Philip Morris
Archetype Project Summary
Fields
- Type
- REPT, REPORT, OTHER
- Characteristic
- DRFT, DRAFT
- ILLE, ILLEGIBLE
- Site
- N124
- Area
- MARKET RESEARCH/CARLSTADT
- Named Organization
- Mcdonalds
- Litigation
- Stmn/Produced
- Request
- Stmn/R1-092
- Stmn/R1-097
- Named Person
- Feinhandler
- Feinhandler, S.J.
- Kroc, R.
- Maisonneuve
- Mausner
- Muller
- Nucci
- Platt
- Robb
- Robbins
- Sarbin
- Stepney
- Varenne
- Vontroschke
- Weir
- Wetterer
- Xxgreg
- Feinhandler, S.J.
- Date Loaded
- 05 Jun 1998
- Brand
- Marlboro
- Pall Mall
- UCSF Legacy ID
- lot49e00
Document Images
A=endix B*
On or around 1969 - 6 years old - Greg and I took a pack of Kools
of my Dad's and went down to the barn - smoked everyone of them.
3 days later my dad seen the cigarette butts and we got a
whipping.
I was 8 years old when my baby-sitter started me and my sisters
smoking. I was scared they would damage my health but people
kept telling me they wouldn't hurt me if I didn't inhale. When I
was 12 or 13 everyone said "you had to inhale or people would
make fun of you." That's when I learned to inhale the smoke and
I've been doing it ever since. If I could change anything it
would be the day I gave into peer pressure and began to inhale
the smoke and I've been doing it ever since.
My first experience was smoking behind a sweet shop in Ohio. it
wasn't cold but not warm. My best friend and I wanted to learn
to smoke. A girl we admired showed us how to inhale--we thought
she was so mature and wise we wanted to be just like her. We
thought we had really grown up that day. It was a secret between
my friend and I--a special bond for along time. At this time I
was not a very popular girl--but I felt important when she took
time to teach us that. I would only change my needy personality
that made me want to smoke to make friends.
I was 7--my 9 year old sister and 15 year old sister and myself
were in my mother's and father's bedroom. My older sister shuts
the door and lights a cigarette she has stolen from my mother.
She pressures my other.sister and myself to take a puff so we
can't tell on her. I felt a little guilt and a lot of adventure.
I didn't like it but I wanted to do it again anyway. Now I
wished I would have said "That's awful" and never touched
another--but I would have had to have been someone else and I
don't want to be someone else.
My first experience was when I was 10 years'old. My girl friend's
mother smoked. My girl friend stole a cigarette from her mother
and we went to her garage in her back yard to smoke it. We went
in the garage, and in there was an old green (225) car. We would
take turns on pretending to drive and smoke our (her mothers)
cigarettes. We never inhaled. We used to see how long we could
get the ashes before they fell.
* Participants were asked to describe their most powerful
experience associated with smoking. If they wanted to
change anything about the experience, they were asked to
note that also.

Appendix B (Continued)
My first experience with smoking was with a group of my high
school buddies. We had skipped classes, and went down to the
river where we sat on the rocks. We shared stories about family,
school, playing ball while we drank beer and smoked cigarettes.
Both the beer and smoke were very difficult to swallow, yet I
felt the pressure to participate. It could have tasted better.
This was my powerful experience since it is the one I most
vividly remember. Again, although the taste could have been
better it was a great feeling of sharing this daredevil
experience with my friends.

AmAendix C*
Two weeks ago - hung out late at my non-smoking office with my
smoker boss. Everyone went home and she and I got a Pepsi can
out of trash and smoked in the office. It was fun!
I was verbally abused by a non-smoker, I hit him. Felt real good.
On my new job, after working about 5 hours, all the employees
went out to smoke since we work where smoking isn't allowed.
This is when I actually got to meet co-workers.
I was smoking a cigarette with a co-worker and we were chatting,
gossiping, etc. It was very pleasant and congenial and I felt a
sense of camaraderie.
My mother and I stayed up late last night after my husband went
to bed just so we could have a "peaceful" cigarette together
without my husband bothering me about smoking.
Recently, I attended a party where there were only a handful of
smokers--we smoked in the corner by an open door. It seemed the
most intelligent and interesting of the group were in the smoking
area and pretty soon the non-smokers decided it was OK to smoke
anywhere.
The latest experience I have had with smoking is with all the
anti-smoking campaigns going on now. It's a joke before all this
started I was ready to quit. But now? Not a chance.
While having a cigarette at work 2 months ago someone said that-I
shouldn't do that there-acting like her rights have been invaded
(also it was a designated smoking area) and I told her to #$*#!!!
I bought a house a few weeks ago and after we closed I smoked a
cigarette and felt good when it was all over and the house was
mine. .
* Participants were asked to describe a recent experience with
smoking.

0
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V
Feinhandler, S. J. 1986. The Social Role of Smoking.
In R. D. Tollison (ed.), Smoking and Society.
Lexington: D.C. Heath and Company.
Feinhandler, S. J. 1981. Social Function As A Component Of
Market Value. Presented At Analysis Of Consumer Policy.
Wharton Applied Research Center, University of Pennsylvania.
Maisonneuve, J. 1988. Rituals.
Paris: Presses Univesitaires de France.
Mausner, B. 1973. An Ecological View of Cigarette Smoking.
Journal of Abnormal Psychology 81, 115-126.
Mausner, B. and Platt, E. S. 1971 Smokincr: A Behavioral
Analysis. New York: Pergamon Press.
Robb, J. H. 1986. Smoking As an Anticipatory Rite of Passage:
Some Sociological Hypotheses on Health - Related Behavior.
Social Science and Medicine 23, 621-627.
Robbins, A. 1986. Unlimited Power, New York: Fawcett Columbine.
Sarbin, T. R. and Nucci, L. P. 1973. Self-Reconstitution
Processes: A Proposal For Reorganizing The Conduct Of
Confirmed Smokers. Journal Of Abnormal Psychology 81,
182-195.
Stepnqy_,_R. 1980. Smoking Behaviour: A Psychology of the
Cigarette
Habit. British Journal of Diseases of the Chest 74,
____325.Tr344.
Varenne, H. 1986. Symbolizing America. Omaha: University of
Nebraska Press. i~
O
Wetterer, A. and von Troschke, J. 1986. Smoker Motivation. ~
New York: Springer-Verlag.
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