Philip Morris
A Whiff of Smoking Guns Cigarettes: New Probes Dig Deeper Into What Executives Knew About Nicotine
Fields
- Author
- Hosenball, M.
- Isikoff, M.
- Leland, J.
- Isikoff, M.
- Type
- MAGA, MAGAZINE ARTICLE
- Document File
- 2056136407/2056136564/Nicotine - Tar Ratio Nicotine Trends - Data Ftc
- Area
- ELLIS,CATHY/OFFICE
- Named Person
- Campbell, W.I.
- Clinton
- Duricka, J.
- Ickes, H.
- Kessler, D.
- Panetta, L.
- Rose, C.
- Waxman, H.
- Wyden, R.
- Clinton
- Named Organization
- Ap
- Bw, Brown & Williamson
- Congress
- FDA, Food and Drug Administration
- House
- Justice Dept
- Newsweek
- Nra
- Ny Times
- RJR, R.J.Reynolds
- White House
- Abc
- Bw, Brown & Williamson
- Attachment
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- Litigation
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- Author (Organization)
- Newsweek
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- Date Loaded
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- UCSF Legacy ID
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Cigarette-company officials swear they didn't manipulate nicotine levels: Appearing before a House
subcommittee in 1994
A Whiff of Smoking Guns
Cigarettes: New probes dig deeper into what executives knew about nicotine
I N APRIL 1994, THE TOP EXECUTIVES OF
the cigarette industry were called before
Congress to defend their products. One
by one, the heads of the nation's seven
largest tobacco companies testified that
they did not manipulate levels of nicotine
in their cigarettes; that they did not be-
lieve nicotine was addictive, and that
they did not believe that the evidence
showed that cigarettes ca.used cancer. `Z
really don't accept that smoking is addic-
tive," testified William I. Campbell, who
was then the president of Philip Morris.
Now the Justice Department, armed with
documents from the companies' own re-
search on nicotine, is set to challenge the
industry. Last week federal prosecutors
in New York opened a criminal investiga-
tion into possible securities-fraud charges
against Philip Morris. Reportedly, a second
grand-jury probe in Washington is expected
to investigate perjury charges against at
least one executive. Contacted by NEws-
wEEK for comment, Philip Morris acknowl-
edged that company records have been sub-
poenaed for the New York probe; the other
companies either declined to answer ques-
tions or said they had no knowledge of an
investigation. NEWSWEEK has learned that
President Clinton, searching for a campaign
hot button, has tentatively decided to push
the FDA to regulate cigarettes, a move the
companies have fought bitterly. An an-
nouncement may come as early as this week.
These are just the latest blows to hit the
tobacco industry-and these moves suggest
that the controversies surrounding nico-
tine may be its toughest battle yet. In the
past, opponents attacked cigarettes for
causing cancer and heart disease-as many
as 400,000 deaths a year in the United
States. But for four decades, and through
more than 400 lawsuits, nobody ever col-
lected a penny on these grounds. Either
plaintiffs ran out of money or juries thought
that smokers chose to smoke and were able
to quit. Then early last year ABC's "Day
One" alleged that cigarette companies had
deliberately manipulated nicotine in the
manufacturing process. The companies de-
nied this, and Philip Morris brought a libel
suit, still pending, against ABC. At the
same time, FDA Commissioner David
Kessler announced that the agency would
consider trying to regulate cigarettes as a
drug. Leaked documents from the research
files of Brown & Williamson, the nation's
third largest tobacco company, provided
ammunition for congressional pressure and
a handful of large class-action suits-and
now, criminal investigations.
Last week still more damaging papers
surfaced, calling into question what the to-
bacco companies knew about nicotine and
when. One Philip Morris document, en-
tered into the Congressional Record by
Rep. Henry Waxman of California, advised
the board as early as 1969 that the craving
created by tobacco was so powerful that
cigarettes "will even pre-empt food in times
of scarcity on the smoker's priority list." It
continued that "the ultimate explanation
for the perpetuated cigarette habit resides
in the pharmacological effect of smoke upon
the body of the smoker." A document from
R.J. Reynolds,obtained by The New York
Times, described nicotine as "a potent drug
with a variety of physiological effects."
Human tests: Also unsettling were ac-
counts of company tests on humans. Onc
Philip Morris study, entitled "Me hyperac-
tive child as prospective smoker," trackec
more than 6,000 hyperactive students-
starting with third graders-to see if theN
were more prone to smoke. Noting tha
such kids were often treated with stimu
lants, the researchers questioned "vhethe,
such children may not eventually becomc
cigarette smokers in their teenage years a
they discover the advantage of self-stimu
lation via nicotine." The report addec
"Needless to say, we will not propose gi\
ing cigarettes to children."
66 NEI1'Sw'EEK AUGUST 7, 1995
2001"6136476

Other papers described an experiment in
which Philip Morris researchers adminis-
tered electric shocks to college students-
with their consent - to see if "people smoke
more under stress: " The idea was to see if
they puffed more when advised they were
about to receive an electric jolt, because of
the caln'li ng properties of nicotine. Wrote
one researcher. "The shock will be painful,
but tolerable." Not tolerable enough: the
experiment was later scrapped because
"fear of shock is scaring away some of our
more valuable subjects."
Even with these documents, legal ex-
perts say the grand JmT probes may not
amount to much. Prosecutors will have to
prove that the tobacco executives knew that
nicotine was addictive, and that they delib-
erately withheld the information or lied
about it. The New York investigation
reportedly also involves a novel
reading of securities law: that Phil-
ip Morris executives knew of a po-
tential liability and withheld the in-
formation to protect stock prices.
Philip Morris issued a statement
denying any wrongdoing and de-
clined to comment further.
PotttiCat question: In Washing-
ton, the question of how zealously
to fight tobacco is political, not le-
gal. The cigarette companies do- ;
nate most heavily to the Republican __
Party. But the industry's sway ex-~`
tends beyond the GOP. In meetings
at the White House last week, Dem-
ocratic Reps. Charlie Rose ofNorth
Carolina and Ron Wyden of Ore-
gon urged top Clinton aides Leon
Panetta and Harold Ickes not to let
the FDA regulate tobacco. Instead,
they pushed for mild voluntary re-
stra.ints. "Ifyou all go forward with
this," Rose told Panetta and Ickes,
`you can write off what's left of the
House for the next election." In
truth, the beleaguered FDA in-
When Business Met Harry
Trade: The arrest of the 'Chinese Indiana Jones'
has some firms worried about the future
D OING BUSINESS IN CHINA FOR MORE
than 10 years, Paul Yang has seen
rocky times. A former oil-industry
executive who now runs his own consult-
ing business, Yang helped clients through
the touch-and-go days of China s early
transition to capitalism. What exasperates
him now can be summed up in two words:
Harry Wu. Chinese border police arrested
Wu, a former prison-camp inmate and
and Ford to form a minivan venture with
South China Motor Corp., a $1 billion con-
tract that went to Mercedes-Benz last
month. Last year the United States did $48
billion in two-way trade with China-its
sixth biggest trading partner. For a top ex-
ecutive at a major sports manufacturing
company, China represents his firni s main
market for short-term growth worldwide.
So, "trouble there goes straight to our bot-
Threat to the China biz: Wu in last week's prona2'anda video
tends only to ban cigarette sales from vend-
ing machines, to limit access to minors; these
'~ accotmt for a minuscule share of overall
sales. Late last week the negotiations for
voluntary measures fell apart. Clinton was
leaning toward FDA regulation.
Though this might hurt Democratic can-
didates for the House, it could be a boon
for Clinton. Democratic consultants have
: argued that a hard line against an unpopu-
lar lar industry may be even more beneficial
~ than his recent attacks on the NRA. In the
end, tobacco executives may or may not be
~ nmdicted. But their opponents have picked
on nicotine as the industry's Achilles' heel.
: And in civil courts, in Washington-and
' now potentially in criminal courts-they
are turning up the heat.
JOHN LELAND Wtl}i MICHAEL ISIKOFF and
MARK HOSENBALL IIt S{pshittglort
now a U.S. citizen, trying to enter the
country on June 19. Last week they re-
leased a ham-handed videotape entitled
"Just see the lies of Wu Hongda" (his
Chinese name). His crusade to expose Chi-
na's prison abuses has made Wu many
friends on Capitol Hill but precious few in
the business communi2} "This guy is a
Chinese Indiana Jones, trying to challenge
authority," fumes Yang, an American citi-
zen. "He could do some serious damage to
the China business."
Why is business so mad at Harry Wu? In
large part, he's become a lightning rod
for anxieties about the parlous state of
U.S.-China relations, now mired in dis-
putes over Taiwan, Chinese missile sales
and human-rights abuses. Some business
people worry that the political salvos are
sinking big deals -like the bids of Chrysler
tom line. The scariest thing in
China right now is not the infla-
tion rate or whether [para-
mount leader] Deng Xiaoping
is dying," he says. It's the vola-
tility in U.S.-China relations.
"Harry Wu gives us real cause
for concern."
Ve'lH get you': Wu's arrest
is perhaps most unsettling
to the Chinese business coul-
munity overseas. Like Harry
«'u, many Chinese-An
nseiican
businessmen have citizenship
of recent vintage. "Basically,
what the Chinese government
is saying is, your passport
doesn't matter," says a U.S.
trader in Beijing. "We'll get you
if we u-a.nt you." Wu certainly
has some sympathizers among
business people. But even those
supporters worry about the
effects of Wu's obsessive mis-
sion against the Communist
regime. °`No crusade by a single
person should affect the sta-
bility of U.S.-China relations," says Stan-
ley Lubman, a San Francisco lawryer and
China specialist.
Recently the U.S.-China Business Coun-
cil took the unusual step of pressing the
Chinese Foreign Ministry to set Wu free-
something they haven't done for other dis-
sidents. They've also been to call on the
Chinese Embassy in Washington, D.C., as
reluctant crusaders for N'Vu. They don't ar-
gue his case in the name of human rights but
in the name of mutual profit. The business
community is hoping that Secretary of State
Warren Christopher will smooth the wa-
ters when he meets with Chinese Foreign
Minister Qian Qichen this week in Brunei.
No matter how mad they are at him, things
won't get better for U.S. business until they
get better for Harry Ivl'u.
CARROLL BOGERT
o AUGUST 7, 1995 N'ER'St4'EEK 67
