Philip Morris
Asean Science Reporting Awards Proposal Outline
Fields
- Author
- Spindler, J.
- Walk, R.
- Type
- SPCH, SPEECH, PRESENTATION
- Area
- CARCHMAN,RICHARD/SEC'Y FILES
- Document File
- 2063604315/2063604711/Missing
- Litigation
- Iwoh/Produced
- Characteristic
- DRFT, DRAFT
- Site
- R530
- Named Organization
- Asean Coci
- Asean Newspaper Publishers Assn
- Asean Secretariat
- Confederation of Asean Journalists
- Iarc
- Regional Judging Comm
- Selection Comm
- Usd
- Usd Sa
- 1996 Regional Corporate Affairs Conferen
- Asean
- Author (Organization)
- PM, Philip Morris
- Spindler + Associates
- Named Person
- Ng
- Scully
- Spindler, J.
- Walk, R.
- Master ID
- 2063604391/4419
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SA A,IA
ASEAN Science Reporting Awards
Proposal outline
Julian Spindler, Spindler & Associates (Bangkok),
R. Walk, PM SA AJA
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Objective
To improve the quality of reporting on
scientific issues in the ASEAN region by
establishing media awareness and
education through an annual science
reporting award.
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Background
First mentioning at IARC simulation exercise, Feb.
1996
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Presentation (Spindler/Walk) at 1996 Regional
Corporate Affairs Conference.
Component of Scientific Affairs Plan Asia fi996/97
80,000 USD budget approved (SA)
Experience with ASEAN Art Awards
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Ra~iona/e
Majority of media in Asia-Pacific region lack specialized
human resources for accurately reporting on complex
scientific topics.
Failure to expose or question "bad" science.
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Distortion of public perception.
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Inadequate application of good science in regulatory
environment.
Negative impact on corporate business environment.
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Strategies
Provide incentives to ASEAN journalists
- Cash prize
- Public recognition
Provide opportunities to upgrade scientific
reporting skills
- education seminar
- trip to centers of journalistic excellence
- visit of research facilities
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SA AJA
Award specifications
start 1997 (award ceremony 1998)
- advertising
- press releases
- direct mail
- posters
annually (multi-year budget commitment)
supported by the Philip Morris Group of Companies
in co-operation with co-sponsors
single-tier, regional competition
print journalism (may be extended later)
open to nationals of all ASEAN countries (7 -> 10)
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SA AJA
Potential co-sponsor(s)
Regionailinternational organizations
Candidates:
- Confederation of ASEAN Journalists (CAJ)
- ASEAN Secretariat
- ASEAN COCI
- ASEAN Newspaper Publishers Association
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Selection of awardees
translation of submissions in country receiving
center
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Review and selection of best entry/country by 5-7
member Regional Judging Committee
- sponsoring organizations
- distinguished scientists
- distinguished journalists
- ASEAN & Non-ASEAN nationals
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Prizes
Trophy
Cash prize: 5,000 USD
Invitation to Award Ceremony (expenses paid)
Invitation to training seminar
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Science Reporting Training Seminar
Adjunct to annual Award Ceremony
Host country rotation
2-day seminar
10-30 working journalists in country in which
ceremony wi(} be held
nomination of attendees by their editors
simultaneous translation between English and
language of host country
inclusion of visit of scientific institution
request of case study article
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