Philip Morris
Fields
- Author
- Fletcher, K.
- Macdonald, V.
- Matthews, R.
- Macdonald, V.
- Characteristic
- EXTR, EXTRA
- MARG, MARGINALIA
- Master ID
- 2063594010/4240
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- Type
- NELE, NEWSLETTER
- Site
- R530
- Litigation
- Iwoh/Produced
- Author (Organization)
- Focus Cancer + the Risks
- Sunday Telegraph
- Area
- CARCHMAN,RICHARD/OFFICE
- Date Loaded
- 07 Jun 1999
Document Images
SUNDAY TELEGRAPH
THE
,MARCH "tS, 1998
No'-" " "
s. lgniflcant
ns : m p.asslve
smoking
LEADING cancer experts I~ROB~TM~rH~l~$and
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have conceded that the
World Health Organisation's
study of the link between
passive smoking and tung
cancer failed to find any sta-
tistically significant extra
risk. as exclusively revealed
by T~ Sund~ Telegraph last
week.
The experts include Prof
Sir Richard Doll, the world's
leading authority on the link
between direct smoking and
cancer, who said that the
rejection was on the grounds
that the results were simply
yet more evidence of the
kind produced by dozens of
earlier studies, which have
also usually failed to give
conclusive results.
He insisted, however, that
taken together the studies
point to a significant risk:
"On its own. the WHO study
is not defimtive, but it con-
tributes to the weight of
evidence."
However, the rejection of
the non.sigai.qcant f'mdings
from the WHO study looks
set to trigger accusations
that "politically correct" sci.
entists deliberately suppress
data which fails to support
their own beliefs.
Despite repeated requests
last week to the WHO team
to put its own side of the
stor~, and an undertaking
from a senior team member
to give a response to specific
VICTORIA MACDONALD
quesl~ons, none was given.
However, The Sund~y Yele-
~'~ph this week ~v~is ~e
~ ~t of ~e flaws ~ ~e
WHO ~, ~u~g ~e
fa~ ~e sd~ ap~ to
have ove~-inte~reted the
fig~ lea~g ~ to ~
• e ~sk is ~at~ ~ it ~.
~e ~dy, condu~ by ~e
~0's ~t~fio~ ~
f~ R~ on ~, ~m-
pared 6S0 lung-cancer
~m ~ 1,~2 h~y
~ple. It l~k~ at ~ple
who w~ ~'to smok-
~, wo~ed ~ smoke~,
~ wo~ ~d w~ ~-
~ to ~ok~, ~d ~ose
who ~w ~ ~ ~ok~.
The ~0 sdenfis~ ~d
Ash ~co~y ~a~ ~at
the ~sults show ~ th~
was a 1~ ~ c~t ~k of a"
spouse ~g ~ a smok~
dev~opmg l~g c~c~.
Dr Rudolfo Saracci, a,
se~or s~ on ~e ~0
t~m, y~te~ay d~ed .a'
request to give furthe~
details of ~e ~e~ ~d~
~gs ~nd~ pub~cafion ~ a~
medical jou~al. However,
he ~isted ~t ~e "soun-
dest mt~fion" of .~e
results was thaF~here is
~deed ~ in~ase ~ Hsk
relate~ to spousal
~os~".
I

Robert Matthews investigate the truth about passive smoking
ing", It did not argue for or ~' -I._ ._ ~IL~_ ~_9~'" "cancer. "
.
a.galnst smoking; nor ~d it ad. ~'~ ~~ ~', ~- In i~ repot, ~e s~dy t~
aress th~ debate on whether . • . .... ,:. '~ .... ," ?~'stated its ~gs ~
~e,~r-
~c~al s~oking causes cancer, or ~ ~ .... ..-- " r( '.[ ~ ~nR~ge of
s~tisticm an~y-
~hether smoking in fron(of ':~~- ~"~ ~ : s~. Th~se ~posed to en~n-,
babies can lead to cot death, or ' ' men~l tobacco smoke ~m ~
even that other studies have ~ ~ll~? ~tm~(~) ' spouse, it cl~ed,
have a "relat
.shown a link ~een passive ~~0~~
~ve~k"(~)ofl~g.cancero~
s~ ~ lung cancer, r~ ~ ~
" ""
world" The message was un-
equivocal, Tobacco, seemingly
i responsible for so many ills, must
be abolished from this planet, Yet
last week the WHO found itself in
an embarrassing position when
The Sun~!/ Telegraph revealed
I that it was behind a study -- the
second largest ia the world and
the largest in Europe -- which
had found ao statistical evidence
that passive smoking causes lung
I cancer,
The findings from the WHO's
Internatlonal Agency for
Research into Cancer had been
I published in an internal report
but not made public. The' WHO
denied that ~t had kept the find-
ings secret and said it was wait-
ing for the study to be published
I m a science iournal,
Secret or not, it was a signal for
a clash of the Titans: ,the anti.
smoking lobby and the WHO
I, against the tobacco industry. The
anti.smoking lobby accused the
tobacco industry of manipulating
the media, The tobacco industry
accused the anti.smoking lobby
I of rmsrepresentmg statistics.
Sir Ke~eth Caiman, the Gov.
ernment's Chief Mecilcal Officer,
s~id the ~ ~tudy msul~s ~˘ ....... . . . . Yet th~se were ~
arg~ents
~ea "misrepo~ed". The WHO ~~~~ used by
our~csto"pmve" last
~pon on the study as "f~se and' ~U~~~ .~cle was based on
one fa~ ~e
. ham :"~ ~y. stat~fically sig~c~ risk
de was not "false and ~slead- ~g~ gB~~ ' " >" that passive smoking causes

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I16, wlth a so-called 95 per cent
confidence intem'al (more of this
later) ranging from 0~93 to 1,44.
On the face of it. the conclusion
o is clear: thestudy had found a 16
per cent greater risk of cancer
among those living with a smok.
ing spouse, That, at least, was the
message that the WHO and its
. supporters wanted emphasised.
But as ever with statistics, the
devil is in the details. And it was
these details that the critics of
The Sun.day' Telegraph article
chose to bveriook.
The WHO study was based on
results obtained by recruiting
hundreds of people and taking
into account all the obvious
sources of lung cancer to which
they were exposed, such as urban
pollution.
Then, by sifting out the effect
of all these other potential
causes, the research team was
able to give an estimate of the
risk of lung cancer due to inhaling
someone else's smoke.
Yet no matter bow careful the
researchers are to rule out other
explanations from such statistidal
studies, one simple one remains:
fluke. Statisticians have devel-
oped ways of stating their confi-
dence~ that they haven't been
fooleck,by a fluke, and the WHO
team chose one known as the con-
fidence interval method. This
gives the range of results ~hich
the study might reasonably have-
got if nothing more than chance
were at work.
And the bad news for tho~e .
hailing the WHO results as proof-
posltlve of a cancer link with pas-
sive smoking is that the study's
own confidence interval of 0.9;~ to
1-44 includes a relative risk of I ~
that is, no extra risk.
In other words, the results are
~ as The Sund.ap T˘~e~'aph stated
~ consistent with there being no
real cancer risk for non.smokers,
and even with there being a
reduced risk.
The WHO last week accused
The Sunday Tele~aph of concen-
trating on the study's confidence
intervals while ignoring the
study's '°headline" relative risk
figure of 1,16. But what the WHO
declined to point out was that this
headline figure alone is meaning-
less m as, unlike a~confidence
interval, it does not show how
likely fluke is to give such a'
result.
The chances of getting this
headline figure by fluke alone can
be calculated. And once again,
the bad news for the WHO and its
followers is that those chances
are so high that the headline fig-
ure is not even close to being sta-
tistically sigmficant. "They cer-
tainly seem to have been guilty of
some over-interpretation," said
one expert on medical ~atistics
at a major British university, who
declined to be named. "The
results are definitely not
significant."
Professor Sir Richard Doll, who
first demonstrated the link
. between direct smoking and lung
cancer, also conceded that the
WV'HO results were not statisti.
cally significant: "On its own, the
study, is not definitive, but it con-
tributes to the weight of evi-
dence." He added, however, that
this was a trait common to many
studies of passive smoking.
~ So why such a furore? The San-
day Tele~'aph was saying that you
may not like smoke in your face,
but it doesn't look as if it will kill
you. It appears that the violence
' of t.he reaction to The Sunday Tele-
graph story was at least partly.
because of the embarrassment
the article caused the World
Health 0rganisafion. But more
than that is the emotion attached
to the arguments over passive
smoking. Each side has a vested
interest in provin~ that it does or
does not harm people.
The anti-smoking Iobby, led by
Action on Smoking and Health
"(Ash), and backed by the British
'Medical Association and cance~
c.harifies, can scent victory. At
last it has a Government that
wants to crack down on smokin~
(even if it fudged the issue when
it came to Fomnula One and
t.obacco sponsorship).
A White Paper on smoking
redaction is being prepared for
~ pub'lication this autumn and
already ministers have let it be
known that they want a voluntary
ban_.on.smoki_u_ g in public, places,
including pubs ~nd restaurants.
.Memories of the dgar.pth~ftng
former health secretary Kenneth
Clarke have not yet faded. But
the~ must have been joy at the
sight of Tessa Jowell, the health
minister, speaking at the launch
of last Wednesday's National No
Smoki~ Day, promising action
while taking a swipe at the
tobaom industry.
• The big blow ,was delivered on
that same Wednesday (24 hours
eariie~ than planned), in a repo~
fl'om the Scientific Committee on
Tobacco and Health Which pub-
lished a review of evidence col-
lected over the past four years. It
claimed that 120,0~ people a
year die from smoking-related
disease, that passive smoking
increases the risk of lun~ cancer
by ~6 per cent and that 80 cot
deaths a year are attributable to
smokin~ by mothers.
Ttfe Government said ~ was
definitive and cancelled out The
..qund~ Tel~graph claim~. Ia fact,
the'SCOTH report was a collec-
tion of previous studies, added
together to reach a risk value.
The WHO research was an origi-
nal study.
But it was the knowledge that
the SCOTH report was due that
led Ash and other anti-smoking
groups to claim that the tobacco
industry was attempting a
counter-offensive. And this is
without a doubt true. The tobacco
industry is increasingly
beleaguered.
Danny Rogers, tobacco carte.
spondent of Market, n# magazine,
said: "The industry has found
itself backed into a corner and,
Like all cornered anLmals, it is
fighting hack."
Clive Bates, head of Ash, said:
"Passive smoking and addiction
destroy their civil liberties argu.
merit. The industry has always
maintained "that smoking is a
habit that adults choose freely
~-u mat the Stat~ and Govern.
ment should not intervene. That
argument breaks down if otl~r
people are harmed or there is
addiction, because addiction
means the smoke~ no longer
chooses to smoke."
But the industry does not only
have ethical or moral concerns: it
is facing multi-billion-pound law
suits in A.meri~a and Britain fi'om
people with lung cancer. In this
country, too, there has been a
- reduction in the number of adult
:'cigarette smokers -- 52 ~r cent
of men and 42 per cent of women
in 19~2 to 29 per cent of men and
28 per cent of women in 1~6/97.
John Carlisle, the former Tory
MP who is no~" the executive
director of industry affairs for the
Tobacco Mannfacturers' Associa.
tion, admitted that there was a
counter-offensive against the sci-
entific claims made by the anti-
smoking lobby and the advertis.
ing and sponsorship plan~
"We are hitting back because
we fundamentally believe that
the evidence it [the Government]
",has. does not warrant further
restrictions in pnbLic places."
That was not an argument that
The Sunda~ Telegraph even
attempted to enter. But what
became clear as the week pro.
gressed was how important it was
to the anti- lobby that passive
smoking should be seen to be
harmful.
• The WHO was keen to stress its
. study was the largest ever carried
,out in Europe and was conducted
in 12 centres from seven coun-
tries, covering 650 cases of lung
cancer and 1,542 controls.
And yet despite its size and the'
care with which it was carried out
and even with all the l~u/fing and
puffing, the simple fact reported
last week by The $undm3 Tele-
~'~ph remains: the WHO study
failed to make its case.
t~im Fletcher- Page 34
I 719 J

n n m m m mm m m m m m m m m m m
LI
l
MARCH 15, 19'98
S k ng th • Th" d Way
1TIO : ere 1s a lr
IONCE worked for a man
who prided himself o,n
the purity of his liherta,r-
inn instincts. He dido t
smoke himself but believed
most publicly in the freedom
of others to do so, to the point
where his staff thought it pro-
dent to he seen lighting up.
The workforce would crowd
in for meetings, his small
office would fill with tobacco
smoke and he would sit there
determinedly content, ignor-
ing his watering eyes and dry,
racking cough.
There was method in this,
for had he even begup to
acknowledge that cigarette
~moke irritated, he would
ave found it difficult to sus- •
rain the libertarian argument
on smoking -- that the min-
ority should he free to enjoy
an activity that has no effect
on the majority.
You can see why he wan.ted~
to believe, for smokers are so
much more fun. They're the
ones who are up for a drink,
ready for aiaugh, looking for
action; the ones who sit gos-
siping happily in the smoking
rooms to which we've sen-
tenced them, impervious: :to
the disapproving gaze of pass-
ers-by; the ones who carry off
that insouciant air at parties
(though ! have yet to meet a
smoker who looks forward to
the day he can give his son a
first taste of Silk Cut Ultra).
! never got the hang of it
myself, for all my childhood
attempts with Embassy Reg-
als. But I do rememher think-
ing that the smoking football-
ers Nobby Stiles and Billy
Bremner were more than a
match for Johnny Hollins,
who tried so hard to keep
young readers of Charles Bu-
chan's Football Monthly
from their Players No 6. And
it was to become clear that the
Health Educalion Authority
copywriter who warned us
that kissing a smoker was like
kissing .an ashtray had never
kissed a girl with gin and
tobacco on her lips.
As for the notion that it is
actually unhealthl~ to be
around smokers, can't we just
agree that we are not going to
find out? Victoria Macdonald
and Reheat Matthews explain
on page 23 how those who are
opposed to smoking have not
necessarily discovered the
Kim
.Fletcher
Holy Grail they have sought
so long: the proof that passive
smoking leads to cancer.
So the smokers have it,
don't they? Especially when
you take into account the irri-
tating Thank-You-for-N0t-
Smoking prissiness, the nau-
seating' nanny tendency of
those who oppose them.
Yet as I sit across a restau-
rant table from a smoker and
watch, in my libertarian way,
the curl of smoke rise, catch
on the air and float delicately
across'lthe qext table, I begin
to worry. 1 see our neighbours
making little coughing noises
and wafting their napkins in
the air. I see them looking
meaningfully at each other
and across to us.
Now i desperately'~,ant to
support my lunch guest's
right to smoke, but I can't
help thinking that it may not
he very nice sitting on the
next table in the middle of all
that smoke. And once the
covert war has broken out and
the neighbours are muttering
about being poisoned and my
friend is telling me it is
unpleasant to sit near ugly
people or listen to stupid
voices or smell cheap scent, I
begin to realise that the anti-
smokers and the anti-anti-
smokers just about deserve
each other in their fanaticism.
Before long,, of course, it
will all become irrelevant, at
least in the West. The British
smoking population falls year
by year, from 52 per cent of
' men and 42 per cent of women
in 1972 to about 29 per cent of
both last year. True, the latest
Social Trends reports an
increase in smoking among
under 1~ 6s in tl}e last few years.
(from 10 to 15 per cent claim-
lug at least one cigarette a
week). But if the priggish
reaction of my own children to
the mere sight o| a cigarette is
anything to go by, the statistic
is a blip.
So no Little Smoker's Kit,
with its licorice pipe, choco-
late cigars and candy ciga-
rettes, for nay six-year-old
son. Last week lie wrinkled
his nose in disgnst as he
boarded a Tube carriage just
vacated by a couple of dere-
licts with lins of Special Brew
and burning cigarettes.
"Ughm. Somebody's been
smoking on this train."
What would lie have made
of the top deck of a corpora-
tion bus on a wet November
evening, that warm tug of
damp wool and thick smoke?
Of that stale stench across his
clothes all the following morn-
ing? To his generation it
would seem as remote as the
public bar spittoon seems to
mine. And who in Victorian
• England thought we wonld
ever see the end of those?
Dominie Lawson's. column
returns in tl~o weeks.
