Philip Morris
Public Opinion Research
Fields
- Named Person
- Turner, D.
- Type
- REPT, REPORT, OTHER
- Document File
- 2071718377/2071718722/Ysp Working Group
- 2071718573/2071718705/Ed Pgn Ysp
- Litigation
- Feda/Produced
- Site
- N905
- Area
- PFEIL,MICHAEL/OFFICE
- Date Loaded
- 23 Jul 2002
- UCSF Legacy ID
- xod16c00
Document Images
Public Opinion Research
Objective:
Determine public attitudes regarding the allocation of MSA funds for state-
sponsored youth smoking prevention programs
Strategy:
Design as national survey, with over-sampling in 12 key states, so findings can be
used to support national overlay and state-specific efforts conducted by SGA
and USA Communications
Implementation:
Obtain proposed questionnaire and budget by 6/30
Distribute for review/comment 6/30-7/15
Determine/secure funding source(s) by 7/30
If funded, determine final design of survey by 8/15
Conduct/analyze results by 9/15
Distribute results for use by SGA/Communications 9/15-9/22
Primary Responsibility:
Dan Turner
1 Case Studies
ON HOLD
