Philip Morris
Philip Morris Companies Inc. Plaintiffs V. American Broadcasting Companies, Defendants. Amended Motion for Judgement at Law No. 760cl94x00816-00
Fields
- Author
- Booker, L.T.
- Feder, M.
- Nunley, L.D.
- Otero, B.V.
- Redlich, N.
- Robbins, B.
- Wachtell, H.M.
- Feder, M.
- Type
- PLEA, PLEADING
- Area
- MAHON,JEAN/OFFICE
- Attachment
- 2048705508/2048705995
- 2048705508/2048705773
- Named Organization
- Capital Cities Abc
- Coalition on Smoking or Health
- Commonwealth of Va
- Congress
- Day One
- Democrat
- FDA, Food and Drug Administration
- Federal Goverment
- Kraft
- Miller
- Ny Stock Exchange
- RJR, R.J.Reynolds
- Wall Street
- Whsv
- Wjla
- Wkpt
- World News Tonight
- Wric
- Wset
- Wtvd
- Wvec
- Abc Television Network
- American Broadcasting
- American Cancer Society
- Batf, Bureau of Alcohol,Tobacco and Firearms
- Coalition on Smoking or Health
- Named Person
- Bicks, M.
- Bogdanich, W.
- Bury
- Connelly, G.
- Douglas, C.
- Downs, H.
- Jennings, P.
- Kessler
- Koppel, T.
- Martin, J.
- Myers, M.
- Sawyer, F.
- Surgeon General
- Synar, M.
- Bogdanich, W.
- Recipient (Organization)
- Circuit Court City of Richmond
- Master ID
- 2048705736/5764
Related Documents: - Request
- Stmn/R1-086
- Site
- N542
- Litigation
- Stmn/Produced
- Author (Organization)
- Counsel
- Hunton Williams
- PM, Philip Morris
- Wachtell Lipton
- Hunton Williams
- Characteristic
- ILLE, ILLEGIBLE
- Date Loaded
- 05 Jun 1998
- Brand
- Marlboro
- Merit
- UCSF Legacy ID
- bfd36e00
Document Images
VIRGINIA:
IN THE CIRCUIT COURT FOR THE CITY OF RICHMOND
John Marshall Courts Building
~ PHILIP MORRIS COMPANIES INC. )
~ and )
)
PHILIP MORRIS INCORPORATED, )
Plaintiffs, )
)
~ v. ) AT LAW NO.
760CL94X00816-00
( AMERICAN BROADCASTING COMPANIES, )
INC., )
)
JOHN MARTIN, )
; )
~ and )
WALT BOGDANICH, )
~j ---- - - : :.:_.::--.:~.. )
~I Defendants. )
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AMENDED MOTION FOR IUDGMENT
Plaintiffs Philip Morris Companies Inc. and Philip Morris Incorporated, move for
judgment against defendants by reason of the following:
PARTIES
1. Plaintiff Philip Morris Companies Inc. (Philip Morris Companies) is a
publicly held corporation organized and existing under the laws of the Commonwealth of
Virginia, with its principal place of business in New York, New York. Philip Morris
Companies is a holding company whose stock is publicly traded on the New York Stock

Exchange. Its subsidiary corporations are primarily engaged in the tobacco, food and beer
businesses, and own many of the best-known brand names in the world, including Marlboro
cigarettes, Kraft food products, and Miller beer.
2. Plaintiff Philip Morris Incorporated (Philip Morris U.S.A.) is a corporation
organized and existing under the laws of the Commonwealth of Virginia, with its principal
place of business in New York, New York. Philip Morris U.S.A. is a wholly owned
subsidiary of Philip Morris Companies, is engaged in the domestic tobacco business and is
the largest tobacco company in the United States. As is hereinafter set forth, the
defamatory statements made by defendants were made without specification as between
Philip Morris Companies and Philip Morris U.S.A. and "Philip Morris" was used
indiscriminately by defendants to refer both to Philip Morris Companies and Philip-Mofris.:
U.S.A. Accordingly, except as otherwise"indicated, the term "Philip Morris", is used in this '
Motion for Judgment interchangeably to refer to both Philip Morris Companies and Philip
Morris U.S.A. - "
3. Defendant American Broadcasting Companies, Inc. (ABC) is a corporation
organized and existing under the laws of the State of Delaware, with its principal place of
business in New York, New York. ABC, a wholly owned subsidiary of Capital
Cities/ABC, Inc., operates the ABC Television Network, a major American broadcast
network with seven owned and operated and over 200 affiliated stations reaching 99.9% of
all United States television households. ABC's telecasts are regularly broadcast in and into
the Commonwealth of Virginia by numerous stations, including but not limited to ABC
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affiliate affiliate stations WRIC in Richmond, WJLA in the District of Columbia, WVEC in
Hampton, WSET in Lynchburg, WHSV in Harrisonburg, WKPT in Kingsport, Tennessee,
and ABC's owned and operated station WTVD in Raleigh-Durham, North Carolina. ABC's
telecasts are widely viewed in the Commonwealth of Virginia and throughout the United
States, and ABC derives substantial revenue from its broadcasts and other activities in
Virginia. Among programs produced by ABC News for broadcast on the ABC Television
Network is the news magazine program Day One launched last year. Upon information and
belief, Day One has not been a successful program; its ratings have been deteriorating.
With its program on Monday evening, February 14, 1994, only two weeks before the first
program complained of herein, Day One's ratings fell to an all-time low.
4. Defendant John Martin.is a Day_ One.-reporter; led.D.ay One's "inv..estigation"~, :
into nicotine in cigarettes, and appeared on the February -28 and March, :7, 199.4.;:broadcast
segments of Day One regarding cigarettes and nicotine.
5. Defendant Walt Bogdanich is the producer of the February 28, and co-
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producer of the March 7, 1994, Day One segments on cigarettes and nicotine.
NATURE OF ACTION
6. This is an action to redress the massive harm caused to plaintiffs by the false
and defamatory statements made by defendants on the nationally televised news magazine
show Day One on February 28 and March 7, 1994, as well as on other ABC News
programs. Announcing that they had "uncovered" the tobacco industry's "last best secret"
"never before disclosed to consumers or the government," and asserting that their
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"investigation" "could change the tobacco industry forever," defendants, through the use of
sensationalized false and reckless allegations, told viewers across the nation that tobacco
companies, including Philip Morris, are artificially "spiking" and "fortifying" their
cigarettes sold in the United States with extraneous nicotine for the express purpose of
keeping smokers "hook[ed]."
7. Following the February 28, 1994, Day One broadcast, foreseeably, the
national networks and press accepted as true Day One's supposed "revelation" that the
tobacco industry "spikes" its cigarettes with extra nicotine and repeated these charges
virtually daily. In what can only be described as a public frenzy, reporters, the public,
government regulators and Congressmen, "astonished" and "shocked" by Day One's
"revelation," called for governmental and congressional investigation and possible new
regulation. Even the President of the United States :-was : misled and stated on : an ABC
Television Network program on March 19, 1994, "[T]hat really bothered me when I heard
that more nicotine was going in to make sure that people were hooked." And the stock of
plaintiff Philip Morris Companies and other companies having businesses engaged in the
tobacco industry fell dramatically in reaction to Day One's charges and the regulators'
reaction thereto. But the frenzy whipped up by Day One is based on a totally false and
defamatory premise made up of whole cloth: that Philip Morris intentionally adds
extraneous nicotine to the tobacco used in its cigarette manufacturing process expressly in
order to "hook" smokers. As detailed below, Philip Morris does no such thing.
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I~ The Defamatory Day One Broadcasts
8. On February 28, 1994, ABC-Television aired the television program Day One
from 8:00 p.m. to 9:00 p.m. (EST). Anchor Forrest Sawyer opened the program with great
fanfare, announcing: "A Day One investigation that could change the tobacco industry
forever." He went on to say, "Cigarettes - they'll hook you fast and it is not just an
accident of nature," and accused the cigarette companies of "artificially spiking [their]
cigarettes with nicotine." He told the audience that for nearly a year, Day One had been
investigating nicotine, and that when word of Day One's "investigation" got out, the "Food
and Drug Administration announced that it is now considering whether to regulate cigarettes
as drugs." Then, expos6 style, John Martin, the Day One reporter who led the nicotine
"investigation," told the television audience that Day One was-about .to reveal 'the tobacco -
industry's "last best secret" ". never before..disclosed." 'Th'at ."secret" :turned out to be the
false and defamatory claim - knowingly and/or recklessly made by defendants - that
Philip Morris (as well as other cigarette manufacturers) intentionally "spik[es]" and
"fortif[ies]" its cigarettes with extra nicotine during the manufacturing process to keep
smokers hooked.
~i 9. False and defamatory statements knowingly and/or recklessly made or ~
endorsed by 'defendants during the course of the February 28, 1994, Day One segment
included the following:
a. Unidentified ABC Voice-over: There's something tobacco companies
don't want you to know.
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b. Cliff Douglas (American Cancer Society): The industry manipulates
nicotine, takes it out, puts it back in, uses it as if it were sugar being
put in candy.
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c. Martin: Why are you artificially spiking your cigarettes with
nicotine?
d. Unidentified ABC Voice-over: Cigarettes - they'll hook you fast
and it is not just an accident of nature.
e. Representative Mike Synar (Democrat, Oklahoma): They don't want
anybody looking at their product so that they can doctor it, they can
alter it.
f. Unidentified ABC Voice-over: A Day One investigation that could
change the tobacco industry forever.
g. Martin: Now, a lengthy Day One investigation has uncovered
perhaps the tobacco industry's last best secret - how it artificially
adds nicotine to cigarettes to keep =Dle smoking and boost
Frofits. . . _ -
h. Unidentified ABC Voice-over: The methods the cigarette companies
use to precisely control the :levels of nicotine is something that has
never before been disclosed to consumers or the government.
i. Martin: It was here in Winston-Salem, North Carolina that the
manufacturing process began to change. The R. J. Reynolds Tobacco
Company pioneered a two-step process to make cigarettes more
cheaply and to control the level of nicotine. Step one: it developed
reconstituted tobacco, which is made from stalks and stems and other
waste that it used to throw away.
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... Even though reconstituted tobacco allows the companies to
produce cigarettes more cheaply, there are problems - poor taste and
less nicotine. So here's what the companies do in step two - thv
apply a nowerful tobacco extract containing nicotine and flavor to the
reconstituted tobacco This process too is meant to be secret.
Martin: . . . He told us how they made this concentrated extract that
is rich in nicotine.
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k. Q. Martin: Why would the tobacco companies use this nicotine
rich s,vrup?
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A. Former R. J. Reynolds Manager (unidentified): They put
nicotine in the form of tobacco extract into a product to keeQ
the consumer happv.
Martin: They're fortifying the product with nicotine. Is that
correct?
A. Former R. J. Reynolds Manager (unidentified): The waste-
1i filler - yes they are.
1. Martin: Why are you adding nicotine to your cigarettes?
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Martin: But how much nicotine is added? The companies
control the dosage precisely according to this former R. J.
Reynolds mana er. (To manager) In commercially sold
cigarettes, what percentage of tobacco extract is nicotine?
A. Former R. J. Reynol_ds Manager. .(unidentified):.. That really,.
depends on what level the process calls .for. In other words,
I can say to you, I want it at one _percent, I want it at. five
percent, I want it at ten percent, I want it at fifty percent.
Martin: It's this ability to control the exact dosage of nicotine with
tobacco extract that is so alarming to Dr. Greg Connelly, a
Massachusetts health official.
Martin: There's another way nicotine is added to cigarettes. And it
begins, perhaps surprisingly, at docks like this one in Newark, New
Jersey. It is here that nearly ! pure nicotine is brought ashore to be
combined with alcohol. It's called denaturing. The mixture can then
be applied to tobacco during the manufacturing process for, among
other things. flavoring. As these trucking records show, Philip
Morris, for example. received thousands of gallons of this alcohol
mixture during the 1980s, The cigarette makers say this mixture
leaves only a tiny amount of nicotine on the tobacco. Still, n kin
of nicotine manipulation disturbs critics like Cliff Douglas, of the
American Cancer Society.
(Emphasis added.)
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10. On March 7, 1994, Day One again aired on the ABC-Television Network
from 8:00 p.m. to 9:00 p.m. (EST). Anchor Forrest Sawyer opened the show with the
comment, "We begin tonight with our continuing investigation into cigarettes and what's
inside them." False and defamatory statements knowingly and/or recklessly made or
endorsed by defendants during the course of the March 7, 1994, Day One segment included
the following:
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a. Unidentified ABC Voice-over: Last week, we brought you new i
evidence about fhowl tobacco companies are manipulating nicotine in
cigarettes to keep smokers smoking_ ;
b. Martin: Last week, Day One rer>orted for the first time evidence that
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mnanies maninulate levels of nicotine, a highly addictiv
drug to kea2 oeople smoking We found manufacturers add nicotine I
in carefully calibrated doses to fortify the tobacco waste products thev ;
insert in ciearettes and to replenish nicotine lost
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c. Cliff Douglas (American Cancer Society): The public doesn't know ~
that the industry manipulates nicotine - takes it out: puts it back in: ;
uses it as if it were sugar being put in candy. They don't have a
clue.
d. Martin: Day One learried that two of those 'thirteen additives should
have tipped off the government to the tobacco industry's manipulation
of nicotine in cigarettes Those two ingredients are tobacco extracts,
which frf4uently is rich in nicotine and nicotine sulfate, or salt.
(Emphasis added.)
11. ' These knowingly and/or recklessly false and defamatory statements of and
concerning Philip Morris made during the February 28 and March 7, 1994, Day One
broadcasts were intended to be understood to mean, and were understood to mean, that
during the manufacturing process Philip Morris (as well as other cigarette manufacturers)
"manipulates," "spik[es]" and "forti[fies]" its cigarettes by adding significant amounts of
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extraneous nicotine to its products, and that the magnitude and seriousness of this offense
was such that Day One's "revelation" of this "secret" "could change the tobacco industry
forever" by bringing upon the industry draconian regulatory or congressional action.
12. Defendants' accusations that Philip Morris "manipulates," "fortif[ies]" and
"spik[es]" its tobacco by adding nicotine during the manufacturing process are entirely false.
i~ Philip Morris does not do that.
~ 13. As set forth above, Day One on its programs referred to "reconstituted
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tobacco," the adding of "tobacco extract," and the use of "denatured alcohol" as supposedly
being implicated in the "manipulating," "fortifying" and "spiking" of cigarettes with
nicotine. The true facts with respect to these processes are as follows:
a. The production of reconstituted -tobacco = This process.__was
developed decades ago and is widely used throughout the cigarette
manufacturing industry. It involves the utilization of the stem portion
of the large tobacco leaf as well as small pieces of the leaf itself
broken off during the stemming process. These natural tobacco
materials are reconfigured into tobacco sheets capable of being used
in the cigarette manufacturing process.
In order to form these tobacco materials into sheets, it is
necessary first temporarily to separate out the solubles, which would
otherwise interfere with the sheet-making process. Those solubles
include nicotine. Separation of the solubles is accomplished by
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adding large quantities of water in order to dissolve the solubles and
separate them from the fibrous part of the tobacco, which consists
largely of cellulose. The fiber is then pulped with water and, using
standard paper-making process, milled out as sheets. The solubles -
minus potassium nitrate and excess water which have been removed,
and plus certain non-nicotine containing flavors, preservatives and
moisturizers which have been added - and the sheets are then
recombined. The process is an entirely closed and continuous one:
no nicotine whatsoever not found in the original natural tobacco
materials is introduced in the production of the reconstituted tobacco
sheets. Indeed, the reconstituted tobacco. sheets :: contain
approximately 20-25% le.ss nicotine than the natural tobacco materials
which are used in the process because substantial nicotine is 1= in
the process and is not replaced.
Upon emerging from the presses, the reconstituted tobacco
sheets are chopped into small pieces to be blended with natural
tobacco leaves and transported to the cigarette manufacturing plant.
Because stems naturally contain only approximately 25% of the
nicotine contained in the leaf portion of the tobacco plant, and
because, as set forth above, substantial nicotine is lost in the
reconstitution process, reconstituted tobacco sheets contain far less
nicotine than natural tobacco leaf and the use of such reconstituted
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tobacco sheet in the ultimate tobacco blend serves significantly to
1 wer the nicotine content of cigarettes. And contrary to Day One's
claims, no "powerful extract containing nicotine and flavor" or any
other nicotine substance is added in the process.
Nor is there anything at all "secret" about the reconstitution
process: it has long been widely used in the industry, publicly
known, described in books and articles about cigarette manufacturing
going back at least as far as 1967, and, indeed, is even fully
described in the 1979 Surgeon General's Report on Smoking and
Health, p. 14-27.
b. Tobacco extract - During the course of the cigarette manufacturing
process, certain flavors are sprayed onto the cut tobacco - which
consists of a blend of predominantly natural leaf with some
reconstituted tobacco mixed in. The particular flavors used are
distinctive for each cigarette brand. In recent years, a flavor package
containing tobacco extract has been used by Philip Morris in a single
domestic brand - Merit. This use ended at December 31, 1993, and
flavor packages containing tobacco extract have not since been used
in any Philip Morris domestic brand. Moreover, contrary to Day
One's claim, the tobacco extract that was used was not "nicotine rich"
at all. Rather, the amount of nicotine ending up in the cigarette
attributable to the inclusion of tobacco extract in the flavor package
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was miniscule to the extreme. Thus, for example, the amount of
nicotine in a Merit Ultra Light menthol cigarette that was attributable
to the use of such flavor package represented 1/4,500 (or 0.00021) of
the nicotine otherwise in the tobacco used in the cigarette - a trace
amount which is so small as not even to be measurable by standard
analytical methods. This infinitesimal trace amount of nicotine did
not remotely constitute the "spiking," "fortifying" or "manipulation"
of the nicotine content of these cigarettes.
And as before, the fact that cigarette companies have used
flavor packages containing tobacco extract during the manufacturing
process of cigarettes has long been -a -matter of.-public-record..--it is no :: -
"secret" at all.
c. Denatured Alcohol - Certain flavors that are not soluble in water
must be dissolved in alcohol in order to be sprayed onto the cut
tobacco blend during the cigarette manufacturing process. Because
pure alcohol is subject to stringent and cumbersome regulations by the
Bureau of Alcohol, Tobacco and Firearms, Philip Morris uses alcohol
which has been denatured with minute amounts of nicotine to render
it undrinkable. Such denatured alcohol is purchased by Philip Morris
from outside suppliers. The amount of nicotine contained in such
denatured alcohol is minute - only 0.0002 by weight, t~g,, only one
part per 5,000. The flavors that are dissolved in this denatured
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alcohol themselves contain M nicotine, and the combination of these
flavors with the denatured alcohol further dilutes the minute amount
of nicotine present. As a result, the amount of nicotine that results
from the spraying of the alcohol-dissolved flavors on the blended
tobacco is again infinitesimal. By way of example, the amount of
nicotine in a Merit Ultra Light menthol cigarette attributable to the
use of the denatured alcohol represents 1/7,000 (or 0.00013) of the
nicotine otherwise in the tobacco used in the cigarette - again,
merely a trace amount which is so small as not even to be measurable
by standard analytical methods. Thus, once again, the use of
denatured alcohol as a flavor solvent does not remotely constitute the
"spiking," "fortifying" or "manipulation" of the nicotine content of
the cigarettes.
And once again, there is nothing "secret" here. It has long
been a matter of public record that the Bureau of Alcohol, Tobacco
and Firearms has approved the use of nicotine in denatured alcohol
for this purpose, see 27 Code of Federal Regulations § 21.141; that
alcohol denatured with nicotine is the only form of denatured alcohol
approved by the federal government for use in the manufacture of
cigarettes; and indeed, that the amount of nicotine that is contained
in the alcohol is actually fixed by law at the .0002 level of dilution.
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14. Thus, contrary to the false and defamatory statements by defendants, except
for the infinitesimal trace amounts of nicotine resulting from the processes described in
Paragraphs 13(b) and (c) above, Philip Morris never has, and does not now add any nicotine
whatsoever in the process of manufacturing cigarettes. To claim that these processes
constitute the "spiking" or "fortifying" of cigarettes with nicotine to "hook" smokers, to
"keep people smoking" is an egregious falsehood. To the contrary, between the arrival of
tobacco at Philip Morris' plants and its departure from the plants as packaged cigarettes,
there is a very substantial loss in the percentage of nicotine in the tobacco. Thus, the only
adjustment of the nicotine content of cigarettes that is involved in the manufacturing process
is the r i n of nicotine levels.
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15. The false and defamatory statements contained in Day One's broadcasts were
made knowingly, recklessly, and with malice. Among other things, defendants first
published, and then republished these defamatory accusations notwithstanding having been
expressly advised by members of the tobacco industry, including Philip Morris, of their
falsity.
16. These false and defamatory statements were broadcast and published in and
into the Commonwealth of Virginia and throughout the United States on the ABC Television
Network.
Additional ABC Publications of Defamatot-y Statements
17. On Friday, February 25, 1994, on the ABC Television Network program
World News Tonight, aired from 6:30 - 7:00 p.m. (EST), anchor Peter Jennings
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previewed Day One's false and defamatory purported expos6 and promised viewers "a good
deal more" "this Monday evening." Jennings introduced John Martin, the featured reporter
on the February 28 and March 7 Day One programs:
a. Jennings: The U.S. government is considering a major frontal assault
on the tobacco industry. The Commissioner of the Food and Drug
Administration said today that he is looking into whether cigarettes
might be regulated as an addictive drug. Here is what's changed.
There is now evidence that ciaarette manufacturers carefully
manipulate the nicotine content of their product to assure each
cigarette packs a certain punch. The evidence has been uncovered by
John Martin, who's been investigating the story for the ABC news
program Day One.
b. Martin: The investigation found that tobacco companies are addina
to cigarettes waste products fortified with an extract that contains
nicotine As a result the companies are able to manipulate the
nicotine levels in cigarettes. The Surgeon General has determined
that nicotine is a highly addictive drug. A former R.J. Reynolds
manager, who requested anonymity, explained why the companies
control the amount of nicotine in cigarettes.
c. R.J. Reynolds Manager (unidentified): They put nicotine in the form
of tobacco extract into the product to keep the consumer happy.
d. Q. Martin: They're forti~inQ the product with nicotine, is that
rr c?
A. R. J. Reynolds Manager (unidentified): The waste filler: Yes,
they are.
(Emphasis added.)
18. On February 25, 1994, on the ABC Television Network program "20/20,"
aired from 10:00 - 11:00 p.m. (EST), co-host Hugh Downs introduced Forrest Sawyer,
the host of Day One:
a. Sawyer: You'll be surprised when you learn what tobacco companies
are doing with the nicotine in your cigarette.
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b. Representative Mike Synar (Democrat, Oklahoma): They can doctor
it, they can alter it, and they can literally jeopardize the health of the
American public without having any consequence.
(Emphasis added.)
_ 19. On February 28, 1994, the ABC Television Network program World News
Tonight, aired from 6:30 - 7:00 p. m. (EST), was once again the vehicle for attracting an
audience to that evening's Day One program. Jennings introduced John Martin:
Martin: The Day One investigation shows tobacco companies manipulate
nicotine, strongly sug esting they want smokers to get the drug in controlled
oose
Sawyer: A Day One investigation Monday.
Downs: Day One Mondays at eight.
The FDA said Fridav this _mav be iust th
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regulate figarettes. On Wall Street today, four major tobacco company
stocks all lost value. R. J. Reynolds and Philip Morris were the two most
heavily traded stocks of all those bought and sold.
(Emphasis added. ) ;
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20. On March 9, 1994, on the ABC Television Network program "Nightline,"
hosted by Ted Koppel from 11:35 p.m. to 12:00 a.m. (EST), additional false and
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-defamatory statements were made and endorsed by defendants as follows:
a. Koppel: . . . jt1here is new evidence that the tobacco industry may
be chemically stacking the deck. ..,
b. Bury (an ABC reporter): An investigation by the ABC News
broadcast Day One found that cigarette companies carefully control
- the amount of nicotine in their cigarettes by adding precise amounts
of tobacco extract which contains nicotine.
c. Former R. J. Reynolds Manager (unidentified): They put nicotine in
the form of tobacco extract into a product to keep the consumer
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d. Cliff Douglas (American Cancer Society): The public doesn't know
that the indust_r-ti manipulates nicotine - it takes out, puts it back in,
uses it as if it were sugar being put in candy.
e. Koppel: Our sister-program, Day One, a couple days ago, did a
report on the tobacco industry and the revelation of that program -
and. I must say it astonished me - and that is that you folks have
actually been adding nicotine to the product. to the tobacco as a
means of causing =ple to become more addicted to the product.
f. Matthew Myers (Coalition on Smoking or Health): The recent ABC
Day One re,pQrt revealed substantial new information thatd
combined
with FDA's own investigation, has brought the whole issue into a
new focus. We now know that the tobacco industrv consciously
manipulates the level of nicotine in tobacco products to insure they
thev're addictive.
Bury: The revelation that cigarette companies manipulate the nicotine
in their nroducts has led FDA Commissioner Kessler to conclude that
cigarette manufacturers may intend that their products contain nicotine
to satisfy an addiction on the part of some of their customers.
(Emphasis added.)
21, These knowingly and/or recklessly false and defamatory statements of and
concerning Philip Morris set forth in Paragraphs 17 through 20 were intended to be
understood to mean, and were understood to mean that during the manufacturing process
Philip Morris (as well as other cigarette manufacturers) "fortified" its cigarettes by adding
significant amounts of extraneous nicotine to its product, and that the magnitude and
seriousness of this offense was such that Day One's "revelation" of this "secret" would be
"just the evidence [the FDA] needs to regulate cigarettes" and would subject the industry
to draconian regulatory or congressional action.
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22. These false and defamatory statements were made knowingly, recklessly and
with malice. Among other things, defendants published and republished these statements
notwithstanding having been expressly advised by members of the tobacco industry,
including Philip Morris, of their falsity.
23. These false and defamatory statements were broadcast and published in and
into the Commonwealth of Virginia and throughout the United States on the ABC Television
Network.
The Harm Caused to Philip Morris by Defendants'
False and Defamatory Statements
24. All of the defamatory statements specified in Paragraphs 8 through 10 and
17 through 20, above, were made and broadcast with actual malice by defendants inasmuch
as defendants knew of their falsity or had a reckless disregard for their truth or falsity.
Defendants John Martin and Walt Bogdanich are employees or agents of ABC. All acts,
statements and omissions of ABC employees and agents, including but not limited to
defendants Martin and Bogdanich, in connection with the preparation and broadcast of these
programs, were in the course of, and within the scope of, their employment or agency with
ABC.
25. A substantial portion of the population, including the investment community,
understood defendants' statements referring to the "tobacco companies," the "tobacco
industry,." the "cigarette manufacturers," the "cigarette companies," or "Philip Morris" to
be statements of and concerning Philip Morris Companies.
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26. A substantial portion of the population, including the government regulators
and members of Congress, understood defendants' statements referring to the "tobacco
companies," the "tobacco industry," the "cigarette manufacturers," the "cigarette
companies," or "Philip Morris" to be statements of and concerning Philip Morris U.S.A.
27. As a direct and proximate result of the publication of the knowingly and/or
recklessly false and defamatory statements set forth above, plaintiffs have suffered great
harm to their reputations, trade and business. That harm is continuing. These defamatory
statements:
a. As to plaintiff Philip Morris Companies, have resulted in the stock of
such plaintiff falling sharply and have otherwise damaged plaintiff in
the conduct of its trade or business, causing it injury in an'amount not
presently accurately ascertainable but believed to be not less than $2
billion.
b. As to plaintiff Philip Morris U.S.A., have precipitated and fueled a
climate of public, media, regulatory and congressional reaction
against the tobacco companies, including such plaintiff, which
threatens to embroil plaintiff in regulatory and congressional
inquiries, heightens the prospect of regulatory or congressional action
severely detrimental to plaintiff's business, heightens the prospect of
passage by Congress of major increases in tobacco taxes severely
detrimental to plaintiff's business, will tend to spawn additional
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litigation against plaintiff, undermines confidence in plaintiff's
products affecting sales, and have otherwise damaged plaintiff in the
conduct of its trade and business - all causing it injury in an amount
not presently accurately ascertainable but believed to be not less than
$3 billion.
COUNT ONE - DEFAMATION
28. Plaintiffs repeat and reallege each and every allegation in Paragraphs 1
through 27 hereof.
29. Defendants, on the February 28, 1994, Day One broadcast segment on
nicotine in tobacco, made and endorsed false and defamatory statements as set forth above
in Paragraphs 8 and 9 hereof of and concerning plaintiffs, and engaged in the publication
of those statements.
30. Such statements were made and endorsed by defendants with knowledge of
their falsity and/or reckless disregard for the truth and have caused damage to plaintiffs as
set forth above.
31. Defendants' conduct, as aforesaid, constituted defamation as against plaintiffs.
COUNT TWO - DEFAMATION
32. Plaintiffs repeat and reallege each and every allegation in Paragraphs 1
through 31 hereof.
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33. Defendants, on the March 7, 1994, broadcast of Day One, made and
endorsed false and defamatory statements as set forth in Paragraph 10 hereof of and
concerning plaintiffs, and engaged in the publication of those statements.
34. Such statements were made and endorsed by defendants with knowledge of
their falsity and/or reckless disregard for the truth and have caused damage to plaintiffs as
set forth above.
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35. Defendants' conduct, as aforesaid, constituted defamation as against plaintiffs.
C'OUNT THREE - DEFAMATION
36. Plaintiffs repeat and reallege each and every allegation in Paragraphs 1
through 35 hereof.
37. Defendants, on the February 25, 1994, broadcast of World News Tonight,
made, caused to be made, and endorsed false and defamatory statements as set forth in
Paragraph 17 hereof of and concerning plaintiffs, and engaged in the publication of those
statements.
38. Such statements were made, caused to be made, and endorsed by defendants
with knowledge of their falsity and/or reckless disregard for the truth and have caused
damage to plaintiffs as set forth above.
39. Defendants' conduct, as aforesaid, constituted defamation as against plaintiffs.
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COUNT FOUR - DEFAMATION
40. Plaintiffs repeat and reallege each and every allegation in Paragraphs I
through 39 hereof.
41. Defendants, on the February 25, 1994, broadcast of 20/20, made, caused to
be made, and endorsed false and defamatory statements as set forth above in Paragraph 18 -
hereof of and concerning plaintiffs, and engaged in the publication of those statements.
42. Such statements were made, caused to be made, and endorsed by defendants
with knowledge of their falsity and/or r,eckless disregard for the truth and have caused
damage to plaintiffs as set forth above.
43. Defendants' conduct, as aforesaid, constituted defamation as against plaintiffs.
COUNT FIVE - DEFAMATION
44. Plaintiffs repeat and reallege each and every allegation in Paragraphs 1
through 43 hereof.
45. Defendants, on the February 28, 1994, broadcast of World News Tonight,
made, caused to be made, and endorsed false and defamatory statements as set forth above
in Paragraph '19 hereof of and concerning plaintiffs, and engaged in the publication of those
statements.
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46. Such statements were made, caused to be made, and endorsed by defendants
with knowledge of their falsity and/or reckless disregard for the truth and have caused
damage to plaintiffs as set forth above.
47. Defendants' conduct, as aforesaid, constituted defamation as against plaintiffs.
COUNT SIX - DEFAMATION
48. Plaintiffs repeat and reallege each and every allegation in Paragraphs 1
through 47 hereof.
49. Defendants, on the March 9, 1994, broadcast of Nightline, made, caused to
be made, and endorsed false and defamatory statements as set forth above in Paragraph 20
hereof of and concerning plaintiffs, and engaged in the publication of those statements.
50. Such statements were made, caused to be made, and endorsed by defendants
with knowledge of their falsity and/or reckless disregard for the truth and have caused
damage to plaintiffs as set forth above.
51. Defendants' conduct, as aforesaid, constituted defamation as against plaintiffs.
COUNT SEVEN - DEFAMATION
(as against defendant ABC)
52. Plaintiffs repeat and reallege each and every allegation in Paragraphs 1
through 51 hereof.
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53. On March 24, 1994, the original Motion for Judgment in this action was filed
at approximately 9:00 a.m. Shortly after the Motion for Judgment was filed, copies thereof
were provided to defendant ABC.
54. The Motion for Judgment provided to ABC flatly denied ABC's false and
defamatory contention that Philip Morris intentionally adds extraneous nicotine to the
tobacco used in its cigarette manufacturing process in order to "hook" smokers, and
described in detail the actual manufacturing processes falsely alleged by ABC to be
implicated in the purported "spiking" of cigarettes.
55. In addition, at a press conference commencing at 10:30 a.m. on March 24,
1994, with an ABC reporter in attendance, Philip Morris representatives expressly denied
the truthfulness of ABC's reporting, set forth unequivocally that "Philip Morris does not in
any way, shape or form spike its cigarettes with nicotine," and made available to the media
representatives present, including the ABC reporter, a copy of a videotape detailing Philip
Morris' cigarette manufacturing process.
56. After receiving copies of the original Motion for Judgment and fa ter Philip
Morris' unequivocal denial of the falsehoods propagated by Day One and other ABC
broadcasts, ABC issued a press release setting forth that "ABC News stands by its reporting
on this issue." This same statement was broadcast by ABC on various programs of the
ABC Television Network, including but not limited to the ABC Television Network
program' World News Tonight, aired from 6:30-7:00 p.m. (EST) that night, Thursday,
.
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March 24, 1994.
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57. These statements by ABC were intended to be understood to mean, and were
understood to mean, that the defamatory statements complained of by plaintiffs in Counts
One through Seven of the original Motion for Judgment were true. These republications
of ABC's false and defamatory statements were made of and concerning plaintiffs, with
knowledge of the statements' falsity and/or reckless disregard for their truth and with
malice. These false and defamatory republications were broadcast and published in and into
the Commonwealth of Virginia and throughout the United States on the ABC Television
Network, and also, as specifically intended by defendant ABC, on other television networks
and stations and in the press. These false and defamatory statements have further damaged
plaintiffs in the manner described in Paragraph 27 hereof.
58. ABC's conduct, as aforesaid, constituted defamation as against plaintiffs.
COUNT EIGHT - DEFAMATION
59. - Plaintiffs repeat and reallege each and every allegation in Paragraphs 1
through 58 hereof.
60. The Day One broadcast on the ABC Television Network on Monday,
March 29, 1994, from 8:00 p. m. to 9:00 p. m. (EST) contained an additional segment on
the tobacco industry. During that segment, which was reported by defendant Martin and
produced by defendant Bogdanich and one Michael Bicks, reference was made to the filing
of the original Motion for Judgment in this action. Defendant Martin then stated with
respect to the filing of that Motion for Judgment: "ABC issued an immediate response
saying it stands by its report."
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61. This statement, made on a Day One program by the same reporter who made
previous false and defamatory statements on the Day One programs of February 28 and
March 7, was intended to be understood to mean, and was understood to mean, that the
defamatory statements complained of by plaintiffs in Counts One through Six of the original
Motion for Judgment were true. This republication of ABC's false and defamatory
statements was made of and concerning plaintiffs, with knowledge of the statements' falsity
and/or reckless disregard for their truth and with malice. This false and defamatory
republication was broadcast and published in and into the Commonwealth of Virginia and
throughout the United States on the ABC Television Network. This false and defamatory
statement has further damaged plaintiffs in the manner described in Paragraph 27 hereof.
62. Defendants' conduct, as aforesaid, constituted defamation as against plaintiffs.
COUNT NINE - PUNITIVE DAMAGES
63. Plaintiffs rep°.at and reallege each and every allegation in Paragraphs 1
through 65 hereof.
64. Defendants' conduct as aforesaid was malicious and affected the public
generally. Defendants are therefore liable for punitive damages.
WHEREFORE, plaintiffs Philip Morris Companies Inc. and Philip Morris
Incorporated demand judgment against defendants:
I. In favor of plaintiff Philip Morris Companies Inc. for compensatory damages
in an amount not less than $2 billion;
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II. In favor of plaintiff Philip Morris Incorporated for compensatory damages
in an amount not less than $3 billion;
III. In favor of both plaintiffs for punitive damages in the amount of $5 billion;
IV. For attorneys' fees and the costs of this suit;
V. For such other relief as the Court may deem just.
Plaintiffs demand trial by jury.
PHILIP MORRIS COMPANIES INC.
PHILIP MORRIS INCORPORATED
Lewis T. Booker
Lewis T. Booker (VSB No. 5261)
Lonnie D. Nunley III (VSB No. 25366)
Brian V. Otero (VSB No. 31570)
HUNTON & WILLIAMS
Riverfront Plaza, East Tower
951 East Byrd Street
Richmond, Virginia 23219-4074
Telephone: (804) 788-8200
Counsel '
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Of Counsel:
Herbert M. Wachtell
Norman Redlich
Barbara Robbins
Meir Feder
WACHTELL, LIPTON, ROSEN & KATZ
51 West 52nd Street
New York, New York 10019
Telephone: (212) 403-1000
