Tobacco Documents Online

Exhibit B Date Dear Valued Retailer: Philip Morris USA has been notified by state authorities responsible for enforcement that the following store has been fined for or convicted of selling cigarettes to minors: STORE NAME ADDRESS RETAIL ACCOUNT NO. Last year, Philip Morris USA announced its Action Against Access initiative which builds on our long-standing opposition to youth smoking. In conjunction with Action Against Access, Philip Morris USA announced a 1996 Responsible Retailer Program. In order to participate, a retailer cannot be fined for or convicted of selling cigarettes to minors. Based on the information above, you are no longer eligible to participate in this program. In addition, in an effort to encourage continuing compliance- with minimurrr age laws, P hilip Morris further announced it will withhold merchandising benefits from stores which have been fined for or convicted of selling cigarettes to minors. Philip Morris's objective in announcing Action Against Access has been to make it as difficuit as possible for minors to purchase cigarettes at retail. If you join us in this commitment by having your store satisfy the elements of the We Card Program developed by the Coalition for Responsible Tobacco Retailing, we will waive this initial suspension of merchandising benefits from your store. We Card materials are free of charge and may be ordered by calling 1-800-934-3968. Failure to participate in the program will, however, automatically result in a one-month suspension of Philip Morris USA merchandising benefits. If Philip Morris USA is subsequently notified by enforcement authorities of additional fines or convictions of the store identified above, a one-month suspension of merchandising benefits will be imposed for each such additional fine or conviction. If a store is fined or convicted three times within twelve months of a fine or conviction for which merchandising benefits were suspended, Philip Morris USA will suspend the store's merchandising benefits for four months. Upon notification of a subsequent fine or conviction for the sale of cigarettes to minors, no waiver will apply and a one-month suspension of merchandising benefits will be imposed for each fine or conviction. If the store is fined or convicted three times within a twelve month period commencing after a four month suspension of benefits, Philip Morris- USA will again suspend the store's merchandising benefits for four months. Our representatives will be calling on your store to discuss this matter further and verify your progress toward the goals of Action Against Access. Thank you very much for your cooperation in this matter. PHILIP MORRIS USA