Philip Morris
Philip Morris Companies Inc. Annual Report 900000
User-Contributed Notes
Fields
- Author
- Maxwell, H.
- Type
- REPT, REPORT, OTHER
- Document File
- 2060566805/2060567015/Industry - PM Positions
- Area
- ELLIS,CATHY/OFFICE
- Characteristic
- ILLE, ILLEGIBLE
- MISS, MISSING PAGES
- Litigation
- Iwoh/Produced
- Site
- R461
- Author (Organization)
- PM, Philip Morris
- Date Loaded
- 17 Apr 1999
- Brand
- Alpine
- Ambassador
- Benson & Hedges
- Bristol
- Bucks
- Burley
- Cambridge
- Chesterfield
- Galaxy
- L&M
- Lark
- Longbeach
- Marlboro
- Merit
- Multifilter
- Parliament
- Peter Jackson
- Philip Morris
- Virginia Slims
- Ambassador
- UCSF Legacy ID
- bxc13e00
Document Images
Financial Highiights (in millions of dollars. except per share data)
.
1990 1989 1988 1987 1986
Operating revenues $51,169 $44,080 $31,273 $27,650 $25,542
Net earnings 3,540 2,946 2,337 1,842 1,478
Net earnings per share 3.83 3.18 2.51 1.94 1.55
Dividends declared per share 1.55 1.25 1.01 .79 .62 ,
Percent Increase Over Prior Year
Operating revenues 16.1% 41.0% 13.1% 8.3% 58.1%
Net earnings 20.2% 26.1% 26.9% 24.7% 17.7%
Net earnings per share 20.4% 26.7% 29.4% 25.0% 18.3%
Dividends declared per share 24.0% 23.8% 28.6% 27.3% 23.8%
Operating Revenues
Domestic tobacco $10,370 $ 9,474 $ 8,491 $ 7,640 $ 7,053
International tobacco 10,720 8,375 8,085 .7,004 5,638
Food 26,085 22,373 10,898 9,481 9,372
Beer 3,534 3,342 3,177 3,037 3,005
Financial services and real estate 460 516 622 488 474
Total operating revenues $51,169 $44,080 $31,273 $27,650 $25,542
Operating Companies Income
Domestic tobacco $ 4,206 $ 3,606 $ 3,087 $ 2,715 $ 2,366
International tobacco 1,394 1,007 774 582 492
Food 2,648 2,138 849 773 741
Beer 285 226 190 170 154
Financial services and real estate 197 173 163 68 32
Other 20 (10)
Operating companies income 8,730 7,150 5,063 4,328 3,775
Gain on sale of Rothmans International p.l.c. 455
Restructurings of food operations (179) (348) (71)
Amortization of goodwill (448) (385) (125) (105) (112)
Unallocated corporate expenses (336) (252) (193) (162) (126)
Interest and other debt expense, net (1,635) (1,731) (670) (646) (772)
Earnings before income taxes $ 6,311 $ 5,058 $ 3,727 $ 3,344 $ 2,765
Compounded Average Annual Growth Rate 1990-1985 1990-1980 1990-1975
Operating revenues 25.9% 17.9% 19.3%
Net earnings 23.0% 20.5% 20.6%
Net earnings per share 23.9% 21.4% 20.6%
Certain prior years' amounts have been reclassified to conform with the current
year's presentation.
See Note 2 of the notes to consolidated financial statements regarding the
acquisition of Jacobs Suchard AG in 1990 and Kraft, Inc. in 1988. Consolidated
results of the company include the operating results of these companies since
their acquisition.
See Note 3 of the notes to consolidated financial statements regarding 1989
and 1988 restructuring charges of food operations and the 1989 sale of the
company's equity investment in Rothmans International p.l.c.
2060566937
See Note 10 of the notes to consolidated financial statements regarding the
company's 1988 adoption of the method of accounting for income taxes prescribed
by Statement of Financial Accounting Standards No. 96.
In 1986, operating companies income for financial services and real estate was
reduced by $71 million resulting from the effects of the Tax Reform Act of 1986 and
certain related leveraged lease renegotiations.
1

` Dear Stockholder:
Your company is continuing its solid growth in a rapidly and radically changing world.
Political and economic developments are creating new opportunities for us. The borderless Euro-
pean Community planned for 1992, together with Eastern European countries now experimenting
with free market systems, will constitute a larger market than North America.
We are well positioned to prosper from these changes. We have had a major international tobacco
presence for more than 20 years. We have been the largest cigarette company in Europe since 1983,
and in 1990 we widened our lead.
We took an important step to strengthen our competit iveness in European food markets by acquir-
ing Jacobs Suchard AG, a Swiss-based coffee and confectionery company. This $4.1 billion purchase
makes us the third-largest food company in Europe, and brings us brands and distribution channels
in countries where we needed to broaden our business.
The consolidation of European markets is not the only key to our growth.
Although the cigarette market in the United States is declining slightly, we continue to gain volume
and share. Our business in Asian cigarette markets, particularly Japan, is building rapidly. And in
September 1990, we reached a major agreement to export cigarettes to the Russian Republic, the
largest republic in the world's third-largest cigarette market-the Soviet Union. Both developments
add impetus to the continued expansion of our international tobacco operations.
We are devoting ever increasing resources to the building of our food businesses. By pooling the
research and talents of people in different parts of Kraft General Foods and applying them to a
shared
challenge, we accelerated the introduction of fat free foods in seven categories this past year. We
have announced introductions in still more categories in 1991.
In 1990, we increased our dividend by 25.1%, to an annualized rate of $1.72 per share, marking the
23rd consecutive year of dividend increases. Through our stock repurchase program, we spent $221
million in 1990 to repurchase Philip Morris common stock, at an average price of $38.88 per share.
1990 Results
Consolidated operating revenues of $51.2 billion were 16.1% higher than in 1989. Our 1990 perfor-
mance includes operating results from Jacobs Suchard since its acquisition.
Our operating companies income grew 22.1% to $8.7 billion. Net earnings were $3.5 billion, up
'hilip Morris management visiting Masuo Fukujin, a Tokyo retailer.
.eft to right: Hamish Maxwell, Michiko Egawa (Philip Morris
apan), Michael Miles, William Murray, Nicolaas Kuijpers (Kraft
aeneral Foods International), Mr. Fukujin, and John Keenan.
20.'2'!4>, and net earnings per share reached
$3.83, 20.4% higher than in 1989.
Our tobacco operations enjoyed continued
sales and profit growth. We sold one billion
more cigarettes in the United States in 1990 than
in 1989, while U.S. industry volume, based on
shipments, declined 1.8 billion units. Outside the
United States, we sold 368.1 billion units, 15.5%
more than in 1989, bringing our tobacco factory
utilization rates around the world close to full
capacity.
At Kraft General Foods, volume grew by 6.5%
for the year. Excluding Jacobs Suchard, volume
grew by 3.3%, while revenues and operating
companies income continued to grow strongly,
and operating margins also improved. Including
t full year of 1990 Jacobs Suchard results on a pro forma basis, our food companies would have con-
ributed approximately 52% of our revenues and 31% of our operating companies income, while
mploying 66% of our work force.
Miller Brewing Company volume was up by 1.6 million barrels, or 3.8%, and operating companies
,icome advanced by 26%. Five years of steady growth, fueled by successful new product introduc-
ions, have helped Miller build its position as a major competitor in the consolidating beer
industry.
lanagement and Board of Directors
1 April, Richard D. Parsons, Chairman and Chief Executive Officer of the Dime Savings Bank of
few York, FSB, joined the Philip Morris Board of Directors.
Also in April, two members of your Board, Howard L. Clark and William P. Tavoulareas, retired in
ccordance with our policies. Each had served with distinction on the Board of the General Foods
orporation prior to its acquisition by Philip Morris in 1985. Their wisdom, experience, and insights
Operating Revenues
Billions of Dollars
Domestic Tobacco
I International Tobacco
Food
7 Beer
• Financial Services
& Real Estate
ill
86 87 88 89 90
Operating Companies
Income
Billions of Dollars
Domestic Tobacco
.1 International Tobacco
Food
I Beer
' Financial Services
& Real Estate
7 Other
g.o
75
N
55
~ 50
45
40
35
30
25
Ii

have contributed great value to Philip Morris during their years of service on your Board.
Social and Legislative Issues
We market more than 3,000 products to millions of consumers around the world. Our activities
involve us in a host of public policy issues in every country in which we do business.
Among all these social issues, the relationship between smoking and health is the most controver-
sialpJe have acknowledged that smoking is a risk factor in the development of lung cancer and
certain other human diseases, because a statistical relationship exists between smoking and the
occurrence of those diseases. Accordingly, we insist that the decision to smoke, like many other
life-
style decisions, should be made by informed adults. We believe that smokers around the world are
well aware of the potential risks associated with tobacco use, and have the knowledge necessary to
make an informed decision.l
The U.S. cigarette industry is both mature and highly competitive. Outside the U.S., most ciga-
rettes are made and sold by government-owned enterprises; we are competing-for instance-
against the elected governments of Japan, Italy, and France. Our competitors throughout the world
are just as eager to attract our customers as we are to attract theirs. It is against this
competitive
background that we engage in marketing programs designed to persuade existing smokers to use
our brands. We believe that such programs affect brand choices, but not the decision to smoke.
Many experts and studies-including those cited by the U.S. Surgeon General and the U.S. Environ-
mental Protection Agency-remain divided over the relationship between environmental tobacco
smoke and human health. We favor policies which accommodate and, if necessary, segregate non-
smokers and smokers in the workplace and in confined public spaces. We do not believe that the
prohibition or unreasonable regulation of cigarette use in such places is justified, and we will,
there-
fore, continue to oppose such proposals.
Cigarette product liability is the most publicized legal issue we face. By the end of 1990, the num-
ber of product liability cases pending against the U.S. cigarette industry dropped to 51, continuing
a
decline from a peak of 151 in 1986. We view this trend as a positive development for both your com-
pany and the U.S. tobacco industry.
The Outlook
Our goal is to be the world's most successful consumer packaged products company. We will con-
tinue to judge that success not only against our own past performance but against that of our
competitors. Moreover, we will measure success not merely in terms of income and volume growth
and in overall returns to our stockholders; we also aim to be the best in anticipating and providing
for the needs of our consumers and customers and in accepting and fulfilling our responsibilities to
the communities in which we live and work and to the environment in general.
No company can take these for granted. The war in the Persian Gulf, together with slowing eco-
nomic growth in many countries, added to the risks and uncertainties of doing business. Fortunately,
our products are consumer staples, and our businesses are relatively resilient.
To improve our effectiveness in each of our core businesses, we will continue to expand and fill
in gaps while taking advantage of manufacturing, marketing, and distribution synergies. Acting on
this strategy in 1990, we purchased a cigarette manufacturer from the former East German state;
announced a marketing and manufacturing joint venture with the largest Hungarian coffee and con-
fectionery producer, BEV; and acquired majority ownership of Negroni S.p.A., a specialty meat
company in Italy.
To assure consistency, quality, and availability of our brands, we are investing in our production
processes. In 1990, our capital expenditures set a new record of $1.4 billion. We anticipate that
from
1991 to 1995 they will amount to another $9.0 billion. We are also addressing increasingly urgent
environmental concerns, even as we continue to find new ways of satisfying consumer desires for
convenience, nutrition, and variety.
Our greatest competitive assets are not manufacturing facilities or brand franchises, however, but
the talents, energies, and dedication of all our employees. We are only as strong as our employees
are
ambitious for our businesses. We thank them for all their past contributions and we count on their
continued efforts to help us realize our potential to be the best consumer packaged products
company in the world.
Net Earnings
Billions of Dollars
88
89
90
3.5
3.0
2.5
2,0
1.5
,o
0
Dividends Declared
Per Share
Dollars
1.75
86 87 88 89 90
Cash Flow Per Share
From Operating
Activities
7 Net Earnings Per Share
Dollars
6
5
4
3
2
,
- _. 0
86 87 88 89 90
Hamish Maxwell
3
Chairman of the Board and Chief Executive Officer

)
This is Philip Morris
Philip Morris U.s.A.
Philip Morris International Inc.
Craft USA
Craft General Foods International
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erating companies income excludes Kraft General Foods, Inc:s headquarter items.
3ft General Foods International includes the operating results of Jacobs Suchard since acquisition.
Volume and market share at Philip
Morris U.S.A. have grown in each of the
past 30 years, and Marlboro now
accounts for 26% of all cigarettes sold
in the United States. The company is
expanding production capacity to han-
dle increasing demand.
Strong international brands, led by
Marlboro, Philip Morris, Merit, and
Parliament, combine with regional
favorites like Lark, Muratti, and Peter
Jackson to make us the world's fastest-
growing international cigarette
company.
Millions 1990 1989
Operating
Revenues $10,720 $8,375
Operating
Companies
Income $ 1,394 $1,007
Enjoying an outstanding year in 1990,
General Foods USA has 30 leading
brands, including Maxwell House cof-
fees, Post cereals, Entenmanris bakery
products, Kool-Aid powdered bev
erages, and Jell-0 desserts.
Millions 1990 1989
Operating
Revenues $ 5,078 $4,817
Operating
Companies
Income $ 629 $ 433
The Kraft name now appears on both
traditional and fat free cheese, mayon-
naise dressing, and salad dressings.
Other leading brands include Philadel-
phia Brand cream cheese and Cheez
Whiz pasteurized process cheese
spread.
Millions 1990 1989
Operating
Revenues $ 4,783 $4,415
Operating
Companies
Income $ 842 $ 763
The acquisition of Jacobs Suchard
brings to KGF International such lead-
ing Jacobs coffees as Kronung and
Night & Day, together with chocolates
such as Milka, Toblerone, and Cdte
d'Or. KGF International is now Europe's
third-largest food company.
Millions 1990 1989
Operating
Revenues $ 6,061 $3,656
Operating
Companies
Income $ 672 $ 376
Millions 1990 1989
Operating
Revenues
$10,370
$9,474
Operating
Companies
Income
$ 4,206
$3,606

Kraft General Foods Canada
Oscar Mayer Foods
Kraft General Foods Frozen Products
Kraft General Foods Commercial Products
With a host of popular Kraft General
Foods retail brands and a large food-
service business, KGF Canada is
Canada's largest packaged foods
company.
Millions 1990 1989
Operating
Revenues
$1,327
$1,251
Operating
Companies
Income
$ 235
$ 187
Already the leader in luncheon meats
and bacon, Oscar Mayer also markets
hot dogs, Louis Rich turkey products,
Louis Kemp seafood products, Claus-
sen pickles, and new Lunchables and
Lunch Breaks lunch combinations.
Millions 1990 1989
Operating
Revenues
$2,520
$2,270
Operating
Companies
Income
$ 145
$ 168
KGF Frozen Products, the largest frozen
food manufacturer in the world, intro-
duced Sealtest Free nonfat frozen
desserts, Breyers frozen yogurt, Kraft
Eating Right frozen entrees, and Budget
Gourmet Light and Healthy Dinners
in 1990.
Millions 1990 1989
Operating
Revenues
$2,155
$2,103
Operating
Companies
Income
$ 169
$ 169
KGF Commercial Products has two
divisions. Kraft Foodservice is the
second-largest foodservice distributor
in the United States. Kraft Food Ingre-
dients is the country's leading
processor of edible oils.
Millions 1990 1989
Operating
Revenues
$4,161
$3,861
Operating
Companies
Income
$ 118
$ 160
Miller is the second-largest brewer in
the world. Miller markets four of the top
ten beers in the U.S. market: Miller Lite,
Miller High Life, Milwaukee's Best, and
Miller Genuine Draft. Other brands
include Sharp's, the country's leading
non-alcoholic brew. N
Millions 1990 1989
Operating
Revenues
$3,534
$3,342
Operating
Companies
Income
$ 285
$ 226
Operating companies income is income before amortization of goodwill, unallocated corporate expenses
and interest and other debt expense,
net and in 1989, gain on sale of the company's equity investment in Rothmans International p.l.c.
and restructuring of food operations. •
5

,,Ve are :he !argest. °nost
orontabie. and tastest-
;rowin-i international ciQa-
rette c:ompam• in ,he svorld.
Most vf our cains over the
past,.'ecade have come from
premium-priced 'arands in
industrialized nations. Our
Strona market positions in
these countries provide a
5ase for continued profit
Qro~~th.
ln 1990, as the %vorldwide
cigarette industrv expanded
b~- 1.5',~, to reach 3.-1 trillion
units, our total unit volume
climbed 9.3"o. ~olume ,`or
Marlboro. the xorld's best-
selling consumer packaged
Lroduct, rose h3"o. to reach
3-1-1 billion units.
Our !-.'.3. business set nex
records. `'olume, based on
shipments. :;rew 5vone bil-
lion ci;arettes, or 0.-l'';, in a
market that declined by
Above 'vlarboro s the best-se'lir.g ,:,or-
sumer packagea product :n the vor!o r
=rance. `,!ar boro s the country s oest-
seiiing o,arl-
r '.1orris _....A.J
.'p~'ral.. _ _.='rt~.ie.~.
ar.c :-Pertir.,
panies !r.c:[::e
'7.7~..
;iy .^.,Dw =„ _,:'unts ,.., : JI
:he ..~. ~ ar'iCt. ~r :'';t~
Dne-:::irc' -_,r aii ruil-_r:ced
:.ijare[.es ;~Did. Mar.- oro
`tas =,rst in ... _.~.
conse _vears. ~.L .:..
!ar, adui. z~mol:ers
unCe." a;? ., is a SL":rl,'Jlat-
c, r[:: :(Dr .--: er shar- ;ains.
.yr.:ci. _ :1r )ther :!
Drice.. _-ra::cs. Vir ::ia
Slti:«. ,.iCr::, and 3C:-.,`.'J;t u'
-ie~4- . _r-:ai:?ed ._-.:ers in
t! ei. -
-a:- - r:es. `:;~c u.~0
~zmoii2 _--:~C ow nic~: ".: re
;orr a:, ns :o sa~,
~har.,;-< _nsume-
dema:.~_.
tl~~n
In eveY" z 'ro:itaiJle ~Z -.'-.F':::
or the L'.5. :~tar':cet,
espande_~ our :hare :: :-:e
disc,-,unt catemx, : _._. ' .
aided by :i,.e natior:a:
introduc::on o( Buc::_'z
the continuing
succ._s
_)f Cambrid,~e and 3r: s:-_ i.
Our sales torce `.-:as '-_ern
reoraanized and
enablin(~ us to impr,_%= :::e
presentatlon aP.d d%"a:.a=liii~,
ot our } roducts at t: ~ ~'~ LC [
of sale.
Unit volume grow:` at
Philip Morris U.3. a..
increased its marke': ~::are
by 0.3 share points
This increase is unce:stat_
due to caan~es in
tors' trade intientor. ::ac
tices, .vhich de,-~resse~_:`?e!:-
1989 volume while aerating Philip `.lorr: _
U.3..a.'s 198 9 share. _-
quentlv• ! _, ur 198 9 mar,:~t
share rose an inr?ate,_-
~a't
?i~'BC
U.S. Cigarette Industry
Unit Sales
3 U.S. Cigarette
Industry Unit Sales
?1 Philip Morris Share
of the U.S. Industry
':
.-.arp p:)ints. T~e more
e i :n~[Lt lndlcator -(
:vin _hare ;th ;s
:r a%zra,e annual ;ain' )f
' ...are ^r?Ints ~Jver the
; .rsr neriod.
t. ide the r"nited _,~tatew:
='hi:iz '•.Iorris lnternati _na~'s
Operating Revenues
Left `,,~3•~.~,~"' jntS ;Q S~y r ,. -. , , = : ^0' : •: -_ 7 a9 're Dest-:e'hn j `'F°-a3r;..r'_
::~ ' ~
:rrj .'o^ g ,.p'Frc r -31Jn ,: ; i^a:r,.et n .. . . - - _ . ? . . . ?S
"C'= a' a . . i' ;:are,te >3 ^

r:r, „ttt: renre~e~.te~; a ;ain
%-er ;9S'?-our
ni ghe,,t i;ercentage increase
-ri:r' ~. ::aarette export
init . i!:me '7re,•v near!y
' ir t()bacco rxp(Drts
:rae t ,ross contrbution .)r
e::rI• ~Diilion to the r_'.S.
ai,ar.t - f aayments, and
;ur totai L'.S.
,ette t,`pi ,rts reached .59'~.
't'r.e'..~e trade de~-,c:t %could
:-tave ~-en more than ~5 bif-
ir~n hi,_,ller,.eithout :he
nci~rr~' tobacco exports.
MuriN)no further %videned
ts :e~ttl,t~ :he'.e'nrld•s best-
,el1,n cI,arette'.~'lth a ;3)'n
<a:e,~ ;n t i n overseas. Among
,,uccesses, Marlboro
ti'e'.nD brand in
.irvt, 1 tnd 'he best-selling
nt-:r rrt )nal brand in the
1jr-r;r r E.-,st German`•. 1ts
in Europe
nc:ta a,d volume ,ains of
n. i ~ ^,, in the
^i1
~eth<r'.,tnu;. D in the'or-
nerCermanv, and ;'i
n 3e:,ium. Marlboro is
.~„t,, thrnuahout Latin
\meric.i. and now accounts
Or ' if all ci;arette sales
n : Marlboro
ii the "iorlu•s best-
el;in, international liaht
A;arette, increased volume
A'_' i
zimatelv half (Dur
outside the United
,tate- .•i)mes from our many
.tr, )c, .tnd grovving interna-
iuna! rrademarks such as
.ark. i,.trliament, Virginia
;lims. Mzrit, L&ti1• Chester-
ie1,• ind the Philip Morris
)ran"'.. its I.Ve1l as frr>m local
,ran-,'.s such as Muratti,
.lulti-Filter. and Peter.lack-
il.r;. .."iinr•rl .:rar:d
.:J a .rclal:.
-ase or ut;~re _r[)ansir:n.
1n une -
_urc;Cean <<ommu-
nit-v ; ':,ur a4gre;ate rnariiet
share ir.cre: se _' .:') more
thar. 22 '.. `n '::e reunir ed
Germar, ,ve !ed `;-;e
industrv -A-it`: a market
share o f .3'2 .. .-; itaiti•• '.~e
increased •.•ci'tirne ar.d
ac'.;ieve,r a . _ . market
share. `roiu:;re :n France
-re,x ~ ., anc
ac::IDUnt ror aimost a quarter
of the rnar!:c,. '_'ur •.olume
~ ~
in S pain c:irr. ~,_ '?7
,
and Dur ;narkc' share rose
;ro i,i'',. "Ve dso posted
,•(Diu:ne aair,s :r: 3e!,ium.
! u\e:T!Cou:'_ =.:.e :`:e
Ner!;erLar.(:;.
E:se%~i,ere :..:^e
pear continen:. )ur mark-et
share -eac:-,e:_- ::e3r'.•
in S%~itzerlur.c. . ^.Cl `.vr.'
re,7isterec ti; . r .oiur e
in Austria anc
`'.? L!) ntrnLC'_ o ',.')eroli irlil
we1'. !n the % iic t:e East•
particu!arly in -urkeE•. .~1:ere
our •.•nlume inc°_ased 33 ~ ~.
C."S ieril E:1." e anUti:e
;c:,viet L'nion :, „ether repre-
sent ~he sec_)nc-!argest
cigarette market in the
world. Throu~;!:out the
region, consumers have
come t(D know -and want-
1•tarlboro, and J,ur other
international trauemarks
have sicinitcar.t -otential.
`A'e are plartri:-., a~;ressi~-e
erpansicin of -Jur business
in this part,)( :^e •.vorld.
1n 199). %ve a;reed to
supply more than 30 billion
cigarettes tc the Russian
Republic. We a:so doubled
our business i:; both Poland
and Y!l,oslavia. In addition,
Ment s tne rrost pcpuiar yr; c,.:rette ri ita ,. vnere our snare :` tre
market s _0"0

Philip Morris sn,oped more than 97 bi,hon o.garettes `•c^
tne United States in 1990, mak ng a^ross c~n.r'b~t
neany 53 btlLor to the U S oaiance oi oayre^ts
.,_•: se ..., .cc r Lark ard
cctr , ,. _,aac c ..^-e r ,.car
's
.. C Va' cc'G ;a'
_, _"'?Ke'. ~ t _ J,:C?"_ _ ~
Philip Morris
U.S. Cigarette Export
jJolume

anci ;icrr:s2e a,reer"enti~ . :r
.ne product:un r '.iariu r _
i
anG ~'ther ~C~u"'.Cs i:~ s2`,'e'"a i.i
Eastern ;vurr.'pean c-•)untr.es.
in Asia. Our oxat volume
,rew almost IS
'. -the
:ar;est ~r:crease lor anv,)r
•Dur re,i,Dns. .`•lluc~t
;r~j«til `.ba5 Qri~en .~• Jtr VnD
aains in 1'aL,an. -.~ ~ere '_,ur
volume rose more :han 2'
All seven of our top brand=
UOs teC: vol urne : ncreases,
brim?in'g -,ur share of :he
Japanese market to neari%;
II'.-up from'.;''^ last vear.
and more than all other'vr-
eign competitors c,_mbineC_'.
In Australia. L_ngbeac::
-k0s. introduced in
pushed our market share
above 36'., makinc,
PhilipNiorris he industry ieader.
In Latin.~me;ica.':olu, .e
~re'.v by more than :7).
`.Ve are ~xell aos:ti,.med to
pront 'urther from,,Jur lar,e
_=rt o.:r 'J... 'cbacca
,us,ress :en! rues 'o yrcN
'99G : e 3ad ~_re b.,r.cr
^,ore c:eareaas :ra^ 're
/ear bB`_re
a,g^t Var bcro more "'ar.
Ceub'~eC ts share r t" e
y-owir, ',1er~can mr',ot
;ver tre past sever• Years,
ard becar^e ;he ,.ountr'/'s
ead ry .:.,garette brand
~ 990
z:._- .....- a-,; ~:n
Z.. _~er'lan.c ;L)r `!-:iliD
ic ..5 ~. _::cs. -.ve c .~ntinued
to :-_-,(ternize cur yic:<<:,ond
1i.... ie .'aCiilties.
...es:in, :n aCdit;onal
ca~aca~.' :^ter~ailUnatl..
E,.. ... . ~i. .~e ar,ou::ced
plw.., ._ '-_end more than
...:.::(Jn _,, expand .,Dur
',t-e expect to
sE e:~ d .•. et:cess :,f ~'2 biaion
,,~er ::;e ::etit i4Xe vears •)n
:apac::V !mprove_-
T.e : ~ etpanslons.
_. :-bacco is a ';el.•
;ac' _r .-: :::e .~ ,r:dti~ ide ref
er=-.ce ..r ~.merican ci;a-
„r =.=rasls 'Jn
r : acc .'s nas
:eai :Dbacco
-rs -~!-)th ,o increase
tef." ~,•are Df _,lhacco sold
a .~ .... 's
~,- -- - - - - -
supplti 'luaiit_, euf _. _:...
pecitive prices ~.-D -.he
`vVe also Jupp_'r:ec
!es
jisiation :o ~-.crease ~ _
duction of 5ur.e,; tobac :_.
6Vhlcl'i is in sl':ort
around the sror;cBecause tC':e soc:ai
environment ic ^;acr ~ ~-.-
tries is becomina
D
cigarettes, %ve are aca-.-.i..-
arrjulna for :oterar:ca. a.nc •'.e
oppose neo-?-ohibic,.nis :-•.
BudQet de^c:ts at a.. 'eV-..,
of;overnme.^.t :n the
States are JrCmDtln; .i an '•'
attempts to Increase
taxes on ci;aret:es. . ~e
Concressional 'oud;e:
ment calls for ;n
four cents per ~.adk
:., . -..
and another f~ur-cent ;;i;;e
..,
1993. `FVe are _-amQai':.r.l. =
viaorouslv a~zainst :ur:I ner
excise tax increases.-•v::ic-
are regressive and
:-
above !n Turkev. ?ar'ia-ert =_rd ctrer
~Ihiiip',1orr s brarCs rave vcr ^ea' •, 70-~:
.f the market fcr rrpcr,ec v;(,,areres
'Nor1d Cigarette Industry
Unit Sales
J World Cigarette
Industry Unit Saies
2 Philip Morris Share
of the World Market
'
..:..... .::Rdt,-:Ji
:« r tnc:~mes. :n .. :t
_ia:e 3i.1:
z, ais to increase exc:se
.aaes. verF'
~,'e are -,lso
.1t:empts 'o
Philip Morris International
Operating Revenues

;etinq activities. As industry
inalysts have pointed out,
'.he-elimination of cigarette
idvertising would do little to
jiscottrage smoking. It
,voultl. however, reduce
,ompc~tition, and make it dif-
icult f()r companies to
ntroditce new products that
night address the concerns
)f both smokers and non-
;mokers. We believe that
~fforts to restrict our market-
ng are not consistent with
ree enterprise systems.
We are supporting indus-
ry and trade initiatives to
liscourage underage con-
;umers from using our
)roditcts. We also are sup-
)orting legislation to
~stablish a minimum age of
:8 for the purchase of
obacco products in states
:urrently without such a law.
Over the past ten years,
vorldwide cigarette industry
-olume increased 20°l0-
Operating Revenues
'erce•' A loaal Operating Revenues)
during the same period our
cigarette volume grew by
53%. Our 1990 volume gain
is the largest we've ever had,
and gives us the momentum
to continue building our
share of the growing world-
wide cigarette market. The
expertise we first acquired
in the United States has
helped us satisfy millions
of consumers with a wide
range of local, regional, and
global brands.
We are already a major
force in most of the world's
important tobacco markets,
and developments in Europe
and Asia offer even greater
expansion opportunities.
We envision large and profit-
able growth for many years
to come.
Food
In 1990, Kraft General Foods,
Inc. continued to build on its
brand and other marketing
Kraft Free Singles and other
cheeses were the first fat
free cheeses available
in the United States.
strengths. Of our food oper-
ating revenues, 72% came
from number one or two
brands in their category, and
our revenue and income
growth put us among the top
companies in the food
industry.
For the year, volume grew
6.5%, while operating reve-
nues were up 17%, and
operating companies
income increased 24%.
Excluding the acquisition of
Jacobs Suchard, volume
rose by 3.3%, operating rev-
enues by 10%, and operating
companies income by 18%.
The diversity of our food
operations yielded solid
benefits, as superior per-
formance in most of our
businesses more than offset
softness in a few segments.
Our unique combination of
strong brands in growing
markets, rapid product
development, cost savings
Consumer creativity. making JeA-O Jigglers, a gelatin finger food.
3
and business opportunities
realized through synergies,
and technological creativity
fueled steady growth even as
we invested for the future.
The acquisition of Jacobs
Suchard was consistent with
our strategy of building an
ever stronger portfolio of
brands and markets, whether
through development or
acquisition-and whether
inside or outside the United
States. Including a full year
of results from Jacobs
Suchard on a pro forma
basis, approximately 32% of
KGF's 1990 revenues would
have been generated outside
the United States.
With Jacobs Suchard, we
are now Europe's leader in
roast and ground coffee, the
coffee segment with the
greatest growth potential.
Jacobs Suchard also
increases our distribution
capacity, while its Milka,
The success of Post Honey Bunches of
Oats helped bring Post cereals category
share back over 11%.
Right: With the acquisition of Jacobs
Suchard, a Swiss coffee and confectionery
company, Kraft General Foods Interna-
tional is now the leader in Germany's
coffee market.

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)bier"ne. 3,..:churc. and
te brands t-rrng '1s a
v core business ;n
)nfectioner,,.
In 199(l), KGF (nterna-
)na('sother core busi-
,sses in coffee, cheese,
:d viscous lressin;s
l showed volume ;rowth.
)osted by geographic
:pans inn and ' i r.e e titen-
ms for key brands.
tccessfut new product
troductions included
ieddarie spread. vitalite
;ht maraarine, and Max-
ell House Classic premium
~eze-dried coffee in the
-tited Kingdom: HAG
)lombian Supremo cDffee
Germanv; Kraft y,1a%,Oli%-a
ayonnaise and Saimaza
emium soluble coffee in
)ain: Kraft cholester_4 free
avonnaise in Beljium:
~vaiia Premium soluble
)ffee in Norwav: Ve-,emite
nales in Austraiia: and ::e,,v
wors of Philadelphia Brand
eam cheese in several
)untries.
We also widened some Dt
;r major regional busi-
~sses, bringing Miracoii
tlian sauces to Germanv
.d our y,iaxpat coffee vend-
Q system to Spain. New
oduct development, dis-
bution and marketin;
nerQies, the continuing
te;ration of European
arkets, and increasing
osperity in the Pacifi+_ Rim
ill drive KGF International's
rther orowth.
Most of KGF's food ': ol-
ne, sales, and proFtts
main in North America.
non; the Kraft General
ods operating companies
i the Continent, General
Fi"DC':s in r; )Irt-
,~tanci;:~ -erft-,rmanw.
~.lati.~e:: '"'.r-:,z' ,1r~(i )ur
~tf:er c:oifees :eturnt: l to
protaaiJii;t,.; cnntinued
~~l:alrt~~ anQ aC'.?'rtisi f`,l
improve::-;e.n,ts ::eipir :; to
buI1C7 .i:e _-uslr'.ess. f )tit
cereais :~creas e, v( )I Ime
"
share ^aci er .1 ,. T he
irn:rcve-:ents -.vere at.re :o
superior -:;aricetina )f core
Post *:Draf.--s :uc:: as ;rape-
`+uts, Pea:D;es. ~c,ney
Bunc:~:es ,r Dats. 3nci the
introduc:ion -D(`.larsn
mailow. ~ha-3its.
Kc~ei .-.ic: bra~,; p( ),.%dered
.~'ie`..-. ;. Jru,me
~ . ' ,l are ot
maitaai-:7 an
the ~c ~ v e 7._~t drink cat-
e'~~r`
pr,rct:: e!~e t , ,uur the
iar;est -e:a;in catep)ry
3ains in _,ver ' .ear,. The
exDansiCr, of E-trnm,tnn's
fat :ree a-:c c::,_~iester,)I tree
baKer`- .I:-:e aelz _._, r, )
increaSc _-alier',.. ,Jlitlne
neari,.-?=- in i,17,-,.](). itr))ng
-oi.:::;e ;alns ;r"M ~ hke Top
-;tut=:n;. ~~:akc'., Bake, and
L ~ Cabi: syru-. as well as
the e7ic ,a! ir•)tr -,du(~t.ion ,f
Kraft .':licrnwave Entrees,
also cOntriDuteQ to General
Foods L'S.A's per.`_~rmance.
At Kraft L:SA, new product
introduc`ions iZe!ped to
increase : ;e appeal 4 lead-
ing Drar.cs. ':n c!:eesz, vol-
ume _re°.v -.vith ~`e intn.duc-
tior. : f s 7 net.~, prodlucts
aJ Spreacerv Jr r :ad able
cheese. Cracker Barrel fla-
vors, arr1 :-.v [a,-=heeties
such as Kraft Light Singles
and Kraft Light tiaturals.
Volume for Philadelphia
Brand cream cheese also
'r accet~-, _oread Krait s assorted cneeses. se,•.ed Oscar
b'a~er ard L;L,s RIc- Urcrecr, ^-eats.

-<ra": 3a^era, =oocs can fiIl a `a^^-
„ { tcrer .. ;r ^,cre ^umGer ore
., c ^-be, ,,rvo crards than arn.-
-tre''.:OG{ ccrDar,~ n the .
-^!te, :~tates.
Ne ^aVe 'at '-_._ tCcs r^'CrF cateyOries than any otrer cCr^Gaf y
J2a':est r'ee`-.Ze^ -~esserts. ~essert bars, arC `roZer, ycy:."s
are cart --f r s; rr~g-t :`at `ree-ccrtfo!io
i
~
Cur .em,z_ :~eese ::,str!CUtcrs -ei,ver
'.o 'OCc stores "'rGUC'?C,~! aiy.
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increased. Following suc-
cessful test marketing,
Kraft's first nonfat process
cheese product, Kraft Free
Singles, has begun to
expand geographically. The
national introduction of
Kraft Free nonfat salad
dressings boosted the entire
Kraft pourables line, build-
ing share to 41%; in a rare
new product achievement,
the Kraft Free line included
three of the five best-selling
products in the entire pour-
able dressing category.
Both Miracle "Nhip salad
dressing and Kraft mayon-
naise increased their shares.
We expect improvements
from the introductions of
.Miracle Whip Free nonfat
dressing and Kraft Free non-
fat mayonnaise dressing,
two fat free products
announced in early 1991.
Volume and share for 1{r-aft
and Parkay tablespreads
M
Oscar.Mayer introducec: tur-
key bacon, and a range of
light, thin-sliced, and `.ow-
salt meats. We look to these
and other product introduc-
tions for future growth.
Kraft General Foods
Frozen Products defended
and built on its franchises.
Volume for dairy products,
which contributed more
than half the group's operat-
ing revenues and income.
continued to grow, led 'ov
strong advances in the
cultured products and top-
pings categories. New
products such as Sealtest
Free nonfat frozen dessert.
Brevers frozen yogurt, Cooi
Whip Lite whipped topping,
and Light ri Lively Free non-
fat yogurt all helped generate
category share gains for thte
dairy division.
Al l :american Gourmet
built its volume in 1990 bv
introducing Kraft Eating
Csca. a.er =acpet :as T,crowa•e
snac.Ks ::raruec to r -.:ne :arget in 1990.
0
-'X_1_5o-
1
1.
?M
::~igr,t :rozen entrees and
Buc,et Gourrnet Light and
;'-'ealthv Dinners, while Birds
Eye improved its product
mix w emphasizing its
ve?etable-ar,d-sauce offer-
!ngs. Aided by the introduc-
:ion of "soft" bagels and
Dther markecing efforts,
-ender's volume grew al-
:nost 9°,0, with category
share :.limbing to 1 ~0,6.
Tombstone pizza continued
:o increase volume while
expanding ;eograp,icallv,
and :s ;;ow Sold ;n'?5 --:,tes.
:ombstone is the leader in
_he frozen pizza markets it
now
serves.
:<raft General Foods
Canaca posted strong
:esuits across most of its
major product lines, with
oiume gains helped by
^ew product launches.
Lunchables lunch combina-
:ions, Maxwell House Filter
Packets, Cheese Pot cheese
f
-,.:Az;:
~
-,.-
~/3t~;,°~
VeGemite cOnt~nues tc Oe ~-re :' -~~stra,,a s most ooou.ar C'_cUcts 3rd
fat free products are aiso teirg o"ereo
®
You can have your cake and eat !t
too-without fat or cholesterol, from
Entenmann's.
also rose, and TOUc~ st
Butter e>::~andeC nationally.
~olume'cr Kraft side ishes
and dinr.ers g ret.v by 3 -`9;
new shaces and t1avors. as
well as microwave offerin,s,
are being 'ested for intro-
duction irt :991.
Totai --scar Mayer •.'olume
rose due _o new products
such as '_::nc:-tables :unch
combinat:ons and Louis
Kemp surimi seafood.
Partially .:ue to higher red
meat com:roditv costs, oper-
ating companies income
declined.
Oscar ',laver brand's num-
ber one _-_~sition. to~iether
with Louis Rich's leadership
position ::? _he growing tur-
key segn:erlt, accounted for
3-k'1o of the market for lun-
cheon meats and a record
I4°,o for ^acon. We also have
an 18'~ s^are of the hot dog
market. To address c!-tanging
consumer -.references,
Left: Chocolate from Jacobs Suchard
works its magic on a discerning consumer
n Bern Swltzerlard
2060-1566953
17

,pread, Honev Bunches of
)ats cereals, Kraft Free salad
Iressings. and the Jell-O
igglers promotion all con-
ributed to volume and share
rowth in key categories.
~raft packaged dinners, the
)est-selling dry grocery item
n the country, introduced
uper Mario Bros. Pasta and
:heese in the children's seg-
nent, and achieved a 1-1?b
olume improvement. Coffee
olume grew almost 6',~,
ided by successful
iunches of General Foods
iternational Coffees and
laxwell House 1892. KGF
anada also expanded its
uccessful regional direct
)odservice business to a
,adin6 position with the
cquisition of Groupe Cafe
1 March 1990.
Volume increased in both
ivisions of Kraft General
)ods Commercial Products.
raft Food Ingredients berie-
ted from strong perfor-
iances in the oil products
-id Specialty Ingredients
usinesses. Kraft Foodser-
ce volumes for cheeses,
ils, shortening products,
Id sauces also grew. Future
)odservice performance
ains will depend on an
nproved food-aw•ay-from-
)me market, greater pen-
ration of new accounts,
id further efficiencies from
-oadline distribution
)erations.
Our strong overall perfor-
ance at KGF was made
)ssible by a broad array of
tared innovations and mar-
~ting strategies to meet
tanging consumer tastes.
Our established products
ill have significant growth
potentiai. as shi)wn by the
improvements at Maxwell
House und Post. In addition,
the Jell-O Jigglers promo-
tion, one of the largest
gelatin promotions ever,
made desserts a "top-
of-mind" snack tior children,
boostinz r_'.S. sales by 13°0
in 1990.
As we deveop and laund~
new products and promo-
tions, .ve are '-.enefiting from
a unique set of svnergies.
Most of our savings
through -hese svnergies and
productivity improvements
,.vere reinvested: for -aur goal
is not to avoid `;pending, but
to spend •.visely. vur most
importan: synero;ies create
incremental business.
Our `at ;ree products are
a good etiample of how we
are becor:-Eina mure than the
sum of our comuanies. We
recognize :hat ,onv-er fat and
cholesterol ncw head the list
of consumers' r. tetarV con-
cerns. and nearly evers one
of the KGF operatina com-
panies is replacing fats with
other naturai in •redients in
at least one of its products-
from cheeses and pourable
salad dressings to cakes and
frozen desserts. These inno-
vative fat free products alone
accounted for more than
S2; S million in revenues
in 1990.
We first introduced fat
replacement technology in
our U.S. markets, and now
vce are pooling our experi-
ence to bring new• fat free
products to Canada. Europe,
and Australia. %tie had fat
free products in more
categories than any other
company in 1990, and we are
F.'~ 1 r41L ~411ApEIrHL(
MiuAELwi ~ttaat
~.~
Philadelph a Brand cream cheese is ore of cur strcngest nterna[honai
tDrands, sold in the Un ted States, Gerrnany-ar.d 35 otFer countr,es
around the world

Our `ood oroducts on sale !n Korea
-c:ude biaxim and other
..o'r`ees, as .vell as Post cereais.
Above. Cscar'Aayer appieC 7re Linchables conceot to develop new
Louis R cr ;.,.nch Breaks, cco,:ar and convenient for parents and chil-
dren alike, cp right our'cccsernce division supplies U S restaurants,
hosp tals, ard 3ther nsht ;.e s;nt i Kraft General Foods and other orod-
uc;s Rigrt cerven,ert Pvtaxr:e "ouse Filter ?acks heiped our
U S :ot`ee cus ness etur- ;_. _`,tao i,ty

veloping still more `at free
-.)ducts this year.
In fact, crossing operating
mpany borders to nnd
nergies, KGF answered
mand for nutrition, conve-
~nce, and variety by intro-
'cing more than 300 new
-)ducts in the United States
ring the year, and was
med the new product
mpany of the year by
?pared Foods.Nagazine.
We bolstered our brands
th double-digit increases
marketing expenditures in
30 and plan similar
:reases in 1991. Our Holi-
y Homecoming promotion
the United States, featur-
; 31 of our leading brands
December 1990, was
other notable example of
w our companies are
irking-and spending-
;ether to build our
siness.
We are backing up our
Investrnents in new markets,
products. and packs~ings by
investing in our reople We
are eniisting all our employ-
ees in a drive :or continu-
ous improvement in every
company :~rocess, trom pur-
chasing and research to
manufacturing and market-
ing, to ser;e both customers
and consumers better. Only
by aiming for excellence in
each aspect of our business
can we !ead our competition
and begin to satisfy our own
high standards.
Kraft General Foods
recorded solid business
gains in 1990. `.be are deter-
mined to deliver steadily bet-
ter operating results over the
years to come.
Beer
in 1990, for ,he hfth consecu-
tive vear, volume ~Iruwth at
,Miller Bre,,ving Company
outperformed the U.S. brew-
ing industry. Our .otai ship-
ments of 43.5 million barre!s,
including Sharp's and
exports, were up nearly 1
for the year. Our share of
the total U.S. malt beverage
industry grew to a record
22%. Our export volume
rose more than 6%.
Operating revenues and
operating companies
income also set new rec-
ords. Growth in premium-
priced brands helped boost
revenues 64'0, and lower
costs contributed to a 2616
gain in operating companies
income.
Shipments of Miiler
Genuine Draft grev by
almost 30%, consolidating
the brand's ninth-place posi-
tion amonQ U.S. beers.
Combined with Miller High
Life, Genuine Draft's contin-
ued success gave Miller i6'o
of the more profitable full-
calorie premium segment.
Miiler L ite, the countr,: s
second-best-selling beer.
continued to gain volume,
and accounted for more than
~60% of the premium low-
calorie segment. We added
to our presence in this seg-
-rent by bringing Miller
Genuine Draft Light into ten
western states.
In the above-premium
se,iment, the company is
represented by Lowenbrau,
and we brought both Miller
Reser~e, an all-barley pack-
aged draft product, and
.Miller Reserve Light, a low-
calorie line extension, into
test markets in 1990. In the
below-premium categor,;
volume gains by tiiilwaukee's
Best made it the sixth-most-
popuiar beer in the country.
Miller Sharp's, nrst intro-
duced in December 1989,
:ueled the growth of the non- .
alcoholic brew se~ment,
which nearly doubled its
Operating Revenues
ve: The fuil r ch taste of Miller Sharp s cereftec `r~c 3n r.rc,,au\,e
inology, and Sharp s became the courtry s best-se !'^g nor-
,holic brew. ?ight: Miller Genuine Drar! Lgrt, a cw-ca ore re exten-
of M lier Genuine Draft, joined the Mii;er `amuy r'99C ~:ar • y^t
?r Genuine Draft, the country's ninth-rrost-pcc.,iar beer anc zre of
:astest-yrowng premium beers :n the United S'ates

U.S. Mait Severage
ind.aatsy $aree(
Shipments
3 U.S. Malt Beverage Industry
Barrel Shipmenta
a Miiler Share of U.S. Malt
Beverage industry
?5
: 38
39
1.rhiler exports to many countries around
tre wond.
Offering a,vide vanety cf crews, Mider increased its share of the U.S.
malt be',eraye ndustry,
',iiller L:e s the second-n":ost-
coculflr C°-ef !n :~e United States,
and t c-crtnues :o oe the country's
cest-3e,ra :Icnt DeeC

Financ~rg `rom Phiiip Morris Cap tai CorFerancr -e ps Miiler e str c;crs
keep stcres well stocked.
volume during i940. 3ha: :Ds
finished the vEar in a
leadership position, .citi,:
27116 of the market 'or
non-alcoholic brews.
Our steady progress
enabled us to announce .'ze
reopening of our Trenton,
Ohio, brewery in 1991.
Federal legislation passed
in 1990 doubled the federal
excise tax on beer, from
S9 to 818 per barrel, or :rom
16 cents to 32 cents per six-
pack, effective Januan- t.
1991. In spite of this discrim-
:natorv tax increase, -,ve are
determined to continue our
solid growth in volume. rev-
enues, and profitabiiity.
Financial
Services and
Real Estate
Consolidated operating oom-
panies income from Philip
Morris Capital Com-oration's
financial services and real
estate businesses rose
13.9°'0, despite a 10.9°,o drop
in operating revenues, as
Mission Vieio Company con-
tinued to wind down its
homebuildinc activities.
Revenues from PNiCC's
financial services operations
crew 19.'?"o, while operat-
ing companies income
increased 27.-1"%. In 1990,
PN1CC expanded its financ-
ing programs for customers
and suppliers of Philip
Morris operating companies.
The company also increased
its investment in leasing
transactions, building on its
position as one of the coun-
try's major equipment lessors.
PMCC has a strong capital
position, and its debt is com-
ara[uve:y smail xr.en set
a,a!nsz -ne ~nancial position
o[ !ts parent. Phiiip.Morris
GDmoar.:es Inc. In aadition,
?'.ICC's assets do not reflect
si.-nincant exposure to
iV.everaaed companies
or ~rouc:eu industries.
.ait iou,n he current eco-
nornic cownturn introduces
some .:::certaintiesr we
F::r,ect ::;e company to con-
:inue its oattern of sound
revenue : nd income ;rowth.
As Mission Vie;o phased
out hor;:enuildinQ, operating
-D
reti-enues deciir.ea 2'7.20%.
Operat:::a companies in-
corr.e,,_-'e~-:ved from iand
plannir.,. deti•elopment, and
sa'.es, ir.creased 1.10%0. The
Coloraco residential real
estate market showed si6ns
of :mprf:%ement, with Mis-
sion Vie;,Ds Hi3hlands Ranch
piannet. ,_om.munitv achiev-
ina .he hi,hest market share
for ne,,v :;ome sales in the
Denver ti: ea.
23

Management's Discussion and Analysis of
Financial Condition and Resuits of Operations
)Qerating Resuits
Operating Revenues
Operating 'ncome
,n millions)
1990
1989 1
1988
1990
1989
1388
obacco $21,090 S1",349 ,316.376 S5,596 55.:63 ;3,,_~46
od 26,085 22,373 10,398 2,205 1.580 392
eer 3,534 3,342 3,177 285 226 ;90
inancial services and real estate
Operating Profit 460 316 622 196
8,282 1,72
i, 04 l :62
-1,5 90
nallocated corporate expenses
Total
$51,169
344.080
331,273 (336)
$7,946 ;°52)
a6,789 ;193)
;4,397
)n.august 16, 1990, the company's wholly-owned subsidiary,'.Craft
:eneral Foods, Inc., purchased Colima HoldingAG, the principal
sset of which was a controlling interest in Jacobs Suchard AG,
Swiss-based coffee and confectionery company. !n September
990, a tender offer was completed for substantially all of the
emaining publicly held interests of Jacobs Suchard. The pur-
hase price of Colima and the remaining public!y '-Leid interests of
acobs Suchard totaled $4.1 billion.
On December', 1988, Kraft, Inc. became awhoi'y-owned sub-
idiarv of the company. The purchase of outstanding Kraft shares,
~tirement of employee stock opticns and other reiated payments
)taled 512.9 billion.
The acquisitions have been accounted for as purchases and,
ccordingly, operating results of Kraft and .:acobs Suchard have
een included in the consolidated operating results of the com-
anv since acquisition.
990 Compared with 1989
)perating revenues for 1990 increased $7.1 biilion ~;16.1ao) and
perating profit, as defined for segment reporting purposes (oper-
ting income excluding unallocated corporate expenses),
tcreased $1.2 billion (1 7.6~'0). The inclusion of Jacobs Suchard
nce acquisition resulted in $1.4 billion (20.0°,b) of the increase
i operating revenues and $89 million (7.2°!o ) of the increase in
perating profit.
Amortization of goodwill increased 16.4% to $4-18 million in
390, due primarily to goodwill arising from acquisitions, $33 mil-
on cf which related to Jacobs Suchard. Interest and other debt
,cpense, net, decreased $96 million in 1990 compared with 1989,
ue primarily to lower rates, lower average outstanding debt dur-
ig the year and higher interest income.
Net earnings increased in 1990 by 5594 million ;20.2°io), due to
~creased operating profit ($1.2 billion), partially offset by a
igher income tax provision ($659 million). Interest and goodwill
-nortization arising from the acquisition of Jacobs Suchard
Kceeded that company's income contribution in 1990, resulting
i a dilution in earnings of approximately 5.03 per share.
?89 Compared with 1988
perating revenues for 1989 increased $12.8 billion ;-11.0%) and
Derating profit increased $2.5 billion (53.4%). The inclusion of
raft for the full year of 1989 resulted in approximately 90% of the
.crease in operating revenues and $904 million (36.9%) of the
increase in operating profit. The remainder of the increases
resulted primarily from tobacco operations.
in 1989, General Foods Corporation was combined with Kraft to
form Kraft General Foods, !nc., and the company charged 5179
million against pretax income, primarily °or costs associated with
this merger. in addition, the company sold its equity investment in
Rothmans International p.l.c. for H10 miilion of 10'/a'?% notes
maturing in 1994, generating a pretax gain of 5455 million. The
notes were subsequently sold with recourse for approYimate!,v
$850 million. The net impact of these items was an increase in
earnings before income taxes, net earnings and earnings per
share of 3276 million, 5152 million and.S.16, respective!y
The company's 1988 results included restructuring costs at
General Foods. As a result of this restructuring, certain taciiities
were combined and overhead costs were reduced to achieve
operating efficiencies. This restructuring reduced earnings before
income taxes, net earnings and earnings per share by ,'S3-18 mil-
lion, 5212 million and 5.23, respectively.
Amortization of goodwill increased to S385 million in 1989, due
primarily to goodwill arising from the acquisition of Kraft. Interest
and other debt expense, net, increased $1.1 billion in 1989 com-
pared with 1988, due primarily to higher amounts of outstanding
debt resulting from the acquisition of Kraft.
Earnings before cumulative effect of accourLting change
increased in 1989 by $882 million (-12. °%), due to increased
operating profit (52.5 billion), partially offset by higher :nterest
expense ($1.1 billion) and a higher income tax provision
($449 million).
Recent Decelopments
Effective January 1, 1991, the federal excise tax on beer increased
from 39 per barrel to $18 per barrel, and the federal excise taY on
cigarettes increased from .S8 per thousand to $10 per thousand.
Under existing legislation, the cigarette excise tax will further
increase to $12 per thousand, effective January 1, 1993. In addi-
tion, legislation is periodically proposed which would further
curtail the advertisement and use of our tobacco and beer prod-
ucts. Some or all of the foregoing may have an adverse impact on
the company's operating revenues and operating profit.
The company believes that any interruption of business result-
ing from the military conflict in the Middle East will not have a
significant impact on consolidated operating results.
4

Statement of Financial Accounting Standards No. 106.
'Emplovers Accounting for Postretirement Benefits Other T han
Pensions," issued in 1990, requires companies to accrue :he cost
Df such benefits during the employee's period of service. Currently,
he company expenses such costs generally as they are incurred.
upon adoption, which must occur no later than January l, 1993 for
Operating Aesuits by Susiness Segment
domestic plans, the additional liability may be recognized either
immediately or prospectively over not more than twenty years. The
companv intends to adopt SEAS 106 prospectiveiv in 1993 and
estimates that adoption will increase annual expense, the amount
of which has yet to be determined.
Tobacco
Operating Revenues
Operating Profit
in millions) 1990 1989 1988 1990 1989 1988
:M t;.S.A. $10,370 S 9,474 S 8,491 $4,206 53,Su6 $3,087
„vi International 10,720 8,3 75 8,085 1,390 1,457 759
Total $21,090 317,849 516,5?6 $5,596 35,063 $3,846
The following discussion of results excludes PNi International's
gain on sale of investment in Rothmans in 1989 ($455 million) and
amortization of goodwill.
1990 Compared with 1989
in 1990, Philip :1%lorris US_4.'s operating revenues increased 9.5`•~
due to price increases ($1.0 billion) and volume increases ($43
million), partially offset by unfavorable product mix. Voiume
increases in 1990 resulted from new product introductior.s. Philip
Morris U.S.A.'s domestic volume (based on shipments;, increased
':.0 billion units to 220.5 billion units. This unit volume growth
!ncreased Philip Morris U.S.A.'s share (based on shipments) to
-12.2°6, up 0.3 share points over 1989. The domestic cigarette
industry's volume decreased approximately 0.3% in 1990 as com-
pared with a 6% decline in 1989. The industry decline in 1989
rei;=,cted, in part, a decision by Philip Morris U.S.A.'s competitors
to reduce trade inventories by limiting shipments: Philip Vorris
U.S.A.'s 1990 increase in market share is understated due to these
changes in competitors' trade inventory practices, which
depressed their 1989 volume while inflating Philip Morris U.S.A.'s
1989 share. Consequentlv, Philip Morris U.S.A.'s 1989 mar:,et share
rose 2.6 share points and 1990 market share rose 0.3 share points.
However, in the opinion of management, a more meanir.g`ui
indicator of underlying share growth is Philip Morris L'.S.A..'s aver-
age annual gain of 1.5 share points over the two-year per;cd.
Marlboro continued to be the number-one-selling cigare::e in the
United States, with a 26°1° share of the market. In 1990, P::::ip
.Morris U'.S.A.'s operating profit increased 1b.b"-o, reEectir., higher
gross profit ($914 million), partially offset by higher mar'.;eting
expenses (5309 million). The increase in gross profit was Jue pri-
maria. to price increases ($1.0 billion) and cost savings, partiav
offset by unfavorable product mix ($216 mi;lion'.
Philip tiforris International's operating revenues increav vd
'-S.0°:, due primarily to increases in unit VDiurne ;S'.-1 ~' ::on.
price increases (5331 million) and currenc, : translation :':97 mil-
lion), partiail}• offset bv the deconsolidaticn or certain oc:rations.
Unit volume of Philip Morris International for 1990 increased
15.5% over 1989, reflecting significant increases in Europe ar,d
Asia. Phiiip Morris International's operating profit increased $388
million (38.74%), due primarily to higher gross profit ($648 mil-
lion), offset by higher marketing, administration and research
costs ($260 million). The increase in gross profit was due to price
and cost increases ($148 million), volume increases ($469 mil-
lion) and currency translation (S127 miiiion), partially offset by the
deconsolidation of certain operations.
The company has negotiated an agreement to export to the Rus-
sian Republic over 20 billion cigarettes by year-end 1991. The
company has taken measures to minimize risk of loss on ship-
ments thus far and intends to do so for future shipments.
1989 Compared with 1988
In 1989, the 11.6% increase in Philrp :1'forris CS.-1.'s operating reve-
nues was due primar,lY to price increases. Philip Morris U.S.A.'s
domestic unit volume (based on shipments) increased 247 mil-
lion units to 219.5 billion units. The 16.8°%a increase in Philip
Morris U.S.A.'s operating profit in 1989 reflects higher gross profit
($731 million), substantially all of which was related to price
increases, partially offset by higher marketing expenses.
Philip Lforrr•s International's 3.6% increase in operating reve-
nues was due primarily to increased unit volume ($694 million)
and price increases ($561 million), partially offset by currencv
translation (5=180 million) and the deconsolidation of a subsidiary,
the operations of which were merged into a joint venture. Unit vol-
ume of Philip Morris International in 1989 increased 9.7% over
1988, reflecting growth in Europe and Asia. Phiiip Morris Interna-
tional's operating profit increased S233 million (30.2°,~-), due
primariN• to higher gross proEt (5318 millien;, partially offset by
higher marketing, administration and research costs i S87 mil-
lion). The increase in gross profit was due to price increases
(5254 miiiionj and volume increases ;:199 million), partialIyoff-
set by currency translation (S92 million; and the deconsolidation
of a subsidiar.:
r.

continued impact of a 1988 change in business strategy in
:ifornia from residential homebuilding to land planning,
:elopment and sales. While there is demand for t::e company's
ifornia properties, recent develcpments in t^e dcrnestic bank-
industry have reduced the financing options available to
)spective purchasers.
,'9 Compared with 1988
erating revenues from financial services ;n :989 increased
creased
million (9.6%) over 1988, and operating profit id
) million (31.7%), due primarily to increased investments in
mce assets and interest savings from debt .*e8nancings under-
en during 1988. Operating revenues from real estate operations
989 decreased $122 million (26.346), and operating profit
:reased $10 million (10.1%) from 1988 levels, reflecting the
:nge in business strategy referred to above.
aanciai Review
sir Provided and Used
Cash Provided by Operating Actic•ities
;h provided by operating activities of $5.1 biilicn :; creased in
0 by 817 billion (-16.719%). The increase was relater primarily to
,~er earnings ($594 million) and to less cash usec,`or working
,ital items in 1990.
:ash provided by operating activities decreased in :989 by $1.4
ion (27.8%). The decrease is related to the :arge amount of
h provided by working capital items in 1988, w;:ica was gener-
d principally by a designed reduction of accounts receivable
i increase in accounts payable, as weil as an increase in
rued liabilities. This increased cash flow was used to fund
t of the Kraft acquisition. Net cash used for working capital in
9 was principally due to the reversal of the amount provided in
8. Partially offsetting the change in cash attributabie to work-
capital items was an increase of $926 million ,;26.3%) in other
rating cash flows, attributable primarily to higher earnings.
Cash Used in lncesting Actieities
990, the company paid $3.1 billion for the purchase of Jacobs
hard, net of $825 million of acquired cash. In 1988, :he com-
.y paid $11.4 billion for the purchase of Kraft, net of 5866
lion of acquired cash. In 1990 and 1989, the company paid an
itional $11 million and $388 million, respectively, for pre-
isly untendered shares of Kraft common stock.
apital expenditures were $l.-1 billion in 1990, approximately
) of which related primarily to expansion and mccernization of
Zufacturing and processing facilities of food operations. In
9, capital expenditures increased $222 million over 1988 due
narily to the inclusion of Kraft for a full year in 1989. Capital
enditures are estimated to be $1.7 billion in 1991 and a total of
) billion for the five-year period 1991-1995, of which approx-
tely $1.1 billion and $6.1 billion, respectively, are projected for
j operations.
In 1989, cash provided by investing activities inciuded $992
million received from the divestiture of the comoanv's equity
investment in Rothmans and several food operations.
In 1990. the company invested S523 miilion in finance assets as
compared with 5481 million in 1989 and $-495 million in 1988.
Leasing investments accounted for 69%, 65 ~6 and 399% of these
amounts, respectively.
.Uet Cash Provided by (Used in) Pinar,cin,g Acticities
Consumer Products Debt
During 1990, total consumer Lroducts uebt :ncreased by S2.3 bil-
lion. The increase represented $3.6 billion of debt issued. $1.1
billion of debt assumed in the acquisition of `acobs Suchard and
currency translation of $250 million, parttaily offset by '12.7 billion
of debt repayments.
At December 31, 1990, the company's ratio of consumer prod-
ucts debt to total equity was 1.-1-1, down from 1.36 at December 31,
1989. Fixed rate debt comprised approximately 73% and 66916 of
consumer products debt at December 31, 1990 and 71989. respec-
tively. The average interest rate on total consumer products debt
was approximately 9.2% and 9. 516 during 1990 and 1989, respec-
: Total Debt ("ear-Ena)
-1 Consumer Produc3a
Debt ()-ear-E^d)
Botlqrs ot .^,cilars
36 87 08 39 3C
ao
s
- ,,
J

;ivelv. At December 31. 1990, :::e average ...teres- rate on total ccr.-
sumer products debt, including the impact of :r::erest and cur-
rency swap agreements discussed beiow, was approximately
During 1989, total consumer products debt ~ecreased by 31.6)
billion. The decrease represented 54.0 biilien cr cebt repa~r:er:;s
and currenc;, translation of 862 million, par*.iai:v Dffset bv 52.5 bi;-
:ion of domestic debt issued to rennance ccmr^ercial paper and
bank borrowings arising from the ac~uisiticn i tiraft.
During 1988, total consumer preducts debt :ncreased by,'s'10.1
billion, which represented 310.0 biilion of 1debt :ssuances and ~.?
billion of Kraft debt assumed at acquisition, par::aiiy offset by S. ;
billion of debt repayTnents, as •,ve!l as foreigr, c::rrenc.• translatior..
Total Debt
The company's credit ratings were upgraded by `.1oody's in 1;;9u to
"P-t" in the commercial paper market and "A2-.`or ;onc-term obii-
gations, as compared with ratings of "P-?" and "A3," respectivei'.;
~
at December 31, 1989. The company's credit ra: r.ss by Standard
Poor's remained at "a: i" in the commercial paper :narket and "A"
for !ong-term debt obligations.
At December :31, 1990, the company's total debt-:o-equitv rarC
was 1.3 7, down from 1.72 at December 31. 1989. 7ctal debt was
3187 billion at December 31, 1990, compared 31b.- biilion at
December 31, 1989.
At December 31. 1990, the company `iad interest rate swap
agreements'.vith an aggregate notional prir.cipa: amcunt of ;?.,
billion and a weighted average :naturitv of 1.? ;:ears. These agree-
ments provided a weighted average interest rate --f 9.9^'i. in
addition, the company has entered into currency and related inter-
est rate swap agreements to manage ;nterest ra:e and currer:c';
exposure on certain long-term debt Obligatior.s. :"he aggregate
notionai principal amount of these s.vap agreer-:ents ,outstandin,
at December 31. 199iJ',vas $1.5 billion, of'.V<<ic`: 5-21 mii:ion
related to consumer products debt.
The company expects to continue to reftnar.ce :ong-terrn and
short-term debt from time to time. The nature and amount of the
company's lcng-term and short-term debt and :`e proportionate
amount of each can be expected to vary as a res',~it of future bus;-
ness requirements, market conditions and other factors.
The company's percentages of fixed rate det: and average :nter-
est rates for 1990 and 1989 relative to total debt %vere approxi-
mately the same as those previously discussed fcr consumer
products debt.
At December 31, 1990, the company's credit fac!lities amountec
to approximately 517.2 billion, inc!uding a 312.-" 'oiilior, reveivino
bank credit facility expiring in 1993, of which approximatea.
813.5 billion were unused. These facilities '.vere,.ised to support
the company's commercial paper borrowings.
The company expects that cash from operat',_r.s and avai:abie
credit facilities will continue to be sufilcient to .<<eet the future
needs of the business.
The company continually monitors its foreigrr currer:c'r
exposure. It acts to manage such exposure, w"en deemed rru-
dent, through'rarious hedging transactions. Foreign currency
denominated debt for which the companv has r.ot entered into
currency swap agreements is maintained pr.mar:iy to ;-iedge the
currency exposure of its net investments in fore.5n operaticns.
Lqu<i •; 1nd 3 ic rde,rids
In 1989, the compan°. announced as :ntenticn'.o sper.d !p to
51_5 billion `.o repurchase common Stec:; ,n open market transac-
tions at prevailing prices from :ime :o 'ime over a~.vo-; ear period
commencing in 1990. In i490, :he ccmt;an'." repurcnased 5.7 mil-
iion shares at an aggregate cost tDf 3?21 :,iilicn. The share
repurchase program sas temporari': susper:ded in 10190 due to
the 7acobs ~ucnard acquisition.
Dividends paid in 1990 :ncreased 33.7~ over 1989, reflecting
the increase !n dividends declare^ _o 3L;,5 per share :n 1990 from
.31.?5 per share in 1989. The quarter: di':ider.d rate estab!ished in
.august 1990 is at an annual rate of 31.-? :er ahare. an !ncrease of
35.110% over the annual rate or 51.3''5- estabiished in :?uQust 1989.
Return on average stockholders ecuin- -,~as 32.9°,~ in :990 and
31 ' ''1,~ in 1989.
Ratio of Total Debt to 2 Stockholders' Equity
Stockholders' Equity
~agr-~^d)
] Ratio of Consumer
Products Debt to
Stockholders' Equity
~'-ear-E^a;
A
Return on Average
Stockholders'
Equity '.

~elected Financial Data
'11teen-Year Reyiew . a .-.uars ?Yc,~:t ::er 3nare :ata.'
;ummary of Operations:
'perating revenues
1990 :'_3 89 1988 198 "1 1986
$ 51,169 3 1-1.;80 ;1._ ?7,o3t) 3 _- ;.}?
nited States export saies 2,928 363 1.892 1,193
i
ost of sales 24,430 ?;.363 1'3.3b5 L 2,183 L l.901 ~
-~deral exc;se taxes on products 2,159 ? 1-L0 2.. 27 2,085 ?,J; 5 ~
reign excise taxes on prcducs 4,687 3,608 3,755 _ 3,331 ?,033 ~
)perating income 7,946 5,789 -4.v9',' 3.--' 90 3.63~
:terest and other debt eapense. net consumer procucts 1,635 l."31 670 646 2 ~
arnings before income taxes and cumuiatr:e ~
effect of accounting change 6,311 6..i6u 3,727 3.3µ-1 2."66
retax proftt margin 12.3% 1;.6=ro i 1.9", ''. i°~ 1'J.3°o
rovision for income .a.res $ 2,771 3 _.:? 1,663 : 302 3 l,?81
arnings before cumulative effect c•i ucc u~.:`.ng c::anQe 3,540 ::.3-16 '.,J6-1 1,842 1,478
umulative effect of accountin7 c~an?e 273.
et earnings 3,540 ?.---46 '?,33"
- 1,3-42 1,478
arnings per share before cumulat:ve ef:ec: cr acc:ng change 3.83 3.15 ' i.?-k 11.55
~r share cumulative effect of acc--untir.s .:^ar.,e
et earnings per share 3.83 :'..1 3 '3.J 1 -1 1.JJ
ividends declared per share 1.55 1.01 .19 .62
eighted averaQe shares `miiiions' 925 92- 9'~''_ )31 95 1
~
apital espenditures (,consumer procuca 8 1,355 : 1,'-16 3 1.0'?4-_ 5 T :> 5 o1-8
epreciation iconsumer products', 876 -166 608 561 514
roperty, plant and equipment. e: cr r.sun.rr croc' cts, 9,604 =6 3.648 3,562 6.'_'3
tventor',es ~'consumer produc:s" 7,153 5,731 8.33-1 a.131 3,336
Dtal assets 46,569 38.~23 36.'?6U 7 .9 -182
)tai iong term debt 16,121 :~,361 16,312 6,983 6.387
)tal debt-consumer products 17,182 11 4 7 3J7 Lti.:-1" 0,3:,3 . 0,389
-financial services and reai es-ate 1,560 1,638 1,604
~ i 37, 8 1.1-iL
Dtal deferred income taxes
- 2,083 i, 732 1.669 '_',,)-1-1 1,319
.ockhoiders' equity 11,947 3:~ - 1 ;,h ~ 9 6,323 J.oJJ
Dmmon dividends dec:ared as a'a oi ne: earnings 40.5% J9.JO'o -10.3'~o - -10 33.1~'?•b
ook value per common share 5 12.90 5 1 U.31 5 3.31 -.'? 1 5 3.91
arket price of common share-hi;."1iio',v 52-35 IJ' _ ~J 2Jt'~-2u;1a 3 i 3-153 19' _-1 I
losing price of common share at vear-end 513ja -11- e ?D ' z ^ 1= s 18
-ice.-earnings ratio at',Par-end 14 13 10 '; 11
umber of common shares outstan-~ing ?t vear-end :miliions} 926 9?'3 924 _ 247 361
umber of employees 168,000 13 7,')00 153,000 , .:3,Q)00 11 1,000
Operating income is income before lnterest anc a::er cebt esper.se. ~et.
Certain prior years' amounts hase :;een rec:assi5ed :o conform wh the current
ar's presentation.
See Note 2 of the notes to consoliciatec iranc:ai :.atements regarcing the
quisition oF.acobs Suchard AG in ;'adr, ar•.c Kraft, :ac. :n ;955. ._-:,csofilated
,utts of the company include the •)perattng resuas a these ccmpanies since
eiracquisition.
See Note 3 oF the notes to consoridated 'inancial _tatements regar,v;ng :-39 and
1988 restructurmg charges •J:ood ooerat:ons and t:x :369 aaie of ;`e c~mcarn's
investment !n Rothmans tnternational p.Lc.
~
See Note IO of the notes to consotidated "nnanc:a: s:atements regardtng :^e ~
company's i9?8 adopt:on of the rr:etr.od ?t account:ng 'Or ::c:•me :axes :__ _r!bec
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• Z9~ I96 ?£0' I S0I' I 691 `1 Ck :' i £8E:' 1 tfi0'Z 6fi0'Z•
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c' SSfi'Z fi£1'£ 'c8'£ c_'9'1-
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60-1'9
7
1 1Z
'
91£
4-7fi
IZS
ZO'
fi£~
k E
0'6
cZ6
_
£Z5
fi6Z
' r Z~"_ c r£a
~ . e Co0 £ c c ZZ8 6 4 Qg~'C'. 8 _,..
c 9=c C I S ZC'. fil S 8= G:
i
9 ,'6: 6161 086t i86? Zk6: £861 fi861 S861

.onsdrdatad Balance Sheets n ~„ ~;onsof:ol I ar5,
Cecember31, 1990 !9Rs
'SS83s
onsumer products
Cash and cash equivalents $ 146 S '. 13
Receivables, net 4,101 ?•?50
Inventories:
Leaf tobacco 2,458 •?,?~)'2
Other raw materials 1,934 • 1,521
Finished product 2,761
7,153 2,!)?3
5,'3 i
Other current assets
Total current assets 967
12,367
9
Property, plant and equipment. a: cost:
Land and land improvemer;ts 664 61 ;
Buildings and building aquipment 4,004 3,SS-l
ytachinery and equipment 8,480 ~•305
Construction in progress 1,133
14,281 387
i2,3S7,
Less accumulated deprec:ation 4,677
9,604 3.301}
3,-t5 7
Goodwill and other intangible assets
f less accumulated amortizaticc or :1, :-h -w.c : 7-kS 19,037 13,53?
Other assets
Total consumer products assets 1,675
-12,683 1,569
35,038
,nancial services and real estate
Finance assets. net 3,220 `?•S-lS
Real estate held tor developmer,: and sa!e 418 383
Other assets
Total financial services and real estate assets 248
3,886 ? i'3
3,440
TOT.aLASSETS $46,569 ~35,333
e notes to consolidated "hnanctal ~tateme^ts.

Philip'vtorris Companies inc. and Subsidiaries
1990 1989
iabi8ities
=onsumer products
Short-term bon-owings
Current portion of long-term debt
Accounts payable
Accrued liabilities:
Taxes, except income taxes
- - -
Employment costs
Other
Income taxes
Dividends payable
Total current liabilities
Long-term debt
Deferred income taxes
Other liabilities
Total consumer products liabilities
'inancial services and real estate
Short-term borrowings
Long-term debt
Deferred income taxes
Other liabilities
Total financial services and real estate liabilities
Total liabilities
:ontingencies (Note 13)
=tociChoiders' Equity
:ommon stock, par value $1.00 per share (935,320.439 shares issue:::
amings reinvested in the business
urrency translation adjustments
Less cost of treasurti• stock (9,101,348 and 6.790.848 shares;
Total stockholders' equity
TOTAL LIABILITIES.kND STOCKHOLDERS' EQ,UITy'
$ 1,034 ,"s 489
863 752
2,-#62 1,917
851 596
832 805
3,553 2,376
1,366 i,i90
399 318
11,360 8,943
15.285 13,646
1,316 897
3,499 2,622
31,460 26,108
724 633
836 905
1,382 1,111
220 200
3,162 2,849
34,622 28.957
935 935
10L960 _ 9,079
561 143
12,456 10,157
509 586
11,947 9,571
- - o
$46,569 838,528
33

a,onsolidaied Statements of Earning.'a :n mUltcns ot coliars. exceot yer ~nare :ata
r the ; ears ended December 3 I. 1990 ~y49 :988
~perating revenues $51,169 :a l,~ 80 531.273
ost of saies 24,430 3t:8 13,;;65
xcise taxes on products
Gross profit 6,846
19,893 5,'18
16,464 3,382
11,326
larketing, administration and researc^ c:,sts 11,499 a,^90 7,304
mortization of goodwill
Operating income 448
7,946 385
h, i 59 125
-k,39
iterest and other debt espense, net
Earnings before income taxes and cumuiatice 1,635 '3 i 670
effect of accounting change 6,311 ;,,?5 n 3.-2
rovision for income taxes
Earnings before cumulative effect c;f accountir.x :.nange 2,771
3,540
2,~~~1b --h3
..,!:~-1
umulative effect of change in method .-)f
accounting for income 'a.Yes
Net earnings
3,540
_. ' ''7 3
5
er share data:
Earnings before cumulative effect of acc ur.t'rr.r --aange $ 3.83 ; 3.: 8 3?.2`_'
Cumulative effect of accounting change
Net earnings
$ 3.83 :
.3. 1 S 'Q
5 2.51
-e notes to consolidated 5nanc'.ai >tatennents.
t

Consolidated Statements of
Stockholdersj Equity
r~ ': aiars ~.tce:t -er snare :a:a.
Additional
Commcn Paid-in
3tcck Capital Earnings Currency
Reinvested Translation
;n the Adiust-
Business rne.n,is
Cost ~r
Treasury
S toct; Totai
3tock-
`;oiders'
=.zutt,.
Baiar,ces. ~ar.uarv L 1983 $ 5240 32"2 36.13 ~ lµ6 3 3~,323
Net earnings 2,337 •'.33 ~
`rYercise cf stock opticrs, units ;20) _ 48 ? q
Cash dividends dec!ared
: 1. 01 per share - ;y-1 i. .94 1..
Currer;cy transiation adjustments
:includin, inccme tax
provisions of .526~ 29:~ ?9
Stock purchased
Balances, December 31, '.?kx
_'-'.~?
;"•833 117
703
-37a
Net earnings •_'.'.346
Etercise of stock options, uniis
and issuance of cther stock
awards prior;o stock split - - :35j
Cash dividends ceclared
Sl.?5 per share ;.159)
Four-for-one stock split ,_? t;,, .4 ; .,_,
Exercise of stock epticns,un<<s
and issuance of other siock
awards after stock split .63)
Currency translation adjustments
r.et of :ncome tax
provisions of 3-1)
Balances, December 31, 1'?39
---- -
~
933
- - _.. . _
-
_ 36
9,079 143
- - . - -
3 c:
~=-- -
6 - i
--_
Net earnin;s 3,5-40 3.540
Exercise of stock options, units
and issuarice of other stock
awards (218) 298 80
Cash dividends declared
-
~-
-
- - --
`;1.36 pershare ~
(1,-13..) ~
(1,432)
Currenc•: translation adiustments
(:inc!udin; income tax
beneFtts of 31 7) 418 418
Stock purchased
-
-
- L2°_ 1) (221)
Other
Balances, December31. 1990
$935
$- (9)
$10,960 $561
$(509) (9)
$11,9-17
i~ee notes to consol!dated ;inancial staterrents.
31-5

Consolidated Statements of Cash Flows
rthe ;:ears ended December 3 f, 1990 1989 1988
:ash Provided By (Used tn) Operating Activities
~et earnings-Consumer products b 3,400 S?.3 i > 2.: 7 3
-Financial services and real estate
Net earnings 140
3,540 129
3,'?16 164
::.337
~djustments to reconcile net earnings :o _perating cash rlows:
I onsumer products
Depreciation and amortization 1,367 1,194 7 ; 9
Deferred income tax provision 108 13s -iJ;
Restructuring charges 179 3-18
Gain on sale of investment in Rothrr.ar,s in.terr.a::onai p.l.c. ;;-135:,
Gains on sales of businesses (104)
Cumulative effect of change in method cf acc~.u~aing for income taxes ..?32 ,,
Cash eifects of changes, net of the e:fec:s :rom ac-,,jired companies:
Receivables. net (249) 7i 3;. 601
Inventories (699) 1131; ~
Accounts payable 100 : 7 1 -lU6S
Other working capital items 730 203 330
Other 378 201 0
'inancial services and real estate
Deferred income tax provision 277 217 175
Cumulative effect of change in :r.et`:od vi acc: ur.t'.ng ;or income taxes
Decrease in real estate receivables 32 •, 2 13
Decrease (increase) in real estate he:d :or ,:eve:,;pment and sale (41) ;7~• 1n8
Other.
Net cash provided by operating ac::%-::;es (6-1)
5,385 (-l)
3,672 83
5.ii83
:ash Provided By (Used 9n) lnvesting Activities
:onsumer products
Purchase of Jacobs Suchard AG, net _f 3cu::ired cash of •3823 (3,116)
Purchase of Kraft, Inc., net of acquire:: cash ~f in :988 (11) (?85j i I.36S'
Purchase of other businesses, net of acquire.-4 cash (160)
Proceeds from sales of investments :.r:c busir.esses 159 J9'? 44
Capital expenditures (1,355) (L2-46~1 J1.02-l)
Other 246 3'? ~_
inancial services and real estate
Investments in financeassets (523) (-141)
Proceeds from other finance assets _ 111 190 69
Other
Net cash used in investing activities
Net cash provided by i_used in;" operating ar.d investing activities (1~)
(4,666)
$ 719
(1,251;
S 2,-1? 1 1
;1•?.7 lb'
8 ~7b28)
•e notes to consolidated financial statements.
j

1990 ;9 9 1'?88
Cash Provided By (Used In) Financing Activities
Consumer products
Net issuance i;repayment) of short-term borr aings $(99~ ;~,~90) .5 3, 761
Long-term debt proceeds 3,5% - ', 3-I 1,21'?
Long-term debt repaid I-1~ ~36i;
Purchase of treasury stock l ~ --~. ,,,_ tJJ I
Dividends paid ~;0 I; -895)
Issuance of shares 3Qf J
Other
Financial services and real estate
Vet issuance (repayment) of short-term borr.:,Jngs 91 ~ oii (2U)
Long-term debt proceeds ~ 201
Long-term debt repaid
Net cash provided by (used in'l nnar.c::a ;c:i,;ties (182)
(791) .,,. ^.,
.~:
7,750
Effect of eschange rate changes on cash ;r.c c:a:i equiva.ents
Increase (decrease) in cash and cash eaui<.ate:::s 100
• •-' 8- .luJ
~d; ~1a'r
73.
Cash and cash equivalents at beginning of _:ear
Cash and cash equivalents at end of,, ear 118
146 i68
lx ao
Cash paid: Interest-Consumer products ~
-Financial services a;.d re-z: _s:ate ~
Income taxes 6 1.511
100 .
2,027 ,
`-' o
i-3_13 J
3 J7y
1.~)?3
37

i©tes to Consolidated Financial Statements
ote 1. Summary ot Significant Accounting Po7icies:
7sis of presentation:
:e consolidated financial statements inc!ude all signiFicant
:bsidiaries.
Balance sheet accounts are segregated by t•,vo broad types of
isinesses. Consumer products assets and :iabilities are classi-
:d as either current or non-current,'whereas :he accounts of
:ancial sen•ices and real estate are unc'.assifled, in accordance
:th respective industry practices.
Certain prior jears' amounts have been rec!assined to conform
th the current year's presentation.
rsh and cash equicalents:
ish equi-Yalents include demand deposits with banks and all
ghly liquid investments with original maturities of three
onths or less.
:-entories:
ventories are stated at the lower of cost or_market. The last-in.
st-out ("LIFO'), method is used to cost substantiallv all domes-
ate 2. Acquisitions:
i August 16, 1990, the company's whollv-owned subsidiar4•,
aft General Foods, Inc. purchased Colima Hoiding.iG. the prin-
)al asset of which was a controlling interest in 1'acobs Suchard
;, a Swiss-based coffee and confectionery. company. In Septetn-
r 1990, a tender offer w•as completed for substantially all of the
-naining publicly held interests -of ;acobs Suc: ard. KGF retained
rtain coffee and confectionery operations of Jacnbs Suchard
d sold to the former owner of Colima certain assets which
>uld aot fully integrate into the KGF structure, inc!.:ding the
Justrial chocolate business, the Canadian coffee business, por-
ns of the U.S. confec:ionerv business and interests in three
eign banks. The acquisition has been accounted for as a pur-
ase and, accordingly, operating results of Jacobs Suchard have
en included in the consolidated operating results or the com-
ny since acquisition. The aggregate purchase price. net of
lounts received for businesses sold,,.vas S-l.: billicn which .vas
anced with the company's credit facilities, internal lv generated
Zds and a SFr 250 million note payable.
The estimated fair value of assets acquired ar.d liabilities
sumed totaled 53.0 billion and $2.4 billion, respective!y. The
cess of the purchase price over the estimated fair vaiue of the
t assets purchased was approximately S3.5 bi1'ion and such
-ess is being amortized over 40 years by the straight-line
~thod. The allocation of the purchase price is based upon pre-
linary estimates and assumptions and is subject to revision
ce appraisals, evaluations and other studies of the fair value of
, acquired assets and liabilities have been compieted.
tic inventories. The cost of other inventories :s determined by the
average cost or nrst-in, first-out methods. :t `.s a generally recog-
nized industry practice to classify the total araount of :eai tobacco
inventory as a current asset aithough part of such im•entor-,;
because of the duration of tl e aging process, ordinarilywould not
be utilized within one year.
Income taYes:
Effective January 1, 1988, t111e company prospectively adopted the
method of accounting for inccme ;axes prescribed wStatement
of Financial .-~ccounting Standards No. ;"SF-.S"': 96, '.-\ccounting
for Income Taxes." See Note 10.
Deprec.'ation and amortizat:on.:
Depreciation is recorded bv t;;e straight-'ine method. Substan-
tiaily all goodwill and other :r:tangible assets are amortized by the
straight-line method, principa!1y over -i0 ;:ears.
Had the acquisition occur.red at the beginning of i990 and 1989,
pro forma operating revenues, net earnings and earnings per
share •.vould have been apprcximatei;:• 5-4=.7 biilion, 33.-: biilion
and 53. 7-1, respectively, for the year ended December 31, 1990 and
547.8 billion, .52.7 billion and S2.K9. respectiveic, :or the year
ended December31, 1989.
On December 7, 1988, Kraft. Inc. became a•.d
hcily-owned
subsidiary of the company The purchase of autstanding shares,
retirement of employee stock options and otl:er related payments
totaled approximate!yS1`'.'9 billion. The acquisition has been
accounted for as a purchase and, acccrdingly. operating results
of Kraft have been included :n the consolidated operating results
of the company since acquisition. The purchase price exceeded
the Pairvalue of the net assets acquired by 512.2 bil!ion and such
excess is being amortized over -l00 years bv :i,e straight-line
method. The tair ~.alue of tar:::bie assets accu:red totaled
35.3 billion and long-term debt and other ;iabiiiti.es assumed
totaled :5-1.-3 billion. Had the acquisition of Kraft occurred at the
beginning of 1988, pro forma operating revenues, net earnings
and earnings per share wouid have been apprc:ximateiv 5-13.0 bil-
lion. 31.5 billion and $L63, respecti,:e!y'.
Pro forma results are not r.ecessari!y:ndicative of what actuall~would have occurred if the
acquisition had been consummated at
the beginning of each year, nor are they necessarily indicative of
future consolidated results.

Note 3. Restructurings and Divestiture:
In 1989 General Foods Corporation was combined with {rait to
form KGF. The company charged 5179 miilion against pretax
income which was primarily for costs of :.'~tis merger. In addition,
the company sold its equity investment !,-, Rothmans International
p.l.c. for ~610 million l0"4?o notes maturing in 1994, generating
a pretax gain of .3455 million. These ::otes were subsequently sold
with recourse for approximate!y 8830 mil.ion. The net impact of
these items was an increase in earnings before income taxes, net
earnings and earnings per share of 5276 tillion, 5152 million and
S.16, respectively:
In 1988 the company provided for restructuring costs at General
F oods. As a result of this restructurtng, certain facilities .were
combined and overhead costs were reduced to achieve operating
efficiencies. This restructuring reduced earnings before income
taxes, net earnings and earnings per share bv 33-18 million,
$212 million and 8.23, respective!y:
Note 4. lnveniories:
The cost of approximately 56°% of inventories in 1990 and 60"'0 of and $770 million lower than `.he
current cost of inventories at
inventories in 1989 were uetermined lsing :he LiFC. method. Tne December 31, 1990 and 1989,
respec:iveiy, stated LIFO values of inventories were approximatelv,5880 million
Note S. Short-Term Borrowings and Borrowing Arrangements:
At December 31, the company's short-term oorrowings and -elated
average interest rates consisted `f the following:
1990
;in millions) Arr.our t
4utstandir.g A%,erage
Year-End Rate -kmount
Outstanding Average
Year-E: d Rate
Consumer products:
Bank loans 3 1,661 9.2vo
Commercial paper 4,576 8.4% ^' v1~ 3
Amount reclassified as :ong-term debt (5,203)
c 1,034
Financial services and real estate:
Commercial paper $ 724 8.2% 3 i33 S.4'0
The compan,; maintains credit facilities with a number of :end-
ing institutions, amounting to apprcximately 517.2 billion at
December 31, 1990. Approximately S13.3 biilion of these facaties
were unused at December 31, 1990. These facilities are used icr
acquisitions and to support the company's commercial paper bcr-
rowings and are available for other corporate purposes.
The company's credit facilities include a revolving bank credit
agreement expiring in 1993 for .312.0 billion which enables the
companv to refinance short-term debt on a!or•.g-tertn basis.
Accordingly, short-term borrowings intended to be rennanced
ha~e been reclassified as long-term debt.
Certain of these facilities limit payTnent of cash dividends and
the purchase, redemption or retirement of capital shares and, or
require maintenance of a fixed charges coverage ratio. At Decem-
ber 31, 1990, approximately 32.0 biilion of earnings reim•ested `.n
the business was free of such restrictions.
3 '

lotes conttnued;
ote 6. ;l.ang-Term Debt:
December 31, the company's leng-term debt :-_nsisted of the following:
1 millions'i 1990 i989
,nsumer products:
Short-term borrowings, reclassified $ 5,203 ~ 7.)52
Votes,'"0o to 13.3^6 (average effective ra;e ;.'?O1o.,, due through'3000 7,518 5,-49"
Debentures, 3% to 10. 5'-0 ;average effecr.e rate :...;'-) 1,
$1.7 billion face amount, due through 2017 1,354
Foreign currency obligations:
Swiss franc, R{°tii to 8? s1~, due :hrough 2005 828 491
Deutsche mark, 2'4ao to 6°-0, due :hrough 199" 435 3C-1
Japanese yen. 5?q?~o and 6' 2°/0, Jue 1992 and i' 9: 249 239
Other 2.}0
Other 321
16,148 332
i-1,3 98
Less current portion of long-term 1~ebt, net ;,f ;i.0 -1.ti!ion
reclassified as !ong-term debt in 1989
iancial ser:ices and real estate: (863)
$15,285 52;
5 i3.6-16
Vctes, 9.25?~ to 12.35°0 (average -ate due :nrcugh 1993 $ 125 ~ ^00
Zero coupon bonds, 1'3.3"~ effecti~e rate, :_')0 rnii;:on ace amount. due 1991 130 1 15
Foreign currency obligat;.ons
S w i s s franc, -1'.'a?'o and -4' ;=o, due : y93 .,r:d 1991~ 285 _30
Steriing, 11' e°6, due 1995 149 :20
Other 147
$ 836 ^_-l )
~ u05
~e company has entered into currenc.; and related interest rate
;ap agreements with third parties to manage exposure to inter-
t rate and currency movement on certain -obligations. As a
sult, the effective interest rates and currency denominations
av differ from those set `-orth in this note. The aggregate notional
incipal amount of these swap agreements outstanding at
~cember 31, 1990 was $1.5 billion. The ag;regate maturities of
> notional amounts of these arrangements are as follows (in mil-
'ns): 1991-$13-1: 1992-$729: 1993-7-103 and 1996-7196. Market
lue gains and losses on these swap agreements are recognized
d offset the related foreign exctiange gains and losses on the
-eign currency denominated debt.
In addition, at December 311, 1900. the company had interest
:e swap agreements with an aggregate notional principal
.IOunt of 52.-1 billion. These arrangements; with a weighted aver-
e maturity of 1.2 years. 7,rovided a weighted average interest
:e of 9.0°%. The differenttal to be paid or received on these sw*ap
reements is included in interest and other debt expense, net as
:erest rates change over the lives of the respective agreements.
The company is exposed to credit loss in the event of r,on-
performance by the other parties to the swap agreements.
However, the company does not anticipate nonperformance by the
counterparties.
Aggregate maturities of lon;-term debt, excluding short-term
borrowin;s rec!assified as long-termdebt, are as follows:
(in millions)
1991
1992
1993
1994
1995
1996-2000
2001-2V05
Consumer
products Financial services
and real estate
8 863 S 13
1,628 12
975 405
951 200
1,480 149
-4,186 127
58-1
The revolving credit facility under which the short-term debt was
reclassified as long-term debt expires in 1993 and any amounts
then outstanding mature.

Note 7 Capital Stock:
Effective September 15, 1989, outstanding shares of common
stock were split four-for-one. All references in the financial state-
ments to weighted average numbers of shares and related prices,
per share amounts and stock plan data have been restated to
reflect the split. Shares of authorized common stock are 4 billion;
issued, treasury and outstanding were as follows:
Issued Treasurt- Outstanding
Balances, Januan• 1, 1988 239,618,948 (2.992,463', 236.626,485
Exercise of stock options/units 661,760 661.760
Purchased
Balances, December 31, 1988
239,618,948 (6,257,300)
(8,588,003) ;6,257,300)
231,030,945
Exercise of stock options/units and issuance of other stock awards
prior to split 869,552 869,552
Four-for-one stock split 695,701,491 695,; 01,491
Exercise of stock options/units and issuance of other stock awards
after split
Balances, December 31, 1989
935,320,439 927,603
(6,790,848; 927,603
928,529,591
Exercise of stock options/units and issuance of other stock awards 3,384,700 3,384,700
Purchased
Balances, December 31, 1990
935,320,439 (5,695,200)
(9,101,348) (5,695,200)
926,219,091
At December 31, 1990, 31,369,642 shares of common stock were
reserved for stock options, stock units and other stock awards
and 10,000,000 shares of Serial Preferred Stock, 31.00 par,,,alue.
were authorized, none of which have been issued.
In 1989 the company distributed rights for each outstanding
share of its common stock. The rights are not exercisable and
trade automatically with the common stock until ten days after
public announcement that any person has acquired 10% or more
of the company's common stock or ten business days after any
person announces a tender offer for 10% or more of the com-
pany's common stock.
When exercisable, unless a person has acquired 10a6 or more
of the company's shares, each right entitles the holder to buy
from the company one share of common stock for the exercise
price (currently $150). If the company is thereafter involved
in a business combination, the rights will entitle holders to buy
Note S. Stock Plaris:
tnder the 1987 Philip biorris Long Term Incentive Plan. the corr.-
,anv can grant to eligible employees stock options, stock
jppreciation rights, restricted stock, deferred stock, stock pur-
_hase rights and long-term performance aw-ards. Such ;rants
ciay be for cash and up to 32 million shares of ciommon s-Lock.
Under previous option plans, eligible employees -,:e.re Jranted
)ptions to purchase common stock of the companyat marKe:
>rices on dates of irant. Under one such plan. units .vere raraed
• hich permit the holder to purchase shares of common st~,c:; at
shares of the acquiring company having a value of twice the exer-
cise price. If any person acquires 100ob or more of the company's
common stock, the rights will entitle holders (other than such
person) to buy shares of the company's common stock having a
market value of twice the exercise price. Following the acquisi-
tion by any person of more than 10% but less than 50% of the
company's shares, the company may exchange one share of
common stock for each right (other than rights held by such
person).
The company may redeem the rights for 5.01 per right before
any person acquires l00'0 or more of the company's common
stock. The rights expire on October 25, 1999 unless earlier
redeemed or exchanged. At December 31, 1990. 963,=101,=120
shares of common stock were reserved for issuance upon exer-
cise of the rights.
market prices on dates of grant or to receive the appreciation
value (the excess of the market price at the date of exercise over
the market price at the date of grar.: : in the form of stock or stock
and cash. Appreciation value may he received with respect to the
equivalent of 50°0 of the units grar.,ed.
At December 31, 1990 and 1989. opt:ons and units were exer-
cisable for 16,177.150 shares and '. 2.56! _I,1 611 shares. respec-
tivelv. Shares available to be granted at December 31. 1990 and
1989 were 9.021,081 and 15,1185.7 12. respec.ivelv.
-1;

btes continued)
)te 8. Stock Plans (continued):
tions/units activitv was as follows for the years ended December 31,
ance, beginning of year
Granted
Exercised
Cancel led
ance, end of year
ige of exercise prices at year-end
.nt prices
1990 !'? a 1988
19,942,060 1 b,31 7,JZS :5, 105,184
6,200,846 , _' "6, ) 7 6 -1,3 73.052
(3,619,610) 3,01~.33-1!
(17-4, 735) °-t-1.02-l
22,348,561 19.31'~,3r;0 ;6,317, 52 3
$6.#3435.-12 ;6.43->2'_.;,8 :-I.,Y"-32^_.33
$46.94 and $-§7.00 :35.-2 and ;3,..38 ana 3^_0.?9
1990, 1989 and 1988, the company granted 75,000 shares, pledge or otherwise encumber suc: shares.
and such shares are
?,000 shares and 33,332 shares, respectivei..; of re_tric:ed stock subject to.forfeiture in certain
events. At December 31, 1990.
)fficers and key employees, giving'.h,em in :; ost'.::stances all of restrictions on 616,33-1 shares
re.main, ;,er =; :vrfe::ures. :,r:d will
rights of stockholders, except :hat :he1 mal: :~ot _zeil, assign. Iapse' in varying amounts through
1996.
)te 9. Earnings per Share:
'nings per common share have been calculated cn tce weig'nted year, •,vhich •.Vas 925,190,333,
926.520,510 a.... 'a31.348,30 ! for
,rage number of shares of common stock outstar.c:ng ror each 1990, 1989 and'.988, respective11.-.
)te 10. Pretax Earnings and Provision for 3ncome Taxes:
active January 1, 1988, the company prospectivei,.' acopted the
wisions of SFAS 96 and changed its method of c-- rr:puting
erred income taxes from the deferred method used ir. prior
trs. The adoption of SF.a,S 96 increased 1988 ret _araings and
nings per share by 5213 million and .8.23, respec_iveiy.
['he cumulative effects as of Januar: 1, 1988 of adcptmg SF.1J
were decreases in deferred income :a:{es of 57316 miiiion and
Awill of ,5-163 million, and an increase in 1988 ;:e: earnings and
millionsj
tax-earnings:
United States
Outside United States
Total pretax earnings
vision for income ta_xes:
United States ;ederal:
Current
Deferred
State and iocal
Total United States
Dutside United States:
Current
Deferred
Total outside United States
Total provision for income taxes
earnings per share of $2 73 million and ':.213.: es,-ecriveiy. Pur-
suan to the provisions of SF.aS 963, such cu:-:uiative effects at
adoption included 3105 million cf excess ~_e:erred tax benents,
which have subsequently reversed. Applica:'.on c,r SF.a.S Oh uring
1988 decreased earnings before cumulative eifec: Df accounting
change by 360 million (3.06 per .:hare;, res'.::ting primartll: frem
the reversal of the aforementioned excess ~ererred :aa benetits
recorded upon adoption of.SF.aS 96.
1990 i'?4,~
$1,713 :-l.' _ >3.io7
1,568
$6,311 ? -.
~~..-_
$1,-#81 :I S 935
350
1,831 3
1.13~
332
2,163 15'
,,6-. lai
1.3_,a
573 „-. -1(12
35
608
$2,771 n~
414
52,1 '.'_' ~c5)
334
31,663

kt December 31, 1990 applicable United States :ederai income abroad. If these amounts were not
considered ; ermar:ently rein-
taxes and foreian withhoiding taxes have not been provided on vested, additional deferred ta.Yes of
approximately 3i-30 million
approximate!v `5L3 bi;lion of accumulated ear^ings oi foreign would have been provided.
subsidiaries that are expected to be permianenf:., reinvested
The effective income tax rate on pretax -~rnin~s differed from :~ e
C;.S. federal statutony rate for the foliowing reascns:
1990 I'~2'S9 ia-8 $
in millions) Ariount 'lb Amount ? :ar,:ount 'l
Provision computed at U.S. `ederal statutorl: rate $2.146 34.0% ;i.;''0 3-l.J"10 51,_'6" ?1 )Oo
,nceases decreases) resulting from:
State and bcal income taxes, net :,f
federal ta.e benetit 215 3.4 1?1 3. l-, b 11.>
Repatriation of foreign earnings
62
1.0
5 1
.. i
7 l t
Excess deferred tax benetits 38 0.6 ', u. i; ~ ?. ;
Rate differences-foreign operations 66 1.1 _'3 ?.3 L,~
Good,.viil amortization 146 2.3 l~s '.S 43
Other
'rovision for incame tases
Deferred income tax assets liabilities! ir.cluded in the 98
S2,7 71 1.5
-13.9% 3'.; :_ -i1.3?- .31.303 -4-k.^=
consolidated balance sheets were as ;aiiows:
in miilionsl
Dther current assets
ncome taxes
Deferred income taties
Cc;nsumer products Financiai services and real es;ate
December 3 t. December 31,
1990 i989 1990 1989
}
£ 619 S '3; $
(1) J i l
(1,316) "8a7) (1,382) 1,111'
~ (-,01) $(1,382) 3(1.111
The major types of temporary differences that give rise to de- the book and tax bases of property,
plant and equipment, invest-
'erred income tas assets and liabilities are differences bet~~een ments in finance leases and
accrued liabilities.
43

J©teS continued:
)te 11. Segment Reporting:
bacco, food, beer, and F~nancial sen,ices and reai estate are the
yor se,rnents of the company's operattcns. "`:e ;^mpany's
nsolidated operations outside the C.'nitec States. -.vhich are
ncipallv in the tobacco and food busit,.esses. are xganized into
Dgraphic °egions by segment. with Europe *he most significant.
ersegment transactions are not reported separateiy since they
not material.
=or purposes of segment reporting, Doeratin; pr,ht is operat
; income exc!usive of certain unailocated ccrpcrate expenses.
See Note _ regarding the acquisitions of Kraft ar,d certain opera-
tions of Jacobs Suchard and Note 3 regarding food restructurings
and the sale 5v the companvs tobacco business of its investment
in Rothmans. Substantiallvall coodwiil amortization is attribut-
able to the food segment.
Identifiable assets are those assets appiicable to the respective
industry segments. Reportable segment,;ata reconciled to the
consolidated financial statements were as rollows:
:a by Se3ment'or '~e }'ears ended December 31, in -:::iions) 1990 1 '3K9 1968
?rating revenues:
Tobacco $21, 090 5 17.34"9 31, c.579
Food 26,085 iC. 9g
Beer 3,534 .3,34' 3 3.:7'
Financial services and real estate
Total operating revenues
erating profit: 460
351,169
34-1.`)hC1
531.?"3
Tobacco $ 5,596 ; Jr3 5 3.3-4ti
Food 2,205 1,5c ; 30 7
Beer 285 2 2 3 ic0
Financial services ar:d real estate
Total operating profit 196
8,282 1-3
i.u4i :53
4,15 ~ 0
C.'nallocated corporate expenses
Operating income
ntifiable assets: 336
$ 7,946 '35?
3 5,759
5 -1.,:9-
Tobacco $ 7,6-14 S 3,7=0
Food 32,336 ?55 .9b 3~ _'a, S"-)
Beer 1,612 1, .5 c~ i3
Financial services and real estate 3,886
45,478 3.-1-1:
37,753 3. i h?
35.e~:3
Corporate assets
Total assets
)reciation expense: 1,091
$46,569 769
538,32k l.I, u-
53ti.1•rJ
Tobacco $ 282 3 246 .5 =1; -
Food 438 356
Beer 141 137 13t~
Financial services and real estate 1
)ital additions:
Tobacco 324 3 42 , 3 4r7.
Food 860 7 3 3 ;~a
Beer 99 8o ;6
oC

Data by Geographic Region for the years encec December 31, •;in :r.iilions) 1990 i? G 1988
uperating revenues:
United States -domestic $33,086 , s30.S9t7t. 320,61
-export 2,928 ','88 _ 1,363
Europe 12,47-1 3,/60 „, 7,078
Other
Total operating revenues
Operating profit: 2,681
$51,169 2,'42
;-!-k,ub0 1,'15
.531,273
United States $ 6,715 -_3 ,.;6i ..- S 3,:175
Europe 1,173 392 :<: •149
Other 394 '~'8 166
Total operating profit 8,282 ~ C 1' . -1,390
Unailocated corporate expenses 336 ~5 z 193
Operating income $ 7,946 3, _9 3 4,397
[dentifiable assets:
. United States $32,968 ~53'2,u#S , S30,638
Europe 10,906 1,210 _. 3,604
Ot1:er 1,604 i,5~) k 1,421
45,478 3#,;. 0 . _ 35,663
Clorate assets 1,091 '09 1.'2a"
TOtalassets $46,569 8. 38 336,960
Note 72. Retirement Benefit Plans:
Pens;'on P!ans
The company adopted SPAS 8 7 for its U.S. per:sicr. plans in
1986 and for its non-U.S. plans in 1989.
The company and its subsidiaries sponsor,er.contributor:
defined benefit pension plans covering substantially all (.'.S.
employees. The plans provide retirement benents `or saiar:er
employees based generally on years of service and compensation
durin; :he :ast years of empiovment. Retirem.ent tenents for
hour:%- employees generally are a flat dollar amour.t for each•.ear
of service. The company funds these plans in amounts consistent
with 'he funding requirements of federal la,.v and regulations.
Pension coverage for employees of the compancs non-U.S. sub-
sidiaries is provided, to the ex,e:;t ceemed sppropriate, through
separate plans, many of ,rhich are ;overned bv local statutorv
requirements. The plans provide cension benetits that are based
primarily on years of service and cmplovees salaries near retire-
ment. The company provides rcr obli;ations under such plans by
depositing funds With trustees or purchasing insurance policies.
The company records iiabilities :cr snfunded foreign plans.
L:S P'ans
Net pension cost consisted of the following ccmpenents:
(in millions),
Service cost-benefits earned during the yesr
Interest cost on projected benefit obiigation
Return on assets-actual
-deferred gain tloss';
amortization of net gain upon adoption of SFa.S ~"
Net pension cost
1-990 1983
$ 141 S L•_'? ~ 102
315 _, .303 216
263 ~~ 38' ~ t3"2)
(6Fi) ~v8 108
(28) l•~5 ~281
b 20 's 33 S '26
-~tJ

WeS e--2nunue,;.
ate 12. Retirement Benefit Plans (continued):
e funded status of l.3. plans at December 31 •.vas as `oi!ows:
millions:
tuar.al Gresent':aiue ,.,t acc'lmuiate,> >ene.^,t ~cil~at7:n-':ested
-ncm•ested
aents attributabie to proiected saiaries
>iected benent ~Ibligation
n assets at 'airvalue
_ess of assets cver projected 'oenent ociigaticn
amortized net 3ain upon adooticn or`SFaS 8z
recognized prior service cost
recognized net ;8ain) ioss trom experier.ce r.'i[ferer.c=s
Prepaid pension cost
e proiected be.^.eht,)bli,gation at .'~'~ecember,3l, .:-`~.'''). pUu9 and
38 was deterrined using assumed discount rates ,-~i
J 81respec:it'elV, and assume'd --Cmpensancn ;::cre,ases Jc
to 7'o, 60'a to 7''6 and 6"'9 to 7- , rPspectiveiv. TI-.e assumed
tg-term rate of return on plan assets was 9"o at December 31.
30. 1989 and :988. Plar: assets consist princ:pai:,, if c•-mmcn
:ck and ftxed income securities.
1990
$?.948
230
3,178 _,
898
4,076
4,68-1
608
(289)
167,
53
~ 539
The company and certain )F;,s =uc,sidiar:es sponsor deferred
profit-sharing plans coverin, _e..,.l., Sa;ar:ed, n onunion and
1nI0n employees. rontriblltlcns an G C^sts are gene."ailv deter-
mined as a percentage of cl-nsciidated pretax earnings, as
denned bv the plans. Certain otner subsi4iaries of the company
also maintain dehned contribution ;:,ians..-:rr,ounts cha ,ed to
expense ior de!lned contributtnn pians totaled '`209 mlllion,
3180 million and 3136 miil',cn ;n 1990, :989 and 19 8• respectively.
n-L:S. Plans
t pension cost in 1990 and 1989 ccnsisted of th e:ci:;;vtiing c,~_mponents:
mtutons P
vice cost-benettts earned during :he :.ear
-rest cost on.::roiected ber.etit ob!igation
urn on assets-actual
-deferred gain ,loss'
ortizaticn of r.et ;ain upon adoption .r SF.aS 5"
Net oe.^.sion cost
1990
$ 41
8? ~3
25
(100)
e effect of the adoption of SF.aS 57 for ncn-[.'.5. p:ans •.vas ~ict significant. Pension cost for
1988 was 535 miliion.

The runded status of t;;e non-L:.S. plans at Decen;ber Ol was as follows:
in ^iillions~ _
-kctuarial present :aiue ot accumulated benen; ;biixation-•:ested
-nonves ted
Benefits attributabie :o proiected salaries
?roiected lenetit obligation
Plan assets at'air value
Plan assets in excess of i less ['nan i proiected bene^t :,iigation
L.'namortized r.et ~'gain) loss upon adoDtion of 5GAS ~'
Unrecognized net +:gain) :oss from experience -:ii:ere::ces
Prepaid !accrued' pension cost
The assumptions used in 1990 and 1989 were -as `Oilo~vs:
Discount rates
Compensation increases
Long-term rates of return
:n plan assets
Plan assets consist primarilv o(common ;tc,c:-: `ixed inc.:-rr.e securities.
Other Postretirement Benefits
The company and its domestic subsidiaries rro•::ce certain':ealth
care and other benents to substantiaily ail retirel.: empioyees.
The costs of suc ~ benefits are expensed ,er.era::: as i^.curre ,
although liabilities forvested bener,ts were rec-c-rced !n connec-
tion with the acquisitions of General Foods and tiaft. a.mounts
charged to expense related to such benefits ;~a~.e not been
significant.
Statement of Financial .accounting 3tandarl's `~a 106,
"Employers'Accounting for Postretirement Eer.e^ts Other T!:an
Note 13. Contingencies:
There is litigation pending against the •.eading United States
~:igarette manufacturers seeking compensatory and, in some
_ases. punitive damages for cancer and other heaith ef;ects
alleged to have resulted from cigarette smok,ing. Philip Morris
incorporated, a whollv-Owned subsidiary o(t`!e c~,mpar.y. is
a defendant in some of these actions. it is not possible to pre-
-lict the outcome of this litigation. Litigation is sub;ect :o manv
.tncertainties and it is possible that some of these actions could
Assets Exceed
Accumulated Ber:ents .Accumuiatec 9enents
,_4cceed Assets
~
-
1990 1989 _
100 -ut's9
758 54.;2 0 3 :~9
78 34 44
836
486
!i9Y Tl~
280 194 106
1,116 -6 SO 6.10 6.`
1,174 336 48
58 IJ6 ("asi2)
(26) 3Y; ~
~ ;
38 ,60) 27
8 70 5 62 5(.J2) 5, .:-r0'
1990 '989
6.0% -to 1
5.0% to, 1.1.Q1~'o
j
)
J,
Pensions," ~.vas issued in i990 and requires c~-mpan:es to accrue
the cost of such benefits during :he employees oeri•:)d )f service.
The standard must be adopted <<o ;ater tt an :99, `or ~omestic
plans and 1995 for foreign plans. Cpon accp::- r•.. .:mpanies mav
recognize the additional liability either immediate:yor prospec-
ticely over not more than twenty years. At ~~resent. :he company
plans to adopt SF:,S 106 prospecti~~e1~: in :~- :3. T';e compan~~ cur-
rendv estimates that adoption ot the star.dar"- ::;c°ease annua':
eYpense, the amount of a•hich has yet to oe --~e:er^;tnea.
be decided unfavorably to PM Inc. An adverse deve:co•ment ;n
pending litigation could encourage the commencerne:a of addi-
tional similar litigation. All such actions are and .viii be vigor-
ousl•y defended. However, management dcps -:ot'cetieve that this
litigation w•ill have a material adverse effec: :pon 'he nnancial
condition of the company.
The company is cont'sngently iiable for pa,:,;,er:: of ~010 millicn
notes maturing in 1994, sold with recourse :n 1959.

iotes conunued;
ate 14. Additional Information:
! millions)
irs ended December 31:
preciation expense
ntexpense
search and development expense
erest and other debt expense, : et:
Interest expense
Interest income
erest expense of financial services
and real estate operations included in cost of 3a.es
December 31:
crued marketing costs
1990 19k9 1-1188
S 877 5 i„- ;6i?
S 283 3 2U9 3i_'0
$ 344 3 313 Z-1-'.5
$1,746 31,739 57 .9
(111) tSn, ;~r
i1,535 3 1,7 31
~ 93
$1,398 5 9Sl
ote 15. Financial 5ervices and Real 5state Operations:
ilip Morris Capital Corporation is subsidiary of
e company. PMCC invests in third-par:.; `.evera'ged :,d direct
iance leases and secur;ties of third par.ies ar:d en~a~es in t:ari-
is financing activities for customers .3r.c suppiiers of the com-
,nv's subsidiaries. :\dditionallv, PMCC is engazed :i;rough its
lolly-owned subsidiary, Mission Viejo Ccmpany, in and plan-
nina, dese?opment and sales.
Pursuant to a support agreement, the cor.pari,t has agre_d to
retain ownersi-tip of'.00°io o(t:`;e voting stock Df PMCC and make
periodic payments to PMCC o the extent necessar; to ensure that
earnincs available for ciYed caarges ea,ual at :east'..'?S times ;ts
fixed charges.
)ndensed balance sheet data at December3; ;oilo,.~-s:
i millions) 1990
sets
Finance leases $3,526 ;,, _.,,
Other investments 1,208
4,734 i.:-'6
3.~ y
Less unearned income and allowances
Finance assets. net
- - - °-__ - -- . _ ... 1,449
3,285
.~ - -=_ ;ta
- -
Real estate held for development and sale 418
Goodwill, net of accumulated amortizati_n 39 ~~
Other assets 209 _ I
Total assets $3,951 S3.ci; i
ibilities and stockholder's equity
Short-termborrow•ings $ --72-4
~~,~
S '~"
Long-term debt 836 J
Deferred income taxes 1,382 1.7 11
Other liabilities 225
Stockholder's equity 784
Total liabilities and stockholder's equity $3,951 $3,531

The amounts shown above include rece::abies 'na F,ay-ables with other subsidiaries of :he :;ompanvas
follows:
in Tullions! ..
- ~990
.~..
:989
Finance assets, net $65 S-1-k
Other assets 5-}7
Other Jabilities
These amounts were eliminated ;n he ccrrtpan%.'s consolidated balance sheets. $ 5
Finance leases consist of investments in :ranspcraticn. :elecom- Other !nvestments ccnstst primarily
Df ~referred stock and resi
munications, commercial equipment ar:C "aciii:ies. Rentals estate and commercial receivables.
receivable for leveraged leases represent -inpaid rentals :ess pr:n-
cipal and :nterest on third-party nonrecourse ~:,e~'t.
Condensed income statement data follows :c,r t`e :ears ended December 31,
'~-
'in millionsj 1990 i:,'88
Revenues: W -
Pinanciai services _42_23 i..h Z"08
Real estate
Total revenues ? 3
6 3JJ 456
Expenses: ~~--.
Financial services ~13 L)0 iJ7
Real estate
Total expenses
Earnings before income taxes ar,a c--:r.,aacve e:;ec; of sccouraing change 153
266
2.00, ._'1-4
344
E.,2 JJ7
a4
[d0
Provision for income .ases
Earnings before cumulative effect i accoun:ing c a~e 60
.140 46
_'9
~..
:_3
Cumulative effect of change in method )f acco::ncns ~ r:r.come :a::es
Net earnings
$140
,1"9 -! 1
3Io-k
Note 16.'tituarteriy Financ9a9 Data (Unaudi3ed);
~ 1990 Quarters
t:in millions, e.r•cept per share data) lst - 2nd 4th
Operating revenues $11,388 $12,740 $12,818 S 1-4.323
Gross profit S 4,345 35,113 $ 5,086 $ 5.349
Net earnings $ 775 $ 948 $ 937 is 880
Per share data: ~
Net earnings $ .84 S 1.03 S 1.01 $ .95
Dividends declared S .344 $ .344 $ .430 5 .-130
Market price-high $.-4V'+.._ $.#i";a-. .F. $ $ 52
-low 36 $ 39 $ 41 44
49

A©teS :.cnciuaedl
ote 16. Quarteriy i:inancial Data (Unaudited) (continued):
:989 Quar.ers
: miilions, except per share dataj
,erating revenues
ossprotit
t earnings
r share data:
Net earnings
Dividends declared
Market price-high
-low
'st 2^c ;rl 4th
31'),610 3, ;11 • : xh
; 3,35-I 3 4,356 , 1•'=. S 4.;73
3 590 3 ,.;
5 .64 3 ^G . .3: S 33
S.391 3 =3 i _ 344 S.3-k1,
S 30: ; S '_ ; ?•5
S 25 S_'9 3;9 =
e Note 2 regarding the acquisition of certain opera.:ons of Jacobs Suchard in the :hird quarter of
~e Note 3 regarding restructuring char~es ~:rimar.i%!n :he tourth quarer ~~i i?89 and the sale of
t::e _ -:.^.pan~:'. :;:•,'estment in Rothmans
the iourth quarter of 1989.
ie principal stock exchange on %V hich :he corr:par:•.'s ccrnmon stoci; ;par vaiue 31 per share; is
iistec a:he Ne,.v Yo r: S toc; ExchanQe.
January 31, 1991 'here were approximateiv ?U.=i :;:-iders oi rec ord a the companv's common Stocl;.
i

Report of Independent
Accountants
To the Board of Directors and Stockholders ~i
Phiiip.titorris Companies Inc.:
s,Ve have audited the accompam~in8 ccnsoiica:ed `~aiance sneets
of Philip Morris Companies incd and subsidiar:_s as of 'Decemcer
31, 1990 and 1989, and :he related consolidated aatements ~_f
earnings, stockholders' equitv ar.d cash r1ows `:r eac:: ci ::;e :hree
years in the period ended December 31,'.?9u. "=ese Rnanciai
statements are the responsibiiity of the compar..: s management.
Our responsibility is to express an opinicn cn :::ese ananc:ai
statements based on our audits.
We conducted our audits in accordance vVit`: ;enerailv
accepted auditing standards. Those standar;s require that we
plan and perform the audit to obtain reasonab:e assurance abcut
whether the Financial statements are free of mazerial missta:e-
ment. An audit includes examining, on a tes- zaSIs, evider.ce
supporting the amounts and disc;osurea in the ':nanc:ai state-
ments. An audit also inc,udes assessing .he 1c:ounting prnr:cit;:es
used and significant estimates made by mana;emer t. as .•.eil as
evaluating the overall `inanciai statement prese:aaticn. `,G'e ceiieve
that our audits provide a reasonable basis rcr . ,~r opinion.
In our opinion, the nnancial statements referred to above pre-
sent fairlv in all material respects, the consc:;'_atec ananc:ai
posiuon of Philip Morris Companies [nc.::r:d s::csidiaries at
December 31, 1990 and 1989, and the consoiiCat=d results --f ::,eir
operations and their cash flows for each of :he ::-.ree hears `.n _he
period ended December 31, 1990, in conform;:. •ti ith ,;enerai:_v
accepted accounting principles.
As discussed in Notes I and 10 to the conso! ;tated inar.c:al
statements, the company adopted in 19:K3 the ~:e:.~od of acc•_ur,t-
ina for income taxes prescribed by Staterr.era .i =ir:anciai
Accounting Standards No. 96.
COOPERS & LYBRAND
New Vork, iVe%v York
Januarv •?8• 1991
Company Report on
Financial Statements
The consoiidated financial statements :,r.C all reiated ;inancial
information herein are the respcnstbility .f the compam;: The
financial statements, which include amounts based cn;ud;ments,
have been prepared in accc.rdar:ce wit:: ;enera:iv accepted
accounting principles. Other anariciai intormaticn fn the annual
report is consistent sti'ith that in the-Sr:anc:ai state:nents.
The company maintains a S_:stem of internal controls which it
believes provides reasonabie assurance ti~,Iat rransac.'.ons are
executed in accordance .vith rnanagement's authorization and
properly recorded, that assets are safe8uarded. ar.d :hat account-
abilitv for assets is maintair.ed. 7he svstem or'.nternai controls is
characterized by a control-•3 rien:ed environment n ithir, :he com-
panvwhich includes written polic°es and ;,rocedures. carefui
selection and training oi perscnnel, and audits "1v a ~;rofessional
staff of internal auditors.
Coopers & Lybrand, indeper:Cent accountants. :nave audited and
reported on the company's consolidatec tinancia! ;taternents.
Their audits were performed :n accorcar.ce T.vith ;er,erally
accepted auditing standards.
The Audit Committee of the 'doard of Directors. composed of
seven non-mangement direc.ors, meets :)eriodicsiiv ",vith
Coopers ~ Lybrand, the companv's internal auditors ,znd manage-
ment representatives `o revie%ti :nternai •,cc.unting control.
auditing and';nancial reporting matters. 3oth ,_-;;,::pers & Lhbrand
and the internal auditors have unrestricted access :o the Audit
Committee and ma,; :r;eet %vith :t •.vithout management represertta-
tives being present.
51

Board of Directors
Dr. Elizabeth E. Bailey3'
Professor of Industrial Administration,
Carnegie-Mellon Gniversity,
and Visiting Scholar, Yale School of
0 rganization and :btanagement
Murray H. Bring4
Senior Vice President and
General Counsel
Alfred Brittain III> 6•'
Former Chairman of the Board of
Bankers Trust New York Corporation
and Bankers Trust C,)mpany,
New Y-ork, NY
~
rl
.
Dr. Harold Brown=; 5.5 -
C`tatrman of r.; e Foreign Polir: :nsUtute,
SchoolofAdvanced
International Studies,
The Jonns Hopkins L'niversir:,
;Vashir.gton, DC
Dr. JoseAntonio Cordido-Freytes; s
Member of 3etancourt,
Cordido and Associates,
Caracas, Venezuela, Attornevs, ;nd
President of C..a. Tabacalera Nacion.al
William H. Donaldsoni = 3 = -
Chairman ano Chief Executtve Officer,
NewYork Stock Exchange, Inc ,
Ne•.v'r'orK, NY
Paut W. Douglasl6
Chairman and Chief Executive Officer
)f The Pittston Company,
Greenwich, CT
Jane Evans' 5
President and Chief Executive Officer
Interpacific Retail Group,
San Franc;sco, CA
Robert E. R. Huntley= -' 4
Counsel, Hunton & bVilliams,
Richmond, VA
Hamish Ma;twell =
Chairman )f :.^,e Board and
Chtef Esecut•:e Of' cer
Dr. Elizabeth J. SicCormack;' 7
Advisor to members
of the Rockefeiler Famv,
^JewYork, NY
J4ichae i A. `f iles=•1
Vice Chatrman of :h.e Board and
Chairman anc Chief Exer.:nve ,)fficer
of Kraft Generai F o,Dds, Inc.

~
:.
.,~
.~
®
0
®
Committees
%temoer ~i --xer..,ive Commutee
~4amisn .%taxr.veil. Chairman
=Sfemoer -f =inance Comrr.ittee
;onn A. '.turonv C;tairman
i4lemoer ~.f Aadu ,--3mmutee
Robert E. :?. "untlev, :;:airman
°Sfember oi ;::,mmtttee on
Public?.ffatrs anc Sociai Responsibility
;onn A. .'•turrnv. ..tiai rman
=?Aemoer of ':ominattnst Commtttee
T. ~ustin'doore.:r.. Chatrman
~Member Df C;rncensation i. .mmatee
John S. Reec, C: ainr,an
"Member oi C:,r;,crate EmpicvFe ?'_,._
'nvestment Commtttee
William H. Donatdson, C`tairman
Joseph F. Cullman 3rd
C:latrman ?mertus
William `turrav=•4
Vice Chairman :)t :he Board
Justin Moore
T
Ja=; 5 Richard D. Parsons[ 3 4 ~
Richman1 ; 3 "
John M
.
, Chairman and C`:ier Executive Officer .
~
Counsel, Hunton & Williams, , Counsel, Wachtell, Lipton, ^v1
VA
Richmond The Dime ~avtnKs Bank Rosen & Katz
,
of New York, FSB. ,
IL ~
Chicago
Rupert Nurdoch+ b Vew `:'orx, NY ,
C~1
Chief Executive of
Reed' -'=3 5'
John S Hans G. Storr=' ~
The News Corporation Limited, . Senior Vice President and ~
New York
NY Chairman of Chief Financial Officer
, Citicorp and Citibank, V.A., ~
JohnA.4turphy' ~-; % New York, NY Margaret B. YoungJ ' s ~
President Chairman of ~
the Whitney S1. Young, Jr,
Memorial Foundation,
New York, NY
53

Micers
hilip Morris
ompanies Inc.
imish Ma.r,vell
lairman of the Board and
ilef Executive Officer
hn A. Murphy
esider,t
ichael A. Miles
ce Chairman of the Board
illiam Murray
ce Chairman of the Board
.irray H. Bring
nior Vice President and
2neral Counsel
arc S. Goldberg
nior Vice President,
>rporate P!anning
ins G. Storr
nior'•r ice President and
tief Financial Jfficer
hn J. Tucker
nior Vice President,
!man Resources and
iministration
uce S. Brown
ce President,
xes
mald Fried
ce President,
csociate General Counsel,
d Secretary
ivid I. Greenberg
ce President,
wernment Affairs
~orge R. Lewis
ce President and
easurer
Jack Miller
ce President ond
)ntroller
Iv L. Smith IV
ce President,
>rporate Affairs
fonso L. Carney, Jr.
;sistant Secretary
.tricia A. Malzacher
;sistant Secretarv
,)rporate 'ta;f: 0. Witcher Dudley !3ecffrey C. Bible
Vice Presidents:
JteDhanie '7. `rer.ch
David w'I. {:rCv
Georxe L. :C:.ox ;;I
F. Robert lC..rms:cv
Kathleen M. ir.ehan
Herbert Miaington
James J
titcr<an Dr. Kenneth S. Houghton
Ellen Merio
Michael C. Moore
John R. Nelson
Steven C. Parrish
William P. Taylor
PlailiQ Morris
Interna#ionai Inc. President and Chief
Administrative Officer
Mar*.in D.J. Buss
JeniorVice President,
Strategy and Development
Calvin J. Collier
Senior Vice President,
General Counsel and Secretary
.
Dr. Thomas S. -Jsdene
D. Eric Pogue
Rosemary °ipiev
William C. Emiv
Timothy A. Scmpoiski
C;-tarles R. '.Va1l
David Zelkowitz
Philip Morris U.S.A.
Aleardo G. Buzzi
President and
Chief Executive Officer
Carlos E. SalQuero
Executive'vice President
Richard L. Snyder
Executive Vice President Daniel M. Dressel
Senior Vice President,
Human Resources
Joseph P, Durrett
Senior Vice President,
~ales
J. Bruce Harreld
~enior Vice President and
I,Villiam 1. Camobeil
President and
G-iief Exec:aive , ;fficer
Mark A. Serr=_r.o
Executive'.'`.ce President.
Operations
David E.R. ,angcor
Senior `r'ice P-eside.n.t.
Marketing
Fred J. :.aux
Senior `dice :-resu~ent,
Piuman Rescurces
Harrv G. Stee.e
5enior Vic=_ Preside.^.t.
Finance and Administration
Michael E. Sn-rnanczyk
Senior Vice President,
Sales Walter Thoma
Executive Vice President
William H. Webb
Executive `r'ice Pres ident
Dinvar Devitre
Senior Vice President and
Chief Administrative Officer
Vincent J. Bucceliato
Senior Vice President
Thomas M. Keams
Senior Vice President
Vice Presidents:
Bernard Beaurpere
Andreas Gembler
John Kramer
Francisco J. Moreno
Lee Pollak
Peter Schreer C`:ief information Officer
~anJ.'ac.;
-enior'iice President,
-inance
Robert G. .~tc`,'icker
~enior Vice President,
"'ecnnology Qluality Assurance,
and Scientific Issues
Thomas D. Ricke
"enior Vice President,
Corporate A.ffairs
Edward W. Smeds
Senior Vice President,
Operations and Logistics
Eric C. Strobel
Senior Vice President.
Corporate Marketing
Corporate Staff:
Law•rence S.'.Vex:er
Philip Morris Products Inc. Vice Presidents:
Senior Vice P-eside.n,t,
Planning and
Information Szvste.ms
Andrew W ^'.st
SeniorYice President
W. John Campbell
President
Tobacco Technology Group Donald R. Abel
John P. Amboian
Deborah A. Becker
David K. Braun
Richard B. Burgess
,
External Ai`a:rs
Vice Preside::ts:
David R. Beran
George Karandjoulis
Vice President
tCraft General Foods, Inc. Donald bV. Carlin
Gary Conte
'aVilliam Cunningham
Philip J. Davis
%Villiam J. Dowd
Stephen J. Bloom
Barry J. Case
-
Michael A. Miles
Thomas F. Duesler
Richard R
Floersch
~
Dr. James L. ~
har:es
Stephen C. Darrah
Chairman and
Chief Executive Officer .
Enrique J. Guardia ©
~
O
C~t

Larry Gur,drum
Raymond J. Herrmann
John L. Hogan
E. Boyd Hollingsworth, Jr.
PauiJackson
Adrienne M. Johns
John E. Kelly
William Kiedaisch
Paul Liska
Darrell G. Medcalf
John F. Mowrer III
Michael S
Mudd Officers:
Charles .-.. .-.damo
Bernard D. ?aias
Eu2ene E. "arrei
Dr. Nicoiaas F.M. Kuiipers
Brian A. Mc.°ver
Edward J. .'.iov
John G. P:ac!{ett
Frank T. Toscar.o
RatiTnor.d G. Viault Joei W. Johnson
Ronald S. Keliv
Patrick J. Luby
Paul G. Roehrig
Thomas J. Ryan
Gene G. Suess
Biorn J. Thompson
Paul J. T iller
Richard J. `.Valdrep
RarTnond G. °:v inbum
Kraft General Foods 3ii:v R. .-~ppie
aer.ior `,'ice President,
Cperations
-har!es '.V. "-ci-tmid
~enior'iice President,
`vlarketir,g
a.::en .;. Schumer
Se.^.:or'a Ice President.
Ac;ninistration
Vice Presidents:
. Jacobs Suct:ard .-kG Frozen Products
David Olsen
Robert V. Richards
Rick Stuedemann
Thomas Taylor
Victor Tinucci
Scott Wallace
J. Douglas Wert
Carolvn Yoch
General Foods USA (Zuric,-,, -Swttzer!and)
Raymond G. 'a iault
President
Cfficers:
Waiter .ancerau
Volker Brinkmann
Alan M. C,3x
H
:-I Thomas Herskovits
President
Officers:
John S. Craig
Roger K. Hove
Charles F. Marcy
~teohen L. Puente
Harold E. Reinhart Pecnev J. Blucher
`.'i rx is '.L', Coibert
Frank L. Donnelly
Leonara H. Jacob
hcmas A. Koehler
Pa,:! ?. .',!ol!omo
A.r-nurJ. Rehberxer
Ceorxe '. Riemer
iCatnieen. D. Ryan
Richard P. Mayer
President
Officers:
John D. Bowlin
David J. Driscoil
J. Mark Harran
Sylvester T
Hinkes erzoQ
ans
Arne Jurt rar.dt
Gunter Krcchmann
Baudouin !.lic!:ie!s
Gdtz.%Iic!:ae! `.luller
Kurt Crgler
Hermanr, H. Poh!
Frank Scniesser
E!lis Reynolds
; red Sherriff
Kathleen K. Spear
Danny L. Strickland
Ernest W. Townsend
David D. Weick
Kraft General Foods
," ia<i:A. S auoe
'.i.'i;:;am G, Schmus
Ro';e^ L. ~;mith
Ro::aid R. Strain
Ric:-.ard i•. Strup
Philip Morris Capital
Corporation
.
Thomas J
Hoeppner Luc E. Vanceveice
' Commercial Products
.
Randy D. Kautto
Gregory B. Murphy
John E. Nevins :V in terroth
Charles J.
Gerhara Z:1-.ser
Kraft Ger.er al Foods Canada
George F. Goebeier
President
Officers:
Ha::s C. .;torr
!:a:rman and
C`:ef Executive Officer
William A. Paterson
Charles A. Phillips
Stephen 1. Sadove
Lorraine Scarpa
Douglas A. Smith
Paula A. Sneed
Kraft USA Robert 3. Morrison
President
Officers:
Daniel S. .Aantor.eili
Richard.`,. Bailey
George'.b'. Beai
Willi
Chi
B
Frederick F. :,very
William E. Beedie
Daryl D. Boddicker
Anthony F. Bonadonna
John M. Cabot
Edward Dudley
Robert L. Herst
Nor-ran .i. Treisman
PresiCent
Vice Presidents:
Dennis J. Floam
:Ll;c:-ae! J. Kinnev
'
`
James M
Kilts am
.
asson v
N I ti:: ion
ie;o Comoanv
.
President
Officers:
Richard E. Bailey
Lani L. Beach
Robert A. Eckert
Seth A. Eisner
Ronald D. Harris
Charles F. Martin III
Thomas J. Mason
Derek J. Ha!l
J. Robert Hail
Gary K. Harmon
hlark M. L eckie
Jean Paul Martineau
Carl A. Nanni
J. Bernard Sabourin
Ronaid A. Tomlinson
Jeremy D. 7our.g .
Oscar `.tave.r Foods Gary Karp
James A. Miller
Jack A. Peterson
Leroy E. Radtke
Harry B. Smith
BillyJ. Strong
Thomas L. Thomas
Richard E. Thompson
Miller Brewing
Company
James G. Giileran
Presicent and
C;:iet ---xecutive Officer
Crai2 McCallum
Pre4ident-Colorado Division
James L. Huesman
Executive Vice President
anc ;reasurer
William titorris James `.V. Mc~.'ev Van 5tevens
~
David Rickard President Leonard J. Goldstein Executive Vice President ~
Mitchell ~b'ienick President and ~
Officers: Vice Presidents: ,--.
Kraft General Foods Chief Executive Officer
C~3
International Alan G. Becker
Terry M. Fa.:!k
Warren H. Dunn Danette S. Fenstermacher
Wiiliam K. Smith ~
^
John .M. Keenan
President Executive Vice President
Robert P. Swank ~
0C
~
DJ

Drparate Responsibiiity
-te products and services
buy and sell, in our em-
,Tnent policies, and in our
rces and uses of invest-
it capital, we hold our
ducts, people, and prac-
s to the highest standards.
)ur position as a major
zufacturerand marketer
ackaged goods makes
)articularly sensitive to
ironmental issues. Each
,ur operating companies
ctive in source reduction
rts, recycling, and has
iblished task forces and
ior management com-
tees to improve the
ironmental impact of its
•rations. The United States
igress has passed legisia-
t requiring the U.S. Food
Drug Administration to
,pt federal regulations
arding health and nutri-
t labeling. We strongly
,port efforts to achieve
ional uniformity of envi-
mental regulations.
)ne key to any society's
ire economic vitality
ducation. In 1990,
joined with the Pew
iritable Trusts and the
ladeiphia 1;iayor's
nmission on Literacy
aunch the Gateway Pro-
m, an ambitious adult
racy campaign designed
erve as a national model.
tddition, we supported
Milwaukee County
tth Initiative, a program
!ncourage families'
olvement in their chil-
n's education.
~s one of the world's
lest food companies, we
are also concerned svith the
effects of hunger and mal-
nutrition. Among our many
initiatives in 1990 was a
rnajor grant to the Food
Research and action Center
for a public education cam-
paign to explore the impact
of poor nutrition on edu-
cation, and to alleviate
childhood hunger. `Ne are
also working with the U.S.
Department of Housing and
Urban Development and the
U.S. Department of.A.gricul-
ture to develop nutrition
education programs for :ow-
income residents of public
housing facilities in eight
American cities.
Our cultural activities
included the sponsorship of
"Kazimir ),lalevich, :8; 3- .
i935" at the :Vationai Gallery
of Art in washington. D.C.,
and the sponsorship of
"Craft Today USA;" an
exhibition touring 12 cities
outside the United States,
inciuding Frankfurt, Mos-
cow, and Warsaw, as an
official presentation of the
United States Information
Agency: We also testified
before a commission estab-
lished by the U.S. Congress
in support of the National
Endowment for the Arts, and
in favor of continued public
funding for challenging and
innovative art.
To help bring the promise
of social and economic
justice closer to reality for
people throughout the
United States, we continued
our strong support of U.S.
organizations such as the
?•esident George Bush with students and ce,ecrt:es as -e anrcurces :r.e
aunch of StarServe. a Points of L:ght Iritiat;ve excusive.y _....er.vn;;en
Kraft General Foocs Foundation.
National Urban League, the
National Puerto Rican Coali-
tion, the National Womeris
Political Caucus, the United
States Hisoanic Chamber of
Commerce, Women Involved
in Farm Economics, and the
National Minority Suppliers
Development Council.
Philip Morris has
responded to the needs of
victims of disease and natu-
ral disasters. Our 1990 relief
efforts included sending
food and water to earth-
quake victims in Iran and the
Philippines and to several
orphanages in the Soviet
Union near Chernobyl. We
were one of the first major
corporations to fund pro-
grams for AIDS-related re-
search and for treatment of
the disease's victims; our
cumulative AIDS funding
now amounts to more than
a million dollars.
We are continuing to
mark the bicentennial of the
U.S. Bill of Rights with an
extensive educational cam-
paign. The national tour of
this document :s scheduie::
to end in December 1991.
Kraft General :'oods
Foundation'.s :he exclusive
underwriter of StarServe,
an innovative Drogram .
designed to ~teip teachers
engage the nation's•:outh in
communitv Service activi-
ties. StarServe has been
recognized -•v the Points of
Light Foundation. headed
by Honorar: Chairman
President George 3ush, as a
Points of Light lnitiative.
We act in the interests of
our constituencies to bring
about responsible public
policies that address issues
affecting our business such
as product liability; the
environment; excise taxes;
labeling and advertising;
and restrictions on market-
ing and product use. For
more information on our
positions on these and other
business issues, please
write to our Corporate
Affairs Department, whose
address is given on the
facing page.

Generai Corporate Infcarmati+on
Headquarters Kraft General Foods, inc. Annual Meeting: Stock zxcnange
Addresses: ;Craft Court The annual meeting of Listings:
Gienview, illinois 60025 stockhoiders of PhiiiD.Morris Net.v York
Philip Morris Companies Inc. •,vill be arr:sterdam
Companies Inc. Operatir:g ~nit Headquarters: aeld on April '5, 1991, at the Antwerp
120 Park Avenue Philip ?,lorris `,tanufacturing Basel
Net.v York, New York'.001 7 General Foods L'SA Center, 3601 Commerce Road, Brussels
i212i880-5000 250 tiorth :treet
Richmond
`dirginia.
Frankfurt
White ?!ains, tiew":ork i0625 , Geneva
Philip Morris Form 10-K: Lausanne
Incorporated :~iait _Jr
The company's annual report
L ondon
120 Park Avenue Kraft Court on Form 10-K, which will be Wrembour
New York, New York /001 7
Glenview, 
s.;h•-_` .`-> - - ~ -

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