Philip Morris
Ets and Smoking Restrictions Messages and References
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- Fry, J.
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- Gravelle, J.
- Huber, G.L.
- Kjellstrom
- Lee, P.
- Levois, M.E.
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ETS AND SMOKING RESTRICTIONS
Messages and References
1

CONTENTS
1. Company postions on the science
2. What others are saying
3. What the public is saying
2

COMPANY POSITIONS ON THE SCIENCE
On Lung Cancer
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Scientific studies on the possible association between environmental
tobacco smoke (ETS) and lung cancer in non-smokers are inconclusive.
Of the 35 studies that have examined the potential relationship between
ETS exposure and lung cancer, 28 reported no overall statistically
significant association.
ETS is not the same as the "mainstream" smoke inhaled by the smoker. It
is highly diluted and chemically distinct. The assumption that all types of
tobacco smoke, i.e., mainstream, side-stream and ETS, are the same is
not supported by the available scientific data.
It is inappropriate to use studies of reported spousal smoking in the home
as a justification for banning smoking in the workplace and other public
places. Not only are the environments different, but the levels of exposure
are most likely different as well.
According to the (U.K) Independent Scientific Committee on Smoking and
Health, most scientific groups who have scrutinized the published studies
on ETS and lung cancer conclude that none of the studies can, on its own,
be accepted as unequivocal.
On Cardiovascular Disease (CVD)
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Most studies (8 out of 14) examining the potential relationship between
ETS and cardiovascular disease (CVD) do not report an overall
statistically significant association.
There are over 300 different risk factors that have now been reported for
heart disease.
Many of the studies on ETS and cardiovascular disease have not
controlled for different risk factors that may also be associated with living
in a smoking household, such as dietary habits.
For example, it has been reported that non-smokers living with smokers
tend to have diets that are high in fat and low in fresh fruits and
vegetables.
3

On ETS and Children
The scientific studies that have been published on parental smoking and
childhood respiratory disease have not controlled adequately for potential
confounding factors, and, therefore, they have not conclusively shown that
ETS, as opposed to other factors, is responsible for respiratory diseases in
children.
Other factors, such as socioeconomic status, exposure to infectious
agents and indoor air pollutants have all been associated with respiratory
illness in children.
A growing number of complaints of childhood respiratory problems are
associated with poor indoor air quality in schools and day-care centers
where ETS is not a possible factor because smoking usually is not
permitted.
At least 25 studies done on ETS and respiratory disease in children report
no statistically significant association.
On the EPA
The risk assessment on environmental tobacco smoke published by the
U.S. Environmental Protection Agency in 1993 is based on flawed science
influenced by a political agenda.
Twenty-four of the 30 studies initially reviewed by the EPA reported no
overall statistically significant association between marriage to a smoker
and lung cancer in non-smokers.
Not one of the 11 U.S. studies selected by the EPA as a basis for its risk
assessment reported an overall statistically significant increased risk of
lung cancer for non-smoking women married to smokers.
The EPA lowered the confidence level on the 11 U.S. studies from 95
percent -- the standard used originally by the reports' authors -- to 90
percent, doubling the allowance for error, in what appears to be an attempt
to justify a claim of statistically significant increased risk.
The EPA failed to include the data from one of the largest and most recent
studies on ETS which was funded, in part, by the National Cancer Institute
(NCI). This study reported no overall statistically significant increased risk
from spousal smoking. Had the data from the NCI study been included in
the EPA report, it is unlikely that the Agency would have been able to
claim any overall statistically significant increased risk.
4

In conjunction with other members of the tobacco community, Philip Morris
has filed suit against the EPA in federal court. The suit charges that the
Agency did no original research of its own, used inappropriate techniques
of statistical analysis and failed to include data from relevant studies in its
risk assessment. The Court has denied the Agency's motion to dismiss
the suit, and the case is proceeding.
Practical alternatives and solutions
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The preferences of smokers and non-smokers alike can be
accommodated.
Simple separation of smokers and non-smokers is most likely sufficient to
minimize the exposure of non-smokers who claim to be annoyed by
tobacco smoke.
Studies have indicated that a non-smoker would have to spend hundreds
of hours in the non-smoking section of a restaurant to be exposed to the
nicotine equivalent of one cigarette.
Poor indoor air quality can most often be traced to an inadequate or poorly
maintained heating ventilating and air conditioning (HVAC) system.
Banning smoking is often a cosmetic solution. It may remove tobacco
smoke from the scene, but it does nothing to address the unseen
pollutants that can be the actual cause of the problem.
5

WHAT OTHERS ARE SAYING
On the EPA Risk Assessment:
"In its report on ETS, the EPA did not comply with accepted principles of
toxicology, chemistry and epidemiology, nor with its own guidelines for
undertaking cancer risk assessment. In fact, the conclusions drawn by the EPA
are not even supported by the EPA's own statements."
Dr. Gary L. Huber, et. al.
Professor of Medicine at University of Texas Health Center
"Smoke and Mirrors: The EPA's Flawed Study of
Environmental Tobacco Smoke and Lung Cancer" in
Regulation. The Cato Review of Business & Government,
1993 Number 3, p. 45
"Our assessment of the existing evidence on passive smoking was made as a
basis for drawing conclusions about the efficiency justifications for an increase in
the cigarette tax. Based on that evidence, as indicated in this testimony, our
evaluation was that the statistical evidence does not appear to support a
conclusion that there are substantial health effects of passive smoking."
Dr. Jane Gravelle, et. al.
Senior specialist in Economic Policy, Congressional
Research Services, in testimony before
The Subcommittee on Clean Air and Nuclear Regulation
Committee on Environment and Public Works
United States Senate
May 11, 1994
"[T]he totality of data on ETS and lung cancer does not support the claim made in
the draft EPA report that ETS is responsible for an increased incidence of lung
cancer in the United States... There is no scientifically valid basis for conducting
a risk assessment on ETS or classifying ETS as a known carcinogen or even
probable human carcinogen."
Dr. W. Gary Flamm
Science Regulatory Services International
Former Director of the Office of Toxicological Sciences
The U.S. Food and Drug Administration (FDA)
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"Since probable effects of bias and confounding have not been adequately
accounted for in the spousal smoking-lung cancer epidemiologic studies, the
EPA's conclusion that these studies support a causal inference is not justified.
The aggregated workplace data indicate no ETS-lung cancer risk evaluation,
further undermining both a causal inference based on spousal smoking studies
and the EPA's conclusion that ETS is a Group A carcinogen. The ETS-lung
cancer epidemologic data provide no scientific basis for government regulation of
smoking in the workplace."
LeVois, M.E. et al.
Environmental Health Resources, Tiburon, California
"Inconsistency between Workplace and Spousal
Studies of Environmental Tobacco Smoke and Lung Cancer"
Regulatory Toxicology and Pharmacology 19:309-316 (1994)
"Among other unjustifiable gambits, this EPA report stands out for its unorthodox
insistence on one-tailed statistics and 90% confidence intervals, for arbitrary and
unproven adjustment procedures, and for its selective use of epidemiologic
evidence."
Gori, G.B.
The Health Policy Center, Bathesda, MD
"Science, Policy, and Ethics: The Case of Environmental Tobacco
Smoke"
Journal of Clinical Epidemiology 47 (4):325-334 (1994)
"The reader of the EPA report gets the uneasy feeling that a certain selectivity
cannot be excluded.... this is a dangerous development against which the
scientific community must actively defend itself."
Dr. F.A. de Wolff
Faculty of Medicine, University of Amsterdam
Nederlands Tijdschrift Voor Geneeskunde
March 5, 1994
"Despite serious questions about the report's assertion that ETS causes lung
cancer and the process by which the EPA reached that conclusion, leading U.S.
newspapers have treated this assertion as scientific fact. In so doing, not only
have they exaggerated what is known about the effects of ETS, but they have
missed an important story about the corruption of science by the political crusade
against smoking."
Jacob Sullum
Forbes MediaCritic
Summer 1994
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"[A] closer look [at the EPA ETS risk assessment] shows that the EPA
manipulated data and finessed important points to arrive at a predetermined
conclusion. The agency compromised science to support the political crusade
against smoking."
National Review
May 16, 1994
"Critics in science, medicine and the nonpartisan Congressional Research
Service say the EPA ignored contrary studies, used unreliable methodology,
failed to consider such 'confounding factors' as diet, health care, poverty, heredity
and consumption of alcohol and caffeine and changed its statistical standards
midstream to produce the politically desired result."
David Shaw
"Living Scared: Why Do the Media Make Life Seem So Risky?"
Los Anaeles Times
September 11, 1994
"The EPA is attempting to prove that serious medical risks are created by even
casual exposure to secondhand smoke. In its effort to do so, the EPA has
manipulated selected portions of the existing literature until it produced the
desired result."
Science. Economics and Environmental Policy: A Critical
Examination
A Research Report by the Alexis de Tocqueville Institution
August 11, 1994
"I am adamantly opposed to smoking; I completely agree about the magnitude of
this health threat for people who smoke. But I think that the EPA played very fast
and loose with its own rules in order to come to the conclusion that (secondhand)
smoke is a carcinogen."
Michael Gough, Senior Associate
Congressional Office of Technology Assessment, quoted in
"Living Scared: Why Do the Media Make Life Seem So Risky?"
Los Anaeles Times
September 11, 1994
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On the EPA in General:
"EPA has not clearly conveyed to those outside or even inside the Agency its
desire and commitment to make high-quality science a priority."
Saf.e ,ar ing the Future: Credible Science. Credible Decisions,
The Report of the (internal) Expert Panel on the Role of Science at
EPA
March 1992
"The science advice function -- that is, the process of ensuring that policy
decisions are informed by a clear understanding of the relevant science -- is not
well defined or coherently organized within EPA."
Safeguarding the Future: Credible Science Credible Decisions,
The Report of the (internal) Expert Panel on the Role of Science at
EPA
March 1992
"In many cases, appropriate science advice and information is not considered
early or often enough in the decisionmaking process."
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The Report of the (internal) Expert Panel on the Role of Science at
EPA
March 1992
On ETS :
"[I]n general, there was no elevated lung cancer risk associated with passive
smoke exposure in the workplace."
Dr. Ross C. Brownson
American Journal of Public Health
"There is no good scientific evidence that passive inhalation is truly dangerous
under normal circumstances."
Dr. Frederick Seitz
President Emeritus of Rockefeller University
Past President of the National Academy of Sciences
"Global Warming and Ozone Hole Controversies: A Challenge to
Scientific Judgment"
George C. Marshall Institute
April 1994
9

On Weak Association:
"Epidemiological studies in general are probably not able, realistically, to identify
with any confidence any relative risks lower than 1.3 (that is a 30 percent
increase in risk.) In that context, the 1.5 is modest elevation compared to some
other risk factors that we know cause disease."
Dr. Eugenia Calle
Director of Analytic Epidemiology
American Cancer Society
Washinaton Post
October 27, 1994
"A strong association between possible cause and effect, as measured by the
size of the risk ratio, is more likely to be causal than is a weak association, which
could be influenced by confounding or bias. Relative risks greater than 2 can be
considered strong."
Beaglehole, Bonita and Kjellstrom
Basic Epidemiology
World Health Organization
Geneva, 1993
"Until the 1980s, epidemiologists were concerned mainly with relative risks that
exceeded about 1.5 and were often much higher. Many controversies now
centre on much lower risks, a notable example being the effect of 'passive
smoking' on lung cancer risk. The pooled data show a statistically significant
effect, and all studies are consistent with a relative risk of about 1.3 (US National
Research Council, 1986). In view of the many difficulties discussed above,
however, it can plausibly be argued that such small effects are beyond the limits
of reliable epidemiological inference (particularly for lung cancer, in which the
major cause produces large relative risks), as smoking habits may be
inaccurately recorded and are correlated with many other social and occupational
factors, including the smoking habits of spouses. A number of spurious
associations with relative risks for lung cancer of this order might thus be found in
a large enough sample." (emphasis added)
Julian Peto, Institute of Cancer Research, U.K.
"Meta-analysis of epidemiological studies of carcinogenesis,"
Mechanisms of Carcinogenesis in Risk Identification,
IARC, 1992, p. 573.
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"Weak associations, particularly those with relative risks less than 2 and
especially those with relative risks less than 1.5, are, however, much more likely
to arise as an artifact arising from confounding. This is of particular importance
when considering associations with environmental tobacco smoke exposure."
Thornton, A., Lee, P. and Fry, J.
"Differences Between Smokers, Ex-smokers,
Passive Smokers and Non-smokers"
J. Clin. Epidemiol. 47 (10): 1143-1162 (1994)
"....an epidemiological association does not necessarily provide firm evidence of
a cause/effect relationship. Quantitative exposure information necessary for
establishing exposure/effect relationships is always difficult to obtain. Public
health administrators and decision makers have to be made aware of these
problems."
WHO Positions on Guidelines for Epidemioloav
Guidelines on Studies in Environmental Epidemiology
Environmental Health Criteria 27, 1983, p. 342
On risk and media reporting:
"In an effort to educate the public and attract readers and viewers, the media
often overplay risks of dubious legitimacy. Scientific studies show that many of
the alleged hazards the media trumpet are either misstated, overstated,
nonexistent or that there just is not enough scientific evidence yet to yield reliable
guidance on the true risk for the average American."
David Shaw
"Living Scared: Why Do the Media Make Life Seem So Risky?"
Los Angeles Times
September 11, 1994
On Smoking Restrictions in Restaurants
"Our central thesis is that the food service industry already suffers greatly from
excessive governmental regulation, and that each new item of regulation makes
it more difficult for restaurateurs to operate their businesses. We believe that the
question of smoking in food service establishments is, like most other similar
questions, best determined by the people immediately affected: owners,
customers, and employees."
The National Restaurant Association
Comments on OSHA's Proposed Rule on Indoor Air Quality
August 17, 1994
11

"...OSHA notes that a growing number of businesses are adopting smoking
policies on a voluntary basis (p. 16007). This supports our thesis that the best
method to deal with the question of ETS is to let the persons directly involved
make the decision, without the intervention of government in private business
decisions. We believe that customers, employers and workers should make the
decision about smoking in restaurants based upon their own mutual best interest.
Nor are we alone in this view; 'the irony of federal manipulation of the science on
secondhand smoke is that survey data show the marketplace continuing to adjust
to its customers' desires."'
The National Restaurant Association,
Comments on OSHA's Proposed Rule on Indoor Air Quality
August 17, 1994
"Assuming that smokers actually respond the way they said they would if a ban
on smoking in the workplace is imposed, the economic impact on the food
service industry in 1994 totals $18.2 billion in lost sales, representing 6.5 percent
of total food service sales in 1994. These sales losses consist of fewer
prospective visits, and shorter stays, which result in fewer purchases of before
dinner drinks, wine with meals, coffee and other dinner drinks, and desserts."
The National Restaurant Association,
Comments on OSHA's Proposed Rule on Indoor Air Quality
August 17, 1994
IA
"... it's our observation, and I'll show other people who seem to agree with us,
that even if we were to totally eliminate tobacco smoke from the workplaces
tomorrow, you would have very little effect on sick-building syndrome and
building-related illnesses in those buildings."
Gray Robertson
Healthy Buildings International,
Comments on OSHA's Proposed Rule on Indoor Air Quality
October 14, 1994
12

WHAT THE PUBLIC IS SAYING
On Smoking Restrictions in the Workplace
Switzerland 7/94 LINK Institute sponsored by Central Union of Swiss
Employer Associations
79% felt that smokers and non-smokers can coexist in the workplace
relying either general freedom to smoke (18.9%) or by assigning
smoking areas and breaks (60.9%) during the work day.
United States 3/94 Gallup sponsored by CNN
63% felt that certain areas should be set aside to accommodate both
smokers and non-smokers. An additional 4% opposed any restrictions.
Finland 6/92 Iltasonomat
76% feel that decisions about smoking restrictions in the workplace are
best resolved by the employees or through union negotiation, not by the
government.
Sweden 3/93 IMU TESTOLOGEN for Swedish Association of
Wholesalers, Swedish Commerce
69% felt that the decision about smoking should be made by the
employees at the place of work.
On Smoking Restrictions in the Hos itality Sector
France 10/93 BVA sponsored by the CDIT
71 % of those polled felt that the relations beween smokers and non-
smokers should be handled among themselves; only 28% favored
government intervention.
United States 7/94 Gallup sponsored by CNN
79% felt that smokers and non-smokers should be accommodated in
hotels and motels. 68% felt that certain areas should be set aside and
11 % that there should be no restrictions.
57% felt that smokers and non-smokers should be accommodated in
restaurants by setting aside smoking and non-smoking areas.
13

Hungary 5/94 Multidata sponsored by Philip Morris
83% felt that smokers and non-smokers can be accommodated by either
separate sections (43%) or improved ventilation (40%).
Sweden 3/93 IMU TESTOLOGEN for Swedish Association of
Wholesalers, Swedish Commerce
74% felt smoking in public places including restaurants, hotels, and places
of entertainment should be allowed but subject to certain restrictions: 25%
replied that there should be no-smoking zones and 49% replied that
smoking should only be permitted in designated areas.
66% felt that either the restaurant/hotel owner (42%), the employees
(10%) or customers (14%) should decide about smoking.
nr
Italy 5/94 (TK) for Tolerance Observatory
79% indicate that "the smoking issue is not important and that it is
sufficient that smokers are courteous and non-smokers tolerant. (47%
totally agree; 32% partially agree.)
14
