he
can win...let's say he does twelve of these next year,
and let's say he can win, you know, if he feels he can
win half of them, and then, you know, again, looking
at present value next year, $180 times six, that's
like a million dollars. It still kind of barely pays
the bills, if you want to think about lawyers. And
maybe it does...for two associates and maybe Wilner,
that's not really a bad pay day. I think the real
money comes in if you can somehow consolidate these
cases. You know we have all talked about class
actions, and we've all talked about how the Castano
ruling in the Fifth Circuit kind of, you know...would
send a signal that the courts don't want to have Class
Actions. The problem is that in Florida you've got
kind of the opposite approach going on. Most people
are aware by now that the Florida Supreme Court
decided to allow the Broin Class Action, which is the
flight attendant Class Action to go through. Even
though it's got the same manageability problems that
Castano had. It's a lot fewer people. There are only
60,000 flight attendants, instead of 50 million
addicted people in Castano. Really it'll be
interesting to see what the Florida Supreme Court does
with Engel. Because with Engel you've got potentially
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Operator: Mr. Geiger you may ask your question.
Geiger: Can you give us your perspective on this plaintiff
proposal in terms of the likelihood that goes forward,
with give or take on both sides, and what are the
potential....(difficult to hear part of question). I
realize it's very early in the game.
Gary: I mean this proposal that's in the paper today. There
is a 0 chance of it occurring. I mean 0. It's a
plaintiff proposal that was concocted by Dicky Skruggs
and six Attorney Generals. And you know, in talking to
the industry, again, everybody would like there to be
some legislated solution. You know Steve Goldstone
said back in March in the Financial Times that he
would like there to be some legislated solution. I
think that this specific proposal that you see in the
paper, there is a 0 probability. However I think it's
a trial balloon. I think that if there is going to be
a settlement. And this is why people should really
think about mathematically what tobacco stocks are
worth right now. And I think if you're going to have a
solution now would be the time when the industry would
be willing to come up with something, and agree to
give up something such as the FDA. They have a very
strong position on the FDA,_contrary to what the press
would say. Because the court precedent would say that
44 Liquor Mart, would stop the FDA from being able to
take action on the advertising issues, on the
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Morris, because of the international growth, and
because it just spits out so much cash flow that it
doesn't know what to do with it, so it just gives it
back. Then what you really...and I think that
investors are going to start doing this with Philip
Morris as the settlement discussion stuff heats up.
What you really then should do is come up with a
lesser of settlement expected value, or damages
expected value, and take the lesser of it and subtract
it from the fundamental value. When you do that using
as worst a case as you can come up, they're going to
come up with at Philip Morris and most of these
tobacco stocks are just tremendously under valued.
Because people are basically assuming domestic tobacco
is worth nothing right now. And that's just absurd
because this industry is not going to be allowed to go
bankrupt given that it generates 17 billion dollars,
which is about 11% of the U.S. corporate tax bill-
Philip Morris is the largest tax
payer in the country. They're not going to be allowed
to go bankrupt. People are still going to have to
smoke. They're not going to allow a black market to
start taking over the streets where they sell
cigarettes out of the backs of vans. So I think that
the odds of a settlement are relatively high, almost
perversely, as someone said to me over the weekend,
almost perverse, it would have been better if they
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have all-these factors replicate themselves in every
one of these trials. And you're going to have the
lawyers basically say the documents are unimportant so
ignore them again. And you're not going to have jurors
going into the jury room thinking that Brown &
Williamson and American Tobacco are one and the same.
I think it actually will do some good at getting the
industry to say, well, perhaps, maybe, we should
really think about how we can go about getting all
this litigation to go away once and for all. And I
think now is the time when they will do it. Because
you've got this FDA proposal out there circulating.
The industry's got a very strong position. And you've
got a judge_who's from North Carolina who's going to
decide this issue. I think you could make a trade. And
somehow convince investors that the litigation is not
going to hurt you again.
Operator: At this time there are no further questions.
Gary: OK. Thank you very much everybody.
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it might be something that we want to watch, though,
only because_ it's_ in Louisiana, which is a pure
comparative fault state. And you could have the Brown
& Williamson documents come up. It's not going to be
something, though, that you could say, that's going to
be the trend going forward, because it does involve
asbestos. But it is something that we're going to have
to watch. Also on September 4th, we have the
Mississippi Medicaid Hearing...we should get some
indication, at least listening to the Mississippi
Supreme Court, how they think about this case. And
then, of course, October 14th would be the next trial
down in Florida. And that's the Clark Case versus
Liggett. Now some people have asked us if that is
something that we should be concerned about, because
it's Liggett. Yes,_ and no. It's Liggett so you're not
going to have great management testifying on your own
behalf. But what helps you is that Jim Carney, who
runs this case, who is being paid, we think, by Philip
Morris, because it was filed last year, before Lesow
settled, and before he threw out his attorney, who was
Jim Carney. It's Latham and Watkins in New York. For
those of you who have followed the industry for years,
you know them from Cippollone. They're very good. And
they will put on as good a case as David Hardy and the
group did in this Rogers trial. So that's on October
14th. And, again, that's what people are going to
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Gary: Well the Medicaid...the settlement that is in the
Journal today...again, think of it as Dicky Skruggs.
Dicky Skruggs represents each one of these six
Attorneys General who has filed suit, including
Mississippi. And I think that when you're trying to
come up with a settlement you're going to basically
include the 50 states because there is a limit. You've
got only 50 states. Now the problem with it is you've
got municipalities, such as the City of San Francisco,
the City of Los Angeles, that could also sue you.
You've got the Blue Cross Blue Shields of the world
that could sue. And because it's a reimbursement type
claim by saying we're just going to have settlements
for the 50_Attorneys General, it doesn't really make
sense because you're not putting a lid on the
liability. Again, if you have a legislated solution.
Where you say, you know, people cannot sue...and when
you define the entity that they cannot sue going
forward, you can include any jurisdiction that is
trying to recoup for medical costs, whatever. If
you're trying to get a legislative solution you can
definitely include that in your language. The problem
is that any...and I think the industry will disagree
on this, but I think it would be very difficult for
anybody who has sued up to now to basically say that
they have to be part, or they would be banned from
suing just because they passed some legislation as of,
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let's say, January 1st, 1997. So I think you'd have to
still settle with them somehow if you were going to do
that. I don't see how the legislation would
necessarily ban, you know, those suits that have
already been filed before the legislation goes in. So
I think it would be part of it. I think that is what,
in my reading of the wall Street Journal article,
which, again, it's a plantiff's story. The industry
knows nothing about this. And I think it's something
that the plaintiff's would like. I think if you're
trying_to look at it from the industry's perspective,
they would not accept any kind of legislation as part
of a settlement unless it included the Attorney
General's in there, and unless it included all the
jurisdictions who could possibly sue for Medicaid or
medical expense reimbursement.
Patterson: Would there be a tax, excise tax?
Gary: Again, what's in the paper today, and I just want to
emphasize that this has nothing to do with reality.
This has to do with something the Plaintiff's bar came
up with. This is like the plaintiff's bar floating a
trial balloon saying, here's our opening...if you're
interested get back to us. I think if you're the
industry you- would want it to be excise tax driven
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2 million smokers that are a proported class. Maybe
you might_limit it to just smokers who have some
disease already manifested. Which would cut it down to
one in three if you use all diseases that come_from
smoking. Maybe you would have a half a million people
in the class. You know I've got to believe at this
point that the Florida Supreme Court, for whatever
reason, you know, is taking a very anti-tobacco bias.
And if you talk to the industry, they are not as sure
as they were two months ago that Engel is going to be
thrown out. So the money, I think, for Wilner comes in
either, becoming part of a class, but I'm not sure
that that's his real route. Or consolidating, say, the
two hundred claims he has for pre-trial Discovery and
erogatories, depositions and then farming them out to
each of the state courts so that you get the main
stuff done up front. You only depose each witness
once. And you could probably do more than one per
month if you were able to do that. So I think if he
can get, you know...if he can get a couple of these
trials to go for him I think he's going to have a much
better chance of convincing courts that he should be
able to consolidate a lot of these cases. And then it
starts paying off if he can start winning. Let's say,
one out of two instead of one out of six. I mean if he
wins one out of six, the economics don't really help
him at all, I don't think.
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lost the Rogers case because then it would give them
more incentive to settle. I don't really think of it
that far, because I think you'd rather negotiate from
a position of strength than of weakness. But I think
the odds are high over the next couple of years that
you could see a settlement. High meaning, you know,
somewhere between a third and two-thirds. It's in that
range, I think, because the Clintons are probably
going to get another 4 years in the White House.
Gregier: Gary, I guess what we need to see is ..... (Part of
question too unclear to hear) ..... something coming
from the tobacco companies that might lead the
investment community to believe they are in fact more
inclined to pursue a settlement of some kind?
Gary: Yeah, I think if you talk to them, and I'm not saying
talk to the investor relations folks, because they are
just going to tell you what their CEOs are telling
them to say. But I-think if you talk to the outside
counsels, which we do, if you talk to some of the
internal counsels, and you just probe the idea of
settling, I think you get a lot of willingness to at
least listen. And, you know, Steve Goldstone himself,
CEO of Reynolds, who's a lawyer, would say you'd have
to be crazy not to at least listen to the ideas out
there. And I think this Carter verdict, you know, may
have been a blessing in disguise. While it is an
aberration in my mind, because you're not going to
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jurisdictional issues, all the court precedent since
the 1938 Federal Food, Drug and Cosmetic Act was
passed, that there has to be a medical benefit for
cigarettes to be called drugs. I would think that if
the industry is willing to give up that chit in return
for, we want to stay in business. We don't want to be
sued out of existence. And we're willing to settle,
you know, in return for some language that say you
can't sue the tobacco industry. And we're kind of
along the lines of the black lung type legislation you
saw a couple years ago. Sort of along the lines of the
National Vaccine Act, which basically allowed people
to make the DPT shots without getting sued. I think
that you would see the industry want to settle if you
could come up with a legislated solution. So if you're
asking me what is the probability of this one in the
Journal being passed, 0. What is the probability of
the next two years will you see some sort of
settlement, to the earlier question, that takes into
consideration the Medicaid suits, takes into
consideration all the Class Actions. And wipes out as
many of the_ individual suits as you can possibly get
away with. I think the odds are pretty high. Everybody
would agree that if you can value, say, Philip Morris
on its theoretical value based on fundamentals, and
ignore, for a second any cost of either settlement or
damages, people would put a 20, 22 multiple on Philip
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