Philip Morris
8 News at Six
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Transcript
DATE
TIME
STATION
LOCATION
PROGRAM
October 23, 1997
6:00-6:30 PM
WRIC-TV(ABC) Channel Eight
Richmond, Va.
8 News at.Six
Lisa Schaffner, anchor:
Keep them smoking, but reduce the.smoke. That's the
push behind a new Philip Morris cigarette. The tobacco
giant is testing this new smokeless tobacco system.
(Clip from Accord demonstration courtesy Philip Morris)
It involves a special cigarette and a pager-sized lighter
that only allows the cigarette to burn when it's puffed.
The end result--less smoke, ash and odor, but smokers will
still take in the same amount of tar and nicotine. The
cigarettes will cost about three dollars a pack; but must
be smoked in that device. One hundred smokers in the
U.S. and Japan will be testing out this new system.
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