Philip Morris
Communications
Fields
- Author
- Green, C.R.
- Document File
- 2063597279/2063597765/Epi 570000 - 960000, Tar, Smoke Constit Ftc 960000
- Area
- CARCHMAN,RICHARD/OFFICE
- Type
- PUBL, PUBLICATION, OTHER
- BIBL, BIBLIOGRAPHY
- Litigation
- Iwoh/Produced
- Named Organization
- Barnes Bero
- Ciar Board of Directors
- Ciar, Center for Indoor Air Research
- Energy Research Lab
- Journal of Health Politics Policy + Law
- Journal of the American Medical Assn
- Journal of the American Thoracic Society
- Nas, Natl Academy of Sciences
- New England Journal of Medicine
- Oak Ridge Natl Lab
- OSHA, Occupational Safety & Health Administration
- RJR, R.J.Reynolds
- Science Advisory Board
- Univ of Pittsburgh
- Amed, American Medical Association
- American Thoracic Society
- Ciar Board of Directors
- Site
- R530
- Named Person
- Angell, M.
- Esquier
- Green, C.R.
- Hee
- Neurath
- Ogden
- Peterson, M.A.
- Rothman, K.J.
- Esquier
- Author (Organization)
- Journal of Health Politics Policy + Law
- RJR, R.J.Reynolds
- Date Loaded
- 23 May 1999
- UCSF Legacy ID
- yap67e00
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Communications
Pu6lisher's note Unsolicited responses to articles that appear in JHPPL are wel-
come and will be considered for publication on submission to the editor. Send items
to Mark A. Peterson, Editor, 3G25 Forbes Quadrangle, University of Pittsburgh, PA
15260. JHPPL does not edit the communication that it publishes.
To the editor:
In a recent article, Barnes and Bero (Journal of Health Politics, Policy
and Law, 21 [3]: 515-542) examined funding by the Center for Indoor
Air Research (CIAR). The article appears to be little more than an exam-
ple of bias in the search for bias. The ultimate and clearly expressed
objective of the authors is to discredit researchers for receiving funding
from tobacco-related interests and to silence all those who do not support
the authors' own views. Their approach has public policy implications far
beyond the Center for Indoor Air Research.
Based upon my own experience with CIAR, I want to point out diffi-
culties I have with the authors' underlying assumptions and analysis, and
comment on the implications of the positions advocated by the authors.
I believe I am qualified to do so because I have served on the CIAR
Board of Directors since the CIAR was established. At present, I am
chairman of the board. Although I believe that my comments reflect the
feelings of all the board members and CIAR staff, I speak only for myself
in this response.
I am a scientist with R. J. Reynolds Tobacco Company. My supervisor
(also a scientist) would be amused to hear that I am, as the authors
repeatedly charge, a "tobacco industry executive:' Indeed, current and
former members of CIAR's board of directors hold Ph.D. degrees in
This article is for individual use only and may not be further reproduced or stored electronically
without wntten permission from the copyright holder.
Unsutbnrized reproduction may result in financial and otherpenalities. (c) DUKE UNIV PRESS

1280 Journal of Health Politics, Policy and Law
several scientific disciplines, including chemistry, pharmacology, and
toxicology.
CIAR Funding Method
In the 1980s, government agencies and private organizations recognized
that the science relating to indoor air quality-including the environ-
mental tobacco smoke (ETS) component of indoor air-was lacking and
the data available often resulted from poorly considered protocols. Rec-
ognizing the importance of the issue and the lack of serious funding in
the science, CIAR was created to provide funding for fundamental and
applied studies. As noted by the authors, CIAR remains the only private,
nationally based organization funding such research.
Barnes and Bero segregate research funded by CIAR into two cate-
gories: (1) "peer-reviewed funding," in which CIAR's Science Advisory
Board (SAB) makes recommendations, and (2) "special-reviewed fund-
ing:" The designations "peer-reviewed" and "special-reviewed" relate to
the authors' view of CIAR's research funding process,-not-to the standard
of review given reports resulting from the research. The types of funding
have not been secret, and notwithstanding Barnes and Bero's assertion,
the existence of applied studies separate from those recommended by the
SAB has been noted publicly-among other places, in CIAR's newslet-
ter, CIAR Currents.
Every project submitted to CIAR for research funding undergoes peer
review. A list of peer reviewers, used for both SAB-recommended and
applied study proposals (termed special-reviewed by the authors), is set
out in CIAR's annual Request for Applications (RFA).
Both SAB-recommended fundamental studies and applied studies are
funded only after approval by the CIAR board of directors. As mentioned
above, the board consists of Ph.D: level scientists from a number of sci-
entific disciplines, so that the board is well qualified to make funding
decisions. The only limiting factor in my vote as a member of the board,
other than consideration of the merits of individual proposals, has been
the amount of total funding available and ongoing commitments to fund
previously approved multiyear research projects. The principal differ-
ence between applied and SAB-recommended projects is that the latter,
as the name implies, is recommended by CIAR's Science Advisory
Board from among proposals submitted pursuant to the RFA. Many
applied studies are of near-term interest and are applications oriented or

Communications 1281
intended to fill gaps in the science rather than being basic scientific
research.
CIAR enters into contracts with all researchers. Researchers are
assured independence in pursuing their research proposals and are
encouraged by contract to publish their findings fully and completely
with only one stipulation-that CIAR funding be acknowledged in any
publication.
The Article's Assumptions and Bias
The principal problem with the Barnes and Bero article is its approach
to judging "quality:" Instead of judging quality on an article-by-article
basis, Barnes and Bero believe they can judge quality by employing cer-
tain "surrogates" for quality. This determination of "quality" turns upon
several assumptions, assumptions supported for the most part by citation
to other works (including unpublished findings) by the authors. Some
surrogates, such as sources of funding acknowledged, appear to beg the
question.
One "surrogate" for quality used by Barnes and Bero is whether an
article resulting from CIAR funding was classified (using the authors'
definition) as "pro-industry." The definition of "pro-industry" employed
by Barnes and Bero is itself suspect. The authors classify an article which
finds "that the evidence [regarding alleged adverse health effects of ETS]
is inconclusive" as "pro-industry" rather than neutral. This is little dif-
ferent from an earlier version of the Barnes and Bero article in which the
authors considered an article "pro-industry" if it discussed exposure to
ETS "without mentioning the documented hazards of exposure at any
point:'t
Irrespective of the definition employed, the "pro-industry" criterion is
curious. A study, according to the authors, is more likely of low quality
whenever its findings could be classified as favorable to the funding
source. This position is absurd. Research should go where the science
leads. If it leads in a particular direction, then so be it. The validity and
quality of research should stand or fall on its scientific merit and that is
1. The "earlier version" of the article refers to the manuscript submitted by the authors'
coworker, Stanton Glantz, as part of his posthearing comments to the Occupational Safety and
Health Administration. On the face of the OSHA submission, the authors state that a "version
of this manuscript is to be published in the Journal of Health Politics, Policy and Law:' Both
manuscript and article state: "Presented in part at the American Public Health Association
meeting in Washington, DC" on 2 October 1994.

1282 Journal of Health Politics, Policy and Law
how the results should be judged, in the public policy context as well as
in the scientific context. Any evaluation of scientific research should
focus on the methods and data, not on some "self-styled" surrogates of
quality or the authors' perception that the outcome is "favorable to the
sponsor."
Included in the authors' references was a commentary by Kenneth J.
Rothman entitled "Conflict of Interest: The New McCarthyism in Sci-
ence:" I quote an excellent rebuttal from Rothman's article to Barnes and
Bero's usage of funding source as an indicator of quality:
Judging someone's work by the funding source, or by any other char-
acteristic other than the content, raises an ethical problem. The ethical
problem is similar in principle to the discredited practice of judging
college applicants by their photographs.... Since there are no official
boundaries on what could be the reason for a conflict of interest,
whenever we stray from using anything but the substance of a work
itself as the basis for judgment, we begin to substitute prejudice for
reason; we abridge the rights of others and convert the free inter-
inter-
..~ ..---___---- --. _ _
-h ab.._
_. matc-
..out pedigrees. (Roth-
change of critical views irito a shouting-
man 1993: 2784)
Article Findings
:i Although the limitations on a letter response do not permit a point-by-
point review of the article's analysis, I believe a few observations regard-
ing the authors' findings are appropriate. For example, the article pre-
sents comparative data in three tables. Table 1 sets out topics of projects
funded by CIAR. The text accompanying the table concludes that a
greater percentage of applied than fundamental research projects inves-
tigated ETS. The authors opine that a study measuring exposure to ETS
would be much less damaging to the industry from a legal perspective
than one showing that ETS causes disease, "thus it is 'safer' for the
industry to sponsor exposure research:'2 If that is the case, CIAR is not
being "safe;" because one-third (eight of twenty-four) of the studies
related to ETS (SAB-recommended and applied) are classified by the
authors as investigating "ETS Health Effects:'
I am not qualified to speak on legal matters. Neither do the authors
2. In this response, I address the authors' data on their own terms. I have not attempted to
determine whether the individual judgments that the authors have made using their classifica-
tion scheme are valid.

Communications 1283
present their own legal credentials. However, a special committee of the
National Academy of Sciences convened in 1983 (NAS 1983) considered
exposure assessment to be one of four critical elements (hazard identifi-
cation, dose-response determination, exposure assessment, and risk char-
acterization) in conducting a systematic risk assessment to quantify the
potential hazard for exposure to an environmental hazard such as ETS.
Furthermore, determining a dose-response without exposure assessment
data requires a host of unsubstantiated assumptions. By any objective
standard, CIAR is providing critical information on exposure for an ETS
risk assessment by funding fourteen of twenty-four ETS-related projects
listed by the authors in Table 1.
Table 2 sets out affiliations of principal investigators funded by CIAR.
The authors give a greater percentage of academic affiliations for those
receiving "peer-reviewed" than "special-reviewed" funding, although the
latter exceeds 50 percent. I have not reevaluated CIAR's funding deci-
sions, but I suspect the difference simply reflects the expertise of the
principal investigator. Proposals submitted pursuant to the RFA (and thus
reviewed by the SAB) are oriented toward basic research; a province of
academia. On the other hand, those qualified to undertake applied stud-
ies, which are applications- or fieldwork-oriented, are as likely to be
engineering-type companies as those with academic affiliations. Scien-
tific competence and integrity are not the sole possession of academia.
Table 3 examines "quality and outcomes of publications" resulting
from CIAR funding. As noted above, "quality" is examined through the
use of questionable "surrogates:" The authors first examined whether arti-
cles appeared in peer-reviewed publications, concluding that "[a]lmost
one-half of articles resulting from 'special-reviewed' projects were pub-
lished in non-peer-reviewed journals:' This compared to about one-fifth
of the "SAB-reviewed" projects.
While the authors' statistics may be correct about the amount of peer-
reviewed publications, it says nothing about the quality of the papers. An
example of this may be taken from the ETS literature. In 1985, scientists
from R. J. Reynolds Tobacco Company (Eudy et al. 1985) presented
results in a conference paper and later published similar results in con-
ference proceedings (Eudy et al. 1986), establishing that nicotine in ETS
resides predominantly in the aerosol vapor phase as opposed to being in
the particulate phase, as found in mainstream smoke. Later, Neurath et
al. (1991) and Esquier and Hee (1990) published conflicting data in peer-
reviewed journals. By the authors' criteria, the peer-reviewed journal
papers should be of better "quality." However, Ogden et al. (1993) repeated

1284 Journal of Health Politics, Policy and Law
the peer-reviewed, published work of Neurath et al. and Esquier and Hee
and showed that their experiments were in error. The original finding
about the phase distribution of ETS nicotine that was given at a confer-
ence and also published in conference proceedings was confirmed.
The above example not only exposes the specious relationship between
peer-reviewed publication and "quality" but also demonstrates that the
venue where research results are reported has little bearing on the mer-
its of the work. That is particularly so when the research in question is
designed simply to provide missing data in the context of established
methodology (i.e., applied research), rather than constituting an advance
in basic scientific knowledge (i.e., fundamental research).
The whole question of publication in peer-reviewed journals has
become extremely muddled recently due to the written and unwritten
policies of journals associated with public policy-oriented organizations
such as the American Thoracic Society and the American Medical Asso-
ciation. The Journal of the American Thoracic Society will no longer
accept articles based on research funded by tobacco interests. While the
Journal.oflheAmerican MedicalAssociation.has announced no-such for-
mal policy, I can assure you that unwritten roadblocks make publication
of "politically incorrect" science extremely difficult.
Again in Table 3, the authors also found a difference between the two
project groups with respect to whether the resulting articles were "pro-
industry:" Even including their incredible criterion that an inconclusive
result is pro-industry, the authors' own data belie their conclusion that
"articles based on CIAR's special-reviewed projects were more likely
than articles from its peer-reviewed projects to support the tobacco indus-
try position:' The authors, focusing on "pro-industry" articles, look at
only one side of the coin. Table 3 shows that articles resulting from
"special-reviewed" funding were 50 percent more likely to be anti-
industry than articles from "peer-reviewed" funding.
I have other concerns with the article. For instance, Barnes and Bero
question the propriety of members of the SAB receiving funding from
CIAR. In creating the SAB, every effort was made to find the leading
experts in the field of indoor air quality. The members of the SAB meet
the high standards adopted by CIAR in its selection process. The com-
ments of the authors regarding the SAB focus on a potential for conflict,
but ignore the practical consideration-that automatically eliminating
SAB members from consideration for funding would also eliminate some
of the best researchers in the field. Furthermore, as the authors note,
research resulting from SAB-recommended proposals is of high quality.

Communications 1285
In reviewing statements made at Occupational Safety and Health
Administration (OSHA) hearings, the authors criticize a study of per-
sonal ETS exposure of subjects in sixteen cities; the principal investiga-
tors in this study were scientists at Oak Ridge National Laboratory
(ORNL). The authors attempt to belittle the results, in part by criticizing
the recruitment of subjects by an "interested" firm. This criticism regard-
ing recruitment is simply wrong. All study participants in each of the six-
teen cities were selected by local companies who had no knowledge
whatsoever of the funding agency or the research objective of the study.
The fact remains that among the data OSHA had to review, the ORNL
study was the largest, most relevant, and most representative, and was
accomplished using the most appropriate analytical methodology.
The authors also criticize the use of laboratories at R. J. Reynolds. The
investigators for ORNL were very interested in the project, but could not
establish some of the necessary analytical methods in their laboratory
(e.g., nicotine, solanesol) in the required time frame. Since R. J. Reynolds
scientists had published widely on methods for measuring ETS exposure
and had the-equipment in-place;--a collaboration between_ORNL.-and.-
Reynolds scientists was proposed and accepted. After the protocol for
this joint project was peer-reviewed and accepted by the scientists at
ORNL and by CIAR's board of directors, the study was executed.
CIAR welcomes additional studies of personal exposure to confirm or
challenge any findings by ORNL. In fact, if OSHA had followed the
advice of its consultants and conducted a personal exposure study in the
first place, the CIAR-funded study may have been unnecessary.
Implications of the Authors' Approach
The bottom-line objective of the authors appears just before the conclu-
sion: "Our findings support calls for investigators to refuse all tobacco
industry financing.... All researchers associated with CIAR, even those
who do not study tobacco-related issues, are contributing to the tobacco
industry's agenda:' In their zeal to attack the tobacco industry, Barnes
and Bero display their own bias, not only against tobacco interests, but
against private industry in general.
The call to "boycott" funding from CIAR is really directed toward all
researchers receiving funds from private industry sources. This approach
is based on logical absurdities. For example, many researchers entering
into contracted funding with CIAR also receive money from government
agencies. Indeed, one "special-reviewed"-funded research organization

1286 Journal of Health Politics, Policy and Law
criticized by the authors is the Oak Ridge National Laboratory, a Depart-
ment of Energy Research Laboratory. Are the authors asserting that
ORNL biases its findings just for research funded by CIAR or for each
funding source? Are researchers who receive funding from government
sources biased toward reaching "politically correct" findings when con-
ducting government-financed studies, merely because of the funding
source? Or are they selectively biased only when conducting research
funded by CIAR? The authors' conclusions appear to be that researchers
are selectively biased only when receiving funding from CIAR or from
private industry sources in general.
Perhaps the greatest irony is that the Barnes and Bero article would
not withstand their own scrutiny. The article is a result of funding pur-
suant to the Tobacco-Related Disease Research Program funded by a sur-
tax on the sale of tobacco products in Califoiaiia. Under the Barnes and
Bero approach, it is not surprising that their conclusions are unfavorable
to CIAR. Even so, I assert that each article resulting from such funding
be judged on its own merits, not by surrogates of quality or its outcome.
. The-current article_is-not-the-authors'.-first-foray regarding research
relating to the tobacco industry. An article in Science addressed the
authors' approach in a related context:
To Bero, the only bias seemed to be one in favor of negative results in
the symposia [related to tobacco]. But Marcia Angell, executive direc-
tor of the New England Journal of Medicine, argued that Bero's data
on quality may not fully explain the scarcity of negative results in the
mainstream journals. Researchers have to be careful, said Angell, not
to let "political correctness" drive their conclusions. "I hold no brief
with the tobacco industry;" Angell said later, "on the other hand, sci-
ence is science:" (Taubes 1993)
Do not mistake my objection to the authors' call for a boycott of CIAR
research funding, use of "surrogates" of quality, and their own bias as a
statement that the source of research funding is wholly irrelevant. The
fundamental considerations, however, should not be from whence the
funding came, but the quality of the research itself and whether condi-
tions were imposed by the funding entity with respect to the research and
resulting reports. Furthermore, science is self-correcting. Those ques-
tioning a scientific study always have at least two options: (1) to demon-
strate how the study is technically flawed or (2) to conduct equivalent
studies to generate countervailing (or confirming) data. The authors

Communications 1287
ignore these considerations and instead apply a pseudoscientific politi-
cal analysis to works of science. In so doing, the authors add nothing to
"science" and do a disservice to those interested in honest criticism of
scientific endeavors.
The criteria and analysis applied by the authors to CIAR may as eas-
ily, and as wrongly, be applied to other industries, including the chemi-
cal and pharmaceutical industries. Indeed, the authors' approach would
apply with equal force to research funded by the government, particu-
larly in a regulatory context, as well as to research funded by antismok-
ing organizations. Research funded by CIAR is no different from
research funded by other organizations receiving money from private
industry, save perhaps for the fact that, as the authors note, CIAR is a
nonprofit corporation that funds research through contracts and acts as
an "intermediary" between investigators and the industry.
"Science is science" and should be judged accordingly, not by unsub-
stantiated "surrogates" of quality and irrelevant factors which lead to
arbitrary conclusions. Judging science as science provides policy mak-
ers with the research needed to make--informed--decisions.- A.nx._other
approach elevates "political correctness" above scientific substance.
Charles R. Green, R. J. Reynolds Tobacco Company
References
Barnes, D. E., and L. Bero. 1996. Industry-Funded Research and Conflict of Interest:
An Analysis of Research Sponsored by the Tobacco Industry through the Center
for Indoor Air Research. Journal of Health Politics, Policy and Law 21(3):515-542.
Esquier, F., and J. HBe. 1990. Critical Study of Methods for Nicotine Measurements
in Environmental Tobacco Smoke. Bulletin de l'Association pour la Recherche sur
les Nicotianges pp. 19-36.
Eudy, L. W., F. A. Thome, D. L. Heavner, C. R. Green, and B. J. Ingebrethsen. 1985.
Studies on the Vapor-Particulate Phase Distribution of Environmental Nicotine
by Selected Trapping and Detection Methods. Paper no. 38 presented at the
39th Tobacco Chemists' Research Conference, Montreal, Quebec, Canada, 2-5
October.
Eudy, L. W., F. A. Thome, D. L. Heavner, C. R. Green, and B. J. Ingebrethsen. 1986.
Studies on the Vapor-Particulate Phase Distribution of Environmental Nicotine by
Selective Trapping and Detection Methods. In Proceedings of the 79th Annual
Meeting of the Air Pollution Control Association. Pittsburgh: Air Pollution Control
Association.

1288 Journal of Health Politics, Policy and Law
National Academy of Sciences (NAS). 1983. RlskAssessment in the Federal Gov-
ernment: Managing the Process. Washington, DC: National Academy Press.
Neurath, G. B., S. Petersen, M. Diinger, D. Orth, and F. G. Pein.1991. Gas-Particulate
Phase Distribution and Decay Rates of Constituents in Aging Environmental
Tobacco Smoke. Environmental Technology 12:581-590.
Ogden, M. W., K. C. Maiolo, P. R. Nelson, D. L. Heavner, and C. R. Green. 1993.
Artifacts in Determining the Vapor-Particulate Phase Distribution of Environmen-
tal Tobacco Smoke Nicotine. Environmental Technology 14:779-785.
Rothman, K. J. 1993. Conflict of Interest: The New McCarthyism in Science. Jour-
nal of the American Medical Association 269(21):2782-2784.
Taubes, G. 1993. Peer Review Goes Under the Microscope. Science 25:252.
Response:
We would like the readers of the journal to know that the tobacco indus-
try has a long history of publishing highly critical letters to the editor in
response to published research and that it then cites those letters in other
settings in an attempt to discredit the research (Rennie 1993; Davis and
Chapman 1994; Rennie 1994). For_example, our previous research has
shown that the tobacco industry often cites letters to the editor in policy
settings to suggest that a particular research article is biased, flawed, or
contains controversial findings (Bero and Glantz 1993). The letters that
are cited are rarely accompanied by citations of the source article or by
responses from the authors of the source article. It is therefore likely that
Dr. Green's letter, regardless of the validity of his criticisms, will be used
by the tobacco industry in an attempt to refute our findings. In his letter,
Dr. Green makes several attacks on us personally, in addition to criticiz-
ing the quality of our research. For example, he repeatedly refers to us as
"biased:' states that our approach is "based on logical absurdities;" and
criticizes us for not presenting our "legal credentials:" We feel that these
sorts of personal comments are unprofessional and unwarranted, and,
therefore, we limit our reply to the substantive criticisms raised in Dr.
Green's letter.
Objective of Our Article
Dr. Green misrepresents the purpose of our study. In his letter, he claims
that "the ultimate and clearly expressed objective of the authors is to dis-
credit researchers receiving funding from tobacco-related interests and
to silence all those who do not support the authors' own views:' In fact,
our clearly expressed objective (as stated on page 518 of our article) was
