Philip Morris
Smoke Gets in Your Eyes
Fields
- Author
- Caldwell, C.
- Type
- MAGA, MAGAZINE ARTICLE
- Area
- GOVT AFFAIRS/CARLSTADT
- Litigation
- Feda/Produced
- Characteristic
- EXTR, EXTRA
- MARG, MARGINALIA
- Site
- N925
- Named Organization
- 1990 World Conference on Tobacco + Healt
- British Journal
- City Paper
- Epa, Environmental Protection Agency
- Free Press
- Freedom Org for the Right to Enjoy Smoki
- Intl Archives of Occupational Environmen
- Journal of the American Medical Assn
- London Spectator
- Los Angeles City Council Health Comm
- NCI, Natl Cancer Inst
- New England Journal of Medicine
- Partnership for A Drug Free America
- Philip Morris
- Sunday Telegraph
- Wh Freeman
- Yale Univ
- British Journal
- Author (Organization)
- American Spectator
- Named Person
- Anda, R.
- Blow, R.
- Borelli, T.
- Burch, Prj
- Burns, D.
- Coren, S.
- Downd, K.
- Eysenck, H.J.
- Fumento, M.
- Gao, Y.T.
- Glantz, S.
- Glassman, A.
- Gough, M.
- Grinspoon, L.
- Halcion
- Krogh, D.
- Lefanu, J.
- Shimizu
- Sobue
- Varela, L.
- Blow, R.
- Master ID
- 2074143969/4221
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Document Images
.........................................
Christopher Caldwell
Smoke Gets in Your Eyes
But it probably doesn't give you cancer, despite what the EPA says.
weed to dust, and most people would grant to parents, not
the state, the responsibility to keep them away from pollu-
tanrs. Attempts to [ink heart disease to ETS have not bonx
fruit. And in 1986. a Yale University medical school smdy
of asthmatics exposed to ETS showed that not only did the
smoke not cause any acute respiratory risk-it actually de-
creased bronchial constriction.
"Even with the 'rigged jury' of standard statistical proce-
dures." wrote Dr. Kevin Dowd in the June 1991 issue of the
British journal Economic Affairs, "it turns out. contrary to
popular myth. that there is still no convincing evidence in
favour of the adverse effects of passive smoking:" Yet. a
year previous to that the EPA. having failed in its attempts
to establish clear-cut and readily confirmable proof of the
P roving dangers to
non-smokers from
"environmental to-
bacco smoke" (ETS. or
"passive smoke") has not
been easy for and-smoking
activists. While every nag
in every airport waiting
room complains about her
"smoke allergy," no study
has ever established aller-
genic properties in tobacco
smoke. While children
have been shown to be sen-
sitive to ETS. it has long
been known that children
are more sensitive to any-
thing in the air, from rag-
~ Christopher Caldwell is assistant managing editor of The
American Spectator.
The Amencan Spectater May 1992
harms of ETS. had used a
complicated and irregular
scientific route to claim a
minimal Link. Patching to-
getber spousal studies, the
EPA claimed that women
married to smokers were
1.28 times as likely to con-
tract lung cancer-and that
ETS was to blame. The
EPA leaked a draft risk as-
sessment describing envi-
ronmental tobacco smoke
as a "known human car-
cinogen." The months
since have seen anti-smok-
ing activists calling for
more legislation in public
places. and tobacco interests and libertarians pointing out
gaps in what they say is dishonest and politicized science.
xposure to environmental tobacco smoke is difficult
to measure by increments. F'irst of all, although irte-
sponsible scientists have tried, one can't extrapolate
Lung cancer risk from the dosages active smokers rake into
their lungs. For one, the substances are chemically and
quantitatively different; "active" tobacco smoke is made up
of smoke particles-and plenty of them-while "passive"
smoke is highly diluted. with a partially vaporous content-
In addition. "active" smokers take deep breaths through
their mouths and hold the smoke in their lungs. "Passive"
smokers breathe largely through the nose, which filters out
impurides.
While blood tests and urine samples do show that non-
smokers absorb nicotine from the smokers around them, it
zs
2074144184

0
is in such small doses that this can be seen as a triumph
more for modem scientific calibration than for any cause-
and-effect relationship. It's rather like remarking that every
cubic foot of ocean water contains ash from Mount
Pinatubo. or that almost all of the paper money in Miami
contains traces of cocaine-it's true- impressive, and mean-
ingless. In real-life settings, the dangers of particulates are
even less impressive. A 1978 study in the International
Archives of Occupational Environmental Health claimed
that it would take 1I to 50 hours in an extremely smoke-
polluted environment to absorb as much nicotine as a smok-
er takes in from one cigarette. In Britain. where smoking
was legal on subway trains until the mid-1980s and was un-
til recently permitted on buses, the Freedom Organization
for the Right to Enjoy Smoking Tobacco estimated that one
would have to ride in the smoking section of a bus for four-
and-a-half weeks to be exposed to one cigarette's worth of
nicotine. '
It's possible to measure the "respirable suspended parti-
cles" that surround a smoker. but very difficult to distin-
guish them from other particles that may be in the air from
cooking, rug fibers, car ex-
haust. air-conditioning, etc.
Pro-smoking activists like to
mention "sick building syn-
drome" as an major contrib-
utor. At first glance. calling
poor ventilation a "syn-
drome" and a health threat
appears as hysterical as us-
ing the word "choc-a-holic"
to claim that the science-fic-
searchers have sought a link in epidemiological studies. i.e.
studies based on the incidence of affliction across large pop-
ulations. Here is what the thirtv studies that have been con-
ducted to date report: twent,v-four show no statistically sig-
niticant link at all; six show a weak link: nine show that
being married to a smoker actually decreases one's chance
of contracting lung cancer.
One would think that a combined study-showing ETS
exposure from atl sources- including the work environmenL
and including other smoking family members-would show
a clearer relationship. Yet no combined study has ever shown
a statistically significant association. Even shoddier is the
failure of most of the luna cancer tests to probe cancers histo-
logically-that is. by sampling for oncogens in cells of the in-
fected organs. Only limited histology was done even in the
large and influential 1981 Hirayama study from Japan, which
is the cornerstone of the ETS/cancer scare. As everyone
knows, cancer metastasius, and failure to distinguish be-
tween cancers that originated in the lungs and those that
moved there from another organ makes the figures consider-
ably "softer." The Hirayama study also relied on question-
naires, which made no at-
tempt to determine which
non-smokers were u-smok-
ers.
Then there is the ques-
tion of confounding factors.
like Dr. Gao's rapeseed oil.
Confounding factors in
smoking are so numerous
and unpredictable that it is
almost impossible to unrav-
"Active" smokers take deep breaths
through their mouths and hold the smoke
in their Iungs."'Passive" smokers breathe
largely through the nose, which filters
out impurities.
tionesque terrors that afflict the true addict apply to some-
one who is basically a glutton. But the 1976 LLegionnaires'
disease outbteak is a sick-building incident that cost twenty-
nine lives- and occupational studies tend to bear the pro-
smokers out: in only 2 to 4 percent of indoor air quality
problems is tobacco smoke the major culprit.
H ow much particulate matter enters the air due to
smoking? Anti-smoking activists would have us
believe a tremendous amount. Dr. David Bums,
testifying before the Los Angeles City Council Health
Committee, argued that particulates, "when smoking is al-
lowed. [increase) about ten-fold from the background lev-
els." This is simply falsehood in the service of anti-smok-
ing propaganda-a 1990 study of smoking sections in
forty-one restaurants showed that only half of the particu-
lates were from smoke; another study, from 1988, put the
figure at 28 percent. As far as eating in restaurants is con-
cerned, the cuisine might be as much of a risk as the
smoke; a 1987 Shanghai study by Dr. Y.T. Gao and three
researchers.from the National Cancer Institute found that
nonsmoking women who cooked with rapeseed oil had an
incidence of lung cancer 2.5 times as high as those who
cooked with soybean oil.
Given the ineffectiveness of exposure measurements, re-
26
~ el smoking as a cause from a welter of non-smoking behav-
iors that smokers engage in with shocking disproportion.
~~ Stanley Coren, a Canadian expert on "handedness." writes
that a study in Michigan has shown that left-handers smoke
i considerably more than right-handers.1 (They also die nine
years earlier-and not due to smoking.) In 1990, two papers
published in the !ou»sal of the American Medical Associa-
tion by stop-smoking researchers Alexander Glassman and
Robert Anda showed that smokers were six times as likely
as nonsmokers to suffer from major depression and twice as
likely to suffer from chronic depression. David Krogh, an
anti-smoker, remarked on the smoking personality in one of
the most fascinating btsoks of 19912:
Does being a Rotarian or a scuba diver make a person more or
less likely to be a smoker? ... Does being in group A make
you any ttton: likely to be a smoker than being in group B? The
answer to this is clearly yes. You are more likely (and increas-
ingly likely) to be a smoker if you are poor, for example. or if
you are poorly educated. No surprise dtere. But what about
tThe Lsft-Hander Syndrvmev rha Causes and Consequences of
frf7-Handedness. New York: The Free Press. 308 pa{es. 524.95.
=SmolLq: rhe Amficid Parsinn. New York: W H. Freeman and
Company. 176 pages. S 17.95.
TLe Ameriraa Spmrar May 1992
2074144185

14
9
I
these things: You are more likely to be a stneker if you are di-
vorced: you am far less likely to wear a seat belt if you are a
smoker, young white women who smoke are much more likely
to be binge drinkers than ate ttieir nonsmoking counterparts tal-
ntost half are, a rate two to three times higher than that of non-
smoking women): men who are downwardly mobile relative to
their parents are mote likely to be smokers. while men who are
upwardly tnobile aro less likely....
As a group they « nd to tank higher than nonsmokers on
scales that measure risk-taking and sensauon-seeking....
Smokers tend to tank high in a constellation of characterisdes
that collectively are referred to in the now quaintly old-fash-
ioned tertn "anti-social" ... They tend to be mote tebellious.
be morc defiant, and have higher levels of misconduct. The
correlations in this category are very saong... . Smoken seem
to have what can only be called a higher sex drive-or perhaps
a lower sex inhibition-than
nonsmokers.. . . Smokers
rank high in impulsiveness.
. . . Finally, we have reason
to believe that smokers are
more honest than nonsmok-
ers in the view of themselves
that they present to others.
Hans Jurgen Eysenck. whom
Krogh describes as "perhaps
the best known psychologist
in Britain and certainly one of
the most influential psycholo-
gists in the world in the area
of personality theory," has at-
tempted to taxonondu smok-
ers' confounding factors, and
considers them so extensive
as to undertnine, fot the ptrs-
ent time, attempts to use
smoking as an etiologicai fac-
tor in disease.
I t is easy to see how a
study such as Hiraya-
ma's could be drastically wrong: if his subjects came
disproportionately from working-class industrial areas (they
did), and if smoking is more prevalent among the Japanese
working classes (it is), Hitayatna's wives of smokers would
have a higher rate of lung cancer than wives of non-smok-
ers, regardless of smoking behavior. Finally, rates of lung
cancer infection vary drastically according to race and na-
tionality: British epidemiologist P.R.J. Burch showed in the
1970s that Finns, who smoke only half as much as Ameri-
cans. are twice as likely to develop lung cancer. Using for-
eign studies to arrive at cancer links is like using African
numbers to measure the threat of !dD5 in North America-
the entire mechanism of infection may be different. [t's sig-
nificant that the EPA did not cite a single U.S. study show-
ing an ETSlcancer link in its risk assessment-in fact- no
U.S. study has ever found such a link.
A particularly weak aspect of the 1990 EPA report is that
The Mtencan Spectator May 1992
it relied on meta-analysis, or weighting different studies to
arrive at an aggregate figure-i.e.. not attalyzing data but
analyzing analyses. It's very useful in narrowing down con-
clusions from a battery of similar experiments with similar
controls. but irresponsible when used-as it is here-to
draw common assumptions about disparate populations. es-
pecially when those populations have been established as
having vastly varying rates of affliction.
There was obvious selective bias at work in the 1990 EPA
risk assessment. Three of the most comprehensive studies of
passive strtoke ever undertaken were inexplicably excluded
from the risk assessment: the so-called Shimizu and Sobue
studies from Japan. and the largest American case-control
study ever conducted, by Luis Varela of Yale University,
which was later published in
the New England Journal of
Medicine. None of the three
studies showed any statistical
link between spousal smok-
ing and lung cancer. Publica-
tion bias. though not the
EPA's fauit, is also a factor-
studies showing no link be-
tween ETS and lung cancer
have tended not to be pub-
lished. as they were non-news
until the Hirayanv study. As
Michael Fumento has written
of Ams in these pages. "Oc-
casionai heterosexual cases
will make news for the same
reason that planes that crash
make news while planes that
land safely do noc°
The EPA went out on a
limb to classify passive
smoke as "Group A: Known
Human Carcinogen;' even
though most of the studies
showed no significant risk,
some showed a negative risk. and the final risk ratio, after
meta-analysis. was a slim 1.28. (The highest ever recorded
for ETS was another Hirayama study, the so-called "In-
ouye/Hirayama." at 2.55.) When a sitnilar assessment was
made of diesel emissions in 1989, the risk ratio was 2.6 and
all the animal laboratory tests came out positive (all were
negative for ETS). Despite the seemingly graver threat the
EPA rated diesel only as "Group B: Probable Human Car-
cinogen." An EPA review of the carcinogenic properties of
etectromagnetic fields in 1990 found several risk ratios over
3.0- as well as a "consistently repeated pattern of lym-
phoma. leukemiL nervous system cancer and lymphoma in
childhood studies." But electromagnetic fields were not
deemed suRciently perilous even to classify. The ETS risk
assesstrtent is the only one the EPA has ever based solely on
epidert»ological evidence. The fact that it failed to meet the
EPA's own seven-point guidelines for epidemiological smd-
20741441g6
:7

.
ies of potential carcinogens lissued in 19891 makes it seem
even more like advocacy.
Radical anti-smokers claim they have to act as advocates
to counter the advocacy of tobacco compantes, and tobacco
interests do indeed have major budgets for their own inde-
pendent research into smoking hazards. But the industry has
no monopoly on the profit motive. The EPA even commis-
sioned and-smoking activist Stanton Glantz to write a chap-
ter in its draft report on ETS hazards. Glantz. who runs
cigarette-quitting seminars and develops anti-smoking regu-
lations for profit, had this to say, at the 1990 World Confer-
ence on Tobacco and Health in Australia. about his motives
for opposing environmental smoke:
The main thing the science has done on the issue of ETS. in ad-
dition to help people like me pay monga¢es. is it has legit-
Inuzed the concerns that people have that they don't like
cigarette smoke. And that is a strong emotional force that needs
to be harnessed and used. We're on a roll. and the bastards are
on the run.
Others may be motivated
to push bad science not out
of avarice but ignorance.
There are even those who
muddy the water out of a
genuine social concern.
Michael Gough, program
manager of the Biological
Applications Program of the
Office of Technology As-
sessment, chooses to ignore
an's annual risk of contracting lung cancer-48 per
IO0.000-and see what danger he poses to her. If we ac-
cept, arguendo, the 1.28 risk ratio. the smoker's wife's risk
nses to 61 per 100.000. That's 13 extra cases per 100.000.
Put simply: maximizing in every way possible the most ex-
treme scenario painted by the EPA study, a smoking hus-
band has a 1-in-7,700 chance of giving his wife lung cancer
in a given year in the future. How reasonable is it to torture
him with the prospect that he is slowly knocking off his
loved ones?
inally, F it goes without saying that science suffers for
the cause of smoking prevention. But what if the cause
itself suffers? It is not uncommon that when bad sci-
ence is introduced into the structure of social policy, the en-
tire edifice of proscription and caution collapses. In 1985 the
British government sent a hysterical mailing on AlnS to ev-
ery household in the country. Making dire predictions of an
epidemic. it warned that AIDS was an equal opportunity dis-
ease from which no one was
safe, and urged extreme cau-
tion for all. The result? Old
ladies in provincial towns
were petrified. Non-monoga-
mous homosexuals and in-
travenous drug users, if con-
vinced by the packet that
their risk was no different
from that of the rest of the
country, now saw less reason
"The main thing the science has done on
the issue of ETS, in addition to help people
like me pay mortgages, is it has legitimized
the concerns that people have that they
don't like cigarette smoke."
the science of ETS in the interest of reducing smoking, as
he indicated in an October 29. 1990 letter to Thomas Bore1-
li, manager for scientific issues at Philip Morris:
Without careful reading of the thesis (by Luis Varela- finding au
link between ETS and lung cancerl or careful attention to rhe
ETS issue. I tend to agree with the thests and the general con-
clusions of your letter. On the other hand. I probably profoundly
disagree with any use that might be made of those conclusions
by Philip Monis or any other tobacco company. Anything that
reduces smoking has substanttal health bene5ts, and making
smokers into padahs, for whatever teasons. does just that.
T T Ttto loses from willingness to accept bad science
W as a basis policy? Citizens wishing to exercise
their libetties, of course, and not just smokers. As
Dr. Jasnes Le Fanu put it in Britain's Sunday Telegraph last
May, "We could reach a situation where health activists- us-
ing dubious scientific evidence. will be in a position to
blackmail us into behaving the way they think we should. It
is not an attractive prospect."
Second. on a more personal level, the smoking widower
who has lost his wife to lung cancer-and whose being fur-
ther stigmatized as a murderer and a'-pariah" is the goal of
the EPA report-loses again. For a closer examination of
the grounds on which the husband is made a pariah. let's
take the highest available estimate of a non-smoking wom-
2t
. than ever to modify their be-
havior. Within a year. the London Spectator was suggesting
that this "public service" was actually spreading AIDS.
Closer to home- paranoid anti-dntg organizanons like Part-
nership for a Drug-Free America may be exacerbating the
drug problem by demonizing drugs like marijuana-mild
compared to the President's Halcion, and quite innocuous
compared to aicohol. It is a point starkly made by Dr. Lester
Grinspoon. a Harvard psychiatrist and drug specialist as writ-
ten up by Richard Blow in an excellent exposE of Parmership
that appeared in Washington's Ciry Paper last Dettmber.
Partnership ads about marijuana "scare the hell" out of a high-
school seniar. This student then goes off to collegeq where his
roommate smokes ttuuijuana, with no apparent adverse effects
and without going on to shoot heroin. He begins to wonder if
he's been lied to. and winds up trying pot for himself. He lives.
Having rejected Partnership warnings about marijuana. he
might subsequendy reject more important warnings about riski-
er drugs such as cocaine or hemin.
Such a backlash could result if people consider the ques-
tionable science of environmental tobacco smoke reason to
ignore the surgeon general's and other warnings on the
hazards of tobacco smoking itseif. If so. the EPA's hasty
risk assessment could create more than inconvenience.
raneor, and diminished personal liberty-it could create
smoken. 0
The Amencw St>ectator May 1992
2074144187
