Philip Morris
Smoke Gets in Your Eyes
Fields
- Author
- Caldwell, C.
- Type
- MAGA, MAGAZINE ARTICLE
- Area
- GOVT AFFAIRS/CARLSTADT
- Litigation
- Feda/Produced
- Characteristic
- EXTR, EXTRA
- ILLE, ILLEGIBLE
- MARG, MARGINALIA
- ILLE, ILLEGIBLE
- Site
- N925
- Named Organization
- 1990 World Conference on Tobacco + Healt
- British Government
- City Paper
- Economic Affairs
- Epa, Environmental Protection Agency
- Freedom Org for the Right to Enjoy Smoki
- Harvard
- Intl Archives of Occupational Environmen
- Journal of the American Medical Assn
- London Spectator
- Los Angeles City Council Health Comm
- NCI, Natl Cancer Inst
- New England Journal of Medicine
- Office of Technology Assessment
- Partnership for A Drug Free America
- Philip Morris
- Sunday Telegraph
- Wh Freeman
- Yale Univ
- British Government
- Author (Organization)
- American Spectator
- Named Person
- Anda, R.
- Blow, R.
- Borelli, T.
- Burch, Prj
- Burns, D.
- Coren, S.
- Dowd, K.
- Eysenck, H.J.
- Finn
- Fumento, M.
- Gao, Y.T.
- Glantz, S.
- Glassman, A.
- Gough, M.
- Grinspoos, L.
- Halcion
- Hirayama
- Inouye
- Krogh, D.
- Lefanu, J.
- Shimizu
- Sobue
- Varela, L.
- Blow, R.
- Master ID
- 2074143969/4221
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- Date Loaded
- 04 Dec 2002
- UCSF Legacy ID
- lxc52c00
Document Images
.........................................
Christopher Caldwtll
Smoke Gets in Your Eyes
But it probably doesn't give you cancer, despite what the EPA says.
.
weed to dust, and most people wou1Q psnt to pwtts. not
the statt, the responsibility to keep than away frorn ponu-
mnta. Aucrnpts to link bean diseau to ETS have not bdme
frvit. And in 1996. a Yale University medical school study
of asihmatics eapoaed to ETS showed thu not only did the
smoke not cause any acuto rttp'uatory risit-it actually de-
creuod bronchial eortstrietion.
"Even with the 'rigged jury of standard sutistical proce
durca,' wrort Dr. Kevin Do 'n the lune 1991 issue orthe
Briush joum ononur atrs,'-it turns out, contrary to
{wpular myth, that thcm is still no convincing evidence in
favour of the advcrse cffocts of passive smokin:.' Yet, a
yaar previous to that, the EPA, having failed in its attcmpts
to esnblish clear<ut and readily cottfumabk proof of the
P roving dangers to
non-smokcrs from
"cnvironmental to-
bacco smoke' (ETS, or
"passive smoke") has not
bettt escy for anu-smoking
activists. While every nag
in every airport waiting
room complains about her
'-smokc allergy,' no study
has cver establiahcd aller-
gonic propcrtics in tobacco
smoke. While children
have bcen shown to be sen-
;itlve to F.TS. it has long
bccn knov,n thut chtldren
arc more :ansutvc to any-
Ikat in the air, from rag-
Chrisropher Catdwdll is msisraer nmrtaglRl editor of The
Amerinn speetttor.
harms of ETS. had used a
complicated and incgular
scientific mute to clatm a
minimal link. Patching to-
getfKr spousal studies. the
EPA claimed that womon
marTied to smokers were
1.23 tlmes as likely to con-
¢act lung canca-and that
ETS was to blame, The
EPA teaked a draft risk as-
sessmens describing emi-
ronmental tobacco smoke
as a "known human cu-
cinogen.' The months
since have sccn anu-smok-
tnf activists catling for
ntore legislation in public
places, atd mbaem intarscs ard Gbertsriam poindng out
gaps in what tAsy say is dishonest and politicized science.
E spoatue to envitonmenral toh.cso smoke is dii}icult
to measue by incsrments. Fuu of all, although im-
sponsible scientiw have vied, one can't extrapolate
lung eancu risk from dte dosagss aetlve smokers take into
their lungs. For one, the substances are chemically and
Quantitatively diRerent: "active" tobaao smoke is made up
of sttoke psnicles-and pknty of them-while 'pastive'
smoke is highly diluted, with a partiilIy vaporous content.
In addition,'activ.' smokers take deep breaths through
their mouths and hold the sRtoke in their tungs. 'Rauive'
smokers breathe 4r=ely tht0qlt the nose, which filten out
impurities.
While blood tatu and tuine samples do show that non-
smokers absorb nicaine from the smokets atound them, it
0 t1n Neerv,w spee+mr rd.y tysl s

.
is in such smatl doses tAat this can dt seen as a ttiumplt
mete for modem sienafic :.ali`xacon Wn for any cause
andsifoct relationship. It's rstiw LiYt remarldn; tMt every
cubic foot of ocean water contains ash from Mount
Pinatubo. or that almost aU of the paper money in Miami
eontains traea of conina-it's true, impressive, and mean-
in;less. In tealiik seu/n`s. tha dangers of pwculatrs are
even Iess impressive. A 1918 study in the Inrernarional
A.chives of Occupationaf Enviroeetteraf /Irat7h claimed
that it would tike I i to 10 hours in an extremely smoka
poUuted environment to absorb as much nieotine as a smoic
Cr takas in from ana cigarette. In Britain, whese smoking
was legal on subway ttuns unul the mid-1980s and was un-
lit recently permitscd on buses, the Freedom Organization
(or the Riqht to Enjoy Smoking Tobacca admated that ene
would have to ride in the smoking ss«on of a bus for four-
and-ahalf woeks to be exposed to one ciQuette's wonh of
nicotine.
It's poesible to meuure de'respir7ble suspended parB
cles' that surround a smoker, but very difficult to disun-
guish ham from other partictes that may be in the air 6om
cookin=, rug fibers, car et-
haust, atr-condicionin, ete.
Pro-smoking activists like to
menuon "sick buildin6 syn-
drome- as an major cantrib
utor. At firnt {lAnce, callins
poor ventilation a "syn-
drome' and a health thrcat
appears as hysterical as us-
ing the word "choca'holic"
to claim that tha scionce-fa-
I
seuches have sought s link in epidemiological st>,d;es '.
sutdia based on the trsndars of aftliction acroes larse ;.c:
tdatiotu. Here is what dse thirty midie that have been mn-
dlrred to date teport: Iwenty-fasr show no snusr-lly sla-
mricam link at all; sia show a weak link; nine show vst
beinj maftied to a smoker acn+ally deenraur one's chance
of c4ncactint; lung atscsl
One would think that a combimd sotdy--showiny ETS
exposure fram all nwca, inctudin` the work mviraimcnc
and including oditr snsokinf family membors-would show
a eleafer Rlatiaasltip Yet no cambiral study has ever show n
a statistically si;niftcant assocution. Even shoddier is the
hilutt of mos af ths lunt careu wts to probe cancsrs hisu}
lositatly-dnt is-by funpling for onco=ens in cells of the in-
tacted orpns. Only limited histokspr was done even mthe
laqe and inAwntial 1961 Hirayama study from Japan. wh ch
is the comentona of the ETS/nncer scare. As everyone
knows, carwr metastasius, and failure to distinguish be-
tween cancers ehat originated in the lunis and chose ;hai
moved then lFem artaha orfan makes the fiDues considrs-
ably "sotae- Tha Ff,eayama sntdy aLm tetied on qucsuon
naires, which made no at
tempt to determine whidt
noeamokers were es-smok-
ets.
Than there is the qucs-
don of contoundinz factors.
like Dr. Gao's rapesced eil.
Confounding factors in
smoking are so numerous
and unpredictable that it Ss
almost impossible to unnv-
"Active" smokers take deep breaths
through their mouths and hold the smoke
in their lungs. "Passive" smokers breathe
largely through the nose, rvhich fflters
out impurities.
uonrsque u:nors that afi)Ics the true addict apply to soms-
one who is basically a;luuon. But the 1916 Ccdionnaires'
disease outbreak is a sickbuddinj; incident that cost twenty-
nine lives, and occupauonal studies tend to bear the pro-
smokers out: in only 2 to 4 percent of indoor air quality
problems is tobacco smoke the major culprit.
H ow much particulate mwer enten the air due to
smaking? Anti-smokinS aetivists would have us
believe a tremendous amount. Dr. David Burns.
testifying before the Los Anplas City Council Health
Commiuee, argued that particulues.'*rhen smoking is al-
lowed. Iincreasel about ten-fold from the background lov-
els.' This is simply falaebtsod in the serviea of anti-smok-
int propapnda-a 1990 study of smoking sections in
forty.one restaurants showed that only halt ot the paticu-
lates wen from smoka: another study. from 1983, put the
fi;ure at 2111 percent. As tar as eatind in resuurants is con-
cemed, the cuisine might be as much of a risk as tlu
smoke: a 1987 Shanghai study by Dr. Y.T. Gao and three
resaarchen from the National Cancer Institute found that
nonsmoking woman who cooked with rapeseed oil had an
incidence o( lung cancer 2.5 times as high as those who
cooked with soybean o[1.
Given ths inefreetivenas of espostue measurements. re
24
el smottini; as a eawe ftorn a welter of non-smokinQ bchsv
ias that smokers engage in with shoclrin` disproponion.
Stanley Coten, a Canadian expett on "handedness,' wnus
that a Study in lfiettigan has shown ths left-handers smoke
cansiderabty mon than rijht-handers.t ('fhey also die nine
yeats esrtia-and na dtae to smohin=,) In 1990. two pspea
published in tha lounrot of rJte Mterisan Medical Assoc a
tiat by ste¢stnoidn= raenrehers Alexander Glatsman and
Rabns Anda sltowed dsat smokas wre sis times as ukcly
as sqnsmotas to sttCer from ttsajor depression and twice as
likely n suSa t)'om chronic deptnsion. David Krogh, an
and-smoker, rensarked on the smoking personality in one of
the maut fascinatini bootcs ot 1991 s:
LMet being a ifaltiaa cr a xouha diver meke a person more or
lw likNy ro te a smokwt ... Dew being in group A maYs
)w my npre u'kdy te be a smatra than bNna in yeup 57 The
.rwrr te Oir is elaeAY ye. You we more 1&ely (aid 'v+creu-
alJy bYdy) r ba a srokar if you ee peer, for uInpat or if
you aw pmrly edueatd. No ntrprisn there. But whu rbcut
tThe f.Qt-ffae(er fyn/reAU: IfU CeYfd OI/ Con#qY(Ker a/
ft)tKanf.tnas. New Yark: 7)r hes hara. 3" peaes. SZt9J
aSoo": TlleArrijteie/ laaia. N.w York: W.H. Freatnm rid
carepany- 176 paps, $17. 91
T4 Arnon spWwar Mn 1991
2074144171

tbeae ehinv You ae mQe litsly to he a smoker J you re di-
veee.4 yeu ~e t~e 1~e',itisiy u rase a sea Selt if yeu re a
snwak.r: youn( whY wnsas ww Molte ue musE mon Iiksly
to he binae drotken tha sre thair neesnek.nj counrrpeu (Y-
meu haU as.6 a nsa twa so thtee dmw higMr Nae that of noa-
fmokina wma): mrt who es dowrowardly mobitc mlaova'o
theu parena sse reon likely to be rrokan, whJs man who se
upwarAly moblle .e les loit.)y.. ..
M a fyoup Ufey iatd to rank hiiha eha nmvnolters oe
scalas dus mnsure risk-ukina efd unaeoe-ssekina. ...
Smokes mnd to rank hiah in a masielktios of chracteruda
Oat mllacti.dy ee refined b in the now quindy old-fash
iatd iam'auisoeial." ... They W ro 6e nwn mbel)ioua"
be n+crs dsfi.u, asd have higJter levels ef mismnduct. TLs
mrrelaians fn Ns cateaory us vey smena. ... fmoYvs ss.n
to have wha can atly be caUed a hiaAer ses deiv.-w pshe"
a lovra sac uNitztias--has
tupumckas.... Smoka*s
rank hi{h in impulsiveneu.
. . . Fwlty, w have reuas
to eelNM that imokY7 W
mae henst than natsmok
tss ut the view of Qumrlvea
dtss ihay Reaens to othrs.
Hans Iurgen Eysessck whom
Krogh describes as 'berhaps
the best known psychologist
in Britnitt atd crltainiy ane of
the most iMuential psyeholo-
gists in the world in the araa
of persottality Uaory: has at-
temple4 to tasonamiaa smok-
ats' catfounding facsors, and
considers Ihem so extensive
as to undem,itse, rar the ptes-
eat time, attempts to use
smoking as an cdolejieol fae
tor in disesse
ma's could be drauica)ly wmtsj: if his subjects ane
disptoportiostatety ham workitsgelass itttfasvial ateu (Ney
did), and ff smoking is mate peevaleat among the Japastese
working classa (it is). lfsrayama's wives of smokcn would
have a higher fafe df lung anca thaa wives of aonsmok-
ers, regardtess of winklng behavior. FinaBy. ratos of lung
cancer infection vary deutieally atzard'ag to ta[s and na
lionaliry: British epidaniologist P1tJ. Euteh showed in the
1970a that Fbw, who smoke only halt as much as Ameri-
c.ans, are twice u likely to develop lung cancer. Using for
eign sotdics to atyiw at cancer links is like using AQican
numbers to measure the thseu of ama in Nonh AmeAea-
the entire m¢hanism of inreetioa may be ditfetent. !t's sigt nificant that the EPA did not cite a
single U.S. study show-
ing rs ETSkancer link in its risk asxssmettt.-in fant no
U.S. study has ever found such a Gnh.
A puticularly weak aspect of the 1990 EPA repon is that
Jt is easy to see how a
study such as Hiraya-
I 4 naiad on meta-analysis. or weighting tlilferent mrd~ to
arrive at an ag,peesee :ieure-i.e., not analyxirtg data Sut
atu/yztng arolyses. Ft's very useful in rortowins dovn con-
ctusans from a bnmry of similar espenments with ssnular
conryols, but inesponsible whea used-as it is herc-tu
draw common asstunptiotts about dispsraro popu)ations. es.
pedaJly when those populatiom have been establishcd as
having vastly varying tates of aAlieticts.
Thete wa obvious sclective bias u wor(t in the 1990 EPA
risk ancsvnens Tltree of Ihe most comptshestsive studies of
pssan smoke ever undertaken were irroxplinbly ezcludod
&ete the risk as^s^^ent: the so-citlltd Shitnizu and Sobue
studies from Japan. and the latgest American case.,:onvol
study ever condueted, by Luis Varela of Yale Univenny,
which was later publisherd in
the New EAalmd /ournd o/
MedIcine. None of the three
studies showed any stausucal
link between spousalsmak-
ing aod lung cancer. Publica
tion bias, though not the
EPA's hult is also a facux-
studies showing no link be-
tween ETS and lung cancer
have tended not to be pub-
lished, as they wcre nonnews
until the Hirayama study. As
Michael Fumento has wnum
of Ama in these pagas. 'Oc-
easional heterose:ual cases
will make news for the same
reason that planes that crash
make news while pWtes that
lasd safety do nat'
The EPA went out on a
limb to classify passive
smolx aa "Group A: Known
Human Cueinogen,' even
though most of the studios
showed no signiricant nsk.
some showad a negative tisk, and the dnal dsk ratio, after
meta-analysis was a slim 1.2g. (The highest ever recordcd
for ETS was anothes Hlayama study, Ne sotalled "In
auYNHinyame." at 2.55.) whtn a similar assessment was
made of ditael etnistions in 1989. the risk ratio was 2.6 and
all die animal lab>raaxy tests wne out positive (a0 were
negative for E75). Despite the soemingly gnvu thma4 d e
EPA rated dicsel only as "Group B: PtobaEie Human Car-
citsogen." An EPA teview of the ott:inogenic ptdperna of
elecuwnagnede fiesds in 1990 found several risk ntios over
3.0, as weU u a"consistentiy repeated pattem of lym-
phoma, leukemia, netvous system cancer and lymphoma in
childhood studiu.' Bu eleetromagnetic fields were not
deemed suffkienay perilous even to clasfity. The ETS risk
assessment is the only one 1!u EPA has ever based solely on
epidemiologieal evidwce.llte tact that it faIIed to meet the
EPA's own sevenpofnt guidelines fix epidemioloQical stud-
0 na A.,,aSPMU, Ma,t>'a n

f
0
is of potential ort:inoSetu (itwed in 1999) makes it seem
even moea It7ce advoeacy.
Radical antiatnokers claim they nave to aet as advowm
to eounter dr atlvoqoy of toateeco companiet, and iehaoeo
interests do indad have major budgets for their own inde-
ptxtdent rssearch inw smoktn= hatuds. But the industry hat
no monopoly on the ptoGt motive. The EPA even commis-
aoned antistnokinj activist Stanron Glam to write a chW
tv in its dratt report on ETS haaards. Glants, who rnns
ci8stetteywttin= seminars and develops anti-smokin= re=u.
4uons toe profit. had this to ssyt at the 1990 world eonter-
errs on tabaceo and Health in Aussalia about his motives
for oppaina envitonmmuJ smokc
The rnain thina ths uiae. /us dons ae ehs isrw of ET3, in ad-
ditien m help peopie like ma psy martataes, u it hu kait-
imitad 1110 eeneerna thr people havs that they don't like
ci8ueaa unoko. And that is a seon8 ueodaul forrr dut trods
to be harnesue+d atd uNti. We're on a mR and fia baaanM aa
anduM
Others may be mouvatad
to push bad se(ence not out
of avarice but ignorance.
There are even those who
muddy the water out of a
genuine social concern.
Michael Cough, program
manager of the SioloSical
Applitations Rogram of the
offiea of Technology As-
aesstnent. chooeei to 1Qnore
an's ann7al risk of eontractins lung cancer--Ia p-
100.006-and aee what danaef he poses to her. Jf we =
cept, arluendo, tha 1,13 risk tuio, the srnokei s rite's n'
risa to 61 per 100.J7p0. T7tat's 13 esta cases per IOOALC,
Put simply' maximisin= in every way possible the most e=
«ems scarurio painted by the EPA study, a smoking hus
band has a t-in-a,10p chattes of Sivin= his wife lung nrce.
in i given year in the futrtre. How resstnable is it to tarotn
him with ahe prospect that he is slowly knocking off his
loved ones?
Jy, it poes wiotaw saying that sienrs suffers for
the ause of snoldn6 ptevaw:wt. Jiut what if the cause
itself tuNers? It ts not uncommon otat when bad sct-
enee is ineodueed into the smscrtre of sociaJ poliry. the en-
tira edifice of proscription and caution coilapsn. Jn 1985 the
]3ritish government sent a hystarical mailina on atLt to ev-
ay household in the counay. Makio= dire prettiuions af an
epidemic. it warned tha Ams was aa equal opportaniry da-
eass Gom which no one wu
sde, and tasd axrreme cau-
tion for all. The result? otd
ladies in provincial towns
were peail'ted. Non-monoga-
mona homosexuals and in-
uavenous drug users, if con-
vinced by the paeketthat
their risk was no different
frotn that of the rest of the
eountry, now saw less reason
thaa ever to modify their be-
"The main thing the science has done an
the issue of ETS, in addition to help people
like me pay mortgages, is it has legitimized
the concerns that people have that they
don't like cigarette smoke."
ihe science of ETS in the interest of roducin{ smakin=, a
he indicated in an October 29, 19901etter to Thomas BotoJ-
li. manager for sciendfk issues at Philip Morris:
Widwut e.rehd redina of drc dwis rby 1+ds Vw1% rutdng m
linh beweat ETS aM lung catoorl or untul mauian m tne
ETS wts. I t.d b a8r.e with tJt. Yrsis trd dr Mealeau
cluia; of your lou,r. On the eYSt hattd I pebaby pofautmy
dissas with stry uss d+at otight be mads of de...neht.ims
by JTi)iv Mtmis a+ny atAar tehmee emtqany. AnrhinS ttnt
ndues anaFieg hu.ukst.vid hWdt bndlo, nd making
smakes into Parinu, fw whstevcr raun, dm jup thtt
lous from wiilinf ness to aoeept bad seienrs
as a basis poliey? Citizens wishinj to exercise
their tt'Deaisi, of cwrsa. and not just mrokers, As
Dr: James La Fanu put it in 8ritain's Sanday TderraOk lan
May. "Ws could reaeh a sitttation whem health aetivists, us-
in= dubious scientific evidence, will be in a position to
blaclmuil us into behaving the way they think we should. It
is not an atteaedve prosptst'
Second, on a mom personal level, the smoking widowv
who has lost his wife to lung cancer-and whose being fur-
Wer stigtnatizad as a murderer and a"pariah" is the {oal of
the EPA report-loses again. For a closer examination of
the gonnds on which the husband is mada a pariah. ln's
take Ne highest available caimate of a nonsmokinj wom-
haviot Within a yea, the I-0rtdott Spee+aror was su8tesuae
that this "public seniee' was aauallY *f0diAi A=.
Closv to Mme. pranoid anti.drus oqaniradons tilrs t>us-
nership for a DntS-Free America may be eaacerbuut8 the
drug probleem by dematizin« drugs like marijuan&--tntld
compered to the President's Hakion, and quite innocuous
aomptnd b alminl. it is a point srarldy made by Ik. Lesrr
QtYupooe. a Hsvod psychiartia and drug spsiaGA as wnt
tsn Itp by Riehatd Slow in an eacmlleat ezpa6 of Pumership
dtatappaatd fa Wa~titt=eon's Ctry i'ape>' laa Deeemberr
hnorahip adr ahwt mnju.u "xat. the heII' out at a hish-
ashopl ssniot rtii tetdeot thsn aotl aC w eDJJese, whe. hia
taaaunrs mwka eurijuana wiYt no app.r.nt dv.ne .Qeu
q widmat Soinj os to shmt haoin. He betins to wond.r it
h.'s bod IJd bW aM wind6 up uyinj pot ta hinuelf. He lia.
Jfevina rejaeud 1tWrrch{q waminp about muiju.na. h.
tniaM aubquendY raj.ct mm+ imPonant w.aOas cbau ri.M-
N mup n.b a oeraLr or bwein.
Such a beckJash could result if poople consider the yues-
tionable scienea of environtnental tobacco amoke reason to
ignore iJte suqeon (eneral's and other warnings on the
baxatds of tobaeeo smoking itself. If so, the EPA's hasty
risk nssessment could create more than inconvenience,
raneot, and diminished personal liberty-it could create
anoters. O
~ u 71cA.wtoesP~ M.yt992
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