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870000 Fall Tracking Final Report Volume 1 Book Two Banners 6 - 10

Date: 19871000/D
Length: 437 pages
2049053190-2049053626
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MRRT, MARKET RESEARCH REPORT
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ISAACS,JERRY/CARLSTADT
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Stmn/R1-073
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Bw, Brown & Williamson
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RJR, R.J.Reynolds
Winona Mrb
Amer, American Tobacco
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PM, Philip Morris
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2049053189/2049053668/870000 Fall Tracking Final Report Volume 1 Book Two Banners 6 - 10 Winona Research, Inc.
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2049053190/3667

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Page 1: oea03e00
0bt£S06tQZ 1987 FALL TRACKING FINAL REPORT Prepared for: PHILIP MORRIS U.S.A. 120 Park Avenue New York, New York 10017 Prepared by: WINONA MRB, INC. 8200 Humboldt Avenue South Minneapolis, Minnesota 55431-1486 ~~~~
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ABOUT THE STUDY This report represents the data collected for the 1987 Fall Tracking Study. Fall Tracking (previously entitled "Cigarett.e Switching") is an annual tracking study sponsored by PHILIP MORRIS U.S.A. that is conducted in the fourth quarter of each year. The study is designed primarily to measure cigarette brand share information, demographics, switching trends and price value sensitivity. For 1987, four marketing research suppliers participated in the project. The firms, their assigned quotas of interviews, and interviewing dates were as follows: Company Assigned Interviews Interviewing Dates Winona MRB, Inc. 8,000 October 21 - December 19, 1987 Data Development Corporation 5,000 October 27 - December 18, 1987 Commercial Analysts Corporation 4,000 October 26 - December 14, 1987 Marketing Research Services, Inc. 3,000 Continuous - (October - December) Total Interviews: 20,000 Interviews were completed with smokers, aged 18 and older, employing a computer generated national probability sample. Winona Research provided sample for all four participating suppliers. I t6lE9pbtQZ
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• About the Study - Continued In addition to the "basic" questionnaire described previously, Winona MRB also collected data for three modules as follows: Module Targeted Interviews Women's New Brands 4,000 Smoking Attitudes 8,000 Price/Value Occasional/Regular Smokers 1,679 Data Development also participated in the Price/Value Occasional/Regular Smokers Module, while Commercial Analysts collected data for the Price Value Module. Winona was responsible for issuing data reports for each of the above Modules. Tables were also produced for the "basic" Fall Tracking Questionnaire, as well as a data tape. All final tables and data tapes were prepared by Winona Research, merging data from the other three suppliers. Data pertaining to the Modules listed above were provided in tabular form only, at the request of Philip Morris. A copy of the "basic" questionnaire appears in the Appendix of this report. z6ieOMOZ
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6TES06bOZ BANNER SIX }
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TABLE OF CONTENTS 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. 04 Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. 05 Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS. (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMDKING" IN Q.6) 06 Q.7B/C/D WHAT TYPE OF CIGARETTE DO YOU USUALLY SMOKE? 07 (ASKED IF "ND REGULAR BRAND" OR "JUST STARTED SMDKING" IN Q.6) DEMOGRAPHICS i6tC9p6W
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 N = 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100_0 100.0 100.0 100_0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100 .0 100.0 100.0 41.6 64.7 73_1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19_5 16.0 16.6 12.1 9.3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 ALPINE 2 - - 1 1 1 2 2 2 1 1 - - 1 - 1 0.0 - - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - 0.0 - 0.0 100.0 - - 50.0 50.0 50.0 100.0 100.0 100.0 50.0 50.0 - - 50.0 - 50.0 100 - - 68 62 129 171 216 283 186 254 - - 313 - 414 TOTAL BARCLAY 86 21 50 60 67 46 65 53 36 26 19 15 13 16 15 8 9 10 0.4 0.3 0.4 0.4 0.4 O.6 0.6 0.6 0.5 0.5 0.5 0.5 0.3 0.5 0.5 0.3 0.5 0.5 100.0 24.4 58.1 69.8 77.9 53.5 75.6 61.6 41.9 30.2 22.1 17.4 15.1 18.6 17.4 9.3 10.5 11.6 100 59 90 95 97 138 129 133 119 112 112 110 78 116 105 77 112 114 BARCLAY KINGS REGULAR 32 8 18 22 24 16 24 20 14 10 8 4 5 6 6 2 4 5 IN THE SOFT PACK 0.2 0.1 0.1 0.2 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.2 0.2 0.1 0.2 0.2 100.0 25.0 56.3 68.8 75.0 50.0 75.0 62.5 43.8 31.3 25.0 12.5 15.6 18.8 18.8 6.3 12.5 15.6 100 60 87 94 93 129 128 135 124 116 127 79 80 117 113 52 134 154 BARCLAY KINGS REGULAR 21 7 15 18 19 12 14 10 6 3 2 7 3 3 2 2 1 3 IN THE BOX 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.1 0.1 0.1 0.1 100.0 33.3 71.4 85.7 90.5 57.1 66.7 47.6 28.6 14.3 9.5 33.3 14.3 14.3 9.5 9.5 4.8 14.3 100 80 110 117 113 148 114 103 81 53 48 210 73 89 57 79 51 141 BARCLAY 100'S REGULAR 33 6 17 20 24 18 27 23 16 13 9 4 5 7 7 4 4 2 0.2 0.1 0,1 0_1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.2 0.2 0.2 0.2 0.1 100.0 18.2 51.5 60.6 72.7 54.5 81.8 69.7 48.5 39.4 27.3 12.1 15.2 21_2 21.2 12.1 12.1 6.1 100 44 80 83 91 141 140 150 137 147 139 76 78 133 128 100 130 60 BARCLAY KINGS 53 15 33 40 43 28 38 30 20 13 10 11 8 9 8 4 5 8 0.3 0.2 0.3 0.3 0.3 0.4 0.3 0.3 0.3 0.2 0.3 0.3 0.2 0.3 0.2 0.2 0.3 0.4 100.0 28.3 62.3 75.5 81.1 52.8 71.7 56.6 37.7 24.5 18.9 20.8 15.1 17.0 15.1 7.5 9.4 15.1 100 68 96 103 101 136 123 122 107 91 96 131 77 106 91 62 101 149 BARCLAY KINGS REGULAR 53 15 33 40 43 28 38 30 20 13 10 11 8 9 8 4 5 8 0.3 0.2 0.3 0.3 0.3 0.4 0_3 0.3 0.3 0.2 0.3 0.3 0.2 0.3 0.2 0.2 0.3 0.4 100.0 28.3 62.3 75.5 81.1 52.8 71.7 56.6 37.7 24.5 18.9 20.8 15.1 17.0 15.1 7.5 9.4 15.1 100 68 96 103 101 136 123 122 107 91 96 131 77 106 91 62 101 149 BARCLAY 100'S 33 6 17 20 24 18 27 23 16 13 9 4 5 7 7 4 4 2 0.2 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.2 0.2 0.2 0.2 0.1 100.0 18.2 51,5 60.6 72.7 54.5 81.8 69.7 48.5 39.4 27.3 12.1 15.2 21_2 21.2 12.1 12.1 6.1 100 44 80 83 91 141 140 150 137 147 139 76 78 133 128 100 130 60 S"if.i 1egQbt'Qz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 BARCLAY NON-MENTHOL 86 21 50 60 67 46 65 53 36 26 19 15 13 16 15 8 9 10 0.4 0.3 0.4 0.4 0.4 0.6 0.6 0.6 0.5 0.5 0.5 0.5 0.3 0.5 0.5 0.3 0.5 0.5 100.0 24.4 58.1 69.8 77.9 53.5 75.6 61.6 41.9 30.2 22.1 17.4 15.1 18.6 17.4 9.3 10.5 11.6 100 59 90 95 97 138 129 133 119 112 112 110 78 116 105 77 112 114 TOTAL BELAIR 114 23 44 58 70 47 91 83 70 56 44 16 21 14 28 16 8 10 0.6 0.3 0.3 0.4 0.4 0.6 0.8 0.9 1.0 1.0 1_1 0.5 0.5 0.4 0.8 0.7 0.4 0,5 100.0 20.2 38.6 50.9 61.4 41.2 79.8 72.8 61.4 49.1 38_6 14.0 18.4 12.3 24.6 14.0 7.0 8.8 100 49 60 70 76 106 137 157 174 183 196 88 94 77 148 116 75 86 BELAIR KINGS 47 10 23 29 35 25 37 32 24 18 12 7 10 7 8 9 3 3 0.2 0.1 0.2 0.2 0.2 0.3 0_3 0.3 0.3 0.3 0.3 0.2 0.3 0.2 0.2 0.4 0.2 0.1 100.0 21.3 48.9 61.7 74.5 53.2 78.7 68_1 51.1 38.3 25.5 14.9 21.3 14.9 17.0 19.1 6.4 6.4 100 51 76 84 93 137 135 147 145 142 130 94 109 93 103 158 68 63 BELAIR 100'S 67 13 21 29 35 22 54 51 46 38 32 9 11 7 20 7 5 7 0.3 0.2 0.2 0.2 0.2 0.3 0.5 0.5 0.7 0.7 0.8 0.3 0.3 0.2 0.6 0.3 0_3 0.3' 100.0 19,4 31.3 43.3 52.2 32_8 80.6 76.1 68.7 56.7 47.8 13.4 16.4 10.4 29.9 10.4 7.5 10.4 100 47 48 59 65 85 138 164 194 211 243 85 84 65 180 86 80 103 TOTAL BENSON & HEDGES 899 309 516 612 712 403 590 485 383 287 187 109 135 137 119 133 73 191 4.5 3.7 4.0 4.2 4.4 5.2 5.0 5.2 5.4 5.3 4.7 3.4 3.5 4.3 3.6 5.5 3.9 9.4 100.0 34.4 57.4 68.1 79.2 44.8 65.6 53.9 42.6 31_9 20.8 12.1 15.0 15.2 13.2 14.8 8.1 21.2 100 83 89 93 99 116 112 116 121 119 106 76 77 95 80 122 87 209 BENSON & HEDGES KINGS 3 - 1 1 1 1 3 2 2 2 2 1 1 - - - - 1 IN THE FLAT BOX 0.0 - 0_0 0.0 0.0 0_0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 - - - - 0.0 100.0 - 33.3 33.3 33.3 33.3 100.0 66.7 66.7 66.7 66.7 33.3 33.3 - - - - 33.3 100 - 52 46 42 86 171 144 189 248 339 210 171 - - - - 328 BENSON & HEDGES 100'S 185 33 72 97 119 86 152 127 113 88 66 32 27 31 18 28 18 31 REGULAR IN THE 0.9 0.4 0.6 0.7 0.7 1.1 1.3 1.4 1.6 1.6 1.7 1.0 0.7 1.0 0.5 1.2 1.0 1.5 SOFT PACK 100.0 17.8 38.9 52.4 64.3 46_5 82.2 68.6 61.1 47.6 35.7 17.3 14.6 16.8 9.7 15.1 9.7 16.8 100 43 60 72 80 120 141 148 173 177 181 109 75 105 59 125 104 165 BENSON & HEDGES 100'S 35 11 20 24 25 14 24 19 15 11 10 11 2 5 3 4 2 8 N O .A~ REGULAR IN THE BOX 0.2 100.0 0.1 31.4 0.2 57.1 0.2 68.6 0.2 71.4 0.2 40.0 0.2 0.2 68.6 54.3 0,2 42.9 0.2 31.4 0.3 28.6 0.3 31.4 0.1 5.7 0.2 14.3 0.1 8.6 0.2 11.4 0.1 5.7 0.4 22.9 ~ 100 76 88 94 89 103 117 117 121 117 145 198 29 89 52 95 61 225 O I,A W r+ BENSON & HEDGES 100'S MENTHOL IN THE 166 0.8 81 1.0 112 0.9 127 0.9 142 0.9 61 0.8 85 73 0.7 0_8 54 0.8 39 0.7 24 0.6 9 0.3 33 0.8 33 1.0 30 0.9 31 1_3 6 0.3 24 1.2 SOFT PACK 100.0 48.8 67.5 76.5 85.5 36.7 51.2 44.0 32.5 23.5 14_5 5.4 19.9 19.9 18.1 18.7 3 6 5 14 tt` 100 117 104 105 107 95 88 95 92 87 73 34 102 124 109 155 . 39 . 142 go • 0
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• S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 BENSON & HEDGES 100'S MENTHOL IN THE BOX BENSON & HEDGES 100'S LIGHTS REGULAR/SOFT BENSON & HEDGES 100'S LIGHTS REGULAR/BOX BENSON & HEDGES 100'S LIGHTS MENTHOL/SOFT BENSON & HEDGES 100'S LIGHTS MENTHOL/BOX BENSON & HEDGES (DELUXE) ULTRA LIGHTS REGULAR BENSON & HEDGES (DELUXE) ULTRA LIGHTS MENTHOL BENSON & HEDGES 100'S BENSON & HEDGES 100'S FULL FLAVOR TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > < --------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 29 15 21 23 26 11 14 9 8 6 3 5 5 4 3 4 - 8 0.1 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.1 0.2 - 0.4 100.0 51.7 72.4 79.3 89.7 37.9 48.3 31.0 27.6 20.7 10.3 17.2 17.2 13.8 10.3 13.8 - 27.6 100 124 112 108 112 98 83 67 78 77 53 109 88 86 62 114 - 272 107 26 51 62 83 57 81 74 56 45 24 14 16 12 10 19 14 22 0.5 0.3 0.4 0.4 0.5 0.7 0.7 0.8 0.8 0.8 0.6 0,4 0.4 0.4 0.3 0.8 0.7 1.1 100.0 24.3 47.7 57.9 77.6 53_3 75.7 69.2 52.3 42.1 22.4 13,1 15.0 11.2 9.3 17.8 13.1 20.6 100 58 74 79 97 138 130 149 148 156 114 82 77 70 56 147 140 202 17 3 9 10 14 11 14 9 8 7 3 4 - 1 2 2 - 8 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.0 0.1 0.1 - 0.4 100.0 17.6 52.9 58.8 82.4 64.7 82.4 52.9 47.1 41.2 17.6 23.5 5.9 11.8 11.8 47.1 100 42 82 80 103 167 141 114 133 153 90 148 - 37 71 97 - 463 90 33 59 71 78 45 57 48 31 19 12 5 14 17 12 15 10 17 0.4 0.4 0.5 0.5 0.5 0.6 0.5 0.5 0.4 0.4 0.3 0.2 0.4 0.5 0.4 0.6 0.5 0.8 100.0 36_7 65.6 78.9 88.7 50.0 63.3 53.3 34.4 21.1 13.3 5.6 15.6 18.9 13,3 16.7 11.1 18.9 100 88 101 108 108 129 108 115 98 79 68 35 80 118 80 138 119 186 14 7 9 11 13 6 7 5 5 3 1 1 1 1 1 3 2 5 0.1 0.1 0.1 0,1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.2 100.0 50.0 64.3 78.6 92.9 42.9 50.0 35.7 35.7 21.4 7.1 7.1 7.1 7.1 7.1 21.4 14.3 35.7 100 120 99 107 116 111 86 77 101 80 36 45 37 45 43 177 153 352 148 44 84 101 116 72 104 83 64 47 32 24 21 17 24 14 12 36 0.7 0.5 0.6 0.7 0.7 0.9 0.9 0.9 0.9 0.9 0.8 0.8 0.5 0.5 0.7 0.6 0.6 1.8 100.0 29.7 56.8 68.2 78.4 48.6 70.3 56.1 43.2 31.8 21.6 16.2 14.2 11.5 16.2 9.5 8.1 24.3 100 71 88 93 98 126 120 121 122 118 110 102 73 72 98 78 87 240 105 56 78 85 95 39 49 36 27 20 10 3 15 16 16 13 9 31 0.5 0.7 0.6 0.6 0.6 0.5 0.4 0_4 0.4 0.4 0.3 0.1 0.4 0.5 0.5 0.5 0.5 1.5 100.0 53.3 74.3 81.0 90.5 37.1 46.7 34.3 25.7 19.0 9.5 2.9 14.3 15.2 15.2 12.4 8.6 29.5 100 128 115 111 113 96 80 74 73 71 48 18 73 95 92 102 92 291 896 309 515 611 711 402 587 483 381 285 185 108 134 137 119 133 73 190IJ 4_5 3.7 4.0 4.2 4.4 5.2 5_0 5.2 5.4 5.3 4.7 3.4 3.4 4.3 3,6 5.5 3.9 9.3 100.0 34_5 57.5 68.2 79.4 44.9 65.5 53.9 42.5 31.8 20.6 12.1 15.0 15.3 13.3 14.8 8.1 21.2 100 83 89 93 99 116 112 116 120 118 105 76 77 96 80 123 87 209 415 140 225 271 312 172 275 228 190 144 103 57 67 73 54 67 26 71 2.1 1.7 1.7 1.9 1.9 2.2 2.4 2.5 2.7 2.7 2.6 1.8 1.7 2.3 1.6 2.8 1.4 3.5 100.0 33.7 54.2 65.3 75.2 41.4 66.3 54.9 45.8 34.7 24.8 13.7 16.1 17.6 13.0 16.1 6.3 17.1 100 81 84 89 94 107 113 118 130 129 126 86 83 110 78 134 67 168 t6Tesab*oZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 BENSON & HEDGES 220 44 92 121 144 100 176 146 128 99 76 43 29 36 21 32 20 39 FULL FLAVOR 1.1 0.5 0.7 0.8 0.9 1.3 1.5 1.6 1.8 1.8 1.9 1.4 0.7 1.1 0.6 1.3 1.1 1.9 100'S REGULAR 100.0 20.0 41_8 55.0 65.5 45.5 80_0 66.4 58.2 45.0 34.5 19.5 13.2 16.4 9_5 14.5 9.1 17.7 100 48 65 75 81 117 137 143 165 167 176 123 ' 68 102 58 120 97 175 BENSON & HEDGES 195 96 133 150 168 72 99 82 62 45 27 14 38 37 33 35 6 32 FULL FLAVOR 1.0 1.2 1.0 1.0 1.0 0.9 0.8 0.9 0.9 0.8 0.7 0.4 1.0 1.2 1.0 1.4 0.3 1.6 100'S MENTHOL 100.0 49.2 ' 68.2 76.9 86.2 36.9 50.8 42.1 31.8 23.1 13.8 7.2 19.5 19.0 16.9 17.9 3.1 16.4 100 118 105 105 107 95 87 91 90 86 70 45 100 119 102 149 33 162 BENSON & HEDGES 228 69 128 154 188 119 159 136 100 74 40 24 31 31 25 39 26 52 100'S LIGHTS 1.1 0.8 1.0 1.1 1.2 1.5 1.4 1.5 1.4 1.4 1.0 0.8 0.8 1.0 0.8 1.6 1.4 2.6 100.0 30.3 56.1 67.5 82.5 52.2 69.7 59_6 43.9 32.5 17.5 10.5 13.6 13.6 11_0 17.1 11.4 22.8 100 73 87 92 103 135 119 129 124 121 89 66 70 85 66 142 122 225 BENSON & HEDGES 253 100 162 186 211 111 153 119 91 67 42 27 36 33 40 27 21 67 100'S (DELUXE) 1.3 1.2 1.3 1.3 1.3 1.4 1.3 1.3 1.3 1.2 1.1 0.8 0.9 1.0 1.2 1.1 1.1 3.3 ULTRA LIGHTS 100.0 39.5 64.0 73.5 83.4 43.9 60.5 47.0 36.0 26.5 16.6 10.7 14.2 13.0 15_8 10.7 8.3 26.5 100 95 99 101 104 113 104 101 102 99 84 67 73 82 95 88 89 261 BENSON & HEDGES 492 117 236 294 357 240 375 312 256 198 135 85 66 66 57 67 46 105C 100'S NON-MENTHOL 2.5 1.4 1.8 2_0 2.2 3.1 3.2 3.4 3.6 3.7 3.4 2.7 1.7 2.1 1.7 2.8 2_5 5.2 100.0 23.8 48.0 59.8 72.6 48.8 76_2 63.4 52.0 40.2 27.4 17.3 13.4 13.4 11.6 13.6 9.3 21.3 100 57 74 82 90 126 131 137 147 150 139 109 69 84 70 113 100 210 BENSON & HEDGES 404 192 279 317 354 162 212 171 125 87 50 23 68 71 62 66 27 85 100'S MENTHOL 2.0 2.3 2.2 2.2 2.2 2.1 1.8 1.8 1.8 1.6 1_3 0.7 1.7 2.2 1.9 2.7 1.4 4_2 100.0 47.5 69.1 78.5 87.6 40.1 52.5 42.3 30.9 21.5 12.4 5.7 16.8 17.6 15.3 16.3 6.7 21.0 100 114 107 107 109 104 90 91 88 80 63 36 86 110 93 135 72 207 TOTAL BRIGHT 17 5 11 11 15 10 12 9 6 6 2 7 3 1 1 2 2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.0 0.0 0.1 0.1 100.0 29.4 64.7 64.7 88.2 58.8 70.6 52.9 35.3 35.3 11.8 41.2 17.6 5.9 5.9 11.8 11.8 100 71 100 88 110 152 121 114 100 131 60 259 90 37 35 97 126 BRIGHT KINGS 1 1 1 1 1 - 1 0.0 0.0 0_0 0.0 0.0 0.1 100.0 100.0 100_0 100.0 100.0 100.0 100 240 155 137 125 1070 BRIGHT 100'S 16 4 10 10 14 10 12 9 6 6 2 7 3 1 1 2 1 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0_1 0.2 0.1 0.0 0.0 0.1 0.1 100.0 25.0 62.5 62.5 87.5 62.5 75.0 56.3 37.5 37.5 12.5 43.8 18_8 6.3 6.3 12.5 6.3 100 60 97 85 109 161 128 121 106 139 64 275 96 39 38 103 67 96TC9000G • •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > < --------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TOTAL CAMBRIDGE 153 49 82 96 115 66 104 88 71 57 38 11 48 16 32 16 25 5 0.8 0.6 0.6 0.7 0.7 0.9 0.9 0.9 1.0 1.1 1.0 0.3 1.2 0.5 1.0 0.7 1.3 0.2 100.0 32.0 53.6 62.7 75.2 43.1 68.0 57.5 46.4 37.3 24.8 7.2 31.4 10.5 20.9 10.5 16.3 3.3 100 77 83 86 94 111 116 124 131 139 126 45 161 65 126 87 175 32 CAMBRIDGE FULL FLAVOR 7 1 3 4 4 3 6 4 4 3 3 - 2 2 2 - 1 KINGS 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1 0.1 - 0.1 0.1 0.1 - 0.1 100.0 14.3 42.9 57.1 57.1 42.9 85.7 57.1 57.1 42.9 42.9 - 28.6 28.6 28.6 - 14.3 100 34 66 78 71 111 147 123 162 159 218 - 146 179 172 - 153 CAMBRIDGE FULL FLAVOR 8 2 4 4 6 4 6 6 4 4 2 1 1 1 3 1 1 100'S 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.1 0.1 0.0 100.0 25.0 50.0 50.0 75.0 50.0 75.0 75.0 50.0 50.0 25.0 12.5 12.5 12.5 37.5 12.5 12.5 100 60 77 68 93 129 128 162 142 186 127 64 78 75 310 134 123 CAMBRIDGE LIGHTS 39 15 24 25 29 14 24 19 15 14 10 3 14 5 5 2 9 1 KINGS REGULAR (RED) 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.1 0.4 0.2 0.2 0.1 0.5 0.0 100.0 38.5 61.5 64.1 74.4 35.9 61.5 48.7 38.5 35.9 25.6 7.7 35.9 12.8 12.8 5.1 23.1 2.6 100 92 95 88 93 93 105 105 109 134 130 48 184 80 77 42 247 25 CAMBRIDGE LIGHTS 8 2 4 4 7 5 6 5 4 4 1 6 - 1 1 KINGS MENTHOL (GREEN) 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.0 0.2 - 0.0 0.0 100.0 25.0 50.0 50.0 87.5 62.5 75.0 62.5 50.0 50.0 12.5 75.0 - 12.5 12.5 100 60 77 68 109 161 128 135 142 186 64 385 - 75 103 CAMBRIDGE LIGHTS 48 12 25 32 35 23 36 31 23 16 13 4 12 5 12 5 8 2 100'S REGULAR (RED) 0.2 0.1 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.1 0.3 0.2 0.4 0.2 0.4 0.1 100.0 25.0 52.1 66.7 72.9 47.9 75.0 64.6 47.9 33.3 27.1 8.3 25.0 10.4 25.0 10.4 16.7 4.2 100 60 81 91 91 124 128 139 136 124 138 52 128 65 151 86 178 41 CAMBRIDGE LIGHTS 24. 14 15 15 20 6 10 9 9 9 4 2 10 2 6 1 3 100'S MENTHOL (GREEN) 0.1 0.2 0.1 0.1 0.1 0_1 0.1 0.1 0.1 0.2 0.1 0.1 0.3 0.1 0.2 0.0 0.2 100.0 58.3 62.5 62.5 83.3 25.0 41.7 37.5 37.5 37.5 16.7 8.3 41.7 8.3 25.0 4.2 12.5 100 140 97 85 104 65 71 81 106 139 85 52 214 52 151 34 134 CAMBRIDGE ULTRA LIGHTS 19 3 7 12 14 11 16 14 12 7 5 2 3 1 5 4 3 1 100'S (BLUE) 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.1 0.1 0.1 0.0 0.2 0.2 0.2 0.0 100.0 15.8 36.8 63.2 73.7 57.9 84.2 73.7 63.2 36.8 26.3 10.5 15.8 5.3 26.3 21.1 15.8 5.3 100 38 57 86 92 150 144 159 179 137 134 66 81 33 159 174 169 52 CAMBRIDGE KINGS 54 18 31 33 40 22 36 28 23 21 14 3 22 7 8 3 10 1 0.3 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.4 0.4 0.1 0.6 0.2 0.2 0.1 0.5 0.0 100.0 33.3 57.4 61.1 74.1 40.7 66.7 51.9 42.6 38.9 25.9 5.6 40.7 13.0 14.8 5.6 18.5 1.9 100 80 89 84 92 105 114 112 121 145 132 35 209 81 89 46 198 18 4~r~ao~trQ~
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 CAMBRIDGE 100'S 99 31 51 63 75 44 68 60 48 36 24 8 26 9 24 13 15 4 0.5 0.4 0.4 0.4 0.5 0.6 0.6 0.6 0.7 0_7 0.6 0.3 0_7 0.3 0.7 0.5 0.8 0.2 100.0 31.3 51.5 63.6 75.8 44.4 68.7 60_6 48_5 36.4 24.2 8.1 26.3 9.1 24.2 13.1 15.2 4.0 100 75 80 87 94 115 118 131 137 135 123 51 135 57 146 109 162 40 TOTAL CAMEL 856 305 499 566 630 325 551 445 357 290 226 119 128 99 139 65 163 139 4.3 3.7 3.9 3.9 3.9 4.2 4.7 4.8 5.0 5.4 5.7 3.7 3.3 3_1 4_2 2.7 8.7 6.8 100.0 35.6 58.3 66.1 73.6 38.0 64.4 52.0 41.7 33.9 26.4 13,9 15.0 11.6 16.2 7.6 19.0 16.2 100 86 90 90 92 98 110 112 118 126 134 88 77 72 98 63 204 160 CAMEL NON-FILTER 313 35 99 134 168 133 278 252 214 179 145 60 57 52 43 22 37 40 1.6 0.4 0.8 0.9 1.0 1.7 2.4 2.7 3.0 3.3 3.7 1.9 1.5 1.6 1_3 0.9 2.0 2.0 100.0 11.2 31.6 42.8 53.7 42.5 88.8 80_5 68.4 57.2 46.3 19.2 18.2 16.6 13.7 7.0 11.II 12.8 100 27 49 59 67 110 152 174 194 213 235 121 93 104 83 58 127 126 CAMEL FILTER KINGS 201 84 135 153 165 81 117 85 66 48 36 18 35 19 36 21 38 33 IN THE SOFT PACK 1.0 1.0 1_0 1.0 1.0 1.0 1.0 0.9 0.9 0.9 0.'9 0.6 0.9 0.6 1_1 0.9 2.0 1.6 100.0 41.8 67.2 76.1 82.1 40_3 58.2 42.3 32.8 23.9 17.9 9.0 17.4 9.5 17.9 10.4 18.9 16.4 100 100 104 104 102 104 100 91 93 89 91 56 89 59 108 86 202 162 CAMEL FILTER KINGS 48 36 42 42 44 8 12 9 6 6 4 8 3 5 2 - 8 22 IN THE BOX 0.2 0_4 0.3 0.3 0.3 0.1 0.1 0.1 0.1 0.1 0.1 0.3 0_1 0.2 0.1 - 0.4 1.1 100.0 75.0 87.5 87.5 91.7 16.7 25.0 18.8 12.5 12_5 8.3 16.7 6.3 10.4 4.2 - 16.7 45.8 100 180 135 120 114 43 43 40 35 46 42 105 32 65 25 - 178 451 CAMEL FILTER 100'S 13 7 9 9 10 3 6 4 4 4 3 2 1 1 - - 3 6 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.0 0_1 0.1 0.1 0.1 0.0 0_0 - - 0.2 0.3 100.0 53.8 69.2 69.2 76.9 23.1 46.2 30_8 30.8 30.8 23.1 15.4 7.7 7.7 - - 23.1 46.2 100 129 107 95 96 60 79 66• 87 114 117 97 39 48 - - 247 454 CAMEL LIGHTS KINGS 157 81 125 132 140 59 76 49 32 25 17 16 20 17 32 17 37 18 IN THE SOFT PACK 0.8 1.0 1.0 0.9 0.9 0.8 0.6 0.5 0.5 0.5 0.4 0.5 0.5 0.5 1.0 0.7 2.0 0.9 100.0 51_6 79.6 84.1 89.2 37.6 48.4 31.2 20.4 15.9 10.8 10.2 12.7 10.8 20.4 10.8 23.6 11.5 100 124 123 115 111 97 83 67 58 59 55 64 65 68 123 90 252 113 CAMEL LIGHTS KINGS 38 24 35 35, 36 12 14 4 3 3 2 7 2 2 6 1 12 7 IN THE BOX 0.2 0.3 0.3 0.2 0.2 0.2 0.1 0.0 0.0 0.1 0.1 0.2 0_1 0.1 0.2 0.0 0.6 0.3 100.0 63.2 92.1 92.1 94.7 31.6 36.8 10.5 7.9 7.9 5.3 18.4 5.3 5.3 15.8 2.6 31.6 18.4 100 152 142 126 118 82 63 23 22 29 27 116 27 33 95 22 338 181 CAMEL LIGHTS 100'S 86 38 54 61 67 29 48 42 32 25 19 8 10 3 20 4 28 13 0.4 0.5 0.4 0.4 0.4 0.4 0.4 0.5 0_5 0.5 0.5 0.3 0.3 0.1 0.6 0.2 1.5 0.6 100.0 44.2 62.8 70.9 77.9 33.7 55.8 48.8 37.2 29.1 22.1 9.3 11.6 3.5 23.3 4.7 32.6 15.1 100 106 97 97 97 87 96 105 105 108 112 59 60 22 140 38 349 149 q0U9Q00Z 0
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I S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 CAMEL FILTER 543 270 400 432 462 192 273 193 143 111 81 59 71 47 96 43 126 99 2.7 3.2 3.1 3.0 2.9 2.5 2.3 2.1 2.0 2.1 2.1 1.9 1.8 1.5 2.9 1.8 6.7 4.9 100.0 49.7 73.7 79.6 85.1 35.4 50.3 35.5 26.3 20.4 14.9 10.9 13.1 8.7 17.7 7.9 23.2 18.2 100 120 114 109 106 91 86 77 75 76 76 68 67 54 107 66 248 180 CAMEL LIGHTS 281 143 214 228 243 100 138 95 67 53 38 31 32 22 58 22 77 38 1.4 1.7 1.7 1.6 1.5 1.3 1.2 1.0 0.9 1.0 1.0 1.0 0.8 0.7 1.7 0.9 4.1 1.9 100.0 50.9 76.2 81.1 86.5 35.6 49.1 33.8 23.8 18.9 13.5 11.0 11.4 7.8 20.6 7.8 27.4 13.5 100 122 118 111 108 92 84 73 68 70 69 69 58 49 125 65 293 133 CAMEL LIGHTS KINGS 195 105 160 167 176 71 90 53 35 28 19 23 22 19 38 18 49 25 1.0 1.3 1.2 1.1 1.1 0.9 0.8 0.6 0.5 0.5 0.5 0.7 0.6 0.6 1.1 0.7 2.6 1.2 100.0 53.8 82.1 85.6 90.3 36.4 46.2 27.2 17.9 14.4 9.7 11.8 11.3 9.7 19.5 9.2 25.1 12.8 100 129 127 117 112 94 79 59 51 53 50 74 58 61 118 76 269 126 TOTAL CAPRI 43 23 31 33 38 15 20 17 12 10 5 4 6 10 5 4 1 13 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.2 0.3 0.2 0.2 0.1 0.6 100.0 53.5 72.1 76.7 88.4 34.9 46.5 39.5 27.9 23.3 11.6 9.3 14.0 23.3 11.6 9.3 2.3 30.2 100 129 111 105 110 90 80 85 79 87 59 59 72 146 70 77 25 298 CAPRI 100'S REGULAR 24 13 17 18 22 9 11 11 7 6 2 2 4 5 2 3 - 8 IN THE BOX 0.1 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.4 100.0 54.2 70.8 75.0 91.7 37.5 45.8 45.8 29.2 25.0 8.3 8.3 16.7 20.8 8.3 12.5 33.3 100 130 109 103 114 97 78 99 83 93 42 52 85 130 50 103 328 CAPRI 100'S MENTHOL 19 10 14 15 16 6 9 6 5 4 3 2 2 5 3 1 1 5 IN THE BOX 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.0 0.1 0.2 100.0 52.6 73.7 78.9 84.2 31.6 47.4 31.6 26.3 21.1 15.8 10.5 10.5 26.3 15.8 5.3 5.3 26.3 100 127 114 108 105 82 81 68 75 78 80 66' 54 165 95 44 56 259 TOTAL CARLTON 368 49 142 165 216 167 319 273 226 203 152 60 65 56 68 31 27 58 1.8 0.6 1.1 1.1 1.3 2.2 2.7 2.9 3.2 3.8 3.9 1.9 1.7 1.8 2.0 1.3 1.4 2.9 100.0 13.3 38.6 44.8 58.7 45.4 86.7 74.2 61.4 55.2 41.3 16.3 17.7 15.2 18.5 8.4 7.3 15.8 100 32 60 61 73 117 148 160 174 205 210 103 91 95 111 70 79 155 CARLTON KINGS REGULAR 79 14 33 36 44 30 65 55 46 43 35 11 10 9 21 4 7 16 IN THE SOFT PACK 0.4 0.2 0.3 0.2 0.3 0.4 0.6 0.6 0.7 0.8 0.9 0.3 0.3 0.3 0.6 0.2 0.4 0.8 100.0 17.7 41.8 45.6 55.7 38.0 82.3 69.6 58.2 54.4 44.3 13.9 12.7 11.4 26.6 5.1 8.9 20.3 100 43 65 62 69 98 141 150 165 202 225 88 65 71 160 42 95 199 CARLTON KINGS REGULAR 5 - - - 1 1 5 5 5 5 4 2 2 1 IN THE BOX 0.0 - - - 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 100.0 - - - 20.0 20.0 100.0 100.0 100.0 100.0 80.0 40.0 40.0 20.0 100 - - - 25 52 171 216 283 372 406 250 241 214 F VG.G90G7tWZ
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1987 FALL CIGARETTE TRAC KING ST UDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 CARLTON KINGS MENTHOL 16 4 12 14 14 10 12 8 4 2 2 2 4 1 3 - 4 2 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 0.0 0.1 - 0.2 0.1 100.0 25.0 75.0 87.,5 87.5 62.5 75.0 50.0 25.0 12.5 12.5 12.5 25.0 6_3 18.8 - 25.0 12.5 100 60 116 120 109 161 128 108 71 46 64 79 128 39 113 - 268 123 CARLTON 100'S REGULAR 92 10 30 34 50 40 82 70 62 58 42 22 11 14 15 6 6 17 IN THE SOFT PACK 0.5 0.1 0.2 0.2 0.3 0.5 0.7 0.8 0.9 1.1 1.1 0.7 0.3 0.4 0.5 0_2 0.3 0.8 100.0 10.9 32.6 37.0 54.3 43.5 89.1 76.1 67.4 63.0 45.7 23.9 12.0 15.2 16.3 6.5 6.5 18.5 100 26 50 51 68 112 153 164 191 235 232 151 61 95 98 54 70 182 CARLTON 100'S REGULAR 54 6 20 25 34 28 48 41 34 29 20 9 9 7 9 7 4 9 IN THE BOX 0.3 0.1 0.2 0.2 0.2 0.4 0_4 0.4 0_5 0_5 0.5 0.3 0.2 0.2 0.3 0_3 0.2 0.4 100.0 11.1 37.0 46.3 63.0 51.9 88.9 75.9 63.0 53.7 37_0 16.7 16.7 13.0 16.7 13.0 7.4 16.7 100 27 57 63 78 134 152 164 178 200 188 105 85 81 101 107 79 164 CARLTON 100'S MENTHOL 48 7 22 27 36 29 41 34 26 21 12 9 17 10 5 5 - 2 IN THE SOFT PACK 0.2 0.1 0.2 0.2 0.2 0.4 0_4 0.4 0.4 0.4 0.3 0.3 0.4 0.3 0.2 0.2 - 0.1 100.0 14.6 45.8 56.3 75.0 60.4 85.4 70.8 54.2 43.8 25.0 18.8 36.4 20.8 10.4 10.4 - 4.2 100 35 71 77 93 156 146 153 153 163 127 118 182 130 63 86 - 41 CARLTON 100'S MENTHOL 10 - 4 5 5 5 10 8 6 5 5 1 1 2 3 - 1 2 IN THE BOX 0.0 - 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.1 0.1 - 0.1 0.1 100.0 - 40.0 50.0 50.0 50.0 100.0 80.0 60.0 50.0 50.0 10.0 10.0 20.0 30.0 - 10.0 20.0 100 - 62 68 62 129 171 172 170 186 254 63 51 125 181 - 107 197 CARLTON SLIMS 100'S 11 2 5 5 6 4 9 8 6 6 5 2 1 2 3 2 - 1 REGULAR IN THE BOX 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0_1 0.1 0.1 0.1 0.1 0.0 0_1 0.1 0.1 - 0.0 100.0 18.2 45.5 45.5 54.5 36.4 81.8 72.7 54.5 54.5 45.5 18.2 9_1 18.2 27.3 18.2 - 9.1 100 44 70 62 68 94 140 157 154 203 231 114' 47 114 165 150 - 90 CARLTON SLIMS 100'S 2 - 1 1 2 2 2 2 1 1 - 1 1 MENTHOL IN THE BOX 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 - 50.0 50.0 100.0 100.0 100.0 100.0 50.0 50.0 50.0 50.0 100 - 77 68 125 258 171 216 142 186 302 492 CARLTON 120'S REGULAR 33 2 7 10 13 11 31 29 26 23 20 2 6 7 4 4 2 8 0.2 0.0 0.1 0.1 0.1 0.1 0.3 0.3 0.4 0.4 0.5 0.1 0.2 0.2 0.1 0.2 0.1 0.4 100_0 6.1 21.2 30.3 39.4 33.3 93.9 87.9 78.8 69.7 60.6 6.1 18.2 21.2 12.1 12.1 6.1 24.2 100 15 33 41 49 86 161 189 223 259 308 38 93 133 73 100 65 239 CARLTON 120'S MENTHOL 18 4 8 8 11 7 14 13 10 10 7 2 6 2 2 3 2 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.2 0.1 0.1 0.1 0.1 100.0 22.2 44.4 44.4 61.1 38.9 77.8 72.2 55.6 55.6 38.9 11.1 33.3 11.1 11.1 16.7 11.1 ZnLC906{yOZ 100 53 69 61 76 100 133 156 157 207 198 70 171 70 67 138 119
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 CARLTON KINGS 100 18 45 50 59 41 82 68 55 50 41 13 14 12 26 4 12 18 0.5 0.2 0.3 0.3 0.4 0.5 0.7 0.7 0.8 0.9 1.0 0.4 0,4 0,4 0.8 0.2 0.6 0.9 100.0 18.0 45.0 50.0 59_0 41.0 82.0 68.0 55.0 50.0 41.0 13.0 14.0 12,0 26.0 4.0 12.0 18.0 100 43 70 68 73 106 140 147 156 186 208 82 72 75 157 33 128 177 CARLTON KINGS REGULAR 84 14 33 36 45 31 70 60 51 48 39 11 10 11 23 4 8 16 0.4 0.2 0.3 0.2 0.3 0.4 0.6 0.6 0.7 0.9 1.0 0.3 0.3 0,3 0.7 0.2 0.4 0.8 100.0 16.7 39.3 42_9 53.6 36.9 83.3 71.4 60.7 57.1 46.4 13.1 11.9 13.1 27.4 4.8 9.5 19.0 100 40 61 59 67 95 143 154 172 213 236 82 61 82 165 39 102 188 CARLTON 100'S 217 25 82 97 133 108 192 163 135 120 84 43 39 35 36 20 11 32U 1.1 0_3 0.6 0.7 0.8 1.4 1.6 1.8 1.9 2_2 2.1 1.4 1.0 1.1 1.1 0.8 0.6 1.6 100.0 11.5 37_8 44.7 61.3 49.8 88.5 75.1 62.2 55.3 38_7 19.8 18.0 16.1 16.6 9.2 5,1 14.7 100 28 58 61 76 129 151 162 176 206 197 125 92 101 100 76 54 145 CARLTON 100'S 157 18 55 64 90 72 139 119 102 93 67 33 21 23 27 15 10 27 NON-MENTHOL 0.8 0.2 0.4 0.4 0.6 0.9 1.2 1.3 1.4 1.7 1_7 1.0 0.5 0.7 0.8 0.6 0.5 1.3 100.0 11.5 35_0 40.8 57.3 45.9 88.5 75.8 65_0 59.2 42_7 21.0 13.4 14.6 17.2 9.6 6.4 17.2 100 28 54 56 71 118 152 163 184 220 217 132 69 92 104 79 68 169 CARLTON 100'S 60 7 27 33 43 36 53 44 33 27 17 10 18 12 9 5 1 5 MENTHOL 0.3 Q.1 0.2 0.2 0.3 0.5 0.5 0.5 0.5 0.5 0.4 0.3 0.5 0.4 0.3 0.2 0.1 0.2 100.0 11.7 45.0 55.0 71.7 60.0 88.3 73.3 55.0 45.0 28.3 16.7 30.0 20.0 15.0 8.3 1.7 8.3 100 28 70 75 89 155 151 158 156 167 144 105 154 125 90 69 18 82 CARLTON 100'S REGULAR , 146 16 50 59 84 68 130 111 96 87 62 31 20 21 24 13 10 26 *(EXCLUDING "SLIMS") 0.7 0.2 0.4 0.4 0.5 0.9 1.1 1.2 1.4 1.6 1.6 1.0 0.5 0.7 0.7 0.5 0.5 1.3 100.0 11.0 34.2 40.4 57.5 46.6 89.0 76.0 65.8 59.6 42.5 21.2 13.7 14.4 16.4 8.9 6.8 17.8 100 26 53 55 72 120 152 164 186 222 216 134 70 90 99 74 73 175 CARLTON 100'S MENTHOL 58 7 26 32 41 34 51 42 32 26 17 10 18 12 8 5 1 4 ~(EXCLUDING "SLIMS") 0.3 0.1 0.2 0.2 0.3 0.4 0.4 0.5 0.5 0.5 0.4 0.3 0.5 0.4 0.2 0.2 0.1 0.2 100.0 12.1 44.8 55.2 70.7 58.6 87.9 72.4 55.2 44.8 29.3 17.2 31.0 20.7 13.8 8.6 1.7 6.9 100 29 69 75 88 151 151 156 156 167 149 109 159 129 83 71 18 68 CARLTON SLIMS 100'S 13 2 6 6 8 6 11 10 7 7 5 2 1 2 4 2 - 2 0.1 0.0, 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 - 0.1 100.0 15.4 46.2 46.2 61_5 46.2 84.6 76.9 53.8 53.8 38.5 15.4 7.7 15.4 30_8 15.4 - 15.4 100 37 71 63 77 119 145 166 153 200 195 97 39 96 186 127 - 151 CARLTON SLIMS 11 2 5 5 6 4 9 8 6 6 5 2 1 2 3 2 - 1 100'S REGULAR 0,1 0.0 0.0 0.0 0.0 0,.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 - 0.0 100.0 18.2 45.5 45.5 54.5 36.4 81.8 72.7 54.5 54.5 45.5 18.2 9.1 18.2 27.3 18.2 - 9.1 100 44 70 62 68 94 140 157 154 203 231 114 47 114 165 150 - 90
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 CARLTON SLIMS 100'S MENTHOL CARLTON 120'S CARLTON NON-MENTHOL CARLTON MENTHOL TOTAL CENTURY CENTURY KINGS REGULAR CENTURY 100'S REGULAR CENTURY KINGS LIGHTS REGULAR CENTURY 1O0'S LIGHTS REGULAR V4t F'ia"'ipt5'i'QZ 9 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VI TOTAL SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------- ------------------------ > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 2 - 1 1 2 2 2 2 1 1 - - - - 1 - - 1 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - - - 0_0 - - 0.0 100.0 - 50.0 50.0 100.0 100.0 100.0 100.0 50.0 50.0 - - - - 50.0 - - 50.0 100 - 77 68 125 258 171 216 142 186 - - - - 302 - - 492 51 6 15 18 24 18 45 42 36 33 27 4 12 9 6 7 4 8 0.3 0.1 0.1 0.1 0.1 0.2 0.4 0.5 0.5 0.6 0.7 0.1 0.3 0.3 0.2 0.3 0.2 0.4 100.0 11.8 29.4 35.3 47.1 35.3 88.2 82.4 70.6 64.7 52.9 7.8 23.5 17.6 11.8 13.7 7.8 15.7 100 28 45 48 59 91 151 178 200 241 269 49 121 110 71 114 84 154 274 34 95 110 148 114 240 208 179 164 126 46 37 41 54 23 20 51U 1.4 0.4 0.7 0.8 0.9 1.5 2.1 2.2 2.5 3.0 3.2 1.4 0.9 1.3 1.6 1.0 1.1 2.5 100.0 12.4 34.7 40.1 54.0 ,41.6 87.6 75.9 65.3 59.9 46.0 16.8 13.5 15.0 19.7 8.4 7.3 18.6 100 30 54 55 67 107 150 164 185 223 234 106 69 94 119 69 78 183 94 15 47 55 68 53 79 65 47 39 26 14 28 15 14 8 7 7 0.5 0.2 0.4 0.4 0.4 0.7 0.7 0.7 0.7 0.7 0.7 0.4 0.7 0.5 0.4 0.3 0.4 0.3 100.0 16.0 50.0 58.5 72.3 56.4 84.0 69.1 50.0 41.5 27.7 14.9 29.8 16.0 14.9 8.5 7.4 7.4 100 38 77 80 90 146 144 149 142 154 141 94 153 100 90 70 80 73 167 42 81 93 108 66 125 108 86 74 59 17 39 30 40 11 11 13 0.8 0.5 0.6 0.6 0.7 0.9 1.1 1.2 1.2 1.4 1.5 0.5 1.0 0.9 1.2 0.5 0.6 0.6 100.0 25.1 48.5 55.7 64_7 39.5 74.9 64.7 51.5 44.3 35.3 10.2 23.4 18.0 24.0 6.6 6.6 7.8 100 60 75 76 81 102 128 139 146 165 179 64 120 112 144 55 71 77 24 5 12 12 14 9 19 16 12 12 10 1 12 2 4 1 3 1 0.1 0.1 0.1 0.1 0.1 0_1 0.2 0.2 0.2 0.2 0.3 0.0 0.3 0,1 0.1 0.0 0.2 0.0 100.0 20.8 50.0 50.0 58.3 37.5 79.2 66.7 50.0 50.0 41.7 4.2 50.0 8.3 16.7 4.2 12.5 4.2 100 50 77 68 73 97 136 144 142 186 212 26 256 52 101 34 134 41 48 11 22 26 32 21 37 33 26 22 16 4 5 10 13 2 3 6 0_2 0.1 0.2 0.2 0.2 0.3 0.3 0.4 0.4 0_4 0.4 0.1 0.1 0.3 0.4 0_1 0.2 0.3' 100.0 22.9 45.8 54_2 66.7 43.8 77_1 68.8 54.2 45.8 33.3 8.3 10.4 20.8 27.1 4.2 6.3 12.5 100 55 71 74 83 113 132 148 153 170 169 52 53 130 163 34 67 123 16 6 9 10 12 6 10 10 7 6 ' 4 4 4 - 3 - 3 2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.1 - 0.2 0.1 100.0 37.5 56.3 62.5 75.0 37.5 62.5 62.5 43.8 37.5 25.0 25.0 25.0 - 18.8 - 18.8 12.5 100 90 87 85 93 97 107 135 124 139 127 157 128 - 113 - 201 123 68 17 32 38 43 26 51 43 36 30 25 8 14 18 13 8 2 4 0_3 0.2 0.2 0.3 0.3 0.3 0.4 0.5 0.5 0.6 0.6 0.3 0.4 0.6 0.4 0.3 0.1 0.2 100.0 2'5.0 47.1 55.9 63.2 38.2 75.0 63.2 52.9 44.1 36.8 11.8 20.6 26.5 19.1 11.8 2.9 5.9 100 60 73 76 79 99 128 136 150 164 187 74 106 166 115 97 31 58 •
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q,6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 CENTURY 100'S LIGHTS 11 3 6 7 7 4 8 6 5 4 4 - 4 - 7 MENTHOL 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 - 0.1 - 0.2 100,0 27.3 54.5 63.6 63.6 36.4 72.7 54.5 45.5 36.4 36.4 - 36.4 - 63.6 100 66 84 87 79 94 125 118 129 135 185 - 186 - 384 CENTURY FULL FLAVOR 72 16 34 38 46 30 56 49 38 34 26 5 17 12 17 3 6 7 0.4 0.2 0.3 0_3 0.3 0.4 0.5 0.5 0.5 0.6 0.7 0.2 0.4 0.4 0,5 0.1 0.3 0.3 100.0 22,2 47.2 52_8 63.9 41.7 77.8 68.1 52.8 47.2 36.1 6.9 23.6 16.7 23.6 4.2 8.3 9.7 100 53 73 72 80 108 133 147 149 176 183 44 121 104 142 34 89 96 CENTURY LIGHTS 95 26 47 55 62 36 69 59 48 40 33 12 22 18 23 8 5 6 0.5 0.3 0.4 0.4 0.4 0.5 0.6 0.6 0.7 0.7 0.8 0.4 0.6 0.6 0_7 0.3 0_3 0.3 100.0 27_4 49.5 57.9 65.3 37.9 72.6 62.1 50.5 42.1 34.7 12.6 23.2 18.9 24.2 8.4 5.3 6.3 100 66 76 79 81 98 124 134 143 157 176 80 119 119 146 70 56 62 CENTURY KINGS 40 11 21 22 26 15 29 26 19 18 14 5 16 2 7 1 6 3 0.2 0,1 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.4 0.2 0.4 0.1 0.2 0.0 0_3 0.1 100.0 27.5 52.5 55.0 65.0 37.5 72.5 65.0 47.5 45.0 35.0 12.5 40.0 5.0 17.5 2.5 15_O 7.5 100 66 81 75 81 97 124 140 135 167 178 79 205 31 106 21 161 74 CENTURY 100'S 127 31 60 71 82 51 96 82 67 56 45 12 23 28 33 10 5 10 0.6 0.4 0.5 0.5 0.5 0.7 0.8 0.9 0.9 1.0 1.1 0.4 0.6 0.9 1.0 0.4 0.3 0.5 100.0 24.4 47.2 55.9 64.6 40.2 75.6 64.6 52.8 44.1 35.4 9.4 18.1 22.0 26_0 7.9 3.9 7.9 100 59 73 76 80 104 129 139 149 164 180 59 93 138 157 65 42 78 TOTAL CHESTERFIELD 67 - 4 12 21 21 67 64 63 55 46 14 19 3 14 7 3 7 0.3 - 0.0 0.1 0.1 0.3 0.6 0.7 0_9 1.0 1.2 0.4 0.5 0.1 0.4 0_3 0.2 0.3 100.0 - 6.0 17.9 31.3 31.3 100.0 95.5 94.0 82.1 68.7 20.9 28.4 4.5 20.9 10.4 4.5 10.4 100 - 9 24 39 81 171 206 266 305 349 132 145 28 126 86 48 103 CHESTERFIELD 55 - 4 9 15 15 55 52 51 46 40 10 13 3 12 7 3 7 NON-FILTER 0.3 - 0.0 0.1 0.1 0.2 0_5 0.6 0_7 0.9 1.0 0.3 0.3 0.1 0.4 0_3 0.2 0.3 100.0 - 7.3 16.4 27.3 27.3 100.0 94.5 92.7 83.6 72.7 18.2 23.6 5.5 21.8 12.7 5.5 12.7 100 - 11 22 34 70 171 204 263 311 370 114 121 34 132 105 58 125 CHESTERFIELD 12 - - 3 6 6 12 12 12 9 6 4 6 - 2 FILTER KINGS 0.1 - - 0.0 0.0 0.1 0.1 0.1 0.2 0.2 0.2 0.1 0.2 - 0.1 100.0 - - 25.0 50.0 50_0 100.0 100.0 100.0 75.0 50.0 33.3 50.0 - 16.7 100 - - 34 62 129 171 216 283 279 254 210 256 - 101 CHESTERFIELD FILTER 12 - - 3 6 6 12 12 12 9 6 4 6 - 2 0.1 - - 0.0 0.0 0.1 0.1 0.1 0.2 0.2 0.2 0,1 0.2 - 0.1 100.0 - - 25.0 50.0 50.0 100.0 100.0 100.0 75.0 50.0 33,3 50.0 - 16.7 100 - - 34 62 129 171 216 283 279 254 210 256 - 101 COZES'.d 6*OZ
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > < --------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TOTAL DORAL 380 137 228 261 291 154 243 192 152 119 89 31 81 86 46 66 46 19U 1.9 1.6 1.8 1.8 1.8 2.0 2.1 2.1 2_1 2.2 2.3 1.0 2.1 2.7 1.4 2.7 2.5 0.9 100.0 36.1 60.0 68.7 76.6 40.5 63.9 50.5 40.0 31.3 23.4 8.2 21_3 22.6 12.1 17.4 12.1 5.0 100 87 93 94 95 105 109 109 113 116 119 51 109 142 73 144 130 49 DORAL KINGS 34 12 18 21 26 14 22 19 16 13 8 9 7 3 9 4 1 FULL FLAVOR REGULAR 0.2 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0,4 0.2 0.0 100.0 35.3 52.9 61.8 76.5 41.2 64.7 55_9 47.1 38.2 23.5 26.5 20.6 8.8 26.5 11.8, 2.9 100 85 82 84 95 106 111 120 133 142 120 136 129 53 219 126 29 DORAL 100'S 34 15 24 28 29 14 19 12 10 6 5 5 4 11 4 5 5 FULL FLAVOR REGULAR 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.2 0.1 0.3 0.1 0.2 0.3 100.0 44.1 70.6 82.4 85.3 41.2 55.9 35.3 29.4 17.6 14.7 14.7 11.8 32.4 11.8 14.7 14.7 100 106 109 113 106 106 96 76 83 66 75 93 60 202 71 122 157 DORAL LIGHTS 63 23 43 46 51 28 40 34 20 17 12 2 17 14 8 1 1 5 5 KINGS REGULAR 0.3 0.3 0.3 0.3 0.3 0_4 0_3 0.4 0.3 0.3 0.3 0.1 0.4 0.4 0.2 0.5 0.3 0.2 100.0 36.5 68.3 73.0 81.0 44.4 63.5 54.0 31.7 27.0 19.0 3.2 27.0 22.2 12.7 17.5 7.9 7.9 100 88 106 100 101 115 109 116 90 100 97 20 138 139 77 145 85 78 DORAL LIGHTS 49 16 27 31 35 19 33 24 22 18 14 9 8 13 6 7 6 KINGS MENTHOL 0.2 0.2 0.2 0.2 0.2 0,2 0.3 0.3 0.3 0.3 0.4 0.3 0.2 0.4 0.2 0.3 0.3 100.0 32.7 55.1 63.3 71.4 38.8 67.3 49.0 44.9 36.7 28.6 18.4 16.3 26.5 12.2 14_3 12.2 100 78 85 87 89 100 115 106 127 137 145 116 84 166 74 118 131 DORAL LIGHTS 84 25 45 53 62 37 59 44 39 31 22 5 16 22 12 15 11 2 100'S REGULAR 0.4 0.3 0.3 0.4 0.4 0.5 0.5 0.5 0.6 0.6 0.6 0.2 0.4 0.7 0.4 0.6 0.6 0.1 100_0 29_8 53.6 63.1 73.8 44.0 70.2 52.4 46.4 36.9 26.2 6.0 19.0 26.2 14.3 17.9 13.1 2.4 100 72 83 86 92 114 120 113 132 137 133 37 98 164 86 148 140 23 DORAL LIGHTS 83 37 51 61 67 30 46 39 32 22 16 8 19 13 10 10 11 10 100'S MENTHOL 0_4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.5 0.4 0.4 0.3 0.5 0.4 0.3 0_4 0.6 0.5 100.0 44.6 61.4 73.5 80.7 36.1 55.4 47.0 38.6 26.5 19.3 9.6 22.9 15.7 12.0 12.0 13.3 12.0 100 107 95 101 101 93 95 101 109 99 98 61 117 98 73 100 142 119 DORAL ULTRA LIGHTS 33 9 20 21 21 12 24 20 13 12 12 2 8 6 3 9 4 1 100'S REGULAR 0.2 0.1 0.2 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.3 0.1 0.2 0.2 0.1 0.4 0.2 0.0 100.0 27.3 60.6 63.6 63.6 36.4 72_7 60.6 39.4 36,4 36.4 6.1 24.2 18.2 9.1 27.3 12_1 3.0 100 66 94 87 79 94 125 131 112 135 185 38 124 114 55 226 130 30 DORAL KINGS 146 51 88 98 112 61 95 77 58 48 34 11 34 34 17 27 15 6 0.7 0.6 0.7 0.7 0.7 0.8 0.8 0.8 0.8 0.9 0.9 0.3 0.9 1.1 0.5 1.1 0.8 0.3 100.0 34.9 60.3 67.1 76.7 41.8 65.1 52.7 39.7 32_9 23.3 7.5 23.3 23_3 11.6 18_5 10.3 4.1 100 84 93 92 96 108 111 114 113 122 118 47 119 146 70 153 110 40 9pZC'S'e0fa~Qz , 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 DORAL 100'S 234 86 140 163 179 93 148 115 94 71 55 20 47 52 29 39 31 13 1.2 1.0 1.1 1_1 1.1 1.2 1.3 1.2 1.3 1.3 1.4 0.6 1_2 1.6 0.9 1.6 1.7 0.6 100.0 36.8 59.8 69.7 76.5 39.7 63.2 49.1 40.2 30.3 23.5 8.5 20.1 22.2 12.4 16.7 13.2 5.6 100 88 92 95 95 103 108 106 114 113 119 54 103 139 75 138 142 55 DORAL NON-MENTHOL 248 84 150 169 189 105 164 129 98 79 59 14 54 60 30 49 29 9 1.2 1_O 1.2 1.2 1.2 1.4 1.4 1.4 1.4 1.5 1.5 0.4 1.4 1.9 0.9 2.0 1.5 0.4 100.0 33.9 60_5 68.1 76.2 42.3 66.1 52.0 39.5 31.9 23_8 5.6 21.8 24.2 12.1 19.8 11.7 3.6 100 81 93 93 95 109 113 112 112 118 121 36 112 151 73 164 125 36 DORAL MENTHOL 132 53 78 92 102 49 79 63 54 40 30 17 27 26 16 17 17 10 0.7 0.6 0_6 0.6 0.6 0.6 0.7 0.7 0.8 0.7 0.8 0.5 0.7 0.8 0.5 0.7 0.9 0.5 100.0 40.2 59.1 69.7 77.3 37.1 59.8 47.7 40.9 30.3 22.7 12.9 20_5 19.7 12.1 12.9 12.9 7.6 100 97 91 95 96 96 102 103 116 113 115 81 105 123 73 107 138 75 TOTAL EVE 99 21 47 62 73 52 78 69 52 37 26 15 15 12 26 13 9 9 0.5 0.3 0.4 0.4 0.5 0.7 0.7 0.7 0.7 0.7 0.7 0_5 0.4 0.4 0.8 0.5 0.5 0.4 100.0 21_2 47.5 62.6 73.7 52.5 78.8 69.7 52.5 37.4 26.3 15.2 15.2 12.1 26.3 13.1 9.1 9.1 100 51 73 86 92 136 135 150 149 139 133 95 78 76 158 109 97 90 EVE SLIM LIGHTS 17 4 6 8 9 5 13 12 1 1 9 8 2 2 2 6 - 3 2 100'S REGULAR 0.1 0_0 0.0 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.1 0.1 0.1 0.2 - 0.2 0.1 100.0 23.5 35.3 47.1 52.9 29.4 76.5 70.6 64.7 52.9 47.1 11.8 11.8 11.8 35.3 - 17.6 11.8 100 57 55 64 66 76 131 152 183 197 239 74 60 74 213 - 189 116 EVE SLIM LIGHTS 7 3 5 5 6 3 4 4 2 2 1 - 3 1 2 1 100'S MENTHOL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - 0.1 0.0 0.1 0.0 100.0 42.9 71_4 71.4 85.7 42.9 57.1 57.1 28_6 28.6 14.3 - 42.9 14.3 28.6 14.3 100 103 110 98 107 111 98 123 81 106 73 - 220 89 306 141 EVE LIGHTS 120'S 49 10 22 30 36 26 39 35 27 19 13 8 6 5 13 10 4 3 REGULAR 0.2 0.1 0.2 0.2 0.2 0.3 0.3 0.4 0.4 0.4 0.3 0.3 0.2 0.2 0.4 0.4 0.2 0.1 100.0 20.4 .44.9 61.2 73_5 53.1 79.6 71.4 55.1 38.8 26.5 16.3 12.2 10.2 26.5 20.4 8.2 6.1 100 49 69 84 91 137 136 154 156 144 135 103 63 64 160 169 87 60 EVE LIGHTS 120'S 26 4 14 19 22 18 22 18 12 7 4 5 4 4 7 3 - 3 MENTHOL 0.1 0.0 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.1 0.1 0•.2 0.1 0.1 0.2 0.1 - 0.1 100.0 15.4 53.8 73.1 84.6 69.2 84.6 69.2 46.2 26.9 15.4 19.2 15.4 15.4 26.9 11.5 - 11.5 100 37 83 100 105 179 145 149 131 100 78 121 79 96 162 95 - 114 EVE 100'S 24 7 11 13 15 8 17 16 13 11 9 2 5 3 6 - 5 3 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0_1 0.1 0.1 0.2 - 0.3 0.1 100.0 29.2 45.8 54.2 62.5 33.3 70.8 66.7 54.2 45.8 37.5 8.3 20.8 12.5 25.0 - 20.8 12.5 100 70 71 74 78 86 121 144 153 170 191 52 107 78 151 - 223 123 /.UZCS"i46>yC?Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 EVE 120'S 75 14 36 49 58 44 61 53 39 26 17 13 10 9 20 13 4 6 0.4 0.2 0.3 0.3 0.4 0.6 0.5 0.6 0.6 0.5 0.4 0.4 0.3 0.3 0.6 0.5 0.2 0.3 100.0 18.7 48.0 65.3 77.3 58.7 81.3 70.7 52.0 34.7 22.7 17.3 13.3 12.0 26.7 17.3 5.3 8.0 100 45 74 89 96 152 139 152 147 129 115 109 68 75 161 143 57 79 EVE NON-MENTHOL 66 14 28 38 45 31 52 47 38 28 21 10 8 7 19 10 7 5 0.3 0.2 0.2 0.3 0.3 0.4 0.4 0.5 0.5 0.5 0.5 0.3 0.2 0.2 0.6 0.4 0.4 0.2 100.0 21.2 42.4 57.6 68.2 47.0 78.8 71.2 57_6 42.4 31.8 15.2 12.1 10.6 28.8 15.2 10.6 7.6 100 51 66 79 85 121 135 153 163 158 162 95 62 66 174 125 114 75 EVE MENTHOL 33 7 19 24 28 21 26 22 14 9 5 5 7 5 7 3 2 4 0.2 0.1 0.1 0.2 0.2 0.3 0.2 0.2 0.2 0.2 0.1 0.2 0.2 0.2 0.2 0.1 0.1 0.2 100.0 21.2 57.6 72.7 84.8 63.6 78.8 66.7 42.4 27.3 15.2 15.2 21.2 15.2 21.2 9.1 6.1 12.1 100 51 89 99 106 164 135 144 120 101 77 95 109 95 128 75 65 119 TOTAL FALCON LIGHTS 6 2 4 6 6 4 4 4 2 1 - 1 1 3 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 - 0.0 0.0 0.2 100.0 33.3 66.7 100_0 100.0 66.7 66.7 66.7 33.3 16.7 - 16.7 16.7 50.0 100 80 103 137 125 172 114 144 94 85 - 101 138 535 FALCON LIGHTS KINGS 1 - I 1 1 1 1 1 - 1 REGULAR 0_0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.1 100.0 - 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 - 155 137 125 258 171 216 1070 FALCON LIGHTS MENTHOL 2 - 1 2 2 2 2 2 1 1 - 1 KINGS 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - 0.0 100.0 - 50_0 100.0 100.0 100.0 100.0 100.0 50.0 50.0 - 50.0 100 - 77 137 125 258 171 216 142 256 - 302 FALCON LIGHTS 100'S 2 2 2 2 2 2 REGULAR 0.0 0.0 0.0 0.0 0.0 0.1 100.0 100.0 100.0 100.0 100.0 100.0 100 240 155 137 125 1070 FALCON LIGHTS MENTHOL 1 - - I 1 1 1 1 1 - 1 100'S 0.0 - - 0.0 0_0 0.0 0.0 0.0 0.0 0 0 100.0 - - 100.0 100.0 100.0 100.0 100.0 100.0 . 100.0 100 - - 137 125 258 171 216 283 828 FALCON LIGHTS KINGS 3 2 3 3 3 3 3 1 I - I 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - 0.0 0.1 100.0 66.7 100.0 100.0 100.0 100.0 100.0 33.3 33.3 - 33.3 33.3 QOZE2ni400Z 100 103 137 125 258 171 216 94 171 - 201 357 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 • TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 FALCON LIGHTS 100'S 3 2 2 3 3 1 1 1 1 1 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 100.0 66.7 66_7 100.0 100.0 33.3 33.3 33.3 33.3 33.3 66.7 100 160 103 137 125 86 57 72 94 276 714 TOTAL KENT 528 74 191 277 342 268 454 414 337 251 186 105 104 74 96 59 38 50 2.6 0.9 1.5 1.9 2.1 3.5 3.9 4.5 4.8 4.7 4.7 3.3 2.7 2.3 2.9 2.4 2.0 2.5 100.0 14.0 36.2 52.5 64.8 50.8 86.0 78.4 63.8 47.5 35.2 19.9 19.7 14.0 18.2 11.2 7.2 9.5 100 34 56 72 81 131 147 169 181 177 179 125 101 88 110 92 77 93 KENT KINGS 120 14 44 62 80 66 106 96 76 58 40 27 23 15 24 14 9 7 IN THE SOFT PACK 0.6 0.2 0.3 0.4 0.5 0.9 0.9 1.0 1.1 1.1 1.0 0.8 0.6 0.5 0.7 0.6 0.5 0.3 100.0 11.7 36.7 51.7 66.7 55.0 88.3 80.0 63.3 48.3 33.3 22.5 19.2 12.5 20.0 11.7 7.5 5.8 100 28 57 71 83 142 151 172 179 180 169 142 98 78 121 97 80 57 KENT KINGS IN THE BOX 12 4 5 7 7 3 8 8 7 5 5 3 1 1 1 2 - 4 0.1 0.0 0.0 0.0 0.0 0.0 0_1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.1 - 0.2 100.0 33.3 41.7 58.3 58.3 25.0 66.7 66.7 58.3 41.7 41.7 25.0 8.3 8.3 8.3 16.7 - 33.3 100 80 64 80 73 65 114 144 165 155 212 157 43 52 50 138 - 328 KENT GOLDEN LIGHTS 69 11 29 42 51 40 58 52 40 27 18 17 11 12 13 4 4 8 KINGS REGULAR 0.3 0.1 0.2 0.3 0.3 0.5 0.5 0.6 0.6 0.5 0.5 0.5 0.3 0.4 0.4 0.2 0_2 0.4 IN THE SOFT PACK 100.0 15.9 42.0 60_9 73.9 58.0 84.1 75.4 58.0 39.1 26.1 24.6 15.9 17.4 18.8 5.8 5.8 11.6 100 38 65 83 92 150 144 162 164 146 133 155 82 109 114 48 62 114 KENT GOLDEN LIGHTS 3 2 3 3 3 1 1 1 2 - - 1 KINGS REGULAR 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 - - 0.0 IN THE BOX 100.0 66.7 100.0 100.0 100.0 33.3 33.3 33.3 66.7 - - 33.3 100 160 155 137 125 86 57 72 420 - - 201 KENT GOLDEN LIGHTS 5 1 1 2 2 1 4 4 4 3 3 1 1 - 2 1 KINGS MENTHOL 0.0 0.0 0_0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.0 0.0 - 0.1 0.0 IN THE SOFT PACK 100.0 20.0 20.0 40.0 40.0 20.0 80.0 80.0 80_0 60.0 60.0 20.0 20.0 - 40.0 20.0 100 48 31 55 50 52 137 172 227 223 305 126 103 - 241 166 KENT FLAVOR LOW 126 7 42 61 72 65 119 106 84 65 54 19 28 20 24 15 9 11 100'S REGULAR 0.6 0.1 0.3 0.4 0.4 0_8 1.0 1.1 1.2 1.2 1.4 0.6 0.7 0.6 0.7 0.6 0.5 0.5 100.0 5.6 33.3 48.4 57.1 51.6 94.4 84.1 66.7 51.6 42.9 15.1 22.2 15.9 19.0 11.9 7.1 8.7 100 13 52 66 71 133 162 181 189 192 218 95 114 99 115 99 76 86 KENT FLAVOR LOW 4 - 1 2 3 3 4 4 3 2 1 - 2 2 100'S MENTHOL 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0_0 0.0 0.0 - 0.1 0.1 100.0 - 25.0 50.0 75.0 75.0 100.0 100.0 75.0 50.0 25.0 - 50.0 50.0 100 - 39 68 93 194 171 216 212 186 127 - 256 313 bozC9o6vnz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > < --------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 KENT GOLDEN LIGHTS 64 14 20 33 44 30 50 49 44 31 20 10 13 11 9 8 5 8 100'S REGULAR 0.3 0.2 0.2 0.2 0.3 0.4 0.4 0.5 0.6 0.6 0.5 0.3 0.3 0.3 0.3 0.3 0.3 0.4 IN THE SOFT PACK 100.0 21.9 31.3 51.6 68.8 46.9 78.1 76.6 68.8 48.4 31.3 15.6 20.3 17.2 14.1 12.5 7.8 12.5 100 53 48 71 86 121 134 165 195 180 159 98 104 108 85 103 84 123 KENT GOLDEN LIGHTS 9 4 7 8 8 4 5 5 2 1 1 2 2 - 3 2 100'S REGULAR 0.0 0.0 0.1 0.1 0.0 0.1 0.0 0.1 0.0 0.0 0.0 0.1 0,1 - 0.1 0.1 IN THE BOX 100.0 44.4 77.8 88.9 88.9 44.4 55.6 55.6 22.2 11.1 11.1 22.2 22.2 - 33.3 22.2 100 107 120 122 111 115 95 120 63 41 56 140 114 - 201 219 KENT GOLDEN LIGHTS 11 2 6 6 7 5 9 7 5 5 4 1 4 2 2 1 1 100'S MENTHOL 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 0.1 0.0 100.0 18.2 54.5 54.5 63.6 45.5 81.8 63.6 45.5 45.5 36.4 9.1 36.4 18.2 18.2 9.1 9.1 100 44 84 75 79 117 140 137 129 169 185 47 228 110 150 97 90 KENT III KINGS 43 7 16 24 27 20 36 31 27 19 16 11 6 3 7 5 6 5 0.2 0.1 0.1 0.2 0.2 0.3 0.3 0.3 0_4 0.4 0.4 0.3 0.2 0.1 0.2 0.2 0.3 0.2 100.0 16.3 37.2 55.8 62.8 46.5 83.7 72.1 62_8 44.2 37.2 25.6 14.0 7.0 16_3 11.6 14.0 11.6 100 39 58 76 78 120 143 155 178 164 189 161 72 44 98 96 149 114 KENT III 100'S 59 8 16 25 36 28 51 48 43 34 23 13 16 5 9 8 3 4 IN THE SOFT PACK 0.3 0.1 0.1 0.2 0.2 0.4 0.4 0.5 0.6 0.6 0_6 0.4 0.4 0.2 0.3 0.3 0.2 0.2 100.0 13.6 27.1 42.4 61.0 47.5 86.4 81.4 72.9 57.6 39.0 22.0 27.1 8.5 15.3 13.6 5.1 6.8 100 33 42 58 76 123 148 175 206 214 198 139 139 53 92 112 54 67 KENT III 100'S 3 - 1 2 2 2 3 3 2 1 1 1 1 1 IN THE BOX 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 100_0 - 33.3 66.7 66.7 66.7 100.0 100.0 66.7 33.3 33.3 33.3 33.3 33.3 100 - 52 91 83 172 171 216 189 124 169 209 201 357 KENT PARENT 262 25 92 132 162 137 237 214 170 130 100 49 54 38 49 31 18 22 1.3 0.3 0.7 0.9 1.0 1.8 2.0 2.3 2.4 2.4 2.5 1.5 1.4 1.2 1_5 1.3 1.0 1.1 100.0 9.5 35.1 50_4 61.8 52_3 90.5 81.7 64.9 49.6 38.2 18.7 20.6 14.5 18.7 11.8 6.9 8.4 100 23 54 69 77 135 155 176 184 185 194 118 106 91 113 98 74 83 KENT PARENT 100'S 130 7 43 63 75 68 123 110 87 67 55 19 30 22 24 15 9 11 0.6 0.1 0.3 0.4 0.5 0.9 1.1 1.2 1.2 1.2 1.4 0.6 0.8 0.7 0.7 0.6 0.5 0.5 100.0 5.4 33.1 48.5 57.7 52.3 94.6 84.6 66.9 51.5 42.3 14.6 23.1 16.9 18.5 11.5 6.9 8.5 100 13 51 66 72 135 162 182 190 192 215 92 118 106 Ill 95 74 83 KENT KINGS 252 39 98 140 170 131 213 192 154 112 82 61 42 31 48 26 19 24U 1.3 0.5 0.8 1.0 1.1 1_7 1.8 2.1 2.2 2.1 2.1 1.9 1.1 1.0 1.4 1.1 1.0 1.2 100.0 15.5 38.9 55.6 67.5 52.0 84.5 76.2 61.1 44.4 32.5 24.2 16.7 12.3 19.0 10.3 7.5 9.5 CI'4~'.E5`.d611QZ 100 . 37 60 76 84 134 145 164 173 165 165 152 85 77 115 85 81 94 •
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• S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 KENT FLAVOR LOW 132 18 49 69 87 69 114 104 83 63 45 30 24 16 25 16 9 11 KINGS 0.7 0.2 0.4 0.5 0.5 0.9 1.0 1.1 1.2 1.2 1.1 0.9 0.6 0.5 0.8 0.7 0.5 0.5 100.0 13.6 37.1 52.3 65.9 52.3 86.4 78.8 62.9 47.7 34.1 22.7 18.2 12.1 18.9 12.1 6.8 8.3 100 33 57 71 82 135 148 170 178 178 173 143 93 76 114 100 73 82 KENT GOLDEN LIGHTS 161 34 66 94 115 81 127 118 95 67 46 32 28 27 30 15 10 19U 0.8 0.4 0.5 0.6 0.7 1.0 1.1 1.3 1.3 1.2 1.2 1.0 0.7 0.8 0.9 0.6 0.5 0.9 100.0 21.1 41.0 58.4 71.4 50.3 78.9 73.3 59.0 41.6 28.6 19.9 17.4 16.8 18.6 9.3 6.2 11.8 100 51 63 80 89 130 135 158 167 155 145 125 89 105 112 77 66 116 KENT GOLDEN LIGHTS 77 14 33 47 56 42 63 57 44 30 21 20 12 12 16 5 4 8 KINGS 0.4 0.2 0.3 0.3 0.3 0.5 0_5 0.6 0.6 0.6 0.5 0.6 0.3 0.4 0.5 0.2 0.2 0.4 100.0 18.2 42.9 61.0 72.7 54.5 81.8 74.0 57.1 39.0 27.3 26.0 15.6 15.6 20.8 6.5 5.2 10.4 100 44 66 83 91 141 140 160 162 145 139 163 80 98 125 54 56 102 KENT GOLDEN LIGHTS 72 13 32 45 54 41 59 53 40 27 18 19 11 12 14 4 4 8 KINGS REGULAR 0.4 0.2 0.2 0.3 0.3 0.5 0.5 0.6 0.6 0.5 0.5 0.6 0.3 0.4 0.4 0.2 0.2 0.4 100.0 18.1 44.4 62.5 75.0 56.9 81.9 73.6 55.6 37.5 25.0 26.4 15.3 16.7 19.4 5.6 5.6 11.1 100 43 69 85 93 147 140 159 157 139 127 166 78 104 117 46 59 109 KENT GOLDEN LIGHTS 5 1 1 2 2 1 4 4 4 3 3 1 1 - 2 1 KINGS MENTHOL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0_1 0.0 0.0 - 0.1 0.0 100.0 20.0 20.0 40.0 40.0 20_0 80.0 80.0 80.0 60.0 60.0 20.0 20.0 - 40.0 20.0 100 48 31 55 50 52 137 172 227 223 305 126 103 - 241 166 KENT GOLDEN LIGHTS 84 20 33 47 59 39 64 61 51 37 25 12 16 15 14 10 6 11 100'S 0_4 0.2 0_3 0.3 0.4 0.5 0.5 0.7 0.7 0.7 0.6 0.4 0.4 0.5 0.4 0.4 0.3 0.5 100_0 23.8 39.3 56.0 70.2 46.4 76.2 72.6 60.7 44_0 29.8 14.3 19.0 17.9 16.7 11.9 7.1 13.1 100 57 61 77 87 120 130 157 172 164 151 90' 98 112 101 99 76 129 KENT GOLDEN LIGHTS 73 18 27 41 52 34 55 54 46 32 21 12 15 11 12 8 5 10 100'S REGULAR 0.4 0.2 0.2 0.3 0.3 0.4 0.5 0.6 0.7 0.6 0.5 0.4 0.4 0.3 0.4 0.3 0.3 0.5 100.0 24.7 37.0 56.2 71.2 46_6 75.3 74.0 63.0 43.8 28.8 16.4 20.5 15.1 16.4 11.0 6.8 13.7 100 - 59 57 77 89 120 129 159 178 163 146 103 105 94 99 91 73 135 KENT 100'S 276 35 93 137 172 137 241 222 183 139 104 44 62 43 48 33 19 26U 1.4 0.4 0.7 0.9 1.1 1.8 2.1 2.4 2.6 2.6 2.6 1.4 1.6 1_3 1.4 1.4 1,0 1.3 100.0 12.7 33.7 49.6 62.3 49.6 87.3 80.4 66.3 50.4 37.7 15_9 22.5 15_6 17.4 12.0 6,9 9.4 100 30 52 68 78 128 150 173 188 187 191 100 115 98 105 99 74 93 KENT 100'S NON-MENTHOL 261 33 86 129 162 129 228 211 175 132 99 44 59 37 46 31 18 25 1.3 0.4 0.7 0.9 1.0 1.7 1.9 2.3 2.5 2.5 2.5 1.4 1.5 1.2 1.4 1.3 1.0 1.2 100.0 12.6 33.0 49.4 62.1 49.4 87.4 80.8 67.0 50.6 37.9 16.9 22.6 14.2 17.6 11.9 6.9 9.6 100 30 51 68 77 128 150 174 190 188 193 106 116 89 106 98 74 94 ljzcgd6~pz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 KENT 100'S MENTHOL 15 2 7 8 10 8 13 11 8 7 5 - 3 6 2 2 1 1 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.1 0.2 0.1 0.1 0.1 0.0 100.0 13.3 46.7 53.3 66.7 53.3 86.7 73.3 53.3 46.7 33.3 - 20.0 40.0 13.3 13.3 6.7 6.7 100 32 72 73 83 138 148 158 151 174 169 - 103 250 80 110 71 66 KENT III 105 15 33 51 65 50 90 82 72 54 40 24 22 9 17 13 10 9 0.5 0.2 0.3 0.3 0.4 0.6 0.8 0.9 1.0 1.0 1.0 0.8 0.6 0.3 0.5 0.5 0.5 0.4 100.0 14.3 31.4 48.6 61.9 47.6 85.7 78.1 68.6 51.4 38.1 22.9 21.0 8.6 16.2 12.4 9.5 8.6 100 34 49 66 77 123 147 168 194 191 194 144 107 54 98 102 102 84 KENT III 100'S 62 8 17 27 38 30 54 51 45 35 24 13 16 6 10 8 4 4 0.3 0.1 0.1 0.2 0.2 0.4 0.5 0.5 0.6 0.7 0.6 0.4 0.4 0.2 0.3 0.3 0.2 0.2 100.0 12.9 27.4 43.5 61.3 48.4 87.1 82.3 72.6 56.5 38.7 21.0 25.8 9.7 16.1 12.9 6.5 6.5 100 31 42 60 76 125 149 177 206 210 197 132 132 61 97 107 69 64 KENT NON-MENTHOL 508 71 183 267 330 259 437 399 325 241 178 104 100 68 92 56 37 49U 2.5 0.9 1.4 1.8 2.1 3.3 3.7 4.3 4.6 4.5 4.5 3.3 2.6 2.1 2.8 2.3 2.0 2.4 100.0 14.0 36.0 52.6 65.0 51.0 ,86.0 78.5 64.0 47.4 35.0 20.5 19.7 13.4 18_1 11.0 7.3 9.6 100 34 56 72 81 132 147 169 181 176 178 129 101 84 109 91 78 95 KENT MENTHOL 20 3 8 10 12 9 17 15 12 10 8 1 4 6 4 3 1 1 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.0 0.1 0.2 0.1 0.1 0.1 0.0 100.0 15.0 40.0 50.0 60.0 45.0 85.0 75.0 60.0 50.0 40.0 5.0 20.0 30.0 20.0 15.0 5.0 5.0 100 36 62 68 75 116 146 162 170 186 203 31 103 188 121 124 54 49 TOTAL KOOL 991 483 756 815 868 385 508 344 235 176 123 105 189 155 205 173 73 88 4.9 5.8 5.8 5.6 5.4 5.0 4.3 3.7 3.3 3.3 3.1 3.3 4.8 4.8 6.2 7.1 3.9 4.3 100.0 48.7 76.3 82,2 87.6 38.8 51.3 34.7 23.7 17.8 12.4 10.6 19.1 15.6 20.7 17.5 7.4 8.9 100 117 118 112 109 100 88 75 67 66 63 67 98 98 125 144 79 87 KOOL NON-FILTER 18 4 8 9 12 8 14 10 10 9 6 1 4 1 3 3 2 4 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.0 0.1 0.0 0.1 0.1 0.1 0.2 100.0 22.2 44.4 50.0 66.7 44.4 77.8 55,6 55.6 50.0 33.3 5.6 22.2 5.6 16.7 16.7 11.1 22.2 100 53 69 68 83 115 133 120 157 186 169 35 114 35 101 138 119 219 KOOL FILTER KINGS 420 204 322 345 369 165 216 149 98 75 51 37 84 71 88 77 24 39 IN THE SOFT PACK 2.1 2.4 2.5 2.4 2.3 2.1 1.8 1.6 1.4 1.4 1.3 1.2 2.2 2.2 2.7 3.2 1.3 1.9 100.0 48.6 76.7 82.1 87.9 39.3 51.4 35.5 23.3 17.9 12.1 8.8 20.0 16.9 21.0 18.3 5.7 9.3 100 117 119 112 109 101 88 76 66 66 62 55 103 106 126 152 61 91 KOOL FILTER KINGS 83 51 72 77 78 27 32 17 11 6 5 23 11 5 16 14 4 10 IN THE BOX 0.4 0.6 0.6 0.5 0.5 0.3 0.3 0.2 0.2 0.1 0.1 0.7 0.3 0.2 0.5 0.6 0.2 0.5 100.0 61.4 86.7 92.8 94.0 32.5 38.6 20.5 13.3 7.2 6.0 27.7 13.3 6.0 19.3 16.9 4.8 12.0 100 148 134 127 117 84 66 44 38 27 31 174 68 38 116 140 52 119 ZlZCQ0bkC1Z 0 0 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > < --------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 KOOL 100'S 150 66 105 122 133 67 84 64 45 28 17 18 25 25 26 26 13 16 0.7 0.8 0.8 0.8 0_8 0.9 0.7 0_7 0.6 0_5 0.4 0.6 0.6 0.8 0.8 1.1 0.7 0.8 100.0 44.0 70.0 81.3 88.7 44.7 56.0 42.7 30.0 18.7 11.3 12.0 16.7 16.7 17.3 17.3 8.7 10.7 100 106 108 tit 110 115 96 92 85 69 58 76 85 104 105 143 93 105 KOOL MILDS KINGS 131 78 114 117 120 42 53 27 17 14 11 10 28 22 31 16 17 6 IN THE SOFT PACK 0.7 0.9 0.9 0.8 0.7 0.5 0.5 0.3 0.2 0.3 0.3 0.3 0.7 0.7 0.9 0.7 0.9 0.3 100.0 59.5 87.0 89,3 91.6 32.1 40.5 20.6 13.0 10.7 8.4 7.6 21.4 16.8 23.7 12.2 13.0 4.6 100 143 135 122 114 83 69 44 37 40 43 48 110 105 143 101 139 45 KOOL MILDS KINGS 31 19 25 27 29 10 12 7 6 4 2 6 4 5 5 6 1 4 IN THE BOX 0_2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.2 0.2 0.2 0.1 0.2 100_0 81.3 80.6 87.1 93.5 32.3 38.7 22.6 19.4 12.9 6.5 19.4 12.9 16.1 16.1 19.4 3.2 12.9 100 147 125 119 116 83 66 49 55 48 33 122 66 101 97 160 35 127 KOOL (SUPER) 29 14 24 26 26 12 15 7 5 3 3 4 4 6 6 5 2 2 LIGHTS KINGS 0.1 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0_1 0.1 0.1 0.1 0.2 0.2 0.2 0.1 0.1 100.0 48.3 82.8 89.7 89.7 41.4 51.7 24.1 17.2 10.3 10.3 13.8 13.8 20_7 20.7 17.2 6.9 6.9 100 116 128 123 112 107 89 52 49 38 53 87 71 129 125 143 74 68 KOOL MILDS 100'S 43 20 31 33 34 14 23 18 12 10 9 2 5 9 10 10 5 2 0_2 0.2 0.2 0.2 0.2 0_2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.3 0.3 0.4 0.3 0.1 100_0 46.5 72.1 76_7 79.1 32.6 53.5 41.9 27.9 23.3 20.9 4.7 11.6 20_9 23.3 23.3 11.6 4.7 100 112 111 105 98 84 92 90 79 87 106 29 60 131 140 192 124 46 KOOL (SUPER) 38 9 24 26 30 21 29 19 14 12 8 1 11 5 8 8 1 3 LIGHTS 100'S 0.2 0.1 0.2 0.2 0.2 0.3 0_2 0.2 0.2 0.2 0.2 0.0 0.3 0.2 0.2 0.3 0.1 0.1 100.0 23.7 63.2 68.4 78.9 55.3 76_3 50.0 36.8 31.6 21.1 2_6 28.9 13.2 21.1 21.1 2.6 7.9 100 57 98 94 98 143 131 108 104 117 107 17 148 82 127 174 28 78 KOOL ULTRA KINGS 22 10 16 17 17 7 12 9 6 5 5 6 1 8 2 3 2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0_1 0.1 0.1 0.1 0.2 0_0 0.2 0.1 0.2 0.1 100.0 45,5 72.7 77.3 77.3 31.8 54.5 40.9 27.3 22.7 22_7 27.3 4_5 36_4 9.1 13.6 9.1 100 109 112 106 96 82 93 88 77 85 115 140 28 219 75 146 90 KOOL ULTRA 100'S 26 8 15 16 20 12 18 17 11 10 ' 6 3 7 5 4 6 1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.2 0.2 0.1 0.2 0.1 100.0 30.8 57.7 61.5 76.9 46.2 69.2 65.4 42.3 38.5 23.1 11.5 26.9 19.2 15.4 23.1 3.8 100 74 89 84 96 119 119 141 120 143 117 73 138 120 93 191 41 KOOL FILTER 973 479 748 806 856 377 494 334 225 167 117 104 185 154 202 170 71 84U 4.9 5.7 5.8 5.5 5.3 4.9 4.2 3.6 3.2 3.1 3.0 3.3 4.7 4.8 6_1 7.0 3.8 4_1 100.0 49.2 76.9 82.8 88.0 38.7 50.8 34.3 23.1 17.2 12.0 10.7 19.0 15.8 20.8 17.5 7.3 8.6 100 118 119 113 110 100 87 74 65 64 61 67 97 99 125 145 78 85 EIZE9000G
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 KOOL KINGS 716 376 573 609 639 263 340 216 143 107 77 80 137 110 154 120 51 63 3_6 4.5 4.4 4.2 4.0 3.4 2.9 2.3 2.0 2.0 2.0 2.5 3.5 3.4 4.6 5.0 2.7 3.1 100.0 52.5 80.0 85.1 89.2 36.7 47.5 30.2 20.0 14.9 10.8 11.2 19.1 15.4 21.5 16.8 7.1 8.8 100 126 124 116 111 95 81 65 57 56 55 70 98 96 130 139 76 87 KOOL FILTER KINGS 503 255 394 422 447 192 248 166 109 81 56 60 95 76 104 91 28 49 2.5 3.1 3.0 2.9 2.8 2.5 2.1 1.8 1.5 1.5 1.4 1.9 2.4 2.4 3.1 3.8 1.5 2.4 100.0 50.7 78.3 83.9 88.9 38.2 49.3 33.0 21.7 16.1 11.1 11.9 18.9 15.1 20.7 18.1 5.6 9.7 100 122 121 115 Ill 99 84 71 61 60 57 75 97 95 125 150 60 96 KOOL 100'S 257 103 175 197 217 114 154 118 82 60 40 24 48 44 48 50 20 21 1.3 1.2 1.4 1.3 1.3 1.5 1_3 1.3 1.2 1.1 1.0 0.8 1_2 1.4 1.4 2.1 1.1 1.0 100.0 40.1 68.1 76.7 84.4 44.4 59.9 45.9 31.9 23.3 15.6 9.3 18.7 17.1 18.7 19.5 7.8 8.2 100 96 105 105 105 115 103 99 90 87 79 59 96 107 113 161 83 80 KOOL MILDS 205 117 170 177 183 66 88 52 35 28 22 18 37 36 46 32 23 12 1.0 1.4 1.3 1.2 1.1 0.9 0.8 0.6 0_5 0.5 0.6 0.6 0.9 1.1 1.4 1.3 1.2 0.6 100.0 57.1 82.9 86.3 89.3 32_2 42.9 25.4 17.1 13.7 10_7 8.8 18_0 17.6 22.4 15.6 11.2 5.9 100 137 128 118 Ill 83 74 55 48 51 55 55 93 110 135 129 120 58 KOOL LIGHTS 67 23 48 52 56 33 44 26 19 15 11 5 15 11 14 13 3 5 0.3 0.3 0.4 0.4 0.3 0.4 0.4 0.3 0,3 0,3 0.3 0.2 0.4 0.3 0.4 0.5 0.2 0.2 100.0 34.3 71.6 77.6 83_6 49_3 65.7 38.8 28.4 22.4 16.4 7.5 22.4 16,4 20.9 19.4 4.5 7.5 100 83 Ill 106 104 127 112 84 80 83 83 47 115 103 126 161 48 73 KOOL ULTRA 48 18 31 33 37 19 30 26 17 15 11 3 13 6 12 8 4 2 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.2 0.3 0.3 0.1 0.3 0.2 0.4 0.3 0.2 0.1 100.0 37.5 64_6 68.8 77.1 39.6 62.5 54.2 35,4 31.3 22.9 6.3 27.1 12.5 25.0 16.7 8.3 4.2 100 90 100 94 96 102 107 117 100 116 116 39 139 78 151 138 89 41 TOTAL LARK 50 6 19 27 34 28 44 37 31 23 16 15 13 5 3 1 4 9 0.2 0.1 0.1 0.2 0.2 0.4 0_4 0.4 0.4 0.4 0.4 0.5 0.3 0.2 0.1 0.0 0.2 0.4 100.0 12.0 38.0 54.0 68.0 56.0 88.0 74.0 62.0 46.0 32.0 30.0 26.0 10.0 6.0 2.0 8.0 18.0 100 29 59 74 85 145 151 159 176 171 163 189 133 63 36 17 86 177 LARK KINGS 17 3 6 7 10 7 14 12 11 10 . 7 8 4 1 1 - 1 2 0.1 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0,2 0.2 0.2 0.3 0.1 0.0 0.0 - 0.1 0.1 100.0 17.6 35.3 41.2 58.8 41_2 82.4 70.6 64.7 58.8 41.2 47.1 23.5 5.9 5.9 - 5.9 11.8 100 42 55 56 73 106 141 152 183 219 209 296 121 37 35 - 63 116 LARK 100'S 13 - 4 6 9 9 13 1 1 9 7 4 7 2 - 1 - - 3. 0.1 - 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 - 0.0 - - 0.1 100.0 - 30_8 46.2 69.2 69.2 100.0 84.6 69.2 53.8 30.8 53.8 15.4 - 7.7 - - 23.1 Vi*ZCQ0LI1~Q2. 100 - 48 63 86 179 171 182 196 200 156 339 79 - 46 - - 227 0 0 0
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4 • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 LARK LIGHTS KINGS 7 1 4 5 5 4 6 4 3 2 2 3 2 1 - - 1 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.0 0.0 0.1 0.1 0.1 0.0 - - 0.0 100.0 14.3 57.1 71.4 71.4 57.1 85.7 57.1 42.9 28.6 28.6 42.9 28.6 14.3 - - 14.3 100 34 88 98 89 148 147 123 121 106 145 220 179 86 - - 141 LARK LIGHTS 100'S 13 2 5 9 10 8 11 10 8 4 3 4 2 - 1 3 3 0.1 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.0 0.2 0.1 100.0 15.4 38.5 69.2 76.9 61.5 84.6 76.9 61.5 30.8 23.1 30.8 15.4 - 7.7 23.1 23.1 100 37 59 95 96 159 145 166 174 114 117 158 96 - 64 247 227 LARK FULL FLAVOR 30 3 10 13 19 16 27 23 20 17 11 15 6 1 2 - 1 5 0.1 0_0 0.1 0.1 0.1 0.2 0.2 0.2 0.3 0.3 0.3 0.5 0.2 0.0 0.1 - 0.1 0.2 100.0 10.0 33.3 43.3 63.3 53.3 90.0 76.7 66.7 56.7 36.7 50.0 20.0 3.3 6.7 - 3.3 16.7 100 24 52 59 79 138 154 165 189 211 186 315 103 21 40 - 36 164 LARK LIGHTS 20 3 9 14 15 12 17 14 11 6 5 7 4 1 1 3 4 0.1 0.0 0.1 0.1 0.1 0.2 0.1 0.2 0.2 0.1 0.1 0.2 0.1 0.0 0.0 0.2 0.2 100.0 15.0 45.0 70.0 75.0 60.0 85.0 70.0 55.0 30.0 25.0 35.0 20.0 5_0 5.0 15.0 20.0 100 36 70 96 93 155 146 151 156 112 127 179 125 30 41 161 197 LARK KINGS 24 4 10 12 15 11 20 16 14 12 9 8 7 3 2 - 1 3 0.1 0.0 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.3 0.2 0.1 0.1 - 0.1 0.1 100.0 16.7 41.7 50.0 62.5 45.8 83_3 66.7 58.3 50.0 37.5 33.3 29.2 12.5 8.3 - 4.2 12.5 100 40 64 68 78 118 143 144 165 186 191 210 150 78 50 - 45 123 LARK 100'S 26 2 9 15 19 17 24 21 17 11 7 7 6 2 1 1 3 6 0.1 0.0 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.0 0.0 0.2 0.3 100.0 7.7 34.6 57.7 73.1 65.4 92.3 80.8 65.4 42.3 26.9 26.9 23.1 7.7 3.8 3.8 11.5 23.1 100 18 54 79 91 169 158 174 185 157 137 169 118 48 23 32 124 227 TOTAL L&M 90 5 19 36 46 41 85 78 71 54 44 15 22 15 12 14 5 7 0.4 0.1 0.1 0.2 0.3 0.5 0_7 0.8 1.0 1.0 1.1 0.5 0.6 0.5 0.4 0.6 0.3 0.3 100.0 5.6 21.1 40.0 51.1 45.6 94.4 86.7 78.9 60.0 48.9 16.7 24.4 16.7 13.3 15.6 5.6 7.8 100 13 33 55 64 118 162 187 223 223 248 105 125 104 80 129 59 77 L&M KINGS 51 3 11 19 24 21 48 45 40 32 27 10 11 11 6 6 2 5 IN THE SOFT PACK 0_3 0.0 0.1 0.1 0.1 0.3 0.4 0.5 0.6 0.6 0.7 0.3 0.3 0.3 0.2 0_2 0.1 0.2 100.0 5.9 21.6 37.3 47.1 41.2 94_1 88.2 78.4 62.7 52.9 19.6 21.6 21.6 11.8 11.8 3.9 9.8 100 14 33 51 59 106 161 190 222 233 269 123 Ill 135 71 97 42 97 L&M KINGS IN THE BOX 4 1 1 2 2 1 3 3 3 2 2 2 1 - - 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0 - - 0.0 100.0 25.0 25.0 50.0 50.0 25.0 75.0 75.0 75.0 50.0 50.0 50.0 25.0 - - 25.0 100 60 39 68 62 65 128 162 212 186 254 315 128 - - 207 GIcrE906*QT 4
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1987 FALL CIGARETTE TRAC KING ST UDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 L&M 100'S REGULAR 25 - 6 13 18 18 25 21 19 12 7 3 3 3 6 5 3 2 0.1 - 0.0 0.1 0.1 0.2 0.2 0.2 0.3 0.2 0.2 0_1 0.1 0.1 0.2 0.2 0.2 0.1 100.0 - 24.0 52.0 72.0 72.0 100.0 84.0 76.0 48.0 28.0 12.0 12.0 12.0 24.0 20.0 12.0 8.0 100 - 37 71 90 186 171 181 215 179 142 76 62 75 145 166 128 79 L&M FLAVOR LIGHTS 2 - - - - - 2 2 2 2 2 - 1 1 KINGS 0.0 - - - - - 0.0 0.0 0.0 0.0 0.1 - 0.0 0.0 100.0 - - - - - 100.0 100.0 100.0 100.0 100.0 - 50.0 50.0 100 - - - - - 171 216 283 372 508 - 256 313 L&M FLAVOR LIGHTS 7 1 1 2 2 1 6 6 6 5 5 - 6 1 100'S 0_0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 - 0.2 0.0 100_0 14.3 14.3 28.6 28.6 14.3 85.7 85.7 85_7 71.4 71.4 - 85.7 14.3 100 34 22 39 36 37 147 185 243 266 363 - 439 118 L&M 100'S MENTHOL I - - - - - 1 1 1 1 1 LIGHTS 0.0 - - - - - 0.0 0.0 0.0 0.0 0.0 0.0 100.0 - - - - - 100.0 100.0 100.0 100.0 100.0 100.0 100 - - - - - 171 216 283 372 508 828 L&M FULL FLAVOR 80 4 18 34 44 40 76 69 62 46 36 15 15 14 12 12 5 7 0.4 0.0 0.1 0.2 0.3 0.5 0.6 0.7 0.9 0.9 0.9 0.5 0.4 0.4 0.4 0.5 0.3 0.3 100.0 5.0 22.5 42.5 55.0 50.0 95.0 86.3 77.5 57.5 45.0 18.8 18.8 17.5 15.0 15.0 6.3 8.8 100 12 35 58 68 129 163 186 220 214 229 118 96 110 90 124 67 86 L&M LIGHTS 10 1 1 2 2 1 9 9 9 8 8 - 7 1 - 2 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.2 - 0.2 0.0 - 0.1 100.0 10.0 10.0 20.0 20.0 10.0 90_0 90_0 90.0 80.0 80.0 - 70.0 10.0 - 20.0 100 24 15 27 25 26 154 194 255 298 406 - 359 63 - 166 L&M KINGS 57 4 12 21 26 22 53 50 45 36 31 12 13 12 6 7 2 5 0.3 0.0 0.1 0.1 0.2 0.3 0.5 0.5 0.6 0.7 0.8 0.4 0.3 0.4 0.2 0.3 0.1 0.2 100.0 7.0 21.1 36.8 45.6 38.6 93.0 87.7 78.9 63.2 54.4 21.1 22.8 21.1 10.5 12.3 3.5 8.8 100 17 33 50 57 100 159 189 224 235 276 133 117 132 64 102 38 86 L&M KINGS REGULAR 55 4 12 21 26 22 51 48 43 34 29 12 12 11 6 7 2 5 0.3 0.0 0.1 0.1 0.2 0.3 0.4 0.5 0.6 0.6 0.7 0.4 0.3 0.3 0.2 0.3 0.1 0.2 100.0 7.3 21.8 38.2 47.3 40.0 92.7 87.3 78.2 61.8 52.7 21.8 21.8 20.0 10.9 12.7 3.6 9.1 100 17 34 52 59 103 159 188 221 230 268 137 112 125 66 105 39 90 L&M 100'S 33 1 7 15 20 19 32 28 26 18 13 3 9 3 6 7 3 2 0.2 0.0 0_1 0.1 0.1 0.2 0.3 0.3 0_4 0.3 0.3 0.1 0.2 0.1 0.2 0_3 0.2 0.1 100.0 3.0 21.2 45.5 60.6 57.6 97.0 84.8 78.8 54.5 39.4 9.1 27.3 9.1 18.2 21.2 9.1 6.1 100 7 33 62 75 149 166 183 223 203 200 57 140 57 110 176 97 60 c)jZC%06t0Z 49 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18,.44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 L&M NON-MENTHOL 89 5 19 36 46 41 84 77 70 53 43 15 22 15 12 13 5 7 0.4 0.1 0.1 0.2 0.3 0.5 0.7 0.8 1.0 1.0 1.1 0.5 0.6 0.5 0.4 0.5 0_3 0.3 100.0 5.6 21.3 40.4 51.7 46.1 94.4 86.5 78.7 59.6 48.3 16,9 24.7 16.9 13.5 14.6 5.6 7.9 100 14 33 55 64 119 162 186 223 222 245 106 127 105 81 121 60 77 TOTAL LUCKY STRIKE 190 20 61 83 113 93 170 158 129 107 77 38 51 23 37 9 13 17 0.9 0.2 0.5 0.6 0.7 1.2 1.5 1.7 1.8 2.0 2.0 1.2 1.3 0.7 1.1 0.4 0.7 0.8 100.0 10.5 32.1 43.7 59.5 48.9 89.5 83.2 67.9 56.3 40.5 20.0 26.8 12.1 19.5 4.7 6.8 8.9 100 25 50 60 74 126 153 179 192 209 206 126 138 76 117 39 73 88 LUCKY STRIKE 112 8 33 50 69 61 104 98 79 62 43 29 34 11 17 5 4 12 NON-FILTER 0.6 0.1 0.3 0.3 0.4 0.8 0.9 1.1 1.1 1.2 1.1 0.9 0.9 0.3 0.5 0.2 0.2 0.6 100.0 7.1 29.5 44.6 61.6 54.5 92.9 87.5 70.5 55.4 38.4 25.9 30.4 9.8 15.2 4.5 3.6 10.7 100 17 46 61 77 141 159 189 200 206 195 163 156 61 92 37 38 105 LUCKY STRIKE 12 1 4 5 6 5 11 9 8 7 6 1 2 4 3 - 1 1 FILTER 100'S 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0_1 0.1 0.1 0.2 0.0 0.1 0.1 0.1 - 0.1 0.0 100.0 8.3 33.3 41.7 50.0 41.7 91.7 75.0 66.7 58.3 50.0 8.3 16.7 33.3 25.0 - 8.3 8.3 100 20 52 57 62 108 157 162 189 217 254 52 85 209 151 - 89 82 LUCKY STRIKE FILTER 25 2 6 8 11 9 23 21 19 17 14 4 7 2 4 3 2 2 KINGS IN THE SOFT PACK 0.1 0.0 0.0 0.1 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.1 0.2 0.1 0.1 0.1 0.1 0.1 100.0 8.0 24.0 32.0 44.0 36.0 92.0 84.0 76.0 68.0 56.0 16.0 28.0 8.0 16.0 12.0 8.0 8.0 100 19 37 44 55 93 158 181 215 253 285 101 144 50 97 99 86 79 LUCKY STRIKE FILTER 5 1 2 3 3 2 4 4 3 2 2 - 1 3 - 1 KINGS IN THE BOX 0.0 0.0 0_0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 - 0.0 0.1 - 0.1 100.0 20.0 40.0 60.0 60.0 40_0 80.0 80_0 60.0 40.0 40.0 - 20.0 60.0 - 20.0 100 48 62 82 75 103 137 172 170 149 203 - 103 362 - 214 LUCKY STRIKE 10 3 5 5 8 5 7 6 5 5 2 2 1 2 1 - 2 2 LIGHTS KINGS 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.0 - 0.1 0.1 100.0 30.0 50.0 50.0 80.0 50.0 70.0 60.0 50.0 50.0 20.0 20.0 10.0 20_0 10.0 - 20.0 20.0 100 72 77 68 100 129 120 129 142 186 102 126 51 125 60 - 214 197 LUCKY STRIKE TENS 1 - 1 1 1 1 1 - - I 0.0 0_0 0.0 0.0 0.0 0.0 - - 0.0 100.0 100.0 100.0 100.0 100.0 100.0 - - 100.0 100 171 216 283 372 508 - - 626 LUCKY STRIKE 1 1 1 1 1 - 1 MENTHOL KINGS 0.0 0.0 0.0 0.0 0.0 0.0 100.0 100.0 100.0 100.0 100.0 100.0 100 240 155 137 125 603 L,1ZC9O6VQZ
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 LUCKY STRIKE 17 3 7 8 1 1 8 14 14 10 9 6 2 5 2 4 1 2 LIGHTS 100'S 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.2 0.2 0.1 0.1 0.1 0.1 0.0 0.1 100.0 17.6 41.2 47.1 64.7 47.1 82.4 82.4 58.8 52.9 35.3 11.8 29_4 11_8 23.5 5.9 11.8 100 42 64 64 81 122 141 178 167 197 179 74 151 74 142 49 126 LUCKY STRIKE 2 1 1 1 1 - 1 1 1 1 1 - - - 2 MENTHOL 100'S 0.0 0.0 0.0 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 - - - 0.1 100.0 50.0 50.0 50_0 50.0 - 50.0 50.0 50.0 50_0 50.0 - - - 100.0 100 120 77 68 62 - 86 108 142 186 254 - - - 603 LUCKY STRIKE 5 - 2 2 3 3 5 4 3 3 2 1 1 2 - 1 LUCKY 100'S 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.0 0.1 - 0.1 100.0 - 40.0 40.0 60_O 60_0 100.0 80.0 60.0 60.0 40.0 20.0 20.0 40.0 - 20.0 100 - 62 55 75 155 171 172 170 223 203 103 125 241 - 214 LUCKY STRIKE FILTER 78 12 28 33 44 32 66 60 50 46 34 9 17 12 20 4 9 5U 0.4 0.1 0.2 0_2 0.3 0.4 0.6 0.6 0.7 0.8 0.9 0.3 0.4 0.4 0.6 0.2 0.5 0.2 100.0 15.4 35.9 42.3 56.4 41.0 84.6 76.9 64.1 57_7 43.6 11.5 21.8 15.4 25.6 5.1 11.5 6.4 100 37 55 58 70 106 145 166 182 215 221 73 112 96 155 42 124 63 LUCKY STRIKE 31 4 9 12 15 11 27 25 22 19 16 4 8 2 8 3 3 2 FILTER KINGS 0.2 0.0 0.1 0.1 0.1 0.1 0.2 0.3 0.3 0.4 0.4 0.1 0.2 0.1 0.2 0.1 0.2 0.1 100.0 12.9 29.0 38.7 48.4 35.5 87.1 80.6 71.0 61.3 51.6 12.9 25.8 6.5 25.8 9.7 9.7 6.5 100 31 45 53 60 92 149 174 201 228 262 81 132 40 156 80 104 64 LUCKY STRIKE KINGS 42 7 14 17 23 16 35 32 28 25 19 6 9 5 9 3 5 4 0.2 0.1 0.1 0.1 0.1 0.2 0.3 0.3 0.4 0.5 0.5 0.2 0.2 0.2 0.3 0.1 0.3 0.2 100_0 16.7 33.3 40.5 54.8 38.1 83.3 76.2 66.7 59.5 45.2 14.3 21.4 11.9 21_4 7.1 11.9 9.5 100 40 52 55 68 98 143 164 189 221 230 90 110 75 129 59 127 94 LUCKY STRIKE 100'S 36 5 14 16 21 16 31 28 22 20 15 3 8 7 11 1 4 1 0.2 0.1 0.1 0.1 0.1 0.2 0.3 0.3 0.3 0.4 0.4 0.1 0.2 0.2 0.3 0.0 0.2 0.0 100.0 13.9 38.9 44.4 58.3 44.4 86.1 77.8 61.1 55.6 41.7 8.3 22.2 19.4 30.6 2.8 11.1 2.8 100 33 60 61 73 115 147 168 173 207 212 52 114 122 184 23 119 27 LUCKY STRIKE MENTHOL 3 2 2 2 2 1 1 1 1 1 - - - 3 0.0 0.0 0.0 0.0 0.0 0_0 0.0 0.0 0.0 0.0 - - - 0.1 100.0 66.7 66.7 66.7 66.7 33.3 33.3 33.3 33.3 33.3 - - - 100_0 100 160 103 91 83 57 72 94 124 169 - - - 603 TOTAL MAGNA 4 2 2 3 4 2 2 2 2 1 - - - 3 - 1 0.0 0.0 0.0 0.0 0.0 0.0 0_0 0.0 0.0 0.0 - - - 0.1 0.0 100.0 50.0 50.0 75.0 100.0 50.0 50.0 50.0 50.0 25.0 - - -' 75.0 25.0 100 120 77 103 125 129 86 108 142 93 - - - 469 246 VZ ZE9000Z 0
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S • • 1987 FALL CIGARETTE TRAC KING ST UDY - - OCTOBER 1987 , TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MAGNA KINGS IN THE 4 2 2 3 4 2 2 2 2 1 - - - 3 1 BOX 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - - 0.1 0.0 100.0 50.0 50.0 75.0 100.0 50.0 50.0 50.0 50.0 25.0 - - - 75.0 25.0 100 120 77 103 125 129 86 108 142 93 - - - 469 246 MAGNA FULL FLAVOR 4 2 2 3 4 2 2 2 2 1 - - - 3 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - - 0.1 0.0 100.0 50.0 50.0 75.0 100.0 50.0 50.0 50.0 50.0 25.0 - - - 75.0 25.0 100 120 77 103 125 129 86 108 142 93 - - - 469 246 TOTAL MALIBU 28 11 18 21 23 12 17 13 10 7 5 2 7 3 10 1 5 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.3 0.0 0.3 100.0 39.3 64.3 75.0 82.1 42.9 60.7 46.4 35.7 25.0 17.9 7.1 25.0 10.7 35.7 3.6 17.9 100 94 99 103 102 111 104 100 101 93 91 45 128 67 215 30 191 MALIBU 100'S REGULAR 11 3 7 8 9 6 8 5 4 3 2 2 4 - 3 - 2 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.1 - 0.1 100.0 27.3 63.6 72.7 81.8 54.5 72.7 45.5 36.4 27.3 18.2 18.2 36.4 - 27.3 - 18.2 100 66 98 99 102 141 125 98 103 101 92 114 186 - 165 - 195 MALIBU LIGHTS 100'S 14 7 8 10 11 4 7 7 6 4 3 - 2 3 5 1 3 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.1 0.1 0.2 0.0 0.2 100.0 50.0 57.1 71.4 78.6 28.6 50.0 50.0 42.9 28.6 21.4 - 14.3 21.4 35.7 7.1 21.4 100 120 88 98 98 74 86 108 121 106 109 - 73 134 215 59 229 MALIBU 100'S MENTHOL 3 1 3 3 3 2 2 1 1 - 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - 0.1 100.0 33.3 100.0 100.0 100.0 66.7 66.7 33.3 33.3 - 66.7 100 80 155 137 125 172 114 72 171 - 402 MALIBU NON-MENTHOL 25 10 15 18 20 10 15 12 10 7 5 2 6 3 8 1 5 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.2 0.0 0.3 100.0 40.0 60.0 72.0 80.0 40.0 60.0 48.0 40.0 28.0 20.0 8.0 24.0 12.0 32.0 4.0 20.0 100 96 93 98 100 103 103 103 113 104 102 50 123 75 193 33 214 6 Tlegp6t' 0z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 N = 20028 8331 129V 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9.3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL MARLBORO 4795 3261 4131 4328 4473 1212 1534 1003 664 467 322 827 840 643 749 618 506 591 23.9 39.1 31.9 29.6 27.8 15.6 13.1 10.8 9.4 8.7 8.2 26.0 21.5 20.1 22_6 25.5 27.0 29.1 100.0 68.0 86.2 90.3 93.3 25.3 32.0 20.9 13.8 9.7 6.7 17.2 17.5 13.4 15.6 12.9 10.6 12.3 100 163 133 123 116 65 55 45 39 36 34 109 90 84 94 107 113 121 MARLBORO RED KINGS 1058 700 917 959 988 288 358 240 141 99 70 92 252 174 181 167 123 65 IN THE SOFT PACK 5.3 8.4 7.1 6.5 6.1 3_7 3.1 2.6 2.0 1.8 1.8 2.9 6.5 5.4 5.5 6.9 6.6 3.2 100.0 66.2 86.7 90.6 93.4 27.2 33_8 22.7 13.3 9.4 6.6 8.7 23.8 16.4 17.1 15.8 11.6 6.1 100 159 134 124 116 70 58 49 38 35 34 55 122 103 103 131 124 60 MARLBORO RED KINGS 1037 733 933 975 994 261 304 180 104 62 43 343 174 88 126 78 63 159 IN THE BOX 5.2 8.8 7.2 6.7 6.2 3.4 2.6 1.9 1.5 1.2 1.1 10.8 4.5 2.8 3.8 3.2 3.4 7.8 100.0 70.7 90.0 94.0 95.9 25.2 29.3 17.4 10.0 6.0 4.1 33_1 16.8 8.5 12.2 7.5 6_1 15.3 100 170 139 129 119 65 50 37 28 22 21 208 86 53 73 62 65 151 MARLBORO RED 29 19 24 24 25 6 10 8 5 5 4 3 4 5 8 2 4 3 KINGS 25'S 0.1 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.2 0.1 100.0 65.5 82.8 82.8 86.2 20.7 34.5 27.6 17.2 17.2 13.8 10.3 13.8 17.2 27.6 6.9 13.8 10.3 100 158 128 113 107 53 59 59 49 64 70 65 71 108 166 57 148 102 MARLBORO MENTHOL 59 47 55 56 58 11 12 8 4 3 1 4 17 7 20 4 3 4 KINGS IN THE 0.3 0.6 0.4 0.4 0.4 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.4 0.2 0.6 0.2 0.2 0.2 SOFT PACK (GREEN) 100.0 79.7 93.2 94.9 98_3 18.6 20.3 13.6 6.8 5.1 1.7 6.8 28.8 11.9 33.9 6.8 5.1 6.8 100 192 144 130 122 48 35 29 19 19 9 43 148 74 204 56 54 67 MARLBORO MENTHOL 7 6 6 6 7 1 1 1 1 1 I - I 1 4 KINGS IN THE 0.0 0.1 0.0 0.0 0.0 0.0 0_0 0.0 0.0 0.0 0.0 - 0.0 0.0 0.2 BOX (GREEN) 100.0 85.7 85.7 85.7 100.0 14.3 14.3 14.3 14.3 14.3 14.3 - 14.3 14.3 57.1 100 206 132 117 125 37 24 31 40 53 90 - 89 86 473 MARLBORO 100'S 407 244 307 332 356 112 163 124 100 75 51 33 67 66 51 83 57 47 IN THE SOFT PACK 2.0 2.9 2.4 2_3 2.2 1.4 1.4 1.3 1.4 1.4 1.3 1.0 1_7 2.1 1.5 3.4 3.0 2.3 100.0 60.0 75.4 81.6 87.5 27.5 40.0 30.5 24.6 18.4 12.5 8.1 16.5 16.2 12.5 20.4 14.0 11.5 100 144 117 112 109 71 69 66 70 69 64 51 84 101 76 169 150 114 MARLBORO 100'S 254 172 220 228 237 65 82 58 34 26 17 46 28 24 22 18 31 84 IN THE BOX 1.3 2.1 1.7 1.6 1.5 0.8 0.7 0.6 0.5 0.5 0.4 1.4 0.7 0.8 0.7 0.7 1.7 4.1 100.0 67.7 86.6 89.8 93.3 25.6 32.3 22.8 13.4 10.2 6.7 18.1 11.0 9.4 8.7 7.1 12.2 33.1 100 163 134 123 116 66 55 49 38 38 34 114 57 59 52 59 131 326 O5.ZESVOOZ 0 0
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S S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <--------------------------------------------------------> <---------------------------------- -----> ERS 18-34 18-44 18-49 18-54 35-54 35t 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MARLBORO LIGHTS KINGS 746 507 652 681 695 188 239 149 94 65 51 75 138 126 146 109 91 58 IN THE SOFT PACK 3.7 6.1 5.0 4.7 4.3 2.4 2.0 1.6 1.3 1.2 1.3 2.4 3.5 3.9 4.4 4.5 4.9 2.9 100.0 68.0 87.4 91.3 93.2 25.2 32.0 20.0 12.6 8.7 6.8 10.1 18.5 16.9 19.6 14.6 12.2 7.8 100 163 135 125 116 65 55 43 36 32 35 63 95 106 118 121 131 77 MARLBORO LIGHTS KINGS 509 418 481 489 497 79 91 44 28 20 12 149 73 53 72 39 44 78 IN THE BOX 2.5 5.0 3.7 3.3 3.1 1.0 0.8 0.5 0.4 0.4 0.3 4.7 1.9 1.7 2.2 1.6 2.4 3.8 100.0 82.1 94.5 96.1 97.6 15.5 17.9 8.6 5.5 3.9 2.4 29.3 14.3 10.4 14.1 7.7 8.6 15.3 100 197 146 131 122 40 31 19 16 15 12 184 74 65 85 63 93 151 MARLBORO LIGHTS 16 10 13 14 16 6 6 6 3 2 5 2 3 3 1 - 1 KINGS 25'S 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.2 0.1 0.1 0.1 0.0 - 0.0 100.0 62.5 81.3 87.5 100.0 37.5 37.5 37.5 18.8 12.5 31.3 12.5 18.8 18.8 6.3 - 6.3 100 150 126 120 125 97 64 81 53 46 197 64 117 113 52 - 62 MARLBORO LIGHTS 100'S 436 244 323 354 381 137 192 136 113 82 55 28 55 74 89 81 67 41 IN THE SOFT PACK 2.2' 2.9 2.5 2.4 2.4 1.8 1.6 1.5 1,6 1.5 1.4 0.9 1.4 2.3 2.7 3.3 3.6 2.0 100.0 56.0 74.1 81.2 87.4 31.4 44.0 31.2 25.9 18.8 12.6 6.4 12.6 17.0 20.4 18.6 15.4 9.4 100 135 115 111 109 81 75 67 73 70 64 40 65 106 123 154 164 93 MARLBORO LIGHTS 100'S 237 161 200 210 219 58 76 49 37 27 18 48 30 22 30 32 23 51 IN THE BOX 1.2 1.9 1.5 1.4 1.4 0.7 0.6 0.5 0.5 0.5 0.5 1.5 0.8 0.7 0.9 1.3 1.2 2.5 100.0 67.9 84.4 88.6 92.4 24.5 32.1 20.7 15.6 11.4 7.6 20.3 12.7 9.3 12.7 13.5 9.7 21.5 100 163 130 121 115 63 55 45 44 42 39 127 65 58 76 112 104 212 MARLBORO FULL FLAVOR 2851 1921 2462 2580 2665 744 930 619 389 271 186 522 542 365 409 356 281 362U 14.2 23.1 19.0 17.6 16.6 9.6 8.0 6.7 5.5 5.0 4.7 16.4 13.9 11.4 12.3 14.7 15.0 17.8 100.0 67.4 86.4 90.5 93.5 26.1 32.6 21.7 13.6 9.5 6.5 18.3 19.0 12.8 14.3 12.5 9.9 12.7 100 162 133 124 116 67 56 47 39 35 33 115' 97 80 87 103 106 125 MARLBORO FULL FLAVOR 2785 1868 2401 2518 2600 732 917 610 384 267 185 517 525 357 388 348 278 358 REGULAR 13.9 22.4 18.5 17.2 16.2 9.4 7.8 6,6 5.4 5.0 4.7 16.2 13.4 11.2 11.7 14.4 14.9 17.6 100.0 67.1 86.2 90.4 93.4 26.3 32.9 21.9 13.8 9.6 6.6 18.6 18.9 12.8 13.9 12.5 10.0 12.9 100 161 133 124 116 68 56 47 39 36 34 117 97 80 84 103 107 127 MARLBORO MENTHOL 66 53 61 62 65 12 13 9 5 4 1 5 17 8 21 8 3 4 0.3 0.6 0.5 0.4 0.4 0.2 0.1 0.1 0.1 0.1 0.0 0.2 0.4 0.3 0.6 0.3 0.2 0.2 100.0 80.3 92.4 93.9 98.5 18.2 19.7 13.6 7.6 6.1 1.5 7.6 25.8 12.1 31.8 12.1 4.5 6.1 100 193 143 128 123 47 34 29 21 23 8 48 132 76 192 100 49 60 MARLBORO LIGHTS 1944 1340 1669 1748 1808 468 604 384 275 196 136 305 298 278 340 262 225 229 9.7 16.1 12.9 11.9 11.2 6.0 5.2 4.1 3.9 3.6 3.5 9.6 7.6 8.7 10.2 10.8 12.0 11.3 100.0 68.9 85.9 89.9 93.0 24.1 31.1 19.8 14.1 10.1 7.0 15.7 15.3 14.3 17.5 13.5 11.6 11.8 100 166 133 123 116 62 53 43 40 38 36 99 79 90 106 112 124 116 iZZENOOZ
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MARLBORO KINGS 3461 2440 3081 3204 3280 840 1021 636 380 257 181 672 660 457 557 404 328 368U 17.3 29.3 23.8 21.9 20.4 10.8 8.7 6.8 5.4 4.8 4.6 21.1 16.9 14.3 16.8 16.7 17.5 18.1 100.0 70.5 89.0 92.6 94.8 24.3 29.5 18_4 11.0 7.4 5.2 19.4 19.1 13_2 16.1 11.7 9.5 10.6 100 169 138 127 118 63 51 40 31 28 27 122 98 83 97 97 101 105 MARLBORO KINGS IN 2095 1433 1850 1934 1982 549 662 420 245 161 113 435 426 262 307 245 186 224 THE RED PACK 10.5 17.2 14.3 13.2 12.3 7.1 5.7 4.5 3.5 3.0 2.9 13.7 10.9 8.2 9_2 10.1 9.9 11.0 100.0 68.4 88_3 92.3 94.6 26.2 31.6 20.0 11.7 7.7 5.4 20.8 20.3 12.5 14_7 11.7 8.9 10.7 100 164 136 126 118 68 54 43 33 29 27 131 104 78 88 97 95 105 MARLBORO LIGHTS KINGS 1255 925 1133 1170 1192 267 330 193 122 85 63 224 211 179 218 148 135 136 6.3 11.1 8.7 8.0 7.4 3.4 2.8 2.1 1.7 1.6 1.6 7.0 5.4 5.6 6.6 6.1 7.2 6.7 100.0 73.7 90.3 93.2 95.0 21.3 26.3', 15.4 9.7 6.8 5.0 17.8 16.8 14.3 17.4 11.8 10.8 10.8 100 177 140 128 118 55 45 33 28 25 26 112 86 89 105 98 115 107 MARLBORO 25'S 45 29 37 38 41 12 16 14 8 7 4 8 6 8 11 3 4 4 0.2 0.3 0.3 0.3 0.3 0.2 0.1 0.2 0.1 0.1 0.1 0.3 0.2 0.3 0,3 0.1 0.2 0.2 100.0 64.4 82.2 84.4 91.1 26.7 35.6 31.1 17_8 15.6 8.9 17.8 13.3 17.8 24.4 6.7 8,9 8.9 100 155 127 115 113 69 61 67 50 58 45 112 68 111 147 55 95 88 MARLBORO 100'S 1334 821 1050 1124 1193 372 513 367 284 210 141 155 180 186 192 214 178 223 6.7 9.9 8.1 7.7 7.4 4.8 4.4 3.9 4.0 3.9 3.6 4.9 4.6 5.8 5.8 8.8 9.5 11.0 100.0 61.5 78.7 84.3 89.4 27.9 38.5 27.5 21.3 15.7 10.6 11.6 13.5 13.9 14_4 16.0 13.3 16.7 100 148 122 115 111 72 66 59 60 59 54 73 69 87 87 133 143 165 MARLBORO 100'S REGULAR 661 416 527 560 593 177 245 182 134 101 68 79 95 90 73 101 88 131 3_3 5.0 4.1 3_8 3.7 2.3 2.1 2_0 1_9 1.9 1.7 2.5 2.4 2.8 2.2 4.2 4.7 6.4 100.0 62.9 79.7 84.7 89.7 26.8 37.1 27_5 20.3 15.3 10.3 12.0 14.4 13.6 11.0 15.3 13.3 19.8 100 151 123 116 112 69 63 59 57 57 52 75' 74 85 67 126 143 195 MARLBORO LIGHTS 100'S 673 405 523 564 600 195 268 185 150 109 73 76 85 96 119 113 90 92 3.4 4.9 4.0 3.9 3.7 2.5 2.3 2.0 2.1 2.0 1.9 2.4 2.2 3.0 3.6 4.7 4.8 4.5 100.0 60.2 77.7 83.8 89.2 29.0 39.8 27.5 22.3 16.2 10.8 11.3 12.6 14.3 17.7 16.8 13.4 13.7 100 145 120 115 111 75 68 59 63 60 55 71 65 89 107 139 143 135 TOTAL MAX 24 2 12 14 15 13 22 17 12 10 9 4 4 6 3 2 1 4 0.1 0.0 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.2 0.1 0.1 0.1 0.2 100.0 8.3 50.0 58.3 62.5 54.2 91.7 70.8 50.0 41.7 37.5 16.7 16.7 25.0 12.5 8.3 4.2 16.7 100 20 77 80 78 140 157 153 142 155 191 105 85 156 75 69 45 164 MAX 120'S REGULAR 17 1 8 9 10 9 16 13 9 8 7 3 2 4 2 1 1 4 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.1 0.1 0.0 0.1 0.2 100.0 5.9 47.1 52.9 58.8 52.9 94.1 76.5 52.9 47.1 41.2 17.6 11.8 23.5 11.8 5.9 5.9 23.5 100 14 73 , 72 73 137 161 165 150 175 209 111 60 147 71 49 63 232 ?ZZE9abfiiOZ • •
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S S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MAX 120'S MENTHOL 7 1 4 5 5 4 6 4 3 2 2 1 2 2 1 1 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.0 0.0 0.1 0.0 0.1 0.1 0.0 0.0 100.0 14.3 57.1 71.4 71.4 57.1 85.7 57.1 42.9 28.6 28.6 14.3 28.6 28.6 14.3 14.3 100 34 88 98 89 148 147 123 121 106 145 90 146 179 86 118 TOTAL MERIT 870 375 627 685 739 364 495 357 243 185 131 175 139 94 182 76 105 90 4.3 4.5 4.8 4.7 4.6 4.7 4.2 3.8 3.4 3.4 3.3 5.5 3.6 2.9 5.5 3.1 5.6 4.4 100.0 43.1 72.1 78.7 84.9 41.8 56.9 41.0 27.9 21.3 15.1 20.1 16.0 10.8 20.9 8.7 12.1 10.3 100 104 111 108 106 108 97 88 79 79 77 127 82 68 126 72 129 102 MERIT KINGS REGULAR 227 99 168 181 193 94 128 95 59 46 34 44 36 29 40 28 28 22 IN THE SOFT PACK 1.1 1.2 1.3 1.2 1.2 1.2 1.1 1.0 0.8 0.9 0.9 1.4 0.9 0.9 1.2 1.2 1.5 1.1 100.0 43.6 74.0 79.7 85.0 41.4 56.4 41.9 26.0 20.3 15.0 19.4 15.9 12.8 17.6 12.3 12.3 9.7 100 105 114 109 106 107 97 90 74 75 76 122 81 80 106 102 132 95 MERIT KINGS REGULAR 73 51 64 68 68 17 22 12 9 5 5 29 12 4 12 3 3 9 IN THE BOX 0.4 0.6 0.5 0.5 0.4 0.2 0.2 0.1 0.1 0.1 0.1 0.9 0.3 0.1 0.4 0.1 0.2 0.4 100.0 69.9 87.7 93.2 93.2 23.3 30.1 16.4 12.3 6.8 6.8 39.7 16.4 5.5 16.4 4.1 4.1 12.3 100 168 136 127 116 60 52 35 35 25 35 250 84 34 99 34 44 121 MERIT KINGS MENTHOL 32 16 24 25 27 11 16 11 8 7 5 4 8 5 7 2 2 4 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.1 0.1 0.2 100.0 50.0 75.0 78.1 84.4 34.4 50.0 34.4 25.0 21.9 15.6 12.5 25.0 15.6 21.9 6.3 6.3 12.5 100 120 116 107 105 89 86 74 71 81 79 79 128 98 132 52 67 123 MERIT 100'S REGULAR 201 72 127 146 164 92 129 101 74 55 37 45 29 22 37 19 26 20 1.0 0.9 1.0 1.0 1.0 1.2 1.1 1.1 1.0 1.0 0.9 1.4 0.7 0.7 1.1 0.8 1.4 1.0 100.0 35.8 63.2 72.6 81.6 45.8 64.2 50.2 36.8 27.4 18.4 22.4 14.4 10.9 18.4 9.5 12.9 10.0 100 86 98 99 102 118 110 108 104 102 94 141 74 69 111 78 138 98 MERIT 100'S MENTHOL 52 31 44 45 47 16 21 11 8 7 5 5 11 5 16 3 7 5 0.3 0.4 0.3 0.3 0.3 0.2 0.2 0.1 0.1 0.1 0.1 0.2 0.3 0.2 0.5 0.1 0.4 0.2 100.0 59.6 84.6 86.5 90.4 30.8 40.4 21.2 15.4 13.5 9.6 9.6 21.2 9.6 30.8 5.8 13.5 9.6 100 143 131 118 113 79 69 46 44 50 49 61 108 60 186 48 144 95 MERIT ULTRA LIGHTS 122 48 89 96 103 55 74 53 33 26 19 26 23 13 24 7 14 12 KINGS REGULAR 0.6 0.6 0.7 0.7 0.6 0.7 0.6 0.6 0.5 0.5 0.5 0.8 0.6 0.4 0.7 0.3 0.7 0.6 100.0 39.3 73.0 78.7 84.4 45.1 60.7 43.4 27.0 21.3 15.6 21.3 18.9 10.7 19.7 5.7 11.5 9.8 100 95 113 108 105 116 104 94 77 79 79 134 97 67 119 47 123 97 MERIT ULTRA LIGHTS 22 9 17 18 19 10 13 8 5 4 3 - 5 1 8 - 7 1 KINGS MENTHOL 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.1 O.O 0.2 - 0.4 0.0 100.0 40.9 77.3 81.8 86.4 45.5 59.1 36.4 22.7 18.2 13.6 - 22.7 4.5 36.4 - 31.8 4.5 100 98 119 112 108 117 101 78 64 68 69 - 117 28 219 - 341 45 ezzCsa0QZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > < ------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MERIT ULTRA LIGHTS 111 37 74 83 92 55 74 52 37 28 19 15 10 12 28 13 15 16 100'S REGULAR 0.6 0.4 0.6 0.6 0.6 0.7 0.6 0.6 0.5 0.5 0,5 0.5 0.3 0.4 0.8 0.5 0.8 0.8 100.0 33.3 66.7 74.8 82.9 49.5 66.7 46.8 33.3 25.2 17.1 13.5 9.0 10.8 25.2 11.7 13.5 14.4 100 80 103 102 103 128 114 101 94 94 87 85 46 68 152 97 145 142 MERIT ULTRA LIGHTS 30 12 20 23 26 14 18 14 10 7 4 7 5 3 10 1 3 1 100'S MENTHOL 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.2 0.1 0.1 0.3 0.0 0.2 0.0 100.0 40.0 66.7 76.7 86.7 46.7 60.0 46.7 33,3 23.3 13.3 23.3 16.7 10.0 33.3 3.3 10.0 3.3 100 96 103 105 108 121 103 101 94 87 68 147 85 63 201 28 107 33 MERIT PARENT 585 269 427 465 499 230 316 230 158 120 86 127 96 65 112 55 66 60 2.9 3.2 3.3 3.2 3.1 3.0 2.7 2.5 2.2 2.2 2.2 4.0 2.5 2.0 3.4 2.3 3.5 2.9 100.0 46.0 73.0 79.5 85.3 39.3 54.0 39.3 27.0 20.5 14.7 21.7 16.4 11.1 19.1 9.4 11.3 10.3 100 111 113 109 106 102 92 85 76 76 75 137 84 70 115 78 121 101 MERIT PARENT KINGS 332 166 256 274 288 122 166 118 76 58 44 77 56 38 59 33 33 35 1.7 2.0 2.0 1.9 1.8 1.6 1.4 1.3 1.1 1.1 1.1 2.4 1.4 1.2 1.8 1.4 1.8 1.7 100.0 50.0 77.1 82.5 86.7 36.7 50.0 35.5 22.9 17.5 13.3 23.2 16.9 11.4 17.8 9.9 9.9 10.5 100 120 119 113 108 95 86 77 65 65 67 146 86 72 107 82 106 104 MERIT PARENT 100'S 253 103 171 191 211 108 150 112 82 62 42 50 40 27 53 22 33 25 1.3 1.2 1.3 1.3 1.3 1.4 1.3 1.2 1.2 1.2 1.1 1.6 1.0 0.8 1.6 0.9 1.8 1.2 100.0 40.7 67.6 75.5 83.4 42.7 59.3 44.3 32.4 24.5 16.6 19.8 15.8 10.7 20.9 8.7 13.0 9.9 100 98 104 103 104 110 102 95 92 91 84 124 81 67 126 72 140 97 MERIT PARENT 501 222 359 395 425 203 279 208 142 106 76 118 77 55 89 50 57 51 NON-MENTHOL 2.5 2.7 2.8 2.7 2.6 2.6 2.4 2.2 2.0 2.0 1.9 3.7 2.0 1.7 2.7 2.1 3.0 2.5 100.0 44.3 71.7 78.8 84.8 40.5 55.7 41.5 28.3 21.2 15.2 23.6 15.4 11.0 17.8 10.0 11.4 10.2 100 107 111 108 106 105 95 89 80 79 77 148 79 69 107 83 122 100 MERIT PARENT MENTHOL 84 47 68 70 74 27 37 22 16 14 10 9 19 10 23 5 9 9 0.4 0.6 0.5 0.5 0.5 0.3 0.3 0.2 0.2 0.3 0.3 0.3 0.5 0.3 0.7 0.2 0.5 0.4 100.0 56.0 81.0 83.3 88.1 32.1 44.0 26.2 19.0 16.7 11.9 10.7 22.6 11.9 27.4 6.0 10.7 10.7 100 135 125 114 110 83 75 56 54 62 60 67 116 75 165 49 115 105 MERIT KINGS 476 223 362 388 410 187 253 179 114 88 66 103 84 52 91 40 54 48 2.4 2.7 2.8 2.6 2.5 2.4 2.2 1.9 1.6 1.6 1.7 3.2 2.2 1.6 2.7 1.7 2.9 2.4 100.0 46.8 76.1 81.5 86.1 39.3 53.2 37.6 23.9 18.5 13.9 21.6 17.6 10.9 19.1 8.4 11.3 10.1 100 113 118 111 107 101 91 81 68 69 70 136 90 68 115 70 121 99 MERIT KINGS REGULAR 300 150 232 249 261 111 150 107 68 51 39 73 48 33 52 31 31 31 1.5 1.8 1.8 1.7 1.6 1.4 1.3 1.2 1.0 0.9 1.0 2.3 1.2 1.0 1.6 1.3 1.7 1.5 100.0 50.0 77.3 83.0 87.0 37.0 50.0 35.7 22.7 17.0 13.0 24.3 16.0 11.0 17.3 10.3 10.3 10.3 100 120 120 114 108 96 86 77 64 63 66 153 82 69 105 86 111 102 tZZEC06tOZ 0
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• S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MERIT 100'S 394 152 265 297 329 177 242 178 129 97 65 72 55 42 91 36 51 42 2.0 1.8 2.0 2.0 2.0 2.3 2.1 1,9 1.8 1.8 1.6 2.3 1.4 1.3 2.7 1.5 2.7 2_1 100.0 38.6 67.3 75.4 83.5 44.9 61.4 45.2 32.7 24.6 16_5 18.3 14.0 10.7 23.1 9.1 12.9 10.7 100 93 104 103 104 116 105 97 93 92 84 115 72 67 139 76 139 105 MERIT ULTRA LIGHTS 285 106 200 220 240 134 179 127 85 65 45 48 43 29 70 21 39 30 1.4 1.3 1.5 1.5 1.5 1.7 1.5 1.4 1.2 1.2 1.1 1.5 1.1 0.9 2.1 0.9 2.1 1.5 100.0 37.2 70.2 77.2 84.2 47.0 62.8 44.6 29.8 22.8 15.8 16.8 15.1 10.2 24.6 7.4 13.7 10.5 100 89 108 106 105 121 108 96 84 85 80 106 77 64 148 61 146 104 MERIT ULTRA LIGHTS 144 57 106 114 122 65 87 61 38 30 22 26 28 14 32 7 21 13 KINGS 0.7 0.7 0.8 0.8 0.8 0.8 0.7 0.7 0.5 0.6 0.6 0.8 0.7 0.4 1.0 0.3 1.1 0.6 100.0 39.6 73.6 79.2 84.7 45.1 60.4 42.4 26.4 20.8 15.3 18.1 19.4 9.7 22.2 4.9 14.6 9.0 100 95 114 108 105 117 103 91 75 77 78 114 100 61 134 40 156 89 MERIT ULTRA LIGHTS 141 49 94 106 118 69 92 66 47 35 23 22 15 15 38 14 18 17 100'S 0.7 0.6 0.7 0.7 0.7 0.9 0.8 0.7 0.7 0.7 0.6 0.7 0.4 0.5 1.1 0.6 1.0 0.8 100.0 34_8 66.7 75.2 83.7 48.9 65.2 46.8 33.3 24.8 16.3 15.6 10.6 10.6 27.0 9.9 12.8 12.1 100 84 103 103 104 126 112 101 94 92 83 98 55 67 163 82 137 119 MERIT ULTRA LIGHTS 233 85 163 179 195 110 148 105 70 54 38 41 33 25 52 20 29 28 NON-MENTHOL 1.2 1.0 1.3 1.2 1.2 1.4 1.3 1.1 1.0 1.0 1.0 1.3 0.8 0.8 1.6 0.8 1.5 1.4 100.0 36.5 70.0 76.8 83.7 47.2 63.5 45.1 30.0 23.2 16.3 17.6 14.2 10.7 22.3 8.6 12.4 12.0 100 88 108 105 104 122 109 97 85 86 83 111 73 67 135 71 133 118 MERIT ULTRA LIGHTS 52 21 37 41 45 24 31 22 15 11 7 7 10 4 18 1 10 2 MENTHOL 0.3 0.3 0.3 0.3 0.3 0_3 0.3 0.2 0.2 0.2 0.2 0.2 0.3 0.1 0.5 0.0 0.5 0.1 100_0 40.4 71.2 78.8 86.5 46.2 59.6 42.3 28.8 21.2 13.5 13,5 19.2 7.7 34.6 1.9 19.2 3.8 100 97 110 108 108 119 102 91 82 79 68 85 99 48 209 16 206 38 MERIT NON-MENTHOL 734 307 522 574 620 313 427 313 212 160 114 159 110 80 141 70 86 79 3.7 3.7 4.0 3.9 3.9 4.0 3.7 3.4 3.0 3.0 2.9 5.0 2.8 2.5 4_2 2.9 4.6 3.9 100.0 41.8 71.1 78.2 84.5 42.6 58.2 42.6 28.9 21.8 15.5 21.7 15.0 10.9 19.2 9.5 11.7 10.8 100 101 110 107 105 110 100 92 82 81 79 136 77 68 116 79 125 106 MERIT MENTHOL 136 68 105 111 119 51 68 44 31 25 17 16 29 14 41 6 19 11 0.7 0.8 0.8 0.8 0.7 0.7 0.6 0.5 0.4 0.5 0.4 0.5 0_7 0.4 1.2 0.2 1.0 0.5 100.0 50.0 77.2 81.6 87.5 37.5 50.0 32.4 22.8 18.4 12.5 11.8 21.3 10.3 30.1 4.4 14.0 8.1 100 120 119 112 109 97 86 70 65 68 64 74 109 64 182 37 150 80 TOTAL MORE 286 37 105 147 180 143 249 219 181 139 106 36 43 35 41 49 36 44 1.4 0.4 0_8 1.0 1.1 1.8 2.1 2.4 2.6 2.6 2.7 1.1 1.1 1.1 1.2 2.0 1.9 2.2 100.0 12.9 36.7 51.4 62.9 50.0 87_1 76.6 63.3 48.6 37.1 12.6 15.0 12.2 14.3 17.1 12.6 15.4 100 31 57 70 78 129 149 165 179 181 188 79 77 77 86 142 135 151 SzZespE7toz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MORE 120'S REGULAR 116 9 34 49 69 60 107 96 82 67 47 16 13 11 16 17 18 24 0.6 0.1 0.3 0.3 0.4 0.8 0.9 1.0 1.2 1.2 1.2 0.5 0.3 0.3 0.5 0.7 1.0 1.2 100.0 7.8 29.3 42.2 59.5 51.7 92.2 82.8 70.7 57.8 40.5 13.8 11.2 9.5 13.8 14.7 15.5 20.7 100 19 45 58 74 134 158 178 200 215 206 87 57 59 83 121 166 204 MORE 120'S MENTHOL 95 14 42 56 63 49 81 68 53 39 32 9 13 15 19 19 9 10 0.5 0.2 0.3 0.4 0.4 0.6 0.7 0.7 0.7 0.7 0.8 0.3 0.3 0.5 0.6 0.8 0.5 0.5 100.0 14.7 44.2 58.9 66.3 51.6 85.3 71.6 55.8 41.1 33.7 9.5 13.7 15.8 20.0 20.0 9.5 10.5 100 35 68 81 83 133 146 154 158 153 171 60 70 99 121 166 101 104 MORE LIGHTS 100'S 45 6 15 21 26 20 39 36 30 24 19 5 12 5 4 8 6 5 REGULAR 0.2 0.1 0.1 0.1 0.2 0.3 0.3 0.4 0.4 0.4 0.5 0.2 0.3 0.2 0.1 0.3 0.3 0.2 100.0 13.3 33.3 46.7 57.8 44.4 86.7 80.0 66.7 53.3 42.2 11.1 26.7 11.1 8.9 17.8 13.3 11.1 100 32 52 64 72 115 148 172 189 198 215 70 137 70 54 147 143 109 MORE LIGHTS 100'S 30 8 14 21 22 14 22 19 16 9 8 6 5 4 2 5 3 5 MENTHOL 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.2 0.2 0.2 100.0 26.7 46.7 70.0 73.3 46.7 73.3 63.3 53.3 30.0 26.7 20.0 16.7 13.3 6.7 16.7 10.0 16.7 100 64 72 96 91 121 126 137 151 112 135 126 85 83 40 138 107 164 MORE 100'S 75 14 29 42 48 34 61 55 46 33 27 11 17 9 6 13 9 10 0.4 0.2 0.2 0.3 0.3 0.4 0.5 0.6 0.7 0.6 0.7 0.3 0.4 0.3 0.2 0.5 0.5 0.5 100.0 18.7 38.7 56.0 64.0 45.3 81.3 73.3 61.3 44.0 36.0 14.7 22.7 12.0 8.0 17.3 12.0 13.3 100 45 60 77 80 117 139 158 174 164 183 92 116 75 48 143 128 131 MORE 120'S 211 23 76 105 132 109 188 164 135 106' 79 25 26 26 35 36 27 34 1.1 0.3 0.6 0.7 0.8 1.4 1.6 1.8 1.9 2.0 2.0 0.8 0.7 0.8 1.1 1.5 1.4 1.7 100.0 10.9 36.0 49.8 62.6 51.7 89.1 77.7 64.0 50.2 37.4 11.8 12.3 12.3 16.6 17.1 12.8 16.1 100 26 56 68 78 133 153 168 181 187 190 75 63 77 100 141 137 159 MORE NON-MENTHOL 161 15 49 70 95 80 146 132 112 91 66 21 25 16 20 25 24 29 0.8 0.2 0.4 0.5 0.6 1.0 1.2 1.4 1.6 1.7 1.7 0.7 0.6 0.5 0.6 1.0 1.3 1.4 100.0 9.3 30.4 43.5 59.0 49.7 90.7 82.0 69.6 56.5 41.0 13.0 15.5 9.9 12.4 15.5 14.9 18.0 100 22 47 59 73 128 155 177 197 210 208 82 80 62 75 129 160 177 MORE MENTHOL 125 22 56 77 85 63 103 87 69 48 40 15 18 19 21 24 12 15 0.6 0.3 0.4 0.5 0.5 0.8 0.9 0.9 1.0 0.9 1.0 0.5 0.5 0.6 0.6 1.0 0.6 0.7 100.0 17.6 44.8 61.6 68.0 50.4 82.4 69.6 55.2 38.4 32.0 12.0 14.4 15.2 16.8 19.2 9.6 12.0 100 42 69 84 85 130 141 150 156 143 163 76 74 95 101 159 103 118 TOTAL MULTIFILTER 3 1 1 2 3 2 2 2 2 1 - - - 1 2 0.0 0.0 O.Q 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - - 0.0 0.1 100.0 33.3 33.3 66.7 100.0 66.7 66.7 66.7 66.7 33.3 - - - 33.3 66.7 100 80 52 91 125 172 114 144 189 124 - - - 209 714 9ZGE9Qt1itOZ • v
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• 1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MULTIFILTER REGULAR 3 1 1 2 3 2 2 2 2 1 - - - 1 - - 2 0.0 0.0 0.0 0.0 0_0 0.0 0.0 0.0 0.0 0.0 - - - 0.0 - - 0.1 100.0 33.3 33.3 66.7 100.0 66.7 66.7 66.7 66.7 33.3 - - - 33.3 - - 66.7 100 80 52 91 125 172 114 144 189 124 - - - 209 - - 714 TOTAL NEWPORT 824 694 782 800 809 115 130 73 42 24 15 292 216 95 158 21 8 31 4.1 8.3 6.0 5.5 5.0 1.5 1_1 0.8 0.6 0.4 0.4 9.2 5.5 3.0 4.8 0.9 0.4 1.5 100.0 84.2 94.9 97.1 98.2 14.0 15.8 8.9 5.1 2.9 1.8 35.4 26.2 11.5 19.2 2.5 1.0 3.8 100 202 147 133 122 36 27 19 14 11 9 223 134 72 116 21 10 37 NEWPORT KINGS 298 256 284 288 290 34 42 22 14 10 8 50 107 55 60 10 1 14 IN THE SOFT PACK 1_5 3.1 2.2 2.0 1.8 0_4 0.4 0.2 0.2 0.2 0.2 1.6 2.7 1.7 1.8 0.4 0.1 0.7 100.0 85.9 95.3 96.6 97.3 11.4 14.1 7.4 4.7 3.4 2.7 16.8 35.9 18.5 20.1 3.4 0.3 4.7 100 207 147 132 121 29 24 16 13 12 14 106 184 116 121 28 4 46 NEWPORT KINGS 206 186 203 205 206 20 20 10 3 1 - 115 36 13 27 3 3 8 IN THE BOX 1.0 2.2 1.6 1.4 1.3 0.3 0.2 0.1 0.0 0.0 - 3.6 0.9 0.4 0.8 0.1 0.2 0.4 100.0 90_3 98.5 99.5 100.0 9.7 9.7 4.9 1.5 0.5 - 55.8 17.5 6.3 13.1 1.5 1.5 3.9 100 217 152 136 125 25 17 10 4 2 - 351 90 39 79 12 16 38 NEWPORT KINGS 25'S 6 5 5 5 6 1 1 1 1 1 - - 2 2 2 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - 0.1 0.1 0.1 100.0 83.3 83_3 83.3 100.0 16.7 16.7 16.7 16.7 16.7 - - 33.3 33.3 33.3 100 200 129 114 125 43 29 36 47 62 - - 171 209 201 NEWPORT 100'S 104 84 94 100 102 18 20 16 10 4 2 18 35 13 27 5 2 4 IN THE SOFT PACK 0.5 1.0 0.7 0.7 0.6 0.2 0.2 0.2 0.1 0.1 0.1 0.6 0_9 0.4 0.8 0.2 0.1 0.2 100.0 80.8 90.4 96.2 98.1 17.3 19.2 15.4 9.6 3.8 1.9 17.3 33.7 12.5 26.0 4.8 1.9 3.8 100 194 140 132 122 45 33 33 27 14 10 109 173 78 157 40 21 38 NEWPORT 100'S 68 61 67 68 68 7 7 2 1 - - 40 8 3 11 - 1 4 IN THE BOX 0.3 0.7 0.5 0.5 0.4 0.1 0.1 0.0 0.0 - - 1.3 0.2 0.1 0.3 - 0.1 0.2 100.0 89.7 98.5 100.0 100.0 10.3 10.3 2.9 1.5 - - 58.8 11.8 4.4 16.2 - 1.5 5.9 100 216 152 137 125 27 18 6 4 - - 370 60 28 98 - 16 58 NEWPORT 100'S 25'S 3 1 2 2 3 2 2 1 1 1 - - 2 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - 0.1 0.0 100.0 33.3 66.7 66.7 100.0 66_7 66.7 33.3 33.3 33.3 - - 66.7 33.3 100 80 103 91 125 172 114 72 94 124 - - 342 209 NEWPORT LIGHTS KINGS 52 38 50 51 51 13 14 7 2 1 1 13 11 8 19 1 IN THE SOFT PACK 0.3 0.5 0.4 0.3 0.3 0.2 0.1 0.1 0.0 0.0 0.0 0.4 0.3 0.3 0.6 0.0 100.0 73.1 96.2 98.1 98.1 25.0 26.9 13.5 3.8 1.9 1.9 25.0 21.2 15.4 36.5 1.9 100 176 149 134 122 65 46 29 11 7 10 157 108 96 220 16 ZzU904toz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS SMOK < -------------------------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ NEWPORT LIGHTS KINGS 43 30 38 39 40 10 13 8 5 4 3 IN THE BOX 0.2 0.4 0.3 0.3 0.2 0.1 0,1 0.1 0.1 0.1 0.1 100.0 69.8 88.4 90.7 93.0 23.3 30.2 18.6 11.6 9.3 7.0 100 168 137 124 116 60 52 40 33 35 35 NEWPORT LIGHTS 100'S 30 22 27 28 29 7 8 3 3 2 1 IN THE SOFT PACK 0.1 0.3 0.2 0.2 0.2 0.1 0.1 0.0 0.0 0.0 0.0 100.0 73.3 90.0 93.3 96.7 23.3 26.7 10.0 10.0 6.7 3.3 100 176 139 128 120 60 46 22 28 25 17 NEWPORT LIGHTS 100'S 9 7 8 9 9 2 2 2 1 IN THE BOX 0.0 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 100.0 77.8 88.9 100.0 100.0 22.2 22.2 22.2 11.1 100 187 137 137 125 57 38 48 31 NEWPORT SLIM 5 4 4 5 5 1 1 1 1 - LIGHTS 100'S 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 80.0 80.0 100.0 100.0 20.0 20.0 20.0 20.0 100 192 124 137 125 52 34 43 57 - NEWPORT FULL FLAVOR 685 593 655 668 675 82 92 52 30 17 10 MENTHOL 3_4 7.1 5.1 4.6 4.2 1.1 0.8 0.6 0.4 0.3 0.3 100.0 86.6 95_6 97.5 98.5 12.0 13.4 7.6 4.4 2.5 1.5 100 208 148 133 123 31 23 16 12 9 7 NEWPORT FULL FLAVOR 504 442 487 493 496 54 62 32 17 11 8 KINGS 2.5 5.3 3.8 3.4 3.1 0.7 0.5 0.3 0.2 0.2 0.2 100.0 87.7 96.6 97.8 98.4 10.7 12.3 6.3 3,4 2.2 1.6 100 211 149 134 123 28 21 14 10 8 8 NEWPORT KINGS MENTHOL 605 515 580 588 593 78 90 48 25 17 12 3.0 6.2 4.5 4.0 3.7 1.0 Q.8 0.5 0.4 0.3 0.3 100.0 85.1 95.9 97.2 98.0 12.9 14.9 7.9 4.1 2.8 2.0 100 205 148 133 122 33 25 17 12 10 10 NEWPORT FULL FLAVOR 172 145 161 168 170 25 27 18 11 4 2 100'S 0.9 1.7 1.2 1.1 1.1 0.3 0.2 0.2 0.2 0.1 0.1 100.0 84.3 93.6 97.7 98.8 14.5 15.7 10.5 6.4 2.3 1.2 100 203 145 134 123 38 27 23 18 9 6 NEWPORT 100'S 219 179 202 212 216 37 40 25 17 7 3 1.1 2.1 1.6 1.4 1.3 0.5 0.3 0.3 0.2 0.1 0.1 100.0 81.7 92.2 96.8 98.6 16.9 18.3 11.4 7.8 3.2 1.4 BZZE9Q6tr4Z 100 196 143 132 123 44 31 25 22 12 7 0 TABLE 01 (continued) PHILIP MORRIS SALES SECTIONS < --------------------------------------- 1 2 3 4 34 7 - 2 1.1 0.2 - 0.1 79.1 19.3 - 4.7 498 83 - 28 11 6 - 10 0.3 0.2 - 0.3 36.7 20.0 - 33.3 231 103 - 201 7 1 - - 0.2 0.0 - - 77.8 11-1 - - 490 57 - - 4 1 - 0.1 0.0 - 80.0 20.0 - 504 103 - 223 190 87 127 7.0 4.9 2.7 3.8 32.6 27.7 12.7 18.5 205 142 79 112 165 143 68 87 5.2 3.7 2.1 2.6 32.7 28.4 13.5 17.3 206 145 84 104 212 163 78 110 6.7 4.2 2.4 3.3 35.0 26.9 12.9 18.2 221 138 81 110 58 43 16 38 1.8 1.1 0.5 1.1 33.7 25.0 9,3 22.1 212 128 58 133 80 53 17 48 2.5 1.4 0.5 1.4 36.5 24.2 7.8 21.9 230 124 49 132 5 6 7 1 1 1 0.0 0.1 0.0 3.3 3.3 3.3 28 36 33 1 - - 0.0 - - 11.1 - - 92 - 18 7 30 0.7 0.4 1.5 2.6 1.0 4.4 22 11 43 13 4 22 0.5 0.2 1.1 2.6 0.8 4.4 21 8 43 14 4 22 0.6 0.2 1.1 2.3 0.7 3.6 19 7 36 5 3 8 0.2 0.2 0.4 2.9 1.7 4.7 24 19 46 7 4 9 0.3 0.2 0.4 3.2 1.8 4.1 26 20 40
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• • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 NEWPORT LIGHTS NEWPORT LIGHTS KINGS NEWPORT LIGHTS 100'S NEWPORT MENTHOL TOTAL NOW NOW KINGS REGULAR IN THE SOFT PACK NOW KING$ REGULAR IN THE BOX NOW KINGS MENTHOL IN THE SOFT PACK NOW 100'S REGULAR IN THE SOFT PACK TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 139 101 127 132 134 33 38 21 12 7 5 69 26 8 31 3 1 1 0.7 1_2 1.0 0.9 0.8 0.4 0_3 0.2 0,2 0.1 0.1 2.2 0.7 0.3 0.9 0.1 0.1 0.0 100.0 72.7 91.4 95.0 96.4 23.7 27.3 15.1 8.6 5.0 3.6 49.6 18.7 5.8 22.3 2.2 0.7 0.7 100 175 141 130 120 61 47 33 24 19 18 312 96 36 135 18 8 7 95 68 88 90 91 23 27 15 7 5 4 47 18 8 21 1 0.5 0.8 0.7 0.6 0.6 0.3 0.2 0.2 0.1 0.1 0.1 1.5 0.5 0.3 0.6 0.0 100.0 71.6 92.6 94.7 95.8 24.2 28.4 15.8 7_4 5.3 4.2 49.5 18.9 8.4 22.1 1.1 100 172 143 130 119 63 49 34 21 20 21 311 97 53 133 9 39 29 35 37 38 9 10 5 4 2 1 18 7 - 10 2 1 1 0.2 0.3 0.3 0.3 0.2 0.1 0,1 0.1 0.1 0.0 0.0 0.6 0.2 - 0.3 0.1 0.1 0.0 100.0 74.4 89.7 94.9 97.4 23.1 25,6 12.8 10.3 5.1 2.6 46.2 17.9 - 25.6 5.1 2.6 2.6 100 179 139 130 121 60 44 28 29 19 13 290 92 - 155 42 27 25 824 694 782 800 809 115 130 73 42 24 15 292 216 95 158 21 8 31U 4_1 8.3 6.0 5.5 5.0 1.5 1.1 0.8 0.6 0.4 0.4 9.2 5.5 3.0 4.8 0.9 0.4 1.5 100.0 84.2 94.9 97.1 98.2 14.0 15.8 8.9 5.1 2.9 1.8 35.4 26.2 11.5 19.2 2.5 1.0 3.8 100 202 147 133 122 36 27 19 14 11 9 223 134 72 116 21 10 37 218 47 103 119 138 91 171 145 115 99 80 30 43 33 48 18 23 22 1.1 0_6 0.8 0.8 0.9 1.2 1.5 1.6 1.6 1.8 2_0 0.9 1.1 1.0 1.4 0.7 1.2 1.1 100.0 21.6 47.2 54.6 63.3 41.7 78.4 66.5 52.8 45.4 36_7 13.8 19.7 15.1 22.0 8.3 10.6 10.1 100 52 73 75 79 108 134 143 149 169 186 87 101 95 133 68 113 99 40 4 16 19 22 18 36 30 24 21 18 8 6 5 9 1 5 6 0.2 0.0 0.1 0.1 0.1 0.2 0.3 0.3 0.3 0.4 0.5 0.3 0.2 0.2 0.3 0.0 0.3 0.3 100.0 10.0 40.0 47.5 55.0 45.0 90.0 75.0 60.0 52.5 45.0 20.0 15.0 12.5 22.5 2.5 12.5 15.0 100 24 62 65 68 116 154 162 170 195 229 126 77 78 136 21 134 148 I - 1 1 1 1 1 - 1 0.0 - 0.0 0.0 0.0 0.0 0_0 0.0 100.0 - 100.0 100.0 100.0 100.0 100_0 100.0 100 - 155 137 125 258 171 985 1 1 2 6 9 9 7 9 7 5 2 2 2 2 5 1 - 1 0.1 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 0.2 0.0 - 0.0 100.0 18.2 54.5 81.8 81.8 63.6 81.8 63.6 45.5 18.2 18.2 18.2 18.2 45.5 9.1 - 9.1 100 44 84 112 102 164 140 137 129 68 92 114 93 274 75 - 90 99 21 42 48 61 40 78 71 57 51 38 14 20 16 18 9 12 10 0.5 0.3 0.3 0.3 0.4 0.5 0.7 0.8 0.8 0.9 1.0 0,4 0.5 0.5 0.5 0.4 0.6 0.5 100.0 21.2 42.4 48.5 61.6 40.4 78.8 71.7 57.6 51.5 38.4 14,1 20.2 16.2 18.2 9.1 12.1 10.1 100 51 66 66 77 104 135 155 163 192 195 89 104 101 110 75 130 99 flZZ£20l,i'I70Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 NOW 100'S REGULAR 3 3 3 3 3 - - - - - - 1 I I IN THE BOX 0.0 0.0 0.0 0.0 0.0 - - - - - - 0.0 0.0 0.0 100.0 100.0 100.0 100.0 100.0 - - - - - - 33.3 33.3 33.3 100 240 155 137 125 - - - - - - 210 201 276 NOW 100'S MENTHOL 63 16 34 38 41 25 47 37 29 25 22 4 15 12 15 6 6 4 IN THE SOFT PACK 0_3 0.2 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.5 0.6 0.1 0.4 0.4 0.5 0.2 0.3 0.2 100.0 25.4 54.0 60.3 65.1 39.7 74.6 58.7 46.0 39.7 34.9 6.3 23.8 19.0 23,8 9.5 9.5 6.3 100 61 83 82 81 102 128 127 130 148 177 40 122 119 144 79 102 63 NOW 100'S MENTHOL 1 1 1 1 1 - - - - - - 1 IN THE BOX 0.0 0.0 0.0 0_0 0.0 - - - - - - 0.0 100.0 100.0 100.0 100.0 100.0 - - - - - - 100.0 100 240 155 137 125 - - - - - - 629 NOW KINGS 52 6 23 29 32 26 46 37 29 23 20 10 8 5 14 2 5 8 0.3 0.1 0.2 0.2 0.2 0.3 0.4 0.4 0.4 0.4 0.5 0.3 0.2 0.2 0.4 0.1 9.3 0.4 100.0 11.5 44.2 55.8 61.5 50_0 88.5 71.2 55.8 44.2 38.5 19.2 15.4 9.6 26.9 3.8 9.6 15.4 100 28 68 76 77 129 151 153 158 165 195 121 79 60 162 32 103 151 NOW KINGS REGULAR 41 4 17 20 23 19 37 30 24 21 18 8 6 5 9 1 5 7 0_2 0_0 0.1 0.1 0.1 0.2 0.3 0.3 0.3 0.4 0.5 0.3 0.2 0.2 0.3 0.0 0.3 0.3 100_0 9.8 41.5 48.8 56.1 46.3 90.2 73.2 58.5 51.2 43.9 19.5 14.6 12.2 22.0 2.4 12.2 17.1 100 23 64 67 70 120 155 158 166 191 223 123 75 76 132 20 131 168 NOW KINGS MENTHOL 11 2 6 9 9 7 9 7 5 2 2 2 2 - 5 I - 1 0.1 0.0 0.0 0.1 0.1 0_1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 - 0.2 0.0 - 0.0 100.0 18_2 54.5 81.8 81.8 63.6 81.8 63.6 45.5 18.2 18.2 18.2 18.2 - 45_5 9_1 - 9.1 100 44 84 112 102 164 140 137 129 68 92 114 93 - 274 75 - 90 NOW 100'$ 166 41 80 90 106 65 125 108 86 76 60 20 35 28 34 16 18 14 0.8 0.5 0.6 0.6 0.7 0.8 1.1 1.2 1_2 1.4 1.5 0.6 0.9 0.9 1_0 0.7 1.0 0.7 100.0 24.7 48.2 54.2 63.9 39.2 75.3 65.1 51.8 45.8 36.1 12.0 21.1 16.9 20.5 9.6 10.8 8.4 100 59 74 74 80 101 129 140 147 170 184 76 108 106 124 80 116 83 NOW 100'S REGULAR 102 24 45 51 64 40 78 71 57 51 38 15 20 16 19 10 12 10 0.5 0.3 0.3 0.3 0.4 0.5 0.7 0.8 0.8 0.9 1.0 0.5 0.5 0.5 0.6 0.4 0,6 0.5 100.0 23.5 44.1 50.0 62.7 39.2 76.5 69.6 55.9 50.0 37.3 14.7 19.6 15.7 18,6 9.8 11.8 9.8 100 57 68 68 78 101 131 150 158 186 189 93 101 98 112 81 126 97 NOW 100'S MENTHOL 64 17 35 39 42 25 47 37 29 25 22 5 15 12 15 6 6 4 0.3 0.2 0.3 0.3 0.3 0.3 0.4 0.4 0_4 0.5 0.6 0.2 0,4 0.4 0.5 0.2 0.3 0.2 100.0 26.6 54.7 60.9 65.6 39.1 73.4 57.8 45.3 39.1 34.4 7.8 23.4 18.8 23.4 9.4 9.4 6.3 O 100 64 85 83 82 101 126 125 128 , 145 175 49 120 117 141 78 100 62 CZEC06ti0z • • •
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a S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 NOW NON-MENTHOL 143 28 62 71 87 59 115 101 81 72 56 23 26 21 28 11 17 17 0.7 0.3 0.5 0.5 0.5 0.8 1.0 1.1 1.1 1.3 1.4 0.7 0.7 0.7 0.8 0.5 0.9 0.8 100_0 19.6 43.4 49.7 60.8 41.3 80.4 70.6 56.6 50.3 39.2 16.1 18.2 14.7 19_6 7.7 11.9 11.9 100 47 67 68 76 107 138 152 160 187 199 101 93 92 118 64 127 117 NOW MENTHOL 75 19 41 48 51 32 56 44 34 27 24 7 17 12 20 7 6 5 0.4 0.2 0.3 0.3 0.3 0.4 0.5 0.5 0.5 0.5 0.6 0.2 0.4 0.4 0.6 0.3 0.3 0,2 100.0 25.3 54.7 64.0 68.0 42.7 74.7 58.7 45.3 36.0 32_0 9.3 22.7 16.0 26_7 9.3 8.0 6.7 100 61 84 88 85 110 128 126 128 134 163 59 116 100 161 77 86 66 TOTAL OLD GOLD 76 22 51 59 64 42 54 37 25 17 12 26 3 3 29 2 12 1 0,4 0.3 0.4 0.4 0.4 0.5 0.5 0_4 0.4 0.3 0.3 0.8 0.1 0.1 0.9 0.1 0.6 0.0 100.0 28.9 67.1 77.6 84.2 55,3 71.1 48.7 32.9 22.4 15.8 34.2 3.9 3.9 38.2 2.6 15.8 1.3 100 70 104 106 105 143 122 105 93 83 80 215 20 25 230 22 169 13 OLD GOLD FILTER KINGS 42 9 27 32 35 26 33 23 15 10 7 14 2 2 14 2 7 1 0.2 0.1 0.2 0.2 0.2 0.3 0.3 0.2 0.2 0.2 0.2 0.4 0.1 0.1 0.4 0.1 0.4 0.0 100.0 21.4 64.3 76.2 83.3 61.9 78.6 54.8 35.7 23.8 16.7 33,3 4.8 4.8 33.3 4.8 16.7 2.4 100 52 99 104 104 160 135 118 101 89 85 210 24 30 201 39 178 23 OLD GOLD 100'S 17 4 8 11 13 9 13 11 9 6 4 9 - 1 5 2 0.1 0.0 0_1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0_1 0.3 - 0.0 0.2 0.1 100.0 23.5 47.1 64.7 76.5 52_9 76.5 64.7 52.9 35.3 23.5 52.9 - 5.9 29.4 11.8 100 57 73 88 95 137 131 139 150 131 120 333 - 37 177 126 OLD GOLD LIGHTS KINGS 14 7 13 13 13 6 7 3 1 1 1 3 1 8 - 2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.1 0_0 0.2 - 0.1 100.0 50.0 92.9 92.9 92.9 42.9 50.0 21.4 7.1 7.1 7.1 21.4 7.1 57.1 - 14.3 100 120 144 127 116 111 86 46 20 27 36 135' 37 345 - 153 OLD GOLD LIGHTS 100'S 3 2 3 3 3 1 1 2 - 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 - 0.1 100.0 66.7 100.0 100.0 100.0 33.3 33.3 66.7 - 33.3 100 160 155 137 125 86 57 402 - 357 TOTAL PALL MALL 575 21 121 223 307 286 554 530 454 352 268 75 155 86 90 57 50 58 2.9 0.3 0.9 1.5 1.9 3.7 4.7 5.7 6.4 6.5 6.8 2.4 4.0 2.7 2.7 2.4 2_7 2.9 100.0 3.7 21.0 38.8 53.4 49.7 96.3 92.2 79.0 61.2 46.6 13.0 27.0 15.0 15.7 9.9 8.7 10.1 100 9 33 53 66 128 165 199 224 228 237 82 138 94 94 82 93 99 PALL MALL NON-FILTER 384 15 84 151 203 188 369 351 300 233 181 51 107 48 62 38 32 43 1.9 0.2 0.6 1.0 1.3 2.4 3.2 3_8 4.2 4.3 4.6 1.6 2.7 1.5 1.9 1_6 1.7 2.1 100.0 3.9 21.9 39.3 52.9 49.0 96.1 91.4 78.1 60.7 47.1 13.3 27.9 12.5 16.1 9_9 8.3 11.2 100 9 34 54 66 126 165 197 221 226 239 84 143 78 97 82 89 110 IEZC9p6b0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 PALL MALL RED KINGS 3 1 1 3 3 3 3 2 1 1 - 1 25'S 0.0 0.0 0.0 0.0 0_0 0.0 0.1 0.1 0.0 0.0 - 0.0 100.0 33.3 33.3 100.0 100_0 100.0 100.0 66.7 33.3 33.3 - 33.3 100 42 86 171 216 283 372 339 210 171 - 201 PALL MALL FILTER KINGS 79 2 19 33 46 44 77 74 60 46 33 11 16 15 13 7 10 7 0.4 0.0 0.1 0.2 0.3 0.6 0.7 0.8 0.8 0.9 0.8 0.3 0.4 0.5 0.4 0.3 0.5 0.3 100.0 2.5 24.1 41.8 58.2 55.7 97.5 93.7 75.9 58.2 41_8 13.9 20.3 19.0 16.5 8.9 12.7 8.9 100 6 37 57 72 144 167 202 215 217 212 88 104 119 99 73 135 87 PALL MALL 100'S 80 3 14 30 41 38 77 74 66 50 39 6 25 15 12 11 6 5 REGULAR 0.4 0.0 0.1 0.2 0.3 0.5 0.7 0.8 0.9 0.9 1.0 0.2 0.6 0.5 0.4 0.5 0.3 0.2 100_0 3.8 17.5 37.5 51.3 47.5 96.3 92.5 82.5 62.5 48.8 7.5 31.3 18.8 15.0 13.8 7.5 6.3 100 9 27 51 64 123 165 199 234 232 248 47 160 117 90 114 80 62 PALL MALL 100'S 9 1 2 5 5 9 9 8 7 4 4 2 2 1 MENTHOL 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 100.0 11.1 22.2 55.6 55.6 100.0 100.0 88.9 77.8 44.4 44.4 22.2 22,2 11.1 100 17 30 69 143 171 216 252 289 226 280 114 139 119 PALL MALL 1 - 1 1 1 1 1 1 - 1 EXTRA MILDS KINGS 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100 155 137 125 258 171 216 1070 PALL MALL 17 1 2 5 9 8 16 16 15 12 8 1 4 6 2 1 - 2 LIGHTS 100'S REGULAR 0.1 0.0 0.0 0.0 0.1 0.1 0.1 0.2 0.2 0_2 0.2 0.0 0.1 0.2 0_1 0.0 - 0.1 100.0 5.9 11.8 29.4 52.9 47.1 94.1 94.1 88.2 70.6 47.1 5.9 23.5 35.3 11.8 5.9 - 11.8 100 14 18 40 66 122 161 203 250 263 239 37 121 221 71 49 - 116 PALL MALL 2 1 1 1 2 2 2 1 1 1 1 LIGHTS 100'S MENTHOL 0.0 0.0 0.0 0.0 0.0 0.0 0_0 0.0 0.0 0.0 0.0 100.0 50.0 50.0 50.0 100.0 100.0 100.0 50.0 50.0 50.0 50.0 100 68 62 129 171 216 283 186 254 315 492 PALL MALL NON-FILTER 387 15 84 151 204 189 372 354 303 236 183 52 108 48 63 38 32 43 1.9 0.2 0.6 1.0 1.3 2.4 3.2 3.8 4.3 4.4 4.6 1.6 2.8 1.5 1.9 1_6 1.7 2.1 100.0 3.9 21.7 39.0 52_7 48.8 96.1 91.5 78.3 61.0 47.3 13.4 27.9 12.4 16.3 9.8 8.3 11.1 100 9 34 53 66 126 165 197 222 227 240 85 143 78 98 81 89 109 PALL MALL FILTER 188 6 37 72 103 97 182 176 151 116 85 23 47 38 27 19 18 15 0.9 0.1 0.3 0.5 0.6 1.3 1.6 1.9 2_1 2.2 2_2 0.7 1.2 1.2 0.8 0.8 1.0 0.7 100.0 3.2 19.7 38.3 54.8 51.6 96.8 93.6 80.3 61.7 45.2 12.2 25.0 20.2 14.4 10.1 9.6 8.0 100 8 30 52 68 133 166 202 227 230 230 77 128 127 87 84 102 79 ZCZ~.' QQ 6tQZ 0 0 0
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S S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 PALL MALL KINGS 80 2 20 34 47 •45 78 75 60 46 33 11 16 15 13 7 11 7 0.4 0.0 0.2 0.2 0.3 0.6 0.7 0.8 0.8 0.9 0.8 0.3 0.4 0.5 0.4 0.3 0.6 0.3 100.0 2.5 25.0 42.5 58.8 56.3 97.5 93_8 75.0 57.5 41.3 13.8 20.0 18.8 16.3 8.8 13_8 8.8 100 6 39 58 73 145 167 202 212 214 210 87 103 117 98 72 147 86 PALL MALL 100'S 108 4 17 38 56 52 104 101 91 70 52 12 31 23 14 12 7 8 0.5 0.0 0.1 0.3 0.3 0.7 0.9 1.1 1.3 1.3 1.3 0.4 0.8 0.7 0.4 0.5 0.4 0.4 100_0 3.7 15.7 35.2 51.9 48.1 96.3 93.5 84.3 64.8 48.1 11.1 28.7 21.3 13.0 11.1 6.5 7.4 100 9 24 48 65 124 165 202 239 241 245 70 147 133 78 92 69 73 TOTAL PARLIAMENT 175 66 106 120 138 72 109 89 69 55 37 102 31 2 16 3 10 10 0.9 0.8 0.8 0.8 0.9 0.9 0.9 1.0 1.0 1.0 0.9 3.2 0_8 0.1 0.5 0.1 0.5 0.5 100.0 37.7 60_6 68.6 78.9 41.1 62.3 50.9 39.4 31.4 21.1 58.3 17.7 1.1 9.1 1.7 5.7 5.7 100 91 94 94 98 106 107 110 112 117 107 367 91 7 55 14 61 56 PARLIAMENT 30 6 16 18 22 16 24 21 14 12 8 9 10 - 5 - 3 3 LIGHTS KINGS 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3 - 0.2 - 0.2 0.1 IN THE SOFT PACK 100.0 20.0 53.3 60.0 73.3 53.3 80.0 70.0 46.7 40.0 26.7 30.0 33.3 - 16.7 - 10.0 10.0 100 48 82 82 91 138 137 151 132 149 135 189 171 - 101 - 107 98 PARLIAMENT 68 38 51 54 60 22 30 22 17 14 8 5 6 7 - 2 - - 3 LIGHTS KINGS 0.3 0.5 0.4 0.4 0.4 0.3 0.3 0.2 0.2 0.3 0.2 1.8 0.2 - 0.1 - - 0.1 IN THE BOX 100.0 55.9 75.0 79.4 88.2 32.4 44.1 32.4 25.0 20.6 11.8 82.4 10.3 - 2.9 - - 4.4 100 134 116 109 110 84 76 70 71 77 60 518 53 - 18 - - 43 PARLIAMENT 77 22 39 48 56 34 55 46 38 29 21 37 14 2 9 3 7 4 LIGHTS 100'S 0.4 0.3 0.3 0.3 0.3 0.4 0.5 0.5 0.5 0.5 0.5 1.2 0.4 0.1 0.3 0.1 0.4 0.2 100.0 28.6 50.6 62.3 72.7 44.2 71.4 59.7 49.4 37.7 27.3 48.1 18.2 2.6 11.7 3.9 9.1 5.2 100 69 78 85 91 114 122 129 140 140 139 302 93 16 71 32 97 51 PARLIAMENT KINGS 98 44 67 72 82 38 54 43 31 26 16 65 17 - 7 - 3 6 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.4 0.5 0.4 2.0 0.4 - 0.2 - 0.2 0.3 100.0 44.9 68.4 73.5 83.7 38.8 55.1 43.9 31.6 26.5 16.3 66.3 17.3 - 7.1 - 3.1 6_1 100 108 106 100 104 100 94 95 90 99 83 417 89 - 43 - 33 60 TOTAL PHILIP MORRIS 20 1 3 5 6 5 19 18 17 15 14 3 3 6 2 1 - 5 0.1 0.0 0.0 0.0 0.0 0.1 0.2 0.2 0.2 0.3 0.4 0.1 0.1 0.2 0.1 0.0 - 0.2 100.0 5.0 15.0 25.0 30.0 25.0 95.0 90.0 85.0 75.0 70.0 15.0 15.0 30.0 10.0 5.0 - 25.0 100 12 23 34 37 65 163 194 241 279 356 94 77 188 60 41 - 246 PHILIP MORRIS 8 - 1 2 2 2 8 7 7 8 6 1 1 2 2 - - 2 REGULAR 0.0 - 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.2 0.0 0.0 0.1 0.1 - - 0.1 100.0 - 12.5 25.0 25.0 25.0 100.0 87.5 87.5 75_0 75.0 12.5 12.5 25_0 25.0 - - 25.0 100 - 19 34 31 65 171 189 248 279 381 79 64 156 151 - - 246 cezeco6iraz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 PHILIP MORRIS 9 - - 1 2 2 9 9 9 8 7 2 2 3 - 1 - 1 COMMANDER 0.0 - - 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.1 - 0.0 - 0.0 100.0 - - 11.1 22.2 22.2 100.0 100.0 100.0 88.9 77.8 22.2 22.2 33.3 - 11.1 - 11.1 100 - - 15 28 57 171 216 283 331 395 140 114 209 - 92 - 109 PHILIP MORRIS 2 - I 1 1 1 2 2 1 1 1 - - 1 - - - 1 INTERNATIONAL 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - 0.0 - - - 0.0 100'S REGULAR 100.0 - 50.0 50.0 50.0 50.0 100.0 100.0 50.0 50.0 50.0 - - 50.0 - - - 50.0 100 - 77 68 62 129 171 216 142 186 254 - - 313 - - - 492 PHILIP MORRIS 1 1 1 1 1 - 1 INTERNATIONAL 0.0 0.0 0.0 0.0 0.0 0.0 100'S MENTHOL 100.0 100.0 100.0 100.0 100.0 100.0 100 240 155 137 125 985 PHILIP MORRIS 20 1 3 5 6 5 19 18 17 15 14 3 3 6 2 1 - 5 0.1 0.0 0.0 0.0 0.0 0.1 0.2 0.2 0,2 0.3 0.4 0.1 0.1 0.2 0.1 0.0 - 0.2 100.0 5.0 15.0 25.0 30.0 25.0 95.0 90.0 85.0 75.0 70.0 15.0 15.0 30.0 10.0 5.0 - 25.0 100 12 23 34 37 65 163 194 241 279 356 94 77 188 60 41 - 246 TOTAL PLAYERS 29 15 23 25 28 13 14 9 6 4 1 4 4 6 3 3 4 5 0.1 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.2 0.1 0.1 0.2 0.2 100.0 51.7 79.3 86.2 96.6 44.8 48.3 31.0 20.7 13.8 3.4 13.8 13.8 20.7 10.3 10.3 13.8 17.2 100 124 123 118 120 116 83 67 59 51 18 87 71 129 62 86 148 170 PLAYERS KINGS REGULAR 11 7 9 10 11 4 4 3 2 1 - 1 1 3 3 - 1 2 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 - 0.0 0.0 0.1 0.1 - 0.1 0.1 100.0 63.6 81.8 90.9 100.0 36,4 36.4 27.3 18.2 9.1 - 9.1 9.1 27.3 27.3 - 9.1 18.2 100 153 126 124 125 94 62 59 51 34 - 57 47 171 165 - 97 179 PLAYERS KINGS MENTHOL 6 5 6 6 6 1 1 - - - - 3 - 1 - 1 - 1 0.0 0.1 0.0 0.0 0.0 0.0 0.0 - - - - 0.1 - 0.0 0.0 - 0.0 100.0 83.3 100.0 100.0 100.0 16.7 16.7 - - - - 50.0 - 16.7 16.7 - 16.7 100 200 155 137 125 43 29 - - - - 315 - 104 138 - 164 PLAYERS 100'S REGULAR 9 3 8 9 9 6 6 3 1 - - - 2 2 1 2 2 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.0 0.0 - - - 0.1 0.1 0.0 0.1 0.1 100.0 33.3 88.9 100.0 100.0 66.7 66.7 33.3 11.1 - - - 22.2 22.2 11.1 22.2 22.2 100 80 137 137 125 172 114 72 31 - - - 114 139 92 238 219 PLAYERS 100'S MENTHOL 3 2 2 3 3 3 3 1 - 1 - 1 1 0.0 0.0 0.0 0.0 , 0.0 0.0 0.1 0,0 - 0.0 0.01 0.1 100.0 66.7 66.7 100.0 100.0 100.0 100.0 33.3 - 33.3 33.3 33.3 100 83 172 171 216 283 372 169 - 171 276 357 tezeQQ4voG 9 0
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• S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 PLAYERS KINGS 17 12 15 16 17 5 5 3 2 1 4 1 4 3 1 1 3 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1 0.0 0.1 0.1 100.0 70.6 88.2 94.1 100.0 29.4 29.4 17.6 11.8 5.9 23.5 5.9 23.5 17.6 5.9 5.9 17.6 100 170 136 129 125 76 50 38 33 22 148 30 147 106 49 63 174 PLAYERS 100'S 12 3 8 9 1 1 8 9 6 4 3 1 3 2 - 2 3 2 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 - 0.1 0.2 0.1 100.0 25_0 66.7 75.0 91.7 66.7 75.0 50.0 33.3 25.0 8.3 25.0 16.7 - 16.7 25.0 16.7 100 60 103 103 114 172 128 108 94 93 42 128 104 - 138 268 164 PLAYERS NON-MENTHOL 20 10 17 19 20 10 10 6 3 1 1 3 5 3 1 3 4 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0_0 0.0 0.0 0.1 0.2 0.1 0.0 0.2 0.2 100.0 50.0 85.0 95.0 100.0 50.0 50.0 30.0 15.0 5.0 5.0 15.0 25.0 15.0 5.0 15.0 20.0 100 120 131 130 125 129 86 65 42 19 31 77 156 90 41 161 197 PLAYERS MENTHOL 9 5 6 6 8 3 4 3 3 3 1 3 1 1 - 2 1 1 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0_1 0.0 0.0 - 0.1 0.1 0.0 100.0 55.6 66.7 66.7 88.9 33.3 44.4 33.3 33.3 33.3 11.1 33.3 11.1 11.1 - 22.2 11.1 11.1 100 134 103 91 111 86 76 72 94 124 56 210 57 70 - 184 119 109 TOTAL PLAYERS 54 12 25 32 37 25 42 37 29 22 17 11 8 3 11 7 10 4 LIGHTS 25'S 0.3 0.1 0.2 0.2 0.2 0.3 0.4 0.4 0.4 0.4 0.4 0.3 0.2 0.1 0.3 0.3 0.5 0.2 100.0 22.2 46.3 59.3 68.5 46.3 77.8 68.5 53.7 40.7 31.5 20.4 14.8 5.6 20.4 13.0 18.5 7_4 100 53 72 81 85 120 133 148 152 152 160 128 76 35 123 107 198 73 PLAYERS LIGHTS 25'S 13 2 5 7 7 5 11 9 8 6 6 1 2 1 7 1 1 KINGS REGULAR 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0_1 0.1 0.1 0.2 0.0 0.1 0.0 0.2 0.1 0.0 100.0 15.4 38.5 53.8 53.8 38.5 84.6 69.2 61.5 46.2 46.2 7.7 15.4 7.7 53.8 7.7 7.7 100 37 59 74 67 99 145 149 174 172 234 48 79 48 325 82 76 PLAYERS LIGHTS 25'S 7 3 5 5 6 3 4 3 2 2 1 2 1 2 2 KINGS MENTHOL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0_0 0.1 0.0 0.1 0.1 100.0 42.9 71.4 71.4 85.7 42.9 57.1 42.9 28.6 28.6 14.3 28.6 14_3 28.6 28.6 100 103 110 98 107 111 98 92 81 106 73 180 73 236 306 PLAYERS LIGHTS 25'S 24 4 12 15 18 14 20 18 12 9 6 6 3 1 4 2 6 2 100'S REGULAR 0.1 0.0 0.1 0.1 0.1 0,2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.0 0.1 0.1 0.3 0.1 100.0 16.7 50,0 62.5 75.0 58,3 83.3 75.0 50.0 37.5 25.0 25.0 12.5 4.2 16.7 8,3 25.0 8.3 100 40 77 85 93 151 143 162 142 139 127 157 64 26 101 69 268 82 PLAYERS LIGHTS 25'S 10 3 3 5 6 3 7 7 7 5 4 2 2 1 - 3 1 1 100'S MENTHOL 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 - 0.1 0.1 0.0 100.0 30.0 30.0 50.0 60.0 30.0 70.0 70.0 70.0 50.0 40_0 20.0 20.0 10_0 - 30.0 10.0 10.0 100 72 46 68 75 77 120 151 198 186 203 126 103 63 - 248 107 98 S'.CZeQ0!s'b0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 PLAYERS LIGHTS 25'S 20 5 10 12 13 8 15 12 10 8 7 3 3 1 7 2 3 1 KINGS 0.1 0_1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.0 0.2 0.1 0.2 0.0 100.0 25.0 50.0 60.0 65.0 40.0 75.0 60.0 50.0 40.0 35.0 15.0 15.0 5.0 35.0 10.0 15.0 5.0 100 60 77 82 81 103 128 129 142 149 178 94 77 31 211 83 161 49 PLAYERS LIGHTS 25'S 34 7 15 20 24 17 27 25 19 14 10 8 5 2 4 5 7 3 100'S 0.2 0.1 0.1 0.1 0.1 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.1 0.1 0.1 0.2 0.4 0.1 100.'0 20.6 44.1 58.8 70.6 50.0 79.4 73.5 55.9 41.2 29,4 23.5 14.7 5.9 11.8 14.7 20.6 8.8 100 49 68 80 88 129 136 158 158 153 149 148 75 37 71 122 220 87 PLAYERS LIGHTS 25'S 37 6 17 22 25 19 31 27 20 15 12 7 5 2 11 2 7 3 NON-MENTHOL _ 0.2 0.1 0.1 0.2 0.2 0.2 0.3 0.3 0.3 0_3 0.3 0.2 0.1 0.1 0.3 0.1 0_4 0.1 100.0 16.2 45.9 59.5 67.6 51.4 83.8 73.0 54.1 40.5 32.4 18,9 13.5 5.4 29,7 5.4 18.9 8.1 100 39 71 81 84 133 143 157 153 151 165 119 69 34 179 45 203 80 PLAYERS LIGHTS 25'S 17 6 8 10 12 6 1 1 10 9 7 5 4 3 1 - 5 3 1 MENTHOL 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0_1 0.0 - 0.2 0.2 0.0 100.0 3:5.3 47.1 58.8 70.6 35.3 64.7 58.8 52.9 41.2 29.4 23.5 17.6 5.9 - 29.4 17.6 5.9 100 85 73 80 88 91 111 127 150 153 149 148 90 37 - 243 189 58 TOTAL RALEIGH 175 16 64 90 112 96 159 134 111 85 63 25 37 35 23 21 27 7 0.9 0.2 0.5 0_6 0.7 1.2 1.4 1.4 1.6 1.6 1.6 0.8 0.9 1.1 0.7 0.9 1.4 0.3 100.0 9.1 36_6 51.4 64_0 54.9 90.9 76.6 63.4 48.6 36.0 14.3 21.1 20.0 13.1 12.0 15.4 4.0 100 22 57 70 80 142 156 165 180 181 183 90 108 125 79 99 165 39 RALEIGH NON-FILTER 14 - 1 3 6 6 14 14 13 1 1 8 4 7 1 1 - 1 0.1 - 0_0 0.0 0.0 0.1 0.1 0.2 0.2 0.2 0.2 0.1 0.2 0.0 0.0 - 0.1 100.0 - 7.1 21.4 42.9 42.9 100.0 100.0 92.9 78.6 57.1 28.6 50.0 7.1 7.1 - 7.1 100 - 11 29 53 111 171 216 263 292 290 180 256 45 43 - 76 RALEIGH FILTER KINGS 69 11 29 36 42 31 58 49 40 33 27 11 12 16 7 9 9 5 0.3 0.1 0_2 0.2 0.3 0.4 0.5 0.5 0.6 0.6 0.7 0.3 0.3 0.5 0.2 0.4 0.5 0.2 100_0 15.9 42.0 52.2 60.9 44.9 84_1 71.0 58.0 47.8 39.1 15.9 17.4 23.2 10.1 13.0 13.0 7.2 100 38 65 71 76 116 144 153 164 178 199 100 89 145 61 108 140 71 RALEIGH 100'S 46 3 18 28 36 33 43 35 28 18 10 4 6 8 8 10 10 0.2 0.0 0.1 0.2 0.2 0.4 0.4 0.4 0.4 0.3 0.3 0.1 0.2 0.3 0.2 0.4 0.5 100.0 6.5 39.1 60.9 78.3 71.7 93.5 76.1 60.9 39.1 21.7 8.7 13.0 17.4 17.4 21.7 21.7 100 16 60 83 97 185 160 164 172 146 110 55 67 109 105 180 233 RALEIGH LIGHTS KINGS 21 2 9 10 11 9 19 15 12 11 10 3 5 4 5 - 2 2 0.1 0.0 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0,3 0.1 0.1 0.1 0.2 - 0.1 0.1 100.0 9,5 42.9 47.6 52.4 42_9 90.5 71.4 57.1 52.4 47.6 14.3 23.8 19.0 23.8 - 9.5 9.5 100 23 66 65 65 111 155 154 162 195 242 90 122 119 144 - 102 94 9£ZEg06t'0z • •
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• • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 RALEIGH LIGHTS 100'S 25 - 7 13 17 17 25 21 18 12 8 3 7 6 2 2 5 0.1 - 0.1 0.1 0.1 0.2 0.2 0.2 0.3 0.2 0_2 0.1 0.2 0.2 0.1 0_1 0.3 100.0 - 28.0 52.0 68.0 68.0 100.0 84.0 72.0 48.0 32.0 12.0 28.0 24.0 8.0 8.0 20.0 100 - 43 71 85 176 171 181 204 179 163 76 144 150 48 66 214 RALEIGH FILTER 161 16 63 87 106 90 145 120 98 74 55 21 30 34 22 21 26 7 0.8 0.2 0.5 0.6 0.7 1.2 1.2 1.3 1.4 1.4 1.4 0.7 0.8 1.1 0.7 0.9 1.4 0.3 100.0 9.9 39.1 54.0 65.8 55.9 90.1 74.5 60.9 46.0 34.2 13.0 18.6 21.1 13_7 13.0 16.1 4.3 100 24 60 74 82 144 154 161 172 171 174 82 96 132 82 108 173 43 TOTAL RICHLAND 82 27 47 56 62 35 55 46 35 26 20 8 25 15 15 8 8 3 0.4 0.3 0.4 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5 0.3 0.6 0,5 0.5 0.3 0.4 0,1 100.0 32.9 57.3 68.3 75.6 42.7 67.1 56.1 42.7 31.7 24.4 9.8 30.5 18.3 18.3 9.8 9.8 3.7 100 79 89 93 94 110 115 121 121 118 124 61 156 114 110 81 104 36 RICHLAND KINGS REGULAR 35 12 20 23 26 14 23 19 15 12 9 3 10 6 8 3 3 2 0.2 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.3 0.2 0.2 0.1 0.2 0.1 100.0 34.3 57.1 65.7 74.3 40.0 65.7 54.3 42.9 34.3 25.7 8.6 28.6 17.1 22.9 8.6 8.6 5.7 100 82 88 90 92 103 113 117 121 128 131 54 146 107 138 71 92 56 RICHLAND KINGS MENTHOL 15 9 11 13 13 4 6 5 4 2 2 1 3 5 4 - 2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0_1 0.0 0.1 0.0 0.1 0.2 0.1 - 0.1 100.0 60.0 73.3 86.7 86_7 26_7 40.0 33.3 26_7 13.3 13.3 6.7 20.0 33.3 26.7 - 13.3 100 144 113 119 108 69 68 72 76 50 68 42 103 209 161 - 143 RICHLAND 100'S 15 4 11 12 12 8 11 8 4 3 3 2 6 1 2 2 1 1 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0_2 0_0 0.1 0.1 0.1 0.0 100.0 26.7 73,3 80.0 80.0 53.3 73.3 53.3 26.7 20.0 20.0 13.3 40.0 6_7 13.3 13.3 6.7 6.7 100 64 113 109 100 138 126 115 76 74 102 84 205 42 80 110 71 66 RICHLAND LIGHTS KINGS 5 1 2 2 4 3 4 4 3 3 1 - 1 3 1 0_0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 - 0.0 0.1 0.0 100.0 20.0 40.0 40.0 80.0 60.0 80.0 80.0 60.0 60.0 20.0 - 20.0 60.0 20.0 100 48 62 55 100 155 137 172 170 223 102 - 103 376 121 RICHLAND LIGHTS 100'S 12 1 3 6 7 6 11 10 9 6 5 2 5 3 2 0.1 0.0 0.0 0.0 0_0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 100.0 8_3 25.0 50.0 58.3 50.0 91.7 83.3 75.0 50.0 41_7 16.7 41.7 25.0 16.7 100 20 39 68 73 129 157 180 212 186 212 105 214 207 178 RICHLAND 100'S 27 5 14 18 19 14 22 18 13 9 8 4 11 1 2 5 3 1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0_1 0.3 0.0 0.1 0.2 0.2 0.0 100.0 18.5 51.9 66.7 70.4 51.9 81.5 66.7 48.1 33.3 29.6 14.8 40.7 3.7 7.4 18.5 11.1 3.7 100 45 80 91 88 134 140 144 136 124 151 93 209 23 45 153 119 36 LF 'z.'iQbtT0z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TOTAL RITZ 26 9 14 17 19 10 17 15 12 9 7 3 4 6 4 4 1 4 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.1 0.1 0.2 0.1 0.2 0.1 0.2 100.0 34.6 53.8 65.4 73.1 38.5 65.4 57.7 46.2 34.6 26.9 11.5 15.4 23.1 15.4 15.4 3.8 15.4 100 83 83 89 91 99 112 124 131 129 137 73 79 144 93 127 41 151 RITZ 100'S REGULAR 15 3 5 8 9 6 12 12 10 7 6 3 - 4 2 2 - 4 0.1 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 - 0.1 0.1 0.1 - 0.2 100.0 20.0 33.3 53.3 60.0 40.0 80,0 80.0 66.7 46.7 40.0 20.0 - 26.7 13.3 13.3 - 26.7 100 48 52 73 75 103 137 172 189 174 203 126 - 167 80 110 - 263 RITZ 100'S MENTHOL 1 1 6 9 9 10 4 5 3 2 2 1 4 2 2 2 1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 100.0 54.5 81.8 81.8 90.9 36.4 45.5 27.3 18.2 18.2 9.1 36.4 18.2 18.2 18.2 9.1 100 131 126 112 113 94 78 59 51 68 46 186 114 110 150 97 TOTAL SALEM 1761 674 1073 1231 1368 694 1087 889 688 530 393 205 459 362 285 220 115 108 8.8 8.1 8.3 8.4 8.5 8.9 9.3 9.6 9.7 9.8 10.0 6.4 11.8 11.3 8.6 9.1 6,1 5.3 100.0 38.3 60.9 69.9 77.7 39.4 61.7 50.5 39.1 30.1 22.3 11.6 26.1 20.6 16.2 12.5 6,5 6.1 100 92 94 96 97 102 106 109 Ill 112 113 73 134 129 98 103 70 60 SALEM KINGS 331 118 194 226 251 133 213 183 137 105 80 43 85 71 43 47 17 22 IN THE SOFT PACK 1.7 1.4 1.5 1.5 1.6 1.7 1.8 2.0 1.9 2.0 2.0 1.4 2.2 2.2 1.3 1.9 0.9 1.1 100.0 35.6 58.6 68.3 75.8 40.2 64.4 55.3 41.4 31.7 24.2 13.0 25.7 21.5 13.0 14.2 5.1 6.6 100 86 91 93 94 104 110 119 117 118 123 82 132 134 78 118 55 65 SALEM KINGS 4 2 2 2 3 1 2 2 2 2 1 - 1 1 1 1 IN THE BOX 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - 0.0 0.0 0.0 0.0 100.0 50.0 50.0 50.0 75.0 25.0 50.0 50.0 50.0 50.0 25.0 - 25.0 25.0 25.0 25.0 100 120 77 68 93 65 86 108 142 186 127 - 128 156 151 207 SALEM 100'S 328 76 144 181 217 141 252 217 184 147 111 31 96 62 48 44 18 28 1.6 0.9 1.1 1.2 1.3 1.8 2.2 2.3 2.6 2.7 2.8 1.0 2.5 1.9 1.4 1.8 1.0 1.4 100.0 23.2 43.9 55.2 66.2 43.0 76.8 66.2 56.1 44.8 33.8 9.5 29.3 18.9 14.6 13.4 5.5 8.5 100 56 68 75 82 111 132 143 159 167 172 59 150 118 88 111 59 84 SALEM LIGHTS KINGS 374 189 285 307 326 137 185 138 89 67 48 45 98 87 61 38 24 19 1.9 2.3 2.2 2.1 2.0 1.8 1.6 1.5 1.3 1.2 1.2 1.4 2.5 2.7 1.8 1.6 1.3 0.9 100.0 50.5 76.2 82.1 87.2 36.6 49.5 36.9 23.8 17.9 12.8 12.0 26.2 23.3 16.3 10.2 6.4 5.1 100 121 118 112 109 95 85 80 67 67 65 76 134 146 98 84 69 50 SALEM LIGHTS 100'S 446 171 262 305 345 174 275 224 184 141 101 53 120 92 74 50 31 25 2.2 2.1 2.0 2.1 2.1 2.2 2.4 2.4 2.6 2.6 2.6 1.7 3.1 2.9 2.2 2.1 1.7 1.2 100.0 38.3 58.7 68.4 77.4 39.0 61.7 50.2 41.3 31.6 22.6 11.9 26.9 20.6 16.6 11.2 7.0 5.6 0 b~q QZ ' 100 92 91 94 96 101 106 108 117 118 115 75 138 129 100 93 74 55 iae L 0 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <----- ------ ------ ------ ------ ------- --- ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 SALEM SLIM 105 57 84 89 97 40 48 32 21 16 8 13 31 20 15 16 7 3 LIGHTS 100'S 0_5 0.7 0.6 0.6 0.6 0.5 0.4 0.3 0.3 0.3 0.2 0.4 0.8 0.6 0.5 0.7 0.4 0.1 100.0 54.3 80.0 84.8 92.4 38.1 45.7 30.5 20.0 15.2 7.6 12.4 29.5 19.0 14.3 15.2 6.7 2.9 100 131 124 116 115 98 78 66 57 57 39 78 151 119 86 126 71 28 SALEM ULTRA KINGS 52 28 40 44 46 18 24 19 12 8 6 5 9 6 16 10 5 1 0.3 0_3 0.3 0.3 0.3 0.2 0.2 0,2 0.2 0_1 0_2 0.2 0.2 0.2 0.5 0.4 0.3 0.0 100.0 53.8 76.9 84.6 88.5 34.6 46.2 36.5 23.1 15.4 11.5 9.6 17.3 11.5 30.8 19.2 9.6 1.9 100 129 119 116 110 89 79 79 65 57 59 61 89 72 186 159 103 19 SALEM ULTRA 100'S 121 33 62 77 83 50 88 74 59 44 38 15 19 23 27 14 13 10 0.6 0.4 0.5 0.5 0.5 0.6 0.8 0_8 0.8 0.8 1.0 0.5 0.5 0.7 0.8 0.6 0.7 0,5 100.0 27.3 51.2 63.6 68.6 41.3 72.7 61.2 48.8 36.4 31.4 12.4 15.7 19.0 22.3 11.6 10.7 8,3 100 66 79 87 85 107 125 132 138 135 160 78 81 119 135 96 115 81 SALEM FULL FLAVOR 663 196 340 409 471 275 467 402 323 254 192 74 182 134 92 92 35 50 3.3 2.4 2.6 2.8 2.9 3.5 4.0 4.3 4.6 4.7 4.9 2.3 4.7 4.2 2.8 3.8 1.9 2.5 100.0 29.6 51.3 61.7 71.0 41.5 70.4 60.6 48.7 38.3 29.0 11.2 27.5 20.2 13.9 13.9 5.3 7.5 100 71 79 84 88 107 121 131 138 143 147 70 141 126 84 115 57 74 SALEM FULL FLAVOR 335 120 196 228 254 134 215 185 139 107 81 43 86 72 44 48 17 22 KINGS 1.7 1.4 1.5 1.6 1.6 1.7 1.8 2.0 2.0 2.0 2.1 1.4 2.2 2.3 1_3 2.0 0.9 1.1 100.0 35.8 58.5 68.1 75.8 40.0 64.2 55.2 41.5 31.9 24.2 12.8 25.7 21.5 13.1 14.3 5.1 6.6 100 86 90 93 94 103 110 119 118 119 123 81 132 135 79 119 54 65 SALEM LIGHTS 925 417 631 701 768 351 508 394 294 224 157 111 249 199 150 104 62 47 4.6 5.0 4.9 4.8 4.8 4.5 4.3 4.2 4.2 4.2 4.0 3.5 6.4 6.2 4.5 4.3 3.3 2.3 100.0 45.1 68.2 75.8 83.0 37.9 54.9 42.6 31.8 24.2 17.0 12.0 26.9 21.5 16.2 11.2 6.7 5.1 100 108 105 104 103 98 94 92 90 90 86 76 138 135 98 93 72 50 SALEM ULTRA 173 61 102 121 129 68 112 93 71 52 44 20 28 29 43 24 18 11 0.9 0.7 0.8 0.8 0.8 0.9 1.0 1.0 1.0 1.0 1.1 0.6 0.7 0.9 1.3 1.0 1.0 0.5 100.0 35.3 59.0 69.9 74_6 39_3 64.7 53.8 41.0 30.1 25.4 11.6 16.2 16.8 24.9 13.9 10.4 6.4 100 85 91 96 93 102 111 116 116 112 129 73 83 105 150 115 111 63 SALEM KINGS 761 337 521 579 626 289 424 342 240 182 135 93 193 165 121 96 46 42 3.8 4.0 4_0 4.0 3.9 3.7 3.6 3.7 3.4 3.4 3_4 2.9 4.9 5.2 3.6 4.0 2.5 2.1 100.0 44.3 68_5 76.1 82.3 38.0 55.7 44.9 31.5 23.9 17.7 12.2 25.4 21.7 15.9 12.6 6.0 5.5 100 106 106 104 102 98 95 97 89 89 90 77 130 136 96 104 65 54 SALEM 100'S 1000 337 552 652 742 405 663 547 448 348 258 112 266 197 164 124 69 66 5.0 4.0 4.3 4.5 4.6 5.2 5.7 5_9 6.3 6.5 6_5 3.5 6.8 6.2 4.9 5.1 3.7 3.2 100.0 33.7 55.2 65.2 74.2 40.5 66.3 54_7 44.8 34.8 25.8 11,2 26.6 19.7 16.4 12.4 6.9 6.6 100 81 85 89 92 105 114 118 127 129 131 70 136 123 99 103 74 65 > 6CZEgo6V0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TOTAL SARATOGA 120'S 59 14 28 38 45 31 45 41 31 21 14 7 5 6 8 10 9 14 0.3 0.2 0.2 0.3 0.3 0.4 0.4 0.4 0.4 0.4 0.4 0.2 0.1 0.2 0.2 0.4 0.5 0.7 100.0 23.7 47.5 64.4 76.3 52.5 76.3 69.5 52.5 35.6 23.7 11.9 8.5 10.2 13.6 16.9 15.3 23.7 100 57 73 88 95 136 131 150 149 132 121 75 43 64 82 140 163 234 SARATOGA 120'S REGULAR 47 8 19 28 34 26 39 37 28 19 13 6 4 5 7 8 7 10 0.2 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.4 0.3 0.2 0.1 0.2 0.2 0.3 0.4 0.5 100.0 17.0 40.4 59.6 72.3 55.3 83.0 78.7 59.6 40.4 27.7 12.8 8.5 10.6 14.9 17.0 14.9 21.3 100 41 62 81 90 143 142 170 169 150 141 80 44 67 90 141 159 210 SARATOGA 120'S MENTHOL 12 6 9 10 11 5 6 4 3 2 1 1 1 1 1 2 2 4 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.2 100.0 50.0 75.0 83.3 91.7 41.7 50.0 33.3 25.0 16.7 8.3 8.3 8.3 8.3 8.3 16.7 16.7 33,3 100 120 116 114 114 108 86 72 71 62 42 52 43 52 50 138 178 328 TOTAL SATIN 28 6 15 17 .20 14 22 19 13 11 8 3 7 6 7 2 2 1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.2 0.2 0.2 0.1 0.1 0.0 100.0 21.4 53.6 60.7 71.4 50.0 78.6 67.9 46.4 39.3 28.6 10.7 25.0 21.4 25.0 7.1 7.1 3.6 100 52 83 83 89 129 135 146 132 146 145 67 128 134 151 59 76 35 SATIN REGULAR 14 3 9 10 10 7 11 9 5 4 4 1 4 4 3 - 2 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 - 0.1 100.0 21.4 64.3 71.4 71.4 50.0 78.6 64.3 35.7 28.6 28.6 7.1 28.6 28.6 21.4 14.3 100 52 99 98 89 129 135 139 101 106 145 45 146 179 129 - 153 SATIN MENTHOL 14 3 6 7 10 7 11 10 8 7 4 2 3 2 4 2 - 1 0.1 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.0 100.0 21.4 42.9 50.0 71.4 50.0 78.6 71.4 57.1 50.0 28.6 14.3 21.4 14.3 28.6 14.3 - 7.1 100 52 66. 68 89 129 135 154 162 186 145 90 110 89 172 118 - 70 TOTAL SILVA THINS 12 1 6 7 8 7 1 1 10 6 5 4 3 4 1 - 1 1 2 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 - 0.0 0.1 0.1 100.0 8.3 50.0 58.3 66.7 58.3 91.7 83.3 50.0 41.7 33.3 25.0 33.3 8.3 - 8.3 8.3 16.7 100 20 77 80 83 151 157 180 142 155 169 157 171 52 - 69 89 164 SILVA THINS REGULAR 11 5 6 7 7 1 1 10 6 5 4 3 4 - - 1 1 2 0.1 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - - 0.0 0.1 0.1 100.0 45.5 54.5 63.6 63.6 100.0 90.9 54.5 45.5 36.4 27.3 36.4 - - 9.1 9.1 18.2 100 70 75 79 164 171 196 154 169 185 172 186 - - 75 97 179 SILVA THINS MENTHOL 1 1 1 1 1 - 1 0.0 0.0 0.0 0.0 0.0 0.0 100.0 100.0 100.0 100.0 100.0 100.0 100 240 156 137 125 626 Qtyi ZE'aI'i06t0Z • • •
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a 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 N = 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9.3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL STORE BRAND/ 400 78 197 246 280 202 322 260 203 154 120 28 75 56 68 62 73 37 GENERIC 2.0 0_9 1.5 1.7 1.7 2.6 2.8 2.8 2.9 2.9 3.0 0.9 1.9 1.8 2.0 2.6 3.9 1.8 100.0 19.5 49.3 61.5 70.0 50.5 80.5 65.0 50.8 38.5 30.0 7.0 18.8 14.0 17.0 15.5 18.3 9.3 100 47 76 84 87 130 138 140 144 143 152 44 96 88 103 128 195 91 STORE BRAND/GENERIC 55 10 27 35 41 31 45 35 28 20 14 3 13 7 4 11 8 9 KINGS FULL FLAVOR 0.3 0.1 0.2 0.2 0.3 0.4 0.4 0.4 0.4 0.4 0.4 0.1 0.3 0.2 0.1 0.5 0.4 0.4 REGULAR 100.0 18.2 49.1 63.6 74.5 56.4 81.8 63.6 50.9 36.4 25.5 5.5 23.6 12.7 7.3 20.0 14.5 16.4 100 44 76 87 93 146 140 137 144 135 129 34 121 80 44 166 156 161 STORE BRAND/GENERIC 16 5 9 12 14 9 1 1 9 7 4 2 1 3 2 4 1 3 2 KINGS FULL FLAVOR 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 0.0 0.2 0.1 MENTHOL 100.0 31.3 56.3 75.0 87.5 56.3 68.8 56.3 43.8 25.0 12.5 6.3 18.8 12.5 25.0 6.3 18.8 12.5 100 75 87 103 109 145 118 121 124 93 64 39 96 78 151 52 201 123 STORE BRAND/GENERIC 39 9 20 23 28 19 30 25 19 16 11 5 6 6 7 6 7 2 100'S FULL FLAVOR 0.2 0.1 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.2 0.4 0.1 REGULAR 100.0 23.1 51.3 59.0 71.8 48.7 76.9 64.1 48.7 41.0 28.2 12.8 15.4 15.4 17.9 15.4 17.9 5.1 100 55 79 81 89 126 132 138 138 153 143 81 79 96 108 127 192 50 STORE BRAND/GENERIC 20 4 8 13 13 9 16 16 12 7 7 3 4 1 4 3 5 100'S FULL FLAVOR 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.2 0.1 0.1 0.0 0.1 0.1 0.3 MENTHOL 100.0 20.0 40.0 65.0 65.0 45.0 80.0 80.0 60.0 35.0 35.0 15.0 20.0 5.0 20.0 15.0 25.0 100 48 62 89 81 116 137 172 170 130 178 94 103 31 121 124 268 STORE BRAND/GENERIC 49 11 25 32 36 25 38 29 24 17 13 2 9 7 4 8 11 8 KINGS LIGHTS REGULAR 0.2 0.1 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.1 0.2 0.2 0.1 0.3 0.6 0.4 100.0 22.4 51.0 65.3 73.5 51.0 77.6 59.2 49.0 34.7 26.5 4.1 18.4 14.3 8.2 16.3 22.4 16.3 100 54 79 89 91 132 133 128 139 129 135 26 94 89 49 135 240 161 STORE BRAND/GENERIC 18 4 11 14 15 1 1 14 10 7 4 3 2 5 3 4 3 1 KINGS LIGHTS MENTHOL 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 100.0 22.2 61.1 77.8 83.3 61.1 77.8 55.6 38.9 22.2 16.7 11.1 27.8 16.7 22.2 16.7 5.6 100 53 94 106 104 158 133 120 110 83 85 70 142 104 134 138 59 STORE BRAND/GENERIC 65 15 33 42 44 29 50 43 32 23 21 3 11 12 13 9 9 7 100'S LIGHTS REGULAR 0.3 0,2 0.3 0.3 0.3 0.4 0.4 0.5 0.5 0.4 0.5 0.1 0.3 0.4 0.4 0.4 0.5 0.3 100.0 23.1 50.8 64.6 67.7 44.6 76.9 66.2 49.2 35.4 32.3 4.6 16.9 18.5 20.0 13.8 13.8 10.8 100 55 78 88 84 115 132 143 139 132 164 29 87 116 121 115 148 106 Z$''Ler.Q6'b'flz J
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < ------------------------------------------------> <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 STORE BRAND/GENERIC 35 9 23 24 25 16 26 19 12 11 10 3 5 4 10 5 6 2 100'S LIGHTS MENTHOL 0.2 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0,2 0.3 0.1 0.1 0.1 0.3 0.2 0.3 0.1 100.0 25.7 65.7 68.6 71.4 45.7 74.3 54.3 34.3 31.4 28.6 8.6 14.3 11.4 28.6 14.3 17.1 5.7 100 62 102 94 89 118 127 117 97 117 145 54 73 72 172 118 184 56 STORE BRAND/GENERIC 29 4 13 15 19 15 25 19 16 14 10 1 4 8 5 2 7 2 ULTRA LIGHTS 0.1 0.0 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0,3 0.3 0.0 0.1 0.3 0.2 0.1 0.4 0.1 KINGS REGULAR 100.0 13.8 44.8 51.7 65.5 51.7 86.2 65.5 55,2 48,3 34.5 3.4 13.8 27.6 17.2 6.9 24.1 6.9 100 33 69 71 82 134 148 141 156 180 175 22 71 173 104 57 258 68 STORE BRAND/GENERIC 7 3 3 3 7 7 7 4 4 3 1 - 2 1 ULTRA LIGHTS 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.0 - 0.1 0.1 KINGS MENTHOL 100.0 42.9 42.9 42.9 100.0 100,0 100.0 57.1 57.1 42.9 14.3 - 28.6 14.3 100 59 53 111 171 216 283 213 290 220 89 - 236 153 STORE BRAND/GENERIC 57 6 23 28 35 29 51 41 34 29 22 4 10 5 10 9 15 4 ULTRA LIGHTS 0.3 0.1 0.2 0.2 0.2 0.4 0.4 0.4 0.5 0.5 0.6 0.1 0.3 0.2 0.3 0.4 0.8 0.2 100'S REGULAR 100.0 10.5 40.4 49.1 61.4 50.9 89.5 71.9 59.6 50.9 38.6 7.0 17.5 8.8 17.5 15.8 26.3 7.0 100 25 62 67 76 131 153 155 169 189 196 44 90 55 106 131 282 69 STORE BRAND/GENERIC 9 1 5 5 6 5 8 6 4 4 3 1 2 - 3 2 - 1 ULTRA LIGHTS 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 - 0.1 0.1 - 0.0 100'S MENTHOL 100.0 11.1 55_6 55.6 66.7 55.6 88.9 66.7 44.4 44.4 33.3 11.1 22.2 - 33.3 22.2 - 11.1 100 27 86 76 83 143 152 144 126 165 169 70 114 - 201 184 - 109 STORE BRAND/GENERIC 1 - 1 1 1 1 1 1 - 1 *(UTL)* 100'S MENTHOL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 125 258 171 216 283 372 828 STORE BRAND/GENERIC 130 28 64 83 96 68 102 85 66 47 34 12 26 16 19 21 23 13 FULL FLAVOR 0.6 0.3 0.5 0.6 0.6 0.9 0.9 0.9 0.9 0.9 0.9 0.4 0.7 0.5 0.6 0.9 1.2 0.6 ~00.0 21.5 49.2 63.8 73.8 52.3 78.5 65.4 50.8 36.2 26.2 9.2 20.0 12.3 14.6 16.2 17.7 10.0 100 52 76 87 92 135 134 141 144 134 133 58 103 77 88 134 189 98 STORE BRAND/GENERIC 167 39 92 112 120 81 128 101 75 55 47 10 30 26 31 25 27 17 LIGHTS 0.8 0.5 0.7 0.8 0.7 1.0 1.1 1.1 1.1 1.0 1.2 0.3 0.8 0.8 0.9 1.0 1.4 0.8 100.0 23.4 55.1 67.1 71.9 48.5 76.6 60.5 44.9 32.9 28.1 6.0 18.0 15.6 18.6 15.0 16.2 10.2 100 56 85 92 89 125 131 130 127 123 143 38 92 97 112 124 173 100 STORE BRAND/GENERIC 102 11 41 51 63 52 91 73 61 51 39 6 19 14 18 15 23 7 ULTRA LIGHTS 0.5 0.1 0.3 0.3 0.4 0.7 0.8 0.8 0.9 0.9 1.0 0.2 0.5 0.4 0.5 0.6 1.2 0.3 100.0 10.8 40.2 50.0 61.8 51.0 89.2 71.6 59.8 50.0 38.2 5.9 18.6 13.7 17.6 14.7 22.5 6.9 100 26 62 68 77 132 153 154 169 186 194 37 96 86 106 122 241 68 ZtZC9Q6tQZ lp . •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 STORE BRAND/GENERIC 174 34 85 111 128 94 140 109 89 63 46 9 37 28 21 27 31 21 KINGS 0.9 0.4 0.7 0.8 0.8 1.2 1.2 1.2 1.3 1.2 1.2 0.3 0.9 0.9 0.6 1.1 1_7 1.0 100.0 19.5 48.9 63.8 73.6 54.0 80_5 62.6 51.1 36.2 26_4 5.2 21.3 16.1 12.1 15.5 17_8 12.1 100 47 76 87 92 140 138 135 145 135 134 33 109 101 73 128 191 119 STORE BRAND/GENERIC 226 44 112 135 152 108 182 151 114 91 74 19 38 28 47 35 42 16 100'S 1.1 0.5 0.9 0.9 0.9 1.4 1.6 1.6 1.6 1.7 1.9 0.6 1.0 0.9 1.4 1.4 2.2 0.8 100.0 19.5 49.6 59.7 67_3 47.8 80.5 66.8 50.4 40.3 32.7 8.4 16.8 12.4 20.8 15.5 18.6 7.1 100 47 77 82 84 123 138 144 143 150 166 53 86 78 125 128 199 70 STORE BRAND/GENERIC 294 55 141 175 203 148 239 192 153 119 91 18 53 45 43 45 57 32 NON-MENTHOL 1.5 0.7 1.1 1.2 1.3 1.9 2.0 2.1 2.2 2.2 2.3 0.6 1.4 1.4 1.3 1.9 3.0 1.6 100.0 18.7 48.0 59.5 69.0 50.3 81.3 65.3 52.0 40.5 31.0 6.1 18.0 15.3 14.6 15.3 19.4 10.9 100 45 74 81 86 130 139 141 147 151 157 39 92 96 88 127 208 107 STORE BRAND/GENERIC 106 23 56 71 77 54 83 68 50 35 29 10 22 11 25 17 16 5 MENTHOL 0.5 0.3 0.4 0.5 0.5 0.7 0_7 0.7 0.7 0.7 0.7 0.3 0_6 0.3 0.8 0.7 0.9 0.2 100.0 21.7 52_8 67.0 72.6 50.9 78.3 64.2 47.2 33.0 27.4 9.4 20.8 10.4 23.6 16.0 15.1 4.7 100 52 82 92 90 132 134 138 134 123 139 59 106 65 142 133 162 46 TOTAL TALL 120'S 7 1 3 4 5 4 6 6 4 3 2 2 - 5 0_0 0.0 0.0 0.0 0.0 0.1 0_1 0.1 0_1 0.1 0.1 0.1 - 0.2 100.0 14.3 42.9 57.1 71.4 57.1 85_7 85.7 57.1 42.9 28.6 28.6 - 71.4 100 34 66 78 89 148 147 185 162 159 145 236 - 703 TALL 120'S REGULAR 6 1 3 4 5 4 5 5 3 2 1 2 - 4 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0_1 0.0 0.0 0.0 0.1 - 0.2 100.0 16.7 50.0 66.7 83.3 66.7 83_3 83.3 50_0 33.3 16.7 33.3 - 66.7 100 40 77 91 104 172 143 180 142 124 85 276 - 656 TALL 120'S MENTHOL 1 - - - - - 1 1 1 1 1 - 1 0_0 - - - - - 0.0 0.0 0.0 0.0 0.0 0.0 100.0 - - - - - 100.0 100.0 100.0 100.0 100.0 100.0 100 - - - - - 171 216 283 372 508 985 TOTAL TAREYTON 179 16 73 85 107 91 163 131 106 94 . 72 42 25 16 32 22 22 20 0.9 0.2 0.6 0.6 0.7 1.2 1.4 1.4 1.5 1.7 1.8 1.3 0.6 0.5 1.0 0.9 1_2 1.0 100.0 8,9 40.8 47.5 59.8 50.8 91.1 73.2 59.2 52.5 40.2 23.5 14.0 8.9 17.9 12.3 12.3 11.2 100 21 63 65 74 131 156 158 168 195 204 148 72 56 108 102 132 110 TAREYTON KINGS REGULAR 66 8 31 37 42 34 58 45 35 29 24 20 7 7 9 5 9 9 0.3 0.1 0.2 0.3 0.3 0.4 0.5 0.5 0.5 0.5 0.6 0.6 0.2 0.2 0.3 0.2 0.5 0.4 100.0 12.1 47.0 56.1 63.6 51.5 87.9 68.2 53.0 43.9 36.4 30.3 10_6 10.6 13.6 7.6 13.6 13.6 100 29 73 77 79 133 150 147 150 163 185 191 54 66 82 63 146 134 CfrZ£SObt,U? ,
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TAREYTON 100'S 89 5 31 37 52 47 84 71 58 52 37 18 12 6 20 14 10 9 0.4 0.1 0.2 0.3 0.3 0.6 0.7 0.8 0.8 1.0 0.9 0.6 0.3 0.2 0.6 0.6 0.5 0.4 100.0 5.6 34.8 41.6 58.4 52.8 94.4 79,8 65.2 58.4 41.6 20.2 13.5 6.7 22.5 15.7 11.2 10.1 100 14 54 57 73 136 162 172 185 217 211 127 69 42 136 130 120 100 TAREYTON LIGHTS 100'S 14 1 5 5 6 5 13 10 9 9 8 3 3 2 2 - 3 1 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.1 0.1 0.1 - 0.2 0.0 100.0 7,1 35.7 35.7 42.9 35.7 92.9 71.4 64.3 64.3 57,1 21.4 21.4 14.3 14.3 - 21.4 7.1 100 17 55 49 53 92 159 154 182 239 290 135 110 89 86 - 229 70 TAREYTON LIGHTS KINGS 10 2 6 6 7 5 8 5 4 4 3 1 3 1 1 3 - 1 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.0 0.0 0.1 - 0.0 100.0 20.0 60.0 60.0 70.0 50.0 80.0 50.0 40.0 40.0 30.0 10.0 30.0 10.0 10.0 30.0 - 10.0 100 48 93 82 87 129 137 108 113 149 152 63 154 63 60 248 98 TOTAL TRIUMPH 18 4 7 7 8 4 14 13 11 11 10 2 1 2 6 1 3 2 0.1 0.0 0.1 0.0 0.0 0.1 0.1 0.1 0.2 0.2 0.3 0.1 0.0 0.1 0.2 0.0 0.2 0.1 100.0 22.2 38.9 38.9 44.4 22.2 77.8 72.2 61.1 61.1 55.6 11.1 5.6 11.1 33.3 5.6' 16.7 11.1 100 53 60 53 55 57 133 156 173 227 282 70 28 70 201 46 178 109 TRIUMPH KINGS REGULAR 9 1 3 3 4 3 8 8 6 6 5 1 1 2 - 2 2 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.1 - 0.1 0.1 100.0 11.1 33.3 33.3 44.4 33.3 88.9 88.9 66.7 66.7 55.6 11.1 11.1 22.2 - 22.2 22.2 100 27 52 46 55 86 152 192 189 248 282 70 57 134 - 238 219 TRIUMPH KINGS MENTHOL 3 2 3 3 3 1 1 - 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 100.0 66.7 100.0 100.0 100.0 33.3 33.3 100.0 100 160 155 137 125 86 57 603 TRIUMPH 100'S REGULAR 4 4 4 4 4 4 2 1 - 1 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.0 - 0.1 100.0 100.0 100.0 100.0 100.0 100.0 50.0 25.0 - 25.0 100 171 216 283 372 508 313 1.51 - 268 TRIUMPH 100'S MENTHOL 2 1 1 1 1 1 1 1 1 1 1 - - - 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - - 0.0 100.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 50.0 - - - 50.0 100 120 77 68 62 86 108 142 186 254 315 - - - 414 TOTAL TRUE 209 36 98 124 151 115 173 145 111 85 58 61 35 25 32 15 16 24 1.0 0.4 0.8 0.8 0.9 1.5 1.5 1.6 1.6 1.6 1.5 1.9 0.9 0.8 1.0 0.6 0.9 1.2 100.0 17.2 46.9 59.3 72.2 55.0 82.8 69.4 53.1 40.7 27.8 29.2 16.7 12.0 15.3 7.2 7.7 11.5 100 41 72 81 90 142 142 150 150 151 141 184 86 75 92 59 82 113 ttZ£9000Z • •
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a • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TRUE GOLD 100'S 2 - 1 1 1 1 2 2 1 1 1 2 IN THE SOFT PACK 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 100.0 - 50.0 50.0 50.0 50.0 100.0 100.0 50.0 50.0 50.0 100.0 100 - 77 68 62 129 171 216 142 186 254 603 TRUE 100'S REGULAR 55 9 24 29 40 31 46 38 31 26 15 17 7 9 3 5 8 6 0.3 0.1 0.2 0.2 0.2 0.4 0.4 0.4 0.4 0.5 0.4 0.5 0.2 0.3 0.1 0.2 0.4 0.3 100.0 16.4 43.6 52.7 72.7 56.4 83.6 69.1 56.4 47.3 27.3 30.9 12.7 16.4 5.5 9.1 14.5 10.9 100 39 67 72 91 146 143 149 160 176 139 195 65 102 33 75 156 107 TRUE 100'S MENTHOL 32 5 14 20 27 22 27 24 18 12 5 6 5 1 7 5 3 5 0.2 0.1 0.1 0.1 0.2 0.3 0.2 0.3 0.3 0.2 0.1 0.2 0.1 0.0 0.2 0.2 0.2 0.2 100.0 15.6 43.8 62.5 84.4 68.8 84.4 75.0 56.3 37.5 15.6 18.8 15.6 3.1 21.9 15.6 9.4 15.6 100 38 68 85 105 178 144 162 159 139 79 118 80 20 132 129 100 154 TRUE KINGS REGULAR 80 13 35 45 52 39 67 54 45 35 28 28 12 8 12 4 3 12 (TRUE BLUE) 0.4 0.2 0.3 0.3 0.3 0.5 0.6 0.6 0.6 0.7 0.7 0.9 0.3 0.3 0.4 0.2 0.2 0.6 100.0 16.3 43.8 56.3 65.0 48.8 83.8 67.5 56.3 43.8 35.0 35.0 15.0 10.0 15.0 5.0 3.8 15.0 100 39 68 77 81 126 143 145 159 163 178 220 77 63 90 41 40 148 TRUE KINGS MENTHOL 40 9 24 29 31 22 31 27 16 11 9 10 11 7 8 1 2 1 (TRUE GREEN) 0.2 0.1 0.2 0.2 0.2 0.3 0.3 0.3 0.2 0.2 0.2 0.3 0.3 0.2 0.2 0.0 0.1 0.0 100.0 22.5 60.0 72.5 77.5 55.0 77.5 67.5 40.0 27.5 22.5 25.0 27.5 17.5 20.0 2.5 5.0 2.5 100 54 93 99 96 142 133 145 113 102 114 157 141 110 121 21 54 25 TRUE KINGS 120 22 59 74 83 61 98 81 61 46 37 38 23 15 20 5 5 13 0.6 0.3 0.5 0.5 0.5 0.8 0.8 0.9 0.9 0.9 0.9 1.2 0.6 0.5 0.6 0.2 0.3 0.6 100.0 18.3 49.2 61.7 69.2 50.8 81.7 67.5 50.8 38.3 30.8 31.7 19.2 12.5 16.7 4.2 4.2 10.8 100 44 76 84 86 131 140 145 144 143 157 199 98 78 101 34 45 107 TRUE KINGS NON-MENTHOL 80 13 35 45 52 39 67 54 45 35 28 28 12 8 12 4 3 12 0.4 0.2 0.3 0.3 0.3 0.5 0.6 0.6 0.6 0.7 0.7 0.9 0,3 0.3 0.4 0.2 0.2 0.6 100.0 16.3 43.8 56.3 65.0 48.8 83.8 67.5 56.3 43.8 35.0 35.0 15.0 10.0 15.0 5.0 3.8 15.0 100 39 68 77 81 126 143 145 159 163 178 220 77 63 90 41 40 148 TRUE 100'S 89 14 39' 50 68 54 75 64 50 39 21 23 12 10 12 10 11 11 0.4 0.2 0.3 0.3 0.4 0.7 0.6 0.7 0.7 0.7 0.5 0.7 0.3 0.3 0.4 0.4 0.6 0.5 100.0 15.7 43.8 56.2 76.4 60.7 84.3 71.9 56.2 43.8 23.6 25.8 13.5 11.2 13.5 11.2 12.4 12.4 100 38 68 77 95 157 144 155 159 163 120 163 69 70 81 93 132 122 TRUE 100'S NON-MENTHOL 57 9 25 30 41 32 48 40 32 27 16 17 7 9 5 5 8 6 0.3 0.1 0.2 0.2 0.3 0.4 0.4 0.4 0.5 0.5 0.4 0.5 0.2 0.3 0.2 0.2 0.4 0.3 100.0 15.8 43.9 52.6 71.9 56.1 84.2 70.2 56.1 47.4 28.1 29.8 12.3 15.8 8.8 8.8 14.0 10.5 100 38 68 72 90 14~ 144 151 159 176 143 188 63 99 53 73 150 104 UrZE9'Q E}'+9' 0Z,
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TRUE NON-MENTHOL 137 22 60 75 93 71 115 94 77 62 44 45 19 17 17 9 11 18 0.7 0.3 0.5 0.5 0.6 0.9 1.0 1.0 1.1 1.2 1.1 1_4 0.5 0.5 0.5 0.4 0.6 0.9 100.0 16.1 43.8 54.7 67.9 51.8 83.9 68.6 56.2 45.3 32.1 32_8 13.9 12.4 12.4 6.6 8.0 13.1 100 39 68 75 85 134 144 148 159 168 163 207 71 78 75 54 86 129 TRUE MENTHOL 72 14 38 49 58 44 58 51 34 23 14 16 16 8 15 6 5 6 0.4 0.2 0.3 0.3 0.4 0.6 0.5 0.5 0.5 0.4 0.4 0.5 0.4 0.3 0.5 0.2 0.3 0.3 100.0 19.4 52.8 68.1 80.6 61.1 80.6 70.8 47.2 31.9 19.4 22_2 22.2 11.1 20.8 8.3 6.9 8.3 100 47 82 93 100 158 138 153 134 119 99 140 114 70 126 69 74 82 TOTAL VANTAGE 692 196 402 466 523 327 496 384 290 226 169 73 88 232 98 121 39 36 3.5 2.4 3.1 3.2 3.3 4.2 4.2 4.1 4.1 4.2 4.3 2.3 2.3 7.3 3.0 5.0 2.1 1.8 100.0 28.3 58.1 67.3 75.6 47.3 71.7 55.5 41.9 32.7 24.4 10.5 12.7 33.5 14.2 17.5 5.6 5.2 100 68 90 92 94 122 123 120 119 121 124 66 65 210 85 145 60 51 VANTAGE KINGS REGULAR 277 86 179 203 225 139 191 137 98 74 52 24 39 104 34 39 15 19 1.4 1.0 1.4 1.4 1.4 1.8 1.6 1.5 1.4 1.4 1.3 0.8 1.0 3.3 1.0 1.6 0.8 0.9 100.0 31.0 64.6 73.3 81.2 50.2 69.0 49.5 35.4 26.7 18.8 8.7 14.1 37.5 12.3 14.1 5.4 6.9 100 75 100 100 101 130 118 107 100 99 95 55 72 235 74 117 58 68 VANTAGE KINGS MENTHOL 38 19 28 29 33 14 19 14 10 9 5 3 2 18 5 9 - 1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.2 0.1 0.1 0.1 0.6 0.2 0.4 - 0.0 100.0 50.0 73.7 76.3 86.8 36.8 50.0 36.8 26.3 23.7 13.2 7.9 5.3 47.4 13.2 23.7 - 2.6 100 120 114 104 108 95 86 79 75 88 67 50 27 296 79 196 - 26 VANTAGE 100'S REGULAR 152 27 72 91 103 76 125 104 80 61 49 16 21 46 18 37 8 6 0.8 0.3 0.6 0.6 0.6 1.0 1.1 1.1 1.1 1.1 1.2 0.5 0.5 1.4 0.5 1.5 0.4 0.3 100.0 17.8 47.4 59.9 67.8 50.0 82.2 68.4 52.6 40.1 32.2 10.5 13.8 30.3 11.8 24.3 5.3 3_9 100 43 73 82 84 129 141 147 149 149 164 66 71 189 71 201 56 39 VANTAGE 100'S MENTHOL •13 4 7 9 9 5 9 7 6 4 4 1 5 2 4 1 0.1 0.0 0.1 0.1 0.1 0.1 0_1 0.1 0.1 0.1 0.1 0.0 0.2 0_1 0.2 0.1 100.0 30.8 53.8 69.2 69_2 38.5 69.2 53.8 46.2 30.8 30.8 7.7 38.5 15.4 30.8 7.7 100 74 83 95 86 99 119 116 131 114 156 39 241 93 255 82 VANTAGE ULTRA LIGHTS 92 35 62 68 73 38 57 41 30 24 19 13 10 28 15 15 8 1 KINGS REGULAR 0.5 0.4 0.5 0.5 0.5 0_5 0.5 0.4 0.4 0.4 0.5 0.4 0.3 0.9 0.5 0.6 0.4 0.0 100.0 38.0 67_4 73.9 79.3 41_3 62.0 44.6 32.6 26.1 20.7 14.1 10.9 30.4 16.3 16.3 8.7_ 1.1 100 91 104 101 99 107 106 96 92 97 105 89 56 190 98 135 93 11 VANTAGE ULTRA LIGHTS 1 - I I 1 1 1 1 - 1 KINGS MENTHOL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 125 258 171 216 283 372 828 9tZE50bfirtlZ )' a 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < ------------------------------------------------------- > --------------------------------------- <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 VANTAGE ULTRA LIGHTS 116 24 52 64 77 53 92 78 64 52 39 15 14 31 24 16 7 9 100'S REGULAR 0,6 0.3 0_4 0.4 0.5 0.7 0.8 0.8 0.9 1.0 1.0 0.5 0.4 1.0 0.7 0.7 0.4 0.4 100.0 20.7 44.8 55.2 66.4 45.7 79.3 67.2 55.2 44.8 33.6 12.9 12.1 26.7 20.7 13.8 6.0 7.8 100 50 69 75 83 118 136 145 156 167 171 81 62 167 125 114 65 76 VANTAGE ULTRA LIGHTS 3 1 2 2 2 1 2 2 1 1 1 2 1 100'S MENTHOL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 100.0 33.3 66.7 66.7 66.7 33.3 66.7 66.7 33.3 33.3 33.3 66.7 33.3 100 80 103 91 83 86 114 144 94 124 169 420 171 VANTAGE PARENT 480 136 286 332 370 234 344 262 194 148 110 43 63 173 59 89 24 26 2.4 1.6 2.2 2.3 2.3 3.0 2.9 2.8 2_7 2.7 2.8 1.4 1_6 5.4 1.8 3.7 1.3 1.3 100.0 28.3 59.6 69.2 77.1 48.8 71.7 54.6 40_4 30.8 22.9 9.0 13.1 36.0 12.3 18.5 5.0 5.4 100 68 92 95 96 126 123 118 114 115 116 56 67 226 74 153 54 53 VANTAGE PARENT KINGS 315 105 207 232 258 153 210 151 108 83 57 27 41 122 39 48 15 20 1.6 1.3 1.6 1.6 1.6 2.0 1.8 1.6 1.5 1.5 1.4 0.8 1.0 3.8 1.2 2.0 0,8 1.0 100.0 33.3 65.7 73.7 81.9 48.6 66.7 47.9 34.3 26.3 18.1 8.6 13.0 38.7 12.4 15.2 4.8 6.3 100 80 102 101 102 125 114 103 97 98 92 54 67 242 75 126 51 63 VANTAGE PARENT 100'S 165 31 79 100 112 81 134 111 86 65 53 16 22 51 20 41 9 6 0.8 0.4 0_6 0.7 0.7 1.0 1.1 1.2 1.2 1.2 1.3 0.5 0.6 1.6 0.6 1.7 0.5 0.3 100.0 18.8 47.9 60.6 67.9 49.1 81.2 67.3 52.1 39.4 32.1 9.7 13.3 30_9 12.1 24.8 5.5 3.6 100 45 74 83 85 127 139 145 148 147 163 61 68 193 73 206 58 36 VANTAGE PARENT 429 113 251 294 328 215 316 241 178 135 101 40 60 150 52 76 23 25 NON-MENTHOL 2.1 1.4 1.9 2.0 2.0 2.8 2.7 2.6 2.5 2.5 2.6 1.3 1.5 4.7 1.6 3.1 1.2 1.2 100.0 26.3 58.5 68.5 76.5 50.1 73.7 56.2 41.5 31.5 23.5 9.3 14.0 35.0 12_1 17.7 5.4 5.8 100 63 90 94 95 129 126 121 118 117 120 59 72 219 73 147 57 57 VANTAGE PARENT MENTHOL 51 23 35 38 42 19 28 21 16 13 9 3 3 23 7 13 1 1 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0,2 0.2 0.1 0.1' 0.7 0_2 0.5 0.1 0.0 100.0 45.1 68.6 74.5 82.4 37.3 54.9 41.2 31.4 25.5 17_6 5.9 5.9 45.1 13.7 25.5 2.0 2.0 100 108 106 102 103 96 94 89 89 95 90 37 30 282 83 211 21 19 VANTAGE ULTRA LIGHTS 212 60 116 134 153 93 152 122 96 78 59 30 25 59 39 32 15 10 1.1 0.7 0.9 0.9 1.0 1.2 1_3 1.3 1.4 1.4 1_5 0.9 0.6 1_8 1.2 1.3 0.8 0,5 100.0 28.3 54.7 63_2 72.2 43.9 71.7 57.5 45.3 36.8 27.8 14_2 11.8 27.8 18.4 15.1 7.1 4.7 100 68 85 86 90 113 123 124 128 137 141 89 60 174 111 125 76 46 VANTAGE ULTRA 93 35 62 68 74 39 58 42 31 25 19 13 10 28 15 16 8 1 LIGHTS KINGS 0.5 0.4 0.5 0.5 0.5 0.5 0.5 0.5 0.4 0.5 0.5 0.4 0.3 0.9 0.5 0.7 0.4 0,0 100.0 37.6 66.7 73.1 79.6 41.9 62.4 45.2 33.3 26.9 20.4 14.0 10.8 30.1 16.1 17.2 8.6 1,1 100 90 103 100 99 108 107 97 94 100 104 88 55 188 97 142 92 11 ItZESQ0Qfr
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 VANTAGE ULTRA LIGHTS 100'S VANTAGE ULTRA LIGHTS NON-MENTHOL VANTAGE ULTRA LIGHTS MENTHOL TOTAL VICEROY VICEROY KINGS VICEROY 100'S VICEROY RICH LIGHTS KINGS VICEROY RICH LIGHTS 100'S VICEROY RICH LIGHTS TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 119 25 54 66 79 54 94 80 65 53 40 17 15 31 24 16 7 9 0.6 0.3 0.4 0.5 0.5 0.7 0.8 0.9 0.9 1.0 1.0 0.5 0.4 1.0 0.7 0.7 0.4 0.4 100.0 21.0 45.4 55.5 66.4 45.4 79.0 67.2 54.6 44.5 33.6 14.3 12.6 26.1 20.2 13.4 5.9 7.6 100 51 70 76 83 117 135 145 155 166 171 90 65 163 122 111 63 74 208 59 114 132 150 91 149 119 94 76 58 28 24 59 39 31 15 10 1.0 0.7 0.9 0.9 0.9 1.2 1.3 1.3 1.3 1.4 1.5 0.9 0.6 1.8 1.2 1.3 0.8 0.5 100.0 28.4 54.8 63.5 72.1 43.8 71.6 57.2 45.2 36.5 27.9 13.5 11.5 28.4 18.8 14.9 7.2 4.8 100 68 85 87 90 113 123 123 128 136 142 85 59 178 113 123 77 47 4 1 2 2 3 2 3 3 2 2 1 2 1 - - 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0_0 - - 0.0 100.0 25.0 50.0 50.0 75.0 50.0 75.0 75.0 50.0 50.0 25.0 50.0 25.0 - - 25.0 100 60 77 68 93 129 128 162 142 186 127 315 128 - - 207 145 17 64 84 106 89 128 108 81 61 39 18 21 31 31 19 13 12 0.7 0.2 0.5 0.6 0.7 1_1 1.1 1.2 1.1 1.1 1.0 0.6 0.5 1.0 0.9 0.8 0.7 0,6 100.0 11.7 44.1 57.9 73.1 61.4 88.3 74_5 55.9 42.1' 26.9 12.4 14.5 21.4 21.4 13,1 9.0 8.3 100 28 68 79 91 159 151 161 158 156 137 78 74 134 129 108 96 81 76 10 37 46 55 45 66 56 39 30 21 13 10 17 14 10 5 7 0.4 0.1 0.3 0.3 0.3 0.6 0.6 0.6 0.6 0.6 0.5 0.4 0.3 0.5 0.4 0.4 0.3 0.3 100.0 13.2 48.7 60.5 72.4 59.2 86.8 73.7 51.3 39.5 27.6 17.1 13.2 22.4 18.4 13,2 6.6 9.2 100 32 75 83 90 153 149 159 145 147 140 108 67 140 111 109 70 91 41 2 14 21 30 28 39 33 27 20 11 4 8 6 11 5 4 3 0.2 0.0 0.1 0.1 0.2 0.4 0.3 0.4 0.4 0.4 0.3 0.1 0_2 0.2 0.3 0.2 0.2 0.1 100.0 4.9 34.1 51.2 73.2 68.3 95_1 80.5 65.9 48.8 26.8 9.8 19.5 14.6 26.8 12.2 9.8 7.3 100 12 53 70 91 176 163 173 187 181 136 61 100 92 162 101 104 72 13 3 9 1 1 12 9 10 6 4 2 1 1 3 5 2 1 1 0.1 0.0 0.1 0_1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.1 0.2 0.1 0.1 0.0 100.0 23,1 69.2 84.6 92.3 69.2 76.9 46.2 30.8 15.4 7.7 7.7 23.1 38.5 15.4 7.7 7.7 100 55 107 116 115 179 132 99 87 57 39 48 144 232 127 82 76 15 2 4 6 9 7 13 13 11 9 6 3 5 1 2 3 1 0.1 0.0 0.0 0.0 0.1 0.1 0.1 0,1 0.2 0_2 0.2 0.1 0_2 0_0 0.1 0.2 0.0 100.0 13.3 26.7 40.0 60.0 46.7 86.7 86.7 73.3 60.0 40.0 20.0 33.3 6.7 13.3 20.0 6.7 100 32 41 55 75 121 148 187 208 223 203 103 209 40 110 214 66 28 5 13 17 21 16 23 19 15 11 7 1 3 8 6 4 4 2 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.0 0.1 0.3 0.2 0.2 0.2 0.1 100.0 17.9 46.4 60.7 75.0 57.1 82.1 67.9 53.6 39.3 25.0 3.6 10.7 28.6 21.4 14.3 14.3 7.1 100 43 72 83 93 148 141 146 152 146 127 22 55 179 129 118 153 70 0 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > < ----- ------ ------ ------ ------ ------ ---- ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TOTAL VIRGINIA SLIMS 850 465 647 706 745 280 385 287 203 144 105 114 165 152 143 123 63 88 4.2 5.6 5.0 4.8 4.6 3.6 3.3 3.1 2.9 2.7 2.7 3.6 4.2 4.8 4.3 5.1 3.4 4.3 100.0 54.7 76.1 83.1 87.6 32.9 45.3 33.8 23.9 16.9 12.4 13.4 19.4 17.9 16.8 14.5 7.4 10.4 100 132 118 114 109 85 78 73 68 63 63 84 100 112 101 120 79 102 VIRGINIA SLIMS REGULAR 177 79 118 132 144 65 98 78 59 45 33 23 39 31 23 27 14 20 0.9 0.9 0.9 0.9 0.9 0.8 0.8 0.8 0.8 0.8 0.8 0.7 1.0 1.0 0.7 1.1 0.7 1.0 100.0 44.6 66,7 74.6 81.4 36.7 55.4 44.1 33.3 25.4 18.6 13.0 22.0 17.5 13.0 15.3 7.9 11.3 100 107 103 102 101 95 95 95 94 95 95 82 113 110 78 126 85 111 VIRGINIA SLIMS MENTHOL 126 78 113 119 123 45 48 31 13 7 3 12 26 21 32 19 5 11 0.6 0.9 0.9 0.8 0.8 0.6 0.4 0.3 0.2 0.1 0.1 0.4 0.7 0.7 1.0 0.8 0.3 0.5 100.0 61.9 89.7 94.4 97.6 35.7 38.1 24.6 10.3 5.6 2.4 9.5 20.6 16.7 25.4 15.1 4.0 8.7 100 149 139 129 122 92 65 53 29 21 12 60 106 104 153 125 42 86 VIRGINIA SLIMS 138 74 98 104 116 42 64 50 40 34 22 30 25 23 19 14 9 18 LIGHTS REGULAR 0.7 0.9 0.8 0.7 0.7 0.5 0.5 0.5 0.6 0.6 0.6 0.9 0.6 0.7 0.6 0.6 0.5 0.9 100.0 53.6 71.0 75.4 84.1 30.4 46.4 36.2 29.0 24.6 15.9 21.7 18.1 16.7 13.8 10.1 6A 13.0 100 129 110 103 105 79 79 78 82 92 81 137 93 104 83 84 70 12~ VIRGINIA SLIMS 157 106 139 147 149 43 51 29 18 10 8 17 28 27 25 28 12 19 LIGHTS MENTHOL 0.8 1.3 1.1 1.0 0.9 0.6 0.4 0.3 0.3 0.2 0.2 0.5 0.7 0.8 0.8 1.2 0.6 0.9 100.0 67.5 88.5 93.6 94.9 27.4 32.5 18.5 11.5 6.4 5.1 10.8 17.8 17.2 15.9 17.8 7.6 12.1 100 162 137 128 118 71 56 40 32 24 26 68 91 108 96 148 82 119 VIRGINIA SLIMS 86 35 52 63 66 31 51 43 34 23 20 12 16 17 15 11 8 6 LIGHTS 120'S REGULAR 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.5 0.5 0.4 0.5 0.4 0.4 0.5 0.5 0.5 0.4 0.3 100.0 40.7 60.5 73.3 76.7 36.0 59.3 50.0 39.5 26.7 23.3 14.0 18.6 19.8 17.4 12.8 9.3 7.0 100 98 93 100 96 93 102 108 112 99 118 88 95 124 105 106 100 69 VIRGINIA.SLIMS 46 22 34 41 42 20 24 19 12 5 4 6 6 9 4 7 7 7 LIGHTS 120'S MENTHOL 0.2 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.1 0.1 0.2 0.2 0.3 0.1 0.3 0.4 0.3 100.0 47.8 73.9 89.1 91.3 43.5 52.2 41.3 26.1 10.9 8,7 13.0 13.0 19.6 8.7 15.2 15.2 15.2 100 115 114 122 114 112 89 89 74 40 44 82 67 122 52 126 163 150 VIRGINIA SLIMS 67 42 57 59 61 19 25 17 10 8 6 6 15 11 11 15 6 3 ULTRA LIGHTS 100'S 0.3 0.5 0.4 0.4 0.4 0.2 0.2 0.2 0.1 0.1 0.2 0.2 0.4 0.3 0.3 0.6 0.3 0.1 REGULAR IN THE BOX 100.0 62.7 85.1 88.1 91.0 28.4 37.3 25.4 14.9 11.9 9.0 9.0 22.4 16.4 16.4 22.4 9.0 4.5 100 151 132 120 113 73 64 55 42 44 45 56 115 103 99 185 96 44 VIRGINIA SLIMS 53 29 36 41 44 15 24 20 17 12 9 8 10 13 14 2 2 4 ULTRA LIGHTS 100'S 0.3 0.3 0.3 0.3 0,3 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.4 0.4 0.1 0.1 0.2 MENTHOL IN THE BOX 100.0 54.7 67.9 77.4 83.0 28.3 45.3 37.7 32.1 22.6 17.0 15.1 18.9 24.5 26.4 3.8 3.8 7.5 100 132 105 106 103 73 78 81 91 84 86 95 97 154 159 31 40 74 0. . 9Q ES'b 0Z I
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 VIRGINIA SLIMS 303 157 231 251 267 110 146 109 72 52 36 35 65 52 55 46 19 31 FULL FLAVOR 1.5 1.9 1.8 1.7 1.7 1.4 1.2 1.2 1.0 1.0 0.9 1.1 1.7 1.6 1.7 1.9 1.0 1.5 100.0 51.8 76.2 82.8 88.1 36.3 48.2 36_0 23.8 17.2 11.9 11.6 21.5 17.2 18_2 15.2 6.3 10.2 100 125 118 113 110 94 83 78 67 64 60 73 110 107 110 126 67 101 VIRGINIA SLIMS LIGHTS 427 237 323 355 373 136 190 141 104 72 54 65 75 76 63 60 36 50 2.1 2.8 2.5 2.4 2.3 1.8 1.6 1.5 1.5 1.3 1.4 2.0 1.9 2.4 1.9 2.5 1.9 2.5 100.0 55.5 75.6 83.1 87.4 31.9 44.5 33_0 24.4 16.9 12.6 15.2 17.6 17.8 14.8 14.1 8.4 11.7 100 133 117 114 109 82 76 71 69 63 64 96 90 111 89 116 90 115 VIRGINIA SLIMS 120 71 93 100 105 34 49 37 27 20 15 14 25 24 25 17 8 7 ULTRA LIGHTS 0.6 0.9 0.7 0.7 0.7 0.4 0.4 0.4 0.4 0.4 0,4 0.4 0.6 0.8 0.8 0.7 0.4 Q.3 100.0 59.2 77.5 83.3 87.5 28.3 40_8 30.8 22.5 16.7 12.5 11.7 20.8 20.0 20.8 14.2 6.7 5.8 100 142 120 114 109 73 70 66 64 62 64 73 107 125 126 117 71 57 VIRGINIA SLIMS 120'S 132 57 86 104 108 51 75 62 46 28 24 18 22 26 19 18 15 13 0.7 0.7 0.7 0.7 0.7 0.7 0.6 0.7 0_7 0.5 0_6 0,6 0.6 0.8 0.6 0.7 0.8 0.6 100.0 43.2 65.2 78.8 81.8 38.6 56.8 47.0 34.8 21.2 18.2 13.6 16.7 19.7 14.4 13,6 11.4 9.8 100 104 101 108 102 100 97 101 99 79 92 86 85 123 87 113 122 97 VIRGINIA SLIMS 401 188 268 299 326 138 213 171 133 102 75 65 80 71 57 52 31 44 NON-MENTHOL 2.0 2.3 2.1 2.0 2.0 1.8 1.8 1.8 1.9 1.9 1.9 2.0 2.0 2.2 1_7 2.1 1.7 2.2 100.0 46.9 66.8 74.6 81.3 34.4 53.1 42.6 33.2 25.4 18.7 16.2 20_0 17.7 14.2 13.0 7.7 11.0 100 113 103 102 101 89 91 92 94 95 95 102 102 111 86 107 83 108 VIRGINIA SLIMS MENTHOL 329 206 286 307 314 108 123 79 43 22 15 35 60 57 61 54 24 37 1.6 2.5 2.2 2.1 2.0 1.4 1.1 0.9 0.6 0.4 0.4 1.1 1.5 1.8 1.8 2.2 1.3 1.8 100.0 62.6 86.9 93.3 95.4 32.8 37.4 24.0 13.1 6.7 4.6 10.6 18.2 17.3 18.5 16.4 7.3 11.2 100 151 134 128 119 85 64 52 37 25 23 67 94 108 112 136 78 111 TOTAL WINSTON 2049 566 1202 1462 1628 1062 1483 1173 847 587 421 277 455 452 296 259 167 136 10.2 6.8 9.3 10.0 10.1 13.7 12.7 12.6 12.0 10.9 10.7 8.7 11.6 14.1 8.9 10.7 8.9 6.7 100.0 27.6 58.7 71.4 79.5 51.8 72.4 57.2 41.3 28.6 20.5 13.5 22.2 22.1 14_4 12.6 8.2 6.6 100 66 91 98 99 134 124 123 117 107 104 85 114 138 87 105 87 65 WINSTON RED KINGS 717 195 435 538 599 404 522 394 282 179 118 95 177 152 110 87 53 42 IN THE SOFT PACK 3.6 2.3 3.4 3.7 3.7 5.2 4.5 4.2 4.0 3.3 3.0 3.0 4.5 4.8 3.3 3_6 2.8 2.1 100.0 27.2 60.7 75.0 83.5 56.3 72.8 55.0 39.3 25.0 16.5 13.2 24.7 21.2 15.3 12.1 7.4 5.9 100 65 94 103 104 146 125 118 111 93 84 83 127 133 93 100 79 58 WINSTON RED KINGS 61 27 44 49 51 24 34 25 17 12 10 18 10 8 9 4 4 7 IN THE BOX 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.3 0.6 0.3 Q.3 0.3 0.2 0.2 0.3 100.0 44.3 72.1 80.3 83.6 39.3 55.7 41.0 27.9 19.7 16.4 29.5 16.4 13.1 14.8 6.6 8.6 11.5 100 106 111 110 104 102 95 88 79 73 83 186 84 82 89 54 70 113 OSZCSpbV0Z a
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1987 FALL CIGARETTE TRAC KING ST UDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 WINSTON 100'S REGULAR 410 92 214 274 314 222 318 278 196 136 96 56 94 91 47 56 31 32 2.0 1.1 1.7 1.9 2.0 2.9 2.7 3.0 2.8 2.5- 2.4 1.8 2.4 2.8 1.4 2.3 1.7 1.6 100.0 22.4 52.2 66.8 76.6 54.1 77.6 67.8 47.8 33.2 23.4 13.7 22.9 22.2 11.5 13_7 7.6 7.8 100 54 81 91 95 140 133 146 135 123 119 86 118 139 69 113 81 77 WINSTON LIGHTS KINGS 356 133 235 272 296 163 223 161 121 84 60 43 70 86 53 41 34 28 IN THE SOFT PACK 1.8 1.6 1.8 1.9 1.8 2.1 1.9 1.7 1.7 1.6 1.5 1.4 1.8 2.7 1.6 1.7 1.8 1.4 100.0 37.4 66.0 76.4 83.1 45.8 62.6 45.2 34.0 23.6 16.9 12.1 19.7 24.2 14.9 11.5 9.6 7.9 100 90 102 104 104 118 107 97 96 88 86 76 101 151 90 95 102 77 WINSTON LIGHTS KINGS 29 15 21 23 26 11 14 9 8 6 3 8 8 5 3 3 2 IN THE BOX 0.1 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.3 0.2 0.2 0.1 0.1 0.1 100.0 51.7 72.4 79.3 89.7 37.9 48.3 31.0 27.6 20.7 10.3 27.6 27.6 17.2 10.3 10.3 6.9 100 124 112 108 112 98 83 67 78 77 53 174 141 108 62 86 74 WINSTON LIGHTS 100'S 342 73 176 213 238 165 269 222 166 129 104 42 64 88 48 50 27 23 IN THE SOFT PACK 1.7 0.9 1.4 1.5 1.5 2.1 2.3 2.4 2.3 2.4 2.6 1.3 1.6 2.8 1.4 2.1 1.4 1.1 100.0 21.3 51.5 62.3 69.6 48.2 78.7 64.9 48.5 37.7 30.4 12.3 18.7 25.7 14.0 14.6 7.9 6.7 100 51 80 85 87 125 135 140 137 140 154 77 96 161 85 121 85 66 WINSTON LIGHTS 100'S 17 6 8 8 9 3 11 10 9 9 8 3 3 5 1 3 1 1 IN THE BOX 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 0.2 0_2 0.1 0.1 0.2 0.0 0.1 0.1 0.0 100.0 35.3 47.1 47.1 52.9 17.6 64.7 58.8 52.9 52.9 47.1 17.6 17.6 29.4 5.9 17_6 5.9 5.9 100 85 73 64 66 46 111 127 150 197 239 tii 90 184 35 146 63 58 WINSTON ULTRA LIGHTS 47 13 30 38 40 27 34 24 17 9 7 5 11 7 11 5 7 1 KINGS 0.2 0.2 0.2 0.3 0.2 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.3 0_2 0.3 0.2 0.4 0.0 100.0 27.7 63.8 80.9 85.1 57.4 72.3 51.1 36.2 19.1 14.9 10.6 23.4 14.9 23.4 10.6 14.9 2.1 100 66 99 111 106 148 124 110 102 71 76 67 120 93 141 88 159 21 WINSTON ULTRA LIGHTS 70 12 39 47 55 43 58 50 3.1 23 15 7 18 10 14 10 8 2 100'S 0.3 0.1 0.3 0.3 0.3 0.6 0_5 0.5 0.4 0.4 0.4 0.2 0.5 0.3 0.4 0.4 0.4 0.1 100.0 17.1 55.7 67.1 78.6 61.4 82.9 71.4 44.3 32.9 21.4 10.0 25.7 14.3 20.0 14.3 11.4 2.9 100 41 86 92 98 159 142 154 125 122 109 63 132 89 121 118 122 28 WINSTON PARENT 1188 314 693 861 964 650 874 697 495 327 224 169 281 251 166 147 88 81 5_9 3.8 5.3 5.9 6.0 8.4 7.5 7.5 7.0 6.1 5.7 5.3 7.2 7.8 5.0 6.1 4.7 4.0 100.0 26.4 58.3 72.5 81.1 54.7 73.6 58.7 41.7 27.5 18_9 14.2 23.7 21.1 14.0 12.4 7.4 6.8 100 64 90 99 101 141 126 126 118 102 96 90 121 132 84 102 79 67 WINSTON KINGS IN THE 778 222 479 587 650 428 556 419 299 191 128 113 187 160 119 91 57 49 RED PACK 3.9 2.7 3.7 4.0 4.0 5.5 4.8 4.5 4.2 3_5 3.2 3.6 4.8 5_O 3.6 3.8 3.0 2.4 100.0 28.5 61.6 75.4 83.5 55.0 71.5 53.9 38.4 24.6 16.5 14.5 24.0 20.6 15.3 11.7 7.3 6.3 100 69 95 103 104 142 122 116 109 91 84 91 123 129 92 97 78 62 Ir gzE:906W,
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 WINSTON 100'S 410 92 214 274 314 222 318 278 196 136 96 56 94 91 47 56 31 32 2.0 1.1 1.7 1.9 2.0 2.9 2.7 3.0 2.8 2_5 2.4 1.8 2.4 2.8 1.4 2_3 1.7 1.6 100.0 22.4 52.2 66.8 76.6 54.1 77.6 67.8 47.8 33.2 23_4 13.7 22.9 22.2 11.5 13.7 7.6 7.8 100 54 81 91 95 140 133 146 135 123 119 86 118 139 69 113 81 77 WINSTON LIGHTS 744 227 440 516 569 342 517 402 304 228 175 96 145 184 105 97 64 52 3.7 2.7 3.4 3.5 3.5 4.4 4.4 4.3 4.3 4.2 4.4 3.0 3.7 5.8 3.2 4.0 3.4 2.6 100.0 30.5 59.1 69.4 76.5 46_0 69_5 54.0 40.9 30.6 23.5 12.9 19.5 24.7 14_1 13.0 8.6 7.0 100 73 91 95 95 119 119 116 116 114 120 81 100 155 85 108 92 69 WINSTON LIGHTS KINGS 385 148 256 295 , 322 174 237 170 129 90 63 51 78 91 56 44 36 28 1.9 1_8 2.0 2.0 2.0 2.2 2.0 1.8 1.8 1.7 1.6 1.6 2.0 2.8 1.7 1.8 1.9 1.4 100.0 38.4 66.5 76_6 83.6 45.2 61.6 44.2 33.5 23.4 16.4 13.2 20.3 23_6 14.5 11.4 9.4 7.3 100 92 103 105 104 117 105 95 95 87 83 83 104 148 88 95 100 72 WINSTON LIGHTS 100'S 359 79 184 221 247 168 280 232 175 138 112 45 67 93 49 53 28 24 1.8 0.9 1.4 1.5 1.5 2.2 2.4 2.5 2.5 2.6 2.8 1.4 1.7 2.9 1.5 2.2 1.5 1.2 100.0 22.0 51.3 61.6 68.8 46.8 78.0 64.6 48.7 38.4 31.2 12.5 18.7 25.9 13.6 14.8 7_8 6.7 100 53 79 84 86 121 134 139 138 143 159 79 96 162 82 122 83 66 WINSTON ULTRA 117 25 69 85 95 70 92 74 48 32 22 12 29 17 25 15 15 3 0.6 0.3 0_5 0.6 0.6 0.9 0.8 0.8 0.7 0.6 0.6 0.4 0.7 0.5 0.8 0.6 0.8 0.1 100.0 21.4 59.0 72.6 81.2 59.8 78.6 63.2 41.0 27.4 18.8 10.3 24.8 14.5 21.4 12.8 12.8 2.6 100 51 91 99 101 155 135 136 116 102 96 65 127 91 129 106 137 25 TOTAL OTHER 56 20 32 38 42 22 36 29 24 18 14 11 13 4 8 5 6 8 0.3 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.3 0.1 0.2 0.2 0.3 0.4 100.0 35_7 57.1 67.9 75.0 39.3 64.3 51.8 42.9 32.1 25.0 19.6 23.2 7.1 14.3 8.9 10_7 14.3 100 86 88 93 93 101 110 112 121 120 127 124 119 45 86 74 115 141 OTHER KINGS REGULAR 35 14 21 25 26 12 21 17 14 10 9 9 6 2 5 3 5 4 0.2 0_2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.2 0.1 0.2 0.1 0.3 0.2 100.0 40.0 60.0 71.4 74.3 34.3 60.0 48.6 40.0 28.6 25.7 25.7 17,1 5.7 14.3 8.6 14.3 11.4 100 96 93 98 92 89 103 105 113 106 131 162 88 36 86 71 153 113 OTHER KINGS MENTHOL 5 2 2 2 3 1 3 3 , 3 3 2 2 2 - 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0_1 0.1 0.1 0.1 - 0.0 100.0 40.0 40.0 40.0 60.0 20.0 60.0 60.0 60.0 60.0 40.0 40_0 40.0 - 20.0 100 96 62 55 75 52 103 129 170 223 203 205 250 - 166 OTHER 100'S REGULAR 11 3 6 8 10 7 8 5 5 3 1 1 4 - 2 1 1 2 0.1 0.0 0_0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.1 - 0.1 0.0 0.1 0.1 100.0 27.3 54.5 72.7 90.9 63.6 72.7 45.5 45.5 27.3 9.1 9.1 36.4 - 18.2 9.1 9.1 18.2 100 66 84 99 113 164 125 98 129 101 46 57 186 - 110 75 97 179 zr '.ZesoE3toz 0 •
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• S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 OTHER 100'S MENTHOL 5 1 3 3 3 2 4 4 2 2 2 1 1 - 1 - - 2 0.0` 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 - 0.0 - - 0.1 100.0 20.0 60.0 60.0 60.0 40.0 80.0 80.0 40.0 40.0 40.0 20.0 20.0 - 20.0 - - 40.0 100 48 93 82 75 103 137 172 113 149 203 126 103 - 121 - - 394 NO REGULAR BRAND/ 193 44 90 109 127 83 149 128 103 84 66 19 38 27 35 37 21 16 JUST STARTED SMOKING 1.0 0.5 0.7 0.7 0.8 1.1 1.3 1.4 1.5 1_6 1.7 0.6 1.0 0.8 1.1 1.5 1.1 0.8 100_0 22.8 46.6 56.5 65.8 43.0 77.2 66.3 53.4 43.5 34.2 9.8 19.7 14.0 18.1 19.2 10.9 8.3 100 55 72 77 82 111 132 143 151 162 174 62 101 88 109 159 116 82 EszESO0az
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S S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 6.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 N = 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 _0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46_4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9_3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL AMERICAN 1359 119 424 588 779 660 1240 1121 935 771 580 220 307 185 237 123 118 160 6.8 1.4 3.3 4.0 4.8 8.5 10.6 12.1 13.2 14.3 14.7 6.9 7.9 5.8 7.1 5.1 6.3 7.9 100.0 8.8 31.2 43_3 57.3 48.6 91.2 82.5 68.8 56.7 42.7 16.2 22.6 13.6 17.4 9.1 8.7 11.8 100 21 48 59 71 125 156 178 195 211 217 102 116 85 105 75 93 116 TOTAL B&W 1642 612 1060 1202 1329 717 1030 789 582 440 313 191 313 276 323 250 142 143 8.2 7.3 8.2 8.2 8.3 9.2 8.8 8.5 8.2 8.2 7,9 6.0 8,0 8.6 9.7 10_3 7.6 7.0 100.0 37.3 64.6 73.2 80.9 43.7 62.7 48.1 35.4 26.8 19,1 11.6 19.1 16.8 19.7 15.2 8.6 8.7 100 90 100 100 101 113 107 104 100 100 97 73 98 105 119 126 93 86 TOTAL B&W/GENERIC 1802 640 1142 1301 1444 804 1162 892 660 501 358 203 346 302 346 273 169 158 9.0 7.7 8.8 8.9 9.0 10.4 9.9 9.6 9.3 9.3 9.1 6.4 8.9 9.4 10.4 11.3 9.0 7.8 100.0 35.5 63.4 72.2 80.1 44.6 64.5 49.5 36.6 27.8 19.9 11.3 19.2 16.8 19.2 15.1 9.4 8.8 100 85 98 99 100 115 110 107 104 103 101 71 98 105 116 125 100 86 TOTAL LIGGETT 306 32 89 137 174 142 274 248 217 169 132 59 69 35 55 35 21 32 1.5 0.4 0.7 0.9 1.1 1.8 2.3 2.7 3.1 3.1 3.3 1.9 1.8 1.1 1.7 1.4 1.1 1.6 100_0 10.5 29.1 44.8 56.9 46.4 89.5 81.0 70.9 55.2 43.1 19.3 22.5 11.4 18.0 11_4 6.9 10.5 100 25 45 61 71 120 153 175 201 205 219 121 116 72 108 95 73 103 TOTAL LIGGETT/GENERIC 522 79 195 271 326 247 443 388 327 251 196 73 107 63 95 71 62 51 2.6 0.9 1.5 1.9 2.0 3.2 3.8 4.2 4.6 4.7 5.0 2.3 2.7 2.0 2.9 2.9 3.3 2.5 100.0 15.1 37.4 51.9 62.5 47.3 84.9 74.3 62.6 48.1 37.5 14.0 20.5 12.1 18.2 13.6 11.9 9.8 100 36 58 71 78 122 145 160 177 179 191 88 105 76 110 113 127 96 TOTAL LORRILARD 1707 838 1156 1298 1409 571 869 718 551 409 298 493 370 211 331 102 80 113 8_5 10.1 8.9 8.9 8.8 7.4 7.4 7.7 7.8 7.6 7.6 15.5 9.5 6.6 10.0 4.2 4_3 5.6 100.0 49.1 67.7 76.0 82.5 33.5 50.9 42.1 32.3 24.0 17.5 28.9 21.7 12.4 19.4 6.0 4.7 6.6 100 118 105 104 103 86 87 91 91 89 89 182 111 77 117 49 50 65 TOTAL PHILIP MORRIS 7909 4568 6189 6650 7042 2474 3341 2418 1720 1259 867 1363 1378 1067, 1265 991 807 1003 39.5 54.8 47.8 45.4 43.8 31.9 28.6 26,0 24.3 23.4 22.0 42.8 35.3 33.3 38.1 41.0 43.1 49.3 100_0 57.8 78.3 84.1 89.0 31.3 42.2 30.6 21.7 15.9 11.0 17.2 17.4 13.5 16.0 12.5 10.2 12.7 100 139 121 115 111 81 72 66 62 59 56 108 89 84 96 104 109 125 TOTAL PHILIP MORRIS/ 7929 4571 6198 6663 7055 2484 3358 2431 1731 1266 874 1365 1379 1068 1270 994 812 1006 GENERIC 39.6 54.9 47.8 45.5 43.9 32.0 28.7 26.2 24.5 23.5 22.2 42.9 35.3 33.4 38.3 41.1 43.4 49.5 100.0 57.6 78.2 84.0 89.0 31.3 42.4 30.7 21.8 16.0 11.0 17.2 17.4 13.5 16.0 12.5 10.2 12.7 100 139 121 115 111 81 73 66 62 59 56 108 89 84 97 104 110 125 KZECOOdZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 (continued) Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <-------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 TOTAL R.J. REYNOLDS 6456 2020 3720 4376 4904 2884 4436 3581 2736 2080 1552 798 1343 1339 998 815 603 522 32.2 24.2 28.7 29.9 30.5 37.2 37.9 38.5 38.7 38.6 39.4 25.1 34.4 41.8 30.1 33.7 32.2 25.7 100.0 31.3 57.6 67.8 76.0 44.7 68.7 55.5 42.4 32.2 24.0 12.4 20.8 20.7 15.5 12.6 9.3 8.1 100 75 89 93 95 115 118 120 120 120 122 78 107 130 93 104 100 80 TOTAL R.J. REYNOLDS/ 6460 2020 3720 4376 4904 2884 4440 3585 2740 2084 1556 798 1346 1340 998 815 603 522 GENERIC 32.3 24.2 28.7 29.9 30.5 37.2 38.0 38.6 38.7 38.7 39.5 25.1 34.5 41.9 30.1 33.7 32.2 25.7 100.0 31.3 57.6 67.7 75.9 44.6 68.7 55.5 42.4 32.3 24.1 12.4 20.8 20.7 15.4 12.6 9.3 8.1 100 75 89 93 95 115 118 120 120 120 122 78 107 130 93 104 100 80 TOTAL STORE BRAND 400 78 197 246 280 202 322 260 203 154 120 28 75 56 68 62 73 37 2.0 0.9 1.5 1.7 1.7 2.6 2.8 2.8 2.9 2.9 3.0 0.9 1.9 1.8 2.0 2.6 3.9 1.8 100.0 19.5 49.3 61.5 70.0 50.5 80.5 65.0 50.8 38.5 30.0 7.0 18.8 14.0 17.0 15.5 18.3 9.3 100 47 76 84 87 130 138 140 144 143 152 44 96 88 103 128 195 91 TOTAL OTHER BRANDS 56 20 32 38 42 22 36 29 24 18 14 11 13 4 8 5 6 8 0.3 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.3 0.1 0.2 0.2 0.3 0.4 100.0 35.7 57.1 67.9 75.0 39.3 64.3 51.8 42.9 32.1 25.0 19.6 23.2 7.1 14.3 8.9 10.7 14.3 100 86 88 93 93 101 110 112 121 120 127 124 119 45 86 74 115 141 TOTAL KINGS 9903 5038 7372 8036 8543 3505 4865 3566 2531 1867 1360 1780 1975 1576 1662 1084 889 892 49.4 60.5 56.9 54.9 53.1 45.2 41.6 38.4 35.8 34.7 34.5 55.9 50.6 49.3 50.1 44.8 47.5 43.9 100.0 50.9 74.4 81.1 86.3 35.4 49.1 36.0 25.6 18.9 13.7 18.0 19.9 15.9 16.8 10.9 9.0 9.0 100 122 115 111 107 91 84 78 72 70 70 113 102 100 101 91 96 89 TOTAL 100'S/120'S 9016 3187 5265 6140 6938 3751 5829 4802 3751 2876 2078 1224 1667 1476 1482 1223 882 1017 45.0 38.3 40.6 41.9 43.1 48.4 49_8 51.7 53.0 53.4 52.7 38.5 42.7 46.1 44.6 50.5 47.1 50.0 100.0 35.3 58.4 68.1 77.0 41.6 64.7 53.3 41.6 31.9 23.0 13.6 18.5 16.4 16.4 13.6 9.8 11.3 100 85 90 93 96 107 111 115 118 119 117 85 95 102 99 112 105 111 TOTAL NON-MENTHOL 13342 5546 8722 9842 10795 5249 7796 6125 4620 3500 2547 2180 2385 2111 2103 1621 1411 1 464 66.6 66.6 67.3 67.2 67.1 67.7 66.6 65.9 65.3 65.0 64.6 68.5 61.1 66.0 63.3 67.0 75.4 72.0 100.0 41.6 65.4 73.8 80.9 39.3 58.4 45.9 34.6 26.2 19.1 16.3 17.9 15.8 15.8 12.1 10.6 11.0 100 100 101 101 101 102 100 99 98 98 97 103 92 99 95 101 113 108 TOTAL MENTHOL 5577 2679 3915 4334 4686 2007 2898 2243 1662 1243 891 824 1257 941 1041 686 360 445 27.8 32.2 30.2 29.6 29.1 25.9 24.8 24.1 23.5 23.1 22.6 25.9 32.2 29.4 31.4 28.3 19.2 21.9 100.0 48.0 70.2 77.7 84.0 36.0 52.0 40.2 29.8 22.3 16.0 14.8 22.5 16.9 18.7 12.3 6.5 8.0 100 115 109 106 105 93 89 87 84 83 81 93 116 106 113 102 69 79 TOTAL FULL FLAVOR 8396 3969 5848 6525 7058 3089 4427 3446 2548 1871 1338 1395 1729 1303 1307 1036 705 885 41.9 47.6 45.1 44.6 43.9 39.8 37.8 37.1 36.0 34.8 33.9 43.8 44.3 40.7 39.4 42.8 37.7 43.5 100.0 47.3 69.7 77.7 84.1 36.8 52.7 41.0 30.3 22.3 15.9 16.6 20.6 15_5 15.6 12.3 8.4 10.5 106 114 108 106 105 95 90 88 86 83 81 105 106 97 94 102 90 104 CQZEs0bVaZ •
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• • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTDBER 1987 , TABLE 02 (continued) Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 .TOTAL FLAVOR LOW 8174 3612 5514 6166 6725 3113 4562 3531 2660 2008 1449 1264 1500 1394 1372 1014 832 762 40.8 43.4 42.6 42.1 41.8 40.1 39.0 38.0 37.6 37.3 36.8 39.7 38.4 43.6 41.3 41.9 44.5 37.5 100.0 44.2 67.5 75_4 82_3 38.1 55.8 43.2 32.5 24.6 17.7 15.5 18.4 17.1 16.8 12.4 10.2 9.3 100 106 104 103 102 98 96 93 92 91 90 97 94 107 101 103 109 92 TOTAL ULTRA LOW 2292 624 1243 1447 1655 1031 1668 1361 1049 845 637 334 400 351 457 251 228 254 11.4 7.5 9.6 9.9 10.3 13.3 14.3 14.6 14.8 15.7 16.2 10.5 10.2 11.0 13.8 10.4 12_2 12.5 100.0 27.2 54.2 63.1 72.2 45.0 72.8 59.4 45.8 36.9 27.8 14.6 17.5 15.3 19.9 11.0 9.9 11.1 100 65 84 86 90 116 125 128 130 137 141 92 89 96 120 91 106 109 TOTAL NON-FILTER 916 62 230 359 478 416 854 796 686 557 438 159 226 121 141 76 79 109 4.6 0.7 1.'8 2.5 3.0 5.4 7.3 8.6 9.7 10.3 11.1 5.0 5.8 3.8 4.2 3.1 4.2 5.4 100.0 6.8 25.1 39.2 52.2 45.4 93.2 86.9 74.9 60.8 47.8 17.4 24.7 13.2 15.4 8.3 8.6 11.9 100 16 39 54 65 117 160 187 212 226 243 109 127 83 93 69 92 117 9=90bt0z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 N = 80/85MM FILTERS 3 TOTAL ULTRA-LOWS 4 FLAVOR LOWS 5 TOTAL LOW-TARS 6 TOTAL FULL-FLAVOR FILTERS 7 TOTAL 80/85 FILTERS 12 TOTAL ULTRA-LOWS: NON-MENTHOL 13 TOTAL ULTRA-LOWS: MENTHOL 14 FLAVOR LOWS: NON-MENTHOL TABLE 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9.3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 784 220 455 528 579 359 564 441 329 256 205 135 134 110 168 67 87 75 3.9 2.6 3.5 3.6 3.6 4.6 4.8 4.7 4.7 4.8 5.2 4.2 3.4 3.4 5.1 2.8 4.6 3.7 100.0 28.1 58.0 67.3 73.9 45.8 71.9 56.3 42.0 32.7 26.1 17.2 17.1 14.0 21.4 8.5 11.1 9.6 100 67 90 92 92 118 123 121 119 121 133 108 88 88 129 71 119 94 3903 2030 2957 3191 3395 1365 1873 1339 946 712 508 683 713 681 664 428 385 332 19.5 24.4 22.8 21.8 21.1 17.6 16.0 14.4 13.4 13.2 12.9 21.5 18.3 21.3 20.0 17.7 20.6 16.3 100.0 52.0 75.8 81.8 87.0 35.0 48.0 34.3 24.2 18.2 13.0 17.5 18.3 17.4 17.0 11.0 9.9 8.5 100 125 117 112 108 90 82 74 69 68 66 110 94 109 103 91 106 84 4687 2250 3412 3719 3974 1724 2,437 1780 1275 968 713 818 847 791 832 495 472 407 23.4 27.0 26.3 25.4 24.7 22.2 20.8 19.2 18.0 18.0 18.1 25.7 21.7 24.7 25.1 20.5 25.2 20.0 100.0 48.0 72.8 79.3 84.8 36.8 52.0 38.0 27.2 20.7 15.2 17.5 18.1 16.9 17.8 10.6 10.1 8.7 100 115 113 109 106 95 89 82 77 77 77 110 93 106 107 87 108 86 5176 2772 3937 4290 4540 1768 2404 1766 1239 886 636 953 1120 781 825 585 412 481 25.8 33.3 30.4 29.3 28.2 22.8 20.6 19.0 17.5 16.5 16.1 29.9 28.7 24.4 24.8 24.2 22.0 23.6 100.0 53.6 76.1 82.9 87.7 34.2 46.4 34.1 23.9 17.1 12.3 18.4 21.6 15.1 15.9 11.3 8.0 9.3 100 129 118 113 109 88 80 74 68 64 62 116 111 94 96 94 85 92 9903 5038 7372 8036 8543 3505 4865 3566 2531 1867 1360 1780 1975 1576 1662 1084 889 892 49.4 60.5 56.9 54.9 53.1 45.2 41.6 38.4 35.8 34.7 34.5 55.9 50.6 49.3 50.1 44.8 47.5 43.9 100.0 50.9 74.4 81.1 86.3 35.4 49.1 36.0 25.6 18.9 13.7 18.0 19.9 15.9 16.8 10.9 9.0 9.0 100 122 115 111 107 91 84 78 72 70 70 113 102 100 101 91 96 89 610 156 337 391 436 280 454 355 273 219 174 116 94 93 117 50 65 67 3.0 1.9 2.6 2.7 2.7 3.6 3.9 3.8 3.9 4.1 4.4 3.6 2.4 2.9 3.5 2.1 3.5 3.3 100.0 25.6 55.2 64.1 71.5 45.9 74.4 58.2 44.8 35.9 28.5 19.0 15.4 15.2 19.2 8.2 10.7 11.0 100 61 85 88 89 119 127 125 127 134 145 120 79 95 116 68 114 108 174 64 118 137 143 79 110 86 56 37 31 19 40 17 51 17 22 8 0.9 0.8 0.9 0.9 0.9 1.0 0.9 0.9 0.8 0.7 0.8 0.6 1.0 0.5 1.5 0.7 1.2 0.4 100.0 36.8 67.8 78.7 82.2 45.4 63.2 49.4 32.2 21.3 17.8 10.9 23.0 9.8 29.3 9.8 12.6 4.6 100 88 105 108 102 117 108 107 91 79 91 69 118 61 177 81 135 45 3029 1584 2289 2475 2633 1049 1445 1040 740 554 396 540 519 506 505 327 326 292 15.1 19.0 17.7 16.9 16.4 13.5 12.4 11.2 10.5 10.3 10.0 17.0 13.3 15.8 15.2 13.5 17.4 14.4 100.0 52.3 75.6 81.7 86.9 34.6 47.7 34.3 24.4 18.3 13.1 17.8 17.1 16.7 16.7 10.8 10.8 9.6 100 126 117 112 108 89 82 74 69 68 66 112 88 105 101 89 115 95 L5ZC546irt}Z' ~
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• • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <----- ------ ------ ------ ------ ------ ---- ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 15 FLAVOR LOWS: 874 446 668 716 762 316 428 299 206 158 112 143 194 175 159 101 59 40 MENTHOL 4.4 5.4 5.2 4.9 4.7 4.1 3.7 3.2 2.9 2.9 2.8 4.5 5.0 5.5 4.8 4.2 3.2 2.0 100.0 51.0 76.4 81.9 87.2 36.2 49.0 34.2 23.6 18.1 12.8 16.4 22.2 20.0 18.2 11.6 6.8 4.6 100 123 118 112 109 93 84 74 67 67 65 103 114 125 110 96 72 45 16 TOTAL LOW-TARS: 3639 1740 2626 2866 3069 1329 1899 1395 1013 773 570 656 613 599 622 377 391 359 NON-MENTHOL 18.2 20.9 20.3 19.6 19.1 17.1 16.2 15.0 14.3 14.4 14.5 20.6 15.7 18.7 18.7 15.6 20.9 17 .6 100.0 47.8 72.2 78.8 84.3 36.5 52.2 38.3 27.8 21.2 15.7 18.0 16.8 16.5 17.1 10.4 10.7 9.9 100 115 112 108 105 94 89 83 79 79 80 113 86 103 103 86 115 97 17 TOTAL LOW-TARS: 1048 510 786 853 905 395 538 385 262 195 143 162 234 192 210 118 81 48 MENTHOL 5.2 6.1 6.1 5.8 5.6 5.1 4.6 4.1 3.7 3.6 3.6 5.1 6.0 6.0 6.3 4.9 4.3 2.4 100.0 48.7 75.0 81.4 86.4 37.7 51.3 36.7 25.0 18.6 13.6 15.5 22.3 18.3 20.0 11.3 7.7 4.6 100 117 116 111 108 97 88 79 71 69 69 97 114 115 121 93 83 45 18 FULL-FLAVOR 3729 1883 2774 3054 3244 1361 1846 1357 955 675 485 678 771 547 559 423 355 382 FILTERS: 18.6 22.6 21.4 20.9 20.2 17.5 15.8 14.6 13.5 12.5 12.3 21.3 19.7 17.1 16.8 17.5 19.0 18.8 NON-MENTHOL 100.0 50.5 74.4 81.9 87.0 36.5 49.5 36.4 25.6 18.1 13.0 18.2 20.7 14.7 15.0 11.3 9.5 10 .2 100 121 115 112 108 94 85 78 73 67 66 114 106 92 90 94 102 101 19 FULL-FLAVOR 1447 889 1163 1236 1296 407 558 409 284 211 151 275 349 234 266 162 57 99 FILTERS: 7.2 10.7 9.0 8.4 8.1 5.2 4.8 4.4 4.0 3.9 3.8 8.6 8.9 7.3 8.0 6.7 3.0 4.9 MENTHOL 100.0 61.4 80.4 85.4 89.6 28.1 38.6 28.3 19.6 14.6 10.4 19.0 24.1 16.2 18.4 11.2 3.9 6.8 100 148 124 117 112 73 66 61 56 54 53 120 124 101 Ill 93 42 67 20 TOTAL 80/85 7403 3637 5421 5945 6339 2702 3766 2769 1982 1458 1064 1343 1390 1148 1186 803 751 745 FILTERS: 37.0 43.7 41.8 40.6 39.4 34.8 32.2 29.8 28.0 27.1 27.0 42.2 35.6 35.9 35.7 33.2 40.1 36.6 NON-MENTHOL 100.0 49.1 73.2 80.3 85.6 36.5 50.9 37.4 26.8 19.7 14.4 18.1 18.8 15.5 16.0 10.8 10.1 1 0.1 100 118 113 110 107 94 87 81 76 73 73 114 96 97 97 90 109 99 21 TOTAL 80/85 2500 1401 1951 2091 2204 803 1099 797 549 409 296 437 585 428 476 281 138 147 FILTERS: MENTHOL 12.5 16.8 15.1 14.3 13.7 10.4 9.4 8.6 7.8 7.6 7.5 13.7 15.0 13.4 14.3 11.6 7.4 7.2 100.0 56.0 78.0 83.6 88.2 32.1 44.0 31.9 22.0 16.4 11.8 17.5 23.4 17.1 19.0 11.2 5.5 5.9 100 135 121 114 110 83 75 69 62 61 60 110 120 107 115 93 59 58 21A 7+ MG FILTERS: 9078 4801 6893 7480 7934 3133 4277 3105 2185 1598 1144 1636 1833 1462 1489 1013 796 813 TOTAL 45.3 57.6 53.2 51.1 49.3 40.4 36.6 33.4 30.9 29.7 29.0 51.4 46.9 45.7 44.8 41.9 42.5 40.0 100.0 52.9 75.9 82.4 87.4 34.5 47.1 34.2 24.1 17.6 12.6 18.0 20.2 16.1 16.4 11.2 8.8 9.0 100 127 117 113 109 89 81 74 68 65 64 113 104 101 99 92 94 88 21B 7+ MG FILTERS: 6758 3467 5063 5529 5877 2410 3291 2397 1695 1229 881 1218 1290 1053 1064 750 681 674 NON-MENTHOL 33.7 41.6 39.1 37.8 36.5 31.1 28.1 25.8 24.0 22.8 22.3 38.3 33.0 32.9 32.0 31.0 36.4 33 .1 100.0 51.3 74.9 81.8 87.0 35,7 48.7 35.5 25.1 18.2 13.0 18.0 19.1 15.6 15.7 11.1 10.1 10_0 100 123 116 112 108 92 83 76 71 68 66 113 98 98 95 92 108 98 > 99ZE'C06t pz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VI TOTAL SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > < --------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 21C 7+ MG FILTERS: 2320 MENTHOL 11.6 100.0 100 21D TOTAL SOFT PACK 1334 1830 1951 2057 723 986 708 490 369 263 418 543 409 425 263 115 139 16.0 14.1 13.3 12.8 9.3 8.4 7.6 6.9 6.9 6.7 13.1 13.9 12.8 12.8 10.9 6.1 6.8 57.5 78.9 84.1 88.7 31.2 42.5 30.5 21.1 15.9 11.3 18.0 23.4 17.6 18.3 11.3 5.0 6.0 138 122 115 110 80 73 66 60 59 58 113 120 110 111 94 53 59 7591 3373 5310 5891 6346 2973 4218 3178 37.9 40.5 41.0 40.2 39.5 38.3 36.1 34.2 100.0 44.4 70.0 77.6 83.6 39.2 55.6 41.9 100 107 108 106 104 101 95 90 2281 1700 1245 964 1619 1373 1366 922 741 572 32.3 31.6 31.6 30.3 41.4 42.9 41.1 38.1 39.6 28.1 30.0 22.4 16.4 12.7 21.3 18.1 18.0 12,1 9.8 7.5 85 83 83 80 109 113 109 101 104 74 21E TOTAL HARD BOX 2312 1665 2062 2145 2197 532 647 388 250 167 115 816 356 203 296 162 148 320 11.5 20.0 15.9 14.6 13.7 6.9 5.5 4.2 3.5 3.1 2.9 25.6 9.1 6.3 8.9 6.7 7.9 15.7 100.0 72.0 89.2 92.8 95.0 23.0 28.0 16.8 10.8 7.2 5.0 35.3 15.4 8.8 12.8 7.0 6.4 13.8 100 173 138 127 118 59 48 36 31 27 25 222 79 55 77 58 69 136 100MM FILTERS 24 TOTAL ULTRA-LOWS 1457 398 773 901 1052 654 1059 878 7.3 4.8 6.0 6.2 6.5 8.4 9.1 9.4 100.0 27.3 53.1 61.8 72.2 44.9 72.7 60.3 100 66 82 85 90 116 124 130 25 FLAVOR LOWS 26 TOTAL LOW-TARS 684 556 405 195 254 232 283 177 137 171 9.7 10.3 10.3 6.1 6.5 7.3 8.5 7.3 7.3 8.4 46.9 38.2 27.8 13.4 17.4 15.9 19.4 12.1 9.4 11.7 133 142 141 84 89 100 117 101 101 116 4005 1497 2407 2784 3119 1622 2508 2036 1598 20.0 18.0 18.6 19.0 19.4 20.9 21.4 21.9 22.6 100.0 37.4 60.1 69.5 77.9 40.5 62.6 50.8 39.9 100 90 93 95 97 105 107 110 113 5462 1895 3180 3685 4171 2276 3567 2914 27.3 22.7 24.5 25.2 25.9 29.3 30.5 31.4 100.0 34.7 58.2 67.5 76.4 41.7 65.3 53.4 100 83 90 92 95 108 112 115 27 TOTAL FULL-FLAVOR 2978 1171 1820 2112 2366 1195 1807 1493 FILTERS 14.9 14.1 14.0 14.4 14.7 15.4 15.4 16.1 100.0 39.3 61.1 70.9 79.4 40.1 60.7 50.1 100 95 94 97 99 104 104 108 28 TOTAL 100MM 8457 3070 5009 5808 6551 3481 5387 4417 FILTERS 42.2 36.9 38.7 39.7 40.7 44.9 46.1 47.5 100.0 36.3 59.2 68.7 77.5 41.2 63.7 52.2 100 87 92 94 96 106 109 113 33 TOTAL ULTRA-LOWS: 984 233 492 579 690 457 751 627 NON-MENTHOL 4.9 2.8 3.8 4.0 4.3 5.9 6.4 6.7 100.0 23.7 50.0 58.8 70.1 46.4 76.3 63.7 100 57 77 80 87 120 131 137 (39ZEa~iQUtrOZ, 1221 886 543 750 672 661 545 419 397 22.7 22.5 17.1 19.2 21.0 19.9 22.5 22.4 19.5 30.5 22.1 13.6 18.7 16.8 16.5 13.6 10.5 9.9 113 112 85 96 105 100 113 112 98 2282 1777 1291 738 1004 904 944 722 556 568 32.3 33.0 32.7 23.2 25.7 28.3 28.4 29.8 29.7 27.9 41.8 32.5 23.6 13.5 18.4 16.6 17.3 13.2 10.2 10.4 118 121 120 85 94 104 104 109 109 102 1158 866 612 413 579 490 444 411 265 361 16.4 16.1 15.5 13.0 14.8 15.3 13.4 17.0 14.2 17.7 38.9 29.1 20.6 13.9 19.4 16.5 14.9 13.8 8.9 12.1 110 108 104 87 100 103 90 114 95 119 3448 2649 1906 1153 1588 1394 1391 1135 822 933 48.8 49.2 48.4 36.2 40.7 43.6 41.9 46.9 43.9 45.9 40.8 31.3 22.5 13.6 18.8 16.5 16.4 13.4 9.7 11.0 115 117 115 86 96 103 99 111 104 109 492 405 294 140 162 148 185 127 102 115 7.0 7.5 7.5 4.4 4.1 4.6 5.6 5.2 5.5 5.7 50.0 41.2 29.9 14.2 16.5 15.0 18.8 12.9 10.4 11.7 142 153 152 90 84 94 113 107 111 115
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a S O 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS_ TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 34 TOTAL ULTRA-LOWS: 473 165 281 322 362 197 308 251 192 151 111 55 92 84 98 50 35 56 MENTHOL 2.4 2.0 2_2 2.2 2.3 2.5 2.6 2.7 2.7 2.8 2.8 1_7 2_4 2.6 3.0 2.1 1.9 2.8 100.0 34.9 59.4 68.1 76.5 41.6 65.1 53.1 40.6 31.9 23.5 11.6 19.5 17.8 20.7 10.6 7.4 11.8 100 84 92 93 95 108 iii 114 115 119 119 73 100 ill 125 87 79 117 35 FLAVOR LOWS: 2623 906 1511 1768 1996 1090 1717 1415 1112 855 627 376 442 442 410 358 305 279 NON-MENTHOL 13.1 10.9 11.7 12.1 12.4 14.1 14.7 15.2 15.7 15.9 15.9 11.8 11.3 13.8 12,3 14.8 16.3 13 .7 100.0 34.5 57.6 67.4 76_1 41.6 65.5 53.9 42.4 32.6 23.9 14.3 16.9 16.9 15.6 13.6 11.6 10.6 100 83 89 92 95 107 112 116 120 121 121 90 86 105 94 113 124 105 36 FLAVOR LOWS: 1382 591 896 1016 1123 532 791 621 486 366 259 167 308 230 251 187 114 118 MENTHOL 6.9 7.1 6.9 6.9 7.0 6.9 6.8 6.7 6.9 6.8 6.6 5.2 7.9 7.2 7.6 7.7 6,1 5.8 100.0 42.8 64.8 73.5 81.3 38_5 57.2 44.9 35.2 26.5 18.7 12.1 22.3 16.6 18.2 13.5 8.2 8.5 100 103 100 101 101 99 98 97 100 99 95 76 114 104 110 112 88 84 37 TOTAL LOW-TARS: 3607 1139 2003 2347 2686 1547 2468 2042 1604 1260 921 516 604 590 595 485 407 394 NON-MENTHOL 18.0 13.7 15.5 16.0 16.7 19.9 21.1 22.0 22.7 23.4 23.4 16.2 15.5 18.4 17.9 20.0 21.8 19 .4 100.0 31.6 55.5 65.1 74.5 42.9 68.4 56.6 44.5 34.9 25.5 14.3 16.7 16.4 16.5 13.4 11.3 10.9 100 76 86 89 93 111 117 122 126 130 130 90 86 102 100 111 121 108 38 TOTAL LOW-TARS: 1855 756 1177 1338 1485 729 1099 872 678 517 370 222 400 314 349 237 149 174 MENTHOL 9.3 9.1 9.1 9.1 9.2 9.4 9.4 9_4 9.6 9.6 9.4 7_0 10.2 9.8 10.5 9.8 8.0 8.6 100.0 40.8 63.5 72.1 80.1 39.3 59.2 47.0 36.5 27.9 19.9 12.0 21.6 16.9 18.8 12.8 8.0 9.4 100 98 98 99 100 101 101 101 104 104 101 75 111 106 113 106 86 92 39 FULL-FLAVOR 1967. 701 1147 1349 1527 826 1266 1051 820 618 440 273 340 324 263 279 212 264 FILTERS: 9.8 8.4 8.9 9_2 9.5 10.7 10.8 11.3 11.6 11.5 11.2 8.6 8.7 10.1 7.9 11.5 11.3 13.0 NON-MENTHOL 100.0 35.6 58.3 68.6 77.6 42.0 64.4 53.4 41.7 31.4 22.4 13.9 17.3 16.5 13.4 14.2 10.8 1 3.4 100 86 90 94 97 108 110 115 118 117 114 87 89 103 81 117 115 132 40' FULL-FLAVOR 1011 470 673 763 839 369 541 442 338 248 172 140 239 166 181 132 53 97 FILTERS: 5.0 5.6 5.2 5.2 5.2 4.8 4.6 4.8 4.8 4.6 4.4 4.4 6.1 5.2 5.5 5.5 2.8 4.8 MENTHOL 100.0 46.5 66.6 75.5 83.0 36.5 53.5 43.7 33.4 24.5 17.0 13_8 23.6 16.4 17.9 13.1 5.2 9.6 100 112 103 103 103 94 92 94 95 91 86 87 121 103 108 108 56 94 41 TOTAL 100MM 5585 1843 3156 3704 4223 2380 3742 3098 2429 1881 1362 790 948 914 860 765 620 660 FILTERS: 27.9 22.1 24.4 25.3 26.3 30.7 32.0 33.3 34.4 34.9 34.6 24.8 24.3 28.6 25.9 31.6 33.1 32.4 NON-MENTHOL 100_O 33.0 56.5 66.3 75.6 42.6 67.0 55.5 43.5 33.7 24.4 14.1 17.0 16.4 15.4 13.7 11.1 1 1.8 100 79 87 91 94 110 115 120 123 125 124 89 87 102 93 113 119 116 42 TOTAL 100MM 2872 1227 1853 2104 2328 1101 1645 1319 1019 768 544 363 640 480 531 370 202 273 FILTERS: MENTHOL 14.3 14.7 14.3 14.4 14.5 14.2 14.1 14.2 14.4 14.3 13.8 11_4 16.4 15.0 16.0 15.3 10.8 13.4 100_0 42.7 64.5 73.3 81.1 38.3 57.3 45.9 '35.5 26.7 18.9 12.6 22.3 16.7 18.5 12.9 7.0 9.5 100 103 100 100 101 99 98 99 100 99 96 80 114 105 112 107 75 94 a9zesa6taz,
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1987 FALL CIGARETTE TRAC KING ST UDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 42A 7+ MG FILTERS: 6967 2664 4217 4886 5471 2807 4303 3520 2750 2081 1496 949 1326 1161 1104 954 683 758 TOTAL 34.8 32.0 32.5 33.4 34.0 36.2 36.8 37.9 38_9 38.7 38.0 29.8 33.9 36.3 33_3 39.4 36.5 37.3 100.0 38.2 60.5 70.1 78.5 40.3 61.8 50.5 39.5 29.9 21.5 13.6 19.0 16.7 15.8 13.7 9.8 10.9 100 92 94 96 98 104 106 109 112 iti 109 86 98 104 96 113 105 107 42B 7+ MG FILTERS: 4590 1607 2658 3117 3523 1916 2983 2466 1932 1473 1067 649 782 766 673 637 517 543 NON-MENTHOL 22_9 19.3 20.5 21,3 21.9 24.7 25.5 26.5 27.3 27.4 27.1 20.4 20.0 23.9 20.3 26.3 27.6 26.7 100.0 35.0 57.9 67.9 76.8 41.7 65.0 53.7 42.1 32.1 23.2 14.1 17_0 16.7 14.7 13.9 11.3 11.8 100 84 90 93 96 108 111 116 119 119 118 89 87 104 88 115 121 116 42C 7+ MG FILTERS: 2377 1057 1559 1769 1948 891 1320 1054 818 608 429 300 544 395 431 317 166 215 MENTHOL 11.9 12.7 12.0 12.1 12.1 11.5 11_3 11.3 11.6 11.3 10.9 9.4 13.9 12.3 13.0 13.1 8.9 10.6 100.0 44.5 65.6 74.4 82.0 37.5 55.5 44.3 34,4 25.6 18.0 12.6 22.9 16.6 18.1 13.3 7.0 9,0 100 107 101 102 102 97 95 96 97 95 92 79 117 104 109 110 75 89 42D TOTAL SOFT PACK 6723 2142 3730 4420 5054 2912 4581 3808 2993 2303 1669 847 1316 1159 1152 933 680 601 33.6 25.7 28_8 30.2 31.4 37.5 39.2 41.0 42.3 42.8 42.3 26.6 33.7 36.2 34.7 38.6 36.3 29.5 100.0 31.9 55.5 65.7 75.2 43.3 68.1 56.6 44.5 34.3 24.8 12.6 19,6 17.2 17.1 13.9 10.1 8.9 100 77 86 90 94 112 117 122 126 127 126 79 100 108 103 115 108 88 42E TOTAL HARD BOX 1734 928 1279 1388 1497 569 806 609 455 346 237 306 272 235 239 202 142 332 8.7 11.1 9.9 9.5 9.3 7.3 6.9 6_6 6_4 6.4 6.0 9.6 7.0 7.3 7.2 8_3 7.6 16.3 100.0 53.5 73.8 80.0 86.3 32.8 46.5 35.1 26.2 20.0 13.7 17.6 15.7 13.6 13.8 11.6 8.2 19.1 100 129 114 109 107 85 80 76 74 74 69 111 80 85 83 96 88 189 120MM FILTERS 45 TOTAL ULTRA-LOWS 51 6 15 18 24 18 45 42 36 33 27 4 12 9 6 7 4 8 0_3 0.1 0.1 0.1 0.1 0.2 0.4 0.5 0.5 0.6 0.7 0.1 0.3 0.3 0.2 0.3 0.2 0_4 100.0 11.8 29.4 35.3 47.1 35.3 88.2 82.4 70.6 64.7 52.9 7.8 23.5 17.6 11.8 13.7 7.8 15.7 100 28 45 48 59 91 151 178 200 241 269 49 121 110 71 114 84 154 46 FLAVOR LOWS 266 85 150 191 211 126 181 156 116 75 55 38 37 41 47 41 28 33 1.3 1.0 1.2 1.3 1.3 1.6 1_5 1.7 1,6 1.4 1.4 1.2 0.9 1.3 1.4 1.7 1.5 1.6 100.0 32.0 56.4 71.8 79.3 47.4 68.0 58.6 43.6 28.2 20.7 14.3 13.9 15.4 17.7 15.4 10.5 12.4 100 77 87 98 99 122 117 126 124 105 105 90 71 96 107 128 113 122 47 TOTAL LOW-TARS 317 91 165 209 235 144 226 198 152 108 82 42 49 50 53 48 32 41 1,6 1.1 1.3 1.4 1.5 1.9 1.9 2.1 2_1 2.0 2.1 1.3 1.3 1.6 1.6 2.0 1.7 2.0 100.0 28.7 52.1 65.9 74.1 45.4 71.3 62.5 47_9 34.1 25.9 13.2 15.5 15.8 16.7 15.1 10.1 12.9 100 69 80 90 92 117 122 135 136 127 131 83 79 99 101 125 108 127 48 TOTAL FULL-FLAVOR 242 26 91 123 152 126 216 187 151 119 90 29 30 32 38 40 28 43 FILTERS 1.2 0.3 0.7 0.8 0.9 1.6 1.8 2.0 2.1 2.2 2.3 0.9 0.8 1.0 1.1 1.7 1.5 2.1 100.0 10.7 37.6 50.8 62.8 52.1 89.3 77.3 62.4 49.2 37.2 12.0 12.4 13.2 15.7 16.5 11.6 17.8 100 26 58 70 78 134 153 167 177 183 189 75 64 83 95 137 124 175 i9Z~~Q61vC?~ • •
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• • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 49 TOTAL 120MM 559 117 256 332 387 270 442 385 303 227 172 71 79 82 91 88 60 84 FILTERS 2.8 1.4 2.0 2.3 2.4 3.5 3.8 4.1 4.3 4.2 4.4 2.2 2.0 2.6 2.7 3.6 3.2 4.1 100.0 20.9 45.8 59.4 69.2 48.3 79.1 68.9 54.2 40.6 30.8 12.7 14.1 14.7 16.3 15.7 10.7 15.0 100 50 71 81 86 125 135 148 154 151 156 80 72 92 98 130 115 148 54 TOTAL ULTRA-LOWS: 33 2 7 10 13 11 31 29 26 23 20 2 6 7 4 4 2 8 NON-MENTHOL 0.2 0.0 0.1 0.1 0.1 0.1 0.3 0.3 0.4 0.4 0.5 0.1 0.2 0.2 0.1 0.2 0.1 0.4 100.0 6.1 21.2 30,3 39.4 33.3 93.9 87.9 78.8 69.7 60.6 6.1 18.2 21.2 12.1 12.1 6.1 24.2 100 15 33 41 49 86 161 189 223 259 308 38 93 133 73 100 65 239 55 TOTAL ULTRA-LOWS: 18 4 8 8 11 7 14 13 10 10 7 2 6 2 2 3 2 MENTHOL 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.2 0.1 0.1 0.1 0.1 100.0 22.2 44.4 44,4 61.1 38.9 77.8 72.2 55,'6 55.6 38.9 11.1 33.3 11.1 11.1 16.7 11.1 100 53 69 61 76 100 133 156 157 207 198 70 171 70 67 138 119 56 FLAVOR LOWS: 182 53 93 121 136 83 129 115 89 61 46 26 26 27 35 29 19 19 NON-MENTHOL 0.9 0.6 0.7 0.8 0.8 1.1 1.1 1.2 1.3 1.1 1.2 0.8 0.7 0.8 1.1 1.2 1.0 0,9 100.0 29.1 51.1 66.5 74.7 45.6 70.9 63.2 48.9 33.5 25.3 14.3 14.3 14.8 19.2 15.9 10.4 10.4 100 70 79 91 93 118 121 136 139 125 128 90 73 93 116 132 112 103 57 FLAVOR LOWS: 84 32 57 70 75 43 52 41 27 14 9 12 11 14 12 12 9 14 MENTHOL 0.4 0.4 0.4 0.5 0.5 0.6 0.4 0.4 0.4 0.3 0.2 0.4 0.3 0.4 0.4 0.5 0.5 0.7 100.0 38.1 67.9 83.3 89.3 51.2 61.9 48.8 32.1 16.7 10.7 14.3 13.1 16.7 14.3 14.3 10.7 16.7 100 92 105 114 111 132 106 105 91 62 54 90 67 104 86 118 115 164 58 TOTAL LOW-TARS: 215 55 100 131 149 94 160 144 115 84 66 28 32 34 39 33 21 27 NON-MENTHOL 1.1 0.7 0.8 0.9 0.9 1.2 1.4 1.5 1.6 1.6 1.7 0.9 0.8 1.1 1.2 1.4 1.1 1.3 100.0 25.6 46.5 60.9 69.3 43.7 74.4 67.0 53.5 39.1 30.7 13.0 14.9 15.8 18.1 15.3 9.8 12.6 100 61 72 83 86 113 127 144 152 145 156 82 76 99 109 127 105 124 59 TOTAL LOW-TARS: 102 36 65 78 86 50 66 54 37 24 16 14 17 16 14 15 11 14 MENTHOL 0.5 0.4 0.5 0.5 0.5 0.6 0.6 0.6 0.5 0.4 0.4 0.4 0.4 0.5 0.4 0.6 0.6 0.7 100.0 35.3 63.7 76.5 84.3 49.0 64.7 52.9 36.3 23.5 15.7 13.7 16.7 15,7 13.7 14.7 10.8 13.7 100 85 99 105 105 127 111 114 103 88 80 86 85 98 83 122 115 135 60 FULL-FLAVOR 139 11 45 62 84 73 128 114 94 77 55 19 15 15 18 20 19 32 FILTERS: 0.7 0.1 0.3 0.4 0.5 0.9 1.1 1.2 1.3 1.4 1.4 0.6 0.4 0.5 0.5 0.8 1.0 1.6 NON-MENTHOL 100.0 7.9 32.4 44.6 60.4 52.5 92.1 82,0 67.6 55.4 39.6 13.7 10.8 10.8 12.9 14.4 13.7 23 .0 100 19 50 61 75 136 158 177 192 206 201 86 55 68 78 119 146 227 61 FULL-FLAVOR 103 15 46 61 68 53 88 73 57 42 35 10 15 17 20 20 9 11 FILTERS: 0.5 0.2 0.4 0.4 0.4 0.7 0.8 0.8 0.8 0.8 0.9 0.3 0.4 0.5 0.6 0.8 0.5 0.5 MENTHOL 100.0 14.6 44.7 59.2 66.0 51.5 85.4 70.9 55.3 40.8 34.0 9.7 14.6 16.5 19.4 19.4 8.7 10.7 100 35 69 81 82 133 146 153 157 152 173 61 75 103 117 161 94 105 Z9'E9O6*OZ
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1987 FALL CIGARETTE TRACKING STUDY -- DCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 62 TOTAL 120MM 354 66 145 193 233 167 288 258 209 161 121 47 47 49 57 53 40 59 FILTERS: 1.8 0.8 1.1 1.3 1.4 2.2 2.5 2.8 3.0 3.0 3.1 1.5 1.2 1.5 1.7 2.2 2.1 2.9 NON-MENTHOL 100.0 18.6 41.0 54.5 65.8 47.2 81.4 72.9 59.0 45.5 34.2 13.3 13.3 13.8 16.1 15.0 11.3 1 6.7 100 45 63 75 82 122 139 157 167 169 174 84 68 87 97 124 121 164 63 TOTAL 120MM 205 51 111 139 154 103 154 127 94 66 51 24 32 33 34 35 20 25 FILTERS: MENTHOL 1.0 0.6 0.9 0.9 1.0 1.3 1.3 1.4 1.3 1.2 1.3 0.8 0.8 1.0 1.0 1.4 1.1 1.2 100.0 100 24.9 60 54.1 84 67.8 93 75.1 9 50.2 3 75.1 129 62.0 13 45.9 32.2 24.9 11.7 15.6 16.1 16.6 17.1 9.8 12.2 4 1 0 4 130 120 126 74 80 101 100 141 104 120 63A 7+ MG FILTERS: 559 117 256 332 387 270 442 385 303 227 172 71 79 82 91 88 60 84 TOTAL 2.8 1.4 2.0 2.3 2.4 3.5 3.8 4.1 4.3 4.2 4.4 2.2 2.0 2.6 2.7 3.6 3.2 4.1 100.0 10 20.9 50 45.8 71 59.4 69.2 48.3 79.1 68.9 54.2 40.6 30.8 12.7 14.1 14.7 16.3 15.7 10.7 15.0 0 81 86 125 135 148 154 151 156 80 72 92 98 130 115 148 63B 7+ MG FILTERS: 354 66 145 193 233 167 288 258 209 161 121 47 47 49 57 53 40 59 NON-MENTHOL 1.8 0.8 1.1 1.3 1.4 2.2 2.5 2.8 3.0 3.0 3.1 1.5 1.2 1.5 1.7 2.2 2.1 2.9 100.0 1 0 18.6 45 41.0 63 54.5 75 65.8 82 47.2 81.4 72.9 59.0 45.5 34.2 13.3 13.3 13.8 16.1 15.0 11.3 16.7 0 122 139 157 167 169 174 84 68 87 97 124 121 164 63C 7+ MG FILTERS: 205 51 111 139 154 103 154 127 94 66 51 24 32 33 34 35 20 25 MENTHOL 1.0 0.6 0.9 0.9 1.0 1.3 1.3 1.4 1.3 1.2 1.3 0.8 0.8 1.0 1.0 1.4 1.1 1.2 100.0 0 24.9 6 54.1 8 67.8 9 75.1 50.2 75.1 62.0 45.9 32.2 24.9 11.7 15.6 16.1 16.6 17.1 9.8 12.2 10 0 4 3 94 130 129 134 130 120 126 74 80 101 100 141 104 120 63D TOTAL SOFT PACK 293 32 106 141 176 144 261 229 187 152 117 33 42 41 44 47 32 51 1.5 0.4 0.8 1.0 1.1 1.9 2.2 2.5 2.6 2.8 3.0 1.0 1.1 1.3 1.3 1.9 1.7 2.5 100.0 10.9 36.2 48.1 60.1 49.1 89.1 78.2 63.8 51.9 39.9 11.3 14.3 14.0 15.0 16.0 10.9 17.4 100 26 56 66 75 127 153 168 181 193 203 71 73 88 91 133 117 171 63E TOTAL HARD BOX 266 85 150 191 211 126 181 156 116 75 55 38 37 41 47 41 28 33 1.3 1.0 1.2 1.3 1.3 1.6 1.5 1.7 1.6 1.4 1.4 1.2 0.9 1.3 1.4 1.7 1.5 1.6 100.0 32.0 56.4 71.8 79.3 47.4 68.0 58.6 43.6 28.2 20.7 14.3 13.9 15.4 17.7 15.4 10.5 12.4 100 77 87 98 99 122 117 126 124 105 105 90 71 96 107 128 113 122 TOTAL FILTERS 66 TOTAL ULTRA-LOWS 2292 624 1243 1447 1655 1031 1668 1361 1049 845 637 334 400 351 457 251 228 254 11.4 7.5 9.6 9.9 10.3 13.3 14.3 14.6 14.8 15.7 16.2 10.5 10.2 11.0 13.8 10.4 12.2 12.5 100.0 27.2 54.2 63.1 72.2 45.0 72.8 59.4 45.8 36.9 27.8 14.6 17.5 15.3 19.9 11.0 9.9 11.1 100 65 84 86 90 116 125 128 130 137 141 92 89 96 120 91 106 109 67 FLAVOR LOWS 8174 3612 5514 6166 6725 3113 4562 3531 2660 2008 1449 1264 1500 1394 1372 1014 832 762 40.8 43.4 42.6 42.1 41.8 40,1 39.0 38.0 37.6 37.3 36.8 39.7 38.4 43.6 41.3 41.9 44.5 37.5 100.0 44.2 67.5 75.4 82.3 38.1 55.8 43.2 32.5 24.6 17.7 15.5 18.4 17.1 16.8 12.4 10.2 9.3 MC906tQZ 100 106 104 103 102 98 96 93 92 91 90 97 94 107 101 103 109 92 0
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S • 1987 F ALL CIGARETTE TRAC KING ST UDY - - OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <---------------------------------------~ ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 68 TOTAL LOW-TARS 10466 4236 6757 7613 8380 4144 6230 4892 3709 2853 2086 1598 1900 1745 1829 1265 1060 1016 52.3 50.8 52.1 52.0 52.1 53.4 53.3 52.6 52.5 53.0 52.9 50.2 48.6 54.5 55.1 52.3 56.7 50.0 100.0 40.5 64_6 72.7 80.1 39.6, 59.5 46.7 35.4 27.3 19.9 15.3 18.2 16.7 17.5 12.1 10.1 9.7 100 97 100 99 100 102 102 101 100 101 101 96 93 104 105 100 108 96 69 TOTAL FULL-FLAVOR 8396 3969 5848 6525 7058 3089 4427 3446 2548 1871 1338 1395 1729 1303 1307 1036 705 885 FILTERS 41.9 47.6 45.1 44.6 43.9 39.8 37.8 37.1 36.0 34.8 33.9 43.8 44.3 40.7 39.4 42.8 37.7 43.5 100.0 47.3 69.7 77.7 84.1 36.8 52.7 41.0 30.3 22.3 15.9 16.6 20.6 15.5 15.6 12.3 8.4 10.5 100 114 108 106 105 95 90 88 86 83 81 105 106 97 94 102 90 104 70 TOTAL FILTERS 18919 8225 12637 14176 15481 7256 10694 8368 6282 4743 3438 3004 3642 3052 3144 2307 1771 19 09 94.5 98.7 97.5 96.8 96.2 93.6 91.4 90.1 88.8 88.1 87.2 94.4 93_2 95.4 94.7 95.3 94.7 93.9 100.0 43.5 66.8 74.9 81.8 38.4 56.5 44.2 33.2 25.1 18.2 15.9 19.3 16.1 16.6 12.2 9.4 10.1 100 105 103 102 102 99 97 95 94 93 92 100 99 101 100 101 100 99 75 TOTAL ULTRA-LOWS: 1627 391 836 980 1139 748 1236 1011 791 647 488 258 262 248 306 181 169 190 NON-MENTHOL 8.1 4.7 6.5 6.7 7.1 9.6 10.6 10.9 11.2 12.0 12.4 8.1 6.7 7.8 9.2 7.5 9.0 9.3 100.0 24.0 51.4 60.2 70.0 46.0 76.0 62.1 48.6 39.8 30.0 15.9 16.1 15.2 18.8 11.1 10.4 11.7 100 58 79 82 87 119 130 134 138 148 152 100 83 95 113 92 111 115 76 TOTAL ULTRA-LOWS: 665 233 407 467 516 283 432 350 258 198 149 76 138 103 151 70 59 64 MENTHOL 3.3 2.8 3.1 3.2 3.2 3.6 3.7 3.8 3.6 3.7 3.8 2.4 3.5 3.2 4.5 2.9 3.2 3.1 100.0 35.0 61.2 70.2 77.6 42.6 65.0 52.6 38.8 29.8 22.4 11.4 20.8 15.5 22.7 10.5 8.9 9.6 100 84 95 96 97 110 111 113 110 111 114 72 106 97 1.37 87 95 95 77 FLAVOR LOWS: 5834 2543 3893 4364 4765 2222 3291 2570 1941 1470 1069 942 987 975 950 714 650 590 NON-MENTHOL 29.1 30.5 30.0 29.8 29.6 28.7 28.1 27.7 27.5 27.3 27.1 29.6 25_3 30.5 28.6 29.5 34_7 29 .0 100.0 43.6 66.7 74.8 81.7 38.1 56.4 44.1 33.3 25.2 18.3 16.1 16.9 16.7 16.3 12.2 11.1 10.1 100 105 103 102 102 98 97 95 94 94 93 102 87 105 98 101 119 100 78 FLAVOR LOWS: 2340 1069 1621 1802 1960 891 1271 961 719 538 380 322 513 419 422 300 182 172 MENTHOL 11.7 12.8 12.5 12.3 12.2 11.5 10.9 10.3 10.2 10_0 9.6 10.1 13.1 13.1 12.7 12.4 9.7 8.5 100.0 45.7 69.3 77.0 83.8 38.1 54.3 41.1 30.7 23.0 16.2 13.8 21.9 17.9 18_0 12.8 7.8 7.4 100 110 107 105 104 98 93 89 87 86 83 87 112 112 109 106 83 72 79 TOTAL LOW-TARS: 7461 2934 4729 5344 5904 2970 4527 3581 2732 2117 1557 1200 1249 1223 1256 895 819 780 NON-MENTHOL 37.3 35.2 36.5 36.5 36.7 38.3 38.7 38_5 38.6 39.3 39.5 37.7 32.0 38.2 37.8 37.0 43.8 38 .3 100.0 39.3 63.4 71.6 79.1 39.8 60.7 48.0 36.6 28.4 20.9 16.1 16.7 16.4 16.8 12.0 11.0 10.5 100 95 98 98 99 103 104 103 104 106 106 101 86 103 102 99 118 103 80 TOTAL LOW-TARS: 3005 1302 2028 2269 2476 1174 1703 1311 977 736 529 398 651 522 573 370 241 236 MENTHOL 15.0 15.6 15.7 15.5 15.4 15.1 14.6 14.1 13.8 13.7 13.4 12.5 16.7 16.3 17.3 15.3 12.9 11.6 100.0 43_3 67.5 75.5 82.4 39.1 56.7 43.6 32.5 24.5 17.6 13.2 21.7 17-4 19.1 12.3 8.0 7.9 100 104 104 103 103 101 97 94 92 91 89 83 111 109 115 102 86 77 t9ZC906tOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40i- 45+ 50+ 55+ 1 2 3 4 5 6 7 81 FULL-FLAVOR 5835 2595 3966 4465 4855 2260 3240 2522 1869 1370 980 970 1126 886 840 722 586 678 FILTERS: 29.1 31.1 30.6 30.5 30.2 29.1 27.7 27.1 26.4 25.4 24.9 30.5 28.8 27.7 25.3 29.8 31.3 33.3 NON-MENTHOL 100.0 44.5 68.0 76.5 83.2 38.7 55.5 43.2 32.0 23.5 16.8 16.6 19.3 15.2 14.4 12.4 10.0 1 1.6 100 107 105 105 104 100 95 93 91 87 85 105 99 95 87 102 108 114 82 FULL-FLAVOR 2561 1374 1882 2060 2203 829 1187 924 679 501 358 425 603 417 467 314 119 207 FILTERS: 12.8 16.5 14.5 14.1 13.7 10.7 10.1 9.9 9.6 9.3 9.1 13.4 15.4 13,0 14.1 13.0 6.4 10.2 MENTHOL 100.0 53.7 73.5 80.4 86.0 32.4 46.3 36.1 26.5 19.6 14.0 16.6 23.5 16.3 18.2 12.3 4.6 8.1 100 129 114 110 107 84 79 78 75 73 71 104 121 102 110 101 50 80 83 TOTAL FILTERS: 13342 5546 8722 9842 10795 5249 7796 6125 4620 3500 2547 2180 2385 2111 2103 1621 1411 1464 NON-MENTHOL 66.6 66.6 67.3 67.2 67.1 67.7 66.6 65.9 65.3 65.0 64.6 68.5 61.1 66.0 63.3 67.0 75.4 72 .0 100.0 41.6 65.4 73.8 80.9 39.3 58.4 45.9 34.6 26.2 19.1 16.3 17.9 15.8 15.8 12.1 10,6 11.0 100 100 101 101 101 .102 100 99 98 98 97 103 92 99 95 101 113 108 84 TOTAL FILTERS: 5577 2679 3915 4334 4686 2007 2898 2243 1662 1243 891 824 1257 941 1041 686 360 445 MENTHOL 27.8 32.2 30.2 29.6 29.1 25.9 24.8 24.1 23.5 23.1 22.6 25.9 32.2 29.4 31.4 28.3 19.2 21.9 100.0 100 48.0 115 70.2 9 77.7 84.0 36.0 52.0 40.2 29.8 22.3 16.0 14.8 22.5 16.9 18.7 12.3 6.5 8.0 10 106 105 93 89 87 84 83 81 93 116 106 113 102 69 79 84A 7+ MG FILTERS: 16604 7582 11366 12698 13792 6210 9022 7010 5238 3906 2812 2656 3238 2705 2684 2055 1539 16 55 TOTAL ,82.9 91.0 87.7 86.7 85.7 80.1 77.1 75.4 74.1 72.5 71.3 83.5 82.9 84.5 80.8 84.9 82.3 81.4 100.0 45.7 68.5 76.5 83.1 37.4 54.3 42.2 31.5 23.5 16.9 16.0 19.5 16.3 16.2 12.4 9.3 10.0 100 110 106 105 103 97 93 91 89 88 86 101 100 102 98 102 99 98 84B 7+ MG FILTERS: 11702 5140 7866 8839 9633 4493 6562 5121 3836 2863 2069 1914 2119 1868 1794 1440 1238 1276 NON-MENTHOL 58.4 61.7 60.7 60.4 59.9 57.9 56.1 55.1 54.2 53.2 52.5 60.2 54.2 58.4 54.0 59.5 66.2 62 .7 100.0 1 43.9 6 67.2 75.5 82.3 38.4 56.1 43.8 32.8 24.5 17.7 16.4 18.1 16.0 15.3 12.3 10.6 10.9 00 10 104 103 102 99 96 94 93 91 90 103 93 100 92 102 113 107 84C 7+ MG FILTERS: 4902 2442 3500 3859 4159 1717 2460 1889 1402 1043 743 742 1119 837 890 615 301 379 MENTHOL 24.5 29.3 27.0 26.4 25.9 22.1 21.0 20.3 19.8 19.4 18.8 23.3 28.6 26.2 26.8 25.4 16.1 18.6 100.0 49.8 71.4 78.7 84.8 35.0 50.2 38.5 28.6 21.3 15.2 15.1 22.8 17.1 18.2 12.5 6.1 7.7 100 120 110 108 106 90 86 83 81 79 77 95 117 107 110 104 66 76 84D 7+ MG FILTERS: 7526 2781 4473 5218 5858 3077 4745 3905 3053 2308 1668 1020 1405 1243 1195 1042 743 842 TOTAL 37.6 33.4 34.5 35.6 36.4 39.7 40.6 42.0 43.2 42.9 42.3 32.1 36.0 38.8 36.0 43.1 39.7 41.4 (100'S/120'5) 100.0 37.0 59.4 69.3 77.8 40.9 63.0 51.9 40.6 30.7 22.2 13.6 18.7 16.5 15.9 13.8 9.9 11.2 100 89 92 95 97 106 108 112 115 114 113 85 96 103 96 115 106 110 84E 7+ MG FILTERS: 4944 1673 2803 3310 3756 2083 3271 2724 2141 1634 1188 696 829 815 730 690 557 602 NON-MENTHOL 24.7 20.1 21.6 22.6 23.3 26.9 28.0 29.3 30.3 30.3 30.1 21.9 21_2 25.5 22.0 28.5 29.8 29 .6 (100'S/120'S) 100.0 33.8 56.7 66.9 76.0 42.1 66.2 55.1 43.3 33.1 24.0 14.1 16.8 16.5 14.8 14.0 11.3 12.2 100 81 88 92 95 109 113 119 123 123 122 89 86 103 89 116 121 120 S9ZESO6tQZ 0
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I • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 84F 7+ MG FILTERS: 2582 1108 1670 1908 2102 994 1474 1181 912 674 480 324 576 428 465 352 186 240 MENTHOL 12.9 13.3 12.9 13.0 13.1 12.8 12.6 12.7 12.9 12.5 12.2 10.2 14.7 13.4 14.0 14.5 9.9 11.8 (100'S/120'S) 100.0 42.9 64.7 73.9 81.4 38.5 57.1 45.7 35.3 26.1 18.6 12.5 22.3 16.6 18.0 13.6 7.2 9 .3 100 103 100 101 101 99 98 99 100 97 94 79 114 104 109 113 77 92 84G ANY 25'S 360 116 197 226 258 142 244 210 163 134 102 45 83 59 80 29 33 24 1.8 1.4 1.5 1.5 1.6 1.8 2.1 2.3 2.3 2.5 2.6 1.4 2.1 1.8 2.4 1.2 1.8 1.2 100.0 32.2 54.7 62.8 71.7 39.4 67.8 58.3 45.3 37.2 28.3 12.5 23 1 16 4 22 2 8 1 9 2 6 7 100 77 85 86 89 102 116 126 128 138 144 79 . 118 . 103 . 134 . 67 . 98 . 66 84H VALUE 25'S 303 81 153 181 207 126 222 191 150 122 96 36 72 48 66 26 29 20 1.5 1.0 1.2 1.2 1.3 1.6 1.9 2.1 2.1 2.3 2.4 1.1 1.8 1.5 2.0 1.1 1.5 1.0 100.0 26.7 50.5 59.7 68.3 41.6 73.3 63.0 49.5 40.3 31.7 11.9 23.8 15 8 21 8 8 6 9 6 6 6 100 64 78 82 85 107 125 136 140 150 161 75 122 . 99 . 131 . 71 . 102 . 65 841 TOTAL SOFT PACK 14607 5547 9146 10452 11576 6029 9060 7215 5461 4155 3031 1844 2977 2573 2562 1902 1453 1224 72.9 66.6 70.6 71.4 72.0 77.7 77.5 77.6 77.2 77.2 76.9 58.0 76.2 80.4 77.2 78.6 77.7 60.2 100.0 38.0 62.6 71.6 79.2 41.3 62.0 49.4 37.4 28.4 20.8 12.6 20.4 17 6 17 5 13 0 9 9 8 4 100 91 97 98 99 107 106 106 106 106 105 79 105 . 110 . 106 . 108 . 106 . 83 84J TOTAL HARD BOX 4312 2678 3491 3724 3905 1227 1634 1153 821 588 407 1160 665 479 582 405 318 685 21.5 32.1 26.9 25.4 24.3 15.8 14.0 12.4 11.6 10.9 10.3 36.5 17.0 15.0 17.5 16.7 17.0 33.7 100.0 62.1 81.0 86.4 90.6 28.5 37.9 26.7 19.0 13.6 9.4 26.9 15 4 11 1 13 5 9 4 7 4 15 9 100 149 125 118 113 73 65 58 54 51 48 169 . 79 . 70 . 81 . 78 . 79 . 156 ALL OTHER 85 TOTAL NON-FILTERS 916 62 230 359 478 416 854 796 686 557 438 159 226 121 141 76 79 109 4.6 0.7 1.8 2.5 3.0 5.4 7.3 8.6 9.7 10.3 11.1 5.0 5.8 3.8 4.2 3.1 4.2 5.4 100.0 6.8 25.1 39.2 52.2 45,4 93.2 86.9 74.9 60.8 47.8 17.4 24.7 13.2 15.4 8.3 8.6 11.9 100 16 39 54 65 117 160 187 212 226 243 109 127 83 93 69 92 117 86 NON-FILTERS: 898 58 222 350 466 408 840 786 676 548 432 158 222 120 138 73 77 105 NON-MENTHOL 4.5 0.7 1.7 2.4 2.9 5.3 7.2 8.5 9.6 10.2 11.0 5.0 5.7 3.8 4.2 3.0 4.1 5.2 100.0 6.5 24.7 39.0 51.9 45.4 93.5 87.5 75.3 61.0 48.1 17.6 24.7 13.4 15.4 8.1 8.6 11.7 100 16 38 53 65 117 160 189 213 227 ~44 111 127 84 93 67 92 115 87 NON-FILTERS: 18 4 8 9 12 8 14 10 10 9 6 1 4 1 3 3 2 4 MENTHOL 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.0 0.1 0.0 0.1 0.1 0.1 0.2 100.0 22.2 44.4 50.0 66.7 44.4 77.8 55.6 55.6 50.0 33.3 5.6 22.2 5.6 16.7 16.7 11.1 22.2 100 53 69 68 83 115 133 120 157 186 169 35 114 35 101 138 119 219 88 MENTHOLS: TOTAL 5577 2679 3915 4334 4686 2007 2898 2243 1662 1243 891 824 1257 941 1041 686 360 445 27.8 32.2 30.2 29.6 29.1 25.9 24.8 24.1 23.5 23.1 22.6 25.9 32.2 29.4 31.4 28.3 19.2 21.9 100.0 48.0 70.2 77.7 84.0 36.0 52.0 40.2 29.8 22.3 16.0 14.8 22.5 16.9 18.7 12.3 6.5 8.0 100 115 109 106 105 93 89 87 84 83 81 93 116 106 113 102 69 79 94ZC906t0z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 89 FREE-STANDING 3209 907 1768 2070 2366 1459 2302 1879 1441 1139 843 576 556 549 542 358 296 310 LOW-TARS 16.0 10.9 13_6 14.1 14.7 18.8 19.7 20.2 20.4 21.2 21.4 18.1 14.2 17.2 16.3 14.8 15.8 15.2 100.0 28.3 55.1 64.5 73.7 45_5 71.7 58.6 44.9 35.5 26.3 17.9 17.3 17.1 16.9 11.2 9.2 9,7 100 68 85 88 92 117 123 126 127 132 133 113 89 107 102 92 99 95 90 LINE-EXTENSION 7228 3318 4973 5524 5993 2675 3910 2997 2255 1704 1235 1019 1340 1190 1280 903 763 702 LOW-TARS 36.1 39.8 38.4 37.7 37.3 34.5 33.4 32.3 31.9 31.6 31.3 32.0 34.3 37.2 38.6 37.3 40.8 34.5 100.0 45.9 68.8 76.4 82.9 37.0 54.1 41.5 31.2 23.6 17.1 14,1 18.5 16.5 17.7 12.5 10.6 9.7 100 110 106 105 103 96 93 89 88 88 87 89 95 103 107 103 113 96 91 COUPON 434 61 163 220 268 207 373 320 271 214 166 81 80 56 94 47 50 25 2,.2 0.7 1.3 1.5 1.7 2.7 3.2 3.4 3.8 4.0 4.2 2.5 2.0 1.8 2.8 1.9 2.7 1.2 100.0 14_1 37.6 50.7 61.8 47.7 85.9 73.7 62.4 49.3 38.2 18.7 18.4 12.9 21.7 10.8 11.5 5.8 100 34 58 69 77 123 147 159 177 183 194 117 95 81 131 90 123 57 92 CHARCOAL 314 45 134 164 203 158 269 220 180 150 111 94 53 25 46 26 36 33 1.6 0.5 1.0 1.1 1.3 2.0 2.3 2.4 2.5 2.8 2.8 3.0 1_4 0.8 1.4 1.1 1.9 1.6 100.0 14.3 42.7 52.2 64.6 50.3 85.7 70.1 57.3 47.8 35.4 29:9 16.9 8.0 14.6 8.3 11.5 10.5 100 34 66 71 80 130 147 151 162 178 180 188 87 50 88 69 123 103 L9ZES06irQZ 0 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 04 Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 N = 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9.3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9.3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 FULL FLAVOR 8396 3969 5848 6525 7058 3089 4427 3446 2548 1871 1338 1395 1729 1303 1307 1036 705 885 41.9 47.6 45.1 44.6 43.9 39.8 37.8 37.1 36.0 34.8 33.9 43.8 44.3 40.7 39.4 42.8 37.7 43.5 100.0 47.3 69.7 77.7 84.1 36.8 52.7 41.0 30.3 22.3 15.9 16.6 20.6 15.5 15.6 12.3 8.4 10.5 100 114 108 106 105 95 90 88 86 83 81 105 106 97 94 102 90 104 FLAVOR LOW TOTAL 8145 3601 5498 6147 6704 3103 4544 3515 2647 1998 1441 1261 1496 1388 1365 1010 831 758 40.7 43.2 42.4 42.0 41.7 40.0 38.8 37.8 37.4 37.1 36.6 39.6 38.3 43.4 41.1 41.7 44.4 37.3 100.0 44.2 67.5 75.5 82.3 38.1 55_8 43.2 32.5 24.5 17.7 15.5 18.4 17.0 16.8 12.4 10.2 9.3 100 106 104 103 102 98 96 93 92 91 90 97 94 107 101 103 109 92 FREE-STANDING 2445 770 1422 1658 1873 1103 1675 1352 1023 787 572 436 421 437 390 300 230 214 12.2 9.2 11.0 11.3 11.6 14.2 14.3 14.6 14.5 14.6 14.5 13.7 10.8 13.7 11.7 12.4 12.3 10.5 100.0 31.5 58.2 67.8 76.6 45.1 68.5 55.3 41.8 32.2 23.4 17.8 17.2 17.9 16.0 12.3 9.4 8.8 100 76 90 93 95 117 117 119 119 120 119 112 88 112 96 102 101 86 LINE EXTENSION 5700 2831 4076 4489 4831 2000 2869 2163 1624 1211 869 825 1075 951 975 710 601 544 28.5 34.0 31.5 30.7 30.0 25.8 24.5 23.3 23.0 22.5 22.0 25.9 27.5 29.7 29.4 29.3 32.1 26.7 100.0 49.7 71.5 78.8 84.8 35.1 50.3 37.9 28.5 21.2 15.2 14.5 18.9 16.7 17.1 12.5 10.5 9.5 100 119 111 108 106 91 86 82 81 79 77 91 97 104 103 103 113 94 ULTRA LOW TOTAL 2292 624 1243 1447 1655 1031 1668 1361 1049 845 637 334 400 351 457 251 228 254 11.4 7.5 9.6 9.9 10.3 13.3 14.3 14.6 14.8 15.7 16.2 10.5 10.2 11.0 13.8 10.4 12.2 12.5 100.0 27.2 54.2 63.1 72.2 45.0 72.8 59.4 45.8 36.9 27.8 14.6 17.5 15.3 19.9 11.0 9.9 11.1 100 65 84 86 90 116 125 128 130 137 141 92 89 96 120 91 106 109 FREE-STANDING 764 137 346 412 493 356 627 527 418 352 271 140 135 112 152 58 66 96 3.8 1.6 2.7 2.8 3.1 4.6 5.4 5.7 5.9 6.5 6.9 4.4 3.5 3.5 4.6 2.4 3.5 4.7 100.0 17.9 45.3 53.9 64.5 46.6 82.1 69.0 54.7 46.1 35.5 18.3 17.7 14.7 19.9 7.6 8.6 12.6 100 43 70 74 80 120 141 149 155 171 180 115 91 92 120 63 92 124 LINE EXTENSION 1528 487 897 1035 1162 675 1041 834 631 493 366 194 265 239 305 193 162 158 7.6 5.8 6.9 7.1 7.2 8.7 8.9 9.0 8.9 9.2 9.3 6.1 6.8 7.5 9.2 8.0 8•.7 7.8 100.0 31.9 58.7 67.7 76.0 44.2 68.1 54.6 41.3 32.3 24.0 12.7 17.3 15.6 20.0 12.6 10.6 10.3 100 77 91 93 95 114 117 118 117 120 122 80 89 98 120 105 113 102 sqZeso6taz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 N= 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 00.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9.3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 BARCLAY 2 - 1 1 1 1 2 2 1 1 1 - 1 - 1 - - -U 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - 0.0 - 0.0 - - - 100.0 - 50.0 50.0 50.0 50.0 100.0 100.0 50.0 50.0 50.0 - 50.0 - 50.0 - - - 100 - 77 68 62 129 171 216 142 186 254 - 256 - 302 - - - BELAIR 3 - 1 1 1 1 3 3 2 2 2 1 1 - - 1 -U 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 - - 0.0 100.0 - 33.3 33.3 33.3 33.3 100.0 100.0 66.7 66.7 66.7 33.3 33.3 - - 33.3 100 - 52 46 42 86 171 216 189 248 339 210 171 - - 276 BENSON & HEDGES 12 2 7 7 9 7 10 6 5 5 3 1 1 1 4 2 30 0.1 0.0 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.1 0.1 0.1 100.0 16.7 58.3 58.3 75.0 58.3 83.3 50.0 41.7 41.7 25.0 8.3 8.3 8.3 33.3 16.7 25.0 100 40 90 80 93 151 143 108 118 155 127 52 43 52 201 138 246 CAMBRIDGE 15 3 8 9 10 7 12 7 7 6 5 2 2 3 4 4 -u 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0-1 0.1 0.1 0.2 0.2 - 100.0 20.0 53.3 60.0 66.7 46.7 80.0 46.7 46.7 40.0 33.3 13.3 13.3 20.0 26.7 26.7 - 100 48 82 82 83 121 137 101 132 149 169 68 83 121 221 285 - CAMEL 29 6 12 17 19 13 23 19 17 12 10 4 6 2 4 4 5 4U 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.3 0.1 0.2 0.1 0.1 0.2 0.3 0.2 100.0 20.7 41.4 58.6 65.5 44.8 79.3 65.5 58.6 41.4 34.5 13.8 20.7 6.9 13.8 13.8 17.2 13.8 100 50 64 80 82 116 136 141 166 154 175 87 106 43 83 114 185 136 CAPRI 1 - 1 1 1 1 1 1 - - - 1 -u 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 - - - 0.0 100.0 - 100.0 100.0 100.0 100.0 100.0 100.0 - - - 100.0 100 - 155 137 125 258 171 216 - - - 629 CARLTON 5 1 2 3 3 2 4 3 3 2 2 1 2 1 1 -u 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0 0.0 100.0 20.0 40.0 60.0 60.0 40.0 80.0 60.0 60.0 40.0 40.0 20.0 40.0 20.0 20.0 100 48 62 82 75 103 137 129 170 149 203 103 250 121 166 CENTURY 3 - 1 1 1 1 3 3 2 2 2 2 - - 1 -u 0.0 - 0.0 0.0 0.0 0.0 Q.0 0.0 0.0 0.0 0.1 0.1 - - 0.0 100.0 - 33.3 33.3 33.3 33.3 100.0 100.0 66.7 66.7 66.7 66.7 - - 33.3 100 - 52 46 42 86 171 216 189 248 339 342 - - 276 Ei9ZESd6t(rZ • •
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• • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 (continued) Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 CHESTERFIELD 4 - - 1 1 1 4 4 4 3 3 I - 1 1 1 - -U 0.0 - - 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.0 0.0 0.0 0.0 100.0 - - 25_0 25.0 25.0 100.0 100.0 100.0 75.0 75.0 25.0 - 25.0 25.0 25.0 - - 100 - - 34 31 65 171 216 283 279 381 157 - 156 151 207 - - DORAL 16 2 7 9 11 9 14 10 9 7 5 1 3 3 2 7 - -U 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 0.3 - - 100.0 12.5 43.8 56.3 68.8 56.3 87.5 62.5 56.3 43.8 31.3 6.3 18.8 18.8 12.5 43.8 - - 100 30 68 77 86 145 150 135 159 163 159 39 96 117 75 362 - - EVE 1 - - - - - 1 1 1 1 1 1 - - - -U 0.0 - - - - - 0.0 0.0 0.0 0.0 0.0 0.0 - - - - 100.0 - - - - - 100.0 100.0 100.0 100.0 100.0 100.0 - - - - 100 - - - - - 171 216 283 372 508 626 - - - - FALCON LIGHTS 1 - 1 1 1 1 1 1 - - - - -U 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 - - - - - 100.0 - 100.0 100.0 100.0 100.0 100.0 100.0 - - - - - 100 - 155 137 125 258 171 513 - - - - - KENT 8 1 2 3 3 2 7 7 6 5 5 1 1 2 - 1 2 1U 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.1 - 0.0 0.1 0.0 100.0 12.5 25.0 37.5 37.5 25.0 87.5 87.5 75.0 62.5 62.5 12.5 12.5 25.0 - 12.5 25.0 12.5 100 30 39 51 47 65 150 189 212 232 318 79 64 156 - 103 268 123 KOOL 11 3 5 7 7 4 8 8 6 4 4 2 2 3 2 1 1U 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 100.0 27.3 45.5 63.6 63.6 36.4 72.7 72.7 54.5 36.4 36.4 18.2 18.2 27.3 18.2 9.1 9.1 100 66 70 87 79 94 125 157 154 135 185 93 114 165 150 97 90 L & M 2 - - - 1 1 2 2 2 2 1 I - - - 1 -U 0.0 - - - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - - 0.1 - 100.0 - - - 50.0 50.0 100.0 100.0 100.0 100.0 50.0 50.0 - - - 50.0 - 100 - - - 62 129 171 216 283 372 254 256 - - - 535 - LUCKY STRIKE 13 2 4 6 8 6 1 1 9 9 7 5 3 3 2 - 1 3 1U 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 - 0.0 0.2 0.0 100.0 15.4 30.8 46.2 61.5 46.2 84.6 69.2 69.2 53.8 38.5 23.1 23.1 15.4 - 7.7 23.1 7.7' 100 37 48 63 77 119 145 149 196 200 195 145 118 96 - 64 247 76 MALIBU 5 - 1 1 1 1 6 51 4 4 4 1 2 - 2 -U 0.0 - 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.0 0.1 - 0.1 - 100.0 - 20.0 20.0 20.0 20.0 100.0 100.0' 80.0 80.0 80.0 20.0 40.0 - 40.0 - 100 - 31 27 25 52 171 216 227 298 406 125 241 - 428 - 01ZE9Q6'b'QZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 (continued) Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MARLBORO 50 13 29 35 39 26 37 27 21 15 11 4 11 5 5 15 8 2U 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0,3 0.1 0.3 0.2 0.2 0.6 0.4 0.1 100.0 26.0 58.0 70.0 78.0 52.0 74.0 54.0 42.0 30.0 22.0 8.0 22.0 10.0 10.0 30.0 16.0 4.0 100 63 90 96 97 134 127 116 119 112 112 50 113 63 60 248 171 39 MERIT 13 2 6 7 7 5 1 1 9 7 6 6 4 4 2 1 - 1 1U 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.1 0.0 - 0.1 0.0 100.0 15.4 46.2 53.8 53.8 38.5 84.6 69.2 53.8 46.2 46.2 30.8 30.8 15.4 7.7 - 7.7 7.7 100 37 71 74 67 99 145 149 153 172 234 194 158 96 46 - 82 76 MORE 2 1 1 1 1 - 1 1 1 1 1 1 1 - - -U 0.0 0.0 0.0 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - - 100.0 50.0 50.0 50.0 50.0 - 50.0 50.0 50.0 50.0 50.0 50.0 50.0 - - - 100 120 77 68 62 - 86 108 142 186 254 313 302 - - - NEWPORT 9 2 7 8 8 6 7 4 2 1 1 2 - 1 3 - 2 1U 0.0 0.0 0.1 0.1 0.0 0.1 0.1 0.0 0_0 0.0 0.0 0.1 - 0.0 0.1 - 0.1 0.0 100.0 22.2 77.8 88.9 88.9 66.7 77.8 44.4 22.2 11.1 11.1 22.2 - 11.1 33.3 - 22.2 11.1 100 53 120 122 111 172 133 96 63 41 56 140 - 70 201 - 238 109 NOW 3 2 2 2 2 3 2 1 1 1 2 1 -U 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 100.0 66.7 66.7 66.7 66.7 100.0 66.7 33.3 33.3 33.3 66.7 33.3 100 103 91 83 172 171 144 94 124 169 402 276 OLD GOLD 3 - 2 3 3 3 3 2 1 I - - 2 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - 0.1 100.0 - 66.7 100.0 100.0 100.0 100.0 66.7 33.3 33.3 - - 66.7 100 - 103 137 125 258 171 144 94 210 - - 402 PALL MALL 18 1 4 8 12 11 17 15 14 10 6 4 5 2 2 3 1 1,U 0.1 0.0 0.0 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.0 100.0 5.6 22.2 44.4 66.7 61.1 94.4 83.3 77.8 55.6 33.3 22.2 27.8 11.1 11.1 16.7 5.6 5.6 100 13 34 61 83 158 162 180 220 207 169 140 142 70 67 138 59 55 ILU9fl00Z •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER 1987 , TABLE 05 Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 1 N = 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9.3 10.2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 PHILIP MORRIS 2 - - 1 1 1 2 2 2 1 1 1 - - I - -U 0.0 - - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - 0.0 - - 100.0 - - 50.0 50.0 50.0 100.0 100.0 100.0 50.0 50.0 50.0 - - 50.0 - - 100 - - 68 62 129 171 216 283 186 254 256 - - 414 - - PLAYERS 3 1 1 1 1 3 2 2 2 2 I I - - 1 -U 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 - - 0.1 - 100.0 33.3 33.3 33.3 33.3 100.0 66.7 66.7 66.7 66.7 33.3 33.3 - - 33.3 - 100 52 46 42 86 171 144 189 248 339 171 209 - - 357 - PLAYERS LIGHTS 25'S 1 1 1 1 1 1 I -U 0.0 0.0 0.0 0.0 0.0 0.0 0.1 - 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - 100 171 216 283 372 508 1070 - RALEIGH 2 2 2 2 2 2 1 - 1 - -U 0.0 0.0 0.0 0.0 0.0 0.1 0.0 - 0.0 - - 100.0 100.0 100.0 100.0 100.0 100.0 50.0 - 50.0 - - 100 171 216 283 372 508 313 - 414 - - RICHLAND 3 1 1 1 1 3 2 2 2 2 2 - - - 1 -U 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 - - - 0.1 - 100.0 33.3 33.3 33.3 33.3 100.0 66.7 66.7 66.7 66.7 66.7 - - - 33.3 - 100 52 46 42 86 171 144 189 248 339 342 - - - 357 - RITZ 1 1 1 1 1 1 I - -U 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - - 100 171 216 283 372 508 828 - - SALEM 22 5 11 12 14 9 17 14 11 10 8 2 3 5 5 5 2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0,2 0.2 0.2 0.2 0.1 0.1 0.2 0.2 0.2 0.1 100.0 22.7 50.0 54.5 63.6 40.9 77.3 63.6 50.0 45.5 36.4 9.1 13.6 22.7 22.7 22.7 9.1 100 55 77 75 79 106 132 137 142 169 185 57 70 142 137 188 97 SATIN 2 1 1 1 1 2 1 1 1 1 1 - - I -U' 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - 0.1 - 100.0 50.0 50.0 50.0 50.0 100.0 50.0 50.0 50.0 50.0 50.0 - - 50.0 - 100 77 68 62 129 171 108 142 186 254 313 - - 535 - ZLZ£`rOfati'O,r
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 (continued) Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK 4--------------------------------------------------------> <---------------------------------- -----> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 STORE BRAND/GENERIC 23 8 12 14 17 9 15 13 11 9 6 4 3 4 6 4 2U 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.1 0.1 0.1 0.2 0.2 0.1 100.0 34.8 52.2 60.9 73.9 39.1 65.2 56.5 47.8 39.1 26.1 17.4 13.0 17.4 26.1 17.4 8.7 100 84 81 83 92 101 112 122 135 146 133 89 82 105 216 186 86 TAREYTON 3 2 2 3 3 1 1 1 1 - 1 - i - 1 -l.' 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - 0.0 - 0.0 - 0.1 - 100.0 66.7 66.7 100.0 100.0 33.3 33.3 33.3 33.3 - 33.3 - 33.3 - 33.3 - 100 160 103 137 125 86 57 72 94 - 171 - 201 - 357 - TRUE 2 2 2 2 2 2 2 0.0 0.0 0.0 0.0 0.0 0.1 - 0.1 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 171 216 283 372 508 603 VANTAGE 17 3 9 10 13 10 14 10 8 7 4 2 5 2 3 4 1 -U 0.1 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 - 100.0 17.6 52.9 58.8 76.5 58.8 82.4 58.8 47.1 41.2 23.5 11.8 29.4 11.8 17.6 23.5 5.9 - 100 42 82 80 95 152 141 127 133 153 120 74 151 74 106 195 63 - VICEROY 3 1 1 1 1 3 3 2 2 2 I - 1 - 1 0.0 0_0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 - 0.0 - 0.1 100_0 33.3 33.3 33.3 33.3 100.0 100.0 66.7 66.7 66.7 33.3 - 33.3 - 33.3 100 52 46 42 86 171 216 189 248 339 171 - 201 - 357 VIRGINIA SLIMS 9 3 5 6 7 4 6 4 4 3 2 1 2 2 1 1 1 1U 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.1 0.1 0.1 0.0 0.1 0.1 0.0 0.0 0.1 0.0 100.0 33.3 55.6 66.7 77.8 44.4 66.7 44.4 44.4 33.3 22.2 11.1 22.2 22.2 11.1 11.1 11.1 11.1 100 80 86 91 97 115 114 96 126 124 113 70 114 139 67 92 119 109 WINSTON 41 6 18 25 30 24 35 27 23 16 11 4 11 9 6 4 6 1U 0_2 0.1 O.1 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0_1 0.3 0.3 0.2 0.2 0.3 0.0 100_0 14.6 43,9 61.0 73_2 58.5 85.4 65.9 56.1 39.0 26,8 9.8 26.8 22.0 14.6 9.8 14.6 2.4 100 35 68 83 91 151 146 142 159 145 136 61 138 137 88 81 157 24~ OTHER 6 3 5 6 6 3 3 2 1 1 3 1 1 -U 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0_0 0.1 - 100.0 50.0 83.3 100.0 100.0 50.0 50.0 33.3 16.7 16.7 50.0 16.7 16.7 - 100 120 129 137 125 129 86 72 47 105 256 138 178 - DON'T KNOW 54 13 25 31 38 25 41 39 29 23 16 5 8 6 13 10 5 70 0.3 0.2 0.2 0.2 0.2 0.3 0.4 0.4 0.4 4 0 4 0 0 2 0 2 0 2 0 4 4 0 0 3 , 3 0 100.0 24.1 46.3 57.4 70.4 46.3 75.9 72.2 53.7 . 42.6 . 29.6 . 9.3 . 14.8 . 11.1 . 24.1 . 18.5 . 9 3 . 13 0 ' CLZE946tpZ 100 58 72 79 88 120 130 156 152 158 151 58 76 70 145 153 . 99 . 128 0
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S S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 06 Q.7B/C/D WHAT TYPE OF CIGARETTE DO YOU USUALLY SMOKE? (ASKED IF "NO REGULAR BRAND° OR "JUST STARTED SMOKING" IN Q 6) . TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ ,1 2 3 4 5 6 7 N = 20028 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 2420 1871 2034 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100_0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 12.1 9.3 10_2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 REGULAR/KINGS 95 22 46 54 59 37 73 62 49 41 36 11 22 17 18 13 8 6 0.5 0.3 0.4 0.4 0.4 0.5 0.6 0.7 0.7 0.8 0.9 0.3 0.6 0.5 0.5 0.5 0.4 0.3 100.0 23.2 48.4 56.8 62.1 38.9 76.8 65.3 51.6 43.2 37.9 11.6 23.2 17.9 18.9 13.7 8.4 6.3 100 56 75 78 77 101 132 141 146 161 193 73 119 112 114 113 90 62 MENTHOL 22 7 12 12 12 5 15 13 10 10 10 3 4 3 7 3 2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.3 0.1 Q.1 0,1 0.2 0.1 0.1 100.0 31.8 54.5 54.5 54.5 22.7 68.2 59.1 45.5 45.5 45.5 13.6 18.2 13.6 31.8 13.6 9.1 100 76 84 75 68 59 117 127 129 169 231 86 93 85 192 113 90 NON-MENTHOL 66 12 30 37 42 30 54 45 36 29 24 6 17 13 9 9 8 4 0.3 0.1 0_2 0.3 0.3 0.4 0.5 0.5 0.5 0.5 0.6 0.2 0.4 0.4 0.3 0.4 0.4 0_2 100.0 18.2 45.5 56.1 63.6 45.5 81.8 68.2 54.5 43.9 36.4 9.1 25.8 19.7 13.6 13.6 12.1 6.1 100 44 70 77 79 117 140 147 154 163 185 57 132 123 82 113 130 60 DON'T KNOW 7 3 4 5 5 2 4 4 3 2 2 2 1 1 2 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0_0 0.1 0.1 0.0 0.0 0.1 0.0 100.0 42.9 57.1 71.4 71.4 28.6 57.1 57.1 42.9 28.6 28.6 28.6 14.3 14.3 28.6 14.3 100 103 88 98 89 74 98 123 121 106 145 180 73 89 172 118 ULTRA LIGHTS 11 1 3 3 4 3 10 9 8 8 7 2 2 1 4 - 2 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0_1 0_2 0.1 0_1 0.0 0.2 - 0.1 100.0 9.1 27.3 27.3 36.4 27.3 90.9 81.8 72_7 72.7 63.6 18.2 18.2 9.1 36.4 - 18.2 100 22 42 37 45 70 156 176 206 271 323 93 114 55 301 - 179 LIGHTS 34 8 15 18 21 13 26 22 19 16 13 5 10 6 5 4 3 1 0.2 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.3 0.3 0.3 0.2 0.3 0.2 0.2 0.2 0.2 0.0 100.0 23.5 44.1 52.9 61.8 38,2 76.5 64.7 55.9 47.1 38.2 14.7 29.4 17.6 14.7 11.8 8.8 2.9 100 57 68 72 77 99 131 139 158 175 194 93 151 110 89 97 94 29 FULL FLAVOR 44 13 25 30 31 18 31 25 19 14 13 5 10 9 10 4 4 2 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.2 0.3 0.3 0.3 0.2 0.2 0.1 100.0 29.5 56.8 68_2 70.5 40.9 70.5 56.8 43_2 31.8 29.5 11.4 22.7 20.5 22.7 9.1 9.1 4.5 100 71 88 93 88 106 121 122 122 118 150 72 117 128 137 75 97 45 DON'T KNOW 6 - 3 3 3 3 6 6 3 3 3 1 - - 2 1 1 1 0.0 - 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.1 0.1 0.0 - - 0.1 0.0 0.1 0.0 100.0 - 50.0 50.0 50.0 50.0 100.0 100.0 50.0 50.0 50.0 16_7 - 33.3 16.7 16.7 16.7 100 - 77 68 62 129 171 216 142 186 254 105 - - 201 138 178 164 t'zzesO6t"QG'
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 06 (continued) Q.7B/C/D WHAT TYPE OF CIGARETTE DO YOU USUALLY SMOKE? (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-3 4 18-44 18-49'18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 LONGER THAN KINGS 59 10 23 30 39 29 49 41 36 29 20 3 8 6 9 17 10 6 0.3 0.1 0.2 0.2 0.2 0.4 0.4 0.4 0.5 0.5 0.5 0.1 0.2 0.2 0.3 0.7 0.5 0.3 100.0 16.9 39.0 50.8 66.1 49.2 83.1 69.5 61.0 49.2 33.9 5.1 13.6 10.2 15.3 28.8 16.9 10.2 100 41 60 70 82 127 142 150 173 183 172 32 70 64 92 238 181 100 MENTHOL 9 2 4 5 6 4 7 6 5 4 3 1 3 2 3 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.2 100.0 22.2 44.4 55.6 66.7 44.4 77.8 66.7 55.6 44.4 33,3 11.1 33.3 22.2 33.3 100 53 69 76 83 115 133 144 157 165 169 70 201 184 357 NON-MENTHOL 47 8 18 24 31 23 39 33 29 23 16 3 8 5 6 13 6 6 0.2 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.4 0.4 0.1 0.2 0.2 0.2 0.5 0.3 0.3 100.0 17.0 38.3 51.1 66.0 48.9 83.0 70.2 61.7 48.9 34.0 6.4 17.0 10.6 12.8 27.7 12.8 12.8 100 41 59 70 82 126 142 151 175 182 173 40 87 67 77 229 137 126 DON'T KNOW 3 - 1 1 2 2 3 2 2 2 1 - - - 2 1 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - - - - 0.1 0.1 100.0 - 33.3 33.3 66.7 66.7 100.0 66.7 66.7 66.7 33.3 - - - - 66.7 33.3 100 - 52 46 83 172 171 144 189 248 169 - - - - 552 357 ULTRA LIGHTS 18 3 6 9 12 9 15 13 12 9 6 1 4 4 6 2 1 0.1 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.0 0.1 0.1 0.2 0.1 0.0 100.0 16.7 33.3 50.0 66.7 50.0 83.3 72.2 66.7 50.0 33.3 5.6 22.2 22.2 33.3 11.1 5.6 100 40 52 68 83 129 143 156 189 186 169 28 139 134 276 119 55 LIGHTS 18 1 5 7 12 11 17 13 13 11 6 5 1 2 2 6 2 0.1 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.1 0.0 0.1 0.1 0.3 0.1 100.0 5.6 27.8 38.9 66.7 61.1 94.4 72.2 72.2 61.1 33.3 27.8 5.6 11.1 11.1 33.3 11.1 100 13 43 53 83 158 162 156 205 227 169 142 35 67 92 357 109 FULL FLAVOR 19 ' 6 12 13 13 7 13 11 7 6 6 3 2 1 2 8 2 1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.1 0.1 0.0 0.1 0.3 0.1 0.0 100.0 31.6 63.2 68.4 68.4 36.8 68.4 57.9 36.8 31.6 31.6 15.8 10.5 5.3 10.5 42.1 10.5 5.3 100 76 98 94 85 95 117 125 104 117 160 99 54 33 64 348 113 52 DON'T KNOW 4 - - 1 2 2 4 4 4 3 2 1 1 - 2 0.0 - - 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.0 0.0 - 0.1 100.0 - - 25.0 50.0 50.0 100.0 100.0 100.0 75.0 50.0 25.0 25.0 - 50.0 100 - - 34 62 129 171 216 283 279 254 151 207 - 492 DON'T KNOW 39 12 21 25 29 17 27 25 18 14 10 5 8 4 8 7 3 4 0.2 0.1 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.2 0.2 0.1 0.2 0.3 0.2 0.2 100.0 30.8 53.8 64.1 74.4 43.6 69.2 64.1 46.2 35.9 25.6 12.8 20.5 10.3 20.5 17.9 7.7 10.3 scZssn6tnz 100 74 83 88 93 113 119 138 131 134 130 81 105 64 124 149 82 101 0
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• I & 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 06 (continued) Q.7B/C/D WHAT TYPE OF CIGARETTE DO YOU USUALLY SMOKE? (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <--------------r-----------------------------------------> <---------------------------------- ----- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 MENTHOL 2 - 1 1 1 1 2 2 1 1 1 1 1 0.0 - 0.0 0.0 0.0 0.0 0.0 O.0 0.0 0.0 0.0 0.0 0.0 100.0 - 50.0 50.0 50.0 50.0 100.0 100.0 50.0 50.0 50.0 50.0 50.0 100 - 77 68 62 129 171 216 142 186 254 315 256 NON-MENTHOL 5 3 3 4 4 1 2 2 2 1 1 2 - 3 0.0 O.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 - 0.1 100.0 60.0 60.0 80.0 80.0 20.0 40.0 40.0 40.0 20.0 20.0 40.0 - 60.0 100 144 93 109 100 52 68 86 113 74 102 205 - 362 DON'T KNOW 32 9 17 20 24 15 23 21 15 12 8 4 5 4 5 7 3 4 0.2 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.2 0.3 0.2 0.2 100.0 28.1 53.1 62.5 75.0 46.9 71.9 65.6 46.9 37.5 25.0 12.5 15.6 12.5 15.6 21.9 9.4 12.5 100 68 82 85 93 121 123 141 133 139 127 79 80 78 94 181 100 123 FULL FLAVOR 3 2 2 3 3 1 1 1 1 1 - 2 - - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 - 0.1 - - 100.0 66.7 66.7 100.0 100.0 33.3 33.3 33.3 33.3 33.3 - 66.7 - - 100 160 103 137 125 86 57 72 94 171 - 402 - - DON'T KNOW 36 10 19 22 26 16 26 24 17 14 10 5 7 4 6 7 3 4 0.2 0.1 0.1 0.2 0.2 0.2 0.2 0.3 0.2 0.3 0.3 0.2 0.2 0.1 0.2 0.3 0.2 0.2 100.0 27.8 52.8 61.1 72.2 44.4 72.2 66.7 47.2 38.9 27.8 13.9 19.4 11.1 16.7 19.4 8.3 11.1 100 67 82 84 90 115 124 144 134 145 141 87 100 70 101 161 89 109 9,r!l.C906toZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 DEMOGRAPHICS TOTAL SMOK ERS N = 20028 100.0 100.0 100 SEX MEN 9999 49.9 100.0 100 WOMEN 10029 50.1 100.0 100 AGE 18 - 24 2717 13.6 100.0 100 18 - 21 1375 6.9 100.0 100 22 - 24 1342 6.7 100.0 100 25 - 34 5614 28.0 100.0 100 35 - 44 4626 23.1 100.0 100 BANNER VI SPECIAL AGE BRACKETS <-------------------------------------------------------- PHILIP MORRIS SALES SECTIONS <--------------------------------------- > 5 6 7 2420 1871 2034 100.0 100.0 100.0 12.1 9.3 10.2 100 100 100 1230 983 1101 50.8 52.5 54.1 12.3 9.8 11.0 102 105 108 1190 888 933 49.2 47.5 45.9 11.9 8.9 9.3 98 95 92 319 237 270 13.2 12.7 13.3 11.7 8.7 9.9 97 93 98 175 111 129 7.2 5.9 6.3 12.7 8.1 9.4 105 86 92 144 126 141 6.0 6.7 6.9 10.7 9.4 10.5 89 101 103 685 536 581 28.3 28.6 28.6 12.2 9.5 10.3 101 102 102 549 460 489 22.7 24.6 24.0 11.9 9.9 10.6 98 106 104 Ltr.ZE900QZ • 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 8331 12957 14644 16086 7755 11697 9292 7071 5384 3942 3182 3906 3200 3320 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 00.0 100.0 100.0 100.0 100.0 100.0 41.6 64.7 73.1 80.3 38.7 58.4 46.4 35.3 26.9 19.7 15.9 19.5 16.0 16.6 100 100 100 100 100 100 100 100 100 100 100 100 100 100 4241 6667 7498 8172 3931 5758 4436 3332 2501 1827 1488 1854 1645 1655 50.9 51.5 51.2 50.8 50.7 49.2 47.7 47.1 46.5 46.3 46.8 47.5 51.4 49.8 42.4 66.7 75.0 81.7 39.3 57.6 44.4 33.3 25.0 18.3 14.9 18.5 16.5 16.6 102 103 103 102 102 99 96 94 93 93 94 95 103 100 4090 6290 7146 7914 3824 5939 4856 3739 2883 2115 1694 2052 1555 1665 49.1 48.5 48.8 49.2 49.3 50.8 52.3 52.9 53.5 53.7 53.2 52.5 48.6 50.2 40.8 62.7 71.3 78.9 38.1 59.2 48.4 37.3 28.7 21.1 16.9 20.5 15.5 16.6 98 97 97 98 98 101 104 106 107 107 106 105 97 100 2717 2717 2717 2717 499 520 401 458 32.6 21.0 18.6 16.9 15.7 13.3 12.5 13.8 100.0 100.0 100.0 100.0 18.4 19.1 14.8 16.9 240 155 137 125 116 98 92 102 1375 1375 1375 1375 263 268 191 231 16.5 10.6 9.4 8.5 8.3 6.9 6.0 7.0 100.0 100.0 100.0 100.0 19.1 19.5 13.9 16.8 240 155 137 125 120 100 87 101 1342 1342 1342 1342 236 252 210 227 16.1 10.4 9.2 8.3 7.4 6.5 6.6 6.8 100.0 100.0 100.0 100.0 17.6 18.8 15.6 16.9 240 155 137 125 111 96 98 102 5614 5614 5614 5614 865 1075 840 1009 67.4 43.3 38.3 34.9 27.2 27.5 26.3 30.4 100.0 100.0 100.0 100.0 15.4 19.1 15.0 18.0 240 155 137 125 97 98 94 108 - 4626 4626 4626 4626 4626 2221 732 909 695 770 - 35.7 31.6 28.8 59.7 39.5 23.9 23.0 23.3 7 21 23 2 - 100.0 100.0 100.0 100.0 100.0 48.0 15.8 19.6 . 15.0 . 16.6 - 155 137 125 258 171 103 100 101 94 100 0
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S • I 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 45 - 54 3129 - - 1687 3129 3129 3129 3129 3129 1442 462 622 560 506 379 281 306 15.6 - - 11.5 19.5 40.3 26.8 33.7 44.3 26.8 14.5 15.9 17.5 15.2 15.7 15.0 15.0 100.0 - - 53.9 100.0 100.0 100.0 100.0 100.0 46.1 14.8 19.9 17.9 16.2 12.1 9.0 9.8 100 - - 74 125 258 171 216 283 171 93 102 112 98 100 96 96 55 - 64 2376 - - - - - 2376 2376 2376 2376 2376 367 484 433 339 305 218 215 11.9 - - - - - 20.3 25,6 33.6 44.1 60.3 11.5 12.4 13.5 10.2 12.6 11.7 10.6 100.0 - - - - - 100.0 100.0 100.0 100.0 100.0 15.4 20.4 18.2 14.3 12.8 9.2 9.0 100 - - - - - 171 216 283 372 508 97 104 114 86 106 98 89 65+ 1566 - - - - - 1566 1566 1566 1566 1566 257 296 271 238 183 139 173 7.8 - - - - - 13.4 16.9 22.1 29.1 39.7 8.1 7.6 8.5 7.2 7.6 7.4 8.5 100.0 - - - - - 100.0 100.0 100.0 100.0 100.0 16.4 18.9 17.3 15.2 11.7 8.9 11.0 100 - - - - - 171 216 283 372 508 103 97 108 92 97 95 109 ETHNIC WHITE 17330 7040 11036 12526 13795 6755 10290 8230 6294 4804 3535 2772 3446 2705 3002 1979 1746 1592 86.5 , 84.5 85.2 85.5 85.8 87.1 88.0 88.6 89.0 89.2 89.7 87.1 88.2 84.5 90.4 81.8 93.3 78.3 100.0 40.6 63.7 72.3 79.6 39.0 59.4 47.5 36.3 27.7 20.4 16.0 19.9 15.6 17.3 11.4 10.1 9.2 100 98 98 99 99 101 102 102 103 103 104 101 102 98 104 95 108 90 BLACK 1691 792 1186 1320 1431 639 899 682 505 371 260 224 356 409 216 306 48 127 8.4 9.5 9.2 9.0 8.9 8.2 7.7 7.3 7.1 6.9 6.6 7.0 9.1 12.8 6.5 12.6 2.6 6.2 100.0 46.8 70.1 78.1 84.6 37.8 53.2 40.3 29.9 21.9 15.4 13.2 21.1 24.2 12.8 18.1 2.8 7.5 100 113 108 107 105 98 91 87 85 82 78 83 108 151 77 150 30 74 SPANISH SPEAKING 935 490 717 775 833 343 445 331 218 160 102 149 110 100 94 135 94 250 4.7 5.9 5.5 5.3 5.2 4.4 3.8 3.6 3.1 3.0 2.6 4.7 2.8 3.1 2.8 5.6 5.0 12.3 100.0 52.4 76.7 82.9 89.1 36.7 47.6 35.4 23.3 17.1 10.9 15.9 11.8 10.7 10.1 14.4 10.1 26.7 100 126 119 113 111 95 81 76 66 64 55 100 60 67 61 119 108 263 EDUCATION 8TH GRADE OR LESS 824 Ill 216 271 377 266 713 669 608 553 447 94 172 222 104 126 49 50 4.1 1.3 1.7 1.9 2.3 3.4 6.1 7.2 8.6 10.3 11.3 3.0 4.4 6.9 3.1 5.2 2.6 2.5 100.0 13.5 26.2 32.9 45.8 32.3 86.5 81.2 73.8 67.1 54.2 11.4 20.9 26.9 12.6 15.3 5.9 6.1 100 32 41 45 57 83 148 175 209 250 276 72 107 169 76 127 64 60 1-3 YEARS OF 2481 1007 1417 1647 1862 855 1474 1278 1064 834 619 335 552 493 374 339 209 166 HIGH SCHOOL 12.4 12.1 10.9 11.2 11.6 11.0 12.6 13.8 15.0 15.5 15.7 10.5 14.1 15.4 11.3 14.0 11.2 8.2 100.0 40.6 57.1 66.4 75.1 34.5 59.4 51.5 42.9 33.6 24.9 13.5 22.2 19.9 15.1 13.7 8.4 6.7 100 98 88 91 93 89 102 111 121 125 127 85 114 124 91 113 90 66 9LZC9Q6*0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < --------------------------------------------------> <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 COMPLETED HIGH SCHOOL 8661 3982 5821 6530 7098 3116 4679 3744 2840 2131 1563 1421 1851 1338 1500 1026 748 738 43.2 47.8 44.9 44.6 44.1 40.2 40.0 40.3 40.2 39.6 39.6 44.7 47.4 41.8 45.2 42.4 40.0 36.3 100.0 46.0 67.2 75.4 82.0 36.0 54.0 43.2 32.8 24.6 18.0 16.4 21.4 15.4 17.3 11.8 8.6 8.5 100 111 104 103 102 93 93 93 93 92 92 103 110 97 104 98 92 84 SOME COLLEGE 4674 2071 3283 3683 3994 1923 2603 1927 1391 991 680 670 755 668 812 565 549 632 23.3 24.9 25.3 25.2 24.8 24.8 22.3 20.7 19.7 18.4 17.3 21.1 19.3 20.9 24.5 23.3 29.3 31.1 100.0 44.3 70.2 78.8 85.5 41.1 55.7 41.2 29.8 21.2 14.5 14.3 16.2 14.3 17.4 12.1 11.7 13.5 100 107 109 108 106 106 95 89 84 79 74 90 83 89 105 100 126 133 COMPLETED COLLEGE 3166 1087 2105 2390 2610 1523 2079 1546 1061 776 556 613 542 447 499 335 295 422 15.8 13.0 16.2 16.3 16.2 19.6 17.8 16.6 15.0 14.4 14.1 19,3 13.9 14.0 15.0 13.8 15.8 20.7 100.0 34.3 66.5 75.5 82.4 48.1 65.7 48.8 33.5 24.5 17.6 19.4 17.1 14.1 15.8 10.6 9.3 13.3 100 83 103 103 103 124 112 105 95 91 89 122 88 88 95 88 100 131 NO COLLEGE 11966 5100 7454 8448 9337 4237 6866 5691 4512 3518 2629 1850 2575 2053 1978 1491 1006 954 59.7 61.2 57.5 57.7 58.0 54.6 58.7 61.2 63.8 65.3 66.7 58.1 65.9 64.2 59.6 61.6 53.8 46.9 100.0 42.6 62.3 70.6 78.0 35.4 57.4 47.6 37.7 29.4 22.0 15.5 21.5 17.2 16.5 12.5 8.4 8.0 100 102 96 97 97 91 98 103 107 109 112 97 110 107 100 103 90 79 AT LEAST SOME COLLEGE 7840 3158 5388 6073 6604 3446 4682 3473 2452 1767 1236 1283 1297 1115 1311 900 844 1054 39.1 37.9 41.6 41.5 41.1 44.4 40.0 37.4 34.7 32.8 31.4 40.3 33.2 34.8 39.5 37.2 45.1 51.8 100.0 40.3 68.7 77.5 84.2 44.0 59.7 44.3 31.3 22.5 15.8 16.4 16.5 14.2 16.7 11.5 10.8 13.4 100 97 106 106 105 114 102 95 89 84 80 103 85 89 101 95 115 132 MARITAL STATUS SINGLE 4223 3195 3787 3930 4010 815 1028 671 436 293 213 832 786 572 744 410 344 515 21.1 38.4 29.2 26.8 24.9 10.5 8.8 7.2 6.2 5.4 5.4 26.1 20.1 17.9 22.4 16.9 18.4 25.3 100.0 75.7 89.7 93.1 95.0 19.3 24.3 15.9 10.3 6.9 5.0 19.7 18.6 13.5 17.6 9.7 8.1 12.2 100 182 139 127 118 50 42 34 29 26 26 124 95 85 106 80 87 120 MARRIED 12485 4326 7637 8875 9935 5609 8159 6484 4848 3610 2550 1800 2486 2086 2046 1621 1219 1172 62.3 51.9 58.9 60.6 61.8 72.3 69.8 69.8 68.6 67.1 64.7 56.6 63.6 65.2 61.6 67.0 65.2 57.6 100.0 34.6 61.2 71.1 79.6 44.9 65.4 51.9 38.8 28.9 20.4 14.4 19.9 16.7 16.4 13.0 9.8 9.4 100 83 95 97 99 116 112 112 110 108 104 91 102 105 99 107 105 92 WIDOWED 998 26 89 129 225 199 972 950 909 869 773 156 215 160 161 134 69 96 5.0 0.3 0.7 0.9 1.4 2.6 8.3 10.2 12.9 16.1 19.6 4.9 5.5 5.0 4.8 5.5 3.7 4.7 100.0 2.6 8.9 12.9 22.5 19.9 97.4 95.2 91.1 87.1 77.5 15.6 21.5 16.0 16.1 13.4 6.9 9.6 100 6 14 18 28 51 167 205 258 324 394 98 110 100 97 111 74 95 ------ 61ZE9Q00Z 0 0 0
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• • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < ---------------------------------------------> <---------------------------------------> ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 DIVORCED 1707 519 1019 1236 1396 877 1188 922 688 471 311 259 298 283 288 190 191 191 8.5 6.2 7.9 8.4 8.7 11.3 10.2 9.9 9.7 8.7 7.9 8.1 7.6 8.8 8.7 7.9 10.2 9.4 100.0 30.4 59.7 72.4 81.8 51.4 69.6 54.0 40.3 27.6 18.2 15.2 17.5 16.6 16.9 11.1 11.2 11.2 100 73 92 99 102 133 119 116 114 103 93 96 90 104 102 92 120 110 SEPARATED 362 148 249 290 319 171 214 160 113 72 43 79 81 61 42 34 28 33 1.8 1.8 1.9 2.0 2.0 2.2 1,8 1.7 1.6 1.3 1.1 2.5 2.1 1.9 1.3 1.4 1.5 1.6 100.0 40.9 68.8 80.1 88.1 47.2 59,1 44.2 31.2 19.9 11.9 21.8 22.4 16.9 11.6 9.4 7.7 9.1 100 98 106 110 110 122 101 95 88 74 60 137 115 105 70 78 83 90 LIVING TOGTHER/REFUSED 253 117 176 184 201 84 136 105 77 69 52 56 40 38 39 31 20 27 1.3 1.4 1.4 1.3 1.2 1.1 1.2 1.1 1.1 1.3 1.3 1.8 1.0 1.2 1.2 1.3 1.1 1.3 100.0 46.2 69.6 72.7 79.4 33.2 53.8 41.5 30.4 27.3 20.6 22.1 15.8 15.0 15.4 12.3 7.9 10.7 100 111 108 99 99 86 9 9 2 8 86 101 104 139 81 94 93 101 85 105 INCOME UNDER $10,000 1527 670 752 847 960 390 957 854 775 680 567 183 318 265 277 213 145 117 7.6 6.8 5.8 5.8 6.0 5.0 8.2 9.2 11.0 12.6 14.4 5.8 8.1 8.3 8.3 8.8 7.7 5.8 100.0 37.3 49.2 55.5 62.9 25.5 62.7 55.9 50.8 44.5 37.1 12.0 20.8 17.4 18.1 13.9 9.5 7.7 100 90 76 76 78 66 107 121 144 166 189 75 107 109 109 115 102 75 $10,000 - $19,999 3619 1758 2402 2615 2812 1054 1861 1494 1217 1004 807 470 784 610 586 464 368 318 18.1 21.1 18.5 17.9 17.5 13.6 15.9 16.1 17.2 18.6 20.5 14_8 20.1 19.1 17.7 19.2 19.7 15.6 100.0 48.6 66.4 72.3 77.7 29.1 51.4 41.3 33.6 27.7 22.3 13.0 21.7 16.9 16.2 12.8 10.2 8.8 100 117 103 99 97 75 88 89 95 103 113 82 111 105 98 106 109 87 $20,000 - $29,999 3597 1749 2547 2822 3037 1288 1848 1413 1050 775 560 514 714 592 616 452 362 322 18.0 21.0 19.7 19.3 18.9 16.6 15.8 15.2 14.8 14.4 14.2 16.2 18.3 18.5 18.6 18.7 19.3 15.8 100.0 48.6 70.8 78.5 84_4 35.8 51.4 39.3 29.2 21.5 15.6 14,3 19.8 16.5 17.1 12.6 10_1 9.0 100 117 109 107 105 92 88 85 83 80 79 90 102 103 103 104 108 88 $30,000 - $49,999 5483 2275 3830 4371 4778 2503 3208 2366 1653 1112 705 925 1031 837 937 637 529 566 27.4 27.3 29.6 29.8 29.7 32.3 27.4 25.5 23.4 20.7 17.9 29.1 26.4 26.2 28.2 26.3 28.3 27.8 100.0 41.5 69.9 79.7 87.1 45.7 58.5 43.2 30.1 20.3 12_9 16.9 18.8 15.3 17.1 11.6 9.6 10.3 100 100 108 109 108 118 100 93 85 75 65 106 96 96 103 96 103 102 OVER $50,000 2442 795 1618 1925 2130 1335 1647 1273 824 517 312 510 407 329 398 250 195 341 12.2 9.5 12.5 13.1 13.2 17.2 14.1 13.7 11.7 9.6 7.9 16.0 10.4 10.3 12.0 10.3 10.4 16.8 100.0 32.6 66.3 78.8 87.2 54.7 67.4 52.1 33.7 21.2 12.8 20.9 16.7 13.5 16.3 10.2 8.0 14.0 100 78 102 108 109 141 115 112 96 79 65 131 85 84 98 85 85 137 a9zE9o6toz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK < -------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 UNDER $20,000 5146 2328 3154 3462 3772 1444 2818 2348 1992 1684 1374 653 1102 875 863 677 513 435 25.7 27.9 24.3 23.6 23.4 18.6 24.1 25.3 28.2 31.3 34.9 20.5 28.2 27.3 26.0 28.0 27.4 21.4 100.0 45.2 61.3 67.3 73.3 28.1 54.8 45.6 38.7 32.7 26.7 12.7 21.4 17.0 16.8 13.2 10,0 8.5 100 109 95 92 91 72 94 98 110 122 136 80 110 106 101 109 107 83 OVER $20,000 11522 4819 7995 9118 9945 5126 6703 5052 3527 2404 1577 1949 2152 1758 1951 1339 1086 1229 57.5 57.8 61.7 62.3 61.8 66.1 57.3 54.4 49.9 44.7 40.0 61.3 55.1 54.9 58.8 55.3 58.0 60.4 100.0 41.8 69.4 79.1 86.3 44.5 58.2 43.8 30.6 20.9 13.7 16.9 18.7 15.3 16.9 11.6 9.4 10.7 100 101 107 108 107 115 100 95 87 78 70 106 96 95 102 96 101 105 UNDER $30,000 423 131 192 225 264 133 292 256 231 198 159 58 88 75 63 57 35 47 (NON-SPECIFIC) 2.1 1.6 1.5 1.5 1.6 1.7 2.5 2.8 3.3 3.7 4.0 1.8 2.3 2.3 1.9 2.4 1.9 2.3 100.0 31.0 45.4 53.2 62.4 31.4 69.0 60.5 54.6 46.8 37.6 13.7 20.8 17.7 14.9 13.5 8.3 11.1 100 74 70 73 78 81 118 130 155 174 191 86 107 111 90 112 89 109 OVER $30,000 240 64 131 160 187 123 176 153 109 80 53 41 37 43 41 27 16 35 (NON-SPECIFIC) 1.2 0.8 1.0 1.1 1.2 1.6 1.5 1.6 1.5 1.5 1.3 1.3 0.9 1.3 1.2 1.1 . 0.9 1.7 100.0 26.7 54.6 66.7 77.9 51.3 73.3 63.8 45.4 33.3 22.1 17.1 15.4 17.9 17.1 11.3 6.7 14.6 100 64 84 91 97 132 126 137 129 124 112 108 79 112 103 93 71 144 UNDER $30,000 9166 4208 5893 6509 7073 2865 4958 4017 3273 2657 2093 1225 1904 1542 1542 1186 910 804 45.8 50.5 45.5 44.4 44.0 36.9 42.4 43.2 46.3 49.3 53.1 38.5 48.7 48.2 46.4 49.0 48.6 39.5 100.0 45.9 64.3 71.0 77.2 31.3 54.1 43.8 35.7 29.0 22.8 13.4 20.8 16.8 16.8 12.9 9.9 8.8 100 110 99 97 96 81 93 94 101 108 116 84 107 105 101 107 106 86 OVER $30,000 8165 3134 5579 6456 7095 3961 5031 3792 2586 1709 1070 1476 1475 1209 1376 914 740 942 40.8 37.6 43.1 44.1 44.1 51.1 43.0 40.8 36.6 31.7 27.1 46.4 37.8 37.8 41.4 37.8 39.6 46.3 100.0 38.4 68.3 79.1 86.9 48.5 61.6 46.4 31.7 20.9 13.1 18.1 18.1 14.8 16.9 11.2 9.1 11.5 100 92 106 108 108 125 106 100 90 78 67 114 93 93 102 93 97 114 NIELSEN COUNTY SIZE A (25 TOP METROS) 7064 3029 4707 5300 5791 2762 4035 3156 2357 1764 1273 1457 1435 477 1392 576 419 1299 35.3 36.4 36.3 36.2 36.0 35.6 34.5 34.0 33.3 32.8 32.3 45.8 36.7 14.9 41.9 23.8 22.4 63.9 100.0 42.9 66.6 75.0 82.0 39.1 57.1 44.7 33.4 25.0 18.0 20.6 20.3 6.8 19.7 8.2 5.9 18.4 100 103 103 103 102 101 98 96 95 93 92 130 104 42 119 67 63 181 B (OTHER 150M+) 6256 2656 4082 4584 5024 2368 3600 2871 2174 1672 1232 1169 1241 1289 835 724 530 459 31.2 31.9 31.5 31.3 31.2 30.5 30.8 30.9 30.7 31.1 31.3 36.7 31.8 40.3 25.2 29.9 28.3 22.6 100.0 42.5 65.2 73.3 80.3 37.9 57.5 45.9 34.8 26.7 19.7 18.7 19.8 20.6 13.3 11.6 8.5 7.3 100 102 101 100 100 98 99 99 98 99 100 118 102 129 81 96 91 72 i azesfJb;bOZ • • •
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S • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS TOTAL BANNER VI SPECIAL AGE BRACKETS PHILIP MORRIS SALES SECTIONS SMOK <-------------------------------------------------------- > <--------------------------------------- > ERS 18-34 18-44 18-49 18-54 35-54 35+ 40+ 45+ 50+ 55+ 1 2 3 4 5 6 7 C (40M-150M) 3473 1394 2207 2492 2750 1356 2079 1660 1266 981 723 439 714 843 539 369 418 147 17.3 16.7 17.0 17.0 17.1 17.5 17.8 17.9 17.9 18.2 18.3 13.8 18.3 26.3 16.2 15.2 22.3 7.2 100.0 40.1 63.5 71.8 79.2 39_0 59.9 47.8 36.5 28.2 20.8 12.6 20.6 24.3 15.5 10.6 12.0 4.2 100 96 98 98 99 101 102 103 103 105 106 80 105 152 94 88 129 42 D (ALL OTHERS) 3235 1252 1961 2268 2521 1269 1983 1605 1274 967 714 117 516 591 554 751 504 129 16.2 15.0 15.1 15.5 15.7 16.4 17.0 17.3 18.0 18.0 18.1 3.7 13.2 18.5 16.7 31.0 26_9 6.3 100.0 100 38.7 93 60.6 9 70.1 77.9 39.2 61.3 49.6 39.4 29.9 22.1 3.6 16.0 18.3 17_1 23.2 15.6 4.0 4 96 97 101 105 107 112 111 112 23 82 114 103 192 167 39 CONSUMPTION (CIGARETTES PER DAY) LIGHT (<20/DAY) 7043 3472 4900 5370 5785 2313 3571 2826 2143 1673 1258 1141 1346 1097 1066 846 663 857 35.2 41.7 37.8 36.7 36.0 29.8 30.5 30_4 30.3 31.1 31.9 35.9 34.5 34.3 32.1 35.0 35.4 42.1 i00.0 49.3 69.6 76.2 82.1 32.8 50.7 40.1 30.4 23.8 17.9 16.2 19.1 15.6 15.1 12.0 9.4 12.2 100 119 108 104 102 85 87 86 86 88 91 102 98 97 91 99 101 120 MEDIUM (20) 3785 1695 2508 2792 3048 1353 2090 1652 1277 993 737 642 704 555 692 438 363 374 18.9 20.3 19.4 19.1 18.9 17.4 17.9 17.8 18.1 18.4 18.7 20.2 18.0 17_3 20.8 18.1 19.4 18.4 100.0 44.8 66.3 73_8 80.5 35.7 55.2 43.6 33.7 26.2 19.5 17_0 18.6 14.7 18.3 11.6 9.6 9_9 100 108 102 101 100 92 95 94 96 98 99 107 95 92 110 96 103 97 HEAVY (21+) 8890 3061 5382 6282 7033 3972 5829 4632 3508 2608 1857 1359 1785 1489 1520 1093 824 770 44.4 36.7 41.5 42.9 43.7 51.2 49.8 49.8 49.6 48_4 47.1 42.7 45.7 46.5 45.8 45.2 44.0 37.9 100.0 34.4 60.5 70_7 79.1 44.7 65.6 52.1 39.5 29_3 20.9 15_3 20.1 16.7 17.1 12.3 9.3 8.7 100 83 94 97 98 115 112 112 112 109 106 96 103 105 103 102 99 85 HEAVY (21-30) 6324 2363 3985 4576 5058 2695 3961 3109 2339 1748 1266 969 1291 1035 1115 753 581 547 31.6 28.4 30.8 31.2 31.4 34.8 33.9 33_5 33.1 32.5 32.1 30.5 33.1 32.3 33.6 31.1 31.1 26.9 100.0 37.4 63_0 72.4 80.0 42.6 62.6 49_2 37.0 27.6 20.0 15.3 20.4 16.4 17.6 11.9 9.2 8.6 100 90 97 99 100 110 107 106 105 103 102 96 105 102 106 99 98 85 VERY HEAVY (31+) 2566 698 1397 1706 1975 1277 1868 1523 1169 860 591 390 494 454 405 340 243 223 12.8 8.4 10.8 11.6 12.3 16.5 16.0 16.4 16.5 16.0 15.0 12.3 12.6 14.2 12_2 14.0 13_0 i1.0 100.0 27.2 54.4 66.5 77.0 49.8 72.8 59.4 45.6 33.5 23.0 15.2 19.3 17.7 15.8 13_3 9.5 8.7 100 65 84 91 96 129 125 128 129 125 117 96 99 111 95 110 101 86 MEDIAN AGE (YRS.) 37.88 27.10 30.96 32.53 33.90 42.63 47.84 51.75 55.97 59.57 62.32 37.27 38.43 39.44 36.75 37. 74 37.51 37.86 AVERAGE NO. CGTS./DAY 22.53 20.13 21.52 21.92 22.23 24.50 24.24 24.36 24.39 24.18 23.73 22.19 22.69 23.11 22.85 22.58 22.45 21.19 Z$ZCQ06$0Z
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TABLE OF CONTENTS 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. 04 Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. 05 Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS. 06 (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) Q.7B/C/D WHAT TYPE OF CIGARETTE DO YOU USUALLY SMOKE? 07 (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) DEMOGRAPHICS t8ZE906t0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BW/ LM/ PM/ RJR/ <---------------------- > BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS N= 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 ALPINE 2 2 - - - - - - - - 2 2 0.0 0.0 - - - - - - - - 0.0 0.0 100.0 100.0 - - - - - - - - 100.0 100.0 100 253 - - - - - - - - 253 249 TOTAL BARCLAY 86 - - - 86 - - - 86 32 18 18 18 0.4 - - - 5.2 - - - 4.8 0.4 0.4 0.4 0.6 100.0 - - - 100.0 - - - 100.0 37.2 20.9 20.9 20.9 100 - - - 1220 - - - 1111 93 105 84 140 BARCLAY KINGS REGULAR 32 - - - 32 - - - 32 11 5 8 8 IN THE SOFT PACK 0.2 - - - 1.9 - - - 1.8 0.1 0.1 0.2 0.3 100.0 - - - 100.0 - - - 100.0 34.4 15.6 25.0 25.0 100 - - - 1220 - - - 1111 86 78 100 168 BARCLAY KINGS REGULAR 21 - - - 21 - - - 21 6 6 4 5 IN THE BOX 0.1 - - - 1.3 - - - 1.2 0.1 0.1 0.1 0.2 100.0 - - - 100.0 - - - 100.0 28.6 28.6 19.0 23.8 100 - - - 1220 - - - 1111 71 143 76 160 BARCLAY 100'S REGULAR 33 - - - 33 - - - 33 15 7 6 5 0.2 - - - 2.0 - - - 1.8 0.2 0.2 0.1 0.2 i00.0 - - - 100.0 - - - 100.0 45.5 21.2 18.2 15.2 100 - - - 1220 - - - 1111 113 106 73 102 BARCLAY KINGS 53 - - - 53 - - - 53 17 11 12 13 0.3 - - - 3.2 - - - 2.9 0.2 0.3 0.2 0.4 100.0 - - - 100.0 - - - 100.0 32.1 20.8 22.6 24.5 100 - - - 1220 - - - 1111 80 104 91 164 BARCLAY KINGS REGULAR 53 - - - 53 - 53 - - - 17 11 12 13 0.3 - - - 3.2 - 2.9 - - - 0.2 0.3 0.2 0.4 100.0 - - - 100.0 - 100.0 - - - 32.1 20.8 22.6 24.5 100 - - - 1220 - 1111 - - - 80 104 91 164 BARCLAY 100'S 33 - - - 33 - - - 33 15 7 6 5 0.2 - - - 2.0 - - 1.8 0.2 0.2 0.1 0.2 100.0 - - - 100.0 - - - 100.0 45.5 21.2 18.2 15.2 100 - - - 1220 - - - 1111 113 106 73 102 GBZE9Cibtrt}Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ PM/ GEN. GEN. GEN. SURVEY SOURCE RJR/ <---------------------- > GEN. WINONA CA DDC MRS BARCLAY NON-MENTHOL 86 - - - 86 - - - 86 32 18 18 18 0.4 - - - 5.2 - - - 4.8 0.4 0.4 0.4 0.6 100.0 - - - 100.0 - - - 100.0 37.2 20.9 20.9 20.9 100 - - - 1220 - - - 1111 93 105 84 140 TOTAL BELAIR 114 - - - 114 - - - 114 58 17 29 10 0.6 - - - 6.9 - - - 6.3 0.7 0.4 0.6 0.3 100.0 - - - 100.0 - - - 100,0 50.9 14.9 25_4 8.8 100 - - - 1220 - - - 1111 127 74 102 59 BELAIR KINGS 47 - - - 47 - - - 47 20 8 15 4 0.2 - - - 2.9 - - - 2.6 0.2 0.2 0.3 0.1 100.0 - - - 100.0 - - - 100.0 42.6 17.0 31.9 8.5 100 - - - 1220 - - - 1111 106 85 128 57 BELAIR 100'S 67 - - - 67 - - - 67 38 9 14 6 0.3 - - - 4.1 - - - 3.7 0.5 0.2 0.3 0.2 100.0 - - - 100.0 - - - 100.0 56.7 13.4 20.9 9.0 100 - - - 1220 - - - 1111 141 67 84 60 TOTAL BENSON & HEDGES 899 899 - - - - - - - - 899 348 174 231 146 4.5 11.4 - - - - - - - - 11.3 4.3 4.3 4.6 4.9 100.0 100.0 - - - - - - - - 100.0 38.7 19.4 25.7 16.2 100 253 - - - - - - - - 253 97 97 103 109 BENSON & HEDGES KINGS 3 3 - - - - - - - - 3 3 IN THE FLAT BOX 0.0 0.0 - - - - - - - - 0.0 0.0 100.0 100.0 - - - - - - - - 100.0 100.0 100 253 - - - - - - - - 253 249 BENSON & HEDGES 100'S 185 185 - - - - - - - - 185 54 45 52 34 REGULAR IN THE 0.9 2.3 - - - - - - - - 2.3 0.7 1.1 1.0 1_1 SOFT PACK 100.0 100_0 - - - - - - - - 100.0 29.2 24.3 28.1 18.4 100 253 - - - - - - - - 253 73 121 113 123 BENSON & HEDGES 100'S 35 35 - - - - - - - - 35 11 7 11 6 REGULAR IN THE BOX 0.2 0.4 - - - - - - - - 0.4 0.1 0.2 0.2 0.2 100.0 100.0 - - - - - - - - 100_0 31.4 20.0 31.4 17.1 100 253 - - - - - - - - 253 78 100 126 115 9'3Ze9Qbtr0Z • 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS BENSON & HEDGES 100'S 166 166 - - - - - - - - 166 - 72 27 38 29 MENTHOL IN THE 0.8 2.1 - - - - - - - - 2.1 - 0.9 0.7 0.8 1.0 SOFT PACK 100.0 100.0 - - - - - - - - 100.0 - 43_4 16.3 22.9 17.5 100 253 - - - - - - - - 253 - 108 81 92 117 BENSON & HEDGES 100'S 29 29 - - - - - - - - 29 - 10 6 9 4 MENTHOL IN THE BOX 0.1 0.4 - - - - - - - - 0.4 - 0.1 0.1 0.2 0.1 100.0 100.0 - - - - - - - - 100.0 - 34.5 20.7 31.0 13.8 100 253 - - - - - - - - 253 - 86 103 124 92 BENSON & HEDGES 100'S 107 107 - - - - - - - - 107 - 41 13 37 16 LIGHTS REGULAR/SOFT 0.5 1.4 - - - - - - - - 1.3 - 0.5 0.3 0.7 0.5 100.0 100.0 - - - - - - - - 100.0 - 38.3 12.1 34.6 15.0 100 253 - - - - - - - - 253 - 96 61 139 100 BENSON & HEDGES 100'S 17 17 - - - - - - - - 17 - 7 4 - 6 LIGHTS REGULAR/BOX 0.1 0.2 - - - - - - - - 0.2 - 0.1 0.1 - 0.2 100.0 100.0 - - - - - - - - 100.0 - 41.2 23.5 - 35.3 100 253 - - - - - - - - 253 - 103 117 - 237 BENSON & HEDGES 100'S 90 90 - - - - - - - - 90 - 33 17 22 18 LIGHTS MENTHOL/SOFT 0.4 1.1 - - - - - - - - 1.1 - 0.4 0.4 0.4 0.6 100.0 100.0 - - - - - - - - 100.0 - 36.7 18.9 24.4 20.0 100 253 - - - - - - - - 253 - 91 94 98 134 BENSON & HEDGES 100'S 14 14 - - - - - - - - 14 - 10 - - 4 LIGHTS MENTHOL/BOX 0.1 0.2 - - - - - - - - 0.2 - 0.1 - - 0.1 100.0 100.0 - - - - - - - - 100.0 - 71.4 - - 28.6 100 253 - - - - - - - - 253 - 178 - - 192 BENSON & HEDGES 148 148 - 148 - 66 28 34 20 (DELUXE) ULTRA 0.7 1.9 - 1.9 - 0.8 0.7 0.7 0.7 LIGHTS REGULAR 100.0 100.0 100.0 - 44.6 18.9 23.0 13.5 100 253 253 - 111 94 92 91 BENSON & HEDGES 105 105 - 105 - 41 27 28 9 (DELUXE) ULTRA 0.5 1.3 - 1.3 - 0.5 0_7 0.6 0.3 LIGHTS MENTHOL 100.0 100.0 100.0 39.0 25.7 26.7 8.6 100 253 253 - 97 128 107 57 LUZEGQO{aZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ PM/ GEN. GEN. GEN. SURVEY SOURCE RJR/ <---------------------- > GEN. WINONA CA DDC MRS BENSON & HEDGES 100'S 896 896 - - - - - - - - 896 345 174 231 146 4.5 11.3 - - - - - - - - 11.3 4.3 4.3 4.6 4.9 100.0 100.0 - - - - - - - - 100.0 38.5 19.4 25.8 16.3 100 253 - - - - - - - - 253 96 97 103 109 BENSON & HEDGES 415 415 - - - - - - - - 415 147 85 110 73 100'S FULL FLAVOR 2.1 5,2 - - - - - - - - 5.2 1.8 2_1 2.2 2.4 100.0 100.0 - - - - - - - - 100.0 35.4 20.5 26.5 17.6 100 253 - - - - - - - - 253 88 102 106 118 BENSON & HEDGES 220 220 - - - - - - - - 220 65 52 63 40 FULL FLAVOR 1.1 2.8 - - - - - - - - 2.8 0.8 1.3 1.3 1.3 100'S REGULAR 100.0 100.0 - - - - - - - - 100.0 29.5 23.6 28.6 18.2 100 253 - - - - - - - - 253 74 118 115 122 BENSON & HEDGES 195 195 - - - - - - - - 195 82 33 47 33 FULL FLAVOR 1.0 2.5 - - - - - - - - 2.5 1.0 0.8 0.9 1.1 100'S MENTHOL 100.0 100.0 - - - - - - - - 100.0 42.1 16.9 24.1 16.9 100 253 - - - - - - - - 253 105 85 97 113 BENSON & HEDGES 228 228 - - - - - - - - 228 - 91 34 59 44 100'S LIGHTS 1.1 2.9 - - - - - - - - 2.9 - 1.1 0.8 1.2 1.5 100.0 100_0 - - - - - - - - 100.0 - 39.9 14.9 25_9 19.3 100 253 - - - - - - - - 253 - 100 74 104 129 BENSON & HEDGES 253 253 - - - - - - - - 253 - 107 55 62 29 100'S (DELUXE) 1.3 3.2 - - - - - - - - 3.2 - 1_3 1.4 1.2 1.0 ULTRA LIGHTS 100.0 100.0 - - - - - - - - 100.0 - 42_3 21.7 24.5 11.5 100 253 - - - - - - - - 253 - 105 109 98 77 BENSON & HEDGES ' 492 492 - - - - - - - - 492 - 179 97 134 82 100 S NON-MENTHOL 2.5 6.2 - - - - - - - - 6.2 - 2.2 2.4 2.7 2.7 100.0 100_0 - - - - - - - - 100.0 - 36.4 19.7 27.2 16.7 100 253 - - - - - - - - 253 - 91 98 109 112 BENSON & HEDGES 404 404 - - - - - - - - 404 166 77 97 64 100'S MENTHOL 2.0 5.1 - - - - - - - - 5_1 2.1 1.9 1.9 2.1 100.0 100.0 - - - - - - - - 100.0 41.1 19.1 24.0 15.8 100 253 - - - - - - - - 253 102 95 96 106 8BZ£9ObtpZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMO~K PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND SURVEY SOURCE BW/ LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. GEN. WINONA CA DDC MRS TOTAL BRIGHT 17 - 17 - 17 8 2 4 3 0.1 - 0.3 - 0.3 0.1 0.0 0.1 0.1 100.0 - 100.0 - 100.0 47.1 11.8 23.5 17.6 100 - 310 - 310 117 59 94 118 BRIGHT KINGS 1 - 1 - 1 - 1 0.0 - 0.0 0.0 0.0 100_0 - 100.0 100.0 100.0 100 - 310 310 401 BRIGHT 100'S 16 - 16 - 16 8 2 3 3 0.1 - 0.2 - 0.2 0.1 0.0 0.1 0.1 100.0 - 100.0 - 100.0 50.0 12.5 18.8 18.8 100 - 310 - 310 125 62 75 126 TOTAL CAMBRIDGE 153 153 - 153 - 61 36 31 25 0.8 1.9 - 1.9 - 0.8 0.9 0.6 0.8 100.0 100.0 - 100_0 - 39.9 23.5 20.3 16.3 100 253 - 253 - 99 117 81 110 CAMBRIDGE FULL FLAVOR 7 7 7 - 4 2 - 1 KINGS 0.0 0.1 0. 1 - 0.0 0.0 - 0.0 100.0 100.0 100.0 - 57.1 28.6 - 14.3 100 253 253 - 143 143 - 96 CAMBRIDGE FULL FLAVOR 8 8 8 - 6 1 - 1 100'S 0.0 0.1 0.1 - 0.1 0.0 - 0.0 100.0 100.0 100.0 - 75.0 12.5 - 12.5 100 253 253 - '187 62 - 84 CAMBRIDGE LIGHTS 39 39 - 39 - 14 12 8 5 KINGS REGULAR (RED) 0.2 0.5 - 0.5 - 0.2 0.3 0.2 0.2 100.0 100.0 - 100.0 - 35.9 30.8 20.5 12.8 100 253 - 253 - 90 154 82 86 CAMBRIDGE LIGHTS 8 8 8 - 1 - 5 2 KINGS MENTHOL (GREEN) 0.0 0.1 0.1 - O_0 - 0.1 0.1 100.0 100.0 100.0 - 12.5 - 62.5 25.0 100 253 253 - 31 - 250 168 6$ZESCI6t0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS CAMBRIDGE LIGHTS 48 48 - - - - - - - - 48 - 13 15 13 7 100'S REGULAR (RED) 0.2 0.6 - - - - - - - - 0.6 - 0.2 0.4 0.3 0.2 100.0 100.0 - - - - - - - - 100.0 - 27.1 31.3 27.1 14.6 100 253 - - - - - - - - 253 - 68 156 108 98 CAMBRIDGE LIGHTS 24 24 - - - - - - - - 24 - 12 2 5 5 100'S MENTHOL (GREEN) 0.1 0_3 - - - - - - - - 0.3 - 0.1 0.0 0.1 0.2 100.0 100.0 - - - - - - - - 100.0 - 50.0 8.3 20.8 20.8 100 253 - - - - - - - - 253 - 125 42 83 140 CAMBRIDGE ULTRA LIGHTS 19 19 - - - - - - - - 19 - 11 4 - 4 100'S (BLUE) 0.1 0.2 - - - - - - - - 0.2 - 0.1 0.1 - 0.1 100.0 100.0 - - - - - - - - 100.0 - 57.9 21.1 - 21.1 100 253 - - - - - - - - 253 - 144 105 - 141 CAMBRIDGE KINGS 54 54 - - - - - - - - 54 19 14 13 8 0_3 0.7 - - - - - - - - 0.7 0.2 0.3 0.3 0_3 100_O 100.0 - - - - - - - - 100.0 35.2 25.9 24.1 14.8 100 253 - - - - - - - - 253 88 129 96 99 CAMBRIDGE 100'S 99 99 - 99 - 42 22 18 17 0.5 1.3 - 1.2 - 0_5 0.5 0.4 0.6 100.0 100.0 - 100.0 - 42.4 22.2 18.2 17.2 100 253 253 - 106 111 73 115 TOTAL CAMEL 856 - 856 - 856 364 162 208 122 4_3 - 13.3 - 13.3 4.5 4.0 4 2 4 1 100.0 - 100.0 - 100.0 42.5 18.9 . 24.3 . 14.3 100 - 310 - 310 106 94 97 96 CAMEL NON-FILTER 313 - 313 - 313 134 64 74 41 1.6 - 4.8 - 4.8 1.7 1.6 1.5 1.4 100.0 - 100.0 - 100.0 42.8 20.4 23.6 13.1 100 - 310 - 310 107 102 95 88 CAMEL FILTER KINGS 201 - 201 - 201 88 37 53 23 IN THE SOFT PACK 1.0 - 3.1 - 3.1 1.1 0.9 1_1 0.8 100.0 - 100.0 - 100.0 43.8 18.4 26.4 11.4 100 - 310 310 109 92 106 77 Q6ZE906tOZ ~
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. PM/ RJR/ <---------------------- > GEN. GEN. WINONA CA DDC MRS CAMEL FILTER KINGS 48 - 48 - - - - - - - - 48 18 13 8 9 IN THE BOX 0.2 - 0.7 - - - - - - - - 0.7 0.2 0.3 0.2 0.3 100_0 - 100.0 - - - - - - - - 100_0 37.5 27.1 16.7 18.8 100 - 310 - - - - - - - - 310 94 135 67 126 CAMEL FILTER 100'S 13 - 13 - - - - - - - - 13 6 3' 1 3 0.1 - 0.2 - - - - - - - - 0.2 0.1 0.1 0.0 0.1 100.0 - 100.0 - - - - - - - - 100.0 46.2 23.1 7.7 23.1 100 - 310 - - - - - - - - 310 115 115 31 155 CAMEL LIGHTS KINGS 157 - 157 - - - - - - - - 157 63 23 42 29 IN THE SOFT PACK 0.8 - 2.4 - - - - - - - - 2.4 0.8 0.6 0.8 1.0 100.0 - 100.0 - - - - - - - - 100.0 40.1 14.6 26.8 18.5 100 - 310 - - - - - - - - 310 100 73 107 124 CAMEL LIGHTS KINGS 38 - 38 - - - - - - - - 38 18 7 8 5 IN THE BOX 0.2 - 0.6 - - - - - - - - 0.6 0.2 0.2 0.2 0.2 100.0 - 100.0 - - - - - - - - 100_0 47.4 18.4 21.1 13.2 100 - 310 - - - - - - - - 310 118 92 84 88 CAMEL LIGHTS 100'S 86 - 86 - - - - - - - - 86 37 15 22 12 0.4 - 1.3 - - - - - - - - 1.3 0.5 0.4 0.4 0.4 100.0 - 100.0 - - - - - - - - 100.0 43.0 17.4 25.6 14.0 100 - 310 - - - - - - - - 310 107 87 102 94 CAMEL FILTER 543 - 543 - - - - - - - - 543 230 98 134 81 2.7 8. 4 - - - - - - - - 8.4 2.9 2.4 2.7 2.7 100.0 100.0 - - - - - - - - 100.0 42.4 1$.0 24.7 14_9 100 - 310 - - - - - - - - 310 106 90 99 100 CAMEL LIGHTS 281 - , 281 - - - - - - - - 281 118 45 72 46 1_4 - ' 4.4 - - - - - - - - 4.3 1.5 1.1 1.4 1.5 100.0 100.0 - - - - - - - - 100.0 42.0 16.0 25.6 16.4 100 - 310 - - - - - - - - 310 105 80 103 110 CAMEL LIGHTS KINGS 195 - 195 - - - - - - - - 195 81 30 50 34 1.0 - 3.0 - - - - - - - - 3.0 1_0 0.7 1.0 1.1 100.0 - 100.0 - - - - - - - - 100.0 41.5 15.4 25.6 17.4 100 - 310 - - - - - - - - 310 104 77 103 117 ibZC9pbtOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG ERS MORRIS NOLDS ICAN WILLM. LARD GETT STORE BW/ LM/ PM/ RJR/ <---------------------- > BRAND GEN. GEN. GEN. GEN. WINONA CA DOC MRS TOTAL CAPRI 43 - - - 43 - - - 43 - - - 21 5 15 2 0.2 - - - 2.6 - - - 2.4 - - - 0.3 0.1 0.3 0.1 100.0 - - - 100.0 - - - 100.0 - - - 48.8 11.6 34.9 4.7 100 - - - 1220 - - - 1111 - - - 122 58 140 31 CAPRI 100'S REGULAR 24 - - - 24 - - - 24 - - - 13 4 6 1 IN THE BOX 0.1 - - - 1.5 - - - 1.3 - - - 0.2 0.1 0.1 0.0 100.0 - - - 100.0 - - - 100.0 - - - 54.2 16.7 25.0 4.2 100 - - - 1220 - - - 1111 - - - 135 83 100 28 CAPRI 100'S MENTHOL 19 - - - 19 - - - 19 - - 8 1 9 1 IN THE BOX 0.1 - - - 1.2 - - - 1.1 - - - 0.1 0.0 0.2 0.0 100.0 - - - 100.0 - - - 100.0 - - - 42.1 5.3 47.4 5.3 100 - - - 1220 - - - 1111 - - - 105 26 190 35 TOTAL CARLTON 368 - - 368 - - - - - - - - 158 72 91 47 1.8 - - 27.1 - - - - - - - - 2.0 1.8 1.8 1.6 100.0 - - 100.0 - - - - - - - - 42.9 19.6 24.7 12.8 100 - - 1474 - - - - - - - - 107 98 99 86 CARLTON KINGS REGULAR 79 - 79 - - - - - - - - 31 15 25 8 IN THE SOFT PACK 0.4 - , 5.8 - - - - - - - - 0.4 0.4 0.5 0.3 100.0 - - 100.0 - - - - - - - - 39.2 19.0 31.6 10.1 100 - - 1474 - - - - - - - - 98 95 127 68 CARLTON KINGS REGULAR 5 - - 5 - - - - - - - - 2 1 2 IN THE BOX 0.0 - - 0.4 - - - - - - - - 0.0 0.0 0.0 100.0 - - 100.0 - - - - - - - - 40.0 20.0 40.0 100 - - 1474 - - - - - - - - 100 100 160 CARLTON KINGS MENTHOL 16 - - 16 - - - - - - - - 7 2 6 1 0.1 - - 1.2 - - - - - - - - 0.1 0.0 0.1 0.0 100.0 - - 100.0 - - - - - - - - 43.8 12.5 37.5 6_3 100 - - 1474 - - - - - - - - 109 62 150 42 CARLTON 100'S REGULAR 92 - - 92 - - - - - - - - 39 15 21 17 IN THE SOFT PACK 0.5 - - 6.8 - - - - - - - - 0.5 0.4 0.4 0.6 100.0 - - 100.0 - - - - - - - - 42.4 16.3 22.8 18.5 100 - - 1474 - - - - - - - - 106 81 91 124 ZbZC06t+0Z
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 0 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R_J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ PM/ GEN. GEN. GEN. SURVEY SOURCE RJR/ <---------------------- > GEN. WINONA CA DDC MRS CARLTON 100'S REGULAR 54 - - 54 22 14 8 10 IN THE BOX 0.3 - - 4.0 0.3 0.3 0.2 0.3 100.0 - - 100.0 40.7 25.9 14.8 18.5 100 - 1474 102 129 59 124 CARLTON 100'S MENTHOL 48 - - 48 - - - - - - - - 21 5 17 5 IN THE SOFT PACK 0.2 - - 3.5 - - - - - - - - 0.3 0.1 0.3 0.2 100.0 - - 100.0 - - - - - - - - 43.8 10.4 35.4 10.4 100 - -, 1474 - - - - - - - - 109 52 142 70 CARLTON 100'S.MENTHOL 10 - - 10 - - - - - - - - 3 3 2 2 IN THE BOX 0.0 - - 0.7 - - - - - - - - 0_0 0.1 0,0 0.1 100.0 - - 100.0 - - - - - - - - 30.0 30.0 20.0 20.0 100 - - 1474 - - - - - - - - 75 150 80 134 CARLTON SLIMS 100'S 11 - - 11 - - - - - - - - 6 4 1 - REGULAR IN THE BOX 0.1 - - 0.8 - - - - - - - - 0.1 0.1 0.0 - 100.0 - - 100.0 - - - - - - - - 54.5 36.4 9.1 - 100 - - 1474 - - - - - - - - 136 182 36 - CARLTON SLIMS 100'S 2 - - 2 - - - - - - - - - 1 1 MENTHOL IN THE BOX 0.0 - - 0.1 - - - - - - - - - 0.0 0.0 100.0 - - 100.0 - - - - - - - - - 50_0 50.0 100 - - 1474 - - - - - - - - - 250 200 CARLTON 120'S REGULAR 33 - - 33 - - - - - - - - 17 9 5 2 0.2 - - 2.4 - - - - - - - - 0.2 0.2 0_1 0.1 100.0 - - 100.0 - - - - - - - - 51.5 27.3 15.2 6.1 100 - - 1474 - - - - - - - - 128 136 61 41 CARLTON 120'S MENTHOL 18 - - 18 10 3 3 2 0.1 - - 1.3 0.1 0.1 0.1 0.1 100.0 - - 100,0 55.6 16.7 16.7 11.1 100 - - 1474 139 83 67 75 CARLTON KINGS 100 - - 100 40 18 33 9 0.5 - - 7.4 0.5 0.4 0.7 0.3 100.0 - - 100.0 40.0 18.0 33.0 9.0 100 - - 1474 100 90 132 60 UZEGOOOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS CARLTON KINGS REGULAR 84 - 84 - - - - - - - - 33 16 27 8 0.4 - - 6.2 - - - - - - - - 0.4 0.4 0.5 0.3 100.0 - - 100.0 - - - - - - - - 39.3 19.0 32.1 9.5 100 - - 1474 - - - - - - - - 98 95 129 64 CARLTON 100'S 217 - - 217 - - - - - - - - 91 42 50 34 1.1 - - 16.0 - - - - - - - - 1.1 1.0 1.0 1.1 100.0 - - 100.0 - - - - - - - - 41.9 19.4 23.0 15.7 100 - - 1474 - - - - - - - - 105 97 92 105 CARLTON 100'S 157 - - 157 - - - - - - - - 67 33 30 27 NON-MENTHOL 0.8 - - 11.6 - - - - - - - - 0.8 0.8 0.6 0.9 100.0 - - 100.0 - - - - - - - - 42_7 21.0 19.1 17.2 100 - - 1474 - - - - - - - - 106 105 77 115 CARLTON 100'S 60 - 60 - - - - - - - - 24 9 20 7 MENTHOL 0.3 - 4.4 - - - - - - - - 0.3 0.2 0.4 0.2 100.0 - 100.0 - - - - - - - - 40.0 15.0 33.3 11.7 100 - 1474 - - - - - - - - 100 75 134 78 CARLTON 100'S REGULAR 146 - - 146 61 29 29 27 *(EXCLUDING "SLIMS") 0.7 - - 10.7 0_8 0.7 0.6 0.9 100.0 - - i00.0 41_8 19.9 19.9 18.5 100 - - 1474 - - - - 104 99 80 124 CARLTON 100'S MENTHOL 58 - - 58 24 8 19 7 *(EXCLUDING "SLIMS") 0.3 - - 4.3 0.3 0.2 0.4 0.2 100.0 - - 100.0 41.4 13.8 32.8 12.1 100 - - 1474 103 69 131 81 CARLTON SLIMS 100'S 13 - - 13 6 5 2 0.1 - - 1.0 0.1 0.1 0.0 100.0 - - 100.0 46.2 38.5 15.4 100 - - 1474 115 192 62 CARLTON SLIMS 11 - - 11 6 4 1 100'S REGULAR 0.1 - - 0.8 0.1 0.1 0.0 100.0 - - 100.0 54.5 36.4 9.1 100 - - 1474 136 182 36 WCGOE7'bQZ 0
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S S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND SURVEY SOURCE BW/ LM/ PM/ RJR/ <---------------------- > GEN. GEN_ GEN. GEN. WINONA CA DDC MRS CARLTON SLIMS 2 - - 2 - 1 1 100'S MENTHOL 0.0 - - 0.1 0.0 0_O 100.0 - - 100.0 50_0 50.0 100 - - 1474 250 200 CARLTON 120'S 51 - - 51 27 12 8 4 0.3 - - 3.8 0.3 0.3 0.2 0.1 100.0 - - 100.0 52.9 23.5 15.7 7.8 100 - - 1474 132 117 63 53 CARLTON NON-MENTHOL 274 - - 274 117 58 62 37 1.4 - - 20.2 1.5 1.4 1.2 1.2 100.0 - - 100,0 42.7 21.2 22_6 13.5 100 - - 1474 107 106 91 91 CARLTON MENTHOL 94 - - 94 41 14 29 10 0.5 - - 6.9 0.5 0.3 0.6 0.3 100.0 - - 100.0 43.6 14.9 30.9 10.6 100 - - 1474 109 74 124 71 TOTAL CENTURY 167 - 167 167 66 33 52 16 0.8 - 2.6 2.6 0.8 0.8 1.0 0.5 100.0 - 100_0 100.0 39.5 19.8 31.1 9.6 100 - 310 310 99 99 125 64 CENTURY KINGS REGULAR 24 - 24 24 8 4 8 4 0.1 - 0.4 0.4 Q.1 0.1 0.2 0.1 100.0 - 100.0 100.0 33.3 16.7 33.3 16.7 100 - 310 310 83 83 134 112 CENTURY 100'S REGULAR 48 - 48 - 48 20 8 18 2 0.2 - 0.7 - 0.7 0.2 0.2 0.4 0.1 100.0 - 100.0 - 100.0 41.7 16.7 37.5 4.2 100 - 310 - 310 104 83 150 28 CENTURY KINGS LIGHTS 16 - 16 16 5 3 6 2 REGULAR 0.1 - 0.2 0.2 0.1 0_1 0_1 0.1 100,0 - 100.0 100.0 31.3 18.8 37.5 12.5 100 - 310 310 78 94 150 84
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS CENTURY 100'S LIGHTS 68 - 68 - - - - - - - - 68 30 14 17 7 REGULAR 0.3 - 1.1 - - - - - - - - 1.1 0.4 0.3 0.3 0.2 100.0 - 100.0 - - - - - - - - 100.0 44.1 20.6 25.0 10.3 100 - 310 310 110 103 100 69 CENTURY 100'S LIGHTS 11 - 11 - - - - - - - - 11 3 4 3 1 MENTHOL 0.1 - 0.2 - - - - - - - - 0.2 0.0 0.1 0.1 0.0 100.0 - 100.0 - - - - - - - - 100.0 27.3 36.4 27.3 9.1 100 - 310 - - - - - - - - 310 68 182 109 61 CENTURY FULL FLAVOR 72 - 72 - - - - - - - - 72 28 12 26 6 0.4 - 1.1 - - - - - - - - 1.1 0.3 0.3 0.5 0.2 100.0 - 100.0 - - - - - - - - 100,0 38.9 16.7 36.1 8.3 100 - 310 - - - - - - - - 310 97 83 145 56 CENTURY LIGHTS 95 - 95 - - - - - - - - 95 38 21 26 10 0.5 - 1.5 - - - - - - - - 1.5 0.5 0.5 0.5 0.3 100.0 - 100.0 - - - - - - - - 100.0 40.0 22.1 27.4 10.5 100 - 310 - - - - - - - - 310 100 110 110 71 CENTURY KINGS 40 - 40 - - - - - - - - 40 13 7 14 6 0_2 - 0.6 - - - - - - - - 0.6 0.2 0.2 0.3 0.2 100.0 - 100.0 - - - - - - - - 100.0 32.5 17.5 35.0 15.0 100 - 310 - - - - - - - - 310 81 87 140 101 CENTURY 100'S 127 - 127 - - - - - - - - 127 53 26 38 10 0.6 - 2.0 - - - - - - - - 2.0 0.7 0.6 0.8 0.3 100.0 - 100.0 - - - - - - - - 100.0 41.7 20.5 29.9 7.9 100 - 310 - - - - - - - - 310 104 102 120 53 TOTAL CHESTERFIELD 67 - - - - - 67 - - 67 - - 19 10 25 13 0.3 - - - - - 21.9 - - 12.8 - - 0.2 0.2 0.5 0.4 100.0 - - - - - 100.0 - - 100.0 - - 28.4 14.9 37.3 19.4 100 - - - - - 6545 - - 3837 - - 71 75 149 130 CHESTERFIELD 55 - - - - - 55 - - 55 - - 13 10 23 9 NON-FILTER 0.3 - - - - - 18.0 - - 10.5 - - 0.2 0.2 0.5 0.3 100.0 - - - - - 100.0 - - 100.0 - - 23.6 18.2 41.8 16.4 100 - - - - - 6545 - - 3837 - - 59 91 168 110 96ZESQ00?
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS CHESTERFIELD 12 - - - - - 12 - - 12 - - 6 2 4 FILTER KINGS 0.1 - - - - - 3,9 - - 2,3 - - 0.1 0.0 0.1 100.0 - - - - - 100,0 - - 100.0 - - 50.0 16.7 33.3 100 - - - - - 6545 - - 3837 - - 125 67 224 CHESTERFIELD FILTER 12 - - - - - 12 - - 12 - - 6 - 2 4 0.1 - - - - - 3.9 - - 2.3 - - 0.1 - 0_0 0.1 100.0 - - - - - 100.0 - - 100.0 - - 50.0 - 16.7 33.3 100 - - - - - 6545 - - 3837 - - 125 - 67 224 TOTAL DORAL 380 - 380 - - - - - - - - 380 150 78 86 66 1.9 - 5.9 - - - - - - - - 5.9 1.9 1.9 1.7 2.2 100.0 - 100.0 - - - - - - - - 100.0 39.5 20.5 22.6 17.4 100 - 310 - - - - - - - - 310 98 102 91 116 DORAL KINGS 34 - 34 - - - - - - - - 34 12 11 5 6 FULL FLAVOR REGULAR 0.2 - 0.5 - - - - - - - - O_5 0.1 0.3 0.1 0.2 100.0 - 100.0 - - - - - - - - 100.0 35.3 32.4 14.7 17.6 100 - 310 - - - - - - - - 310 88 162 59 118 DORAL 100'S 34 - 34 - - - - - - - - 34 20 4 3 7 FULL FLAVOR REGULAR 0.2 - 0.5 - - - - - - - - 0.5 0.2 0.1 0.1 0,2 100.0 - 100.0 - - - - - - - - 100.0 58.8 11_8 8_8 20.6 100 - 310 - - - - - - - - 310 147 59 35 138 DORAL LIGHTS 63 - 63 - - - - - - - - 63 19 19 18 7 KINGS REGULAR 0.3 - 1.0 - - - - - - - - 1.0 0.2 0.5 0.4 0.2 100.0 - 100.0 - - - - - - - - 100.0 30.2 30.2 28.6 11.1 100 - 310 - - - - - - - - 310 75 151 114 75 DORAL LIGHTS 49 - 49 - - - - - - - - 49 18 10 17 4 KINGS MENTHOL 0.2 - 0.8 - - - - - - - - 0.8 0.2 0.2 0.3 0.1 100.0 - 100,0 - - - - - - ,- - 100.0 36.7 20.4 34.7 8.2 100 - 310 - - - - - - - - 310 92 102 139 55 DORAL LIGHTS 84 - 84 - - - - - - - - 84 30 14 23 17 100'S REGULAR 0.4 - 1.3 - - - - - - - - 1.3 0.4 0.3 0.5 0.6 100.0 - 100.0 - - - - - - - - 100.0 35.7 16.7 27.4 20.2 100 - 310 - - - - - - - - 310 89 83 110 136 L64'*ECQ6tQZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ GEN. GEN. PM/ RJR/ < ---------------------- > GEN_ GEN. WINONA CA DDC MRS DORAL LIGHTS 83 - 83 - - - - - - - - 83 32 16 17 18 100'S MENTHOL 0.4 - 1.3 - - - - - - - - 1.3 0.4 0.4 0;3 0.6 100.0 - 100.0 - - - - - - - - 100.0 38.6 19.3 20.5 21.7 100 - 310 - - - - - - - - 310 96 96 82 145 DORAL ULTRA LIGHTS 33 - 33 - - - - - - - - 33 19 4 3 7 100'S REGULAR 0.2 - 0.5 - - - - - - - - 0.5 0.2 0.1 0.1 0.2 100.0 - 100.0 - - - - - - - - 100.0 57.6 12.1 9.1 21.2 100 - 310 - - - - - - - - 310 144 61 36 142 DORAL KINGS 146 - 146 - - - - - - - - 146 49 40 40 17 0.7 - 2.3 - - - - - - - - 2.3 0.6 1.0 0.8 0.6 100.0 - 100.0 - - - - - - - - 100.0 33.6 27.4 27.4 11.6 100 - 310 - - - - - - - - 310 84 137 110 78 DORAL 100'S 234 - 234 - - - - - - - - 234 101 38 46 49 1.2 - 3.6 - - - - - - - - 3_6 1.3 0.9 0.9 1.6 100.0 - 100_0 - - - - - - - - 100.0 43_2 16.2 19.7 20.9 100 - 310 - - - - - - - - 310 108 81 79 140 DORAL NON-MENTHOL 248 - 248 - - - - - - - - 248 100 52 52 44 1.2 - 3.8 - - - - - - - - 3.8 1.2 1.3 1.0 1.5 100.0 - 100.0 - - - - - - - - 100.0 40.3 21.0 21.0 17.7 100 - 310 - - - - - - - - 310 101 105 84 119 DORAL MENTHOL 132 - 132 - - - - - - - - 132 50 26 34 22 0.7 - 2_0 - - - - - - - - 2.0 0.6 0.6 0.7 0.7 100.0 - 100.0 - - - - - - - - 100.0 37.9 19.7 25.8 16.7 100 - 310 - - - - - - - - 310 94 98 103 112 TOTAL EVE 99 - - - - - 99 - - 99 36 16 27 20 0.5 - - - - - 32.4 - - 19.0 0.4 0.4 0.5 0.7 100.0 - - - - - 100.0 - - 100.0 36.4 16.2 27.3 20.2 100 - - - - - 6545 - - 3837 91 81 109 135 EVE SLIM LIGHTS 17 - - - - - 17 - - 17 7 3 3 4 100'S REGULAR 0.1 - - - - - 5.6 - - 3.3 0.1 0_1 0.1 0.1 100.0 - - - - - 100.0 - - 100.0 41.2 17.6 17.6 23.5 100 - - - - - 6545 - - 3837 103 88 71 158 8bZ£SQO0Z • • 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY • TABLE 01 (continued) <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY ERS MORRIS NOLDS AMER & LORRI LIG ICAN WILLM. LARD GETT STORE BW/ LM/ PM/ RJR/ < ---------------------- > BRAND GEN. GEN. GEN. GEN. WINONA CA DOC MRS EVE SLIM LIGHTS 7 - - - - - 7 - - 7 - - 3 2 - 2 100'S MENTHOL 0.0 - - - - - 2.3 - - 1.3 - - 0.0 0.0 - 0.1 100.0 - - - - - 100.0 - - 100.0 - - 42.9 28.6 - 28.6 100 - - - - - 6545 - - 3837 - - 107 143 - 192 EVE LIGHTS 120'S 49 - - - - - 49 - - 49 - - 14 8 17 10 REGULAR 0.2 - - - - - 16.0 - - 9.4 - - 0.2 0.2 0.3 0.3 100.0 - - - - - 100.0 - - 100.0 - - 28.6 16_3 34.7 20.4 100 - - - - - 6545 - - 3837 - - 71 82 139 137 EVE LIGHTS 120'S 26 - - - - - 26 - - 26 - - 12 3 7 4 MENTHOL 0.1 - - - - - 8.5 - - 5.0 - - 0,1 0_1 0.1 0.1 100.0 - - - - - 100.0 - - 100.0 - - 46.2 11.5 26.9 15.4 100 - - - - - 6545 - - 3837 - - 115 58 108 103 EVE 100'S 24 - - - - - 24 - - 24 10 5 3 6 0.1 - - - - - 7.8 - - 4.6 0.1 0.1 0.1 0.2 100.0 - - - - - 100.0 - - 100.0 41.7 20_8 12.5 25.0 100 - - - - - 6545 - - 3837 104 104 50 168 EVE 120'S 75 - - - - - 75 - - 75 - - 26 11 24 14 0.4 - - - - - 24.5 - - 14.4 - - 0.3 0.3 0.5 0.5 100.0 - - - - - 100.0 - - 100.0 - - 34.7 14.7 32.0 18.7 100 - - - - - 6545 - - 3837 - - 86 73 128 125 EVE NON-MENTHOL 66 - - - - - 66 - - 66 ~ - 21 11 20 14 0.3 - - - - - 21.6 - - 12.6 - - 0.3 0,3 0.4 0.5 100.0 - - - - - 100_0 - - 100.0 - - 31.8 16.7 30.3 21.2 100 - - - - - 6545 - - 3837 - - 79 83 121 142 EVE MENTHOL 33 - - - - - 33 - - 33 - - 15 5 7 6 0.2 - - - - - 10.8 - - 6.3 - - 0.2 0.1 0.1 0.2 100.0 - - - - - 100.0 - - 100.0 - - 45.5 15.2 21.2 18.2 100 - - - - - 6545 - - 3837 - - 113 76 85 122 TOTAL FALCON LIGHTS 6 - - - 6 - - - 6. - - - 1 2 3 0.0 - - - 0.4 - - - 0.3 - - - 0.0 0.0 0.1 100_0 - - - 100.0 - - - 100.0 - - - 16.7 33.3 50.0 100 - - - 1220 - - - 1111 - - - 42 166 200 66ZEraQE7tOG
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1987 FALL CIGARETTE TRACKING STUDY --" OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J_ BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE BW/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. SURVEY SOURCE LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. WINONA CA DDC MRS FALCON LIGHTS KINGS I - - - 1 - - - 1 - 1 REGULAR 0.0 - - - 0.1 - - - 0_1 0.0 100.0 - - - 100.0 - - - 100.0 100.0 100 - - - 1220 - - - 1111 401 FALCON LIGHTS MENTHOL 2 - - - 2 - - - 2 2 KINGS 0.0 - - - 0.1 - - - 0.1 0.0 100.0 - - - 100.0 - - - 100.0 100.0 100 - - - 1220 - - - 1111 499 FALCON LIGHTS 100'S 2 - - - 2 - - - 2 2 REGULAR 0.0 - - - 0.1 - - - 0.1 0.0 100.0 - - - 100.0 - - - 100.0 100.0 100 - - - 1220 - - - 1111 401 FALCON LIGHTS MENTHOL 1 - - - 1 - - - 1 - - - 1 100'S 0.0 - - - 0.1 - - - 0.1 - - - 0.0 100.0 - - - 100.0 - - - 100.0 - - - 100.0 100 - - - 1220 - - - 1111 - - - 249 FALCON LIGHTS KINGS 3 - - - 3 - - - 3 - - - - 2 1 0.0 - - - 0.2 - - - 0.2 - - - - 0.0 0.0 100.0 - - - 100.0 - - - 100.0 - - - - 66.7 33.3 100 - - - 1220 - - - 1111 - - - - 333 134 FALCON LIGHTS 100'S 3 - - - 3 - - - 3 - - - 1 - 2 0.0 - - - 0.2 - - - 0.2 - - - 0.0 - 0.0 100.0 - - - 100.0 - - - 100.0 - - - 33.3 - 66.7 100 - - - 1220 - - - 1111 - - - 83 - 267 TOTAL KENT 528 - - - - 528 - - - - - - 224 98 133 73 2.6 - - - - 30.9 - - - - - - 2.8 2.4 2.7 2.4 100.0 - - - - 100.0 - - - - - - 42.4 18.6 25.2 13.8 100 - - - - 1173 - - - - - - 106 93 101 93 KENT KINGS 120 - - - - 120 - - - - - - 46 31 30 13 IN THE SOFT PACK 0.6 - - - - 7.0 - - - - - - 0.6 0.8 0.6 0.4 100.0 - - - - 100.0 - - - - - - 38.3 25.8 25.0 10.8 100 - - - - 1173 - - - - - - 96 129 100 73 00CE906,0i}7, 0
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. • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------- TOTAL R.J. BROWN GEN./ SMOK PHILTP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND --------> BW/ LM/ PM/ GEN. GEN. GEN. SURVEY SOURCE RJR/ < ---------------------- > GEN. WINONA CA DDC MRS KENT KINGS IN THE BOX 12 - - - - 12 3 4 3 2 0.1 - - - - 0.7 0.0 0.1 0.1 0.1 100.0 - - - - 100.0 25.0 33.3 25.0 16.7 100 - - - - 1173 62 166 100 112 KENT GOLDEN LIGHTS 69 - - - - 69 - - 41 14 7 7 KINGS REGULAR 0.3 - - - - 4.0 - - 0.5 0.3 0.1 0.2 IN THE SOFT PACK 100.0 - - - - 100.0 - - 59.4 20.3 10.1 10.1 100 - - - - 1173 - - 148 101 41 68 KENT GOLDEN LIGHTS 3 - - - - 3 - 1 1 1 KINGS REGULAR 0.0 - - - - 0.2 0.0 0.0 0.0 IN THE BOX 100.0 - - - - 100.0 33.3 33.3 33.3 100 - - - - 1173 166 134 224 KENT GOLDEN LIGHTS 5 - - - - 5 2 - 1 2 KINGS MENTHOL 0.0 - - - - 0.3 0.0 - 0.0 0.1 IN THE SOFT PACK 100.0 - - - - 100.0 40.0 - 20.0 40.0 100 - - - - 1173 100 - 80 268 KENT FLAVOR LOW 126 - - - - 126 37 18 53 18 100'S REGULAR 0.6 - - - - 7.4 0.5 0.4 1.1 0.6 100.0 - - - - 100.0 29.4 14.3 42.1 14.3 100 - - - - 1173 73 71 168 96 KENT FLAVOR LOW 4 - - - - 4 1 2 1 100'S MENTHOL 0.0 - - - - 0.2 0.0 0.0 0.0 100.0 - - - - 100.0 25.0 50.0 25.0 100 - - - - 1173 125 200 168 KENT GOLDEN LIGHTS 64 - - - - 64 42 8 8 6 100'S REGULAR 0.3 - - - - 3.7 0.5 0.2 0.2 0.2 IN THE SOFT PACK 100.0 - - - - 100.0 65.6 12.5 12.5 9.4 100 - - - - 1173 164 62 50 63 KENT GOLDEN LIGHTS 9 - - - - 9 2 3 3 1 100'S REGULAR 0.0 - - - - 0.5 0.0 0.1 0.1 0.0 IN THE BOX 100.0 - - - - 100.0 22.2 33.3 33.3 11.1 100 - - - - 1173 55 166 134 75 1{aCEG06tOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE 8W/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS KENT GOLDEN LIGHTS 11 - - - - 11 8 1 1 1 100'S MENTHOL 0.1 - - - - 0.6 0.1 0.0 0.0 0.0 100.0 - - - - 100.0 72.7 9.1 9.1 9.1 100 - - - - 1173 181 45 36 61 KENT III KINGS 43 - - - - 43 - - - - - - 14 7 12 10 0.2 - - - - 2.5 - - - - - - 0.2 0.2 0.2 0.3 100.0 - - - - 100.0 - - - - - - 32.6 16.3 27.9 23.3 100 - - - - 1173 - - - - - - 81 81 112 156 KENT III 100'S 59 - - - - 59 - - - - - - 28 10 11 10 IN THE SOFT PACK 0.3 - - - - 3.5 - - - - - - 0.3 0.2 0.2 0.3 100.0 - - - - 100.0 - - - - - - 47.5 16.9 18.6 16.9 100 - - - - 1173 - - - - - - 118 85 75 114 KENT I I I 100' S 3 - - - - 3 - - - - - - 1 - 1 1 IN THE BOX 0.0 - - - - 0.2 - - - - - - 0.0 - 0.0 0.0 100.0 - - - - 100.0 - - - - - - 33.3 - 33.3 33.3 100 - - - - 1173 - - - - - - 83 - 134 224 KENT PARENT 262 - - - - 262 - - - - - - 86 54 88 34 1.3 - - - - 15.3 - - - - - - 1.1 1.3 1.8 1.1 100.0 - - - - 100.0 - - - - - 32.8 20.6 33.6 13.0 100 1173 - - - - - - 82 103 135 87 KENT PARENT 100'S 130 - - - - 130 - - - - - - 37 19 55 19 0.6 - - - - 7.6 - - - - - - 0.5 0.5 1.1 0.6 100.0 - - - - 100.0 - - - - - - 28.5 14.6 42.3 14.6 100 - - - - 1173 - - - - - - 71 73 169 98 KENT KINGS 252 - - - - 252 - - - - - - 106 57 54 35 1.3 - - - - 14.8 - - - - - - 1.3 1.4 1.1 1.2 100.0 - - - - 100.0 - - - - - - 42.1 22.6 21.4 13.9 100 - - - - 1173 - - - - - - 105 113 86 93 KENT FLAVOR LOW 132 - - - - 132 - - - - - - 49 35 33 15 KINGS 0.7 - - - - 7.7 - - - - - - 0.6 0.9 0.7 0.5 100.0 - - - - 100.0 - - - - - - 37.1 26.5 25.0 11.4 100 - - - - 1173 - - - - - - 93 132 100 76 ZOEC9QbtOZ 0 0
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S • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS KENT GOLDEN LIGHTS 161 - - - - 161 95 27 21 18 0.8 - - - - 9.4 1_2 0.7 0.4 0.6 100.0 - - - - 100.0 59.0 16.8 13.0 11.2 100 - - - - 1173 147 84 52 75 KENT GOLDEN LIGHTS 77 - - - - 77 43 15 9 10 KINGS 0.4 - - - - 4.5 0.5 0.4 0.2 0.3 100.0 - - - - 100.0 55.8 19.5 11.7 13.0 100 - - - - 1173 139 97 47 87 KENT GOLDEN LIGHTS 72 - - - - 72 41 15 8 8 KINGS REGULAR 0.4 - - - - 4.2 0.5 0.4 0.2 0.3 100.0 - - - - 100.0 56.9 20,8 11.1 11.1 100 - - - - 1173 142 104 45 75 KENT GOLDEN LIGHTS 5 - - - - 5 2 - 1 2 KINGS MENTHOL 0.0 - - - - 0.3 0.0 - 0.0 0.1 100.0 - - - - 100.0 40.0 - 20.0 40.0 100 - - - - 1173 100 - 80 268 KENT GOLDEN LIGHTS 84 - - - - 84 - - - - - - 52 12 12 8 100'S 0.4 - - - - 4.9 - - - - - - 0.6 0.3 0.2 0.3 100.0 - - - - 100_0 - - - - - - 61.9 14.3 14_3 9.5 100 - - - - 1173 - - - - - - 154 71 57 64 KENT GOLDEN LIGHTS 73 - - - - 73 - - - - - - 44 11 11 7 100'S REGULAR 0.4 - - - - 4.3 - - - - - - 0.5 0.3 0.2 0.2 100.0 - - - - 100.0 - - - - - - 60.3 15.1 15.1 9.6 100 - - - - 1173 - - - - - - 150 75 60 64 KENT 100'S 276 - - - - 276 - - - - - - 118 41 79 38 1.4 - - - - 16.2 - - - - - - 1.5 1.0 1.6 1.3 100.0 - - - - 100.0 - - - - - - 42.8 14.9 28.6 13.8 100 - - - - 1173 - - - - - - 107 74 115 92 KENT 100'S NON-MENTHOL 261 - - - - 261 - - - - - - 110 39 76 36 1.3 - - - - 15.3 - - - - - - 1.4 1.0 1.5 1.2 100.0 - - - - 100.0 - - - - - - 42.1 14.9 29.1 13_8 100 - - - - 1173 - - - - - - 105 75 117 92 £QCES:06$0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN_ GEN. GEN. GEN. WINONA CA DDC MRS KENT 100'S MENTHOL 15 - - - - 15 - - - - - - 8 2 3 2 0.1 - - - - 0.9 - - - - - - 0.1 0.0 0.1 0.1 100.0 - - - - 100.0 - - - - - - 53.3 13.3 20.0 13.3 100 - - - - 1173 - - - - - - 133 67 80 89 KENT III 105 - - - - 105 - - - - - - 43 17 24 21 0.5 - - - - 6.2 - - - - - - 0.5 0.4 0.5 0.7 100.0 - - - - 100.0 - - - - - - 41.0 16.2 22.9 20.0 100 - - - - 1173 - - - - - - 102 81 92 134 KENT III 100'S 62 - - - - 62 29 10 12 11 0.3 - - - - 3.6 0.4 0.2 0.2 0.4 100.0 - - - - 100.0 46.8 16.1 19.4 17.7 100 - - - - 1173 117 81 78 119 KENT NON-MENTHOL 508 - - - - 508 214 96 129 69 2.5 - - - - 29.8 2.7 2.4 2.6 2.3 100.0 - - - - 100.0 42.1 18.9 25.4 13.6 100 - - - - 1173 105 94 102 91 KENT MENTHOL 20 - - - - 20 10 2 4 4 0.1 - - - - 1.2 0.1 0_0 0.1 0.1 100.0 - - - - 100.0 50.0 10.0 20.0 20.0 100 - - - - 1173 125 50 80 134 TOTAL KOOL 991 - - - 991 - 991 - - - 369 199 266 157 4.9 - - - 60.4 - 55.0 - - - 4.6 5.0 5.3 5.3 100.0 - - - 100.0 - 100.0 - - - 37.2 20.1 26.8 15.8 100 - - - 1220 - 1111 - - - 93 100 108 106 KOOL NON-FILTER 18 - - - 18 - - - 18 5 5 3 5 0.1 - - - 1.1 - - - 1.0 0.1 0.1 0.1 0.2 100.0 - - - 100.0 - - - 100.0 27 8 8 27 16 7 27 8 100 - - - 1220 - - - 1111 . 69 . 139 . 67 . 186 KOOL FILTER KINGS 420 - - - 420 - - - 420 143 80 127 70 IN THE SOFT PACK 2.1 - - - 25.6 - - - 23.3 1.8 2.0 2.5 2.3 100.0 - - - 100.0 - - - 100.0 34.0 19_0 30.2 16.7 100 - - - 1220 - - - 1111 85 95 121 112 tQCE906VQZ 9 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R_J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY ERS MORRIS NOLDS AMER & LORRI LIG ICAN WILLM. LARD GETT STORE BW/ LM/ PM/ RJR/ < ---------------------- > BRAND GEN_ GEN. GEN. GEN. WINONA CA DDC MRS KOOL FILTER KINGS 83 - - - 83 - - - 83 - - - 32 17 23 11 IN THE BOX 0.4 - - - 5.1 - - - 4.6 - - - 0.4 0.4 0.5 0.4 100_0 - - - 100.0 - - - 100.0 - - - 38.6 20.5 27.7 13.3 100 - - - 1220 - - - 1111 - - - 96 102 111 89 KOOL 100'S 150 - - - 150 - - - 150 - - - 55 29 42 24 0.7 - - - 9.1 - - - 8.3 - - - 0.7 0.7 0_8 0.8 100.0 - - - 100.0 - - - 100.0 - - 36.7 19.3 28.0 16.0 100 - - - 1220 - - - 1111 - - - 91 97 112 107 KOOL MILDS KINGS 131 - - - 131 - - - 131 - - - 58 30 31 12 IN THE SOFT PACK 0.7 - - - 8.0 - - - 7.3 - - - 0.7 0.7 0.6 0.4 100.0 - - - 100.0 - - - 100.0 - - - 44.3 22.9 23.7 9.2 100 - - - 1220 - - - 1111 - - - 110 114 95 61 KOOL MILDS KINGS 31 - - - 31 - - - 31 - - - 7 7 5 12 IN THE BOX 0.2 - - - 1.9 - - - 1.7 - - - 0.1 0.2 0.1 0.4 100.0 - - - 100.0 - - - 100.0 - - - 22.6 22.6 16.1 38.7 100 - - - 1220 - - - 1111 - - - 56 113 65 260 KOOL (SUPER) 29 - - - 29 - - - 29 - - - 14 7 3 5 LIGHTS KINGS 0.1 - - - 1.8 - - - 1.6 - - - 0.2 0.2 0_1 0.2 100.0 - - - 100.0 - - - 100.0 - - - 48.3 24.1 10.3 17.2 100 - - - 1220 - - - 1111 - - - 120 121 41 116 KOOL MILDS 100'S 43 - - - 43 - - - 43 - - - 22 3 14 4 0.2 - - - 2.6 - - - 2.4 - - - 0_3 0.1 0.3 0.1 100.0 - - - 100.0 - - - 100.0 - - - 51_2 7.0 32.6 9_3 100 - - - 1220 - - - 1111 - - - 128 35 130 62 KOOL (SUPER) 38 - - - 38 - - - 38 - - - 21 7 5 5 LIGHTS 100'S 0.2 - - - 2.3 - - - 2.1 - - - 0_3 0_2 0.1 0.2 100.0 - - - 100.0 - - - 100.0 - - - 55.3 18.4 13.2 13.2 100 - - - 1220 - - - 1111 - - - 138 92 53 88 KOOL ULTRA KINGS 22 - - - 22 - - - 22 4 6 6 6 0.1 - - - 1.3 - - - 1.2 0.0 0.1 0.1 0.2 100.0 - - - 100_0 - - - 100.0 18.2 27.3 27.3 27.3 100 - - - 1220 - - - 1111 45 136 109 183 Q{aar-obtoz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY ERS MORRIS NOLDS AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS KOOL ULTRA 100'S 26 - - - 26 - 26 - - - 8 8 7 3 0.1 - - - 1.6 - 1•4 - - - 0.1 0.2 0.1 0.1 100.0 - - - 100.0 - 100.0 - - - 30.8 30.8 26.9 11.5 100 - - - 1220 - 1111 - - - 77 154 108 77 KOOL FILTER 973 - - - 973 973 - - - 364 194 263 152 4.9 - - - 59.3 54.0 - - - 4.5 4.8 5.3 5.1 100.0 - - - 100.0 100.0 37.4 19.9 27.0 15.6 100 - - - 1220 1111 - - - 93 100 108 105 KOOL KINGS 716 - - - 716 - 716 - - - 258 147 195 116 3.6 - - - 43.6 - 39.7 - - - 3.2 3.7 3.9 ' 3.9 100.0 - - - 100.0 - 100.0 - - - 36.0 20.5 27.2 16.2 100 - - - 1220 1111 - - - 90 103 109 109 KOOL FILTER KINGS 503 - - - 503 - 503 - - - 175 97 150 81 2.5 - - - 30.6 - 27.9 - - - 2.2 2.4 3.0 2.7 100.0 - - - 100.0 - 100.0 - - - 34.8 19.3 29.8 16.1 100 - - - 1220 - 1111 - - - 87 96 119 108 KOOL 100'S 257 - - - 257 - 257 - - - 106 47 68 36 1.3 - - - 15_7 - 14.3 - - - 1_3 1.2 1.4 1.2 100_0 - - - 100.0 - 100.0 - - - 41.2 18.3 26.5 14.0 100 - - - 1220 1111 - - - 103 91 106 94 KOOL MILDS 205 - - - 205 - 205 - - - 87 40 50 28 1.0 - - - 12.5 - 11.4 - - - 1.1 1.0 1.0 0.9 100.0 - - - 100_0 - 100.0 - - - 42.4 19.5 24.4 13.7 100 - - - 1220 - 1111 - - - 106 97 98 92 KOOL LIGHTS 67 - - - 67 - 67 - - - 35 14 8 10 0.3 - - - 4.1 - 3.7 - - - 0.4 0.3 0.2 0.3 100.0 - - - 100.0 - 100.0 - - - 52.2 20.9 11.9 14.9 100 - - - 1220 - 1111 - - - 130 104 48 100 KOOL ULTRA 48 - - - 48 - 48 - - - 12 14 13 9 0.2 - - - 2.9 - 2.7 - - - 0.1 0.3 0.3 0.3 100.0 - - - 100.0 - 100.0 - - - 25.0 29.2 27.1 18.8 100 - - - 1220 - 1111 - - - 62 146 108 126 qoccgo6toz • • •
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I S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J_ BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. GEN. WINONA CA DOC MRS TOTAL LARK 50 50 - - 50 - - 22 8 18 2 0.2 - 16.3 - - 9.6 - - 0.3 0.2 0.4 0.1 100.0 - 100.0 - - 100.0 - - 44.0 16.0 36.0 4.0 100 6545 - - 3837 - - 110 80 144 27 LARK KINGS 17 - 17 - - 17 - - 9 2 6 0.1 - 5,6 - - 3.3 - - 0.1 0.0 0.1 100.0 - 100.0 - - 100.0 - - 52.9 11.8 35.3 100 - 6545 - - 3837 - - 132 59 141 LARK 100'S 13 - - - - - 13 - - 13 7 3 3 0.1 - - - - - 4.2 - - 2.5 0.1 0.1 0.1 100.0 - - - - - 100.0 - - 100_0 53.8 23.1 23.1 100 - - - - - 6545 - - 3837 134 115 92 LARK LIGHTS KINGS 7 - - - - - 7 - - 7 2 5 0.0 - - - - - 2.3 - - 1.3 0.0 - 0.1 100.0 - - - - - 100_0 - - 100.0 28.6 71.4 100 - - - - - 6545 - - 3837 71 - 286 LARK LIGHTS 100'S 13 - - - - - 13 - - 13 4 3 4 2 0_ i - - - - - 4.2 - - 2.5 0.0 0.1 0.1 0.1 100.0 - - - - - 100.0 - - 100_0 30.8 23.1 30.8 15.4 100 - - - - - 6545 - - 3837 77 115 123 103 LARK FULL FLAVOR 30 - - - - - 30 - - 30 16 5 9 0..1 - - - - - 9_8 - - 5.7 0.2 0.1 0.2 100.0 - - - - - 100_0 - - 100.0 53.3 16.7 30.0 100 - - - - - 6545 - - 3837 133 83 120 LARK LIGHTS 20 - - - - - 20 - - 20 6 3 9 2 0.1 - - - - - 6.5 - - 3.8 0.1 0.1 0.2 0.1 100.0 - - - - - 100.0 - - 100_0 30.0 15.0 45.0 10.0 100 - - - - - 6545 - - 3837 75 75 180 67 LARK KINGS 24 - - - - - 24 - - 24 11 2 11 0.1 - - - - - 7.8 - - 4_6 0.1 0.0 0.2 100.0 - - - - - 100.0 - - 100.0 45,8 8.3 45.8 100 - - - - - 6545 - - 3837 114 42 184 zaec'C0b~pz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN_/ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ PM/ GEN. GEN. GEN. SURVEY SOURCE RJR/ <---------------------- > GEN. WINONA CA DDC MRS LARK 100'S 26 - - - - - 26 - - 26 11 6 7 2 0.1 - - - - - 8.5 - - 5.0 0.1 0.1 0.1 0.1 100.0 - - - - - 100.0 - - 100.0 42.3 23.1 26.9 7.7 100 - - - - - 6545 - - 3837 106 115 108 52 TOTAL L&M 90 - - - - - 90 - - 90 27 15 24 24 0.4 - - - - - 29.4 - - 17.2 0.3 0.4 0.5 0.8 100.0 - - - - - 100.0 - - 100.0 30.0 16.7 26.7 26.7 100 - - - - - 6545 - - 3837 75 83 107 179 L&M KINGS 51 - - - - - 51 - - 51 16 10 13 12 IN THE SOFT PACK 0.3 - - - - - 16.7 - - 9.8 0.2 0.2 0.3 0.4 100.0 - - - - - 100.0 - - 100.0 31.4 19.6 25.5 23.5 100 - - - - - 6545 - - 3837 78 98 102 158 L&M KINGS IN THE BOX 4 - - - - - 4 - - 4 2 1 - 1 0.0 - - - - - 1.3 - - 0.8 0.0 0.0 - 0.0 100.0 - - - - - 100.0 - - 100.0 50.0 25.0 - 25.0 100 - - - - - 6545 - - 3837 125 125 - 168 L&M 100'S REGULAR 25 - - - - - 25 - - 25 5 3 7 10 0.1 - - - - - 8.2 - - 4.8 0.1 0.1 0.1 0.3 100.0 - - - - - 100.0 - - 100.0 20.0 12.0 28.0 40.0 100 - - - - - 6545 - - 3837 50 60 112 268 L&M FLAVOR LIGHTS 2 - - - - - 2 - - 2 - 1 - 1 KINGS 0.0 - - - - - 0.7 - - 0.4 - 0.0 - 0.0 100.0 - - - - - 100.0 - - 100.0 - 50.0 - 50.0 100 - - - - - 6545 - - 3837 - 125 - 200 L&M FLAVOR LIGHTS 7 - - - - - 7 - - 7 3 1 2 1 100'S 0.0 - - - - - 2_3 - - 1.3 0.0 0.0 0.0 0.0 100.0 - - - - - 100.0 - - 100.0 42.9 14.3 28.6 14.3 100 - - - - - 6545 - - 38J7 107 71 114 96 L&M 100'S MENTHOL 1 - - - - - 1 - - 1 1 LIGHTS 0.0 - - - - - 0.3 - - 0.2 0.0 100.0 - - - - - 100.0 - - 100.0 - 100.0 100 - -, - - - 6545 - - 3837 - 401 VOCEat"i06tQZ
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• S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN SMOK PHILIP REY AMER & LORRI ERS MORRIS NOLDS ICAN WILLM. LARD GEN./ LIG STORE BW/ LM/ GETT BRAND GEN. GEN. SURVEY SOURCE PM/ RJR/ <---------------------- > GEN. GEN. WINONA CA DDC MRS L&M FULL FLAVOR 80 - - - - - 80 - - 80 - - 23 14 20 23 0.4 - - - - - 26.1 - - 15.3 - - 0.3 0.3 0.4 0.8 100.0 - - - - - 100.0 - - 100.0 - - 28_8 17.5 25.0 28.8 100 - - - - - 6545 - - 3837 - - 72 87 100 193 L&M LIGHTS 10 - - - - - 10 - - 10 - - 4 1 4 1 0.0 - - - - - 3.3 - - 1.9 - - 0.0 0.0 0.1 0.0 100.0 - - - - - 100.0 - - 100.0 - - 40.0 10.0 40.0 10.0 100 - - - - - 6545 - - 3837 - - 100 50 160 67 L&M KINGS 57 - - - 57 - - 57 - - 19 11 14 13 0.3 - - - - - 18.6 - - 10.9 - - 0.2 0.3 0.3 0.4 100.0 - - - - - 100.0 - - 100.0 - - 33.3 19.3 24.6 22.8 100 - - - - - 6545 - - 3837 - - 83 96 98 153 L&M KINGS REGULAR 55 - - - - - 55 - - 55 - - 18 11 13 13 0.3 - - - - - 18.0 - - 10.5 - - 0.2 0.3 0.3 0.4 100.0 - - - - - 100.0 - - 100.0 - - 32.7 20.0 23.6 23.6 100 - - - - - 6545 - - 3837 - - 82 100 95 158 L&M 100'S 33 - - - - - 33 - - 33 - - 8 4 10 11 0.2 - - - - - 10.8 - - 6.3 - - 0.1 0.1 0.2 0.4 100.0 - - - - - 100.0 - - 100.0 - - 24.2 12.1 30.3 33.3 100 - - - - - 6545 - - 3837 - - 60 61 121 224 L&M NON-MENTHOL 89 - - - - - 89 - - 89 - - 27 15 23 24 0.4 - - - - - 29.1 - - 17.0 - - 0.3 0.4 0.5 0.8 100.0 - - - - - 100.0 - - 100.0 - - 30.3 16.9 25.8 27.0 100 - - - - - 6545 - - 3837 - - 76 84 104 181 TOTAL LUCKY STRIKE 190 - - 190 - - - - - - - - 87 35 37 31 0.9 - - 14.0 - - - - - - - - 1.1 0.9 0.7 1.0 100.0 - - 100.0 - - - - - - - - 45.8 18.4 19.5 16.3 100 - - 1474 - - - - - - - - 114 92 78 109 LUCKY STRIKE 112 - - 112 - - - - - - - - 48 17 24 23 NON-FILTER 0.6 - - 8.2 - - - - - - - - 0.6 0.4 0.5 0.8 100.0 - - 100,0 - - - - - - - - 42.9 15.2 21.4 20.5 100 - - 1474 - - - - - - - - 107 76 86 138 bOCECD6bpZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? COMPANY BANNER VII < --------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP ERS MORRIS REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS LUCKY STRIKE 12 - 12 - - - - - - - - 5 5 1 FILTER 100'S 0.1 - 0.9 - - - - - - - - 0.1 0.1 0.0 0.0 100.0 - 100.0 - - - - - - - - 41.7 41.7 8.3 8.3 100 - 1474 - - - - - - - - 104 208 33 56 LUCKY STRIKE FILTER 25 - - 25 8 6 7 4 KINGS IN THE SOFT PACK 0.1 - - 1.8 0.1 0.1 0.1 0.1 100.0 - - 100.0 32.0 24.0 28.0 16.0 100 - - 1474 80 120 112 107 LUCKY STRIKE FILTER 5 - - 5 1 2 1 KINGS IN THE BOX 0.0 - - 0.4 0.0 0.0 0.0 0.0 100.0 - - 100.0 20.0 40.0 20.0 20.0 100 - - 1474 50 200 80 134 LUCKY STRIKE 10 - - 10 - 8 - 2 - LIGHTS KINGS 0.0 - - 0.7 0.1 - 0.0 100.0 - - 100.0 80.0 - 20.0 100 - - 1474 200 - 80 LUCKY STRIKE TENS 1 - - 1 1 0.0 - - 0.1 0.0 100.0 - - 100.0 - 100.0 100 - - 1474 - 249 - - - LUCKY STRIKE 1 - - 1 MENTHOL KINGS 0.0 - - 0.1 0_0 100.0 - - 100.0 100.0 100 - - 1474 671 LUCKY STRIKE 17 - - 17 13 3 - 1 LIGHTS 100'S 0.1 - - 1.3 0.2 0.1 - 0.0 100.0 - - 100.0 76.5 17.6 - 5.9 100 - - 1474 191 88 - 39 LUCKY STRIKE 2 2 1 1 MENTHOL 100'S 0.0 - 0.1 0.0 0.0 100.0 - 100.0 50.0 50.0 100 - - 1474 125 250 0xCEsa6t0z I
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• • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ PM/ GEN. GEN. GEN. SURVEY SOURCE RJR/ <---------------------- > GEN. WINONA CA DDC MRS LUCKY STRIKE 5 - - 5 2 1 2 LUCKY 100'S 0.0 - - 0.4 0.0 0.0 0.0 100.0 - - 100.0 40.0 20.0 40.0 100 - - 1474 100 100 160 LUCKY STRIKE FILTER 78 - - 78 39 18 13 8 0.4 - - 5.7 0.5 0.4 0.3 0.3 100.0 - - 100.0 50.0 23.1 16.7 10.3 100 - - 1474 125 115 67 69 LUCKY STRIKE 31 - - 31 9 8 8 6 FILTER KINGS 0.2 - - 2.3 0.1 0,2 0.2 0.2 100.0 - - 100.0 29.0 25.8 25.8 19.4 100 - - 1474 72 129 103 130 LUCKY STRIKE KINGS 42 - - 42 18 8 10 6 0.2 - - 3.1 0.2 0.2 0.2 0.2 100.0 - - 100.0 42.9 19.0 23.8 14.3 100 - - 1474 107 95 95 96 LUCKY STRIKE 100'S 36 - - 36 21 10 3 2 0.2 - - 2.6 0.3 0.2 0.1 0.1 100_0 - - 100.0 58.3 27.8 8.3 5.6 100 - - 1474 145 139 33 37 LUCKY STRIKE MENTHOL 3 - - 3 1 1 - 1 0.0 - - 0.2 0.0 0.0 - 0.0 100.0 - - 100.0 33.3 33.3 - 33.3 100 - - 1474 83 166 - 224 TOTAL MAGNA 4 - 4 4 3 1 0.0 - 0.1 0.1 0.0 0.0 100.0 - 100.0 100.0 75.0 25.0 100 - 310 310 187 125 MAGNA KINGS IN THE 4 - 4 4 3 1 BOX 0.0 - 0.1 0.1 0.0 0.0 100.0 - 100.0 100.0 75.0 25.0 100 - 310 310 187 125 T T£.`ESiQtS'b'Q7.
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <-------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE BW/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. SURVEY SOURCE LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. WINONA CA DDC MRS MAGNA FULL FLAVOR 4 - 4 4 3 1 0.0 - 0.1 0.1 0.0 0.0 100.0 - 100.0 100.0 75.0 25.0 100 - 310 310 187 125 TOTAL MALIBU 28 - - 28 13 7 7 1 0.1 - - 2.1 0.2 0.2 0.1 0.0 100.0 - - 100.0 46.4 25.0 25_0 3.6 100 - - 1474 116 125 100 24 MALIBU 100'S REGULAR 11 - - 11 5 3 3 0.1 - - 0.8 0.1 0_1 0.1 100.0 - - 100.0 45.5 27.3 27.3 100 - - 1474 113 136 109 MALIBU LIGHTS 100'S 14 - - 14 7 3 3 1 0.1 - - 1.0 0.1 0.1 0.1 0.0 100.0 - - 100.0 50.0 21.4 21.4 7.1 100 - - 1474 125 107 86 48 MALIBU 100'S MENTHOL 3 - - 3 1 1 1 0.0 - - 0.2 0.0 0.0 0.0 100.0 - - 100.0 33.3 33.3 33.3 100 - - 1474 83 166 134 MALIBU NON-MENTHOL 25 - - 25 12 6 6 1 0.1 - - 1.8 0.1 0.1 0_1 0.0 100.0 - - 100.0 48.0 24.0 24.0 4.0 100 - - 1474 120 120 96 27 ZIEEP,06t0Z • •
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v I I 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <----------------------------------------------- TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ GEN. - - - - - - - - - - - - - - - > SURVEY SOURCE LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. WINONA CA DDC MRS N 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8_5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL MARLBORO 4795 4795 - 4795 - 1894 978 1186 737 23.9 60.6 - 60_5 - 23.6 24.4 23.7 24.7 100.0 100.0 - 100.0 - 39_5 20.4 24.7 15.4 100 253 - 253 - 99 102 99 103 MARLBORO RED KINGS 1058 1058 - 1058 - 411 226 245 176 IN THE SOFT PACK 5.3 13.4 - 13.3 - 5.1 5.6 4.9 5.9 100.0 100.0 - 100.0 - 38.8 21.4 23.2, 16.6 100 253 253 - 97 107 93'i 112 MARLBORO RED KINGS 1037 1037 - 1037 - 412 224 247 154 IN THE BOX 5_2 13.1 - 13.1 - 5.1 5.6 4_9 5.2 100.0 100.0 - 100.0 - 39.7 21_6 23.8 14_9 100 253 - 253 - 99 108 95 100 MARLBORO RED 29 29 - 29 - 9 5 9 6 KINGS 25'S 0.1 0.4 - 0.4 - 0.1 0.1 0.2 0.2 100.0 100.0 - 100.0 - 31.0 17.2 31.0 20.7 100 253 - 253 - 77 86 124 139 MARLBORO MENTHOL 59 59 59 - 24 12 8 15 KINGS IN THE 0.3 0.7 0.7 - 0.3 0.3 0.2 0.5 SOFT PACK (GREEN) 100.0 100.0 100.0 - 40.7 20.3 13.6 25.4 100 2'S3 253 - 101 102 54 170 MARLBORO MENTHOL 7 7 7 - 2 - 5 KINGS IN THE 0.0 0.1 0.1 - 0.0 - 0.1 BOX (GREEN) 10Q.0 100.0 100.0 - 28.6 - 71.4 100 253 253 - 71 - 286 MARLBORO 100'S 407 407 - 407 - 134 94 123 56 IN THE SOFT PACK 2.0 5.1 - 5.1 - 1.7 2.3 2.5 1.9 100.0 100_0 - 100.0 - 32.9 23.1 30.2 13.8 100 253 - 253 - 82 115 121 92 MARLBORO 100'S 254 254 - 254 - 103 50 71 30 IN THE BOX 1.3 3.2 - 3.2 - 1.3 1.2 1.4 1.0 100.0 100.0 - 100.0 - 40.6 19.7 28.0 11.8 100 253 - 253 - 101 98 112 79 £icec4btoz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. LM/ PM/ RJR/ <---------------------- > GEN_ GEN. GEN. WINONA CA DDC MRS MARLBORO LIGHTS KINGS 746 746 - - - - - - - - 746 - 310 159 169 108 IN THE SOFT PACK 3.7 9.4 - - - - - - - - 9.4 - 3.9 4.0 3.4 3.6 100.0 100_0 - - - - - - - - 100.0 - 41.6 21.3 22.7 14.5 100 253 - - - - - - - - 253 - 104 106 91 97 MARLBORO LIGHTS KINGS 509 509 - - - - - - - - 509 - 226 79 134 70 IN THE BOX 2.5 6.4 - - - - - - - - 6.4 - 2.8 2.0 2.7 2.3 100.0 100.0 - - - - - - - - 100.0 - 44.4 15.5 26.3 13.8 100 253 - - - - - - - - 253 - 111 77 105 92 MARLBORO LIGHTS 16 16 16 - 5 - 9 2 KINGS 25'S 0.1 0.2 0.2 - 0.1 - 0.2 0.1 100.0 100.0 100.0 - 31.3 - 56.3 12.5 100 253 253 - 78 - 225 84 MARLBORO LIGHTS 100'S 436 436 - 436 - 174 75 108 79 IN THE SOFT PACK 2.2 5.5 - 5.5 - 2.2 1.9 2.2 2.6 100.0 100.0 - 100.0 - 39.9 17.2 24.8 18.1 100 253 253 - 100 86 99 121 MARLBORO LIGHTS 100'S 237 237 - - - - - - - - 237 84 54 58 41 IN THE BOX 1.2 3.0 - - - - - - - - 3.0 1.0 1.3 1_2 1.4 100.0 100.0 - - - - - - - - 100.0 35_4 22.8 24.5 17.3 100 253 - - - - - - - - 253 88 114 98 ~116 MARLBORO FULL FLAVOR 2851 2851 - 2851 - 1095 611 708 437 14.2 36.0 - 36.0 - 13.6 15.2 14.2 14.6 100.0 100.0 - 100.0 - 38.4 21.4 24.8 15.3 100 253 - 253 - 96 107 99 103 MARLBORO FULL FLAVOR 2785 2785 - 2785 - 1069 599 695 422 REGULAR 13.9 35.2 - 35.1 - 13.3 14.9 13.9 14.1 100.0 100.0 - 100.0 - 38.4 21.5 25.0 15.2 100 253 - 253 - 96 107 100 102 MARLBORO MENTHOL 66 66 - 66 - 26 12 13 15 0.3 0.8 - 0.8 - 0.3 0.3 0,3 0.5 100.0 100.0 100.0 39.4 18.2 19.7 22.7 100 253 253 - 98 91 79 152 trTCE9400Z a
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS MARLBORO LIGHTS 1944 1944 - - - - - - - - 1944 799 367 478 300 9.7 24.6 - - - - - - - - 24.5 10.0 9.1 9.6 10.0 100_0 100.0 - - - - - - - - 100.0 41.1 18.9 24.6 15.4 100 253 - - - - - - - - 253 103 94 98 103 MARLBORO KINGS 3461 3461 - - - - - - - - 3461 - 1399 705 826 531 17.3 43.8 - - - - - - - - 43.6 - 17.4 17.6 16.5 17.8 100.0 100.0 - - - - - - - - 100.0 - 40.4 20.4 23.9 15.3 100 253 - - - - - - - - 253 - 101 102 96 103 MARLBORO KINGS IN 2095 2095 - - - - - - - - 2095 - 823 450 492 330 THE RED PACK 10.5 26.5 - - - - - - - - 26.4 - 10.2 11.2 9.8 11.0 100.0 100.0 - - - - - - - - 100.0 - 39.3 21.5 23.5 15.8 100 253 - - - - - - - - 253 - 98 107 94 106 MARLBORO LIGHTS KINGS 1255 1255 - 1255 - 536 238 303 178 6.3 15.9 - 15.8 - 6.7 5.9 6.1 6.0 100.0 100.0 - 100.0 - 42.7 19.0 24.1 14.2 100 253 - 253 - 107 95 97 95 MARLBORO 25'S 45 45 - 45 - 14 5 18 8 0.2 0.6 - 0.6 - 0.2 0.1 0.4 0.3 100.0 100.0 - 100.0 - 31.1 11.1 40.0 17.8 100 253 - 253 - 78 55 160 119 MARLBORO 100'S 1334 1334 - 1334 - 495 273 360 206 6.7 16.9 - 16.8 - 6.2 6.8 7.2 6.9 100.0 100.0 - 100.0 - 37.1 20.5 27.0 15.4 100 253 - 253 - 93 102 108 104 MARLBORO 100'S REGULAR 661 661 - 661 - 237 144 194 86 3.3 8.4 - 8.3 - 3.0 3.6 3.9 2.9 100.0 100.0 - 100.0 - 35.9 21.8 29.3 13.0 100 253 - 253 - 89 109 118 87 MARLBORO LIGHTS 100'S 673 673 - - - - - - - - 673 258 129 166 120 3.4 8.5 - - - - - - - - 8.5 3.2 3.2 3.3 4.0 100.0 100.0 - - - - - - - - 100.0 38.3 19.2 24.7 17.8 100 253 - - - - - - - - 253 96 96 99 120 aa~ lecs{}6'aoz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY' AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS TOTAL MAX 24 - - - - 24 15 2 4 3 0.1 - - - - 1.4 0.2 0.0 0.1 0.1 100.0 - - - - 100_0 62.5 8_3 16.7 12.5 100 - - - - 1173 156 42 67 84 MAX 120'S REGULAR 17 - - - - 17 11 1 3 2 0.1 - - - - 1.0 0.1 0.0 0.1 0.1 100.0 - - - 100.0 64.7 5.9 17.6 11.8 100 - - - - 1173 161 29 71 79 MAX 120'S MENTHOL 7 - - - - 7 4 1 1 1 0.0 - - - - 0.4 0.0 0.0 0.0 0.0 100.0 - - - 100.0 57.1 14.3 14.3 14.3 100 - - - - 1173 143 71 57 96 TOTAL MERIT 870 870 - - - - - - - - 870 360 162 221 127 4.3 11.0 - - - - - - - - 11.0 4.5 4.0 4.4 4.3 100.0 100.0 - - - - - - - - 100.0 41.4 18.6 25.4 14.6 100 253 - - - - - - - - 253 103 93 102 98 MERIT KINGS REGULAR 227 227 - 227 - 95 41 59 32 IN THE SOFT PACK 1.1 2.9 - 2.9 - 1.2 1.0 1.2 1.1 100.0 100.0 - 100.0 - 41.9 18.1 26.0 14.1 100 253 253 - 104 90 104 95 MERIT KINGS REGULAR 73 73 - - - - - - - - 73 - 27 14 21 11 IN THE BOX 0.4 0.9 - - - - - - - - 0.9 - 0.3 0.3 0.4 0_4 100.0 100.0 - - - - - - - - 100.0 - 37.0 19.2 28.8 15.1 100 253 - - - - - - - - 253 - 92 96 115 101 MERIT KINGS MENTHOL 32 32 - - - - - - - - 32 - 18 4 4 6 0.2 0.4 - - - - - - - - 0.4 - 0.2 0.1 0.1 0.2 100.0 100_0 - - - - - - - - 100.0 - 56.3 12.5 12.5 18.8 100 253 - - - - - - - - 253 - 140 62 50 126 MERIT 100'S REGULAR 201 201 - - - - - - - - 201 - 81 41 53 26 1.0 2.5 - - - - - - - - 2_5 - 1.0 1.0 1.1 0.9 100.0 100.0 - - - - - - - - 100.0 - 40.3 20.4 26.4 12.9 100 253 - - - - - - - - 253 - 101 102 106 87 9TEC9d00Z 0 • •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <-------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ c---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS MERIT 100'S MENTHOL 52 52 - - - - - - - - 52 - 16 13 15 8 0.3 0.7 - - - - - - - - 0.7 - 0.2 0.3 0.3 0.3 100.0 100.0 - - - - - - - - 100.0 - 30.8 25.0 28.8 15.4 100 253 - - - - - - - - 253 - 77 125 116 103 MERIT ULTRA LIGHTS 122 122 - - - - - - - - 122 - 54 23 27 18 KINGS REGULAR 0.6 1.5 - - - - - - - - 1.5 - 0.7 0.6 0.5 0.6 100.0 100.0 - - - - - - - - 100.0 - 44.3 18.9 22.1 14.8 100 253 - - - - - - - - 253 - 110 94 89 99 MERIT ULTRA LIGHTS 22 22 - - - - - - - - 22 - 13 3 3 3 KINGS MENTHOL 0.1 0.3 - - - - - - - - 0.3 - 0.2 0.1 0.1 0.1 100.0 100.0 - - - - - - - - 100.0 - 59.1 13.6 13.6 13.6 100 253 - - - - - - - - 253 - 147 68 55 91 MERIT ULTRA LIGHTS 111 111 - - - - - - - - Ill - 43 19 34 15 100'S REGULAR 0.6 1.4 - - - - - - - - 1.4 - 0.5 0.5 0.7 0.5 100.0 100.0 - - - - - - - - 100.0 - 38.7 17.1 30_6 13.5 100 253 - - - - - - - - 253 - 97 85 123 91 MERIT ULTRA LIGHTS 30 30 - - - - - - - - 30 - 13 4 5 8 100'S MENTHOL 0.1 0.4 - - - - - - - - 0.4 - 0.2 0.1 0.1 0.3 100.0 100.0 - - - - - - - - 100.0 - 43.3 13.3 16.7 26.7 100 253 - - - - - - - - 253 - 108 67 67 179 MERIT PARENT 585 585 - - - - - - - - 585 - 237 113 152 83 2.9 7.4 - - - - - - - - 7.4 - 3_0 2.8 3.0 2_8 100.0 100.0 - - - - - - - - 100.0 - 40.5 19.3 26.0 14_2 100 253 - - - - - - - - 253 - 101 96 104 95 MERIT PARENT KINGS 332 332 - - - - - - - - 332 - 140 59 84 49 1.7 4.2 - - - - - - - - 4.2 - 1.7 1.5 1.7 1.6 100.0 100_0 - - - - - - - - 100.0 - 42.2 17.8 25_3 14.8 100 253 - - - - - - - - 253 - 105 89 101 99 MERIT PARENT 100'S 253 253 - - - - - - - - 253 97 54 68 34 1.3 3.2 - - - - - - - - 3.2 1.2 1.3 1.4 1.1 100.0 100.0 - - - - - - - - 100.0 38.3 21.3 26.9 13.4 100 253 - - - - - - - - 253 96 107 108 90 LIEC'rpbtf?Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) 0.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- -> MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS MERIT PARENT 501 501 - 501 - 203 96 133 69 NON-MENTHOL 2.5 6_3 - 6.3 - 2.5 2.4 2.7 2_3 100.0 100.0 - 100.0 - 40.5 19.2 26.5 13.8 100 253 253 - 101 96 106 92 MERIT PARENT MENTHOL 84 84 84 - 34 17 19 14 0.4 1.1 1.1 - 0.4 0.4 0_4 0.5 100.0 100.0 100.0 - 40.5 20.2 22.6 16.7 100 253 253 - 101 101 91 112 MERIT KINGS 476 476 - 476 - 207 85 114 70 2.4 6.0 I - 6.0 - 2.6 2.1 2.3 2.3 100.0 100.0 - 100.0 - 43.5 17.9 23.9 14.7 100 253 - 253 - 108 89 96 99 MERIT KINGS REGULAR 300 300 -' 300 - 122 55 80 43 1.5 3.8 - 3_8 - 1.5 1.4 1.6 1.4 100.0 100.0 100.0 40_7 18.3 26.7 14.3 100 253 253 - 101 92 107 96 MERIT 100'S 3194 394 - 394 - 153 77 107 57 2_0 5_0 - 5.0 - 1.9 1.9 2.1 1.9 100.0 100.0 - 100.0 - 38.8 19.5 27.2 14.5 100 253 253 - 97 98 109 97 MERIT ULTRA LIGHTS 285 285 - 285 - 123 49 69 44 1.4 3.6 - 3.6 - 1.5 1.2 1.4 1.5 100.0 100.0 - 100.0 - 43.2 17.2 24.2 15.4 100 253 - 253 - 108 86 97 104 MERIT ULTRA LIGHTS 144 144 - 144 - 67 26 30 21 KINGS 0_7 1.8 - 1.8 - 0.8 0.6 0.6 0.7 100.0 100.0 - 100.0 - 46.5 18.1 20.8 14.6 100 253 253 - 116 90 83 98 MERIT ULTRA LIGHTS 141 141 - - - - - - - - 141 - 56 23 39 23 100'S 0.7 1.8 - - - - - - - - 1.8 - 0.7 0.6 0.8 0.8 100.0 100.0 - - - - - - - - 100.0 - 39.7 16.3 27_7 16.3 100 253 - - - - - - - - 253 - 99 81 111 109 $IEES'.46tOZ 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY • TABLE 01 (continued) <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. WINONA CA DDC MRS MERIT ULTRA LIGHTS 233 233 - - - - - - - - 233 97 42 61 33 NON-MENTHOL 1.2 2.9 - - - - - - - - 2.9 1.2 1.0 1.2 1.1 100.0 100.0 - - - - - - - - 100.0 41.6 18.0 26.2 14.2 100 253 - - - - - - - - 253 104 90 105 95 MERIT ULTRA LIGHTS 52 52 - - - - - - - - 52 - 26 7 8 11 MENTHOL 0.3 0.7 - - - - - - - - 0.7 - 0.3 0.2 0_2 0.4 100.0 100.0 - - - - - - - - 100.0 - 50.0 13.5 15.4 21.2 100 253 - - - - - - - - 253 - 125 67 62 142 MERIT NON-MENTHOL 734 734 - 734 - 300 138 194 102 3.7 9.3 - 9.3 - 3.7 3.4 3.9 3.4 100.0 100.0 - 100.0 - 40.9 18.8 26.4 13.9 100 253 253 - 102 94 106 93 MERIT MENTHOL 136 136 - 136 - 60 24 27 25 0.7 1.7 - 1.7 - 0.7 0.6 0.5 0.8 100.0 100.0 - 100.0 - 44.1 17.6 19.9 18.4 100 253 - 253 - 110 88 80 123 TOTAL MORE 286 - 286 - 286 109 57 79 41 1.4 - 4.4 - 4.4 1.4 1.4 1.6 1.4 100.0 - 100.0 - 100.0 38.1 19.9 27.6 14.3 100 - 310 - 310 95 100 111 96 MORE 120'S REGULAR 116 - 116 116 36 31 32 17 0.6 - 1.8 1.8 0.4 0.8 0.6 0.6 100.0 - 100.0 100.0 31.0 26.7 27.6 14.7 100 - 310 310 77 133 110 98 MORE 120'S MENTHOL 95 - 95 - 95 41 13 28 13 0.5 - 1.5 - 1.5 0.5 0.3 0_6 0.4 100.0 - 100.0 - 100.0 43.2 13.7 29.5 13.7 100 - 310 - 310 108 68 118 92 MORE LIGHTS 100'S 45 - 45 - 45 18 6 15 6 REGULAR 0.2 - 0.7 - 0.7 0.2 0.1 0.3 0.2 100_0 - 100.0 - 100.0 40.0 13.3 33.3 13.3 100 - 310 - 310 100 67 134 89 t1] TE~r' C0ll #OZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. RJR/ < ---------------------- > GEN. WINONA CA DDC MRS MORE LIGHTS 100'S 30 - 30 - - - - - - - - 30 14 7 4 5 MENTHOL 0.1 - 0.5 - - - - - - - - 0.5 0.2 0.2 0.1 0.2 100.0 - 100.0 - - - - - - - - 1 00.0 46.7 23.3 13.3 16_7 100 - 310 - - - - - - - - 310 116 117 53 112 MORE 100'S 75 - 75 - - - - - - - - 75 32 13 19 11 0.4 - 1.2 - - - - - - - - 1.2 0.4 0.3 0.4 0.4 100.0 - 100.0 - - - - - - - - 1 00.0 42.7 17.3 25_3 14.7 100 - 310 - - - - - - - - 310 106 87 101 98 MORE 120'S 211 - 211 - 211 77 44 60 30 1.1 - 3.3 - 3,3 1.0 1.1 1.2 1.0 100.0 - 100.0 - 1 00.0 36.5 20.9 28.4 14.2 100 - 310 - 310 91 104 114 95 MORE NON-MENTHOL 161 - 161 - 161 54 37 47 23 0.8 - 2_5 - 2.5 0.7 0.9 0,9 0.8 100.0 - 100.0 - 1 00.0 33.5 23.0 29.2 14.3 100 - 310 - 310 84 115 117 96 MORE MENTHOL 125 - 125 125 55 20 32 18 0.6 - 1.9 1.9 0.7 0.5 0.6 0.6 100.0 - 100.0 1 00.0 44.0 16.0 25.6 14.4 100 - 310 310 110 80 103 97 TOTAL MULTIFILTER 3 3 - - - - - - - - 3 3 0.0 0.0 - - - - - - - - 0.0 0.1 100.0 100.0 - - - - - - - - 100_0 100.0 100 253 - - - - - - - - 253 401 MULTIFILTER REGULAR 3 3 - - - - - - - - 3 3 0.0 0.0 - - - - - - - - 0.0 0.1 100.0 100.0 - - - - - - - - 100.0 100.0 100 253 - - - - - - - - 253 401 TOTAL NEWPORT 824 - - - - 824 311 179 209 125 4.1 - - - - 48.3 3.9 4.5 4.2 4.2 100.0 - - - - 100.0 37.7 21.7 25.4 15.2 100 - - - - 1173 94 108 102 102 OZEE940QZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN_ GEN. WINONA CA DDC MRS NEWPORT KINGS 298 - - - - 298 - - - - - - 110 60 79 49 IN THE SOFT PACK 1.5 - - - - 17.5 - - - - - - 1.4 1.5 ,1.6 1.6 100.0 - - - - 100.0 - - - - - - 36.9 20.1 26.5 16.4 100 - - - - 1173 - - - - - - 92 101 106 110 NEWPORT KINGS 206 - - - - 206 - - - - - - 83 42 52 29 IN THE BOX 1.0 - - - - 12.1 - - - - - - 1.0 1.0 1.0 1.0 100.0 - - - - 100.0 - - - - - - 40.3 20.4 25.2 14.1 100 - - - - 1173 - - - - - - 100 102 101 94 NEWPORT KINGS 25'S 6 - - - - 6 - - - - - - 1 2 2 1 0.0 - - - - 0.4 - - - - - - 0.0 0.0 0.0 0.0 100.0 - - - - 100.0 - - - - - - 16.7 33.3 33.3 16.7 100 - - - - 1173 - - - - - - 42 166 134 112 NEWPORT 100'S 104 - - - - 104 - - - - - - 30 30 26 18 IN THE SOFT PACK 0.5 - - - - 6.1 - - - - - - 0.4 0.7 0.5 0.6 100.0 - - - - 100.0 - - - - - - 28.8 28.8 25.0 17.3 100 - - - - 1173 - - - - - - 72 144 100 116 NEWPORT 100'S 68 - - - - 68 - - - - - - 28 14 17 9 IN THE BOX 0.3 - - - - 4.0 - - - - - - 0.3 0.3 0.3 0.3 100.0 - - - - 100.0 - - - - - - 41.2 20.6 25.0 13,2 100 - - - - 1173 - - - - - - 103 103 100 89 NEWPORT 100'S 25'S 3 - - - - 3 - - - - - - 2 1 0.0 - - - - 0.2 - - - - - - 0.0 0.0 100.0 - - - - 100.0 - - - - - - 66.7 33.3 100 - - - - 1173 - - - - - - 166 166 NEWPORT LIGHTS KINGS 52 - - - - 52 - - - - - - 21 14 10 7 IN THE SOFT PACK 0.3 - - - - 3.0 - - - - - - 0.3 0.3 0.2 0.2 100.0 - - - - 100.0 - - - - - - 40.4 26.9 19.2 13.5 100 - - - - 1173 - - - - - - 101 134 77 90 NEWPORT LIGHTS KINGS 43 - - - - 43 - - - - - - 17 6 11 9 IN THE BOX 0.2 - - - - 2.5 - - - - - - 0.2 0.1 0.2 0.3 100.0 - ~ - - 100.0 - - - - - - 39.5 14.0 25.6 20.9 100 - - - - 1173 - - - - - - 99 70 102 140 'CZ£Efit?6*4Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN_ GEN. GEN. WINONA CA DOC MRS NEWPORT LIGHTS 100'S 30 - - - - 30 10 9 9 2 IN THE SOFT PACK 0.1 - - - - 1.8 0.1 0.2 0.2 0.1 100.0 - - - - 100.0 33.3 30.0 30.0 6.7 100 - - - - 1173 83 150 120 45 NEWPORT LIGHTS 100'S 9 - - - - 9 - - - - - - 6 1 2 IN THE BOX 0.0 - - - - 0.5 - - - - - - 0.1 0.0 0.0 100.0 - - - - 100.0 - - - - - - 66.7 11.1 22.2 100 - - - - 1173 - - - - - - 166 55 89 NEWPORT SLIM 5 - - - - 5 - - - - - - 3 - 1 1 LIGHTS 100'S 0.0 - - - - 0.3 - - - - - - 0.0 - 0.0 0.0 100.0 - - - - 100.0 - - - - - - 60.0 - 20.0 20.0 100 - - - - 1173 - - - - - - 150 - 80 134 NEWPORT FULL FLAVOR 685 - - - - 685 - - - - - - 254 149 176 106 MENTHOL 3.4 - - - - 40.1 - - - - - - 3.2 3.7 3.5 3.5 100.0 - - - - 100.0 - - - - - - 37.1 21.8 25.7 15.5 100 - - - - 1173 - - - - - - 92 109 103 104 NEWPORT FULL FLAVOR 504 - - - - 504 - - - - - - 193 102 131 78 KINGS 2.5 - - - - 29.5 - - - - - - 2.4 2.5 2.6 2.6 100.0 - - - - 100.0 - - - - - - 38.3 20.2 26.0 15.5 100 - - - - 1173 - - - - - - 96 101 104 104 NEWPORT KINGS MENTHOL 605 - - - - 605 - - - - - - 232 124 154 95 3.0 - - - - 35.4 - - - - - - 2.9 3.1 3.1 3.2 100.0 - - - - 100.0 - - - - - - 38.3 20.5 25.5 15.7 100 - - - - 1173 - - - - - - 96 102 102 105 NEWPORT FULL FLAVOR 172 - 172 - - - - - - 58 44 43 27 100'S 0.9 - 10.1 - - - - - - 0.7 1.1 0_9 0.9 100.0 - 100.0 - - - - - - 33.7 25.6 25.0 15_7 100 1173 - - - - - 84 128 100 105 NEWPORT 100'S 219 - 219 79 55 55 30 1.1 - 12.8 1.0 1.4 1.1 1.0 100.0 - 100.0 36.1 25.1 25.1 13.7 100 - 1173 90 125 101 92 z4ecgobvoz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q,6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.O. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE BW/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. SURVEY SOURCE LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. WINONA CA DDC MRS NEWPORT LIGHTS 139 - - - - 139 57 30 33 19 0.7 - - - - 8.1 0.7 0.7 0.7 0.6 100.0 - - - - 100.0 41.0 21.6 23.7 13.7 100 - - - - 1173 102 108 95 92 NEWPORT LIGHTS KINGS 95 - - - - 95 38 20 21 16 0.5 - - - - 5.6 0.5 0.5 0.4 0.5 100.0 - - - - 100.0 40.0 21.1 22.1 16.8 100 - - - - 1173 100 105 89 113 NEWPORT LIGHTS 100'S 39 - - - - 39 16 10 11 2 0.2 - - - - 2.3 0.2 0,2 0.2 0.1 100.0 - - - - 100.0 41.0 25.6 28.2 5.1 100 - - - - 1173 102 128 113 34 NEWPORT MENTHOL 824 - - - - 824 311 179 209 125 4.1 - - - - 48.3 3.9 4.5 4.2 4.2 100.0 - - - - 100.0 37.7 21.7 25.4 15.2 100 - - - - 1173 94 108 102 102 TOTAL NOW 218 - 218 - 218 89 40 48 41 1.1 - 3.4 - 3.4 1.1 1.0 1.0 1.4 100.0 - 100.0 - 100.0 40.8 18_3 22.0 18.8 100 - 310 - 310 102 92 88 126 NOW KINGS REGULAR 40 - 40 - 40 13 6 15 6 IN THE SOFT PACK 0.2 - 0.6 - 0.6 0.2 0.1 0.3 0.2 100.0 - 100.0 - 100.0 32.5 15.0 37.5 15.0 100 - 310 - 310 81 75 150 101 NOW KINGS REGULAR I - 1 - 1 - 1 IN THE BOX 0.0 - 0.0 0.0 100.0 - 100.0 100.0 100.0 100 - 310 310 499 NOW KINGS MENTHOL 11 - 11 11 3 3 4 1 IN THE SOFT PACK 0.1 - 0.2 0.2 0.0 0.1 0.1 0.0 100.0 - 100.0 100.0 27.3 27.3 36_4 9.1 100 - 310 310 68 136 146 61 CZE.'~r906Y'^G
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? NOW 100'S REGULAR IN THE SOFT PACK NOW 100'S REGULAR IN THE BOX NOW 100'S MENTHOL IN THE SOFT PACK NOW 1'00'S MENTHOL IN THE BOX NOW KINGS NOW KINGS REGULAR NOW KINGS MENTHOL NOW 100'S BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS 99 - 99 - - - - - - - - 99 44 18 18 19 0.5 - 1.5 - - - - - - - - 1.5 0.5 0.4 0.4 0.6 100.0 - 100.0 - - - - - - - - 100.0 44.4 18.2 18.2 19.2 100 - 310 - - - - - - - - 310 Ill 91 73 129 3 - 3 - - - - - - - - 3 1 1 1 0.0 - 0.0 - - - - - - - - 0.0 0.0 0.0 0.0 100.0 - 100.0 - - - - - - - - 100.0 33.3 33.3 33.3 100 - 310 - - - - - - - - 310 166 134 224 63 - 63 - - - - - - - - 63 29 10 10 14 0.3 - 1.0 - - - - - - - - 1.0 0.4 0.2 0.2 0.5 100.0 - 100_0 - - - - - - - - 100.0 46.0 15.9 15.9 22.2 100 - 310 - - - - - - - - 310 115 79 64 149 1 - I - - - - - - - - 1 - 1 0.0 - 0.0 - - - - - - - - 0.0 - 0.0 100.0 - 100.0 - - - - - - - - 100.0 - 100.0 100 - 310 - - - - - - - - 310 - 499 52 - 52 - - - - - - - - 52 16 10 19 7 0.3 - 0.8 - - - - - - - - 0.8 0,2 0_2 0.4 0.2 100.0 - 100.0 - - - - - - - - 100.0 30.8 19.2 36.5 13.5 100 - 310 - - - - - - - - 310 77 96 146 90 41 - 41 - - - - - - - - 41 13 7 15 6 0.2 - 0.6 - - - - - - - - 0.6 0.2 0.2 0.3 0.2 100.0 - 100.0 - - - - - - - - 100.0 31.7 17.1 36.6 14.6 100 - 310 - - - - - - - - 310 79 85 147 98 11 - 11 - - - - - - - - 11 3 3 4 1 0.1 - 0.2 - - - - - - - - 0.2 0.0 0.1 0.1 0.0 100.0 - 100.0 - - - - - - - - 100.0 27.3 27.3 36.4 9.1 100 - 310 - - - - - - - - 310 68 136 146 61 166 - 166 - - - - - - - - 166 73 30 29 34 0.8 - 2.6 - - - - - - - - 2.6 0.9 0.7 0.6 1.1 100.0 - 100.0 - - - - - - - - 100.0 44.0 18.1 17.5 20.5 100 - 310 - - - - - - - - 310 110 90 70 137 tZEC~'i.00QZ
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• • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN_ GEN. PM/ RJR/ <---------------------- > GEN_ GEN. WINONA CA DDC MRS NOW 100'S REGULAR 102 - 102 - 102 44 19 19 20 0.5 - 1.6 - 1.6 0.5 0.5 0.4 0.7 100.0 - 100.0 - 100.0 43.1 18.6 18.6 19.6 100 - 310 - 310 108 93 75 131 NOW 100'S MENTHOL 64 - 64 - 64 29 11 10 14 0.3 - 1.0 - 1.0 0.4 0.3 0.2 0.5 100.0 - 100.0 - 100.0 45.3 17.2 15.6 21.9 100 - 310 - 310 113 86 63 147 NOW NON-MENTHOL 143 - 143 - 143 57 26 34 26 0.7 - 2.2 - 2.2 0_7 0.6 0.7 0.9 100.0 - 100.0 - 100.0 39.9 18.2 23.8 18.2 100 - 310 - 310 99 91 95 122 NOW MENTHOL 75 - 75 - 75 32 14 14 15 0.4 - 1.2 - 1.2 0.4 0.3 0.3 0.5 100.0 - 100.0 - 100.0 42.7 18.7 18.7 20.0 100 - 310 - 310 106 93 75 134 TOTAL OLD GOLD 76 - - - - 76 29 21 20 6 0.4 - - - - 4.5 0.4 0_5 0.4 0.2 100.0 - - - - 100.0 38.2 27.6 26.3 7.9 100 - - - - 1173 95 138 105 53 OLD GOLD FILTER KINGS 42 - - - - 42 17 11 11 3 0.2 - - - - 2.5 0.2 0.3 0.2 0.1 100.0 - - - - 100.0 40.5 26.2 26.2 7.1 100 - - - - 1173 101 131 105 48 OLD GOLD 100'S 17 - - - - 17 5 6 4 2 0.1 - - - - 1.0 0.1 0.1 0.1 0.1 100.0 - - - - 100.0 29.4 35.3 23.5 11.8 100 - - - - 1173 73 176 94 79 OLD GOLD LIGHTS KINGS 14 - - - - 14 4 4 5 1 0.1 - - - - 0.8 0.0 0.1 0.1 0.0 100.0 - - - - 100.0 28.6 28.6 35.7 7.1 100 - - - - 1173 71 143 143 48 szECCaOoZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GFN./ SURVEY SOURCE SMOK PHILIP ERS MORRIS REY AMER & LORRI LIG STORE BW/ LM/ PM/ NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. RJR/ <---------------------- > GEN. WINONA CA DDC MRS OLD GOLD LIGHTS 100'S 3 - - - - 3 3 0.0 - - - - 0_2 0.0 100.0 - - - - 100.0 100.0 100 - - - - 1173 249 TOTAL PALL MALL 575 - - 575 231 132 139 73 2.9 - - 42.3 2.9 3.3 2.8 2.4 100.0 - - 100.0 40.2 23.0 24.2 12.7 100 - - 1474 100 115 97 85 PALL MALL NON-FILTER 384 - - 384 153 83 98 50 1.9 - - 28.3 1.9 2.1 2.0 1.7 100.0 - - 100.0 39.8 21.6 25.5 13.0 100 - - 1474 99 108 102 87 PALL MALL RED KINGS 3 - - 3 2 1 25'S 0.0 - - 0.2 0.0 0.0 100_0 - - 100_0 66.7 33.3 100 - - 1474 333 134 PALL MALL FILTER KINGS 79 - - 79 27 27 19 6 0.4 - - 5.8 0.3 0.7 0.4 0.2 100.0 - - 100.0 34.2 34.2 24.1 7.6 100 - - 1474 85 171 96 51 PALL MALL 100'S 80 - - 80 34 15 18 13 REGULAR 0.4 - - 5.9 0.4 0.4 0.4 0.4 100.0 - - 100.0 42.5 18.8 22.5 16.3 100 - - 1474 106 94 90 109 PALL MALL 100'S 9 - - 9 5 1 1 2 MENTHOL 0.0 - - 0.7 0.1 0.0 0.0 0.1 100.0 - - 100.0 55.6 11.1 11.1 22.2 100 - - 1474 139 55 45 149 PALL MALL 1 - - 1 1 EXTRA MILDS KINGS 0.0 - - 0.1 0.0 100.0 - - 100.0 100.0 100 - - 1474 249 9zCE.%Q6tOZ •
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I S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY' AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ PM/ GEN. GEN. GEN. SURVEY SOURCE RJR/ <---------------------- > GEN. WINONA CA DDC MRS PALL MALL 17 - - 17 10 4 1 2 LIGHTS 100'S REGULAR 0.1 - - 1.3 0.1 0.1 0.0 0.1 100.0 - - 100.0 58.8 23.5 5.9 11.8 100 - - 1474 147 117 24 79 PALL MALL 2 - - 2 I - 1 LIGHTS 100'S MENTHOL 0.0 - - 0.1 0.0 - 0.0 100.0 - - 100.0 50.0 - 50.0 100 - - 1474 125 - 200 PALL MALL NON-FILTER 387 - - 387 - - - - - - - - 153 85 99 50 1.9 - - 28.5 - - - - - - - - 1.9 2.1 2.0 1.7 100.0 - - 100.0 - - - - - - - - 39.5 22.0 25.6 12.9 100 - - 1474 - - - - - - - - 99 110 102 87 PALL MALL FILTER 188 - - 188 - - - - - - - - 78 47 40 23 0.9 - - 13.8 - - - - - - - - 1.0 1.2 0.8 0.8 100.0 - - 100.0 - - - - - - - - 41.5 25.0 21.3 12.2 100 - - 1474 - - - - - - - - 103 125 85 82 PALL MALL KINGS 80 - - 80 - - - - - - - - 28 27 19 6 0.4 - - 5.9 - - - - - - - - 0.3 0.7 0.4 0.2 100.0 - - 100.0 - - - - - - - - 35.0 33.8 23.8 7.5 100 - - 1474 - - - - - - - - 87 169 95 50 PALL MALL 100'S 108 - - 108 - - - - - - - - 50 20 21 17 0.5 - - 7.9 - - - - - - - - 0.6 0.5 0.4 0.6 100.0 - - 100.0 - - - - - - - - 46.3 18.5 19.4 15.7 100 - - 1474 - - - - - - - - 115 92 78 106 TOTAL PARLIAMENT 175 175 - - - - - - - - 175 - 66 34 49 26 0.9 2.2 - - - - - - - - 2.2 - 0.8 0.8 1.0 0.9 100.0 100.0 - - - - - - - - 100.0 - 37.7 19.4 28.0 14.9 100 253 - - - - - - - - 253 - 94 97 112 100 PARLIAMENT 30 30 - - - - - - - - 30 - 7 5 11 7 LIGHTS KINGS 0.1 0.4 - - - - - - - - 0.4 - 0.1 0.1 0.2 0.2 IN THE SOFT PACK 100.0 100.0 - - - - - - - - 100.0 - 23.3 16.7 36.7 23.3 100 253 - - - - - - - - 253 - 58 83 147 156 ZZCCQ06tOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN_ LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. WINONA CA DDC MRS PARLIAMENT 68 68 - - - - - - - - 68 - 27 14 19 8 LIGHTS KINGS 0.3 0.9 - - - - - - - - 0.9 - 0.3 0.3 0.4 0.3 IN THE BOX 100.0 100.0 - - - - - - - - 100.0 - 39.7 20.6 27.9 11.8 100 253 - - - - - - - - 253 - 99 103 112 79 PARLIAMENT 77 77 - - - - - - - - 77 - 32 15 19 11 LIGHTS 100'S 0.4 1.0 - - - - - - - - 1.0 - 0.4 0.4 0.4 0.4 100.0 100.0 - - - - - - - - 100.0 - 41.6 19.5 24.7 14.3 100 253 - - - - - - - - 253 - 104 97 99 96 PARLIAMENT KINGS 98 98 - - - - - - - - 98 - 34 19 30 15 0.5 1.2 - - - - - - - - 1.2 - 0.4 0.5 0.6 0.5 100.0 100.0 - - - - - - - - 100.0 - 34.7 19.4 30.6 15.3 100 253 - - - - - - - - 253 - 87 97 123 103 TOTAL PHILIP MORRIS 20 20 - - - - - - - - 20 - 8 4 6 2 0.1 0_3 - - - - - - - - 0.3 - 0.1 0.1 0.1 0.1 100.0 100.0 - - - - - - - - 100.0 - 40.0 20.0 30.0 10.0 100 253 - - - - - - - - 253 - 100 100 120 67 PHILIP MORRIS 8 8 - - - - - - - - 8 - 3 3 1 1 REGULAR 0.0 0.1 - - - - - - - - 0.1 - 0.0 0.1 0.0 0.0 100.0 100.0 - - - - - - - - 100.0 - 37_5 37.5 12.5 12.5 100 253 - - - - - - - - 253 - 94 187 50 84 PHILIP MORRIS 9 9 - - - - - - - - 9 - 4 1 3 1 COMMANDER 0.0 0.1 - - - - - - - - 0_1 - 0.0 0.0 0.1 0.0 100.0 100.0 - - - - - - - - 100.0 - 44.4 11.1 33.3 11.1 100 253 - - - - - - - - 253 - 111 55 134 75 PHILIP MORRIS 2 2 2 1 - 1 INTERNATIONAL 0.0 0_0 - 0.0 0.0 - 0.0 100'S REGULAR 100.0 100.0 100.0 50.0 - 50.0 100 253 253 125 - 200 PHILIP MORRIS 1 1 - 1 - 1 INTERNATIONAL 0.0 0.0 0.0 0.0 100'S MENTHOL 100_0 100.0 100.0 100.0 100 253 253 401 $ZEE9000Z 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS PHILIP MORRIS 20 20 - - - - - - - - 20 - 8 4 6 2 0.1 0_3 - - - - - - - - 0.3 - 0.1 0.1 0.1 0.1 100.0 100.0 - - - - - - - - 100.0 - 40.0 20.0 30.0 10.0 100 253 - - - - - - - - 253 - 100 100 120 67 TOTAL PLAYERS 29 29 - - - - - - - - 29 - 9 9 8 3 0.1 0.4 - - - - - - - - 0_4 - 0.1 0.2 0.2 0.1 100.0 100.0 - - - - - - - - 100.0 - 31.0 31.0 27.6 10.3 100 253 - - - - - - - 253 - 77 155 110 69 PLAYERS KINGS REGULAR 11 11 - - - - - - - - 11 - 4 3 3 1 0.1 0.1 - - - - - - - - 0.1 - 0.0 0.1 0.1 0.0 100.0 100.0 - - - - - - - - 100.0 - 36.4 27.3 27.3 9.1 100 253 - - - - - - - - 253 - 91 136 109 61 PLAYERS KINGS MENTHOL 6 6 - - - - - - - - 6 3 2 1 0.0 0.1 - - - - - - - - 0.1 0.0 0.0 0.0 100.0 100.0 - - - - - - - - 100.0 50.0 33.3 16.7 100 253 - - - - - - - - 253 125 166 67 PLAYERS 100'S REGULAR 9 9 - - - - - - - - 9 2 3 3 1 0.0 0.1 - - - - - - - 0.1 0.0 0.1 0.1 0.0 100.0 100.0 - - - - - - - - 100.0 22_2 33.3 33.3 11.1 100 253 - - - - - - - - 253 55 166 134 75 PLAYERS 100'S MENTHOL 3 3 - - - - - - - - 3 1 1 1 0.0 0.0 - - - - - - - - 0.0 0.0 0.0 0.0 100.0 100_0 - - - - - - - - 100.0 33.3 33.3 33.3 100 253 - - - - - - - - 253 166 134 224 PLAYERS KINGS 17 17 - - - - - - - - 17 7 5 4 1 0.1 0.2 - - - - - - - - 0.2 0.1 0.1 0.1 0.0 100.0 100.0 - - - - - - - - 100.0 41.2 29.4 23.5 5.9 100 253 - - - - - - - 253 103 147 94 39 PLAYERS 100'S 12 12 - 12 - 2 4 4 2 0.1 0.2 - 0.2 - 0.0 0.1 0.1 0.1 100.0 100.0 - 100.0 - 16.7 33.3 33.3 16.7 100 253 - 253 - 42 166 134 112 VCV.106t7i1z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <-------------------------------------------------------------- > TOTAL R.J. BROWN GEN_/ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS PLAYERS NON-MENTHOL 20 20 - - - - - - - - 20 - 6 6 6 2 0_1 0.3 - - - - - - - - 0.3 - 0.1 0_1 0.1 0.1 100_0 100.0 - - - - - - - - 100.0 - 30.0 30_0 30.0 10.0 100 253 - - - - - - - - 253 - 75 150 120 67 PLAYERS MENTHOL 9 9 - - - - - - - - 9 - 3 3 2 1 0.0 0.1 - - - - - - - - 0.1 - 0.0 0.1 0.0 0_0 100.0 100.0 - - - - - - - - 100.0 - 33.3 33.3 22.2 11.1 100 253 - - - - - - - - 253 - 83 166 89 75 TOTAL PLAYERS 54 54 - - - - - - - - 54 - 24 10 13 7 LIGHTS 25'S 0.3 0.7 - - - - - - - - 0.7 - 0.3 0.2 0.3 0.2 100.0 100.0 - - - - - - - - 100.0 - 44.4 18.5 24.1 13.0 100 253 - - - - - - - - 253 - 111 92 96 87 PLAYERS LIGHTS 25'S 13 13 - - - - - - - - 13 - 4 3 5 1 KINGS REGULAR 0.1 0.2 - - - - - - - - 0.2 - 0.0 0.1 0.1 0.0 100.0 100.0 - - - - - - - - 100.0 - 30.8 23.1 38.5 7.7 100 253 - - - - - - - - 253 - 77 115 154 52 PLAYERS LIGHTS 25'S 7 7 - - - - - - - - 7 - 5 1 1 KINGS MENTHOL 0_0 0.1 - - - - - - - - 0.1 - 0.1 0.0 0.0 100.0 100.0 - - - - - - - - 100.0 - 71.4 14.3 14.3 100 253 - - - - - - - - 253 - 178 71 57 PLAYERS LIGHTS 25'S 24 24 - - - - - - - - 24 - 10 5 4 5 100'S REGULAR 0.1 0.3 - - - - - - - - 0.3 - 0.1 0.1 0.1 0.2 100.0 100.0 - - - - - - - - 100.0 - 41.7 20.8 16.7 20.8 100 253 - - - - - - - - 253 - 104 104 67 140 PLAYERS LIGHTS 25'S 10 10 - - - - - - - - 10 - 5 1 3 1 100'S MENTHOL 0.0 0.1 - - - - - - - - 0.1 - 0_1 0.0 0.1 0.0 100.0 100.0 - - - - - - - - 100.0 - 50.0 10.0 30.0 10.0 100 253 - - - - - - - - 253 - 125 50 120 67 PLAYERS LIGHTS 25'S 20 20 - - - - - - - - 20 9 4 6 1 KINGS 0.1 0.3 - - - - - - - - 0.3 0.1 0.1 0.1 0.0 100_0 100.0 - - - - - - - - 100.0 45.0 20.0 30.0 5.0 100 253 - - - - - - - - 253 112 100 120 34 OCCESOOOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND SURVEY SOURCE BW/ LM/ PM/ RJR/ <---------------------- > GEN_ GEN. GEN. GEN. WINONA CA DOC MRS PLAYERS LIGHTS 25'S 34 34 - - - - - - - - 34 - 15 6 7 6 100'S 0.2 0.4 - - - - - - - - 0.4 - 0.2 0.1 0.1 0.2 100.0 100.0 - - - - - - - - 100.0 - 44.1 17.6 20.6 17.6 100 253 - - - - - - - - 253 - 110 88 82 118 PLAYERS LIGHTS 25'S 37 37 - - - - - - - - 37 - 14 8 9 6 NON-MENTHOL 0.2 0.5 - - - - - - - - 0.5 - 0.2 0.2 0_2 0.2 100.0 100.0 - - - - - - - - 100.0 - 37.8 21.6 24_3 16.2 100 253 - - - - - - - - 253 - 94 108 97 109 PLAYERS LIGHTS 25'S 17 17 - - - - - - - - 17 - 10 2 4 1 MENTHOL 0.1 0.2 - - - - - - - - 0.2 - 0.1 0.0 0.1 0_0 100.0 100.0 - - - - - - - - 100.0 - 58.8 11.8 23.5 5.9 100 253 - - - - - - - - 253 - 147 59 94 39 TOTAL RALEIGH 175 - - - 175 - - - 175 - - - 77 29 43 26 0.9 - - - 10.7 - - - 9.7 - - - 1.0 0.7 0.9 0.9 100.0 - - - 100.0 - - - 100.0 - - - 44.0 16.6 24.6 14.9 100 - - - 1220 - - - 1111 - - - 110 83 98 100 RALEIGH NON-FILTER 14 - - - 14 - - - 14 - - - 7 2 3 2 0.1 - - - 0.9 - - - 0.8 - - - 0.1 0.0 0.1 0.1 100.0 - - - 100.0 - - - 100.0 - - - 50.0 14.3 21.4 14.3 100 - - - 1220 - - - 1111 - - - 125 71 86 96 RALEIGH FILTER KINGS 69 - - - 69 - - - 69 - - - 26 14 19 10 0.3 - - - 4.2 - - - 3.8 - - - 0.3 0.3 0.4 0.3 100.0 - - - 100.0 - - - 100.0 - - - 37.7 20.3 27.5 14.5 100 - - - 1220 - - - 1111 - - - 94 101 110 97 RALEIGH 100'S 46 - - - 46 - - - 46 - - - 23 6 10 7 0.2 - - - 2.8 - - - 2,6 - - - 0.3 0.1 0.2 0.2 100.0 - - - 100.0 - - - 100.0 - - - 50.0 13.0 21.7 15.2 100 - - - 1220 - - - 1111 - - - 125 65 87 102 RALEIGH LIGHTS KINGS 21 - - - 21 - - - 21 - - - 9 3 5 4 0.1 - - - 1.3 - - - 1.2 - - - 0.1 0.1 0.1 0_1 100_0 - - - 100.0 - - - 100.0 - - - 42.9 14.3 23.8 19_0 100 - - 1220 - - - 1111 - - - 107 71 95 128 TECE9Q00Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.s1. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN.•WINONA CA DOC MRS RALEIGH LIGHTS 100'S 25 - - - 25 - - - 25 12 4 6 3 0.1 - - - 1.5 - - - 1.4 0.1 0.1 0.1 0.1 100.0 - - - 100.0 - - - 100.0 48.0 16.0 24.0 12.0 100 - - - 1220 - - - 1111 120 80 96 80 RALEIGH FILTER 161 - - - 161 - 161 - - - 70 27 40 24 0.8 - - - 9.8 - 8.9 - - - 0.9 0.7 0.8 0.8 100.0 - - - 100.0 - 100.0 - - - 43.5 16.8 24.8 14.9 100 - - - 1220 - 1111 - - - 108 84 100 100 TOTAL RICHLAND 82 - - - 82 - 82 - - - 36 19 17 10 0.4 - - - 5.0 - 4.6 - - - 0.4 0.5 0.3 0.3 100.0 - - - 100.0 100.0 - - - 43.9 23.2 20.7 12.2 100 - - - 1220 1111 - - - 109 116 83 82 RICHLAND KINGS REGULAR 35 - - - 35 - 35 - - - 11 11 7 6 0.2 - - - 2.1 - 1.9 - - - 0.1 0.3 0.1 0.2 100.0 - - - 100.0 - 100.0 - - - 31.4 31.4 20.0 17.1 100 - - - 1220 - 1111 - - - 78 157 80 115 RICHLAND KINGS MENTHOL 15 - - - 15 - 15 - - - 9 3 1 2 0.1 - - - 0.9 - 0.8 - - - 0.1 0.1 0.0 0.1 100.0 - - - 100.0 - 100.0 - - - 60.0 20.0 6.7 13.3 100 - - - 1220 - 1111 - - - 150 100 27 89 RICHLAND 100'S 15 - - - 15 15 - - - 7 2 5 1 0.1 - - - 0.9 0.8 - - - 0.1 0.0 0.1 0.0 100,0 - - - 100.0 100.0 - - - 46.7 13.3 33.3 6.7 100 - - - 1220 1111 - - - 116 67 134 45 RICHLAND LIGHTS KINGS 5 - - - 5 - - - 5 3 - 1 1 0.0 - - - 0.3 - - - 0.3 0.0 - 0.0 0.0 100.0 - - - 100.0 - - - 100.0 60.0 - 20.0 20.0 100 - - - 1220 - - - 1111 150 - 80 134 RICHLAND LIGHTS 100'S 12 - - - 12 - - - 12 6 3 3 0.1 - - - 0.7 - - - 0.7 0.1 0.1 0.1 100.0 - - - 100.0 - - - 100.0 50.0 25.0 25.0 100 - - - 1220 - - - 1111 125 125 100 ZfMLGY7VQ V QGw 0 0
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. • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN_/ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. PM/ RJR/ <---------------------- > GEN. GEN. WINONA CA DDC MRS RICHLAND 100'S 27 - - - 27 - 27 - - - 13 5 8 1 0.1 - - - 1.6 - 1.5 - - - 0.2 0.1 0.2 0.0 100.0 - - - 100.0 - 100.0 - - - 48.1 18.5 29.6 , 3.7 100 - - - 1220 - 1111 - - - 120 92 119 25 TOTAL RITZ 26 - 26 - 26 12 8 3 3 0_1 - 0.4 - 0.4 0.1 0.2 0.1 0.1 100_0 - 100.0 - 100_0 46.2 30.8 11.5 11.5 100 - 310 - 310 115 154 46 77 RITZ 100'S REGULAR 15 - 15 15 7 5 2 1 0.1 - 0.2 0.2 0.1 0.1 0.0 0.0 100_0 -, 100.0 100.0 46.7 33.3 13.3 6.7 100 - 310 310 116 166 53 45 RITZ 100'S MENTHOL 11 - 11 11 5 3 1 2 0_1 - 0.2 0.2 0.1 0.1 0.0 0.1 100.0 - 100.0 100.0 46.5 27.3 9.1 18.2 100 - 310 310 113 136 36 122 TOTAL SALEM 1761 - 1761 - 1761 722 343 423 273 8.8 - 27.3 - 27.3 9.0 8.6 8.5 9.1 100.0 = 100.0 - 100.0 41.0 19.5 24.0 15.5 100 - 310 - 310 102 97 96 104 SALEM KINGS 331 - 331 - 331 140 67 68 56 IN THE SOFT PACK 1.7 - 5.1 - 5.1 1.7 1_7 1.4 1_9 100.0 - 100.0 - 100.0 42.3 20.2 20.5 16.9 100 - 310 - 310 105 101 82 113 SALEM KINGS 4 - 4 - - - - - - - - 4 1 2 1 IN THE BOX 0.0 - 0.1 - - - - - - - 0.1 0.0 0.0 0_0 100.0 - 100.0 - - - - - - - - 100.0 25.0 50.0 25.0 100 - 310 - - - - - - - - 310 125 200 168 SALEM 100'S 328 - 328 - - - - - - - - 328 124 62 97 45 1_6 - 5.1 - - - - - - - - 5.1 1.5 1.5 1.9 1.5 100.0 - 100.0 - - - - - - - - 100.0 37.8 18.9 29.6 13.7 100 - 310 - - - - - - - - 310 94 94 118 92 eEeE9a6W
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS SALEM LIGHTS KINGS 374 - 374 - - - - - - - - 374 164 79 83 48 1.9 - 5.8 - - - - - - - - 5.8 2.0 2.0 1.7 1.6 100.0 - 100.0 - - - - - - - - 100.0 43.9 21.1 22.2 12.8 100 - 310 - - - - - - - - 310 109 105 89 86 SALEM LIGHTS 100'S 446 - 446 - - - - - - - - 446 180 83 103 80 2.2 - 6.9 - - - - - - - - 6.9 2.2 2.1 2.1 2.7 100.0 - 100.0 - - - - - - - - 100.0 40_4 18.6 23.1 17.9 100 - 310 - - - - - - - - 310 101 93 93 120 SALEM SLIM 105 - 105 - - - - - - - - 105 40 18 26 21 LIGHTS 100'S 0.5 - 1.6 - - - - - - - - 1.8 0.5 0.4 0.5 0.7 100.0 - 100.0 - - - - - - - - 100.0 38.1 17.1 24.8 20.0 100 - 310 - - - - - - - - 310 95 86 99 134 SALEM ULTRA KINGS 52 - 52 - - - - - - - - 52 22 11 15 4 0.3 - 0.8 - - - - - - - - 0.8 0.3 0.3 0.3 0.1 100.0 - 100.0 - - - - - - - - 100.0 42.3 21.2 28.8 7.7 100 - 310 - - - - - - - - 310 106 106 116 52 SALEM ULTRA 100'S 121 - 121 - - - - - - - - 121 52 22 29 18 0.6 - 1.9 - - - - - - - - 1.9 0.6 0.5 0.6 0.6 100.0 - 100.0 - - - - - - - - 100.0 43.0 18.2 24.0 14.9 100 - 310 - - - - - - - - 310 107 91 96 100 SALEM FULL FLAVOR 663 - 663 - - - - - - - - 663 264 130 167 102 3.3 - 10.3 - - - - - - - - 10.3 3.3 3.2 3.3 3.4 100.0 - 100.0 - - - - - - - - 100.0 39.8 19_6 25.2 15.4 100 - 310 - - - - - - - - 310 99 98 101 103 SALEM FULL FLAVOR 335 - 335 - - - - - - - - 335 140 68 70 57 KINGS 1.7 - 5.2 - - - - - - - - 5.2 1.7 1.7 1.4 1.9 100.0 - 100.0 - - - - - - - - 100.0 41.8 20.3 20.9 17.0 100 - 310 - - - - - - - - 310 104 101 84 114 SALEM LIGHTS 925 - 925 - - - - - - - - 925 384 180 212 149 4.6 - 14.3 - - - - - - - - 14.3 4.8 4.5 4.2 5.0 100.0 - 100.0 - - - - - - - - 100.0 41.5 19.5 22.9 16.1 100 - 310 - - - - - - - - 310 104 97 92 108 *Ccega6 t oz ~ i 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS SALEM ULTRA 173 - 173 - - - - - - - - 173 74 33 44 22 0.9 - 2.7 - - - - - - - - 2.7 0.9 0.8 0.9 0.7 100.0 - 100.0 - - - - - - - - 100.0 42.8 19.1 25.4 12.7 100 - 310 - - - - - - - - 310 107 95 102 85 SALEM KINGS 761 - 761 - - - - - - - - 761 326 158 168 109 3.8 - 11.8 - - - - - - - - 11.8 4.1 3.9 3.4 3.6 100.0 - 100.0 - - - - - - - - 100.0 42.8 20.8 22.1 14.3 100 - 310 - - - - - - - - 310 107 104 88 96 SALEM 100'S 1000 - 1000 - 1000 396 185 255 164 5.0 - 15.5 - 15.5 4.9 4.6 5.1 5.5 100.0 - 100.0 - 100_0 39.6 18.5 25_5 16.4 100 - 310 - 310 99 92 102 110 TOTAL SARATOGA 120'S 59 59 - 59 21 14 18 6 0.3 0.7 - 0.7 0.3 0.3 0.4 0.2 100.0 100.0 - 100.0 35.6 23.7 30.5 10.2 100 253 - 253 89 118 122 68 SARATOGA 120'S REGULAR 47 47 - - - - - - - - 47 15 10 17 5 0.2 0.6 - - - - - - - - 0.6 0.2 0.2 0.3 0.2 100.0 100.0 - - - - - - - - 100.0 31.9 21.3 36.2 10.6 100 253 - - - - - - - - 253 80 106 145 71 SARATOGA 120'S MENTHOL 12 12 - - - - - - - - 12 6 4 1 1 0.1 0.2 - - - - - - - - 0,2 0.1 0.1 0.0 0.0 100.0 100.0 - - - - - - - - 100.0 50.0 33.3 8.3 8.3 100 253 - - - - - - - - 253 125 166 33 56 TOTAL SATIN 28 - - - - 28 14 5 5 4 0.1 - - - - 1.6 0.2 0.1 0_1 0.1 100.0 - - - - 100.0 50.0 17.9 17_9 14.3 100 - - - - 1173 125 89 72 96 SATIN REGULAR 14 - - - - 14 9 1 3 1 0.1 - - - - 0.8 0.1 0.0 0.1 0.0 100.0 - - - - 100.0 64.3 7.1 21.4 7.1 100 - - - - 1173 160 36 86 48 Sl.GeG.90G!'IT4Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP ERS MORRIS REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DOC MRS SATIN MENTHOL 14 - - - - 14 5 4 2 3 0. 1 - - - - 0.8 0.1 0.1 0.0 0.1 100.0 - - - - 100.0 35.7 28.6 14.3 21.4 100 - - - - 1173 89 143 57 144 TOTAL SILVA THINS 12 - - 12 - - - - - - - - 4 3 3 2 0.1 - - 0.9 - - - - - - - - 0.0 0.1 0.1 0.1 100.0 - - 100.0 - - - - - - - - 33.3 25.0 25.0 16.7 100 - - 1474 - - - - - - - - 83 125 100 112 SILVA THINS REGULAR 11 - - 11 4 3 2 2 0.1 - - 0.8 0.0 0.1 0.0 0.1 100.0 - - 100.0 36.4 27.3 18.2 18.2 100 - - 1474 91 136 73 122 SILVA THINS MENTHOL 1 - - 1 - 1 0.0 - - 0.1 0.0 100.0 - - 100.0 100.0 100 - - 1474 401 9E£C9Q6t0Z 0
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• • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS fCAN WILLM. LARD GETT BRAND BW/ GEN. GEN. LM/ SURVEY SOURCE PM/ RJR/ < ---------------------- > GEN. GEN. WINONA CA DDC MRS N = 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL STORE BRAND/ 400 - 400 160 216 20 4 164 81 95 60 GENERIC 2.0 - 100.0 8.9 41.4 0.3 0.1 2.0 2.0 1.9 2.0 100.0 - 100.0 40.0 54.0 5.0 1.0 41.0 20.3 23.8 15.0 100 - 5007 445 2072 13 3 102 101 95 101 STORE BRAND/GENERIC 55 - 55 19 33 3 19 13 13 10 KINGS FULL FLAVOR 0.3 - 13.8 1.1 6.3 0.0 0.2 0.3 0.3 0.3 REGULAR 100.0 - 100.0 34.5 60.0 5.5 34.5 23.6 23.6 18.2 100 - 5007 384 2302 14 86 118 95 '122 STORE BRAND/GENERIC 16 16 7 9 8 4 3 1 KINGS FULL FLAVOR 0.1 4.0 0.4 1.7 0.1 0.1 0.1 0.0 MENTHOL 100.0 100.0 43.8 56.3 50.0 25.0 18.8 6.3 100 ~5007 486 2158 125 125 75 42 STORE BRAND/GENERIC 39 - 39 19 18 2 19 7 10 3 100'S FULL FLAVOR 0.2 - 9.8 1.1 3.4 0.0 0.2 0.2 0.2 0.1 REGULAR 100.0 - 100.0 48.7 46:2 5.1 48.7 17.9 25.6 7.7 100 - 5007 541 1771 13 122 90 103 52 STORE BRAND/GENERIC 20 - 20 5 13 1 1 5 9 2 4 100'S FULL FLAVOR 0.1 - 5.0 0.3 2.5 0.0 0.0 0.1 0.2 0.0 0.1 MENTHOL 100.0 100.0 25.0 65.0 5.0 5.0 25.0 45.0 10.0 20.0 100 5007 278 2494 13 16 62 225 40 134 STORE BRAND/GENERIC 49 - 49 19 26 4 19 12 11 7 KINGS LIGHTS REGULAR 0.2 - 12.3 1.1 5.0 0.1 0.2 0.3 0.2 0.2 100.0 - 100.0 38.8 53.1 8.2 38.8 24.5 22.4 14.3 100 - 5007 431 2036 21 97 122 90 96 STORE BRAND/GENERIC 18 - 18 10 7 1 10 6 1 1 KINGS LIGHTS MENTHOL 0.1 - 4.5 0.6 1.3 0.0 0.1 0.1 0.0 0.0 100.0 - 100.0 55.6 38.9 5.6 55.6 33.3 5.6 5.6 100 - 5007 617 1492 14 139 166 22 37 STORE BRAND/GENERIC 65 - 65 27 32 6 29 10 14 12 100'S LIGHTS REGULAR 0.3 - 16.3 1.5 6.1 0.1 0.4 0.2 0.3 0.4 100.0 - 100.0 41.5 49.2 9.2 44.6 15.4 21.5 18.5 100 - 5007 462 1889 23 111 77 86 124 LECES06toz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <-------------------------- -------------- -------- ------ ------ --- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LOR ERS MORRIS NOLDS ICAN WILLM. LA RI LIG STORE RD GETT BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN. WINONA CA DDC MRS STORE BRAND/GENERIC 35 - 35 16 17 1 1 16 5 10 4 100'S LIGHTS MENTHOL 0.2 - 8.8 0.9 3.3 0.0 0.0 0.2 0.1 0.2 0.1 100.0 - 100.0 45.7 48.6 2.9 2_9 45.7 14.3 28.6 11.4 100 - 5007 508 1864 7 9 114 71 114 77 STORE BRAND/GENERIC 29 - 29 12 17 - - 12 5 10 2 ULTRA LIGHTS 0.1 - 7.3 0.7 3.3 - - 0.1 0.1 0.2 0.1 KINGS REGULAR 100.0 - 100.0 41.4 58.6 - - 41.4 17.2 34.5' 6.9 100 - 5007 460 2249 - - 103 86 138 46 STORE BRAND/GENERIC 7 7 2 5 - - 2 - 1 4 ULTRA LIGHTS 0.0 1.8 0.1 1.0 - - 0.0 - 0.0 0.1 KINGS MENTHOL 100.0 100.0 28.6 71.4 - - 28.6 - 14.3 57.1 100 5007 318 2741 - - 71 - 57 383 STORE BRAND/GENERIC 57 - 57 22 32 1 2 23 9 16 9 ULTRA LIGHTS 0.3 - 14.3 1.2 6.1 0.0 0.0 0.3 0.2 0.3 0.3 100'S REGULAR 100.0 - 100.0 38.6 56.1 1.8 3.5 40.4 15.8 28.1 15.8 100 - 5007 429 2154 4 11 101 79 112 106 STORE BRAND/GENERIC 9 9 2 6 1 - 2 1 4 2 ULTRA LIGHTS 0.0 2.3 0.1 1.1 0.0 - 0.0 0.0 0.1 0.1 100'S MENTHOL 100.0 100.0 22.2 66.7 11.1 - 22.2 11.1 44.4 22.2 100 5007 247 2558 28 - 55 55 178 149 STORE BRAND/GENERIC 1 - 1 - 1 *(UTL)* 100'S MENTHOL 0.0 0.3 - 0.2 - 0.0 100.0 100.0 - 100.0 - 100.0 100 5007 - 3837 - 671 STORE BRAND/GENERIC 130 - 130 50 73 6 1 51 33 28 18 FULL FLAVOR 0.6 - 32.5 2.8 14.0 0.1 0.0 0.6 0.8 0.6 0.6 100.0 - 100.0 38.5 56.2 4.6 0.8 39.2 25.4 21.5 13.8 100 - 5007 427 21~5 12 2 98 127 86 93 STORE BRAND/GENERIC 167 - 167 72 82 12 1 74 33 36 24 LIGHTS -0_8 - 41.8 4.0 15.7 0.2 0.0 0.9 0.8 0.7 0.8 100.0 - 100.0 43.1 49.1 7.2 0.6 44.3 19.8 21.6 14.4 100 - 5007 479 1884 18 2 111 99 86 96 $CEC~.004Z 0 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS STORE BRAND/GENERIC 102 - - - - - - 102 38 60 2 2 39 15 31 17 ULTRA LIGHTS 0.5 - - - - - - 25.5 2.1 11.5 0.0 0.0 0.5 0.4 0.6 0.6 100.0 - - - - - - 100.0 37.3 58.8 2.0 2.0 38.2 14.7 30.4 16.7 100 - - - - - - 5007 414 2257 5 6 95 73 122 112 STORE BRAND/GENERIC 174 - - - - - - 174 69 97 8 - 70 40 39 25 KINGS 0.9 - - - - - - 43.5 3.8 18.6 0.1 - 0.9 1.0 0.8 0.8 100.0 - - - - - - 100.0 39.7 55_7 4_6 - 40.2 23.0 22.4 14.4 100 - - - - - - 5007 441 2139 12 - 100 115 90 96 STORE BRAND/GENERIC 226 - - - - - - 226 91 119 12 4 94 41 56 35 100'S 1.1 - - - - - - 56.5 5.0 22.8 0.2 0.1 1.2 1,0 1.1 1.2 100.0 - - - - - - 100.0 40.3 52.7 5.3 1.8 41.6 18.1 24.8 15.5 10`0 - - - - - - 5007 448 2020 13 5 104 91 99 104 STORE BRAND/GENERIC 294 - - - - - - 294 118 158 16 2 121 56 74 43 NON-MENTHOL 1.5 - - - - - - 73.5 6.5 30.3 0,2 0.0 1.5 1.4 1_5 1.4 100.0 - - - - - - 100.0 40.1 53.7 5_4 0.7 41.2 19.0 25.2 14.6 100 - - - - - - 5007 446 2062 14 2 103 95 101 98 STORE BRAND/GENERIC 106 - - - - - - 106 42 58 4 2 43 25 21 17 MENTHOL 0.5 - - - - - - 26.5 2,3 11.1 0.1 0.0 0.5 0.6 0.4 0.6 100-0 - - - - - - 100.0 39.6 54.7 3.8 1.9 40.6 23.6 19.8 16.0 100 - - - - - - 5007 440 2099 10 6 101 118 79 108 TOTAL TALL 120'S 7 - - 7 - - - - - - - - 1 4 2 - 0.0 - - 0.5 - - - - - - - - 0.0 0.1 0.0 - 100.0 - - 100.0 - - - - - - - - 14.3 57.1 28.6 - 100 - - 1474 - - - - - - - - 36 285 114 - TALL 120'S REGULAR 6 - - 6 1 4 1 0.0 - - 0.4 0.0 0.1 0.0 100.0 - - 100.0 16.7 66.7 16.7 100 - - 1474 42 333 67 TALL 120'S MENTHOL 1 - - 1 - 1 0.0 - - 0.1 0.0 100.0 - - 100.0 100.0 100 - - 1474 401 6EC£546V0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM_ LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS TOTAL TAREYTON 179 - - 179 65 39 50 25 0_9 - - 13.2 0.8 1.0 1.0 0.8 100.0 - - 100.0 36.3 21.8 27.9 14.0 100 - - 1474 91 109 112 94 TAREYTON KINGS REGULAR 66 - - 66 23 17 11 15 0.3 - - 4.9 0.3 0.4 0.2 0.5 100.0 - - 100.0 34.8 25.8 16.7 22.7 100 - - 1474 87 129 67 152 TAREYTON 100'S 89 - - 89 - - 31 16 33 9 0.4 - - 6.5 0.4 0.4 0.7 0.3 100.0 - - 100.0 34.8 18.0 37.1 10.1 100 - - 1474 87 90 149 68 TAREYTON LIGHTS 100'S 14 - - 14 8 3 2 1 0.1 - - 1.0 0.1 0.1 0.0 0.0 100.0 - - 100.0 57.1 21.4 14.3 7.1 100 - - 1474 143 107 57 48 TAREYTON LIGHTS KINGS 10 - - 10 3 3 4 0.0 - - 0.7 0.0 0.1 0.1 100.0 - - 100.0 30.0 30.0 40.0 100 - - 1474 75 150 160 TOTAL TRIUMPH 18 - - - - 18 15 1 2 0.1 - - - - 1.1 0.2 0.0 0_0 100.0 - - - - 100.0 83.3 5.6 11.1 100 - - - - 1173 208 28 45 TRIUMPH KINGS REGULAR 9 - - - - 9 7 - 2 0.0 - - - - 0.5 0.1 - 0.0 100.0 - - - - 100.0 77.8 - 22.2 100 - - - - 1173 194 - 89 TRIUMPH KINGS MENTHOL 3 - - - - 3 2 1 0.0 - - - - 0.2 0.0 0.0 100.0 - - - - 100.0 66.7 33.3 100 - - - - 1173 166 166 Q'}r CE90rtS'AI Q z 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN_ GEN. GEN. GEN. WINONA CA DDC MRS TRIUMPH 100'S REGULAR 4 - - - - 4 - - - - - - 4 0.0 - - - - 0.2 - - - - - - 0.0 100.0 - - - - 100.0 - - - - - - 100.0 100 - - - - 1173 - - - - - - 249 TRIUMPH 100'S MENTHOL 2 - - - - 2 - - - - - - 2 0.0 - - - - 0.1 - - - - - - 0.0 100.0 - - - - 100.0 - - - - - - 100.0 100 - - - - 1173 - - - - - - 249 TOTAL TRUE 209 - - - - 209 - - - - - - 90 40 61 18 1.0 - - - - 12.2 - - - - - - 1.1 1.0 1.2 0.6 100.0 - - - - 100.0 - - - - - - 43.1 19.1 29.2 8.6 100 - . - - - 1173 - - - - - - 107 96 117 58 TRUE GOLD 100' S 2 - - - - 2 - - - - - - - - - 2 IN THE SOFT PACK 0.0 - - - 0.1 - - - - - - - - - 0.1 100_0 - - - - 100.0 - - - - - - - - - 100.0 100 - - - - 1173 - - - - - - - - - 671 TRUE 1O0'S REGULAR 55 - - - - 55 - - - - - - 25 11 17 2 0.3 - - - - 3.2 - - - - - - 0.3 0.3 0.3 0.1 100.0 - - - - 100.0 - - - - - - 45.5 20.0 30.9 3.6 100 - - - - 1173 - - - - - - 113 100 124 24 TRUE 1O0'S MENTHOL 32 - - - - 32 - - - - - - 11 4 12 5 0.2 - - - - 1.9 - - - - - - 0.1 0.1 0.2 0.2 100.0 - - 100.0 - - - - - - 34.4 12.5 37.5 15.6 100 - - - - 1173 - - - - - - 86 62 150 105 TRUE KINGS REGULAR 80 - - - - 80 - - - - - - 39 15 20 6 (TRUE BLUE) 0.4 - - - - 4.7 - - - - - - 0.5 0.4 0.4 0.2 100.0 - - - - 100.0 - - - - - - 48.8 18.8 25.0 7.5 100 - - - - 1173 - - - - - - 122 94 100 50 TRUE KINGS MENTHOL 40 - - - - 40 - - - - - - 15 10 12 3 (TRUE GREEN) 0.2 - - - - 2.3 - - - - - - 0.2 0.2 0.2 0.1 100.0 - - - - 100.0 - - - - - - 37.5 25.0 30.0 7.5 100 - - - - 1173 - - - - - - 94 125 120 50 J"CsgQ6t0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND 8W/ LM/ GEN. GEN. SURVEY SOURCE PM/ RJR/ <---------------------- > GEN. GEN. WINONA CA DDC MRS TRUE KINGS 120 - 120 - - - - - - 54 25 32 9 0.6 - 7-0 - - - - - - 0.7 0.6 0.6 0.3 100.0 - 100_0 - - - - - - 45.0 20.8 26.7 7.5 100 - 1173 - - - - - - 112 104 107 50 TRUE KINGS NON-MENTHOL 80 - - - - 80 39 15 20 6 0.4 - - - - 4.7 0.5 0.4 0.4 0.2 100.0 - - - - 100.0 48.8 18.8 25.0 7.5 100 - - - - 1173 122 94 100 50 TRUE 100'S 89 - - - - 89 36 15 29 9 0.4 - - - - 5.2 0.4 0.4 0.6 0.3 100.0 - - - - 100.0 40.4 16.9 32.6 10.1 100 - - - - 1173 101 84 131 68 TRUE 100'S NON-MENTHOL 57 - - - - 57 25 11 17 4 0.3 - - - - 3.3 0.3 0.3 0.3 0.1 100.0 - - - - 100.0 43.9 19.3 29.8 7.0 100 - - - - 1173 109 96 119 47 TRUE NON-MENTHOL 137 - - - - 137 64 26 37 10 0.7 - - - - 8.0 0.8 0.6 0.7 0.3 100.0 - - - - 100.0 46.7 19.0 27.0 7.3 100 - - - - 1173 117 95 108 49 TRUE MENTHOL 72 - - - - 72 26 14 24 8 0.4 - - - - 4.2 0.3 0.3 0.5 0.3 100.0 - - - - 100.0 36.1 19.4 33.3 11.1 100 - - - - 1173 90 97 134 75 TOTAL VANTAGE 692 - 692 - 692 276 132 188 96 3.5 - 10.7 - 10.7 3.4 3.3 3.8 3.2 100.0 - 100.0 - 100.0 39.9 19.1 27.2 13.9 100 - 310 - 310 99 95 109 93 VANTAGE KINGS REGULAR 277 - 277 - 277 107 64 71 35 1.4 - 4.3 - 4.3 1.3 1.6 1.4 1.2 100.0 - 100.0 - 100.0 38.6 23.1 25.6 12.6 100 - 310 - 310 96 115 103 85 zi7cesomodz • • •
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S • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q,6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. PM/ RJR/ <---------------------- > GEN. GEN. WINONA CA DDC MRS VANTAGE KINGS MENTHOL 38 - 38 - 38 19 8 8 3 0.2 - 0.6 - 0.6 0.2 0.2 0.2 0.1 100.0 - 100.0 - 100.0 50.0 21.1 21.1 7.9 100 - 310 - 310 125 105 84 53 VANTAGE 100'S REGULAR 152 - 152 - 152 57 28 44 23 0_8 - 2.4 - 2.4 0_7 0.7 0.9 0.8 100.0 - 100.0 - 100.0 37.5 18.4 28.9 15.1 100 - 310 - 310 94 92 116 101 VANTAGE 100'S MENTHOL 13 - 13 - 13 7 - 3 3 0.1 - 0.2 - 0.2 0.1 - 0.1 0.1 100.0 - 100.0 - 100.0 53.8 - 23.1 23.1 100 - 310 - 310 134 - 92 155 VANTAGE ULTRA LIGHTS 92 - 92 - 92 34 20 22 16 KINGS REGULAR 0.5 - 1.4 - 1.4 0.4 0.5 0.4 0.5 100.0 - 100.0 - 100.0 37.0 21.7 23_9 17.4 100 - 310 - 310 92 109 96 117 VANTAGE ULTRA LIGHTS 1 - I - - - - - - - - 1 1 KINGS MENTHOL 0.0 - 0.0 - - - - - - - - 0.0 0.0 100.0 - 100.0 - - - - - - - - 100,0 100.0 100 - 310 - - - - - - - - 310 249 VANTAGE ULTRA LIGHTS 116 - 116 116 49 12 39 16 100'S REGULAR 0.6 - 1.8 1.8 0.6 0.3 0.8 0.5 100.0 - 100.0 100.0 42_2 10.3 33.6 13.8 100 - 310 310 105 52 135 92 VANTAGE ULTRA LIGHTS 3 - 3 3 2 - 1 100'S MENTHOL 0_0 - 0.0 0.0 0.0 - 0.0 100.0 - 100.0 100.0 66.7 - 33.3 100 - 310 310 166 - 134 VANTAGE PARENT 480 - 480 - 480 190 100 126 64 2.4 - 7.4 - 7_4 2.4 2.5 2.5 2.1 100.0 - 100.0 100.0 39.6 20.8 26.3 13.3 100 - 310 310 99 104 105 89 EtEC9{)00G
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <---------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. PM/ RJR/ < ---------------------- > GEN. GEN. WINONA CA DDC MRS VANTAGE PARENT KINGS 315 - 315 - - - - - - - - 315 126 72 79 38 1.6 - 4.9 - - - - - - - - 4.9 1.6 1.8 1.6 1.3 100.0 - 100.0 - - - - - - - - 100.0 40.0 22.9 25.1 12.1 100 - 310 - - - - - - - - 310 100 114 100 81 VANTAGE PARENT 100'S 165 165 - - - - - - - - 165 64 28 47 26 0.8 - 2.6 - - - - - - - - 2.6 0.8 0.7 0.9 0.9 100_0 - 100.0 - - - - - - - - 100.0 38.8 17.0 28.5 15.8 100 - 310 - - - - - - - - 310 97 85 114 106 VANTAGE PARENT 429 - 429 - - - - - - - - 429 164 92 115 58 NON-MENTHOL 2_1 - 6.6 - - - - - - - - 6.6 2.0 2.3 2.3 1.9 100_0 - 100.0 - - - - - - - - 100.0 38.2 21.4 26.8 13.5 100 - 310 - - - - - - - - 310 95 107 107 91 VANTAGE PARENT MENTHOL 51 - 51 - 51 26 8 11 6 0_3 - 0.8 - 0.8 0.3 0.2 0.2 0.2 100.0 - 100.0 - 100.0 51.0 15.7 21.6 11.8 100 - 310 - 310 127 78 86 79 VANTAGE ULTRA LIGHTS 212 - 212 - 212 86 32 62 32 1.1 - 3.3 - 3.3 1.1 0.8 1.2 1.1 100.0 - 100.0 - 100.0 40.6 15.1 29.2 15.1 100 - 310 - 310 101 75 117 101 VANTAGE ULTRA 93 - 93 - - - - - - - - 93 35 20 22 16 LIGHTS KINGS 0.5 - 1.4 - - - - - - - - 1.4 0.4 0.5 0.4 0.5 100.0 - 100.0 - - - - - - - - 100.0 37.6 21.5 23.7 17.2 100 - 310 - - - - - - - - 310 94 107 95 115 VANTAGE ULTRA 119 - 119 - - - - - - - - 119 51 12 40 16 LIGHTS 100'S 0.6 - 1.8 - - - - - - - - 1.8 0_6 0.3 0.8 0.5 100.0 - 100.0 - - - - - - - - 100.0 42.9 10.1 33.6 13.4 100 - 310 - - - - - - - - 310 107 50 135 90 VANTAGE ULTRA LIGHTS 208 - 208 - - - - - - - - 208 83 32 61 32 NON-MENTHOL 1.0 - 3.2 - - - - - - - - 3.2 1.0 0.8 1.2 1.1 100.0 - 100.0 - - - - - - - - 100.0 39.9 15.4 29.3 15.4 100 - 310 - - - - - - - - 310 100 77 117 103 ttccco6iraz 0
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S S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) 0.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J- BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY MORRIS NOLDS AMER & LORRI LIG ICAN WILLM. LARD GETT STORE BW/ LM/ PM/ BRAND GEN. GEN. GEN. RJR/ <---------------------- > GEN. WINONA CA DDC MRS VANTAGE ULTRA 4 - 4 4 3 - 1 LIGHTS MENTHOL 0.0 - 0.1 0.1 0.0 - 0.0 100.0 - 100.0 100.0 75.0 - 25.0 100 - 310 310 187 - 100 TOTAL VICEROY 145 - - - 145 - - - 145 - - - 63 19 34 29 0.7 - - - 8.8 - - - 8.0 - - - 0.8 0.5 0.7 1.0 100.0 - - - 100.0 - - - 100.0 - - - 43.4 13.1 23.4 20.0 100 - - - 1220 - - - 1111 - - - 108 65 94 134 VICEROY KINGS 76 - - - 76 - - - 76 - - - 32 9 16 19 0.4 - - - 4.6 - - - 4.2 - - - 0.4 0.2 0.3 0.6 100.0 - - - 100.0 - - - 100.0 - - - 42.1 11.8 21.1 25.0 100 - - - 1220 - - - 1111 - - - 105 59 84 168 VICEROY 100'S 41 - - - 41 - - - 41 - - - 18 4 11 8 0.2 - - - 2.5 - - - 2.3 - - - 0.2 0.1 0.2 0.3 100.0 - - - 100.0 - - - 100.0 - - - 43.9 9.8 26.8 19.5 100 - - - 1220 - - - 1111 - - - 109 49 107 131 VICEROY RICH LIGHTS 13 - - - 13 - - - 13 - - - 7 2 3 1 KINGS 0.1 - - - 0.8 - - - 0.7 - - - 0.1 0.0 0_1 0.0 100.0 - - - 100.0 - - - 100.0 - - - 53.8 15.4 23.1 7.7 100 - - - 1220 - - - 1111 - - - 134 77 92 52 VICEROY RICH LIGHTS 15 - - - 15 - - - 15 - - - 6 4 4 1 100'S 0.1 - - - 0.9 - - - 0.8 - - ' - 0.1 0.1 0.1 0.0 100.0 - - - 100.0 - - - 100.0 - - - 40.0 26.7 26.7 6.7 100 - - - 1220 - - - 1111 - - - 100 133 107 45 VICEROY RICH LIGHTS 28 - - - 28 - - - 28 13 6 7 2 0.1 - - - 1.7 - - - 1.6 0.2 0.1 0.1 0.1 100.0 - - - 100.0 - - - 100.0 46.4 21.4 25.0 7.1 100 - - - 1220 - - - 1111 116 107 100 48 TOTAL VIRGINIA SLIMS 850 850 - - - - - - - - 850 - 349 168 221 112 4.2 10.7 - - - - - - - - 10.7 - 4.3 4.2 4.4 3.7 100.0 100.0 - - - - - - - - 100.0 - 41.1 19.8 26.0 13.2 100 253 - - - - - - - - 253 - 102 99 104 88 Si'bEC90l1'bQZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J_ BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. LM/ PM/ RJR/ < ---------------------- > GEN. GEN. GEN. WINONA CA DDC MRS VIRGINIA SLIMS REGULAR 177 177 - - - - - - - - 177 - 62 41 43 31 0.9 2.2 - - - - - - - - 2.2 - 0.8 1.0 0.9 1.0 100.0 100.0 - - - - - - - - 100.0 - 35.0 23.2 24.3 17.5 100 253 - - - - - - - - 253 - 87 116 97 117 VIRGINIA SLIMS MENTHOL 126 126 - - - - - - - - 126 - 52 26 30 18 0.6 1.6 - - - - - - - - 1.6 - 0.6 0.6 0.6 0.6 100.0 100.0 - - - - - - - - 100.0 - 41.3 20.6 23.8 14.3 100 253 - - - - - - - - 253 - 103 103 95 96 VIRGINIA SLIMS 138 138 - 138 - 50 22 49 17 LIGHTS REGULAR 0.7 1.7 - 1.7 - 0.6 0.5 1.0 0.6 100.0 100.0 - 100.0 - 36.2 15.9 35.5 12.3 100 253 - 253 - 90 80 142 83 VIRGINIA SLIMS 157 157 - 157 - 72 28 39 18 LIGHTS MENTHOL 0.8 2.0 - 2.0 - 0.9 0.7 0.8 0.6 100.0 100.0 - 100_0 - 45.9 17.8 24.8 11.5 100 253 - 253 - 114 89 100 77 VIRGINIA SLIMS 86 86 86 - 42 14 19 11 LIGHTS 120'S REGULAR 0_4 1.1 1_1 - 0.5 0.3 0.4 0.4 100.0 100.0 100.0 - 48.8 16.3 22.1 12.8 100 253 253 - 122 81 88 86 VIRGINIA SLIMS 46 46 - - - - - - - - 46 - 22 10 10 4 LIGHTS 120'S MENTHOL 0.2 0.6 - - - - - - - - 0.6 - 0.3 0.2 0.2 0.1 100.0 100.0 - - - - - - - - 100.0 - 47.8 21.7 21.7 8.7 100 253 - - - - - - - - 253 - 119 109 87 58 VIRGINIA SLIMS 67 67 - - - - - - - - 67 - 29 15 16 7 ULTRA LIGHTS 100'S 0.3 0.8 - - - - - - - - 0.8 - 0.4 0.4 0.3 0.2 REGULAR IN THE BOX 100.0 100.0 - - - - - - - - 100.0 - 43.3 22.4 23.9 10.4 100 253 - - - - - - - - 253 - 108 112 96 70 VIRGINIA SLIMS 53 53 - - - - - - - - 53 - 20 12 15 6 ULTRA LIGHTS 100'S 0.3 0.7 - - - - - - - - 0.7 - 0.2 0.3 0.3 0.2 MENTHOL IN THE BOX 100.0 100.0 - - - - - - - - 100.0 - 37.7 22.6 28.3 11.3 100 253 - - - - - - - - 253 - 94 113 113 76 9fiiC£9Q6'b0z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTGBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY AMER & LORRI LIG STORE BW/ NOLDS ICAN WILLM. LARD GETT BRAND GEN. LM/ PM/ GEN. GEN. RJR/ <---------------------- > GEN. WINONA CA DDC MRS VIRGINIA SLIMS 303 303 - - - - - - - - 303 - 114 67 73 49 FULL FLAVOR 1.5 3.8 - - - - - - - - 3.8 - 1.4 1.7 1.5 1.6 100.0 100.0 - - - - - - - - 100.0 - 37.6 22.1 24.1 16.2 100 253 - - - - - - - - 253 - 94 110 97 108 VIRGINIA SLIMS LIGHTS 427 427 - - - - - - - - 427 - 186 74 117 50 2.1 5.4 - - - - - - - - 5.4 - 2.3 1.8 2.3 1.7 100.0 100.0 - - - - - - - - 100.0 - 43.6 17.3 27.4 11.7 100 253 - - - - - - - - 253 - 109 87 110 79 VIRGINIA SLIMS 120 120 - - - - - - - - 120 - 49 27 31 13 ULTRA LIGHTS 0.6 1.5 - - - - - - - - 1.5 - 0.6 0.7 0.6 0.4 100.0 100_0 - - - - - - - - 100.0 - 40.8 22.5 25.8 10.8 100 253 - - - - - - - - 253 - 102 112 103 73 VIRGINIA SLIMS 120'S 132 132 - - - - - - - - 132 - 64 24 29 15 0.7 1.7 - - - - - - - - 1.7 - 0.8 0.6 0.6 0.5 100.0 100.0 - - - - - - - - 100.0 - 48.5 18.2 22.0 11.4 100 253 - - - - - - - - 253 - 121 91 88 76 VIRGINIA SLIMS 401 401 - - - - - - - - 401 - 154 77 Ill 59 NON-MENTHOL 2.0 5.1 - - - - - - - - 5.1 - 1.9 1.9 2.2 2_0 100.0 100_0 - - - - - - - - 100_0 - 38.4 19.2 27.7 14.7 100 253 - - - - - - - - 253 - 96 96 Ill 99 VIRGINIA SLIMS MENTHOL 329 329 - - - - - - - - 329 146 64 79 40 1.6 4.2 - - - - - - - - 4.1 1.8 1.6 1.6 1.3 100.0 100.0 - - - - - - - - 100.0 44.4 19.5 24.0 12.2 100 253 - - - - - - - - 253 Ill 97 96 82 TOTAL WINSTON 2049 - 2049 - - - - - - - - 2049 812 432 482 323 10.2 - 31.7 - - - - - - - - 31.7 10.1 10.8 9.6 10.8 100.0 - 100.0 - - - - - - - - 100.0 39.6 21.1 23.5 15.8 100 - 310 - - - - - - - - 310 99 105 94 106 WINSTON RED KINGS 717 - 717 - - - - - - - - 717 331 143 125 118 IN THE SOFT PACK 3.6 - 11.1 - - - - - - - - 11.1 4.1 3.6 2.5 4.0 100.0 - 100.0 - - - - - - - - 100.0 46.2 19.9 17.4 16.5 100 - 310 - - - - - - - - 310 115 100 70 110 L17eEsa6t,oz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) 0.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. PM/ RJR/ < ---------------------- > GEN. GEN. WINONA CA DDC MRS WINSTON RED KINGS 61 - 61 - - - - - - - - 61 - 23 25 13 IN THE BOX 0.3 - 0.9 - - - - - - - - 0.9 - 0.6 0.5 0.4 100.0 - 100.0 - - - - - - - - 100.0 - 37.7 41.0 21.3 100 - 310 - - - - - - - - 310 - 188 164 143 WINSTON 100'S REGULAR 410 - 410 - - - - - - - - 410 141 89 118 62 2.0 - 6.4 - - - - - - - - 6.3 1.8 2.2 2.4 2.1 100.0 - 100.0 - - - - - - - - 100.0 34.4 21.7 28.8 15.1 100 - 310 - - - - - - - - 310 86 108 115 101 WINSTON LIGHTS KINGS 356 - 356 - - - - - - - - 356 150 79 71 56 IN THE SOFT PACK 1.8 - 5.5 - - - - - - - - 5.5 1.9 2.0 1.4 1.9 100.0 - 100.0 - - - - - - - - 100.0 42.1 22.2 19_9 15.7 100 - 310 - - - - - - - - 310 105 111 80 105 WINSTON LIGHTS KINGS 29 - 29 - - - - - - - - 29 - 10 10 9 IN THE BOX 0.1 - 0.4 - - - - - - - - 0.4 - 0.2 0.2 0.3 100.0 - 100.0 - - - - - - - - 100.0 - 34.5 34.5 31.0 100 - 310 - - - - - - - - 310 - 172 138 208 WINSTON LIGHTS 100'S 342 - 342 - - - - - - - - 342 142 60 97 43 IN THE SOFT PACK 1.7 - 5.3 - - - - - - - - 5.3 1.8 1.5 1.9 1.4 100.0 - 100.0 - - - - - - - - 100.0 41.5 17.5 28.4 12.6 100 - 310 - - - - - - - - 310 104 88 114 84 WINSTON LIGHTS 100'S 17 - 17 - - - - - - - - 17 - 11 3 3 IN THE BOX 0.1 - 0.3 - - - - - - - - 0.3 - 0.3 0.1 0.1 100.0 - 100.0 - - - - - - - - 100.0 - 64.7 17.6 17_6 100 - 310 - - - - - - - - 310 - 323 71 118 WINSTON ULTRA LIGHTS 47 - 47 - - - - - - - - 47 19 5 13 10 KINGS 0.2 - 0.7 - - - - - - - - 0.7 0.2 0_1 0.3 0.3 100.0 - 100.0 - - - - - - - - 100.0 40.4 10.6 27.7 21.3 100 - 310 - - - - - - - - 310 101 53 111 143 WINSTON ULTRA LIGHTS 70 - 70 - - - - - - - - 70 29 12 20 9 100'S 0.3 - 1.1 - - - - - - - - 1.1 0.4 0.3 0_4 0.3 100.0 - 100.0 - - - - - - - - 100.0 41.4 17.1 28.6 12.9 100 - 310 - - - - - - - - 310 103 86 114 86 gVeC9{a00Z •
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.sJ. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG STORE BW/ LM/ MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN_ PM/ RJR/ <---------------------- > GEN. GEN. WINONA CA DDC MRS WINSTON PARENT 1188 - 1188 - - - - - - - - 1188 472 255 268 193 5.9 - 18_4 -, - - - - - - - 18_4 5.9 6_4 5.4 6.5 100.0 - 100.0 - - - - - - - - 100.0 39.7 21.5 22.6 16.2 100 - 310 - - - - - - - - 310 99 107 90 109 WINSTON KINGS IN THE 778 - 778 - - - - - - - - 778 331 166 150 131 RED PACK 3_9 - 12.1 - - - - - - - - 12.0 4.1 4_1 3.0 4.4 100.0 - 100.0 - - - - - - - - 100.0 42.5 21.3 19.3 16.8 100 - 310 - - - - - - - - 310 106 107 77 113 WINSTON 100'S 410 - 410 - 410 141 89 118 62 2.0 - 6.4 - 6.3 1.8 2.2 2.4 2_1 100.0 - 100.0 - 100.0 34.4 21.7 28.8 15.1 100 - 310 - 310 86 108 115 101 WINSTON LIGHTS 744 - 744 - 744 292 160 181 111 3.7 - 11.5 - 11.5 3.6 4.0 3.6 3.7 100.0 - 100.0 - 100.0 39.2 21.5 24.3 14.9 100 - 310 - 310 98 107 97 100 WINSTON LIGHTS KINGS 385 - 385 - 385 150 89 81 65 1_9 - 6.0 - 6.0 1.9 2.2 1.6 2.2 100.0 - 100.0 - 100.0 39.0 23.1 21.0 16.9 100 - 310 - 310 97 115 84 113 WINSTON LIGHTS 100'S 359 - 359 - 359 142 71 100 46 1.8 - 5.6 - 5.6 1.8 1.8 2.0 1.5 100.0 - 100.0 - 100.0 39.6 19.8 27.9 12.8 100 - 310 - 310 99 99 112 86 WINSTON ULTRA 117 - 117 117 48 17 33 19 0.6 - 1.8 1.8 0.6 0.4 0.7 0.6 100.0 - 100.0 100.0 41.0 14.5 28.2 16.2 100 - 310 310 102 73 113 109 TOTAL OTHER 56 21 11 10 14 0.3 0.3 0.3 0.2 0.5 100.0 37.5 19.6 17.9 25.0 100 94 98 72 168 617CCQ06~dZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VII COMPANY TABLE 01 (continued) <------------------------------------------------------------ --- > TOTAL R.J_ BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. RJR/ < ---------------------- > GEN. WINONA CA DOC MRS OTHER KINGS REGULAR 35 18 7 5 5 0.2 0.2 0.2 0.1 0.2 100.0 51.4 20.0 14.3 14.3 100 128 100 57 96 OTHER KINGS MENTHOL 5 1 1 - 3 0.0 0.0 0.0 - 0.1 100.0 20.0 20.0 - 60.0 100 50 100 - 402 OTHER 100'S REGULAR 11 1 2 4 4 0.1 0.0 0.0 0.1 0.1 100.0 9.1 18.2 36.4 36.4 100 23 91 146 244 OTHER 100'S MENTHOL 5 1 1 1 2 0.0 0.0 0.0 0.0 0.1 100.0 20.0 20_0 20.0 40.0 100 50 100 80 268 NO REGULAR BRAND/ 193 74 47 53 19 JUST STARTED SMOKING 1.0 0.9 1.2 1.1 0.6 100.0 38.3 24.4 27_5 9.8 100 96 122 110 66 0 0
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• . S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY AMER & LORRI LIG MORRIS NOLDS ICAN WILLM. LARD dETT STORE BW/ LM/ BRAND GEN. GEN. PM/ RJR/ <---------------------- > GEN. GEN. WINONA CA DDC MRS N = 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL AMERICAN 1359 - - 1359 559 292 329 179 6 8 - - 100 0 . . 7.0 7.3 6.6 6.0 100.0 - - 100.0 41.1 21_5 24.2 13.2 100 - - 1474 103 107 97 88 TOTAL B&W 1642 - 1642 - - - 1642 - - - 657 308 425 252 8.2 - 100.0 - - - 91.1 - - - 8.2 7.7 8.5 8.4 100.0 - 100.0 - - - 100.0 - - - 40.0 18.8 25.9 15.3 100 - 1220 - - - 1111 - - - 100 94 104 103 TOTAL B&W/GENERIC 1802 - - - 1642 160 1802 817 308 425 252 9.0 - - - 100.0 - - 40.0 100.0 10.2 7.7 8_5 8.4 100.0 - - - 91.1 - - 8.9 100.0 45.3 17.1 23.6 14.0 100 - - - 1111 - - 445 1111 113 85 94 94 TOTAL LIGGETT 306 - - - - - 306 - - 306 104 49 94 59 1.5 - - - - - 100.0 - - 58.6 1.3 1.2 1.9 2.0 100.0 - - - - - 100_0 - - 100.0 34.0 16.0 30.7 19.3 100 - - - - - 6545 - - 3837 85 80 123 129 TOTAL LIGGETT/GENERIC 522 - - - - - 306 216 - 522 108 130 189 95 2.6 - - - - - 100.0 54.0 - 100.0 1.3 3.2 3.8 3.2 100.0 - - - - - 58.6 41.4 - 100.0 20.7 24.9 36_2 18.2 100 - - - - - 3837 2072 - 3837 52 124 145 122 TOTAL LORRILARD 1707 - - - - 1707 698 346 434 229 8.5 - - - - 100.0 8.7 8.6,, 8_7 7.7 100.0 - - - - 100.0 40.9 20.3 25.4 13.4 100 - - - - 1173 102 101 102 90 TOTAL PHILIP MORRIS 7909 7909 - 7909 3142 1589 1987 1191 39.5 100.0 - 99.7 39.1 39.6 39.7 39.9 100.0 100.0 - 100.0 39.7 20.1 25.1 15.1 100 253 - 253 99 100 101 101 TOTAL PHILIP MORRIS/ 7929 7909 20 - - 7929 3142 1589 1987 1211 GENERIC 39.6 100.0 5.0 - - 100.0 39.1 39.6 39.7 40.5 100.0 99.7 0.3 - - 100.0 39.6 20_0 25:1 15.3 100 253 13 - - 253 99 100 100 102 19CE2pbtrQZ ~
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 (continued) Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY MORRIS NOLDS AMER & LORRI LIG STORE ICAN WILLM. LARD GETT BRAND BW/ GEN. LM/ GEN. PM/ RJR/ < ---------------------- > GEN. GEN. WINONA CA DDC MRS TOTAL R.J. REYNOLDS 6456 - 6456 - 6456 2611 1288 1573 984 32 2 - 100 0 - 99 9 . . . 32.5 32.1 31.5 32.9 100.0 - 100.0 - 100.0 40.4 20.0 24_4 15.2 100 - 310 - 310 101 100 98 102 TOTAL R.J. REYNOLDS/ 6460 - 6456 - - - - 4 6460 2611 1288 1573 988 GENERIC 32.3 - 100.0 - - - - 1.0 100.0 32.5 32.1 31.5 33.1 100.0 - 99.9 - - - - 0.1 100.0 40.4 19.9 24.3 15.3 100 - 310 - - - - 3 310 101 100 98 103 TOTAL STORE BRAND 400 - 400 160 216 20 4 164 81 95 60 2.0 - 100.0 8.9 41.4 0.3 0.1 2.0 2.0 1.9 2_0 100_0 - 100.0 40.0 54.0 5.0 1.0 41.0 20.3 23.8 15.0 100 - 5007 445 2072 13 3 102 101 95 101 TOTAL OTHER BRANDS 56 21 11 10 14 0.3 0.3 0.3 0.2 0.5 100.0 37.5 19.6 17.9 25.0 100 94 98 72 168 TOTAL KINGS 9903 4134 3066 298 1053 1045 93 174 1122 190 4142 3066 3986 2046 2375 1496 49.4 52.3 47.5 21.9 64.1 61.2 30.4 43_5 62.3 36_4 52.2 47.5 49_6 51.0 47.5 50.1 100.0 41_7 31.0 3.0 10.6 10.6 0.9 1_8 11.3 1.9 41.8 31.0 40_3 20.7 24.0 15.1 100 106 96 44 130 124 61 88 126 74 106 96 100 103 96 101 TOTAL 100'S/120'S 9016 3758 3077 562 557 662 158 226 648 277 3770 3081 3603 1731 2342 1340 45.0 47.5 47.7 41.4 33.9 38.8 51.6 56.5 36.0 53_1 47.5 47.7 44.9 43.2 46.8 44.9 100.0 41.7 34.1 6.2 6.2 7.3 1.8 2.5 7.2 3.1 41.8 34.2 40.0 19_2 26.0 14.9 100 106 106 92 75 86 115 126 80 118 106 106 100 96 104 100 TOTAL NON-MENTHOL 13342 6831 3956 747 486 765 217 294 604 375 6847 3958 5324 2690 3339 1989 66.6 86.4 61.3 55.0 29.6 44_8 70.9 73.5 33.5 71.8 86.4 61.3 66_3 67.1 66.8 66.6 100.0 51.2 29.7 5.6 3.6 5.7 1.6 2.2 4.5 2.8 51.3 29.7. 39.9 20_2 25.0 14.9 100 130 92 83 44 67 106 110 50 108 130 92 100 101 100 100 TOTAL MENTHOL 5577 1061 2187 113 1124 942 34 106 1166 92 1065 2189 2265 1087 1378 847 27.8 13.4 33.9 8.3 68.5 55.2 11.1 26.5 64.7 17.6 13.4 33.9 28.2 27.1 27.6 28.4 100.0 19.0 39.2 2.0 20.2 16_9 0.6 1.9 20.9 1.6 19.1 39.3 40.6 19.5 24.7 15.2 100 48 122 30 246 198 40 95 232 63 48 122 101 97 99 102 z~-~iCE906tQz • • •
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 (continued) Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN. WINONA CA DDC MRS TOTAL FULL FLAVOR 8396 3592 2468 342 950 768 146 130 1000 219 3598 2469 3239 1761 2087 1309 41.9 45.4 38.2 25.2 57.9 45.0 47.7 32.5 55.5 42.0 45.4 38.2 40.3 43.9 41.7 43.8 100.0 42.8 29.4 4.1 11.3 9.1 1.7 1.5 11.9 2.6 42.9 29.4 38.6 21.0 24.9 15.6 100 108 91 60 138 107 114 78 132 100 108 91 96 105 100 105 TOTAL FLAVOR LOW 8174 3623 2922 135 526 696 105 167 598 187 3635 2923 3365 1578 2051 1180 40.8 45.8 45.3 9.9 32.0 40.8 34.3 41.8 33.2 35.8 45.8 45.2 41.9 39.3 41.0 39.5 100.0 44.3 35.7 1.7 6.4 8.5 1.3 2.0 7.3 2.3 44.5 35.8 41.2 19.3 25.1 14.4 100 112 111 24 78 100 84 102 81 88 112 111 103 96 101 97 TOTAL ULTRA LOW 2292 677 753 383 134 243 - 102 172 60 679 755 964 427 569 332 11.4 8.6 11.7 28.2 8.2 14.2 - 25.5 9.5 11.5 8.6 11.7 12.0 10.6 11.4 11.1 100.0 29.5 32.9 16.7 5.8 10.6 - 4.5 7.5 2.6 29.6 32.9 42.1 18.6 24.8 14.5 100 75 102 246 71 124 - 223 83 100 75 102 105 93 99 97 TOTAL NON-FILTER 916 17 313 499 32 - 55 - 32 55 17 313 367 187 230 132 4.6 0.2 4,8 36.7 1.9 - 18.0 - 1.8 10.5 0.2 4,8 4.6 4.7 4.6 4.4 100.0 1.9 34.2 54.5 3.5 - 6.0 - 3.5 6.0 1.9 34.2 40.1 20.4 25.1 14.4 100 5 106 803 43 - 393 - 39 230 5 106 100 102 101 97 ECCC90bVDZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R_J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN_ WINONA CA DDC MRS N = 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100_0 39.5 32.2 6_8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25_0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 80/85MM FILTERS 3 TOTAL ULTRA-LOWS 784 144 244 110 75 175 36 89 22 144 244 314 148 211 111 3.9 1.8 3.8 8.1 4.6 10.3 9.0 4.9 4.2 1.8 3.8 3.9 3_7 4.2 3.7 100.0 18_4 31.1 14.0 9.6 22.3 4.6 11.4 2.8 18.4 31.1 40.1 18.9 26.9 14.2 100 47 97 207 117 262 230 126 108 46 96 100 94 108 95 4 FLAVOR LOWS 3903 1788 1398 43 280 318 9 67 309 42 1793 1398 1612 798 947 546 19.5 22.6 21.7 3.2 17.1 18.6 2.9 16.8 17.1 8.0 22.6 21.6 20.1 19.9 18.9 18.3 100.0 45.8 35.8 1.1 7.2 8.1 0.2 1.7 7.9 1.1 45.9 35.8 41.3 20.4 24.3 14.0 100 116 111 16 88 96 15 86 88 41 116 ill 103 102 97 94 5 TOTAL LOW-TARS 4687 1932 1642 153 355 493 9 103 398 64 1937 1642 1926 946 1158 657 23.4 24.4 25.4 11.3 21.6 28.9 2,9 25.8 22.1 12.3 24.4 25.4 24.0 23.6 23.2 22.0 100_0 41.2 35.0 3_3 7.6 10.5 0.2 2.2 8.5 1.4 41.3 35.0 41.1 20.2 24.7 14.0 100 104 109 48 92 123 13 110 94 52 104 109 102 101 99 94 6 TOTAL FULL-FLAVOR 5176 2202 1424 145 698 552 84 71 724 126 2205 1424 2041 1092 1212 831 FILTERS 25.8 27.8 22_1 10.7 42.5 32.3 27.5 17.8 40_2 24_1 27.8 22.0 25.4 27.2 24.2 27.8 100.0 42.5 27.5 2.8 13_5 10.7 1.6 1.4 14.0 2.4 42.6 27.5 39.4 21.1 23.4 16.1 100 108 85 41 164 125 106 69 155 93 108 85 98 105 94 108 7 TOTAL 80/85 9903 4134 3066 298 1053 1045 93 174 1122 190 4142 3066 3986 2046 2375 1496 FILTERS 49.4 52.3 47.5 21.9 64.1 61.2 30.4 43.5 62.3 36.4 52.2 47.5 49.6 51.0 47.5 50.1 100.0 41.7 31.0 3.0 10.6 10.6 0.9 1.8 11.3 1.9 41.8 31.0 40.3 20.7 24.0 15.1 100 106 96 44 130 124 61 88 126 74 106 96 100 103 96 101 12 TOTAL ULTRA-LOWS: 610 122 180 94 53 132 - 29 65 17 122 180 245 112 164 89 NON-MENTHOL 3.0 1.5 2.8 6.9 3.2 7.7 - 7.3 3.6 3,3 1.5 2.8 3.1 2.8 3.3 3.0 100.0 20.0 29.5 15.4 8.7 21.6 - 4.8 10_7 2.8 20.0 29.5 40.2 18.4 26.9 14.6 100 51 92 227 106 254 - ,238 118 107 51 91 100 92 108 98 13 TOTAL ULTRA-LOWS: 174 22 64 16 22 43 - 7 24 5 22 64 69 36 47 22 MENTHOL 0.9 0.3 1.0 1.2 1.3 2.5 - 1.8 1.3 1.0 0.3 1.0 0.9 0.9 0.9 0.7 100.0 12.6 36.8 9.2 12_6 24.7 - 4.0 13.8 2.9 12.6 36.8 39.7 20.7 27.0 12.6 100 32 114 136 154 290 - 201 153 110 32 114 99 103 108 85 kGCCGObVOZ 0 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q_6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN. WINONA CA DDC MRS 14 FLAVOR LOWS: 3029 1735 936 42 40 218 9 49 59 35 1739 936 1235 614 750 430 NON-MENTHOL 15.1 21.9 14.5 3.1 2.4 12.8 2.9 12.3 3.3 6.7 21.9 14.5 15.4 15.3 15.0 14.4 100.0 57.3 30.9 1.4 1.3 7.2 0.3 1.6 1.9 1.2 57.4 30.9 40.8 20.3 24.8 14.2 100 145 96 20 16 84 19 81 22 44 145 96 102 101 99 95 15 FLAVOR LOWS: 874 53 462 1 240 100 - 18 250 7 54 462 377 184 197 116 MENTHOL 4.4 0.7 7.2 0.1 14.6 5.9 - 4.5 13.9 1.3 0.7 7.2 4.7 4.6 3.9 3.9 100.0 6.1 52.9 0.1 27.5 11.4 - 2.1 28.6 0.8 6.2 52.9 43.1 21.1 22.5 13.3 100 15 164 2 335 134 - 103 318 31 16 164 108 105 90 89 16 TOTAL LOW-TARS: 3639 1857 1116 136 93 350 9 78 124 52 1861 1116 1480 726 914 519 NON-MENTHOL 18.2 23.5 17.3 10.0 5.7 20.5 2,9 19.5 6.9 10.0 23.5 17.3 18.4 18.1 18.3 17.4 100.0 51.0 30.7 3.7 2.6 9.6 0.2 2.1 3_4 1.4 51.1 30.7 40.7 20.0 25.1 14.3 100 129 95 55 31 113 16 107 38 55 129 95 101 100 101 96 17 TOTAL LOW-TARS: 1048 75 526 17 262 143 - 25 274 12 76 526 446 220 244 138 MENTHOL 5.2 0.9 8.1 1.3 16.0 8.4 - 6.3 15.2 2.3 1.0 8_1 5.6 5.5 4.9 4.6 100.0 7.2 50.2 1.6 25.0 13.6 - 2.4 26.1 1.1 7.3 50.2 42.6 21_0 23.3 13.2 100 18 156 24 305 160 - 119 291 44 18 156 106 105 93 88 18 FULL-FLAVOR 3729 2134 1089 145 180 42 84 55 199 117 2137 1089 1487 804 842 596 FILTERS: 18.6 27.0 16.9 10.7 11.0 2_5 27_5 13.8 11.0 22.4 27.0 16.9 18.5 20.0 16.8 20.0 NON-MENTHOL 100.0 57.2 29.2 3.9 4.8 1.1 2_3 1.5 5.3 3.1 57.3 29.2 39.9 21.6 22.6 16.0 100 145 91 57 59 13 147 74 59 120 145 91 99 108 90 107 19 FULL-FLAVOR 1447 68 335 518 510 - 16 525 9 68 335 554 288 370 235 FILTERS: 7.2 0.9 5.2 31.5 29.9 - 4.0 29.1 1.7 0.9 5.2 6.9 7.2 7.4 7.9 MENTHOL 100.0 4.7 23.2 35.8 35.2 - 1.1 36.3 0.6 4.7 23.2 38.3 19.9 25_6 16.2 100 12 72 437 414 - 55 403 24 12 72 95 99 102 109 20 TOTAL 80/85 7403 3991 2205 281 273 392 93 133 323 169 3998 2205 2985 1537 1761 1120 FILTERS: 37.0 50.5 34.2 20.7 16.6 23.0 30_4 33.3 17.9 32.4 50.4 34.1 37.2 38.3 35.2 37.5 NON-MENTHOL 100.0 53.9 29.8 3.8 3.7 5.3 1.3 1.8 4.4 2.3 54.0 29.8 40.3 20.8 23.8 15.1 100 137 92 56 45 62 82 90 48 88 136 92 101 104 95 101 21 TOTAL 80/85 2500 143 861 17 780 653 - 41 799 21 144 861 1001 509 614 376 FILTERS: MENTHOL 12.5 1.8 13.3 1.3 47.5 38.3 - 10.3 44.3 4.0 1.8 13.3 12.5 12.7 12.3 12.6 100.0 5.7 34.4 0.7 31.2 26.1 - 1.6 32.0 0.8 5.8 34.4 40.0 20.4 24.6 15.0 100 14 107 10 381 306 - 82 355 32 15 107 100 102 98 101 gGer-900az,
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN_ WINONA CA DDC MRS 21A 7+ MG FILTERS: 9078 3990 2821 188 978 870 93 138 1033 168 3998 2821 3653 1890 2158 1377 TOTAL 45_3 50.4 43.7 13.8 59.6 51.0 30.4 34.5 57.3 32.2 50.4 43.7 45.5 47.1 43.2 46.1 100.0 44.0 31.1 2.1 10.8 9.6 1.0 1.5 11.4 1.9 44.0 31.1 40.2 20_8 23.8 15.2 100 Ill 96 31 131 112 67 76 126 71 111 96 100 104 95 102 21B 7+ MG FILTERS: 6758 3869 2025 187 220 260 93 104 258 152 3876 2025 2722 1418 1592 1026 NON-MENTHOL 33_7 48.9 31.4 13.8 13.4 15.2 30.4 26.0 14.3 29.1 48.9 31.3 33.9 35_4 31.8 34.3 100_0 57.3 30.0 2.8 3.3 3.8 1.4 1.5 3.8 2.2 57.4 30.0 40.3 21.0 23.6 15.2 100 145 93 41 40 45 90 77 42 86 145 93 100 105 94 102 21C 7+ MG FILTERS: 2320 121 796 1 758 610 - 34 775 16 122 796 931 472 566 351 MENTHOL 11.6 1.5 12.3 0.1 46.2 35.7 - 8.5 43.0 3.1 1.5 12.3 11.6 11.8 11.3 11.8 100.0 00 5.2 3 34_3 0.0 32.7 26.3 - 1.5 33.4 0.7 5.3 34_3 40.1 20.3 24.4 15.1 1 1 106 1 399 308 - 73 371 26 13 106 100 102 98 101 21D TOTAL SOFT PACK 7591 2420 2881 288 918 781 89 174 987 186 2428 2881 3090 1567 1790 1144 37.9 30.6 44.6 21.2 55.9 45_8 29.1 43.5 54.8 35.6 30.6 44.6 38.5 39.1 35.8 38.3 100.0 31.9 38.0 3.8 12.1 10.3 1.2 2.3 13.0 2.5 32.0 38.0 40.7 20.6 23.6 15.1 100 81 118 56 148 121 77 115 145 94 81 118 102 103 94 101 21E TOTAL HARD BOX 2312 1714 185 10 135 264 4 - 135 4 1714 185 896 479 585 352 11.5 21.7 2.9 0.7 8.2 15.5 1.3 - 7.5 0.8 21,6 2_9 11.2 1i.9 11.7 11.8 100.0 74.1 8.0 0.4 5.8 11.4 0.2 - 5.8 0.2 74.1 8.0 38.8 20.7 25.3 15.2 100 188 25 6 71 134 11 - 65 7 187 25 97 103 101 102 100MM FILTERS 24 TOTAL ULTRA-LOWS 1457 533 509 222 59 68 - 66 83 38 535 511 623 267 350 217 7.3 6.7 7.9 16_3 3.6 4.0 - 16.5 4.6 7.3 6.7 7.9 7.8 6.7 7.0 7.3 100_0 36.6 34.9 15.2 4.0 4.7 - 4.5 5.7 2.6 36.7 35.1 42.8 18.3 24.0 14.9 100 93 108 225 49 55 - 227 63 100 93 109 107 92 96 100 25 FLAVOR LOWS 4005 1644 1524 92 246 378 21 100 289 70 1651 1525 1642 731 1033 599 20.0 20.8 23.6 6.8 15.0 22.1 6.9 25.0 16.0 13.4 20.8 23.6 20.4 18.2 20.7 20.1 100.0 41.0 38.1 2.3 6.1 9.4 0.5 2.5 7.2 1.7 41.2 38.1 41.0 18.3 25.8 15.0 100 104 118 34 75 111 34 125 80 67 104 118 102 91 103 100 26 TOTAL LOW-TARS 5462 2177 2033 314 305 446 21 166 372 108 2186 2036 2265 998 1383 816 27.3 27.5 31.5 23.1 18.6 26.1 6.9 41.5 20.6 20.7 27.6 31.5 28.2 24.9 27.7 27.3 100.0 39.9 37.2 5,7 5.6 8.2 0.4 3.0 6.8 2.0 40.0 37.3 41.5 18.3 25.3 14.9 100 101 115 85 68 96 25 152 76 76 101 116 103 91 101 100 gobgoz : Asr 9 r 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 S TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND SURVEY SOURCE LM/ PM/ RJR/ < ---------------------- > GEN. GEN. GEN. WINONA CA DDC MRS BW/ GEN. 27 TOTAL FULL-FLAVOR 2978 1390 833 190 252 192 62 59 276 93 1393 834 1105 619 809 445 FILTERS 14.9 17.6 12.9 14.0 15.3 11.2 20.3 14.8 15.3 17.8 17.6 12.9 13.8 15.4 16.2 14.9 100.0 46.7 28.0 6.4 8.5 6.4 2.1 2_0 9.3 3.1 46.8 28.0 37.1 20.8 27.2 14.9 100 118 87 94 103 76 136 99 103 120 118 87 93 104 109 100 28 TOTAL 100MM 8457 3567 2866 504 557 638 83 226 648 202 3579 2870 3372 1620 2197 1268 FILTERS 42.2 45.1 44.4 37.1 33.9 37.4 27.1 56.5 36.0 38.7 45.1 44.4 42.0 40.4 43.9 42.5 100_0 42.2 33.9 6.0 6.6 7.5 1.0 2.7 7.7 2.4 42.3 33.9 39.9 19.2 26.0 15.0 100 107 105 88 80 89 64 134 85 92 107 105 99 96 104 101 33 TOTAL ULTRA-LOWS: 984 345 321 162 33 66 - 57 55 32 346 323 430 173 231 150 NON-MENTHOL 4.9 4.4 5.0 11.9 2.0 3.9 - 14.3 3.1 6_1 4.4 5.0 5.4 4.3 4.6 5.0 100.0 35.1 32.6 16.5 3.4 6.7 - 5.8 5.6 3.3 35.2 32.8 43.7 17.6 23.5 15.2 100 89 101 243 41 79 - 290 62 125 89 102 109 88 94 102 34 TOTAL ULTRA-LOWS: 473 188 188 60 26 2 - 9 28 6 189 188 193 94 119 67 MENTHOL 2_4 2.4 2.9 4.4 1.6 0.1 - 2_3 1.6 1.1 2.4 2.9 2.4 2_3 2.4 2.2 100.0 39.7 39.7 12.7 5.5 0.4 - 1.9 5.9 1.3 40.0 39.7 40.8 19.9 25.2 14.2 100 101 123 187 67 5 - 95 66 49 101 123 102 99 101 95 35 FLAVOR LOWS: 2623 1294 809 84 78 273 20 65 105 52 1300 809 1053 489 703 378 NON-MENTHOL 13.1 16.4 12.5 6_2 4.8 16_0 6.5 16.3 5.8 10.0 16.4 12_5 13.1 12.2 14.1 12.7 100.0 49.3 30.8 3.2 3_0 10.4 0.8 2.5 4_0 2.0 49.6 30.8 40.1 18.6 26.8 14.4 100 125 96 47 36 122 50 124 44 76 125 96 100 93 107 97 36 FLAVOR LOWS: 1382 350 715 8 168 105 1 35 184 18 351 716 589 242 330 221 MENTHOL 6.9 4_4 11.1 0.6 10.2 6.2 0.3 8_8 10.2 3.4 4.4 11.1 7.3 6.0 6.6 7.4 100.0 25.3 51.7 0.6 12.2 7.6 0.1 2.5 13.3 1.3 25.4 51.8 42.6 17.5 23.9 16.0 100 64 160 9 148 89 5 127 148 50 64 161 106 87 96 107 37 TOTAL LOW-TARS: 3607 1639 1130 246 111 339 20 122 160 84 1646 1132 1483 662 934 528 NON-MENTHOL 18.0 20.7 17.5 1'8.1 6.8 19.9 6.5 30.5 8.9 16.1 20.8 17.5 18_5 16.5 18.7 17.7 100.0 45.4 31.3 6.8 3.1 9.4 0.6 3.4 4_4 2.3 45.6 31.4 41.1 18.4 25.9 14_6 100 115 97 101 38 110 36 169 49 89 115 97 103 92 104 98 38 TOTAL LOW-TARS: 1855 538 903 68 194 107 1 44 212 24 540 904 782 336 449 288 MENTHOL 9.3 6.8 14.0 5.0 11.8 6.3 0.3 11.0 11.8 4.6 6.8 14.0 9.7 8.4 9.0 9.6 100.0 29.0 48.7 3.7 10.5 5.8 0.1 2.4 11.4 1.3 29,1 48.7 42.2 18.1 24.2 15_5 100 73 151 54 128 68 4 119 127 50 74 151 105 90 97 104 LGEE90r`3W;
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J_ BROWN GEN•/ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN. WINONA CA DDC MRS 39 FULL-FLAVOR 1967 1068 505 181 102 17 55 39 121 73 1070 505 719 412 546 290 FILTERS: 9.8 13.5 7.8 13.3 6.2 1.0 18.0 9.8 6.7 14.0 13.5 7.8 9.0 10.3 10.9 9.7 NON-MENTHOL 100.0 54.3 25.7 9_2 5.2 0.9 2.8 2_0 6.2 3.7 54_4 25.7 36.6 20.9 27.8 14.7 ,100 137 80 136 63 10 183 99 68 142 137 80 91 105 111 99 40 FULL-FLAVOR 1011 322 328 9 150 175 7 20 155 20 323 329 386 207 263 155 FILTERS: 5.0 4.1 5.1 0_7 9.1 10.3 2.3 5_0 8.6 3.8 4.1 5.1 4.8 5.2 5.3 5.2 MENTHOL 100.0 31.8 32_4 0.9 14.8 17.3 0_7 2.0 15.3 2.0 31.9 32.5 38.2 20.5 26_0 15.3 100 81 101 13 181 203 45 99 170 76 81 101 95 102 104 103 41 TOTAL 100MM 5585 2707 1635 427 213 356 75 161 281 157 2716 1637 2203 1076 1484 822 FILTERS: 27.9 34.2 25.3 31_4 13.0 20.9 24.5 40.3 15.6 30.1 34.3 25.3 27.4 26.8 29.7 27.5 NON-MENTHOL 100.0 48.5 29.3 7.6 3.8 6.4 1.3 2.9 5.0 2.8 48.6 29.3 39.4 19.3 26.6 14.7 100 123 91 113 47 75 88 144 56 108 123 91 98 96 106 99 42 TOTAL 100MM 2872 860 1231 77 344 282 8 65 367 45 863 1233 1169 544 713 446 FILTERS:'MENTHOL 14.3 10.9 19.1 5.7 21.0 16.5 2.6 16.3 20.4 8.6 10.9 19.1 14.6 13.6 14.3 14.9 100.0 29.9 42.9 2.7 12.0 9.8 0.3 2.3 12.8 1.6 30.0 42.9 40_7 18.9 24.8 15.5 100 76 133 40 146 115 18 113 142 60 76 133 102 95 99 104 42A 7+ MG FILTERS: 6967 3034 2341 282 498 570 83 159 565 163 3044 2343 2739 1348 1839 1041 TOTAL 34.8 38_4 36.3 20.8 30.3 33.4 27.1 39.8 31.4 31.2 38.4 36_3 34.1 33.6 36.8 34.9 100.0 43.5 33.6 4.0 7.1 8.2 1.2 2.3 8.1 2.3 43.7 33_6 39_3 19.3 26_4 14.9 100 110 104 60 87 96 78 114 90 90 110 104 98 97 106 100 42B 7+ MG FILTERS: 4590 2362 1314 265 180 290 75 104 226 125 2370 1314 1772 901 1249 668 NON-MENTHOL 22.9 29.9 20.4 19.5 11.0 17.0 24.5 26.0 12.5 23.9 29.9 20.3 22.1 22.5 25_0 22.4 100.0 51.5 28.6 5.8 3.9 6_3 1.6 2.3 4.9 2.7 51.6 28.6 38_6 19.6 27_2 14.6 100 130 89 85 48 74 107 113 55 104 130 89 96 98 109 98 42C 7+ MG FILTERS: 2377 672 1027 17 318 280 8 55 339 38 674 1029 967 447 590 373 MENTHOL 11.9 8.5 15.9 1.3 19_4 16.4 2.6 13.8 18.8 7.3 8.5 15.9 12.0 11.1 11.8 12.5 100.0 28.3 43.2 0.7 13.4 11.8 0.3 2.3 14.3 1.6 28.4 43.3 40.7 18_8 24.8 15.7 100 72 134 11 163 138 22 116 159 61 72 134 101 94 99 105 42D TOTAL SOFT PACK 6723 2298 2639 427 514 544 59 226 605 178 2310 2643 2680 1261 1755 1027 33.6 29.1 40.9 31.4 31.3 31.9 19.3 56.5 33.6 34.1 29.1 40.9 33_4 31.4 35.1 34.4 100.0 34.2 39.3 6.4 7.6 8.1 0.9 3.4 9.0 2.6 34.4 39.3 39_9 18.8 26.1 15.3 100 87 122 94 93 95 57 168 100 102 87 122 99 94 105 102 g!Q£CC06tr4Z ` 0 0 0
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. S • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE BW/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. LM/ PM/ GEN. GEN. SURVEY SOURCE RJR/ <---------------------- > GEN. WINONA CA DDC MRS 42E TOTAL HARD BOX 1734 1269 227 77 43 94 24 - 43 24 1269 227 692 359 442 241 8.7 16_0 3.5 5.7 2_6 5.5 7.8 - 2.4 4.6 16.0 3.5 8.6 9.0 8.8 8.1 100.0 73.2 13.1 4.4 2.5 5_4 1.4 - 2.5 1.4 73.2 13.1 39_9 20.7 25.5 13.9 100 185 41 65 30 64 91 - 28 53 185 41 100 103 102 93 120MM FILTERS 45 TOTAL ULTRA-LOWS 51 - - 51 27 12 8 4 0.3 - - 3.8 0.3 0.3 0.2 0.1 100.0 - - 100.0 52.9 23.5 15.7 7.8 100 - - 1474 132 117 63 53 46 FLAVOR LOWS 266 191 - - - - 75 - - 75 191 111 49 71 35 1.3 2_4 - - - - 24.5 - - 14.4 2.4 1.4 1.2 1.4 1.2 100.0 71.8 - - - - 28.2 - - 28_2 71_8 41.7 18.4 26.7 13.2' 100 182 - - - - 1845 - - 1082 181 104 92 107 88 47 TOTAL LOW-TARS 317 191 - 51 - - 75 - - 75 191 138 61 79 39 1.6 2.4 - 3.8 - - 24.5 - - 14.4 2.4 1.7 1.5 1.6 1.3 100.0 60.3 - 16.1 - - 23.7 - - 23.7 60.3 43.5 19.2 24.9 12.3 100 153 - 237 - - 1549 - - 908 152 109 96 100 82 48 TOTAL FULL-FLAVOR 242 - 211 7 - 24 - 211 93 50 66 33 FILTERS 1.2 - 3.3 0.5 - 1.4 - 3.3 1.2 1.2 1.3 1.1 100.0 - 87,2 2.9 - 9.9 - 87.2 38.4 20.7 27.3 13.6 100 - 270 43 - 116 - 270 96 103 109 91 49 TOTAL 120MM 559 191 211 58 - 24 75 - - 75 191 211 231 111 145 72 FILTERS 2.,8 2.4 3.3 4.3 - 1.4 24.5 - - 14.4 2.4 3.3 2.9 2,8 2.9 2.4 100.0 34.2 37.7 10.4 - 4.3 13.4 - - 13.4 34.2 37.7 41.3 19.9 25.9 12.9 100 87 117 153 - 50 878 - - 515 86 117 103 99 104 86 54 TOTAL ULTRA-LOWS: 33 - - 33 17 9 5 2 NON-MENTHOL 0.2 - -' 2.4 0.2 0.2 0.1 0.1 100.0 - - 100.0 51.5 27.3 15.2 6.1 100 - - 1474 128 136 61 41 55 TOTAL ULTRA-LOWS: 18 - - 18 10 3 3 2 MENTHOL 0.1 - - 1.3 0.1 0.1 0.1 0.1 100.0 - - 100.0 55,6 16.7 16.7 11.1 100 - - 1474 139 83 67 75 b9EC5qOOZ,
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG STORE BW/ GETT BRAND GEN. LM/ GEN. PM/ GEN. RJR/ <---------------------- > GEN. WINONA CA DOC MRS 56 FLAVOR LOWS: 182 133 - - - - 49 - - 49 133 71 32 53 26 NON-MENTHOL 0.9 1.7 - - - - 16.0 - - 9.4 1.7 0.9 0.8 1.1 0.9 100.0 73_1 - - - - 26.9 - - 26.9 73.1 39.0 17.6 29.1 14.3 100 185 - - - - 1762 - - 1033 185 97 88 117 96 57 FLAVOR LOWS: 84 58 - - - - 26 - - 26 58 40 17 18 9 MENTHOL 0.4 0.7 - - - - 8.5 - - 5.0 0.7 0.5 0.4 0.4 0.3 100.0 69.0 - - - - 31.0 - - 31.0 69.0 47.6 20.2 21.4 10.7 100 175 - - - - 2026 - - 1188 174 119 101 86 72 58 TOTAL LOW-TARS: 215 133 - 33 - - 49 - - 49 133 88 41 58 28 NON-MENTHOL 1.1 1.7 - 2.4 - - 16.0 - - 9.4 1.7 1.1 1.0 1.2 0.9 100.0 61.9 - 15.3 - - 22.8 - - 22.8 61.9 40.9 19.1 27.0 13.0 100 157 - 226 - - 1492 - - 874 156 102 95 108 87 59 TOTAL LOW-TARS: 102 58 - 18 - - 26 - - 26 58 50 20 21 11 MENTHOL 0.5 0.7 - 1.3 - - 8.5 - - 5.0 0.7 0.6 0.5 0.4 0.4 100.0 56_9 - 17.6 - - 25.5 - - 25.5 56.9 49.0 19_6 20.6 10.8 100 144 - 260 - - 1668 - - 978 144 122 98 82 72 60 FULL-FLAVOR 139 - 116 6 - 17 - 116 48 36 36 19 FILTERS: 0.7 - 1.8 0.4 - 1.0 - 1.8 0.6 0.9 0_7 0.6 NON-MENTHOL 100.0 - 83.5 4.3 - 12.2 - 83.5 34.5 25.9 25.9 13.7 100 - 259 64 - 143 - 259 86 129 104 92 61 FULL-FLAVOR 103 - 95 1 - 7 95 45 14 30 14 FILTERS: 0.5 - 1.5 0.1 - 0.4 1.5 0.6 0.3 0.6 0.5 MENTHOL 100.0 - 92_2 1.0 - 6.8 92_2 43_7 13.6 29.1 13.6 100 - 286 14 - 80 286 109 68 117 91 62 TOTAL 120MM 354 133 116 39 - 17 49 - - 49 133 116 136 77 94 47 FILTERS: 1.8 1.7 1.8 2_9 - 1.0 16.0 - - 9.4 1.7 1.8 1.7 1.9 1.9 1.6 NON-MENTHOL 100.0 37.6 32.8 11.0 - 4.8 13.8 - - 13_8 37.6 32.8 38.4 21.8 26.6 13.3 100 95 102 162 - 56 906 - - 531 95 102 96 109 106 89 63 TOTAL 120MM 205 58 95 19 - 7 26 - - 26 58 95 95 34 51 25 FILTERS: MENTHOL 1.0 0.7 1.5 1.4 - 0.4 8.5 - - 5.0 0.7 1.5 1.2 0.8 1.0 0.8 100.0 28.3 46.3 9.3 - 3.4 12.7 - - 12.7 28.3 46.3 46.3 16.6 24-9 12_2 100 72 144 137 - 40 830 - - 487 71 144 116 83 100 82 09EEr-46tQZ; 0 0 0
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• • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE BW/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. SURVEY SOURCE LM/ PM/ RJR/ <---------------------- -> GEN. GEN. GEN. WINONA CA DDC MRS 63A 7+ MG FILTERS: 559 191 211 58 - 24 75 - - 75 191 211 231 111 145 72 TOTAL 2.8 2.4 3.3 4.3 - 1.4 24.5 - - 14.4 2.4 3.3 2.9 2.8 2.9 2.4 100.0 34.2 7 37.7 10.4 - 4.3 13.4 - - 13.4 34.2 37.7 41.3 19.9 25.9 12.9 100 8 117 153 - 50 878 - - 515 86 117 103 99 104 86 63B 7+ MG FILTERS: 354 133 116 39 17 49 - - 49 133 116 136 77 94 47 NON-MENTHOL 1.8 1.7 1.8 2.9 1.0 16.0 - - 9.4 1.7 1,8 1.7 1.9 1.9 1.6 100.0 37.6 95 32.8 11.0 4.8 13.8 - - 13.8 37.6 32,8 38.4 21.8 26.6 13.3 100 102 162 56 906 - - 531 95 102 96 109 106 89 63C 7+ MG FILTERS: 205 58 95 19 - 7 26 26 58 95 95 34 51 25 MENTHOL 1.0 0.7 1.5 1.4 - 0.4 8.5 5.0 0.7 1.5 1.2 0.8 1.0 0.8 100.0 28.3 46.3 9.3 - 3.4 12.7 12.7 28.3 46.3 46.3 16.6 24.9 12.2 100 72 144 137 - 40 830 487 71 144 116 83 100 82 63D TOTAL SOFT PACK 293 - 211 58 - 24 211 120 62 74 37 1.5 - 3_3 4.3 - 1.4 3.3 1.5 1.5 1.5 1.2 100.0 - 72.0 19.8 - 8.2 72.0 41.0 21.2 25.3 12.6 100 - 223 292 - 96 223 102 106 101 85 63E TOTAL HARD BOX 266 191 - - - - 75 - 75 191 Ill 49 71 35 1.3 2.4 - - - - 24.5 - 14.4 2.4 1.4 1.2 1.4 1.2 100.0 71.8 - - - - 28.2 - 28.2 71.8 41.7 18.4 26.7 13.2 100 182 - - - - 1845 - 1082 181 104 92 107 88 TOTAL FILTERS 66 TOTAL ULTRA-LOWS 2292 677 753 383 134 243 - 102 172 60 679 755 964 427 569 332 11.4 8.6 11.7 28.2 8.2 14.2 - 25.5 9.5 11.5 8_6 11.7 12.0 10.6 11.4 11.1 100.0 29.5 32.9 16.7 5.8 10.6 - 4.5 7.5 2.6 29.6 32.9 42.1 18.6 24.8 14.5 100 75 102 246 71 124 - 223 83 100 75 102 105 93 99 97 67 FLAVOR LOWS 8174 3623 2922 135 526 696 105 167 598 187 3635 2923 3365 1578 2051 1180 40.8 45.8 45.3 9.9 32.0 40.8 34.3 41.8 33.2 35.8 45.8 45.2 41.9 39.3 41.0 39.5 100.0 44.3 35.7 1.7 6.4 8.5 1.3 2.0 7.3 2.3 44.5 35.8 41.2 19.3 25.1 14.4 100 112 111 24 78 100 84 102 81 88 112 tii 103 96 101 97 68 TOTAL LOW-TARS 10466 4300 3675 518 660 939 105 269 770 247 4314 3678 4329 2005 2620 1512 52.3 54.4 56.9 38.1 40.2 55.0 34.3 67.3 42.7 47.3 54,4 56.9 53.9 50.0 52.4 50.6 100.0 41.1 35.1 4.9 6.3 9.0 1.0 2.6 7.4 2.4 41.2 35.1 41.4 19.2 25.0 14.4 100 104 109 73 77 105 66 129 82 91 104 109 103 96 100 97 i9EESQ6fr42 , ~
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS 69 TOTAL FULL-FLAVOR 8396 3592 2468 342 950 768 146 130 1000 219 3598 2469 3239 1761 2087 1309 FILTERS 41.9 45.4 38.2 25.2 57.9 45.0 47.7 32.5 55.5 42.0 45.4 38.2 40.3 43.9 41.7 43.8 100.0 42.8 29.4 4.1 11.3 9.1 1.7 1.5 11.9 2.6 42.9 29.4 38.6 21.0 24.9 15.6 100 108 91 60 138 107 114 78 132 100 108 91 96 105 100 105 70 TOTAL FILTERS 18919 7892 6143 860 1610 1707 251 400 1770 467 7912 6147 7589 3777 4717 2836 94.5 99.8 95_2 63.3 98.1 100.0 82.0 100.0 98.2 89.5 99.8 95.2 94.5 94.2 94.3 94.9 100.0 41.7 32.5 4.5 8.5 9.0 1.3 2.1 9.4 2.5 41.8 32_5 40.1 20.0 24.9 15.0 100 106 101 67 104 106 87 106 104 95 106 101 100 100 100 101 75 TOTAL ULTRA-LOWS: 1627 467 501 289 86 198 - 86 120 49 468 503 692 294 400 241 NON-MENTHOL 8.1 5.9 7.8 21_3 5_2 11.6 - 21.5 6.7 9.4 5.9 7.8 8.6 7.3 8.0 8.1 100.0 28.7 30.8 17.8 5.3 12.2 - 5.3 7.4 3.0 28.8 30.9 42_5 18.1 24.6 14.8 100 73 96 262 64 143 - 265 82 116 73 96 106 90 98 99 76 TOTAL ULTRA-LOWS: 665 210 252 94 48 45 - 16 52 11 211 252 272 133 169 91 MENTHOL 3.3 2.7 3.9 6.9 2.9 2_6 - 4.0 2.9 2.1 2.7 3.9 3.4 3.3 3.4 3.0 100.0 31.6 37.9 14_1 7.2 6_8 - 2.4 7.8 1.7 31.7 37.9 40.9 20.0 25.4 13.7 100 80 118 208 88 79 - 120 87 63 80 117 102 100 102 92 77 FLAVOR LOWS: 5834 3162 1745 126 118 491 78 114 164 136 3172 1745 2359 1135 1506 834 NON-MENTHOL 29.1 40.0 27.0 9.3 7.2 28.8 25.5 28.5 9.1 26.1 40.0 27.0 29_4 28.3 30.1 27.9 100.0 54.2 29.9 2.2 2.0 8.4 1.3 2.0 2.8 2.3 54.4 29.9 40.4 19.5 25.8 14_3 100 137 93 32 25 99 88 98 31 89 137 93 101 97 103 96 78 FLAVOR LOWS: 2340 461 1177 9 408 205 27 53 434 51 463 1178 1006 443 545 346 MENTHOL 11.7 5.8 18.2 0.7 24.8 12.0 8.8 13.3 24.1 9.8 5.8 18.2 12.5 11.0 10.9 11.6 100.0 19.7 50.3 0.4 17.4 8.8 1.2 2.3 18.5 2.2 19.8 50.3 43.0 18.9 23.3 14.8 100 50 156 6 213 103 76 113 206 84 50 156 107 95 93 99 79 TOTAL LOW-TARS: 7461 3629 2246 415 204 689 78 200 284 185 3640 2248 3051 1429 1906 1075 NON-MENTHOL 37.3 45.9 34.8 30.5 12.4 40.4 25.5 50.0 15.8 35.4 45.9 34.8 38.0 35.6 38.1 36.0 100.0 48.6 30.1 5.6 2.7 9.2 1.0 2.7 3.8 2.5 48.8 30.1 40.9 19.2 25.5 14_4 100 123 93 82 33 108 68 134 42 95 123 93 102 96 102 97 80 TOTAL LOW-TARS: 3005 671 1429 103 456 250 27 69 486 62 674 1430 1278 576 714 437 MENTHOL 15.0 8.5 22.1 7.6 27.8 14.6 8.8 17.3 27.0 11.9 8.5 22.1 15.9 14.4 14.3 14.6 100.0 22.3 47.6 3.4 15_2 8.3 0.9 2.3 16.2 2.1 22.4 47.6 42.5 19.2 23.8 14.5 100 57 148 51 185 98 59 115 180 79 57 148 106 96 95 98 zger-st}6irt}zi 0 0 S
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY • TABLE 03 (continued) <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ <---------------------- > GEN. WINONA CA DDC MRS 81 FULL-FLAVOR 5835 32'02 1710 332 282 76 139 94 320 190 3207 1710 2254 1252 1424 905 FILTERS: 29.1 40.5 26.5 24.4 17.2 4.5 45.4 23.5 17.8 36.4 40.4 26.5 28.1 31.2 28.5 30.3 NON-MENTHOL 100.0 54.9 29.3 5.7 4.8 1.3 2.4 1.6 5.5 3.3 55.0 29.3 38.6 21.5 24.4 15.5 100 139 91 84 59 15 156 81 61 125 139 91 96 107 98 104 82 FULL-FLAVOR 2561 390 758 10 668 692 7 36 680 29 391 759 985 509 663 404 FILTERS: 12.8 4.9 11.7 0.7 40.7 40.5 2.3 9.0 37.7 5.6 4.9 11.7 12.3 12.7 13.3 13.5 MENTHOL 100.0 15.2 29.6 0.4 26.1 27_0 0.3 1.4 26.6 1.1 15.3 29.6 38_5 19.9 25.9 15.8 100 39 92 6 318 317 18 70 295 43 39 92 96 99 104 106 83 TOTAL FILTERS: 13342 6831 3956 747 486 765 217 294 604 375 6847 3958 5324 2690 3339 1989 NON-MENTHOL 66.6 86.4 61.3 55_0 29.6 44.8 70.9 73.5 33.5 71.8 86.4 61.3 66.3 67_1 66.8 66.6 100.0 51.2 29.7 5_6 3.6 5.7 1.6 2.2 4.5 2.8 51.3 29.7 39.9 20.2 25.0 14.9 100 130 92 83 44 67 106 110 50 108 130 92 100 101 100 100 84 TOTAL FILTERS: 5577 1061 2187 113 1124 942 34 106 1166 92 1065 2189 2265 1087 1378 847 MENTHOL 27.8 13.4 33.9 8.3 68.5 55.2 11.1 26.5 64.7 17.6 13.4 33.9 28.2 27_1 27.6 28.4 100.0 19.0 39.2 2.0 20.2 16.9 0.6 1.9 20.9 1.6 19.1 39_3 40.6 19.5 24.7 15.2 100 48 122 30 246 198 40 95 232 63 48 122 101 97 99 102 84A 7+ MG FILTERS: 16604 7215 5373 528 1476 1464 251 297 1598 406 7233 5375 6623 3349 4142 2490 TOTAL 82.9 91.2 83_2 38.9 89.9 85.8 82_0 74.3 88_7 77.8 91.2 83.2 82.5 83.5 82.8 83.4 100.0 43.5 32.4 3.2 8.9 8.8 1.5 1.8 9.6 2.4 43.6 32.4 39.9 20.2 24.9 15.0 100 110 100 47 108 103 99 90 107 94 110 100 99 101 100 101 84B 7+ MG FILTERS: 11702 6364 3455 491 400 567 217 208 484 326 6379 3455 4630 2396 2935 1741 NON-MENTHOt 58.4 80.5 53.5 36.1 24.4 33.2 70.9 52.0 26.9 62_5 80.5 53.5 57.7 59.7 58.7 58.3 100.0 54.4 29.5 4.2 3.4 4.8 1.9 1.8 4.1 2.8 54.5 29.5 39.6 20.5 25.1 14.9 1 0 138 92 62 42 57 121 89 46 107 138 92 99 102 100 100 0 84C 7+ MG FILTERS: 4902 851 1918 37 1076 897 34 89 1114 80 854 1920 1993 953 1207 749 MENTHOL 24.5 10.8 29.7 2.7 65.5 52.5 11.1 22.3 61.8 15.3 10.8 29_7 24.8 23.8 24.1 25.1 100.0 17.4 39.1 0.8 22.0 18_3 0.7 1.8 22.7 1.6 17.4 39_2 40.7 19.4 24.6 15.3 100 44 121 11 268 215 45 91 253 63 44 121 101 97 99 102 84D 7+ MG FILTERS: 7526 3225 2552 340 498 594 158 159 565 238 3235 2554 2970 1459 1984 1113 TOTAL 37.6 40.8 39.5 25.0 30.3 34.8 51.6 39.8 31.4 45.6 40.8 39.5 37.0 36.4 39.7 37.3 (100'S/120'S) 100.0 42.9 33.9 4.5 6.6 7.9 2.1 2.1 7.5 3.2 43.0 33.9 39.5 19.4 26.4 14.8 100 109 105 67 81 93 137 106 83 121 109 105 98 97 106 99 e9eEsOa'oz' ~
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. 84E 7+ MG FILTERS: NON-MENTHOL (100'S/120'S) 84F 7+ MG FILTERS: MENTHOL (100'S/120'S) 84G ANY 25'S 84H VALUE 25'S 841 TOTAL SOFT PACK 84J TOTAL HARD BOX ALL OTHER 85 TOTAL NON-FILTERS 86 NON-FILTERS: NON-MENTHOL 0 BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DOC MRS 4944 2495 1430 304 180 307 124 104 226 174 2503 1430 1908 978 1343 715 24.7 31.5 22.1 22.4 11.0 18.0 40.5 26.0 12.5 33.3 31.6 22.1 23.8 24.4 26.9 23.9 100.0 50.5 28.9 6.1 3.6 6.2 2.5 2.1 4.6 3.5 50.6 28.9 38.6 19.8 27.2 14.5 100 128 90 91 44 73 164 105 51 135 128 90 96 99 109 97 2582 730 1122 36 318 287 34 55 339 64 732 1124 1062 481 641 398 12.9 9.2 17.4 2.6 19.4 16.8 11.1 13.8 18.8 12.3 9.2 17.4 13.2 12.0 12.8 13.3 100.0 28.3 43.5 1.4 12.3 11.1 1.3 2.1 13.1 2.5 28.4 43.5 41.1 18.6 24.8 15.4 100 72 135 21 150 130 86 107 146 95 72 135 103 93 99 103 360 99 167 3 82 9 - - 82 - 99 167 143 72 103 42 1.8 1.3 2.6 0.2 5.0 0.5 - - 4.6 - 1.2 2.6 1.8 1.8 2.1 1.4 100.0 27.5 46.4 0.8 22.8 2.5 - - 22.8 - 27.5 46.4 39.7 20.0 28.6 11.7 100 70 144 12 278 29 - - 253 - 69 144 99 100 115 78 303 54 167 - 82 - - - 82 - 54 167 126 62 82 33 1.5 0.7 2.6 - 5.0 - - - 4.6 - 0.7 2.6 1.6 1.5 1.6 1.1 100.0 17.8 55.1 - 27.1 - - - 27.1 - 17.8 55.1 41.6 20.5 27.1 10.9 100 45 171 - 330 - - - 301 - 45 171 104 102 108 73 14607 4718 5731 773 1432 1349 148' 400 1592 364 4738 5735 5890 2890 3619 2208 72.9 59.7 88.8 56.9 87.2 79.0 48.4 100.0 88.3 69.7 59.8 88.8 73.3 72.1 72.4 73.9 100.0 32.3 39.2 5.3 9.8 9.2 1.0 2.7 10.9 2.5 32.4 39.3 40.3 19.8 24.8 15.1 100 82 122 78 120 108 66 137 121 96 82 122 101 99 99 101 4312 3174 412 87 178 358 103 - 178 103 3174 412 1699 887 1098 628 21.5 40.1 6.4 6.4 10.8 21.0 33.7 - 9.9 19.7 40.0 6.4 21.2 22.1 22.0 21.0 100,0 73.6 9.6 2.0 4.1 8.3 2.4 - 4.1 2.4 73.6 9.6 39.4 20.6 25.5 14.6 100 186 30 30 50 97 156 - 46 92 186 30 98 103 102 98 916 17 313 499 32 - 55 - 32 55 17 313 367 187 230 132 4.6 0.2 4.8 36.7 1.9 - 18.0 - 1.8 10.5 0.2 4.8 4.6 4.7 4.6 4.4 100.0 1.9 34.2 54.5 3.5 - 6.0 - 3.5 6.0 1.9 34.2 40.1 20.4 25.1 14.4 100 5 106 803 43 - 393 - 39 230 5 106 100 102 101 97 898 17 313 499 14 - 55 - 14 55 17 313 362 182 227 127 4.5 0.2 4.8 36.7 0.9 - 18.0 - 0.8 10.5 0.2 4.8 4.5 4.5 4.5 4_3 100.0 1.9 34.9 55.6 1.6 - 6.1 - 1.6 6.1 1.9 34.9 40.3 20.3 25.3 14.1 100 5 108 819 19 - 401 - 17 235 5 108 101 101 101 95
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS 'REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN. WINONA CA DDC MRS 87 NON-FILTERS: 18 18 - 18 5 5 3 5 MENTHOL 0.1 1.1 1.0 0.1 0.1 0.1 0.2 100.0 100.0 100.0 27.8 27.8 16.7 27.8 100 1220 - 1111 69 139 67 186 88 MENTHOLS: TOTAL 5577 1061 2187 113 1124 942 34 106 1166 92 1065 2189 2265 1087 1378 847 27.8 13.4 33.9 8.3 68.5 55.2 11.1 26.5 64.7 17.6 13.4 33.9 28.2 27.1 27.6 28.4 100.0 19.0 39.2 2.0 20.2 16.9 0.6 1.9 20.9 1.6 19.1 39.3 40.6 19.5 24.7 15.2 100 48 122 30 246 198 40 95 232 63 48 122 101 97 99 102 89 FREE-STANDING 3209 870 1064 344 249 515 167 321 82 882 1065 1291 631 851 436 LOW-TARS 16.0 11.0 16.5 25.3 15,2 30.2 41.8 17.8 15.7 11.1 16.5 16.1 15.7 17.0 14.6 100.0 27.1 33.2 10.7 7.8 16.0 5.2 10.0 2.6 27.5 33.2 40.2 19.7 26.5 13.6 100 69 103 158 95 188 261 111 98 69 103 100 98 106 91 90 LINE-EXTENSION 7228 3430 2585 171 411 424 105 102 449 165 3432 2587 3025 1365 1766 1072 LOW-TARS 36.1 43.4 40.0 12.6 25.0 24.8 34.3 25.5 24.9 31.6 43.3 40.0 37.7 34.0 35.3 35.9 100.0 47.5 35.8 2.4 5.7 5.9 1.5 1.4 6.2 2.3 47.5 35.8 41.9 18.9 24.4 14.8 100 120 111 35 69 69 95 71 69 88 120 111 104 94 98 99 91 COUPON 434 2 289 76 67 - 289 67 2 185 77 117 55 2.2 0.0 17.6 4.5 21.9 - 16.0 12.8 0.0 2.3 1.9 2.3 1.8 100.0 0.5 66.6 17.5 15.4 - 66.6 15.4 0.5 42.6 17.7 27.0 12.7 100 1 812 205 1010 - 740 592 1 106 89 108 85 92 CHARCOAL 314 80 - 184 50 - - 50 80 121 63 92 38 1.6 1.0 - 13.5 16.3 - - 9.6 1.0 1.5 1.6 1.8 1.3 100.0 25.5' - 58.6 15.9 - - 15.9 25.5 38.5 20.1 29.3 12.1 100 65 - 864 1042 - - 611 64 96 100 117 81 `r9E;F.,5iQ6tOZI
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 04 0.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS N = 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8.5 1_5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 FULL FLAVOR 8396 3592 2468 342 950 768 146 130 1000 219 3598 2469 3239 1761 2087 1309 41_9 45.4 38.2 25.2 57.9 45.0 47.7 32.5 55.5 42.0 45.4 38_2 40.3 43.9 41.7 43.8 100.0 42.8 29.4 4.1 11.3 9.1 1.7 1.5 11.9 2.6 42.9 29.4 38.6 21.0 24.9 15.6 100 108 91 60 138 107 114 78 132 100 108 91 96 106 100 105 FLAVOR LOW TOTAL 8145 3623 2896 132 526 696 105 167 598 187 3635 2897 3352' 1569 2048 1176 40.7 45.8 44.9 9.7 32.0 40.8 34.3 41.8 33.2 35.8 45.8 44.8 41.7 39.1 41.0 39.4 100.0 44.5 35.6 1.6 6.5 8.5 1.3 2.1 7.3 2.3 44.6 35.6 41.2 19.3 25.1 14.4 100 113 110 24 79 100 84 103 82 88 113 110 103 96 101 97 FREE-STANDING 2445 851 847 40 163 377 - 167 235 82 863 848 965 489 670 321 12.2 10.8 13.1 2.9 9.9 22.1 - 41.8 13.0 15.7 10.9 13.1 12.0 12.2 13.4 10.7 100.0 34.8 34.6 1.6 6.7 15.4 - 6.8 9_6 3_4 35.3 34.7 39.5 20.0 27.4 13.1 100 88 107 24 81 181 - 342 107 129 89 108 98 100 110 88 LINE EXTENSION 5700 2772 2049 92 363 319 105 363 105 2772 2049 2387 1080 1378 855 28.5 35.0 31.7 6.8 22.1 18.7 34.3 20.1 20.1 35.0 31.7 29.7 26.9 27.6 28.6 100.0 48.6 35.9 1.6 6.4 5.6 1.8 6.4 1.8 48.6 35.9 41.9 18.9 24.2 15.0 100 123 112 24 78 66 121 71 71 123 111 104 95 91 101 ULTRA LOW TOTAL 2292 677 753 383 134 243 - 102 172 60 679 755 964 427 569 332 11.4 8.6 11.7 28.2 8.2 14.2 - 25.5 9.5 11.5 8.6 11.7 12.0 10.6 11.4 11.1 100.0 29.5 32.9 16.7 5.8 10.6 - 4.5 7.5 2.6 29.6 32.9 42.1 18.6 24.8 14.5 100 75 102 246 71 124 - 223 83 100 75 102 105 93 99 97 FREE-STANDING 764 19 217 304 86 138 86 - 19 217 326 142 181 115 3.8 0.2 3.4 22.4 5.2 8.1 4.8 - 0.2 3.4 4.1 3.5 3.6 3.9 100.0 2.5 28.4 39.8 11.3 18.1 11.3 - 2.5 28.4 42.7 18.6 23.7 15.1 100 6 88 586 137 212. 125 - 6 88 106 93 95 101 '0Esv0z ; 99eEr 0 S •
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• • S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 04 (continued) Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ <---------------------- > GEN. WINONA CA DDC MRS LINE EXTENSION 1528 658 536 79 48 105 - 102 86 60 660 538 638 285 388 217 7_6 8.3 8.3 5.8 2_9 6.2 - 25.5 4.8 11.5 8.3 8.3 7.9 7.1 7.8 7.3 100.0 43.1 35.1 5.2 3_1 6.9 - 6.7 5.6 3.9 43.2 35.2 41.8 18.7 25.4 14.2 100 109 109 76 38 81 - 334 63 151 109 109 104 93 102 95 LMC4bfr0Z;
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q_6) BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM_ LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN. WINONA CA DDC MRS N= 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32_3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 BARCLAY 2 - 1 1 0.0 0.0 0.0 100.0 50.0 50.0 100 250 200 BELAIR 3 2 1 0.0 0.0 0.0 100.0 66.7 33.3 100 166 166 BENSON & HEDGES 12 4 4 3 1 0.1 0.0 0.1 0.1 0.0 100.0 33.3 33.3 25.0 8.3 100 83 166 100 56 CAMBRIDGE 15 2 4 8 1 0.1 0_0 0_1 0.2 0.0 100.0 13.3 26.7 53.3 6.7 100 33 133 214 45 CAMEL 29 11 9 9 0.1 0.1 0.2 0.2 100_0 37.9 31.0 31.0 100 95 155 124 CAPRI 1 - 1 0.0 0.0 100_0 100.0 100 499 CARLTON 5 1 2 2 0.0 0.0 0.0 0.0 100.0 20.0 40.0 40.0 100 50 200 160 qcESt1btnZ % •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 (continued) Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DOC MRS CENTURY 3 2 - 1 0.0 0.0 - 0.0 100_0 66_7 - 33.3 100 166 - 134 CHESTERFIELD 4 3 1 0.0 0.0 0.0 100.0 75.0 25.0 100 187 125 DORAL 16 2 7 7 0.1 0_0 0.2 0.1 100.0 12.5 43.8 43.8 100 31 218 175 EVE 1 1 0.0 0.0 100.0 100.0 100 249 FALCON LIGHTS 1 - 1 0.0 0.0 100.0 100.0 100 499 KENT 8 3 2 1 2 0.0 0_0 0.0 0.0 0.1 100.0 37.5 25.0 12.5 25.0 100 94 125 50 168 KOOL 11 6 3 2 0.1 0.1 0_1 0.0 100.0 54.5 27.3 18.2 100 136 136 73 L & M 2 1 1 0.0 0.0 0_0 100.0 50.0 50.0 100 125 250 S9EeStibt, Oz I
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 (continued) Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) BANNER VII COMPANY <------------------------------------------------------------ --- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. RJR/ <---------------------- > GEN. WINONA CA DDC MRS LUCKY STRIKE 13 5 3 4 1 0.1 0.1 0.1 0.1 0.0 100.0 38.5 23.1 30.8 7.7 100 96 115 123 52 MALIBU 5 1 1 2 1 0.0 0.0 O.O 0.0 0.0 100.0 20.0 20,0 40.0 20.0 100 50 100 160 134 MARLBORO 50 22 12 14 2 0.2 0.3 0.3 0.3 0.1 100.0 44.0 24.0 28.0 4.0 100 110 120 112 27 MERIT 13 8 1 4 0,1 0.1 0.0 0.1 100.0 61.5 7.7 30.8 100 153 38 123 MORE 2 2 0.0 0.0 100.0 100.0 100 249 NEWPORT 9 3 2 4 0.0 0.0 0.0 0.1 100.0 33.3 22.2 44.4 100 83 111 178 NOW 3 3 0.0 0.0 100.0 100.0 100 249 OLD GOLD 3 2 - 1 0.0 0.0 - 0.0 100.0 66.7 - 33.3 100 166 - 134 ocEC9a0nz; ~
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 S TABLE 05 Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI ICAN WILLM_ LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN. WINONA CA DOC MRS N = 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 PALL MALL 18 10 4 2 2 0.1 0.1 0.1 0.0 0.1 100.0 55.6 22.2 11.1 11.1 100 139 Ill 45 75 PHILIP MORRIS 2 - 1 1 0.0 0.0 0.0 100.0 50.0 50.0 100 250 200 PLAYERS 3 1 1 1 0.0 0.0 0.0 0.0 100.0 33.3 33.3 33.3 100 83 166 134 PLAYERS LIGHTS 25'S 1 - 1 0.0 - 0.0 100_0 - 100.0 100 - 249 RALEIGH 2 2 0.0 0.0 100'_0 100.0 100 249 RICHLAND 3 1 - 2 1 0.0 0.0 - 0.0 100.0 33.3 - 66.7 100 83 - 267 RITZ 1 - 1 0.0 - 0.0 100.0 - 100.0 100 - 249 tLCE90bW
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 (continued) Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. RJR/ <---------------------- > GEN. WINONA CA DDC MRS SALEM 22 7 10 4 1 0.1 0.1 0.2 0.1 0.0 100.0 31.8 45.5 18.2 4.5 100 79 227 73 30 SATIN 2 1 1 0.0 0.0 0_0 100.0 50.0 50.0 100 125 250 STORE BRAND/GENERIC 23 5 7 10 1 0.1 0.1 0.2 0.2 0.0 100.0 21.7 30.4 43.5 4.3 100 54 152 174 29 TAREYTON 3 3 0.0 0.0 100.0 100.0 100 249 TRUE 2 1 1 0.0 0.0 0.0 100.0 50.0 50.0 100 125 250 VANTAGE 17 7 6 3 1 0.1 0.1 0.1 0.1 0.0 100.0 41.2 35.3 17.6 5.9 100 103 176 71 39 VICEROY 3 1 1 1 0.0 0.0 0.0 0.0 100.0 33.3 33.3 33.3 100 83 166 134 VIRGINIA SLIMS 9 2 2 4 1 0.0 0.0 0.0 0.1 0_0 100.0 22.2 22.2 44.4 11.1 100 55 111 178 75 ! i •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 05 (continued) Q.7A PLEASE TELL ME THE NAMES OF ALL THE CIGARETTE BRANDS YOU HAVE SMOKED IN THE LAST 3 MONTHS (MULTIPLE RESPONSES) (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) i BANNER VII COMPANY <--------------------------------------------------------------- > TO'TAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ < ---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS WINSTON 41 - - - - - - - - - - - 14 13 13 1 0.2 - - - - - - - - - - - 0.2 0.3 0.3 0.0 100.0 - - - - - - - - - - - 34 1 31 7 31 7 2 4 100 - - - - - - - - - - - . 85 . 158 . 127 . 16 OTHER 6 - - - - - - - - - - - - 2 4 - 0.0 - - - - - - - - - - - - 0.0 0.1 - 100.0 - - - - - - - - - - - - 33.3 66.7 - 100 - - - - - - - - - - - - 166 267 - DON' T KNOW 54 - - - - - - - - - - - 30 4 8 12 0.3 - - - - - - - - - - - 0.4 0.1 0.2 0.4 100.0 - - - - - - - - - - 55.6 7.4 14.8 22.2 100 - - - - - - - - - - - 139 37 59 149 ~.'rl Ef.'9Q6tQZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 06 Q.7B/C/D WHAT TYPE OF CIGARETTE DO YOU USUALLY SMOKE? (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN_/ SURVEY SOURCE SMOK ERS PHILIP MORRIS REY NOLDS AMER & LORRI LIG ICAN WILLM_ LARD GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ <---------------------- > GEN. WINONA CA DDC MRS N = 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 39.5 32.2 6.8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 REGULAR/KINGS 95 33 26 33 3 0.5 0.4 0.6 0.7 0.1 100.0 34.7 27.4 34.7 3.2 100 87 137 139 21 MENTHOL 22 6 8 7 1 0.1 0.1 0.2 0.1 0.0 100.0 27.3 36.4 31.8 4.5 100 68 182 127 30 NON-MENTHOL 66 24 18 22 2 0.3 0.3 0_4 0.4 0.1 100.0 36.4 27.3 33.3 3.0 100 91 136 134 20 DON'T KNOW 7 3 - 4 0.0 0.0 - 0.1 100.0 42.9 - 57.1 100 107 - 229 ULTRA LIGHTS 11 4 1 5 1 0.1 0.0 0.0 0.1 0.0 100.0 36.4 9.1 45.5 9.1 100 91 45 182 61 LIGHTS 34 9 9 15 1 0.2 0.1 0.2 0.3 0.0 100.0 26.5 26_5 44.1 2.9 100 66 132 177 20 FULL FLAVOR 44 18 15 10 1 0_2 0.2 0.4 0.2 0.0 100.0 40.9 34.1 22.7 2.3 100 102 170 91 15 tr LE Er.Q6t0Z • • •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 06 (continued) Q.7B/C/D WHAT TYPE OF CIGARETTE DO YOU USUALLY SMOKE? (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE 6W/ LM/ PM/ ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN_ RJR/ < ---------------------- > GEN. WINONA CA DDC MRS DON'T KNOW 6 2 1 3 0.0 0.0 0.0 0.1 100.0 33.3 16.7 50.0 100 83 83 200 LONGER THAN KINGS 59 16 18 17 8 0.3 0.2 0.4 0.3 0.3 100.0 27.1 30.5 28.8 13.6 100 68 152 115 91 MENTHOL 9 3 3 2 1 0.0 0.0 0.1 0.0 0.0 100.0 33.3 33.3 22.2 11.1 100 83 166 89 75 NON-MENTHOL 47 13 14 14 6 0.2 0.2 0.3 0.3 0.2 100.0 27.7 29.8 29.8 12.8 100 69 149 119 86 DON'T KNOW 3 I 1 1 0.0 0.0 0.0 0.0 100.0 33.3 33.3 33.3 100 166 134 224 ULTRA LIGHTS 18 7 3 5 3 0.1 0.1 0.1 0.1 0.1 100.0 38.9 16.7 27.8 16.7 100 97 83 111 112 LIGHTS 18 3 9 4 2 0.1 0.0 0.2 0.1 0.1 100.0 16.7 50.0 22.2 11.1 100 42 250 89 75 FULL FLAVOR 19 6 4 7 2 0.1 0.1 0.1 0.1 0.1 100.0 31.6 21.1 36.8 10.5 100 79 105 148 71 SLE£50btQZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 06 (continued) Q.7B/C/D WHAT TYPE OF CIGARETTE DO YOU USUALLY SMOKE? (ASKED IF "NO REGULAR BRAND" OR "JUST STARTED SMOKING" IN Q.6) BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN_ GEN. WINONA CA DDC MRS DON'T KNOW 4 2 1 1 0.0 0.0 0.0 0.0 100.0 50.0 25.0 25.0 100 250 100 168 DON'T KNOW 39 25 3 3 8 0.2 - - - - - - - - - - - 0.3 0_1 0.1 0.3 100.0 - - - - - - - - - - - 64.1 7.7 7.7 20.5 100 - - - - - - - - - - - 160 38 31 138 MENTHOL 2 1 1 0.0 0.0 0.0 100.0 50.0 50.0 100 250 335 NON-MENTHOL 5 1 1 2 1 0.0 0.0 0.0 0.0 0.0 100.0 20.0 20.0 40.0 20.0 100 50 100 160 134 DON'T KNOW 32 24 1 1 6 0.2 0.3 0.0 0.0 0.2 100.0 75.0 3.1 3.1 18.8 100 187 16 13 126 FULL FLAVOR 3 1 1 1 0.0 0.0 0.0 0.0 100.0 33.3 33.3 33.3 100 - - - - - - - - - - - 83 166 224 DON'T KNOW 36 - - - - - - - - - - - 24 2 3 7 0.2 - - - - - - - - - - - 0.3 0.0 0.1 0.2 100.0 - - - - - - - - - - - 66.7 5.6 8.3 19.4 100 - - - - - - - - - - - 166 28 33 130 9LEC906tOZ 0
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a S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 DEMOGRAPHICS BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND BW/ LM/ PM/ GEN. GEN. GEN. SURVEY SOURCE RJR/ <---------------------- > GEN. WINONA CA DDC MRS N = 20028 7909 6456 1359 1642 1707 306 400 1802 522 7929 6460 8030 4011 5000 2987 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 00.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 39_5 32.2 6.8 8.2 8.5 1.5 2.0 9.0 2.6 39.6 32.3 40.1 20.0 25.0 14.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 SEX MEN 9999 3848 3292 719 890 807 99 200 973 200 3861 3295 4022 2007 2481 1489 49.9 48.7 51.0 52.9 54_2 47.3 32.4 50.0 54.0 38.3 48.7 51.0 50.1 50.0 49.6 49.8 100.0 38.5 32.9 7.2 8.9 8.1 1.0 2.0 9.7 2.0 38.6 33.0 40.2 20.1 24.8 14.9 100 97 102 106 109 95 65 100 108 77 98 102 100 100 99 100 WOMEN 10029 4061 3164 640 752 900 207 200 829 322 4068 3165 4008 2004 2519 1498 50.1 51.3 49_0 47.1 45.8 52.7 67_6 50.0 46.0 61.7 61.3 49.0 49.9 50.0 50.4 60.2 100.0 40.5 31.5 6.4 7.5 9.0 2.1 2.0 8.3 3.2 40.6 31.6 40.0 20.0 25.1 14.9 100 103 98 94 91 105 135 100 92 123 102 98 100 100 101 100 AGE 18 - 24 2717 1833 414 20 98 320 3 8 101 8 1833 414 1043 558 695 421 13.6 23.2 6.4 1.5 6.0 18.7 1.0 2_0 5.6 1.5 23.1 6.4 13.0 13.9 13.9 14.1 100.0 67.5 15.2 0.7 3.6 11.8 0.1 0.3 3.7 0.3 67.5 15.2 38.4 20.5 25 6 15 5 100 171 47 11 44 138 7 15 41 11 170 47 96 103 . 102 . 104 18 - 21 1375 948 179 14 47 176 2 1 48 2 948 179 507 289 365 214 6.9 12.0 2.8 1.0 2.9 10.3 0.7 0.3 2.7 0.4 12.0 2.8 6.3 7.2 7.3 7.2 100.0 68.9 13.0 1.0 3.4 12.8 0.1 0.1 3.5 0.1 68.9 13.0 36.9 21.0 26.5 15.6 100 175 40 15 42 150 10 4 39 6 174 40 92 105 106 104 22 - 24 1342 885 235 6 51 144 1 7 53 6 885 235 536 269 330 207 6_7 11.2 3.6 0.4 3.1 8.4 0.3 1.8 2.9 1.1 11.2 3.6 6.7 6.7 6.6 6.9 100.0 65.9 17.5 0.4. 3.8 10.7 0.1 0.5 3.9 0.4 65.9 17.5 39.9 20.0 24.6 15.4 100 167 54 7 46 126 5 26 44 17 167 54 100 100 98 103 25 - 34 5614 2735 1606 99 514 518 29 70 539 71 2738 1606 2249 1084 1425 856 28.0 34.6 24.9 7.3 31.3 30.3 9.5 17.5 29.9 13.6 34.5 24_9 28.0 27_0 28.5 28.7 100.0 48.7 28.6 1.8 9.2 9.2 0.5 1.2 9.6 1.3 48.8 28.6 40.1 19.3 25.4 15.2 100 123 89 26 112 108 34 62 107 49 123 89 100 96 102 102 35 - 44 4626 1621 1700 305 448 318 57 119 502 116 1627 1700 1897 933 1134 662 23.1 20.5 26.3 22.4 27.3 18.6 18_6 29.8 27.9 22.2 20.5 26.3 23.6 23.3 22.7 22.2 100.0 35.0 36.7 6.6 9.7 6.9 1.2 2.6 10.9 2.5 35.2 36.7 41.0 20.2 24.5 14.3 100 89 114 97 118 81 81 129 121 96 89 114 102 101 98 96 LL£Er.4E1trC?Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (contlnued) DEMOGRAPHICS BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND SURVEY SOURCE BW/ LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. GEN. WINONA CA DDC MRS 45 - 54 3129 853 1184 355 269 253 85 83 302 131 857 1184 1283 624 760 462 15.6 10.8 18.3 26.1 16.4 14.8 27.8 20.8 16.8 25.1 10.8 18.3 16.0 15.6 15.2 15.5 100.0 27.3 37.8 11.3 8.6 8.1 2.7 2.7 9.7 4.2 27.4 37.8 41_0 19.9 24.3 14.8 100 69 117 167 105 95 178 133 107 161 69 117 102 100 97 99 55 - 64 2376 575 917 358 185 166 71 66 209 106 580 919 936 479 589 372 11.9 7.3 14.2 26.3 11.3 9.7 23.2 16.5 11.6 20.3 7.3 14.2 11.7 11.9 11.8 12.5 100.0 24.2 38.6 15.1 7.8 7.0 3.0 2.8 8.8 4.5 24.4 38,7 39.4 20.2 24.8 15.7 100 61 120 222 95 82 196 139 98 171 62 120 98 101 99 105 65+ 1566 292 635 222 128 132 61 54 149 90 294 637 622 333 397 214 7.8 3.7 9.8 16.3 7.8 7.7 19.9 13.5 8.3 17.2 3.7 9.9 7.7 8.3 7.9 7.2 100.0 18.6 40.5 14.2 8.2 8.4 3.9 3.4 9_5 5.7 18.8 40.7 39.7 21.3 25.4 13.7 100 47 126 209 100 99 255 173 106 221 47 126 99 106 102 92 ETHNIC WHITE 17330 7088 5679 1239 1240 1205 285 374 1388 489 7106 5683 6992 3469 4278 2591 86.5 89.6 88.0 91.2 75.5 70.6 93.1 93.5 77.0 93.7 89.6 88.0 87.1 86.5 85.6 86.7 100.0 40.9 32.8 7.1 7.2 7.0 1.6 2.2 8.0 2.8 41 0 32 8 40 3 20 0 24 7 15 0 100 104 102 105 87 82 108 108 89 108 . 104 . 102 . 101 . 100 . 99 . 100 BLACK 1691 350 517 82 327 380 11 13 331 20 350 517 641 343 460 247 8.4 4.4 8.0 6.0 19.9 22.3 3.6 3.3 18.4 3.8 4.4 8.0 8.0 8.6 9.2 8.3 100.0 20.7 30.6 4.8 19.3 22.5 0.7 0.8 19.6 1.2 20.7 30 6 37 9 20 3 27 2 14 6 100 52 95 71 236 264 43 38 218 45 52 . 95 . 95 . 101 . 109 . 98 SPANISH SPEAKING 935 416 280 34 72 105 10 11 78 15 416 280 377 175 257 126 4.7 5.3 4.3 2.5 4.4 6.2 3.3 2.8 4.3 2,9 5.2 4.3 4.7 4.4 5.1 4.2 100.0 44.5 29.9 3.6 7.7 11.2 1.1 1.2 8.3 1.6 44 5 29 9 40 3 18 7 27 5 13 5 100 113 93 54 94 132 70 59 93 62 . 112 . 93 . 101 . 93 . 110 . 90 EDUCATION 8TH GRADE OR LESS 824 181 338 101 95 45 14 29 107 30 182 338 353 165 217 89 4.1 2.3 5.2 7.4 5.8 2.6 4.6 7.3 5.9 5.7 2.3 5.2 4.4 4.1 4.3 3.0 100.0 22.0 41.0 12.3 11.5 5_5 1.7 3.5 13.0 3.6 22.1 41.0 42 8 20 0 26 3 8 10 100 56 127 181 141 64 111 176 144 140 56 127 . 107 . 100 . 105 . 72 1-3 YEARS OF 2481 899 826 175 251 178 47 69 285 77 902 828 957 514 650 360 HIGH SCHOOL 12.4 11.4 12.8 12.9 15.3 10.4 15.4 17.3 15.8 14.8 11.4 12.8 11.9 12.8 13.0 12.1 100.0 36.2 33.3 7.1 10.1 7.2 1.9 2 8 11 5 3 1 36 4 33 4 38 6 20 7 26 2 14 5 100 92 103 104 123 84 124 . 139 . 128 . 119 . 92 . 103 . 96 . 103 . 105 . 97 8L££~~~~0~ 7 •
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• S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER VII COMPANY <--------------------------------------------- ----------------- > TOTAL R.J. BROWN GEN./ SMOK PHILIP REY AMER & LORRI LIG STORE ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND SURVEY SOURCE BW/ LM/ PM/ RJR/ <---------------------- > GEN. GEN. GEN. GEN. WINONA CA DDC MRS COMPLETED HIGH SCHOOL 8661 3511 2771 539 694 778 126 152 756 210 3517 2771 3421 1763 2180 1297 43.2 44.4 42.9 39.7 42.3 45.6 41.2 38_0 42.0 40.2 44.4 42.9 42.6 44.0 43.6 43.4 100.0 40.5 32.0 6.2 8.0 9.0 1.5 1.8 8.7 2.4 40.6 32.0 39.5 20.4 25.2 15.0 100 103 99 92 98 105 95 88 97 93 103 99 99 102 101 100 SOME COLLEGE 4674 1957 1438 298 382 379 71 103 422 126 1965 1438 1949 892 1088 745 23.3 24.7 22.3 21_9 23.3 22.2 23.2 25.8 23.4 24.1 24.8 22.3 24.3 22.2 21.8 24.9 100.0 41.9 30.8 6_4 8.2 8.1 1.5 2.2 9.0 2.7 42.0 30.8 41.7 19.1 23.3 15.9 100 106 95 94 100 96 99 110 100 103 106 95 104 95 93 107 COMPLETED COLLEGE 3166 1284 1009 230 200 304 44 44 212 73 1285 1011' 1292 630 798 446 15.8 16.2 15.6 16.9 12.2 17.8 14.4 11.0 11.8 14.0 16.2 15,7 16.1 15.7 16.0 14.9 100.0 40.6 31.9 7.3 6.3 9.6 1.4 1.4 6.7 2.3 40.6 31.9 40.8 19.9 25.2 14.1 100 103 99 107 77 113 91 70 74 88 103 99 102 99 101 94 NO COLLEGE 11966 4591 3935 815 1040 1001 187 250 1148 317 4601 3937 4731 2442 3047 1746 59.7 58.0 61.0 60.0 63.3 58.6 61.1 62.5 63.7 60.7 58.0 60.9 58.9 60.9 60.9 58.5 100.0 38.4 32.9 6.8 8.7 8.4 1.6 2.1 9.6 2.6 38.5 32.9 39.5 20.4 25.5 14.6 100 97 102 100 106 98 102 105 107 102 97 102 99 102 102 98 AT LEAST SOME COLLEGE 7840 3241 2447 528 582 683 115 147 634 199 3250 2449 3241 1522 1886 1191 39.1 41.0 37.9 38.9 35.4 40.0 37.6 36.8 35.2 38.1 41.0 37.9 40.4 37.9 37.7 39.9 100.0 41.3 31.2 6.7 7.4 8.7 1.5 1.9 8.1 2.5 41.5 31.2 41.3 19.4 24.1 15.2 100 105 97 99 91 102 96 94 90 97 105 97 103 97 96 102 MARITAL STATUS SINGLE 4223 2272 956 147 274 472 19 34 288 36 2274 957 1642 804 1088 689 21.1 28.7 14_8 10.8 16.7 27.7 6.2 8.5 16.0 6.9 28.7 14.8 20_4 20.0 21.8 23.1 100.0 53.8 22.6 3.5 6.5 11.2 0.4 0.8 6.8 0.9 53.8 22.7 38.9 19.0 25.8 16.3 100 136 70 51 79 131 29 40 76 33 136 70 97 95 103 109 MARRIED 12485 4517 4375 929 1058 964 211 287 1172 369 4529 4378 5091 2507 3028 1859 62.3 57.1 67.8 68.4 64.4 56.5 69,0 71.8 65.0 70.7 57.1 67.8 63.4 62.5 60.6 62.2 100.0 36.2 35.0 7.4 8.5 7.7 1.7 2.3 9.4 3.0 36.3 35.1 40.8 20.1 24.3 14.9 100 92 109 110 103 91 111 115 104 113 92 109 102 100 97 100 WIDOWED 998 235 387 121 87 75 37 33 100 55 237 387 376 219 262 141 5.0 3.0 6.0 8.9 5.3 4.4 12.1 8.3 5.5 10.5 3.0 6.0 4.7 5.5 5.2 4.7 100.0 23.5 38.8 12.1 8.7 7.5 3.7 3_3 10.0 5.5 23.7 38.8 37.7 21.9 26.3 14.1 100 60 120 179 106 88 243 166 111 211 60 120 94 110 105 95 UECGOOOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE 8W/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS DIVORCED 1707 662 557 122 149 124 31 38 163 53 664 557 689 338 459 221 8.5 8.4 8.6 9.0 9.1 7.3 10.1 9.5 9.0 10.2 8.4 8.6 8.6 8.4 9.2 7_4 100.0 38.8 32.6 7.1 8.7 7.3 1.8 2.2 9.5 3.1 38.9 32 6 40 4 19 8 26 9 12 9 100 98 101 105 106 85 119 111 106 119 98 . 101 _ 101 . 99 . 108 _ 87 SEPARATED 362 126 107 29 47 37 7 4 50 8 126 107 155 66 102 39 1_8 1_6 1.7 2.1 2.9 2.2 2.3 1_0 2.8 1.5 1.6 1.7 1.9 1.6 2.0 1.3 100.0 34.8 29_6 8.0 13.0 10.2 1.9 1.1 13.8 2.2 34 8 29 6 8 42 18 2 28 2 10 8 100 88 92 118 158 120 127 55 154 85 . 88 . 92 . 107 . 91 . 113 . 72 LIVING TOGTHER/REFUSED 253 97 74 11 27 35 1 4 29 1 99 74 77 77 61 38 1.3 1.2 1.1 0.8 1.6 2.1 0.3 1.0 1.6 0.2 1.2 1,1 1_0 1.9 1.2 1.3 100.0 100 38.3 29.2 4.3 10.7 13.8 0.4 1.6 11.5 0.4 39.1 29.2 30.4 30.4 24.1 15.0 97 91 64 130 162 26 79 127 15 99 91 76 152 97 101 INCOME UNDER $10,000 1527 485 508 130 149 120 30 71 181 66 488 508 647 270 378 232 7.6 6.1 7.9 9.6 9.1 7.0 9.8 17.8 10.0 12.6 6.2 7.9 8.1 6.7 7.6 7.8 100.0 31.8 33_3 8.5 9.8 7.9 2.0 4.6 11.9 4.3 32.0 33.3 42.4 7 17 24 8 15 2 100 80 103 125 119 92 129 233 132 166 81 103 106 . 88 . 99 . 102 $10,000 - $19,999 3619 1415 1147 232 321 299 56 109 365 113 1420 1150 1468 684 924 543 18.1 17.9 17.8 17.1 19.5 17.5 18.3 27.3 20.3 21.6 17.9 17.8 18.3 17.1 18.5 18.2 100.0 39.1 31.7 6.4 8.9 8.3 1.5 3.0 10.1 3.1 39.2 31.8 40.6 18.9 25.5 15.0 100 99 98 94 108 97 101 151 112 120 99 99 101 94 102 101 $20,000 - $29,999 3597 1477 1174 208 296 281 55 67 327 88 1480 1174 1544 628 900 525 18.0 18.7 18.2 15.3 18.0 16.5 18.0 16.8 18.1 16.9 18.7 18.2 19.2 15.7 18.0 17.6 100.0 41.1 32.6 5.8 8.2 7.8 1.5 1.9 9.1 2.4 41.1 32.6 42_9 17.5 25.0 14.6 100 104 101 85 100 92 100 93 101 94 104 101 107 87 100 98 ~ $30,000 - $49,999 5483 2280 1744 344 436 461 87 78 466 133 2282 1744 2330 933 1406 814 27.4 28.8 27.0 25.3 26.6 27.0 28.4 19.5 25.9 25.5 28.8 27.0 29.0 23.3 28.1 27.3 100.0 41.6 31.8 6.3 8.0 8.4 1.6 1.4 8.5 2.4 41.6 31.8 42.5 17 0 25 6 8 14 100 105 99 92 97 99 104 71 94 93 105 99 106 . 85 . 103 . 100 OVER $50,000 2442 1021 778 189 159 223 30 14 164 38 1021 779 1032 509 563 338 12.2 12.9 12.1 13.9 9.7 13.1 9.8 3.5 9.1 7.3 12.9 12.1 12.9 12.7 11_3 11.3 100.0 41.8 31.9 7.7 6.5 9.1 1.2 O.6 6.7 1.6 41.8 31.9 42.3 20.8 23.1 13.8 100 106 99 114 79 107 .80 29 75 60 106 99 105 104 92 93 09CE906t0Z 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK PHILIP REY AMER & LORRI LIG STORE BW/ LM/ PM/ RJR/ <---------------------- > ERS MORRIS NOLDS ICAN WILLM. LARD GETT BRAND GEN. GEN. GEN. GEN. WINONA CA DDC MRS UNDER $20,000 5146 1900 1655 362 470 419 86 180 546 179 1908 1658 2115 954 1302 775 25.7 24.0 25.6 26.6 28.6 24.5 28.1 45.0 30.3 34.3 24.1 25.7 26.3 23.8 26.0 25.9 100.0 36.9 32.2 7.0 9.1 8.1 1.7 3.5 10.6 3.5 37.1 32.2 41.1 18.5 25.3 15.1 100 93 100 104 111 96 109 175 118 133 94 100 103 93 101 101 OVER $20,000 11522 4778 3696 741 891 965 172 159 957 259 4783 3697 4906 2070 2869 1677 57.5 60.4 57.2 54.5 54.3 56.5 56.2 39.8 53.1 49.6 60.3 57.2 61.1 51.6 57.4 56.1 100.0 41.5 32.1 6.4 7.7 8.4 1.5 1.4 8.3 2.2 41.5 32.1 42.6 18.0 24.9 14.6 100 105 100 95 94 98 98 69 92 86 105 99 106 90 100 98 UNDER $30,000 423 132 152 42 40 30 9 9 43 14 133 152 163 70 100 90 (NON-SPECIFIC) 2.1 1.7 2.4 3.1 2.4 1.8 2.9 2.3 2.4 2.7 1.7 2.4 2.0 1.7 2.0 3.0 100.0 31.2 35.9 9.9 9.5 7.1 2.1 2.1 10.2 3.3 31.4 35.9 38.5 16.5 23.6 21.3 100 79 111 146 115 83 139 107 113 127 79 111 96 83 '95 143 OVER $30,000 240 90 87 17 13 25 3 4 13 6 91 87 107 37 56 40 (NON-SPECIFIC) 1.2 1.1 1.3 1.3 0.8 1.5 1.0 1.0 0.7 1.1 1.1 1.3 1.3 0.9 1.1 1.3 100.0 37.5 36.3 7.1 5.4 10.4 1.3 1.7 5.4 2.5 37.9 36.3 44.6 15.4 23.3 16.7 100 95 112 104 66 122 82 83 60 96 96 112 111 77 93 112 UNDER $30,000 9166 3509 2981 612 806 730 150 256 916 281 3521 2984 3822 1652 2302 1390 45.8 44.4 46.2 45.0 49.1 42.8 49.0 64.0 50.8 53.8 44.4 46.2 47.6 41.2 46.0 46.5 100.0 38.3 32.5 6.7 8.8 8.0 1.6 2.8 10.0 3.1 38.4 32.6 41.7 18.0 25.1 15.2 100 97 101 98 107 93 107 140 111 118 97 101 104 90 101 102 OVER $30,000 8165 3391 2609 550 608 709 120 96 643 177 3394 2610 3469 1479 2025 1192 40.8 42.9 40.4 40.5 37.0 41.5 39.2 24.0 35.7 33.9 42.8 40.4 43.2 36.9 40.5 39.9 100.0 41.5 32.0 6.7 7.4 8.7 1.5 1.2 7.9 2.2 41.6 32.0 42.5 18.1 24.8 14.6 100 105 99 99 91 102 96 59 88 83 105 99 106 90 99 98 NIELSEN COUNTY SIZE A (25 TOP METROS) 7064 2966 1922 533 554 818 120 73 584 158 2970 1923 2821 1399 1773 1071 35.3 37.5 29.8 39.2 33.7 47.9 39.2 18.3 32.4 30.3 37.5 29.8 35.1 34.9 35.5 35.9 100.0 42.0 27.2 7.5 7.8 11.6 1.7 1.0 8.3 2.2 42.0 27.2 39.9 19.8 25.1 15.2 100 106 84 111, 96 136 111 52 92 86 106 84 100 99 101 102 B (OTHER 150M+) 6256 2583 1992 393 512 484 92 130 567 157 2590 1995 2551 1275 1519 911 31.2 32.7 30.9 28.9 31.2 28.4 30.1 32.5 31.5 30.1 32.7 30.9 31.8 31.8 30.4 30,5 100.0 41.3 31.8 6.3 8.2 7.7 1.5 2.1 9.1 2.5 41.4 31.9 40.8 20.4 24.3 14.6 100 105 99 93 100 91 96 104 101 96 105 99 102 102 97 98 T$EEG0f9t,0Z
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER VII COMPANY <--------------------------------------------------------------- > TOTAL R.J. BROWN GEN./ SURVEY SOURCE SMOK ERS PHILIP REY MORRIS NOLDS AMER & LORRI ICAN WILLM. LARD LIG GETT STORE BRAND BW/ GEN. LM/ GEN. PM/ GEN. RJR/ < ---------------------- > GEN. WINONA CA DDC MRS C(40M-150M) 3473 1247 1304 227 283 219 52 92 316 107 1251 1304 1403 687 867 516 17.3 15.8 20.2 16.7 17.2 12.8 17.0 23.0 17.5 20.5 15.8 20.2 17.5 17.1 17.3 17.3 100.0 35.9 37.5 6.5 8.1 6.3 1.5 2.6 9.1 3.1 36.0 37.5 40.4 19.8 25.0 14.9 100 91 116 96 99 74 98 133 101 118 91 116 101 99 100 100 D(ALL OTHERS) 3235 1113 1238 206 293 186 42 105 335 100 1118 1238 1255 650 841 489 16.2 14.1 19.2 15_2 17.8 10.9 13.7 26_3 18.6 19.2 14.1 19.2 15.6 16.2 16_8 16.4 100.0 100 34.4 38.3 6.4 9.1 5.7 1.3 3.2 10.4 3.1 34.6 38.3 38.8 20.1 26.0 15.1 87 119 94 110 67 85 163 115 119 87 119 97 100 104 101 CONSUMPTION (CIGARETTES PER DAY) LIGHT (<20/DAY) 7043 3016 2086 364 562 741 91 102 589 153 3025 2090 2364 1231 1578 1870 35.2 38.1 32.3 26_8 34.2 43.4 29.7 25.5 32.7 29.3 38.2 32_4 29.4 30.7 31.6 62.6 100.0 42.8 29.6 5.2 8.0 10.5 1.3 1.4 8.4 2.2 43 0 29 7 33 6 17 5 22 4 26 6 100 108 92 76 97 123 85 73 93 83 . 108 . 92 . 84 . 87 . 90 . 178 MEDIUM (20) 3785 1576 1158 280 299 341 51 55 317 81 1583 1158 1562 808 906 509 18_9 19.9 17.9 20.6 18.2 20.0 16.7 13.8 17.6 15.5 20.0 17.9 19.5 20.1 18.1 17_0 100.0 41.6 30.6 7.4 7.9 9.0 1.3 1.5 8.4 2.1 41.8 30.6 41.3 21.3 23.9 13.4 100 105 95 109 96 106 88 73 93 82 106 95 103 107 96 90 HEAVY (21+) 8890 3223 3137 703 769 601 158 237 880 280 3227 3137 3933 1949 2445 563 44.4 40.8 48.6 51.7 46.8 35.2 51.6 59.3 48.8 53.6 40.7 48.6 49_0 48.6 48.9 18.8 100.0 36.3 35.3 7_9 8.7 6.8 1.8 2.7 9.9 3.1 36.3 35.3 44.2 21.9 27.5 6.3 100 92 109 117 106 79 116 133 110 121 92 109 110 109 110 42 HEAVY (21-30) 6324 2394 2174 473 539 443 110 150 612 186 2395 2174 2823 1398 1830 273 31.6 30.3 33.7 34.8 32.8 26.0 35.9 37.5 34.0 35.6 30.2 33.7 35.2 34.9 36.6 9_1 100.0 37.9 34.4 7.5 8.5 7.0 1.7 2.4 9.7 2.9 37.9 34.4 44.6 22.1 28.9 4_3 100 96 107 110 104 82 114 119 108 113 96 107 111 110 116 29 VERY HEAVY (31+) 2566 829 963 230 230 158 48 87 268 94 832 963 1110 551 615 290 12.8 10.5 14.9 16.9 14_0 9.3 15.7 21.8 14.9 18_0 10.5 14.9 13.8 13.7 12.3 9.7 100.0 32.3 37.5 9.0 9.0 6.2 1.9 3.4 10.4 3.7 32.4 37.5 43.3 21.5 24.0 11.3 100 82 116 132 109 72 122 170 116 141 82 116 108 107 96 76 MEDIAN AGE (YRS.) 37.88 31.77 41.48 51.75 38.74 34.87 50.70 44.66 39.31 48.42 31.80 41.49 38.08 38.16 37.53 37. 53 AVERAGE NO. CGTS./DAY 22.53 21.37 23.62 24.92 23.05 20.22 24.21 26.86 23.59 25.18 21.36 23.60 23.93 23.98 24.01 14.34 G9ECQ06'bQZ
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C9eESO6tinz BANNER EIGHT
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TABLE OF CONTENTS 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. 04 Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. 07 DEMOGRAPHICS t$CE906tQZ
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ft 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <------------------------------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW N = 20028 916 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 4.6 94.5 49.4 42.2 45.0 66.6 37.0 27.9 29.7 27.8 12.5 14.3 15.4 41.9 52.3 40.8 11.4 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 ALPINE 2 - 2 2 - - - - - - 2 2 - - 2 0.0 - 0.0 0.0 - - - - - - 0.0 0.1 - - 0.0 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - 100.0 100 - 106 202 - - - - - - 359 801 - - 239 TOTAL BARCLAY 86 - 86 53 33 33 86 53 33 33 - - - - - 86 - 86 0.4 - 0.5 0.5 0.4 0.4 0.6 0.7 0.6 0.6 - - - - - 0.8 - 3.8 100.0 - 100.0 61.6 38.4 38.4 100.0 61.6 38.4 38.4 - - - - - 100.0 - 100.0 100 - 106 125 91 85 150 167 138 129 - - - - - 191 - 874 BARCLAY KINGS REGULAR 32 - 32 32 - - 32 32 - 32 - 32 IN THE SOFT PACK 0.2 - 0.2 0.3 - - 0.2 0.4 - 0.3 - 1.4 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - 150 271 - 191 - 874 BARCLAY KINGS REGULAR 21 - 21 21 - - 21 21 - 21 - 21 IN THE BOX 0.1 - 0.1 0.2 - - 0.2 0.3 - 0.2 - 0.9 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - 150 271 - 191 - 874 BARCLAY 100'S REGULAR 33 - 33 - 33 33 33 - 33 33 - 33 - 33 0.2 - 0.2 - 0.4 0.4 0.2 - 0.6 0.6 - 0.3 - 1.4 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 BARCLAY KINGS 53 - 53 53 - - 53 53 - 53 - 53 0.3 - 0.3 0.5 - - 0.4 0.7 - 0.5 - 2.3 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - 150 271 - 191 - 874 BARCLAY KINGS REGULAR 53 - 53 53 - - 53 53 - 53 - 53 0.3 - 0.3 0.5 - - 0.4 0.7 - 0.5 - 2.3 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - 150 271 - 191 - 874 .CtRCi4GVt7I#7G
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW BARCLAY 100'S 33 - 33 - 33 33 33 - 33 33 33 - 33 0.2 - 0.2 - 0.4 0.4 0.2 - 0.6 0.6 0.3 - 1.4 100.0 - 160.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 BARCLAY NON-MENTHOL 86 - 86 53 33 33 86 53 33 33 - 86 - 86 0.4 - 0.5 0.5 0.4 0.4 0.6 0.7 0.6 0.6 - 0.8 - 3.8 100.0 - 100.0 61.6 38.4 38.4 100.0 61.6 38.4 38.4 - 100.0 - 100.0 100 - 106 125 91 85 150 167 138 129 - 191 - 874 TOTAL BELAIR 114 - 1,14 47 67 67 - 114 47 67 67 - 114 114 0.6 - 0.6 0.5 0.8 0.7 - 2.0 1.9 2.3 2.2 - 1.1 1.4 100.0 - 100.0 41.2 58.8 58.8 - 100.0 41.2 58.8 58.8 - 100.0 100.0 100 - 106 83 139 131 - 359 330 410 383 - 191 245 BELAIR KINGS 47 - 47 47 - 47 47 - - - 47 47 0.2 - 0.2 0.5 - 0.8 1.9 - - - 0.4 0.6 100.0 - 100.0 100.0 - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - 359 801 - - - 191 245 BELAIR 100'S 67 - 67 - 67 67 - 67 - 67 67 - 67 67 0.3 - 0.4 - 0.8 0.7 - 1.2 - 2.3 2.2 - 0.6 0.8 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - 359 - 697 651 - 191 245 TOTAL BENSON & HEDGES 899 - 899 3 896 896 495 3 49,2 492 404 - 404 404 418 481 228 253 4.5 - 4.8 0.0 10.6 9.9 3.7 0.0 8.8 8.3 7.2 - 14.1 13.1 5.0 4.6 2.8 11.0 100.0 - 100.0 0.3 99.7 99.7 55.1 0.3 54.7 54.7 44.9 - 44.9 44.9 46.5 53.5 25.4 28.1 100 - 106 1 236 221 83 1 196 185 161 - 313 293 Ill 102 62 246 BENSON & HEDGES KINGS 3 3 3 - - 3 3 3 IN THE FLAT BOX 0.0 0.0 0.0 - - 0.0 0.0 0.0 100.0 100.0 100.0 - - 100.0 100:0 100.0 100 106 202 - - 150 271 239 BENSON & HEDGES 100'S 185 - 185 185 185 185 - 185 185 - - - - 185 REGULAR IN THE 0.9 - 1.0 2.2 2.1 1.4 - 3.3 3.1 - - - - 2.2 SOFT PACK 100.0 - 100.0 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 237 222 150 - 359 337 - - - - 239 99CCQ0birQZ 0 0 •
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ------------------------- --> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW BENSON & HEDGES 100'S 35 - 35 - 35 35 35 - 35 35 - - - - 35 REGULAR IN THE BOX 0.2 - 0.2 - 0.4 0.4 0.3 - 0.6 0.6 - - - - 0.4 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 BENSON & HEDGES 100'S 166 - 166 - 166 166 - 166 - 166 166 166 MENTHOL IN THE 0.8 - 0.9 - 2.0 1.8 - 3.0 - 5.8 5.4 2.0 SOFT PACK 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 - 359 - 697 651 239 BENSON & HEDGES 100'S 29 - 29 - 29 29 - 29 - 29 29 29 MENTHOL IN THE BOX 0.1 - 0.2 - 0.3 0.3 - 0.5 - 1.0 0.9 0.3 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 - 359 - 697 651 239 BENSON & HEDGES 100'S 107 - 107 - 107 107 107 - 107 107 - - - - - 107 107 LIGHTS REGULAR/SOFT 0.5 - 0.6 - 1.3 1.2 0.8 - 1.9 1.8 - - - - - 1.0 1.3 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 BENSON & HEDGES 100'S 17 - 17 - 17 17 17 - 17 17 - 17 17 LIGHTS REGULAR/BOX 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.3 - 0.2 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 BENSON & HEDGES 100'S 90 - 90 - 90 90 - - - - 90 - 90 90 - 90 90 LIGHTS MENTHOL/SOFT 0.4 - 0.5 - 1.1 1.0 - - - - 1.6 - 3.1 2.9 - 0.9 1.1 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 BENSON & HEDGES 100'S 14 - 14 - 14 14 - - - - 14 - 14 14 - 14 14 LIGHTS MENTHOL/BOX 0.1 - 0.1 - 0.2 0.2 - - - - 0.3 - 0,5 0.5 - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 BENSON & HEDGES 148 - 148 - 148 148 148 - 148 148 - 148 - 148 (DELUXE) ULTRA 0.7 - 0.8 - 1.8 1.6 1.1 - 2.6 2.5 - 1.4 - 6.5 LIGHTS REGULAR 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 1.8[.r[.'LiQGi IP0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW BENSON & HEDGES 105 - 105 - 105 105 - - - - 105 - 105 105 - 105 - 105 (DELUXE) ULTRA 0.5 - 0.6 - 1.2 1.2 - - - - 1.9 - 3.7 3.4 - 1.0 - 4.6 LIGHTS MENTHOL 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100_0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 BENSON & HEDGES 100'S 896 - 896 - 896 896 492 - 492 492 404 - 404 404 415 481 228 253 4.5 - 4.7 - 10_6 9.9 3.7 - 8.8 8_3 7.2 - 14.1 13.1 4.9 4.6 2.8 11.0 100.0 - 100.0 - 100.0 100.0 54.9 - 54.9 54.9 45.1 - 45.1 45.1 46.3 53_7 25.4 28.2 100 - 106 - 237 222 82 - 197 185 162 - 314 293 110 103 62 247 BENSON & HEDGES 415 - 415 - 415 415 220 - 220 220 195 195 195 415 100'S FULL FLAVOR 2.1 - 2.2 - 4.9 4.6 1.6 - 3.9 3.7 3.5 6.8 6.3 4,9 100.0 - 100.0 - 100.0 100.0 53.0 - 53.0 53.0 47.0 47.0 47.0 100.0 100 - 106 - 237 222 80 - 190 179 169 328 306 239 BENSON & HEDGES 220 - 220 - 220 220 220 - 220 220 - 220 FULL FLAVOR ' 1.1 - 1_2 - 2.6 2.4 1.6 - 3.9 3.7 - 2.6 100 S REGULAR 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 239 BENSON & HEDGES 195 - 195 - 195 195 195 - 195 195 195 FULL FLAVOR 1.0 - 1.0 - 2.3 2.2 3.5 - 6.8 6.3 2.3 100'S MENTHOL 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 359 - 697 651 239 BENSON & HEDGES 228 - 228 - 228 228 124 - 124 124 104 104 104 - 228 228 100'S LIGHTS 1.1 - 1.2 - 2.7 2.5 0.9 - 2.2 2.1 1.9 3.6 3.4 - 2.2 2.8 100.0 - 100.0 - 100_0 100_0 54.4 - 54.4 54.4 45_6 45.6 45.6 - 100.0 100.0 100 - 106 - 237 222 82 - 195 183 164 318 297 - 191 245 BENSON & HEDGES 253 - 253 - 253 253 148 - 148 148 105 - 105 105 - 253 - 253 100'S (DELUXE) 1.3 - 1.3 - 3.0 2.8 1.1 - 2.6 2.5 1.9 - 3.7 3.4 - 2.4 - 11.0 ULTRA LIGHTS 100.0 - 100.0 - 100.0 100.0 58.5 - 58.5 58 5 41 5 - 41 5 41 5 - 100 0 - 100 0 . . . . . . 100 - 106 - 237 222 88 - 210 197 149 - 289 270 - 191 - 874 BENSON & HEDGES 492 - 492 - 492 492 492 - 492 492 220 272 124 148 100'S NON-MENTHOL 2.5 - 2.6 - 5_8 5.5 3.7 - 8_8 8.3 2.6 2.6 1.'5 6.5 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 44.7 55.3 25.2 30.1 100 - 106 - 237 222 150 - 359 337 107 106 62 263 9$EE94f7bQZ 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW BENSON & HEDGES 404 - 404 - 404 404 - - - - 404 - 404 404 195 209 104 105 100'S MENTHOL 2.0 - 2.1 - 4.8 4.5 - - - - 7.2 - 14.1 13.1 2.3 2.0 1.3 4.6 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 48.3 51.7 25.7 26.0 100 - 106 - 237 222 - - - - 359 - 697 651 115 99 63 227 TOTAL BRIGHT 17 - 17 1 16 16 - - - - 17 1 16 16 - 17 17 0.1 - 0.1 0.0 0.2 0.2 - - - - 0.3 0.0 O,6 0.5 - 0.2 0.2 100.0 - 100.0 5.9 94.1 94.1 - - - - 100.0 5.9 94.1 94.1 - 100.0 100.0 100 - 106 12 223 209 - - - - 359 47 656 613 - 191 245 BRIGHT KINGS 1 - 1 1 - - - - - - 1 1 - - - 1 1 0.0 - 0.0 0.0 - - - - - - 0.0 0.0 - - - 0.0 0.0 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 BRIGHT 100'S 16 - 16 - 16 16 - - - - 16 - 16 16 - 16 16 0.1 - 0.1 - 0.2 0.2 - - - - 0.3 - 0.6 0.5 - 0.2 0.2 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 TOTAL CAMBRIDGE 153 - 153 54 99 99 121 46 75 75 32 8 24 24 15 138 119 19 0_8 - 0.8 0.5 1.2 1_1 0.9 0.6 1.3 1.3 0.6 0.3 0.8 0.8 0.2 1.3 1.5 0.8 100.0 - 100.0 35.3 64.7 64_7 79.1 30.1 49.0 49.0 20.9 5.2 15.7 15.7 9.8 90.2 77.8 12.4 100 - 106 71 153 144 119 81 176 165 75 42 109 102 23 173 191 109 CAMBRIDGE FULL FLAVOR 7 - 7 7 - - 7 7 - - - - - 7 KINGS 0.0 - 0.0 0.1 - - 0.1 0.1 - - - - - - 0.1 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 CAMBRIDGE FULL FLAVOR 8 - 8 - 8 8 8 - 8 8 - - - - 8 100'S 0.0 - 0.0 - 0.1 0.1 0.1 - 0.1 0.1 - - - - 0.1 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 CAMBRIDGE LIGHTS 39 - 39 39 - - 39 39 - - - - - - - 39 39 KINGS REGULAR (RED) 0.2 - 0.2 0.4 - - 0.3 0.5 - - - - - - - 0.4 0.5 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 b9CC9Q6*QZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) 0.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW CAMBRIDGE LIGHTS 8 - 8 8 8 8 - - - 8 8 KINGS MENTHOL (GREEN) 0 0 0 0 0 1 . . . 0.1 0_3 - - - 0.1 0.1 100.0 100_0 100.0 100.0 100.0 - - - 100.0 100.0 100 106 202 359 801 - - - 191 245 CAMBRIDGE LIGHTS 48 - 48 - 48 48 48 - 48 48 - 48 48 100'S REGULAR (RED) 0.2 - 0.3 - 0.6 0.5 0.4 - 0.9 0.8 - 0.5 0 6 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 . 100.0 100 - 106 - 237 222 150 - 359 337 191 245 CAMBRIDGE LIGHTS 24 - 24 - 24 24 - - - - 24 24 24 - 24 24 100'S MENTHOL (GREEN) 0.1 - 0.1 - 0.3 0.3 - - - - 0.4 - 0_8 0.8 - 0.2 0.3 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 CAMBRIDGE ULTRA LIGHTS 19 19 - 19 19 19 - 19 19 - 19 - 19 100'S (BLUE) 0.1 0.1 - 0.2 0.2 0.1 - 0.3 0.3 - 0.2 - 0.8 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 106 - 237 222 150 - 359 337 - 191 - 874 CAMBRIDGE KINGS 54 - 54 54 - - 46 46 8 8 7 47 47 0.3 - 0.3 0.5 - - 0.3 0.6 0.1 0.3 0.1 0.4 0.6 100_0 - 100.0 100.0 - - 85.2 85.2 14.8 14.8 13.0 87.0 87.0 100 - 106 202 - - 128 230 53 119 31 167 213 CAMBRIDGE 100'S 99 - 99 - 99 99 75 - 75 75 24 24 24 8 91 72 19 0.5 - 0.5 - 1.2 1_1 0.6 - 1.3 1.3 0.4 0.8 0.8 0.1 0.9 9 0 0 8 100.0 - 100.0 - 100.0 100.0 75.8 75.8 75.8 24.2 24.2 24.2 8.1 91.9 . 72.7 . 19 2 100 - 106 - 237 222 114 272 255 87 169 158 19 176 178 . 168 TOTAL CAMEL 856 313 543 444 99 99 543 444 99 99 - 262 281 281 4.3 34.2 2.9 4.5 1.2 1.1 4.1 6.0 1.8 1.7 - 3.1 2.7 3_4 100.0 36.6 63.4 51_9 11.6 11.6 63.4 51.9 11.6 11.6 - 30_6 32.8 32.8 100 799 67 105 27 26 95 140 41 39 - 73 63 80 CAMEL NON-FILTER 313 313 1.6 34.2 100.0 100.0 100 2186 06CCCQ6tOZ 0
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i 1987 1=ALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES < ---------------------------------------------- --------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL < -------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW CAMEL FILTER KINGS 201 - 201 201 - - 201 201 - - - - - - 201 - - IN THE SOFT PACK 1.0 - 1.1 2.0 - - 1.5 2.7 - - - - - - 2.4 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 CAMEL FILTER KINGS 48 - 48 48 - - 48 48 - - - - - - 48 IN THE BOX 0.2 - 0.3 0.5 - - 0.4 0.6 - - - - - 0.6 - - 100.0 - 100.0 100.0 - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 CAMEL FILTER 100'S 13 - 13 - 13 13 13 - 13 13 - - - - 13 0.1 - 0.1 - 0.2 0.1 0.1 - 0.2 0.2 - - - - 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 - - 100 - 106 - 237 222 150 - 359 337 - - 239 CAMEL LIGHTS KINGS 157 157 157 - - 157 157 - - - - - - - 157 157 IN THE SOFT PACK 0.8 - 0.8 1.6 - - 1.2 2.1 - - - - - - - 1.5 1.9 100.0 - 100_0 100.0 - - 100.0 100.0 - - - - - - - 100_0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 CAMEL LIGHTS KINGS 38 - 38 38 - - 38 38 - 38 38 IN THE BOX 0.2 - 0.2 0.4 - - 0.3 0.5 - 0.4 0.5 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 CAMEL LIGHTS 100'S 86 86 - 86 86 86 - 86 86 86 86 0_4 0.5 - 1.0 1.0 0.6 - 1.5 1.4 - 0.8 1.1 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100_0 - 100.0 100.0 100 106 - 237 222 150 - 359 337 - 191 245 CAMEL FILTER 543 - 543 444 99 99 543 444 99 99 262 281 281 2.7 - 2.9 4.5 1.2 1.1 4.1 6.0 1.8 1.7 3.1 2.7 3.4 100.0 - 100_0 81.8 18.2 18.2 100.0 81.8 18.2 18.2 48.3 51.7 51.7 100 - 106 165 43 41 150 221 65 61 115 99 127 CAMEL LIGHTS 281 - 281 195 86 86 281 195 86 86 - 281 281 1.4 - 1.5 2.0 1.0 1.0 2.1 2.6 1_5 1.4 - 2.7 3.4 100.0 - 100.0 69.4 30.6 30.6 100.0 69_4 30.6 30.6 - 100.0 100.0 100 - 106 140 72 68 150 188 110 103 - 191 245 T6ecgO6tQZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES THE BRAND THAT YOU SMOKE MOST OFTEN? , BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW CAMEL LIGHTS KINGS 195 - 195 195 - - 195 195 - - - - - - - 195 195 1.0 - 1.0 2.0 - - 1.5 2.6 - - - - - - - 1.9 2.4 100.0 - 100.0 100_0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 TOTAL CAPRI 43 - 43 - 43 43 24 - 24 24 19 - 19 19 - 43 43 0.2 - 0.2 - 0.5 0.5 0.2 - 0.4 0.4 0.3 - 0.7 0.6 - 0.4 0.5 100.0 - 100.0 - 100.0 100.0 55.8 - 55.8 55.8 44,2 - 44.2 44.2 - 100_0 100.0 100 - 106 - 237 222 84 - 200 188 159 - 308 288 - 191 245 CAPRI 100'S REGULAR 24 - 24 - 24 24 24 - 24 24 - 24 24 IN THE BOX 0.1 - 0.1 - 0.3 0.3 0.2 - 0.4 0.4 - 0.2 0.3 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 100.0 100 - 106 - 237 222 150 - 359 337 191 245 CAPRI 100'S MENTHOL 19 - 19 - 19 19 - - - - 19 - 19 19 - 19 19 IN THE BOX 0.1 - 0.1 - 0.2 0.2 - - - - 0.3 - 0.7 0.6 - 0.2 0.2 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100_O 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 TOTAL CARLTON 368 - 368 100 217 268 274 84 157 190 94 16 60 78 - 368 - 368 1.8 - 1.9 1.0 2.6 3.0 2.1 1.1 2.8 3.2 1.7 0.6 2.1 2.5 - 3.5 - 16.1 100.0 - 100.0 27.2 59.0 72.8 74.5 22.8 42_7 51.6 25.5 4,3 16.3 21.2 - 100.0 - 100.0 100 - 106 55 140 162 112 62 153 174 92 35 114 138 - 191 - 874 CARLTON KINGS REGULAR 79 - 79 79 - - 79 79 - - - - - - - 79 - 79 IN THE SOFT PACK 0.4 - 0.4 0.8 - - 0.6 1,.1 - - - - - - - 0.8 - 3.4 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 - 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 - 874 CARLTON KINGS REGULAR 5 - 5 5 - - 5 5 - - - - - - - 5 - 5 IN THE BOX 0.0 - 0_0 0.1 - - 0.0 0.1 - - - - - - - 0.0 - 0.2 100.0 - 100.0 100.0 - - 100.0 100.0 - - ' - - - - - 100.0 - 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 - 874 CARLTON KINGS MENTHOL 16 - 16 16 - - - - - - 16 16 - 16 - 16 0.1 - 0.1 0.2 - - - - - - 0.3 0,6 - 0.2 - 0.7 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - 100.0 - f00.0 100 - 106 202 - - - - - - 359 801 - 191 - 874 Z6SESpOOZi 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW CARLTON 100'S REGULAR 92 - 92 - 92 92 92 - 92 92 - 92 - 92 IN THE SOFT PACK 0.5 - 0.5 - 1.1 1_0 0.7 - 1.6 1.5 - 0.9 - 4.0 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 CARLTON 100'S REGULAR 54 - 54 - 54 54 54 - 54 54 - 54 - 54 IN THE BOX 0.3 - 0.3 - 0.6 0.6 0.4 - 1.0 0.9 - 0.5 - 2.4 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 CARLTON 100'S MENTHOL 48 - 48 - 48 48 - - - - 48 - 48 48 - 48 - 48 IN THE SOFT PACK 0.2 - 0.3 - 0.6 0.5 - - - - 0.9 - 1.7 1.6 - Q.5 2.1 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 CARLTON 100'S MENTHOL 10 - 10 - 10 10 - - - - 10 - 10 10 - 10 - 10 IN THE BOX 0.0 - 0.1 - 0.1 0.1 - - - - 0,2 - 0.3 0.3 - 0.1 - 0.4 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 CARLTON SLIMS 100'S 11 - 11 - 11 11 11 - 11 11 - - - - - 11 - 11 REGULAR IN THE BOX 0.1 - 0.1 - 0.1 0,1 0.1 - 0.2 0.2 - - - - - 0.1 - 0.5 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 - 874 CARLTON SLIMS 100'S 2 - 2 - 2 2 - - - - 2 - 2 2 - 2 - 2 MENTHOL IN THE BOX 0.0 - 0.0 - 0.0 0.0 - - - - 0.0 - 0_1 0.1 - 0.0 - 0.1 100.0 - 100_0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 CARLTON 120'S REGULAR 33 - 33 - - 33 33 - - 33 - - - - - 33 - 33 0.2 - 0.2 - - 0.4 0.2 - - 0.6 - - - - - 0.3 - 1.4 100.0 - 100.0 - - 100.0 100.0 - - 100.0 - - - - - 100.0 - 100.0 100 - 106 - - 222 150 - - 337 - - - - - 191 - 874 CARLTON 120'S MENTHOL 18 - 18 - - 18 - - - - 18 - 18 - 18 - 18 0.1 - 0.1 - - 0.2 - - - - 0.3 - 0.6 - 0.2 - 0.8 100.0 - 100.0 - - 100.0 - - - - 100.0 - 100.0 - 100.0 - 100.0 100 - 106 - - 222 - - - - 359 - 651 - 191 - 874 C6EE9QEidIt7Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <--------------------> SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW CARLTON KINGS 100 - 100 100 - - 84 84 16 16 - - - 100 - 100 0.5 - 0.5 1.0 - - 0.6 1_1 0.3 0.6 - - - 1.0 - 4.4 100.0 - 100.0 100.0 - - 84.0 84.0 16.0 16.0 - - - 100.0 - 100.0 100 - 106 202 - - 126 227 57 128 - - - 191 - 874 CARLTON KINGS REGULAR 84 - 84 84 - - 84 84 - 84 - 84 0.4 - 0.4 0.8 - - 0.6 1.1 - 0.8 - 3.7 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - 150 271 - 191 - 874 CARLTON 100'S 217 - 217 - 217 217 157 157 157 60 - 60 60 - 217 - 217 1.1 - 1.1 - 2.6 2.4 1.2 2.8 2.6 1.1 - 2.1 1.9 - 2.1 - 9.5 100.0 - 100.0 - 100.0 100.0 72.4 72.4 72.4 27.6 - 27_6 27.6 - 100.0 - 100.0 100 - 106 - 237 222 109 259 244 99 - 193 180 - 191 - 874 CARLTON 100'S 157 - 157 - 157 157 157 - 157 157 - 157 - 157 NON-MENTHOL 0.8 - 0.8 - 1.9 1.7 1.2 - 2.8 2.6 - 1.5 - 6.8 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 CARLTON 100'S 60 - 60 - 60 60 60 - 60 60 - 60 - 60 MENTHOL 0.3 - 0.3 - 0.7 0.7 1.1 - 2.1 1.9 - 0.6 - 2.6 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 359 - 697 651 - 191 - 874 CARLTON 100'S REGULAR 146 - 146 - 146 146 146 - 146 146 - 146 - 146 *(EXCLUDING "SLIMS") 0.7 - 0.8 - 1.7 1.6 1.1 - 2.6 2.5 4 - 1 - 6 4 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 . - 100.0 . - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 CARLTON 100'S MENTHOL 58 - 58 - 58 58 58 - 58 58 - 58 - 58 *(EXCLUDING "SLIMS") 0.3 - 0.3 - 0.7 0.6 1.0 - 2_0 1.9 - 0.6 - 2.5 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 359 - 697 651 - 191 - 874 CARLTON SLIMS 100'S 13 - 13 - 13 13 11 11 11 2 - 2 2 - 13 - 13 0.1 - 0.1 - 0.2 0.1 0.1 0.2 0.2 0.0 - 0.1 0.1 - 0.1 - 0.6 100.0 - 100.0 - 100.0 100.0 84.6 84.6 84.6 15.4 - 15.4 15.4 - 100.0 - 100.0 100 - 106 - 237 222 127 303 285 55 - 107 100 - 191 - 874 t6CCQ46'bOZ • • •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ---------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW CARLTON SLIMS 11 - 11 - 11 11 11 - 11 11 - - - - - 11 - 11 100'S REGULAR 0.1 - 0.1 - 0.1 0.1 0.1 - 0.2 0.2 - - - - - 0.1 - 0.5 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 - 874 CARLTON SLIMS 2 - 2 - 2 2 - - - - 2 - 2 2 - 2 - 2 100'S MENTHOL 0.0 - 0.0 - 0.0 0.0 - - - - 0.0 - 0.1 0.1 - 0.0 - 0 1 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100_0 100.0 - 100.0 . - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - i91 - 874 CARLTON 120'S 51 - 51 - - 51 33 33 18 - - 18 51 - 51 0.3 - 0.3 - - 0.6 0.2 0.6 0.3 - - 0.6 0.5 - 2.2 100.0 - 100.0 - - 100.0 64.7 64.7 35.3 - - 35.3 100.0 - 100.0 100 - 106 - - 222 97 218 127 - - 230 191 - 874 CARLTON NON-MENTHOL 274 - 274 84 157 190 274 84 157 190 - 274 - 274 1.4 - 1.4 0.8 1.9 2.1 2.1 1.1 2.8 3.2 - 2.6 - 12.0 100.0 - 100.0 30.7 57_3 69.3 100.0 30.7 57.3 69.3 - 100.0 - 100.0 100 - 106 62 136 154 150 83 205 234 - 191 - 874 CARLTON MENTHOL 94 - 94 16 60 78 - - - - 94 16 60 78 - 94 - 94 0.5 - 0.5 0.2 0.7 0.9 - - - - 1.7 0.6 2.1 2.5 - 0.9 - 4.1 100.0 - 100.0 17.0 63.8 83.0 - - - - 100.0 17.0 63.8 83.0 - 100.0 - 100.0 100 - 106 34 151 184 - - - - 359 136 445 540 - 191 - 874 TOTAL CENTURY 167 - 167 40 127 127 156 40 116 116 11 - 11 11 72 95 95 0.8 - 0.9 0.4 1.5 1.4 1.2 0.5 2.1 2.0 0.2 - 0.4 0.4 0.9 0.9 1.2 100.0 - 100.0 24.0 76.0 76.0 93.4 24.0 69.5 69.5 6.6 - 6.6 6.6 43.1 56.9 56.9 100 - 106 48 180 169 140 65 249 234 24 - 46 43 103 109 139 CENTURY KINGS REGULAR 24 - 24 24 - - 24 24 - 24 0.1 - 0.1 0.2 - - 0.2 0.3 - 0.3 100.0 '- 100.0 100.0 - - 100.0 100.0 - 100.0 100 - 106 202 - - 150 271 - 239 CENTURY 100'S REGULAR 48 - 48 - 48 48 48 - 48 48 - - - - 48 0.2 - 0.3 - 0.6 0.5 0.4 - 0.9 0.8 - - - - 0.6 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 9r<SCESQEi'jT0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. LOW ULTRA LOW CENTURY KINGS LIGHTS 16 - 16 16 -, - 16 16 - 16 16 REGULAR 0.1 - 0.1 0.2 - - 0.1 0.2 - 0.2 0.2 100.0 - 100.0 100.0 - - 100.0 100.0 100.0 100.0 100 - 106 202 - - 150 271 191 245 CENTURY 100'S LIGHTS 68 - 68 - 68 68 68 - 68 68 - 68 68 REGULAR 0.3 - 0.4 - 0.8 0.8 0.5 - 1.2 1.1 - 0.6 0.8 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 CENTURY 100'S LIGHTS 11 - 11 - 11 11 - - - - 11 - 11 11 - 11 11 MENTHOL 0.1 Q.1 - 0.1 0.1 - - - - 0.2 - 0.4 0.4 - 0.1 0.1 100.0 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 106 - 237 222 - - - - 359 - 697 651 - 191 245 CENTURY FULL FLAVOR 72 - 72 24 48 48 72 24 48 48 - 7 2 0,4 - 0.4 0.2 0.6 0.5 0.5 0.3 0.9 0.8 - 0.9 100.0 - 100.0 33.3 66.7 66.7 100.0 33.3 66.7 66.7 - 100.0 100 - 106 67 158 148 150 90 239 225 - 239 CENTURY LIGHTS 95 - 95 16 79 79 84 16 68 68 11 - 11 11 - 95 95 0.5 - 0.5 0.2 0.9 0.9 0.6 0.2 1.2 1.1 0.2 - 0.4 0.4 - 0.9 1.2 100.0 - 100.0 16.8 83.2 83_2 88.4 16.8 71.6 71.6 11,6 - 11.6 11.6 - 100.0 100.0 100 - 106 34 197 185 133 46 257 241 42 - 81 75 - 191 245 CENTURY KINGS 40 - 40 40 - - 40 40 - 24 16 16 0.2 - 0_2 0.4 - - 0.3 0.5 - 0.3 0.2 0.2 100.0 - 100.0 100.0 - - 100.0 100.0 - 60.0 40.0 40.0 100 - 106 202 - - 150 271 - 143 77 98 CENTURY 100'S 127 - 127 - 127 127 116 116 116 11 - 11 11 48 79 79 0.6 - 0.7 - 1.5 1.4 0.9 2.1 2.0 0.2 - 0.4 0.4 0.6 0.8 1.0 100.0 - 100.0 - 100.0 100.0 91.3 91.3 91.3 8.7 - 8.7 8.7 37.8 62.2 62.2 100 - 106 - 237 222 137 328 308 31 - 60 56 90 119 152 TOTAL CHESTERFIELD 67 55 12 12 - - 12 12 12 0.3 6.0 0.1 0.1 - - 0,1 0.2 0.1 100.0 82.1 17.9 17.9 - - 17.9 17.9 17,9 100 1795 19 36 - - 27 48 43 9E1CE9{)6'm'f1Z 0
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <--------------------------------------------------------------------------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > < -------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 1O0/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. LOW ULTRA LOW CHESTERFIELD 55 55 3 6 NON-FILTER 0. .0 100_0 100.0 100 2186 CHESTERFIELD 12 - 12 12 - - 12 12 - - - - - - 12 FILTER KINGS 0.1 - 0.1 0.1 - - 0.1 0.2 - - - - - - 0.1 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - ISO 271 - - - - - - 239 CHESTERFIELD FILTER 12 - 12 12 - - 12 12 - - - - - - 12 0.1 - 0.1 0.1 - - 0.1 0.2 - - - - - - 0.1 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 TOTAL DORAL 380 - 380 146 234 234 248 97 151 151 132 49 83 83 68 312 279 33 1.9 - 2_0 1.5 2.8 2.6 1.9 1.3 2.7 2.5 2.4 2.0 2.9 2.7 0.8 3.0 3.4 1.4 100.0 - 100.0 38.4 61.6 61.6 65.3 25.5 39.7 39.7 34.7 12.9 21.8 21.8 17.9 82.1 73.4 8.7 100 - 106 78 146 137 98 69 142 134 125 103 152 142 43 157 180 76 DORAL KINGS 34 - 34 34 - - 34 34 - - - - - - 34 FULL FLAVOR REGULAR 0.2 - 0.2 0.3 - - 0.3 0.5 - - - - - - 0.4 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 DORAL 100'S 34 - 34 - 34 34 34 - 34 34 - - - - 34 FULL FLAVOR REGULAR 0.2 - 0.2 - 0.4 0.4 0.3 - 0.6 0.6 - - - - 0.4 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 DORAL LIGHTS 63 - 63 63 - - 63 63 - - - - - - - 63 63 KINGS REGULAR 0.3 - 0.3 0.6 - - 0_5 0.9 - - - - - - - 0.6 0.8 100_0 - 100.0 100.0 - - 100_0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 DORAL LIGHTS 49 - 49 49 - 49 49 - - - 49 49 KINGS MENTHOL 0.2 - 0.3 0.5 - 0.9 2_0 - - - 0.5 0.6 100.0 - 100_0 100.0 - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - 359 801 - - - 191 245 L6CC906tdz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW DORAL LIGHTS 84 - 84 - 84 84 84 - 84 84 - 84 84 100'S REGULAR 4 0 - 0 4 - 1 0 0 9 6 0 - 1 5 1 4 . 100.0 . - 100.0 . - 100.0 . 100.0 . 100.0 . - 100.0 . 100.0 - 0.8 - 100.0 1.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 DORAL LIGHTS 83 - 83 - 83 83 - - - - 83 - 83 83 - 83 83 100'S MENTHOL 0.4 - 0.4 - 1.0 0.9 - - - - 1.5 - 2.9 2.7 - 0.8 1_0 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 191 245 DORAL ULTRA LIGHTS 33 - 33 - 33 33 33 - 33 33 - 33 - 33 100'S REGULAR 0.2 - 0.2 - 0.4 0.4 0.2 - 0.6 0.6 - 0.3 - 1_4 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 DORAL KINGS 146 - 146 146 97 97 - - 49 49 - - 34 112 112 0.7 - 0_8 1.5 0.7 1.3 - - 0_9 2.0 - - 0.4 1.1 1.4 100.0 - 100.0 100.0 66.4 66.4 - - 33.6 33_6 - - 23.3 76.7 76.7 100 - 106 202 100 180 - - 121 269 - - 56 147 188 DORAL 100'S 234 - 234 - 234 234 151 - 151 151 83 83 83 34 200 167 33 1.2 - 1.2 - 2_8 2_6 1.1 - 2.7 2.5 1.5 2.9 2.7 0.4 1.9 2.0 1.4 100.0 - 100_0 - 100.0 100.0 64.5 - 64.5 64.5 35.5 35.5 35.5 14.5 85.5 71.4 14.1 100 - 106 - 237 222 97 - 231 218 127 247 231 35 164 175 123 DORAL NON-MENTHOL 248 - 248 97 151 151 248 97 151 151 68 180 147 33 1.2 - 1.3 1.0 1.8 1.7 1.9 1.3 2.7 2.5 0.8 1_7 1.8 1.4 100.0 - 100.0 39.1 60.9 60.9 100.0 39.1 60.9 60.9 27.4 72.6 59.3 13.3 100 - 106. 79 144 135 150 106 218 205 65 139 145 116 DORAL MENTHOL 132 - 132 49 83 83 - 132 49 83 83 - 132 132 0.7 - 0.7 0.5 1.0 0.9 - 2.4 2.0 2.9 2.7 - 1.3 1.6 100.0 - 100.0 37.1 62.9 62.9 - 100_0 37.1 62.9 62.9 - 100.0 100.0 100 - 106 75 149 140 - 359 297 438 409 - 191 245 TOTAL EVE 99 - 99 24 99 66 17 66 33 7 33 24 75 75 0.5 - 0.5 0.3 1.1 0.5 0.3 1.1 0.6 0.2 1.1 0.3 0.7 0.9 100.0 - 100.0 24.2 100.0 66.7 17.2 66.7 33.3 7.1 33.3 24.2 75.8 75.8 100 - 106 57 222 100 62 225 120 49 217 58 145 186 96£Esa0az • 0
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. 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <----------------------'--------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- 100/ FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW EVE SLIM LIGHTS 17 - 17 - 17 17 17 - 17 17 - - - - 17 100'S REGULAR 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.3 - - - - 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 EVE SLIM LIGHTS 7 - 7 - 7 7 7 - 7 7 7 100'S MENTHOL 0.0 - 0.0 - 0.1 0.1 0.1 - 0.2 0.2 0.1 100.0 - 100.0 - 100_0 100.0 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 359 - 697 651 239 EVE LIGHTS 120'S 49 - 49 - - 49 49 - - 49 - 49 49 REGULAR 0.2 - 0.3 - - 0.5 0.4 - - 0.8 - 0.5 0.6 100.0 - 100.0 - - 100_0 100.0 - - 100.0 100.0 100.0 100 - 106 - - 222 150 - - 337 - 191 245 EVE LIGHTS 120'S 26 - 26 - - 26 - - - - 26 - 26 - 26 26 MENTHOL 0.1 - 0.1 - - 0.3 - - - - 0.5 - 0.8 - 0.2 0.3 100.0 - 100_0 - - 100.0 - - - - 100.0 - 100.0 - 100.0 100.0 100 - 106 - - 222 - - - - 359 - 651 - 191 245 EVE 100'S 24 - 24 - 24 24 17 - 17 17 7 - 7 7 24 0.1 - 0.1 - 0.3 0.3 0.1 - 0.3 0.3 0.1 - 0.2 0.2 0.3 100.0 - 100.0 - 100.0 100.0 70.8 - 70.8 70_8 29.2 - 29.2 29.2 100.0 100 - 106 - 237 222 106 - 254 239 105 - 203 190 239 EVE 120'S 75 - 75 - - 75 49 - - 49 26 - 26 - 75 75 0.4 - 0.4 - - 0.8 0.4 - - 0.8 0.5 - - 0.8 - 0.7 0.9 100.0 - 100.0 - - 100.0 65.3 - - 65.3 34.7 - - 34.7 - 100.0 100.0 100 - 106 - - 222 98 - - 220 124 - - 226 - 191 245 EVE NON-MENTHOL 66 - 66 - 17 66 66 - 17 66 - 17 49 49 0.3 - 0.3 - 0.2 0.7 0.5 - 0.3 1.1 - 0.2 0.5 0.6 100.0 - 100.0 - 25,8 100.0 100.0 - 25.8 100.0 25.8 74.2 74.2 100 - 106 - 61 222 150 - 92 337 61 142 182 EVE MENTHOL 33 - 33 - 7 33 - - - - 33 7 33 7 26 26 0.2 - 0.2 - 0.1 0.4 - - - - 0.6 0.2 1.1 0.1 0.2 0.3 100.0 - 100.0 - 21.2 100.0 - - - - 100.0 21.2 100.0 21.2 78.8 78.8 100 - 106 - 50 222 - - - - 359 148 651 51 151 193 6LiCESQ6tQz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (contin ued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ---------------------- -----> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW TOTAL FALCON LIGHTS 6 - 6 3 3 3 3 1 2 2 3 2 1 1 - 6 6 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0 0.0 - 0.1 0.1 100.0 - 100,0 50.0 50.0 50.0 50.0 16.7 33.3 33_3 50.0 33.3 16.7 16.7 - 100.0 100_0 100 - 106 101 118 111 75 45 120 112 180 267 116 108 - 191 245 FALCON LIGHTS KINGS I - 1 1 - - 1 1 - - - - - - - 1 1 REGULAR 0.0 - 0.0 0.0 - - 0.0 0_0 - - - - - - - 0.0 0.0 100.0 - 100_0 100.0 - - 100.0 100_0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 FALCON LIGHTS MENTHOL 2 - 2 2 - - - - - - 2 2 - - - 2 2 KINGS 0.0 - 0.0 0_0 - - - - - - 0.0 0.1 - - - 0.0 0.0 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 FALCON LIGHTS 100'S 2 - 2 - 2 2 2 - 2 2 - - - - - 2 2 REGULAR 0.0 - 0.0 - 0.0 0_0 0.0 - 0.0 0.0 - - - - - 0.0 0.0 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 FALCON LIGHTS MENTHOL 1 - 1 - I I - - - - I - 1 1 - 1 1 100'S 0.0 - 0.0 - 0_0 0.0 - - - - 0.0 - 0.0 0.0 - 0.0 0.0 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 FALCON LIGHTS KINGS 3 - 3 3 - - 1 1 - - 2 2' 3 3 0.0 - 0.0 0.0 - - 0.0 0.0 - - 0.0 0.1 0.0 0.0 100.0 - 100.0 100.0 - - 33.3 33.3 - - 66.7 66.7 100.0 100.0 100 - 106 202 - - 50 90 - - 239 534 191 245 FALCON LIGHTS 100'S 3 - 3 - 3 3 2 2 2 1 - 1 1 - 3 3 0.0 - 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 - 0.0 0.0 - 0.0 0.0 100.0 - 100.0 - 100.0 100.0 66.7 66.7 66.7 33.3 - 33.3 33.3 - 100_0 100.0 100 - 106 - 237 222 100 239 225 120 - 232 217 - 191 245 TOTAL KENT 528 -' 528 252 276 276 508 247 261 261 20 5 15 15 - 528 423 105 2.6 - 2.8 2.5 3.3 3.1 3.8 3.3 4.7 4.4 0.4 0.2 0.5 0.5 - 5.0 5.2 4.6 100.0 - 100.0 47.7 52.3 52.3 96.2 46.'8 49.4 49.4 3.8 0.9 2.8 2.8 - 100.0 80.1 19.9 100 - 106 97 124 116 144 127 177 167 14 8 20 18 - 191 196 174 00CSeil}6W is
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• 1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 100/ FULL LOW 120 TOTAL KINGS 100'S 120 FLAV. TAR FLAV. ULTRA LOW LOW KENT KINGS 120 - 120 120 - - 120 120 - - - - - - - 120 120 IN THE SOFT PACK 0.6 - 0.6 1.2 - - 0.9 1.6 - - - - - - - 1.1 1.5 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 KENT KINGS IN THE BOX 12 - 12 12 - - 12 12 - - - - - - - 12 12 0.1 - 0.1 0.1 - - 0.1 0.2 - - - - - - - 0.1 0.1 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 KENT GOLDEN LIGHTS 69 - 69 69 - - 69 69 - - - - - - - 69 69 KINGS REGULAR 0.3 - 0.4 0.7 - - 0.9 0.9 - - - - - - - 0.7 0.8 IN THE SOFT PACK 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 KENT GOLDEN LIGHTS 3 - 3 3 - - 3 3 - - - - - - - 3 3 KINGS REGULAR 0.0 - 0.0 0.0 - - 0.0 0.0 - - - - - - - 0.0 0.0 IN THE BOX 100.0 - 100.0 100_0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 KENT GOLDEN LIGHTS 5 - 5 , 5 - - - - - - 5 5 5 5 KINGS MENTHOL 0.0 - 0.0 0.1 - - - - - - 0.1 0.2 0.0 0.1 IN THE SOFT PACK 100.0 - 100.0 100.0 - - - - - - 100_0 100.0 100.0 100.0 100 - 106 202 - - - - - - 359 801 191 245 KENT FLAVOR LOW 126 - 126 - 126 126 126 - 126 126 - - - - - 126 126 100'S REGULAR 0.6 - 0.7 - 1.5 1.4 0.9 - 2.3 2_1 - - - - - 1.2 1.5 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 KENT FLAVOR LOW 4 - 4 - 4 4 - - - - 4 - 4 4 - 4 4 100'S MENTHOL 0.0 - 0.0 - 0.0 0.0 - - - - 0.1 - 0.1 0.1 - 0.0 0.0 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100_0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 KENT GOLDEN LIGHTS 64 - 64 - 64 64 64 - 64 64 64 ` 64 100'S REGULAR 0_3 - 0.3 - 0.8 0.7 0.5 - 1.1 1.1 0.6 0.8 IN THE SOFT PACK 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 100.0 100 - 106 - 237 222 150 - 359 337 191 245. 1Q'b'ESv00Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- --------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW KENT GOLDEN LIGHTS 9 - 9 - 9 9 9 - 9 9 - - - - - 9 9 100'S REGULAR 0.0 - 0.0 - 0.1 0_1 0.1 - 0.2 0.2 - - - - - 0.1 0.1 IN THE BOX 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 KENT GOLDEN LIGHTS 11 - 11 - 11 11 - - - - 11 - 11 11 - 11 11 100'S MENTHOL 0.1 - 0.1 - 0.1 0.1 - - - - 0.2 - 0.4 0.4 - 0.1 0.1 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 KENT III KINGS 43 - 43 43 - - 43 43 - - - - - - - 43 - 43 0.2 - 0.2 0.4 - - 0.3 0_6 - - - - - - - 0.4 - 1.9 100.0 - 1001.0 100.0 - - 100.0 100_0 - - - - - - - 100.0 - 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 - 874 KENT III 100'S 59 - 59 - 59 59 59 - 59 59 - 59 - 59 IN THE SOFT PACK 0.3 - 0.3 - 0.7 0.7 0.4 - 1.1 1.0 - 0.6 - 2.6 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 KENT I I I 100' S 3 - 3 - 3 3 3 - 3 3 3 - 3 IN THE BOX 0.0 - 0.0 - 0.0 0.0 0.0 - 0.1 0.1 0.0 - 0.1 100_0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 191 - 874 KENT PARENT 262 - 262 132 130 130 258 132 126 126 4 - 4 4 - 262 262 1.3 - 1.4 1.3 1.5 1.4 1.9 1.8 2_3 2.1 0.1 - 0.1 0.1 - 2.5 3.2 100.0 - 100.0 50.4 49.6 49.6 98.5 50.4 48.1 48.1 1.5 - 1.5 1_5 - 100.0 100.0 100 - 106 102 118 110 148 136 172 162 5 - 11 10 - 191 245 KENT PARENT 100'S 130 - 130 - 130 130 126 - 126 126 4 - 4 4 - 130 130 0.6 - 0.7 - 1.5 1.4 0.9 - 2.3 2.1 0.1 - 0.1 0.1 - 1.2 1.6 100.0 - 100.0 - 100.0 100.0 96.9 - 96.9 96.9 1.1 - 3.1 3.1 - 100.0 100.0 100 - 106 - 237 222 145 - 348 327 11 - 21 20 - 191 245 KENT KINGS 252 - 252 252 - - 247 247 - - 5 5 - - - 252 209 43 1_3 - 1.3 2.5 - - 1.9 3.3 - - 0.1 0.2 - - - 2.4 2.6 1.9 100.0 - 100.0 100.0 - - 98.0 98.0 - - 2.0 2.0 - - - 100.0 82.9 17.1 100 - 106 202 - - 147 265 - - 7 16 - - - 191 203 149 r"O'aEOOOZ. • • •
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW KENT FLAVOR LOW 132 - 132 132 - - 132 132 - - - - - - - 132 132 KINGS 0_7 - 0.7 1.3 - - 1.0 1.8 - - - - - - - 1.3 1.6 100_0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 KENT GOLDEN LIGHTS 161 - 161 77 84 84 145 72 73 73 16 5 11 11 - 161 161 0.8 - 0.9 0.8 1.0 0.9 1.1 1.0 1.3 1.2 0.3 0.2 0.4 0.4 - 1.5 2.0 100.0 - 100.0 47.8 52.2 52_2 90.1 44.7 45.3 45.3 9.9 3.1 6.8 6.8 - 100.0 100.0 100 - 106 97 124 116 135 121 163 153 36 25 48 44 - 191 245 KENT GOLDEN LIGHTS 77 - 77 77 - - 72 72 - - 5 5 - - - 77 77 KINGS 0.4 - 0.4 0.8 - - 0.5 1.0 - - 0.1 0.2 - - - 0.7 0.9 100.0 - 100.0 100.0 - - 93.5 93.5 - - 6.5 6.5 - - - 100.0 100.0 100 - 106 202 - - 140 253 - - 23 52 - - - 191 245 KENT GOLDEN LIGHTS 72 - 72 72 - - 72 72 - 72 72 KINGS REGULAR 0.4 - 0.4 0.7 - - 0.5 1.0 - 0.7 0.9 100.0 - 100.0 100.0 - - 100.0 100.0 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 KENT GOLDEN LIGHTS 5 - 5 5 - - - - - - 5 5 5 5 KINGS MENTHOL 0.0 - 0.0 0.1 - - - - - - 0.1 0.2 0.0 0.1 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 100.0 100.0 100 - 106 202 - - - - - - 359 801 191 245 KENT GOLDEN LIGHTS 84 - 84 - 84 84 73 - 73 73 11 11 11 - 84 84 100'S 0.4 - 0.4 - 1.0 0.9 0.5 - 1.3 1.2 0.2 0.4 0.4 - 0.8 1.0 100.0 - 100.0 - 100.0 100.0 86.9 - 86.9 86.9 13.1 13.1 13.1 - 100.0 100.0 100 - 106 - 237 222 130 - 312 293 47 91 85 - 191 245 KENT GOLDEN LIGHTS 73 - 73 - 73 73 73 - 73 73 - 73 73 100'S REGULAR 0.4 - 0.4 - 0.9 0.8 0.5 - 1.3 1.2 - 0.7 0.9 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 KENT 100'S 276 - 276 - 276 276 261 - 261 261 15 15 15 - 276 214 62 1.4 - 1.5 - 3.3 3.1 2.0 - 4.7 4.4 0.3 0.5 0.5 - 2.6 2.6 2.7 100.0 - 100.0 - 100.0 100.0 94.6 - 94.6 94.6 5.4 5.4 5.4 - 100.0 77.5 22.5 100 - 106 - 237 222 142 - 339 319 20 38 35 - 191 190 196 C0tC906toz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ---------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW KENT 100'S NON-MENTHOL 261 - 261 - 261 261 261 - 261 261 - 261 199 62 1.3 - 1_4 - 3.1 2.9 2.0 - 4.7 4.4 - 2.5 2.4 2.7 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 76.2 23.8 100 - 106 - 237 222 150 - 359 337 - 191 187 208 KENT 100'S MENTHOL 15 - 15 - 15 15 - - - - 15 - 15 15 - 15 15 0.1 - 0.1 - 0.2 0.2 - - - - 0.3 - 0.5 0.5 - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 KENT III 105 - 105 43 62 62 105 43 62 62 - - - - - 105 - 105 0.5 - 0.6 0.4 0.7 0.7 0.8 0.6 1.1 1.0 - - - - - 1.0 - 4.6 100.0 - 100.0 41.0 59.0 59.0 100.0 41.0 59.0 59.0 - - - - - 100.0 - 100.0 100 - 106 83 140 131 150 iti 212 199 - - - - - 191 - 874 KENT III 100'S 62 - 62 - 62 62 62 - 62 62 - 62 - 62 0.3 - 0.3 - 0.7 0.7 0.5 - 1.1 1.0 - 0.6 - 2.7 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100_0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 KENT NON-MENTHOL 508 - 508 247 261 261 508 247 261 261 - 508 403 105 2.5 - 2.7 2.5 3_1 2_9 3.8 3.3 4.7 4.4 - 4.9 4_9 4.6 100.0 - 100.0 48_6 51.4 51_4 100.0 48.6 51.4 51.4 - 100.0 79.3 20.7 100 - 106 98 122 114 150 132 184 173 - 191 194 181 KENT MENTHOL 20 - 20 5 15 15 - 20 5 15 15 - 20 20 0.1 - 0.1 0.1 0.2 0.2 - 0_4 0.2 0.5 0.5 - 0.2 0.2 100.0 - 100.0 25.0 75.0 75.0 - 100.0 25.0 75.0 75.0 - 100.0 100.0 100 - 106 51 178 167 - 359 200 523 488 - 191 245 TOTAL KOOL 991 18 973 716 257 257 973 716 257 257 653 320 272 48 4.9 2.0 5.1 7.2 3.0 2.9 17.4 28.6 8.9 8.4 7.8 3.1 3.3 2.1 100.0 1.8 98.2 72.3 25.9 25.9 98.2 72.3 25.9 25.9 65.9 32.3 27.4 4.8 100 40 104 146 61 58 353 579 181 169 157 62 67 42 KOOL NON-FILTER 18 18 0.1 2.0 100.0 100.0 100 2186 tC}*EQt}6tOG 0 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <------------------------------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- -> <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 1O0'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW KOOL FILTER KINGS 420 - 420 420 - - - - - - 420 420 - - 420 IN THE SOFT PACK 2.1 - 2.2 4.2 - - - - - - 7.5 16.8 - - 5.0 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - 100.0 100 - 106 202 - - - - - - 359 801 - - 239 KOOL FILTER KINGS 83 - 83 83 - - - - - - 83 83 - - 83 IN THE BOX 0.4 - 0.4 0_8 - - - - - - 1.5 3.3 - - 1.0 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - 100_0 100 - 106 202 - - - - - - 359 801 - - 239 KOOL 100'S 150 - 150 - 150 150 - - - - 150 - 150 150 150 0.7 - 0.8 - 1.8 1_7 - - - - 2.7 - 5.2 4.9 1.8 100.0 - 100.0 - 100.0 100.0 - - - 1 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 239 KOOL MILDS KINGS 131 - 131 131 - - - - - - 131 131 - - - 131 131 IN THE SOFT PACK 0_7 - 0.7 1.3 - - - - - - 2.3 5.2 - - - 1.3 1.6 100.0 - 100.0 100_0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 KOOL MILDS KINGS 31 - 31 31 - - - - - - 31 31 - - - 31 31 IN THE BOX 0.2 - 0.2 0.3 - - - - - - 0_6 1.2 - - - 0.3 0.4 100.0 - 100_0 100.0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 KOOL (SUPER) 29 - 29 29 - - - - - - 29 29 - - - 29 29 LIGHTS KINGS 0.1 - 0_2 0.3' - - - - - - 0.5 1.2 - - - 0.3 0.4 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 KOOL MILDS 100'S 43 - 43 - 43 43 - - - - 43 - 43 43 - 43 43 0.2 - 0.2 - 0.5 0.5 - - - - 0.8 - 1.5 1.4 - 0.4 0.5 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 KOOL (SUPER) 38 - 38 - 38 38 - - - - 38 - 38 38 - 38 38 LIGHTS 100'S 0.2 - 0.2 - 0.4 0.4 - - - ~ 0_7 - 1.3 1.2 - 0.4 0.5 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 1 222 - - - - 359 - 697 651 - 191 245 soKsa00z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 100/ TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. ULTRA LOW LOW KOOL ULTRA KINGS 22 - 22 22 - 22 22 - - - 22 - 22 0.1 - 0.1 0_2 - 0.4 0.9 - - - 0.2 - 1.0 100.0 - 100.0 100.0 - 100.0 100_0 - - - 100.0 - 100.0 100 - 106 202 - 359 801 - - - 191 - 874 KOOL ULTRA 100'S 26 - 26 - 26 26 - 26 - 26 26 - 26 - 26 0.1 - 0.1 - 0.3 0.3 - 0.5 - 0.9 0.8 - 0.2 - 1.1 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 - 359 - 697 651 - 191 - 874 KOOL FILTER 973 - 973 716 257 257 - 973 716 257 257 653 320 272 48 4.9 - 5.1 7.2 3.0 2.9 - 17.4 28.6 8.9 8.4 7.8 3.1 3.3 2.1 100.0 - 100.0 73.6 26.4 26.4 - 100.0 73.6 26.4 26.4 67.1 32.9 28.0 4.9 100 - 106 149 63 59 - 359 590 184 172 160 63 68 43 KOOL KINGS 716 - 716 716 - 716 716 - - 503 213 191 22 3.6 - 3.8 7.2 - 12.8 28.6 - - 6.0 2.0 2.3 1.0 100.0 - 100.0 100.0 - 100.0 100.0 - - 70.3 29.7 26.7 3.1 100 - 106 202 359 801 - - 168 57 65 27 KOOL FILTER KINGS 503 - 503 503 - 503 503 - - 503 2.5 - 2.7 5.1 - 9.0 20.1 - - 6.0 100.0 - 100.0 100.0 - 100.0 100.0 - - 100_0 100 - 106 202 - 359 801 - - 239 KOOL 100'S 257 - 257 257 257 - 257 - 257 257 150 107 81 26 1.3 - 1.4 - 3.0 2.9 - 4.6 - 8.9 8.4 1.8 1'.0 1.0 1.1 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 58_4 41.6 31.5 10.1 100 - 106 237 222 - 359 - 697 651 139 80 77 88 KOOL MILDS 205 - 205 162 43 43 - 205 162 43 43 - 205 205 1.0 - 1.1 1.6 0.5 0.5 - 3.7 6.5 1.5 1.4 - 2.0 2.5 100.0 - 100.0 79.0 21.0 21.0 - 100.0 79.0 21.0 21.0 - 100.0 100.0 100 - 106 160 50 47 - 359 633 146 137 - 191 245 KOOL LIGHTS 67 - 67 29 38 38 - 67 29 38 38 - 67 67 0.3 - 0.4 0.3 0.4 0.4 - 1.2 1.2 1.3 1.2 - 0.6 0.8 100.0 - 100.0 43.3 56.7 56.7 - 100.0 43.3 56.7 56.7 - 100.0 100.0 100 - 106 88 134 126 - 359 347 396 369 - 191 245 90V£SQbtQw
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~ 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW KOOL ULTRA 48 - 48 22 26 26 - - - - 48 22 26 26 - 48 - 48 0.2 - 0.3 0.2 0.3 0.3 - - - - 0.9 0.9 0.9 0.8 - 0.5 - 2.1 100.0 - 100.0 45.8 54.2 54.2 - - - - 100.0 45.8 54.2 54.2 - 100_0 - 100.0 100 - 106 93 128 120 - - - - 359 367 378 353 - 191 - 874 TOTAL LARK 50 - 50 24 26 26 50 24 26 26 - - - - 30 20 20 0.2 - 0.3 0.2 0.3 0.3 0.4 0_3 0.5 0.4 - - - - 0.4 0.2 0_2 100.0 - 100.0 48.0 52.0 52.0 100.0 48.0 52.0 52.0 - - - - 60.0 40.0 40.0 100 - 106 97 123 116 150 130 186 175 - - - - 143 77 98 LARK KINGS 17 - 17 17 - - 17 17 - - - - - - 17 0.1 - 0.1 0.2 - - 0.1 0.2 - - - - - - 0.2 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 LARK 100'S 13 - 13 - 13 13 13 - 13 13 - - - - 13 0.1 - 0.1 - 0.2 0.1 0.1 - 0.2 0.2 - - - - 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 LARK LIGHTS KINGS 7 - 7 7 - - 7 7 7 7 0.0 - 0.0 0.1 - - 0.1 0.1 0.1 0.1 100.0 - 100.0 100.0 - - 100.0 100.0 100.0 100_0 100 - 106 202 - - 150 271 191 245 LARK LIGHTS 100'S 13 - 13 - 13 13 13 - 13 13 - 13 13 0.1 - 0.1 - 0.2 0.1 0.1 - 0.2 0.2 - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 LARK FULL FLAVOR 30 - 30 17 13 13 30 17 13 13 - - - - 30 0.1 - 0.2 0.2 0.2 0.1 0.2 0.2 0.2 0.2 - - - - 0.4 100.0 - 100.0 56.7 43.3 43.3 100.0 56.7 43.3 43.3 - - - - 100.0 100 - 106 115 103 96 150 153 155 146 - - - - 239 LARK LIGHTS 20 - 20 7 13 13 20 7 13 13 - 20 20 0.1 - 0.1 0.1 0.2 0.1 0.1 0.1 0.2 0.2 - 0.2 0.2 100.0 - 100.0 35.0 65.0 65.0 100.0 35.0 65.0 65.0 - 100.0 100.0 100 - 106 71 154 144 150 95 233 219 - 191 245 zoteR0bik pe
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? (continued) BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > < -------------------- > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW 24 - 24 24 - - 24 24 - - - - - - 17 0.1 - 0.1 0.2 - - 0.2 0.3 - - - - - - 0.2 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 70.8 100 - 106 202 - - 150 271 - - - - - - 169 7 7 0.1 0.1 29.2 29.2 56 71 26 - 26 - 26 26 26 - 26 26 - - - - 13 13 13 0.1 - 0_1 - 0.3 0.3 0.2 - 0.5 0.4 - - - - 0.2 0.1 0.2 100.0 - 100.0 - 100.0 100_0 100.0 - 100.0 100.0 - - - - 50.0 50.0 50.0 100 - 106 - 237 222 150 - 359 337 - - - - 119 96 123 TOTAL L&M 90 - 90 57 33 33 89 57 32 32 1 - 1 1 80 10 10 0.4 - 0.5 0.6 0.4 0.4 0.7 0.8 0.6 0.5 0.0 - 0.0 0.0 1.0 0.1 0.1 100.0 - 100.0 63.3 36_7 36_7 98.9 63.3 35.6 35.6 1.1 - 1.1 1_1 88.9 11.1 11.1 100 - 106 128 87 81 148 171 128 120 4 - 8 7 212 21 27 L&M KINGS IN THE SOFT PACK 51 - 51 51 - - 51 51 - - - - - - 51 0.3 - 0.3 0.5 - - 0.4 0.7 - - - - - - 0.6 100.0 - 100_0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 L&M KINGS IN THE BOX 4 - 4 4 - - 4 4 - - - - - 4 0.0 - 0.0 0.0 - - 0.0 0.1 - - - - - - 0.0 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 L&M 100'S REGULAR 25 - 25 - 25 25 25 - 25 25 - - - - 25 0.1 - 0.1 - 0.3 0.3 0.2 - 0.4 0.4 - - - - 0.3 100_0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 L&M FLAVOR LIGHTS 2 - 2 2 - - 2 2 - - - - - - - 2 2 KINGS 0.0 - 0_0 0.0 - - 0.0 0.0 - - - - - - - 0.0 0.0 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 L&M FLAVOR LIGHTS 7 - 7 - 7 7 7 - 7 7 100'S 0.0 - 0.0 - 0.1 0.1 0.1 - 0.1 0.1 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 S0KQ461rOZ 0 7 7 0.1 0.1 100.0 100.0 191 245
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ---- ----------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW L&M 100'S MENTHOL I - 1 - 1 I - - - - 1 - 1 1 - 1 1 LIGHTS 0.0 - 0,0 - 0.0 0.0 - - - - 0.0 - 0.0 0.0 0.0 0.0 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 191 245 L&M FULL FLAVOR 80 - 80 55 25 25 80 55 25 25 - - - - 80 0.4 - 0.4 0.6 0.3 0.3 0.6 0.7 0.4 0.4 - - - - 1.0 100.0 - 100.0 68.8 31.3 31.3 100.0 68.8 31.3 31.3 - - - - 100.0 100 - 106 139 74 69 150 186 112 105 - - - - 239 L&M LIGHTS 10 - 10 2 8 8 9 2 7 7 1 1 1 - 10 10 0.0 - 0.1 0.0 0.1 0.1 0.1 0.0 0.1 0.1 0.0 0.0 0.0 - 0.1 0.1 100.0 - 100.0 20.0 80.0 80.0 90.0 20_0 70.0 70_0 10.0 10.0 10.0 - 100.0 100.0 100 - 106 40 189 178 135 54 251 236 36 70 65 - 191 245 L&M KINGS 57 - 57 57 - - 57 57 - - - - - - 55 2 2 0.3 - 0.3 0.6 - - 0_4 0.8 - - - - - - 0.7 0.0 0.0 100_0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 96_5 3.5 3.5 100 - 106 202 - - 150 271 - - - - - - 230 7 9 L&M KINGS REGULAR 55 - 55 55 - - 55 55 - - - - - - 55 0.3 - 0.3 0.6 - - 0.4 0.7 - - - - - - 0.7 100.0 - 100.0 100.0 - - 100_0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 L&M 100'S 33 - 33 - 33 33 32 - 32 32 1 - 1 1 25 8 8 0.2 - 0.2 - 0.4 0.4 0_2 - 0.6 0.5 0.0 - 0.0 0.0 0.3 0.1 0.1 100.0 - 100.0 - 100.0 100.0 97_0 - 97_0 97.0 3.0 - 3.0 3.0 75.8 24.2 24.2 100 - 106 - 237 222 146 - 348 327 11 - 21 20 181 46 59 L&M NON-MENTHOL 89 - 89 57 32 32 89 57 32 32 - - - - 80 9 9 0_4 - 0.5 0.6 0_4 0.4 0.7 0.8 0.6 0.5 - - - 1.0 0.1 0.1 100.0 - 100.0 64.0 36.0 36.0 100.0 64.0 36.0 36.0 - - - - 89.9 10.1 10.1 100 - 106 130 85 80 150 173 129 121 - - - - 214 19 25 TOTAL LUCKY STRIKE 190 112 78 42 36 36 75 41 34 34 3 1 2 2 12 66 61 5 0.9 12.2 0.4 0.4 0.4 0.4 0.6 0.6 0.6 0.6 0.1 0.0 0.1 0.1 0.1 0.6 0_7 0.2 100.0 58.9 41.1 22_1 18.9 18.9 39.5 21.6 17.9 17.9 1.6 0.5 1.1 1.1 6.3 34.7 32.1 2.6 100 1289 43 45 45 42 59 58 64 60 6 4 7 7 15 66 79 23 6oirec4bvaz
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <--------------------------------------------------------------------------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 100% FULL LOW 120 TOTAL KINGS 100'S 120 FLAV. TAR FLAV. ULTRA LOW LOW LUCKY STRIKE 112 112 NON-FILTER 0 6 2 12 . 100.0 , 100.0 100 2186 LUCKY STRIKE 12 - 12 - 12 12 12 - 12 12 - - - - 12 FILTER 100'S 0.1 - 0.1 - 0.1 0.1 0.1 - 0,2 0.2 - - - - 0.1 100..0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 ISO - 359 337 - - - - 239 LUCKY STRIKE FILTER 25 - 25 25 - - 25 25 - 25 25 KINGS IN THE SOFT PACK 0.1 - 0_1 0.3 - - 0.2 0.3 - 0.2 0.3 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 LUCKY STRIKE FILTER 5 5 5 - - 5 5 5 5 KINGS IN THE BOX 0.0 0.0 0.1 - - 0.0 0.1 0.0 0.1 100.0 100.0 100.0 - - 100.0 100.0 100.0 100.0 100 106 202 - - 150 271 191 245 LUCKY STRIKE 10 - 10 10 - - 10 10 - 10 10 LIGHTS KINGS 0.0 - 0.1 0.1 - - 0.1 0.1 - 0.1 0_1 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 LUCKY STRIKE TENS 1 - 1 1 - - 1 1 - 1 1 0.0 0.0 0.0 - - 0.0 0.0 0.0 0.0 100.0 100.0 100.0 - - 100.0 100.0 100.0 100.0 100 106 202 - - 150 271 191 245 LUCKY STRIKE 1 - 1 1 - 1 1 - - - 1 1 MENTHOL KINGS 0.0 0.0 0.0 - 0,0 0.0 - - - 0.0 0.0 100.0 100.0 100.0 - 100;0 100.0 - - - 100.0 100.0 100 106 202 - 359 801 - - - 191 245 LUCKY STRIKE 17 - 17 - 17 17 17 - 17 17 - 17 17 LIGHTS 100'S 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.3 - 0.2 0.2 100.0 - 100.0 - 100.0 100.0 100_0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245. 0'[ 1rCQ06taz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW LUCKY STRIKE 2 - 2 - 2 2 - - - - 2 - 2 2 - 2 2 MENTHOL 100'S 0.0 - 0.0 - 0.0 0.0 - - - - 0.0 - 0.1 0_1 - 0.0 0.0 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100_0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 LUCKY STRIKE 5 - 5 - 5 5 5 - 5 5 - 5 - 5 LUCKY 100'S 0.0 - 0.0 - 0.1 0.1 0.0 - 0_1 0.1 0_0 - 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 191 - 874 LUCKY STRIKE FILTER 78 - 78 42 36 36 75 41 34 34 3 1 2 2 12 66 61 5 0.4 - 0.4 0.4 0.4 0.4 0.6 0.6 0.6 0.6 0.1 0.0 0.1 0.1 0.1 0.6 0.7 0.2 100.0 - 100.0 53.8 46.2 46.2 96.2 52.6 43.6 43.6 3.8 1.3 2.6 2.6 15.4 84.6 78.2 6.4 100 - 106 109 109 103 144 142 156 147 14 10 18 17 37 162 192 56 LUCKY STRIKE 31 - 31 31 - - 30 30 1 1 - - - 31 31 FILTER KINGS 0.2 - 0.2 0.3 - - 0.2 0.4 0.0 0.0 - - - 0.3 0.4 100.0 - 100.0 100.0 - - 96.8 96.8 3.2 3.2 - - - 100.0 100.0 100 - 106 202 - - 145 262 12 26 - - - 191 245 LUCKY STRIKE KINGS 42 - 42 42 - - 41 41 - - 1 1 - 42 42 0.2 - 0.2 0.4 - - 0.3 0.6 - - 0.0 0.0 - 0.4 0.5 100.0 - 100.0 100.0 - - 97.6 97.6 - - 2.4 2.4 - 100.0 100.0 100 - 106 202 - - 147 264 - - 9 19 - 191 245 LUCKY STRIKE 100'S 36 - 36 - 36 36 34 - 34 34 2 - 2 2 12 24 19 5 0.2 - 0.2 - 0.4 0.4 0.3 - 0.6 0.6 0.0 - 0.1 0.1 0.1 0.2 0.2 0.2 100_0 - 100.0 - 100.0 100.0 94.4 - 94.4 94.4 5.6 - 5.6 5.6 33.3 66.7 52.8 13.9 100 - 106 - 237 222 142 - 339 318 20 - 39 36 80 128 129 121 LUCKY STRIKE MENTHOL 3 - 3 1 2 2 - - - - 3 1 2 2 - 3 3 0_0 - 0.0 0.0 0.0 0.0 - - - - 0.1 0.0 0_1 0.1 - 0.0 0.0 100.0 - 100.0 33.3 66.7 66.7 - - - - 106.0 33.3 66_7 66.7 - 100.0 100.0 100 - 106 67 158 148 - - - 359 267 465 434 - 191 245 TOTAL MAGNA 4 4 4 - - 4 4 4 0.0 0.0 0.0 - - 0.0 0.1 0.0 100.0 100.0 100.0 - - 100.0 100.0 100.0 100 106 202 - - 150 271 239 TT'b'EQ06VQZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <--------------------------------------------------------------------------------------------- -----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- -> <-------------------- > <-------------- ------ > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW MAGNA KINGS IN THE 4 - 4 4 4 4 - - - - - - 4 BOX 0.0 - 0.0 0.0 0.0 0.1 - - - - - - 0.0 100.0 - 100.0 100.0 100.0 100.0 - - - - - - 100.0 100 - 106 202 150 271 - - - - - - 239 MAGNA FULL FLAVOR 4 4 4 - - 4 4 4 0.0 0.0 0.0 - - 0.0 0.1 0.0 100.0 100.0 100.0 - - 100.0 100.0 100.0 100 106 202 - - 150 271 239 TOTAL MALIBU 28 - 28 - 28 28 25 - 25 25 3 - 3 3 - 28 28 0.1 - 0.1 - 0.3 0.3 0.2 - 0.4 0.4 0,1 - 0.1 0.1 - 0.3 0.3 100.0 - 100.0 - 100.0 100.0 89.3 - 89.3 89.3 10.7 - 10.7 10.7 - 100.0 100.0 100 - 106 - 237 222 134 - 320 301 38 - 75 70 - 191 245 MALIBU 100'S REGULAR 11 - 11 - 11 11 11 - 11 11 - 11 11 0.1 - 0.1 - 0.1 0.1 0.1 - 0.2 0.2 0.1 0.1 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 100.0 100 - 106 - 237 222 150 - 359 337 191 245 MALIBU LIGHTS 100'S 14 - 14 - 14 14 14 - 14 14 - - - - - 14 14 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.2 - - - - - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 MALIBU 100'S MENTHOL 3 3 - 3 3 - - - - 3 - 3 3 - 3 3 0.0 0.0 - 0.0 0.0 - - - - 0.1 - 0.1 0.1 - 0.0 0.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 106 - 237 222 - - - - 359 - 697 651 - 191 245 MALIBU NON-MENTHOL 25 - 25 - 25 25 25 - 25 25 25 25 0.1 - 0.1 - 0_3 0.3 0.2 - 0.4 0.4 0.2 0.3 100.0 - 100.0 - 100.0 100.0 100.0 - 100_0 100.0 100.0 100.0 100 - 106 - 237 222 150 - 359 337 191 245 zltcg{fo0z • •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > < > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. ULTRA LOW LOW N = 20028 916 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 1 00.0 100.0 100.0 100.0 100.0 100.0 100.0 4.6 94.5 49.4 42.2 45.0 66.6 37.0 27.9 29.7 27.8 12.5 14.3 15.4 41.9 52.3 40.8 11.4 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL MARLBORO 4795 - 4795 3461 1334 1334 4729 3395 1334 1334 66 66 - - 2851 1944 1944 23.9 - 25.3 34.9 15.8 14.8 35.4 45_9 23_9 22.5 1.2 2.6 - - 34.0 18.6 23.8 100.0 - 100.0 72.2 27.8 27.8 98.6 70_8 27.8 27.8 1.4 1.4 - - 59.5 40.5 40.5 100 - 106 146 66 62 148 192 100 94 5 11 - - 142 78 99 MARLBORO RED KINGS 1058 - 1058 1058 - - 1058 1058 - - - - - - 1058 - - IN THE SOFT PACK 5.3. - 5.6 10.7 - - 7.9 14.3 - - - - - - 12.6 - - 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 - - 100 - 106 202 - - 150 271 - - - - - - 239 - - MARLBORO RED KINGS 1037 - 1037 1037 - - 1037 1037 - - - - - - 1037 IN THE BOX 5.2 - 5.5 10.5 - - 7.8 14.0 - - - - - - 12.4 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 MARLBORO RED 29 - 29 29 - - 29 29 ` - - - - - - 29 KINGS 25'S 0.1 - 0.2 0_3 - - 0.2 0.4 - - - - - - 0.3 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 MARLBORO MENTHOL 59 - 59 59 - - - - - - 59 59 - 59 KINGS IN THE 0.3 - 0.3 0.6 - - - - - - 1.1 2.4 - 0.7 SOFT PACK (GREEN) 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - 239 MARLBORO MENTHOL 7 - 7 7 - - - - - - 7 7 7 KINGS IN THE 0.0 - 0.0 0.1 - - - - - - 0.1 0.3 0.1 BOX (GREEN) 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 100.0 100 - 106 202 - - - ,_ - - - 359 801 239 MARLBORO 100'S 407 - 407 - 407 407 407 - 407 407 - - - - 407 IN THE SOFT PACK 2.0 - 2.2 - 4.8 4.5 3.1 - 7.3 6.9 - - - - 4.8 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100. - 106 - 237 222 150 - 359 337 - - - - 239 E TtE906*0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q_6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV_ ULTRA LOW LOW MARLBORO 100'S 254 - 254 - 254 254 254 - 254 254 - - - - 254 IN THE BOX 1.3 - 1.3 - 3.0 2.8 1.9 - 4.5 4.3 - - - - 3.0 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 MARLBORO LIGHTS KINGS 746 - 746 746 - - 746 746 - - - - - - - 746 746 IN THE SOFT PACK 3.7 - 3.9 7.5 - - 5.6 10.1 - - - - - - - 7.1 9.1 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 MARLBORO LIGHTS KINGS 509 - 509 509 - - 509 509 - - - - - - - 509 509 IN THE BOX 2.5 - 2.7 5.1 - - 3.8 6.9 - - - - - - - 4.9 6.2 100.0 - 100.0 100.0 - - 100_0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 MARLBORO LIGHTS 16 - 16 16 - - 16 16 16 16 KINGS 25'S 0.1 - 0.1 0.2 - - 0.1 0.2 0.2 0.2 100.0 - 100.0 100.0 - - 100_0 100.0 100.0 100.0 100 - 106 202 - - 150 271 191 245 MARLBORO LIGHTS 100'S 436 - 436 - 436 436 436 - 436 436 - 436 436 IN THE SOFT PACK 2.2 - 2.3 - 5.2 4.8 3.3 - 7.8 7.3 - 4.2 5.3 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 MARLBORO LIGHTS 100'S 237 - 237 - 237 237 237 - 237 237 - 237 237 IN THE BOX 1.2 - 1.3 - 2.8 2.6 1.8 - 4.2 4.0 - 2.3 2_9 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 MARLBORO FULL FLAVOR 2851 - 2851 2190 661 661 2785 2124 661 661 66 66 - - 2851 14.2 - 15.1 22.1 7.8 7.3 20.9 28.7 11.8 11.1 1.2 2.6 - - 34.0 100.0 - 100.0 76.8 23.2 23.2 97.7 74.5 23.2 23_2 2.3 2_3 - - 100.0 100 - 106 155 55 52 147 202 83 78 8 19 - - 239 MARLBORO FULL FLAVOR 2785 - 2785 2124 661 661 2785 2124 661 661 - - - - 2785 REGULAR 13.9 - 14.7 21.4 7.8 7.3 20.9 28.7 11.8 11.1 - - - - 33.2 100-0 - 100.0 76.3 23.7 23.7 100.0 76_3 23.7 23.7 - - - - 100.0 100 - 106 154 56 53 150 206 85 80 - - - - 239 t1tegQ6'boz
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES < -------------------------------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL < -------------------- > <-------------------- > < SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. ULTRA LOW LOW MARLBORO MENTHOL 66 - 66 66 - - - - - - 66 66 66 - 0.3 - 0.3 0.7 - - - - - - 1.2 2.6 - 0.8 - 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - 239 MARLBORO LIGHTS 1944 - 1944 1271 673 673 1944 1271 673 673 - 1944 1944 9.7 - 10.3 12.8 8.0 7.5 14.6 17.2 12.1 11.3 - 18.6 23.8 100.0 - 100.0 65.4 34.6 34.6 100.0 65.4 34.6 34.6 - 100.0 100.0 100 - 106 132 82 77 150 177 124 117 - 191 245 MARLBORO KINGS 3461 - 3461 3461 - 3395 3395 66 66 - - 2190 1271 1271 17.3 - 18.3 34.9 - - 25.4 45.9 - - 1.2 2.6 26.1 12.1 15.5 100.0 - 100.0 100.0 98.1 98.1 - 1.9 1.9 - - 63.3 36.7 36.7 100 - 106 202 147 265 - 7 15 - - 151 70 90 MARLBORO KINGS IN 2095 - 2095 2095 - -, 2095 2095 - - - - - - 2095 THE RED PACK 10.5 - 11.1 21_2 - - 15_7 28.3 - - - - - - 25 0 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - . - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 MARLBORO LIGHTS KINGS 1255 - 1255 1255 - - 1255 1255 - 1255 1255 6.3 - 6.6 12.7 - - 9.4 17.0 - 12.0 15.4 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 MARLBORO 25'S 45 - 45 45 - - 45 45 29 16 16 0.2 - 0.2 0.5 - - 0_3 0.6 0_3 0.2 0.2 100.0 - 100.0 100_0 - - 100.0 100.0 - 64.4 35.6 35.6 100 - 106 202 - - 150 271 - 154 68 87 MARLBORO 100'S 1334 - 1334 - 1334 1334 1334 - 1334 1334 661 673 673 6.7 - 7.1 - 15.8 14.8 10.0 - 23.9 22.5 - 7.9 6_4 8.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100_0 100.0 - 49.6 50.4 50.4 100 - 106 - 237 222 150 - 359 337 - 118 97 124 MARLBORO 100'S REGULAR 661 - 661 - 661 661 661 - 661 661 661 3.3 - 3.5 - 7.8 7.3 5.0 11.8 11.1 - 7.9 100.0 - 100.0 - 100_0 100.0 100.0 - 100.0 100.0 - 100.0 100 106 - 237 222 150 - 359 337 - 239 3.'TKQO6tOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES THE BRAND THAT YOU SMOKE MOST OFTEN? , BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- 100/ FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 100/ 100/ FULL LOW 120 TOTAL KINGS 100'S 120 FLAV. TAR FLAV. ULTRA LOW LOW MARLBORO LIGHTS 100'S 673 - 673 - 673 673 673 - 673 673 - - - - - 673 673 3.4 - 3.6 - 8.0 7.5 5.0 - 12.1 11.3 - - - - - 6.4 8.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 TOTAL MAX 24 - 24 - - 24 17 - - 17 7 - - 7 24 0.1 - 0.1 - - 0.3 0.1 - - 0.3 0.1 - - 0.2 0.3 100.0 - 100.0 - - 100.0 70.8 - - 70.8 29.2 - - 29.2 100.0 100 - 106 - - 222 106 - - 239 105 - - 190 239 MAX 120'S REGULAR 17 - 17 - - 17 17 - - 17 - - - - 17 0.1 - 0.1 - - 0.2 0.1 - - 0.3 - - - - 0.2 100.0 - 100.0 - - 100.0 100.0 - - 100.0 - - - - 100.0 100 - 106 - - 222 150 - - 337 - - - - 239 MAX 120'S MENTHOL 7 - 7 - - 7 - - - - 7 - - 7 7 - - - 0.0 - 0.0 - - 0.1 - - - - 0_1 - - 0.2 0.1 - - - 100.0 - 100_O - - 100.0 - - - - 100.0 - - 100.0 100_0 - - - 100 - 106 - - 222 - - - 359 - - 651 239 - - - TOTAL MERIT 870 - 870 476 394 394 734 422 312 312 136 54 82 82 - 870 585 285 4.3 - 4.6 4.8 4.7 4_4 5.5 5.7 5.6 5.3 2.4 2_2 2.9 2.7 - 8.3 7.2 12.4 100.0 - 100.0 54.7 45.3 45.3 84.4 48.5 35.9 35.9 15.6 6.2 9.4 9.4 - 100.0 67_2 32.8 100 - 106 111 107 101 127 131 129 121 56 50 66 61 - 191 165 286 MERIT KINGS REGULAR 227 - 227 227 - - 227 227 - - - - - - - 227 227 - IN THE SOFT PACK 1.1 - 1.2 2.3 - - 1.7 3.1 - - - - - - - 2.2 2.8 - 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 - 100 - 106 202 - - 150 271 - - - - - - - 191 245 - MERIT KINGS REGULAR 73 - 73 73 - - 73 73 - - - - - - - 73 73 IN THE BOX 0.4 - 0.4 0.7 - - 0.5 1.0 - - - - - - - 0.7 0.9 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 MERIT KINGS MENTHOL 32 - 32 32 - - - - - - 32 32 - - - 32 32 0.2 - 0.2 0.3 - - - - - - O_6 1.3 - - - 0.3 0.4 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 gZtCr.06vQz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ---------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW MERIT 100'S REGULAR 201 - 201 - 201 201 201 - 201 201 - - - - - 201 201 1.0 - 1.1 - 2.4 2.2 1.5 - 3.6 3.4 - - - - - 1.9 2.5 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 MERIT 100'S MENTHOL 52 - 52 - 52 52 - - - - 52 - 52 52 - 52 52 0.3 - 0.3 - 0_6 0.6 - - - - 0.9 - 1.8 1.7 - 0.5 0.6 100.0 - 100.0 - 100.0 100"0 - - - - 100.0 - 100.0 10 0.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 MERIT ULTRA LIGHTS 122 - 122 122 - - 122 122 - - - - - - - 122 - 122 KINGS REGULAR 0.6 - 0.6 1.2 - - 0.9 1.6 - - - - - - - 1.2 - 5_3 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 - 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 - 874 MERIT ULTRA LIGHTS 22 - 22 22 - - - - - - 22 22 - 22 - 22 KINGS MENTHOL 0.1 - 0.1 0.2 - - - - - - 0.4 0_9 - 0.2 - 1.0 100.0 - 100.0 100.0 - - - - - - 100.0 100_0 - 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - 191 - 874 MERIT ULTRA LIGHTS Ill - Ill - ill Ill 111 - 111 111 - 111 - 111 100'S REGULAR 0.6 - 0.6 - 1.3 1.2 0.8 - 2.0 1.9 1.1 - 4.8 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100 - 106 - 237 222 ISO - 359 337 191 - 874 MERIT ULTRA LIGHTS 30 - 30 - 30 30 - - - - 30 - 30 30 - 30 - 30 100'S MENTHOL 0.1 - 0_2 - 0.4 0_3 - - - - 0.5 - 1.0 1.0 - 0.3 - 1.3 100.0 - 100.0 - 100.0 100_0 - - - - 100.0 - 100.0 10 0_0 - 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 MERIT PARENT 585 - 585 332 253 253 501 300 201 201 84 32 52 52 - 585 585 2.9 - 3.1 3.4 3.0 2.8 3.8 4.1 3.6 3.4 1.5 1.3 1.8 1.7 - 5.6 7_2 100.0 - 100.0 56.8 43.2 43.2 86.6 51.3 34.4 34.4 14"4 5.5 8.9 8.9 - 100.0 100.0 100 - 106 115 102 96 129 139 123 116 52 44 62 58 - 191 245 MERIT PARENT KINGS 332 - 332 332 - - 300 300 - - 32 32 - - - 332 332 1.7 - 1.8 3.4 - - 2.2 4.1 - - 0_6 1.3 - - - 3.2 4.1 100.0 - 100.0 100.0 - - 90.4 90.4 - - 9.6 9.6 - - - 100.0 100.0 100 - 106 202 - - 136 244 - - 35 77 - - - 191 245 Z1tesa6*oz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW MERIT PARENT 100'S 253 - 253 - 253 253 201 201 201 52 - 52 52 - 253 253 1.3 - 1.3 - 3.0 2.8 1.5 3.6 3.4 0.9 - 1.8 1.7 - 2.4 3.1 100.0 - 100.0 - 100.0 100.0 79.4 79.4 79.4 20.6 - 20.6 20.6 - 100.0 100.0 100 - 106 - 237 222 119 285 268 74 - 143 134 - 191 245 MERIT PARENT 501 - 501 300 201 201 501 300 201 201 - 501 501 NON-MENTHOL 2.5 - 2.6 3.0 2.4 2.2 3.8 4.1 3.6 3.4 - 4.8 6.1 100.0 - 100.0 59.9 40.1 40.1 100.0 59.9 40.1 40.1 - 100.0 100.0 100 - 106 121 95 89 150 162 144 135 - 191 245 MERIT PARENT MENTHOL 84 - 84 32 52 52 - - - - 84 32 52 52 - 84 84 0.4 - 0_4 0.3 0.6 0.6 - - - - 1.5 1.3 1.8 1.7 - 0.8 1.0 100.0 - 100.0 38.1 61.9 61.9 - - - - 100.0 38.1 61.9 61.9 - 100.0 100_0 100 - 106 77 147 138 - - - - 359 305 432 403 - 191 245 MERIT KINGS 476 - 476 476 - - 422 422 - 54 54 - - - 476 332 144 2.4 - 2.5 4.8 - - 3.2 5.7 - 1.0 2_2 - - - 4.5 4.1 6.3 100.0 - 100.0 100.0 - - 88.7 88_7 - 11.3 11.3 - - - 100.0 69.7 30.3 100 - 106 202 - - 133 240 - 41 91 - - - 191 171 264 MERIT KINGS REGULAR 300 - 300 300 - - 300 300 - 300 300 1.5 - 1.6 3.0 - - 2.2 4.1 - 2.9 3.7 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 MERIT 100'S 394 - 394 - 394 394 312 312 312 82 - 82 82 - 394 253 141 2.0 - 2.1 - 4.7 4.4 2,3 5.6 5.3 1.5 - 2.9 2.7 - 3.8 3.1 6.2 100.0 - 100.0 - 100.0 100.0 79.2 79.2 79.2 20.8 - 20.8 20.8 - 100.0 64.2 35 8 100 - 106 - 237 222 119 284 267 75 - 145 135 - 191 157 . 313 MERIT ULTRA LIGHTS 285 285 144 141 141 233 122 111 111 52 22 30 30 - 285 - 285 1.4 1.5 1.5 1.7 1_6 1.7 1.6 2.0 1.9 0.9 0.9 1.0 1.0 - 2.7 - 12.4 100.0 100.0 50_5 49.5 49.5 81.8 42.8 38.9 38.9 18.2 7.7 10.5 10.5 - 100.0 - 100.0 100 106 102 117 110 123 116 140 131 66 62 73 69 - 191 - 874 MERIT ULTRA LIGHTS 144 144 144 122 122 - - 22 22 - 144 - 144 KINGS 0.7 0.8 1.5 0.9 1.6 - - 0.4 0.9 - 1.4 - 6_3 100.0 100.0 100.0 84.7 84.7 - - 15.3 15.3 - 100_0 - 100.0 100 106 202 127 229 - - 55 122 - 191 - 874 qjtCQ06t0Z 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <---------------------------------- ---------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 100/ 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW MERIT ULTRA LIGHTS 141 - 141 - 141 141 111 - 111 111 30 - 30 30 - 141 - 141 100'S 0.7 - 0.7 - 1.7 1.6 0.8 - 2.0 1,9 0.5 - 1.0 1.0 - 1.3 - 6.2 100_0 - 100_0 - 100.0 100.0 78.7 - 78.7 78_7 21.3 - 21.3 21.3 - 100.0 - 100.0 100 - 106 - 237 222 118 - 282 265 76 - 148 138 - 191 - 874 MERIT ULTRA LIGHTS 233 - 233 122 111 111 233 122 111 111 - 233 - 233 NON-MENTHOL 1.2 - 1.2 1.2 1.3 1.2 1.7 1.6 2.0 1.9 - 2.2 - 10.2 100.0 - 100.0 52.4 47.6 47.6 100.0 52.4 47.6 47.6 - 100.0 - 100.0 100 - 106 106 113 106 150 142 171 161 - 191 - 874 MERIT ULTRA LIGHTS 52 - 52 22 30 30 - - - - 52 22 30 30 - 52 - 52 MENTHOL 0.3 - 0.3 0.2 0.4 0.3 - - - - 0.9 0.9 1.0 1.0 - 0 5 - 2 3 100.0 - 100.0 42.3 57.7 57.7 - - - - 100.0 42.3 57.7 . 57.7 - 100.0 . - 100.0 100 - 106 86 137 128 - - - - 359 339 402 376 - 191 - 874 MERIT NON-MENTHOL 734 - 734 422 312 312 734 422 312 312 - 734 501 233 3.7 - 3.9 4.3 3.7 3.5 5.5 5.7 5.6 5.3 - 7.0 6.1 10.2 100.0 - 100.0 57.5 42.5 42.5 100.0 57.5 42.5 42.5 - 100.0 68.3 31.7 100 - 106 116 101 94 150 156 152 143 - 191 167 277 MERIT MENTHOL 136 - 136 54 82 82 - 136 54 82 82 - 136 84 52 0.7 - 0.7 0.5 1.0 0.9 - 2.4 2.2 2.9 2.7 - 1.3 1.0 2.3 100.0 - 100.0 39.7 60.3 60.3 - 100.0 39.7 60.3 60.3 - 100.0 61.8 38.2 100 - 106 80 143 134 - 359 318 420 392 - 191 151 334 TOTAL MORE 286 - 286 - 75 286 161 45 161 125 30 125 211 75 75 1.4 - 1.5 - 0.9 3.2 1.2 0.8 2.7 2.2 - 1.0 4.1 2.5 0.7 0.9 100.0 - 100.0 - 26_2 100.0 56_3 15.7 56.3 43.7 - 10.5 43.7 73.8 26.2 26.2 100 - 106 - 62 222 85 56 190 157 - 73 284 176 50 64 MORE 120'S REGULAR 116 - 116 - - 116 116 - 116 - 116 0.6 - 0.6 - - 1_3 0.9 - 2.0 - 1.4 100.0 - 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 - - 222 150 - 337 - 239 MORE 120'S MENTHOL 95 - 95 - - 95 - 95 - 95 95 0.5 - 0.5 - - 1.1 - 1.7 - 3.1 1.1 100.0 - 100.0 - - 100.0 - 100.0 - 100.0 100.0 100 - 106 - - 222 - 359 - 651 239 6 I#rc(Zpb>bpZ
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1987 FALL CIGARETTE TRAC KING S TUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > < -------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. LOW ULTRA LOW MORE LIGHTS 100'S 45 - 45 45 45 45 - 45 45 - 45 45 REGULAR 0.2 - 0.2 0_5 0.5 0.3 - 0.8 0.8 - 0.4 0.6 100.0 - 100.0 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 237 222 150 - 359 337 - 191 245 MORE LIGHTS 100'S 30 - 30 - 30 30 - - - - 30 - 30 30 - 30 30 MENTHOL 0.1 - 0.2 - 0.4 0.3 - - - - 0.5 - 1.0 1.0 - 0.3 0_4 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 MORE 100'S 75 - 75 - 75 75 45 - 45 45 30 - 30 30 - 75 75 0.4 - 0.4 - 0.9 0.8 0.3 - 0.8 0.8 0.5 - 1.0 1.0 - 0.7 0.9 100.0 - 100.0 - 100.0 100.0 60.0 - 60.0 60.0 40.0 - 40.0 40.0 - 100.0 100_0 100 - 106 - 237 222 90 - 215 202 144 - 279 260 - 191 245 MORE 120'S 211 - 211 - 211 116 - - 116 95 - - 95 211 1.1 - 1.1 - 2.3 0.9 - - 2.0 1.7 - - 3.1 2.5 100.0 - 100.0 - 100.0 55.0 - - 55.0 45.0 - - 45.0 100.0 100 - 106 - 222 83 - - 185 162 - - 293 239 MORE NON-MENTHOL 161 - 161 - 45 161 161 - 45 161 116 45 45 0.8 - 0_9 - 0.5 1_8 1.2 - 0.8 2.7 1.4 0.4 0.6 100.0 - 100.0 - 28_0 100.0 100.0 - 28_0 100.0 72.0 28_0 28.0 100 - 106 - 66 222 150 - 100 337 172 53 68 MORE MENTHOL 125 - 125 - 30 125 - 125 - 30 125 95 30 30 0.6 - 0.7 - 0.4 1_4 - 2.2 - 1.0 4.1 1.1 0.3 0.4 100.0 - 100.0 - 24.0 100.0 - 100.0 - 24.0 100.0 76.0 24.0 24.0 100 - 106 - 57 222 - 359 - 167 651 181 46 59 TOTAL MULTIFILTER 3 - 3 3 - - 3 3 3 3 0.0 - 0.0 0,0 - - 0.0 0.0 0.0 0.0 100.0 - 100.0 100.0 - - 100.0 100.0 100.0 100.0 100 - 106 202 - - 150 271 191 245 MULTIFILTER REGULAR 3 - 3 3 3 3 3 3 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 100.0 - 100.0 100.0 100.0 100.0 100.0 100.0 100 - 106 202 150 271 191 245 ~~~1'~Q~ ~f~`.'~'TE~'a~~1'~Q
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW FLAV. ULTRA 120 FLAV. TAR LOW LOW TOTAL NEWPORT 824 - 824 605 219 219 - - - - 824 605 219 219 685 139 139 4.1 - 4.4 6.1 2.6 2.4 - - - - 14.8 24.2 7.6 7.1 8.2 1.3 1.7 100.0 - 100.0 73.4 26,6 26.6 - - - - 100.0 73.4 26.6 26.6 83.1 16.9 16.9 100 - 106 148 63 59 - - - - 359 588 185 173 198 32 41 NEWPORT KINGS 298 - 298 298 - - - - - - 298 298 - 298 IN THE SOFT PACK 1.5 - 1.6 3.0 - - - - - - 5.3 11.9 - 3.5 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - 239 NEWPORT KINGS 206 - 206 206 - 206 206 - - 206 IN THE BOX 1.0 - 1.1 2.1' - 3.7 8.2 - - 2.5 100.0 - 100.0 100.0 - 100.0 100.0 - - 100.0 100 - 106 202 - 359 801 - - 239 NEWPORT KINGS 25'S 6 6 6 6 6 - - 6 0.0 0.0 0.1 0.1 0.2 - - 0.1 100.0 100.0 100.0 100.0 100.0 - - 100.0 100 106 202 359 801 - - 239 NEWPORT 100'S 104 - 104 - 104 104 - 104 - 104 104 104 IN THE SOFT PACK 0.5 - 0.5 - 1.2 1.2 - 1.9 - 3.6 3.4 1.2 100.0 - 100.0 - 100_0 100.0 - 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 - 359 - 697 651 239 NEWPORT 100'S 68 - 68 - 68 68 - 68 - 68 68 68 IN THE BOX 0.3 - 0.4 - 0.8 0.8 - 1.2 - 2.4 2.2 0.8 100.0 - 100.0 - 100.0 100.0 - 100_0 - 100.0 100.0 100.0 100 - 106 - 237 222 - 359 - 697 651 239 NEWPORT 100'S 25'S 3 3 - 3 3 3 - 3 3 3 0.0 0.0 - 0.0 0_0 0.1 - 0.1 0_1 0.0 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 100 106 - 237 222 359 - 697 651 239 NEWPORT LIGHTS KINGS 52 - 52 52 - 52 52 - - - 52 52 IN THE SOFT PACK 0.3 - 0.3 0.5 - 0.9 2.1 - - - 0.5 0.6 100.0 - 100.0 100.10 - 100.0 100.0 - - - 100.0 100_0 100 - 106 202 - 359 801 - - - 191 245 TZVCS:Q6V0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW NEWPORT LIGHTS KINGS 43 - 43 43 - - - - - - 43 43 - - - 43 43 IN THE BOX 0.2 - 0.2 0.4 - - - - - - 0.8 1_7 - - - 0.4 0.5 100.0 - 100.0 100.0 - - - - - - 100.0 100_0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 NEWPORT LIGHTS 100'S 30 - 30 - 30 30 - - - - 30 - 30 30 - 30 30 IN THE SOFT PACK 0.1 - 0.2 - 0.4 0.3 - - - - 0.5 - 1.0 1.0 - 0.3 0.4 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 NEWPORT LIGHTS 100'S 9 - 9 - 9 9 9 - 9 9 - 9 9 IN THE BOX 0.0 0.0 - 0.1 0.1 0_2 - 0.3 0.3 - 0.1 0.1 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 106 - 237 222 359 - 697 651 - 191 245 NEWPORT SLIM 5 - 5 - 5 5 5 - 5 5 - 5 5 LIGHTS 100'S 0.0 - 0.0 - 0.1 0.1 0.1 - 0.2 0.2 - 0.0 0.1 100.0 - 100.0 - 100.0 100.0 100_0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 359 - 697 651 - 191 245 NEWPORT FULL FLAVOR 685 - 685 510 175 175 - 685 510 175 175 685 MENTHOL 3.4 - 3_6 5.1 2.1 1.9 - 12.3 20.4 6_1 5.7 8.2 100.0 - 100_0 74.5 25.5 25.5 - 100.0 74.5 25.5 25.5 100.0 100 - 106 151 61 57 - 359 596 178 166 239 NEWPORT FULL FLAVOR 504 - 504 504 - 504 504 - - 504 KINGS 2.5 - 2.7 5.1 - 9.0 20.2 - - 6.0 100.0 - 100.0 100.0 - 100.0 100.0 - - 100.0 100 - 106 202 - 359 801 - - 239 NEWPORT KINGS MENTHOL 605 - 605 605 - 605 605 - - 510 95 95 3.0 - 3.2 6.1 - 10.8 24_2 - - 6.1 0.9 1.2 100.0 - 100.0 100.0 - 10d.0 100.0 - - 84.3 15.7 15.7 100 - 106 202 359 801 - - 201 30 38 NEWPORT FULL FLAVOR 172 - 172 - 172 172 - 172 - 172 172 172 100'S 0.9 - 0.9 - 2.0 1.9 - 3.1 - 6.0 5.6 2.0 100.0 - 100.0 - 100_0 100.0 - 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 - 359 - 697 651 239 ,ztEfya06fi?oz •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 NEWPORT 100'S NEWPORT LIGHTS NEWPORT LIGHTS KINGS NEWPORT LIGHTS 100'S NEWPORT MENTHOL TOTAL NOW NOW KINGS REGULAR IN THE SOFT PACK NOW KINGS REGULAR IN THE BOX U'f7C90EltQZ TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > < > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW 219 - 219 - 219 219 - 219 - 219 219 175 44 44 1.1 - 1.2 - 2.6 2.4 - 3.9 - 7.6 7.1 2.1 0.4 0.5 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 79.9 20.1 20.1 100 - 106 - 237 222 - 359 - 697 651 191 38 49 139 - 139 95 44 44 - 139 95 44 44 - 139 139 0.7 - 0.7 1.0 0.5 0.5 - 2.5 3.8 1.5 1.4 - 1.3 1.7 100.0 - 100.0 68.3 31.7 31.7 100.0 68.3 31.7 31.7 - 100.0 100.0 100 - 106 138 75 70 359 548 221 206 - 191 245 95 95 95 - 95 95 - 95 95 0.5 0.5 1.0 - 1.7 3.8 - 0.9 1.2 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 106 202 - 359 801 - 191 245 39 - 39 - 39 39 - 39 - 39 39 - 39 39 0.2 - 0.2 - 0.5 0.4 - 0.7 - 1.4 1.3 - 0.4 0.5 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 359 - 697 651 - 191 245 824 - 824 605 219 219 824 605 219 219 685 139 139 4.1 - 4.4 6.1 2.6 2.4 14.8 24.2 7.6 7.1 8.2 1.3 1.7 100.0 - 100.0 73.4 26.6 26.6 100.0 73.4 26.6 26.6 83.1 16.9 16.9 100 - 106 148 63 59 359 588 185 173 198 32 41 218 - 218 52 166 166 143 41 102 102 75 11 64 64 - 218 - 218 1.1 - 1.2 0.5 2.0 1.8 1.1 0.6 1.8 1.7 1.3 0.4 2.2 2.1 - 2.1 - 9.5 100.0 - 100.0 23.9 76.1 76.1 65.6 18.8 46.8 46.8 34.4 5.0 29.4 29.4 - 100.0 - 100.0 100 - 106 48 180 169 98 51 168 158 124 40 205 191 - 191 - 874 40 - 40. 40 - - 40 40 - 40 - 40 0.2 - 0.2 0.4 - - 0.3 0.5 - 0.4 - 1.7 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - 150 271 - 191 - 874 1 - 1 1 - - 1 1 - 1 - 1 0.0 - 0.0 0.0 - - 0.0 0.0 0.0 - 0.0 100.0 - 100.0 100.0 - - 100.0 100.0 100.0 - 100.0 100 - 106 202 - - 150 271 191 - 874
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <------------------------------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <------------- 7 ------> <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW NOW KINGS MENTHOL 11 - 11 11 - - - - - - 11 11 - 11 - 11 IN THE SOFT PACK 0.1 - 0.1 0.1 - - - - - - 0.2 0.4 0.1 - 0.5 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 191 - 874 NOW 100'S REGULAR 99 - 99 - 99 99 99 - 99 99 - - - - - 99 - 99 IN THE SOFT PACK 0.5 - 0.5 - 1.2 1.1 0.7 - 1.8 1.7 - - - - - 0.9 - 4.3 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 - 874 NOW 100'S REGULAR 3 - 3 - 3 3 3 - 3 3 - - - - - 3 - 3 IN THE BOX 0.0 - 0.0 - 0.0 0.0 0.0 - 0.1 0.1 - - - - - 0.0 - 0.1 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 - 874 NOW 100'S MENTHOL 63 - 63 - 63 63 - - - - 63 - 63 63 - 63 - 63 IN THE SOFT PACK 0.3 - 0.3 - 0.7 0.7 - - - - 1.1 - 2.2 2.0 - 0.6 - 2.7 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 NOW 100'S MENTHOL 1 - I - 1 1 - - - - 1 - 1 1 - 1 - 1 IN THE BOX 0.0 - 0.0 - 0.0 0.0 - - - - 0.0 - 0.0 0.0 - 0.0 - 0.0 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 NOW KINGS 52 - 52 52 - - 41 41 - - 11 11 - - - 52 - 52 0.3 - 0.3, 0.5 - - 0.3 0.6 - - 0.2 0.4 - - - 0.5 - 2.3 100.0 - 100.0 100.0 - - 78.8 78.8 - - 21.2 21.2 - - - 100.0 - 100.0 100 - 106 202 - - 118 213 - - 76 169 - - - 191 - 874 NOW KINGS REGULAR 41 - 41 41 - - 41 41 - - - - - - - 41 41 0.2 - 0.2 0.4 - - 0.3 0.6 - - - - - - - 0.4 1.8 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 874 NOW KINGS MENTHOL 11 - 11 11 - - - - - - 11 11 - 11 - 11 0.1 - 0.1 0.1 - - - - - - 0.2 0.4 0.1 - 0.5 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 191 - 874 tZtErma6tOZ
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) NOW 100'S NOW 100'S REGULAR NOW 100'S MENTHOL NOW NON-MENTHOL NOW MENTHOL TOTAL OLD GOLD OLD GOLD FILTER KINGS OLD GOLD 10O'S Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ------------- --------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW 166 - 166 - 166 166 102 - 102 102 64 - 64 64 - 166 - 166 0_8 - 0.9 - 2.0 1.8 0.8 - 1.8 1.7 1.1 - 2.2 2.1 - 1.6 - 7.2 100_0 - 100.0 - 100.0 100.0 61.4 - 61.4 61.4 38.6 - 38.6 38_6 - 100.0 - 100.0 100 - 106 - 237 222 92 - 220 207 138 - 269 251 - 191 - 874 102 - 102 - 102 102 102 - 102 102 0_5 - 0.5 - 1.2 1.1 0_8 - 1.8 1_7 100.0 - 100.0 - 100.0 100.0 100_0 - 100.0 100_0 100 - 106 - 237 222 150 - 359 337 11 64 64 0.1 0.8 0.7 14.7 85.3 85.3 30 202 190 64 - 64 - 64 64 - - - - 64 - 64 64 - 64 0.3 - 0.3 - 0.8 0.7 - - - - 1.1 - 2_2 2.1 - 0.6 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 143 - 143 41 102 102 143 41 102 102 0.7 - 0.8 0.4 1.2 1.1 1.1 0.6 1.8 1.7 100.0 - 100.0 28.7 71.3 71.3 100.0 28.7 71.3 71.3 100 - 106 58 169 158 150 78 256 241 75 - 75 0.4 - 0.4 100.0 - 100.0 100 - 106 76 - 76 0.4 - 0.4 100.0 - 100.0 100 - 106 - 102 - 102 - 1.0 - 4.5 - 100.0 - 100.0 - 191 - 874 - 64 - 2.8 - 100.0 - 874 - 143 - 143 - 1.4 - 6.2 - 100.0 - 100.0 - 191 - 874 - 75 11 64 64 - 75 - 75 - 1.3 0.4 2.2 2.1 - 0.7 - 3.3 100.0 14.7 85.3 85.3 - 100.0 - 100.0 359 117 595 555 - 191 - 874 56 20 20 76 56 20 20 0.6 0.2 0.2 0.6 0.8 0_4 0.3 73.7 26.3 26_3 100.0 73.7 26.3 26.3 149 62 58 150 199 94 89 42 - 42 42 - - 42 42 0.2 - 0.2 0.4 - - 0.3 0.6 100.0 - 100.0 100.0 - - 100.0 100.0 100 - 106 202 - - 150 271 17 - 17 - 17 17 17 - 17 17 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.3 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 59 17 17 0.7 0.2 0.2 77.6 22.4 22.4 185 43 55 - 42 - 0.5 - 100.0 - 239 - 17 - 0.2 - 100.0 - 239 SZtrEQ0b'b0Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- -------- ------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW OLD GOLD LIGHTS KINGS 14 - 14 14 - - 14 14 - 14 14 0.1 - 0.1 0.1 - - 0.1 0.2 - 0.1 0.2 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100,0 100 - 106 202 - - 150 271 - 191 245 OLD GOLD LIGHTS 100'S 3 3 - 3 3 3 - 3 3 3 3 0.0 0.0 - 0.0 0.0 0.0 - 0.1 0.1 0.0 0.0 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 100.0 100 106 237 222 150 - 359 337 191 245 TOTAL PALL MALL 575 387 188 80 108 108 177 80 97 97 11 - 11 11 168 20 20 2.9 42.2 1.0 0.8 1.3 1.2 1.3 1.1 1.7 1.6 0.2 - 0.4 0.4 2.0 0.2 0.2 100.0 67.3 32.7 13.9 18.8 18.8 30.8 13.9 16.9 16.9 1.9 - 1.9 1.9 29.2 3.5 3.5 100 1472 35 28 44 42 46 38 60 57 7 - 13 12 70 7 9 PALL MALL NON-FILTER 384 384 1.9 41.9 100.0 100.0 100 2186 PALL MALL RED KINGS 3 3 25'S 0.0 0.3 100.0 100.0 100 2186 PALL MALL FILTER KINGS 79 - 79 79 - - 79 79 - - - - - - 79 0.4 - 0.4 0.8 - - ' 0.6 1.1 - - - - - - 0.9 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 PALL MALL 100'S 80 - 80 - 80 80 80 - 80 80 - - - - 80 REGULAR 0.4 - 0.4 - 0.9 0.9 0.6 - 1.4 1.3 - - - - 1.0 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 PALL MALL 100'S 9 - 9 - 9 9 9 - 9 9 9 MENTHOL 0.0 - 0.0 - 0.1 0.1 0.2 - 0.3 0.3 0.1 100.0 - 100.0 - 100.0 100.0 100.0 - 100,0 100.0 100.0 100 - 106 - 237 222 359 - 697 651 239 9
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW PALL MALL 1 - 1 1 - - 1 1 - - - - - - - 1 1 EXTRA MILDS KINGS 0.0 - 0.0 0.0 - - 0.0 0.0 - - - - - - - 0.0 0.0 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 PALL MALL 17 - 17 - 17 17 17 - 17 17 - 17 17 LIGHTS 100'S REGULAR 0,1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.3 - 0.2 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100,0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 PALL MALL 2 - 2 - 2 2 - - - - 2 - 2 2 - 2 2 LIGHTS 100'S MENTHOL 0.0 - 0.0 - 0.0 0.0 - - - - 0.0 - 0.1 0.1 - 0.0 0.0 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 PALL MALL NON-FILTER 387 387 1.9 42.2 100.0 100.0 100 2186 PALL MALL FILTER 188 - 188 80 108 108 177 80 97 97 11 - 11 11 168 20 20 0.9 - 1.0 0.8 1.3 1.2 1.3 1.1 1.7 1.6 0.2 - 0.4 0.4 2.0 0.2 0.2 100.0 - 100.0 42.6 57.4 57.4 94.1 42.6 51.6 51.6 5.9 - 5.9 5.9 89.4 10.6 10.6 100 - 106 86 136 128 141 115 185 174 21 - 41 38 213 20 26 PALL MALL KINGS 80 - 80 80 - - 80 80 - - - - - - 79 1 1 0.4 - 0.4 0.8 - - 0.6 1.1 - - - - - - 0.9 0.0 0.0 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 98.8 1.3 1.3 100 - 106 202 - - 150 271 - - - - - - 236 2 3 PALL MALL 100'S 108 - 108 - 108 108 97 - 97 97 11 - 11 11 89 19 19 0.5 - 0.6 - 1.3 1.2 0.7 - 1.7 1.6 0.2 - 0.4 0.4 1.1 0.2 0.2 100.0 - 100.0 - 100.0 100.0 89.8 - 89.8 89.8 10.2 - 10.2 10.2 82.4 17.6 17.6 100 - 106 - 237 222 135 - 322 303 37 - 71 66 197 34 43 TOTAL PARLIAMENT 175 - 175 98 77 77 175 98 77 77 - 175 175 0.9 - 0.9 1.0 0.9 0.9 1.3 1.3 1.4 1.3 - 1.7 2.1 100.0 - 100.0 56.0 44.0 44.0 100.0 56.0 44.0 44.0 - 100.0 100.0 100 - 106 113 104 98 150 152 158 148 - 191 245 L C.'t1 ~.' QQ 1EStOZ
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <---------- ,--------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 100/ FULL LOW 120 TOTAL KINGS 100'S 120 FLAV. TAR FLAV. ULTRA LOW LOW PARLIAMENT 30 - 30 30 - - 30 30 - - - - - - - 30 30 LIGHTS KINGS 0.1 - 0.2 0.3 - - 0.2 0.4 - - - - - - - 0.3 0.4 IN THE SOFT PACK 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 PARLIAMENT 68 - 68 68 - - 68 68 - - - - - - - 68 68 LIGHTS KINGS 0.3 - 0.4 0.7 - - 0.5 0.9 - - - - - - - 0.6 0.8 IN THE BOX 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 PARLIAMENT 77 - 77 - 77 77 77 - 77 77 - 77 77 LIGHTS 100'S 0.4 - 0.4 - 0.9 0.9 0.6 - 1.4 1.3 - 0.7 0.9 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 PARLIAMENT KINGS 98 - 98 98 - - 98 98 - 98 98 0_5 - 0.5 1.0 - - 0.7 1.3 - 0.9 1.2 100.0 - 100.0 100.0 - - 100_0 100.0 - 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 TOTAL PHILIP MORRIS 20 17 3 - 3 3 2 - 2 2 1 - 1 1 3 0.1 1.9 0.0 - 0.0 0.0 0.0 - 0.0 0.0 0.0 - 0.0 0.0 0.0 100.0 85.0 15.0 - 15.0 15.0 10.0 - 10.0 10.0 5.0 - 5.0 5.0 15.0 100 1858 16 - 36 33 15 - 36 34 18 - 35 33 36 PHILIP MORRIS 8 8 REGULAR 0.0 0.9 100.0 100.0 100 2186 PHILIP MORRIS 9 9 COMMANDER 0.0 1.0 100.0 100.0 100 2186 PHILIP MORRIS 2 - 2 2 2 2 - 2 2 - - - - 2 INTERNATIONAL 0.0 - 0.0 0.0 0.0 0.0 - 0.0 0.0 - - - - 0.0 100'S REGULAR 100.0 - 100,0 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 237 222 150 - 359 337 - - - - 239 BZtreSObtOZ •
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- -------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. LOW ULTRA LOW PHILIP MORRIS 1 - 1 - 1 1 - 1 - 1 1 1 INTERNATIONAL 0.0 - 0.0 - 0.0 0.0 0.0 - 0.0 0.0 0.0 100'S MENTHOL 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 359 - 697 651 239 PHILIP MORRIS 20 17 3 3 3 2 - 2 2 1 1 1 3 0.1 1.9 0.0 0.0 0.0 0.0 - 0.0 0.0 0.0 O.0 0.0 0.0 100.0 85.0 15.0 15.0 15.0 10.0 - 10.0 10_0 5.0 5.0 5.0 15.0 100 1858 16 36 33 15 - 36 34 18 35 33 36 TOTAL PLAYERS 29 - 29 17 12 12 20 11 9 9 9 6 3 3 - 29 29 0.1 - 0.2 0.2 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.1 0.1 - 0.3 0.4 100_0 - 100.0 58.6 41.4 41.4 69.0 37.9 31.0 31.0 31.0 20.7 10.3 10.3 - 100.0 100.0 100 - 106 119 98 92 104 103 Ill 105 111 166 72 67 - i91 245 PLAYERS KINGS REGULAR 11 - 11 11 - - 11 11 - 11 11 0.1 - 0.1 0.1 - - 0.1 0.1 0.1 0.1 100.0 - 100.0 100.0 - - 100.0 100.0 100.0 100.0 100 - 106 202 - - 150 271 191 245 PLAYERS KINGS MENTHOL 6 6 6 6 6 - - - 6 6 0_0 0.0 0.1 0.1 0.2 - - - 0.1 0.1 100.0 100.0 100.0 100.0 100.0 - - - 100.0 100.0 100 106 202 359 801 - - - 191 245 PLAYERS 100'S REGULAR 9 9 - 9 9 9 - 9 9 - - - - 9 9 0.0 0.0 - 0.1 0.1 0.1 - 0.2 0_2 - - - - - 0.1 0_1 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 106 - 237 222 150 - 359 337 - - - - - 191 245 PLAYERS 100'S MENTHOL 3 3 - 3 3 - - - - 3 3 3 - 3 3 0.0 0.0 - 0.0 0.0 - - - - 0.1 0.1 0.1 - 0.0 0.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100.0 100.0 - 100_0 100.0 100 106 - 237 222 - - - - 359 697 651 - 191 245 PLAYERS KINGS 17 - 17 17 - - 11 11 - - 6 6 - - - 17 17 0.1 - 0.1 0.2 - - 0.1 0.1 - - 0.1 0.2 - - - 0.2 0.2 100.0 - 100,0 100.0 - - 64.7 64.7 - - 35.3 35.3 - - - 100.0 100.0 100 - 106 202 - - 97 175 - - 127 283 - - - 191 245 6ZVEGQt1*0G
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MFNTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > < -------------> SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW PLAYERS 100'S 12 - 12 - 12 12 9 9 9 3 3 3 - 12 12 0.1 - 0.1 - 0.1 0.1 0.1 0_2 0.2 0.1 0.1 0.1 - 0.1 0.1 100.0 - 100.0 - 100.0 100.0 75.0 75.0 75.0 25.0 25.0 25.0 - 100.0 100.0 100 - 106 - 237 222 113 269 253 90 174 163 - 191 245 PLAYERS NON-MENTHOL 20 - 20 11 9 9 20 11 9 9 - 20 20 0.1 - 0.1 0.1 0.1 0_1 0.1 0.1 0.2 0.2 - 0.2 0.2 100.0 - 100.0 55_0 45.0 45.0 100.0 55.0 45.0 45.0 - 100.0 100.0 100 - 106 111 107 100 , 150 149 161 152 - 191 245 PLAYERS MENTHOL 9 - 9 6 3 3 9 6 3 3 - 9 9 0.0 - 0.0 0.1 0.0 0.0 0.2 0.2 0.1 0.1 - 0_1 0.1 100.0 - 100.0 66.7 33.3 33.3 100.0 66.7 33.3 33.3 - 100.0 100.0 100 - 106 135 79 74 359 534 232 217 - 191 245 TOTAL PLAYERS 54 - 54 20 34 34 37 13 24 24 17 7 10 10 - 54 54 LIGHTS 25'S 0.3 - 0.3 0.2 0.4 0.4 0.3 0,2 0.4 0.4 0.3 0.3 0.3 0.3 - 0.5 0.7 100.0 - 100_0 37.0 63.0 63.0 68.5 24.1 44.4 44.4 31.5 13.0 18.5 18.5 - 100.0 100.0 100 - 106 75 149 140 103 65 159 150 113 104 129 121 - 191 245 PLAYERS LIGHTS 25'S 13 - 13 13 - - 13 13 - 13 13 KINGS REGULAR 0.1 - 0.1 0.1 - - 0.1 0.2 - 0.1 0.2 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 PLAYERS LIGHTS 25'S 7 - 7 7 - - - - - - 7 7 7 7 KINGS MENTHOL 0.0 - 0.0 0.1 - - - - - - 0.1 0.3 0.1 0.1 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 100.0 100.0 100 - 106 202 - - - - - - 359 801 191 245 PLAYERS LIGHTS 25'S 24 - 24 - 24 24 24 - 24 24 - 24 24 100'S REGULAR 0.1 - 0.1 - 0.3 0.3 0.2 - 0.4 0.4 - 0.2 0.3 100.0 - 100.0 - 100.0 100.0 100_0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 PLAYERS LIGHTS 25'S 10 - 10 - 10 10 - - - - 10 - 10 10 - 10 10 100'S MENTHOL 0.0 - 0.1 - 0.1 0.1 - - - - 0.2 - 0.3 0.3 - 0.1 0.1 100.0 - 100.0 - 100.0 100.0 - , - - - 100.0 - 100.0 100.0 - 100_0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 OCV£QO6VQ2 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW PLAYERS LIGHTS 25'S 20 - 20 20 13 13 - - 7 7 - - - 20 20 KINGS 0.1 - 0.1 0.2 0.1 0.2 - - 0.1 0.3 - - - 0.2 0.2 100.0 - 100.0 100.0 65.0 65.0 - - 35.0 35.0 - - - 100.0 100.0 100 - 106 202 98 176 - - 126 280 - - - 191 245 PLAYERS LIGHTS 25'S 34 - 34 - 34 34 24 - 24 24 10 - 10 10 - 34 34 100'S 0.2 - 0.2 - 0.4 0.4 0.2 - 0.4 0.4 0.2 - 0_3 0.3 - 0.3 0.4 100.0 - 100.0 - 100.0 100.0 70.6 - 70.6 70.6 29.4 - 29.4 29.4 - 100.0 100.0 100 - 106 - 237 222 106 - 253 238 106 - 205 191 - 191 245 PLAYERS LIGHTS 25'S 37 - 37 13 24 24 37 13 24 24 - - - - - 37 37 NON-MENTHOL 0.2 - Q.2 0.1 0.3 0.3 0.3 0.2 0.4 0.4 - - - - - 0.4 0.5 100.0 - 100.0 35.1 64.9 64.9 100.0 35.1 64.9 64.9 - - - - - 100.0 100.0 100 - 106 71 154 144 150 95 233 219 - - - - - 191 245 PLAYERS LIGHTS 25'S 17 - 17 7 10 10 - 17 7 10 10 - 17 17 MENTHOL 0.1 - 0.1 0.1 0.1 0.1 - 0.3 0_3 0.3 0.3 - 0.2 0.2 100.0 - 100.0 41.2 58.8 58.8 - 100.0 41.2 58.8 58.8 - 100.0 100.0 100 - 106 83 139 131 - 359 330 410 383 - 191 245 TOTAL RALEIGH 175 14 161 90 71 71 161 90 71 71 - - - - 115 46 46 0.9 1.5 0.9 0_9 0.8 0.8 1.2 1.2 1.3 1.2 - - - - 1.4 0.4 0.6 100.0 8.0 92.0 51.4 40.6 40.6 92.0 51.4 40.6 40.6 - - - - 65.7 26.3 26,3 100 175 97 104 96 90 138 139 145 137 - - - - 157 50 64 RALEIGH NON-FILTER 14 14 0.1 1.5 100.0 100.0 100 2186 RALEIGH FILTER KINGS 69 - 69 69 - - 69 69 - 69 0.3 - 0.4 0.7 - - 0.5 0.9 - 0.8 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100 - 106 202 - - 150 271 - 239 RALEIGH 100'S 46 - 46 - 46 46 46 - 46 46 - - - - 46 0.2 - 0.2 - 0.5 0.5 0.3 - 0.8 0.8 - - - - 0.5 100_0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 Z EVEQt}6tQZ.
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 ( ) continued Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW RALEIGH LIGHTS KINGS 21 - 21 21 - - 21 21 - - - - - - - 21 21 0.1 - 0.1 0.2 - - 0.2 0.3 - - - - - - - 0.2 0.3 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 RALEIGH LIGHTS 100'S 25 - 25 - 25 25 25 - 25 25 - - - - - 25 25 0.1 - 0.1 - 0.3 0.3 0.2 - 0.4 0.4 - - - - - 0.2 0.3 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 RALEIGH FILTER 161 - 161 90 71 71 161 90 71 71 - - - - 115 46 46 0.8 - 0.9 0.9 0.8 0.8 1.2 1.2 1.3 1.2 - - - - 1.4 0.4 0.6 100.0 - 100.0 55.9 44.1 44.1 100.0 55.9 44.1 44.1 - - - - 71.4 28.6 28.6 100 - 106 113 104 .98 150 151 158 149 - - - - 170 55 70 TOTAL RICHLAND 82 - 82 55 27 27 67 40 27 27 15 15 65 17 17 0.4 - 0.4 0.6 0.3 0.3 0.5 0.5 0.5 0.5 0.3 0.6 0.8 0.2 0.2 100.0 - 100.0 67.1 32.9 32.9 81.7 48.8 32.9 32.9 18.3 18.3 79.3 20.7 20.7 100 - 106 136 78 73 123 132 118 111 66 147 189 40 51 RICHLAND KINGS REGULAR 35 - 35 35 - - 35 35 - 35 0.2 - 0.2 0.4 - - 0.3 0.5 - 0.4 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100 - 106 202 - - 150 271 - 239 RICHLAND KINGS MENTHOL 15 - 15 15 - - - - - - 15 15 - 15 0.1 - 0.1 0.2 - - - - - - 0.3 0.6 0.2 100.0 - 100.0 100,0 - - - - - - 100.0 100.0 100.0 100 - 106 202 - - - - - - 359 801 239 RICHLAND 100'S 15 - 15 - 15 15 15 - 15 15 - 15 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.3 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 150 - 359 337 239 RICHLAND LIGHTS KINGS 5 - 5 5 - - 5 5 5 5 0.0 - 0.0 0.1 - - 0.0 0.1 0.0 0.1 100.Q - 100.0 100.0 - - 100.0 100.0 100.0 ~00.0 100 - 106 202 - - 150 271 191 245 zeteQtlbvQZ 0
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I 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > < -------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV_ TAR FLAV. ULTRA LOW LOW RICHLAND LIGHTS 100'S 12 - 12 - 12 12 12 - 12 12 - 12 12 0.1 - 0.1 - 0.1 0.1 0.1 - 0.2 0.2 - 0.1 0.1 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 RICHLAND 100'S 27 - 27 - 27 27 27 - 27 27 - 15 12 12 0.1 - 0.1 - 0.3 0.3 0.2 - 0.5 0_5 - 0.2 0.1 0.1 100.0 - 100_0 - 100.0 100.0 100.0 - 100.0 100.0 - 55.6 44.4 44.4 100 - 106 - 237 222 150 - 359 337 - 133 85 109 TOTAL RITZ 26 - 26 - 26 26 15 15 15 11 - 11 11 - 26 28 0.1 - 0.1 - 0.3 0.3 0.1 0.3 0.3 0.2 - 0.4 0.4 - 0.2 0.3 100.0 - 100.0 - 100.0 100.0 57.7 57.7 57.7 42.3 - 42.3 42.3 - 100.0 100.0 100 - 106 - 237 222 87 207 195 152 - 295 275 - 191 245 RITZ 100'S REGULAR 15 15 - 15 15 15 - 15 15 - 15 15 0.1 0.1 - 0.2 0.2 0.1 - 0.3 0.3 - 0.1 0.2 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 106 - 237 222 150 - 359 337 - 191 245 RITZ 100'S MENTHOL 11 - 11 - 11 11 - - - - 11 - 11 11 - 11 11 0.1 - 0.1 - 0.1 0.1 - - - - 0.2 - 0.4 0.4 - Q.1 0.1 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 TOTAL SALEM 1761 - 1761 761 1000 1000 - 1761 761 1000 1000 663 1098 925 173 8.8 - 9.3 7.7 11.8 11.1 - 31.6 30.4 34.8 32.5 7.9 10.5 11.3 7.5 100.0 - 100.0 43.2 56.8 56.8 100.0 43.2 56.8 56.8 37.6 62.4 52.5 9.8 100 - 106 87 134 126 359 346 396 370 90 119 129 86 SALEM KINGS 331 - 331 331 - 331 331 - - 331 IN THE SOFT PACK 1.7 - 1.7 3.3 - 5.9 13.2 - - 3.9 100.0 - 100.0 100.0 - 100.0 100.0 - - 100.0 100 - 106 202 - 359 801 - - 239 SALEM KINGS 4 - 4 4 4 4 - - 4 IN THE BOX 0.0 - 0.0 0.0 0.1 0.2 - - 0.0 100.0 - 100.0 100.0 100.0 100.0 - - 100.0 100 - 106 202 359 801 - - 239 eF''t'Cat06~oz I
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW SALEM 100'S 328 - 328 - 328 328 - - - - 328 - 328 328 328 1.6 - 1.7 - 3_9 3.6 - - - - 5.9 - 11.4 10.7 3.9 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 239 SALEM LIGHTS KINGS 374 - 374 374 374 374 - - - 374 374 1.9 - 2.0 3.8 6.7 15.0 - - - 3.6 4.6 100.0 - 100.0 100.0 100.0 100.0 - - - 100.0 100.0 100 - 106 202 359 801 - - - 191 245 SALEM LIGHTS 100'S 446 - 446 - 446 446 - - - - 446 ~ 446 446 - 446 446 2.2 - 2.4 - 5_3 4.9 - - - - 8.0 - 15.5 14.5 - 4.3 5.5 100.0 - 100.0 - 100_0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 SALEM SLIM 105 - 105 - 105 105 - 105 - 105 105 - 105 105 LIGHTS 100'S 0.5 - 0.6 - 1.2 1.2 - 1.9 - 3.7 3.4 - 1.0 1.3 100.0 - 100.0 - 100.0 100_0 - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - 359 - 697 651 - 191 245 SALEM ULTRA KINGS 52 - 52 52 - - - - - - 52 52 - - - 52 - 52 0.3 - 0.3 0.5 - - - - - - 0.9 2_1 - - - 0.5 - 2.3 100.0 - 100.0 100.0 - - - - - - 100_0 100.0 - - - 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 - 874 SALEM ULTRA 100'S 121 - 121 - 121 121 - - - - 121 - 121 121 - 121 - 121 0.6 - 0.6 - 1.4 1.3 - - - - 2.2 - 4.2 3.9 - 1.2 - 5.3 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100_0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 SALEM FULL FLAVOR 663 - 663 335 328 328 - - - - 663 335 328 328 663 3.3 - 3.5 3.4 3.9 3.6 - - - - 11.9 13.4 11.4 10.7 7.9 100.0 - 100.0 50.5 49.5 49.5 - - - - 100.0 50.5 49.5 49.5 100.0 100 - 106 102 117 110 - - - - 359 405 345 322 239 SALEM FULL FLAVOR 335 - 335 335 - - - - - - 335 335 - - 335 - KINGS 1.7 - 1.8 3.4 - - - - - - 6.0 13.4 - - 4.0 - 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - 100.0 - 100 - 106 202 - - - - - - 359 801 - - 239 - tc ~ ~ -'
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S S • 1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- --- ------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 100/ 100/ FULL LOW FLAV. ULTRA 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW SALEM LIGHTS 925 - 925 374 551 551 - - - - 925 374 551 551 - 925 925 4.6 - 4.9 3.8 6.5 6.1 - - - - 16.6 15.0 19.2 17.9 - 8.8 11.3 100.0 - 100.0 40.4 59.6 59.6 - - - - 100.0 40.4 59.6 59.6 - 100.0 100.0 100 - 106 82 141 132 - - - - 359 324 415 388 - 191 245 SALEM ULTRA 173 - 173 52 121 121 - - - - 173 52 121 121 - 173 - 173 0.9 - 0.9 0_5 1.4 1.3 - - - - 3.1 2.1 4.2 3_9 - 1.7 - 7.5 100.0 - 100.0 30_1 69.9 69.9 - - - - 100.0 30.1 69.9 69.9 - 100.0 - 100.0 100 - 106 61 166 155 - - - - 359 241 488 455 - 191 - 874 SALEM KINGS 761 - 761 761 - 761 761 - - 335 426 374 52 3.8 - 4.0 7.7 - 13.6 30.4 - - 4.0 4.1 4.6 2.3 100.0 - 100.0 100_0 - 100.0 100.0 - - 44.0 56.0 49.1 6.8 100 - 106 202 - 359 801 - - 105 107 120 60 SALEM 100'S 1000 - 1000 - 1000 1000 - - - - 1000 1000 1000 328 672 551 i121 5.0 - 5.3 - 11_8 11.1 - - - - 17.9 34.8 32.5 3.9 6.4 6.7 5.3 100.0 - 100.0 - 100.0 100.0 - - - 100.0 100.0 100.0 32.8 67.2 55.1 12.1 100 - 106 - 237 222 - - - - 359 697 651 78 129 135 106 TOTAL SARATOGA 120'S 59 59 - - 59 47 47 12 - - 12 - 59 59 0.3 - 0.3 - - 0.7 0.4 0.8 0.2 - - 0.4 - 0.6 0.7 100.0 - 100.0 - - 100.0 79_7 79.7 20.3 - - 20.3 - 100.0 100.0 100 - 106 - - 222 120 269 73 - - 132 - 191 245 SARATOGA 120'S REGULAR 47 - 47 - - 47 47 - - 47 - 47 47 0.2 - 0.2 - - 0.5 0_4 - - 0.8 - 0.4 0.6 100.0 - 100.0 - - 100.0 100.0 - - 100.0 - 100_0 100.0 100 - 106 - - 222 150 - - 337 - 191 245 SARATOGA 120'S MENTHOL 12 - 12 - - 12 - - - - 12 - 12 - 12 12 0.1 - 0.1 - - 0.1 - - - - 0.2 - 0.4 - 0.1 0.1 100.0 - 100.0 - - 100.0 - - - - 100.0 - 100.0 - 100.0 100.0 100 - 106 - - 222 - - - - 359 - 651 - 191 245 TOTAL SATIN 28 - 28 - 28 28 14 - 14 14 14 14 14 - 28 28 0.1 - 0.1 - 0.3 0.3 0.1 - 0.3 0.2 0.3 0.5 0.5 - 0.3 0.3 100.0 - 100.0 - 100.0 100.0 50.0 - 50.0 50.0 50.0 50.0 50.0 - 100.0 100.0 100 - 106 - 237 222 75 - 179 169 180 349 325 - 191 245 .QC*CQ06 *0 z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <----------------------------------------- ----------------------------------------- NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW FLAV. ULTRA 120 FLAV. TAR LOW LOW SATIN REGULAR 14 - 14 - 14 14 14 - 14 14 - - - - - 14 14 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.2 - - - - - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 SATIN MENTHOL 14 - 14 - 14 14 - - - - 14 - 14 14 - 14 14 0.1 - 0.1 - 0.2 0.2 - - - - 0.3 - 0.5 0.5 - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 - - - - 100,0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 TOTAL SILVA THINS 12 - 12 - 12 12 11 - 11 11 1 - 1 1 - 12 12 0.1 - 0.1 - 0.1 0.1 0.1 - 0.2 0.2 0.0 - 0.0 0.0 - 0.1 0.1 100.0 - 100.0 - 100.0 100.0 91.7 - 91.7 91.7 8.3 - 8.3 8_3 - 100.0 100,0 100 - 106 - 237 222 138 - 329 309 30 - 58 54 - 191 245 SILVA THINS REGULAR 11 - 11 - 11 11 11 - 11 11 - - - - - 11 11 0.1 - 0.1 - 0.1 0.1 0.1 - 0.2 0.2 - - - - - 0.1 0,1 100.0 - 100.0 - 100.0 100.0 100.0 - 100,0 100.0 - - - - - 100.0 100,0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 SILVA THINS MENTHOL 1 - 1 - 1 1 - - - - 1 - 1 1 - 1 1 0.0 - 0.0 - 0.0 0.0 - - - - 0.0 - 0.0 0.0 - 0.0 0.0 100.0 - 100_O - 100.0 100-0 - - - - 100.0 - 100.0 100_0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 9ctcgoE3toz
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. 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW FLAV. ULTRA TAR LOW LOW N = 20028 916 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100_0 100.0 100_0 100.0 100.0 100_0 100.0 100.0 4.6 94.5 49.4 42.2 45.0 66.6 37.0 27.9 29.7 27.8 12.5 14.3 15.4 41.9 52_3 40.8 11.4 100 100 100 i00 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL STORE BRAND/ 400 - 400 174 226 226 294 133 161 161 106 41 65 65 130 269 167 102 GENERIC 2.0 - 2.1 1.8 2.7 2.5 2.2 1.8 2.9 2.7 1.9 1.6 2.3 2.1 1.5 2.6 2.0 4.5 100.0 - 100.0 43.5 56.5 56.5 73.5 33.3 40.3 40.3 26.5 10.3 16.3 16.3 32.5 67.3 41.8 25.5 100 - 106 88 134 126 110 90 144 136 95 82 113 106 78 129 102 223 STORE BRAND/GENERIC 55 - 55 55 - - 55 55 - 55 KINGS FULL FLAVOR 0.3 - 0_3 0.6 - - 0_4 0.7 0.7 REGULAR 100.0 - 100.0 100.0 - - 100.0 100.0 100.0 100 - 106 202 - - 150 271 239 STORE BRAND/GENERIC 16 - 16 16 - 16 16 - - 16 KINGS FULL FLAVOR 0.1 - 0.1 0.2 - 0.3 0.6 - - 0.2 MENTHOL 100.0 - 100.0 100.0 - 100.0 100.0 - - 100.0 100 - 106 202 - 359 801 - - 239 STORE BRAND/GENERIC 39 - 39 - 39 39 39 - 39 39 - 39 100'S FULL FLAVOR 0.2 - 0.2 - 0.5 0.4 0.3 - 0.7 0.7 - 0.5 REGULAR 100.0 - 100.0 - 100_0 100.0 100.0 - 100.0 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 239 STORE BRAND/GENERIC 20 - 20 - 20 20 - - - - 20 - 20 20 20 100'S FULL FLAVOR 0.1 - 0.1 - 0.2 0_2 - - - - 0.4 - 0.7 0.6 0.2 MENTHOL 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 239 STORE BRAND/GENERIC 49 - 49 49 - - 49 49 - 49 49 KINGS LIGHTS REGULAR 0.2 - 0.3 0_5 - - 0.4 0.7 - 0.5 0.6 100.0 - 100.0 100_0 - - 100.0 100.0 - 100.0 100.0 100 - 106 202 - - 150 271 - 191 245 STORE BRAND/GENERIC 18 - 18 18 - - - - - - 18 18 - - - 18 18 KINGS LIGHTS MENTHOL 0.1 - 0.1 0.2 - - - - - - 0.3 0.7 - - - 0.2 0.2 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 LE#E9Qb*qZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES. THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW STORE BRAND/GENERIC 65 - 65 - 65 65 65 - 65 65 - 65 65 100'S LIGHTS REGULAR 3 0 3 - 0 - 0 8 0 7 0 5 - 1 2 1 1 . . . . . . . - 0.6 0.8 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100_0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 STORE BRAND/GENERIC 35 - 35 - 35 35 - - - - 35 - 35 35 - 35 35 100'S LIGHTS MENTHOL 0.2 - 0.2 - 0_4 0.4 - - - - 0.6 - 1.2 1.1 - 0.3 0.4 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 STORE BRAND/GENERIC 29 29 29 - - 29 29 29 - 29 ULTRA LIGHTS 0.1 0.2 Q.3 - - 0.2 0.4 - 0.3 - 1.3 KINGS REGULAR 100.0 100.0 100.0 - - 100.0 100_0 100.0 - 100.0 100 106 202 - - 150 271 191 - 874 STORE BRAND/GENERIC 7 7 7 7 7 - - - 7 - 7 ULTRA LIGHTS 0.0 0.0 0.1 0.1 0.3 - - 0.1 - 0.3 KINGS MENTHOL 100.0 100.0 100.0 100.0 100.0 - - - 100.0 - 100.0 100 106 202 359 801 - - - 191 - 874 STORE BRAND/GENERIC 57 - 57 - 57 57 57 - 57 57 - 57 - 57 ULTRA LIGHTS 0.3 - 0.3 - 0.7 0.6 0.4 - 1.0 1.0 - 0.5 - 2.5 100'S REGULAR 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 STORE BRAND/GENERIC 9 9 - 9 9 - - - - 9 - 9 9 - 9 - 9 ULTRA LIGHTS 0.0 0.0 - 0_1 0.1 - - - - 0.2 - 0.3 0.3 - 0.1 - 0.4 100'S MENTHOL 100.0 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 STORE BRAND/GENERIC 1 - 1 - 1 1 - - - - I - 1 1 *(UTL)* 100'S MENTHOL 0.0 - 0.0 - 0.0 0.0 - - - - 0.0 - 0.0 0.0 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 STORE BRAND/GENERIC 130 - 130 71 59 59 94 55 39 39 36 16 20 20 130 FULL FLAVOR 0.6 - 0.7 0.7 0.7 0.7 0.7 0.7 0.7 0.7 0.6 0.6 0.7 0.6 1.5 100.0 - 100.0 54.6 45.4 45.4 72.3 42.3 30.0 30.0 27.7 12.3 15.4 15.4 100.0 100 - 106 110 107 101 109 114 108 101 99 99 107 100 239 ~CVCS{}OOv 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV_ ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW STORE BRAND/GENERIC 167 - 167 67 100 100 114 49 65 65 53 18 35 35 - 167 167 LIGHTS 0.8 - 0.9 0.7 1.2 1.1 0.9 0.7 1.2 1.1 1.0 0.7 1.2 1.1 - 1.6 2.0 100.0 - 100.0 40.1 59.9 59.9 68.3 29.3 38.9 38.9 31.7 10.8 21.0 21.0 - 100.0 100.0 100 - 106 81 142 133 102 79 140 131 114 86 146 136 - 191 245 STORE BRAND/GENERIC 102 - 102 36 66 66 86 29 57 57 16 7 9 9 - 102 - 102 ULTRA LIGHTS 0.5 - 0.5 0.4 0_8 0.7 0.6 0.4 1.0 1.0 0.3 0.3 0.3 0.3 - 1.0 - 4.5 100.0 - 100.0 35.3 64.7 64.7 84.3 28.4 55.9 55.9 15.7 6.9 8.8 8.8 - 100.0 - 100.0 100 - 106 71 153 144 127 77 200 188 56 55 62 57 - 191 - 874 STORE BRAND/GENERIC 174 - 174 174 - - 133 133 - - 41 41 - - 71 103 67 36 KINGS 0.9 - 0.9 1.8 - - 1.0 1.8 - - 0.7 1.6 - - 0.8 1.0 0.8 1.6 100.0 - 100.0 100.0 - - 76.4 76.4 - - 23.6 23.6 - - 40.8 59.2 38.5 20.7 100 - 106 202 - - 115 207 - - 85 189 - - 97 113 94 181 STORE BRAND/GENERIC 226 - 226' - 226 226 161 161 161 65 65 65 59 166 100 66 100'S 1.1 - 1.2 - 2.7 2.5 1.2 2.9 2.7 1.2 2.3 2.1 0.7 1.6 1.2 2.9 100.0 - 100.0 - 100_0 100.0 71.2 71.2 71.2 28.8 28.8 28.8 26.1 73.5 44.2 29.2 100 - 106 - 237 222 107 255 240 103 201 187 62 141 108 255 STORE BRAND/GENERIC 294 - 294 133 161 161 294 133 161 161 94 200 114 86 NON-MENTHOL 1.5 - 1.6 1.3 1.9 1.8 2.2 1.8 2.9 2.7 1.1 1.9 1.4 3.8 100.0 - 100.0 45.2 54.8 54.8 100.0 45.2 54.8 54.8 32_0 68.0 38.8 29.3 100 - 106 91 130 122 150 122 196 185 76 130 95 256 STORE BRAND/GENERIC 106 - 106 41 65 65 - 106 41 65 65 36 69 53 16 MENTHOL 0.5 - 0.6 0_4 0.8 0.7 - 1.9 1.6 2.3 2.1 0.4 0.7 0_6 0.7 100.0 - 100.0 38.7 61.3 61.3 - 100.0 38.7 61.3 61.3 34.0 65.1 50.0 15.1 100 - 106 78 145 136 - 359 310 428 399 81 125 123 132 TOTAL TALL 120'S 7 - 7 - - 7 6 6 1 1 7 0.0 - 0.0 - - 0.1 0.0 0.1 0.0 0.0 0.1 100.0 - 100.0 - - 100.0 85.7 85.7 14.3 14.3 100.0 100 - 106 - - 222 129 289 51 93 239 TALL 120'S REGULAR 6 - 6 - - 6 6 6 6 0.0 - 0.0 - - 0.1 0.0 0.1 0_1 100.0 - 100_0 - - 100.0 100.0 100.0 100.0 100 - 106 - - 222 150 337 239 6MsOb*aZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------- ---------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- 100/ 100/ 100/ FULL FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. LOW TAR FLAV_ ULTRA LOW LOW TALL 120'S MENTHOL 1 - 1 - - 1 - - - - 1 - - 1 1 0.0 - 0.0 - - 0.0 - - - - 0.0 - - 0.0 0_0 100.0 - 100.0 - - 100.0 - - - - 100.0 - - 100.0 100_0 100 - 106 - - 222. - - - - 359 - - 651 239 TOTAL TAREYTON 179 - 179 76 103 103 179 76 103 103 - - - - 155 24 14 10 0.9 - 0.9 0.8 1.2 1_1 1.3 1.0 1.8 1.7 - - - 1.8 0_2 0.2 0.4 100.0 - 100.0 42.5 57.5 57.5 100.0 42_5 57.5 57.5 - - - - 86.6 13.4 7.8 5.6 100 - 106 86 136 128 150 115 206 194 - - - - 207 26 19 49 TAREYTON KINGS REGULAR 66 66 66 - - 66 66 - 66 0.3 - 0.3 0.7 - - 0.5 0.9 - 0.8 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 100 - 106 202 - - 150 271 - 239 TAREYTON 100'S 89 - 89 - 89 89 89 - 89 89 - - - - 89 0.4 - 0.5 - 1.1 1.0 0_7 - 1.6 1.5 - - - - 1.1 100.0 - 100.0 - 100_0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 TAREYTON LIGHTS 100'S 14 - 14 - 14 14 14 - 14 14 - 14 14 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.2 - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 TAREYTON LIGHTS KINGS 10 - 10 10 - - 10 10 - 10 - 10 0.0 - 0.1 0.1 - - 0.1 0.1 - 0.1 - 0.4 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - 150 271 - 191 - 874 TOTAL TRIUMPH 18 - 18 12 6 6 13 9 4 4 5 3 2 2 - 18 - 18 0.1 - 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0_1 - 0.2 - 0.8 100.0 - 100.0 66.7 33.3 33.3 72.2 50.0 22.2 22.2 27.8 16.7 11.1 11.1 - 100.0 - 100.0 100 - 106 135 79 74 108 135 80 75 100 134 77 72 - 191 - 874 TRIUMPH KINGS REGULAR 9 9 9 - - 9 9 9 - 9 0.0 0.0 0.1 - - 0.1 0.1 0.1 - 0.4 100.0 100.0 100.0 - - 100.0 100.0 100.0 - 100.0 100 106 202 - - 150 271 191 - 874 0 t ~E r. 0 E?t 0k 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES. THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <------------------------------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > < > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW TRIUMPH KINGS MENTHOL 3 3 3 3 3 - - - 3 - 3 0 0 0 0 0 0 . . . 0.1 0.1 - - - 0.0 - 0.1 100.0 100.0 100.0 100.0 100.0 - - - 100.0 - 100.0 100 106 202 359 801 - - - 191 - 874 TRIUMPH 100'S REGULAR 4 4 - 4 4 4 - 4 4 4 - 4 0.0 0.0 - 0.0 0.0 0.0 - 0.1 0.1 0.0 - 0.2 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100 106 - 237 222 150 - 359 337 191 - 874 TRIUMPH 100'$ MENTHOL 2 2 - 2 2 - - - - 2 - 2 2 - 2 - 2 0.0 0.0 - 0.0 0.0 - - - - 0.0 - 0.1 0.1 - 0.0 - 0.1 100.0 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 i00 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 TOTAL TRUE 209 - 209 120 89 89 137 80 57 57 72 40 32 32 - 209 89 120 1.0 - 1.1 1.2 1.1 1.0 1.0 1.1 1.0 1.0 1.3 1.6 1.1 1.0 - 2.0 1.1 5.2 100.0 - 100.0 57.4 42.6 42.6 65.6 38.3 27.3 27.3 34.4 19.1 15.3 15.3 - 100.0 42.6 57.4 100 106 116 101 95 98 104 98 92 124 153 107 100 - 191 104 502 TRUE GOLD 100'S 2 2 - 2 2 2 - 2 2 2 2 IN THE SOFT PACK 0.0 0.0 - 0_0 0.0 0_0 - 0.0 0.0 0.0 0.0 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100_0 100.0 100 106 - 237 222 150 - 359 337 191 245 TRUE 100'S REGULAR 55 55 - 55 55 55 - 55 55 - 55 55 0.3 0.3 - 0.7 0.6 0_4 - 1.0 0.9 - 0.5 0.7 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 10Q.0 100.0 100 106 - 237 222 150 - 359 337 - 191 245 TRUE 100'S MENTHOL 32 - 32 - 32 32 - - - - 32 - 32 32 - 32 32 0.2 - 0.2 - 0.4 0.4 - - - - Q.6 - 1.1 1.0 - 0.3 0.4 100.0 - 100.0 - 100_0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 TRUE KINGS REGULAR 80 - 80 80 - - 80 80 80 - 80 (TRUE BLUE) 0.4 - 0.4 0.8 - - 0.6 1_1 0.8 - 3,.5 100.0 - 100.0 100.0 - - 100.0 100.0 100 0 - 100 0 100 - 106 202 - - 150 271 . 191 . - 874 ItItegQbtrOZ
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1987 FALL CIGARETTE TRAC KING S TUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > < -------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW TRUE KINGS MENTHOL 40 - 40 40 - - - - - - 40 40 - - - 40 - 40 (TRUE GREEN) 0.2 - 0.2 0.4 - - - - - - 0.7 1.6 - - - 0.4 - 1.7 100.0 - 100.0 100.0 - - - - - - 100_0 100.0 - - - 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 - 874 TRUE KINGS 120 - 120 120 80 80 - - 40 40 120 - 120 0.6 - 0.6 1.2 0.6 1_1 - - 0.7 1.6 1.1 - 5.2 100.0 - 100.0 100.0 66.7 66_7 - - 33.3 33.3 100.0 - 100.0 100 - 106 202 100 180 - - 120 267 191 - 874 TRUE KINGS NON-MENTHOL 80 - 80 80 - 80 80 - 80 - 80 0.4 - 0.4 0.8 - 0.6 1.1 - 0.8 - 3.5 100.0 - 100_0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - 150 271 - 191 - 874 TRUE 100'S 89 - 89 - 89 89 57 - 57 57 32 - 32 32 - 89 89 0.4 - 0_5 - 1.1 1.0 0.4 - 1.0 1.0 0.6 - 1.1 1.0 - 0.9 1.1 100.0 - 100.0 - 100.0 100.0 64.0 - 64.0 64.0 36.0 - 36.0 36.0 - 100.0 100.0 100 - 106 - 237 222 96 - 230 216 129 - 251 234 - 191 245 TRUE 100'S NON-MENTHOL 57 - 57 - 57 57 57 - 57 57 - 57 57 0.3 - 0.3 - 0.7 0.6 0.4 - 1.0 1.0 - 0_5 0.7 100.0 - 100.0 - 100.0 100_O 100.0 - 100.0 100.0 - 100.0 100.0 r 100 - 106 - 237 222 150 - 359 337 - 191 245 TRUE NON-MENTHOL 137 - 137 80 57 57 137 80 57 57 - 137 57 80 0.7 - 0.7 0_8 0.7 0.6 1.0 1.1 1_0 1_0 - 1.3 0.7 3.5 100.0 - 100.0 58.4 41.6 41.6 100.0 58_4 41.6 41.6 - 100.0 41.6 58.4 100 - 106 118 99 92 150 158 149 140 - 191 102 510 TRUE MENTHOL 72 - 72 40 32 32 - 72 40 32 32 - 72 32 40 0.4 - 0_4 0.4 0_4 0.4 - 1_3 1.6 1.1 1.0 - 0.7 0.4 1.7 100.0 - 100.0 55.6 44_4 44.4 - 100.0 55.6 44.4 44.4 - 100.0 44.4 55.6 100 - 106 112 105 99 - 359 445 310 289 - 191 109 485 TOTAL VANTAGE 692 - 692 408 284 284 637 369 268 268 55 39 16 16 - 692 480 212 3.5 - 3.7 4.1 3.4 3.1 4.8 5.0 4.8 4.5 1.0 1.6 0.6 0.5 - 6_6 5_9 9.2 100.0 - 100.0 59.0 41.0 41_0 92.1 53.3 38.7 38.7 7.9 5.6 2.3 2,3 - 100.0 69.4 30.6 100 - 106 119 97 91 138 144 139 131 29 45 16 15 - 191 170 268 Zt~C`a06'q0Z 0 0 0
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a 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ---------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > < > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW VANTAGE KINGS REGULAR 277 - 277 277 - - 277 277 - - - - - - - 277 277 1.4 - 1.5 2.8 - - 2.1 3.7 - - - - - - - 2.6 3.4 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 VANTAGE KINGS MENTHOL 38 - 38 38 - - - - - - 38 38 - - - 38 38 0.2 - 0.2 0.4 - - - - - - 0.7 1.5 - - - 0.4 0.5 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 VANTAGE 100'S REGULAR 152 - 152 - 152 152 152 - 152 152 - - - - - 152 152 0.8 - 0.8 - 1.8 1.7 1.1 - 2.7 2.6 - - - - - 1.5 1.9 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 VANTAGE 100'S MENTHOL 13 - 13 - 13 13 - - - - 13 - 13 13 - 13 13 0.1 - 0.1 - 0.2 0.1 - - - - 0.2 - 0.5 0.4 - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 245 VANTAGE ULTRA LIGHTS 92 - 92 92 - - 92 92 - - - - - - - 92 - 92 KINGS REGULAR 0.5 - 0.5 0.9 - - 0.7 1.2 - - - - - - - 0.9 - 4.0 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 - 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 - 874 VANTAGE ULTRA LIGHTS 1 - 1 1 - - - - - - 1 1 - - - I - I KINGS MENTHOL 0.0 - 0.0 0.0 - - - - - - 0.0 0.0 - - - 0.0 - 0.0 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 - 874 VANTAGE ULTRA LIGHTS 116 - 116 - 116 116 116 - 116 116 - - - - - 116 - 116 100'S REGULAR 0.6 - 0.6 - 1.4 1.3 0.9 - 2.1 2.0 - - - - - 1.1 - 5.1 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 - 874 VANTAGE ULTRA LIGHTS 3 3 - 3 3 - - - - 3 - 3 3 - 3 - 3 100'S MENTHOL 0.0 0.0 - 0.0 0.0 - - - - 0.1 - 0.1 0.1 - 0.0 - 0.1 100.0 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 eW9o6tioZ
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <- ----------------- > <-------------------- > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW VANTAGE PARENT 480 - 480 315 165 165 429 277 152 152 5L 38 13 13 - 480 480 2.4 - 2.5 3.2 2.0 1.8 3.2 3.7 2.7 2.6 0.9 1.5 0.5 0.4 - 4.6 5.9 100.0 - 100.0 65.6 34.4 34.4 89.4 57.7 31.7 31.7 10.6 7.9 2.7 2.7 - 100.0 100.0 100 - 106 133 81 76 134 156 114 107 38 63 19 18 - 191 245 VANTAGE PARENT KINGS 315 - 315 315 - - 277 277 - - 38 38 - 315 315 1.6 - 1,7 3.2 - - 2.1 3.7 - - 0.7 1.5 - 3.0 3.9 100.0 - 100.0 100.0 - - 87.9 87,9 - - 12.1 12.1 - 100.0 100.0 100 - 106 202 - - 132 238 - - 43 97 - 191 245 VANTAGE PARENT 100'S 165 - 165 - 165 165 152 - 152 152 13 - 13 13 - 165 165 0.8 - 0.9 - 2.0 1.8 1.1 - 2.7 2.6 0.2 - 0.5 0,4 - 1.6 2.0 100.0 - 100.0 - 100.0 100.0 92.1 - 92.1 92.1 7.9 - 7.9 7.9 100.0 100.0 100 - 106 - 237 222 138 - 330 311 28 - 55 51 191 245 VANTAGE PARENT 429 - 429 277 152 152 429 277 152 152 - 429 429 NON-MENTHOL 2.1 - 2.3 2.8 1.8 1.7 3.2 3.7 2.7 2.6 - 4.1 5.2 100.0 - 100.0 64.6 35.4 35.4 100.0 64.6 35.4 35.4 - 100.0 100.0 100 - 106 131 84 79 150 175 127 119 - 191 245 VANTAGE PARENT MENTHOL 51 - 51 38 13 13 51 38 13 13 - 51 51 0.3 - 0.3 0.4 0.2 0.1 0.9 1.5 0.5 0.4 - 0.5 0.6 100.0 - 100.0 74.5 25.5 25.5 100.0 74.5 25.5 25.5 - 100.0 100.0 100 - 106 151 60 57 359 597 178 166 - 191 245 VANTAGE ULTRA LIGHTS 212 - 212 93 119 119 208 92 116 116 4 1 3 3 - 212 - 212 1.1 - 1.1 0.9 1.4 1.3 1.6 1.2 2.1 2.0 0.1 0.0 0.1 0.1 - 2.0 - 9.2 100.0 - 100.0 43.9 56.1 56.1 98.1 43.4 54.7 54.7 1.9 0.5 1.4 1.4 - 100.0 - 100.0 100 - 106 89 133 125 147 117 196 185 7 4 10 9 - 191 - 874 VANTAGE ULTRA 93 - 93 93 - - 92 92 - - I 1 - 93 - 93 LIGHTS KINGS 0.5 - 0.5 0.9 - - 0.7 1.2 - - 0.0 0.0 - 0.9 - 4.1 100.0 - 100.0 100.0 - - 98.9 98.9 - - 1.1 1.1 - 100.0 , - 100.0 100 - 106 202 - - 148 268 - - 4 9 - 191 - 874 VANTAGE ULTRA 119 - 119 - 119 119 116 - 116 116 3 - 3 3 - 119 - 119 LIGHTS 100'S 0.6 - 0.6 - 1.4 1.3 0.9 - 2.1 2.0 0.1 - 0.1 0.1 - 1.1 ~ 5,2 100.0 - 100.0 - 100.0 100.0 97.5 - 97.5 97.5 2.5 - 2.5 2.5 - 100.0 - 100.0 100 - 106 - 237 222 146 - 350 329 9 - 18 16 - 191 - 874 . 0 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW VANTAGE ULTRA LIGHTS 208 - 208 92 116 116 208 92 116 116 - - - - - 208 - 208 NON-MENTHOL 1.0 - 1_1 0.9 1.4 1.3 1.6 1.2 2.1 2.0 - - - - - 2.0 - 9.1 100.0 - 100.0 44.2 55.8 55.8 100.0 44.2 55.8 55.8 - - - - - 100.0 - 100.0 100 - 106 89 132 124 150 120 200 188 - - - - - 191 - 874 VANTAGE ULTRA 4 - 4 1 3 3 - - - - 4 1 3 3 - 4 - 4 LIGHTS MENTHOL 0.0 - 0.0 0.0 0.0 0.0 - - - - 0.1 0_0 0.1 0.1 - 0.0 - 0.2 100.0 - 100.0 25.0 76.0 75.0 - - - - 100.0 25.0 75.0 75.0 - 100.0 - 100.0 100 - 106 51 178 167 - - - - 359 200 523 488 - 191 - 874 TOTAL VICEROY 145 - 145 89 56 56 145 89 56 56 - - - - 117 28 28 0.7 - 0_8 0.9 0.7 0.6 1.1 1.2 1.0 0.9 - - - - 1.4 0.3 0.3 100.0 - 100_0 61.4 38.6 38.6 100.0 61.4 38.6 38.6 - - - - 80.7 19.3 19.3 100 - 106 124 91 86 150 166 138 130 - - - - 192 37 47 VICEROY KINGS 76 - 76 76 - - 76 76 - - - - - - 76 0.4 - 0.4 0.8 - - 0.6 1.0 - - - - - - 0.9 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 VICEROY 100'S 41 - 41 - 41 41 41 - 41 41 - - - - 41 0.2 - 0.2 - 0.5 0.5 0.3 - 0.7 0.7 - - - - 0.5 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 VICEROY RICH LIGHTS 13 - 13 13 - - 13 13 - - - - - - - 13 13 KINGS 0.1 - 0.1 0.1 - - 0.1 0.2 - - - - - - - 0.1 0.2 100.0 - 100.0 100.0 - - 100.0 100,0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 VICEROY RICH LIGHTS 15 - 15 - 15 15 15 - 15 15 - 15 15 100'S 0.1 - 0.1 - 0,2 0.2 0.1 - 0.3 0.3 - 0.1 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 VICEROY RICH LIGHTS 28 - 28 13 15 15 28 13 15 15 - 28 28 0.1 - 0.1 0.1 0.2 0.2 0.2 0,2 0.3 0.3 - 0.3 0.3 100.0 - 100.0 46.4 53.6 53.6 100.0 46.4 53.6 53.6 - 100.0 100.0 100 - 106 94 127 119 150 126 192 181 - 191 245 9W9400Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. LOW ULTRA LOW TOTAL VIRGINIA SLIMS 850 - 850 718 850 468 382 468 382 - 336 382 303 547 427 120 4.2 - 4.5 8.5 9.4 3.5 6.8 7.9 6.8 - 11.7 12.4 3.6 5.2 5.2 5.2 100_0 - 100.0 84.5 100.0 55.1 44.9 55.1 44.9 - 39.5 44.9 35.6 64.4 50.2 14.1 100 - 106 200 222 83 161 186 161 - 276 293 85 123 123 123 VIRGINIA SLIMS REGULAR 177 - 177 - 177 177 177 - 177 177 - - - - 177 0.9 - 0.9 - 2.1 2.0 1.3 - 3.2 3.0 - - - - 2.1 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 VIRGINIA SLIMS MENTHOL 126 - 126 - 126 126 - 126 - 126 126 126 0.6 - 0.7 - 1.5 1.4 - 2.3 - 4.4 4.1 1.5 100.0 - 100.0 - 100.0 100.0 100.0 100.0 100.0 100.0 100 - 106 - 237 222 359 - 697 651 239 VIRGINIA SLIMS 138 - 138 - 138 138 138 - 1'38 138 - 138 138 LIGHTS REGULAR 0.7 - 0.7 - 1.6 1.5 1.0 - 2.5 2.3 - 1.3 1.7 100.0 - 100.0 - 100_0 100.0 100.0 - 100.0 100.0 100.0 100.0 100 - 106 - 237 222 150 - 359 337 191 245 VIRGINIA SLIMS 157 - 157 - 157 157 - 157 - 157 157 - 157 157 LIGHTS MENTHOL 0.8 - 0_8 - 1.9 1.7 - 2.8 - 5.5 5.1 - 1_5 1.9 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - 359 - 697 651 - 191 245 VIRGINIA SLIMS 86 - 86 - 86 86 - 86 - 86 86 LIGHTS 120'S REGULAR 0.4 - 0.5 - 1.0 0.6 - 1.4 - 0.8 1.1 100.0 - 100.0 - 100.0 100.0 - 100.0 - 100.0 100.0 100 - 106 - 222 150 - 337 - 191 245 VIRGINIA SLIMS 46 - 46 - 46 - 46 - - 46 - 46 46 LIGHTS 120'S MENTHOL 0.2 - 0.2 - 0.5 - 0.8 - - 1.5 - 0_4 0.6 100.0 - 100.0 - 100.0 - 100.0 - - 100.0 - 100.0 100.0 100 - 106 - 222 - 359 - - 651 - 191 245 VIRGINIA SLIMS 67 - 67 - 67 67 67 - 67 67 - 67 - 67 ULTRA LIGHTS 100'S 0.3 - 0.4 - 0.8 0.7 0.5 - 1.2 1.1 - 0.6 - 2.9 REGULAR IN THE BOX 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 - 191 - 874 g"Cfi0wZ 0 0 •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV_ ULTRA LOW LOW VIRGINIA SLIMS 53 - 53 - 53 53 - - - - 53 - 53 53 - 53 - 53 ULTRA LIGHTS 100'S 0.3 - 0.3 - 0.6 0.6 - - - - 1.0 - 1.8 1.7 - 0.5 - 2.3 MENTHOL IN THE BOX 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100_0 - 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 VIRGINIA SLIMS 303 - 303 - 303 303 177 177 177 126 - 126 126 303 FULL FLAVOR 1.5 - 1.6 - 3.6 3.4 1.3 3.2 3.0 2.3 - 4 4 4 1 3 6 100.0 - 100.0 - 100.0 100.0 58.4 58.4 . 58.4 41.6 - 41.6 . 41.6 . 100.0 100 - 106 - 237 222 88 209 197 149 - 290 271 239 VIRGINIA SLIMS LIGHTS 427 - 427 - 295 427 224 - 138 224 203 - 157 203 - 427 427 2.1 - 2.3 - 3.5 4.7 1.7 - 2.5 3.8 3.6 - 5.5 6.6 - 4.1 5.2 100.0 - 100_0 - 69.1 100.0 52.5 - 32_3 52.5 47.5 - 36.8 47.5 - 100_0 100.0 100 - 106 - 164 222 79 - 116 177 171 - 256 309 - 191 245 VIRGINIA SLIMS 120 - 120 - 120 120 67 - 67 67 53 - 53 53 120 - 120 ULTRA LIGHTS 0.6 - 0.6 - 1.4 1.3 0.5 - 1.2 1.1 1.0 - 1.8 1.7 1.1 - 5.2 100.0 - 100.0 - 100.0 100_0 55.8 - 55.8 55.8 44.2 - 44.2 44.2 100.0 - 100.0 100 - 106 - 237 222 84 - 200 188 159 - 308 287 191 - 874 VIRGINIA SLIMS 120'S 132 - 132 - - 132 86 - - 86 46 46 - 132 132 0.7 - 0_7 - - 1.5 0.6 - - 1.4 0.8 1.5 - 1.3 1.6 100.0 - 100.0 - - 100.0 65.2 - - 65.2 34.8 34.8 - 100_0 100.0 100 - 106 - - 222 98 - - 220 125 227 - 191 245 VIRGINIA SLIMS 401 - 401 - 315 401 401 - 315 401 177 224 224 NON-MENTHOL 2.0 - 2.1 - 3.7 4_4 3.0 - 5.6 6.8 2.1 2.1 2.7 100.0 - 100.0 - 78.6 100.0 100.0 - 78.6 100.0 44.1 55.9 55_9 100 - 106 - 186 222 150 - 282 337 105 107 137 VIRGINIA SLIMS MENTHOL 329 - 329 - 283 329 - - - - 329 - 283 329 126 203 203 1.6 - 1.7 - 3.3 3.6 - - - - 5.9 - 9.9 10.7 1.5 1.9 2.5 100.0 - 100.0 - 86.0 100.0 - - - - 100.0 - 86.0 100.0 38_3 61.7 61.7 100 - 106 - 204 222 - - - - 359 - 600 651 91 118 151 TOTAL WINSTON 2049 - 2049 1210 839 839 2049 1210 839 839 1188 861 744 117 10.2 - 10.8 12.2 9.9 9.3 15.4 16.3 15.0 14.1 14.1 8.2 9.1 5.1 100.0 - 100.0 59.1 40.9 40.9 100.0 59.1 40.9 40.9 58.0 42.0 36.3 5.7 100 - 106 119 97 91 150 160 147 138 138 80 89 50 LWOOOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- 100/ 100/ FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW WINSTON RED KINGS 717 - 717 717 - - 717 717 - - - - - - 717 IN THE SOFT PACK 3.6 - 3.8 7.2 - - 5.4 9.7 - - - - - - 8.5 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 WINSTON RED KINGS 61 - 61 61 - - 61 61 - - - - - - 61 IN THE BOX 0.3 - 0.3 0.6 - - 0.5 0.8 - - - - - - 0.7 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 WINSTON 100'S REGULAR 410 - 410 - 410 410 410 - 410 410 - - - - 410 2.0 - 2.2 - 4.8 4.5 3.1 - 7.3 6.9 - - - - 4.9 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 WINSTON LIGHTS KINGS 356 - 356 356 - - 356 356 - - - - - - - 356 356 IN THE SOFT PACK 1.8 - 1.9 3.6 - - 2.7 4.8 - - - - - - - 3.4 4.4 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 WINSTON LIGHTS KINGS 29 - 29 29 - - 29 29 - - - - - - - 29 29 IN THE BOX 0.1 - 0.2 0.3 - - 0.2 0.4 - - - - - - - 0.3 0.4 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 WINSTON LIGHTS 100'S 342 - 342 - 342 342 342 - 342 342 - - - - - 342 342 IN THE SOFT PACK 1.7 - 1.8 - 4.0 3.8 2.6 - 6.1 5.8 - - - - - 3.3 4.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 WINSTON LIGHTS 100'S 17 - 17 - 17 17 17 - 17 17 - - - - - 17 17 IN THE BOX 0.1 - 0.1 - 0.2 0.2 0.1 - 0.3 0.3 - - - - - 0.2 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - - - - - 191 245 WINSTON ULTRA LIGHTS 47 - 47 47 - - 47 47 - - - - - - - 47 - 47 KINGS 0.2 - 0.2 0.5 - - 0.4 0.6 - - - - - - - 0.4 - 2.1 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 - 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 - 874 st~ego6ivnz 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW WINSTON ULTRA LIGHTS 70 - 70 - 70 70 70 - 70 70 100'S 0.3 - 0.4 - 0.8 0.8 0.5 - 1.3 1.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 WINSTON PARENT 1188 - 1188 778 410 410 1188 778 410 410 - - - - 1188 5.9 - 6.3 7_9 4.8 4.5 8.9 10.5 7.3 6.9 - - - - 14.1 100.0 - 100.0 65_5 34.5 34.5 100.0 65.5 34.5 34.5 - - - - 100.0 100 - 106 132 82 77 150 177 124 116 - - - - 239 WINSTON KINGS IN THE 778 - 778 778 - - 778 778 - - - - - - 778 RED PACK 3.9 - 4.1 7_9 - - 5.8 10.5 - - - - - - 9.3 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 WINSTON 100'S 410 - 410 - 410 410 410 - 410 410 - - - - 410 2.0 - 2.2 - 4.8 4.5 3.1 - 7.3 6.9 - - - - 4.9 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 WINSTON LIGHTS 744 - 744 385 359 359 744 385 359 359 - - - - - 744 744 3.7 - 3.9 3.9 4.2 4.0 5.6 5_2 6.4 6.0 - - - - - 7.1 9.1 i00.0 - 100_0 51.7 48.3 48.3 100.0 51_7 48.3 48.3 - - - - - 100.0 100.0 100 - 106 105 114 107 150 140 173 163 - - - - - 191 245 WINSTON LIGHTS KINGS WINSTON LIGHTS 100'S 385 - 385 385 - - 385 385 - - - - - - 385 385 1.9 - 2.0 3.9 - - 2.9 5.2 - - - - - - - 3.7 4.7 100.0 - 100.0 100.0 - - 100.0 100_0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 359 - 359 - 359 359 359 - 359 359 1.8 - 1.9 - 4.2 4.0 2.7 - 6_4 6.0 100.0 - 100.0 - 100.0 100.0 100.0 - 100_0 100.0 100 - 106 - 237 222 150 - 359 337 WINSTON ULTRA 117 - 117 47 70 70 117 47 0.6 - 0.6 0.5 0.8 0.8 0.9 0.6 100.0 - 100.0 40.2 59.8 59.8 100.0 40.2 100 - 106 81 142 133 150 109 70 - 70 0.7 - 3.1 100.0 - 100.0 191 - 874 - 359 359 - 3.4 4.4 - 100.0 100.0 - 191 245 l 70 70 - - - - - 117 - 117 1.3 1.2 - - - - - 1.1 - 5.1 59.8 59.8 - - - - - 100.0 - 100.0 215 202 - - - - - 191 - 874 6ttcg4bb0?
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? N BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW FLAV. TAR LOW ULTRA LOW TOTAL OTHER 56 - 56 40 16 16 46 35 11 11 10 5 5 5 0.3 - 0.3 0.4 0.2 0.2 0.3 0.5 0.2 0.2 0.2 0.2 0.2 0.2 100.0 - 100.0 71.4 28.6 28.6 82.1 62.5 19.6 19.6 17.9 8.9 8.9 8.9 100 - 106 144 68 63 123 169 70 66 64 72 62 58 OTHER KINGS REGULAR 35 - 35 35 - - 35 35 0.2 - 0.2 0.4 - - 0.3 0.5 100.0 - 100.0 100.0 - - 100.0 100.0 100 - 106 202 - - 150 271 OTHER KINGS MENTHOL 5 - 5 5 - - - - - - 5 5 0.0 - 0.0 0.1 - - - - - - 0.1 0.2 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 OTHER 100'S REGULAR 11 - 11 - 11 11 11 - 11 11 0.1 - 0.1 - 0.1 0.1 0.1 - 0.2 0.2 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 150 - 359 337 OTHER 100'S MENTHOL 5 - 5 - 5 5 - - - - 5 - 5 5 0.0 - 0.0 - 0.1 0.1 - - - - 0.1 - 0.2 0.2 100_0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 NO REGULAR BRAND/ 193 JUST STARTED SMOKING 1.0 100.0 100 {a~'.tcco6toz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. LOW ULTRA LOW N = 20028 916 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 4.6 94.5 49.4 42.2 45.0 66.6 37.0 27_9 29.7 27.8 12.5 14.3 15.4 41.9 52.3 40.8 11.4 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL AMERICAN 1359 499 860 298 504 562 747 281 427 466 113 17 77 96 342 518 135 383 6.8 54.5 4.5 3.0 6.0 6.2 5.6 3.8 7.6 7.8 2.0 0.7 2.7 3.1 4.1 4.9 1.7 16.7 100.0 36.7 63.3 21.9 37.1 41.4 55.0 20.7 31.4 34.3 8.3 1.3 5.7 7.1 25.2 38.1 9.9 28.2 100 803 67 44 88 92 83 56 113 116 30 10 40 46 60 73 24 246 TOTAL B&W 1642 32 1610 1053 557 557 486 273 213 213 1124 780 344 344 950 660 526 134 8.2 3.5 8.5 10.6 6.6 6.2 3.6 3.7 3.8 3.6 20.2 31.2 12.0 11.2 11.3 6.3 6.4 5.8 100.0 1.9 98.1 64.1 33.9 33.9 29.6 16.6 13.0 13.0 68.5 47.5 21.0 21.0 57.9 40.2 32.0 8.2 100 43 104 130 80 75 44 45 47 44 246 381 146 136 138 77 78 71 TOTAL B&W/GENERIC 1802 32 1770 1122 648 648 604 323 281 281 1166 799 367 367 1000 770 598 172 9.0 3.5 9.4 11.3 7.7 7.2 4.5 4.4 5.0 4.7 20.9 32.0 12.8 11.9 11.9 7.4 7.3 7.5 100.0 1.8 98.2 62.3 36.0 36.0 33.5 17.9 15.6 15.6 64.7 44.3 20.4 20_4 55.5 42.7 33.2 9.5 100 39 104 126 85 80 50 48 56 53 232 355 142 133 132 82 81 83 TOTAL LIGGETT 306 55 251 93 83 158 217 93 75 124 34 8 34 146 105 105 1.5 6.0 1.3 0.9 1.0 1.8 1.6 1.3 1.3 2.1 0.6 0.3 1.1 1.7 1.0 1.3 100.0 18.0 82.0 30_4 27.1 51.6 70.9 30.4 24.5 40_5 11.1 2.6 11.1 47.7 34.3 34.3 100 393 87 61 64 115 106 82 88 137 40 18 72 114 66 84 TOTAL LIGGETT/GENERIC 522 55 467 190 202 277 375 169 157 206 92 21 45 71 219 247 187 60 2.6 6.0 2.5 1.9 2.4 3.1 2.8 2.3 2.8 3.5 1.6 0.8 1.6 2.3 2.6 2.4 2.3 2.6 100_0 10.5 89.5 36.4 38.7 53.1 71.8 32.4 30.1 39.5 17.6 4.0 8,6 13.6 42.0 47.3 35.8 11.5 100 230 95 74 92 118 108 88 108 133 63 32 60 89 100 91 88 100 TOTAL LORRILARD 1707 - 1707 1045 638 662 765 392 356 373 942 653 282 289 768 939 696 243 8.5 - 9.0 10.6 7_5 7.3 5.7 5.3 6_4 6.3 16.9 26.1 9.8 9_4 9.1 9.0 8.5 10.6 100.0 - 100.0 61.2 37.4 38.8 44.8 23.0 20.9 21.9 55.2 38.3 16.5 16_9 45.0 55.0 40.8 14.2 100 - 106 124 89 86 67 62 75 74 198 306 115 110 107 105 100 124 TOTAL PHILIP MORRIS 7909 17 7892 4134 3567 3758 6831 3991 2707 2840 1061 143 860 918 3592 4300 3623 677 39.5 1.9 41.7 41.7 42.2 41.7 51.2 53.9 48.5 47.8 19.0 5.7 29_9 29.8 42.8 41.1 44_3 29.5 100.0 0.2 99.8 52.3 45.1 47.5 86_4 50.5 34.2 35.9 13.4 1.8 10.9 11.6 45.4 54.4 45.8 8.6 100 5 106 106 107 106 130 137 123 121 48 14 76 76 108 104 112 75 • TOESOWZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 Q 6 REGULAR BRAND - SUMMARY OF MANUFACTURERS SIZES TYPES & T E (continued) . , , AR L VELS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. LOW ULTRA LOW TOTAL PHILIP MORRIS/ 7929 17 7912 4142 3579 3770 6847 3998 2716 2849 1065 144 863 921 3598 4314 3635 679 GENERIC 39.6 1.9 41.8 41_8 42.3 41_8 51.3 54.0 48.6 48.0 19.1 5.8 30.0 29.9 42.9 41.2 44.5 29.6 100.0 0.2 99.8 52.2 45.1 47.5 86.4 50.4 34.3 35.9 13.4 1.8 10.9 11.6 45.4 54.4 45.8 8.6 100 5 106 106 107 106 130 136 123 121 48 15 76 76 108 104 112 75 TOTAL R.J. REYNOLDS 6456 313 6143 3066 2866 3077 3956 2205 1635 1751 2187 861 1231 1326 2468 3675 2922 753 32.2 34.2 32.5 31.0 33.9 34.1 29.7 29.8 29.3 29.5 39.2 34.4 42.9. 43.1 29.4 35.1 35.7 32.9 100.0 4.8 95.2 47.5 44.4 47.7 61.3 34.2 25.3 27.1 33.9 13.3 19.1 20.5 38.2 56.9 45.3 11.7 100 106 101 96 105 106 92 92 91 91 122 107 133 134 91 109 111 102 TOTAL R.J. REYNOLDS/ 6460 313 6147 3066 2870 3081 3958 2205 1637 1753 2189 861 1233 1328 2469 3678 2923 755 GENERIC 32.3 34.2 32.5 31.0 33.9 34.2 29.7 29.8 29.3 29.5 39.3 34.4 42.9 43.2 29.4 35.1 35.8 32.9 100.0 100 4.8 95.2 47.5 44.4 106 101 96 1 5 47.7 61.3 34.1 25.3 27.1 33.9 13.3 19.1 20.6 38.2 56.9 45.2 11.7 0 106 92 92 91 92 122 107 133 134 91 109 111 102 TOTAL STORE BRAND 400 - 400 174 226 226 294 133 161 161 106 41 65 65 130 269 167 102 2.0 - 2.1 1.8 2.7 2.5 2.2 1.8 2_9 2.7 1.9 1_6 2.3 2.1 1_5 2.6 2.0 4.5 100.0 - 100.0 43.5 56.5 56.5 73.5 33.3 40.3 40.3 26.5 10.3 16.3 16.3 32.5 67.3 41.8 25.5 100 - 106 88 134 126 110 90 144 136 95 82 113 106 78 129 102 223 TOTAL OTHER BRANDS 56 - 56 40 16 16 46 35 11 11 10 5 5 5 0.3 - 0.3 0.4 0.2 0.2 0.3 0.5 0.2 0.2 0.2 0.2 0.2 0.2 100.0 - 100.0 71_4 28.6 28.6 82_1 62.5 19.6 19.6 17.9 8.9 8.9 8.9 100 - 106 144 68 63 123 169 70 66 64 72 62 58 TOTAL KINGS 9903 - 9903 9903 7403 7403 2500 2500 - - 5176 4687 3903 784 49.4 - 52.3 100.0 55.5 100.0 44.8 100.0 - - 61.6 44.8 47.7 34.2 100.0 - 100.0 100.0 74.8 74_8 25.2 25.2 - - 52.3 47.3 39.4 7.9 100 - 106 202 112 202 91 202 - - 125 91 97 69 TOTAL 100'S/120"S 9016 - 9016 - 8457 9016 5939 - 5585 5939 3077 - 2872 3077 3220 5779 4271 1508 45.0 - 47.7 - 100.0 100.0 44.5 - 100.0 100.0 55.2 - 100.0 100.0 38.4 55.2 52.3 65.8 100.0 - 100.0 - 93.8 100.0 65.9 - 61.9 65.9 34.1 - 31.9 34.1 35.7 64.1 47.4 16.7 100 - 106 - 222 222 99 - 222 222 123 - 222 222 85 123 116 146 TOTAL NON-MENTHOL 13342 - 13342 7403 5585 5939 13342 7403 5585 5939 - 5835 7461 5834 1627 66.6 - 70.5 74.8 66_0 65.9 100.0 100.0 100.0 100.0 - 69.5 71.3 71.4 71.0 100 0 0 55 5 - 100 41 9 44 5 100 0 55 5 41 9 44 5 - 43 7 55 9 43 7 12 2 . 100 . . - 106 112 . 99 . . . 99 150 150 . 150 . 150 . - 104 . 107 . 107 . 107 Zr.'Ver.0 bir QZ
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 (continued) Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW FLAV. ULTRA 120 FLAV. TAR LOW LOW TOTAL MENTHOL 5577 - 5577 2500 2872 3077 - - - - 5577 2500 2872 3077 2561 3005 2340 665 27.8 - 29.5 25.2 34.0 34.1 - - - - 100.0 100.0 100.0 100.0 30.5 28.7 28.6 29.0 100.0 - 100.0 44.8 51.5 55.2 - - - - 100.0 44.8 51.5 55.2 45.9 53.9 42.0 11.9 100 - 106 91 122 123 - - - - 359 359 359 359 110 103 103 104 TOTAL FULL FLAVOR 8396 - 8396 5176 2978 3220 5835 3729 1967 2106 2561 1447 1011 1114 8396 41.9 - 44.4 52.3 35.2 35.7 43.7 50.4 35.2 35.5 45.9 57.9 35.2 36.2 100.0 100.0 - 100.0 61_6 35.5 38.4 69.5 44.4 23.4 25_1 30.5 17.2 12.0 13.3 100.0 100 - 106 125 84 85 104 120 84 85 110 138 84 86 239 TOTAL FLAVOR LOW 8174 - 8174 3903 4005 4271 5834 3029 2623 2805 2340 874 1382 1466 - 8174 8174 40.8 - 43.2 39.4 47.4 47.4 43.7 40.9 47.0 47.2 42.0 35.0 48.1 47.6 - 78.1 100.0 100.0 - 100.0 47.7 49.0 52.3 71.4 37.1 32.1 34.3 28.6 10.7 16.9 17.9 - 100.0 100.0 100 - 106 97 116 116 107 100 115 116 103 86 118 117 - 191 245 TOTAL ULTRA LOW 2292 - 2292 784 1457 1508 1627 610 984 1017 665 174 473 491 - 2292 - 2292 11.4 - 12.1 7.9 17.2 16.7 12.2 8.2 17.6 17.1 11.9 7.0 16.5 16.0 - 21.9 - 100.0 100.0 - 100.0 34.2 63.6 65.8 71.0 26.6 42.9 44.4 29.0 7.6 20.6 21.4 - 100.0 - 100.0 100 - 106 69 151 146 107 72 154 150 104 61 144 139 - 191 - 874 TOTAL NON-FILTER 916 916 4.6 100.0 100.0 100.0 100 2186 egtiecqbtr0z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <--------------------------------------------------------------------------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW N = 20028 916 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 4.6 94.5 49.4 42.2 45.0 66.6 37.0 27_9 29.7 27.8 12.5 14.3 15.4 41.9 52.3 40.8 11.4 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 80/85M M FILTERS 3 TOTAL ULTRA-LOWS 784 - 784 784 - - 610 610 - - 174 174 - - - 784 - 784 3.9 - 4.1 7.9 - - 4.6 8.2 - - 3.1 7.0 - - - 7.5 - 34.2 100.0 - 100.0 100.0 - - 77.8 77.8 - - 22.2 22_2 - - - 100.0 - 100.0 100 - 106 202 - - 117 210 - - 80 178 - - - 191 - 874 4 FLAVOR LOWS 3903 - 3903 3903 - - 3029 3029 - - 874 874 - - - 3903 3903 - 19.5 - 20.6 39.4 - - 22.7 40.9 - - 15.7 35.0 - - - 37.3 47.7 - 100.0 - 100.0 100.0 - - 77.6 77.6 - - 22.4 22.4 - - - 100.0 100.0 - 100 - 106 202 - - 116 210 - - 80 179 - - - 191 245 - 5 TOTAL LOW-TARS 4687 - 4687 4687 - - 3639 3639 - - 1048 1048 - - - 4687 3903 784 23_4 - 24.8 47_3 - - 27.3 49.2 - - 18.8 41.9 - - - 44.8 47.7 34.2 100.0 - 100_0 100.0 - - 77_6 77.6 - - 22.4 22.4 - - - 100.0 83.3 16.7 100 - 106 202 - - 117 210 - - 80 179 - - - 191 204 146 6 TOTAL FULL-FLAVOR 5176 - 5176 5176 - - 3729 3729 - - 1447 1447 - - 5176 - - - FILTERS 25.8 - 27.4 52.3 - - 27.9 50.4 - - 25.9 57.9 - - 61.6 - - - 100.0 - 100.0 100.0 - - 72.0 72.0 - - 28_0 28.0 - - 100.0 - - - 100 - 106 202 - - 108 195 - - 100 224 - - 239 - - - 7 TOTAL 80/85 9903 - 9903 9903 - - 7403 7403 - - 2500 2500 - - 5176 4687 3903 784 FILTERS 49.4 - 52.3 100.0 - - 55_5 100_0 - - 44.8 100.0 - - 61.6 44.8 47.7 34.2 100.0 - 100.0 100.0 - - 74.8 74.8 - - 25.2 25.2 - - 52.3 47.3 39.4 7.9 100 - 106 202 - - 112 202 - - 91 202 - - 125 91 97 69 12 TOTAL ULTRA-LOWS: 610 - 610 610 - - 610 610 - 610 - 610 NON-MENTHOL 3.0 - 3.2 6.2 - - 4.6 8.2 - 5.8 - 26.6 100.0 - 100.0 100.0 - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - 150 271 - 191 - 874 13 TOTAL ULTRA-LOWS: 174 - 174 174 - - - - - - 174 174 - 174 - 174 MENTHOL 0.9 - 0.9 1.8 - - - - - - 3.1 7.0 - 1.7 - 7.6 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - 191 - 874 ,wr.ip-QqbirOZ 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW 14 FLAVOR LOWS: 3029 - 3029 3029 - - 3029 3029 - - - - - - - 3029 3029 NON-MENTHOL 15.1 - 16.0 30.6 - - 22.7 40.9 - - - - - - - 28.9 37.1 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 100.0 100 - 106 202 - - 150 271 - - - - - - - 191 245 15 FLAVOR LOWS: 874 - 874 874 - - - - - - 874 874 - - - 874 874 MENTHOL 4.4 - 4.6 8.8 - - - - - - 15.7 35.0 - - - 8.4 10.7 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 100.0 100 - 106 202 - - - - - - 359 801 - - - 191 245 16 TOTAL LOW-TARS: 3639 - 3639 3639 - - 3639 3639 - - - - - - - 3639 3029 610 NON-MENTHOL 18.2 - 19.2 36.7 - - 27.3 49.2 - - - - - - - 34.8 37.1 26.6 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - - 100.0 83.2 16.8 100 - 106 202 - - 150 271 - - - - - - - 191 204 146 17 TOTAL LOW-TARS: 1048 - 1048 1048 - - - - - - 1048 1048 - - - 1048 874 174 MENTHOL 5.2 - 5.5 10.6 - - - - - - 18.8 41.9 - - - 10.0 10.7 7.6 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - - - 100.0 83.4 16.6 100 - 106 202 - - - - - - 359 801 - - - 191 204 145 18 FULL-FLAVOR 3729 - 3729 3729 - - 3729 3729 - - - - - - 3729 FILTERS: 18.6 - 19.7 37.7 - - 27.9 50.4 - - - - - - 44.4 NON-MENTHOL 100.0 - 100.0 100.0 - - 100.0 100.0 - - - - - - 100.0 100 - 106 202 - - 150 271 - - - - - - 239 19 FULL-FLAVOR 1447 - 1447 1447 - - - - - - 1447 1447 - 1447 FILTERS: 7.2 - 7.6 14.6 - - - - - - 25.9 57.9 - 17.2 MENTHOL 100_0 - 100.0 100.0 - - - - - - 100.0 100.0 - 100.0 100 - 106 202 - - - - - - 359 801 - 239 20 TOTAL 80/85 7403 - 7403 7403 - - 7403 7403 3729 3639 3029 610 FILTERS: 37.0 - 39.1 74.8 - - 55.5 100.0 44.4 34.8 37.1 26.6 NON-MENTHOL 100.0 - 100.0 100.0 - - 100.0 100.0 50.4 49.2 40.9 8.2 100 - 106 202 - - 150 271 120 94 100 72 21 TOTAL 80/85 2500 - 2500 2500 - - - - - - 2500 2500 1447 1048 874 174 FILTERS: MENTHOL 12.5 - 13.2 25.2 - - - - - - 44.8 100.0 17_2 10.0 10.7 7.6 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 57_9 41.9 35.0 7.0 100 - 106 202 - - - - - - 359 801 138 80 86 61 WK906tPOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. ULTRA LOW LOW 21A 7+ MG FILTERS: 9078 - 9078 9078 - - 6758 6758 - - 2320 2320 - - 5176 3902 3902 TOTAL 45.3 - 48.0 91.7 - - 50.7 91.3 - - 41.6 92.8 - - 61.6 37.3 47.7 100.0 - 100.0 100.0 - 74.4 74.4 - - 25.6 25.6 - - 57.0 43.0 43.0 100 - 106 202 - - 112 201 - - 92 205 - - 136 82 105 21B 7+ MG FILTERS: 6758 - 6758 6758 - - 6758 6758 3729 3029 3029 NON-MENTHOL 33.7 - 35.7 68.2 - - 50.7 91.3 44.4 28.9 37.1 100.0 - 100_0 100.0 - - 100.0 100.0 55_2 44.8 44.8 100 - 106 202 - - 150 271 132 86 110 21C 7+ MG FILTERS: 2320 - 2320 2320 - - - - - - 2320 2320 - 1447 873 873 MENTHOL 11_6 - 12.3 23.4 - - - - - - 41.6 92.8 - 17.2 8_3 10.7 100.0 - 100.0 100.0 - - - - - - 100.0 100.0 - 62.4 37.6 37.6 100 - 106 202 - - - - - - 359 801 - 149 72 92 21D TOTAL SOFT PACK 7591 - 7591 7591 - - 5471 5471 - - 2120 2120 - - 3719 3832 3075 757 37.9 - 40.1 76_7 - - 41.0 73.9 - - 38.0 84.8 - - 44.3 36.6 37.6 33.0 100.0 - 100.0 100.0 - - 72.1 72.1 - - 27.9 27.9 - - 49 0 50 5 40 5 10 0 100 - 106 202 - - 108 195 - - 100 224 - . - 117 . 97 . . 99 87 21E TOTAL HARD BOX 2312 - 2312 2312, - - 1932 1932 380 380 - - 1457 855 828 27 11.5 - 12.2 23.3 - - 14.5 26.1 6.8 15.2 - - 17.4 8.2 1Q.1 1.2 100.0 - 100.0 100.0 - - 83.6 83.6 16_4 16.4 - - 63 0 37 0 35 8 1 2 100 - 106 202 - - 125 226 59 132 - . - 150 . 71 . . 88 10 100MM FILTERS 24 TOTAL ULTRA-LOWS 1457 - 1457 - 1457 1457 984 - 984 984 473 - 473 473 - 1457 - 1457 7.3 - 7_7 - 17.2 16.2 7.4 - 17.6 16.6 8.5 - 16.5 15.4 - 13_9 - 63.6 100.0 - 100_0 - 100.0 100.0 67.5 - 67.5 67.5 32.5 - 32.5 32.5 - 100.0 - 100.0 100 - 106 - 237 222 101 - 242 228 117 - 226 211 - 191 - 874 25 FLAVOR LOWS 4005 - 4005 - 4005 4005 2623 2623 2623 1382 - 1382 1382 - 4005 4005 20_0 - 21.2 - 47.4 44.4 19.7 47.0 44.2 24.8 - 48.1 44.9 - 38.3 49.0 100.0 - 100.0 - 100.0 100.0 65.5 65.5 65.5 34.5 - 34.5 34.5 - 100.0 100.0 100 - 106 - 237 222 98 235 221 124 - 241 225 - 191 245 26 TOTAL LOW-TARS 5462 - 5462 - 5462 5462 3607 - 3607 3607 1855 - 1855 1855 - 5462 4005 1457 27.3 - 28.9 - 64.6 60.6 27.0 - 64.6 60.7 33.3 - 64.6 60.3 - 52.2 49.0 63.6 100.0 - 100.0 - 100.0 100.0 66.0 - 66.0 66.0 34.0 - 34_0 34.0 - 100.0 73.3 26.7 100 - 106 - 237 222 99 - 237 223 122 - 237 221 - 191 180 233 9r.K9Q6tOZ • 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- -- -------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW 27 TOTAL FULL-FLAVOR 2978 - 2978 - 2978 2978 1967 - 1967 1967 1011 - 1011 1011 2978 FILTERS 14.9 - 15.7 - 35.2 33.0 14.7 - 35.2 33.1 18.1 - 35.2 32.9 35.5 100.0 - 100.0 - 100.0 100.0 66.1 - 66.1 66.1 33.9 - 33.9 33.9 100.0 100 - 106 - 237 222 99 - 237 223 122 - 237 221 239 28 TOTAL 100MM 8457 - 8457 - 8457 8457 5585 - 5585 5585 2872 - 2872 2872 2978 5462 4005 1457 FILTERS 42.2 - 44.7 - 100.0 93.8 41.9 - 100.0 94.0 51.5 - 100.0 93.3 35.5 52.2 49.0 63.6 100.0 - 100.0 - 100.0 100.0 66.0 - 66.0 66.0 34.0 - 34.0 34.0 35.2 64.6 47.4 17.2 100 - 106 - 237 222 99 - 237 223 122 ' - 237 221 84 124 116 151 33 TOTAL ULTRA-LOWS: 984 - 984 - 984 984 984 - 984 984 984 - 984 NON-MENTHOL 4.9 - 5.2 - 11_6 10.9 7.4 - 17.6 16_6 9.4 - 42.9 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 100.0 - 100.0 100 - 106 - 237 222 150 - 359 337 191 - 874 34 TOTAL ULTRA-LOWS: 473 - 473 - 473 473 - - - - 473 - 473 473 - 473 - 473 MENTHOL 2.4 - 2.5 - 5.6 5.2 - - - - 8.5 - 16.5 15.4 - 4.5 - 20.6 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 - 100.0 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 - 874 35 FLAVOR LOWS: 2623 - 2623 - 2623 2623 2623 - 2623 2623 - 2623 2623 NON-MENTHOL 13.1 - 13.9 - 31.0 29.1 19.7 - 47.0 44.2 - 25.1 32_1 100.0 - 100.0 - 100_0 100_0 100.0 - 100.0 100.0 100.0 100.0 100 - 106 - 237 222 150 - 359 337 - 191 245 36 FLAVOR LOWS: 1382 - 1382 - 1382 1382 - - - - 1382 1382 1382 - 1382 1382 MENTHOL 6.9 - 7.3 - 16.3 15.3 - - - - 24.8 48_1 44.9 - 13.2 16.9 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 100.0 100.0 - 100.0 100.0 100 - 106 - 237 222 - - - - 359 697 651 - 191 245 37 TOTAL LOW-TARS: 3607 - 3607 - 3607 3607 36Q7 - 3607 3607 - 3607 2623 984 NON-MENTHOL 18.0 - 19.1 - 42.7 40.0 27_0 - 64.6 60.7 - 34_5 32.1 42.9 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - 100.0 72.7 27.3 100 - 106 - 237 222 150 - 359 337 - 191 178 238 38 TOTAL LOW-TARS: 1855 - 1855 - 1855 1855 - - - - 1855 - 1855 1855 - 1855 1382 473 MENTHOL 9.3 - 9.8 - 21.9 20.6 - - - - 33.3 - 64.6 60.3 - 17.7 16.9 20.6 100.0 - 100.0 - 100.0 100.0 - - - - 100.0 - 100.0 100.0 - 100.0 74.5 25.5 100 - 106 - 237 222 - - - - 359 - 697 651 - 191 183 223 LCiE9U6VOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ---------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. LOW ULTRA LOW 39 FULL-FLAVOR 1967 - 1967 - 1967 1967 1967 - 1967 1967 - - - - 1967 FILTERS: 9.8 - 10.4 - 23.3 21.8 14.7 - 35.2 33.1 - - - - 23.4 NON-MENTHOL 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100.0 - - - - 100.0 100 - 106 - 237 222 150 - 359 337 - - - - 239 40 FULL-FLAVOR 1011 - 1011 1011 1011 - 1011 - 1011 1011 1011 FILTERS: 5.0 - 5,3 12.0 11.2 - 18.1 - 35.2 32.9 12.0 MENTHOL 100.0 - 100.0 100.0 100.0 - 100.0 - 100.0 100.0 100.0 100 - 106 237 222 - 359 - 697 651 239 41 TOTAL 100MM 5585 - 5585 - 5585 5585 5585 - 5585 5585 1967 3607 2623 984 FILTERS: 27.9 - 29_5 - 66.0 61.9 41.9 - 100.0 94_0 23.4 34.5 32.1 42.9 NON-MENTHOL 100.0 - 100.0 - 100.0 100.0 100.0 - 100.0 100_0 35.2 64.6 47.0 17.6 100 - 106 - 237 222 150 - 359 337 84 124 115 154 42 TOTAL 100MM 2872 - 2872 - 2872 2872 2872 - 2872 2872 1011 1855 1382 473 FILTERS: MENTHOL 14.3 - 15.2 - 34.0 31.9 51.5 - 100.0 93.3 12.0 17.7 16.9 20.6 100.0 - 100.0 - - 100.0 - 100.0 100_0 - 100.0 100.0 35_2 64.6 48_1 16.5 100 106 237 222 359 - 697 651 84 124 118 144 42A 7+ MG FILTERS: 6967 - 6967 - 6967 6967 4590 - 4590 4590 2377 2377 2377 2978 3989 3989 TOTAL 34.8 - 36.8 - 82.4 77.3 34.4 - 82.2 77.3 42.6 82.8 77.3 35.5 38.1 48.8 100.0 - 100.0 - 100_O 100.0 65.9 - 65.9 65.9 34.1 34.1 34.1 42.7 57_3 57.3 100 - 106 - 237 222 99 - 236 222 123 238 222 102 110 140 42B 7+ MG FILTERS: 4590 - 4590 - 4590 4590 4590 - 4590 4590 1967 2623 2623 NON-MENTH'OL 22.9 - 24.3 - 54.3 50.9 34.4 - 82.2 77.3 23.4 25.1 32.1 100.0 100 - 100.0 6 - - 100.0 - 100.0 100.0 - 100.0 100.0 42.9 57.1 57.1 10 237 222 150 - 359 337 102 109 140 42C 7+ MG FILTERS: 2377 - 2377 - 2377 2377 - 2377 2377 2377 1011 1366 1366 MENTHOL 11.9 - 12.6 - 28.1 26.4 - 42.6 82.8 77.3 12.0 13.1 16.7 100.0 - 100.0 - 100.0 100.0 - 100.0 100.0 100.0 42.5 57.5 57.5 100 - 106 - 237 222 - 359 697 651 101 110 141 42D TOTAL SOFT PACK 6723 - 6723 - 6723 6723 4480 - 4480 4480 2243 2243 2243 2565 4141 3141 1000 33.6 - 35.5 - 79_5 74.6 33_6 - 80_2 75.4 40.2 78.1 72.9 30.6 39.6 38.4 43.6 100.0 - 100.0 - 100.0 100.0 66.6 - 66.6 66.6 33.4 33.4 33.4 38.2 61.6 46.7 14.9 8S'b'ES'.QE3'bQZ 100 - 106 - 237 222 100 - 239 225 120 233 217 91 118 114 130 0 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 Q 6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS (continued) . . BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 100/ 100/ FULL LOW 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR FLAV. ULTRA LOW LOW 42E TOTAL HARD BOX 1734 - 1734 - 1734 1734 1105 1105 1105 629 - 629 629 413 1321 864 457 8.7 - 9.2 - 20.5 19.2 8.3 19.8 18.6 11.3 - 21.9 20.4 4.9 12.6 10.6 19.9 100.0 - 100_0 - 100.0 100.0 63.7 63.7 63.7 36.3 - 36.3 36.3 23.8 76.2 49.8 26.4 100 - 106 - 237 222 96 229 215 130 - 253 236 57 146 122 230 120MM FILTERS 45 TOTAL ULTRA-LOWS 51 - 51 - - 51 33 - 33 18 - - 18 - 51 - 51 0.3 - 0.3 - - 0.6 0.2 - 0.6 0.3 - - 0.6 - 0.5 - 2.2 100.0 - 100.0 - - 100.0 64.7 - 64.7 35.3 - - 35.3 - 100.0 - 100.0 100 - 106 - - 222 97 - 218 127 - - 230 - 191 - 874 46 FLAVOR LOWS 266 - 266 - - 266 182 182 84 - - 84 - 266 266 1.3 - 1.4 - - 3.0 1.4 3.1 1.5 - - 2.7 - 2.5 3.3 100.0 - 100.0 - - 100.0 68.4 68_4 31.6 - - 31.6 - 100.0 100.0 100 - 106 - - 222 103 231 113 - - 206 - 191 245 47 TOTAL LOW-TARS 317 - 317 - - 317 215 215 102 - - 102 - 317 266 51 1.6 - 1.7 - - 3.5 1.6 3.6 1.8 - - 3.3 - 3.0 3.3 2.2 100.0 - 100.0 - - 100.0 67.8 67.8 32.2 - - 32_2 - 100.0 83.9 16.1 100 - 106 - - 222 102 229 116 - - 209 - 191 206 141 48 TOTAL FULL-FLAVOR 242 - 242 - -, 242 139 139 103 - - 103 242 FILTERS 1.2 - 1.3 - - 2.7 1.0 2.3 1.8 - - 3.3 2.9 100.0 - 100.0 - - 100_0 57.4 57.4 42.6 - - 42.6 100.0 100 - 106 - - 222 86 194 153 - - 277 239 49 TOTAL 120MM 559 - 559 - - 559 354 354 205 - - 205 242 317 266 51 FILTERS 2.8 - 3.0 - - 6.2 2.7 6.0 3.7 - - 6.7 2.9 3_0 3.3 2.2 100.0 - 100.0 - - 100.0 63.3 63_3 36.7 - - 36.7 43.3 56.7 47.6 9.1 100 - 106 - - 222 95 214 132 - - 239 103 109 117 80 54 TOTAL ULTRA-LOWS: 33 - 33 - - 33 33 - 33 - 33 - 33 NON-MENTHOL 0.2 - 0.2 - - 0.4 0.2 - 0_6 - 0.3 - 1.4 100.0 - 100.0 - - 100.0 100.0 - 100.0 - 100.0 - 100.0 100 - 106 - - 222 150 - 337 - 191 - 874 55 TOTAL ULTRA-LOWS: 18 - 18 - - 18 - 18 - - 18 - 18 - 18 MENTHOL 0.1 - 0.1 - - 0.2 - 0.3 - - 0.6 - 0.2 - 0.8 100.0 - 100.0 - - 100.0 - 100.0 - - 100.0 - 100.0 - 100.0 100 - 106 - - 222 - 359 - - 651 - 191 - 874 K0.610Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES ---------------------------------------------------------------------------------- ---------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 100/ 100/ FULL LOW 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR FLAV. LOW ULTRA LOW 56 FLAVOR LOWS: 182 - 182 - - 182 182 - - 182 - - - - - 182 182 NON-MENTHOL 0.9 - 1.0 - - 2.0 1.4 - - 3.1 - - - - - 1.7 2.2 100_0 - 100.0 - - 100.0 100.0 - - 100.0 - - - - - 100.0 100.0 100 - 106 - - 222 150 - - 337 - - - - - 191 245 57 FLAVOR LOWS: 84 - 84 - - 84 - - - - 84 - - 84 - 84 84 MENTHOL 0.4 - 0.4 - - 0.9 - - - - 1.5 - - 2.7 - 0_8 1.0 100.0 - 100.0 - - 100.0 - - - - 100.0 - - 100.0 - 100.0 100.0 100 - 106 - - 222 - - - - 359 - - 651 - 191 245 58 TOTAL LOW-TARS: 215 215 - - 215 215 - - 215 - - - - - 215 182 33 NON-MENTHOL 1.1 1.1 - - 2.4 1.6 - - 3.6 - - - - - 2.1 2.2 1.4 100.0 100.0 - - 100.0 100.0 - - 100.0 - - - - - 100.0 84.7 15.3 100 106 - - 222 150 - - 337 - - - - - 191 , 207 134 59 TOTAL LOW-TARS: 102 - 102 - - 102 - - - - 102 - - 102 - 102 84 18 MENTHOL 0_5 - 0.5 - - 1.1 - - - - 1.8 - - 3.3 - 1.0 1.0 0.8 100.0 - 100.0 - - 100.0 - - - - 100.0 - - 100.0 - 100.0 82.4 17.6 100 - 106 - - 222 - - - - 359 - - 651 - 191 202 154 60 FULL-FLAVOR 139 - 139 - - 139 139 - - 139 - 139 FILTERS: 0.7 - 0.7 - - 1.5 1.0 - - 2.3 - 1.7 NON-MENTHOL 100.0 - 100.0 - - 100.0 100.0 - - 100.0 - 100_0 100 - 106 - - 222 150 - - 337 - 239 61 FULL-FLAVOR 103 - 103 - - 103 - - - - 103 - 103 103 FILTERS: 0.5 - 0.5 - - 1.1 - - - - 1.8 - - 3.3 1.2 MENTHOL 100.0 - 100.0 - - 100.0 - - - - 100.0 - - 100.0 100.0 100 - 106 - - 222 - - - - 359 - - 651 239 62 TOTAL 120MM 354 - 354 - - 354 354 - - 354 139 215 182 33 FILTERS: 1.8 - 1.9 - - 3.9 2.7 - - 6.0 1.7 2.1 2.2 1.4 NON-MENTHOL 100.0 - 100.0 - - 100.0 100.0 - - 100.0 39.3 60.7 51.4 9.3 100 - 106 - - 222 150 - - 337 94 116 126 81 63 TOTAL 120MM 205 205 - - 205 - - - - 205 - - 205 103 102 84 18 FILTERS: MENTHOL 1.0 1. 1 - - 2.3 - - - - 3.7 - - 6.7 1.2 1.0 1.0 0.8 100.0 100.0 - - 100.0 - - - - 100.0 - - 100.0 50.2 49.8 41.0 8.8 100 106 - - 222 - - - - 359 - - 651 120 95 100 77 09tC90E3ir0Z 0 0
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S • • 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <---------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > < -------------------- > SMOK ERS NON- 100/ 100/ 100/ FULL LOW FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR FLAV. ULTRA LOW LOW 63A 7+ MG FILTERS: 559 - 559 - - 559 354 - - 354 205 205 242 317 266 51 TOTAL 2.8 - 3.0 - - 6.2 2.7 - - 6.0 3.7 6.7 2_9 3.0 3.3 2.2 100.0 - 100.0 - - 100.0 63.3 - - 63.3 36.7 36.7 43.3 56.7 47.6 9.1 100 - 106 - - 222 95 - - 214 132 239 103 109 117 80 63B 7+ MG FILTERS: 354 - 354 - - 354 354 - - 354 139 215 182 33 NON-MENTHOL 1.8 - 1.9 - - 3.9 2.7 - - 6.0 1.7 2.1 2.2 1.4 100.0 - 100.0 - - 100.0 100.0 - - 100.0 39.3 60.7 51.4 9.3 100 - 106 - - 222 150 - - 337 94 116 126 81 63C 7+ MG FILTERS: 205 - 205 - - 205 - - - - 205 - 205 103 102 84 18 MENTHOL 1.0 - 1.1 - - 2.3 - - - - 3.7 - 6.7 1.2 1.0 1.0 0.8 100.0 - 100.0 - - 100.0 - - - - 100.0 - 100.0 50.2 49.8 41.0 8.8 100 - 106 - - 222 - - - - 359 - 651 120 95 100 77 63D TOTAL SOFT PACK 293 - 293 - - 293 172 - - 172 121 121 242 51 - 51 1.5 - 1.5 - - 3.2 1.3 - - 2.9 2.2 3.9 2_9 0.5 - 2.2 100.0 - 100.0 - - 100.0 58.7 - - 58.7 41.3 41.3 82.6 17 4 - 17 4 100 - 106 - - 222 88 - - 198 148 269 . 197 33 . - 152 63E TOTAL HARD BOX 266 - 266 - - 266 182 - - 182 84 84 - 266 266 1.3 - 1.4 - - 3.0 1.4 - - 3.1 1.5 2.7 - 2_5 3.3 100.0 - 100.0 - - 100.0 68.4 - - 68.4 31.6 31.6 - 100_0 100 0 100 - 106 - - 222 103 - - 231 113 206 - 191 . 245 TOTAL FILTERS 66 TOTAL ULTRA-LOWS 2292 - 2292 784 1457 1508 1627 610 984 1017 665 174 473 491 - 2292 - 2292 11.4 - 12.1 7.9 17.2 16.7 12.2 8.2 17.6 17.1 11.9 7.0 16.5 16.0 - 21.9 - 100.0 100.0 - 100.0 34.2 63.6 65.8 71.0 26.6 42.9 44.4 29.0 7.6 20.6 21.4 - 100.0 - 100.0 100 - 106 69 151 146 107 72 154 150 104 61 144 139 - 191 - 874 67 FLAVOR LOWS 8174 - 8174 3903 4005 4271 5834 3029 2623 2805 2340 874 1382 1466 - 8174 8174 40.8 - 43.2 39.4 47.4 47.4 43.7 40.9 47.0 47.2 42.0 35.0 48.1 47.6 - 78.1 100.0 100.0 - 100.0 47.7 49.0 52.3 71.4 37.1 32_1 34.3 28_6 10.7 16.9 17.9 - 100.0 100.0 100 - 106 97 116 116 107 100 115 116 103 86 118 117 - 191 245 68 TOTAL LOW-TARS 10466 - 10466 4687 5462 5779 7461 3639 3607 3822 3005 1048 1855 1957 - 10466 8174 2292 52.3 - 55_3 47.3 64.6 64.1 55_9 49.2 64.6 64_4 53.9 41.9 64_6 63.6 - 100.0 100.0 100.0 100.0 - 100.0 44.8 52.2 55.2 71.3 34.8 34.5 36.5 28.7 10.0 17.7 18.7 - 100_O 78.1 21.9 100 - 106 91 124 123 107 94 124 123 103 80 124 122 - 191 191 191 j9KS,Q00Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- --- ------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW 69 TOTAL FULL-FLAVOR 8396 - 8396 5176 2978 3220 5835 3729 1967 2106 2561 1447 1011 1114 8396 FILTERS 9 41 - 44 4 3 52 35 2 35 7 43 7 50 4 35 2 35 5 45 9 57 9 35 2 36 2 100 0 . 100.0 . - 100.0 . 61.6 . 35.5 . 38.4 . . 69.5 44.4 . 23.4 . . 25.1 30.5 . 17.2 . 12.0 . 13.3 . 100.0 100 - 106 125 84 85 104 120 84 85 110 138 84 86 239 70 TOTAL FILTERS 18919 - 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 94.5 - 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - 100.0 52.3 44.7 47.7 70.5 39.1 29.5 31.4 29.5 13.2 15_2 16.3 44.4 55.3 43.2 12.1 100 - 106 106 106 106 106 106 106 106 106 106 106 106 106 106 106 106 75 TOTAL ULTRA-LOWS: 1627 - 1627 610 984 1017 1627 610 984 1017 - 1627 - 1627 NON-MENTHOL 8.1 - 8.6 6.2 11.6 11.3 12.2 8_2 17.6 17.1 - 15.5 - 71.0 100.0 - 100.0 37.5 60.5 62.5 100.0 37.5 60.5 62.5 - 100.0 - 100.0 100 - 106 76 143 139 150 101 217 211 - 191 - 874 76 TOTAL ULTRA-LOWS: 665 - 665 174 473 491 - - - - 665 174 473 491 - 665 - 665 MENTHOL 3.3 - 3.5 1.8 5.6 5.4 - - - - 11_9 7.0 16.5 16.0 - 6.4 - 29.0 100_0 - 100.0 26.2 71.1 73.8 - - - - 100.0 26.2 71_1 73.8 - 100.0 - 100.0 100 - 106 53 168 164 - - - - 359 210 496 481 - 191 - 874 77 FLAVOR LOWS: 5834 - 5834 3029 2623 2805 5834 3029 2623 2805 - 5834 5834 NON-MENTHOL 29_1 - 30.8 30.6 31.0 31.1 43.7 40.9 47.0 47.2 - 55.7 71.4 100.0 - 100.0 51.9 45.0 48.1 100.0 51.9 45.0 48.1 - 100.0 100.0 100 - 106 105 106 107 150 140 161 162 - 191 245 78 FLAVOR LOWS: 2340 - 2340 874 1382 1466 - - - - 2340 874 1382 1466 2340 2340 MENTHOL 11.7 - 12.4 8.8 16.3 16_3 - - - - 42.0 35.0 48.1 47.6 22_4 28.6 100.0 - 100.0 37.4 59.1 62.6 - - - - 100.0 37.4 59_1 62.6 100.0 100.0 100 - 106 76 140 139 - - - - 359 299 412 408 191 245 79 TOTAL LOW-TARS: 7461 - 7461 3639 3607 3822 7461 3639 3607 3822 - 7461 5834 1627 NON-MENTHOL 37.3 - 39.4 36.7 42.7 42.4 55.9 49.2 64.6 64.4 - 71.3 71.4 71.0 100.0 - 100.0 48.8 48.3 51.2 100.0 48.8 48.3 51.2 - 100.0 78.2 21.8 100 - 106 99 114 114 150 132 173 173 - 191 192 191 80 TOTAL LOW-TARS: 3005 3005 1048 1855 1957 - - - - 3005 1048 1855 1957 3005 2340 665 MENTHOl. 15.0 15.9 10.6 21.9 21.7 - - - - 53_9 41.9 64.6 63.6 28,7 28.6 29.0 100.0 100.0 34.9 61.7 65.1 - - - - 100.0 34.9 61.7 65.1 100.0 77.9 22.1 100 106 71 146 145 - - - - 359 279 430 424 191 191 193 Z~1~~~Obfirq~ ~1 0 •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ------------------- --------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < > < > SMOK NON- 100/ 100/ 100/ FULL LOW FL AV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR L OW LOW 81 FULL-FLAVOR 5835 - 5835 3729 1967 2106 5835 3729 1967 2106 - - - - 5835 FILTERS: 29.1 - 30.8 37.7 23.3 23.4 43.7 50.4 35.2 35.5 - - - - 69.5 NON-MENTHOL 100.0 - 100.0 63.9 33.7 36.1 100.0 63.9 33.7 36.1 - - - - 100.0 100 - 106 129 80 80 150 173 121 122 - - - - 239 82 FULL-FLAVOR 2561 - 2561 1447 1011 1114 - - - - 2561 1447 1011 1114 2561 FILTERS: 12.8 - 13.5 14.6 12.0 12.4 - - - - 45.9 57.9 35.2 36.2 30.5 MENTHOL 100.0 - 100.0 56.5 39.5 43.5 - - - - 100.0 56.5 39.5 43.5 100.0 100 - 106 114 93 97 - - - - 359 453 275 283 239 83 TOTAL FILTERS: 13342 - 13342 7403 5585 5939 13342 7403 5585 5939 - 5835 7461 5 834 1627 NON-MENTHOL 66.6 - 70.5 74.8 66.0 65.9 100.0 100.0 100.0 100.0 - 69.5 71.3 7 1.4 71.0 100.0 - 100.0 55.5 41.9 44.5 100.0 55.5 41.9 44.5 - 43.7 55.9 4 3.7 12.2 100 - 106 112 99 99 150 150 150 150 - 104 107 107 107 84 TOTAL FILTERS: 5577 5577 2500 2872 3077 - - - - 5577 2500 2872 3077 2561 3005 2 340 665 MENTHOL 27.8 29.5 25.2 34.0 34.1 - - - - 100.0 100.0 100.0 100.0 30.5 28.7 2 8.6 29.0 100.0 100.0 44.8 51.5 55.2 - - - - 100.0 44.8 51.5 55.2 45.9 53.9 4 2.0 11.9 100 106 91 122 123 - - - - 359 359 359 359 110 103 103 104 84A 7+ MG FILTERS: 16604 16604 9078 6967 7526 11702 6758 4590 4944 4902 2320 2377 2582 8396 8208 8 157 51 TOTAL 82.9 87.8 91.7 82.4 83.5 87.7 91.3 82.2 83.2 87.9 92.8 82.8 83.9 100.0 78.4 9 9.8 2.2 100.0 100.0 54.7 42.0 45.3 70.5 40.7 27.6 29.8 29.5 14.0 14.3 15.6 50.6 49.4 4 9.1 0.3 100 106 111 99 101 106 110 99 100 106 112 100 101 121 95 120 3 84B 7+ MG FILTERS: 11702 - 11702 6758 4590 4944 11702 6758 4590 4944 5835 5867 5 834 33 NON-MENTHOL 58.4 - 61.9 68.2 54.3 54.8 87.7 91.3 82.2 83.2 69.5 56.1 7 1.4 1.4 100.0 - 100.0 57.8 39.2 42.2 100.0 57.8 39.2 42.2 49.9 50.1 4 9.9 0.3 100 - 106 117 93 94 150 156 141 142 119 96 122 2 84C 7+ MG FILTERS: 4902 - 4902 2320 2377 2582 - 4902 2320 2377 2582 2561 2341 2 323 18 MENTHOL 24.5 - 25.9 23.4 28.1 28.6 - 87.9 92.8 82.8 83.9 30.5 22.4 28 .4 0.8 100.0 - 100.0 47.3 48.5 52.7 - 100.0 47.3 48.5 52.7 52.2 47.8 4 7.4 0.4 100 - 106 96 115 117 - 359 379 338 343 125 91 116 3 84D 7+ MG FILTERS: 7526 - 7526 - 6967 7526 4944 - 4590 4944 2582 - 2377 2582 3220 4306 42 55 51 TOTAL 37.6 - 39.8 - 82.4 83.5 37.1 - 82.2 83.2 46.3 - 82.8 83.9 38.4 41.1 52 .1 2.2 (100'S/120'S) 100.0 - 100.0 - 92.6 100.0 65.7 - 61.0 65.7 34.3 - 31.6 34.3 42.8 57.2 56 .5 0.7 100 - 106 - 219 222 99 - 219 222 123 - 220 223 102 109 1 39 6 egicsaooz,
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND TAR LEVEL/SIZE GROUPINGS. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. ULTRA LOW LOW 84E 7+ MG FILTERS: 4944 - 4944 4590 4944 4944 - 4590 4944 2106 2838 2805 33 NON-MENTHOL 24.7 - 26.1 54.3 54.8 37.1 - 82.2 83.2 25.1 27.1 34.3 1.4 (100'S/120'S) 100.0 - 100.0 92.8 100.0 100.0 - 92.8 100.0 42.6 57.4 56.7 0.7 100 - 106 220 222 150 - 333 337 102 110 139 6 84F 7+ MG FILTERS: 2582 - 2582 2377 2582 - 2582 - 2377 2582 1114 1468 1450 18 MENTHOL 12.9 - 13.6 28.1 28.6 - 46.3 - 82.8 83.9 13.3 14.0 17.7 0.8 (100'S/120'S) 100.0 - 100.0 92.1 100.0 - 100.0 - 92.1 100.0 43.1 56.9 56.2 0.7 100 - 106 218 222 - 359 - 642 651 103 109 138 6 84G ANY 25'S 360 3 357 166 191 191 305 138 167 167 52 28 24 24 175 182 182 1.8 0.3 1.9 1.7 2.3 2.1 2.3 1.9 3.0 2.8 0.9 1.1 0.8 0.8 2.1 1.7 2.2 100.0 0.8 99.2 46.1 53.1 53.1 84.7 38.3 46.4 46.4 14.4 7.8 6.7 6.7 48.6 50.6 50.6 100 18 105 93 126 118 127 104 166 156 52 62 46 43 116 97 124 84H VALUE 25'S 303 - 303 115 188 188 260 93 167 167 43 22 21 21 137 166 166 1.5 - 1.6 1.2 2.2 2.1 1.9 1.3 3.0 2.8 0.8 0.9 0.7 0.7 1.6 1.6 2.0 100.0 - 100.0 38.0 62.0 62.0 85.8 30.7 55.1 55.1 14.2 7.3 6.9 6.9 45.2 54.8 54.8 100 - 106 77 147 138 129 83 198 186 51 58 48 45 108 105 134 841 TOTAL SOFT PACK 14607 - 14607 7591 6723 7016 10123 5471 4480 4652 4484 2120 2243 2364 6526 8024 6216 1808 72.9 - 77.2 76.7 79.5 77.8 75.9 73.9 80.2 78.3 80.4 84.8 78.1 76.8 77.7 76.7 76.0 78.9 100.0 - 100.0 52.0 46.0 48.0 69.3 37.5 30.7 31.8 30.7 14.5 15.4 16.2 44.7 54.9 42.6 12.4 100 - 106 105 109 107 104 101 110 107 110 116 107 105 107 105 104 108 84J TOTAL HARD BOX 4312 4312 2312 1734 2000 3219 1932 1105 1287 1093 380 629 713 1870 2442 1958 484 21.5 22.8 23.3 20.5 22.2 24.1 26.1 19.8 21.7 19.6 15.2 21.9 23.2 22.3 23.3 24.0 21.1 100.0 100.0 53.6 40.2 46.4 74.7 44.8 25.6 29.8 25.3 8.8 14.6 16.5 43.4 56.6 45.4 11.2 100 106 108 95 103 112 121 92 101 91 71 102 108 103 108 111 98 ALL OTHER 85 TOTAL NON-FILTERS 916 916 4.6 100.0 100.0 100.0 100 2186 86 NON-FILTERS: 898 898 NON-MENTHOL 4.5 98.0 100.0 100.0 100 2186 t9KSOOOZ) • •
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S 1987 F ALL CIGARETTE TRAC KING S TUDY -- OCTOBER, 1987 TABLE 03 (continued) q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS_ BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > r -------------------- < -------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW FLAV. ULTRA 120 FLAV. TAR LOW LOW 87 NON-FILTERS: 18 18 MENTHOL 0.1 2,0 100.0 100.0 100 2186 88 MENTHOLS: TOTAL 5577 - 5577 2500 2872 3077 - 5577 2500 2872 3077 2561 3005 2340 665 27.8 - 29.5 25.2 34.0 34.1 - 100.0 100.0 100.0 100.0 30.5 28.7 28.6 29.0 100.0 - 100.0 44.8 51.5 55.2 - 100.0 44.8 51.5 55.2 45.9 53_9 42.0 11.9 100 - 106 91 122 123 - 359 359 359 359 110 103 103 104 89 FREE-STANDING 3209 - 3209 1480 1670 1729 2481 1217 1217 1264 728 263 453 465 - 3209 2445 764 LOW-TARS 16.0 - 17.0 14.9 19.7 19.2 18.6 16.4 21.8 21.3 13.1 10.5 15.8 15.1 - 30.7 29.9 33.3 100.0 - 100.0 46.1 52.0 53_9 77.3 37.9 37.9 39.4 22_7 8.2 14.1 14.5 - 100.0 76.2 23.8 100 - 106 93 123 120 116 103 136 133 81 66 98 94 - 191 187 208 90 LINE-EXTENSION 7228 - 7228 3206 3764 4022 4965 2422 2375 2543 2263 784 1389 1479 - 7228 5700 1528 LOW-TARS 36.1 - 38.2 32.4 44.5 44.6 37.2 32.7 42.5 42.8 40.6 31.4 48.4 48.1 - 69.1 69.7 66.7 100.0 - 100.0 44.4 52.1 55.6 68.7 33.5 32.9 35.2 31.3 10_8 19.2 20.5 - 100.0 78.9 21.1 100 - 106 90 123 124 103 91 118 119 112 87 134 133 - 191 193 185 91 COUPON 434 69 365 207 158 158 249 158 91 91 116 49 67 67 188 177 177 2.2 7.5 1.9 2_1 1.9 1.8 1.9 2.1 1.6 1.5 2.1 2.0 2_3 2.2 2.2 1.7 2.2 100.0 15.9 84.1 47.7 36.4 36.4 57.4 36.4 21.0 21.0 26.7 11.3 15.4 15.4 43.3 40.8 40.8 100 348 89 96 86 81 86 98 75 71 96 90 108 100 103 78 100 92 CHARCOAL 314 - 314 103 211 211 314 103 211 211 185 129 114 15 1.6 - 1.7 1.0 2.5 2.3 2.4 1.4 3.8 3.6 2.2 1.2 1.4 0.7 100.0 - 100.0 32.8 67.2 67.2 100.0 32.8 67.2 67.2 58.9 41.1 36,3 4.8 100 - 106 66 159 149 150 89 241 227 141 79 89 42 SMGaOaz;,
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 04 Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. LOW ULTRA LOW N = 20028 916 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 100.0 100;0 100,0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 4.6 94.5 49.4 42.2 45.0 66.6 37.0 27.9 29.7 27.8 12.5 14.3 15.4 41.9 52.3 40.8 11.4 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL 20028 916 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 4.6 94.5 49.4 42.2 45.0 66.6 37.0 27.9 29.7 27.8 12.5 14.3 15.4 41.9 52.3 40.8 11.4 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 FULL FLAVOR 8396 - 8396 5176 2978 3220 5835 3729 1967 2106 2561 1447 1011 1114 8396 41.9 - 44.4 52.3 35.2 35.7 43.7 50.4 35.2 35.5 45.9 57.9 35.2 36.2 100.0 100.0 - 100.0 61.6 35.5 38.4 69.5 44.4 23.4 25.1 30.5 17.2 12.0 13.3 100.0 100 - 106 125 84 85 104 120 84 85 110 138 84 86 239 FLAVOR LOW TOTAL 8145 - 8145 3902 3977 4243 5819 3029 2608 2790 2326 873 1369 1453 - 8145 8145 40.7 - 43.1 39.4 47.0 47.1 43.6 40.9 46.7 47.0 41.7 34.9 47.7 47.2 - 77.8 99.6 100.0 - 100.0 47.9 48.8 52.1 71.4 37.2 32.0 34.3 28.6 10.7 16.8 17.8 - 100.0 100.0 100 - 106 97 116 116 107 101 115 116 103 86 117 116 - 191 245 FREE-STANDING 2445 - 2445 1143 1243 1302 1910 950 913 960 535 193 330 342 - 2445 2445 12.2 - 12.9 11.5 14.7 14.4 14.3 12.8 16.3 16.2 9.6 7.7 11.5 11.1 - 23.4 29.9 100.0 - 100.0 46.7 50.8 53.3 78.1 38.9 37.3 39.3 21.9 7.9 13.5 14.0 - 100.0 100.0 100 - 106 95 120 118 117 105 134 132 79 63 94 91 - 191 245 LINE EXTENSION 5700 - 5700 2759 2734 2941 3909 2079 1695 1830 1791 680 1039 1111 - 5700 5700 28.5 - 30.1 27.9 32.3 32.6 29.3 28„.1 30.3 30.8 32.1 27.2 36.2 36.1 - 54.5 69.7 100.0 - 100.0 48.4 48.0 '51.6 68.6 36.5 29.7 32.1 31.4 11.9 18.2 19.5 - 100.0 100.0 100 - 106 98 114 115 103 99 107 108 113 96 127 127 - 191 245 ULTRA LOW TOTAL 2292 - 2292 784 1457 1508 1627 610 984 1017 665 174 473 491 - 2292 - 2292 11.4 - 12.1 7.9 17.2 16.7 12.2 8.2 17.6 17.1 11.9 7.0 16.5 16.0 - 21.9 - 100.0 100.0 - 100.0 34.2 63.6 65.8 71.0 26.6 42.9 44.4 29.0 7.6 20.6 21.4 - 100.0 - 100.0 100 - 106 69 151 146 107 72 154 150 104 61 144 139 - 191 - 874 FREE-STANDING 764 - 764 337 427 427 571 267 304 304 193 70 123 123 - 764 - 764 3.8 - 4.0 3.4 5.0 4.7 4.3 3.6 5.4 5.1 3.5 2.8 4.3 4.0 - 7.3 - 33.3 100.0 - 100.0 44.1 55.9 55_9 74,7 34.9 39.8 39.8 25.3 9.2 16.1 16.1 - 100.0 - 100.0 100 - 106 89 132 124 112 95 143 134 91 73 112 105 - 191 - 874 99VES06+1QZ •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 04 (continued) Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW FLAV. ULTRA 120 FLAV. TAR LOW LOW LINE EXTENSION 1528 - 1528 447 1030 1081 1056 343 680 713 472 104 350 368 - 1528 - 1528 7.6 - 8.1 4.5 12.2 12.0 7.9 4.6 12.2 12.0 8.5 4.2 12.2 12.0 - 14.6 - 66.7 100.0 - 100.0 29.3 67_4 70.7 69.1 22.4 44.5 46.7 30.9 6.8 22.9 24.1 - 100.0 - 100.0 100 - 106 59 160 157 104 61 160 157 111 55 160 157 - 191 - 874 ~ 9#ca{'o6v{}z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 DEMOGRAPHICS BANNER VIII FILTER CIGARETTES <------------------------------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW N = 20028 916 18919 9903 8457 9016 13342 7403 5585 5939 5577 2500 2872 3077 8396 10466 8174 2292 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 100.0 4.6 94.5 49.4 42.2 45.0 66.6 37.0 27.9 29.7 27.8 12.5 14.3 15.4 41.9 52.3 40.8 11.4 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 SEX MEN 9999 662 9225 6284 2837 2941 6920 4834 2024 2086 2305 1450 813 855 4658 4535 3707 828 49.9 72.3 48.8 63_5 33.5 32.6 51.9 65.3 36.2 35.1 41.3 58.0 28.3 27.8 55.5 43.3 45.4 36.1 100.0 6.6 92.3 62_8 28.4 29.4 69.2 48.3 20.2 20.9 23.1 14.5 8.1 8.6 46.6 45.4 37.1 8.3 100 145 98 127 67 65 104 131 73 70 83 116 57 56 111 87 91 72 WOMEN 10029 254 9694 3619 5620 6075 6422 2569 3561 3853 3272 1050 2059 2222 3738 5931 4467 1464 50.1 27.7 51.2 36.5 66.5 67.4 48.1 34.7 63.8 64.9 58.7 42.0 71.7 72.2 44.5 56_7 54.6 63.9 100.0 2.5 96.7 36.1 56.0 60.6 64.0 25.6 35_5, 38.4 32.6 10.5 20.5 22.2 37.3 59.1 44.5 14.6 100 55 102 73 133 135 96 69 127 130 117 84 143 144 89 113 109 128 AGE 18 - 24 2717 15 2688 1752 912 936 1970 1352 602 618 718 400 310 318 1438 1243 1132 111 13.6 1.6 14.2 17.7 10_8 10.4 14.8 18.3 10.8 10.4 12.9 16.0 10.8 10.3 17.1 11.9 13.8 4.8 100.0 0.6 98_9 64.5 33.6 34.4 72.5 49.8 22.2 22.7 26.4 14.7 11.4 11 7 52 9 45 7 7 41 4 1 100 12 105 130 79 77 109 135 79 77 95 118 80 . 76 . 126 . 88 . 102 . 36 18 - 21 1375 11 1358 928 417 430 1019 718 291 301 339 210 126 129 782 574 534 40 6.9 1.2 7.2 9.4 4.9 4.8 7.6 9.7 5.2 5.1 6.1 8.4 4.4 4.2 9.3 5.5 6.5 1.7 100.0 0,8 98.8 67.5 30.3 31.3 74.1 52.2 21.2 21.9 24.7 15.3 9.2 9.4 56_9 41.7 38.8 2.9 100 17 105 136 72 69 111 141 76 74 89 122 64 61 136 80 95 25 22 - 24 1342 4 1330 824 495 506 951 634 311 317 379 190 184 189 656 669 598 71 6.7 0.4 7.0 8.3 5.9 5.6 7.1 8.6 5.6 5.3 6.8 7.6 6_4 6.1 7.8 6.4 7.3 3.1 100.0 0.3 99.1 61.4 36.9 37.7 70.9 47.2 23.2 23.6 28.2 14.2 13 7 14 1 48 9 49 9 44 6 5 3 100 7 105 124 87 84 106 128 83 80 101 113 . 96 . 92 . 117 . 95 . 109 . 46 25 - 34 5614 47 5537 3286 2158 2251 3576 2285 1241 1291 1961 1001 917 960 2531 2993 2480 513 28.0 5.1 29.3 33.2 25.5 25.0 26.8 30.9 22.2 21.7 35.2 40.0 31.9 31.2 30.1 28.6 30.3 22.4 100.0 0.8 98_6 58.5 38.4 40.1 63.7 40.7 22.1 23.0 34_9 17.8 16,3 17.1 45.1 53.3 44.2 9.1 100 18 104 118 91 89 96 110 79 78 125 143 114 111 108 102 108 80 35 - 44 4626 168 4412 2334 1939 2078 3176 1784 1313 1392 1236 550 626 686 1879 2521 1902 619 23 1 18 3 3 23 23 6 22 9 23 0 23 8 24 1 23 5 23 4 22 2 22 0 2 . . . . . . . . . . . . 1.8 22_3 22.4 24.1 23.3 27.0 100.0 3.6 95.4 50.5 41.9 44.9 68.7 38.6 28.4 30 1 26 7 11 9 13 5 14 8 40 6 54 5 41 1 13 4 99tE906VOZ ' 100 79 101 102 99 100 103 104 102 . 101 . 96 . 95 . 94 . 97 . 97 . 104 . 101 . 117 0 •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. ULTRA LOW LOW 45 - 54 3129 248 2844 1171 1542 1673 2073 918 1067 1155 771 253 475 518 1210 1623 1211 412 15.6 27.1 15.0 11.8 18.2 18.6 15.5 12.4 19.1 19.4 13.8 10.1 16.5 16,8 14.4 15.5 14.8 18.0 100.0 7.9 90.9 37.4 49.3 53.5 66.3 29.3 34.1 36.9 24.6 8.1 15.2 16.6 38.7 51.9 38.7 13.2 100 173 96 76 117 119 99 79 122 124 88 65 106 108 92 99 95 115 55 - 64 2376 257 2084 794 1182 1290 1535 613 851 922 549 181 331 368 823 1258 876 382 11.9 28.1 11_O 8.0 14.0 14.3 11.5 8.3 15.2 15.5 9.8 7_2 11.5 12.0 9.8 12.0 10.7 16_7 100.0 10.8 87.7 33.4 49.7 54.3 64.6 25.8 35.8 38.8 23.1 7.6 13.9 15.5 34.6 52.9 36.9 16.1 100 236 93 68 118 121 97 70 128 131 83 61 97 101 83 101 90 140 65+ 1566 181 1354 566 724 788 1012 451 511 561 342 115 213 227 515 828 573 255 7.8 19.8 7.2 5.7 8.6 8_7 7.6 6.1 9.1 9.4 6.1 4.6 7.4 7.4 6.1 7.9 7.0 11.1 100.0 11_6 86.5 36.1 46.2 50.3 64.6 28.8 32.6 35.8 21.8 7.3 13.6 14.5 32.9 52.9 36.6 16.3 100 253 92 73 109 112 97 78 117 121 78 59 95 94 78 101 90 '142 ETHNIC WHITE 17330 818 16341 8509 7342 7832 12164 6768 5080 5396 4177 1741 2262 2436 6825 9466 7335 2131 86.5 89.3 86.4 85.9 86.8 86.9 91.2 91.4 91.0 90.9 74.9 69.6 78_8 79.2 81.3 90.4 89.7 93.0 100.0 4.7 94.3 49.1 42.4 45.2 70.2 39.1 29.3 31.1 24.1 10.0 13_1 14_1 39.4 54 6 42 3 12 3 100 103 100 99 100 100 105 106 105 105 87 80 91 91 94 . 105 . 104 . 107 BLACK 1691 63 1619 861 706 758 506 247 233 259 1113 614 473 499 1072 545 468 77 8.4 6.9 8.6 8.7 8.3 8_4 3.8 3.3 4.2 4.4 20.0 24.6 16.5 16_2 12.8 5.2 5.7 3.4 100.0 3.7 95.7 50.9 41.8 44.8 29.9 14.6 13.8 15.3 65.8 36.3' 28.0 29.5 63.4 32.2 27 7 4 6 100 81 101 103 99 100 45 40 49 52 236 291 195 192 151 62 . 68 . 40 SPANISH SPEAKING 935 39 889 512 356 377 589 361 216 228 300 151 140 149 471 418 334 84 4.7 4.3 4.7 5.2 4_2 4.2 4.4 4.9 3.9 3.8 5_4 6.0 4.9 4.8 5.6 4.0 4.1 3.7 100.0 4.2 95.1 54.8 38.1 40.3 63.0 38.6 23.1 24.4 32.1 16.1 15.0 15.9 50.4 44 7 35 7 9 0 100 91 101 Ill 90 90 95 104 83 82 115 129 104 104 120 . 86 . 88 . 79 EDUCATION 8TH GRADE OR LESS 824 98 708 379 314 329 520 285 221 235 188 94 93 94 370 335 281 54 4.1 10_7 3.7 3.8 3.7 3.6 3.9 3_8 4.0 4.0 3_4 3.8 3.2 3.1 4.4 3.2 3.4 2.4 100.0 11.9 85.9 46.0 38.1 39.9 63.1 34.6 26.8 28.5 22.8 11.4 11.3 11.4 44_9 40.7 34.1 6.6 100 260 91 93 90 89 95 94 96 96 82 91 79 74 107 78 84 57 69#Cso6>trae
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL 120 FLAV. LOW TAR FLAV. ULTRA LOW LOW 1-3 YEARS OF 2481 155 2297 1266 983 1031 1685 966 688 719 612 300 295 312 1278 1012 843 169 HIGH SCHOOL 12.4 16_9 12.1 12.8 11.6 11.4 12.6 13.0 12.3 12.1 11,0 12.0 10.3 10.1 15.2 9.7 10.3 7.4 100.0 6.2 92.6 51_0 39.6 41.6 67.9 38.9 27.7 29.0 24.7 12.1 11.9 12.6 51.5 40.8 34.0 6.8 100 137 98 103 94 92 102 105 99 98 89 97 83 82 123 78 83 60 COMPLETED HIGH SCHOOL 8661 358 8231 4439 3544 3792 5830 3292 2385 2538 2401 1147 1159 1254 3918 4294 3447 847 43.2 39.1 43.5 44.8 41.9 42.1 43.7 44.5 42.7 42.7 43.1 45.9 40.4 40.8 46.7 41_0 42.2 37.0 100.0 4.1 95.0 51.3 40.9 43.8 67.3 38.0 27.5 29.3 27.7 13.2 13.4 14.5 45.2 49.6 39.8 9.8 100 90 101 104 97 97 101 103 99 99 100 106 93 94 108 95 98 85 SOME COLLEGE 4674 174 4467 2186 2139 2281 3070 1646 1340 1424 1397 540 799 857 1774 2680 2056 624 23'.3 19.0 23.6 22.1 25.3 25.3 23.0 22.2 24.0 24.0 25.0 21.6 27.8 27.9 21.1 25.6 25.2 27.2 100.0 3.7 95.6 46.8 45.8 48.8 65.7 35.2 28.7 30.5 29,9 11.6 17.1 18.3 38.0 57.3 44.0 13.4 100 81 101 95 108 108 99 95 103 103 107 93 119 119 91 110 108 117 COMPLETED COLLEGE 3166 124 3005 1540 1365 1465 2097 1155 876 942 908 385 489 523 961 2030 1448 582 15.8 13.5 15.9 15.6 16.1 16.2 15.7 15.6 15.7 15.9 16.3 15.4 17.0 17.0 11.4 19.4 17.7 25.4 100.0 3.9 94.9 48.6 43.1 46.3 66.2 36.5 27.7 29.8 28.7 12.2 15.4 16.5 30.4 64.1 45.7 18.4 100 86 100 98 102 103 99 99 99 100 103 97 108 108 72 123 112 161 NO COLLEGE 11966 611 11236 6084 4841 5152 8035 4543 3294 3492 3201 1541 1547 1660 5566 5641 4571 1070 59.7 66.7 59.4 61.4 57.2 57.1 60.2 61.4 59.0 58.8 57.4 61.6 53_9 53.9 66.3 53.9 55.9 46.7 100.0 5.1 93.9 50.8 40.5 43.1 67_1 38.0 27.5 29.2 26.8 12.9 12.9 13.9 46.5 47.1 38.2 8.9 100 112 99 103 96 96 101 103 99 98 96 103 90 90 111 90 94 78 AT LEAST SOME COLLEGE 7840 298 7472 3726 3504 3746 5167 2801 2216 2366 2305 925 1288 1380 2735 4710 3504 1206 39.1 32.5 39.5 37.6 41.4 41.5 38.7 37.8 39.7 39.8 41.3 37.0 44.8 44.8 32.6 45.0 42.9 52.6 100.0 3_8 95.3 47.5 44.7 47.8 65.9 35.7 28.3 30.2 29.4 11.8 16_4 17.6 34.9 60.1 44.7 15.4 100 83 101 96 106 106 99 97 101 102 106 95 115 115 83 115 110 134 MARITAL STATUS SINGLE 4223 94 4096- 2570 1460 1526 2806 1883 883 923 1290 687 577 603 2076 2004 1676 328 21.1 10.3 21.7 26.0 17.3 16.9 21.0 25.4 15.8 15.5 23.1 27.5 20.1 19_6 24.7 19.1 20.5 14.3 100.0 2.2 97.0 60.9 34.6 36.1 66.4 44.6 20_9 21.9 30.5 16.3 13.7 14.3 49.2 47.5 39.7 7.8 100 49 103 123 82 80 100 121 75 74 110 130 95 93 117 91 97 68 MARRIED 12485 627 11744 6025 5361 5719 8419 4578 3614 3841 3325 1447 1747 1878 5045 6669 5153 1516 62.3 68.4 62.1 60.8 63.4 63.4 63.1 61.8 64.7 64.7 59.6 57.9 60.8 61.0 60.1 63.7 63.0 66.1 100_0 5.0 94.1 48.3 42.9 45.8 67.4 36.7 28.9 30.8 26.6 11.6 14.0 15.0 40.4 53.4 41.3 12.1 100 110 100 98 102 102 101 99 104 104 96 93 98 98 96 102 101 106 DLiCCpbV4z 0 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > < -------------------- > < -------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW WIDOWED 998 88 889 292 553 597 615 216 370 399 274 76 183 198 323 564 393 171 5.0 9.6 4.7 2.9 6.5 6.6 4.6 2.9 6.6 6.7 4.9 3.0 6.4 6.4 3.8 5_4 4.8 7.5 100.0 8.8 89.1 29.3 55.4 59.8 61.6 21.6 37.1 40.0 27.5 7.6 18.3 19.8 32.4 56.5 39.4 17.1 100 193 94 59 131 133 93 59 133 135 99 61 128 129 77 108 96 150 DIVORCED 1707 77 1612 737 801 875 1135 550 532 585 477 187 269 290 672 933 708 225 8.5 8.4 8.5 7.4 9.5 9.7 8.5 7.4 9.5 9.9 8.6 7.5 9.4 9.4 8.0 8.9 8.7 9.8 100.0 4.5 94.4 43.2 46_9 51.3 66.5 32.2 31.2 34.3 27.9 11.0 15.8 17.0 39.4 54.7 41.5 13.2 100 99 100 87 111 114 100 87 112 116 100 88 110 111 94 105 102 115 SEPARATED 362 23 335 160 160 175 208 102 103 106 127 58 57 69 160 174 141 33 1.8 2.5 1.8 1.6 1.9 1.9 1.6 1.4 1.8 1.8 2.3 2.3 2.0 2.2 1.9 1.7 1.7 1.4 100.0 6.4 92.5 44.2 44.2 48.3 57.5 28_2 28.5 29.3 35.1 16.0 15.7 19.1 44.2 48.1 39.0 9.1 100 139 98 89 105 107 86 76 102 99 126 128 110 124 105 92 95 80 LIVING TOGTHER/REFUSED 253 7 243 119 122 124 159 74 83 85 84 45 39 39 120 122 103 19 1.3 0_8 1.3 1.2 1.4 1.4 1.2 1.0 1.5 1.4 1.5 1.8 1.4 1.3 1.4 1.2 1.3 0,8 100.0 2.8 96.0 47.0 48.2 49_0 62.8 29.2 32.8 33.6 33.2 17.8 15.4 15.4 47.4 48.2 40.7 7,5 100 60 102 95 114 109 94 79 118 113 119 142 107 100 113 92 100 66 INCOME UNDER $10,000 1527 128 1374 651 686 723 934 469 450 465 440 182 236 258 721 643 512 131 7.6 14.0 7.3 6.6 8.1 8.0 7.0 6.3 8.1 7.8 7.9 7.3 8.2 8.4 8.6 6.1 6.3 5.7 100.0 8.4 90.0 42.6 44.9 47.3 61.2 30.7 29.5 30.5 28.8 11.9 15.5 16.9 47.2 42.1 33.5 8_6 100 183 95 86 106 105 92 83 106 103 103 95 108 110 113 81 82 75 $10,000 - $19,999 3619 166 3422 1802 1528 1620 2324 1293 974 1031 1098 509 554 589 1648 1765 1444 321 18.1 18.1 18.1 18.2 18.1 18.0 17.4 17.5 17.4 17.4 19.7 20.4 19.3 19.1 19.6 16.9 17.7 14.0 100.0 4.6 94_6 49.8 42.2 44.8 64.2 35.7 26.9 28.5 30.3 14.1 15.3 16.3 45.5 48.8 39.9 8.9 100 100 100 101 100 99 96 97 97 96 109 113 107 106 109 93 98 78 $20,000 - $29,999 3597 136 3431 1853 1483 1578 2440 1422 963 1018 991 431 520 560 1577 1845 1475 370 18.0 14.8 18.1 18.7 17.5 17.5 18.3 19.2 17.2 17.1 17.8 17.2 18.1 18.2 18.8 17_6 18_0 16.1 100.0 3.8 95.4 51.5 41.2 43.9 67.8 39.5 26.8 28.3 27.6 12.0 14.5 15.6 43.8 51.3 41_0 10.3 100 83 101 104 98 97 102 107 96 95 99 96 101 101 105 98 100 90 $30,000 - $49,999 5483 215 5225 2777 2271 2448 3740 2093 1527 1647 1485 684 744 801 2142 3073 2375 698 27.4 23.5 27.6 28.0 26.9 27.2 28.0 28.3 27.3 27.7 26.6 27.4 25_9 26.0 25.5 29.4 29.1 30.5 100.0 3.9 95.3 50.6 41.4 44.6 68.2 38.2 27.8 30.0 27.1 12.5 13.6 14.6 39.1 56.0 43.3 12.7 100 86 101 102 98 99 102 103 100 101 97 100 95 95 93 107 106 111 xc~e~ab~aa~ '
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 DEMOGRAPHICS TABLE 07 (continued) BANNER VIII FILTER CIGARETTES <------------------------------------------------------------------------------------------- > NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW OVER $50,000 2442 93 2330 1219 1052 1111 1682 959 687 723 648 260 365 388 870 1451 1055 396 12.2 10.2 12.3 12.3 12.4 12.3 12.6 13.0 12_3 12.2 11.6 10.4 12.7 12.6 10.4 13.9 12.9 17.3 100.0 3.8 95.4 49.9 43_1 45.5 68.9 39.3 28.1 29.6 26.5 10_6 14.9 15.9 35.6 59.4 43.2 16.2 100 83 101 101 102 101 103 106 101 100 95 85 104 103 85 114 106 142 UNDER $20,000 5146 294 4796 2453 2214 2343 3258 1762 1424 1496 1538 691 790 847 2369 2408 1956 452 25.7 32.1 25.4 24.8 26,2 26.0 24.4 23.8 25.5 25.2 27.6 27.6 27.5 27.5 28.2 23.0 23.9 19.7 100.0 5.7 93.2 47.7 43.0 45.5 63.3 34.2 27.7 29.1 29.9 13.4 15.4 16.5 46.0 46.8 38.0 8.8 100 125 99 96 102 101 95 93 99 98 107 108 107 107 110 90 93 77 OVER $20,000 11522 444 10986 5849 4806 5137 7862 4474 3177 3388 3124 1375 1629 1749 45'89 6369 4905 1464 57.5 48.5 58.1 59.1 56.8 57.0 58.9 60.4 56.9 57.0 56.0 55.0 56.7 56.8 54.7 60.9 60.0 63.9 100.0 3.9 95.3 50.8 41.7 44.6 68.2 38.8 27.6 29.4 27.1 11.9 14.1 15.2 39.8 55.3 42.6 12.7 100 84 101 103 99 99 102 105 99 99 97 96 99 99 95 106 104 Ill UNDER $30,000 423 28 389 197 173 192 293 151 129 142 96 46 44 50 189 197 149 48 (NON-SPECIFIC) 2.1 3_1 2.1 2.0 2.0 2_1 2.2 2.0 2.3 2.4 1.7 1.8 1.5 1.6 2.3 1.9 1.8 2.1 100.0 6.6 92_0 46.6 40.9 45.4 69_3 35.7 30.5 33.6 22.7 10.9 10.4 11.8 44.7 46.6 35.2 11.3 100 145 97 94 97 101 104 97 109 113 82 87 73 77 107 89 86 99 OVER $30,000 240 16 223 109 107 114 155 73 76 82 68 36 31 32 83 140 106 34 (NON-SPECIFIC) 1.2 1.7 1.2 1.1 1.3 1.3 1.2 1.0 1.4 1.4 1_2. 1.4 1.1 1.0 1.0 1.3 1.3 1.5 100.0 6.7 92.9 45.4 44.6 47.5 64.6 30.4 31.7 34.2 28.3 15.0 12.9 13.3 34.6 58.3 44.2 14.2 100 146 98 92 106 106 97 82 114 115 102 120 90 87 82 112 108 124 UNDER $30,000 9166 458 8616 4503 3870 4113 5991 3335 2516 2656 2625 1168 1354 1457 4135 4450 3580 870 45.8 50.0 45.5 45.5 45.8 45.6 44.9 45.0 45,0 44.7 47.1 46.7 47_1 47.4 49.2 42.5 43.8 38.0 100.0 5.0 94.0 49.1 42.2 44.9 65_4 36.4 27.4 29.0 28.6 12.7 14.8 15_9 45.1 48.5 39.1 9.5 100 109 100 99 100 100 98 98 98 98 103 102 103 103 108 93 96 83 OVER $30,000 8165 324 7778 4105 3430 3673 5577 3125 2290 2452 2201 980 1140 1221 3095 4664 3536 1128 40.8 35.4 41.1 41.5 40.6 40.7 41.8 42.2 41.0 41.3 39.5 39.2 39.7 39.7 36.9 44.6 43.3 49.2 100.0 4.0 95.3 50.3 42.0 45_0 68.3 38.3 28.0 30.0 27.0 12.0 14.0 15.0 37.9 57.1 43.3 13.8 100 87 101 102 99 100 103 104 101 101 97 96 97 97 90 109 106 121 NIELSEN COUNTY SIZE A (25 TOP METROS) 7064 342 6668 3452 3007 3216 4543 2472 1933 2071 2125 980 1074 1145 3022 3621 2757 864 35.3 37.3 35.2 34.9 35.6 35.7 34.1 33.4 34.6 34.9 38.1 39.2 37.4 37.2 36.0 34.6 33.7 37.7 100.0 4.8 94.4 48.9 42.6 45.5 64.3 35.0 27.4 29.3 30.1 13.9 15.2 16.2 42_8 51.3 39.0 12.2 100 106 100 99 101 101 97 95 98 99 108 111 106 106 102 98 96 107 UtEsoMOz lp S
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 070 (continued) DEMOGRAPHICS BANNER VIII FILTER CIGARETTES <-------------------------------------------------------------------------------------------- ----------------------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <-------------------- > <-------------------- > SMOK ERS NON- FILTER TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ 120 TOTAL KINGS 100'S 100/ FULL LOW 120 FLAV. TAR FLAV. ULTRA LOW LOW B (OTHER 150M+) 6256 262 5936 3037 2724 2899 4243 2299 1830 1944 1693 738 894 955 2582 3342 2632 710 31.2 28.6 31.4 30.7 32.2 32.2 31.8 31_1 32.8 32.7 30.4 29.5 31.1 31.0 30.8 31.9 32.2 31.0 100.0 4.2 94.9 48.5 43.5 46.3 67.8 36.7 29.3 31.1 27.1 11.8 14.3 15.3 41.3 53.4 42.1 11.3 100 92 100 98 103 103 102 99 105 105 97 95 100 99 98 102 103 99 C (40M-150M) 3473 163 3271 1777 1412 1494 2349 1361 936 988 922 416 476 506 1470 1791 1426 365 17.3 17.8 17.3 17.9 16.7 16.6 17.6 18.4 16.8 16.6 16.5 16.6 16.6 16.4 17.5 17.1 17.4 15.9 100.0 4.7 94.2 51.2 40.7 43.0 67.6 39.2 27.0 28.4 26.5 12.0 13.7 14.6 42.3 51.6 41.1 10.5 100 103 100 103 96 96 102 106 97 96 95 96 96 95 101 99 101 92 D (ALL OTHERS) 3235 149 3044 1637 1314 1407 2207 1271 886 936 837 366 428 471 1322 1712 1359 353 16.2 16.3 16_1 16.5 15.5 15.6 16.5 17.2 15.9 15.8 15.0 14.6 14.9 15.3 15.7 16.4 16.6 15.4 100.0 00 4.6 101 94.1 100 50.6 102 40.6 96 43_5 97 68.2 02 39.3 27.4 28.9 25.9 11.3 13.2 14.6 40.9 52.9 42.0 10.9 1 1 106 98 98 93 91 92 95 97 101 103 95 CONSUMPTION (CIGARETTES PER DAY) LIGHT (<20/DAY) 7043 249 6740 3456 3070 3284 4406 2393 1876 2013 2334 1063 1194 1271 3024 3689 2918 771 35.2 27.2 35.6 34.9 36.3 36.4 33.0 32.3 33.6 33.9 41.9 42.5 41.6 41.3 36.0 35.2 35.7 33.6 100.0 3.5 95_7 49.1 43.6 46.6 62.6 34.0 26.6 28.6 33.1 15.1 17.0 18.0 42.9 52.4 41.4 10.9 100 77 101 99 103 104 94 92 96 96 119 121 118 117 102 100 102 96 MEDIUM (20) 3786 170 3602 1920 1574 1682 2570 1436 1064 1134 1032 484 510 548 1589 2000 1578 422 18.9 18.6 19.0 19.4 18.6 18.7 19.3 19.4 19.1 19.1 18.5 19.4 17.8 17.8 18.9 19.1 19.3 18_4 100.0 4.5 95.2 50.7 41.6 44.4 67.9 37.9 28.1 30.0 27.3 12.8 13.5 14.5 42.0 52.8 41.7 11.1 100 98 101 103 98 99 102 103 101 101 98 102 94 94 100 101 102 97 HEAVY (21+) 8890 484 8361 4419 3714 3942 6207 3486 2579 2721 2154 933 1135 1221 3677 4667 3598 1069 44.4 52.8 44.2 44.6 43.9 43.7 46.5 47.1 46.2 45.8 38.6 37.3 39.5 39.7 43.8 44.6 44.0 46.6 100.0 5.4 94.0 49.7 41.8 44.3 69.8 39.2 29.0 30.6 24.2 10.5 12.8 13.7 41.4 52.5 40.5 12.0 100 119 100 101 99 99 105 106 104 103 87 84 89 89 99 100 99 105 HEAVY (21-30) 6324 296 5998 3147 2661 2851 4414 2466 1831 1948 1584 681 830 903 2643 3344 2584 760 31.6 32.3 31.7 31.8 31.5 31.6 33.1 33.3 32.8 32.8 28.4 27.2 28.9 29.3 31.5 32.0 31.6 33.2 100.0 4.7 94.8 49.8 42.1 45_1 69.8 39.0 29.0 30.8 25.0 10.8 13.1 14.3 41.8 52.9 40.9 12.0 100 102 100 101 100 100 105 105 104 104 90 86 92 93 100 101 100 105 VERY HEAVY (31+) 2566 188 2363 1272 1053 1091 1793 1020 748 773 570 252 305 318 1034 1323 1014 309 12.8 20.5 12.5 12.8 12.5 12.1 13.4 13.8 13.4 13.0 10.2 10.1 10.6 10.3 12.3 12.6 12.4 13.5 100.0 7.3 92_1 49.6 41.0 42.5 69.9 39.8 29.2 30.1 22.2 9.8 11.9 12.4 40.3 51.6 39.5 12.0 100 160 97 100 97 94 105 108 105 102 80 79 83 81 96 99 97 105 eLtES000Z ,
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER VIII FILTER CIGARETTES < ----------------------------------------------------------------- ------------> NON-MENTHOL MENTHOL TOTAL TOTAL <-------------------- > <--------------------> <-------------------- > SMOK NON- 100/ 100/ 100/ FULL LOW FLAV. ULTRA ERS FILTER TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 TOTAL KINGS 100'S 120 FLAV. TAR LOW LOW MEDIAN AGE (YRS.) 37.88 53.81 36.98 34.18 40.22 40.61 37.78 34.79 41.56 42.04 35.14 32.75 37.48 38.08 35.55 38.08 36.37 42.84 AVERAGE NO. CGTS./DAY 22.53 25_77 22.38 22.59 22.22 22.14 23.08 23,26 22.97 22.86 20.70 20.63 20.75 20.77 22.30 22.46 22.28 23.09 tLtC90b1b0Z,
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EM 0 aim" 111419 ,1 a. 2049053475
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TABLE OF CONTENTS 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. 04 Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. 07 DEMOGRAPHICS gz*cgab>~Qe \
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL 20028 37.88 22.53 100.0 ALPINE 2 47.50 44.28 0.0 TOTAL BARCLAY 86 42.83 22.76 0.4 BARCLAY KINGS REGULAR 32 43.50 22.05 IN THE SOFT PACK 0.2 BARCLAY KINGS REGULAR 21 38.25 23.00 IN THE BOX 0.1 BARCLAY 100'S REGULAR 33 44.25 23.29 0.2 BARCLAY KINGS 53 42.25 22.42 0.3 BARCLAY KINGS REGULAR 53 42.25 22.42 0.3 BARCLAY 100'S 33 44.25 23.29 0.2 BARCLAY NON-MENTHOL 86 42.83 22.76 0.4 TOTAL BELAIR 114 49.00 24.98 0.6 BELAIR KINGS 47 44.75 22.86 0.2 BELAIR 100'S 67 53.25 26.44 0.3 TOTAL BENSON & HEDGES 899 41.02 20.18 4.5 BENSON & HEDGES KINGS 3 60.00 31.43 IN THE FLAT BOX 0.0 TABLE 01 `z*'O.C06~p
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY BENSON & HEDGES 100'S 185 48.13 21.93 REGULAR IN THE SOFT PACK 0_9 BENSON & HEDGES 100'S 35 40.25 17.88 REGULAR IN THE BOX 0.2 BENSON & HEDGES 100'S 166 35.00 18.61 MENTHOL IN THE SOFT PACK 0_8 BENSON & HEDGES 100'S 29 34.00 20_59 MENTHOL IIJ THE BOX 0.1 BENSON & HEDGES 100'S 107 46.00 21.12 LIGHTS REGULAR/SOFT 0.5 BENSON & HEDGES 100'S 17 43.00 19.09 LIGHTS REGULAR/BOX 0.1 BENSON & HEDGES 100'S 90 39.93 18.03 LIGHTS MENTHOL/SOFT 0.4 BENSON & HEDGES 100'S 14 31.50 23.06 LIGHTS MENTHOL/BOX 0.1 BENSON & HEDGES 148 42.00 20.91 (DELUXE) ULTRA LIGHTS REGULAR 0.7 BENSON & HEDGES 105 33.63 19.59 (DELUXE) ULTRA LIGHTS MENTHOL 0_5 BENSON & HEDGES 100'S 896 41_00 20.14 4.5 BENSON & HEDGES 415 42.29 20.16 100'S FULL FLAVOR 2.1 BENSON & HEDGES 220 47.28 21.28 OZ FULL FLAVpR 100'S REGULAR 1.1 2rJ.VF,906t
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY BENSON & HEDGES 195 34_88 18.91 FULL FLAVOR 100'S MENTHOL 1.0 BENSON & HEDGES 228 41.93 19.87 100'S LIGHTS 1.1 BENSON & HEDGES 253 38.14 20.36 100'S (DELUXE) ULTRA LIGHTS 1.3 BENSON & HEDGES 492 45.33 21.06 100'S NON-MENTHOL 2.5 BENSON & HEDGES 404 35.33 19.03 100'S MENTHOL 2_0 TOTAL BRIGHT 17 40.00 20.76 0.1 BRIGHT KINGS 1 34.00 20.00 0.0 BRIGHT 100'S 16 40.50 20.81 0.1 6LtrC5Q0t1Z
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL CAMBRIDGE 153 43.00 25.47 0.8 CAMBRIDGE FULL FLAVOR 7 49.00 21.63 KINGS 0.0 CAMBRIDGE FULL FLAVOR 8 44.50 25.36 100'S 0.0 CAMBRIDGE LIGHTS 39 39.25 26.89 KINGS REGULAR (RED) 0.2 CAMBRIDGE LIGHTS 8 44.50 21.79 KINGS MENTHOL (GREEN) 0.0 CAMBRIDGE LIGHTS 48 43.50 25.36 100'S REGULAR (RED) 0.2 CAMBRIDGE LIGHTS 24 34.00 23.81 100'S MENTHOL (GREEN) 0.1 CAMBRIDGE ULTRA LIGHTS 19 47.75 27.97 100'S (BLUE) 0.1 CAMBRIDGE KINGS 54 40.50 25.45 0.3 CAMBRIDGE 100'S 99 43.75 25.48 0.5 TOTAL CAMEL 856 40.27 24.64 4.3 CAMEL NON-FILTER 313 52.60 26.74 1.6 CAMEL FILTER KINGS 201 37.06 24.80 IN THE SOFT PACK 1.0 CAMEL FILTER KINGS 48 27.50 22.20 IN THE BOX 0.2 CAMEL FILTER 100'S 13 34.00 20.66 013K9000Z 0.1
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• NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY CAMEL LIGHTS KINGS 157 34.08 22.94 IN THE SOFT PACK 0.8 CAMEL LIGHTS KINGS 38 31.50 22.18 IN THE BOX 0.2 CAMEL LIGHTS 100'S 86 38.50 22.86 0.4 CAMEL FILTER 543 34.57 23.44 2.7 CAMEL LIGHTS 281 34.25 22.81 1.4 CAMEL LIGHTS KINGS 195 33.56 22.79 1.0 TOTAL CAPRI 43 32.75 17.74 0.2 CAPRI 100'S REGULAR 24 32.17 20.59 IN THE BOX 0.1 CAPRI 100'S MENTHOL 19 33.25 14.13 IN THE BOX 0.1 zqtiCsa6.~Oz
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL CARLTON 368 50.90 24.39 1.8 CARLTON KINGS REGULAR 79 52.00 27.73 IN THE SOFT PACK 0.4 CARLTON KINGS REGULAR 5 61.00 40.57 IN THE BOX 0.0 CARLTON KINGS MENTHOL 16 39.50 24.64 0.1 CARLTO(V 100'S REGULAR 92 53.70 23.33 IN THE SOFT PACK 0.5 CARLTDN 100'S REGULAR 54 49.90 21.06 IN THE' BOX 0.3 CARLTON 100'S MENTHOL 48 45.50 23.72 IN THE SOFT PACK 0.2 CARLTON 100'S MENTHOL 10 46.50 24.57 IN THE BOX 0.0 CARLTON SLIMS 100'S 11 53.00 29.09 REGULAR IN THE BOX 0.1 CARLTON SLIMS 100'S 2 43.50 11.43 MENTHOL IN THE BOX 0.0 CARLTON 120'S REGULAR 33 56.00 22.86 0.2 CARLTON 120'S MENTHOL 18 50.00 23.72 0.1 CARLTON KINGS 100 49.50 27.88 0.5 CARLTON KINGS REGULAR 84 52.50 28.50 0.4 CARLTON 100'S 217 50 60 23 09 ZgVC906VOZ 1.1 . . • • •
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s S • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY CARLTON 100'S 157 52.33 22.95 NON-MENTHOL 0.8 CARLTON 100'S 60 46.00 23.45 MENTHOL 0.3 CARLTON 100'S REGULAR 146 52_17 22.48 *(EXCLUDING "SLIMS_°_) 0.7 CARLTON 100'S MENTHOL 58 46.00 23.87 *(EXCLUDING "SLIMS")_ 0.3 CARLTON SLIMS 100'S 13 52.75 26.37 0.1 CARLTON SLIMS 11 53.00 29.09 100'S REGULAR 0.1 CARLTON SLIMS 2 43.50 11.43 1001S MENTHOL 0.0 CARLTON 120'S 51 55.00 23.16 0.3 CARLTON NON-MENTHOL 274 52.93 24.63 1.4 CARLTON MENTHOL 94 44.50 23.71 0.5 TOTAL CENTURY 167 44.92 28.38 0.8 CENTURY KINGS REGULAR 24 44.50 27.74 0.1 CENTURY 100'S REGULAR 48 45.50 27.29 0.2 CENTURY KINGS LIGHTS 16 40.50 29.64 REGULAR 0.1 EgtCrmQ6t0Z
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY CENTURY 100'S LIGHTS 68 45.17 29.13 REGULAR 0.3 CENTURY 100'S LIGHTS 11 40.00 28.05 MENTHOL 0.1 CENTURY FULL FLAVOR 72 45.50 27.44 0.4 CENTURY LIGHTS 95 44.63 29.09 0.5 CENTURY KINGS 40 42.50 28.50 0.2 CENTURY 100'S 127 45.20 28.34 0.6 TOTAL CHESTERFIELD 67 59.80 25.85 0.3 CHESTERFIELD 55 60.38 26.79 NON-FILTER 0.3 CHESTERFIELD 12 50.50 21.67 FILTER KINGS 0.1 CHESTERFIELD FILTER 12 50.50 21.67 0.1 VWCoOQZ
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S • • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL DORAL 380 39.67 25.93 1.9 DORAL KINGS 34 43.00 27.14 FULL FLAVOR REGULAR 0.2 DORAL t00'S 34 35.17 26.58 FULL FLAVOR REGULAR 0.2 DORAL LIGHTS 63 40.13 26.21 KINGS REGULAR 0.3 DORAL LIGHTS 49 39.00 25.00 KINGS MENTHOL 0.2 DORAL LIGHTS 84 41.50 26.83 1OO'S REGULAR 0.4 DORAL LIGHTS 83 38.25 25.37 100'S MENTHOL 0.4 DORAL ULTRA LIGHTS 33 41.63 24.07 100'S REGULAR 0.2 DORAL KINGS 146 40.30 26.03 0.7 DORAL 1O0'S 234 39.28 25.88 1.2 DORAL NON-MENTHOL 248 40.00 26.31 1.2 DORAL MENTHOL 132 38,50 25.23 0.7 TOTAL EVE 99 44.92 21.27 0.5 EVE SLIM LIGHTS 17 52.00 20.35 100'S REGULAR 0.1 EVE SLIM LIGHTS 7 41.00 21.90 100'S MENTHOL 0.0 QM906tOZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q_6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY EVE LIGHTS 120'S 49 45.33 22.20 REGULAR 0_2 EVE LIGHTS 120'S 26 43.50 19_88 MENTHOL 0.1 EVE 100'S 24 45.50 20_75 0_1 EVE 120'S 75 44.80 21.43 0.4 EVE NON-MENTHOL 66 46.50 21.72 0.3 EVE MENTHOL 33 43.00 20.29 0.2 FALCON LIGHTS 6 40.50 21.43 0.0 FALCON LIGHTS KINGS 1 40.00 20.00 REGULAR 0.0 FALCON LIGHTS MENTHOL 2 41.50 20.00 KINGS 0.0 FALCON LIGHTS 100'S 2 25.50 24.28 REGULAR 0.0 FALCON LIGHTS MENTHOL 1 45.00 20.00 100'S 0.0 FALCON LIGHTS KINGS 3 41.00 20.00 0.0 FALCON LIGHTS 100'S 3 31.00 22.86 0.0 g8tz%0bt0z • • •
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• S S NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q_6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL KENT 528 48.88 23.69 2.6 KENT KINGS 120 49.10 27.04 IN THE SOFT PACK 0.6 KENT KINGS IN THE BOX 12 45.50 27.62 0.1 KENT GOLDEN LIGHTS 69 47.63 22.35 KINGS REGULAR IN THE SOFT PACK 0.3 KENT GOLDEN LIGHTS 3 31.25 14.29 KINGS REGULAR IN THE BOX 0.0 KENT GOLDEN LIGHTS 5 61.00 16.57 KINGS MENTHOL IN THE SOFT PACK 0.0 KENT FLAVOR LOW 126 50.17 23_57 100'S REGULAR 0.6 KENT FLAVOR LOW 4 46.50 18_57 100'S MENTHOL 0.0 KENT GOLDEN LIGHTS 64 49.17 21.72 100'S REGULAR IN THE SOFT PACK 0.3 KENT GOLDEN LIGHTS 9 40.00 22.54 100'S REGULAR IN THE BOX O.0 KENT GOLDEN LIGHTS 11 44.00 23.98 100'S MENTHOL 0.1 KENT III KINGS 43 47.88 21.69 0.2 KENT III 100'S 59 52.00 23.65 IN THE SOFT PACK 0.3 L8'VCSLi6tQZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q_6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY KENT III 100'S 3 49.00 12.38 IN THE BOX 0.0 KENT PARENT 262 49.39 25.27 1.3 KENT PARENT 100'S 130 50.17 23.41 I 0.6 KENT KINGS 252 48.12 24.51 1.3 KENT FLAVOR LOW 132 48.90 27.09 KINGS 0.7 KENT GOLDEN LIGHTS 161 47.57 21.89 0.8 KENT GOLDEN LIGHTS 77 47.25 21.65 KINGS 0.4 KENT GOLDEN LIGHTS 72 47.00 22.01 KINGS REGULAR 0.4 KENT GOLDEN LIGHTS 5 61.00 16.57 KINGS MENTHOL 0.0 KENT GOLDEN LIGHTS 84 47.83 22.11 100'S 0_4 KENT GOLDEN LIGHTS 73 48.00 21.83 100'S REGULAR 0.4 KENT 1O0'S 276 49.63 22.94 1.4 KENT 100'S NON-MENTHOL 261 49.71 22.97 1.3 KENT 1O0'S MENTHOL 15 46.00 22.53 0.1 s 8v£go6v0z 0
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY KENT III 105 50.25 22.51 0.5 KENT III 100'S 62 51.83 23.09 0.3 KENT NON-MENTHOL 508 48.88 23.80 2.5 KENT MENTHOL 20 46.50 21.04 0.1 b'&'tC906t0Z
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? (~Eltrr • BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL KOOL 991 34.82 21.48 4.9 KOOL NON-FILTER 18 47_50 22.22 0.1 KOOL FILTER KINGS 420 34.82 21.88 IN THE SOFT PACK 2.1 KOOL FILTER KINGS 83 32.38 21.88 IN THE BOX 0.4 KOOL 100'S 150 36.50 21.51 0.7 KOOL MILDS KINGS 131 32.27 20.81 IN THE SOFT PACK 0.7 KOOL MILDS KINGS 31 31.88 21.84 IN THE BOX 0.2 KOOL (SUPER) 29 34.75 19.53 LIGHTS KINGS 0. 1 KOOL MILDS 100'S 43 36.00 17.67 0.2 KOOL (SUPER) 38 38.50 19.70 LIGHTS 100'S 0.2 KOOL ULTRA KINGS 22 37.50 20.52 0.1 KOOL ULTRA 100'S 26 41.00 28.02 0.1 KOOL FILTER 973 34.69 21.47 4.9 KOOL KINGS 716 33.97 21.55 3.6 KOOL FILTER KINGS 503 34.36 21.88 2.5 • TABLE 01
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY KOOL 100'S 257 37.82 21.26 1.3 KOOL MILDS 205 32.40 20.31 1.0 KOOL LIGHTS 67 36.43 19.63 0.3 KOOL ULTRA 48 39.90 24.58 0.2 16teco6koz
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL LARK 50 47.83 25.54 0.2 LARK KINGS 17 50.25 28.74 0.1 LARK 100'S 13 50.00 23.08 0.1 LARK LIGHTS KINGS 7 43.00 21.63 0.0 LARK LIGHTS 100'S 13 46.25 25.93 0.1 LARK FULL FLAVOR 30 50.17 26.28 0.1 LARK LIGHTS 20 46.00 24.43 0.1 LARK KINGS 24 48.50 26.67 0.1 LARK 100'S 26 47.50 24.50 0.1 TOTAL L&M 90 54.00 25.40 0.4 L&M KINGS 51 54.88 24_37 IN THE SOFT PACK 0.3 L&M KINGS IN THE BOX 4 45_50 i 33_57 0.0 L&M 100'S REGULAR 25 49.00 25.03 0.1 L&M FLAVOR LIGHTS 2 67.50 34.28 KINGS 0.0 Z6tEG06~OZ L&M FLAVOR LIGHTS ' 7 66.00 24.90 100 S 0.0
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• S • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY L&M 100'S MENTHOL 1 67.00 40.00 LIGHTS 0.0 L&M FULL FLAVOR 80 51.50 25.04 0.4 L&M LIGHTS 10 67.00 28.29 0.0 L&M KINGS 57 55.13 25.36 0.3 L&M KINGS REGULAR 55 54.88 25.04 0.3 L&M 100'S 33 50.25 25.45 0.2 L&M NON-MENTHOL 89 53.75 25.23 0.4 TOTAL LUCKY STRIKE 190 51.33 25.25 0.9 LUCKY STRIKE 112 50.50 24.34 NON-FILTER 0.6 LUCKY STRIKE 12 50.50 27.38 FILTER 100'S 0.1 LUCKY STRIKE FILTER 25 55.25 26.43 KINGS IN THE SOFT PACK 0.1 LUCKY STRIKE FILTER 5 47.00 24.57 KINGS IN THE BOX 0.0 LUCKY STRIKE 10 40.50 32.00 LIGHTS KINGS 0.0 LUCKY STRIKE TENS 1 63.00 28.57 0.0 E6tC9464S7Z
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES. THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY LUCKY STRIKE 1 28.00 20.00 MENTHOL KINGS 0.0 LUCKY STRIKE 17 51.00 23.86 LIGHTS 100'S 0.1 LUCKY STRIKE 2 22.50 25.71 MENTHOL 100'S 0.0 LUCKY STRIKE 5 54.00 26.86 LUCKY 100'S 0.0 LUCKY STRIKE FILTER 78 52.50 26.57 0.4 LUCKY STRIKE 31 54.75 25.90 FILTER KINGS 0.2 LUCKY STRIKE KINGS 42 53.00 27.46 0.2 LUCKY STRIKE 100'S 36 51.50 25.55 0.2 LUCKY STRIKE MENTHOL 3 28.00 23.81 0.0 TOTAL MAGNA 4 31.50 30.00 0.0 MAGNA KINGS IN THE 4 31.50 30.00 BOX 0.0 MAGNA FULL FLAVOR 4 31.50 30.00 0.0 TOTAL MALIBU 28 38.50 22.25 0.1 MALIBU 100'S REGULAR 11 38.00 22.34 vbVeGobtoz 0.1 0
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY MALIBU LIGHTS 100'S 14 33.50 22.04 0.1 MALIBU 100'S MENTHOL 3 39.00 22.86 0.0 MALIBU NON-MENTHOL 25 38.00 22.17 0.1 9WSQ6toZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL MARLBORO 4795 28.77 21.57 23.9 MARLBORO RED KINGS 1058 29.19 22.36 IN THE SOFT PACK 5.3 MARLBORO RED KINGS 1037 28.60 21.97 IN THE BOX 5.2 MARLBORO RED 29 30.00 24.94 KINGS 25'S 0.1 MARLBORO MENTHOL 59 27.86 19.08 KINGS IN THE SOFT PACK (GREEN) 0.3 MARLBORO MENTHOL 7 30.00 19.18 KINGS IN THE BOX (GREEN) 0.0 MARLBORO 100'S 407 31.38 23.79 IN THE SOFT PACK 2.0 MARLBORO 10O'S 254 28.38 20.19 IN THE BOX 1.3 MARLBORO LIGHTS KINGS 746 28.85 20.75 IN THE SOFT PACK 3.7 MARLBORO LIGHTS KINGS 509 25.63 20.33 IN THE BOX 2.5 MARLBORO LIGHTS 16 28.50 24.29 KINGS 25'S 0.1 MARLBORO LIGHTS 100'S 436 31.59 21.15 IN THE SOFT PACK 2.2 MARLBORO LIGHTS 100'S 237 28.42 20.16 IN THE BOX 1.2 MARLBORO FULL FLAVOR 2851 29.19 22.18 R b~~~~bvoz 14.2 0
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY MARLBORO FULL FLAVOR 2785 29.26 22.25 REGULAR 13.9 MARLBORO MENTHOL 66 27.93 19.09 0.3 MARLBORO LIGHTS 1944 28.24 20.69 9.7 MARLBORO KINGS 3461 28.25 21.56 17.3 MARLBORO KINGS IN 2095 28.91 22.16 THE RED PACK 10.5 MARLBORO LIGHTS KINGS 1255 2,7.47 20.58 6.3 MARLBORO 25'S 45 29.33 24.71 0.2 MARLBORO 100'S 1334 30.38 21.60 6.7 MARLBORO 100'S REGULAR 661 30.38 22.40 3.3 MARLBORO LIGHTS 100'S 673 30.39 20.80 3.4 TOTAL MAX 24 44.50 19.13 0.1 MAX 120'S REGULAR 17 47.00 20.67 0.1 MAX 120'S MENTHOL 7 41.00 14.76 0.0 LOESOWZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL MERIT 870 36.19 23.07 4.3 MERIT KINGS REGULAR 227 36.36 22.56 IN THE SOFT PACK 1.1 MERIT KINGS REGULAR 73 30.00 19.84 IN THE BOX 0.4 MERIT KINGS MENTHOL 32 34_50 23.12 0.2 MERIT 100'S REGULAR 201 39.57 23.28 1.0 MERIT 100'S MENTHOL 52 32.83 23.41 0.3 MERIT ULTRA LIGHTS 122 36.83 26.65 KINGS REGULAR 0.6 MERIT ULTRA LIGHTS 22 35.50 26.39 KINGS MENTHOL 0.1 MERIT ULTRA LIGHTS 111 38.38 22.41 100'S REGULAR 0.6 MERIT ULTRA LIGHTS 30 38.17 18.00 100'S MENTHOL 0.1 MERIT PARENT 585 35.52 22.58 2.9 MERIT PARENT KINGS 332 34.50 22.02 1.7 MERIT PARENT 100'S 253 37.13 23.31 1.3 MERIT PARENT 501 36.19 22.46 NON-MENTHOL 2.5 8btcg46tpz MERIT PARENT MENTHOL 84 33.25 23.30 0.4 0
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY MERIT KINGS 476 35.33 23.41 2.4 MERIT KINGS REGULAR 300 34.50 21.90 1.5 MERIT 100'S 394 37.79 22.65 2.0 MERIT ULTRA LIGHTS 285 37.38 24.06 1.4 MERIT ULTRA LIGHTS 144 36.72 26.62 KINGS 0.7 MERIT ULTRA LIGHTS 141 38.29 21.47 100'S 0.7 MERIT ULTRA LIGHTS 233 37.31 24.63 NON-MENTHOL 1.2 MERIT ULTRA LIGHTS 52 37.75 21.46 MENTHOL 0.3 MERIT NON-MENTHOL 734 36.75 23.15 3_7 MERIT MENTHOL 136 34.5Q 22.60 0.7 TOTAL MORE 286 49.06 21.29 1.4 MORE 120'S REGULAR 116 51.70 21.42 0.6 MORE 120'S MENTHOL 95 46.67 21.77 0.5 MORE LIGHTS 100'S 45 50.25 20.00 REGULAR 0.2 66teal'QL7i/ofr
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY MORE LIGHTS 100'S 30 45.50 21.22 MENTHOL 0.1 MORE 100'S 75 48.00 20.48 0.4 MORE 120'S 211 49.58 21.58 1.1 MORE NON-MENTHOL 161 51.38 21.01 0.8 MORE MENTHOL 125 46.58 21.65 0.6 TOTAL MULTIFILTER 3 47.00 33.33 0.0 MULTIFILTER REGULAR 3 47.00 33.33 0.0 0QgegobvpZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL NEWPORT 824 26.14 16.65 4.1 NEWPORT KINGS 298 26.41 15.93 IN THE SOFT PACK 1_5 NEWPORT KINGS 206 24.74 16.96 IN THE BOX 1.0 NEWPORT KINGS 25'S 6 23.50 25.24 0.0 NEWPORT 100'S 104 27.10 16.24 IN,THE SOFT PACK 0.5 NEWPORT 100'S 68 27.00 15.04 IN THE BOX 0.3 NEWPORT 100'S 25'S 3 38.00 14.28 0.0 NEWPORT LIGHTS KINGS 52 28.25 18.91 IN THE SOFT PACK 0.3 NEWPORT LIGHTS KINGS 43 27.75 19.20 IN THE BOX 0.2 NEWPORT LIGHTS 100'S 30 26.00 18.48 IN THE SOFT PACK 0.1 NEWPORT LIGHTS 100'S 9 24.00 13.01 IN THE BOX 0.0 NEWPORT SLIM 5 27.00 17.14 LIGHTS 100'S 0.0 NEWPORT FULL FLAVOR 685 25.79 16.28 MENTHOL 3.4 NEWPORT FULL FLAVOR 504 25.53 16.36 KINGS 2.5 NEWPORT KINGS MENTHOL 605 25.95 16.86 3.0 S TABLE 01 T09C9QbtOZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY NEWPORT FULL FLAVOR 172 27.06 15.75 100'S 0.9 NEWPORT 100'S 219 26.91 16.03 1.1 NEWPORT LIGHTS 139 27.57 18.46 0.7 NEWPORT LIGHTS KINGS 95 28.08 19.05 0.5 NEWPORT LIGHTS 100'S 39 25.75 17.22 0.2 NEWPORT MENTHOL 824 26.14 16.65 4.1 TOTAL NOW 218 46.00 22.93 1.1 NOW KINGS REGULAR 40 50.50 26.01 IN THE SOFT PACK 0.2 NOW KINGS REGULAR 1 38.00 14.29 IN THE BOX 0.0 NOW KINGS MENTHOL 11 43.00 22.08 IN THE SOFT PACK 0.1 NOW 100'S REGULAR 99 50.00 23.36 IN THE SOFT PACK 0.5 NOW 100'S REGULAR 3 31.00 11.43 IN THE BOX 0.0 NOW 100'S MENTHOL 63 43.33 21.09 IN THE SOFT PACK 0.3 NOW 100'S MENTHOL 1 31.00 28.57 IN THE BOX 0 0 'rr "r6tOZ 70r . • TABLE 01 (continued) •
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S S S NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY NOW KINGS 52 46.50 24.93 0.3 NOW KINGS REGULAR 41 50.00 25.71 0.2 NOW KINGS MENTHOL 11 43.00 22.08 0.1 NOW 100'S 166 45.25 22.31 0.8 NOW 100'S REGULAR 102 49.50 23.01 0.5 NOW 100'S MENTHOL 64 43.17 21.21 0.3 NOW NON-MENTHOL 143 49.63 23_78 0.7 NOW MENTHOL 75 43.13 21.33 0.4 TOTAL OLD GOLD 76 39.25 24.92 0.4 OLD GOLD FILTER KINGS 42 40.00 26.73 0.2 OLD GOLD 1O0'S 17 45.00 20.50 0.1 OLD GOLD LIGHTS KINGS 14 34.50 25.10 0.1 OLD GOLD LIGHTS 100'S 3 33.00 23.81 0.0 £OGE90b~OZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL PALL MALL 575 53.29 25.59 2.9 PALL MALL NON-FILTER 384 53.58 25.54 1.9 PALL MALL RED KINGS 3 62.00 20.95 25'S 0.0 PALL MALL FILTER KINGS 79 52.60 26.24 0.4 PALL MALL 100'S 80 53.50 25.43 REGULAR 0.4 PALL MALL 100'S 9 53.00 20.36 MENTHOL 0.0 PALL MALL 1 42_00 57.14 EXTRA MILDS KINGS 0.0 PALL MALL 17 54.00 25.88 LIGHTS 100'S REGULAR 0.1 PALL MALL 2 48.50 25.71 LIGHTS 100'S MENTHOL 0.0 PALL MALL NON-FILTER 387 53.63 25.51 1.9 PALL MALL FILTER 188 52.88 25.76 0.9 PALL MALL KINGS 80 52.50 26.64 0.4 PALL MALL 100'S 108 53.50 25.13 0.5 TOTAL PARLIAMENT 175 39.88 21.07 0.9 t0geg06trOZ PARLIAMENT 30 42.50 20.76 LIGHTS KINGS 0.1 IN THE SOFT PACK 0 TABLE 01 •
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• S • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY PARLIAMENT 68 29.50 22.22 LIGHTS KINGS IN THE BOX 0.3 PARLIAMENT 77 44.25 20.17 LIGHTS 100'S 0.4 PARLIAMENT KINGS 98 37.83 21_77 0.5 TOTAL PHILIP MORRIS 20 60.50 21.20 0.1 PHILIP MORRIS 8 58.50 23.26 REGULAR 0.0 PHILIP MORRIS 9 65.00 18.73 COMMANDER 0.0 PHILIP MORRIS 2 40.50 21_43 INTERNATIONAL 100'S REGULAR 0.0 PHILIP MORRIS 1 33.00 28_57 INTERNATIONAL 100'S MENTHOL 0.0 PHILIP MORRIS 20 60.50 21.20 0.1 TOTAL PLAYERS 29 34.00 17.34 0.1 PLAYERS KINGS REGULAR 11 33.00 16_36 0.1 PLAYERS KINGS MENTHOL 6 31.50 18.09 0.0 PLAYERS 100'S REGULAR 9 35.75 18.41 0.0 9QGE9natitQZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX Rav.C906toz PLAYERS 100'S MENTHOL PLAYERS KINGS PLAYERS 100'S PLAYERS NON-MENTHOL PLAYERS MENTHOL TOTAL PLAYERS LIGHTS 25'S PLAYERS LIGHTS 25'S KINGS REGULAR PLAYERS LIGHTS 25'S KINGS MENTHOL PLAYERS LIGHTS 25'S 100'S REGULAR PLAYERS LIGHTS 25'S 100'S MENTHOL PLAYERS LIGHTS 25'S KINGS PLAYERS LIGHTS 25'S 100'S PLAYERS LIGHTS 25'S NON-MENTHOL PLAYERS LIGHTS 25'S MENTHOL AVERAGE NUMBER TOTAL MEDIAN SMOKED SMOKERS AGE PER DAY 3 52.00 16.19 0.0 17 32.00 16.97 0.1 12 36.50 17.86 0.1 20 34.50 17.28 0.1 9 33.00 11.46 0.0 54 47.00 27.11 0.3 13 48.00 23.52 0.1 7 35.00 22.04 0.0 24 44.50 30.26 0.1 10 49.50 28.57 0.0 20 42.50 23.00 0.1 34 47.50 29.77 0.2 37 47.00 27.75 0.2 17 47.00 25.71 0.1 0 0
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S • v NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL RALEIGH 175 48.67 28.17 0.9 RALEIGH NON-FILTER 14 61.50 29.79 0.1 RALEIGH FILTER KINGS 69 47.75 31.30 0.3 RALEIGH 100'S 46 47.17 26.54 0.2 RALEIGH LIGHTS KINGS 21 50.00 28.03 0.1 RALEIGH LIGHTS 100'S 25 49.00 21.94 0.1 RALEIGH FILTER 161 48.00 28.03 0.8 LQM:C10QZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL RICHLAND 82 41.50 27.83 0.4 RICHLAND KINGS REGULAR 35 42.75 27.51 0.2 RICHLAND KINGS MENTHOL 15 32.00 26.67 0.1 RICHLAND 100'S 15 39.75 24.49 0.1 RICHLAND LIGHTS KINGS 5 50.00 24.57 0.0 RICHLANO LIGHTS 100'S 12 49.50 35.46 0. 1 RICHLAND 100'S 27 42.00 29.55 0.1 TOTAL RITZ 26 42.50 17.71 0.1 RITZ 100'S REGULAR 15 48.00 16.98 0.1 RITZ 100'S MENTHOL 11 30.00 18.70 0.1 TOTAL SALEM 1761 39.65 21.78 8.8 SALEM KINGS 331 40.80 22.29 IN THE SOFT PACK 1.7 SALEM KINGS 4 29.50 19.28 IN THE BOX 0.0 SALEM 100'S 328 46.93 22.01 1.6 er .Q6toz SALEM LIGHTS KINGS 374 34.32 21.46 1.9 a
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• • • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY SALEM LIGHTS 100'S 446 39.63 21.93 2.2 SALEM SLIM 105 32.92 19.76 LIGHTS 100'S 0.5 SALEM ULTRA KINGS 52 33.50 20.06 0.3 SALEM ULTRA 100'S 121 43.75 22.81 0_6 SALEM FULL FLAVOR 663 43.65 22.14 3.3 SALEM FULL FLAVOR 335 40.80 22.25 KINGS 1_7 SALEM LIGHTS 925 36.02 21.49 4.6 SALEM ULTRA 173 40.31 22.00 0.9 SALEM KINGS 761 36.63 21.71 3.8 SALEM 100'S 1000 41.68 21.84 5.0 TOTAL SARATOGA 120'S 59 45.25 18.99 0.3 SARATOGA 120'S REGULAR 47 46.67 18.60 0.2 SARATOGA 120'S MENTHOL 12 31.50 20.48 0.1 TOTAL SATIN 28 43.50 19.59 0.1 6pSE906irOZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY SATIN REGULAR 14 42.50 22.04 0.1 SATIN MENTHOL 14 46.50 17.14 0.1 TOTAL SILVA THINS 12 43.50 20_24 0.1 SILVA THINS REGULAR 11 45.00 20.78 0.1 SILVA THINS MENTHOL 1 30.00 14.29 0.0 4't 5ES46t4Z 0 0 0
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S S • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL STORE BRAND/ 400 44.66 26_86 GENERIC 2.0 STORE BRAND/GENERIC 55 44.75 29.26 KINGS FULL FLAVOR REGULAR 0.3 STORE BRAND/GENERIC 16 40.00 21.25 KINGS FULL FLAVOR MENTHOL 0.1 STORE BRAND/GENERIC 39 44.00 26.77 100'S FULL FLAVOR REGULAR 0.2 STORE BRAND/GENERIC 20 45.17 22.56 100'S FULL FLAVOR MENTHOL 0.1 STORE BRAND/GENERIC 49 44.25 28.04 KINGS LIGHTS REGULAR 0.2 STORE BRAND/GENERIC 18 40.00 29.05 KINGS LIGHTS MENTHOL 0.1 STORE BRAND/GENERIC 65 44.33 26.42 100'S LIGHTS REGULAR 0.3 STORE BRAND/GENERIC 35 40.25 25.14 100'S LIGHTS MENTHOL 0.2 STORE BRAND/GENERIC 29 45.25 28.47 ULTRA LIGHTS KINGS REGULAR 0.1 STORE BRAND/GENERIC 7 59_75 15.51 ULTRA LIGHTS KINGS, MENTHOL 0.0 STORE BRAND/GENERIC 57 49.67 28.10 ULTRA LIGHTS 100'S REGULAR 0.3 119E90f7jT0Z
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX AVERAGE NUMBER TOTAL MEDIAN SMOKED SMOKERS AGE PER DAY ZTGCGof1tQz STORE BRAND/GENERIC 9 42.25 27.94 ULTRA LIGHTS 0.0 100'S MENTHOL STORE BRAND/GENERIC 1 50.00 20.00 *(UTL)* 100'S MENTHOL 0.0 STORE BRAND/GENERIC 130 44.70 26.50 FULL FLAVOR 0.6 STORE BRAND/GENERIC 167 42.75 26.90 LIGHTS 0.8 STORE BRAND/GENERIC 102 49.50 27.31 ULTRA LIGHTS 0.5 STORE BRAND/GENERIC 174 44.68 27.46 KINGS 0.9 STORE BRAND/GENERIC 226 44.63 26.40 100'S 1.1 STORE BRAND/GENERIC 294 45.00 27.79 NON-MENTHOL 1.5 STORE BRAND/GENERIC 106 42.50 24.30 MENTHOL 0.5 TOTAL TALL 120'S 7 49.00 19.59 0.0 TALL 120'S REGULAR 6 42.50 21.43 0.0 TALL 120'S MENTHOL 1 63.00 8.57 0.0 TOTAL TAREYTON 179 50.40 24.44 0.9 TAREYTON KINGS REGULAR 66 46.75 22.64 0.3 0
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S • • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TAREYTON 100'S 89 51.38 26.64 0.4 TAREYTON LIGHTS 100'S 14 56_50 21.84 0.1 TAREYTON LIGHTS KINGS 10 39.50 19.68 0.0 TOTAL TRIUMPH 18 56.50 29.36 0,1 TRIUMPH KINGS REGULAR 9 56.00 32.70 0.0 TRIUMPH KINGS MENTHOL 3 34.00 25.71 0.0 TRIUMPH 100'S REGULAR 4 64.00 28.57 0.0 TRIUMPH 100'S MENTHOL 2 28.50 21.43 0.0 CX9C90iJVdZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL TRUE 209 45.75 23.08 1.0 TRUE GOLD 100'S 2 42.50 17.14 IN THE SOFT PACK 0.0 TRUE 100'S REGULAR 55 49.00 23.22 0.3 TRUE 100'S MENTHOL 32 45.50 19.82 0.2 TRUE KINGS REGULAR 80 47.00 25.69 (TRUE BLUE) 0.4 TRUE KINGS MENTHOL 40 41.00 20.79 (TRUE GREEN) 0_2 TRUE KINGS 120 44.75 24.01 0.6 TRUE KINGS NON-MENTHOL 80 47.00 25.69 0.4 TRUE 100'S 89 47.33 21.86 0_4 TRUE 100'S NON-MENTHOL 57 49.00 23.01 0.3 TRUE NON-MENTHOL 137 47.40 24.55 0.7 TRUE MENTHOL 72 42.50 20.36 0.4 TOTAL VANTAGE 692 41.42 23.83 3.5 VANTAGE KINGS REGULAR 277 39.36 25.08 1.4 VANTAGE KINGS MENTHOL 38 34.50 65 21 *TSCSQbtQZ 0.2 . S TABLE 01 0
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY VANTAGE 100'S REGULAR 152 45.30 24.98 0.8 VANTAGE 100'S MENTHOL 13 41.00 24.39 0.1 VANTAGE ULTRA LIGHTS 92 38.50 21.32 KINGS REGULAR 0.5 VANTAGE ULTRA LIGHTS 1 50.00 28.57 KINGS MENTHOL 0.0 VANTAGE ULTRA LIGHTS 116 47.00 22.23 100'S REGULAR 0.6 VANTAGE ULTRA LIGHTS 3 40.00 10.48 100'S MENTHOL 0.0 VANTAGE PARENT 480 40.83 24.76 2.4 VANTAGE PARENT KINGS 315 39.00 24.66 1.6 VANTAGE PARENT 100'S 165 45.20 24.94 0.8 VANTAGE PARENT 429 41.59 25.05 NDN-MENTHOL 2.1 VANTAGE PARENT MENTHOL 51 36.75 22.35 0.3 VANTAGE ULTRA LIGHTS 212 42.93 21'.70 1.1 VANTAGE ULTRA 93 38.60 21.40 LIGHTS KINGS 0.5 VANTAGE ULTRA 119 46.75 21.93 LIGHTS 100'S 0.6 SISE90btOZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY VANTAGE ULTRA LIGHTS 208 42.93 21.83 NON-MENTHOL 1.0 VANTAGE ULTRA 4 40.50 15.00 LIGHTS MENTHOL 0.0 TOTAL VICEROY 145 46.38 25.27 0.7 VICEROY KINGS 76 45.50 25.23 0.4 VICEROY 100'S 41 49.33 25.86 0.2 VICEROY RICH LIGHTS 13 39.00 29.89 KINGS 0.1 VICEROY RICH LIGHTS 15 51.00 20.00 100'S 0.1 VICEROY RICH LIGHTS 28 45.50 24.59 0.1 qjgS9p6V0Z
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S • w NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL VIRGINIA SLIMS 850 32.81 18.94 4.2 VIRGINIA SLIMS REGULAR 177 36.92 19.62 0.9 VIRGINIA SLIMS MENTHOL 126 31.93 18.64 0.6 VIRGINIA SLIMS 138 32.50 17.76 LIGHTS REGULAR 0.7 VIRGINIA SLIMS 157 29.75 17.96 LIGFiTS MENTHOL 0.8 VIRGINIA SLIMS 86 38.50 20.61 LIGHTS 120'S REGULAR 0.4 VIRGINIA SLIMS 46 35.50 20.38 LIGHTS 120'S MENTHOL 0.2 VIRGINIA SLIMS 67 32.00 19.96 ULTRA LIGHTS 100'S REGULAR IN THE BOX 0.3 VIRGINIA SLIMS 53 31.33 18.14 ULTRA LIGHTS 100'S MENTHOL IN THE BOX 0.3 VIRGINIA SLIMS 303 33.81 19.21 FULL FLAVOR 1.5 VIRGINIA SLIMS LIGHTS 427 32.20 18.70 2.1 VIRGINIA SLIMS 120 31.50 19.15 ULTRA LIGHTS 0.6 VIRGINIA SLIMS 120'S 132 37.36 20.53 0.7 VIRGINIA SLIMS 401 35.46 19.20 NON-MENTHOL 2.0 0grgSC?birQZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY VIRGINIA SLIMS MENTHOL 329 31.18 18.56 1.6 TOTAL WINSTON 2049 41.71 24.36 10.2 WINSTON RED KINGS 717 41.21 24.33 IN THE SOFT PACK 3.6 WINSTON RED KINGS 61 36_00 20.76 IN THE BOX 0.3 WINSTON 100'S REGULAR 410 44_11 24.30 2.0 WINSTON LIGHTS KINGS 356 38.14 24.85 IN THE SOFT PACK 1.8 WINSTON LIGHTS KINGS 29 34.00 19.80 IN THE BOX 0.1 WINSTON LIGHTS 100'S 342 44.00 25.00 IN THE SOFT PACK 1_7 WINSTON LIGHTS 100'S 17 50.00 24.03 IN THE BOX 0.1 WINSTON ULTRA LIGHTS 47 39.75 23.23 KINGS 0.2 WINSTON ULTRA LIGHTS 70 43.70 25.22 100'S 0.3 WINSTON PARENT 1188 42.01 24.13 5.9 WINSTON KINGS IN THE 778 40.65 24.05 RED PACK 3.9 WINSTON 100'S 410 44.11 24.30 2.0 8T9EQp6V0Z 0 0 w
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a NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY WINSTON LIGHTS 744 40_77 24.70 3.7 WINSTON LIGHTS KINGS 385 37.73 24.47 1.9 WINSTON LIGHTS 100'S 359 44.09 24.95 1.8 WINSTON ULTRA 117 42.38 24.43 0.6 TOTAL OTHER 56 40.50 20.10 0.3 OTHER KINGS REGULAR 35 39.00 20.33 0.2 OTHER KINGS MENTHOL 5 52.00 13.14 0.0 OTHER 100'S REGULAR 11 38.00 25.46 0.1 OTHER 100'S MENTHOL 5 44.00 13.71 0.0 NO REGULAR BRAND/ 193 45.88 20.85 JUST STARTED SMOKING 1.0 ~ 6X SESiQ6tdz
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL B&W/GENERIC 1802 39.31 23.59 9.0 TOTAL LIGGETT/GENERIC 522 48.42 25.18 2.6 TOTAL PHILIP MDRRIS/ 7929 31.80 21.36 GENERIC 39.6 TOTAL R.J. REYNDLDS/ 6460 41.49 23.60 GENERIC 32.3 ozcccQ6tQz
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• S S NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL 20028 37.88 22.53 100.0 TOTAL AMERICAN 1359 51.75 24.92 6.8 TOTAL B&W 1642 38.74 23_05 8.2 TOTAL B&W/GENERIC 1802 39.31 23.59 9.0 TOTAL LIGGETT 306 50.70 24.21 1.5 TOTAL LIGGETT/GENERIC 522 48.42 25.18 2_6 TOTAL LORRILARD 1707 34.87 20.22 8.5 TOTAL PHILIP MORRIS 7909 31.77 21.37 39.5 TOTAL PHILIP MORRIS/ 7929 31.80 21_36 GENERIC 39.6 TOTAL R.J. REYNOLDS 6456 41.48 23_62 32.2 TOTAL R.J. REYNOLDS/ 6460 41.49 23.60 GENERIC 32.3 TOTAL STORE BRAND 400 44.66 26.86 2.0 TOTAL OTHER BRANDS 56 40.50 20.10 0.3 TOTAL KINGS 9903 34.18 22.59 49.4 TOTAL 100'S/120'S 9016 40.61 22.14 45.0 i~S'g06ir0z
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 (continued) Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL NON-MENTHOL 13342 37.78 23.08 66.6 TOTAL MENTHOL 5577 35.14 20.70 27.8 TOTAL FULL FLAVOR 8396 35.55 22.30 41.9 TOTAL FLAVOR LOW 8174 36.37 22.28 40.8 TOTAL ULTRA LOW 2292 42.84 23.09 11.4 TOTAL NON-FILTER 916 53.81 25.77 4.6 zzr.CsoJ"vaz 0
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S S w NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 Q.6 REGULAR BRAND TAR LEVEL/SIZE GROUPINGS. BANNER IX TOTAL SMOKER MEDIAN S AGE AVERAGE NUMBER SMOKED PER DAY TOTAL 20028 37.88 22.53 100.0 80/85MM FILTERS 3 TOTAL ULTRA-LOWS 784 41.38 24.26 3.9 4 FLAVOR LOWS 3903 33.83 22.47 19.5 5 TOTAL LOW-TARS 4687 35.11 22.77 23.4 6 TOTAL FULL-FLAVOR 5176 33.17 22.46 FILTERS 25.8 7 TOTAL 80/85 9903 34.18 22.59 FILTERS 49.4 12 TOTAL ULTRA-LOWS: 610 42.81 25.02 NON-MENTHOL 3.0 13 TOTAL ULTRA-LOWS: 174 39.38 21.59 MENTHOL 0.9 14 FLAVOR LOWS: 3029 33.72 22.75 NON-MENTHOL 15.1 15 FLAVOR LOWS: 874 34.19 21.50 MENTHOL 4.4 16 TOTAL LOW-TARS: 3639 35.18 23.13 NON-MENTHOL 18.2 17 TOTAL LOW-TARS: 1048 34.88 21.51 MENTHOL 5.2 18 FULL-FLAVOR 3729 34.29 23.42 FILTERS: 18.6 19 NON-MENTHOL FULL-FLAVOR 1447 31.11 20.01 FILTERS: 7.2 CZ'rPiE906tQz MENTHOL
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY 20 TOTAL 80/85 7403 34.79 23.26 FILTERS: NON-MENTHOL 37.0 21 TOTAL 80/85 2500 32.75 20.63 FILTERS: MENTHOL 12.5 21A 7+ MG FILTERS: 9078 33.46 22.47 TOTAL 45.3 21B 7+ MG FILTERS: 6758 34.01 23.12 NON-MENTHOL 33.7 21C 7+ MG FILTERS: 2320 32.34 20.57 MENTHOL 11.6 21D TOTAL SOFT PACK 7591 36.38 23.06 37.9 21E TOTAL HARD BOX 2312 28.16 21.06 11.5 100MM FILTERS 24 TOTAL ULTRA-LOWS 1457 43.20 22.46 7.3 25 FLAVOR LOWS 4005 39.80 22.23 20.0 26 TOTAL LOW-TARS 5462 40.63 22.29 27.3 27 TOTAL FULL-FLAVOR 2978 39.54 22.08 FILTERS 14.9 28 TOTAL 100MM 8457 40.22 22.22 FILTERS 42.2 33 TOTAL ULTRA-LOWS: 984 44.50 22.96 }Z~~S NON-MENTHOL 4.9 34 TOTAL ULTRA-LOWS: 473 40.19 21.44 MENTHOL 2.4
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER IX TOTAL SMOKER MEDIAN S AGE AVERAGE NUMBER SMOKED PER DAY 35 FLAVOR LOWS: 2623 41.02 22.77 NON-MENTHOL 13.1 36 FLAVOR LOWS: 1382 36.86 21.20 MENTHOL 6.9 37 TOTAL LOW-TARS: 3607 42.07 22.82 NON-MENTHOL 18.0 38 TOTAL LOW-TARS: 1855 38.01 21.26 MENTHOL 9.3 39 FULL-FLAVOR 1967 40.48 23.23 FILTERS: NON-MENTHOL 9.8 40 FULL-FLAVOR 1011 36.24 19.84 FILTERS: MENTHOL 5.0 41 TOTAL 100MM 5585 41.56 22.97 FILTERS: NON-MENTHOL 27.9 42 TOTAL 100MM 2872 37_48 20.75 FILTERS: MENTHOL 14.3 42A 7+ MG FILTERS: 6967 39.68 22.17 TOTAL 34.8 42B 7+ MG FILTERS: 4590 40.76 22.97 NON-MENTHOL 22_9 42C 7+ MG FILTERS: 2377 36.58 2d.62 MENTHOL 11.9 42D TOTAL SOFT PACK 6723 41.97 22.92 33.6 42E TOTAL HARD BOX 1734 33.16 19.48 8.7 l;ZgC9ObbOZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 REGULAR BRAND TAR LEVEL/SIZE GROUPINGS. BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL 20028 37.88 22.53 100.0 120MM FILTERS 45 TOTAL ULTRA-LOWS 51 55.00 23.16 0.3 46 FLAVOR LOWS 266 42.27 20.44 1.3 47 TOTAL LOW-TARS 317 43.78 20.88 1.6 48 TOTAL FULL-FLAVOR 242 49.28 21.28 FILTERS 1.2 49 TOTAL 120MM 559 45.89 21.06 FILTERS 2.8 54 TOTAL ULTRA-LOWS: 33 56.00 22.86 NON-MENTHOL 0.2 55 TOTAL ULTRA-LOWS: 18 50.00 23.72 MENTHOL 0.1 56 FLAVOR LOWS: 182 44.21 20.52 NON-MENTHOL 0.9 57 FLAVOR LOWS: 84 39.00 20.25 MENTHOL 0.4 58 TOTAL LOW-TARS: 215 45.67 20.88 NON-MENTHOL 1.1 59 TOTAL LOW-TARS: 102 40.25 26.88 MENTHOL 0.5 60 FULL-FLAVOR 139 51.00 21.32 FILTERS: 0.7 61 NON-MENTHOL FULL-FLAVOR 103 46.67 21.23 FILTERS: 0.5 9zs;crwobtoG' MENTHOL 0 TABLE 03 •
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• NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY 62 TOTAL 120MM 354 47.63 21.05 FILTERS: NON-MENTHOL 1.8 63 TOTAL 120MM 205 42.58 21.06 FILTERS: MENTHOL 1.0 63A 7+ MG FILTERS: 559 45.89 21.06 TOTAL 2.8 63B 7+ MG FILTERS: 354 47.63 21.05 NON-MENTHOL 1.8 63C 7+ MG FILTERS: 205 42.58 21.06 MENTHOL 1.0 63D TOTAL SOFT PACK 293 50.05 21.62 1.5 63E TOTAL HARD BOX 266 42.27 20.44 1.3 S TABLE 03 (continued) LZGES:06~OZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER IX TOTAL SMOKER MEDIAN S AGE AVERAGE NUMBER SMOKED PER DAY TOTAL 20028 37.88 22.53 100.0 TOTAL FILTERS 66 TOTAL ULTRA-LOWS 2292 42.84 23.09 11.4 67 FLAVOR LOWS 8174 36.37 22.28 40.8 68 TOTAL LOW-TARS 10466 38.08 22.46 52.3 69 TOTAL FULL-FLAVOR 8396 35.55 22.30 FILTERS 41.9 70 TOTAL FILTERS 18919 36.98 22.38 94.5 75 TOTAL ULTRA-LOWS: 1627 44.02 23.73 NON-MENTHOL 8.1 76 TOTAL ULTRA-LOWS: 665 40.01 21.54 MENTHOL 3.3 77 FLAVOR LOWS: 5834 36.73 22.69 NON-MENTHOL 29.1 78 FLAVOR LOWS: 2340 35.69 21.28 MENTHOL 11.7 79 TOTAL LOW-TARS: 7461 38.66 22.91 NON-MENTHOL 37.3 80 TOTAL LOW-TARS: 3005 36.64 21.33 MENTHOL 15.0 81 FULL-FLAVOR 5835 36.79 23.31 FILTERS: 29.1 82 NON-MENTHOL FULL-Fl.AVUR 2561 33.23 19.99 FILTERS: 12.8 MENTHOL t3 4 J E`•7 0C3 r V Z 0
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S NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY 83 TOTAL FILTERS: 13342 37.78 23.08 NON-MENTHOL 66.6 84 TOTAL FILTERS: 5577 35.14 20.70 MENTHOL 27.8 84A 7+ MG FILTERS: 16604 36.05 22.29 TOTAL 82.9 84B 7+ MG FILTERS: 11702 36_82 23.00 NON-MENTHOL 58_4 84C 7+ MG FILTERS: 4902 34.56 20.62 MENTHOL 24_5 84D 7+ MG FILTERS: 7526 40.16 22.09 TOTAL 37.6 (100'S/120'S) 84E 7+ MG FILTERS: 4944 41.53 22.83 NON-MENTHOL 24.7 (100'S/120'S) 84F 7+ MG FILTERS: 2582 37.48 20.66 MENTHOL 12.9 (100'S/120'S) 84G ANY 25'S 360 42.05 27.37 1.8 84H VALUE 25'S 303 44.13 28.01 1.5 841 TOTAL SOFT PACK 14607 39.25 22.97 72.9 84d TOTAL HARD BOX 4312 30.48 20.39 21.5 ALL OTHER 85 TOTAL NON-FILTERS 916 53.81 25.77 4.6 6ZQCC06{r{yz
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t.,a(IONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY 86 NON-FILTERS: 898 53.91 25.84 NON-MENTHOL 4.5 87 NON-FILTERS: 18 47.50 22.22 MENTHOL 0.1 88 MENTHOLS: TOTAL 5577 35.14 20.70 27.8 89 FREE-STANDING 3209 42.24 23.91 LOW-TARS 16.0 90 LINE-EXTENSION 7228 35.82 21.83 LOW-TARS 36.1 91 COUPON 434 49.13 26.48 2.2 92 CHARCOAL 314 47.83 23.71 1.6 QcSeQ06t0Z
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0 • • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 04 Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL 20028 37.88 22_53 100.0 FULL FLAVOR 8396 35.55 22.30 41.9 FLAVOR LOW TOTAL 8145 36.35 22.30 40.7 FREE-STANDING 2445 41.04 23.89 12.2 LINE EXTENSION 5700 34.60 21.62 28.5 ULTRA LOW TOTAL 2292 42.84 23.09 11.4 FREE-STANDING 764 47.00 23.98 3.8 LINE EXTENSION 1528 40.77 22.64 7.6 'CSCS06t(,7 Z
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 DEMOGRAPHICS BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY TOTAL 20028 37.88 22.53 100.0 SEX MEN 9999 37.18 23.80 49.9 WOMEN 10029 38.75 21.25 50.1 AGE 18 - 24 2717 21.46 18.16 13.6 18 - 21 1375 19.52 18.00 6.9 22 - 24 1342 23.08 18.32 6.7 25 - 34 5614 29.44 21.09 28.0 35 - 44 4626 39.30 24.02 23.1 45 - 54 3129 49.05 25.20 15.6 55 - 64 2376 59.33 24.36 11.9 65+ 1566 69.39 22.76 7.8 ETHNIC WHITE 17330 38.39 23.39 86.5 BLACK 1691 35.69 16_09 ZEa~iC9060Z 8.4
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S • S NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY SPANISH SPEAKING 935 33.56 19.10 4.7 EDUCATION 8TH GRADE OR LESS 824 56.68 24.77 4.1 1-3 YEARS OF 2481 40.27 23.82 HIGH SCHOOL 12.4 COMPLETED HIGH SCHOOL 8661 36.17 22.60 43.2 SOME COLLEGE 4674 36.36 22.00 23.3 COMPLETED COLLEGE 3166 39.15 21.53 15.8 NO COLLEGE 11966 38.15 23.00 59.7 AT LEAST SOME COLLEGE 7840 37.51 21.81 39.1 MARITAL STATUS SINGLE 4223 26.23 19.91 21.1 MARRIED 12485 40.03 23.16 62.3 WIDOWED 998 64.12 23.27 5_0 DIVORCED 1707 40.44 24.01 8.5 SEPARATED 362 37.59 22.23 1.8 LIVING TOGTHER/REFUSED 253 35.75 22.40 1.3 CEMOOdZ
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NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 DEMOGRAPHICS BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY INCOME UNDER $10,000 1527 45.00 22.55 7.6 $10,000 - $19,999 3619 35.08 22.21 18.1 $20,000 - $29,999 3597 34.93 22.75 18.0 $30,000 - $49,999 5483 37.08 23.02 27.4 OVER $50,000 2442 39.92 23.16 12.2 UNDER $20,000 5146 36.85 22.31 25_7 OVER $20,000 11522 37.22 22.96 57.5 UNDER $30,000 423 47.25 21.48 (NON-SPECIFIC) 2.1 OVER $30,000 240 43.35 22.09 (NON-SPECIFIC) 1.2 UNDER $30,000 9166 36.24 22.44 45.8 OVER $30,000 8165 38.34 23.03 40.8 NIELSEN COUNTY SIZE A (25 TOP METROS ) 7064 37.18 21.76 35.3 B (OTHER 150M+) 6256 37.77 22.42 tesssa6t0z 31.2 0
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S S • NATIONAL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 07 (continued) DEMOGRAPHICS BANNER IX TOTAL SMOKERS MEDIAN AGE AVERAGE NUMBER SMOKED PER DAY C (40M-150M) 3473 38.60 23.21 17.3 D(ALL OTHERS) 3235 39.30 23.66 16.2 CONSUMPTION (CIGARETTES PER DAY) LIGHT (<20/DAY) 7043 34.77 9.80 35.2 MEDIUM (20) 3785 36.43 20.00 18.9 HEAVY (21+) 8890 40.13 33.69 44.4 HEAVY (21-30) 6324 39.18 27.84 31.6 VERY HEAVY (31+) 2566 42.86 48.09 12.8 gegego6'i'Qz
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,40
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TABLE OF CONTENTS 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. 04 Q.6 REGULAR BRAND - FREE-STANDING, LINE EXTENSION TAR LEVEL SUMMARY. 07 DEMOGRAPHZCS ------ /-C9CS;06*dZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) 0.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ---- - ----------------- ----------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL BARCLAY NON-MENTHOL 86 0.4 100.0 100 TOTAL BELAIR 114 0.6 100.0 100 BELAIR KINGS 47 0.2 100.0 100 BELAIR 100'S 67 0.3 100_0 100 TOTAL BENSON & HEDGES 899 - 899 4.5 - 100.0 100.0 - 100.0 100 - 2228 BENSON & HEDGES KINGS 3 - 3 IN THE FLAT BOX 0.0 - 0.3 100.0 - 100.0 100 - 2228 BENSON & HEDGES 100'S 185 - 185 REGULAR IN THE 0.9 - 20.6 SOFT PACK 100_0 - 100.0 100 - 2228 BENSON & HEDGES 100'S 35 - 35 REGULAR IN THE BOX 0.2 - 3.9 100_0 - 100.0 100 - 2228 6egegt}O{7Z 0 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- - ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS 80R0 B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL BENSON & HEDGES 100'S 166 - 166 MENTHOL IN THE 0.8 - 18.5 SOFT PACK 100.0 - 100.0 100 - 2228 BENSON & HEDGES 100'S 29 - 29 MENTHOL IN THE BOX 0.1 - 3.2 100.0 - 100.0 100 - 2228 BENSON & HEDGES 100'S 107 - 107 LIGHTS REGULAR/SOFT 0.5 - 11.9 100.0 - 100.0 100 - 2228 BENSON & HEDGES 100'S 17 - 17 LIGHTS REGULAR/BOX 0.1 - 1.9 100.0 - 100.0 100 - 2228 BENSON & HEDGES 100'S 90 - 90 LIGHTS MENTHOL/SOFT 0.4 - 10.0 100.0 - 100.0 100 - 2228 BENSON & HEDGES 100'S 14 - 14 LIGHTS MENTHOL/BOX 0.1 - 1.6 100.0 - 100.0 100 - 2228 BENSON & HEDGES 148 - 148 (DELUXE) ULTRA 0.7 - 16.5 LIGHTS REGULAR 100.0 - 100.0 100 - 2228 BENSON & HEDGES 105 - 105 (DELUXE) ULTRA 0.5 - 11.7 LIGHTS MENTHOL 100.0 - 100.0 100 - 2228 OtsesaOoZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q_6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ------------ ---------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL BENSON & HEDGES 100'S 896 - 896 4_5 - 99.7 100.0 - 100.0 100 - 2228 BENSON & HEDGES 415 - 415 100'S FULL FLAVOR 2.1 - 46.2 100.0 - 100.0 100 - 2228 BENSON & HEDGES 220 - 220 FULL FLAVOR 1.1 - 24.5 100'S REGULAR 100.0 - 100.0 100 - 2228 BENSON & HEDGES 195 - 195 FULL FLAVOR 1.0 - 21.7 100'S MENTHOL 100.0 - 100.0 100 - 2228 BENSON & HEDGES 228 - 228 100'S LIGHTS 1.1 - 25.4 100.0 - 100.0 100 - 2228 BENSON & HEDGES 253 - 253 100'S (DELUXE) 1.3 - 28.1 ULTRA LIGHTS 100.0 - 100.0 100 - 2228 BENSON & HEDGES 492 - 492 100'S NON-MENTHOL 2.5 - 54.7 100.0 - 100.0 100 - 2228 BENSON & HEDGES 404 - 404 100'S MENTHOL 2.0 - 44.9 100.0 - 100.0 100 - 2228 TKC9Q00Z
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS < --------------------------------------------------------------------------------------- ---------- TOTAL VIR SMOK MARL GINIA PARLI ERS BORO B&H MERIT SLIMS AMENT PLAY ERS CAMB WIN NEW VAN 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL TOTAL BRIGHT 17 0.1 100.0 100 BRIGHT KINGS 1 0.0 100.0 100 BRIGHT 100'S 16 0.1 100.0 100 TOTAL CAMBRIDGE 153 - - - - - - 153 - 0.8 - - - - - - 100.0 - 100.0 - - - - - - 100.0 - 100 - - - - - - 13090 - CAMBRIDGE FULL FLAVOR 7 - - - - - - 7 KINGS 0.0 - - - - - - 4_6 - 100.0 - - - - - - 100.0 - - - - - - 100 - - - - - - 13090 CAMBRIDGE FULL FLAVOR 8 - - - - - - 8 - - - - - - - 100'S 0_0 - - - - - - 5.2 - - - - - - - 100.0 - - - - - - 100.0 - - - - - - - - 100 - - - - - - 13090 - - - - - - - CAMBRIDGE LIGHTS 39 - - - - - - 39 - - - - - - - - - - KINGS REGULAR (RED) 0.2 - - - - - - 25.5 - - - - - - - - - - 100.0 - - - - - - 100.0 - - - - - - - - - - 100 - - - - - - 13090 - - - - - - - - - - CAMBRIDGE LIGHTS 8 - - - - - - 8 - KINGS MENTHOL (GREEN) 0_0 - - - - - - 5.2 - - - - - 100_0 - - - - - - 100.0 - - - - - 100 - - - - - - 13090 - - - - - ztigego6toz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- -------- -------------------------> TOTAL VIR SMOK MARL GINIA PARLI ERS BORO B&H MERIT SLIMS AMENT PLAY ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL CAMBRIDGE LIGHTS 48 - - - - - - 48 100'S REGULAR (RED) 0.2 - - - - - - 31.4 100.0 - - - - - - 100.0 100 - - - - - - 13090 CAMBRIDGE LIGHTS 24 - - - - - - 24 100'S MENTHOL (GREEN) 0.1 - - - - - - 15.7 100.0 - - - - - - 100.0 100 - - - - - - 13090 CAMBRIDGE ULTRA LIGHTS 19 - - - - - - 19 100'S (BLUE) 0.1 - - - - - 12.4 100.0 - - - - - - 100.0 100 - - - - - - 13090 CAMBRIDGE KINGS 54 - - - - - - 54 0.3 - - - - - - 35.3 100.0 - - - - - - 100.0 100 - - - - - - 13090 CAMBRIDGE 100'S 99 - - - - - - 99 0.5 - - - ' - - - 64.7 100.0 - - - - - - 100.0 100 - - - - - - 13090 TOTAL CAMEL 856 - 856 4.3 - 100.0 100.0 - 100.0 100 - 2340 CAMEL NON-FILTER 313 313 1.6 36.6 100.0 100.0 100 2340 CAMEL FILTER KINGS 201 - 201 IN THE SOFT PACK 1.0 - 23.5 100.0 - 100.0 100 - 2340 CKCCOOOZ •
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL CAMEL FILTER KINGS 48 - - - - - - - - - - - - 48 IN THE BOX 0.2 - - - - - - - - - - - - 5.6 100.0 - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 2340 CAMEL FILTER 100'S 13 - - - - - - - - - - - - 13 0.1 - - - - - - - - - - - - 1.5 100.0 - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 2340 CAMEL LIGHTS KINGS 157 - - - - - - - - - - - - 157 IN THE SOFT PACK 0.8 - - - - - - - - - - - - 18.3 100.0 - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 2340 CAMEL LIGHTS KINGS ~8 - - - - - - - - - - - - 38 IN THE BOX 0.2 - - - - - - - - - - - - 4.4 100.0 - - - - - - - - - - - - 100_0 100 - - - - - - - - - - - - 2340 CAMEL LIGHTS 100'S 86 - - - - - - - - - - - - 86 0.4 - - - - - - - - - - - - 10.0 100.0 - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 2340 CAMEL FILTER 543 - - - - - - - - - - - - 543 2.7 - - - - - - - - - - - 63.4 100.0 - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 2340 CAMEL LIGHTS 281 - - - - - - - - - - - - 281 1.4 - - - - - - - - - - - - 32.8 100.0 - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 2340 CAMEL LIGHTS KINGS 195 - - - - - - - - - - - - 195 1.0 - - - - - - - - - - - - 22.8 100.0 - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 2340 V'aQEQ000Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? TOTAL SMOK ERS TOTAL CAPRI 43 0.2 100.0 100 CAPRI 100'S REGULAR 24 IN THE BOX 0.1 100.0 100 CAPRI 100'S MENTHOL 19 IN THE BOX 0,1 100.0 100 TOTAL CARLTON 368 1.8 100.0 100 CARLTON KINGS REGULAR 79 IN THE SOFT PACK 0.4 100.0 100 CARLTON KINGS REGULAR 5 IN THE BOX 0.0 100.0 100 CARLTON KINGS MENTHOL 16 0.1 100.0 100 CARLTON 100'S REGULAR 92 IN THE SOFT PACK 0.5 100.0 100 0 BANNER X KEY BRANDS <-------------------- ------------------------------ --- ------ ----- ---------------------------------- ------------------------- --------> VIR PLAY MARL GINIA PARLI ERS CAMB WIN NEW VAN BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL CARLTON 100'S REGULAR 54 IN THE BOX 0.3 100.0 100 CARLTON 100'S MENTHOL 48 IN THE SOFT PACK 0.2 100.0 100 CARLTON 100'S MENTHOL 10 IN THE BOX 0.0 100.0 100 CARLTON SLIMS 100'S 11 REGULAR IN THE BOX 0.1 100.0 100 CARLTON SLIMS 100'S 2 MENTHOL IN THE BOX 0.0 100.0 100 CARLTON 120'S REGULAR 33 0.2 100.0 100 CARLTON 120'S MENTHOL 18 0.1 100.0 100 CARLTON KINGS 100 0.5 100.0 100 9t9C9o6*0z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <--------------------------------------------------------------------------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STDN SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL CARLTON KINGS REGULAR 84 0.4 100_0 100 CARLTON 100'S 217 1.1 100.0 100 CARLTON 100'S 157 NON-MENTHOL 0.8 100.0 100 CARLTON 100'S 60 MENTHOL 0.3 100_0 100 CARLTON 100'S REGULAR 146 *(EXCLUDING "SLIMS") 0.7 100.0 100 CARLTON 100'S MENTHOL 58 *(EXCLUDING "SLIMS") 0.3 100.0 100 CARLTON SLIMS 100'S 13 0.1 100.0 100 CARLTON SLIMS 11 100'S REGULAR 0.1 100.0 100 Lir~`.CQ06*pZ • •
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 S TABLE 01 (continued) Q_6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS t-------------------------------------------------------------------------------------------------- ------------------- --------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL CARLTON SLIMS 2 100'S MENTHOL 0_O 100.0 100 CARLTON 120'S 51 0.3 100.0 100 CARLTON NON-MENTHOL 274 1.4 100.0 100 CARLTON MENTHOL 94 0.5 100.0 100 TOTAL CENTURY 167 167 n 0 100_0 - - - - - - - - - - - - .v - 'Vv - 100 0 100 - - - - - - - . - - - - - - - - 11993 CENTURY KINGS REGULAR 24 - - - - - - - - - - - - - - - 24 0.1 - - - - - - - - - - - - - - 14.4 100.0 - - - - - - - - - - - 10 1 00 0.0 - - 11993 CENTURY 100'S REGULAR 48 - - - 48 0.2 - - - - - - - - - - - - - 28.7 100.0 - - - - - - - - - - - - - 100 0 100 - - - - - - - . - - - - - - - 11993 CENTURY KINGS LIGHTS 16 - - - - - - - - - - - - - - - 16 REGULAR 0.1 - - - - - - - - - - - - - - - 9. 6 100.0 - - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 11993 &*1j1S,AV6t'tQz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ---------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL CENTURY 100'S LIGHTS 68 - 68 REGULAR 0.3 - 40.7 100.0 - 100_0 100 - 11993 CENTURY 100'S LIGHTS 11 - 11 MENTHOL 0.1 6.6 100.0 100.0 100 11993 CENTURY FULL FLAVOR 72 - - - - - - - - - - - - - - - 72 0.4 - - - - - - - - - - - - - - 43.1 100.0 - - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 11993 CENTURY LIGHTS 95 - - - - - - - - - - - - - - - 95 0.5 - - - - - - - - - - - - - - 56.9 100.0 - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 11993 CENTURY KINGS 40 - - - - - - - - - - - - - - - 40 0.2 - - - - - - - - - - - - - - 24.0 100.0 - - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 11993 CENTURY 100'S 127 - - - - - - - - - - - - - - - 127 0.6 - - - - - - - - - - - - - - 76.0 100.0 - - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 11993 TOTAL CHESTERFIELD 67 0.3 100.0 100 CHESTERFIELD 55 NON-FILTER 0.3 100.0 100 {1tQSSa19tQG 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- -------- -------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL CHESTERFIELD 12 FILTER KINGS 0.1 100.0 100 CHESTERFIELD FILTER 12 0.1 100.0 100 TOTAL DORAL 380 - - - - - - - ^ - - - - - - - - 380 1.9 - - - - - - - - - - - - - - - 100.0 100.0 - - - - - - - - - - - - - - - - 100.0 100 - - 5271 DORAL KINGS 34 - - - - - - - - - ~ - - - - - - 34 FULL FLAVOR REGULAR 0.2 - - - - - - - - - - - - - - - - 8.9 100.0 - - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - - - 5271 DORAL 1OO'S 34 34 FULL FLAVOR REGULAR 0.2 8.9 100.0 - - - - - - - - - - - - - - - 100.0 100 5271 DORAL LIGHTS 63 - - - - - - - - - - - - - - - - 63 KINGS REGULAR 0.3 - - - - - - - - - - - - - - - - 16.6 100.0 - - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - - 5271 DORAL LIGHTS 49 - - - - - - - - - - - - - - - - 49 KINGS MENTHOL 0_2 - - - - - - - - - - - - - - 12.9 100.0 - - - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - - 5271 DORAL LIGHTS 84 - - - - - - - - - - - - - - - - 84 100'S REGULAR 0.4 - - - - - - - - - - - - - 22.1 100.0 - - - - - - - - - - - - - - - 100.0 100 - - 5271 A9S£Sfl6'b0w
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL DORAL LIGHTS 83 - 83 100'S MENTHOL 0.4 - 21.8 100.0 - 100.0 100 - 5271 DORAL ULTRA LIGHTS 33 - 33 100'S REGULAR 0.2 - 8.7 100.0 - 100.0 100 - 5271 DORAL KINGS 146 - - - - 146 0.7 - - - - 38.4 100.0 - - - - 100.0 100 - - - - 5271 DORAL 100'S 234 234 1.2 61.5 100.0 100.0 100 5271 DORAL NON-MENTHOL 248 - - - - - - - - - - - - - - - - 248 1.2 - - - - - - - - - - - - - - - - 65.3 100.0 - - - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - - - 5271 DORAL MENTHOL 132 - - - - - - - - - - - - - - - - 132 0.7 - - - - - - - - - - - - - - - - 34.7 100.0 - - - - - - - - , - - - - - - - 100.0 100 - - - - - - - - - - - - - - - - 5271 TOTAL EVE 99 0.5 100.0 100 EVE SLIM LIGHTS 17 100'S REGULAR 0.1 100.0 100 iggeSObt0Z 0
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1987 1=ALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL EVE SLIM LIGHTS 7 100'S MENTHOL 0.0 100.0 100 EVE LIGHTS 120'S 49 REGULAR 0.2 100.0 100 EVE LIGHTS 120'S 26 MENTHOL 0.1 100.0 100 EVE 100'S 24 0.1 100.0 100 EVE 120'S 75 0.4 100.0 100 EVE NON-MENTHOL 66 0.3 100.0 100 EVE MENTHOL 33 0.2 100.0 100 TOTAL FALCON LIGHTS 6 0.0 100.0 100 NGEGOOOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ------------- -------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL FALCON LIGHTS KINGS 1 REGULAR 0.0 100.0 100 FALCON LIGHTS MENTHOL 2 KINGS 0.0 100.0 100 FALCON LIGHTS 100'S 2 REGULAR 0.0 100_0 100 FALCON LIGHTS MENTHOL 1 100'S 0.0 100.0 100 FALCON LIGHTS KINGS 3 0.0 100.0 100 FALCON LIGHTS 100'S 3 0.0 100.0 100 TOTAL KENT 528 - - - - - - - - - - - - - 528 2.6 - - - - - - - - - - - - - 100.0 100_0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 KENT KINGS 120 - - - - - - - - - - - - - 120 IN THE SOFT PACK 0.6 - - - - - - - - - - - - - 22.7 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 egGeso6'boz 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ---------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL KENT KINGS IN THE BOX 12 - - - - - - - - - - - - - 12 0.1 - - - - - - - - - - - - - 2.3 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 KENT GOLDEN LIGHTS 69 - 69 KINGS REGULAR 0.3 - - - - - - - - - - - - 13.1 IN THE SOFT PACK 100.0 - 100.0 100 - 3793 KENT GOLDEN LIGHTS 3 3 KINGS REGULAR 0.0 0.6 IN THE BOX 100.0 100.0 100 3793 KENT GOLDEN LIGHTS 5 - - - - - - - - - - - - - 5 KINGS MENTHOL 0.0 - - - - - - - - - - - - - 0.9 IN THE SOFT PACK 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 KENT FLAVOR LOW 126 - - - - - - - - - - - - - 126 100'S REGULAR 0.6 - - - - - - - - - - - - 23.9 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 KENT FLAVOR LOW 4 4 100'S MENTHOL 0.0 0.8 100_O 100.0 100 3793 KENT GOLDEN LIGHTS 64 - - - - - - - - - - - - - 64 100'S REGULAR 0.3 - - - - - - - - - - - - 12.1 IN THE SOFT PACK 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 3793 KENT GOLDEN LIGHTS 9 9 100'S REGULAR 0.0 1.7 IN THE BOX 100.0 100.0 100 3793 wggeg' 6 G'0z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- - --------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL KENT GOLDEN LIGHTS 11 - - - - - - - - - - - - - 11 100'S MENTHOL 0.1 - - - - - - - - - - - - - 2.1 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 3793 KENT III KINGS 43 - - - - - - - - - - - - - 43 0.2 - - - - - - - - - - - - - 8. 1 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 KENT III 100'S 59 - - - - - - - - - - - - - 59 IN THE SOFT PACK 0.3 - - - - - - - - - - - - - 11.2 100.0 - - - - - - - - - - - - - ,100 . 0 100 - - - - - - - - - - - - - 3793 KENT I I I 1OO' S 3 - - - - - - - - - - - - - 3 IN THE BOX 0.0 - - - - - - - - - - - - - 0.6 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 KENT PARENT 262 262 1.3 - - - - - - - - - - - - 49.6 100.0 100.0 100 3793 KENT PARENT 100'S 130 - - - - - - - - - - - - - 130 0.6 - - - - - - - - - - - 24.6 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 KENT KINGS 252 - - - - - - - - - - - - - 252 1.3 - - - - - - - - - - - - 47.7 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 KENT FLAVOR LOW 132 - - 132 KINGS 0.7 - - - - - - - - - - - 25.0 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 999CNOOZ
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS < -------- ----------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL KENT GOLDEN LIGHTS 161 - - - - - - - - - - - - - 161 - - - 0.8 - - - - - - - - - - - - - 30.5 - - - 100.0 - - - - - - - - - - - - - 100.0 - - - 100 - - - - - - - - - - - - 3793 - - - KENT GOLDEN LIGHTS 77 - - - - - - - - - - - - - 77 KINGS 0.4 - - - - - - - - - - - - - 14.6 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 3793 KENT GOLDEN LIGHTS 72 - - - - - - - - - - - - - 72 KINGS REGULAR 0.4 - - - - - - - - - - - - - 13.6 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 3793 KENT GOLDEN LIGHTS 5 - - - - - - - - - - - - - 5 - - - KINGS MENTHOL 0.0 - - - - - - - - - - - - - 0.9 - - - 100.0 - - - - - - - - - - - - - 100.0 - - - 100 - - - - - - - - - - - - 3793 - - - KENT GOLDEN LIGHTS 84 - - - - - - - - - - - - - 84 100'S 0.4 - - - - - - - - - - - - - 15.9 100.0 - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 3793 KENT GOLDEN LIGHTS 73 - - - - - - - - - - - - - 73 - - - 100'S REGULAR 0.4 - - - - - - - - - - - - - 13 8 - - - 100.0 - - - - - - - - - - - - - 100.0 - - - 100 - - - - - - - - - - - - 3793 - - - KENT 100'S 276 276 1.4 - - - - - - - - - - - - 52.3 100.0 100.0 100 - - - - - - - - - ' - - - 3793 KENT 100'S NON-MENTHOL 261 - - - - - - - - - - - - - 261 - - - 1.3 - - - - - - - - - - - - - 49.4 - - - 100.0 - - - - - - - - - - - - - 100.0 - - - 100 - 3793 - - - 99scsdooz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS KENT 100'S MENTHOL KENT III KENT III 100'S KENT NON-MENTHOL KENT MENTHOL TOTAL KOOL KOOL NON-FILTER KOOL FILTER KINGS IN THE SOFT PACK ~,~,~£SC~b~~Z <-------------------------------------------------------------------------------------------------- ---------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL 15 15 0.1 2.8 100.0 - - - - - - - - - - - - 100.0 100 3793 105 - - - - - - - - - - - - - 105 0.5 - - - - - - - - - - - - 19.9 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - 3793 62 - - - - - - - - - - - - - 62 0.3 - - - - - - - - - - - - 11.7 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 508 - - - - - - - - - - - - - 508 2.5 - - - - - - - - - - - - - 96.2 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 20 - - - - - - - - - - - - - 20 0.1 - - - - - - - - - - - - - 3.8 100.0 - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - 3793 991 - - - - - - - - - 991 4.9 - - - - - - - - - 100.0 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 18 - - - - - - - - - 18 0.1 - - - - - - - - - 1.8 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 420 - - - - - - - - - 420 2.1 - - - - - - - - - 42.4 100.0 - - - - - - - - - 100.0 100 - 2021 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS 4-------------------------------------------------------------------------------------------------- _____--___-_--____--_____---___ _____) TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL NEW VAN PORT TAGE CAMEL KENT TRUE CENTURY DORAL KOOL FILTER KINGS 83 - - - - - - - - - 83 IN THE BOX 0.4 - - - - - - - - - 8.4 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL 100'S 150 - - - - - - - - - 150 0. 7 - - - - - - - - - 15.1 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL MILDS KINGS 131 - - - - - - - - - 131 IN THE SOFT PACK 0.7 - - - - - - - - - 13.2 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL MILDS KINGS 31 - - - - - - - - - 31 IN THE BOX 0.2 - - - - - - - - - 3.1 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL (SUPER) 29 - - - - - - - - - 29 LIGHTS KINGS 0.1 - - - - - - - - - 2.9 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL MILDS 100'S 43 - - - - - - - - - 43 0.2 - - - - - - - - - 4.3 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL (SUPER) 38 - - - - - - - - - 38 LIGHTS 100'S 0.2 - - - - - - - - - 3.8 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL ULTRA KINGS 22 - - - - - - - - - 22 0.1 - - - - - - - - - 2.2 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 esgcg{}birQZ
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL KOOL ULTRA 100'S 26 - - - - - - - - - 26 0.1 - - - - - - - - - 2.6 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL FILTER 973 - - - - - - - - - 973 4.9 - - - - - - - - - 98.2 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL KINGS 716 - - - - - - - - - 716 3.6 - - - - - - - - - 72.3 100_0 - - - - - - - - - 100.0 100 - - - - - - - - 2021 KOOL FILTER KINGS 503 - - - - - - - - - 503 2.5 - - - - - - - - - 50.8 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL 100'S 257 - - - - - - - - - 257 1.3 - - - - - - - - - 25.9 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL MILDS 205 - - - - - - - - - 205 1.0 - - - - - - - - - 20.7 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 KOOL LIGHTS 67 - - - - - - - - - 67 0.3 - - - - - - - - - 6.8 100.0 - - - - - - - - - 100_0 100 - - - - - - - - - 2021 KOOL ULTRA 48 - - - - - - - - - 48 0.2 - - - - - - - - - 4.8 100.0 - - - - - - - - - 100.0 100 - - - - - - - - - 2021 6=9abtaz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STDN SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL TOTAL LARK 50 0.2 100.0 100 LARK KINGS 17 0.1 100.0 100 LARK 100'S 13 0.1 100.0 100 LARK LIGHTS KINGS 7 0.0 100.0 100 LARK LIGHTS 100'S 13 0.1 100.0 100 LARK FULL FLAVOR 30 0.1 100.0 100 LARK LIGHTS 20 0.1 100.0 100 LARK KINGS 24 0.1 100.0 100 09RCCQ6 t(j~,.`
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS ~--------------------------------------------------------------------------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL LARK 100'S 26 0.1 100.0 100 TOTAL L&M 90 0.4 100.0 100 L&M KINGS 51 IN THE SOFT PACK 0.3 100.0 100 L&M KINGS IN THE BOX 4 0.0 100.0 100 L&M 100'S REGULAR 25 0_1 100_0 100 L&M FLAVOR LIGHTS 2 KINGS 0.0 100.0 100 L&M FLAVOR LIGHTS 7 100'S 0_0 100_0 100 L&M 100'S MENTHOL 1 LIGHTS 0_0 100_0 100 lqp.egobtflz 9
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~ 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL L&M FULL FLAVOR 80 0.4 100.0 100 L&M LIGHTS 10 0.0 100.0 100 L&M KINGS 57 0.3 100.0 100 L&M KINGS REGULAR 55 0.3 100.0 100 L&M 100'S 33 0.2 100.0 100 L&M NON-MENTHOL 89 0.4 100.0 100 TOTAL LUCKY STRIKE 190 0.9 100.0 100 LUCKY STRIKE 112 NON-FILTER 0.6 100.0 100 z9sesabvoz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <------------------------------------------------------------------------- ----------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL LUCKY STRIKE 12 FILTER 100'S 0.1 100_0 100 LUCKY STRIKE FILTER 25 KINGS IN THE SOFT PACK 0.1 100.0 100 LUCKY STRIKE FILTER 5 KINGS IN THE BOX 0.0 100.0 100 LUCKY STRIKE 10 LIGHTS KINGS O_0 100.0 100 LUCKY STRIKE TENS 1 0.0 100.0 100 LUCKY STRIKE 1 MENTHOL KINGS 0.0 100.0 100 LUCKY STRIKE 17 LIGHTS 100'S 0.1 100.0 100 LUCKY STRIKE 2 MENTHOL 100'S 0.0 100.0 100 r 'q GF 'Gotoz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL LUCKY STRIKE 5 LUCKY 100'S 0.0 100.0 100 LUCKY STRIKE FILTER 78 0.4 100.0 100 LUCKY STRIKE 31 FILTER KINGS 0.2 100.0 100 LUCKY STRIKE KINGS 42 0.2 100.0 100 LUCKY STRIKE 100'S 36 0.2 100.0 100 LUCKY STRIKE MENTHOL 3 0_0 100.0 100 TOTAL MAGNA 4 0.0 100.0 100 MAGNA KINGS IN THE 4 BOX 0.0 100.0 100 tr9QEWOOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <--------------------------------------------------------------------------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL MAGNA FULL FLAVOR 4 0.0 100.0 100 TOTAL MALIBU 28 0.1 100.0 100 MALIBU 100'S REGULAR 11 0.1 100.0 100 MALIBU LIGHTS 100'S 14 0.1 100.0 100 MALIBU 100'S MENTHOL 3 0.0 100.0 100 MALIBU NON-MENTHOL 25 0.1 100.0 100 S99E9S70UZ 0 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- - ----------------------------------> TOTAL VIR PLAY SMOK ERS MARL BORO B&H MERIT GINIA SLIMS PARLI AMENT ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL N = 20028 4795 899 870 850 175 54 153 2049 1761 991 824 692 856 528 209 167 380 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100 _0 100.0 100.0 23.9 4.5 4.3 4.2 0.9 0.3 0_8 10.2 8_8 4.9 4.1 3.5 4_3 2_6 1.0 0.8 1.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL MARLBORO 4795 4795 23.9 100.0 100.0 100.0 100 418 MARLBORO RED KINGS 1058 1058 IN THE SOFT PACK 5.3 22.1 100.0 100.0 100 418 MARLBORO RED KINGS 1037 1037 IN THE BOX 5.2 21.6 100.0 100.0 100 418 MARLBORO RED 29 29 KINGS 25'S 0.1 0.6 100.0 100.0 100 418 MARLBORO MENTHOL 59 59 KINGS IN THE 0.3 1.2 SOFT PACK (GREEN) 100.0 100.0 100 418 MARLBORO MENTHOL 7 7 KINGS IN THE 0.0 0.1 BOX (GREEN) 100.0 100.0 100 418 MARLBORO 100'S 407 407 IN THE SOFT PACK 2.0 8.5 100.0 100.0 100 418 MARLBORO 100'S 254 254 IN THE BOX 1.3 5.3 100.0 100.0 100 418 T77.GliiQaYUz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL MARLBORO LIGHTS KINGS 746 746 IN THE SOFT PACK 3.7 15.6 100.0 100.0 100 418 MARLBORO LIGHTS KINGS 509 509 IN THE BOX 2.5 10.6 100.0 100.0 100 418 MARLBORO LIGHTS 16 16 KINGS 25'S 0.1 0.3 100.0 100.0 100 418 MARLBORO LIGHTS,100'S 436 436 IN THE SOFT PACK 2.2 9.1 100.0 100.0 100 418 MARLBORO LIGHTS 100'S 237 237 IN THE BOX 1.2 4.9 100.0 100.0 100 418 MARLBORO FULL FLAVOR 2851 2851 14_2 59.5 100_0 100_0 100 418 MARLBORO FULL FLAVOR 2785 2785 REGULAR 13.9 58.1 100.0 100.0 100 418 MARLBORO MENTHOL 66 66 0.3 1.4 100.0 100.0 100 418 Lq~£rabtaz 9 0
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• 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL MARLBORO LIGHTS 1944 1944 9.7 40.5 100.0 100.0 100 418 MARLBORO KINGS 3461 3461 17.3 72.2 100.0 100.0 100 418 MARLBORO KINGS IN 2095 2095 THE RED PACK 10.5 43.7 100.0 100.0 100 418 MARLBORO LIGHTS KINGS 1255 1255 6.3 26.2 100.0 100.0 100 418 MARLBORO 25'S 45 45 0.2 0.9 100.0 100.0 100 418 MARLBORO 100'S 1334 1334 6.7 27.8 100.0 100.0 100 418 MARLBORO 100'S REGULAR 661 661 3.3 13.8 100.0 100.0 100 418 MARLBORO LIGHTS 100'S 673 673 3.4 14.0 100.0 100.0 100 418 $9Q£9Q6#r'OZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL TOTAL MAX 24 0.1 100.0 100 MAX 120'S REGULAR 17 0.1 100.0 100 MAX 120'S MENTHOL 7 0.0 100.0 100 TOTAL MERIT 870 - - 870 4.3 - - 100.0 100.0 - - 100.0 100 - - 2302 MERIT KINGS REGULAR 227 - - 227 IN THE SOFT PACK 1.1 - - 26.1 100.0 - - 100.0 100 - - 2302 MERIT KINGS REGULAR 73 - - 73 IN THE BOX 0.4 - - 8.4 100.0 - - 100.0 100 - - 2302 MERIT KINGS MENTHOL 32 - - 32 0.2 - - 3.7 100.0 - - 100.0 100 - - 2302 MERIT 100'S REGULAR 201 - - 201 1.0 - - 23.1 100.0 - - 100.0 100 - - 2302 699cgooQz 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL SMOK MARL ERS BORO B&H MERIT VIR GINIA SLIMS PARLI AMENT PLAY ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL MERIT 100'S MENTHOL 52 - - 52 0.3 - - 6.0 100_0 - - 100.0 100 - - 2302 MERIT ULTRA LIGHTS 122 - - 122 KINGS REGULAR 0.6 - - 14.0 100_0 - - 100.0 100 - - 2302 MERIT ULTRA LIGHTS 22 - - 22 KINGS MENTHOL 0.1 - - 2.5 100.0 - - 100.0 100 - - 2302 MERIT ULTRA LIGHTS 111 - - ill 100'S REGULAR 0.6 - - 12.8 100.0 - - 100.0 100 - - 2302 MERIT ULTRA LIGHTS 30 - - 30 100'S MENTHOL 0.1 - - 3.4 100.0 - - 100.0 100 - - 2302 MERIT PARENT 585 - - 585 2.9 - - 67.2 100.0 - - 100.0 100 - - 2302 MERIT PARENT KINGS 332 - - 332 1.7 - - 38.2 100.0 - - 100.0 100 - - 2302 MERIT PARENT 100'S 253 - - 253 1.3 - - 29.1 100.0 - - 100.0 100 - - 2302 QZ~E9Q617QZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS [-------------------------------------------------------------------------------------------------- --------- ----------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORD B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL MERIT PARENT 501 - - 501 NON-MENTHOL 2.5 - - 57.6 100.0 - - 100.0 100 - - 2302 MERIT PARENT MENTHOL 84 - - 84 0.4 - - 9.7 100.0 - - 100.0 100 - - 2302 MERIT KINGS 476 - - 476 2.4 - - 54.7 100.0 - - 100.0 100 - - 2302 MERIT KINGS REGULAR 300 - - 300 1.5 - - 34.5 100.0 - - 100.0 100 - - 2302 MERIT 100'S 394 - - 394 2.0 - - 45.3 100.0 - - 100.0 100 - - 2302 MERIT ULTRA LIGHTS 285 - - 285 1.4 - - 32.8 100.0 - - 100.0 100 - - 2302 MERIT ULTRA LIGHTS 144 - - 144 KINGS 0.7 - - 16.6 100.0 - - 100.0 100 - - 2302 MERIT ULTRA LIGHTS 141 - 141 100'S 0.7 - - 16.2 100.0 - 100.0 100 - ~- 2302 iLSE9U61vQZ W •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <--------------------------------------------------------------------------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ' NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL MERIT ULTRA LIGHTS 233 - - 233 NON-MENTHOL 1.2 - - 26.8 100.0 - - 100.0 100 - - 2302 MERIT ULTRA LIGHTS 52 - - 52 MENTHOL 0.3 - - , 6.0 100.0 - - 100.0 100 - - 2302 MERIT NON-MENTHOL 734 - - 734 3.7 - - 84.4 100.0 - - 100.0 100 - - 2302 MERIT MENTHOL 136 - - 136 0.7 - - 15.6 100.0 - - 100.0 100 - - 2302 TOTAL MORE 286 1.4 100.0 100 MORE 120'S REGULAR 116 0.6 100.0 100 MORE 120'S MENTHOL 95 0.5 100.0 100 MORE LIGHTS 100'S 45 REGULAR 0.2 100.0 100 UM000Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM NEW KOOL PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL MORE LIGHTS 100'S 30 MENTHOL 0.1 100.0 100 MORE 100'S 75 0.4 100.0 100 MORE 120'S 211 1.1 100.0 100 MORE NON-MENTHOL 161 0.8 100.0 100 MORE MENTHOL 125 0.6 100.0 100 TOTAL MULTIFILTER 3 0.0 100.0 100 MULTIFILTER REGULAR 3 0.0 100.0 100 TOTAL NEWPORT 824 - - - - - - - - - - 824 4.1 - - - - - - - - - - 100.0 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - 2431 ugcgo6toz • •
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM NEW KOOL PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL NEWPORT KINGS 298 - - - - - - - - - - 298 IN THE SOFT PACK 1.5 - - - - - - - - - - 36.2 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT KINGS 206 - - - - - - - - - - 206 IN THE BOX 1.0 - - - - - - - - - - 25.0 100.0 - - - - - - - - - - 100.0 1Q0 - - - - - - - - - - 2431 NEWPORT KINGS 25'S 6 - - - - - - - - - - 6 0.0 - - - - - - - - - - 0.7 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT 100'S 104 - - - - - - - - - - 104 IN THE SOFT PACK 0.5 - - - - - - - - - - 12_6 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT 100'S 68 - - - - - - - - - - 68 IN THE BOX 0.3 - - - - - - - - - - 8.3 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT 100'S 25'S 3 - - - - - - - - - - 3 0.0 - - - - - - - - - - 0.4• 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT LIGHTS KINGS 52 - - - - - - - - - 52 IN THE SOFT PACK 0.3 - - - - - - - - - - 6.3 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT LIGHTS KINGS 43 - - - - - - - - - - 43 IN THE BOX 0.2 - - - - - - - - - - 5.2 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 tL9C906170Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM NEW KOOL PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL NEWPORT LIGHTS 100'S 30 - - - - - - - - - - 30 IN THE SOFT PACK 0.1 - - - - - - - - - - 3.6 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT LIGHTS 100'S 9 - - - - - - - - - - 9 IN THE BOX 0.0 - - - - - - - - - - 1.1 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT SLIM 5 5 LIGHTS 100'S 0.0 - - - - - - - - - - 0.6 100.0 100.0 100 2431 NEWPORT FULL FLAVOR 685 - - - - - - - - - - 685 MENTHOL 3.4 - - - - - - - - - - 83.1 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT FULL FLAVOR 504 - - - - - - - - - - 504 KINGS 2.5 - - - - - - - - - - 61.2 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT KINGS MENTHOL 605 - - - - - - - - - - 605 3.0 - - - - - - - - - - 73.4' 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 NEWPORT FULL FLAVOR 172 - 172 100'S 0.9 - 20.9 100.0 ~ - 100.0 100 2431 NEWPORT 100'S 219 - - - - - - - - - - 219 1.1 - - - - - - - - - - 26.6 100.0 100.0 100 - - - - - - - - - - 2431 S;LGES:000Z 49
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? S TABLE 01 (continued) BANNER X KEY BRANDS NEWPORT LIGHTS NEWPORT LIGHTS KINGS NEWPORT LIGHTS 100'S NEWPORT MENTHOL TOTAL NOW NOW KINGS REGULAR IN THE SOFT PACK NOW KINGS REGULAR IN THE BOX NOW KINGS MENTHOL IN THE SOFT PACK <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS, BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM NEW KOOL PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL 139 - - - - - - - - - - 139 0.7 - - - - - - - - - - 16.9 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 95 - - - - - - - - - - 95 0.5 - - - - - - - - - - 11.5 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 39 - 39 0.2 - 4.7 100.0 100.0 100 2431 824 - - - - - - - - - - 824 4.1 - - - - - - - - - - 100.0 100.0 - - - - - - - - - - 100.0 100 - - - - - - - - - - 2431 218 1.1 100.0 100 40 0.2 100.0 100 1 0.0 100.0 100 11 0.1 100.0 100 9tsesobvae
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <--------------------------------------------------------------------------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL NOW 100'S REGULAR 99 IN THE SOFT PACK 0.5 100.0 100 NOW 100'S REGULAR 3 IN THE BOX 0.0 100.0 100 NOW 100'S MENTHOL 63 IN THE SOFT PACK 0.3 100.0 100 NOW 100'S MENTHOL 1 IN THE BOX 0.0 100_0 100 NOW KINGS 52 0.3 100_0 100 NOW KINGS REGULAR NOW KINGS MENTHOL 41 0.2 100.0 100 11 0.1 100.0 100 NOW 100'S 166 0.8 100.0 100 Qz ~ ~
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 • TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL NOW 100'S REGULAR 102 0.5 100.0 100 NOW 100'S MENTHOL 64 0.3 100_0 100 NOW NON-MENTHOL 143 0.7 100.0 100 NOW MENTHOL 75 0.4 100.0 100 TOTAL OLD GOLD 76 0.4 100.0 100 OLD GOLD FILTER KINGS 42 0.2 100.0 100 OLD GOLD 100'S 17 0.1 100.0 100 OLD GOLD LIGHTS KINGS 14 0.1 100.0 100 gl-SESOOOZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (contlnued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL OLD GOLD LIGHTS 100'S 3 0.0 100.0 100 TOTAL PALL MALL 575 2.9 100.0 100 PALL MALL NON-FILTER 384 1.9 100.0 100 PALL MALL RED KINGS 3 25'S 0.0 100.0 100 PALL MALL FILTER KINGS 79 0.4 100.0 100 PALL MALL 100'S 80 REGULAR 0_4 100.0 100 PALL MALL 100'S 9 MENTHOL 0.0 100.0 100 PALL MALL 1 EXTRA MILDS KINGS 0.0 100.0 100 6LGE906t0Z 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL PALL MALL 17 LIGHTS 100'S REGULAR 0.1 100.0 100 PALL MALL 2 LIGHTS 100'S MENTHOL 0.0 100_0 100 PALL MALL NON-FILTER 387 1.9 100.0 100 PALL MALL FILTER 188 0.9 100.0 100 PALL MALL KINGS 80 0.4 100.0 100 PALL MALL 100'S 108 0.5 100.0 100 TOTAL PARLIAMENT 175 - - - - 175 0_9 - - - - 100.0 100.0 - - - - 100.0 100 - - - - 11445 PARLIAMENT 30 - - - - 30 LIGHTS KINGS 0.1 - - - - 17.1 IN THE SOFT PACK 100.0 - - - - 100.0 100 - - - - 11445 O99EC06tQZ
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL SMOK MARL ERS BORO B&H MERIT VIR GINIA PARLI SLIMS AMENT PLAY ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL PARLIAMENT 68 - - - - 68 LIGHTS KINGS 0.3 - - - - 38.9 IN THE BOX 100.0 - - - - 100.0 100 - - - - 11445 PARLIAMENT 77 - - - - 77 LIGHTS 100'S 0.4 - - - - 44.0 100.0 - - - - 100.0 100 - - - - 11445 PARLIAMENT KINGS 98 - - - - 98 0.5 - - - - 56.0 100.0 - - - - 100.0 100 - - - - 11445 TOTAL PHILIP MORRIS 20 0.1 100.0 100 PHILIP MORRIS 8 REGULAR 0.0 100_0 100 PHILIP MORRIS 9 COMMANDER 0_0 100.0 100 PHILIP MORRIS 2 INTERNATIONAL 0.0 100'S REGULAR 100.0 100 PHILIP MORRIS 1 INTERNATIONAL 0.0 100'S MENTHOL 100.0 100 t8g£r.Cl6tOZ , 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ---------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL PHILIP MORRIS 20 0.1 100.0 100 TOTAL PLAYERS 29 0.1 100.0 100 PLAYERS KINGS REGULAR 11 0.1 100.0 100 PLAYERS KINGS MENTHOL 6 0.0 100.0 100 PLAYERS 100'S REGULAR 9 0.0 100.0 100 PLAYERS 100'S MENTHOL 3 0.0 100.0 100 PLAYERS KINGS 17 0.1 100.0 100 PLAYERS 100'S 12 0.1 100.0 100 ZBSESp00Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS ~--------------------------------------------------------------------------- ---------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL PLAYERS NON-MENTHOL 20 0.1 100.0 100 PLAYERS MENTHOL 9 0.0 100.0 100 TOTAL PLAYERS 54 - - - - - 54 LIGHTS 25'S 0.3 - - - - - 100.0 100.0 - - - - - 100.0 100 - - - - - 37089 PLAYERS LIGHTS 25'S 13 - - - - - 13 KINGS REGULAR 0.1 - - - - - 24.1 100.0 - - - - - 100.0 100 - - - - - 37089 PLAYERS LIGHTS 25'S 7 - - - - - 7 KINGS MENTHOL 0.0 - - - - - 13.0 100.0 - - - - - 100.0 100 - - - - - 37089 PLAYERS LIGHTS 25'S 24 - 24 100'S REGULAR 0.1 - 44_4 100.0 - 100_0 100 - 37089 PLAYERS LIGHTS 25'S 10 - 10 100'S MENTHOL 0.0 - 18.5 100.0 - 100.0 100 - 37089 PLAYERS LIGHTS 25'S 20 - 20 KINGS 0.1 - 37.0 100.0 - 100.0 100 - 37089
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR SMOK MARL GINIA ERS BORO B&H MERIT SLIMS PLAY PARLI ERS CAMB AMENT 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL PLAYERS LIGHTS 25'S 34 - - - - - 34 100'S 0.2 - - - - - 63.0 100.0 - - - - - 100.0 100 - - - - - 37089 PLAYERS LIGHTS 25'S 37 - - - - - 37 NON-MENTHOL 0.2 - - - - - 68.5 100.0 - - - - - 100.0 100 - - - - - 37089 PLAYERS LIGHTS 25'S 17 - - - - - 17 MENTHOL 0.1 - - - - - 31.5 100.0 - - - - - 100.0 100 - - - - - 37089 TOTAL RALEIGH 175 0.9 100.0 100 RALEIGH NON-FILTER 14 0.1 100.0 100 RALEIGH FILTER KINGS 69 0.3 100.0 100 RALEIGH 100'S 46 0_2 100.0 100 RALEIGH LIGHTS KINGS 21 0.1 100.0 100 "SES06fioza
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ---------------------------- -----> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KDOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL RALEIGH LIGHTS 100'S 25 0.1 100.0 100 RALEIGH FILTER 161 0.8 100.0 100 TOTAL RICHLAND 82 0_4 100.0 100 RICHLAND KINGS REGULAR 35 0.2 100.0 100 RICHLAND KINGS MENTHOL 15 0.1 100.0 100 RICHLAND 100'S 15 0.1 100.0 100 RICHLAND LIGHTS KINGS 5 0.0 100.0 100 RICHLAND LIGHTS 100'S 12 0.1 100.0 100 Q8%EStI6b0Z ~ 0 0
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I 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL RICHLAND 100'S 27 0.1 100.0 100 TOTAL RITZ 26 0_1 100.0 100 RITZ 100'S REGULAR 15 0.1 100.0 100 RITZ 100'S MENTHOL 11 0.1 100.0 100 TOTAL SALEM 1761 - - - - - - - - 1761 8.8 - - - - - - - - 100.0 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM KINGS 331 - - - - - - - - 331 IN THE SOFT PACK 1.7 - - - - - - - - 18.8 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM KINGS 4 - - - - - - - - 4 IN THE BOX 0.0 - - - - - - - - 0.2 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM 100'S 328 - - - - - - - - 328 1.6 - - - - - - - - 18.6 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 99GC20E!tf}z
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS . <-------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL SALEM LIGHTS KINGS 374 - - - - - - - - 374 1.9 - - - - - - - - 21.2 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM LIGHTS 100'S 446 - - - - - - - - 446 2.2 - - - - - - - - 25.3 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM SLIM 105 - - - - - - - - 105 LIGHTS 100'S 0.5 - - - - - - - - 6.0 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM ULTRA KINGS 52 - - - - - - - - 52 0.3 - - - - - - - - 3.0 100_0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM ULTRA 100'S 121 - - - - - - - - 121 0.6 - - - - - - - - 6.9 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM FULL FLAVOR 663 - - - - - - - - 663 3.3 - - - - - - - - 37.6 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM FULL FLAVOR 335 - - - - - - - - 335 KINGS 1.7 - - - - - - - - 19.0 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM LIGHTS 925 - - - - - - - - 925 4_6 - - - - - - - - 52.5 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 L92EQ00nZ •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ---------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY OORAL SALEM ULTRA 173 - - - - - - - - 173 0.9 - - - - - - - - 9.8 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM KINGS 761 - - - - - - - - 761 3.8 - - - - - - - - 43.2 100.0 - - - - - - - - 100.0 100 - - - - - - - - 1137 SALEM 100'S 1000 - 1000 5_0 - 56.8 100.0 - 100.0 10d - 1137 TOTAL SARATOGA 120'S 59 0.3 100.0 100 SARATOGA 120'S REGULAR 47 0.2 100.0 100 SARATOGA 120'S MENTHOL 12 0.1 100.0 100 TOTAL SATIN 28 0.1 100.0 100 SATIN REGULAR 14 0.1 100.0 100 $9GE06tQz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q,6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL SATIN MENTHOL 14 0.1 100_0 100 TOTAL SILVA THINS 12 0.1 100.0 100 SILVA THINS REGULAR 11 0.1 100.0 100 SILVA THINS MENTHOL 1 0.0 100.0 100 68SES004Z •
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS t------------------------------------------------------------------------------------------------- - ----------------------------------> TOTAL VIR PLAY SMOK ERS MARL BORO B&H MERIT GINIA SLIMS PARLI AMENT ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL N = 20028 4795 899 870 850 175 54 153 2049 1761 991 824 692 856 528 209 167 380 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 100.0 23.9 4.5 4.3 4.2 0.9 0.3 0.8 10.2 8.8 4.9 4.1 3.5 4.3 2.6 1.0 0.8 1.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL STORE BRAND/ 400 GENERIC 2.0 100.0 100 STORE BRAND/GENERIC 65 KINGS FULL FLAVOR 0.3 REGULAR 100.0 100 STORE BRAND/GENERIC 16 KINGS FULL FLAVOR 0.1 MENTHOL 100.0 100 STORE BRAND/GENERIC 39 100'S FULL FLAVOR 0.2 REGULAR 100.0 100 STORE BRAND/GENERIC 20 100'S FULL FLAVOR 0_1 MENTHOL 100.0 100 STORE BRAND/GENERIC 49 KINGS LIGHTS REGULAR 0.2 100.0 100 STORE BRAND/GENERIC 18 KINGS LIGHTS MENTHOL 0.1 100.0 100 STORE BRAND/GENERIC 65 100'S LIGHTS REGULAR 0.3 100.0 100 06GE900QZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <--------------------------------------------------------------------------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL STORE BRAND/GENERIC 35 100'S LIGHTS MENTHOL 0.2 100.0 100 STORE BRAND/GENERIC 29 ULTRA LIGHTS 0.1 KINGS REGULAR 100.0 100 STORE BRAND/GENERIC 7 ULTRA LIGHTS 0.0 KINGS MENTHOL 100.0 100 STORE BRAND/GENERIC 57 ULTRA LIGHTS 0.3 100'S REGULAR 100.0 100 STORE BRAND/GENERIC 9 ULTRA LIGHTS 0.0 100'S MENTHOL 100.0 100 STORE BRAND/GENERIC 1 *(UTL)* 100'S MENTHOL 0.0 100.0 100 STORE BRAND/GENERIC 130 FULL FLAVOR 0.6 100.0 100 STORE BRAND/GENERIC 167 LIGHTS 0.8 100.0 100 16fiEgQ6to£ 9
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <--------------------------------------------------------------------------------------- ----------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL STORE BRAND/GENERIC 102 ULTRA LIGHTS 0.5 100.0 100 STORE BRAND/GENERIC 174 KINGS 0.9 100.0 100 STORE BRAND/GENERIC 226 100'S 1.1 100.0 100 STORE BRAND/GENERIC 294 NON-MENTHOL 1.5 100.0 100 STORE BRAND/GENERIC 106 MENTHOL 0.5 100.0 100 TOTAL TALL 120'S 7 0.0 100.0 100 TALL 120'S REGULAR 6 0.0 100.0 100 TALL 120'S MENTHOL 1 0.0 100.0 100 Z69CQ06~OZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS < --------------------------------------------------------------------------------------------------) TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STUN SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL TOTAL TAREYTON 179 0.9 100.0 100 TAREYTON KINGS REGULAR 66 0.3 100.0 100 TAREYTON 100'S 89 0.4 100.0 100 TAREYTON LIGHTS 100'S 14 0.1 100.0 100 TAREYTON LIGHTS KINGS 10 0.0 100.0 100 TOTAL TRIUMPH 18 0.1 100.0 100 TRIUMPH KINGS REGULAR 9 0.0 100.0 100 TRIUMPH KINGS MENTHOL 3 0.0 100.0 100 eQgCigo6tVZ 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <---------------------------------------------------------------------------- ---------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL TRIUMPH 100'S REGULAR 4 0_0 100_0 100 TRIUMPH 100'S MENTHOL 2 0.0 100.0 100 TOTAL TRUE 209 - - - - - - - - - - - - - - 209 1.0 - - - - - - - - - - - - - - 100.0 100.0 - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 9583 TRUE GOLD 100' S 2 - - - - - - - - - - - - - - 2 IN THE SOFT PACK 0.0 - - - - - - - - - - - - - - 1.0 100.0 - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 9583 TRUE 100'S REGULAR 55 - - - - - - - - - - - - - - 55 0.3 - - - - - - - - - - - - - - 26.3 100.0 - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 9583 TRUE 100'S MENTHOL 32 - - - - - - - - - - - - - - 32 0.2 - - - - - - - - - - -• - - - 15.3 100.0 - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 9583 TRUE KINGS REGULAR 80 - - - - - - - - - - - - - - 80 (TRUE BLUE) 0.4 - - - - - - - - - - - - - - 38_3 100.0 - - - - - - - - - - - - - - 100.0 100 - - - - - - - - - - - - - - 9583 TRUE KINGS MENTHOL 40 40 (TRUE GREEN) 0.2 19_1 100.0 100.0 100 9583 ~'/6QE;06tpZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- -------------------- -------------> TOTAL SMOK MARL ERS BORO B&H MERIT VIR GINIA SLIMS PARLI AMENT PLAY ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL TRUE KINGS 120 - 120 0.6 - 57.4 100.0 - 100.0 100 - 9583 TRUE KINGS NON-MENTHOL 80 80 0.4 38.3 100.0 100.0 100 9583 TRUE 100'S 89 - 89 0.4 - 42.6 100.0 - 100.0 i00 - 9583 TRUE 100'S NON-MENTHOL 57 - 57 0.3 - 27.3 100.0 - 100.0 100 - 9583 TRUE NON-MENTHOL 137 - 137 0.7 - 65.6 100.0 - 100.0 100 - 9583 TRUE MENTHOL 72 - 72 0.4 - 34.4 100.0 - 100.0 100 - 9583 TOTAL VANTAGE 692 - 692 3.5 - 1 00.0 100_0 - 1 00.0 100 - 2894 VANTAGE KINGS REGULAR 277 - 277 1.4 - 40.0 100.0 - 1 100 00.0 - 2894 QbQEQ06tro2
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (contlnued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL NEW VAN PORT TAGE CAMEL KENT TRUE CENTURY DORAL VANTAGE KINGS MENTHOL 38 - - - - - - - - - - - 38 0. 2 - - - - - - - - - - - 5.5 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - - - 2894 VANTAGE 100'S REGULAR 152 - - - - - - - - - - - 152 0.8 - - - - - - - - - - - 22.0 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - - - 2894 VANTAGE 100'S MENTHOL 13 - - - - - - - - - - - 13 0.1 - - - - - - - - - - - 1.9 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - - - 2894 VANTAGE ULTRA LIGHTS 92 - - - - - - - - - - - 92 KINGS REGULAR 0.5 - - - - - - - - - - - 13.3 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - - - 2894 VANTAGE ULTRA LIGHTS 1 - - - - - - - - - - - 1 KINGS MENTHOL 0.0 - - - - - - - - - - - 0.1 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - - - 2894 VANTAGE ULTRA LIGHTS 116 - - - - - - - - - - - 116 100'S REGULAR 0.6 - - - - - - - - - - - 16.8 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - - - 2894 VANTAGE ULTRA LIGHTS 3 - - - - - - - - - - - 3 100'S MENTHOL 0.0 - - - - - - - - - - - 0.4 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - ' - - 2894 VANTAGE PARENT 480 - - - - - - - - - - - 480 - - - 2.4 - - - - - - - - - - - 69.4 - - - 100.0 - - - - - - - - - - - 100.0 - - - 100 - - - - - - - - - - - 2894 - - - 96r 'EQ06vQz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL NEW VAN PORT TAGE CAMEL KENT TRUE CENTURY DORAL VANTAGE PARENT KINGS 315 - - - - - - - - - - - 315 1.6 - - - - - - - - - - - 45.5 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - - - 2894 VANTAGE PARENT 100'S 165 - 165 0.8 - 23.8 100.0 - 100.0 100 - 2894 VANTAGE PARENT 429 - 429 NON-MENTHOL 2.1 - 62.0 100.0 - 100.0 100 - 2894 VANTAGE PARENT MENTHOL 51 - 51 0.3 - 7.4 100.0 - 100.0 100 - 2894 VANTAGE ULTRA LIGHTS 212 - 212 1.1 - 30.6 100.0 - 100.0 100 - 2894 VANTAGE ULTRA 93 - 93 LIGHTS KINGS 0.5 - 13.4 100.0 - 100.0 100 - 2894 VANTAGE ULTRA 119 - 119 LIGHTS 100'S 0.6 17.2 100.0 100.0 100 2894 VANTAGE ULTRA LIGHTS 208 - 208 NON-MENTHOL 1.0 - 30.1 100.0 - 100.0 100 - 2894 L6~ie906VQ^G
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1987 FALL CIGARETTE TRAC KING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL NEW VAN PORT TAGE CAMEL KENT TRUE CENTURY DORAL VANTAGE ULTRA 4 - - - - - - - - - - - 4 LIGHTS MENTHOL 0.0 - - - - - - - - - - - 0.6 100.0 - - - - - - - - - - - 100.0 100 - - - - - - - - - - - 2894 TOTAL VICEROY 145 0.7 100.0 100 VICEROY KINGS 76 0.4 100.0 100 VICEROY 100'S 41 0.2 100.0 100 VICEROY RICH LIGHTS 13 KINGS 0.1 100.0 100 VICEROY RICH LIGHTS 15 100'S 0.1 100.0 100 VICEROY RICH LIGHTS 28 0.1 100.0 100 TOTAL VIRGINIA SLIMS 850 - - - 850 4.2 - - - 100.0 100.0 - - - 100.0 100 - - - 2356 E7b2esQ6iroZ
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <--------------------------------------------------------------------------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL VIRGINIA SLIMS REGULAR 177 - - - 177 0.9 - - - 20.8 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS MENTHOL 126 - - - 126 0.6 - - - 14.8 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS 138 - - - 138 LIGHTS REGULAR 0.7 - - - 16.2 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS 157' - - - 157 LIGHTS MENTHOL 0.8, - - - 18.5 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS 86 - 86 LIGHTS 120'S REGULAR 0.4 - 10.1 100_0 - 100.0 100 - 2356 VIRGINIA SLIMS 46 - - - 46 LIGHTS 120'S MENTHOL 0.2 - - - 5.4 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS 67 - - - 67 ULTRA LIGHTS 100'S 0.3 - - - 7.9 REGULAR IN THE BOX 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS 53 - - - 53 ULTRA LIGHTS 100'S 0.3 - - - 6.2 MENTHOL IN THE BOX 100.0 - - - 100.0 100 - - - 2356 66r,E906"Z . 0 0
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- --- ------------------------------> TOTAL SMOK MARL ERS BORO B&H VIR PLAY GINIA PARLI ERS CAMB WIN MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL VIRGINIA SLIMS 303 - - - 303 - - - - FULL FLAVOR 1.5 - - - 35.6 - - - - 100_0 - - - 100.0 - - - - 100 - - - 2356 - - - - VIRGINIA SLIMS LIGHTS 427 - - - 427 2.1 - - - 50.2 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS 120 - - 120 ULTRA LIGHTS 0.6 - - - 14.1 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS 120'S 132 - - - 132 0.7 - - - 15.5 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS 401 - - - 401 NON-MENTHOL 2.0 - - - 47.2 100.0 - - - 100.0 100 - - - 2356 VIRGINIA SLIMS MENTHOL 329 - - - 329 1.6 - - - 38.7 100.0 - - - 100.0 100 - - - 2356 TOTAL WINSTON 2049 - - - - - - - 2049 10.2 - - - - - - - 100.0 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON RED KINGS 717 - - - - - - - 717 IN THE SOFT PACK 3.6 - - - - - - - 35.0 100.0 - - - - - - - 100.0 100 - - - - - - - 977 ao9Csobtaz
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 1 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- --------------------------------- > TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL WINSTON RED KINGS 61 - - - - - - 61 IN THE BOX 0.3 - - - - - - - 3.0 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON 100'S REGULAR 410 - - - - - - - 410 2.0 - - - - - - - 20.0 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON LIGHTS KINGS 356 - - - - - - - 356 IN THE SOFT PACK 1.8 - - - - - - - 17.4 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON LIGHTS KINGS 29 - - - - - - - 29 IN THE BOX 0.1 - - - - - - - 1.4 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON LIGHTS 100'S 342 - - - - - - - 342 IN THE SOFT PACK 1.7 - - - - - - - 16.7 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON LIGHTS 100'S 17 - - - - - - - 17 IN THE BOX 0.1 - - - - - - - 0.8 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON ULTRA LIGHTS 47 - - - - - - - 47 KINGS 0.2 - - - - - - - 2_3 100.0 - - - - - - - 100.0 100 - - - - - - - 977 W,INSTON ULTRA LIGHTS 70 - - - - - - - 70 100'S 0.3 - - - - - - - 3.4 100.0 - - - - - - - 100.0 100 - - - - - - - 977 TABLE 0 109C9p6vQz
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.8 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ----------------------------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL WINSTON PARENT 1188 - - - - - - - 1188 5.9 - - - - - - - 58_0 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON KINGS IN THE 778 - - - - - - - 778 RED PACK 3.9 - - - - - - - 38.0 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON 100'S 410 - - - - - - - 410 2.0 - - - - - - - 20.0 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON LIGHTS 744 - - - - - - - 744 3_7 - - - - - - - 36.3 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON LIGHTS KINGS 385 - - - - - - - 385 1.9 - - - - - - - 18.8 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON LIGHTS 100'S 359 - - - - - - - 359 1.8 - - - - - - - 17.5 100.0 - - - - - - - 100.0 100 - - - - - - - 977 WINSTON ULTRA 117 - - - - - - - 117 0,6 - - - - - - - 5.7 100.0 - - - - - - - 100.0 100 - - - - - - - 977 TOTAL OTHER 56 0.3 100.0 100 Z09Ca06Vt?Z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 01 (continued) Q.6 WHAT IS YOUR REGULAR BRAND OF CIGARETTES, THE BRAND THAT YOU SMOKE MOST OFTEN? BANNER X KEY BRANDS <-------------------------------------------------------------------------------------------------- ------------------ - --------------> TOTAL VIR PLAY SMOK MARL GINIA PARLI ERS CAMB WIN NEW VAN ERS BORO B&H MERIT SLIMS AMENT 25'S RIDGE STON SALEM KOOL PORT TAGE CAMEL KENT TRUE CENTURY DORAL OTHER KINGS REGULAR 35 0.2 100_0 100 OTHER KINGS MENTHOL 5 0.0 100.0 100 OTHER 100'S REGULAR 11 0.1 100.0 100 OTHER 100'S MENTHOL 5 0.0 100.0 100 NO REGULAR BRAND/ 193 JUST STARTED SMOKING 1.0 100.0 100 E09EQp6trpZ 0 0
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S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- - --------- ------------------------> TOTAL SMOK ERS MARL BORO B&H MERIT VIR GINIA SLIMS PARLI AMENT PLAY ERS CAMB WIN NEW 25'S RIDGE STON SALEM KOOL PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL N = 20028 4795 899 870 850 175 54 153 2049 1761 991 824 692 856 528 209 167 380 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 23.9 4.5 4.3 4.2 0.9 0.3 0.8 10.2 8.8 4.9 4.1 3.5 4.3 2.6 1.0 0.8 1.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 TOTAL AMERICAN 1359 6.8 100.0 100 TOTAL B&W 1642 - 991 8.2 - 100.0 100.0 - 60.4 100 - 1220 TOTAL B&W/GENERIC 1802 - 991 9.0 - 100.0 100.0 - 55_0 100 - 1111 TOTAL LIGGETT 306 1.5 100.0 100 TOTAL LIGGETT/GENERIC 522 2.6 100_0 100 TOTAL LORRILARD 1707 - 824 - - 528 209 8.5 - 100.0 - - 100.0 100.0 100.0 48.3 - - 30.9 12.2 100 - 1173 - - 1173 1173 TOTAL PHILIP MORRIS 7909 4795 899 870 850 175 54 153 39.5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100-0 60.6 11.4 11.0 10.7 2.2 0.7 1.9 100 253 253 253 253 253 253 253 TOTAL PHILIP MORRIS/ 7929 4795 899 870 850 175 54 153 GENERIC 39.6 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 60.5 11.3 11.0 10_7 2.2 0.7 1.9 100 253 253 253 253 253 253 253 WCQ0bW
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 02 (continued) Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- > TOTAL VIR PLAY SMOK ERS MARL BORO B&H MERIT GINIA SLIMS PARLI AMENT ERS CAMB WIN 25'S RIDGE STON SALEM KOOL NEW VAN PORT TAGE CAMEL KENT TRUE CENTURY DORAL TOTAL R.J. REYNOLDS 6456 - 2049 1761 - - 692 856 - - 167 380 32_2 - 100.0 100.0 - - 100.0 100.0 - - 100.0 100.0 100.0 - 31.7 27.3 - - 10.7 13.3 - - 2_6 5.9 100 - 310 310 - - 310 310 - - 310 310 TOTAL R.J. REYNOLDS/ 6460 - 2049 1761 - - 692 856 - - 167 380 GENERIC 32.3 - 100.0 100.0 - - 100.0 100.0 - - 100.0 100.0 100.0 - 31.7 27.3 - - 10.7 13.3 - - 2.6 5.9 100 - 310 310 - - 310 310 - - 310 310 TOTAL STORE BRAND 400 2.0 100_0 100 TOTAL OTHER BRANDS 5Q 0.3 100.0 100 TOTAL KINGS 9903 3461 3 476 - 98 20 54 1210 761 716 605 408 444 252 120 40 146 49.4 72.2 0.3 54.7 - 56.0 37.0 35.3 59.1 43.2 72.3 73.4 59.0 51.9 47.7 57.4 24.0 38.4 100_0 34.9 0.0 4.8 - 1.0 0.2 0.5 12.2 7.7 7.2 6.1 4.1 4.5 2.5 1.2 0.4 1.5 100 146 1 111 - 113 75 71 119 ' 87 146 148 119 105 97 116 48 78 TOTAL 100'S/120'S 9016 1334 896 394 850 77 34 99 839 1000 257 219 284 99 276 89 127 234 45.0 27.8 99.7 45.3 100.0 44.0 63.0 64.7 40.9 56.8 25.9 26.6 41.0 11.6 52.3 42.6 76.0 61.6 100.0 14.8 9.9 4.4 9.4 0.9 0.4 1.1 9.3 11.1 2.9 2.4 3.1 1.1 3.1 1.0 1.4 2.6 100 62 221 101 222 98 140 144 91 126 58 59 91 26 116 95 169 137 TOTAL NON-MENTHOL 13342 4729 495 734 468 175 37 121 2049 - - - 637 543 508 137 156 248 66.6 98.6 55.1 84.4 55.1 100.0 68.5 79.1 100.0 - - - 92.1 63.4 96_2 65.6 93.4 65.3 100.0 35_4 3.7 5.5 3.5 1.3 0.3 0.9 15.4 - - - 4.8 4.1 3.8 1.0 1.2 1.9 100 148 83 127 83 150 103 119 150 - - - 138 95 144 98 140 98 TOTAL MENTHOL 5577 66 404 136 382 - 17 32 - 1761 973 824 55 - 20 72 11 132 27.8 1.4 44.9 15.6 44.9 - 31.5 20.9 - 100.0 98.2 100.0 7_9 - 3.8 34.4 6.6 34.7 100.0 1.2 7.2 2.4 6.8 - 0.3 0.6 - 31.6 17.4 14.8 1.0 - 0.4 1.3 0.2 2.4 100 5 161 56 161 - 113 75 - 359 353 359 29 - 14 124 24 , 125 SO4ES46t0Z 0 0
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S S 1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER 1987 , TABLE 02, (continued) Q.6 REGULAR BRAND - SUMMARY OF MANUFACTURERS, SIZES, TYPES & TAR LEVELS. BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------- - ----------------------------------> T VIR PLAY OTAL SMOK ERS MARL BORO B&H MERIT GINIA SLIMS PARLI AMENT ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL TOTAL FULL FLAVOR 8396 2851 418 - 303 - - 15 1188 663 653 685 - 262 - - 72 68 41.9 59.5 46.5 -_ 35.6 - - 9,8 58.0 37.6 65.9 83.1 - 30.6 - - 43.1 17.9 100.0 34.0 5.0 - 3.6 - - 0.2 14.1 7.9 7.8 8.2 - 3.1 - - 0.9 0.8 100 142 Ill - 85 - - 23 138 90 157 198 - 73 - - 103 43 TOTAL FLAVOR LOW 8174 1944 228 585 427 175 54 119 744 925 272 139 480 281 423 89 95 279 40.8 40.5 25.4 67.2 50.2 100.0 100.0 77.8 36.3 52.5 27.4 16.9 69.4 32_8 80.1 42.6 56.9 73.4 100.0 23.8 2_8 7.2 5.2 2.1 0.7 1.5 9.1 11.3 3.3 1.7 5.9 3.4 5.2 1_1 1.2 3.4 100 99 62 165 123 245 245 191 89 129 67 41 170 80 196 104 139 180 TOTAL ULTRA LOW 2292 - 253 285 120 - - 19 117 173 48 - 212 - 105 120 - 33 11.4 - 28_1 32.8 14.1 - - 12.4 5.7 9.8 4.8 - 30.6 - 19_9 57.4 - 8.7 100.0 - 11.0 12.4 5.2 - - 0.8 5.1 7.5 2.1 - 9.2 - 4.6 5.2 - 1.4 100 - 246 286 123 - - 109 50 86 42 - 268 - 174 502 - 76 TOTAL NON-FILTER 916 - - - - - - - - - 18 - - 313 4.6 - - - - - - - - - 1.8 - - 36.6 100.0 - - - - - - - - - 2.0 - - 34.2 100 - - - - - - - - . - 40 - - 799 909EQqbt4z
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1987 FALL CIGARETTE TRACKING STUDY -- OCTOBER, 1987 TABLE 03 Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER X KEY BRANDS <-------------------------------------------------------------------------------------- -----------> TOTAL VIR PLAY SMOK ERS MARL BORO B&H MERIT GINIA SLIMS PARLI AMENT ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL N = 20028 4795 899 870 850 175 54 153 2049 1761 991 824 692 856 528 209 167 380 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 10 0.0 100.0 100.0 23.9 4.5 4.3 4.2 0.9 0.3 0_8 10.2 8.8 4.9 4.1 3.5 4.3 2.6 1.0 0.8 1.9 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 80/85M M FILTERS 3 TOTAL ULTRA-LOWS 784 - - 144 - - - - 47 52 22 - 93 - 43 120 3.9 - - 16.6 - - - - 2.3 3.0 2.2 - 13.4 - 8.1 57.4 100.0 - - 18.4 - - - - 6.0 6_6 2.8 - 11.9 - 5.5 15.3 100 - - 423 - - - - 59 75 57 - 343 - 208 1467 4 FLAVOR LOWS 3903 1271 - 332 - 98 20 47 385 374 191 95 315 195 209 - 16 112 19.5 26.5 - 38.2 - 56_0 37.0 30.7 18.8 21.2 19.3 11.5 45.5 22.8 39.6 - 9_6 29.5 100.0 32.6 - 8.5 - 2.5 0.5 1.2 9.9 9.6 4.9 2.4 8.1 5.0 5.4 - 0.4 2.9 100 136 - 196 - 287 190 158 96 109 99 59 234 117 203 - 49 151 TOTAL LOW-TARS 4687 1271 - 476 - 98 20 47 432 426 213 95 408 195 252 120 16 112 23.4 26.5 - 54.7 - 56.0 37.0 30.7 21.1 24.2 21.5 11.5 59.0 22.8 47.7 57.4 9.6 29.5 100_0 27.1 - 10.2 - 2.1 0.4 1.0 9.2 9.1 4.5 2.0 8.7 4.2 5.4 2.6 0.3 2.4 100 113 - 234 - 239 158 131 90 103 92 49 252 97 204 245 41 126 6 TOTAL FULL-FLAVOR 5176 2190 3 - - - - 7 778 335 503 510 - 249 - - 24 34 FILTERS 2'5.8 45.7 0.3 - - - - 4.6 38.0 19.0 50.8 61.9 - 29.1 - - 14.4 8.9 100.0 42.3 0.1 - - - - 0.1 15.0 6.5 9.7 9.9 - 4.8 - - 0.5 0.7 100 177 1 - - - - 18 147 74 196 239 - 113 - - 56 35 7 TOTAL 80/85 9903 3461 3 476 - 98 20 54 1210 761 716 605 408 444 252 120 40 146 FILTERS 49.4 72.2 0.3 54.7 - 56.0 37.0 35.3 59.1 43.2 72.3 73.4- 59.0 51.9 47.7 57.4 24.0 38.4 100.0 34.9 0.0 4.8 - 1.0 0.2 0.5 12.2 7.7 7.2 6.1 4.1 4.5 2.5 1.2 0.4 1.5 100 146 1 111 - 113 75 71 119 87 146 148 119 105 97 116 48 78 12 TOTAL ULTRA-LOWS: 610 - - 122 - - - - 47 - - - 92 - 43 80 - - NON-MENTHOL 3.0 - - 14.0 - - - - 2.3 - - - 13.3 - 8-1 38.3 - - 100.0 - - 20.0 - - - - 7.7 - - - 15.1 - 7_0 13.1 - - 100 - - 460 - - - - 75 - - - 437 - 267 1257 - - 13 TOTAL ULTRA-LOWS: 174 - - 22 - - - - - 52 22 - 1 - - 40 - - MENTHOL 0.9 - - 2.5 - - - - - 3_0 2:2 - 0.1 - - 19.1 - - 100.0 - - 12.6 - - - - - 29.9 12.6 - 0.6 - - 23_0 - - 100 - - 291 - - - - - 340 256 - 17 - - 2203 - - LQ9N,ObtQZ 40
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s 1987 FALL CIGARETTE TRAC KING ST UDY -- OCTOBER, 1987 TABLE 03 (continued) Q.6 REGULAR BRAND - TAR LEVEL/SIZE GROUPINGS. BANNER X KEY BRANDS <------------------------------------------------------------------------------------------------ -- ----------------------------------> TOTAL SMOK ERS MARL BORO B&H VIR GINIA MERIT SLIMS PARLI AMENT PLAY ERS CAMB 25'S RIDGE WIN STON SALEM KOOL NEW PORT VAN TAGE CAMEL KENT TRUE CENTURY DORAL 14 FLAVOR LOWS: 3029 1271 - 300 - 98 13 39 385 - - - 277 195 204 - 16 63 NON-MENTHOL 15.1 26.5 - 34.5 - 56.0 24.1 25.5 18.8 - - - 40.0 22.8 38.6 - 9.6 16.6 100.0 42.0 - 9.9 - 3.2 0.4 1.3 12.7 - - - 9.1 6.4 6.7 - 0.5 2.1 100 175 - 228 - 370 159 169 124 - - - 265 151 255 - 63 110 15 FLAVOR LOWS: 874 32 - - 7 8 - 374 191 95 38 - 5 - - 49 MENTHOL 4.4 3.7 - - 13.0 5.2 - 21.2 19.3 11.5 5.5 - 0.9 - - 12.9 100.0 3.7 - - 0.8 0.9 - 42.8 21.9 10.9 4.3 - 0.6 - - 5.6 100 84 - - 297 120 - 487 442 264 126 - 22 - - 295 16 TOTAL LOW-TARS: 3639 1271 - 422 - 98 13 39 432 - - - 369 195 247 80 16 63 NON-MENTHOL 18.2 26.5 - 48.5 - 56.0 24.1 25.5 21.1 - - - 53.3 22.8 46.8 38.3 9.6 16.6 100.0 34.9 - 11.6 - 2.7 0.4 1.1 11.9 - - - 10.1 5.4 6.8 2.2 0.4 1.7 100 146 - 267 - 308 132 140 116 - - - 293 125 257 211 53 91 17 TOTAL LOW-TARS: 1048 54 - - 7 8 - 426 213 95 39 - 5 40 - 49 MENTHOL 5.2 6.2 - - 13.0 5.2 - 24.2 21.5 11.5 5.6 - 0.9 19.1 - 12.9 100.0 5.2 - - 0.7 0.8 - 40.6 20.3 9.1 3.7 - 0.5 3.8 - 4.7 100 119 - - 248 100 - 462 411 220 108 - 18 366 - 246 18 FULL-FLAVOR 3729 2124 3 7 778 249 24 34 FILTERS: 18.6 44.3 0.3 4.6 38.0 29.1 14.4 8.9 NON-MENTHOL 100.0 57.0 0.1 0.2 20.9 6.7 0.6 0.9 100 238 2 25 204 156 77 48 19 FULL-FLAVOR 1447 66 335 503 510 FILTERS: 7.2 1.4 19.0 50.8 61.9 MENTHOL 100.0 4.6 23.2 34.8 35.2 100 19 263 703 857 20 TOTAL 80/85 7403 3395 3 .422 - 98 13 46 1210 - 369 444 247 80 40 97 FILTERS: 37.0 70.8 0.3 48.5 - 56.0 24.1 30.1 59.1 - 53.3 51.9 46.8 38.3 24.0 25.5 NON-MENTHOL 100.0 45.9 0.0 5.7 - 1.3 0.2 0.6 16.3 - 5.0 6.0 3.3 1.1 0.5 1.3 100 192 1 131 - 152 65 81 160 - 144 140 127 104 65 69 21 TOTAL 80/85 2500 66 - 54 - - 7 8 - 761 716 605 39 - 5 40 - 49 FILTERS:.MENTHOL 12.5 1.4 - 6.2 - - 13.0 5.2 - 43.2 72.3 73.4 5.6 - 0.9 19.1 - 12.9 100.0 2.6 - 2.2 - - 0.3 0.3 - 30.4 28.6 24.2 1.6 - 0.2 1.6 - 2.0 100 11 - 50 - - 104 42 - 346 579 588 45 - 8 153 - 103 8Q9EQObtiOZ