Philip Morris
Interim Report to the Management of Philip Morris U.S.A. Regarding Implementation of the Action Against Access Program
Fields
- Author
- Rudman, W.B.
- Type
- REPT, REPORT, OTHER
- Area
- GOVT AFFAIRS/DENVER CO REGION 10
- Site
- N819
- Named Organization
- De House
- De Senate
- Va Dept of Agriculture + Consumer Servic
- Va House of Delegates
- Request
- Stmn/R1-099
- Named Person
- Petrilli, J.
- Master ID
- 2062900111/0253
- 2062900111-0217 Report to the Management of Philip Morris U.S.A. Regarding Implementation of the Action Against Access Program
- 2062900218 Exhibit A
- 2062900219 See Attached Report Final Report: Aaa / We Card Audit for Philip Morris Usa Hoffman Research Associates 970300
- 2062900220 Exhibit B
- 2062900221-0228
- 2062900229 Exhibit C
- 2062900230 State Correspondence Summary Status
- 2062900231 Exhibit D
- 2062900232 Localities Correspondence Summary Status
- 2062900233 Exhibit E
- 2062900234 State Correspondence Status - Responded But Not Yet Resolved
- 2062900235 Exhibit F
- 2062900236 Conviction Information
- 2062900237 Exhibit G
- 2062900238
- 2062900239 Exhibit H
- 2062900240
- 2062900241 Exhibit I
- 2062900249 Exhibit J
- 2062900250
- 2062900251 Exhibit K
- 2062900252 Assembly Bill 1076 Relating to Tobacco Retailer's Regulations
- 2062900253
Related Documents:
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INTERIM REPORT TO THE MANAGEMENT
OF Ff1IL1__P MORRIS U.S.A.
REGARDING IMPLEMENTATION OF
THE ACTION AGAINST ACCESS PROGRAM
Warren- B . Rudinan
Paul, Weiss, Rifldnd, Wharton & Garrison
July 19, 1996

39
concern among Philip Morris field personnel that our presence could hi.nder the
success of the legislation, and we therefore have agreed to speak with
legislators and other interested parties in any given state only after final action
is taken. As a result, we have decided for purposes of this interim report to
summarize our findings with respect to three states in which legislation was
passed during 1996: Virginia, Delaware and Kansas. In these states, we
reviewed the legislation enacted, interviewed Philip Morris personnel who
advanced the legislation, and interviewed key state legislators.
Because of this limited investigation, we will defer our overall
appraisal of this element of the AAA program until our Fall 1996 report.
l. Findins and State-Specific Conclusions.
Delaware
Findinu. Delaware added the following provisions to its previous
law'--1I regulating tobacco sales: (a) liability for suspension of a retail tobacco
license after the second or subsequent fine for unlawful sales to minors; (b)
revision of penalties for sales to minors: $250 for first offense, $500 for
second offense, $1,000 for a subsequent offense; (c) creation of penalties ($50
and up to 25 hours community service) for attempts by minors to purchase
cigarettes; (d) retailers authorized to request proof of age; (e) $100 penalty for
failure to post warning signs in a retail outlet; (f) restriction of vending
machines to limited retail settings; and (g) preemption of local laws on the same
subject.
PMUSA personnel who represent the company before the
Delaware legislature informed us that the legislation was relatively
noncontroversial. This is reflected in the passage of the legislation by a4l-0
vote in the Delaware House of Representatives.
This lack of opposition was confirmed by the state legislators we
interviewed. There was no organized opposition to the legislation while it was
considered in hearings in the respective committees. Representative Joe
zii
Tobacco license required, but revocation not directly tied to sales to
minors; Class B misdemeanor fines for sale to minors of up to $500 for
individuals, up to $2,000 for corporations, with possible six-month
incarceration; no provisions on proof of age, warning signs, inspections
of retail outlet, vending machines, or uniformity.
DociJ: DCI :4I044.3 1317A

40
Petrilli, Majority Leader of the Delaware House of Representatives, attributes
this to negotiations held early in 1996 between bill sponsors and staff of the
Governor of Delaware, in which the major potential controversies were
discussed and compromise positions were reached. Restaurant and tavern
owners voiced some concerns, particularly with respect to the vending machine
restrictions, but no attempts were made to amend the bill. There was no
objection to the bill from the retail community.
Health groups, such as heart and lung associations, objected to
provisions preempting local laws on this subject. However, it was clear to
Delaware legislators that sufficient votes existed in both bodies to pass a
preemption provision, and the Governor's staff convinced these groups to
support the legislation notwithstanding their opposition to the preemption
provision, because of the importance of the remaining provisions.___ __ __
State legislators informed us that Philip Morris (and other tobacco
companies) played an important role in negotiating a bill that the Governor
could support and in expressing support for the bill to the legislature. While
there was no "full-court press" by tobacco interests in the legislature on behalf
of the legislation, the legislators with whom we spoke noted that large-scale
advocacy was not necessary because the bill had sufficient underlying support.
Initial Conclusion. Delaware appears to have been a receptive
jurisdiction with respect to most elements of the AAA legislation. There were
clear opportunities to enact new provisions, including the insertion of license
revocation for underage tobacco sales and the insertion of warning sign and
proof of age requirements, and there was little organized opposition to such
proposals. Opposition appears to have been blunted by the early negotiations
regarding the legislation, with the Governor's office facilitating a compromise
bill. While uniformity provisions caused concern among some health groups,
_his provision clearly had the support of a majority of the legislature. In short,
Philip Morris expended sufficient resources and political capital in Delaware to
enact the major objectives of its AAA program.
Kansas
1~'indinas. Kansas added the following provisions to its prior law
regulating tobacco sales:22/ (a) an increase in licensing fees, and authorizing the
22/
Previously, Kansas licensed retailers but could revoke licenses for sales
(continued.. . )
Doc#:DC1:41044.3 7317A

41
state to revoke licenses for violations of tobacco sales laws; (b) a strengthening
of the penalties against retailers for sales to minors (creating a misdemeanor
fine of at least $200); (c) addition of proof of age procedures, which if followed
create an affirmative defense against penalties for sales to minors; (d) requiring
the posting of warning signs at tobacco retail outlets; and (e) requiring vending
machines to possess lock-out devices, or to be restricted to places that are
inaccessible to minors.
An earlier version of the legislation was passed by the Kansas
House in 1995. In 1996, the legislation was introduced in amended form in .the
Kansas Senate and processed through the appropriate committee. There was no
opposition to the legislation in committee: the main concern was revising the
penalty provisions to ensure that children fined for attempting to purchase
cigarettes were not considered "delinquent" for purposes of the child welfare
system.
When the legislation reached the Senate floor, an amendment
advanced by the tobacco industry was inserted which preempted local laws on
tobacco sales. Upon adoption of the amendment, local governments and health
groups announced their opposition to the entire legislation. In response, a
compromise was reached which permitted a vote on a motion to "reconsider"
and delete the preemption amendment. Tobacco interests, including Philip
Morris, did not object to the motion, and it was approved by a wide margin.
The entire legislation was then approved by a conference committee, the
conference bill was approved by both houses, and the governor signed the bill
on May 11, 1996:
State legislators involved in the handling of the legislation
informed us that Philip Morris played a supportive and constructive role in the
legislative process. Our interviews discovered no lack of support from Philip
Morris for the more controversial aspects of AAA legislation -- the licensing of
tobacco retailers and the imposition of meaningful penalties against persons who
sell cigarettes to minors. When the legislation was taken up by the full Senate,
there was some concern among the legislators that the preemption amendment
was_being_ offered by tobacco interests, in-an effort-to derail-the legislation.-
However, state legislators were pleased when tobacco interests agreed to delete
3
(... continued)
only, not for distribution; and imposed severe penalties for sales to
minors, of up to $1,000 and one year imprisonment (which state
legislators told us were so strict that they were not enforced).
Doa:DC1:41044.3 1317A

42
the preemption provision once it became clear that this measure could defeat the
entire bill. The manager of the Senate bill told us that tobacco interests "got
their shot at preemption, but they supported the bill even after it was deleted. "
Initial Conclusions. Philip Morris received solid marks from key
legislators in this state. The company was credited with promoting
comprehensive legislation, giving straight-forward statements of their
motivations in supporting its passage, and in agreeing to the deletion of an
important item on their AAA agenda (preemption of local laws) in order to save
the legislation as a whole.
In our view, the Kansas experience provides an example of a
commendable commitment on the part of Philip Morris to the principles of the
AAA program. Preemption of local tobacco laws facilitates retailer
understanding and compliance with prohibitions on underage purchase of
cigarettes, but it is not necessarily essential to this goal. Conversely, licensing,
warning signs, vending machine restrictions and penalties against noncompliant
retailers are essential to this goal. Philip Morris was willing to sacrifice a
provision of interest to its retailers in order to preserve the essential deterrents
to the underage purchase of tobacco.
Virginia
Findings. Virginia added the following provisions to its previous
tobacco laws:'-'/ (a) proof of age required if a tobacco purchaser appears to be
under 18; (b) authority to enforce underage tobacco sales penalties vested in the
Department of Agriculture & Consumer Services; and (c) vending machines
must be within the line of sight of an employee, or must require tokens.
Philip Morris employees responsible for the Virginia legislature,
and Members of the Virginia legislature, informed us that the licensing of
tobacco retailers was a politically unpopular proposal that was unlikely to pass
in 1996. This fact was confirmed by a letter we were shown, authored by a
key member of the Virginia House of Delegates, stating that it would be futile
to attempt to process legislation which contained retailer licensing provisions.
According to state legislators, Philip Morris did provide and
transmit draft legislation that contained the entire AAA agenda (including
23/
Sale to minors creates civil fine liability of up to $250; purchase 6y
minors prohibited; warning signs required at retail outlet.
iV
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Dac,H: DCI:4I044.3 1317A

43
licensing), and publicly supported this position despite strong opposition to
licensing from retail interests -- a traditional ally of tobacco companies in the
Virginia legislature. However, Philip Morris was criticized by some Members
of the legislature in the following areas: (a) submitting the draft legislation
somewhat late in the session, which made committee consideration of it more
difficult to achieve; (b) failing to take action to oppose referral of the AAA bill
to what was perceived as an unsympathetic committee (Cities, Counties &
Towns); and (c) once it became clear that insufficient votes existed to pass "a
retailer licensing provision, failing to energetically advocate other compromise
provisions (such as undercover "sting" operation authority) on which agreement
could possibly have been reached.
Philip Morris Virginia personnel informed us that, given the
certain failure of a bill with licensing, they made a_pragmatic decision to pass-
what was possible. In this instance, whether or not the bill was re-referred to a
more sympathetic committee, company representatives believed that the end
result would have been the same, and that it was not worth wasting political
capital to move a licensing bill that was destined to fail.
Initial Conclusions: The letter from a key State legislator in the
majority party describing the lack of political support for retailer licensing, and
the state legislators with whom we spoke, confirmed that Philip Morris had a
difficult task in this session of the Virginia legislature. Our evaluation of its
work proceeds in this context.
It is unclear whether late delivery of legislative language for the
AAA bill was simply a logistical problem or a deliberate act on the part of
Philip Morris. However, even assuming the worst motives on the part of Philip
Morris (and such motivations have not been confirmed), it does not appear that
seeking a later substitute amendment containing the AAA objectives, as opposed
to original introduction of legislation with those objectives, would have altered
the political landscape in Virginia.
Criticism by some state legislators of Philip Morris' failure to
seek re-referral of the legislation to a more sympathetic committee is also
noteworthy but, in our view, not entirely persuasive. If legislation with retailer
licensing clearly did not have the support of a majority of the legislature, the
choice of the committee in which the bill would languish does not appear to be
a crucial issue.
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44
However, we do believe that there is merit in the criticism that
Philip Morris failed to seize an opportunity to advocate a reasonable
compromise position. One state legislator suggested that creation of authority
for "sting" operations, an element of the AAA program, could have passed the
legislature. I.nn this instance, choice of committee might have been more
important. However, the crucial question is: did Philip Morris defer to retailer
pressure in general after licensing became a political dead letter, by failing even
to explore other options for strengthening the enforcement of underage tobacco
sales laws in Virginia?
This final question is important but difficult to answer. State
legislators in Virginia answered it in a pragmatic fashion: they will look to
Philip Morris in the next session to work on alternative legislation to strengthen
the state's enforcement tools. Our verdict on Virginia is thus mixed: this state
presented a difficult political dilemma for Philip Morris, but the company
perhaps did not expend all of the resources available to it to enact as many
AAA objectives as possible. 'p'ne company's actions in the next legislative
session will provide the best answer to this question, and we will reserve final
judgment until that time.
Do,,Y:DC1:41044.3 l3I7A
