Philip Morris
"You Can't Get There From Here"
Fields
- Author
- Brimelow, P.
- Spencer, L.
- Type
- MAGA, MAGAZINE ARTICLE
- Area
- GOVT AFFAIRS/CARLSTADT
- Litigation
- Feda/Produced
- Characteristic
- EXTR, EXTRA
- ILLE, ILLEGIBLE
- Site
- N925
- Named Organization
- Ashland
- Beltway
- Brookings Institution
- Center for the Study of American Busines
- Chemical Brook
- Competitive Enterprise Inst
- Competitiveness Council
- Congress
- Earth Summit
- Epa, Environmental Protection Agency
- General Accounting Office
- Gestapo
- Harvard
- Hazardous Waste Treatment Council
- Natl Center for Policy Analysis
- Navy
- Nyanza
- Office of Management + Budget
- Policy Office
- Praeger
- Rockefeller
- Supreme Court
- Univ of Chicago
- Wa Univ
- White House
- World Wildlife Fund
- Wwii
- Yale
- Beltway
- Author (Organization)
- Forbes
- Named Person
- Agnew, S.
- Ames, B.
- Berkeley
- Bush, G.
- C, A.
- Carter
- Cavagnero, R.
- Coase, R.
- Crandall, R.
- Dingell, J.
- Drayton, W.
- Elliott, D.
- Elliott, E.D.
- Gayner, R.
- Goodman, J.
- Greve, M.
- Hazilla, M.
- Kopp, R.J.
- Lis, J.
- Lore
- Quayle
- Reagan
- Reilly, W.K.
- Rosenberg, W.
- Smith, F.L., J.R.
- Thomas, L.
- Warren, M.
- Ames, B.
- Master ID
- 2074143969/4221
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Document Images
U.S. environmental policy is out of control, costing jobs, depressing living standards
and being run by politicians, scheming business people and social extremists.
Even one of the EPA's strongest supporters says bluntly ...
"You can't get there
from here"
By Peter Brimelow and Leslie Spencer
WHO PROTECTS THE ENVIRONMENT of the U.S. Environ-
mental Protection Agency? Its nvin-towered, 3,100-per-
son headquarters in Washington, D.C.'s bleak South West
section is appalling even by the grim standards of govern-
ment office buildings. Dirty, rain-stained, maze-like, its
home is an aborted apartment complex remodeled for the
agencv-according to rumors, at the behest of then Vice
President Spiro Agnew, a friend of the developer. Ironically,
given the EPA's recent drive to expand
its grasp on indoor air regulation, its
own HQ has "Sick Building Syn-
drome," causing the general malaise
apparently related to poor ventilation
and assorted airborne contaminants.
"I'm not supposed to talk about
that!" quips EPA Administrator Wil-
liam K. Reilly, rolling his eyes. The
reason: liability. Some EPA employees
are already suing. And the agency is
embroiled in quite enough litigation.
Reillv, 52, a suave, Harvard-edu-
cated la«1er, darts among his various
contradictorv constituencies with the
delicacy of a pond-skimmer on the
surface of a swamp. In a Republican
administration he is a career profes-
sional from the Beltway cnvironmcn-
talist lobby-formerly head of the
World Wildlife Fund. Among (mild)
conservatives, he is an erstwhile
Rockefcller associate who once put
out a report calling for more govertt-
ment involvement in land use, weaker
apparatus. The EPA's staff has quadrupled since 1970. Its
in0ation-adjusted spending has gone up ten times. All
federal regulation has surged under George Bush, over-
whelming the brief respite of the early Reagan years. But
the Bush-era burgeoning of the EPA, in the considered
opinion of the Washington University in St. Louis' regula-
tion-monitoring Center for the Study of American Busi-
ness, has been "astounding" (rcc charr, p. 60).
The impact of the EPA upon the
U.S. economy is, of course, many
times its own size. In 1990 the agcncv
estimated that complying with its pol-
lution-control regulations was cost-
ing Americans 5115 billion a year, or a
remarkable 2. 1 % of GNP, versus 0.9%
in 1972. (And critics complain EPA
estimates are typically too low.) Put it
EPA headquarters in Washington
Ae iraek twist to EPA Nilptles tro.s.
property rights and a national land use act. In an agency
that reckons it has imposed some $1.4 trillion in compli-
ance costs (1990 dollars ) on industry since its founding in
1970, his cmphasis has been on voluntany agreements with
business-mostly big business.
The swamp upon which this agile pond-skimmer oper-
ates is rising. And beginning to smell.
The Ee.q now has 18,000 staff and an operating budget
of S4.5 billion. That's about a seventh of the staff and a
third of the spending of the entire federal regulatory
Forbes a July 6, 1992
this way: Because of pollution con-
trols, every American is paying on
average about $450 more in taxes and
higher prices. That's $1,800 for a
familv of four-about half its average
expenditure on clothing and shoes.
In the 1990s the EPA projects that
compliance costs will total another
$1.6 trillion. And that's not counting
the radical 1990 Clean Air Act
amendments legislation. It could add
$25 billion to $40 billion annually.
Tellingly, the U.S. spends a larger
share of its gross national product on
pollution control than do most Westr
ertt European countries. Yet they have
far denser populations. France, for example, with 56
million people in rather less space than Texas, spends only
two-thirds as much.
Imposing costs at this level cannot but be a drag on the
economy. Another EPA-funded study, by econometricians
Michael Hazilla and Baymond J. Kopp, estimated that
because of long-run distortions of saving and investment,
real GNP in 1990 had alreadv been depressed by no less
than 5.8%below where it would have been without federal
clean air and clean water regulation. And it diverges more
59

0
0
M
Environmental Protection Agency
"Environmental Politics" editors Fred Smith and Michael Greve
Ooarnoe law waked Ynql {ovetrmienk stNpped In.
every ,vear.
Compare that with the amount the economy seems
likely to crawl upward in the four Bush years: 4.5%. And air
and water are only part of er.4 activity. Thus the Superfund
toxic waste program, which takes over 40% of the EPA's
operating budget and 20% of staff time, isn't included.
But hasti t all this spending brought economic benefits,
too? Kopp and Hazilla's model could not pick up pre-
sumed benefits from clean air and water-for example,
fewer days lost through illness. "But these must be very
small, much less than 1%ofc;,tP," says Brookings Institu-
tion economist Robert Crandall. He points out that the
model still probably underestimated regulation's depress-
ing effect: It could not assess the impact of investments
wholly forgone. For example, erp regulations discourage
the replacement of old plants by holding them to lower
pol/ution standards than new plants-irrational both eco-
nomicallv and environmentally, but politically essential.
What about environmental bcncfits? The agency claims
that between 1970 and 1990 emissions of lead fell 97%,
carbon monoxide 41% and sulfur oxides 25%. Perhaps the
EPA is Bke the Soviet military complex: brutally effective,
albeit bariltrupting.
But even here the EPA may be claiming more than it is
entitled to claim. Critics argue that post-1970 pollution
reductions are often due to other factors, such as higher
gas prices. Brookings' Cranda8 has found that the adjusted
reduction rate for several pollutants since the EPA's fnund-
ing has actually been slower than in the 1960s, when the
environment was regulated primarily by state and local
governments. And, lie adds, it is not clear that whatever
overall reduction has occurred is actually the result of
controls. "Assertions about the tremendous strides the
EPA has made," he savs, "are mostly religious sentiment."
Nor is it clear that these pollution reductions have
improved human health. Surprised? That's because you
60
missed a little-publicized but dramatic shift in the public
health field since the late 1970s. Tlu Grcat Canccr Scare-
which was used to shift the eP.a's tikus from "bugs 'n'
bunnies" to health-has been discredited. "kVhen looking
at causes ofcancer. .. pollution is almost irrelevant," says
Berkeley biochemist and cancer authority Bruce Ames.
One thing, however, is absolutelv clear: The cost per life
theoretically savcd-as measured by the F.rn itself; often
under statutory requirement-is now verging on the
fantastic. "I have never seen a single [proposed regulaton]
rule where we weren't paying at least $100 million per life
for some portion of the rule, or very few," sa,vs Yale Law
School Professor E. Donald Elliott, a Reillv allv and recent
r.r.a general counsel. "I sawrules costing $30 billion."
John Goodman of the Dallas-based National Center for
Policy Analysis reports a 1990 EPA regulation on wood
preservatives that imposed costs at a rate of $5.7 trillion per
life presumed savcd. This implies a willingness to spend the
entire GNP to avoid a single hvpothetical premature death.
Goodman also points out that regulating for health is a
policy at war with itself: The reduction of living standards
associated with a$5-million-to-$12-million increase in
regulatory costs is estimated to cause one additional death.
Granted the EPA's elaims to saving Gves are correct, the
saving of one life may be purchased at the cost of many
others dying from, for example, poorer diet.
To put this in perspective: Practically everything in life
involves risk at the infinitesimal level at which the EPA
operates-crossing the street, for example, or eating
seafood. But people are willing to bear the risks-indeed,
positively eager. Many court risks knowingly--climbing
mountains, hang gliding, smoking cigarettes. Others
court risk for money-for example, high-rise construction
workers. "According to some economists," admits Elliott,
"the revealed preference for a life saved, the point at which
you have to pay people to put themselves at risk, is in
the $500,000 range."
"Everybody at erA understands, and
everyone who works in this business
understands, that you could
save many more lives if
i
70
1 '72 '77 '74 '75 76 '77 '78 79
2074144089
Forbes . (ulv 6, 1992

I
vou took the same amount ofmonev and devoted it to say,
infant nutrition programs, or a whole range of public
health services," says Elliott. Which perhaps explains why
phoning the EPA almost at random invariabiv unearths a
depressed and disillusioned bureaucrat. (And whv the
agency now wants to retocus on vast, and conveniently
vague, international issues like global warming. )
As Elliott puts it, reflecting on prospective costs and
benefits: "I've come around to the viem that vou just can't
get there from here using these kinds of techniques."
What Elliott means by "here" is known in the trade as
°command-and-control" bureaucracy-prescribing de-
tailed rules attempting to cover even possible circum-
stance. The ErA's pervasive rules, some observers sav,
amount to a national industrial policy ... or land use act.
"[Command-and-control] is expensive, it has high
transaction costs and it requires tremendous amounts of
information," Elliott says. "There arc 70,000 chemicals
on the EPA Toxic Substances Control Inventory. Of those,
we have health effects information on about 9,600, or one
in seven.... I mean, there just aren't enough rats around
to test every single substance."
What Elliott and Reilly say they want to do is regulate
The agency that
ate America
.
0
~ stafnnA
/Full-time equnalent employmentu
~ Spending
IMJlions of constant
1987 aouarsl
more flexibly. For example, thcy want the freedom to
assess the risks from toxicitv more realistically and to focus
on the truly dangerous chemicals.
But other EPA critics believe the agency can never get
there from here even if it focuses its goals more narrowlv
and precisely. "It's just another fundamentally flawed
Nixon-era idea, like wage and price controls or racial
quotas," says Fred L. Smith Jr., president of Washington,
D.C.-based Competitive Enterprise Institute.
To some extent, the EPA's problems are those of manag-
ing chaotic growth. The federal government's watchdog
General Accounting Office has complained for years about
lack of cost control over the outside contractors who do
the bulk of EPA work: Representative John Dingell's
(D-Mich.) oversight subcommittee has begun a noisy
investigation. The EPA's ten regions reportedly pursue
inconsistent policies-Region Five, in the Midwest, is said
to be the most orrtery-with exceptional power in the
hands of very junior staff. Many city and county govern-
mcnts have recently rebelled against the complexity and
COst of EPA directions.
Within this chaos, fiefs can be carved out by strong (or
savage) characters. In the Carter Administration, the
EPA now accounts for a sswMh of the staH and a t1dN nf 1,2oa 6.000
the sp.nding of ths .MU. fadsral regulatory apparatus.
And the sost of complying with snWromn.nW
'--- r.ptlations is rlsing In stsp: At $1.4 trillidn ana tM flM ..._._. _.. ...~ _.. _.. a.666
20 years, the agency estimaaes its rulss will eost
Americans atuNhar $1.8 trillion in the 1990s.
Saorce: MeunCa Warren and James Lx Begwa,o. -:a~lsmr A-:,ssor 0a 1993 Federai fieauiamry
ButlgeLCM/NfP-f/llSNP/O,Fme.KinBv4~re9 r'ra5hinafon,.-.er,rty,5t LomSMO.
1182 '83 '84 '85 .._ ' _ 88 '87 '88
es
92 8] e
agency was essentially run by the Policy
Office head, William Drayton, now in
exile as head of Environmental Safety, a
Washington, D.C. EPA monitoring group,
and vengefully writing an environmental
transition paper urging an increase in EPA
spending. In the Bush Administration,
former real estate developer William Ro-
senberg, now Assistant Administrator for
Air and Radiation, was key in burying the
ten--vear, $500 million national acid pre-
'cipitation assessment program. It incon-
venientl,v debunked the acid rain panic just
when Congress and the agency were using
it to extend the Clean Air Act.
Then there's the Superfvnd catastro-
phe. Reilly has reportedly described it as
the worst piece of legislation ever passed
by the U.S. Congress. He may be right.
Reacting in 1980 to hvsteriaover the Love
Canal toxic landfill leak, Congress in effect
provided for the legal mugging of any
passing deep pockets (or even shallow
pockets-see box, p. 64) to finance a na-
tionwide cleanup.
But mainstream scientific opinion is
now agreed that the danger from toxic
waste was vastly exaggerated. Thus-an-
other surprise?-healthwise, Love Canal
was in the end harmless. And anyway the
leak was basically caused by careless gov-
ernment development after compulson,
purchase. Nevertheless, estimates of fu-
ture expenditures under the Superfund
program now range from $125 billion to a
stupendous $1.25 trillion. Much of it-
sometimes 85%-is going in transaction
costs like lawyers' fees.
0
Forbes e July 6, 1992 61

Bnvtrotnnental Protection Agency
But the real reason EPA is such a swamp is hard for non-
Washingtonians to understand: It is hopelessly trapped in
its own ecocycle of conflicting, interacting elements (see
diagram belutn). These are:
The Beltway environmentalist lobby. No longer just
sandal-wearing ecofreaks, the 20 or so major env'vonmen-
tal organizations are a formidable force in Washington,
with perhaps 15 million members in total, budgets of
about $600 million and top executives with six-figure
salaries. (Reilly earned $111,000 at World Wildlife Fund
in 1988.) Their main hold on the EPA: lawsuits-Of every
five major decisions made by Reilly, four are litigated. And
the suits name him personally. Policy ends up being made
by judicial order and in settlement negotiations rather
than by the Er-A itself. The Supreme Court just reduced
environmentalists' ability to force their will on federal
agencies but eertaud,v hasn't eliminated it.
Congress. The 535 members of the legislative branch
micromanage EPA (and can sneak favors to their constitu-
ents) through the 100 committees and subcommittees to
which the agency is obliged to report. Even more impor-
tant, the statutes under which the EPA operates are highly
specific, and getting more so: The 1970 Clean Air Act had
50 pages; the 1990 Amendments, some 800. This cffec-
tively deprives the EPA of discretion in key areas-Don
Elliott could not Iegally implement his toxic substance
EPA ecocycle
O'
_ . /II CY/~p
~-SrAnRES - .
OEM .Nw. ;_-= WVa/IRCOIaRIR7. -
I'Ifll~llll'I'I~I I~~~I~~ ~ I INEIYNY..........
IOt ILY_
ER
ideas. Sometimes statutes conflict: Clean Air Act mandates
have created hazardous solid waste, requiring further
regulation. Sometimes they reflect opposing philosophies:
Cost-benefit considerations are precluded under Super-
fund, required under the EIFan pesticide legislation. And
the way they are written, under environmentalist influ-
ence, frequentl,v provides opportunities for litigation.
White House. The executive branch affects EPA through
personnel nominations and reviews of its finances and
regulatory efficacy conducted by the Office of Manage-
ment & Budget (and recently by Vice President Quayle's
Competitiveness Council). But usually this just means
delaying regulations that are statute-driven. Evcntuallv
lawsuits result in courrordered deadlines, cutting back
White House influence.
Business. Business sues the EPA, too, often over the same
decisions as the environmentalist lobby. And it lobbies
Congress and the executive branch. But business is pro-
foundly divided. Too frequently, it can't resist trying to
use regulation to cripple competitors. Thus ethanol pro-
ducers allied with environmentalists, and against the oil
industry, to influence the Clean Air Act Amendments in a
way that increased demand for their costly alternative fuel.
A whole class ofcompanies has been created to meet EPA
requiremcnts-and lobby for more. Thus the waste treat-
ment industry's Hazardous Waste Treatment Council has
"If you took out a(tha EM's watkload.rwytlft tlut I. MI/{ NIw.6y abttdary
d.aNNu, eerrMaposM NadMee a ax.eWw Mttlatlw, thnN wotldM! M a Mok
of a let Nft," s.ys fat.n EPA di.f l.. ihaetaa. .
/ / -9iY1'li'f CqM/pL
~ UM COaf/~IpOlN
tt
ana a rYl..mrt /x..wR
2074144091
62 Forbes s July 6, 1992

r
I
EPA Administrator William Reilly taking a break from the Earth Summit in Rb
4hNt1nL ErA't focus ft0[O MMIh to [M gIObY MIHPonINntL
helped block reform of Superfund. Significantly, two
formcr EPA heads now run waste disposal companies.
Business' ambivalent attitude to regulation perhaps
explains the flower of Reilly's EPA tenure: the Pollution
Prevention Program. In its most publicized aspect, he has
persuaded many companies to curtail the use of various
designated chemicals voluntarily.
On closer inspection, however, the Pollution Preven-
tion Program looks less voluntary-the companies are
often being strong-armed by the EPA after technical filing
violations. Some EPA staffers fear the "voluntary" ap-
proach is illegal-it may violate the Administrative Proce-
dures Act. The chemicals may not be a problem anyway-
they are merely the object of one of those statutes.
And by making expensive agreements, big companies
raise the costs of entering their industrics--Icading to
carteGzation. "It's a problem," Reilly concedes.
What, then, is to be done about the EPA? Certainly the
environment must be protected, even if we are now going
about protecting it in the wrong ways. A comprehensive
environmental bill, reconciling the present statutory con-
fusion, seems a logical first step.
But an EPA veteran flinches at the thought of the
Washington warfare this would unleash. Instead, he looks
wistfully at the environmental bureaucracies in Britain and
Canada, able to go about their business efficiently without
public interference. Such a solution, however, is precluded
by the U.S. system's separation of powers. Lawsuits and
troublemaking legislators cannot be avoided.
There is an environmental policy ideally suited to the
American way: the development ofpropetty rights and the
common law of tort. The threat of litigation will discour-
age pollution, with the details worked out between private
parties. For example, neighbors could use "nuisance law"
to suc a malodorous factory.
Iaw students are taught in Environmental Law 101 that
Ronald Coase, winner of the 1991 Nobel Prize for Economics
Prep.rty rlpMS off.r hat.r prot.atlon Uue r.pl.tlon..
Forbes a July 6, 1992
63

Environmental Protection Agency
Much ado about very little
A STEEPLED CHURCH and neurs, never actually con-
a three-door fire station tributed to the pollution.
mark the center of Ash- So what's the point?
land, Mass. (pop. 13,000). From 1917 to 1970 Ash-
On the edge of town, land was a dye manufac-
Megunko Hill, once wood- turing center for New Eng-
land, is now a vast, bald land's textile industry. It
20-acre concrete "cap," survived W WII by supply-
cordoned off by a deep ing blue dye for Navy uni-
moat and high steel fence. forms. Nyanza Inc. was the
Red danger signs mark last of the local dve com-
the N,vanza chemical waste panies. Over the decades
Superfund site. they buried dye sludge,
In 1983 the EPA pre- bad batches and solvents in
cmpted the efforts of local trenches on the hill.
landowners and the state The waste contained
of Massachusetts to clean mercury, lead, arsenic and
up an abandoned dump chromium. The brook
on the hill. Since then the that ran from the dye plant
Nyanza site has come to through town carried the
Nyanza Superfund site
11M ""Swtlnpy r.qo.sw. MrtNs".r..'t
epitomiu everything that liquid waste. It was noted its gold-plated solutions.
is wrong with Superfund. for its stench. Locals still "It's like the Gestapo, the
Roughly $25 million call it Chemical Brook. way these guys operate.
has been spent so far, in- Lore holds that after play- They have been harassing a
cluding costs of a ten-year ing there dogs would come bunch of innocent people
study while things got home blue. to the point where we've
worse. That's just earnest In the early 1970s the just had it " he wails. The
money. Massachusetts Su- state, responding to local "potentially responsible
perfund chief Richard complaints, told Nyanza parties" (P2rs in Super-
Cavagnero plans to spend to clean up. But the decline fundese) arc a mixed crew
another $8 million to fin- in New England's textile arbitrarily associated with
ish and possibly "hundreds industry brought Nyanza the designated area. They
of millions" to clean and down with it. The com- include Gayner, a small
monitor the site's water pany dissolved in 1978. highway cleaning contrac-
"forever." Local developer Rob- tor who happened to buy
The payofl? Superfund ert Gayner agreed to clean a polluted acre nearby, and
staffers acknowledge that up Megunko Hill when the nephew of Nyanza's
the site's risk to human he bought the land in last chief executive officer.
health is now negligiblc. 1980, hoping to develop They have been threat-
But the rules say: Keep it. He figured he would cned with fines of $25,000
cleaning anyhow. Super- spend roughly the a day fbr failing to comply
fund staffers also ac- amount estimated by state- with the stream of paper-
knowledge that the 20-odd approved studies: at most work the EPA has de-
people mugged to pay $300,000. manded. And they have no
the tab, local small land- Gayner never bar- control over EPA spend-
owners and entrepre- gained on Supcrfund and ing at the site, although
this approach didn't work, just as economics students are
told about "market failure"-the solution in both cases
being government intenention. But modem scholarship
suggests that the common law was indeed working, until
governments intervened. And anyway government has its
own problems. (One such study is Environmental Politics:
Public Corts, Private Rewards, edited by Fred Smith and
Michael Greve, and just published by Praeger.)
And last year the Nobel Prize for Economics was
awarded to the University of Chicago's Ronald Coase,
64
they are supposed to fi-
nance it. Their only practi-
cal defense: Find others
who might, just as remote-
ly, be considered habic.
In the meantime, banks
have refused loans to
PRPs, and property values in
the area have plunged.
Is it fair to target peo-
ple with only remote associ-
ation with the site? "We
identify people Congress
says are liable, and we col-
lect hundreds of millions in
settlements," insists Su-
pcrfund's Cavagnero.
So far Superfund has
spent $6.7 billion. It has
cleaned up only 84 of
some 1,250 identified sites.
That's why estimates of
what it will take to do the
job top $1 trillion-
much spent needlessly.
-L.S. ~
whose seminal 1960 essay, The Problem of Social Costs,
argued precisely that propem rights could protect the
environment better than a regulatorv bureaucracy.
Of course, relying on common law to protect the
environment would deprive Congress of some of its po« cr
to grant and withhold favors, cost thousands of bureau-
crats their jobs and power, and spoil the games plaved bv
lots of business people. But isn't the limiting of govern-
ment control over people's livcs an important part of what
:lmerica is all about? M
Forbes n lulv 6, 1992
