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Philip Morris

Sound Bites

Date: 22 Dec 1999
Length: 1 page
2075733347
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Type
REPT, REPORT, OTHER
Document File
2075733209/2075733651/FDA - Proposed Regulatory Strategy Project (Jeh)
2075733342/2075733650/FDA - Proposed Regulatory Strategy Project Folder Number 1 (Jeh)
Master ID
2075733343/3347
Related Documents:
Site
R867
Litigation
Feda/Produced
Named Organization
FDA, Food and Drug Administration
Area
HOLLERAN,JOHN/STORED FILES
Author (Organization)
Pmmc, Philip Morris Management Corp
Characteristic
ATTY, ATTORNEY WORK PRODUCT
CONF, CONFIDENTIAL
DRFT, DRAFT
MARG, MARGINALIA
MISS, MISSING PAGES
Date Loaded
26 Nov 2002
UCSF Legacy ID
pst52c00

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SRN 17 '00 12:24PM PMMCiLEGRL-IJSR Draft 2 , Work Product SOUND BITES jt~4 wt jU9C eio CarS , c` • •' We will support str~, but sensible FDA regulation eliminate but rather to encourage reduction in the risks of sx`noTcing, • The,purpose of FDA regulation should not be t P.5i5 garet<es~ig • PDA should be expressly fo'rbidden from banning cigarettes or making them so unpalatable that Americans would turn to a black rnarke ~. • Cigarettes should be regulated under a new chapter of the FDA an'c~ not as a drug or medical device since that gives the agency the power to ban cigaretkes • FDA regulation should focus on three things: - Re ulatin manufacturin -to make sure that all manufacturers follow rigorous and ans az rocedures and add nothing to the product that increases its inherent risks ? ~--}? - Disclosure-- so that everyone -~articularly adult smokers> continue to have the information they need to make an informed choice - educing~ the risks of smoking - by setting standards which, if anu tfacturers meet them, will allow reduced-risk cigarettes to be airketed without consumers turning to the black market ema tM FDA r s, '1kL M.SA T:aes 'FG.e ,4'tAte9 +t: u.fai G' I''2' fO C6-']ti1'~ Yo ,~,,,v,,~- Ci~ ~ Lvs,~i''~.- /v cr.rt~r5'a dv au4`~ •  The FDA should f~ ocus on z'~g_ulating°the manufacture, evel ~ment and sale of the 12roduct -- that is the best way to use their expertise and to avoid Constitutional issues. ctgare and sales. V. . . , . e • Because of the MSA and its enforcement powers to prevent tobacco marketing to youth, the FDA does not have to focus on cigarette marketing In the area of youth smoking prevention, FDA should build on the foundation of the MSA, and, like the MSA, respect the legitimacy of cigarette marketing to adult consumers OR 4

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