Tobacco Documents Online

1. Project Purpose To understand and explain what smoking means to the smoker • What role does it play in the smoker's life?

II. The Archetype Smoking is a social ritual which enables us to express and reaffirm our self image. When we smoke we reactivate the initiation into adulthood which acknowledged our Individualism and bound us to our peer group.

Restatement of the Archetype Smoking is a social ritual which enables us to express and reaffirm our self image. When we smoke we reactivate the initiation into adulthood which acknowledged our individualism and bound us to our peer group. • Not every cigarette fulfifls alll elements of the archetype • Some trigger more elements than others - seen in descriptions of "most memorable" cigarettes

~ c• a rarr ~ a : r rr r , i r-_ - n- fff-K&WAk- ARCHETYPE PROJECT, SUMMARY I. Purpose of the Archetype Project II. Outcome: The Archetype III. The InitiatiQn. Process IV. Social Ritual V. Implications of the Archetype VI. Future Directions

IV. Social Rituals • Rituals serve specific functions - Channel and control emotions - funeral rites, cocktail before dinner - Control space and time - anniversaries - Communicate and reinforce a social bond - Rules of etiquette, fraternity hazing • Rituals have specific characteristics Repetition Meaning that goes beyond the immediate behavior Taboos "Initiation" "Mystical" elements (chants, colors, movements, smoke, fire)

Ritual Aspects of Smoking • Channel or control emotions - Anxiety, reduction - Wake up/settle down - Regroup/revitalize - Focus attention • Control space and time - Take a break - Buy time/take time out - Mark time or events • Communicate and reinforce social bonds - A way to present oneself (badge) - Facilitate and strengthen social contact - Define boundaries of a social group Owcrowd/out-crowd) 00 N

The Initiation Process (continued) Second Stage: Rite of Passage • Smoking is a means of establishing one's own adult identity - Joining and "in-group" - Breaking taboos Common Elements • Ready to break into "adult" world • Recognize risk - Need a "safe place" • Initiator to lead/to bond with • Endure negative consequences to prove oneself

V. Implications of the Archetype • Essential for smoking to remain - Risky - Adult activity - Not widely accepted • Reinforce the ritualistic aspects of smokin5 - Fire and smoke - Pack color - Repetitive movements • Reinforce the "ia[entification" functions of smoking - Helps define "who I am" - And, "who I am not" • Reinforce the "social bonding" aspects of smoking - tn-group N 0 V ~ N CO 4 K3 00 CO W

The Initiation Process (oontinued) First Stage: ImprintinglAwareness • Establishes smoking as a pleasurable gM activity from which the observer is excluded - Beginning of In-group/out-group associations - Links smoking to adult Identity Common Elements • Smoker is a role model/admired/heroic - Father, mother, grandfather, older sibling or friend • Smoking occurs in a"speciat situation" - Comradery - Happy, warm feelings • An "adults only" situation • Observer is on the outside looking in/does not belong - Wants to be included ~ N 00 Co W ;

Ft4 fi"-1tA 9:Y~Y.l1:L' fihii~ e. CQ:L $'r:._ E7~3i; ,.r. ^-_ .eav.-!;~ - i r-,.y._oii±. 4..11 .-1 -".'S 1  III. The Initiation Process Smoking can enable us to express and re-affirm our self image because it plays a special role in the "coming of age" process. That process has two stages: 1. ImprintinglAwareness 2. Rite of Passage A. N CO CO N