Tobacco Documents Online

VIDEO MONtTORfNG SER VlCES OFAMERICA, LP. 'OWastSunrstBHd !tma,qetrs,cAatzeze f113199S011f at.V4s•r.7saa 1 DATE TIME STATION [.OCATION PROGRAM NeW Yani Chlugo PbdaGelphia SaaFiandsco DeUOit L?rti73sZO1o n1ym»31 ao.9s04ssa .(41®sa333et (810133L3Z10 8ostan DaOis Washingmn Noasmn Miami ~tnsea2tzt almeaasess acwae~» v m,~~esls~c pos+s7Mse1 Daavar ~ Nariford Sen Oiago ! 3 03 t 73 3-m 18023665V B 1 R 5 4 41 B 80 October 23, 1997 5:00-6:00 PM KABC-TV (ABC) Channel Seven Los Angeles Eyewitness News Transcript Harold Greene, co-anchor: A major tobacco company touts a new smokeless cigarette. Laura Diaz, co-anchor: And stop us if you've:heard this one before--a smokeless cigarette may be in the works. (Graphic: "Smokeless?," device) Philip Morris is working on a new device designed to fight second-hand smoke. It wraps around the cigarette so the smoker is the only one inhaling. For the past twenty ydars, John Roessler has been doing this outside of his house to keep second-hand smoke away from his family. Now Philip Morris may have invented a device to bring him back inside. It's a computerized lighter and smoke container, and he may buy it for his family's health. (Visual: Roessler smoking; demonstration) John Roessler (Smoker): It's not gonna help me at all, but maybe my kids or somethin' like that. Diaz: Philip Morris spent two hundred million dollars developing the computerized smoke-catcher. A smoker inserts a specially made cigarette and it only burns when a smoker inhales. The device captures the fumes, at least those from the tip. (Graphic: demonstration animation) But smokers still have to breathe out. Philip Morris is still testing to see if anyone will pay fifty dollars for those shorter cigarettes and the wraparound, the high-tech box. (Visual: cigarette pack, demonstration) (Graphic: animation) They'll be good for a pack or so before the smoker must recharge the battery and remove the smoke waste with a portable catalytic converter.. (sic) The American Lung Association says the whole thing's ridiculous. It may stop the second-hand smoke, but... Far a videocassetrefT{il orauda cassette(raoiol of this news segment contacf yournearest YMS office MatorimisoppGdbyUFdeclNonirarinpS®rv'rorraiyaNyboos~for~tmmlrsYiew,®na/y:lrerreuou/x ArryDUbSwtc2nbraaaFartarpc~64ctGsplayforDrafit~fn~dea. 90iZ0'd T9ZSL06ZTZti 01 S660 L9b 2TZ Z- S3-13JNd SO-1 SWn 21d 90:bi L6, bZ 100

VIDEO MONITORING SERVICES OF AMERICA, LP Page: 2. Unidentified Male: It reall'y shows how addictive tobacco really is and the extremes'to which the tobacco companies will go to make sure that people do get their fix. Diaz: Philip Morris replie4 with a videotape statement_ (Visual: Philip Morris logos on buildings) i Unidentified MaJ.e.#2 : Theri' s no sidestream smoke, there' s no ashes and there's no lingering smoke odor: Diaz: And John Roessler? Well, he'll try anything for some peace at home. Roessler: My wife just quit about a month ago. Yeah,. she just up and quit, and now- now she's tryin' to kick.me outta the house. Diaz: It's not clear if this device wil7l ever wind up on your convenience store shel'f- (sic) They'll test it in Japan and parts of the U.S. before deciding,if enough smokers will buy that smoke in a box. (sic) 4 ~ t ~ } ~ N O O t!1 # w W W ~ N O 00 .~ 90i£0'd t9£SL06ZtZT 01 5660 L9b £tiZ1 Z- S3_BJNH S0-1 SWfI ~U LO:bt L6, bZ 100