Philip Morris
"Nicotine Gum? I Asked My Doctor About It."
Fields
- Area
- MURILLO,JOE/OFFICE
- Type
- ADVE, ADVERTISEMENT
- Characteristic
- ILLE, ILLEGIBLE
- Named Organization
- Smithkline Beecham Consumer Healthcare
- Document File
- 2064952304/2064952336/Merit - You Can Do It.
- Litigation
- Feda/Produced
- Site
- N528
- Master ID
- 2064952307/2317
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- Date Loaded
- 11 Nov 2002
- UCSF Legacy ID
- vtk63c00
Document Images
i2.;iw@:r:;vi.
known as IgE. The reaction involves
several steps. When an allergen enters
the body, so-called helper T cells sig-
nal danger bv releasing a chemical called
11-4. That alarm prompts a second class
of immune cells-the B cells-to churn
out i¢E antibodies. When these antibod-
ies dock with receptors on still other
immune cells (the mast cells and baso-
philsl, they trigger a flood of histamine
and other chemicals. These "allergic me-
diators" cause different kinds of misery
depending on the tissues they infiltrate.
How could science reverse such a
process? One approach, pioneered by
researchers at Genentech of South San
Could now
research
render
ragweed -
pollen
/
harmless?
highlight 11-4's role in IgE sytttcesis. But 'vs resu3ts
suggest that dummy 11-4 covid maioevotetrt ..,r«.j,,e
Even if these methodicai endeavuuus Sindtreya5fim,
ize allergy treatment, trial andertnrjust raight. Consut
er what happened when researchers at Chicrago's
Northwestern University Medial Schnni started
studying a natural hormone rza;W sahstanre p As
expected, a single dose made atumaLss mme sensisive
to a common allergen. But several months later, Dc
Roy Patterson discovered
that the treated animals
were producing fewer aller
gic antibodies. Suspecting
he was onto somethh'tg, Pat-
terson treated three coi-
leagues with substance P
Francisco and Tanox Biosystems of Houston, is to knock out IgE d small doses of ragweed or rye gtasa
with genetically engineered antibodies. Both firms have designed I an dBefore they got the
treatment. all three
molecules that fit onto IgE as a lock fits around a key. By binding ~ were producing IgE antibodies
to those
with IgE before it can connect with the receptors on mast cells,
these agents should prevent the release of histamine. Both compa-
nies have completed initial safety studies and are now giving
patients injections to gauge the therapeutic effects. If all went well,
a drug could reach the market within seven years.
Meanwhile, scientists at Palo Alto's DNAX Research Institute
are learning to defuse allergic reactions at an even earlier stage.
Reasoning that errant B cells would make less IgE if they weren't
always being goaded by 11-4, the DNAX researchers have created
an impotent version of the ll-4 molecule. Given to mice, the mole-
cule sticks to the receptors on B cells, shutting out true 11-4 and
foiling IgE production. The mouse study was intended merely to
OENN[5 KUNKEL-CNpI-PIIOTprNl6
1=
irritants, though not enough to rause
symptoms. After their shots, two of the
three experienced a sharp drop in Ig$
and the effect has persisted. iarger
studies are now in the works.
Don't toss your Kleenexjustyet; spar
kling preliminary findings rarely turn
out to he gold. But if these new ap-
proaches pan out, they could yield a
mother lode of relief.
-Geoffrey Cowley with
Robina Riccitiello
t`i~TIC~O'I`I\-E GL, ALP
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sbkdd55adev{ PSa~s-
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prod55et. But.torth.
nett few years, tr7
shavingyourhsad.
IA S I~n lh.~ DocToR ~~oL~ Irr:'
It's called NICOAETTE'
inicotme polactilexl. And it's
"-~
~TTE a serious medicine that's only
available through your doctor.
-~ My doctor and I discussed
whether NICORETTE was right for me.
Shouldn't you find out whether it's right for you?
NICORETTE®
(nicotine polacrilex)
AskYour Healthcare Professional
About It Tbdav
So
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