Tobacco Documents Online

OCT 23 '97 19=28 FR U.M.S. NY V1DEO MONITORING SERVICES OFAMERICA. L.P 330 x'ast 9PnSStiert Neiv York 1Jow Yorf 10036 42121738-1010 R11/ T3GeJ96 Laslfnge%s Chicago 1213 ! D'J 3 0117 1 d 111"113 7 8ostaa Dallas f617/166z111 Q1o16aa9M arwcr Hartlard 13Q,?173}M /B6fb236568•1 TO 812129075361 P.04i05 06i/edelAbia Sao irlocisco Detroit l7195B9d= 141964?~3967 fat0(35M20 Washinymn bouston hlisml 420T/3937170 SaaDiego 1719/78S7q5 (309y7635B1 1679! 5G41660 Transcript DATE October,23, 1997 TIME 10:00-11:00 AM (ET) NETWORR PROGRAM' MSNBC Morning Line Brigette Quinn, anchor: Right now we'd like to move to a different story, about a new smokeless cigarette that might be on the way soon. But is it gonna mean that people who hate second hand smoke can finally exhale? NBC's Bob Kur joins us now from our NBC news bureau in Washington to tell us more. Hi Bob.. Bob Kur reporting: Hi there Brigette. Well I think the question really this morning is, can second-hand smoke haters finally inhale. But anyway, what's underway today is a tobacco war among cigarette makers themselves. Who can be first with a successful new smoke that is cleaner, and could be less dangerous? It's a familiar ritual that's under unprecedented attack. Now, tobacco giant Philip Morris is betting two hundred million dollars, hoping smokers are ready for a change. This video, supplied by Philip Morris, is America's first look at the contraption the company is going'to begin testing on consumers. (Promotional video: 'The puff-activated lighter contains a sophisticated heating system governed by an electronic micro processor'.) Kur: High-tech smoking for sure. A lighter and cigarette holder all-in one. And it only burns when you puff it. You can put it down when the.food arrives, and pick up right where you left off after dessert. John Nelson (Senior Vice-Presi.dent,.Philip Morris): Over the years, smokers have told us that they would prefer a cigarette that had less lingering odor,. less smoke around them, and less ashtray mess. Kur: Philip Morris claims it significantly reduces extraneous smoke, and eliminates the danger of a ca.garette-c.aused fire_ More important, the company hopes For a videocassettefTN or audia cassette(radioJ of this news segmenrcontact yaur nearest VMS officea hhterialwppGeooy lydaoMotitodngServcasmayaolydeusedlor6~tsmalm~feN unllsis orresra~ch Mypob6cariaa remoadc? stoipiaCUc d4pAyfarpmfalr fer6adas

OCT 23 '.97 19:28 FR U.M.S. NY TO 812129075361 P.05i05 VIDEO MONITORING SERVICES OF AMERICA, LP Page: 2 to show that toasting tobacco at lower temperatures, lowers the amount of dangerous byproducts. We showed the Philip Morris tape to John Slade, a specialist in addiction medicine and tobacco issues. Kids don't usually go for ultra-light cigarettes like these, and the cost of the new system could be forty to fifty dollars. But, Slade says other features could be a draw. John Slade.(Robert Wood Johnson Medical School): This is a high-tech gizmo that looks a little like a toy. It may cost a few dollars to get involved, but kids buy higher priced sneakers. And it has some advantages that regular cigarettes don't. It might well be easier to smoke this in the bathroom and not get found out. Kur: Still, Slade and other skeptics believe Philip Morris deserves credit for developing a novelty device that may reduce some risks associated with smoking. And if it starts a new race to produce lower risk products, it could be the start of a fundamental change in the cigarette market. Mat Myers (Center For Tobacco. Free Kids): We don't know whether the reductions in the components of,tobacco products,, that they claim they've achieved through this product, have any health benefit whatsoever. It's for that reason that it's absolutely vital that an agency like the U.S. Food and Drug Administration, carefully examine the health impact of this new product, and.not take the tobacco company's word for it. Kur: Now as we.speak, the degree of jurisdiction the Food. and Drug Administration will have over cigarettes is being fought over, in the courts and in Congress, Brigette. Quinn: Okay Bob, thank you very much for the update. NBC's Bob Kur on the tobacco beat, as always, from our NBC News bureau in Washington. # # # ** TOTAL PAGE.05 **