Tobacco Documents Online

7 Activities to Advance Strategy 2 ~edelaTairihsta.;.e. stat.u.L.e"s;zesiiicti prahthiting:Aabbpln~ Federa~ ¢nds'tate a~[dersaniT mvesh Eitins .........,.~ .,~....,_ ...... ...... ..: .. s.~,~....i~ m~inca4oRS;7»iSrtaea] anc{statg?. To successfully implement our second strategy we want to: 1) Ensure that the ATI is subject to federal and state statutes governing the use of public funds as well as federal and state lobbying registration requirements. 2) We also want to encourage federal and state investigations where we are reasonably certain that the ATI is on the wrong side of the law. 3) Where possible, we want to identify opportunities to tighten federal and state funding and lobbying requirements that would directly impact the ATI and its allies. 4) Here again, there are opportunities to partner with other social activitists who may not be receiving their fare share of public funds, or who may question the value of what the ATI is attempting to accomplish. 5) To reinforce our efforts we want to mobilize groups that are interested in monitoring public programs and lobbying and contribution laws. There is also a select group of reporters who are interested in this subject and we want to make sure that they are aware of what the ATI is doing.

5 Strategy 1 Process Measuremeni Qata6asa Ml[ go orvime (iy a ~ampTeie ilawctiu_tf1n~N 5. r Trac(tleatlmg ATI nrganiaa. In terms of measuring our progress for 1997 -- this is what we expect: 1) The Common Ground Database will be available on your computers by June of 1997 -- we will update the information in this database on an ongoing basis. 2) In addition to completing the "flow charting" of federal tobacco control funding, we will complete state specific studies in five to six other states this year. We've already completed a Michigan study and we're now working on Arizona (we're still determining next states). 3) We want to complete the first phase of developing bio's on ATI organizations and leaders, as well as identify interlocking boards of directors, etc. This will also be an ongoing monitoring project. 4) We want to begin the effort to see if we can track contributions to the ATI by trial lawyers and other ATI allies. We have also developed the first phase of an FEC database and will begin to conduct research on contributions by ATI leadership. This database will also be maintained on an ongoing basis. 5) We will also complete a public opinion research protocol in the near future and begin testing ATI messages on an ongoing basis as the year progresses.

13 Activities to Advance Strategy 4 r _ _. :C~a~Ypa re oue-pns #hAiI~YtG~.7. iaenasy tegisiauu~ su a::an3palsy's elFurts ;° --~ea~& ou~ ro siai~x~s ~i. Ei~caurage~caoper To advance our fourth strategy we want to: 1) Draw information from the Common Ground database to compare our positions on major tobacco policy initiatives with those of leading anti organizations. - e.g. youth smoking and youth access to tobacco, marketing restrictions, etc. -- Are there other opportunities -- smoking restrictions? 2) We also want to expand the base of legislators who endorse our efforts. 3) Ultimately, we will want to challenge members of the Anti Tobacco Industry to join us in achieving real solutions on issues of common concern. We will invite them to join our AAA program and support our efforts to pass federal legislation. 4) We will also identify opportunities to develop model programs at the state and local levels where we reach out to selected tobacco control activists and challenge them to join our efforts. N 0 ~ CO cc ~ -4 µ v

3 Strategy 1: Intensify Research i7ttpT5ttieS?,tirab)/319iR~ : ~; ; ~= ItlenYi#y3,rLrlFeaen3batiP*+l3'4 > tYffga?IiTBYftaF79a' ... '~is .` fE" Itlentifyzmer~]rtgATl lichtlf AaalpzC'psrtettt(eE vu1rS~[a €i~l arza:ef.LOtis~s tn3ormatEOiiln tMa: '~iiar~ll~n~ar3~rm am/hng~i ~BPROVH;QLR If8EL17Y:'F.aIiE ~* Piuac,t,ively./ & Otfertsruelg - Competitive intelligence is the bedrock of any successful business effort. We must view our effort to respond to the ATI the same way. We want to: 1) Identify and learn about the makeup of the ATI's leaders and organizations. 2) Identify emerging trends, issues and strategies 3) Analyze their potential vulnerabilities and ours as a result of their activities. - Information we gather will be warehoused ina database which we call Common Ground. - Competitive intelligence on the ATI is integral to our plan because it enables us to prioritize our near-term and longer-term strategies. - Competitive intelligence also gives us the opportunity to develop proactive and offensive responses to the ATI -- this is critical to our ability to put them on the defensive as we restore balance in the debate over our issues.

4 Activities to Advance Strategy 1 ra8r~ms 3uwchar# r~a~an~za#r<+nseta#IAnshlA~i Brwgrgups antf inilll~rduals le~ttty ~gdfra~k~fiafe~e trends-, .:-'.. Ra~d asiiE~amed}r#e3Ea .. . ~ ins~ner , ; ldenir...~z+nh~Ywhanatn!# ~: -.~ ...............:..:v:+:>:~ Eatablxsh;cnfeX~a tas tahl~; s £6HrI4~C,%3nb~~r~ GpiniOn-_ri Let me drill down deeper in terms of what we want to accomplish: 1) We are currently in the process of flow charting all federal tobacco control funding and we've started this process at the state level. 2) We've also begun charting the internal make up of organizations and building bio's on groups and individuals. We will enhance our efforts in 1997, but this is clearly an ongoing task. 3) As part of Common Ground, we want to track strategic trends: - Where they are buying media and earning media - Plans and strategies being developed at forums and conferences - Monitoring their communications on the Internet 4) We are also interested in non-government contributions to the ATI by the trial lawyers and the pharmaceutical industry. And we want to know where members of the ATI are making political contributions. 5) We also want to rank ATI groups from most extreme to most moderate to identify outreach opportunities. 6) Lastly, we want to test the ATI's strategies and message points. For example: We already know "ATI" doesn't work as a means of defining the anti movement with the public, because the public doesn't see them the same way that we do...