Philip Morris
Conducting Research Among Asians
Fields
- Author
- Fedewa, D.
- Area
- BONHOMME,JEANNE/CARLSTADT
- Type
- MEMO, MEMORANDUM
- Site
- N592
- Named Person
- Korzenny, F.
- Wong, S.
- Recipient
- Feifer, K.
Related Documents:
- 2063725154 Amcr Capabilities
- 2063725155 Major Asian Languages Qualitative and Quantitative Research. Focus Groups, in-Depth Interviewing, Surveys, and Tracking Studies in the United States and Asia
- 2063725156 Superior Focus Group and Telephone Interviewing Facilities. Recruiting and Interviewing in Spanish, in Most Major Asian Languages, and in English.
- 2063725157 Sandra M.J. Wong, Ph.D.
- 2063725158-5161 Other "Findings" About Asians in the US
- 2063725162-5164 The Importance of Context in Conducting Asian Research
Document Images
LEO BURNETT U.S.A.
OFFICE MEMO
October 24, 1994
To: The Research Department
Analytical Section
cc: Katie Feifer
From: Denise Fedewa
Re: Conducting Research Among Asians
The Asian market is becoming very important to my client these days, and I suspect that might
be true for some of you too.
My favorite Hispanic researcher Dr. Felipe Korzenny, has teamed up with Dr. Sandra Wong
to offer full service research capabilities in five Asian languages.
Attached are Dr. Wong's capabilities, an article she published in Quirk's and some key facts
about the U.S. Asian market.
attachment
