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Philip Morris

Nicorette Advertising

Date: 23 Apr 1998
Length: 1 page
2064952307
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Fields

Author
Ring, K.A.
Copied (Organization)
Leo, Leo Burnett Agency
PM, Philip Morris
Site
N528
Area
MURILLO,JOE/OFFICE
Type
LETT, LETTER
Copied
Levan, S.
Murillo, J.
Porter, D.
Russo, D.
Recipient (Organization)
PM, Philip Morris
Named Person
M, J.L.
Named Organization
Client Services Group
Newsweek
People
Sports Illustrated
US
Document File
2064952304/2064952336/Merit - You Can Do It.
Author (Organization)
Leo, Leo Burnett Agency
Litigation
Feda/Produced
Master ID
2064952307/2317

Related Documents:
Characteristic
ILLE, ILLEGIBLE
MARG, MARGINALIA
Date Loaded
11 Nov 2002
Brand
Merit
UCSF Legacy ID
ltk63c00

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Page 1: ltk63c00
r" ~w -w" _Yoo cj-1 April 23, 1998 Via Pouch Robert J. Eck, Esq. Philip Morris International 800 Westchester Avenue Rye Brook, New York 10573 Re: Nicorette Advertising # Dear Bob: Per your request, our Client Services Group searched for examples of Nicorette advertising to determine when Nicorette first started using the "You Can Do It. Nicorette Can Help." copyline. It appears the first use was in April, 1996. We found examples of Nicorette advertising from 1994. Enclosed are copies of ads from the December 26, 1994 and January 30, 1995 issues of Newsweek, and the December 24. 1994 issue of Sport.r fllustrated. This earlier advertising does not use the "You Can Do It. Nicorette Can Help." copyline. Also enclosed are copies of Nicorette ads that appeared in the April 29, 1996 issue of Peanle magazine and the July 1996 issue of US magazine, and other 1996 magazines. In the 1996 ads, the "You Can Do It. Nicorette Can Help." copyline is used. Nicorette also aired television commercials. TV commercials from 1993-1994 did not use the "You Can Do It. Nicorette Can Help." copyline. They began using this line in television commercials in April, 1996. We are obtaining a copy of the 1996 commercial for your reference and will forward it to you as soon as it is available. In the meantime, we trust that this information will assist you in preparing your response to Nicorette. Please let me know if there is any additional information you need to prepare your response. Sincerely, Kathleen A. Ring ~ Vice President, Attorney cc: Joe Murillo, Esq., Philip Morris Incorporated Doug Porter, LB - Chicago 19 Den/ ~ Russo, LB - Chicago 27 IL[eeo8umen Compang Inc 35 West Wacker Onve Chicaqa. o:mms e06011516 Ie'eo0ene 312.220.5959 Fax312 220.3299 AM 2 7 l998 JLM u

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